AU2001288240A1 - Targeting ads to subscribers based on privacy-protected subscriber profiles - Google Patents

Targeting ads to subscribers based on privacy-protected subscriber profiles

Info

Publication number
AU2001288240A1
AU2001288240A1 AU2001288240A AU8824001A AU2001288240A1 AU 2001288240 A1 AU2001288240 A1 AU 2001288240A1 AU 2001288240 A AU2001288240 A AU 2001288240A AU 8824001 A AU8824001 A AU 8824001A AU 2001288240 A1 AU2001288240 A1 AU 2001288240A1
Authority
AU
Australia
Prior art keywords
privacy
subscriber profiles
subscribers based
targeting ads
protected subscriber
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2001288240A
Other languages
English (en)
Inventor
Charles A. Eldering
Herbert M. Lustig
John A. Schlack
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Expanse Networks Inc
Original Assignee
Expanse Networks Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Expanse Networks Inc filed Critical Expanse Networks Inc
Publication of AU2001288240A1 publication Critical patent/AU2001288240A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/231—Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion
    • H04N21/23106—Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion involving caching operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
    • H04N21/23608—Remultiplexing multiplex streams, e.g. involving modifying time stamps or remapping the packet identifiers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
    • H04N21/4344—Remultiplexing of multiplex streams, e.g. by modifying time stamps or remapping the packet identifiers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4662—Learning process for intelligent management, e.g. learning user preferences for recommending movies characterized by learning algorithms
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Marketing (AREA)
  • Computer Graphics (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Human Computer Interaction (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Security & Cryptography (AREA)
  • Game Theory and Decision Science (AREA)
  • Computing Systems (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
AU2001288240A 2000-08-10 2001-08-10 Targeting ads to subscribers based on privacy-protected subscriber profiles Abandoned AU2001288240A1 (en)

Applications Claiming Priority (9)

Application Number Priority Date Filing Date Title
US63554200A 2000-08-10 2000-08-10
US63554400A 2000-08-10 2000-08-10
US63553900A 2000-08-10 2000-08-10
US09635542 2000-08-10
US09635539 2000-08-10
US09635544 2000-08-10
US27861201P 2001-03-26 2001-03-26
US60278612 2001-04-26
PCT/US2001/025261 WO2002013112A1 (fr) 2000-08-10 2001-08-10 Ciblage d'annonces publicitaires vis-à-vis des abonnés sur la base de profils d'abonnés ne portant pas atteinte à la vie privée

Publications (1)

Publication Number Publication Date
AU2001288240A1 true AU2001288240A1 (en) 2002-02-18

Family

ID=27501230

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2001288240A Abandoned AU2001288240A1 (en) 2000-08-10 2001-08-10 Targeting ads to subscribers based on privacy-protected subscriber profiles

Country Status (2)

Country Link
AU (1) AU2001288240A1 (fr)
WO (1) WO2002013112A1 (fr)

Families Citing this family (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7260823B2 (en) 2001-01-11 2007-08-21 Prime Research Alliance E., Inc. Profiling and identification of television viewers
AU2003220636A1 (en) * 2002-03-13 2003-09-29 Aptimus, Inc. Method and system for placing offers using randomization
US9117217B2 (en) 2003-08-01 2015-08-25 Advertising.Com Llc Audience targeting with universal profile synchronization
US9928522B2 (en) 2003-08-01 2018-03-27 Oath (Americas) Inc. Audience matching network with performance factoring and revenue allocation
US9118812B2 (en) 2003-08-01 2015-08-25 Advertising.Com Llc Audience server
US7805332B2 (en) 2003-08-01 2010-09-28 AOL, Inc. System and method for segmenting and targeting audience members
US8150732B2 (en) 2003-08-01 2012-04-03 Tacoda Llc Audience targeting system with segment management
US8464290B2 (en) 2003-08-01 2013-06-11 Tacoda, Inc. Network for matching an audience with deliverable content
US9098868B1 (en) 2007-03-20 2015-08-04 Qurio Holdings, Inc. Coordinating advertisements at multiple playback devices
US7805373B1 (en) 2007-07-31 2010-09-28 Qurio Holdings, Inc. Synchronizing multiple playback device timing utilizing DRM encoding
US8060904B1 (en) 2008-02-25 2011-11-15 Qurio Holdings, Inc. Dynamic load based ad insertion
US8856908B2 (en) 2009-02-12 2014-10-07 Comcast Cable Communications, Llc Management and delivery of profile data

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5401946A (en) * 1991-07-22 1995-03-28 Weinblatt; Lee S. Technique for correlating purchasing behavior of a consumer to advertisements
NZ250926A (en) * 1993-02-23 1996-11-26 Moore Business Forms Inc Relational database: product, consumer and transactional data for retail shopping targeting
US5948061A (en) * 1996-10-29 1999-09-07 Double Click, Inc. Method of delivery, targeting, and measuring advertising over networks

Also Published As

Publication number Publication date
WO2002013112A1 (fr) 2002-02-14

Similar Documents

Publication Publication Date Title
AU2002236672A1 (en) Communication service with advertisement
AU2001249080A1 (en) Privacy-protected targeting system
AU2001230462A1 (en) Ofdm communication channel
AU2001285446A1 (en) Called party billing
AU2001255710A1 (en) Communication billing system
AU2001281410A1 (en) Discount telephone rates
AU2001282735A1 (en) Event-based advertisements
AU3333700A (en) An advertisement method using mobile communication
AU7082700A (en) Personal television channel system
AU2001236021A1 (en) Telephone terminal
AU2001282423A1 (en) Allocation of subcarriers to subscribers, using reed-solomon codes
AU2001289207A1 (en) Voice-enabled directory look-up
AU5560000A (en) Internet subscriber management
AU2064401A (en) Enhanced channel estimation
AU5060601A (en) Network packet tracking
AU2001259210A1 (en) Multi-lumen intravenous extension
AU2001286965A1 (en) Sodium channel modulators
AU2001271177A1 (en) Securing arbitrary communication services
AU2001288240A1 (en) Targeting ads to subscribers based on privacy-protected subscriber profiles
AU2001259129A1 (en) Locating antenna-provided communications services
WO2002009359A9 (fr) Fourniture de services de reseau de diffusion
AU3152500A (en) Side channel pump
AU2001240918A1 (en) Transfer of subscriber information to visited networks
AU5434900A (en) Method and arrangement relating to mobile packet networks
AU2001240800A1 (en) Secure services