AU2015333581A1

AU2015333581A1 - Systems and methods for developing personal brands

Info

Publication number: AU2015333581A1
Application number: AU2015333581A
Authority: AU
Inventors: Jacek PERLINSKI
Original assignee: Jackperlinski Com Holdings Pty Ltd
Current assignee: JackperlinskiCom Holdings Pty Ltd
Priority date: 2014-10-15
Filing date: 2015-09-23
Publication date: 2017-04-27
Also published as: WO2016058038A1

Abstract

A method and system for developing personal brands is described the method including the steps of: providing a number of activity modules, the activity modules are provided online and are arranged to be carried out by a user in a sequence to develop their personal brand; receiving inputs from users during the course of carrying out a module; generating a module output based on the received inputs; and wherein the module output serves as the input to one or more subsequent modules.

Description

PCT/AU2015/050571 WO 2016/058038 1 SYSTEMS AND METHODS FOR DEVELOPING PERSONAL BRANDS Technical Field

The present invention relates to systems and methods for developing personal 5 brands.

Summary of the Invention

In a first aspect the present invention a method of developing a personal brand including the steps of: providing a number of activity modules, the activity modules are 10 provided online and are arranged to be carried out by a user in a sequence to develop their personal brand; receiving inputs from users during the course of carrying out a module; generating a module output based on the received inputs; and wherein the module output serves as the input to one or more subsequent modules.

The module output may include at least one a brand element, a brand promise, 15 a brand ethic or a brand theme.

The module output may include any one of a personal passion, a professional passion or a global passion.

In a second aspect the present invention provides a system for developing personal brands including: means for providing a number of activity modules online, 20 the activity modules are arranged to be carried out by users in a sequence to develop their personal brands; means for receiving inputs from users during the course of carrying out a module; means for generating a module output based on the received inputs; and wherein the module output serves as the input to one or more subsequent modules. 25

Brief Description of the Drawings

An embodiment of the present invention will now be described, by way of example only, with reference to the accompanying drawings, in which:

Figure lisa schematic illustration of a system for developing personal brands; 30 Figure 2 illustrates a programme delivered by the system of figure 1;

Figure 3 shows a BrandMe Window generated by the system of figure 1; and

Figure 4 shows a Passion Frame generated by the system of figure 1. PCT/AU2015/050571 WO 2016/058038 2

Detailed Description of the Preferred Embodiment

Referring to figure 1, a system 10 is shown for developing personal brands.

The system 10 is embodied in an internet connected server computer 12 running suitably configured software under control of an operating system by way of a typical 5 processor and memory architecture 14. Server 12 is connected to database 16 used for storing and retrieving information used in operating the system. Server 12 communicates via the internet 20 by way of router 18 to receive and transmit information used in the system as will be later described.

Users 30, 32, 34, 36 interact with system 10 by way of using their own 10 computing devices, typically desktop or laptop computers, to communicate with server 12. Server presents users with a guided programme which includes a series of activity modules. The modules include a combination of instructional video, images and text which inform the user and guide them in developing their own personal brand. Users are required to provide inputs in response to tasks and requests for information. These 15 inputs are used to generate one or more outputs from a module. The module outputs are used as inputs to subsequent modules.

Referring to figure 2, a data map illustrates an example of a programme 100 delivered by system 10. The programme includes a number of activity modules which are assigned names Workshop 50, Develop 60, Evolve 70, Formalise 80, Implement 90, 20 Nurture 110 and Empower 120.

During the Workshop activity module 50 a user is required to provide inputs to complete stages of the module. Upon completion of the module 50, the system 10 generates module outputs BrandMe Window 52 and Passion Frame 54.

An example of a BrandMe Window 52 is shown at figure 3 and includes four 25 categories of information including Brand Element 52a, Brand Promise 52b, Brand Ethics 52c and Brand Theme 52d.

An example of a Passion Frame is shown at figure 4 and includes three categories of information including Personal Passion 54a, Professional Passion 54b and Global Passion 54c. 30 During module 50, the user provides inputs (A, B, C, D etc) in response to on screen questions or requests for information such as by completing sentences, or choosing between previously provided responses. These inputs are used in preparing the module outputs shown in figures 3 and 4 as follows: WO 2016/058038 PCT/AU2015/050571 3

Request Response Output If you were reincarnated as an object or element, what would it be? A Brand Element 52a Enter 5 words used to describe you Bl, B2, B3, B5,B5 Choose one of Bl, B2, B3, B4, B5 which best represents how you want others to perceive you. B Brand Promise 52b I promote/believe in ... Cl Brand Ethics 52c I am ... C2 Brand Ethics 52c I will... C3 Brand Ethics 52c Choose two words from Bl, B2, B3, B4, B5, Cl, C2, C3 D Brand Theme 52d If I could be doing anything right now I would be ... E Personal Passion 54a How does your passion make you feel? What emotion or response does it evoke? F Professional Passion 54b How could your passions influence or change the world? G Global Passion 54c

Upon completion of module 50, the user is provided with the module outputs BrandMe Window 52 and Passion Frame 54. 5 Preferably at a later date, the user continues with the programme 100 by undertaking module 60 Develop. This module builds upon module 50 Workshop. The module outputs BrandMe Window 52 and Passion Frame 54 are used as inputs BrandMe Window 62 and Passion Frame 64 of module 60. During module 60, a user is required to provide responses to onscreen requests for information and questions. 10 These onscreen requests and questions refer to their BrandMe Window 62 and Passion Frame 64. The inputs provided by the user are used by system 10 to generate module outputs for this module DEVELOP Worksheet 66 and Image 68. Examples of these onscreen requests include the following: PCT/AU2015/050571 4

Request Response Output How do you feel about your Brand Element? What sort of emotion does it evoke? H DEVELOP Worksheet 66 Not delivering on your Brand Promise is a big deal. It’s very important that it means something to you. What does it mean to you? I DEVELOP Worksheet 66 How would you use your theme to inspire yourself? J DEVELOP Worksheet 66 A good picture can be an excellent source of inspiration for your brand. Search the web, your personal photos, draw something, and save it. You’ll need it for the Evolve module. K Image 68 WO 2016/058038

These, and additional, responses are used to generate the module outputs DEVELOP worksheet 66 and Image 68. The DEVELOP Worksheet 66 is not shown.

It is a collection of the users responses (Η, IJ etc). The Image 68 is an image which 5 they have found or created.

Thereafter, the user progresses through the subsequent modules 70, 80, 90, 110 120 in sequence. Outputs from each module are used as inputs for the subsequent module.

By use of system 10, a user is instructed and guided to develop their own 10 personal brand.

Any reference to prior art contained herein is not to be taken as an admission that the information is common general knowledge, unless otherwise indicated.

Finally, it is to be appreciated that various alterations or additions may be made 15 to the parts previously described without departing from the spirit or ambit of the present invention.

Claims

CLAIMS:

1. A method of developing a personal brand including the steps of: providing a number of activity modules, the activity modules are provided online and are arranged to be carried out by a user in a sequence to develop their personal brand; receiving inputs from users during the course of carrying out a module; generating a module output based on the received inputs; and wherein the module output serves as the input to one or more subsequent modules.
2. A method according to claim 1 wherein the module output includes at least one a brand element, a brand promise, a brand ethic or a brand theme.
3. A method according to claim 1 wherein the module output includes any one of a personal passion, a professional passion or a global passion.
4. A system for developing personal brands including: means for providing a number of activity modules online, the activity modules are arranged to be carried out by users in a sequence to develop their personal brands; means for receiving inputs from users during the course of carrying out a module; means for generating a module output based on the received inputs; and wherein the module output serves as the input to one or more subsequent modules.