AU709469B3 - Internet browser URL address field directory and advertising system - Google Patents

Internet browser URL address field directory and advertising system Download PDF

Info

Publication number
AU709469B3
AU709469B3 AU21389/99A AU2138999A AU709469B3 AU 709469 B3 AU709469 B3 AU 709469B3 AU 21389/99 A AU21389/99 A AU 21389/99A AU 2138999 A AU2138999 A AU 2138999A AU 709469 B3 AU709469 B3 AU 709469B3
Authority
AU
Australia
Prior art keywords
url
user
page
browser
internet
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
AU21389/99A
Inventor
John Southgate
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to AU21389/99A priority Critical patent/AU709469B3/en
Application granted granted Critical
Publication of AU709469B3 publication Critical patent/AU709469B3/en
Assigned to SOUTHGATE, JOHN reassignment SOUTHGATE, JOHN Alteration of Name(s) in Register under S187 Assignors: STRATEGIX PTY LTD
Priority to PCT/AU2000/000159 priority patent/WO2000058875A1/en
Priority to AU28960/00A priority patent/AU2896000A/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Description

AUSTRALIA
Patents Act 1990 Strategix Pty Ltd
ORIGINAL
COMPLETE SPECIFICATION PETTY PATENT Invention Title: Internet browser URL address field directory and advertising system The following statement is a full description of this invention including the best method of performing it known to us:- Internet and Database Application Software Development and Maintenance Services INTERNET BROWSER URL ADDRESS FIELD DIRECTORY AND ADVERTISING SYSTEM Technical Field This invention concerns a redirection server software program which operates to simplify access to URL addressed destinations on the Internet using a browser.
Background Art On-line search engines typically receive search requests for Brand and Company site locations using the search page of the search engine site.
This requires a user to firstly connect to the search engine site and download the page, alternately to load the page from their computer's cache.
The user then enters search criteria and sends the search request to the search engine site, usually by clicking on a button on the search page. The search engine software then searches through its database of information, and returns a page to the user containing all possible site locations that are referenced by the search criteria. The user must then select from the results list, which may run into hundreds of results, the site location that he is interested in, and click on the link to download the desired page.
The problem for the user is that the activity of accessing the search page, and then searching through the results, can be too time consuming.
Alternatively, some companies have a redirection service which utilises the URL address bar of the browser to overcome this kind of problem.
Page 2 of 11 Internet and Database Application Software Development and Maintenance Services However, the address forms which have been used in the past have prevented the use of common usage terms, that is terms that do not conform to the canonicalized URL standard.
Many brand and company names have spaces, and other special characters in them e.g. "IBM Australia", 'The Prime Minister of Australia", 'The Sydney Cricket Ground", "Morecombe Wise", "The Cook, The Thief, His Wife, Her Lover". Since the URL entered by the user must conform to the canonicalized URL standard, and URL's cannot have certain special characters in them, it has not generally been possible to use the URL address field of the browser for common usage terms.
As a result, many companies are forced to use a form of reference which is not in everyday usage. E.g. "Commonwealth Securities Limited" must be referred to as "comsec.com.au". Phrases cannot be created.
Also, many page redirection systems work by redirecting at the server, rather than the browser level. This prevents the opportunity of displaying advertising information at the user terminal whilst the redirection is in progress.
Further, the redirection used by companies to-date is often not based on a programmable and automatic user update of a database of mappings between the common usage terms and the target URL.
Summary of the Invention The invention, in a first aspect is a redirection server software program to decode URL address fields from canonical URL back into the common usage terms entered by the user into the URL address field of a browser and coded into canonical URL before being sent to the redirection server.
Page 3 of 11 Internet and Database Application Software Development and Maintenance Services The common usage terms may also be entered by the user using a browser form, which encodes the data into a canonical URL.
"Canonical URL" includes other cryptic forms such as browser specific forms of address that are allowable for transmission over the Internet.
The common usage terms may be used to locate an associated target URL which contains the address of the relevant content.
The common usage terms may be used to locate associated advertising content for display to the user.
The software may be used in a computer inquiry redirection system for delivering information and computer services to users, the system including: an input receiving unit for receiving requests in canonicalized URL form containing a coded version of non-canonicalized data, or common usage terms, from users; a decoding unit for decoding the non-canonicalized data and identifying a corresponding URL address; a redirecting unit for redirecting users to the corresponding URL address.
The request will typically be entered in the user's browsers URL address field. The request may include the address of the computer inquiry redirection system as well as the uncoded common usage terms. A standard prefix of characters representing the address may be entered first. The browser may automatically code non-canonicalized data that is entered.
The decoding unit receives the requests and decodes the browser encoded common usage terms back to their original form using the special software.
Page 4 of 11 Internet and Database Application Software Development and Maintenance Services The redirecting unit may use a database of associations between common usage terms (everyday words) and target URLs. It may perform a lookup against the database and select the target URL.
The redirecting unit may also retrieve advertising content from a repository of advertising content, and may return a redirection page to the user. The user may temporarily view the advertising on the intermediate redirection page after the decoding and while the redirecting steps are carried out. The advertising may be displayed for a predetermined minimum period of time.
The user browser may then automatically request the target page using the target URL, and the page is then downloaded by the target server to the user browser.
A further feature is the maintenance of the association between the common usage terms and the target URL, and this may be achieved by provision of an automated registration service available over the Internet. As soon as a form containing the requested association is transmitted and authenticated by the software at the site of the redirection service, the terms/URL association is immediately available for use at the redirection service.
Brief Description of the Drawings An example of the invention will now be described with reference to the accompanying drawing, which is a schematic system diagram with the following legend: Address: The address field of the Internet browser. The user enters the URL with common usage terms into this field.
P1: The page displayed in the user's Internet browser while the user is entering the common usage terms.
Page 5 of 11 Internet and Database Application Software Development and Maintenance Services P2: The intermediate redirection page displayed to the user containing the advertising content and redirection instructions.
P3: The target URL page displayed to the user from the Target server.
RS: The redirection server running the redirection server software.
DB: The database of common usage terms and their associated target URL's Target: The server that is the destination of the target URL.
Internet: The interconnected network of computers that moves messages between participating computers. May also refer to the intranet within a corporation.
Best Mode of the Invention The user has a name, phrase or expression that is commonly used in everyday language to refer to some object about which information is held, accessible via the Internet. The object may be a brand, company name or some other object. The address of the information is some more cryptic URL (Universal Resource Locator) that, much like a telephone number, is more difficult for the user to remember than the name of the object.
To access the information using the invention, the user enters the standard prefix of characters into his browser URL address field, followed by the common usage terms of the object.
The standard prefix of characters, that represents the address, connects the user with the redirection server.
Page 6 of 11
I
Internet and Database Application Software Development and Maintenance Services The request is encoded by the browser into canonicalized URL form. When a user seeks to send a representation of spaces, or any other special characters in the browser's URL address field, the browser will insert the characters %XY, where XY is equivalent to the ASCII or Unicode code of the special character, or it will insert some other equivalent translation. This encoding occurs automatically for the user, by the standard browser. The request is then sent from the user's browser to the Internet, via the users Internet Service Provider.
The request is routed from the Internet to the redirection server The redirection server runs special server software that gets a copy of the browser encoded data (otherwise known as the QUERY_STRING), and decodes it into the original or intended word or phrase that the user initially entered into the URL Address Field (Address), by translating all %XY and other encoded occurrences into an equivalent ASCII or Unicode representation.
The system comprises a database (DB) that associates common usage terms with the target URL. The common usage terms are then extracted from the data. A database lookup request is created and sent to the database manager.
The database manager returns the target URL associated with the common usage terms, to the special software program running on
RS.
The special software program running on RS then formulates an intermediate redirection page P2. This page contains advertising content from the repository of advertising content and instructions to the browser to redirect itself to the target server (Target) with the retrieved target URL, after a given interval of time. The page may also contain instructions to the browser to open a second window with directory and advertising content. The page is sent to the Internet for delivery to the user browser.
Page 7 of 11 Internet and Database Application Software Development and Maintenance Services The page is routed across the Internet and the page P2 is displayed on the user browser.
After the given interval of time expires, the browser automatically follows the embedded redirection instructions and sends a page request to load a page at the target URL to the Internet.
The page request is routed across the Internet to the Target server, as specified in the target URL.
The Target machine's Internet server responds by retrieving the requested page P3 from the Target server, and sending it back to the Internet.
After being routed across the Internet, page P3 is delivered to the user's browser.
In one form of the invention, the user may enter: Go.com.au?Commonwealth Securites Limited In another form of the invention, the use may enter: Go.com.au/go.words?Commonwealth Securites Limited In yet another form of the invention, the user may enter: Go.com.au/Commonwealth Securities Limited In each of the above cases, the result is to redirect the user to the URL http://www.comsec.com.au, which is the home page associated with Commonwealth Securities Limited.
Page 8 of 11 Internet and Database Application Software Development and Maintenance Services The prefix may be any domain name or path name combination rather than Go.com.au.
C A
L%
'ph rr Page 9 of 11

Claims (3)

1. A redirection server software program to decode URL address fields from canonical URL back into the common usage terms entered by the user into the URL address field of a browser and coded into canonical URL before being sent to the redirection server.
2. The redirection server software program of claim 1 wherein the common usage terms are used to locate an associated target URL which contains the address of the relevant content.
3. The redirection server software program of claim 1 wherein the common usage terms are used to locate associated advertising content for display to the user. Strategix Pty Ltd Dated 24t March, 1999 Page 10 of 1
AU21389/99A 1999-03-25 1999-03-25 Internet browser URL address field directory and advertising system Ceased AU709469B3 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU21389/99A AU709469B3 (en) 1999-03-25 1999-03-25 Internet browser URL address field directory and advertising system
PCT/AU2000/000159 WO2000058875A1 (en) 1999-03-25 2000-03-07 Internet browser url address field directory and method of advertising therewith
AU28960/00A AU2896000A (en) 1999-03-25 2000-03-07 Internet browser url address field directory and method of advertising therewith

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
AU21389/99A AU709469B3 (en) 1999-03-25 1999-03-25 Internet browser URL address field directory and advertising system

Publications (1)

Publication Number Publication Date
AU709469B3 true AU709469B3 (en) 1999-08-26

Family

ID=3710652

Family Applications (1)

Application Number Title Priority Date Filing Date
AU21389/99A Ceased AU709469B3 (en) 1999-03-25 1999-03-25 Internet browser URL address field directory and advertising system

Country Status (2)

Country Link
AU (1) AU709469B3 (en)
WO (1) WO2000058875A1 (en)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001090842A2 (en) * 2000-05-22 2001-11-29 Kim Yong Man Advertising system using internet service terminal and method thereof
WO2001097081A1 (en) * 2000-05-12 2001-12-20 Kurt Seljeseth A method and a system for providing network communication between a product supplier and a potential buyer
WO2002011374A1 (en) * 2000-07-27 2002-02-07 Lee Seung Ryol System for advertising on a network by displaying guide codes
EP1350181A2 (en) * 1999-11-10 2003-10-08 Openly Informatics Inc. Retrieval of digital objects by redirection of controlled vocabulary searches
SG109487A1 (en) * 2000-05-08 2005-03-30 Internet Number Corp A message aliasing function for use in an information processing system

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020046408A (en) * 2000-12-14 2002-06-21 손영필 Method for providing internet service according to dropdown windows

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5812769A (en) * 1995-09-20 1998-09-22 Infonautics Corporation Method and apparatus for redirecting a user to a new location on the world wide web using relative universal resource locators
US6061738A (en) * 1997-06-27 2000-05-09 D&I Systems, Inc. Method and system for accessing information on a network using message aliasing functions having shadow callback functions
US6058381A (en) * 1996-10-30 2000-05-02 Nelson; Theodor Holm Many-to-many payments system for network content materials
US6286045B1 (en) * 1997-05-19 2001-09-04 Matchlogic, Inc. Information storage and delivery over a computer network using centralized intelligence to monitor and control the information being delivered
IL123129A (en) * 1998-01-30 2010-12-30 Aviv Refuah Www addressing

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
HTTP://WWW.CENTRAAL.COM/RNHELPDESK-FAQ.HTML *
HTTP://WWW.REALNAMES.COM/ *

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1350181A2 (en) * 1999-11-10 2003-10-08 Openly Informatics Inc. Retrieval of digital objects by redirection of controlled vocabulary searches
SG109487A1 (en) * 2000-05-08 2005-03-30 Internet Number Corp A message aliasing function for use in an information processing system
WO2001097081A1 (en) * 2000-05-12 2001-12-20 Kurt Seljeseth A method and a system for providing network communication between a product supplier and a potential buyer
US7467182B2 (en) 2000-05-12 2008-12-16 Kurt Seljeseth Method and a system for providing network communication between a product supplier and a potential buyer
WO2001090842A2 (en) * 2000-05-22 2001-11-29 Kim Yong Man Advertising system using internet service terminal and method thereof
WO2001090842A3 (en) * 2000-05-22 2002-11-28 Yong-Man Kim Advertising system using internet service terminal and method thereof
WO2002011374A1 (en) * 2000-07-27 2002-02-07 Lee Seung Ryol System for advertising on a network by displaying guide codes

Also Published As

Publication number Publication date
WO2000058875A1 (en) 2000-10-05

Similar Documents

Publication Publication Date Title
US6516311B1 (en) Method for linking on the internet with an advertising feature
EP1004076B1 (en) Method and apparatus for creating and using dynamic universal resource locators
US6101537A (en) Universal electronic resource denotation, request and delivery system
US5826267A (en) Web information kiosk
US6092074A (en) Dynamic insertion and updating of hypertext links for internet servers
US6748385B1 (en) Dynamic insertion and updating of hypertext links for internet servers
US6336117B1 (en) Content-indexing search system and method providing search results consistent with content filtering and blocking policies implemented in a blocking engine
US7103714B1 (en) System and method for serving one set of cached data for differing data requests
US6957224B1 (en) Efficient retrieval of uniform resource locators
US6223178B1 (en) Subscription and internet advertising via searched and updated bookmark sets
US6208998B1 (en) On-line directory service through the internet
US7593939B2 (en) Generating specialized search results in response to patterned queries
US6917961B2 (en) Evolving interactive dialog box for an internet web page
US20010037325A1 (en) Method and system for locating internet users having similar navigation patterns
US20020077085A1 (en) Method of connecting network URL addresses through cellular network
EP1072984A2 (en) Method and system for providing native language query service
US20040083294A1 (en) Ubiqitous visited links
EP0800143B1 (en) Method and apparatus for obtaining and displaying network server information
KR20030087580A (en) Use of extensible markup language in a system and method for influencing a position on a search result list generated by a computer network search engine
US20020059396A1 (en) Apparatus and a process for the retrieval of data in the case of a faulty request on a server in the internet
AU709469B3 (en) Internet browser URL address field directory and advertising system
GB2365560A (en) Communication system for secondary information
US8996514B1 (en) Mobile to non-mobile document correlation
KR20020039646A (en) Managing method for supplementary information using error pages
KR100321926B1 (en) Media that can record computer programs to service information and/or services using direct access mode, and system thereof

Legal Events

Date Code Title Description
NCF Extension of term for petty patent requested (sect. 69)
NDF Extension of term granted for petty patent (sect. 69)