JP6617013B2 - Robot advertising system, robot, robot advertising method and program - Google Patents

Description

  The present invention relates to a robot advertisement system, a robot, a robot advertisement method, and a program.

  Conventional advertisements are known such as posters, billboards, and those drawn on walls, and digital silages that display images and information on a flat display or projector using digital technology for display and communication.

  On the other hand, in recent years, research and development of robots that autonomously move by a moving device such as a traveling device and a walking device to perform various operations have been actively conducted, and advertising technology using the robot has also been proposed ( For example, Patent Document 1).

  Patent Document 1 is an autonomous mobile robot that autonomously moves in a predetermined area and performs an advertisement, and displays communication means for accessing an information providing server arranged outside, and the contents of the advertisement. A robot is described that includes an advertising unit that utters and a control unit that reads out advertisement information stored in an information providing server via a communication unit and outputs the information to the advertising unit. Further, Patent Document 1 discloses an image acquisition unit in which an autonomous mobile robot acquires surrounding images, and an image analysis unit that determines whether a human is present by analyzing an image acquired by the image acquisition unit. Further, it is described that the system further includes an action planning unit that moves the robot in an area where more humans exist based on the determination result of the image analysis unit. As a result, the robot autonomously moves to an area where more humans are present, and the advertisement can be performed efficiently.

JP 2003-50559 A

  However, an advertisement is not good as long as the number of people who view the advertisement is large, and if it is not provided to a person suitable for the advertisement, the advertisement effect will not be improved. For example, it does not make much sense to advertise cosmetics for women in front of many men.

  Since the technology of Patent Document 1 moves a robot to an area where more people are present and performs an advertisement, as described above, even if there are a large number of people, if there are few people who have attributes suitable for the advertisement, Even if an advertisement is performed, a high advertising effect may not be obtained.

  Accordingly, the present invention has been invented in view of the above problems, and an object thereof is to provide a robot advertising system, a robot, a robot advertising method, and a program that can obtain a high advertising effect.

  The present invention relates to a robot advertisement system for moving and advertising, an image acquisition means for acquiring an image around the robot, and an analysis of the surrounding image of the robot acquired by the image acquisition means. Recognizing a person existing around the existing position, parameter acquisition means for acquiring a parameter for calculating the advertisement display importance for the recognized person, and weighting the parameter for each recognized person, The advertisement display importance calculation means for calculating the advertisement display importance for each recognized person, and the display importance of humans recognized to exist within the predetermined range of the surrounding image are added, and the total number Ad output appropriate range determining means for determining the appropriate ad output range based on the above, and a moving hand for moving the robot so as to face the direction of the appropriate ad output range If, after the movement by the moving means is a robotic advertising system and an advertisement output means for outputting an advertisement.

  The present invention is a robot advertisement system, comprising a robot and an advertisement server capable of communicating with the robot, wherein the robot acquires an image acquisition unit that acquires an image around the robot, and the image acquisition unit acquires A transmission means for transmitting the image to the advertisement server, a movement means for moving the robot so as to face the direction of an appropriate advertisement output range instructed by the advertisement server, and an advertisement after the movement by the movement means. An advertisement output means for outputting, and the advertisement server analyzes a surrounding image of the robot acquired by the image acquisition means, recognizes a person existing around the position of the robot, and recognizes the recognized person. Parameter acquisition means for acquiring parameters for calculating the importance of advertising display for humans, and weighting for the recognized parameters for each human The advertisement display importance calculating means for calculating the advertisement display importance for each recognized human being, and adding the display importance of the human recognized to exist within the predetermined range of the surrounding image, The robot advertisement system includes an advertisement output appropriate range determining unit that determines an advertisement output appropriate range based on the total number and instructs the robot to specify the advertisement output appropriate range.

  The present invention is a robot that moves and advertises, an image acquisition unit that acquires an image around the robot, an analysis of the surrounding image of the robot acquired by the image acquisition unit, and the presence position of the robot A parameter acquisition means for acquiring a parameter for calculating an advertisement display importance for the recognized human, weighting the recognized parameter for each human, and performing the recognition Based on the total number of the advertisement display importance calculation means for calculating the advertisement display importance for each person, and the human display importance recognized to exist within the predetermined range of the surrounding images. An advertisement output appropriate range determining means for determining the advertisement output appropriate range, a moving means for moving the robot so as to face the direction of the advertisement output appropriate range, and the transfer After movement by means, a robot having an advertisement output means for outputting an advertisement.

  The present invention is an advertising method for a robot that moves and advertises, acquires an image around the robot, analyzes the surrounding image around the acquired robot, and exists around the position where the robot exists. Recognizing humans, obtaining parameters for calculating the advertisement display importance for the recognized humans, weighting the parameters for each recognized human, and determining the advertisement display importance for each recognized human Calculating and adding the display importance of human beings recognized to be within the range for each predetermined range of the surrounding image, determining the appropriate range of advertisement output based on the total number, and the direction of the appropriate range of advertisement output The robot advertisement method outputs an advertisement after the robot is moved so as to be suitable for, and after the movement by the moving means.

  The present invention is a program for advertising a robot that moves and advertises, and obtains a surrounding image of the robot, analyzes the surrounding image of the acquired robot, and locates the robot And a process for obtaining parameters for calculating the advertisement display importance for the recognized person, and weighting the parameters for each recognized person, and the recognized person The process of calculating the advertisement display importance for each and the human display importance recognized to exist within the predetermined range of the surrounding image are added, and the appropriate range of advertisement output is determined based on the total number A process of moving the robot so as to face the center direction of the advertisement output appropriate range, and a process of outputting an advertisement after the movement by the moving means. Is a program to be executed by an information processing apparatus having the Tsu bets.

  The present invention can perform an advertisement with a high advertising effect by a robot.

FIG. 1 is a configuration diagram of the first embodiment. FIG. 2 is an operation flowchart of the robot advertisement system. FIG. 3 is a diagram for explaining the first embodiment. FIG. 4 is a diagram for explaining the first embodiment. FIG. 5 is a diagram for explaining the first embodiment. FIG. 6 is a diagram for explaining the first embodiment. FIG. 7 is a diagram for explaining the first embodiment. FIG. 8 is a diagram for explaining the first embodiment. FIG. 9 is a diagram for explaining the first embodiment. FIG. 10 is a diagram for explaining a modification of the first embodiment. FIG. 11 is a diagram for explaining a modification of the first embodiment. FIG. 12 is a configuration diagram of the third embodiment. FIG. 13 is a diagram showing a configuration example when the present invention is configured by an information processing apparatus.

  A first embodiment of the present invention will be described. FIG. 1 is a configuration diagram of the first embodiment.

  In the first embodiment, a robot 1 that acquires a surrounding situation and performs advertisement expression, an advertisement server 2 that analyzes the surrounding situation based on a surrounding image acquired by the robot 1 and controls the robot 1, and a robot 1 And a network 3 that connects the advertisement server 2.

  The robot 1 includes an image acquisition unit 11, a moving unit 12, an advertisement output unit 13, and a control unit 14.

  The image acquisition unit 11 is a camera such as a CCD or a CMOS, and acquires an image around the robot (360 degrees) when the robot is rotated by the moving unit 12. Moreover, in order to acquire the distance of the target object (human) from the robot, or to acquire the temperature of the target object (human), an infrared sensor may be provided.

  The moving unit 12 moves the robot 1 by a driving device such as a motor. The movement includes a case where the robot 1 is rotated to a desired angle or the robot 1 is moved in a desired direction.

  The advertisement output unit 13 performs advertisement by outputting sound and video through a speaker, a display, or the like.

  The control unit 14 controls the image acquisition unit 11, the movement unit 12, and the advertisement output unit 13 according to an instruction from the advertisement server 2. Further, the image acquisition unit 11 transmits an image acquired, and receives advertisement data and instructions from the advertisement server 2.

  The advertisement server 2 includes a parameter acquisition unit 21, an advertisement display importance calculation unit 22, an advertisement output range determination unit 23, and an advertisement database 24.

  The parameter acquisition unit 21 analyzes the surrounding image of the surroundings of the robot 1 acquired by the image acquisition unit 11 of the robot 1, recognizes an image of a person existing around the position where the robot 1 exists, and displays advertisements to the recognized person A parameter (attribute) for calculating the degree is acquired. Here, the advertisement display importance level is a numerical value representing how much a person existing around the robot 1 matches a certain advertisement. The parameters for calculating the advertisement display importance include, for example, the distance between the human and the robot 1, the age and sex of the human, the orientation of the human robot 1 (facing to the robot, Or biometric data representing human emotions (for example, facial expressions that can be recognized as images, the degree of heat, etc.), but is not limited thereto. The types of parameters to be acquired are defined for each advertisement and are stored in the advertisement database 24. The parameter acquisition unit 21 analyzes the surrounding image of the robot 1 acquired by the image acquisition unit 11 of the robot 1, and first identifies the person existing around the robot 1. And the parameter of an advertisement applied with respect to the identified person is acquired. For example, when the parameter is the distance between the identified human and the robot 1, the age and sex of the human, the orientation with respect to the robot 1, and the facial expression of the human, distance = 2.0m, age = 30s, gender = The parameters of the image-recognized human are acquired such that the orientation with respect to the male robot 1 = front, the human facial expression = smile.

  The advertisement display importance calculation unit 22 weights the parameters for each person acquired by the parameter acquisition unit 21, and calculates the advertisement display importance for each recognized person. The degree of weighting with respect to the parameter differs for each advertisement. For example, when the advertisement output by the robot 1 is an advertisement targeting a woman in their 30s, the parameters are weighted so that the advertisement display importance of the woman in their 30s among the recognized humans becomes the highest. Then, the advertisement display importance of the woman is calculated.

  The advertisement output range determination unit 23 divides the surrounding image acquired by the image acquisition unit 11 into a predetermined range (hereinafter referred to as a viewing angle), and the total value of human advertisement display importance within the range of the viewing angle Is calculated. Then, the range of the viewing angle with the largest total value of the advertisement display importance is determined as the appropriate advertisement output range, and information indicating the position in the center direction of the appropriate advertisement output range is instructed to the moving unit 12 of the robot 1. .

  Next, the operation of the robot advertisement system configured as described above will be described using a specific example. FIG. 2 is an operation flowchart of the robot advertisement system.

  In the following description, it is assumed that the advertisement database 24 of the advertisement server 2 stores advertisements as shown in FIG. 3 and weights for parameters corresponding to the advertisements. Note that the advertisement database 24 shown in FIG. 3 is an example, and the types and weights of parameters may be different for each advertisement. Further, it is assumed that a human is present around the robot 1 as shown in FIG.

  First, the robot 1 is rotated 360 degrees by the moving unit 12 in order to acquire surrounding images. The image acquisition unit 11 of the robot 1 acquires an image around the robot 1 (Step 100). The acquired surrounding image is transmitted to the advertisement server 2 by the control unit 14 via the network 3 (Step 101).

  The parameter acquisition unit 21 of the advertisement server 2 acquires a surrounding image from the robot 1. An example of the acquired surrounding image is shown in FIG. The parameter acquisition unit 21 analyzes the surrounding image of the surroundings of the robot 1 acquired by the image acquisition unit 11 of the robot 1 and recognizes a human who exists around the position where the robot 1 exists (Step 102). In FIG. 5, humans having identifiers a to n are identified. Hereinafter, identifiers a to n are given to the identified humans and are described as humans a to n.

  Next, parameters of humans a to n are acquired (Step 103). Here, the advertisement output by the robot 1 is the advertisement XXX, and the parameter type necessary for calculating the advertisement display importance for the advertisement XXX is acquired from the advertisement database 24. The types of parameters of the acquired advertisement XXX are distance, age, sex, orientation, and emotion (facial expression). FIG. 6 shows the parameter results of the humans a to n acquired from the surrounding images. For example, the parameters (attributes) acquired from the person a are: distance = 3 m, age = 20s, gender = female, orientation = front, emotion (facial expression) = normal. Similarly, parameters of humans b to n are acquired.

  The advertisement display importance calculation unit 22 weights the parameters for each person acquired by the parameter acquisition unit 21 (Step 104), and calculates the advertisement display importance for each recognized person (Step 105). Here, since the advertisement output by the robot 1 is the advertisement XXX, the weight is multiplied by 10 / distance. Also, the age is 3 for teenagers, and 1 otherwise. The sex is 1 for males and 2 for females. Also, the direction is 1 for the front, 0.5 for the side, and 0 for the back. The emotion is assigned 1 for normal and 1 for smile. If unknown, 0 is given. The total value is the advertisement display importance of the person.

The advertisement display importance of the humans a to n is as follows.
Human a = 3.3 (= 10/3) + 1 + 2 + 1 + 1 = 8.8
Human b = 2.8 (= 10 / 2.8) + 1 + 1 + 1 + 1 = 6.8
Human c = 6.6 (= 10 / 1.5) + 3 + 2 + 1 + 2 = 14.6
Human d = 5 (= 10/2) + 1 + 2 + 1 + 2 = 11
Human e = 4 (= 10 / 2.5) + 1 + 1 + 1 + 1 = 8
Human f = 4 (= 10 / 2.5) + 1 + 1 + 1 + 1 = 8
Human g = 4 (= 10 / 2.5) + 0 + 0 + 0 + 0 = 4
Human h = 3.3 (= 10/3) + 1 + 2 + 1 + 2 = 9.3
Human i = 2 (= 10/5) + 3 + 1 + 1 + 1 = 11
Human j = 2.8 (= 10 / 3.5) + 0 + 1 + 0.5 + 0 = 4.3
Human k = 6.6 (= 10 / 1.5) + 1 + 1 + 1 + 1 = 10.6
Human l = 2.8 (= 10 / 3.5) + 1 + 1 + 1 + 1 = 6.8
Human m = 2.8 (= 10 / 3.5) + 0 + 0 + 0 + 0 = 2.8
Human n = 6.6 (= 10 / 1.5) + 3 + 1 + 1 + 2 = 13.6
The advertisement output range determination unit 23 divides the surrounding image acquired by the image acquisition unit 11 into a range of predetermined viewing angles A to D, and calculates the total value of human advertisement display importance within the range of the viewing angle. (Step 106). Here, as shown in FIG. 7, the surrounding image acquired by the image acquisition unit 11 is divided into four viewing angles A to D, assuming that the viewing angle of the robot 1 is 90 degrees. Then, for each range of viewing angle A to viewing angle D, a total value of human advertisement display importance levels belonging to the range is calculated. The total value of the advertisement display importance of the human belonging to the range of each viewing angle A to viewing angle D is as follows.

Total value of advertisement display importance of viewing angle A = human a advertisement display importance + human b advertisement display importance + human c advertisement display importance + human d advertisement display importance = 8.8 + 6.8 + 14. 6 + 11
= 41.2
Total value of advertisement display importance of viewing angle B = advertising display importance of person e + advertising display importance of person f + advertising display importance of person g = 8 + 8 + 4
= 20
Total value of advertisement display importance of viewing angle C = advertising display importance of person h + advertising display importance of person i = 9.3 + 11
= 20.3
Total value of advertisement display importance of viewing angle D = human j advertisement display importance + human k advertisement display importance + human l advertisement display importance + human n advertisement display importance = 4.3 + 10.6 + 6. 8 + 2.8 + 13.6
= 38.1
The advertisement output range determination unit 23 determines the range of the viewing angle having the largest total value of the advertisement display importance as the advertisement output appropriate range (Step 107). In this example, as shown in FIG. 8, the total value of the advertisement display importance of the viewing angle A is 41.2, which is the range of the viewing angle having the highest advertisement display importance. Therefore, the range of the viewing angle A is determined as the appropriate range of advertisement output. Then, information indicating the position in the center direction of the range of the viewing angle A is instructed to the moving unit 12 of the robot 1 (Step 108).

  The moving unit 12 receives information indicating the position in the center direction of the range of the viewing angle A from the advertisement output range determining unit 23, and rotates the robot 1 so that the front of the robot 1 faces the position direction (Step 109). In this example, as shown in FIG. 9, the robot 1 rotates so that the front of the robot 1 faces the center direction of the viewing angle A.

  When the rotation ends, the advertisement output unit 13 starts outputting the advertisement xxx (Step 110).

  In the first embodiment, a parameter of a human existing around the robot is acquired, a position where there are many humans suitable for the advertisement to be provided is analyzed from the parameter, and the robot faces the front of the position. Since advertising is performed, it is possible to perform advertising with high advertising effectiveness.

  In the above-described embodiment, the advertisement output range determination unit 23 divides the surrounding image acquired by the image acquisition unit 11 into a predetermined viewing angle range, and human beings within the viewing angle range for each range. The total value of the advertisement display importance is calculated. However, the present invention is not limited to this, and the surrounding image may be divided into more ranges. For example, the range for calculating the advertisement display importance may be determined by shifting the range of the predetermined viewing angle by a predetermined angle for the surrounding image. FIG. 10 is an example in which a range of a new viewing angle B is determined by shifting by 30 degrees from the range of the viewing angle A, and a range in which more advertisement display importance is calculated is determined by repeating these.

  Furthermore, the advertisement output range determination unit 23 increases the total number of display importance levels when the robot is moved in the front-rear direction with respect to the central direction of the determined advertisement output appropriate range as shown in FIG. In this case, the position may be obtained and the robot may be moved to that position. However, if it is too close to a human, the human may be harmed. Therefore, the shortest distance between the human and the robot is determined in advance so that the robot does not move to a distance shorter than the shortest distance.

  In the above-described embodiment, the robot 1 is directed toward the center of the viewing angle range. However, the present invention is not limited to this, and it may be within the viewing angle range. For example, it may be directed to a person who is closest in the range of viewing angles.

  A second embodiment of the present invention will be described.

  In the first embodiment, the advertisement output by the robot 1 is determined in advance, and the advertisement output range is determined using the parameter of the advertisement and the weighting for the parameter. However, if the advertisement to be output is determined by a person who gathers at the place where the robot 1 exists, the advertisement effect may be further increased. Therefore, in the second embodiment, an example will be described in which an advertisement that is optimal for a place where the robot 1 exists is selected and output without determining an advertisement output by the robot 1 in advance.

  Since the configuration of the second embodiment is basically the same as the configuration of the first embodiment, the description will focus on the parts that are different in configuration. In the following description, as in the first embodiment, the advertisement database 24 of the advertisement server 2 stores advertisements as shown in FIG. 3 and weights for parameters corresponding to the advertisements. It shall be. Further, it is assumed that a human is present around the robot 1 as shown in FIG.

First, the parameter acquisition unit 21 of the advertisement server 2 acquires a surrounding image from the robot 1. An example of the acquired surrounding image is shown in FIG. The parameter acquisition unit 21 analyzes the surrounding image around the robot 1 acquired by the image acquisition unit 11 of the robot 1 and recognizes a person who exists around the position where the robot 1 exists. To get. Here, the advertisements output by the robot 1 are not determined in advance, and the types of parameters necessary for the advertisement display importance for all or predetermined plural advertisements stored in the advertisement database 24 are acquired from the advertisement database 24. To do. The types of advertisement parameters to be acquired are distance, age, sex, orientation, and emotion (facial expression). Then, the results of the parameters of the persons a to n acquired from the surrounding images are the contents of FIG. 6 as in the first embodiment.

  The advertisement display importance calculation unit 22 weights the parameters for each person acquired by the parameter acquisition unit 21, and calculates the advertisement display importance for each recognized person. The advertisement display importance levels of the persons a to n of each advertisement are as follows.

1. Advertisement display importance of advertisement xxx Human a = 3.3 (= 10/3) + 1 + 2 + 1 + 1 = 8.8
Human b = 2.8 (= 10 / 2.8) + 1 + 1 + 1 + 1 = 6.8
Human c = 6.6 (= 10 / 1.5) + 3 + 2 + 1 + 2 = 14.6
Human d = 5 (= 10/2) + 1 + 2 + 1 + 2 = 11
Human e = 4 (= 10 / 2.5) + 1 + 1 + 1 + 1 = 8
Human f = 4 (= 10 / 2.5) + 1 + 1 + 1 + 1 = 8
Human g = 4 (= 10 / 2.5) + 0 + 0 + 0 + 0 = 4
Human h = 3.3 (= 10/3) + 1 + 2 + 1 + 2 = 9.3
Human i = 2 (= 10/5) + 3 + 1 + 1 + 1 = 11
Human j = 2.8 (= 10 / 3.5) + 0 + 1 + 0.5 + 0 = 4.3
Human k = 6.6 (= 10 / 1.5) + 1 + 1 + 1 + 1 = 10.6
Human l = 2.8 (= 10 / 3.5) + 1 + 1 + 1 + 1 = 6.8
Human m = 2.8 (= 10 / 3.5) + 0 + 0 + 0 + 0 = 2.8
Human n = 6.6 (= 10 / 1.5) + 3 + 1 + 1 + 2 = 13.6
2. Advertisement display importance of advertisement yyy human a = 3.3 (= 10/3) + 2 + 2 + 1 + 1 = 9.8
Human b = 2.8 (= 10 / 2.8) + 2 + 1 + 1 + 1 = 7.8
Human c = 6.6 (= 10 / 1.5) + 1 + 2 + 1 + 2 = 12.6
Human d = 5 (= 10/2) + 3 + 2 ++ 1 + 2 = 13
Human e = 4 (= 10 / 2.5) + 1 + 1 + 1 + 1 = 8
Human f = 4 (= 10 / 2.5) + 1 + 1 + 1 + 1 = 8
Human g = 4 (= 10 / 2.5) + 0 + 0 + 0 + 0 = 4
Human h = 3.3 (= 10/3) + 2 + 2 ++ 1 + 2 = 10.3
Human i = 2 (= 10/5) + 1 + 1 + 1 + 1 = 11
Human j = 2.8 (= 10 / 3.5) + 0 + 1 + 0.5 + 0 = 4.3
Human k = 6.6 (= 10 / 1.5) + 1 + 1 + 1 + 1 = 10.6
Human l = 2.8 (= 10 / 3.5) + 1 + 1 + 1 + 1 = 6.8
Human m = 2.8 (= 10 / 3.5) + 0 + 0 + 0 + 0 = 2.8
Human n = 6.6 (= 10 / 1.5) + 3 + 1 + 1 + 2 = 13.6
3. Advertisement display importance of advertisement zzz human a = 3.3 (= 10/3) + 1 + 1 + 1 + 1 = 7.8
Human b = 2.8 (= 10 / 2.8) + 1 + 2 + 1 + 1 = 7.8
Human c = 6.6 (= 10 / 1.5) + 1 + 1 + 1 + 2 = 11.6
Human d = 5 (= 10/2) + 1 + 1 + 1 + 2 = 10
Human e = 4 (= 10 / 2.5) + 2 + 2 + 1 + 1 = 10
Human f = 4 (= 10 / 2.5) + 1 + 2 + 1 + 1 = 9
Human g = 4 (= 10 / 2.5) + 0 + 0 + 0 + 0 = 4
Human h = 3.3 (= 10/3) + 1 + 1 + 1 + 2 = 8.3
Human i = 2 (= 10/5) + 1 + 2 + 1 + 1 = 12
Human j = 2.8 (= 10 / 3.5) + 0 + 2 + 0.5 + 0 = 5.3
Human k = 6.6 (= 10 / 1.5) + 1 + 2 + 1 + 1 = 11.6
Human l = 2.8 (= 10 / 3.5) + 1 + 2 + 1 + 1 = 7.8
Human m = 2.8 (= 10 / 3.5) + 0 + 0 + 0 + 0 = 2.8
Human n = 6.6 (= 10 / 1.5) + 1 + 2 + 1 + 2 = 12.6
Next, the advertisement output range determination unit 23 divides the surrounding image acquired by the image acquisition unit 11 into a predetermined viewing angle range, and calculates a total value of human advertisement display importance within the viewing angle range. . The total value of the advertisement display importance of humans belonging to the range of the viewing angle A to the viewing angle D in each advertisement is as follows.

1. Total value of advertisement display importance of human belonging to the range of each viewing angle A to viewing angle D of advertisement xxx (1) Total value of advertisement display importance of viewing angle A = 41.2
(2) Total value of advertisement display importance of viewing angle B = 20
(3) Total value of advertisement display importance of viewing angle C = 20.3
(4) Total value of advertisement display importance of viewing angle D = 38.1
2. Total value of advertisement display importance of human belonging to the range of each viewing angle A to viewing angle D of advertisement yyy (1) Total value of advertisement display importance of viewing angle A = 43.2
(2) Total value of advertisement display importance of viewing angle B = 20
(3) Total value of advertisement display importance of viewing angle C = 21.3
(4) Total value of advertisement display importance of viewing angle D = 38.1
3. Total value of advertisement display importance of human belonging to the range of each viewing angle A to viewing angle D of advertisement zzz (1) Total value of advertisement display importance of viewing angle A = 37.2
(2) Total value of advertisement display importance of viewing angle B = 23
(3) Total value of advertisement display importance of viewing angle C = 20.3
(4) Total value of advertisement display importance of viewing angle D = 40.1
Among the above-mentioned total values of the advertisement display importance levels of the human belonging to the range of the viewing angle A to the viewing angle D of each advertisement, the advertisement value of the advertisement display importance level is the largest in the advertisement angle y of the advertisement yyy. Total value of display importance = 43.2.

  Therefore, the advertisement output range determination unit 23 determines the range of the viewing angle A as the advertisement output appropriate range of the advertisement yyy. Then, the data of “advertisement yyy” as an advertisement output by the robot 1 and information indicating the position in the center direction of the range of the viewing angle A are instructed to the moving unit 12 of the robot 1.

  The moving unit 12 receives information indicating the position in the center direction of the range of the viewing angle A from the advertisement output range determining unit 23, and rotates it so that the front of the robot 1 faces the position direction.

  When the rotation ends, the advertisement output unit 13 starts outputting the advertisement yyy.

  In the second embodiment, since advertisements output by the robot 1 are not determined in advance, advertisements suitable for humans existing around the robot 1 are selected and output. High advertising can be done.

  A third embodiment will be described.

  In the first and second embodiments described above, an example has been described in which the robot 1 and the advertisement server 2 cooperate to perform an advertisement. However, it is also possible for the robot 1 to have the function of the advertisement server 2 and the robot 1 autonomously provide advertisements. Therefore, in the third embodiment, an example in which the robot 1 autonomously provides advertisements will be described.

  FIG. 12 is a configuration diagram of the third embodiment. As illustrated in FIG. 12, the robot 1 includes a parameter acquisition unit 21, an advertisement display importance calculation unit 22, an advertisement output range determination unit 23, and an advertisement database 24 that are components of the advertisement server 2.

  Since the operation of each component is the same as that of the first and second embodiments described above, detailed description thereof is omitted.

  In the above-described embodiment, each unit is configured by hardware, but may be configured by a program that causes the information processing apparatus (CPU) to perform the above-described operation processing.

  For example, all or part of the robot 1 and the advertisement server 2 can be realized by a computer system including memories 300 and 400, CPUs 301 and 402, and communication units 302 and 402 as shown in FIG.

  In this case, the memory 300 stores a program for performing processing corresponding to the image acquisition unit 11, the movement unit 12, and the advertisement output unit 13 described above. The CPU 301 executes a program stored in the memory 300 to control the communication device 302, the photographing device 303, the advertisement output unit 304, and the driving device 305, thereby realizing the same function as the robot 1 described above. Is done.

  The memory 400 stores a program for performing processing corresponding to the parameter acquisition unit 21, the advertisement display importance calculation unit 22, and the advertisement output range determination unit 23 described above. Then, when the CPU 401 executes the program stored in the memory 400, the same function as that of the advertisement server 2 described above is realized.

  Although the present invention has been described with reference to the preferred embodiments, the present invention is not necessarily limited to the above-described embodiments, and various modifications can be made within the scope of the technical idea.

DESCRIPTION OF SYMBOLS 1 Robot 2 Advertisement server 3 Network 11 Image acquisition part 12 Movement part 13 Advertisement output part 14 Control part 21 Parameter acquisition part 22 Advertisement display importance calculation part 23 Advertisement output range determination part 24 Advertisement database 300 Memory 301 CPU
302 Communication Device 303 Imaging Device 304 Advertisement Output Unit 305 Drive Device 400 Memory 400
401 CPU
402 Communication unit

Claims (15)

A robot advertising system that moves and advertises,
Image acquisition means for acquiring an image around the robot;
Analyzing the surrounding image of the robot acquired by the image acquisition means, recognizing a person existing around the position of the robot, and acquiring parameters for calculating the advertisement display importance for the recognized person Parameter acquisition means;
An advertisement display importance calculating means for weighting the recognized parameters for each person and calculating the advertisement display importance for each recognized person;
An advertisement output appropriate range determining means for adding a display importance level of a human being recognized to be present in the predetermined range of the surrounding image and determining an advertisement output appropriate range based on the total number;
Moving means for moving the robot so as to face the direction of the appropriate range of advertisement output;
A robot advertisement system comprising an advertisement output means for outputting an advertisement after movement by the moving means. The advertisement output appropriate range determining means obtains a position where the total number of display importance levels increases when the robot is moved in the front-rear direction with respect to the central direction of the advertisement output appropriate range,
The robot according to claim 1, wherein the moving unit moves the robot to the increasing position. The robot advertisement system according to claim 1, wherein the parameter is at least one of a distance between the robot and a human, a human gender, a human age, and human biometric data. The robot advertisement system according to claim 3, wherein the advertisement display importance level calculation unit performs weighting so that the advertisement display importance level increases as the distance between the robot and the person is shorter. The robot advertisement system according to claim 3, wherein the advertisement display importance degree calculation unit weights human gender, human age, and human biometric data based on the advertisement metadata to be output. The robot advertisement system according to any one of claims 1 to 5, further comprising an advertisement selection unit that selects an advertisement output by the advertisement output unit based on an advertisement display importance level based on the acquired parameter. A robot advertising system,
A robot and an advertisement server capable of communicating with the robot;
The robot is
Image acquisition means for acquiring an image around the robot;
Transmitting means for transmitting the image acquired by the image acquiring means to the advertisement server;
Moving means for moving the robot so as to face the direction of the appropriate advertisement output range instructed by the advertisement server;
Advertisement output means for outputting an advertisement after movement by the movement means;
The advertising server
Analyzing the surrounding image of the robot acquired by the image acquisition means, recognizing a person existing around the position of the robot, and acquiring parameters for calculating the advertisement display importance for the recognized person Parameter acquisition means;
An advertisement display importance calculating means for weighting the recognized parameters for each person and calculating the advertisement display importance for each recognized person;
For each predetermined range of the surrounding image, the display importance level of the human being recognized as existing within the range is added, the advertisement output appropriate range is determined based on the total number, and the advertisement output appropriate range is instructed to the robot A robot advertisement system having advertisement output appropriate range determining means for A robot that moves and advertises,
Image acquisition means for acquiring an image around the robot;
Analyzing the surrounding image of the robot acquired by the image acquisition means, recognizing a person existing around the position of the robot, and acquiring parameters for calculating the advertisement display importance for the recognized person Parameter acquisition means;
An advertisement display importance calculating means for weighting the recognized parameters for each person and calculating the advertisement display importance for each recognized person;
An advertisement output appropriate range determining means for adding a display importance level of a human being recognized to be present in the predetermined range of the surrounding image and determining an advertisement output appropriate range based on the total number;
Moving means for moving the robot so as to face the direction of the appropriate range of advertisement output;
A robot having advertisement output means for outputting an advertisement after movement by the moving means. An advertising method for a robot that moves and advertises,
Get an image around the robot,
Analyzing the surrounding image around the acquired robot, recognizing a human present around the robot's existing position, obtaining a parameter for calculating the advertisement display importance for the recognized human,
Weighting the recognized parameters for each person, calculating the advertisement display importance for each recognized person,
For each predetermined range of the surrounding image, add the human display importance recognized to be within that range, determine the appropriate range of advertisement output based on the total number,
Move the robot to face the direction of the appropriate range of advertisement output,
A robot advertising method for outputting an advertisement after movement by the moving means. When the robot is moved in the front-rear direction with respect to the center direction of the advertisement output appropriate range, a position where the total number of the display importance levels increases is obtained
The robot advertisement method according to claim 9, wherein the robot is moved to the increasing position. The robot advertising method according to claim 9 or 10, wherein the parameter is at least one of a distance between the robot and a human, a human gender, a human age, and a human biometric data. The robot advertisement method according to claim 11, wherein weighting is performed so that the advertisement display importance becomes higher as the distance between the robot and the person is shorter. The robot advertisement method according to claim 11, wherein weighting is performed on human gender, human age, and human biometric data based on the metadata of the advertisement to be output. Select ads to output based on the importance of displaying ads based on the acquired parameters
The robot advertising method according to any one of claims 9 to 13. A program for advertising a robot that moves and advertises,
Processing to acquire images around the robot;
A process of analyzing a surrounding image of the acquired robot, recognizing a person existing around the position of the robot, and acquiring a parameter for calculating an advertisement display importance for the recognized person;
Processing for weighting the recognized parameters for each person and calculating the advertisement display importance for each recognized person;
A process of adding the display importance of human beings recognized to be present in each predetermined range of the surrounding image and determining an appropriate range of advertisement output based on the total number;
A process of moving the robot so as to face the direction of the advertisement output appropriate range;
A program for causing an information processing apparatus included in a robot to execute processing for outputting an advertisement after movement by the moving means.

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