AU2017101176A4 - Create more effective outdoor advertising using sounds. - Google Patents
Create more effective outdoor advertising using sounds. Download PDFInfo
- Publication number
- AU2017101176A4 AU2017101176A4 AU2017101176A AU2017101176A AU2017101176A4 AU 2017101176 A4 AU2017101176 A4 AU 2017101176A4 AU 2017101176 A AU2017101176 A AU 2017101176A AU 2017101176 A AU2017101176 A AU 2017101176A AU 2017101176 A4 AU2017101176 A4 AU 2017101176A4
- Authority
- AU
- Australia
- Prior art keywords
- music
- create
- sound
- sounds
- outdoor advertising
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Ceased
Links
Landscapes
- Telephone Function (AREA)
Abstract
Abstract A process to create more effective outdoor advertising using sounds.
Description
2017101176 28Aug2017
Editorial Note 2017101176
There is one page of description only
Invention 1. A mobile phone or equivalent GPS enabled device has a blue tooth enabled application (the App) 2. A Bluetooth enabled speaker is attached to the vehicle or surface on a mobile object 3. Advertising sheets or vinyl are applied to the vehicle/surface in and around the speaker to create a visual image 4. The App streams music/sound to the speaker based on the location of the vehicle/mobile device. This can include but not limited to: a. Controlling the volume b. Control the length of time the music is played c. If used in conjunction with a wifi/Bluetooth sniffing device also only play when others are nearby or change music/volume based on the number of nearby devices or repeat visits of the same device d. Control if the music is played either when in motion or stopped e. Vary the actual music played dependent on any of the above f. Keeping multiple nearby devices in sync with the music being played 5. The App controls the volume and music/sound played along with the timing. 6. The App can be updated remotely to change the music/sound emitted to the speaker
Background and Need
Most outdoor advertising is limited to appealing to only a single sense - sight. This can limit its impact. By being able to add sound it can also capture people’s attention through the additional sense of hearing.
This is challenging for outdoor advertising as there are limits on how loud music/sound can be played and in what areas/ times of the day. Any addition of sound to advertising needs to be done in a controlled way.
Claims (3)
- Key Claims of the Invention1. The use of Bluetooth to stream music/sound to speakers attached to an advertising surface that can move.
- 2. The use of blue tooth and GPS enabled mobile phones or equivalent devices to connect to the speakers to remotely control the music/sound played.
- 3. The use of wifi and Bluetooth sniffing devices to feed in information around proximity of other devices to help control volume, music/sound played and synchronisation.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| AU2017101176A AU2017101176A4 (en) | 2017-08-28 | 2017-08-28 | Create more effective outdoor advertising using sounds. |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| AU2017101176A AU2017101176A4 (en) | 2017-08-28 | 2017-08-28 | Create more effective outdoor advertising using sounds. |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| AU2017101176A4 true AU2017101176A4 (en) | 2017-09-28 |
Family
ID=59923158
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| AU2017101176A Ceased AU2017101176A4 (en) | 2017-08-28 | 2017-08-28 | Create more effective outdoor advertising using sounds. |
Country Status (1)
| Country | Link |
|---|---|
| AU (1) | AU2017101176A4 (en) |
-
2017
- 2017-08-28 AU AU2017101176A patent/AU2017101176A4/en not_active Ceased
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| FGI | Letters patent sealed or granted (innovation patent) | ||
| MK22 | Patent ceased section 143a(d), or expired - non payment of renewal fee or expiry |