AU2014200677B2 - Method and system for gaze detection and advertisement information exchange - Google Patents

Method and system for gaze detection and advertisement information exchange Download PDF

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Publication number
AU2014200677B2
AU2014200677B2 AU2014200677A AU2014200677A AU2014200677B2 AU 2014200677 B2 AU2014200677 B2 AU 2014200677B2 AU 2014200677 A AU2014200677 A AU 2014200677A AU 2014200677 A AU2014200677 A AU 2014200677A AU 2014200677 B2 AU2014200677 B2 AU 2014200677B2
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AU2014200677A1 (en
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Shalin Garg
Vibhor Goswami
Sathish Vallat
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Tata Consultancy Services Ltd
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Tata Consultancy Services Ltd
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/46—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/68—Systems specially adapted for using specific information, e.g. geographical or meteorological information
    • H04H60/73—Systems specially adapted for using specific information, e.g. geographical or meteorological information using meta-information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41422—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance located in transportation means, e.g. personal vehicle
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42201—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42202—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/4223—Cameras
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for programme selection
    • H04N21/4826—End-user interface for programme selection using recommendation lists, e.g. of programmes or channels sorted out according to their score

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Biophysics (AREA)
  • Social Psychology (AREA)
  • Software Systems (AREA)
  • Remote Sensing (AREA)
  • Environmental Sciences (AREA)
  • Environmental & Geological Engineering (AREA)
  • Emergency Management (AREA)
  • Ecology (AREA)
  • Biodiversity & Conservation Biology (AREA)
  • Neurosurgery (AREA)
  • Biomedical Technology (AREA)
  • Analytical Chemistry (AREA)
  • Chemical & Material Sciences (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • User Interface Of Digital Computer (AREA)
  • Information Transfer Between Computers (AREA)
AU2014200677A 2013-06-19 2014-02-07 Method and system for gaze detection and advertisement information exchange Active AU2014200677B2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN2083MU2013 IN2013MU02083A (enExample) 2013-06-19 2013-06-19
IN2083/MUM/2013 2013-06-19

Publications (2)

Publication Number Publication Date
AU2014200677A1 AU2014200677A1 (en) 2015-01-22
AU2014200677B2 true AU2014200677B2 (en) 2015-12-03

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AU2014200677A Active AU2014200677B2 (en) 2013-06-19 2014-02-07 Method and system for gaze detection and advertisement information exchange

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US (1) US20140379485A1 (enExample)
EP (1) EP2816812A3 (enExample)
AU (1) AU2014200677B2 (enExample)
IN (1) IN2013MU02083A (enExample)

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* Cited by examiner, † Cited by third party
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US9917999B2 (en) * 2016-03-09 2018-03-13 Wipro Limited System and method for capturing multi-media of an area of interest using multi-media capturing devices
US10254123B2 (en) * 2016-05-24 2019-04-09 Telenav, Inc. Navigation system with vision augmentation mechanism and method of operation thereof
CN109478293A (zh) * 2016-07-28 2019-03-15 索尼公司 内容输出系统、终端设备、内容输出方法和记录介质
US10880086B2 (en) 2017-05-02 2020-12-29 PracticalVR Inc. Systems and methods for authenticating a user on an augmented, mixed and/or virtual reality platform to deploy experiences
GB2565087A (en) * 2017-07-31 2019-02-06 Admoments Holdings Ltd Smart display system

Citations (1)

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US20130076883A1 (en) * 2011-09-23 2013-03-28 Visteon Global Technologies Inc. Vehicle system and method for providing information regarding an external item a driver is focusing on

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US6323761B1 (en) * 2000-06-03 2001-11-27 Sam Mog Son Vehicular security access system
US6823084B2 (en) * 2000-09-22 2004-11-23 Sri International Method and apparatus for portably recognizing text in an image sequence of scene imagery
AU2003211065A1 (en) * 2002-02-19 2003-09-09 Volvo Technology Corporation System and method for monitoring and managing driver attention loads
US8140241B2 (en) * 2005-12-28 2012-03-20 National University Corporation Nagoya University Driving action estimating device, driving support device, vehicle evaluating system, driver model creating device, and driving action determining device
WO2007128057A1 (en) * 2006-05-04 2007-11-15 National Ict Australia Limited An electronic media system
WO2008063818A2 (en) * 2006-10-25 2008-05-29 Idsc Holdings, Llc Automatic system and method for vehicle diagnostic data retrieval using multiple data sources
US20080129684A1 (en) * 2006-11-30 2008-06-05 Adams Jay J Display system having viewer distraction disable and method
WO2009059065A1 (en) * 2007-10-30 2009-05-07 Hewlett-Packard Development Company, L.P. Interactive display system with collaborative gesture detection
KR20100039706A (ko) * 2008-10-08 2010-04-16 삼성전자주식회사 사용자의 반응 분석을 이용한 컨텐츠의 동적 서비스 방법 및 그 장치
US9460601B2 (en) * 2009-09-20 2016-10-04 Tibet MIMAR Driver distraction and drowsiness warning and sleepiness reduction for accident avoidance
US8438590B2 (en) * 2010-09-22 2013-05-07 General Instrument Corporation System and method for measuring audience reaction to media content
US20120179538A1 (en) * 2011-01-10 2012-07-12 Scott Hines System and Method for Creating and Managing Campaigns of Electronic Promotional Content, Including Networked Distribution and Redemption of Such Content

Patent Citations (1)

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US20130076883A1 (en) * 2011-09-23 2013-03-28 Visteon Global Technologies Inc. Vehicle system and method for providing information regarding an external item a driver is focusing on

Also Published As

Publication number Publication date
AU2014200677A1 (en) 2015-01-22
IN2013MU02083A (enExample) 2015-07-10
US20140379485A1 (en) 2014-12-25
EP2816812A2 (en) 2014-12-24
EP2816812A3 (en) 2015-03-18

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