BE1021202B1 - SOLUTION FOR JOINING A SOCIAL WEB COMMUNITY FROM THE FLASHING OF A SINGLE-SINGLE QR CODE CONNECTED TO A WEB PROFILE - Google Patents

Abstract

Solution allowing to join a social web community by flashing a unique QR code linked to a web profile. The invention consists in establishing an immediate link between a physical identity of a person and his virtual identity published on a web social network using flashing, by a smartphone (or other tool), of a QR unique code worn on an item of clothing or on another medium in order to allow the flasher to consult private or advertising information on the flashed device and for both to join their reciprocal communities (figure 1).

Description

Solution to join a social web community from the flashing of a unique QR code linked to a web profile.

DESCRIPTION

TECHNICAL FIELD The invention consists in establishing an immediate link between the physical identity of a person and his virtual identity published on a social web network by means of flashing, by a smartphone (or another tool), a unique QR code on a garment or other medium to allow the flasher to view private or advertising information on the flash and both to join their communities reciprocal.

Previous Art • The explosion of social networks already allows more than 1 billion people to create micro-communities web and to view the profile of their friends through the Internet. o This facility, however, hides drifts and has certain limits

Is the person who asks me to be a friend really what she claims to be?

I can not find someone I would like to add my community because I do not know the spelling of his name! • Even though information is now circulating at high speed, there are some exceptional situations that prevent access to useful personal data. O Someone is uncomfortable with me and makes me understand that they need to take a particular medication. She does not speak French and I do not understand what she is trying to tell me. It is impossible for me to know which contact person she wishes to be called. • The organization of events is usually based on marketing gifts (tshirt, gadget, ...) to prolong the memory of the participant over time. These objects also play the role of promotional media promoting the brand to people who subsequently cross the participant. o Even if the creativity of the marketers has already imagined many original media, cross-purposes marketing goals remain however impossible today

How to offer my clients a tangible gift in the late evening, optimizing the spread of our brand on the web through the viral marketing it allows, while obtaining accurate statistics on the results of the campaign and by adapting its current settings (daily changes of displayed messages, ...)?

Description of the Invention The invention is based on the link between a unique QR code present on a support and a social network web both to propose a new access mode (by QR flashing and not by keyboard search for example) to a profile of a registered user within a socialweb network but also to offer a new marketing support allowing a brand to thank its customers by giving them tangible gifts while enjoying a viral and transparent marketing. We therefore want to emphasize the 2 innovative aspects of the invention: 1. Creation of a social network web of private communities initiated around a user profile identified by the flashing of a QR code. This community allows the display of private information of flashes and flashers and their linking on other social networks. A status progression logic is also applied to reward those who are the most flashed and the most flashy. 2. Creation of unique marketing objects (T-shirts, ...) by their added QR code allowing the development on our social network of a web-based advertising community created with the image of a customer brand.

Process

Part 1 of the invention 1. A user creates his profile on our web community. 2. It introduces the information it wishes to publish via its profile and informs the alphanumeric characters related to the QR code attached to it 3. When a person wants to become a friend with him or consult his information, it flashes the QR code of the carrier 4. The flashed person and the flasheur then automatically join their mutual community, can request the connection on other social networks (Facebook, etc ...) and earn points allowing them to progress in the user statuses of our social network

Part 2 of the invention 1. A brand wishes to organize an event in order to launch a new marketing campaign and wishes to be able to follow the impact of this event. 2. We create her community on our social network and reserve 2000 QR code for her campaign (she buys 2000 T-shirts for example which include a QR code linked to a profile of our network and on the front of the T-shirt logo ). 3. She gives these t-shirts during the event to her guests. 4. The beneficiaries of these t-shirts create their profile on our network and link the QR code on the support received during the event. 5. By default, the beneficiary is automatically linked to the brand's web community, which in addition becomes its main community. 6. A branded pellet is added to the recipient's picture (as the main community). and brand ads appear on his page. 7. A friend flashes the recipient's QR code. He sees the information of the recipient and the advertising of the brand. 8. Statistics on the number of friends who joined the created community can be provided to the brand

Description of the drawings

Figure 1 illustrates the operating process of the invention • Creation / connection of a profile on our social network • Modification of the profile • Addition of the QR code to the profile of the user • Activation of the QR code • Flashing of the QR code by an individual • Mutual addition of the 2 individuals to their mutual community

Best mode of implementation of the invention

The identification system includes a QR code (randomly composed of several alphanumeric characters) linked to a support (clothing, ...), a reader of QR code (Smartphone), software interpreting QR codes, an internet connection leading to flasher to the web profile of flashed on our social network.

The web page of the social network provides the automatic addition of a flashed to the community of the flasher and vice versa. It also offers links to the APIs of several other social networks to send an application for immediate addition.

If a user does not have a QR code reader, he can enter the characters linked to it (and appear below the QR code) in an area provided for this purpose in our social network. This approach has the consequence of not immediately accessing the information flashed but to send a request to add friend.

If the QR code is linked to one or more communities, a patch linked to the user's primary community automatically inserts into the user's photo.

An activation system - deactivation of the QR code allows the user to prevent any flasheur to temporarily access his page (if he lost his Tshirt for example).

The size of the QR code and its composition were deliberately calculated in order to force the flasher to get close enough to the flashed for the reading to be validated. This initiative makes sure that the flash is aware of being flashed and that he agrees.

To stimulate owners of QR code linked to our social network to take the support on which it appears with them as often as possible in order to flash and be flashed, a points system is set up. This system distinguishes user levels and rewards those who are most active on our network. The more they flash and flash, the more they progress in the hierarchy of users.

Claims (8)

1. System for establishing immediate and deferred interpersonal relationships between individuals to create private or branded evolving web communities. This solution consists of: o QR codes (2) (also expressed in alphanumeric characters) linked to a support such as a garment (3) o a QR code reader (4), its interpretation software (3) said QR codes (2) and an internet connection o a social web network (5) displaying information of the registered users (6) carrying said unique QR code (2) after they have been flashed via said QR code reader (4) ), adding flashers and flashed to their reciprocal community (7) and allowing to join other communities of other social networks on which said registered users are also present o a statistical reporting tool allowing advertising brands to exploit said social network web (5) to broadcast their advertising campaigns (8) through specific professional communities (9) and track the success of their campaigns o a status management algorithm (10) of said u registered users (6) on the basis of the number of flashes transmitted or received by each of them o a process for identifying said communities (7) attached to said registered users (6) via the automatic insertion of a chip on the picture of these 2. System according to claim 1, characterized in that said unique QR code (2) is created massively via a computer routine generating complete sheets of QR code ready for attachment to a suitable medium; Generating unique QR codes for printing, engraving, or any other way of attaching them to media for industrial linking to web profiles is an important claim 3. System according to claim 1, characterized in that said QR code reader (5) and its interpretation software (3) allow taking into account the current state of the art of not interpreting said QR code (4). ) only at a certain distance requiring consent by the flashed; 4. System according to claim 3, characterized in that said QR code can be temporarily disabled to prevent it can be flashed without the knowledge of its linked user. 5. System according to claim 1, characterized in that said social network web (5) plays both the role of virtual business card associated with the spirit it represents, bridge to other social networks web but also marketing support for the publication of the said commercial campaigns (8) 6. System according to claim 1, characterized in that said reporting tool makes it possible to establish a direct relationship between the number of distributed media and the number of said registered users (6) and related to said specific professional communities (9). 7. System according to claim 1, characterized in that said status management algorithm (10) distinguishes the status of said registered users (6) by distinguishing their participation as a flasheur and as flashed in order to define specific profiles 8. System according to claim 1, characterized in that said identification process of said communities (7) allows to link in the duration of said advertising campaign (8) a pellet to the photo of said registered users (6)