AU2003100760A4 - Method of marketing wine - Google Patents
Method of marketing wine Download PDFInfo
- Publication number
- AU2003100760A4 AU2003100760A4 AU2003100760A AU2003100760A AU2003100760A4 AU 2003100760 A4 AU2003100760 A4 AU 2003100760A4 AU 2003100760 A AU2003100760 A AU 2003100760A AU 2003100760 A AU2003100760 A AU 2003100760A AU 2003100760 A4 AU2003100760 A4 AU 2003100760A4
- Authority
- AU
- Australia
- Prior art keywords
- wine
- wine bottle
- coin
- neck
- bottle
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Ceased
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Description
P001 Section 29 Regulation 3.2(2)
AUSTRALIA
Patents Act 1990 COMPLETE SPECIFICATION INNOVATION PATENT Application Number: Lodged: Invention Title: METHOD OF MARKETING WINE The following statement is a full description of this invention, including the best method of performing it known to us: METHOD OF MARKETING WINE The present invention relates to a method of marketing wine through licensed restaurant or similar facilities where wine is purchased and consumed at the facility.
Conventionally at facilities of the aforementioned kind, a waiter generally or a specialist wine waiter (hereinafter generically referred to as a "wine waiter") will give to a customer a wine list or menu from which the customer may order one or more bottles of wine to be consumed with their meal. Wine waiters will commonly be asked for a recommendation and therefore have the ability to influence the sale of one company's wine relative to another despite the respective products being of a similar standard. The objective therefore of the present invention is to improve the likelihood that a wine waiter might recommend a particular company's wines relative to another in the foregoing environment thereby potentially improving sales at such venues.
Accordingly, the present invention provides a method of marketing wine at venues where wine is selected and consumed by a customer, said method involving placing recompense for the wine waiter in the form of a coin or a redeemable token in the neck region of a wine bottle in a position recoverable by the wine waiter opening the wine bottle, the coin or redeemable token not being readily recoverable without opening the wine bottle, whereby the wine waiter receives recompense for selling the wine to the customer.
Conveniently, the coin or redeemable token may be positioned between an outer end of a closure member positioned in the neck of the wine bottle and an inner surface of an outer closure covering surrounding the outer regions of the neck of the wine bottle. In another possible variant, the coin or redeemable token may be positioned at an inwardly located region of the closure member positioned in the neck of the wine bottle.
In accordance with a further aspect of this invention, there is provided a wine bottle including a region containing wine and a neck region for discharging wine there from normally closed by a closure member located in the neck region of the wine bottle, a coin or redeemable token being positioned in the neck region of the wine bottle and recoverable by a person opening the wine bottle but not being readily recoverable without opening the wine bottle. Conveniently, the coin or redeemable token may be positioned between an outer end of the closure member positioned in the neck of the wine bottle and an inner surface of an outer closure covering surrounding outer portions of the neck region of the wine bottle.
Preferably, the outer closure covering is of the type that will readily reveal tampering if an attempt is made to remove the coin or redeemable token without opening the wine bottle for consumption purposes.
The aforementioned method and product used in this method provides a means for compensating a wine waiter for recommending a particular wine product to customers over another that might be a similar standard or quality.
Preferred aspects and features of this invention will be apparent from the following description given in relation to the annexed drawing (Fig 1).
In the drawing a conventional wine bottle 10 is illustrated having a container portion 11 for retaining the wine and a neck region 12 for discharging wine when the bottle has been opened. The wine bottle would normally be closed by a closure member (such as a cork or its equivalent) fitted into the neck region 12. An outer covering 13 normally fits over the neck region 12 and would normally be fully or partially removed when the wine bottle is to be opened providing access to the inner closure member so that it can be removed by any conventional means. The present invention, in one preferred embodiment, proposes to place a coin or redeemable token 14 on the outer lip 15 of the neck region 12 of the bottle 10 such that it will be sandwiched between an inner surface of the outer covering 13 and the outer end of the closure member positioned within the neck region 12. In an alternative embodiment, the coin or redeemable token could be positioned at a more inwardly located position possibly by providing an appropriately constructed closure member.
The intention of the present invention is that wine packaged as described above would be marketed through venues where the wine would be provided by wine waiters to customers who would consume the wine at the venue after being opened by the wine waiter. The wine would normally be consumed at restaurants or the like in association with a meal. The provision of the coin or redeemable token provides some incentive for a wine waiter to recommend the particular wine against others that might be of a similar taste, quality or standard. The wine 3 waiter thus obtains a benefit as does the company producing the wine via increased sales.
Claims (4)
1. A method of marketing wine at venues where wine is selected and consumed by a customer, said method involving placing recompense for the wine waiter in the form of a coin or a redeemable token in the neck region of a wine bottle in a position recoverable by the wine waiter opening the wine bottle, the coin or redeemable token not being readily recoverable without opening the wine bottle, whereby the wine waiter receives recompense for selling the wine to the customer.
2. A method of marketing wine according to claim 1 wherein the coin or redeemable token is positioned between an outer end of a closure member positioned in the neck of the wine bottle and an inner surface of an outer closure covering surrounding the outer regions of the neck of the wine bottle.
3. A method of marketing wine according to claim 1 wherein the coin or redeemable token may be positioned at an inwardly located region of the closure member positioned in the neck of the wine bottle.
4. A wine bottle including a region containing wine and a neck region for discharging wine there from normally closed by a closure member located in the neck region of the wine bottle, a coin or redeemable token being positioned in the neck region of the wine bottle and recoverable by a person opening the wine bottle but not being readily recoverable without opening the wine bottle. A wine bottle according to claim 4 wherein the coin or redeemable token is positioned between an outer end of the closure member positioned in the neck of the wine bottle and an inner surface of an outer closure covering surrounding outer portions of the neck region of the wine bottle. DATED this 9th day of August 2003 PETER R. BROWN FAMILY VINEYARDS PTY LTD WATERMARK PATENT TRADE MARK ATTORNEYS 290 BURWOOD ROAD HAWTHORN VICTORIA 3122 AUSTRALIA UIP1043AU00 SKP/JC
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| AU2003100760A AU2003100760A4 (en) | 2003-09-10 | 2003-09-10 | Method of marketing wine |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| AU2003100760A AU2003100760A4 (en) | 2003-09-10 | 2003-09-10 | Method of marketing wine |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| AU2003100760A4 true AU2003100760A4 (en) | 2003-10-16 |
Family
ID=34069777
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| AU2003100760A Ceased AU2003100760A4 (en) | 2003-09-10 | 2003-09-10 | Method of marketing wine |
Country Status (1)
| Country | Link |
|---|---|
| AU (1) | AU2003100760A4 (en) |
-
2003
- 2003-09-10 AU AU2003100760A patent/AU2003100760A4/en not_active Ceased
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| FGI | Letters patent sealed or granted (innovation patent) | ||
| MK21 | Patent ceased section 101c(b)/section 143a(c)/reg. 9a.4 - examination under section 101b had not been carried out within the period prescribed |