AU2016101818A4 - Digital advertisement playback with demand based pricing and ancillary analytics - Google Patents

Abstract

Abstract The present invention is directed to a system and method for advertising. More specifically the system and method of the present invention provides an integrated presentation platform for advertising. Under the system of the present invention the user to is able to design an advertisement via a graphical user interface provided by the platform. Once the user has designed the advisement they are able to distribute it via the platform to select the geographic locations within the advertising network associated with the platform or subsequent presentation.

Description

ι 2016101818 16 Oct 2016

Advertisement presentation

Technical Field [1] The present disclosure relates to advertisement presentation. Particularly, the present disclosure includes computer-implemented methods, software and computer systems for advertisement presentation, and a device for advertisement presentation.

Background [2] Advertising is an effective way for a business to promote its products and services to potential consumers. The business normally works with an advertisement producer to make advertisements that the business wants to present to its potential consumers. The business signs up with a TV station or a broadcast station that operates a content distribution channel, for example, a TV network or a broadcast network. The advertisements are delivered to potential consumers through the content distribution channel.

[3] Throughout this specification the word "comprise", or variations such as "comprises" or "comprising", will be understood to imply the inclusion of a stated element, integer or step, or group of elements, integers or steps, but not the exclusion of any other element, integer or step, or group of elements, integers or steps.

[4] Any discussion of documents, acts, materials, devices, articles or the like which has been included in the present disclosure is not to be taken as an admission that any or all of these matters form part of the prior art base or were common general knowledge in the field relevant to the present disclosure as it existed before the priority date of each claim of this application.

Summary [5] There is provided a computer-implemented method for advertisement presentation, comprising: 2 2016101818 16 Oct 2016 receiving a request made by a user using a client terminal to present an advertisement; in response to the request, sending a graphic user interface to the client terminal for the user to define first user input data which is indicative of the advertisement to be presented; receiving from the client terminal the first user input data, the first user input data being defined by the user via the graphic user interface; generating the advertisement based on the first user input data; receiving from a storage device geographic locations that are available to present the advertisement; sending the geographic locations to the client terminal to be presented on the client terminal; receiving from the client terminal second user input data indicative of one or more of the geographic locations selected by the user to present the advertisement; and causing the advertisement to be presented on a display that is installed at each of the selected one or more of the geographic locations.

[6] It is an advantage that the present disclosure provides an integrated advertisement presentation platform which allows a user to design and distribute the advertisement. Particularly, the user is able to design the advertisement by using the graphic user interface, and select the geographic locations where the advertisement will be presented. The present disclosure makes it possible to deliver the advertisement within a short period of time since the advertisement is designed, or even immediately after the advertisement is designed. Further, the present disclosure delivers the advertisement to the displays installed at the selected geographic locations automatically. Therefore, the advertisement may be delivered to the selected locations, 3 2016101818 16 Oct 2016 for example, locations where potential consumers most likely exist. As a result, the effectiveness of presenting the advertisement may be improved dramatically.

[7] The computer-implemented method may further comprise: receiving from the storage device time periods that are available to present the advertisement, each of the time periods being associated with one of the geographic locations; sending the time periods to the client terminal to be presented on the client terminal; receiving from the client terminal third user input data indicative of one or more of the time periods associated with each of the one or more geographic locations that are selected by the user to present the advertisement; and causing the advertisement to be presented on the display that is installed at each of the selected one or more of the geographic locations during the selected one or more of the time periods.

[8] The computer-implemented method may further comprise: determining a fee for presenting the advertisement; and sending a payment request with the fee to a payment institution associated with the user to charge the user for presenting the advertisement.

[9] Determining the fee may comprise determining the fee based on traffic information associated with each of the one or more of the geographic locations that are selected by the user to present the advertisement. 4 2016101818 16 Oct 2016 [10] Determining the fee may comprise determining the fee based on each of the selected one or more of the time periods that are associated with each of the one or more of the geographic locations.

[11] Sending the graphic user interface to the client terminal may comprise sending an advertisement template to the client terminal for the user to define the first user input data by adding fourth user input data to the advertisement template.

[12] The fourth user input data may represent an image with a first portion of the image being still and a second portion of the image being moving.

[13] Sending the advertisement template may comprise: retrieving the advertisement template from the storage device; and sending the advertisement template to the client terminal.

[14] Sending the advertisement template may comprise: sending an advertisement template request to the storage device to cause the advertisement template to be sent to the client terminal from the storage device.

[15] The computer-implemented method may further comprise: storing in the storage device the advertisement in association with an unique identifier representing the user.

[16] The computer-implemented method may further comprise: retrieving from the storage device the advertisement based on the identifier; and 5 2016101818 16 Oct 2016 sending the advertisement to the client terminal to present the advertisement on the client terminal for the user to view.

[17] The computer-implemented method may further comprise: receiving from a manager terminal a first indication which is indicative of the advertisement being approved.

[18] The computer-implemented method may further comprise: receiving from the manager terminal a second indication which is indicative of the advertisement being rejected.

[19] Causing the advertisement to be presented on the display may comprise: sending the advertisement to the display to be presented on the display.

[20] Causing the advertisement to be presented on the display may comprise: receiving a display request from a display request terminal associated with the display; and in response to the display request, sending the advertisement to the display request terminal to present the advertisement on the display via the display request terminal.

[21] There is provided a computer software program, including machine-readable instructions, when executed by a processor, causes the processor to perform any one of the methods describe above.

[22] There is provided a computer system for advertisement presentation, the system comprising: 6 2016101818 16 Oct 2016 a storage device configured to store advertisement data, the advertisement data including geographic locations that are available for advertisement presentation; a memory device configured to store instructions and a graphic user interface in relation to advertisement presentation; a communication interface configured to connect to a communication network; a processor connected to the memory device, the storage device and the communication interface, wherein the processor is configured to obtain the instructions from the memory device to receive a request made by a user using a client terminal to present an advertisement, the request being received over the communication network via the communication interface; in response to the request, retrieve the graphic user interface from the memory device and send the geographic user interface to the client terminal for the user to define first user input data indicative of the advertisement to be presented; receive from the client terminal the first user input data, the first user input data being received over the communication network via the communication interface and defined by the user via the graphic user interface; generate the advertisement based on the first user input data; receive from the storage device the geographic locations that are available to present the advertisement; send the geographic locations over the communication network via the communication interface to the client terminal to be presented on the client terminal; 7 2016101818 16 Oct 2016 receive from the client terminal second user input data indicative of one or more of the geographic locations selected by the user to present the advertisement, the second user input data being received over the communication network via the communication interface; and cause the advertisement to be presented on a display that is installed at each of the selected one or more of the geographic locations.

[23] The storage device may be further configured to store time periods that are available to present the advertisement, and the processor may be further configured to obtain the instructions from the memory device to receive from the storage device the time periods, each of the time periods being associated with one of the geographic locations; send the time periods to the client terminal to be presented on the client terminal; receive from the client terminal third user input data indicative of one or more of the time periods associated with each of the one or more geographic locations that are selected by the user to present the advertisement; and cause the advertisement to be presented on the display that is installed at each of the selected one or more of the geographic locations during the selected one or more of the time periods.

[24] The processor may be further configured to obtain the instructions from the memory device to determine a fee for presenting the advertisement; and send a payment request with the fee to a payment institution associated with the user to charge the user for presenting the advertisement. 8 2016101818 16 Oct 2016 [25] The processor may comprise a general purpose Central Processing Unit (CPU), an Application-specific Integrated Circuit (ASIC), and a Field-Programmable Gate Array (FPGA).

[26] The instructions may be defined by one or more of the following programming languages:

HyperText Markup Language (HTML), HTML5,

JavaScript, and/or JQuery.

[27] The instructions may be defined by one or more of the following programming languages: JAVA,

Python, and/or PHP.

[28] The instructions may be defined by one or more of the following programming languages:

Objective-C, C++, c, 9 2016101818 16 Oct 2016

Swift, and/or

Hardware Description Language (HDL).

[29] The storage device, the memory device and the processor may be further configured to operate according to a computer operating system.

[30] The computer operating system may comprise Windows Server, Mac OS X Server, Linux, Unix, Windows, and Mac OS.

[31] A device for advertisement presentation, comprising: a communication interface; a connector configured to make a direct contact-based connection with a display; and a processor connected to the communication interface and the connector, the processor being configured to receive via the communication interface an advertisement generated by any one of the method as described above; and send the advertisement through the connector to the display to be presented on the display.

[32] The processor may be further configured to determine from the advertisement a time period during which the advertisement is sent to the display; and send the advertisement through the connector to the display, during the time period, to be presented on the display. ίο 2016101818 16 Oct 2016 [33] The communication interface may be configured to connect to a cellular communication network via one of the following means: a Universal Serial Bus (USB) device that has access to the cellular communication work; an Ethernet-enabled device that has access to the cellular communication work; and a white space spectrum-enabled device that has access to the cellular communication work.

[34] The communication interface may be configured to connect to a Wi-Fi network.

[35] The connector may be configured to operate according to one of the following display standards:

High-Definition Multimedia Interface (HDMI),

DisplayPort,

High-Definition Link (MHL),

Video Graphics Array (VGA), and/or Super Video Graphics Array (SVGA).

[36] The processor may be further configured to send information to any one of the computer systems as described above.

Brief Description of Drawings 11 2016101818 16 Oct 2016 [37] Features of the present disclosure are illustrated by way of non-limiting examples, and like numerals indicate like elements, in which:

Fig. 1 illustrates an example advertisement presentation network for presenting advertisements according to the present disclosure;

Fig. 2 illustrates an example advertisement presentation method according to the present disclosure;

Fig. 3 illustrates another example advertisement presentation method according to the present disclosure;

Fig. 4 illustrates an example user graphic interface according to the present disclosure;

Fig. 5 illustrates an example way of presenting advertisement placement information according to the present disclosure;

Fig. 6 illustrates an example computer system for advertisement presentation according to the present disclosure; and

Fig. 7 illustrates an example device for advertisement presentation according to the present disclosure.

Description of Present Disclosure [38] An example advertisement presentation network [39] Fig. 1 illustrates an example advertisement presentation network 100 for presenting advertisements according to the present disclosure.

[40] The advertisement presentation network 100 as shown in Fig. 1 includes a communication network 110, an advertisement server 113, a primary database 115, a 12 2016101818 16 Oct 2016 client terminal 118, a display network including displays 121, 125 and 128. The advertisement presentation network 100 also includes a backup server 131 and a backup database 134.

[41] The communication network 110 communicates data between network elements in the advertisement presentation network 100. The communication network 110 can be any suitable networks, such as a wireline network, a cellular communication network, a wireless local area network (WLAN), an optical communication network, etc. The communication network 110 may be a combination of the suitable networks, for example, the Internet. The communication network 110 can also be a private communication network that is built specifically for the advertisement presentation network 100.

[42] The data communicated over the communication network 110 includes data used to represent advertisement materials, for example, video, voice, text, still image, moving image, animation, icon, avatar, or an advertisement template. These advertisement materials are used by an advertiser for example, a user or a business, to design an advertisement to be presented to the potential consumers. The advertisement materials may also indicate part of a finished advertisement or a complete finished advertisement. The data may also indicate geographical locations at which the displays 121, 125 and 128 of the display network are installed. The data may also indicate time periods when the displays 121, 125 and 128 of the display network are available to present the advertisement. The data may also indicate a graphic user interface including multiple elements, for example, web pages, interactive controls embedded in the webpages, and the advertisement materials used by the user to design the advertisement. Further, the data may also include signalling data that controls operation of the network elements in the advertisement presentation network 100.

[43] The advertisement server 113 stores a graphic user interface, for example, webpages of a website. That is, the advertisement server 113 hosts the website. The website can be identified by an Internet Protocol (IP) address, an Universal Resource Locator (URL), or a domain name. Once the client terminal 118 requests to visit the 13 2016101818 16 Oct 2016 website by using the URL that represents the website, the graphic user interface of the website, which is defined by HyperText Markup Language (HTML) or JavaScript in this example or other suitable programming language in other examples, is downloaded from the advertisement server 113 to the client terminal 118. The graphic user interface in this example also includes interactive graphic controls, for example, menus, buttons, drop-down lists, which may be embedded in the webpages. The graphic user interface further includes the advertisement materials described above for the user to design the advertisement by using the interactive controls.

[44] The graphic user interface can be presented in an Internet browser application running on the client terminal 118 to receive user input data by the user to design the advertisement. The example Internet browser application includes Microsoft Internet Explorer, Apple Safari, Google Chrome. The advertisement server 113 also stores instructions to process the user input data and interact with other network elements in the advertisement presentation network 100. Some of the instructions may be included in the graphic user interface and are downloaded to the client terminal 118 when the graphic user interface is downloaded from the advertisement server 113 to the client terminals 118. In this case these instructions are performed at the client terminal 118. On the other hand, some of the instructions are stored in a memory device of the advertisement server 113 and are performed at the advertisement server 113.

[45] The advertisement server 113 is shown as one computing device in Fig. 1 for easy description purposes. However, the advertisement server 113 can be a computing network that includes multiple computing devices or processors to allow for distributed computing, grid computing or cloud computing.

[46] The primary database 115 stores accounts of the advertisement presentation network 100. In the advertisement presentation network 100, each of the users has an account associated with the user. The account is identified by a unique combination of a username and a password associated with the user. The primary database 115 operates according to a database management system (DBMS) running on the primary database 115. The DBMS includes Microsoft SQL, Oracle, Sybase, IBM DB2, 14 2016101818 16 Oct 2016

MySQL, and Orient DB. The primary database 115 may include multiple subdatabases that operates based on different DBMSes. The DBMS supports a variety of functions in relation to management of the accounts associated with the users, including, creating an account, deleting an account, storing and modifying a user profile of the user associated with the account, storing user input data input by the users through the graphic user interface. These functions may be invoked by the advertisement server 113. For example, the advertisement server 113 may manage these accounts by using commands defined by Structured Query Language (SQL). The advertisement server 113 may use other programming languages to manage the accounts stored in the primary database 113 without departing from the scope of the present disclosure.

[47] Although the primary database 115 is shown in Fig. 1 as being connected to the advertisement server 113 via a communication link. However, the primary database 115 may be part of the primary database 115 to reduce data process time. In other examples, the primary database 115 may be connected to the advertisement server 113 via the communication network 110 without departing from the scope of the present disclosure.

[48] The client terminal 118 is a computing device that has access to the communication network 110. Typically, the client terminal 118 includes a desktop, a laptop, a tablet device, and a mobile phone. A user of the advertisement presentation network 100 uses the client terminal 118 to visit the website by entering the URL representing the website hosted by the advertisement server 113 and login the account associated the user by providing the correct combination of the username and password associated with the account. Using the account and the graphic user interface presented on the client terminal 118, the user can input user input data to design the advertisement that the user wish to present to potential consumers and select where and when the advertisement is presented by choosing one or more of the displays 121, 125, 128 and one or more of the time periods that are available to present the advertisement on the selected one or more of the displays 121, 125, 128. The user may also make a 15 2016101818 16 Oct 2016 payment for presenting the advertisement by using the account and the graphic user interface.

[49] The display network shown in Fig. 1 include displays 121, 125 and 128. However, the display network may include more or less displays without departing from the scope of the present disclosure. The displays 121, 125 and 128 are typically installed at locations where potential consumers most likely exist, for example, near a restaurant, a residential building, or an office building. The displays 121, 125 and 128 may also be installed at other public accessible locations designated by government agencies to provide public notices for emergency situations.

[50] The display 121, 125 or 128 typically has a communication interface to receive the advertisement over the communication network 110 from the advertisement server 113, and presents the advertisement to the potential consumers. Examples of the communication interface include a Wi-Fi interface, a Local Area Network (LAN) interface, an optical communication interface, a cellular communication network interface. The communication interface may take other forms without departing from the scope of the present disclosure.

[51] There may also be a display request terminal associated with one or more of the display 121, 125, 128. The display request terminal can be a computing device, for example, a desktop, a laptop, which is connected to the display 121, 125, 128 through a display interface, for example, a Video Graphics Array (VGA) interface, a High-Definition Multimedia Interface (HDMI), a DisplayPort interface. The display request terminal has access to the communication network 110 and sends a display request to the advertisement server 113 over the communication network 110. In response to the display request, the advertisement server 113 sends the advertisement to the display request terminal. The advertisement is presented on the display 121, 125, 128 via the display interface.

[52] There is also provided a device in the present disclosure that operates with the display 121, 125, 128 to receive the advertisement over the communication network 16 2016101818 16 Oct 2016 110 and present the advertisement on the display 121, 125, 128, as detailed below. The device may be referred to as a “dongle”.

[53] The advertisement presentation network 100 also includes the backup server 131. The backup server 131 starts operating when the advertisement sever 113 does not function normally, or needs to temporarily stop functioning for upgrade or maintenance purposes. The backup server 131 may also start operating if the computing capacity of the advertisement server 113 is not able to provide an acceptable Quality of Service (QoS) due to the high volume of requests to visit the website hosted by the advertisement sever 113. In this case, a portion of the requests made to the advertisement server 113 to visit the website are diverted to the backup server 131 to reduce the computing burden of the advertisement server 113 in order to provide an improved QoS, for example, an improved response time, an improved packet loss rate.

[54] The backup database 134 is a database that stores the data stored in the primary database 115. The data stored in the primary database 115 is sent to the backup database 134 in real-time, or on a regular basis or upon requests from the backup database 134. Therefore, the backup database 134 is synchronised with the primary database 115, and can be used to supply the data when the primary database 115 does not function normally, or need to stop functioning temporarily for upgrade or maintenance purposes.

[55] Although the backup database 134 is shown in Fig. 1 as being connected to the backup server 131 via a communication link, the backup database 134 may be part of the backup server 131 to reduce data process time. In other examples, the backup database 134 may be connected to the backup server 131 via the communication network 110 without departing from the scope of the present disclosure.

[56] It should be noted that the advertisement presentation network 100 is described as a web-based system where a user uses the client terminal 118 to access the website hosted by the advertisement server 113. Particularly, the user uses the Internet browser running on the client terminal 118 without the need for installing a separate 17 2016101818 16 Oct 2016 application on the client terminal 118. In this case, as described above, the graphic user interface stored on the advertisement server 113 does not only include the advertisement materials, but also include webpages and interactive controls embedded in the webpages for the user to design the advertisement based on the advertisement materials.

[57] In another example, instead of using Internet browsers, a separate application, for example, an executable (.exe) file, may be provided on the client terminal 118. In this case, the advertisement presentation network 100 does not need a website or webpages. Further, the interactive controls are included in the separate application itself. As a result, the graphic user interface downloaded to the client terminal 118 may simply include the advertisement materials, and the user uses the separate application on the client terminal 118 to design the advertisement based on the advertisement materials, particularly, by using the interactive controls included in the separate application.

[58] An example advertisement presentation method [59] Fig. 2 illustrates an example advertisement presentation method 200 according to the present disclosure. The steps illustrated in Fig. 2 are typically described from the perspective of the advertisement server 113.

[60] In method 200, a user uses the terminal client 118 to send a request to the advertisement server 113 to present an advertisement. The request may be sent from an Internet browser if method 200 is implemented in the web-based system as shown in Fig. 1, or a separate application running on the client terminal 118 if the separate application is provided on the client terminal 118, as described above.

[61] The advertisement server 113 receives 201 the request to present an advertisement. In response to the request, the advertisement server 113 sends 204 a graphic user interface to the client terminal 118 for the user to define first user input data indicative of the advertisement to be presented. That is, the advertisement is 18 2016101818 16 Oct 2016 designed by the user using the graphic user interface sent to the client terminal 118, and is indicated by the first user input data. The first user input data may include one or more advertisement materials, typically, an advertisement template, one or more images representing the product or service the user is marketing, transition effects between the images.

[62] The advertisement server 113 receives 207 from the client terminal 118 the first user input data indicative of the advertisement. The advertisement server 113 generates 210 the advertisement based on the first user input data. The advertisement server 113 then queries 213 the primary database 115 for geographic locations that are available to present the advertisement. The advertisement server 113 receives 216 the geographic locations from the primary database 115.

[63] The advertisement server 113 sends 219 the geographic locations to the client terminal 118 that are available to present the advertisement. The geographic locations are presented on the client terminal 118. For example, the geographic locations are presented in the graphic user interface, particularly, the webpages of the website if method 200 is implemented in the web-based system as shown in Fig. 1. In another example, the geographic location can be presented in the separate application if the separate application is provided on the client terminal 118.

[64] Once the geographic locations are presented on the client terminal 118, the user selects one or more of the geographic locations to present the advertisement via the graphic user interface or the separate application. The selected geographic locations are indicated by second user input data. The second user input data is sent to the advertisement server 113 from the client terminal 118. The advertisement server 113 receives 222 from the client terminal 118 the second user input data indicative of one or more of the geographic locations selected by the user to present the advertisement.

[65] The advertisement server 113 causes 225 the advertisement to be presented on a display 121, 125, 128 that is installed at each of the selected one or more of the 19 2016101818 16 Oct 2016 geographic locations. For example, the advertisement server 113 sends the advertisement to one or more of the displays 121, 125, 128 to present the advertisement. As a result, the potential consumers walking or driving around the one or more of the displays 121, 125, 128 may be aware of the advertisement and purchase the advertised products or services that are displayed on the one or more of the displays 121, 125, 128.

[66] An example advertisement presentation method [67] Fig. 3 illustrates another example advertisement presentation method 300 according to the present disclosure.

[68] In method 300, the user visits 301 the website that provides the advertisement presentation services described in the present disclosure, which is hosted by the advertisement server 113, by entering the URL of the website (for example, “http://www.adtodisplay.com”) into an Internet browser application running on the client terminal 118. The Internet browser application directs the user to the website by sending a request to the advertisement server 113. In response to the request to visit the website, the advertisement server 113 downloads an account login webpage to the client terminal 118.

[69] The account login webpage is presented in the Internet browser application on the client terminal 118 and allows the user to login 303 the account associated with the user by entering authentication information, for example, a username and a password. The username and password are sent from the client terminal 118 to the advertisement server 113.

[70] The advertisement server 113 searches the primary database 115 for an account identified by the username received from the client terminal 118. If the account is not found in the primary database 115, the advertisement server 113 sends an account creation webpage 306 to the client terminal 118 for the user to create an account with a proper username and password. If the account is created successfully 20 2016101818 16 Oct 2016 309, the user can visit 301 the website and login the account with the proper username and password.

[71] If the account identified by the username received form the client terminal 118 is found in the primary database 115, the password stored in the primary database 115 in association with the account is returned to the advertisement server 113 from the primary database 115. If the password stored in the primary database 115 does not match the password received from the client terminal 118, the advertisement server 113 sends an error message to the client terminal 118 prompting the user to re-enter the password.

[72] If the password stored in the primary database matches the password received from the client terminal 118, the advertisement server 113 downloads a graphic user interface to the client terminal 118.

[73] Fig. 4 illustrates an example graphic user interface 400. Since method 300 is described as a web-based application in this example, the graphic user interface 400 may include user interface elements, for example, webpages, and interactive controls (e.g., menus, buttons, drop-down lists), and the advertisement materials as described above for the user to design the advertisement. It should be noted that the user interface elements included in the graphic user interface 400 are not necessarily download to the client terminal 118 at the same time or presented on the client terminal 118 at the same time. These elements may be downloaded to the client terminal 118 or presented on the client terminal 118 when needed.

[74] The advertisement server 113 retrieves the user profile of the user from the primary database 115, and the client terminal 118 loads 312 the user profile from the advertisement server 113. The user profile may include the user name, contact information, payment information, and statistic data in relation to the user using the advertisement presentation network 100. If the user clicks on the “user profile” button in the graphic user interface 400, the user profile is presented to the user in the graphic user interface 400 on the client terminal 118. 21 2016101818 16 Oct 2016 [75] The user requests to start a marketing campaign by clicking on a “new campaign” button in the graphic user interface 400. The request is sent from the client terminal 118 to the advertisement server 113. In response to the request for a new campaign, the advertisement server 113 downloads a campaign summary webpage 315 to the client terminal 118. The campaign summary webpage lists information 318 in relation to the new campaign, for example, name, details, products, media type, address, and map coordinates.

[76] The advertisement server 113 also sends the advertisement materials, for example, one or more advertisement templates 321 to the client terminal 118 for the user to design the advertisement, particularly, define the first user input data indicative of the advertisement to be presented. For example, the advertisement server 113 retrieves the advertisement templates from the primary database 115, and sends the advertisement templates to the client terminal 118. In another example, the advertisement server 113 sends an advertisement template request to the primary database 115. The primary database 115 sends the advertisement templates to the client terminal 118. The advertisement templates are associated with a “Templates” drop-down list in the graphic user interface 400.

[77] The user clicks on the “Templates” drop-down list and the chooses an advertisement template from the advertisement templates sent from the advertisement server 113. If necessary, the user adjusts 324 the advertisement template by for example, selecting a palette/style-sheet, customising the layout of the advertisement template, selecting media types to be imported to the advertisement template. The selected (and adjusted if necessary) advertisement template forms part of the first user input data and is presented in an “Advertisement” area in the graphic user interface 400 as shown in Fig. 4.

[78] The first user input data can be enhanced by the user adding further user input data indicative of advertisement contents 327 to the advertisement template. As shown at step 330, the user selects one or more content containers to add to the advertisement template. The user imports into the content containers one or more photos representing 22 2016101818 16 Oct 2016 the product or service the user is marketing. Particularly, the users clicks on a “Contents” drop-down list and choose the one or more photos from the “Contents” drop-down list. These photos may be sent from the advertisement server 113 to client terminal 118 and are associated with the “Contents” drop-down list. These photos may also be uploaded to the “Contents” drop-down list from a local storage device of the client terminal 118. The user can also define transition effects between those photos by choosing one or more effects from an “Effects” drop-down list in the graphic user interface 400.

[79] The photos imported into the content containers may include a photo that complies with industry standards, for example, Joint Photographic Experts Group (JPEG), Tagged Image File Format (TIFF). The user can add in the content containers other types of media without departing from the scope of the present disclosure, for example, text, video, map information. The user may also add to the advertisement template data representing an image with a first portion of the image being still and a second portion of the image being moving.

[80] The user may click on a “Preview” button in the graphic user interface 400 to preview the advertisement being designed. The first user input data indicative of the advertisement, particularly, the advertisement template and the advertisement contents as described above, is sent from the client terminal 118 to the advertisement server 113. Upon receipt of the first user input data, the advertisement server 113 generates the advertisement based on the first user input data. The advertisement server 113 can also store in the primary database 115 the advertisement in association with a unique identifier of the user, particularly, the username of the user.

[81] The advertisement server 113 retrieves from the primary database 113 the advertisement based on the username of the user, and sends the advertisement to the client terminal 118 to present the advertisement on the client terminal 118 in the graphic user interface 400 for the user to preview 333. 23 2016101818 16 Oct 2016 [82] At step 336, if the user is not satisfied with the advertisement, method 300 returns to step 321 or 327 for the user to further design the advertisement. On the other hand, if the user is satisfied with the advertisement, the user simply finishes the advertisement design process by clicking on a “Finish” button in the graphic user interface 400.

[83] The user requests to schedule presenting the advertisement by clicking on a “Schedule” button in the graphic user interface 400.

[84] The request is sent from the client terminal 118 to the advertisement server 113. In response to the request to schedule presentation of the advertisement, the advertisement server 113 queries the primary database 113 for advertisement placement information. The advertisement placement information includes geographic locations. The geographic locations indicate where the displays 121, 125, 128 are installed, which are available to present the advertisement. The advertisement placement information further includes time periods that are available to present the advertisement, each of the time periods being associated with one of the geographic locations. The advertisement placement information further includes pricing information associated with each of the time periods for each of the geographic locations.

[85] As a result of the query, the advertisement server 113 receives from the primary database 115 the advertisement placement information to present the advertisement. The advertisement server 113 sends the advertisement placement information to the client terminal 118. Asa result, the client terminal 118 receives the advertisement placement information 339.

[86] At step 342, upon receipt of the advertisement placement information at the client terminal 118, the advertisement placement information is presented in the graphic user interface 400 on the client terminal 118.

[87] Fig. 5 illustrates an example way of presenting the advertisement placement information according to the present disclosure. In another example, the advertisement 24 2016101818 16 Oct 2016 placement information may be presented in a different way without departing from the scope of the present disclosure.

[88] The geographic locations at which the displays 121, 125, 128 are installed are presented in a “Map” area in the graphic user interface 400, as shown in Fig. 5. In this example, the displays 121, 125, 128 are installed at street comers to be viewed by as many potential consumers as possible. In other examples, one or more of the displays 121, 125, 128 can be installed at other locations without departing from the scope of the present disclosure, for example, in-building locations, other public accessible locations designated by government agencies to provide public notices for emergency situations.

[89] At step 345, the user selects one or more locations or displays. For example, the user selects the display 121 by clicking on an icon (the black box numbed “121” in Fig. 5) representing the display 121. If the user selects only one display 121, the method 300 proceeds to a display scheduler 348. The display scheduler 348 shows a calendar 351 where one or more time periods in a unit of half hour are presented in a “Time periods” list, as shown in Fig 5. The user may change the date by clicking on the date label or the arrows next to the date label, as shown in Fig. 5. The time periods for the display 121 that are available to present the advertisement and the time periods that have been booked may be presented in different colours for easy awareness by the user. For example, the time periods that are available to present the advertisement may be shown in green colour, while the time periods that have been booked may be shown in grey colour.

[90] If the user selects multiple displays at step 345, the method 300 proceeds to step 354 to schedule the multiple displays. If the user wants to present the advertisement on the selected multiple displays during same time periods, the user may user one calendar at step 351 to schedule the time periods for the selected multiple displays. On the other hand, if the user wants to select different time periods for individual displays of the selected multiple displays, the user can use a discrete scheduler 357. The discrete scheduler 357 allows the user to use a separate calendar at step 351 for each of the selected multiple displays. As a result, the user is able to select 25 2016101818 16 Oct 2016 different time periods for individual displays of the selected multiple displays until all the multiple displays are scheduled at step 360.

[91] The user may select the one or more time periods in different ways. In this example, the user selects one or more time periods by simply clicking on the one or more time periods. In other examples, the user designates multiple time periods and a number representing times of repetition of the advertisement. The advertisement server 113 automatically allocates each repetition to a time period in the designated multiple time periods.

[92] Once the user has selected the one or more of the geographic locations or the displays 121, 125, 128, the method 300 forms second user input data indicative of the selected one or more of the geographic locations or the displays 121, 125, 128, and the second user input data is sent to the advertisement server 113 from the client terminal 118. Further, once the user has selected the one or more of the time periods that are associated with each of the selected one or more of the geographic locations or the displays 121, 125, 128, the method 300 forms third user input data indicative of the selected one or more of the time periods, and the third user input data is sent to the advertisement server 113 from the client terminal 118. Asa result, the advertisement server 113 receives the second user input data and the third user input data from the client terminal 118.

[93] As shown in Fig. 5, advertisement fees that are associated with the time periods are presented in a “Pricing” list. The user makes a payment at step 363 for presenting the advertisement on the selected displays during the selected time periods. For example, the user request to make a payment by clicking on a “Payment” button in Fig. 5. The request to make a payment is sent from the client terminal 118 to the advertisement server 113. The request includes the selected one or more geographic location or displays, the selected one or more time periods associated with each of the selected one or more geographic locations or displays, and the advertisement fee associated with each of the selected one or more time periods. 26 2016101818 16 Oct 2016 [94] The advertisement fee associated with each of the selected one or more time periods is determined based on statistic traffic volume in the vicinity of a display 121, 125, 128, for example, foot traffic, vehicle traffic. Particularly, in Fig. 5, there may be more foot traffic around the display 125 than around the display 121 since the display 125 is installed on the main street while the display 121 is installed at the back street. This means the advertisement fees for presenting the advertisement on the display 125 are more expensive than those on the display 121.

[95] The advertisement fee can also be determined based the selected one or more time periods. As shown in Fig. 5, the advertisement fees associated with peak-times (e.g., time periods 9:00am - 9:30am, 9:30am -10:00am) are more expensive than those associated with off-peak times (e.g. time periods 10:00am -10:30am, 10:30am -11:00pm). Further, time periods around lunch time (e.g., 11:30am -12:00pm, 12:00pm -12:30pm) are more expensive than other time periods during a day if the advertisement is for a restaurant because most people come out of their offices for lunch during those time periods.

[96] The advertisement fee can also be determined based on the days of the week, or seasonal changes without departing from the scope of the present disclosure. Further, if a time period is not booked shortly before the time period expires, the advertisement fee associated with the time period is dynamically reduced by the advertisement server 113 to attract a booking.

[97] In response to the request to make a payment received from the client terminal 118, the advertisement server 113 determines a fee 366 for presenting the advertisement and sends a payment request with the fee to a payment institution associated with the user to charge the user for presenting the advertisement. The payment institution includes a bank, a credit card company, or other entities that are able to process the payment request, for example, a supermarket chain that provides credits to the user if the user has registered with the supermarket chain. 27 2016101818 16 Oct 2016 [98] At step 369, if the payment request is not processed by the payment institution successfully, the advertisement server 113 sends an error message to the client terminal 118 for the user to make another attempt to pay. On the other hand, if the payment request is successfully processed by the payment institution, the advertisement server 113 causes the advertisement to be presented on the selected displays that are installed at the selected one or more geographic locations during the selected one or more time periods.

[99] For example, the advertisement server 113 sends, over the communication network 110 during the selected one or more time periods, the advertisement to the selected one or more displays to be presented on the one or more displays. The advertisement server 113 may also send the advertisement with selected time periods to the selected one or more displays before any of the selected time periods starts. This way, the advertisement is stored in the selected one or more displays and can be presented on the one or more displays during the selected one or more time periods. Therefore, the advertisement can be presented to the potential consumer during the selected one or more time periods even if the advertisement server 113 or the communication network 110 does not function normally during the selected one or more time periods.

[100] In another example, each of the displays 121, 125, 128 is connected to a display request terminal associated therewith. For example, the display 121, 125, 128 may be connected to the display request terminal via a VGA interface, or other display interfaces (e.g. HDMI, DisplayPort) without departing from the scope of the present disclosure. The advertisement server 113 sends to each of display request terminal the selected one or more time periods associated with the corresponding display 121, 125, 128 in advance. This way, when any of the selected time periods that are associated with the display 121, 125, 128 starts, the associated display request terminal sends a display request to the advertisement server 113. In response to the display request, the advertisement server 113 sends the advertisement to the display request terminal. The display request terminal then presents the advertisement on the display 121, 125, 128 via the VGA interface. 28 2016101818 16 Oct 2016 [101] It should be noted that in order to make sure that the advertisement complies with social norms and community standards, the user may have the advertisement reviewed by an advertisement manager before the advertisement is able to be scheduled. For example, the user requests for a review of the advertisement by clicking on a “Review” button in the graphic user interface 400. The request for the review of the advertisement is sent from the client terminal 118 to the advertisement server 113.

In response to the request, the advertisement server 113 sends the advertisement to a manager terminal for the advertisement manager to review. If the advertisement manager considers that the advertisement complies with the social norms and community standards generally accepted in the society and community, a first indication is sent by the advertisement manager to the advertisement server 113 from the manager terminal indicative of the advertisement being approved. Upon receipt of the first indication from the manager terminal, the advertisement server 113 sends a message to the client terminal 118 indicating that the advertisement has been approved by the advertisement manager. Then the user is able to schedule the advertisement by clicking on the “Schedule” button in the graphic user interface 400.

[102] If the advertisement manager does not consider that the advertisement complies with the generally accepted social norms and community standards, a second indication is sent by the advertisement manager to the advertisement server 113 from the manager terminal indicative of the advertisement being rejected. Upon receipt of the second indication from the manager terminal, the advertisement server 113 sends a message to the client terminal 118 indicating that the advertisement has been rejected by the advertisement manager. In this case, the user needs to modify the advertisement until the advertisement is approved by the advertisement manager.

[103] Fig. 6 illustrates an example computer system 600 for advertisement presentation according to the present disclosure. The computer system 600 represents an example structure of the advertisement server 113 described above.

[104] The computer system 600 includes a storage device 610, a memory device 620, a communication interface 630, and a processor 640. The computer 600 further 29 2016101818 16 Oct 2016 includes a bus 650 that connects the storage device 610, the memory device 620, the communication interface 630, and the processor 640.

[105] The storage device 610 is configured to store advertisement data, the advertisement data including geographic locations that are available for advertisement presentation. Although the storage device 610 is show as part of the computer system 600, the storage device 610 may be a separate entity that is connected to the computer system 600, for example, the primary database 115 shown in Fig. 1.

[106] The memory device 620 is configured to store instructions and a graphic user interface in relation to advertisement presentation, as described above with reference to the methods 200, 300. These instructions are implemented as machine-readable instructions included in a computer software program, when executed by the processor 640, causes the processor 640 to perform the methods 200, 300 as described above.

[107] The communication interface 630 is configured to connect to a communication network, particularly, the communication network 110 as shown in Fig. 1, via the link between the computer system 600 and the communication network 110.

[108] The processor 640 is connected to the memory device 620, the storage device 610, and the communication interface 630. The processor 640 is configured to obtain the instructions from the memory device 620 to perform the methods 200, 300 as described above.

[109] Particularly, the processor 640 receives a request made by a user using the client terminal 118 to present an advertisement. The request is received over the communication network 110 via the communication interface 630.

[110] In response to the request, the processor 640 retrieves the graphic user interface from the memory device 620 and sends the geographic user interface to the client terminal 118 for the user to define the first user input data indicative of the advertisement to be presented. 30 2016101818 16 Oct 2016 [111] The user defines the first user input data on the client terminal 118 using the graphic user interface. The first user input data is sent from the client terminal 118 to the computer system 600 over the communication network 110, as described above with reference to the methods 200, 300.

[112] The processor 640 receives from the client terminal 118 the first user input data via the communication interface 630, and generates the advertisement based on the first user input data. The processor 640 receives from the storage device 610 the geographic locations that are available to present the advertisement, and sends the geographic locations over the communication network 110 via the communication interface 630 to the client terminal 118 to be presented on the client terminal 118.

[113] The user selects one or more of the geographic locations on the client terminal 118 to present the advertisement. The selected one or more of the geographic locations are indicated by the second user input data. The second user input data is sent from the client terminal 118 to the computer system 600 over the communication network 110.

[114] The processor 640 receives from the client terminal 118 the second user input data via the communication interface 630, and causes the advertisement to be presented on a display that is installed at each of the selected one or more of the geographic locations, as described above with reference to the methods 200, 300.

[115] As shown in Fig. 6, the storage device 610 is further configured to store time periods that are available to present the advertisement. The instructions stored in the memory device 620 further cause the processor 640 to perform the following steps: receiving from the storage device 610 the time periods, each of the time periods being associated with one of the geographic locations; sending the time periods to the client terminal 118 to be presented on the client terminal 118; 31 2016101818 16 Oct 2016 receiving from the client terminal 118 third user input data indicative of one or more of the time periods associated with each of the one or more geographic locations that are selected by the user to present the advertisement; and cause the advertisement to be presented on the display that is installed at each of the selected one or more of the geographic locations during the selected one or more of the time periods.

[116] The processor 640 also determines a fee for presenting the advertisement, and sends a payment request with the fee to a payment institution associated with the user to charge the user for presenting the advertisement.

[117] In the example shown in Fig. 6, the storage device 610, the memory device 620 and the processor 640 are configured to operate according to a computer operating system, for example, Windows Server, Mac OS X Server, Linux, Unix, Windows, and Mac OS.

[118] The processor 640 may be a general purpose Central Processing Unit (CPU), and the instructions stored in the memory device 620 are defined by one or more of the following programming languages: HyperText Markup Language (HTML), HTML5, JavaScript, and JQuery. The instructions may also be defined by one or more of the following programming languages: JAVA, Python, and PHP. The instructions may also be defined by one or more of the following programming languages: Objective-C, C++, C, and Swift.

[119] The processor 640 may also be a an Application-specific Integrated Circuit (ASIC), and a Field-Programmable Gate Array (FPGA). In this case, the instructions are defined by Hardware Description Language (HDL). This allows the computer system 600 to be implemented on different hardware platforms.

[120] In order to make full use of existing displays, for example, the displays installed by a third party at the their own premises, there is provided a device for 32 2016101818 16 Oct 2016 advertisement presentation on these displays. Fig. 7 illustrates an example device 700 for advertisement presentation according to the present disclosure.

[121] The third party registers these displays with the advertisement presentation network 100 to become part of the display network as shown in Fig. 1. Particularly, the third party may register geographic locations of these displays, time periods and fee rates associated with the geographic locations and time periods. These displays may be referred to as “participating displays” in the present disclosure. As a result, the user is able to select these displays to present advertisements using the advertisement presentation network 100.

[122] The device 700 includes a communication interface 720, a connector 730, and a processor 740.

[123] The device 700 can be plugged into a participating display 750 such that the connector 730 makes a direct contact-based connection with the display 750. The connector 730 is configured to operate according to one of the following display standards: High-Definition Multimedia Interface (HDMI), Display Port, High-Definition Link (MHL), Video Graphics Array (VGA), and Super Video Graphics Array (SVGA).

[124] The communication interface 720 is able to connect to the communication network 110, for example, a cellular communication network. In an example, the communication interface 720 complies with the Universal Serial Bus (USB) standard, and is connected to a Universal Serial Bus (USB) device that has access to the cellular communication work. As a result, the communication interface 720 connects to the cellular communication network via the USB device. In another example, the communication interface 720 complies the Ethernet standard, and is connected to an Ethernet-enabled device that has access to the cellular communication work. As a result, the communication interface 720 connects to the cellular communication work via the Ethernet-enabled device. In a further example, the communication interface 720 operates in white space spectrum, and is connected to an whites pace spectrum- 33 2016101818 16 Oct 2016 enabled device that has access to the cellular communication work. As a result, the communication interface 720 connects to the cellular communication work via the white space spectrum-enabled device.

[125] The communication interface 720 may also be a Wi-Fi interface that is able to connect to a wireless local area network (WLAN). The WLAN network is connected to the communication network 110. As a result, the communication interface 720 connects to the communication network 110 via the WLAN network .

[126] As shown in Fig. 7, the processor 740 is connected to the communication interface 720 and the connector 730. As described above with reference to the methods 200, 300, the advertisement server 113 generates an advertisement, for example, the “ten dollar lunch” advertisement, according to the methods 200, 300. Further, the advertisement 113 sends the advertisement to the device 700 over the communication network 110 to be presented on the display 750 during selected time periods.

[127] The processor 740 receives via the communication interface 720 the advertisement, and sends the advertisement through the connector 730 to the display 750 to be presented on the display 750.

[128] In other examples, the advertisement server 113 sends to the device 700 the advertisement with the selected time periods embedded in the advertisement before any of the selected time periods starts. Upon receipt of the advertisement at the device 700, the processor 740 stores the advertisement in a memory device (for example, a Micro SD card, not shown in Fig. 7) and determines from the received advertisement the time periods during which the advertisement is sent to the display 750.

[129] During the time periods determined from the advertisement, the processor 740 retrieves the advertisement from the memory device, and sends the advertisement through the connector 730 to the display 750 to be presented on the display 750. 34 2016101818 16 Oct 2016 [130] The processor 740 detects device-related information, for example, the IP address of the device 700, and on/off time of the device 700, copyright information in relation to the advertisement, network connectivity statistics, local content caching, feedback data. The processor 740 sends the device-related information to the advertisement server 113 or the computer system 600 over the communication network 110.

[131] It should be understood that the example methods of the present disclosure might be implemented using a variety of technologies. For example, the methods described herein may be implemented by a series of machine executable instructions residing on a suitable computer readable medium. Suitable computer readable media may include volatile (e.g. RAM) and/or non-volatile (e.g. ROM, disk) memory, carrier waves and transmission media. Exemplary carrier waves may take the form of electrical, electromagnetic or optical signals conveying digital data steams along a local network or a publically accessible network such as internet.

[132] It should also be understood that, unless specifically stated otherwise as apparent from the following discussion, it is appreciated that throughout the description, discussions utilizing terms such as "determining", “obtaining”, or "receiving" or “sending” or “generating” or the like, refer to the action and processes of a computer system, or similar electronic computing device, that processes and transforms data represented as physical (electronic) quantities within the computer system's registers and memories into other data similarly represented as physical quantities within the computer system memories or registers or other such information storage, transmission or display devices.

Claims (31)

1. CLAIMS:

   1. A computer-implemented method for advertisement presentation, comprising: receiving a request made by a user using a client terminal to present an advertisement; in response to the request, sending a graphic user interface to the client terminal for the user to define first user input data which is indicative of the advertisement to be presented; receiving from the client terminal the first user input data, the first user input data being defined by the user via the graphic user interface; generating the advertisement based on the first user input data; receiving from a storage device geographic locations that are available to present the advertisement; sending the geographic locations to the client terminal to be presented on the client terminal; receiving from the client terminal second user input data indicative of one or more of the geographic locations selected by the user to present the advertisement; and causing the advertisement to be presented on a display that is installed at each of the selected one or more of the geographic locations.
2. 2. The computer-implemented method according to claim 1, further comprising: receiving from the storage device time periods that are available to present the advertisement, each of the time periods being associated with one of the geographic locations; sending the time periods to the client terminal to be presented on the client terminal; receiving from the client terminal third user input data indicative of one or more of the time periods associated with each of the one or more geographic locations that are selected by the user to present the advertisement; and causing the advertisement to be presented on the display that is installed at each of the selected one or more of the geographic locations during the selected one or more of the time periods.
3. 3. The computer-implemented method according to claim 1 or 2, further comprising: determining a fee for presenting the advertisement; and sending a payment request with the fee to a payment institution associated with the user to charge the user for presenting the advertisement.
4. 4. The computer-implemented method according to claim 3, wherein determining the fee comprises determining the fee based on traffic information associated with each of the one or more of the geographic locations that are selected by the user to present the advertisement.
5. 5. The computer-implemented method according to claim 3 or 4, wherein determining the fee comprises determining the fee based on each of the selected one or more of the time periods that are associated with each of the one or more geographic locations.
6. 6. The computer-implemented method according to any one of the preceding claims, wherein sending the graphic user interface to the client terminal comprises sending an advertisement template to the client terminal for the user to define the first user input data by adding fourth user input data to the advertisement template.
7. 7. The computer-implemented method according to claim 6, wherein the fourth user input data represents an image with a first portion of the image being still and a second portion of the image being moving.
8. 8. The computer-implemented method according to claim 6 or 7, wherein sending the advertisement template comprises: retrieving the advertisement template from the storage device; and sending the advertisement template to the client terminal.
9. 9. The computer-implemented method according to claim 6 or 7, wherein sending the advertisement template comprises: sending an advertisement template request to the storage device to cause the advertisement template to be sent to the client terminal from the storage device.
10. 10. The computer-implemented method according to any one of the preceding claims, further comprising: storing in the storage device the advertisement in association with an unique identifier representing the user.
11. 11. The computer-implemented method according to claim 10, further comprising: retrieving from the storage device the advertisement based on the identifier; and sending the advertisement to the client terminal to present the advertisement on the client terminal for the user to view.
12. 12. The computer-implemented method according to any one of the preceding claims, further comprising: receiving from a manager terminal a first indication which is indicative of the advertisement being approved.
13. 13. The computer-implemented method according to claim 12, further comprising: receiving from the manager terminal a second indication which is indicative of the advertisement being rejected.
14. 14. The computer-implemented method according to any one of the preceding claims, wherein causing the advertisement to be presented on the display comprises: sending the advertisement to the display to be presented on the display.
15. 15. The computer-implemented method according to any one of the preceding claims, wherein causing the advertisement to be presented on the display comprises: receiving a display request from a display request terminal associated with the display; and in response to the display request, sending the advertisement to the display request terminal to present the advertisement on the display via the display request terminal.
16. 16. A computer software program, including machine-readable instructions, when executed by a processor, causes the processor to perform the method of any one of the preceding claims.
17. 17. A computer system for advertisement presentation, the system comprising: a storage device configured to store advertisement data, the advertisement data including geographic locations that are available for advertisement presentation; a memory device configured to store instructions and a graphic user interface in relation to advertisement presentation; a communication interface configured to connect to a communication network; a processor connected to the memory device, the storage device and the communication interface, wherein the processor is configured to obtain the instructions from the memory device to receive a request made by a user using a client terminal to present an advertisement, the request being received over the communication network via the communication interface; in response to the request, retrieve the graphic user interface from the memory device and send the geographic user interface to the client terminal for the user to define first user input data indicative of the advertisement to be presented; receive from the client terminal the first user input data, the first user input data being received over the communication network via the communication interface and defined by the user via the graphic user interface; generate the advertisement based on the first user input data; receive from the storage device the geographic locations that are available to present the advertisement; send the geographic locations over the communication network via the communication interface to the client terminal to be presented on the client terminal; receive from the client terminal second user input data indicative of one or more of the geographic locations selected by the user to present the advertisement, the second user input data being received over the communication network via the communication interface; and cause the advertisement to be presented on a display that is installed at each of the selected one or more of the geographic locations.
18. 18. The computer system for advertisement presentation according to claim 17, wherein the storage device is further configured to store time periods that are available to present the advertisement, and the processor is further configured to obtain the instructions from the memory device to receive from the storage device the time periods, each of the time periods being associated with one of the geographic locations; send the time periods to the client terminal to be presented on the client terminal; receive from the client terminal third user input data indicative of one or more of the time periods associated with each of the one or more geographic locations that are selected by the user to present the advertisement; and cause the advertisement to be presented on the display that is installed at each of the selected one or more of the geographic locations during the selected one or more of the time periods.
19. 19. The computer system for advertisement presentation according to claim 17 or 18, wherein the processor is further configured to obtain the instructions from the memory device to determine a fee for presenting the advertisement; and send a payment request with the fee to a payment institution associated with the user to charge the user for presenting the advertisement.
20. 20. The computer system for advertisement presentation according to any one of claims 17 to 19, wherein the processor comprises a general purpose Central Processing Unit (CPU), an Application-specific Integrated Circuit (ASIC), and a Field-Programmable Gate Array (FPGA).
21. 21. The computer system for advertisement presentation according to any one of claims 17 to 20, wherein the instructions are defined by one or more of the following programming languages: HyperText Markup Language (HTML), HTML5, JavaScript, and/or JQuery.
22. 22. The computer system for advertisement presentation according to any one of claims 17 to 20, wherein the instructions are defined by one or more of the following programming languages: JAVA, Python, and/or PHP.
23. 23. The computer system for advertisement presentation according to any one of claims 17 to 20, wherein the instructions are defined by one or more of the following programming languages: Objective-C, C++, c, Swift, and/or Hardware Description Language (HDL).
24. 24. The computer system for advertisement presentation according to any one of claims 17 to 23, wherein the storage device, the memory device and the processor are further configured to operate according to a computer operating system.
25. 25. The computer system for advertisement presentation according to claim 24, wherein the computer operating system comprises Windows Server, Mac OS X Server, Linux, Unix, Windows, and Mac OS.
26. 26. A device for advertisement presentation, comprising: a communication interface; a connector configured to make a direct contact-based connection with a display; and a processor connected to the communication interface and the connector, the processor being configured to receive via the communication interface an advertisement generated by any one of the method according to claims 1 to 15; and send the advertisement through the connector to the display to be presented on the display.
27. 27. The device for advertisement presentation according to claim 26, wherein the processor is further configured to determine from the advertisement a time period during which the advertisement is sent to the display; and send the advertisement through the connector to the display, during the time period, to be presented on the display.
28. 28. The device for advertisement presentation according to claim 26 or 27, wherein the communication interface is configured to connect to a cellular communication network via one of the following means: a Universal Serial Bus (USB) device that has access to the cellular communication work; an Ethernet-enabled device that has access to the cellular communication work; and a white space spectrum-enabled device that has access to the cellular communication work.
29. 29. The device for advertisement presentation according to claim 26 or 27, wherein the communication interface is configured to connect to a Wi-Fi network.
30. 30. The device for advertisement presentation according to any one of claims 26 to 29, wherein the connector is configured to operate according to one of the following display standards: High-Definition Multimedia Interface (HDMI), DisplayPort, High-Definition Link (MHL), Video Graphics Array (VGA), and/or Super Video Graphics Array (SVGA).
31. 31. The device for advertisement presentation according to any one of claims 26 to 30, the processor is further configured to send information to any one of the computer systems according to claims 17 to 25. 2016101818 16 Oct 2016 45