AU2001278092A1 - Strategic marketing planning processes, marketing effectiveness tools and systems, and marketing investment management - Google Patents

Strategic marketing planning processes, marketing effectiveness tools and systems, and marketing investment management

Info

Publication number
AU2001278092A1
AU2001278092A1 AU2001278092A AU7809201A AU2001278092A1 AU 2001278092 A1 AU2001278092 A1 AU 2001278092A1 AU 2001278092 A AU2001278092 A AU 2001278092A AU 7809201 A AU7809201 A AU 7809201A AU 2001278092 A1 AU2001278092 A1 AU 2001278092A1
Authority
AU
Australia
Prior art keywords
marketing
tools
systems
strategic
effectiveness
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2001278092A
Inventor
Scott Engels
Jerry Howard
Aydin Keskiner
Tom Klein
Chris Malone
Lara Moore
Chris O'neill
Jim Phillips
Michael Sinclair
Dave Singleton
Sergio Zyman
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
ZYMAN MARKETING GROUP Inc
Original Assignee
ZYMAN MARKETING GROUP Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by ZYMAN MARKETING GROUP Inc filed Critical ZYMAN MARKETING GROUP Inc
Publication of AU2001278092A1 publication Critical patent/AU2001278092A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Human Resources & Organizations (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Educational Administration (AREA)
  • Theoretical Computer Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
AU2001278092A 2000-07-31 2001-07-31 Strategic marketing planning processes, marketing effectiveness tools and systems, and marketing investment management Abandoned AU2001278092A1 (en)

Applications Claiming Priority (11)

Application Number Priority Date Filing Date Title
US22237500P 2000-07-31 2000-07-31
US60222375 2000-07-31
US25742600P 2000-12-21 2000-12-21
US60257426 2000-12-21
US26696301P 2001-02-06 2001-02-06
US60266963 2001-02-06
US28004501P 2001-03-30 2001-03-30
US60280045 2001-03-30
US28771401P 2001-05-01 2001-05-01
US60287714 2001-05-01
PCT/US2001/023982 WO2002011037A1 (en) 2000-07-31 2001-07-31 Strategic marketing planning processes, marketing effectiveness tools and systems, and marketing investment management

Publications (1)

Publication Number Publication Date
AU2001278092A1 true AU2001278092A1 (en) 2002-02-13

Family

ID=27539839

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2001278092A Abandoned AU2001278092A1 (en) 2000-07-31 2001-07-31 Strategic marketing planning processes, marketing effectiveness tools and systems, and marketing investment management

Country Status (3)

Country Link
US (1) US20030033192A1 (en)
AU (1) AU2001278092A1 (en)
WO (1) WO2002011037A1 (en)

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Also Published As

Publication number Publication date
US20030033192A1 (en) 2003-02-13
WO2002011037A1 (en) 2002-02-07

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