WO2023146471A3 - Server and method for facilitating marketing for purchasing - Google Patents

Server and method for facilitating marketing for purchasing Download PDF

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Publication number
WO2023146471A3
WO2023146471A3 PCT/SG2023/050033 SG2023050033W WO2023146471A3 WO 2023146471 A3 WO2023146471 A3 WO 2023146471A3 SG 2023050033 W SG2023050033 W SG 2023050033W WO 2023146471 A3 WO2023146471 A3 WO 2023146471A3
Authority
WO
WIPO (PCT)
Prior art keywords
consumer
behaviour data
purchasing
server
consumers
Prior art date
Application number
PCT/SG2023/050033
Other languages
French (fr)
Other versions
WO2023146471A2 (en
Inventor
Su Hnin Wut YI
Wujuan Lin
Original Assignee
Hitachi, Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hitachi, Ltd. filed Critical Hitachi, Ltd.
Publication of WO2023146471A2 publication Critical patent/WO2023146471A2/en
Publication of WO2023146471A3 publication Critical patent/WO2023146471A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

According to various embodiments, there is a server comprising: a processor configured to: extract a geo-location of a mall; refine consumers who visit the mall based on the geo-location of the mall and a location of the consumers; categorise a consumer of the refined consumers into a consumer group of one or more consumer groups; extract online behaviour data relating to purchasing for the consumer group from online behaviour data for each of the one or more consumer groups; extract offline behaviour data relating to purchasing for the consumer group from offline behaviour data for each of the one or more consumer groups; generate future behaviour data relating to purchasing for the consumer based on the online behaviour data and the offline behaviour data for the consumer group; and generate a marketing strategy for the consumer based on the future behaviour data for the consumer.
PCT/SG2023/050033 2022-01-26 2023-01-18 Server and method for facilitating marketing for purchasing WO2023146471A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
SG10202200784W 2022-01-26
SG10202200784W 2022-01-26

Publications (2)

Publication Number Publication Date
WO2023146471A2 WO2023146471A2 (en) 2023-08-03
WO2023146471A3 true WO2023146471A3 (en) 2023-08-31

Family

ID=87472750

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/SG2023/050033 WO2023146471A2 (en) 2022-01-26 2023-01-18 Server and method for facilitating marketing for purchasing

Country Status (1)

Country Link
WO (1) WO2023146471A2 (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110087547A1 (en) * 2009-10-09 2011-04-14 Visa U.S.A. Systems and Methods for Advertising Services Based on a Local Profile
US20120158487A1 (en) * 2010-12-16 2012-06-21 Yahoo! Inc. Simulations in integrated and comprehensive advertising campaign management and optimization
US20140067460A1 (en) * 2012-08-29 2014-03-06 mindHIVE Inc. System and method for simulating return
US20150199716A1 (en) * 2014-01-10 2015-07-16 Mastercard International Incorporated Method and system for real time targeted advertising in a retail environment
US20200045371A1 (en) * 2017-01-03 2020-02-06 Bliss Point Media, Inc. Optimization of broadcast event effectiveness

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110087547A1 (en) * 2009-10-09 2011-04-14 Visa U.S.A. Systems and Methods for Advertising Services Based on a Local Profile
US20120158487A1 (en) * 2010-12-16 2012-06-21 Yahoo! Inc. Simulations in integrated and comprehensive advertising campaign management and optimization
US20140067460A1 (en) * 2012-08-29 2014-03-06 mindHIVE Inc. System and method for simulating return
US20150199716A1 (en) * 2014-01-10 2015-07-16 Mastercard International Incorporated Method and system for real time targeted advertising in a retail environment
US20200045371A1 (en) * 2017-01-03 2020-02-06 Bliss Point Media, Inc. Optimization of broadcast event effectiveness

Also Published As

Publication number Publication date
WO2023146471A2 (en) 2023-08-03

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