AU2005232338A1 - Method and apparatus for displaying articles for sale within a shelf structure - Google Patents

Description

WO 2005/099523 PCT/AU2005/000546 1 METHOD AND APPARATUS FOR DISPLAYING ARTICLES FOR SALE WITHIN A SHELF STRUCTURE TECHNOLOGICAL FIELD This invention relates to a method and apparatus for managing the display of 5 articles for sale in a supermarket or the like with the aid of a modular shelving arrangement. BACKGROUND ART Presently there are a great many steps and large quantities of packaging material required in order to make available to the purchasing public articles for consumption 10 or alternative uses. Take for example the current management of having a packet of biscuits made available for sale on a supermarket shelf or the like from its point of manufacture within a factory or the like. Generally such a management system requires that once the individual biscuits are 15 wrapped into a sealed package, each of these packs are then re-handled to be stored in most commonly a cardboard container or box. Therefore at least the first step in handling the processed article, in this example, of a packet of biscuits, will involve the packing of a series of these biscuits packets into a carton or box. This box needs to be sealed which can be achieved by 20 passing it through an appropriately designed machine to carry out that task or alternatively have an individual or robot available with the means to apply tape or the like to secure the carton or box closed. Once the box has been sealed the box itself will require further handling by then being stacked on a pallet or the like, where it will wait until the pallet itself has 25 received enough boxes for a complete load. The pallet with the series of boxes thereon is then wrapped and then sealed and placed in storage for on forwarding to a warehouse or the like of a supermarket that has ordered a particular quantity of these biscuits.

WO 2005/099523 PCT/AU2005/000546 2 The pallet full of boxes containing the individual packets of biscuits remains at the warehou or some kind of storage facility of the supermarket until it is required to be stacked on the shelf or the like within the aisles of the supermarket. When the individual packets of biscuits are required, the individual boxes will have to be 5 opened and then brought to that place along the aisle of the supermarket, and each individually hand-packed or the like into the existing shelf structure making up the aisle. Problems with such an arrangement are numerous. The individual biscuits require not only the packaging to secure them together as 10 the one item "i.e. as a packet of biscuits" but also the further requirement of at least the carton or box to which the packet is placed into, the pallet in order to transport the cardboard boxes, as well as a shelf structure within the supermarket in order to display the packet of biscuits thereon. Therefore beyond the package of biscuits itself, there still is a requirement for a 15 carton box, pallet or the like, as well as an existing shelf structure within the aisle of a supermarket or the like, in order to display this article to the relevant purchasing public for sale. It is therefore an object of the present invention to provide a method and apparatus for managing the display of articles for sale in a supermarket or the like 20 without the need of packing individual items for sale within a container or the like that then has to be re-opened before the said items can be made available to the purchasing public for sale. A further object of this invention is to overcome or least substantially ameliorate some of the disadvantages and shortcomings of the conventional management of 25 the material handling of articles for sale from the location of manufacture to their display for purchase in a supermarket or the like, or alternatively, at least provide the public with an improved method and apparatus adapted to minimize or at least make more convenient the method, means and apparatus required to bring an article to display for sale from its point of manufacture to the supermarket or the like. 30 WO 2005/099523 PCT/AU2005/000546 3 SUMMARY OF THE INVENTION Accordingly, in one form of the invention there is provided a shelf structure having two or more module units vertically arranged, said module units adapted to receive individual articles at said articles location of 5 manufacture or completion for usability, said articles ultimately to be displayed for purchase in a supermarket or the like from said module unit, said module unit having: a main body with at least one hollow section that defines an article storage location, at least one of an under side surface and/or an upper side load support surface, 10 said upper load support surface adapted to vertically engage and support an adjacent underside module unit, such that when the or each module unit is stacked in a vertical arrangement, said arrangement forms a self-shelf structure of which individual items displayed within the or each module unit are freely accessible by members of the purchasing 15 public. In preference each shelf structure includes five module units that are vertically arranged in a column. Preferably the or each column is adapted to laterally engage an adjacent column, such that, the or each column is adapted to form an array of columns within an aisle 20 of a supermarket or the like. An advantage of such an arrangement is that the individual module units by becoming available at the location of manufacture of an article, that will ultimately be displayed for purchase in a supermarket or the like, means that intermediate packaging and material handling arrangements can be avoided to more 25 conveniently and cost effectively make products available within a supermarket or the like.

WO 2005/099523 PCT/AU2005/000546 4 Advantageously the module unit replaces the need for a carton box or the like as the individual articles are now handled directly into the module unit which itself will form part of the shelf structure. Advantageously as the or each module unit is adapted to vertically engage an 5 adjacent module unit, consecutively stacked module units can form a column which will be similar in functionality to a conventional shelf structure existing within a supermarket or the like. Preferably the module unit is adapted to engage a transfer means, for example the forks of a fork list truck. 10 Advantageously this feature means that a pallet or the like is now no longer required. The stack of vertically aligned module units are therefore easily transportable directly to the supermarket or alternatively for temporary storage in the supermarket's warehouse or the like. Once the item for sale needs to be 15 displayed for sale in the supermarket, the module units can then be simply brought directly out into the aisle of the supermarket so as to form part of the overall shelving arrangement in the aisle. Advantageously the individual module units vertically aligned to form the column provide for their own inherent shelving arrangement. Hence there needs to be no 20 existing shelving arrangement that currently exists in the supermarket or the like. For example, presently individual packets of biscuits would need to be removed from a box or the like and then placed on a shelf in the aisle of the supermarket. Advantageously in this invention it is the module unit themselves that forms this shelf structure. 25 Hence the module unit of this invention has accepted the packet of biscuits from the location of manufacture and has handled the same packets of biscuits all the way up and including the display thereof in the supermarket or the like, for their ultimate purchase by members of the public.

WO 2005/099523 PCT/AU2005/000546 5 In a further form of the invention, the shelf structure created by the module units includes an external framework, which forms a skeleton or the like arrangement within an aisle of a supermarket. This external arrangement is characterized by being divided up into individual ribs 5 or grooves where each rib or groove is adapted to slideably receive individual module units or columns of module units. An advantage of this further form of the invention is that the external casing or skeleton arrangement of the framework for the shelf allows for the slidable withdrawal of one module unit with respect to an adjacent or another module unit for 10 the reshuffling of modules units within the column. For example, the bottom module unit could be replaced by that module unit at the top or alternatively a module unit in the third position within the vertical column could be replaced by the bottom module or vice versa. In this form of the invention the same essential theme remains whereby it is the 15 module unit which receives from the point of manufacture that article which needs to be displayed for sale in the supermarket, with the said module unit forming the shelf structure of which this particular item for sale will ultimately be displayed. Preferably in one further embodiment of the invention the individual module units are characterized by a series of grooves and ridges which correspond with similar 20 defining grooves and ridges in an adjacent module unit so that when such module units are vertically arranged the mating relationship between the grooves and ridges of said module units assists in stabilizing the unit from lateral or horizontal movement. Still further, preferably the side panels of each module unit include substantially 25 along at least part of its external facing grooves and ridges which are defined for a matching mating relationship with an adjacent unit when said module units are positioned side by side. Preferably still further, each module unit has the side panels characterized by mating upper and lower shoulders that provide for a mating relationship when 30 module units are vertically stacked one upon the other.

WO 2005/099523 PCT/AU2005/000546 6 An advantage of such an arrangement of including corresponding ridges and grooves throughout various parts of the module unit is that such features provide an inherent adaptability for the module units to be placed in close proximity and remain fixed in place from both vertical and lateral perspective. 5 The mating between the grooves and ridges establishes a comfortable type friction or snap fit which only becomes disengagable when the module units are deliberately separated by a user. Nonetheless, it is to be appreciated by a person skilled in the art that grooves and ridges are just one way of establishing a corresponding mating type fit between 10 adjacent and side by side module units. The characterization of this particular feature of the invention is the fact that there is some type of interaction between the various panels of the module unit so as to provide a nesting or the like stacking arrangement with one module unit with respect to the other to provide for greater stability. 15 In a further form of the invention the panels making up said module unit are each removable individually and independently so as to provide access to the hollow section that defines the article storage location. An advantage of such an arrangement is the various panels that make up the main body of the module unit can be independently extracted or drawn from the module 20 unit allowing access to the hollow section that defines where the articles are stored. Advantageously, for example in some instances the top panel could be removed whereby access to the hollow section allows an article to be loaded in by this direction. Once loading has been completed and the products are ready to be stored in the module unit the top panel can then be replaced and retracted back 25 into the module unit. Again, advantageously when the module unit becomes vertically arranged in a shelf type structure within the supermarket instead of the top panel being removed, the front panel or even the side panel can be removed allowing access to the articles stored therein the module unit via these particular phases.

WO 2005/099523 PCT/AU2005/000546 7 In a further form of the invention the module units are adapted to receive frozen refrigerated products by having the underside surface perforated so as to allow the refrigerated air flow to pass there through. Preferably, additional ventilation recesses are located on the back panel of the 5 module unit. Preferably the modular unit is collapsible. In preference, the or each module unit includes a coding means in order to identify the product and quantity within said module unit. 10 Presently when a supermarket or the like makes an order, for example, 10,000 packets of biscuits, it only knows that this order is being satisfied once the 10,000 biscuits have been delivered to a particular location, more than likely to the supermarket's warehouse or other storage area. The problem with this arrangement is that in order to verify that the order has been 15 fulfilled it is not possible to have parts of these 10,000 biscuits going directly to several locations, for example two or more supermarket retail outlets. If a major supermarket having outlets across the country were to order 10,000 biscuits it would not know if the order has been fulfilled if 3,000 went directly to two locations and 4,000 to one final location. 20 However, by having a coding means on each module unit and acknowledging this code once the module unit is received at a specific outlet of the supermarket, central communication means will be able to store the information so as to confirm that the overall order has been completed. For example, if 5,000 packets of biscuits were handled into the module units and 25 then sent to one particular supermarket outlet while the remaining 5,000 were put in a separate series of module units for delivery to another outlet, the coding means on each module unit once acknowledged by the particular supermarket outlet could then communicate with the one central processing means to confirm that delivery and fulfillment of the overall order by the supermarket had been achieved.

WO 2005/099523 PCT/AU2005/000546 8 Advantageously under this management of the articles for display in the supermarket, bulk orders can be made by supermarkets without the need of first having to send the order to the essential distribution point for on-forwarding to individual outlets. Under the coding means provided with the module units, no 5 central delivery point is required as each individual supermarket can acknowledge that delivery has been made. In a further form of the invention there is a method for managing the display of articles for sale in a supermarket or the like with the aid of individual module units, said method including the following steps: 10 packing of those articles for display in the supermarket or the like into the module unit at the location of said articles original complete manufacturing or processing, arranging said module units vertically so as to form a single column or the like, transporting vertically arranged module units to a storage or waiting location, either within a supermarket or the like, or at a suitable warehouse or the like, 15 placing said vertically arranged module units within an aisle of a supermarket so as to display said articles for sale to the purchasing public. DETAILED DESCRIPTION OF THE INVENTION For a better understanding of the invention it will now be described in relation to preferred embodiments, which shall be described with the assistance of drawings 20 wherein: Figure 1 is a schematic view of the prior art management system for the display of articles for sale in a supermarket or like from the point of manufacture to making the article available in the shelf of a supermarket, Figure 2a is a perspective view of the module unit making up the shelf structure in 25 one preferred embodiment, Figure 2b is Figure 2a with individual packets of biscuits stored therein, WO 2005/099523 PCT/AU2005/000546 9 Figure 2c is figure 2a with a divider member separating different storage compartments within the module unit, Figure 3 shows a column of module units vertically arranged, Figure 4 shows the module units having a cover over the exposed hollow section 5 and including a coding means of identifying the quantity and the like of the articles stored within the module unit, Figure 5 shows two columns of module units back-to-back and wrapped together and ready for transport from the location of manufacture of the articles contained within the module units ready for display in a supermarket or the like, 10 Figure 6 shows a further preferred embodiment of the invention whereby a skeletal shelf arrangement is included as part of the module system that is able to slideably receive a column of module units and individually, if required, support independent module units, Figure 7 is a schematic view of the series of steps required to make available an 15 article for sale in a supermarket or the like from its location of manufacture to the supermarket shelf or the like. Figure 8 is a perspective view of a further preferred embodiment of a particular module unit making up the invention. Figure 9 shows a further preferred embodiment of a module unit which is adapted 20 to receive frozen and refrigerated articles for storage therein. Figure 10 is a front perspective view showing a further preferred embodiment of the invention whereby the module units of figure 8 are vertically stacked one with respect to the other to form a column. Figure 11 is a perspective view showing the arrangement of the module units in 25 figure 8 vertically stacked as in figure 8 and then in arrangement with columns both side by side and end to end. Referring to the drawing now in greater detail, Figure 1 outlines schematically the conventional way in which articles for sale in a supermarket or the like are handled WO 2005/099523 PCT/AU2005/000546 10 from the location of manufacturing to being placed or packed within the shelf of an aisle within a supermarket. By way of example, in this preferred embodiment the articles to be managed for display for sale in a supermarket or the like are a pack of biscuits. However, the 5 person skilled in the art appreciates that any article could be displayed using this arrangement. Further, the articles need not be necessarily grocery orientated and could include non-consumable items, for example household utensils and the like. Packets of biscuits 10 travel along a conveyer 12 having been individually sealed as a package. A handler 14 is responsible for placing these individual packages of 10 biscuits 10 into a carton box 16, which then continues along the conveyer 12 to a machine 18 that is responsible for sealing the carton 16 closed. This carton containing the packets of biscuits 10 is then placed on a pallet 20, which is supported on a material handling lift 22 so as to receive a set amount of cartons 16 as represented at 24. The pallet 20 once filled with cartons 16 as shown at 25 15 is then normally sent to a central warehouse 26 where it is stacked to await on forward delivery to a particular supermarket outlet. Normally a truck 28 is loaded with the use of a forklift 30 and sends the filled pallet 20 to the storage area 32 of an individual supermarket outlet 34. When the packets of biscuits 10 need to be displayed in the supermarket 34 the 20 carton 16 is removed by a handler 36 who then unpacks the carton 16 and individually loads the packs of biscuits 0 into existing shelving 38 that make up an aisle 40 at the supermarket outlet 34. Referring now to the apparatus of a preferred embodiments of the invention, Figure 2a shows module unit 50. Module unit includes an upper load support 25 surface 52 which is adapted to accept and engage an under side surface 54of an adjacent module unit 50 in vertical arrangement. The under side 54 of the module unit 50 also includes engagement means 56 so as to be able to communicate with the transport means, for example forks of a forklift, so as to be able to move the module unit 50 or a plurality thereof to a separate location. 30 The module unit 50 includes an open hollow section 58 that is defined by opposed side panels 60, 62 back panel 64 and the respective inner surfaces 66, 68 of the upper load support surface 52 and under side 54.

WO 2005/099523 PCT/AU2005/000546 11 Figure 2b shows the packets of biscuits 10 being positioned within the hollow section 58 of the module unit 50. The packets of biscuits positioned within the hollow section 58 of the module 50 are readily accessible by members of the purchasing public wanting to buy such items when placed in the supermarket. 5 Figure 2c provides a further preferred item that includes a divider panel 70, which segregates the hollow section 58 up into separate compartments 72, 74. The advantage of having the divider panel 70 dividing the module unit 50 up into separate storage compartments 72, 74 is that a variety of articles, for example in this preferred embodiment packets of biscuits, can be stored within the one 10 module unit 50. It is to be appreciated by the person skilled in the art that a variety of divider type panels can be included into the module unit so as to create a series of separate compartments allowing independent articles to be stored and displayed there in the module unit 50. 15 Figure 3 shows the module units 50 vertically arranged as a single column 76. In some preferred forms of the invention this single column 76 forms the same column, which can be introduced within a shopping aisle at a supermarket outlet 34 for the immediate display of items, held there within the respective individual module units. 20 In a preferred embodiment as shown in Figure 4 covers 78 are attached to the module unit 50. The module unit also includes coding means 80 which identify the article and the quantity thereof to be displayed within the supermarket. Figure 5 shows the column of module units 76 placed back-to-back with an adjacent column 76. In this preferred embodiment the back-to-back column 76 are 25 wrapped with a suitable type flexible sheet for improved transport handling. The under side 54 and additional means 56 of the module unit 50 on the respective column 76 enables the module unit 50 to be engaged so as to move the column 76 from the location of manufacturing of the packets of biscuits 10 either directly to a supermarket outlet or to another storage location for on-forwarding ultimately to the 30 supermarket.

WO 2005/099523 PCT/AU2005/000546 12 Figure 6 shows a further preferred embodiment whereby in addition to the column of module units 50, a skeletal arrangement or framework 82 is included in the shelf structure. This skeletal shelf framework structure 82 is adapted to slideably receive either a full column 76 of individual module units but also by having the shelf 5 skeletal framework 82 including a series of grooves or ridges 84, allows it to individually receive and/or support individual module units 50. Referring now to Figure 7 and the method of managing the display of the packets of biscuits 10 to the aisle of the supermarket outlet 34 from the location of manufacture of the biscuits 10, there is a conveyor 90 that makes available packs 10 of biscuits 92 according to conventional means. A handler 94 also using conventional methods then packs these packets biscuits 92 directly into the module unit 96. Each module unit 96 forms a column 98 to which covers 100 are then all proceedingly fixed thereto. Each column 98 is then placed back-to-back with an adjacent column 98 where it is 15 then wrapped with flexible material and able to be then handled by a fork lift or the like 102 for delivery by a truck or the like 104 to a supermarket outlet 106. Once at the supermarket outlet 34 the columns 98 may then be separated and when required by a handler 108 brought out so as to be slideably inserted within an aisle of the supermarket 106. 20 Referring to figure 8 where a particular further embodiment of a module unit making up the shelf structure is detailed. The module unit 119 includes two side panels 120, 122 a base and front panel 124, 126 and top and base panels 128, 130. The module unit shown in figure 8 is such that panels 122 to 130 are each retractable or are able to be withdrawn from the module unit so as to expose the 25 hollow storage section 132. For example, it is possible to slide away the top panel 128 so as to allow access to the storage area 132. At the point of manufacturing or processing product can be packaged or loaded into the storage area 132 through the top of the module unit 119 by simply removing the top panel 128. When the product has been 30 packed into the module unit, the top panel 128 can then be returned to its position in the module unit 119.

WO 2005/099523 PCT/AU2005/000546 13 As shown in figure 10 the module unit 119 can be vertically stacked one on top of the other to complete a shelf structure that includes in this particular embodiment a column made up of 5 vertically stacked module units 119. As shown in figure 10 once product 134 is stored within the module unit 119 there 5 is still spacing 136 available for more traditional material handling equipment to access the modular unit 119 in order to lift or separate one module unit 119 from an adjacent or proceeding module unit 119. Nonetheless, as shown in figure 10 the side panels 120, 122 in this embodiment include apertures that extend along the breadth of each module unit 119 to which 10 material handling devices could access in order to engage the module unit 119 and transport it to a separate location. Referring also to figure 8 the various panels 120 to 130 may also include a series of ridges and grooves 138 and 140 which allow for a slideable type inter engagement with an adjacent or a side by side connecting module unit 119 so as 15 to fixably hold one module unit 119 with respect to the other module unit 119. Advantageously, the characteristic of having the mating grooves and ridges 138,140 on the external surfaces of the panels 120-130 provides for an inherent means of fastening one module unit 119 with respect to another either vertically in a column array or side by side in a series of vertical columns making up an aisle or the 20 like within a supermarket. Figure 8 also includes ventilation slits 142 which in this particular embodiment are placed on the front panel 124 of the modular unit 119. Nonetheless, as the person skilled in the art would appreciate such ventilation slits 142, apertures or the like could be inserted or defined on any of panels 120 to 130 25 of the module unit 119. The side panels 120,122 also include an upper edge or shoulder which allows an adjacent or upper module unit 119 to have part of its corresponding lower portion of the side panel 120, 122 to nest or snug fit between respective module units 119.

WO 2005/099523 PCT/AU2005/000546 14 Figure 10 best illustrates where the upper shoulder 144 of the module unit 119 can support the lower edge 146 of an adjacent module unit 119 stacked there upon. In addition to shoulder 144 to support an adjacent lower edge 146, there may also be a groove and recess present on such edges and shoulders to provide for a 5 mating relationship thereby securing the individual module units 119 in a more fixed and fastened position with respect to the other, both laterally and horizontally. In relation to figure 9 this particular preferred embodiment of the modular unit 150 includes a perforated base panel 152 so as to support and allow refrigerated air flow to pass there through with the assistance of ventilation slits 144 on the back 10 panel of this particular module unit 150. Figure 11 shows how the individual module units 119 of figure 8 can be vertically stacked one upon the other so as to form columns 160 with said columns 160 forming an aisle 162. Columns 164 can then be arranged at the opposed ends of columns 160. 15 Advantageously, as the module units 119 making up the end columns 164 can have the side panels removed when required access to articles stored in the module units 119 of column 164 can still be accessed from the same aisle 162. Still further, the various grooves and recesses that characterize the various panels 120 to 130 of the module units 119 allow for the fixing together of the separate 20 module units 119 into a shelf structure that can be defined as shown in figure 11 to include both columns 160 stacked side to side and columns 164 positioned end to end with respect to columns 160. It is to be appreciated by the person skilled in the art, that numerous variations and/or modifications may be made to this invention as shown in the specific 25 preferred embodiments without departing from the spirit or scope of the invention as described. Therefore, the present embodiments described above are to be considered in all respects as illustrative and not restrictive, particularly it can be appreciated that there are a variety of intermediate steps, apparatus and material handling ways in which 30 the module unit can ultimately end up as a shelving structure in the supermarket or the like.

WO 2005/099523 PCT/AU2005/000546 15 What is important to this invention is that at the location of manufacture articles or items that are to be displayed for sale in a supermarket are packed directly into a modular unit that will ultimately be the same unit that will be used in the supermarket outlet itself to displaying the article. 5 It is therefore the intention of this description to incorporate all such arrangements that can affect this direct packing of the articles into a module unit which will ultimately be used in the display of this same item within the supermarket or the like within a shelf structure.

Claims (14)

1. A shelf structure having two or more module units vertically arranged, said module units adapted to receive individual articles at said articles location of 5 manufacture, said articles ultimately to be displayed for purchase in a retail store from said module unit, said module unit including: a main body with at least one hollow section that defines an article storage location, said hollow section enclosed within a top panel, base panel, opposed side panels 10 and opposed front and back panels, said top panel adapted to vertically engage and support an adjacent base panel of an other module unit, transfer means adapted to engage a material handling device to move said module unit, 15 such that when the or each module unit is stacked in a vertical arrangement, said arrangement forms a shelf structure of which individual articles displayed within the or each module unit are freely accessible by members of the purchasing public in the retail store, once at least one of said panels of the module unit have been removed. 20

2. The shelf structure as in claim 1 wherein the module units are vertically arranged in a column.

3. The shelf structure of claim 2 wherein each column is adapted to laterally engage an adjacent column, such that an array of columns form an aisle or a part thereof in the retail store. 25

4. The shelf structure of claim 3 wherein the transfer means of the modular unit includes spacing in the modular unit to receive the tynes of a fork lift. WO 2005/099523 PCT/AU2005/000546 17

5. The shelf structure of claim 4 wherein the module units are characterized by a series of grooves and ridges which correspond with similar defining grooves and ridges of an adjacent module unit so that when such module units are vertically 5 aligned there is a mating relationship between the grooves and ridges of said module units to assist in stabilizing the mated module units from lateral or horizontal movement.

6. The shelf structure of anyone of claims 1 to 5 wherein the side panels of each module unit include external facing grooves and ridges which are defined for a 10 matching mating relationship with an adjacent modular unit external side panel when said module units are positioned side by side.

7. The shelf structure of anyone of claims 1to 6 wherein each module unit has the side panels characterized by mating upper and lower shoulders that provide for a mating relationship when module units are vertically stacked one upon the 15 other.

8. The shelf structure of anyone of claims 1to 7 wherein the panels making up said module unit are each removable individually and independently so as to provide access to the hollow section that defines the article storage location.

9. The shelf structure of anyone of claims 1 to 8 wherein the module units are 20 adapted to receive frozen refrigerated products by having the base panel perforated so as to allow the refrigerated air flow to pass there through.

10. The shelf structure of claim 9 wherein additional ventilation recesses are located on the back panel of the module unit.

11. The shelf structure of anyone of the preceding claims wherein each modular 25 unit is collapsible.

12. The shelf structure of anyone of the preceding claims wherein an external framework forms a skeleton support arrangement within an aisle of the retail store to slidably receive individual modular units. WO 2005/099523 PCT/AU2005/000546 18

13. The shelf structure according to anyone of the preceding claims wherein each module unit includes a coding means in order to identify the article and quantity within said module unit.

14. A method for managing the display of articles for sale in a retail store with the 5 aid of individual module units, said method including the following steps: packing of those articles for display in the retail store into the module unit at the location of said articles original complete manufacturing or processing, arranging said module units vertically so as to form a single column or the like, 10 transporting vertically arranged module units to a storage or waiting location, either within the retail store, or at a suitable warehouse of the retail store, placing said vertically arranged module units within an aisle of the retail store so as to display said articles for sale to the purchasing public. 15