AU2005100124A4 - Container with Recess for Promotional Material - Google Patents

Description

2005 19:03 Wal iin ton-Dummer Sydney No.8753 3 P/001009 Regulation 3.2B

AUSTRALIA

Patents Act 1990 COMPLETE SPECIFICATION FOR AN INNOVATION PATENT Invention Title: CONTAINER WITH RECESS FOR PROMOTIONAL MATERIAL The invention is described in the following statement together with the best method of performing it known to us: Our Reference: 056003 COMS ID No: SBMI-01115336 Received by IP Australia: Time 19:02 Date 2005-02-10 2005 19:03 Wal ington-Dummer Sydney No.8759 P. 4 2 o CONTAINER WITH RECESS FOR PROMOTIONAL MATERIAL The present invention relates to promotional material

C)

provided with a consumer item.

BACKGROUND

ci Promotional material which is an attractive addition O to a consumer item is known to enhance sales and reinforce o brand name recognition. There is therefore a continual Ci 10 search for providing such promotional items for inclusion with the consumer product.

A desirable medium for providing a consumer with either or both entertainment and information is that which can be played on audio or audio-visual equipment, but such media has proved difficult to supply with cylindrical containers such as bottles.

It is an object of the present invention to address or at least ameliorate some of the above disadvantages.

BRIEF DESCRIPTION OF INVENTION In a first broad form of the invention there is provided a container adapted for retention of promotional material; said container provided with a recess for said retention of promotional material; said recess disposed along a side of said bottle.

COMS ID No: SBMI-01115336 Received by IP Australia: Time 19:02 Date 2005-02-10 2005 19:03 Wallinston-Dummer Sydney No.8759 P. -3- IV0 Preferably, said container is a blow-moulded bottle; said recess providing a flat surface with a retaining Smember projecting from said surface.

Preferably, said promotional material comprises rotatable media containing digitally encoded data; said (C media provided with a central aperture for engagement with o said retaining member.

i Preferably, said recess and said media are covered prior to use by a label applied to said bottle.

In a further broad form of the invention there is provided a promotional media for releasable retention in a recess provided at a side of a bottle.

Preferably, said media comprises a generally rectangular card; said card provided with a raised portion adapted for retention of digitally encoded data.

Preferably, said raised portion comprises a truncated portion of a disc; said disc adapted for rotation in a CD or DVD player.

Preferably, said disc has a diameter of Preferably, said disc has a diameter of 120mm.

Preferably, said digitally encoded data includes music.

COMS ID No: SBMI-01115336 Received by IP Australia: Time 19:02 Date 2005-02-10 Feb. 2005 19:03 Wal I i ton-Dum er Sydney No.8759 P. 6 4 VS Preferably, said digitally encoded data includes code 0 for a game playable on a computer.

CD)

SPreferably, said digitally encoded data includes product information.

Preferably, said disc is provided with indicia on an ci upper surface of said raised portion.

VA Preferably, said card is provided with indicia on a 0 0 surface of said card obverse to said raised portion.

In yet a further broad form of the invention there is provided a method of providing promotional material with a bottle; said method including the steps of: providing said bottle with a recess disposed along a portion of a side of said bottle, providing a retaining member projecting from a surface of said recess, providing said promotional material in the form of rotatable media containing digitally encoded data, releasably attaching said media to said retaining member by means of a central aperture provided in said media, COMS ID No: SBMI-01115336 Received by IP Australia: Time 19:02 Date 2005-02-10 lOFeb, 2005 ]9:03 Wallington-Dumf er Sydney ho.759 P. 7 applying a label to said bottle so as to cover said recess and said media prior to use.

BRIEF DESCRIPTION OF DRAWINGS Embodiments of the present invention will now be .described with reference to the accompanying drawings ci S wherein: Figure 1 is a perspective view of a preferred embodiment of a container with recess and promotional material prior to assembly, Figure 2 is a cross sectioned side view of the promotional material of Fig. 1, Figure 3 is an elevation view of the container of Fig.

1, assembled prior to use.

DETAILED DESCRIPTION OF PREFERRED EMODIMENTS With reference to Fig. 1, a container in the form of a blow-moulded bottle 10 is adapted to releasably retain promotional material in the form of media 11.

Bottle 10 is provided with a recess 12 disposed along a portion of a side of bottle 10. Recess 12 forms a generally rectangular depression 14 relative to the curved outer surface 16 of bottle 10, with the rear wall of the recess forming a flat surface 18.

Centrally positioned in depression 14 is a retaining member 20 projecting outwardly from flat surface 18.

COMS ID No: SBMI-01 115336 Received by IP Australia: Time 19:02 Date 2005-02-10 Feb. 2005 19:04 Wall igton-Dummer Sydney No -8759 P 8 6 SA Retaining member 20 is integral with the blow-moulded walls C- of the bottle and flat surface 18 and is shaped so as to Sreleasably retain media 11 by aperture 22.

o Retaining member 20 may take a number of forms familiar to those skilled in the relevant art of CD and DVD retaining structures. Thus for example, retaining member Smay comprise a segmented bollard-like structure (not shown), sufficiently resiliently deformable for aperture 22 o to pass over the head of the bollard and be retained by the urging outwardly of the head.

With reference to Figs. 1 and 2, media 11 in a first preferred embodiment, comprises a generally rectangular card 24 of a size coextensive with the flat surface 18 of depression 14, and with central aperture 22 sized to releasably attach to retaining member 20. A central raised portion of card 24 is in the form of a disc 26 truncated at sides 28. The diameter of disc 26 is adapted for.

rotation in the tray of a CD or DVD player and may be for media provided with a smaller bottle or 120mm for a large bottle.

Once media 11 has been attached to bottle 10 at the manufacturing stage, a label 15 is applied to at least a portion of the outer surface 16 of bottle 10 as shown in Fig. 3, sufficient to cover recess 12 so as to assist in retaining and protecting media 11 during storage, transport and prior to use. Label 15 is structured to be readily COMS ID No: SBMI-01115338 Received by IP Australia: Time 19:02 Date 2005-02-10 lOFeb. 2005 19:04 Wa Iingon-Du~mer Sydney No,8759 P. 9 -7- S openable by peeling overlapping portions of the label by means of pull tab 17. Label 15 is preferably provided with indicia alerting a potential purchaser of the bottle of the o presence of the media hidden behind the label.

Disc 26 and card 24 may be formed intergrally of the same material as indicated in Fig, 2, or alternatively, ci disc 26 may be laminated to card 24. In either case, the material of disc 26 is adapted for receiving digitally 0 oencoded promotional data in the circular portion of the ci disc defined by the limits of truncated sides 28.

Promotional data may take any of a number of formats including a selected single promoting a new music album, or an interactive game for play on a computer, for example.

Alternatively, the data may advertise the services or products of a sponsoring organization or retailer.

In addition to the digitally encoded promotional data on the disc potion 26 of the media, indicia of a promotional nature may be printed both on the disc portion and on the obverse face 30 of the card 24. Such indicia may include collectable images of sports stars and other celebrities for example.

The above describes only some embodiments of the present invention and modifications, obvious to those skilled in the art, can be made thereto without departing from the scope and spirit of the present invention.

COMS ID No: SBMI-01115336 Received by IP Australia: Time 19:02 Date 2005-02-10

Claims (4)

1. A container adapted for retention of promotional C) Smaterial; said container provided with a recess for said retention of promotional material. T 5

2. The container of claim 1 wherein said container is a ci Sblow-moulded bottle; said recess providing a flat surface with a retaining member projecting from said surface.

3. The container of claim 1 or 2 wherein said promotional material comprises rotatable media containing digitally encoded data; said media provided with a central aperture for engagement with said retaining member.

4. The container of any one of claims 1 to 3 wherein said recess and said media are covered prior to use by a label applied to said bottle. A method of providing promotional material with a container; said method including the steps of: providing said container with a recess disposed along a portion of a side of said container, providing a retaining member projecting from a surface of said recess, COMS ID No: SBMI-01115336 Received by IP Australia: Time 19:02 Date 2005-02-10 2005 19:04 Wallington-Dummer Sydney No 759 P I 9 providing said promotional material in the form of rotatable media containing digitally encoded data, releasably attaching said media to said retaining member by means of a central aperture provided in said media, applying a label to said container so as to cover said recess and said media prior to use. DATED: 10 February 2005 PRCMOTIONAL NOTIONS PTY LTD by their Patent Attorneys: WALLINGTON-DOMMER COMS ID No: SBMI-01115336 Received by IP Australia: Time 19:02 Date 2005-02-10