ATE554599T1 - Verfahren zum gebrauch von bannerwerbungen während werbespots - Google Patents
Verfahren zum gebrauch von bannerwerbungen während werbespotsInfo
- Publication number
- ATE554599T1 ATE554599T1 AT00978601T AT00978601T ATE554599T1 AT E554599 T1 ATE554599 T1 AT E554599T1 AT 00978601 T AT00978601 T AT 00978601T AT 00978601 T AT00978601 T AT 00978601T AT E554599 T1 ATE554599 T1 AT E554599T1
- Authority
- AT
- Austria
- Prior art keywords
- viewer
- commercials
- commercial
- during
- screen
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
- H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/4425—Monitoring of client processing errors or hardware failure
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4524—Management of client data or end-user data involving the geographical location of the client
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4782—Web browsing, e.g. WebTV
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17309—Transmission or handling of upstream communications
- H04N7/17318—Direct or substantially direct transmission and handling of requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
- H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10S358/00—Facsimile and static presentation processing
- Y10S358/908—Pause control, i.e. "commercial killers"
Landscapes
- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Business, Economics & Management (AREA)
- Databases & Information Systems (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Marketing (AREA)
- General Physics & Mathematics (AREA)
- Health & Medical Sciences (AREA)
- Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- General Health & Medical Sciences (AREA)
- General Business, Economics & Management (AREA)
- Human Computer Interaction (AREA)
- Computer Graphics (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US09/449,016 US7779436B1 (en) | 1999-11-24 | 1999-11-24 | Method for using banner advertisements during commercial breaks |
PCT/US2000/031195 WO2001039493A1 (en) | 1999-11-24 | 2000-11-13 | Method for using banner advertisements during commercial breaks |
Publications (1)
Publication Number | Publication Date |
---|---|
ATE554599T1 true ATE554599T1 (de) | 2012-05-15 |
Family
ID=23782532
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
AT00978601T ATE554599T1 (de) | 1999-11-24 | 2000-11-13 | Verfahren zum gebrauch von bannerwerbungen während werbespots |
Country Status (5)
Country | Link |
---|---|
US (3) | US7779436B1 (de) |
EP (5) | EP2262245A1 (de) |
AT (1) | ATE554599T1 (de) |
AU (1) | AU1605101A (de) |
WO (1) | WO2001039493A1 (de) |
Families Citing this family (39)
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US9582805B2 (en) | 2007-10-24 | 2017-02-28 | Invention Science Fund I, Llc | Returning a personalized advertisement |
US8234262B2 (en) * | 2007-10-24 | 2012-07-31 | The Invention Science Fund I, Llc | Method of selecting a second content based on a user's reaction to a first content of at least two instances of displayed content |
US8126867B2 (en) * | 2007-10-24 | 2012-02-28 | The Invention Science Fund I, Llc | Returning a second content based on a user's reaction to a first content |
US20090112849A1 (en) * | 2007-10-24 | 2009-04-30 | Searete Llc | Selecting a second content based on a user's reaction to a first content of at least two instances of displayed content |
US8112407B2 (en) * | 2007-10-24 | 2012-02-07 | The Invention Science Fund I, Llc | Selecting a second content based on a user's reaction to a first content |
US20090112695A1 (en) * | 2007-10-24 | 2009-04-30 | Searete Llc, A Limited Liability Corporation Of The State Of Delaware | Physiological response based targeted advertising |
US20090112694A1 (en) * | 2007-10-24 | 2009-04-30 | Searete Llc, A Limited Liability Corporation Of The State Of Delaware | Targeted-advertising based on a sensed physiological response by a person to a general advertisement |
US9513699B2 (en) | 2007-10-24 | 2016-12-06 | Invention Science Fund I, LL | Method of selecting a second content based on a user's reaction to a first content |
US20090112697A1 (en) * | 2007-10-30 | 2009-04-30 | Searete Llc, A Limited Liability Corporation Of The State Of Delaware | Providing personalized advertising |
US20090239514A1 (en) * | 2008-03-21 | 2009-09-24 | Qualcomm Incorporated | Methods and apparatuses for providing advertisements to a mobile device |
US7996422B2 (en) | 2008-07-22 | 2011-08-09 | At&T Intellectual Property L.L.P. | System and method for adaptive media playback based on destination |
US8990848B2 (en) | 2008-07-22 | 2015-03-24 | At&T Intellectual Property I, L.P. | System and method for temporally adaptive media playback |
US20100070995A1 (en) * | 2008-09-15 | 2010-03-18 | Yang Pan | System and method of rendering advertisements by employing switching-on screen of television |
US9154942B2 (en) | 2008-11-26 | 2015-10-06 | Free Stream Media Corp. | Zero configuration communication between a browser and a networked media device |
US10977693B2 (en) | 2008-11-26 | 2021-04-13 | Free Stream Media Corp. | Association of content identifier of audio-visual data with additional data through capture infrastructure |
US9961388B2 (en) | 2008-11-26 | 2018-05-01 | David Harrison | Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements |
US10419541B2 (en) | 2008-11-26 | 2019-09-17 | Free Stream Media Corp. | Remotely control devices over a network without authentication or registration |
US9386356B2 (en) | 2008-11-26 | 2016-07-05 | Free Stream Media Corp. | Targeting with television audience data across multiple screens |
US10631068B2 (en) | 2008-11-26 | 2020-04-21 | Free Stream Media Corp. | Content exposure attribution based on renderings of related content across multiple devices |
US9026668B2 (en) | 2012-05-26 | 2015-05-05 | Free Stream Media Corp. | Real-time and retargeted advertising on multiple screens of a user watching television |
US8180891B1 (en) | 2008-11-26 | 2012-05-15 | Free Stream Media Corp. | Discovery, access control, and communication with networked services from within a security sandbox |
US10880340B2 (en) | 2008-11-26 | 2020-12-29 | Free Stream Media Corp. | Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device |
US9519772B2 (en) | 2008-11-26 | 2016-12-13 | Free Stream Media Corp. | Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device |
US9986279B2 (en) | 2008-11-26 | 2018-05-29 | Free Stream Media Corp. | Discovery, access control, and communication with networked services |
US10567823B2 (en) | 2008-11-26 | 2020-02-18 | Free Stream Media Corp. | Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device |
US10334324B2 (en) | 2008-11-26 | 2019-06-25 | Free Stream Media Corp. | Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device |
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US6505348B1 (en) * | 1998-07-29 | 2003-01-07 | Starsight Telecast, Inc. | Multiple interactive electronic program guide system and methods |
US6934963B1 (en) * | 1998-09-22 | 2005-08-23 | United Video Properties, Inc. | Interactive television program guide with passive content |
US6157814A (en) * | 1998-11-12 | 2000-12-05 | Motorola, Inc. | Wireless subscriber unit and method for presenting advertisements as a message indicator |
US6169542B1 (en) * | 1998-12-14 | 2001-01-02 | Gte Main Street Incorporated | Method of delivering advertising through an interactive video distribution system |
US6084628A (en) * | 1998-12-18 | 2000-07-04 | Telefonaktiebolaget Lm Ericsson (Publ) | System and method of providing targeted advertising during video telephone calls |
US6522342B1 (en) * | 1999-01-27 | 2003-02-18 | Hughes Electronics Corporation | Graphical tuning bar for a multi-program data stream |
US6167235A (en) * | 1999-02-03 | 2000-12-26 | Motorola | Method and apparatus for providing additional information to a selective call device about a broadcast |
US6188398B1 (en) * | 1999-06-02 | 2001-02-13 | Mark Collins-Rector | Targeting advertising using web pages with video |
US6563547B1 (en) * | 1999-09-07 | 2003-05-13 | Spotware Technologies, Inc. | System and method for displaying a television picture within another displayed image |
-
1999
- 1999-11-24 US US09/449,016 patent/US7779436B1/en not_active Expired - Fee Related
-
2000
- 2000-11-13 WO PCT/US2000/031195 patent/WO2001039493A1/en active Application Filing
- 2000-11-13 EP EP10181411A patent/EP2262245A1/de not_active Withdrawn
- 2000-11-13 AU AU16051/01A patent/AU1605101A/en not_active Abandoned
- 2000-11-13 AT AT00978601T patent/ATE554599T1/de active
- 2000-11-13 EP EP10181346A patent/EP2262263A1/de not_active Withdrawn
- 2000-11-13 EP EP10181429A patent/EP2262246A1/de not_active Withdrawn
- 2000-11-13 EP EP10181419A patent/EP2271082A1/de not_active Withdrawn
- 2000-11-13 EP EP00978601A patent/EP1236347B1/de not_active Expired - Lifetime
-
2010
- 2010-07-22 US US12/841,287 patent/US8171510B2/en not_active Expired - Fee Related
-
2012
- 2012-03-28 US US13/432,660 patent/US8683512B2/en not_active Expired - Fee Related
Also Published As
Publication number | Publication date |
---|---|
US8683512B2 (en) | 2014-03-25 |
EP2262263A1 (de) | 2010-12-15 |
EP1236347A1 (de) | 2002-09-04 |
EP1236347A4 (de) | 2005-11-09 |
US8171510B2 (en) | 2012-05-01 |
US20120185898A1 (en) | 2012-07-19 |
WO2001039493A1 (en) | 2001-05-31 |
EP2262246A1 (de) | 2010-12-15 |
AU1605101A (en) | 2001-06-04 |
EP2271082A1 (de) | 2011-01-05 |
US20100287581A1 (en) | 2010-11-11 |
EP1236347B1 (de) | 2012-04-18 |
US7779436B1 (en) | 2010-08-17 |
EP2262245A1 (de) | 2010-12-15 |
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