AU2005100175A4 - Internally illuminated building display advertising medium & method - Google Patents

Description

AUSTRALIA

Patents Act 1990 COMPLETE SPECIFICATION INNOVATION PATENT INTERNALLY ILLUMINATED BUILDING DISPLAY ADVERTISING The following statement is a full description of this invention, including the best method of performing it known to me: Prepared by: Date: Pcref: Hanns Bergs 24 Feb 2005 my docs/BOLD/Patent Applications/Australia/Formal Innovation Application 24 Feb 2005 SINTERNALLY ILLUMINATED BUILDING DISPLAY ADVERTISING

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INTRODUCTION

T Marketers and advertisers continually seek to find advertising mediums that optimize 00 the reach, frequency and impact of their commercial brands or messages. This l innovation creates a brand new advertising medium through using the existing infrastructure of multi-story skyscraper buildings and controlling the internal light source thereof to convey a message when viewed from externally. This medium effectively delivers reach, frequency and impact and would therefore be considered a valuable advertising medium.

oDESCRIPTION The disclosed INTERNALLY ILLUMINATED BUILDING DISPLAY ADVERTISING o innovation utilizes internal illumination of multi-story buildings that conveys a ographic image or text message [2B] when the building elevations or fagades are viewed from externally.

The windows [2A] of the said multi-story buildings act as a light conduit, and transmit the internal illumination from inside to outside [Diagram The said windows can also block out the emittance of light from inside to outside, through the use of blinds; curtains or other such light blocking barriers [Diagram 2].

Through the co-ordination and orchestration of positioning light emitting and non-light emitting windows working together; it becomes possible to transmit simple graphic or text messages [hereafter referred to as 'The message'] to the exterior environment 2B]. The more windows and floors available to use in the building, the greater the size degree of detail one can generate in the message.

The visual effect is one of a simplified 'bitmapped' type transmission When utilized in the evening, this transmission is enhanced. The detail enhancement of graphic message is directly proportional to the distance from which the building is viewed ie: the message becomes clearer the further away from the building you are.

The benefits of such a display system is that a vast elevated area can be used to communicate commercial or non-commercial messages, which can be viewed up to vast distances or radius from the said building elevation/s, thereby reaching great numbers of people in a highly impactful and spectacular manner.

The invention may be better understood with reference to the illustrations of embodiments of the invention which: Diagram 1 is an elevation of a typical multi-story building/skyscraper showing how the controlled emitting of internal light source [particularly at night] can be used to generate a graphic image or text message when viewed from the exterior, which can also be replicated on the building's other facades/ elevations.

Diagram 2 shows how the blocking of internal light source can be controlled through the use of a blind; curtain or filter of sorts; which can be installed should the building not already have such said blocking mechanisms.

n Diagram 3 shows how the internal light source can be allowed to emit to the exterior Sthrough controlled use of an open blind; curtain or filter of sorts; as referred to in 0Diagram 2.

0 It should be noted that whilst the ideal or preferred method of light control would be through the turning on and/or off of selected window's lights [either manually or 0 through automated electric building systems]; it is acknowledged that the nature of N multi-story buildings [typically office blocks] do not always have an autonomous light source per window; therefore requiring the control of individual windows through alternative means such as blinds or equivalent light blocking devices. This increases n the degree of manual window emitting control required.

oWhere internal light source is the preferred means of emitting during dark or semio dark hours; the control of individualized light reflection or emitting from windows during lighter or daylight hours can be achieved through temporary tinting or oreflective application of either the interior or exterior of said windows N The colour of the emitting light can further be controlled or managed through the use of temporary coloured window filters and/or the use of coloured internal illumination eg: light bulbs or fluorescent lighting fittings.

A static light display can be enhanced by the manual or electronically managed switching on and off; or the dimming up and down of lights.