AU2017100979B4 - Elongate strip forming a toy building block base - Google Patents

Abstract

A toy building block base comprises a flexible elongate body strip having a first major surface along a length of the strip that includes either an array of projections extending from the first 5 major surface or an array of recesses set into the first major surface. The projections or recesses form a mating arrangement for co-operant toy building blocks. An opposite, second major surface has a shallow flat-bottomed longitudinal recess with a longitudinal adhesive layer by which the body strip can be attached to a support surface. The body strip includes no more than four projections or recesses across its width and has a length of at least 200mm. The 0 entire body strip is made from a homogenous flexible plastics material with a durometer value of between 35 and 80 according to the ASTM D2240 standard's type A durometer scale. (Figure 15 for publication) 3286922vl

Description

1 2017100979 19 Μ 2017

ELONGATE STRIP FORMING A TOY BUILDING BLOCK BASE

CROSS-REFERENCE TO RELATED APPLICATIONS 5

This application claims priority from United Kingdom patent application number 1619927.5 filed on 24 November 2016 and from South African provisional patent application number 2017/04276 filed on 23 June 2017, both of which are incorporated by reference herein.

0 FIELD OF THE INVENTION

This invention relates to an elongate strip forming a toy building block base and, more particularly, one that is compatible with existing substantially rigid toy building blocks. 5 Existing toy building blocks may include many variants but typically include at least basic building blocks that are of rectangular parallelepiped shape with multiple projections extending from one surface that could be regarded as the male mating surface and an opposite female mating surface. The male mating surface typically forms a top surface in use, and the female mating surface a bottom surface so that the blocks can be frictionally engaged or clipped 0 together with compatible building blocks to form structures of a chosen size and shape.

As a general rule, two rows of squat projections or accommodating recesses are provided across the width on a surface of a standard full width building block whilst a single row of squat projections or accommodating recesses is provided on the surface of a standard half width 25 building block. The lengths of a standard full width building block and a standard half width building block generally vary from one to eight squat projections or accommodating recesses in length and up to sixteen that is the longest of which applicant is aware. Numerous special external shapes of building blocks are provided to create replica people, figures, characters and structures but all of them have, as a general rule, cooperating projections and recesses to 30 enable their temporary interconnection with the basic toy building blocks.

BACKGROUND TO THE INVENTION

Typically the toy building block projections are squat approximately cylindrical projections 35 arranged in aligned rows extending along a length of the building block and the recesses are formed by a space between side and end walls of a hollow block and one or more surfaces of locking formations such as cylindrical formations extending from an inside of a top wall of the 3286922v1 2 2017100979 19 Μ 2017 block to a bottom surface plane of the block. The squat projections are, in an operative condition, engaged by the inner surface of the sidewalls and any adjacent end walls and a surface of the locking formations. The sidewalls and end walls are, other than for specialist building blocks, smooth. 5

Probably the most common toy building block range of this general nature, as far as applicant is aware, is that sold under the trade name LEGO® which is a registered trademark of LEGO JURIS A/S of Denmark. However, other compatible toy building blocks are available such as MEGA BLOKS® a trade mark of MEGA BLOK INC of Canada (working with MATTEL® and 0 FISHER PRICE®) and KRE-O® construction blocks marketed by HASBRO® of Korea.

It should be noted that the scope of this invention is not to be interpreted as being limited in any way to use in conjunction with any particular range of toy building blocks and the bases of this invention could be used with any of the above or other types of toy building blocks of the same 5 general nature, or even as a part of a custom toy building block set.

Prior art toy building block sets do have a facility for building replica people, figures, characters and structures in relation to each other in the form of a separate base sheet having formations thereon for receiving building blocks in frictional or clipping relationship relative to the base 0 sheet. These base sheets are of standard sizes and the sizes of base sheets to be used are limited in number and must be selected or acquired according to the purpose.

Also, there are available on the market, square 10 inch (254 mm) by 10 inch (254 mm) adhesive “LEGO® compatible tiles” that carry on their obverse surface an array of formations suitable for 25 receiving toy building blocks of the general type outlined above so that an entire structure can be built on one or a plurality of juxtaposed aligned tiles. The tiles carry multiple projections arranged so that edge to edge location of the tiles results in a continuous series of the formations being created on the surface at the joints between tiles over a surface to which the tiles are adhered by means of an adhesive with the outer edges in alignment. The adhesive is 30 pressure sensitive and selected so that tiles may be releasably adhesively secured to any suitable support surface and can be used for supporting replica people, characters and structures with the tiles being stuck, for example, on a window, wall, article of furniture, appliance surface or a computer surface, simply by way of example. 35 MEGA BLOK INC® also provide a base that consists of a number of coplanar sections that are hingedly attached to each other so that a composite flat base of different peripheral shapes can be created. 3286922v1 3 2017100979 19 Μ 2017

The versatility of toy building blocks of the general nature outlined above has proved to be exceptionally successful. However, these prior art types of bases are restrictive on certain types of creations that may be applied thereto in particular circumstances. 5

From the perspective of published prior art, EP 0621062 A2 to Messerschmitt describes a flexible sheet-like base that can follow various contours. However, it does not envisage contours that may twist and turn and would be unsuitable for such applications. 0 US9480931 to Samo & Elliott describes a variety of different bases both rigid and flexible that have embedded therein at least one elongate member embedded within the base and formed of a different material than that of which the base is made. DE202013104194 to Sailer describes a floor covering that is not designed to follow any contour 5 other than a flat floor and cannot therefore follow twists and turns. EP 3005894 to Capboytrading describes a cap having a peak and optionally a display plate on the cap having an array of multiple cylindrical projections to which toy building blocks can be attached in the manner indicated above. There is no suggestion that such a base could follow a :0 contour that twists and turns.

The preceding discussion of the background to the invention is intended only to facilitate an understanding of the present invention. It should be appreciated that the discussion is not an acknowledgment or admission that any of the material referred to was part of the common 25 general knowledge in the art as at the priority date of the application.

SUMMARY OF THE INVENTION

In accordance with a first aspect of this invention there is provided a toy building block base 30 comprising a flexible elongate body strip having a first major surface along a length of the strip that includes either an array of projections extending from the first major surface or an array of recesses set into the first major surface, the projections or recesses forming a mating arrangement for co-operant toy building blocks, the body strip having an opposite, second major surface that is either flat or has at least one shallow flat-bottomed longitudinal recess in either 35 case with a longitudinal adhesive layer by which the body strip can be attached to a support surface, wherein the body strip includes no more than four projections or recesses across its width and has a length of at least 200mm, the entire body strip being made from a homogenous 3286922vl 4 2017100979 19M2017 flexible material with a durometer value of between 35 and 80 according to the ASTM D2240 standard’s type A durometer scale.

Further features provide for the body strip to have a width of between 12 mm and 40 mm and to 5 include two, three or four projections or recesses across its width, preferably only two projections or recesses; and for the body strip to have a thickness defined between the first major surface and second major surface of between 1 mm and 6 mm, preferably between 2.5 mm and 4.4 mm. 0 Further features provide for adhesive layer to be a pre-formed adhesive layer applied to the toy building block base, preferably in an accommodating shallow flat-bottomed longitudinal recess that receives a major part of the thickness of the pre-formed adhesive layer. The pre-formed adhesive layer may be a double sided adhesive polyurethane strip and may include a removable cover strip on an exposed face pending initial use; and may be of a type that is 5 reusable to permit the toy building block base to be peeled off a surface to which it is stuck and then be stuck onto another surface in reusable manner. In the event that the body strip has a shallow flat-bottomed longitudinal recess, the adhesive layer may have a thickness of from 0.4mm to 0.8mm, and the longitudinal recess may have a depth such that an exposed face of the adhesive layer is slightly proud of edges of the elongate body strip. :0

The toy block building base may have a length within the range of from 200 mm to 3,000 mm, and preferably from 500 mm to 2,500 mm; and may be made as an extrusion of indefinite length that is severed into selected lengths. 25 Further features provide for the width of the toy building block base to be selected to be the same as that of standard toy building blocks in association with which it is intended to be used; and for the durometer value of the flexible material to be from 45 to 65 with preferred values being from 50 to 60. The toy building block base may be severable by cutting with a cutting instrument such as a pair of household scissors. 30

In the case of the body strip including an array of regularly spaced recesses set into the first major surface, each recess may be formed by multiple surface zones configured to engage portions of an outer peripheral surface of a projection of a toy building block received therein discontinuously around the peripheral surface of the projection. 35

In the case of the body strip including an array of regularly spaced projections extending from the first major surface, each projection may have a diameter that is slightly larger than a 3286922v1 5 2017100979 19 Μ 2017 corresponding recess in a cooperating toy block such that the projection deforms upon being urged into a corresponding recess to create frictional interference between the projection and the cooperating toy block; for the projections to be cylindrical projections; and for each projection to have a flat top and a chamfered or rounded edge between its cylindrical sidewall 5 and its flat top to guide the projection into the corresponding recess. In one example, the projections have an effective outer diameter of 4.95mm (+/- 0.5mm), a 0.5mm radius on the chamfered or rounded edge, and a height of 1.8mm, and are configured to cooperate with toy building blocks that have recesses with a diameter of 4.8mm. 0 Further features provide for the first major surface of the body strip to include guide lines that assist a user in cutting the body strip with a cutting instrument such as a pair of scissors. The guide lines may include a set of parallel transverse guide lines that extend at least partway across the width of the body strip at regular spaced intervals between adjacent sets of projections or recesses to assist a user in cutting across the width of the body strip at right 5 angles to the length of the strip. The regular spaced intervals may be between every adjacent projection along the length of the body strip. The guide lines may also include one or more longitudinal guide lines that extend between rows of projections or recesses along the length of the body strip to assist a user in cutting along the length of the body strip. 0 The guide lines may be formed by grooves in the first major surface of the body strip, and each guide line may include a set of aligned grooves. Each individual groove in the set of grooves may be consistent with one projection or recess so that an ease of cutting with a cutting instrument such as a pair of scissors changes each time a user cuts a distance associated with one projection or recess. 25

The toy building block base may be marketed in loose form from bulk packs thereof; individually wrapped form; or in the form of rolls or looped coils thereof of predetermined lengths.

The material from which the toy building block base is made preferably has little plastic memory, 30 and most preferably has substantially no plastic memory. The toy building block base may be made from a plastics material, and the plastics material may be selected from thermoplastic rubber (TPR) or from polymeric organic silicon compounds often referred to as silicones. These plastics materials may be sufficiently deformable to bend but rigid enough to support toy building blocks by inter-engagement of the projections or recesses of the toy building block 35 base with co-operating recesses or projections of a generally rigid toy building block. 3286922v1 6 2017100979 19 Μ 2017

Alternatively, the material could be a paper pulp product that is in a flexible matrix that exhibits appropriate properties of flexibility. A pulverized or powdered cork product that is in a flexible matrix could also be used. 5 As a further alternative, the toy building block base may be composed of a multitude of short lengths of building block base carried by a flexible tape rendering the toy building block base flexible as defined above.

In accordance with a second aspect of this invention there is provided a toy building block set 0 comprising multiple toy building blocks and at least one toy building block base, the toy building blocks each having a first major flat surface with an array of projections forming a male mating surface and an array of recesses forming a female mating surface, with the recesses extending inwards from a second opposite major surface plane spaced from the first major flat surface by a distance defining a height of the toy building block, wherein one toy building block can be 5 frictionally engaged together by at least some of the projections of a male mating surface engaging in recesses in a female mating surface of a compatible building block to form composite structures of a chosen size and shape, wherein the toy building block base includes a flexible elongate body strip having a first major surface along a length of the strip that includes either an array of projections extending from the first major surface or an array of recesses set 0 into the first major surface, the projections or recesses of the toy building block base forming a mating arrangement for the toy building blocks, the body strip having an opposite, second major surface that is either flat or has at least one shallow flat-bottomed longitudinal recess in either case with a longitudinal adhesive layer by which the body strip can be attached to a support surface, wherein the body strip includes no more than four projections or recesses across its 25 width and has a length of at least 200mm, the entire body strip being made from a homogenous flexible material with a durometer value of between 35 and 80 according to the ASTM D2240 standard’s type A durometer scale.

Further features of the second aspect of the invention provide for at least some of the toy 30 building blocks to have a standard width and the width of the toy building block base to be the same as the standard width of the toy building blocks; and for toy building blocks that are of the thinnest building block of the set thereof to have a standard height and a thickness of the toy building block base to be the same as that standard height. The toy building blocks may be substantially rigid. 35

In accordance with a third aspect of the invention there is provided a method of manufacturing a toy building block base, the method comprising extruding a plastics material into an elongate 3286922v1 7 2017100979 19 Μ 2017 body strip using an extrusion die, the plastics material being selected to be flexible and having a durometer value once set of between 35 and 80 according to the ASTM D2240 standard’s type A durometer scale, roll forming the elongate body strip by means of a roller mould that presses the elongate body strip to include either an array of projections or an array of recesses in a first 5 major surface along the length of the body strip, and severing the elongate body strip into selected lengths.

Further features provide for the method to include a step of continuously applying an adhesive layer to an opposite, second major surface along the length of the body strip. The adhesive 0 layer may be applied as one surface of a double sided adhesive layer. The body strip may include a shallow flat-bottomed longitudinal recess in the second major surface formed by the extrusion die and the adhesive layer may be located in the shallow flat-bottomed longitudinal recess. The adhesive layer may be made of polyurethane. In the event of a flat-bottomed longitudinal recess being present, it is preferably of a depth such that an exposed face of the 5 adhesive layer is slightly proud of edges of the elongate body strip of the toy building block base. The relevant surface of the elongate body strip may be treated with a solvent in order to prepare it for bonding to the adhesive and enhance the bond of the adhesive to the toy building block base to create a permanent bond. On the other hand, an exposed face of the adhesive layer may be covered with a cover strip pending initial use and the adhesive layer may be 0 reusable in that it can be peeled off a surface to which it is stuck and then be stuck onto another surface in reusable manner.

In accordance with a fourth aspect of this invention there is provided a method of constructing a toy structure using a toy building block base according to the first aspect, the method 25 comprising attaching the toy building block base to a support surface at two or more zones along the length thereof by contacting the adhesive layer of the toy building block base to the support surface, the toy building block base being unsupported between the two or more zones, and attaching a plurality of co-operant toy building blocks to the toy building block base between the zones in the unsupported areas so as to create a toy structure supported by the toy building 30 block base.

In accordance with a fifth aspect of this invention there is provided a toy building block base comprising an elongate strip of a flexible plastic material having a length of at least 200 mm. The strip has (i) a first major surface that includes an array of regularly spaced projections 35 extending above the first major surface for interconnecting the strip with one or more co-operant toy building blocks, and (ii) a second major surface on a side of the strip opposite from the first 3286922v1 8 2017100979 19 Μ 2017 major surface. An adhesive is provided on the second major surface for attaching the strip to a supporting surface.

In accordance with a sixth aspect of this invention there is provided a toy building block base 5 comprising an elongate strip of a flexible plastic material having a length of at least 200 mm. The strip has (i) a first major surface that includes an array of regularly spaced recesses set into the first major surface for interconnecting the strip with one or more co-operant toy building blocks, and (ii) a second major surface on a side of the strip opposite from the first major surface. An adhesive is provided on the second major surface for attaching the strip to a 0 supporting surface.

Further features of the fifth and sixth aspects provide that the strip may have either two or four parallel rows of projections or recesses running along the length of the strip, and may be up to 2,000 mm in length. The toy building block base may be severable, for example by cutting with 5 household scissors or tearing by hand. In some embodiments the flexible plastic material from which the strip is made has substantially no plastic memory.

In order that the above and other features of the invention may be more fully understood various embodiments of the invention will now be described, by way of example only, with reference to 0 the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

In the drawings: 25 30 35

Figure 1 is an isometric view of a length of toy block building base according to an embodiment of the invention;

Figure 2 is a detail view of the portion indicated as “A” on Figure 1;

Figure 3 is similar to Figure 2 but from a lower perspective and showing a removable cover strip of an adhesive layer that is partly removed;

Figure 4 is a top view of a length of toy building block base according to an embodiment of the invention;

Figure 5 is a detail view of a portion of toy building block base indicated as “B” on Figure 4;

Figure 6 is a front view of the length of toy building block base of Figure 4;

Figure 7 is a cross-section taken through a toy building block base along line l-l in Figure 6;

Figure 8 is a detail view of the portion indicated as “C" on Figure 6; 3286922v1 9 2017100979 19 Μ 2017

Figure 9 Figure 10 Figure 11 5 Figure 12 Figure 13 0 Figure 14

Figure 15 5 Figure 16 Figure 17 0 Figure 18 Figure 19 25 Figure 20 Figure 21 30 Figure 22 Figure 23 35 Figure 24 is a front view of a length of toy building block base according to an embodiment of the invention having generally rigid toy building blocks attached thereto; is an isometric view from above of one form of standard height toy building block; is an isometric view from below of the same toy building block illustrated in Figure 10; is a top isometric view of a plate toy building block similar to that illustrated in Figure 10; is an underneath isometric view of the same plate toy building block illustrated in Figure 12; is an end view of a length of toy building block base according to an embodiment of the invention next to which a generally rigid plate toy building block building block has been located on a support surface so that the two can jointly support a transverse generally rigid building block; is a three-dimensional view of a roll of the toy building block base according to an embodiment of the invention; is an isometric view of a length of looped coils of the toy building block base according to an embodiment of the invention; is a three dimensional view of a length of toy block base that is curved in a generally sinusoidal shape and is attached to a support surface at two or more zones along its length; is an isometric view of a somewhat shorter length of toy block base that is attached to two separate support surfaces at its ends and is unsupported between its ends; is a top view of an embodiment of toy building block base according to an embodiment of the invention having an array of complementary recesses serving as a female mating surface; is a cross-section taken through the toy building block base taken along line II to II in Figure 19; is an isometric view of an alternative embodiment of a toy block base having an array of complementary recesses serving as a female mating surface; is an isometric view of a variation of toy building block base according to an embodiment of the invention having four rows of cylindrical projections; is an isometric view of a variation of toy building block base which does not include any guide lines; is a front view of a length of toy building block base according to an embodiment of the invention in which living hinges are formed between sets of projections; 3286922v1 10

Figure 25 Figure 26 5 Figure 27 Figure 28 2017100979 19 Μ 2017 is a front view of a construction of toy building block base composed of a multitude of short lengths of toy building block base carried by a flexible tape; is an isometric view of a machine that includes an extrusion die and a roller mould for manufacturing two lengths of toy building block base side-by-side; is a schematic side view of the machine of Figure 26; and is an alternative machine that includes an extrusion die and a roller mould for manufacturing one length of toy building block base that has four rows of cylindrical projections.

0 DETAILED DESCRIPTION WITH REFERENCE TO THE DRAWINGS

Figures 1 to 8 show one embodiment of a toy building block base (10) according to the invention. The toy building block base (10) is in the form of a flexible elongate body strip (12) having a first major surface (14) along a length of the strip with an array of projections (16) 5 extending from the first major surface (14).

The toy building block base (10) is provided for use in association with generally rigid toy building blocks (50, 52) of which two variants are shown in Figures 10 to 13, or other co-operant blocks of special type, such as those sold under the trade name LEGO®. Such building blocks 0 (50, 52) have at least one flat surface (54), usually used as the top surface, with multiple projections (56) forming a male mating surface, and an array of recesses (58) that form a female mating surface having a surface plane from which the recesses extend inwards and usually forming a bottom surface. Different toy building blocks (50, 52) can be frictionally engaged or clipped together with compatible building blocks (50, 52) with at least some of the 25 multiple projections (56) engaging in at least partially overlapped female recesses (58) of another toy building block (50, 52) to form structures of a chosen size, shape and configuration.

Referring back to figures 1 to 8, the first major surface (14) of the toy building block base (10) is an otherwise flat surface so that the array of projections (16) defines a male mating 30 arrangement for co-operant toy building blocks (50, 52). In this embodiment the projections (16) are regularly spaced squat right circular cylindrical projections arranged in adjacent aligned pairs in two parallel rows along the length of the flexible elongate body strip (12) so that the strip includes two projections (16) across its width. The flexible elongate body strip (12) has a width corresponding to the width of a single standard toy building block (50, 52) which may, for 35 example, be 15.8 mm. The invention is not limited to this width, however, and the width may vary between 12 mm and 40 mm with two, three or four projections across the width. 3286922v1 11 2017100979 19 Μ 2017

An opposite, second major surface (18) of the strip has, as illustrated in Figure 3, a pressure sensitive adhesive (20) that is able to attach the toy building block base (10) to a flat or contoured surface. The pressure sensitive adhesive (20) is covered with a removable cover strip (22) on an exposed face of the adhesive (20) pending initial use. The pressure sensitive 5 adhesive (20) is preferably of a releasable type in order to allow for repositioning of the toy building block base (24) on a supporting surface therefor. This may permit the toy building block base (10) to be peeled off a supporting surface to which it is stuck and then stuck onto another surface in a reusable manner. 0 The adhesive (20) could be applied directly to the toy building block base (10), but is preferably constituted by one side of a preformed adhesive layer (26) applied to the toy building block base (10) during or after manufacture, as shown in Figure 7. The second major surface (18) of the toy building block base (10) may be flat in which instance the adhesive (20) only, or the preformed adhesive layer (26), may be applied to the flat second major surface (18). In the illustrated 5 embodiment, however, the adhesive layer (26) is located in a shallow flat-bottomed longitudinal recess (28) in the second major surface (18) of the toy building block base (10). While only one shallow flat-bottomed longitudinal recess (28) is illustrated in these embodiments, it will be appreciated that two or more shallow flat-bottomed longitudinal recesses could extend side-by-side along the length of the body strip, or a number of separate recesses could be formed with 0 bridging portions that extend at regular intervals along the length of the body strip.

The adhesive used to attach the adhesive layer (26) to the toy building block base may be the same as that intended to attach the toy building block base to a supporting surface and it may be applied before the adhesive layer (26) is applied to the toy building block base (10) as it is 25 manufactured. In one embodiment, the adhesive layer (26) is applied as one side of a double sided adhesive polyurethane strip that is located in the shallow flat-bottomed longitudinal recess (28), the depth of which is such that the flat-bottomed longitudinal recess (28) receives a major portion of the thickness of the adhesive layer (26) and an exposed face (30) of the adhesive layer is slightly proud of the edges (32) of the elongate body strip (12) extending along each 30 side of the shallow flat-bottomed longitudinal recess (28), as shown in Figure 7. The adhesive layer (26) may have a thickness of between 0.4 mm and 0.8 mm with the depth of the flat-bottomed longitudinal recess (28) being slightly less than the thickness of the adhesive layer (26), such as 0.3mm to 0.7mm. The adhesive layer (26) and flat-bottomed longitudinal recess (28) are also narrower than the width of the body strip (12) so that the edges (32) form 35 shoulders. The shoulders assist a user to prise the toy building block base (10) off a surface to which it is attached from the side using a finger to curl up the material of the body strip (12) along one side of the strip (12). 3286922v1 12 2017100979 19 Μ 2017

Each projection (16) may have a diameter that is slightly larger than a corresponding recess (58) in a cooperating toy block (50, 52) such that the projection (16) deforms upon being urged into a corresponding recess (58) to create frictional interference between the projection and the 5 cooperating toy block in order to keep the toy block engaged to the toy building block base when it is adhered to an upright or overhead support surface. It is desirable to be able to support not just one block, but an entire block assembly created from interconnected blocks. In this embodiment the projections (16) are cylindrical projections, with each projection having a flat top (60) and a rounded edge (62) between its cylindrical sidewall (64) and its flat top (60) to 0 guide the projection (16) into the corresponding recess (58). In other embodiments, the edge could be chamfered rather than rounded. Simply by way of example, in one product design the projections have an effective outer diameter of 4.95mm (+/- 0.5mm), a 0.5mm radius on the rounded edge, and a height of 1.8mm to provide a surface area around the outside of the projection that contributes to providing a surface friction force that helps keep the block 5 engaged with the toy building block base (10). These projections (16) are adapted to be received in a corresponding recess (58) of a block (50, 52) having an effective diameter of 4.8 mm. That means that in this instance the effective diameter of the projection is about 3% larger than the effective diameter of the recess, but a broader range of between 2 and 5% is also envisaged. :0

In these embodiments of the invention the engaging projections (16) are circular in plan, but in other embodiments they could be of a different shape in plan view such as square or symmetrical cruciform shape. What is important is that the effective diameter of a projection is slightly larger than the effective diameter of a recipient recess and there needs to be a “lead in” 25 chamfered or rounded top edge to a projection to help guide the projection into the a recipient recess.

The entire flexible elongate body strip (12) of the toy building block base (10) is made from a homogeneous flexible plastics material such as a thermoplastic rubber (TPR) or polymeric 30 organic silicon compound often referred to as silicones. The material preferably has little plastic memory and most preferably no plastic memory. Such material is sufficiently deformable to bend but rigid enough to support a suitably large assembly of toy building blocks (50, 52) by inter-engagement of the projections (16) of the toy building block base with co-operating recesses (58) of one or more generally rigid toy building blocks (50, 52). The toy building block 35 base (10) is also flexible so that it can flex to follow a three dimensional contour when attached to a supporting surface or structure having a contour other than flat whilst retaining its ability to support multiple toy building blocks (50, 52) or other compatible blocks of special shape. A 3286922v1 13 2017100979 19 Μ 2017 durometer value of the flexible plastics material of between 35 and 80 is a target range with a preferred value being from 45 to 65 and more preferably being from 50 to 60, according to the ASTM (American Society for Testing and Materials) D2240 standard’s type A durometer scale. These durometer values enable the body strip (12) to be severable using a cutting instrument 5 such as a pair of household scissors. The contour may twist and turn to an extent compatible with the positioning of any generally rigid toy building blocks (50, 52) that are to be attached to it.

Alternative materials that could be used for the flexible elongate body strip (12) include a paper 0 pulp product that is in a flexible matrix that exhibits appropriate properties of flexibility, or a pulverized or powdered cork product that is in a flexible matrix.

The toy building block base can be made in selected lengths typically within the range of from 200 mm to 3,000 mm, and preferably from 500 mm to 2,500 mm. In the event that the width of 5 the toy building block base is a known width of 15.8 mm, a 1 metre length would correspond to a ratio of width to length of 1:63 for a length of approximately 1 metre; 1:126 for a length of approximately 2 metres; and a ratio of 1:30 for a length of just under a half a metre.

As regards thickness, the toy building block base (10) has a thickness, being the distance 0 between the first and second major surfaces (14, 18), that is at least to a large extent dependent on the material of manufacture and is preferably between 1 mm and 6 mm, and more preferably between 2.5 mm and 4.4 mm. The thickness is selected primarily such that the toy building block base (10) is sufficiently flexible so that it can flex to follow a three dimensional contour by bending and twisting when attached to a supporting surface or structure having a 25 contour other than a flat. The toy building block base must however retain its ability to support co-operant toy building blocks and other co-operant blocks of special shape by way of inter-engaging male and female mating surfaces without the risk that they become easily separated. The thickness is in excess of the height of the cylindrical projections (16) above the flat surface. It will be quite apparent that the thickness is also determined by the sharpness of bend that is to 30 be applied to the toy building block base whilst not distorting the arrangement of projections or recesses excessively so that they retain their functionality.

The first major surface (14) of the flexible elongate body strip (12) may include guide lines (36) that assist a user in cutting the body strip with a cutting instrument such as a pair of scissors. 35 The guide lines (36) are most clearly shown in Figure 5 and include a set of parallel transverse guide lines (38) that extend across the majority of the width of the body strip (12) at regular spaced intervals between adjacent sets of projections (16) to assist a user in cutting across the 3286922v1 14 2017100979 19 Μ 2017 width of the body strip (12) at right angles to the length of the strip (12). In this embodiment the regular spaced intervals are between every adjacent projection (16) along the length of the body strip (12) but the regular spaced intervals could be every two, three or four or more sets of projections (16). Each transverse guide line (38) is, in this embodiment, formed by a set of two 5 aligned grooves (40, 42) in the first major surface (14) of the body strip (12), with each individual groove (40, 42) in the set of grooves (40, 42) being consistent with one projection (16) so that the ease of cutting with a cutting instrument such as a pair of household scissors changes each time a user cuts a distance associated with one projection (16). 0 The guide lines (36) also include a longitudinal guide line (44) that extends between the two rows of projections (16) along the length of the body strip (12) to assist a user in cutting along the length of the body strip (12). In embodiments in which two, three or four projections (16) extend across the width of the body strip, longitudinal guide lines may extend between each row of projections (16). 5

In other embodiments, the guide lines may be deeper and may optionally even render the material of the body strip (12) frangible along a guide line by tearing it. Although in Figure 5 guide lines (36) are shown between every pair of projections (16), guide lines could be provided between any numbers of pairs of projections. :0

As shown in Figure 9, the toy building block base (10) is configured to be used together with generally rigid toy building blocks (50) that may form part of a set or may be sold separately. In either event, structures can be built in well-known manner that are supported, in this instance, on the toy building block base (10) of this invention. 25

Some building block sets with which the toy building block base (10) is to be used may have rather thin building blocks (52) as some of their components that in some instances are referred to as plate building blocks (52). The toy building block base (10) may in such cases have a thickness selected so that its first major surface (14) is at the same height as that of a thin plate 30 building block (52) placed next to it on a common base (70) or other toy building block, as shown in Figure 14. A structure or assembly of building blocks including standard height toy building blocks (50) and optionally other building blocks can be made to extend partially onto the toy building block base (10) and partly onto a juxtaposed plate building block (52), whilst remaining parallel to a supporting structure (70). 35

This possibility leads to one embodiment of the invention in the form of a toy building block set including at least one toy building block base (10) according to this invention together with 3286922vl 15 2017100979 19 Μ 2017 multiple generally rigid standard or other existing toy building blocks (50, 52). The generally rigid toy building blocks (50, 52) may be of various lengths and different heights although the basic building blocks may have two different heights for convenience of construction. Simply for the sake of illustration and completeness of disclosure, Figures 10 and 11 illustrate the top and 5 bottom of a standard height of basic building block (50) that has a first major flat surface (54) that can be regarded as a top surface with multiple cylindrical projections (56) forming a male mating surface compatible with those on the toy building block base of this invention. Recesses (58) form a female mating surface on an opposite second major surface plane spaced from the first major surface from which the projections extend by a distance defining a height of the 0 standard toy building block (50).

The arrangement is such that one generally rigid toy building block (50) can be frictionally engaged or clipped together with at least some other generally rigid building blocks (50, 52) with the cylindrical projections of a male mating surface engaging in accommodating recesses (58) 5 in the second major surface of a compatible building block (50, 52) to form composite structures of a chosen size and shape. The toy building block set includes at least one flexible toy building block base (10) as described above for optional use as and when required.

It will be quite apparent that the length of the toy building block base (10) may be considerable 0 and will be chosen according to requirements and according to intended use, as well as sales and promotional strategy. Typically shorter lengths of say 320 mm to 400 mm may be individually packed in wrappers or blister packs whilst longer lengths may be rolled up and wrapped or packed in blister packs. A roll (72) of strip toy building block base is illustrated in Figure 15 whilst a looped coil package (74) in the fashion of a skein is shown in Figure 16, 25 simply by way of example. As indicated above, the toy building block base may be made in many different discrete lengths.

The advantageous properties of toy building block bases according to this invention cannot be practically realized without careful product design. The choice of material should be such that 30 bending and flexing of the strip material forming the toy building block base does not significantly alter the positioning and tolerance of the projections or recesses that are to engage with co-operant formations on co-operating toy building blocks to the extent that the building blocks cannot be properly engaged. Also, it is important that positioning and tolerance of the projections or recesses remains substantially unchanged after repeated deformation of the 35 projections or recesses. 3286922v1 16 2017100979 19 Μ 2017

As a result of the fact that the materials are typically flexible, elastic materials, the size and profile of the engaging projections or recesses is key to providing the desired load bearing characteristics of the brick to toy building block base inter-engagement when the product is supporting toy building blocks on an upright support surface or hanging bricks from an overhead 5 support surface.

As an example, a test may be performed to assess the ability for a block to remain engaged with the toy building block base under the application of a force acting to pull the block apart from the toy building block base. In one such example, a toy building block base (10) having two 0 rows of projections (16) across its width may be affixed to the underside of an overhead horizontal plate. The projections (16) may be of the form described in some preceding exemplary embodiments, with an effective outer diameter of 4.95mm (+/- 0.5mm), a 0.5mm radius on the rounded edge, and a height of 1.8mm, circular in plan. The block is attached to the toy building block base so as to engage with eight of the projections, each being received in 5 a corresponding recess (58) of the block that has an effective diameter of 4.8 mm. The building block can be loaded with metallic weights, such that the weight force acts to pull the block apart from its engagement with the toy building block base. In some embodiments, tested in this manner, the block may be loaded to a weight of 415 grams, and the engagement can support this loading for over 30 seconds. In some embodiments, the inter-engagement of the block and 0 the toy building block base, via eight projections, can support over 400 grams of weight, or at least over 300 grams, when tested in this manner.

Figure 17 shows that the toy building block base (10) may be attached to a support surface at a number of zones (76) along the length of the body strip (12) by contacting the adhesive layer 25 (26) of the toy building block base (10) to the support surface. The toy building block base (10) is unsupported between the two or more zones (76), and toy building blocks (50), or indeed an entire assembly of toy building blocks (50), may be attached to the toy building block base (10) between the zones (76) in the unsupported areas, so as to create a toy structure supported by the toy building block base (10). Figure 18 shows a different arrangement where a relatively 30 short length of toy building block base (10) is attached to two separate objects (78, 80) at zones (82) towards its free ends, with a middle part of the toy building block base (10) being unsupported and carrying one or more toy building blocks (50).

Numerous variations of the toy building block bases fall within the scope of the invention. 35 Figures 19 and 20 show a toy building block base (100) that includes a flexible elongate body strip (102) having a first major surface (104) along the length of the strip (102) that includes an array of recesses (106) set into the first major surface (104) forming a female mating 3286922v1 17 2017100979 19 Μ 2017 arrangement for co-operant toy building blocks (50, 52) or for co-operating with the male mating arrangement of the toy building block base (10) illustrated in Figures 1 to 8. Each recess (106) may be formed by multiple surface zones configured to engage portions of the outer periphery of a projection (16, 56) of a toy building block (50, 52) or co-operant toy building block base (10) 5 received therein discontinuously around the surface of the projection (16, 56). This version of the toy building block base (100) may therefore be termed the female or receiver version. As with the male version, the female version of the toy building block base (100) includes a shallow-bottomed longitudinal recess (108) that receives an adhesive layer (110) which includes a removable cover strip (112). Using male and female versions of toy building block base (10, 0 100) together leads to the possibilities of their use in a manner akin to hook and loop fastener, where adhesive of the male version can be attached to one object, adhesive of the female version attached to a different object, and the two objects releasably held together by means of the cooperating projections (16) and recesses (106). 5 Figure 21 shows an alternative arrangement of recesses (122) in a different female version of the toy building block base (120). The female versions (100, 120) may also be useful in the event that it is desired to build downwards from an overhead or elevated surface.

Figure 22 shows another embodiment of a toy building block base (200) that has four 0 projections (202) across its width so that it has four longitudinally extending rows of projections (202) so that two standard toy building blocks each having two rows of projections can be accommodated across the width of the toy building block base (200) next to each other or in any other way. There is, of course, no restriction as to the orientation in which the co-operating building blocks can be arranged that is dictated by their geometric arrangement relative to each 25 other. Three elongate guide lines (204) are included between the four rows of projections (204).

Figure 23 shows another embodiment of a toy building block base (300) which is somewhat simpler and includes a simple flat bottom without a longitudinal recess. In this event an adhesive layer may be thinner and directly applied to the flat bottom. The toy building block 30 base (300) is also devoid of any guide lines.

As an alternative to the use of the inherent flexibility of a single thickness of the material from which the toy building block base is made, and as shown in Figure 24, the thickness of the material may be decreased between selected pairs of adjacent projections. In the instance 35 illustrated in Figure 24, decreased zones (400) are provided after every four pairs of projections that would correspond to a standard toy building block having four pairs of projections. These zones of decreased thickness provide what is known as living hinges between the adjacent 3286922v1 18 2017100979 19 Μ 2017 zones that each have four pairs of projections so that greater flexibility is provided at the living hinges with limited flexibility between adjacent living hinges. Of course, these zones of decreased thickness may simply be grooves that could, in addition, serve as cutting or tearing guide lines. 5

Figure 25 illustrates a construction of toy building block base (500) in which a multitude of short lengths (502) of building block base are carried by a flexible tape (504) rendering the toy building block base sufficiently flexible as described above. 0 Figures 26 and 27 illustrate a method of manufacturing a toy building block base according to an embodiment of the invention. A plastics material that has the properties previously discussed above is extruded by means of an extrusion die (601) into an extrusion (600). In this embodiment, two extrusions (600) are formed side-by-side. The extrusions (600) form elongate body strips (602) that are then roll formed prior to the plastics material hardening by using a 5 roller mould (604) that presses the elongate body strips (602) to include either an array of projections (606) or an array of recesses (in the case of a female version of the product) in a first major surface (608) of each body strip (602). In this example, the roller mould (604) has a pair of tracks (610) therein that form the mould for the projections or recesses of the body strips (602). 0 A polyurethane adhesive layer (612) is thereafter continuously applied to an opposite, second major surface (614) along the length of each body strip (602) and pressed into place by a pair of rollers (616, 618) to form a toy building block base (603) of the type in Figures 1-8. The body strip (602) may include a shallow flat-bottomed longitudinal recess in the second major surface 25 (614) as previously described into which the adhesive layer (612) fits so that an exposed face of the adhesive layer is slightly proud (such as 0.1 mm to 0.5 mm proud) of the edges of the elongate body strip. The longitudinal recess is preferably formed by the extrusion die so that it is included in the extrusion (600). Prior to the adhesive layer being applied, the flat-bottomed longitudinal recess in the second major surface (614) may be primed or treated with a solvent in 30 order to prepare it for bonding to the adhesive and enhance the bond of the adhesive to the body strip (602) to create a permanent bond. An exposed face of the adhesive layer (612) may be covered with a cover strip pending initial use and the adhesive layer (612) may be reusable in that it can be peeled off a surface to which it is stuck and then be stuck onto another surface in reusable manner. 35 3286922v1 19 2017100979 19 Μ 2017

As a final step, the continuously formed body strips (602) are then then severed into selected lengths which are typically greater than 200 mm but may be from 200 mm to 3,000 mm, and preferably from 500 mm to 2,500 mm. 5 Figure 28 is similar to Figure 26 but shows a single, wider extrusion (700) that emerges from an extrusion die (701) and is rolled with a roller mould (704) into a body strip (702) that has four projections (706) across its width, and an adhesive layer (712) applied to form a toy building block base (703) of the type illustrated in Figure 22. 0 There are numerous uses for the toy building block base according to the invention as will be quite apparent to those skilled in the art. The toy building block base can be stuck onto any suitable surface such as that of a wall, window, undulating surfaces such as the handlebars of a bicycle or any three-dimensional shaped surface such as the outer surface of a motor vehicle, motorbike, and numerous other different surfaces. The surface can involve twisting, turning and 5 bending to an extent permissible by the flexibility of the toy building block base and the particular arrangement of rigid toy building blocks with which the toy building block base is to be used. In all instances the toy building block base can be used to create a bridge from one surface to another or even a sinuous wave-like structure supported on only its trough sections as shown in Figure 17 or suspended from its peak sections in the case of an overhead support 0 surface. The configuration of the accommodating recesses may vary widely. As regards manufacturing, another method of manufacturing the toy building block base is by press moulding or injection moulding the relevant material.

Throughout the specification and claims unless the contents requires otherwise the word 25 ‘comprise’ or variations such as ‘comprises’ or ‘comprising’ will be understood to imply the inclusion of a stated integer or group of integers but not the exclusion of any other integer or group of integers. The embodiments discussed herein are representative of preferred embodiments of the present invention and are provided for illustrative purposes only. They are not intended to limit the scope of the invention. Although specific configurations, structures, 30 materials, etc. have been shown and described, such are not limiting. Modifications and variations are contemplated within the scope of the invention. 3286922v1

Claims (5)

1. CLAIMS:

   1. A toy building block base comprising a flexible elongate body strip having a first major surface along a length of the strip that includes either an array of projections extending from the first major surface or an array of recesses set into the first major surface, the projections or recesses forming a mating arrangement for co-operant toy building blocks, the body strip having an opposite, second major surface that is either flat or has at least one shallow flat-bottomed longitudinal recess in either case with a longitudinal adhesive layer by which the body strip can be attached to a support surface, wherein the body strip includes no more than four projections or recesses across its width and has a length of at least 200mm, the entire body strip being made from a homogenous flexible material with a durometer value of between 35 and 80 according to the ASTM D2240 standard’s type A durometer scale.
2. 2. A toy building block base as claimed in claim 1 in which the durometer value of the flexible material is from 45 to 65 and the toy building block base is severable by cutting with a pair of household scissors.
3. 3. A toy building block base as claimed in claim 1 in which guide lines formed by grooves in the first major surface of the body strip are provided to assist a user in cutting the body strip with a cutting instrument.
4. 4. A toy building block set comprising multiple toy building blocks and at least one toy building block base, the toy building blocks each having a first major flat surface with an array of projections forming a male mating surface and an array of recesses forming a female mating surface, with the recesses extending inwards from a second opposite major surface plane spaced from the first major flat surface by a distance defining a height of the toy building block, wherein one toy building block can be frictionally engaged together by at least some of the projections of a male mating surface engaging in recesses in a female mating surface of a compatible building block to form composite structures of a chosen size and shape, wherein the toy building block base includes a flexible elongate body strip having a first major surface along a length of the strip that includes either an array of projections extending from the first major surface or an array of recesses set into the first major surface, the projections or recesses of the toy building block base forming a mating arrangement for the toy building blocks, the body strip having an opposite, second major surface that is either flat or has at least one shallow flat-bottomed longitudinal recess in either case with a longitudinal adhesive layer by which the body strip can be attached to a support surface, wherein the body strip includes no more than four projections or recesses across its width and has a length of at least 200mm, the entire body strip being made from a homogenous flexible material with a durometer value of between 35 and 80 according to the ASTM D2240 standard’s type A durometer scale.
5. 5. A method of manufacturing a toy building block base, the method comprising extruding a plastics material into an elongate body strip using an extrusion die, the plastics material being selected to be flexible and having a durometer value once set of between 35 and 80 according to the ASTM D2240 standard’s type A durometer scale, roll forming the elongate body strip by means of a roller mould that presses the elongate body strip to include either an array of projections or an array of recesses in a first major surface along the length of the body strip, continuously applying an adhesive layer to an opposite, second major surface along the length of the body strip, and severing the elongate body strip into selected lengths.