- 1 PACKAGING SYSTEM Technical Field The disclosure relates generally to packaging systems and in particular to packaging systems (and components thereof) for transporting floral 5 arrangements formed from cut flowers. In the context of the specification, the term "floral arrangement" is used to reference any plant based arrangement, whether formed from cut plant material or plant material which is still living. Background Art 10 Floral arrangements typically require significant care in handling and transportation. Packaging and delivery can be time consuming and expensive. Moreover, floral arrangements are susceptible to bruising by inadvertent contact and are also sensitive to heat which can result in rapid deterioration of the arrangements. These tendencies are particularly problematic in transporting is of floral arrangements. Accordingly, it would be beneficial to provide a simple reliable packaging for floral arrangements that protect the arrangement during transport and allows the temperature of the arrangements to be controlled. The above references to the background art do not constitute an admission that 20 the art forms a part of the common general knowledge of a person of ordinary skill in the art. The above references are also not intended to limit the application of the process and product as disclosed herein. Summary 25 Disclosed in a first aspect is a holding arrangement for use in a floral arrangement packaging system, the holding arrangement comprising: a body having an upper surface; a retaining formation disposed in the upper surface of the body; and a holder arranged to receive at least one floral arrangement, the holder being configured to be disposed in the retaining formation. 30 In a further aspect, there is provided an insert for a floral arrangement packaging system, the insert comprising a body formed of sheet material and at 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -2 least one retaining formation formed in the sheet body. In one form, the retaining formation is formed from a removable portion of the sheet, the removable portion forming a support member for use in the floral arrangement packaging system. 5 In a further aspect, disclosed is a floral arrangement packaging system comprising: a container defining an interior; and a holding arrangement in accordance with the earlier aspect, the holding arrangement disposed within the interior of the container. 10 In a further aspect, disclosed is a method of packaging a floral arrangement for transport comprising the steps of providing an insulated packaging system having a interior and a reservoir. The reservoir being arranged to contain water; retaining the floral arrangement within the interior in contact with the water is reservoir; and providing at least one cooling element with the packaging system to cool the packaging system interior. In a further aspect, disclosed is a floral arrangement packaging system comprising an insulated container having a base and a side wall that extends 20 upwardly from the base; a reservoir supported by the container above the insulated base, the reservoir being arranged to contain water; a coolant compartment defined between the reservoir and the container within the side wall; a support disposed over the reservoir to receive a floral arrangement; and an insulated cover that engages with the container to form an insulated 25 enclosure for the floral arrangement. The disclosure in at least one form relates to a packaging system, and components thereof, that are designed to mechanically and thermally protect floral arrangements to allow transportation of those arrangements over 30 extended periods (say for periods for 24 - 48 hours). In some forms the packaging provides a user with the opportunity to vary the number or type of floral arrangements without requiring a variation in the packaging used. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -3 Brief Description of the Drawings Embodiments of the packaging system will now be described by way of example only, with reference to the accompanying drawing in which: 5 Fig. 1 is a perspective view of an embodiment of an assembled exterior of a floral arrangement packaging system according to the present disclosure; Fig. 2 is a plan view of an interior of the packaging system shown in Fig. 1; 10 Fig. 3 is a perspective view of the exterior and an embodiment of an interior of the packaging system shown in Fig. 1; Fig. 4 is a perspective view of a first embodiment of an interior of the packaging system shown in Fig. 1, including a holder that in use is disposed in the 15 packaging system; Fig. 5 is a perspective view of a second embodiment of an interior of the packaging system shown in Fig. 1, including a holder that in use is disposed in the packaging system; 20 Fig. 6 is a plan view of an embodiment of a holding arrangement that in use is disposed in the packaging system according to Fig. 1; Fig. 7 is a perspective view of the first embodiment of the holder shown in Fig. 25 4; Fig. 8 is a top perspective view of the second embodiment of the holder shown in Fig. 5; and 30 Fig. 9 is a plan view of the exterior of the packaging system as shown in Fig. 1 in its flat-packed form. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -4 Fig. 10 is an exploded perspective view of a third embodiment of a packaging system for transporting floral arrangements. Fig. 11 is a perspective view of the packaging system illustrated in Fig. 10 with 5 the water vessel and support stacked within the container and the underside of the packaging system cover visible. Fig. 12 is a perspective view of the packaging system illustrated in Fig. 10 with the packaging system cover engaged over the container. 10 Fig. 13 is an exploded perspective view of a fourth embodiment of a packaging system for transporting cut flowers and floral arrangements. Fig. 14 is a perspective view of the packaging system illustrated in Fig. 12 with is the water vessel and support stacked within the container and the underside of the packaging system cover visible. Fig. 15 is a perspective view of the packaging system illustrated in Fig. 13 with the packaging system cover engaged over the base. 20 Fig. 16 is an exploded perspective view of a fifth embodiment of a packaging system for transporting cut flowers and floral arrangements. Detailed Description 25 In some forms, as depicted in the Figs. 1 to 9, disclosed is a holding arrangement for use in a floral arrangement packaging system, the holding arrangement comprising: a body having an upper surface; a retaining formation disposed in the upper surface of the body; and a holder arranged to receive at least one floral arrangement, the holder being configured to be disposed in the 30 retaining formation. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -5 In at least some forms the holding arrangement further comprises at least one support member which engages with at least one of the retaining formation and the holder to retain the at least one floral arrangement in a pre-determined orientation in relation to the body. 5 In at least some forms the support member comprises a removable collar that is configured to be disposed about the at least one floral arrangement. In some forms the support member further comprises at least one arm extending from the removable collar to the body. In some forms the arm is connected to the io body by a coupling. In some forms the coupling is in the form of inter-fitting components. In at least some forms the inter-fitting components comprise a first component formed at the distal end of the arm, and a second component formed in the upper surface of the body. In at least some forms the first component comprises a tab, and the second component is in the form of a slot is into which the tab is inserted in use. In some forms the at least one support member comprises a shoulder that projecting from a periphery of the holder and arranged in use to abut the upper surface of the body when the holder is disposed in the retaining formation. In 20 some forms the shoulder is integrally formed with the holder. In at least some forms the holder is configured to contain water. In some forms the holder is in the form of a receptacle defining a cavity for containing the water and having an opening at one end arranged to receive the at least one 25 floral arrangement. In some forms the holder comprises a peripheral wall and shoulder. In some forms the retaining formations comprise a plurality of spaced apart 30 openings extending into the upper surface of the body. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -6 In some forms, wherein the retaining formation further comprises a plurality of tabs extending inwardly from a periphery of the retaining formation, such that in use the tabs are arranged to contact with the holder when disposed in the retaining formation. 5 In some forms comprising a plurality of said retaining formations and said holders, and wherein the retaining formations comprise a plurality of spaced apart openings extending into the upper surface of the body. The retaining formations may be sized to receive at least two sizes of floral arrangements, the 10 retaining formations having a first larger size and a second smaller size. In some forms the body is in the form of a sheet member. In one form the body is formed from a fibre based material such as a paperboard or fibreboard. In one form, the sheet material may also include a coating such as a polymeric is film coating. In some forms the support member is formed as a removable portion of the body. In some forms the retaining formation is formed by the removal of the support member from the body. 20 In at least some forms, the holding arrangement is configured as an insert which is disposed within the packaging system. In some forms the support member includes a plurality of elongate arms 25 configured to extend outwardly from the holder in use. Further, disclosed is a floral arrangement packaging system comprising: a container defining an interior; and a holding arrangement as defined in any 30 formed disclosed above, the holding arrangement disposed within the interior of the container. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -7 In some forms the container comprises a base, side walls extending upwardly from the base, and a top the holding arrangement being disposed within the container such that the body of the holding arrangement divides the interior into two portions, a first portion being disposed between the top and the holding 5 arrangement body, and a second portion being disposed between the holding arrangement body and the base. In some forms wherein the holder(s) of extend into the second portion, and in use, the one or more floral arrangements are arranged to extend from the io holder(s) into the first portion. In some forms, the packaging system further comprises at least one cooling device arranged to cool the interior. In some forms, at least one cooling device is disposed in one or both of the first and second portions. In one form, a is cooling device is disposed in a tray disposed in the first portion of the interior. In some forms, the cooling device is in the form of a cold pack such as an ice or gel pack. In some forms the container contains insulation arranged to insulate the interior 20 from ambient temperature. In some forms, one or both of the first and second portions are insulated. In one form, the insulation is in the form of panels which line portions of the interior of the container. In some forms the insulation reduces the rate of heat transfer from the exterior 25 of the container to the interior. This allows the container to regulate the temperature in the interior so that the packaging can maintain the interior temperature within a pre-selected range for a specified time possibly by using one or more cooling elements if required. In one form, this temperature range and time period is sufficient to allow transportion of the floral arrangement in 30 non refrigerated transport without significant deterioration of the floral arrangement. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -8 In at least some forms the interior of the container is maintained within a range of approximately 4 to 10 C for at least 48 hours. In at least some forms the interior is maintained within a range of approximately 4 to 80C for at least 48 hours. 5 In some forms the exterior of the container comprises at least one recess configured to receive a handle. In some forms the container and or the holding arrangement body are formed 10 from fibre based material such as paperboard and/or fibreboard. In some forms the container and/or holding device body is provided as a flat-packed prior to assembly. In some forms, disclosed is a method of packaging a floral arrangement 15 comprising the steps of providing an insulated packaging system having a interior and a reservoir, the reservoir being arranged to contain water; retaining the floral arrangement within the interior in contact with the reservoir; and providing at least one cooling element with the packaging system to cool the packaging system interior. 20 In at least some forms, the at least one cooling element is located in proximity to the reservoir. In at least some forms, the floral arrangement is stably supported by a holding 25 platform within the packaging system. In some forms, the holding platform is arranged to retain a plurality of floral arrangements in the container in spaced relation to one another. In some forms, the at least one cooling element is in the form of a cool pack. 30 In some forms, method of transporting a floral arrangement comprising the steps of packaging the floral arrangement according to the method of 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -9 packaging a floral arrangement for transport; and transporting the floral arrangement in the packaging system wherein the at least one cooling element is arranged to maintain the interior of the packaging system at a temperature of between 4-1 C for 48 hours in non-refrigerated transport. 5 In some forms, the at least one cooling element is arranged to maintain the interior of the packaging system at a temperature of between 4-8C for 48 hours in non-refrigerated transport. 10 In some forms, a floral arrangement packaging system is disclosed comprising an insulated container having a base and a side wall that extends upwardly from the base, a reservoir supported by the container above the insulated base, the reservoir being arranged to contain water; a coolant compartment defined between the reservoir and the container within the side wall; a support disposed is over the reservoir to receive a floral arrangement; and an insulated cover that engages with the container to form an insulated enclosure for the floral arrangement. In at least some forms, the packaging system comprises a reservoir support 20 integrated with the container that supports the reservoir above the base, the reservoir support providing a seat for the reservoir. In at least some forms, the insulated cover comprises a flange that secures the reservoir within the packaging system when the cover is engaged with the 25 container. In some forms, the flange bears against the reservoir. In at least some forms, the flower support is integrated with the reservoir. In some forms, the flange bears against the support. In some forms, the 30 reservoir has an insert support that supports the support below the open-top of the reservoir. In some forms, the reservoir support comprises a ledge that projects inwardly from the side wall. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -10 In at least some forms, the reservoir is housed wholly within the base. Referring in more detail to Figs. 1 to 3, packaging system 10 for transporting at least one floral arrangement 12 generally includes a container 14, a holding 5 arrangement 16, insulation 18, a ventilated tray 20, and at least one cooling element 22. The container 14 is generally in the form of a box and forms an exterior of the packaging system 10. The container 14 comprises a base 24, a top 26 and side walls 28 extending upwardly from the base 24. The holding arrangement 16 is disposed in the container 14. The packaging system further io includes at least one holder 17 adapted to support a floral arrangement. The holding arrangement 16 is configured to retain a holder 17 and so is adapted to hold the floral arrangements 12. The insulation 18 is positioned such that it lines the base 24, the top 26 and the side walls 28 of the container 14. is Referring to Fig. 1, in the illustrated form the container 14 is composed of fibre based sheet such as paperboard or fibreboard. In particular, the container 14 is manufactured in a blank form and then assembled into the shape of the container 14 as shown in Fig. 1. Although the illustrated form is composed of fibre material sheet, any suitable material may be used for the container, such 20 as but not limited to paperboard, fibreboard, laminated sheet, and expanded polystyrene (EPS). In illustrated embodiment, the container 14 is in the form of a box, but the container 14 may be any suitable shape and is not limited to the shape and 25 proportions discussed herein. For example, the container may be long and rectangular, tall and rectangular, or cylindrical, and may also include a separate removable cover as shown in further embodiments. The shape and proportions of the packaging system 10 and the container 14 may vary according to the needs and limitations of the manufacturer, the packager and/or the consumer. 30 In the illustrated embodiment, the container 14 is a suitable size to be hand carried. In this regard, the container 14 comprises a recess 30 configured to 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 - 11 receive a corresponding handle 32, which is located in the top 26 of the container 14. The handle 32 may be manufactured from any suitable material, and in the illustrated embodiment, the handle 24 is made from plastic. In non illustrated alternative embodiments, more than one recess and corresponding 5 handle may be used depending on the size and the prospective weight of the container. For example, a handle may be located on opposing side walls. In alternative non-illustrated embodiments the handle is formed integrally with the container or is formed from a shoulder or ridge region of the container. 1o The exterior of the container 14 is capable of being decorated. In the illustrated embodiment, the exterior of the container 14 is decorated in a style consistent with a wedding motif. The decoration of the container 14 may be effected by various techniques, for example but not limited to litho lamination or screen printing. As illustrated in Fig. 9, the container 14 may also be manufactured as is a flat blank folding carton capable of being decorated by the packager in any desired style. Referring to Fig. 2, a top plan view of the packaging system 10 is shown illustrating an interior of the packaging system 10. In the illustrated 20 embodiment, more than one floral arrangement 12 is container within the packaging system. The floral arrangements 12 are in the form of bouquets and boutonnieres, but may be any type of flower or floral in a bunch or singular, picked or potted and are not limited to the embodiment discussed herein. 25 The interior of the container 14 contains insulation 18 which is arranged to insulate the interior from ambient temperature. Generally, the insulation 18 reduces the rate of heat transfer from the exterior of the container 14 to the interior such that the insulation 18 maintains a relatively constant or controlled temperature in the interior for a sufficient time. The timing is determined by the 30 floral arrangements 12 to be contained in the packaging system 10. The insulation 18 preserves the freshness, integrity and appearance of temperature sensitive floral arrangements 12 during transport over a period of time by 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -12 reducing the rate of heat transfer into the interior of the container 14. In non-illustrated alternative embodiments, the insulation 18 may not required because the at least one floral arrangement to be transported may not be 5 temperature sensitive, but may benefit from the mechanical support and stability provided by the holding arrangement 16 disposed in the packaging system 10 also preserving the freshness, integrity and appearance of the floral arrangements. 1o In the illustrated embodiment, the insulation 18 is in the form of panels which are arranged to line the base 24, the top 26 and the side walls 28 of the interior of the container 14. In the illustrated form, the holding arrangement 16 is sized to be disposed inward of the container side walls 28 so that the insulation 18 can locate between the holding arrangement 16 and the respective side walls is 28. The insulation in one form may be made from expanded polystyrene (EPS). In other forms, not shown, the insulation may be made from other insulator products such as expanded polyurethane (PUR), expanded polyethylene (XPE) and other polymeric insulating materials . However, the insulation may be made from any suitable material, such as but not limited to 20 foam, reflective materials, blankets, fibrous material. Referring to Fig. 3, a perspective view of the packaging system 10 is shown. The top 26 of the container 14 is utilised as a lid enabling access to the interior of the container 14. The panel of insulation 18 located in the top 26, the 25 ventilated tray 20, and one of the cooling elements 22 are shown in the foreground of Fig. 3. The ventilated tray 20 is generally a planar member. In the illustrated form the tray 20 is composed of EPS and designed to fit inside the container 14 and rest 30 on the top of the panels of insulation 18 lining the side walls 28 of the container 14. The ventilated tray 20 includes spaced apart openings 34 formed in the tray 20 and a raised edge 36 which defines a relatively shallow recess 38 within 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -13 the tray 20. When positioned in the container 14, a cooling element 22 (or multiple cooling elements as required) is positioned in the recess 38 located above the spaced apart openings 34. In alternative forms, the cooling element 22 may be mounted to the ventilated tray 34. This position of the cooling 5 element 22 allows the cooling element 22 to be positioned within the interior of the container 14 while also remaining spaced apart from the floral arrangements 12. In particular, the position of the cooling element 22 above the floral arrangements 12 allows for cooling of the interior of the container and the arrangements 12 situated below the cooling element without damaging the 10 floral arrangements through cold burn or other contact issues. In addition, the spaced apart openings 34 in the ventilated tray 20 allow the cooling element 22 to also effectively cool the interior of the container 14. In non-illustrated alternative embodiments, the ventilated tray 20 may take any is suitable form, including but not limited to mesh or a grate or a suspended cooling element. An additional cooling element 22 may also be positioned in lower portion of the interior adjacent the base 24 of the container 14. The at least one holder 17 20 may also rest on the cooling element 22 in the base 24 when disposed in the holding arrangement 16 in the container 14. As discussed above, the insulation 18 reduces the rate of heat transfer from the interior of the container 14 to the exterior such that the insulation 18 maintains a 25 pre-selected temperature in the interior for a sufficient time. In illustrated forms, the cooling element(s) 22 cools the interior of the container 14 below ambient temperature to the pre-selected temperature. In some forms the insulation 18 and/or the cooling element 22 maintain the interior of the container within a temperature range of approximately 4 to 10 C for at least 48 hours. In some 30 forms the insulation 18 and/or the cooling element 22 maintain the interior of the container 14 within a temperature range of approximately 4 to 80C for at least 48 hours. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -14 Any suitable type of cooling element 22 may be used, such as but not limited to cold packs that may be frozen, such as gel or ice packs, thermally conductive materials, electronic coolers. Suitable types of cooling elements 22 will both be able to fit mechanically in the base 24 and the ventilated tray 20, and provide 5 adequate temperature control. The floral arrangements 12 are disposed in the holding arrangement 16 in a spaced apart arrangement. In the illustrated embodiment, the holding arrangement 16 is in the form of an insert made of cardboard. The insert is 10 capable of being formed from a blank. Referring to Figs. 4 to 6, the holding arrangement 16 is disposed within the container 14 and divides the interior of the container 14 laterally into two portions. A first portion is disposed between the top 26 and the holding 15 arrangement 16, and a second portion is disposed between the holding arrangement 16 and the base 24. The holding arrangement 16 includes a body 40 that has an upper surface 42 where at least one retaining formation 44 is disposed in the upper surface 42. 20 The holding arrangement 16 also includes at least one holder 17 which is disposed in a respective one of the at least one retaining formations 44. Each holder 17 supports at least one floral arrangement 12. In the illustrated embodiment, the body 40 is generally in the form of a sheet member. The at least one holder 17 will be discussed in more detail below. 25 Referring to Fig. 4, the holding arrangement 16 comprises a plurality of spaced apart retaining formations 44. The retaining formations 44 are formed in the body of the holding arrangement 16, and as such a plurality of holders 17 are capable of being received each in a respective retaining formation 44. In non 30 illustrated alternative embodiments, any number of retaining formations (e.g. one retaining formation) may be formed in the body of the holding arrangement. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -15 The retaining formations 44 are variably sized to receive at least two sizes of floral arrangements 12, namely at least a first larger size and a second smaller size. In the illustrated embodiment, three sizes of retaining formations 44 are formed in the body of the holding arrangement. The different size retaining 5 formations 44 are spaced apart such that the larger size retaining formations 46 are substantially evenly spaced from one another and the two smaller sized retaining formations 48, 50 are located intermediate the larger size retaining formations 46. 1o In the embodiment illustrated in Fig. 4, the smaller retaining formations 48, 50 include a plurality of tabs 52 extending inwardly from a periphery of each of the retaining formations 48, 50, such that in use the tabs 52 are arranged to contact with a respective holder 17 disposed in each retaining formation 48, 50. In the illustrated embodiment, the tabs 52 are foldable such that the tabs are pre is disposed to fold along the periphery of each of the retaining formations 48, 50. In this regard, when the respective holder 17 is disposed (or forced) in the retaining formation 48, 50, the tabs 52 fold in the direction of the holder 17 to engage an exterior of the holder 17 in a substantially snug fit arrangement. 20 In the illustrated form the holder 17 is retained within the retaining formations 48 and 50 through the tabs 52 however in alternative embodiments any suitable type of fit may be used to engage the holder 17 when disposed in the smaller retaining formations 48, 50. Alternative examples include but are not limited to an interference fit including an annular ring composed of a flexible material 25 about the retaining formation, reinforced retaining formations or other alternatives. Referring to Fig. 5, the larger retaining formation 46 is formed by removing a removable retainer 54 from the body. In the illustrated embodiment, the 30 removable retainer 54 is punched out of the body 40 of the holding arrangement 16, such that the holding arrangement 16 and removable retainer 54 may be manufactured out of the same piece of material, e.g. cardboard. In 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -16 at least one embodiment, this is advantageous because the removable retainer 54 is produced from material generated in the process of manufacturing the holding arrangement 16, which would otherwise be waste material. When the removable retainer 54 is removed from the body 40 the larger retaining 5 formation 46 is formed. The retaining formation 46 comprises the opening left upon removal of the removable retainer 54. In the form illustrated in Fig. 5, the removable retainer 54 once removed forms at least one support member 56 which is arranged to retain each floral 10 arrangement 12 in a pre-determined orientation in the holder 17. In this illustrated form, the support member 56 is in the form of the removable retainer 54, however, the support member 56 may take various forms or combination of forms. is In one form, the retainer 54 comprises a removable collar 58 configured to be disposed about the floral arrangement 12. The retainer 54 also comprises two arms 60 (only one arm is visible in Fig. 5) that in use extend from the removable collar 58. Each arm 60 is connected to the body 40 at an insertable end 62 by a coupling 64 and is coupled to the body 40 of the holding arrangement 16. 20 The coupling 64 is in the form of inter-fitting components 62, 66. The inter fitting components comprise a first component 62 formed at the distal end of the arm 60, and a second component 66 formed in the upper surface 42 of the body 40. 25 The first component 62 is in the form of an insertable end 62. The insertable end 62 has two notches 68, but in other forms can have any suitable number of notches. In non-illustrated alternative embodiments, the first component may comprise a tab, pin or protrusion adapted to engage the body 40. 30 The second component 66 is in the form of an aperture 66 or slot for engaging the first component 62. The insertable end 62 is sized such that it is deformed slightly to be inserted into the respective aperture 66. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -17 Referring to Fig. 6, all of the retaining formations 44 include the tabs 52 which extend inwardly about the periphery of the retaining formations 44. The tabs 52 are the same as the tabs 52 discussed above in relation to the smaller retaining formations 48, 50 and Fig. 4. In addition, the removable retainers 54 are shown 5 in plan view which better illustrates the profile and contour of the retainer 54, and an alternative layout of retaining formations 44. Referring to Figs. 7 and 8, two embodiments of holders 17 are shown. In the illustrated embodiment, both holders 17 are configured to contain a fluid such 10 as water. In this regard, the holders 17 are in the form of a receptacle or vase defining a cavity for containing the water 70 and an opening at one end arranged to receive the at least one floral arrangement 12. Numerous suitable materials may be used for the holders 17 that are configured to contain water, such as but not limited to plastic. In non-illustrated alternative embodiments, is the holders are formed from foam and may or may not contain fluid. Both of the holders illustrated in Figs. 7 and 8 are stabilised by a support member in the form of the removable retainer 54. The holders 17 illustrated also include another form of support member 56, further to the form already 20 discussed above in relation to Fig. 4. In the illustrated form the support member 56 may also be in the form of a shoulder 72 that projects from a peripheral wall 74 of the holders 17 and is arranged to abut the upper surface 42 of the body 40 of the holding arrangement 16 when the holder 17 is disposed in its respective retaining formation 44. 25 Referring to Fig. 7, in one form, the shoulder 72 is integrally formed with the peripheral wall 74 of a vase 76. In the illustrated embodiment, a protrusion 73 extends outwardly from the holder at an intermediate portion of the peripheral wall 74. The shoulder 72 is formed from a lower surface of the protrusion 73. 30 When the vase 76 is disposed in the retaining formation 44, the shoulder 72 acts to stabilise and support the vase 76 in relation to the holding arrangement 16 by minimising any movement of the vase 76. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -18 Further, as also discussed above in relation to Fig. 3, in at least one embodiment, a cooling element 22 is positioned in the base 24 of the container 14. The vase 76 may be arranged to rest on the cooling element 22 in the base 24 when disposed in the holding arrangement 16 in the container 14 thereby 5 increasing the support and stabilityof the arrangement.. The cooling element 22 positioned in the base 24 also directly cools the water contained in the vase 76 to assist in keeping the floral arrangements 12 fresh. Referring to Fig. 8, in a second form, the shoulder 72 is formed in an upper end 10 of a second embodiment of the holder 17. In the second illustrated embodiment, the shoulder 72 is formed as a part of a lid 78 which snugly fits over a receptacle 80. In this form, the floral arrangement 12 is smaller and as such the holder 17 in the form of a receptacle 80 and lid 78 is smaller (and weighs less) than the vase 76 shown in Fig. 7. The holder 17 in this form is is lightweight and can be on the body supported solely by the shoulder 72 which is part of the lid 78. In at least one embodiment, the retaining formations and different types of support members, such as retainers 54 and shoulders 56, 72 work together. In 20 some forms the tabs 52 of the retaining formations assist in centring the holders on the holding arrangement 16 whilst the retainer 54 and shoulders act to restrain and anchor the holder to the holding arrangement to prevent the holder from bouncing or tipping during transport, and thus reducing the risk of water spillage. In some forms the tabs 52, retainer 54 and shoulders 56 or 72 stabilise 25 and/or support the floral arrangement at the upper end of the holder to reduce the likelihood of the floral arrangement tilting or contacting adjacent floral arrangements during transport. Beneficially in one form, the retainer 54 is formed from the sheet material of the holding arrangement 16without weakening or undermining the strength of the arrangement 16, which optimises 30 cost and environmental effectiveness. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -19 Referring in more detail to Figs. 10 to 12, a third embodiment of a packaging system is illustrated in the form of a floral arrangement container 100 is illustrated. The illustrated packaging system 100 has an insulated container 101 that houses a coolant and a water reservoir. The container 101 has a base 5 103 that is bordered by a side wall 102. The side wall 102 extends upwardly from the base 103 to define an open top housing. The container 101 supports a removable open top water reservoir 110, and the reservoir is arranged to contain water. In the illustrated embodiment, the 10 reservoir 110 contains water (not shown) and is a removable open top reservoir. The water reservoir 110 is housed within the container 101. The container 101 incorporates an integral reservoir support for the water reservoir 110. The reservoir support positions the water reservoir 110 above the base 102 of the container 101. In the illustrated form, a single reservoir 110 is is displayed however, it is to be appreciated that the reservoir may contain a plurality of smaller vessels. The side wall 102 supports the water reservoir in the embodiment illustrated in Figures 10 to 12. A peripheral lip 111 extends around the open top of the water 20 reservoir 110 and bears against a support surface 104 formed by the top of the side wall 102. The peripheral lip 111 seats with the support surface 104 to position the water reservoir 110 within the container 101. The support surface 104 and the lip 111 are generally co-planar with the base 103. 25 The water reservoir 110 is suspended within the container 101 in the embodiment illustrated in Figure 2. An external boundary 114 of the water reservoir 110 (the portion suspended within the container 101) is generally commensurate in size with an internal boundary 104 of the side wall 102, creating a loose interference fit between the respective components. The 30 interference fit laterally secures the water reservoir 110 within the packaging system 100. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -20 An enclosed coolant compartment 105 is defined between the water reservoir 110 and the base 103 of the container 101. The internal depth of the container 101 (defined by the height of the side wall 102 above the base 103) is greater than the overall height of the water reservoir 110, creating an enclosed space 5 (the coolant compartment 105) beneath the water reservoir 110. The coolant compartment 105 houses a coolant (such as dry ice or ice packs) adjacent the water reservoir 110 to regulate the temperature within the insulated packaging system 100. The coolant compartment 105 is preferably 10 disposed adjacent the base of the water reservoir 110 so that the water stored within the reservoir 110 buffers the coolant against changes in temperature. This structural arrangement utilises the relatively high specific heat of water to create a 'heat sink'. is The size of the coolant compartment may be adjusted to reflect the cooling requirements of the flowers being transported in the packaging system 100 and the time the flowers are scheduled to remain within the packaging system 100. Ideally, the packaging system 100 is capable of maintaining an internal temperature between 40C and 100C without external cooling. The temperature 20 characteristics of the packaging system 100 may be adjusted by altering the capacity of the coolant compartment 105 or modifying the insulation capabilities of the container 101 and cover 130. A support 120 is disposed over the water reservoir to receive a floral 25 arrangement. In the illustrated embodiment, the support 120 is in the form of a flower insert 120. The floral arrangement may be in the form of cut flowers. The flower insert 120 has a plurality of apertures 121 that receive the stems of the cut flowers. The flower stems are suspended from the insert 120 so that the ends are submerged in water that is stored within the water reservoir 110. 30 The illustrated packaging system 100 has an insert support that retains the flower insert 120 over the open top of the water reservoir 110. The insert 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -21 support ideally provides a seat for the flower insert 120. The insert support may be integrated with the water reservoir 110 as illustrated in Figures 1 to 3. A recessed ledge 112 extends around the perimeter of the opening in the top of 5 the reservoir 110. The ledge 112 supports the flower insert 120 in the illustrated embodiment. The flower insert 120 seats with the recessed ledge 112 as illustrated in Figure 2. Ideally, the top surface of the flower insert 120 is disposed flush with the upper surface peripheral lip 111 of the reservoir. 1o An insulated cover 130 engages with the container 101 of the packaging system 100. The cover 130 and the container 101 form an insulated enclosure for the cut flowers. The cover 130 has a stepped perimeter wall 132 that depends from an insulated ceiling 133. The stepped perimeter wall 132 terminates in a mating surface 135 that is generally co-planar with the ceiling is 133 of the cover 130. The mating surface 135 seats with the support surface 104 of the side wall 102. An exposed strip 115 of the support surface 104 extends around the perimeter of the water reservoir 110 in the illustrated embodiment. The exposed strip 115 20 is defined between the outer edge of the support surface 104 and the peripheral lip 111 of the water reservoir 110. The cover 130 may be secured to the remainder of the packaging system 100 by a suitable locking mechanism (not shown). The locking mechanism ideally 25 interlocks each of the individual packaging system components in position by securely fixing the packaging system cover 130. The cover 130 is preferably secured to the base 101. The container 101 and cover 130 may incorporate reciprocal locking interfaces, such as complimentary snap-lock connector parts or a hinged latch lock and complimentary hook. 30 The intermediate step 134 of the cover side wall 132 functions as a flange 131. The flange 131 secures the water reservoir 110 within the packaging system 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 - 22 100 when the cover 130 is engaged with the container 101. The securing surface of the flange 131 is generally co-planar with the cover mating surface 135 and ceiling 133. The flange 131 bears against the peripheral lip 111 of the water reservoir 110 to secure the reservoir 110 within the packaging system 5 100. The flange 131 may also bear against the flower insert 120 to secure the insert 120 within the packaging system 100. The illustrated flange 131 has a plurality of securement lugs 136 that project inwardly from the cover side wall 132. The io lugs 136 bear against segments of the flower insert 120 perimeter to hold the insert 120 against the recessed ledge 112 of the water reservoir 110. The internal boundary 134 of the cover side wall 132 and the peripheral lip 111 of the water reservoir 110 are preferably commensurate in size so that a loose 15 interference fit is established when the cover 130 is engaged with the container 101. The friction between the cover 130 and the water reservoir 110 may be sufficient to retain the cover 130 in possession in the absence of an auxiliary locking mechanism. 20 The cover 130 may have a desiccant compartment (not shown) that houses a hydroscope humectants (such as silica gel). The desiccant compartment is ideally disposed in an upper portion of the cover 130 so that it does not interfere with the cut flowers or other packaging system 100 components. The compartment may be integrated into the cover 130 (such as a cavity in the 25 ceiling 133 or wall 132) or fabricated independently (such as an elastic pouch that is affixed to the cover ceiling 133). The container 101 and cover 130 preferably incorporate an insulating layer formed from a suitable material (such as polystyrene, urethane foam or 30 cellulose) so that the enclosure defined by the packaging system 100 is insulated from the surrounding environment. The insulation may be formed integrally with the enclosure boundaries (for example, the container 101 and/or 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -23 cover 130 may be fabricated from polystyrene) or as detachable panels that can be affixed to an underlying structural skeleton (not shown in the drawings). The water reservoir 110 is ideally formed from a water impermeable polymer (such as a thermo set plastic) and the flower insert 120 may be fabricated from 5 a light weight disposable material (such as paperboard or fibreboard). A fourth embodiment of a cut flower packaging system 200 is illustrated in Figs. 13 to 15. Like reference numeral are used for like features. The packaging system 200 shares numerous similarities with the packaging system 100 10 illustrated in Figs. 10 to 12. Attributes that are comparable between the two packaging systems 100, 200 are identified with similar reference numerals in the drawings. Generally, the elements of the packaging system 200 illustrated in Figures 4 to 6 are identified by the same base number as the equivalent component of packaging system 100 illustrated in Figures 1 to 3. The base is numbers are prefixed with a container identifier (i.e. numeral 1 for the packaging system 100 illustrated in Figs. 10 to 12 or numeral 2 for the packaging system 200 illustrated in Figs. 13 to 15). For example, the container 201 of the packaging system 200 illustrated in Figs. 13 to 15 corresponds to the container 101 of the packaging system 100 illustrated in Figs 10 to 12. 20 The insulated container 201 of the packaging system 200 illustrated in Figs. 13 to 15 has an base 203 that is bordered by a side wall 202. The base 203 and the side wall 202 form an open top housing that supports the water reservoir 210. The side wall 202 defines the internal boundaries of the housing. 25 The base 203 extends beyond the side wall 202 in the illustrated embodiment. An exposed strip of the base 203 extends around the edge of the side wall 202. The exposed strip of the insulated floor creates a peripheral mating surface 208 for the perimeter wall 232 of the cover 230. 30 The water reservoir 210 illustrated in Figs. 13 to 15 has a stepped peripheral wall 214. A lower portion of the stepped peripheral wall 214 is received within 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -24 the open top housing defined by the container 201. A significant portion of the water reservoir 210 extends above the side wall 202 of the container 201 in the illustrated embodiment. 5 The water reservoir 210 is supported by a top surface 204 of the side wall 202. An intermediate surface of the reservoir peripheral wall 214 (created by the step increase in the water reservoir perimeter) seats with the top surface 204 of the side wall 202 of the container 201. A coolant compartment 205 is formed between the water reservoir 210 and the base 203 of the container 201 by the io unequal depth of the respective components. An internal surface of the reservoir peripheral wall 214 incorporates an insert support 212. The insert support 212 receives a flower insert 220 and supports the insert 220 over the open top of the water reservoir 210. The illustrated is insert support 212 is formed from four recessed ledges that extend between adjacent sections of the perimeter wall 214 (only one section of the support is visible in Fig. 13). The flower insert 220 seats with the insert support 212 just below the open top of the water reservoir 210. 20 The packaging system 200 has an insulated cover 230 that seats with the mating surface 208 of the container 201. The illustrated cover 230 comprises an insulated ceiling 233 and an insulated side wall 232. The side wall 232 of the cover 230 depends from the insulated ceiling 233 and encloses the water reservoir 210 and base side wall 202 when the packaging system 200 is 25 assembled. The floor 203 of the container 201, side wall 232 of the cover 230 and cover ceiling 233 all incorporate an insulating layer in the illustrated embodiment. 30 A fifth embodiment of a cut flower packaging system 300 is illustrated in Fig. 16. The packaging system 300 has the same container 101 and cover 130 as the packaging system 100 illustrated in Figs. 10 to 12. A plurality (in the form 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15 -25 shown two) individual water reservoirs 310 and associated flower inserts 320 are depicted above the container 101. The illustrated water reservoirs 310 have a similar structure to the reservoir 110 5 illustrated in Figs. 10 to 12. However, the peripheral lip 311 does not extend around the entire perimeter of the individual reservoirs 310. The peripheral lip 311 projects from opposing sides of the respective reservoirs 310 co-extend with the longitudinal sides of the container 101. The individual flower inserts 320 sit with the respective reservoirs 310. 10 Alterations and modifications as will be obvious to those skilled in the art are intended to be incorporated within the scope hereof as defined in the accompanying claims. is From the foregoing, it will be appreciated that various embodiments of the present disclosure have been described herein for purposes of illustration, and that various modifications may be made without departing from the scope and spirit of the present disclosure. Accordingly, the various embodiments disclosed herein are not intended to be limiting, with the true scope and spirit 20 being indicated by the following claims. In the claims which follow and in the preceding description, except where the context requires otherwise due to express language or necessary implication, the word "comprise" or variations such as "comprises" or "comprising" is used in 25 an inclusive sense, i.e. to specify the presence of the stated features but not to preclude the presence of addition of further features in various embodiments of the process and product. 6923975_1 (GHMatters) P90096.AU. 1 GEORGINA 21/09/15