AU2001272875A1 - Position-based advertisement broker - Google Patents

Position-based advertisement broker

Info

Publication number
AU2001272875A1
AU2001272875A1 AU2001272875A AU7287501A AU2001272875A1 AU 2001272875 A1 AU2001272875 A1 AU 2001272875A1 AU 2001272875 A AU2001272875 A AU 2001272875A AU 7287501 A AU7287501 A AU 7287501A AU 2001272875 A1 AU2001272875 A1 AU 2001272875A1
Authority
AU
Australia
Prior art keywords
based advertisement
advertisement broker
broker
advertisement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2001272875A
Inventor
Jonas Blom
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Telefonaktiebolaget LM Ericsson AB
Original Assignee
Telefonaktiebolaget LM Ericsson AB
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Telefonaktiebolaget LM Ericsson AB filed Critical Telefonaktiebolaget LM Ericsson AB
Publication of AU2001272875A1 publication Critical patent/AU2001272875A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/56—Provisioning of proxy services
    • H04L67/568—Storing data temporarily at an intermediate stage, e.g. caching
    • H04L67/5681—Pre-fetching or pre-delivering data based on network characteristics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]
AU2001272875A 2000-07-20 2001-07-20 Position-based advertisement broker Abandoned AU2001272875A1 (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US21944100P 2000-07-20 2000-07-20
US60219441 2000-07-20
US09907629 2001-07-19
US09/907,629 US20020026361A1 (en) 2000-07-20 2001-07-19 Position-based advertisement broker
PCT/SE2001/001659 WO2002009461A1 (en) 2000-07-20 2001-07-20 Position-based advertisement broker

Publications (1)

Publication Number Publication Date
AU2001272875A1 true AU2001272875A1 (en) 2002-02-05

Family

ID=26913892

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2001272875A Abandoned AU2001272875A1 (en) 2000-07-20 2001-07-20 Position-based advertisement broker

Country Status (3)

Country Link
US (1) US20020026361A1 (en)
AU (1) AU2001272875A1 (en)
WO (1) WO2002009461A1 (en)

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WO2002040774A2 (en) * 2000-11-14 2002-05-23 Kimberly-Clark Worldwide, Inc. Enhanced multi-ply tissue products
JP3712381B2 (en) * 2002-04-18 2005-11-02 富士通株式会社 Push distribution service providing method, information providing service system, server system, and user terminal
EP1518432B1 (en) * 2002-06-28 2007-08-01 Nokia Corporation Communicating information associated with provisioning of a service, over a user plane connection
US7366523B2 (en) 2002-11-12 2008-04-29 Nokia Corporation Method and system for providing location-based services
US7263086B2 (en) 2002-11-12 2007-08-28 Nokia Corporation Method and system for providing location-based services in multiple coverage area environments
TW200410557A (en) * 2002-12-13 2004-06-16 Lite On Technology Corp Method for making inquiry about location of cellular phone user
US20040266406A1 (en) * 2003-06-27 2004-12-30 Meda Rajasekhar Venkat Wireless customer segmentation and marketing process
FR2863444A1 (en) * 2003-12-05 2005-06-10 France Telecom Information managing process, involves storing data each with information to be transmitted and parameter indicating identification of location, and accessing data through communicating object to acquire information
WO2006137610A1 (en) * 2005-06-23 2006-12-28 C.E. Post Inc. A telephone number guidance system using gis and a method therefor
US8423408B1 (en) * 2006-04-17 2013-04-16 Sprint Communications Company L.P. Dynamic advertising content distribution and placement systems and methods
US7747264B2 (en) * 2006-05-18 2010-06-29 Myriad Group Ag Method and apparatus for delivering advertisements to mobile users
US10410237B1 (en) 2006-06-26 2019-09-10 Sprint Communications Company L.P. Inventory management integrating subscriber and targeting data
US8442858B1 (en) 2006-07-21 2013-05-14 Sprint Communications Company L.P. Subscriber data insertion into advertisement requests
US10664851B1 (en) 2006-11-08 2020-05-26 Sprint Communications Company, L.P. Behavioral analysis engine for profiling wireless subscribers
US10068261B1 (en) 2006-11-09 2018-09-04 Sprint Communications Company L.P. In-flight campaign optimization
US8326673B1 (en) 2006-12-28 2012-12-04 Sprint Communications Company L.P. Carrier data based product inventory management and marketing
US20080183859A1 (en) * 2007-01-31 2008-07-31 Aaron Jeffrey A Methods, systems, and products for promoting programs
US8516550B2 (en) * 2007-07-06 2013-08-20 Telefonaktiebolaget L M Ericsson (Publ) Systems and methods for enabling a service provider to obtain and use user information
US20100023387A1 (en) * 2008-07-25 2010-01-28 Yang Pan Hierarchical User Interfaces for Advertisement Messages in a Mobile Device
EP2182698B1 (en) 2008-10-28 2013-04-03 Nitz Facility GmbH Procedure, server device and data delivery device to transfer data
US20110010245A1 (en) * 2009-02-19 2011-01-13 Scvngr, Inc. Location-based advertising method and system
US20100331089A1 (en) * 2009-02-27 2010-12-30 Scvngr, Inc. Computer-implemented method and system for generating and managing customized interactive multiplayer location-based mobile games
US10679251B2 (en) * 2009-06-18 2020-06-09 Microsoft Technology Licensing, Llc Controlling ad delivery to mobile clients
US20110022519A1 (en) * 2009-07-21 2011-01-27 Yang Pan System and method of advertising message distribution by employing portable media player
US20110171980A1 (en) * 2010-01-12 2011-07-14 Mozoomi AB Method and system for advertising in a mobile handheld device
US20120215613A1 (en) * 2011-02-22 2012-08-23 Rajiv Madhok System and method for managing offers for prepaid telephony accounts
DK2555488T3 (en) * 2011-08-02 2016-06-13 Telia Co Ab A method for transmitting data to a functional application and a user terminal therefor
WO2013119911A1 (en) * 2012-02-08 2013-08-15 Rubrecht Shaun Method and system for multimedia content stream and social network for locations
US8972605B2 (en) * 2012-11-07 2015-03-03 Verizon Patent And Licensing Inc. Secure location identification service
US10405173B1 (en) 2013-06-05 2019-09-03 Sprint Communications Company L.P. Method and systems of collecting and segmenting device sensor data while in transit via a network
US9319379B1 (en) 2013-08-01 2016-04-19 Sprint Communications Company L.P. Methods and systems of generating a unique mobile device identifier
US9374335B2 (en) 2013-09-11 2016-06-21 Sprint Communications Company L.P. System and method for distributing messages to particular mobile devices
US9590938B1 (en) 2013-09-11 2017-03-07 Sprint Communications Company L.P. System and method for identifying a mobile device with near real time visualization to action
US10410241B1 (en) 2013-11-27 2019-09-10 Sprint Communications Company L.P. Swipe screen advertisement metrics and tracking
US9734515B1 (en) 2014-01-09 2017-08-15 Sprint Communications Company L.P. Ad management using ads cached on a mobile electronic device
US10013707B1 (en) 2014-01-21 2018-07-03 Sprint Communications Company L.P. Address modification for advertisement mediation
US10055757B1 (en) 2014-01-21 2018-08-21 Sprint Communications Company L.P. IP address hashing in advertisement gateway
US9984395B1 (en) 2014-01-21 2018-05-29 Sprint Communications Company L.P. Advertisement mediation of supply-demand communications
US9836771B1 (en) 2014-01-21 2017-12-05 Sprint Communications Company L.P. Client mediation and integration to advertisement gateway
US9508090B1 (en) 2014-09-24 2016-11-29 Sprint Communications Company L.P. End user participation in mobile advertisement
US9818133B1 (en) 2014-10-20 2017-11-14 Sprint Communications Company L.P. Method for consumer profile consolidation using mobile network identification
US11386460B1 (en) 2021-02-03 2022-07-12 Capital One Services, Llc Systems and methods for message management in localized networks

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US5889474A (en) * 1992-05-18 1999-03-30 Aeris Communications, Inc. Method and apparatus for transmitting subject status information over a wireless communications network
US6571279B1 (en) * 1997-12-05 2003-05-27 Pinpoint Incorporated Location enhanced information delivery system
US5794210A (en) * 1995-12-11 1998-08-11 Cybergold, Inc. Attention brokerage
SE520820C2 (en) * 1997-06-23 2003-09-02 Telia Ab Improvements to, or with regard to, the distribution of information
US6065120A (en) * 1997-12-09 2000-05-16 Phone.Com, Inc. Method and system for self-provisioning a rendezvous to ensure secure access to information in a database from multiple devices
EP1092327B1 (en) * 1998-06-29 2016-04-13 Callahan Cellular L.L.C. Method and system for providing service messages to subscribers
EP1099354B8 (en) * 1998-07-20 2013-06-26 Unwired Planet, LLC Subscriber dependent location-based services
US6353398B1 (en) * 1999-10-22 2002-03-05 Himanshu S. Amin System for dynamically pushing information to a user utilizing global positioning system

Also Published As

Publication number Publication date
US20020026361A1 (en) 2002-02-28
WO2002009461A1 (en) 2002-01-31

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