AU2013101787A4

AU2013101787A4 - Information and/or advertising on a drink vessel

Info

Publication number: AU2013101787A4
Application number: AU2013101787A
Authority: AU
Inventors: Anthony Kenneth Meixner
Original assignee: Individual
Current assignee: Individual
Priority date: 2012-06-04
Filing date: 2013-06-04
Publication date: 2017-08-03
Anticipated expiration: 2021-06-04
Also published as: AU2013206225A1

Abstract

INFORMATION AND/OR ADVERTISING ON A DRINK VESSEL Abstract A drink vessel (10) comprising a body (11) having a bottom (13), the bottom (13) having text (15) and/or graphic thereon being an answer (15), information, entertainment, motivational or any combination thereof.

Description

INFORMATION AND/OR ADVERTISING ON A DRINK VESSEL Field of the Invention

The present invention relates to providing information and/or advertising on a drink vessel.

The invention has been developed primarily for use in drink vessels and will be described hereinafter with reference to this application. However, it will be appreciated that the invention is not limited to this particular field of use.

Background of the Invention

The present invention seeks to provide an advantageous improvement or at least an alternative.

Summary of the Invention

According to a first aspect, the present invention provides a drink vessel comprising a body having a bottom, the bottom having text and/or graphic thereon being an answer, information, entertainment, motivational or any combination thereof.

Preferably, the text and/or graphic is directly applied, printed or formed to the bottom of the drink vessel.

Alternatively, the text and/or graphic is applied, printed or formed on a label which is attached to the bottom of the drink vessel.

Preferably, the text and/or graphic is covered with a removable cover Preferably, the removable cover is a peelable cover.

Preferably, the drink vessel is for an alcoholic drink.

Preferably, the drink vessel is a bottle, can and/or box.

Alternatively, the drink vessel is for a non-alcoholic drink.

Preferably, the label is removable from the drink vessel.

Preferably, the label is reattachable to another surface.

The present invention also provides a set of drink vessels according to the above, wherein each drink vessel includes a text and/or graphic substantially different to that of the other drink vessels.

The present invention provides a label comprising a sheet material having a front surface and a rear surface, the front surface having text and/or graphic thereon being an answer, information, entertainment, motivational or any combination thereof, the rear surface being adapted to be attachable to an external surface of a drink vessel.

Preferably, the label further comprises a removable cover.

Preferably, the removable cover is a peelable cover.

Preferably, the label is adapted to be applied to the bottom of a drink vessel.

Preferably, the label is removable from the drink vessel.

Preferably, the label is reattachable to another surface.

The present invention provides a drink vessel comprising a body, the body having text and/or graphic thereon being an answer, information, entertainment, motivational or any combination thereof, the text and/or graphic being covered by a removable cover.

The present invention provides a drink vessel comprising a body having an opening covered by a cap or lid, an inside surface of the cap or lid having text and/or graphic thereon being an answer, information, entertainment, motivational or any combination thereof.

Preferably, the text and/or graphic is covered by a removable cover.

Other aspects of the invention are also disclosed.

Brief Description of the Drawings

Notwithstanding any other forms which may fall within the scope of the present invention, preferred embodiments of the present invention will now be described, by way of examples only, with reference to the accompanying drawings in which:

Fig. 1 is a schematic front view of a drink vessel in accordance with a preferred embodiment of the present invention; and

Fig. 2 is a bottom view of the drink vessel.

Description of Embodiments

It should be noted in the following description that like or the same reference numerals in different embodiments denote the same or similar features.

Figures 1 and 2 show a drink vessel 10 in accordance with a preferred embodiment of the present invention. The drink vessel 10 is a beer bottle having a body 11 with a top opening 12 and a bottom 13. labels 14 as is known are typically applied to the body 11.

When people are faced with difficulties, facing a tough decision or simply enjoying life, most people typically “go to the bottle”, which is a colloquial way of saying they drink an alcoholic drink such as beer or wine. There is a saying that “There are no answers at the bottom of a bottle” for people who seek solutions to their issues via drinking alcohol.

The applicant however seeks to provide such “answers” to consumers in a fun, informative and interactive manner. In the present invention, a text 15 in the form of a random “answer” is provided to the bottom 13 of a bottle 10. Such answer 15 can be directly printed, applied or finned to the bottom 13 or the answer 15 can be printed on a label 16 which is applied to the bottom 13.

In a typical case of beer with twenty four bottles 10, twenty four random different answers 15 can be provided to the bottoms 13 of the bottles 10. Each user in use picks a random bottle 10 and then asjf their specific question such as:

Should I go and talk to that girl ?

Should I go home?

Should I leave my girlfriend?

Should I quit my job? 1

Typical “answers” 15 provided on the bottom 13 can include one or more of the following:

It is certain

It is decidedly so

Without a doubt ;

Yes— definitely You may rely on it As I see it, yes Most likely j 1 .

Outlook good

Signs point to yes J

Yes

Reply hazy, try again Ask again later Better not tell you now Cannot predict now Concentrate and ask again Don't count on it My reply is no My sources say no Outlook not so good Why not only young once Very doubtful Go for it!

Don’t bother! j

In this manner, the user, whilst relaxing and de-stressing with a drink can have fun and can follow the “answer” which may lead to opportunities. At the least, it provides a point of discussion for a number of users who each possess an “answer” at the bottom of their bottles and such users can compare “answers”. The “answer” in some cases may not provide a practical use to the user apart from providing entertainment and fun.

In other embodiments, the text 15 can be a motivational quote which replaces the answers above or is added thereto. Examples of such motivational quotes include: "Always do what you are afraid to do." “Take calculated risks. That is quite different from being rash.” “Storms make oaks take roots.” “If you do not hope, you will not find what is beyond your hopes.” “Seek the lofty by reading, hearing and seeing great work at some moment every day.” “The only way of finding the limits of the possible is by going beyond them into the impossible.” “Without inspiration the best powers of the mind remain dormant. There is a fuel in us which needs to be ignited with sparks.” “And all may do what has by man been done.” “Work spares us from three evils: boredom, vice, and need.” “Men's best successes come after their disappointments.*1 “The best way out is always through.” “Do not wait to strike till the iron is hot; but make it hot by striking.” “Nothing will ever be attempted if all possible objections must first be overcome.” “Fortune favours the brave.” “He who hesitates is lost.”

Also, the text 15 can be information and/or advertising which replaces the above or is added thereto. Examples of possible helpful information and/or advertising include:

Need a new look? plasticsurgery.org.au

Bad teeth? Dentist.com.au

Bit sore all over? massage.com.au

Getting a bit rounder? meetyourpersonaltrainer.com.au

Help is available. Call Lifeline 131114.

The present invention thus provides an answer, entertainment, motivation, or information to the user or any combination thereof in a funny and light hearted manner, which provides the user with an interactive experience with the bottle. The user is provided with excitement and anticipation as to what the answer will be or what the next answer will be, when the user selects a bottle from the refrigerator or an ice box cooler (such as an ESKY). The user will want to pick the “right bottle” with the “right answer” from a number of other bottles, instead of normally just picking any bottle as in the past as they are all identical. The present invention thus provides a number of advantages. Further, the bottle or drink manufacturer may charge for the advertising and thus create a revenue stream.

In a modified embodiment, the text 15 can be covered by a removable cover, such as a peelable cover. This provides even more surprise and anticipation for the user and avoids “cheating” such as when a user reads the text on the bottom of bottles to search for a personally acceptable answer.

Additionally, the text 15 can be replaced or provided with a graphic, such as an artistic drawing or an “emoticon” which is a representation of a facial expression such as A happy face: © A sad face: ®

In other embodiments, the text and/or graphic can be applied to other portions of the drink vessel as desired, such as on the sides of the body portion (for example if the text and/or graphic is provided with a peelable cover) or under the cap/lid of the drink vessel.

It is apparent that the present invention is also applicable to other vessels such as beer cans, wine bottles, pre-mixed bottles, pre-mixed cans, soft drink bottles and soft drink cans. Preferably, such vessels are sold in multiple packs as a set (e.g. case of beer) and different “answers” are provided for each vessel.

The present invention also provides a label comprising a sheet material having a front surface and a rear surface, the front surface having text and/or graphic thereon being an answer, information, entertainment, motivational or any combination thereof, the rear surface being adapted to be attachable to an external surface of a drink vessel.

In this embodiment, the label is preferably removable from the drink vessel and attachable to another surface as desired, such as the user’s clothing to encourage the user to act on their received “answer”.

If desired, the label can also extend around base portions of the body as well as the bottom of the drink vessel.

Interpretation

Embodiments:

Reference throughout this specification to “one embodiment” or “an embodiment” means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, appearances of the phrases “in one embodiment” or “in an embodiment” in various places throughout this specification are not necessarily all referring to the same embodiment, but may. Furthermore, the particular features, structures or characteristics may be combined in any suitable manner, as would be apparent to one of ordinary skill in the art from this disclosure, in one or more embodiments.

Similarly it should be appreciated that in the above description of example embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description of Specific Embodiments are hereby expressly incorporated into this Detailed Description of Specific Embodiments, with each claim standing on its own as a separate embodiment of this invention.

Furthermore, while some embodiments described herein include some but not other features included in other embodiments, combinations of features of different embodiments are meant to be within the scope of the invention, and form different embodiments, as would be understood by those in the art. For example, in the following claims, any of the claimed embodiments can be used in any combination.

Different Instances of Objects

As used herein, unless otherwise specified the use of the ordinal adjectives “first”, “second”, “third”, etc., to describe a common object, merely indicate that different instances of like objects are being referred to, and are not intended to imply that the objects so described must be in a given sequence, either temporally, spatially, in ranking, or in any other manner.

Specific Details

In the description provided herein, numerous specific details ire set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In other instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

Terminology

In describing the preferred embodiment of the invention illustrated in the drawings, specific terminology will be resorted to for the sake of clarity. However, the invention is not intended to be limited to the specific terms so selected, and it is to be understood that each specific term includes all technical equivalents which operate in a similar manner to accomplish a similar technical purpose. Terms such as "forward", "rearward", "radially", "peripherally", "upwardly", "downwardly", and the like are used as words of convenience to provide reference points and are not to be construed as limiting terms.

Comprising and Including

In the claims which follow and in the preceding description of the invention, except where the context requires otherwise due to express language or necessary implication, the word “comprise” or variations such as “comprises” or “comprising” are used in an inclusive sense, i.e. to specify the presence of the stated features but not to preclude the presence or addition of further features in various embodiments of the invention.

Any one of the terms: including or which includes or that includes as used herein is also an open term that also means including at least the elements/features that follow the term, but not excluding others. Thus, including is synonymous with and means comprising.

Scope of Invention

Thus, while there has been described what are believed to be the preferred embodiments of the invention, those skilled in the art will recognize that other and farther modifications may be made thereto without departing from the spirit of the invention, and it is intended to claim all such changes and modifications as fall within the scope of the invention. For example, any formulas given above are merely representative of procedures that may be used. Functionality may be added or deleted from the block diagrams and operations may be interchanged among functional blocks. Steps may be added or deleted to methods described within the scope of the present invention.

Although the invention has been described with reference to specific examples, it will be appreciated by those skilled in the art that the invention may be embodied in many other forms.

Industrial Applicability

It is apparent from the above, that the arrangements described are applicable to the packaging and advertising industries.

Claims

Claims The claims defining the invention are as follows:

1. A drink vessel comprising a body having a bottom, the bottom having text and/or graphic thereon being an answer, information, entertainment, motivational or any combination thereof.
2. The drink vessel of claim 1 wherein the text and/or graphic is directly applied, printed or formed to the bottom of the drink vessel.
3. The drink vessel of claim 1 wherein the text and/or graphic is applied, printed or formed on a label which is attached to the bottom of the drink vessel.
4. The drink vessel of claim 1 wherein the text and/or graphic is covered with a removable cover
5. The drink vessel of claim 4 wherein the removable cover is a peelable cover.
6. The drink vessel of claim 1 wherein the drink vessel is for an alcoholic drink.
7. The drink vessel of claim 6 wherein the drink vessel is a bottle, can and/or box.
8. The drink vessel of claim 1 wherein the drink vessel is for a non-alcoholic drink.
9. The drink vessel of claim 3 wherein the label is removable from the drink vessel.
10. The drink vessel of claim 9 wherein the label is reattachable to another surface.
11. The drink vessel of claim 1 wherein the label is substantially waterproof.
12. A set of drink vessels according to any one of claims 1 to 1, wherein each drink vessel includes a text and/or graphic substantially different to that of the other drink vessels.
13. A label comprising a sheet material having a front surface and a rear surface, the front surface having text and/or graphic thereon being an answer, information, entertainment, motivational or any combination thereof, the rear surface being adapted to be attachable to an external surface of a drink vessel.
14. The label of claim 13 wherein the label further comprises a removable cover.
15. The label of claim 14 wherein the removable cover is a peelable cover.
16. The label of claim 13 wherein the label is adapted to be applied to the bottom of a drink vessel.
17. The label of claim 13 wherein the label is removable from the drink vessel.
18. The label of claim 17 wherein the label is reattachable to another surface.
19. The label of claim 13 wherein the label is substantially waterproof.
20. A drink vessel comprising a body, the body having text and/or graphic thereon being an answer, information, entertainment, motivational or any combination thereof, the text and/or graphic being covered by a removable cover.
21. A drink vessel comprising a body having an opening covered by a cap or lid, an inside surface of the cap or lid haying text and/or graphic thereon being an answer, information, entertainment, motivational or any combination thereof.
22. The drink vessel of claim 21 wherein the text and/or graphic is covered by a removable cover.
23. A drinking vessel substantially as herein described with reference to the accompanying drawings.