WO2023119531A1

WO2023119531A1 - Advertising method for smartphones and tablets

Info

Publication number: WO2023119531A1
Application number: PCT/JP2021/047747
Authority: WO
Inventors: 達也中越
Original assignee: 株式会社センターモバイル
Priority date: 2021-12-22
Filing date: 2021-12-22
Publication date: 2023-06-29

Abstract

[Problem] To provide an advertising method that can provide efficient advertising for corporate and other sponsors. [Solution] Provided is an advertising method in which a server is provided with a communication unit that communicates with a terminal, a storage unit that stores data, an analysis unit 600 that analyses data, and an advertisement unit 700 that sends advertisements to the terminal, the storage unit stores the telephone number and private IP address of the terminal, the advertising method includes an IP address conversion step in which a router converts between a private IP address and a global IP address using NAT, and a domain conversion step in which the server converts between a global IP address and a domain name, the analysis unit analyses an access destination domain name corresponding to the terminal telephone number stored in the storage unit, and the advertisement unit sends an advertisement to the terminal on the basis of the analysis by the analysis unit.

Description

Advertising methods for smartphones, tablets, etc.

The present invention relates to an advertising system, advertising program, and advertising method for terminals such as smartphones and tablets.

In general, the charges for mobile phones such as smartphones are the basic charges plus the data communication charges and call charges actually used.

However, in this case, since there is no upper limit, mobile phone charges can become expensive, and users often choose a flat rate.

However, even in this case, if the upper limit is exceeded, the communication speed will slow down, making it difficult to use.

In addition, if a flat-rate system with a higher limit is used, there is the problem that the mobile phone charges that users pay each month will increase.

In Japanese Patent Laid-Open No. 2002-100000, when downloading and purchasing music, videos, games, etc. using a mobile terminal such as a mobile phone, an advertisement is displayed instead of the screen display during download or before or after the download, and the mobile terminal user's communication is displayed. A technique for returning part of the fee from the advertising fee and bearing part of the download purchase fee from the advertising fee is disclosed.

JP 2009-211669 A

However, in the invention according to Patent Document 1, advertisements are only displayed when downloading movies and games, and there is a problem that the download costs are substantially reduced, but the monthly mobile phone charges are not reduced. be.

In addition, there are many advertisements that are completely irrelevant to users, and there is little merit for companies that post advertisements.

Also, if push-type advertisements are posted regardless of the user's time zone, there is a problem that it is difficult to attract the user's interest.

In addition, there is the problem that advertisements that are difficult to attract users' interest will conversely leave a bad impression on users.

On the other hand, there is a demand from companies for more efficient advertising.

Also, currently, advertisements are displayed by judging the user's interests and interests based on the search history of the Internet browser.

However, in the case of smartphones and tablets, users often launch apps directly without using an internet browser, so accurate data is not accumulated and efficient advertising is not carried out.　

The purpose of the present invention is to provide an advertising method for reducing communication charges for mobile phones such as smartphones and tablets.

Another object of the present invention is to provide an advertising method that enables efficient advertising for sponsors such as companies.

An advertising method according to a first aspect of the present invention has a server and a router, and is an advertising method in which the server sends advertisements to terminals including smartphones and tablets,
the server
a communication unit that communicates with the terminal;
a storage unit that stores data;
an analysis unit that analyzes data;
an advertising unit that sends advertisements to the terminal,
the storage unit stores the telephone number and private IP address of the terminal;
an IP address conversion step in which the router converts a private IP address and a global IP address by NAT;
a domain conversion step in which the server converts between a global IP address and a domain name;
the analysis unit analyzes the domain name of the access destination corresponding to the telephone number of the terminal stored in the storage unit;
In the advertising method, the advertising section sends an advertisement to the terminal based on the analysis of the analysis section.

With such a method, it is possible to associate the phone number of a terminal such as a smartphone with the domain of the access destination accessed by the terminal, thereby enabling accuracy matching the needs of the terminal user. High advertising can be provided to the terminal.

It should be noted that there may be multiple servers, and it is not limited to one server.

Also, the communication route from the telephone number to the domain of the access destination may be made into a planar graph from point A to point B for recognition.

An advertising method according to a second aspect of the present invention is the advertising method according to the first aspect, wherein the analysis unit performs data mapping between the terminal information and the DNS information stored in the server. and an advertising method for analyzing communication information including an access destination of the terminal.

"Data mapping" refers to the work and processing of associating items and elements of different systems that point to the same thing in fields such as data processing.

With data mapping, when you change the contents of a specific item in one system, it will be automatically transmitted to the other system and reflected in the associated item.

With this advertising method, information such as the phone number and user information of the terminal can be linked with the domain of the access destination, and highly accurate advertisements that meet the needs of the terminal user can be sent to the terminal. can be provided to

An advertising method according to a third aspect of the present invention is the advertising method according to the first aspect or the second aspect, wherein the advertising unit sends an advertisement to the terminal based on a keyword searched by the terminal. advertising method.

By linking device information and search keywords, it is possible to link search keywords and device information (for example, the device user's residence, etc.), and provide highly accurate advertisements that meet the device user's needs. can be provided to the terminal.

An advertising method according to a fourth aspect of the present invention is the advertising method according to the first aspect, the second aspect, or the third aspect, wherein the advertising unit causes the terminal to This is an advertising method for sending advertisements to

The location information of the terminal can be obtained, for example, by GPS, etc., and based on that location information, it is possible to provide the terminal with information about the surrounding area as an advertisement.

An advertising method according to a fifth aspect of the present invention is the advertising method according to any one of the first to fourth aspects, wherein the storage unit stores personal information including age, address or sex of the user of the terminal. It is an advertising method in which the advertising unit transmits an advertisement to the terminal based on the personal information.

For example, information around the terminal user's address can be provided as an advertisement to the terminal, information according to age can be provided as advertisement, or information according to gender can be provided as advertisement.

1 is a conceptual diagram of an advertising system according to one embodiment of the present invention; FIG. The conceptual diagram of the advertisement system of the same embodiment. The conceptual diagram of the advertisement system of the same embodiment. The flowchart of the advertisement system of the same embodiment.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

NAT (Network Address Translation) is a technology for converting IP addresses.

Generally speaking, NAT is a technology that converts private IP addresses into global IP addresses.

The Internet is a network built using global IP addresses, but a corporate network, for example, is a network built using private IP addresses. In this case, it is necessary to convert (NAT) the private IP address to a global IP address.

A private IP address is, for example, a unique IP address assigned to a device such as a personal computer or printer at home or work, and the private IP address is mainly used from the home router to the inside of the home.

On the other hand, the DNS (Domain Name System) is a system developed to manage and operate domain names on the Internet.

DNS is responsible for converting domain names to IP addresses during Internet communication.

Specifically, for example, when the user enters "karasuma.kyoto" into the web browser, the DNS server is queried to find the server for "karasuma.kyoto".

Then, the DNS server that knows the IP address of "karasuma.kyoto" converts the domain name to the IP address and returns "aaa.bbb.c.ddd".

The user can obtain that IP address and access the web server that operates "karasuma.kyoto" to display the homepage.

As shown in FIGS. 1 and 2, an advertising system 100 according to the present invention includes a first terminal 200, which is a terminal capable of reading SIM (Subscriber Identity Module) data;
a router 300 capable of communicating with the first terminal 200;
DNS server 400, which is a server capable of communicating with router 300;
a storage server 500, which is a server that stores NAT data and DNS data;
an analysis unit 600 that analyzes NAT data and DNS data stored in the storage server 500;
an advertising unit 700 that displays an advertisement on the first terminal 200 based on the data analyzed by the analysis unit 600;
and a second terminal 800 for managing the DNS server 400 , the storage server 500 , the analysis unit 600 and the advertisement unit 700 . In this embodiment, the router 300, the DNS server 400, and the storage server 500 are configured separately. good.

The first terminal 200 can insert a SIM card or read SIM data.

A SIM is a subscriber identification module. For example, a SIM card is given a unique number called IMSI (International Mobile Subscriber Identity), and communication is possible by associating this with a telephone number. Become.

By inserting/removing the SIM card, the phone number can be transferred to another communication terminal, or multiple phone numbers can be switched and used on one communication terminal. It is also possible to switch phone numbers by reading SIM data.

(First terminal 200)
The first terminal 200 includes a first communication unit 210 which is a communication unit capable of communicating with the router 300;
a first storage unit 220, which is a storage unit capable of storing SIM data;
and a SIM reader 230 capable of reading a SIM card or SIM data.

The first communication unit 210 can communicate with the router 300 and can transmit SIM data to the router 300 .

The first storage unit 220 can store SIM data such as phone numbers.

The SIM reading unit 230 reads SIM data, and can read SIM card information and SIM data.

The reading method of the SIM reading unit 230 may be physical reading by inserting the SIM card into the first terminal 200 or reading by holding the card over the first terminal 200 .

(Router 300)
The router 300 includes a second communication unit 310 which is a communication unit capable of communicating with the first terminal 200 and the DNS server 400;
a second storage unit 320, which is a storage unit for storing data such as a telephone number assigned to a SIM and a private IP address;
and a second processing unit 330, which is a processing unit that converts between a private IP address and a global IP address.

The second communication unit 310 communicates with the first communication unit 210 of the first terminal 200, and the router 300 connects the telephone number of the SIM data of the first terminal 200 and the private IP address associated with the telephone number. to get

In other words, the router 300 associates the private IP address (local IP address) with the SIM phone number, and communicates with the DNS server 400 through the second communication unit 310.

Second communication unit 310 also communicates with DNS server 400 , and DNS server 400 acquires the private IP address of first terminal 200 .

The router 300 stores the private IP address assigned to the SIM of the first terminal 200 in the second storage unit 320 .

That is, the second storage unit 320 stores the telephone number, which is the SIM data of the first terminal 200, and the private IP address associated with the telephone number.

Therefore, the user of second terminal 800 can know the SIM phone number and private IP address of first terminal 200 from second storage unit 320 of router 300 .

The router 300 uses the second processing unit 330 to perform NAT that converts a private IP address into a global IP address or vice versa.

The router 300 may assign a private IP address corresponding to the telephone number assigned to the SIM of the first terminal 200 by the second processing unit 330 .

Accordingly, the user of the second terminal 800 can link (associate) the owner of the first terminal 200 with the private IP address based on the private IP address and the registered owner information. Note that the router 300 may function as a server.

(DNS server 400)
The DNS server 400 communicates with the router 300 and performs Internet communication with a third communication unit 410;
a third storage unit 420 that stores data such as log data;
and a third processing unit 430 for name resolution.

The DNS server 400 can communicate with the router 300 through the third communication unit 410 and obtain a private IP address and a global IP address from the router 300 .

As shown in FIG. 1, communication between router 300 and DNS server 400 uses a private IP address because it is a closed network.

A global IP address is used when communicating outside a closed network.

The DNS server 400 performs name resolution using the third processing unit 430. "Name resolution" is conversion from a domain name to an IP address (or from an IP address to a domain name).

In other words, the DNS server 400 converts the global IP address into a domain name.

Then, the query information is known by the DNS server 400. A "query" is an inquiry (processing request) to the database management system.

For example, on a search site, the keyword that the user enters into the search window for searching is a search query. Query information is stored in the third storage unit 420 .

In addition, keywords entered in the address input section such as https://www... are also search queries.

Since the DNS server 400 can convert a global IP address into a domain name (name resolution), the user of the second terminal 800 can access which website or search for what based on the global IP address information. You can find information such as

Also, since the user of the second terminal 800 can know the connection (association) between the private IP address and the global IP address, he/she can know the transmission information and the domain name of the first terminal 200 .

In other words, the user of the second terminal 800 can know the communication destination information such as which website the first terminal 200 has accessed.

(storage server 500)
The storage server 500 has a fourth communication unit 510 that communicates with the router 300 and the DNS server 400,
and a fourth storage unit 520 that stores data.

The storage server 500 stores NAT data and DNS data.

In this embodiment, as shown in FIG. 4, the storage server 500 stores data in which NAT data and DNS data are combined.

In other words, the storage server 500 stores the NAT log at the router 300 and the name resolution log (DNS log) at the DNS server 400 .

A "log" is a record of history and information such as computer usage and data communication.

In other words, the storage server 500 stores the date and time when an operation or data was sent and received, the content of the operation performed, the content of the data sent and received, and so on.

The storage server 500 also stores owner data (customer data) of the first terminal 200 . Note that the storage server 500 may be the same server as the DNS server 400 .

(analysis unit 600)
The analysis unit 600 analyzes NAT data and DNS data stored in the storage server 500 .

Also, the analysis unit 600 performs data mapping between the owner data of the first terminal 200 and the analysis data obtained from the NAT data and DNS data analyzed by the analysis unit 600 .

That is, the analysis unit 600 associates (associates) the owner data of the first terminal 200 with the analysis data.

Therefore, the user of the second terminal 800 can know the phone number, private IP address and global IP address of the first terminal 200 from the NAT data, and can know the global IP address and domain name from the DNS data.

That is, the analysis unit 600 can link (associate) the first terminal 200 with the domain name of the access destination by data mapping the NAT data, DNS data, and customer data.

Then, the analysis unit 600 analyzes the information of the search keyword (search query) searched by the website accessed by the first terminal 200 and the search site such as Google (registered trademark).

(Advertising section 700)
The advertisement unit 700 causes the first terminal 200 to notify or display an advertisement based on the information analyzed by the analysis unit 600 .

The advertising unit 700 can transmit an advertisement to the first terminal 200 that meets the needs of the user of the first terminal 200 based on the owner information, location information, and access information of the first terminal 200 .

Since the advertisement unit 700 transmits an advertisement based on information combined with the information of the linked first terminal 200 and the owner information as well as the information based only on the global IP address and the domain name, the first terminal 200 It is possible to send advertisements that meet the needs of users of

In other words, in general, the global IP address of mobile phones such as smartphones is open to the public, and information such as the time and place of access to the website can be known from the global IP address, but other personal information is unknown. be.

However, in the case of the present embodiment, the user of the second terminal 800 can link (associate) the private IP address with the global IP address by using the NAT data, and the first terminal 200 acquired at the time of contract. Since the user's personal information is stored, the analysis unit 600 performs data mapping of this information so that the user of the second terminal 800 can determine which website the first terminal 200 has accessed from which location. , information such as the age and gender of the user of the first terminal 200 can be grasped, and the advertising unit 700 can transmit to the first terminal 200 a highly accurate advertisement that meets the needs of the first terminal 200. can be done.

(Advertisement by time zone)
For example, since the time zone in which the first terminal 200 used the Internet can be known, the life rhythm of the first terminal 200 can be known, and the advertising unit 700 can send an advertisement to the first terminal 200 in accordance with the life rhythm.

Specifically, when the user of the first terminal 200 starts operating the mobile phone at an early time such as 7:00, advertisement information for coffee is displayed on the first terminal 200, for example.

That is, when the user of the first terminal 200 uses the Internet through the first terminal 200 between 7:00 and 9:00, the advertising unit 700 sends an advertisement for coffee.

Further, for example, when the user of the first terminal 200 starts operating the mobile phone at around 18:00 (starting to use the Internet), it can be assumed that the time is about the same as finishing work. For example, advertising information for beer is transmitted to the first terminal 200 .

That is, when the user of first terminal 200 uses the Internet from first terminal 200 between 18:00 and 21:00, advertisement unit 700 causes the display unit of first terminal 200 to display a beer advertisement. .

For example, when the first terminal 200 is operated from 24:00 to 26:00, even though the operation time period of the first terminal 200 usually ends from 23:00 to 24:00 (using the Internet). ), it can be inferred that the user of the first terminal 200 cannot sleep.

Therefore, in this case, when the first terminal 200 uses the Internet, the advertising unit 700 causes the first terminal 200 to display an advertisement for a good sleep pillow.

In other words, when the user of the first terminal 200 uses the Internet with the first terminal 200 between 24:00 and 26:00, an advertisement for a good sleep pillow is sent.

Therefore, the advertising unit 700 can cause the first terminal 200 to display an advertisement that matches the lifestyle of the user of the first terminal 200 .

(Advertisement by genre)
The advertisement unit 700 transmits advertisements classified by genre to the first terminal 200 .

Specifically, when the user of the first terminal 200 uses the Internet through the first terminal 200, an advertisement of a genre related to the application is transmitted.

For example, when the weight scale application displayed on the first terminal 200 is opened, it can be inferred that the user of the first terminal 200 is interested in dieting.

Therefore, in this case, the advertising unit 700 displays the diet advertisement on the display unit of the first terminal 200 when the application of the first terminal 200 is activated.

In this case, the advertising unit 700 may transmit the diet advertisement only when the weight scale application is opened, or may transmit the diet advertisement when an application other than the weight scale application is opened. Even if you do.

Also, for example, when an online sales application displayed on the first terminal 200 is opened and a product is searched for or purchased, the advertising unit 700 transmits an advertisement of the same genre.

For example, when the user of the first terminal 200 opens an Amazon (registered trademark) application displayed on the first terminal 200 and searches for a gaming chair, the user of the first terminal 200 is interested in a gaming chair. Therefore, the advertising unit 700 transmits an advertisement regarding the gaming chair to the first terminal 200 . Further, since the personal information of the user of the first terminal 200 is known, advertisements meeting the needs of the user of the first terminal 200 can be provided.

(Advertisement by region)
The analysis unit 600 can analyze the location information of the first terminal 200 and the data of frequently used locations from the location information where the first terminal 200 is connected to the Internet.

The location information of the first terminal 200 is also determined by the GPS of the first terminal 200, logs, and the like.

The advertising unit 700 transmits an advertisement of peripheral information of the first terminal 200 to the first terminal 200 .

For example, when the user of the first terminal 200 opens a gourmet information application such as Tabelog (registered trademark) or searches for nearby restaurants, the advertising unit 700 displays display ads for gourmet information.

Note that the advertising unit 700 may periodically transmit advertisements.

Also, the advertising unit 700 preferably transmits an advertisement, but the advertisement may be an image or the like instead of a moving image.

Advertisements by region may not only be advertisements based on the location of the first terminal 200, but may also advertise information on the region based on the information when a travel destination is searched by the first terminal 200.

For example, when searching for Okinawa using the first terminal 200, the advertising unit 700 causes the first terminal 200 to display an advertisement regarding information on Okinawa on the display unit.

Also, when "snow festival" is searched by the first terminal 200, the advertising unit 700 causes the first terminal 200 to display an advertisement regarding the information of "snow festival" on the display unit.

Therefore, according to this embodiment, the advertising system 100 can be used for regional contribution, regional revitalization, and town revitalization.

The second terminal 800 can communicate with the router 300, the DNS server 400, the storage server 500, the analysis unit 600, and the advertising unit 700, and can manage them.

The second terminal 800 may be able to recognize the communication route from the telephone number to the domain of the access destination in the form of a planar graph from point A to point B.

(access restrictions)
Since the user of the second terminal 800 has the personal information of the user of the first terminal 200 and knows the private IP address of the first terminal 200 and the global IP address linked to the first terminal 200, For example, if the user of the first terminal 200 is under the age of 18, the access destination can be restricted so as not to access harmful sites.

Specifically, many mobile phone carriers publish the global IP address of their gateway server on the web. In other words, it is possible to determine whether the message is from a mobile phone or not.

For example, when restricting access from PCs to a website for mobile phones, it is common to set access only from mobile phones based on the value of HTTP_USER_AGENT.

However, the value of HTTP_USER_AGENT can be easily spoofed, so this method of access restriction cannot be said to be perfect.

On the other hand, when permitting access only when the global IP address of the access user matches the IP address of the mobile phone carrier's gateway server, global IP address information is used because disguising the global IP address is much more difficult than disguising HTTP_USER_AGENT. By doing so, access can be restricted more firmly.

In addition, in the case of the present embodiment, the user of the second terminal 800 can also know the private IP address of the first terminal 200, so access can be restricted more firmly.

As a result, it is possible to prevent the user of the first terminal 200 from committing a criminal act so as not to be involved in a crime or the like.

(Count section 750)
The counting unit 750 counts the playback time of the advertisement video distributed to the first terminal 200, the number of times the advertisement is transmitted, or points corresponding thereto.

For example, when the advertisement video is reproduced, the counting unit 750 counts the reproduction time or points corresponding to the user of the first terminal 200 viewing the advertisement video.

In addition, the counting unit 750 counts the number of times an advertisement is sent from the advertising unit 700 to the first terminal 200, or the points corresponding thereto.

It is possible to reduce the communication charge of the first terminal 200 according to the time counted by the counting unit 750, the counted number of times, or the points.

Note that the counting unit 750 may count the time according to the distribution time or the points according to it even if the reproduction of the advertisement moving image has not ended.

Also, the counting unit 750 may count when the reproduction of the advertisement moving image ends.

(Advertising method)
FIG. 4 is a flow chart of the advertising method. The user of the second terminal 800 makes a contract with the user of the first terminal 200 and provides the user of the first terminal 200 with a SIM card or SIM data.

Specifically, the user of the second terminal 800 acquires personal information such as the name, address, age, and gender of the user of the first terminal 200 (personal information acquisition step, step S11).

The user of the first terminal 200 inserts the SIM card into the first terminal 200 or causes the SIM data to be read (reading step).

Specifically, the first terminal 200 reads the SIM card or SIM data by the SIM reader 230 of the first terminal 200 (reading step, step S12).

The router 300 acquires the telephone number and private IP address of the first terminal 200 (private IP acquisition step, step S13).

The router 300 may determine the private IP address.

The router 300 converts the private IP address and the global IP address by NAT (IP address conversion step, step S14).

A global IP address is used for the Internet outside the closed area.

The storage server 500 records a log of the websites accessed by the first terminal 200 and the keywords searched (recording step, step S15).

The DNS server 400 converts the global IP address of the access destination and the domain name (domain conversion step, step S16).

The telephone number of the first terminal 200 and the domain name of the access destination are linked, and the user of the second terminal 800 can check which website the first terminal 200 has accessed, what kind of search, etc. I know the information.

Specifically, the analysis unit 600 analyzes the data log recorded in the storage server 500 to obtain information such as which website the first terminal 200 has accessed and what kind of search has been performed (analysis process, step S17).

The advertising unit 700 transmits an advertisement to the first terminal 200 based on the information analyzed by the analysis unit 600 (advertising step, step S18).

The counter unit 750 counts the number of times the advertisement has been distributed to the first terminal 200 or the number of points corresponding thereto (counting step, step S19).

Also, when the advertising unit 700 distributes the advertising video to the first terminal 200, the counter unit 750 counts the playback time or points corresponding to it (counting step, step S19).

The present invention can also be implemented in aspects in which various improvements, modifications, or variations are added without departing from the spirit of the present invention.

100... Advertisement system 200... First terminal 300... Router 310... Second communication unit 320... Second storage unit 330... Second processing unit 400... DNS server 410... Third communication unit 420... Third storage unit 430... Third Processing unit 500 Storage server 600 Analysis unit 700 Advertisement unit 750 Counter unit 800 Second terminal

Claims

An advertising method having a server and a router, in which the server sends advertisements to terminals including smartphones and tablets,
the server
a communication unit that communicates with the terminal;
a storage unit that stores data;
an analysis unit that analyzes data;
an advertising unit that sends advertisements to the terminal,
the storage unit stores the telephone number and private IP address of the terminal;
an IP address conversion step in which the router converts a private IP address and a global IP address by NAT;
a domain conversion step in which the server converts between a global IP address and a domain name;
the analysis unit analyzes the domain name of the access destination corresponding to the telephone number of the terminal stored in the storage unit;
An advertising method in which the advertising unit transmits an advertisement to the terminal based on the analysis by the analysis unit.
2. The advertising method according to claim 1, wherein said analysis unit analyzes communication information including an access destination of said terminal by data mapping information of said terminal and information of DNS stored in said server.
3. The advertising method according to claim 1, wherein said advertising unit sends an advertisement to said terminal based on a keyword retrieved by said terminal.
4. The advertising method according to claim 1, wherein said advertising unit transmits an advertisement to said terminal based on the location information of said terminal.
5. The storage unit stores personal information including the age, address or sex of the user of the terminal, and the advertising unit transmits advertisements to the terminal based on the personal information. The advertising method according to item 1.