WO2022195609A1

WO2022195609A1 - The text has been established by this authority7 to read as follows: method and system for assessing value of a post in a social med ia gamif icat ion platform using a plurality of virtual coins

Info

Publication number: WO2022195609A1
Application number: PCT/IN2022/050206
Authority: WO
Inventors: Sainath Tagore Katta; Mahendranath Tagore Katta
Original assignee: ADAY, Mercy Margarete
Priority date: 2021-03-18
Filing date: 2022-03-08
Publication date: 2022-09-22

Abstract

The invention provides a method and system for assessing the value of a post in a social media gamification platform (102) using a plurality of virtual coins. To start with, the method and system create a personalized profile of the user registered on the social media gamification platform (102) using a profile creation module (106). Subsequently, the method and system allow the user to accumulate the plurality of virtual coins on the social medial gamification platform (102) based on one or more activities performed by the user using a coin collection module (110). Further, the method and system allow the user to upload a post in the social media gamification platform (102) for assessing the value of the post using a post assessment module (112) and/or participate in an assessment of a plurality of posts uploaded by one or more other users in the social network.

Description

METHOD AND SYSTEM FOR ASSESSING VALUE OF A POST IN A SOCIAL MED IA GAM IF ICAT ION PLATFORM USING A PLURALITY OF VIRTUAL COINS

FIELD OF THE IWI M ION

[0001] The invention generally relates to a method and system for assessing the value of a post in a social media gamification platform using a plurality of virtual coins. More specifically, the invention relates to a method and system for accumulating the plurality of virtual coins and assessing the value of the post or participating in an assessment to value the post uploaded by one or more users in the social media gamification platform.

BACKGROUND OF THE INVENTION

[0002] In general, social media platforms allow users to share information or content with a large group of friends or with a limited group of friends or family members to maintain the privacy of their activities or content. However, a majority of the user’s social network connections or friends remain distant without understanding the interests of each other, though at least one of the user’s connections share similar interests.

[0003] Conventional, social media platforms provide the social activity of users with information related to user’s interests in various categories that can be, but need not be limited to, television shows, music, movies, restaurants and the like. The information shared by the user’s social connections may be interesting to the user, for instance, the user can identify common interests or tastes in a particular category that are shared by the social media friend. However, the information is intermingled with the social activity and the information is shared by the social media contacts with whom the user does not share common interests or tastes.

[0004] Further, users of the social media platform have built their social profiles as social media influencers by establishing credibility in a specific field and won the trust of social media followers. These social media influencers are associated with various brands to advertise a product and make followers familiar with the marketer. The social media influencers can also monetize their influence in the social network by writing sponsored posts on social media, becoming a brand ambassador, conducting webinars or creating podcasts and charging consumers to access the content, creating physical products in collaboration with marketers, becoming a referral partner and receiving a percentage of a sale of a product and so forth.

[0005] Though marketers and social media influences use social media to generate multiple revenue streams, social network users, such as followers of a social media influencer may gain knowledge on brands and new products that are helpful to form an opinion about a particular marketer or product. However, the social network users are conventionally not involved in a revenue distribution plan or do not gain any income from following the social media influencer and being active in social media. Also, users of the social media platform cannot decide on a genuine social media influencer based on the promotions or content posted by the influences.

[0006] Moreover, social media platforms provide the ability to interact with a wide variety of users online, where the users can create and reply to posts in an open forum and receive feedback, such as in the form of upvotes, comments, likes, etc.

[0007] Conventionally, the method of receiving positive feedback results in an improved status of the user and more prominence to the user's profile. Similarly, a user that gives feedback to other users receives some exposure with each given feedback. However, the exposure of the user is being limited to their connections or the profiles who received the feedback and does not earn any income to the user in providing feedback or posting the content to the social media platform.

[0008] Therefore, in light of the above, there is a need for a method and system for enhancing the user’s experience in accessing the social media platform and providing value to the time spent by the users in accessing the social media platform by generating rewards to a plurality of users activities.

BRIEF DESCRIPTION OF THE FTGTTRES

[0009] The accompanying figures where like reference numerals refer to identical or functionally similar elements throughout the separate views and which together with the detailed description below are incorporated in and form part of the specification, serve to further illustrate various embodiments and to explain various principles and advantages all in accordance with the invention. [0010] FIG. 1 illustrates a system for accessing a social media gamification platform to enhance a user’s experience by accumulating a plurality of virtual coins in accordance with an embodiment of the invention.

[0011] FIG. 2 illustrates a social media gamification platform to assess the value of a post using the plurality of virtual coins accumulated by the user in accordance with an embodiment of the invention.

[0012] FIG. 3 illustrates a socializing module to share one or more personalized posts and explore a plurality of ongoing conversations globally or locally in accordance with an embodiment of the invention.

[0013] FIG. 4 illustrates a performance display module for displaying a performance metric of posts assessed in a plurality of locations in accordance with an embodiment of the invention.

[0014] FIG. 5 illustrates a screenshot of a coin collection module for accumulating the plurality of virtual coins on the social media gamification platform in accordance with an embodiment of the invention.

[0015] FIG. 6 illustrates a screenshot of a post assessment module to display an ongoing assessment or previous assessment of the post in accordance with an embodiment of the invention.

[0016] FIG. 7 illustrates a screenshot of a socializing module to share one or more personalized posts and explore a plurality of ongoing conversations globally or locally in accordance with an embodiment of the invention.

[0017] FIG. 8 illustrates a screenshot of a performance display module to display a performance metric of posts in accordance with an embodiment of the invention.

[0018] FIG. 9 illustrates a screenshot of a coin redemption module to redeem the plurality of virtual coins of the user in accordance with an embodiment of the invention.

[0019] FIG. 10 illustrates a flow chart of a method for assessing the value of the post in the social media gamification platform using the plurality of virtual coins accumulated by the user in accordance with an embodiment of the invention. [0020] FIG. 11 illustrates a flow chart of a method for accessing the socializing module for sharing one or more personalized posts and exploring the plurality of ongoing conversations globally or locally in accordance with an embodiment of the invention.

[0021] FIG. 12 illustrates a flow chart of a method for assessing the value of the post using a post assessment module in accordance with an embodiment of the invention.

[0022] Skilled artisans will appreciate that elements in the figures are illustrated for simplicity and clarity and have not necessarily been drawn to scale. For example, the dimensions of some of the elements in the figures may be exaggerated relative to other elements to help to improve understanding of embodiments of the invention.

DETAILED DESCRIPTION OF THE INVENTION

[0023] Before describing in detail embodiments that are in accordance with the invention, it should be observed that the embodiments reside primarily in combinations of method steps and system components related to accumulating a plurality of virtual coins and assessing the value of a post or participating in an assessment to value the post uploaded by one or more users in a social media gamification platform.

[0024] Accordingly, the system components and method steps have been represented where appropriate by conventional symbols in the drawings, showing only those specific details that are pertinent to understanding the embodiments of the invention so as not to obscure the disclosure with details that will be readily apparent to those of ordinary skill in the art having the benefit of the description herein.

[0025] In this document, relational terms such as first and second, top and bottom, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. The terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article or composition that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article or composition. An element proceeded by "comprises . . . a" does not, without more constraints, preclude the existence of additional identical elements in the process, method, article or composition that comprises the element.

[0026] Various embodiments of the invention provide a method and system for assessing the value of the post in the social media gamification platform using the plurality of virtual coins accumulated by a user on the social media gamification platform. To start with, the method and system create a personalized profile of the user registered on the social media gamification platform using a profile creation module. The personalized profile includes one or more interests of the user in a plurality of domains to identify a plurality of users with similar interests. Subsequently, the method and system allow the user to accumulate the plurality of virtual coins on the social medial gamification platform based on one or more activities performed by the user using a coin collection module. One or more activities may include, but need not be limited to, inviting one or more users to the social media gamification platform, receiving rewards on a daily-basis and viewing customized advertisements based on the user’s interests. Further, the method and system allow the user to access a socializing module for sharing one or more personalized posts and exploring a plurality of ongoing conversations globally or locally based on the user’s interests. Moving on, the method and system allow the user to upload a post in the social media gamification platform for assessing the value of the post using a post assessment module and/or participate in an assessment of a plurality of posts uploaded by one or more other users in the social network. The user is allowed to upload the post for assessment or participate in the assessment for other posts based on a predefined criterion provided by the post assessment module. Subsequently, a performance metric of posts is assessed in a plurality of locations using a performance metric module and displayed on a performance display module. The performance display module renders a top list of a plurality of users on a leaderboard according to the plurality of virtual coins accumulated by each user for the post assessed on the social media gamification platform. Later, the method and system allow the plurality of users of the social media gamification platform to redeem the plurality of virtual coins at a predefined third-party platform using a coin redemption module.

[0027] FIG. 1 illustrates a system 100 for accessing a social media gamification platform 102 to enhance a plurality of users 104a, 104b,... 104n experience by accumulating a plurality of virtual coins in accordance with an embodiment of the invention. [0028] As illustrated in FIG. 1, plurality of users 104a, 104b,... 104n register with social media gamification platform 102 and create a profile using a profile creation module 106 by providing basic information, which may include, but need not be limited to, user name, password, email address, location, interests and the like.

[0029] Profile creation module 106 enables plurality of users 104a, 104b,.. 104n to include one or more interests in a plurality of domains which may include, but need not be limited to, music, books, food, travel, arts, culture and the like.

[0030] For instance, a user 104a registered with social media gamification platform 102 can create a personalized profile using profile creation module 106 by adding one or more interests specific to music. One or more interests may include, but need not be limited to, songs, music directors, lyricists and the like.

[0031] Subsequently, user 104a can add one or more interests specific to art, wherein one or more interests may include, but need not be limited to, paintings, sketches, drawings and the like.

[0032] The one or more interests of plurality of users 104a, 104b,... 104n collected by social media gamification platform 102 are stored in a database 108. The information stored in database 108 is used to identify one or more users with similar interests and generate an alert to one or more users with similar interests for enhancing social connections and interaction of the plurality of users 104a, 104b,... 104n.

[0033] Upon creating a profile, social media gamification platform 102 provides one or more virtual coins to plurality of users 104a, 104b,... 104n using a coin collection module 110. Coin collection module 110 allow plurality of users 104a, 104b,..104n to accumulate a plurality of virtual coins based on one or more activities which may include, but need not limited to, creating a profile, inviting one or more users, accessing the social media gamification platform on daily-basis, viewing customized advertisements based on one or more interests. The plurality of virtual coins may include, but need not be limited to, digital tokens, virtual credits and the like.

[0034] Moving on, plurality of users 104a, 104b,... 104n utilize social media gamification platform 102 to upload a post which may include, but need not be limited to, picture, content, video and the like and assess the value of the post using a post assessment module 112. [0035] Post assessment module 112 allow plurality of users 104a, 104b,... 104n to assess the value of a post or participate in an assessment for the post uploaded by one or more users of social media gamification platform 102 based on predefined criteria.

[0036] The predefined criteria may include, but need not be limited to, a predefined number of days spent by a user in social media gamification platform 102, a predefined number of followers, a predefined number of posts and a daily activity of the user.

[0037] Upon uploading the post, one or more users of social media gamification platform 102 participate in the assessment to assess the value of the post using the plurality of virtual coins accumulated by plurality of users 104a, 104b,... 104n.

[0038] Once the assessment is terminated, the highest value offered for the post is finalized and the profile of a user who offered the highest value is reflected on the post. After finalizing, the plurality of virtual coins offered for the post is transferred to a source user that uploaded the post.

[0039] Further, the plurality of virtual coins accumulated by plurality of users 104a, 104b,... 104n based on one or more activities and assessments performed on the post are redeemed using a coin redemption module 114.

[0040] Coin redemption module 114 allow plurality of users 104a, 104b,.... 104n to redeem the plurality of virtual coins at a predefined third-party platform 116. Third-party platform 116 allow plurality of users 104a, 104b,.. 104n to purchase a plurality of add-ons which may include, but need not be limited to, stickers, frames, themes, characters, coupons, magazine pages, any external services in a real-time environment and the like in exchange of the plurality of virtual coins.

[0041] FIG. 2 illustrates social media gamification platform 102 to assess the value of the post using the plurality of virtual coins accumulated by the user in accordance with an embodiment of the invention.

[0042] As illustrated in FIG. 2, social media gamification platform 102 includes a memory 202 and a processor 204 communicatively coupled to memory 202. Memory 202 and processor 204 further communicate with various modules via a communication module 206. Communication module 206 may be configured to transmit data between modules, engines, databases, memories, and other components of social media gamification platform 102 for use in performing the functions discussed herein. Communication module 206 may include one or more communication types and utilize various communication methods for communication within social media gamification platform 102.

[0043] Social media gamification platform 102 enables plurality of users 104a, 104b,... 104n to register using a registration module 208 with basic information which may include, but need not be limited to, user name, password, email address, location, interests and the like.

[0044] Upon providing the details, plurality of users 104a, 104b,... 104n are authenticated using an authentication module 210 to validate the details and confirm the authentication of plurality of users 104a, 104b,..104n to access social media gamification platform 102.

[0045] Once plurality of users 104a, 104b,..104n are registered, plurality of users 104a, 104b,... 104n are allowed to create a personalized profile including one or more interests in a plurality of domains which may include, but need not be limited to, music, books, food, travel, arts, culture and the like on social media gamification platform 102 using profile creation module 106.

[0046] For instance, a user 104a registered with social media gamification platform 102 can create a personalized profile using profile creation module 106 by adding one or more interests specific to music. One or more interests may include, but need not be limited to, songs, music directors, lyricists and the like.

[0047] Subsequently, user 104a can add one or more interests specific to art, where one or more interests may include, but need not be limited to, paintings, sketches, drawings and the like.

[0048] One or more interests of plurality of users 104a, 104b,... 104n collected by social media gamification platform 102 are stored in database 108. The information stored in database 108 is used to correlate one or more interests of plurality of users 104a, 104b,... 104n on social media gamification platform 102 to determine a similarity between one or more users.

[0049] Upon determining the similarity, social media gamification platform 102 generates an alert to one or more users with similar interests using a notification module 212 for enhancing social connections and interaction of the plurality of users 104a, 104b,... 104n with similar interests.

[0050] For instance, social media gamification platform 102 allows user 104a to create a top ten list of interests in a plurality of domains. Subsequently, at least six interests from the top ten list of interests of user 104a in music are correlated with one or more interests of plurality of users in the same domain music to determine a similarity between the one or more users and generate an alert to one or more users with similar interests.

[0051] Further, profile creation module 106 allows plurality of users 104a, 104b,... 104n to select an animated character from a plurality of animated characters as a profile picture to reflect plurality of users 104a, 104b,.. 104n interest or outlook.

[0052] Profile creation module 106 also includes a list that may include, but need not be limited to, number of followers, number of followings, number of posts, number of posts assessed, number of posts left for assessment and the like.

[0053] Further, profile creation module 106 displays statistics of a user 104a to determine the plurality of activities performed by user 104a on social media gamification platform 102. The statistics may include, but need not be limited to, the number of posts uploaded by user 104a for assessment, number of posts assessed, the maximum number of coins accumulated during the assessment, the maximum number of coins used for participating in assessments, number of posts gained by the user, the maximum number of times the user appeared on the leaderboard and the like.

[0054] Once a profile of plurality of users 104a, 104b,..104n is created, social media gamification platform 102 provides one or more virtual coins to plurality of users 104a, 104b,..104n using coin collection module 110.

[0055] Coin collection module 110 allow plurality of users 104a, 104b,... 104n to accumulate a plurality of virtual coins based on one or more activities which may include, but need not be limited to, creating a profile, inviting one or more users, accessing the social media gamification platform on daily-basis, viewing customized advertisements based on one or more interests, playing puzzles, playing spin challenges between advertisements and the like. [0056] Coin collection module 110 provides a plurality of opportunities to plurality of users 104a, 104b,..104n to accumulate a maximum number of virtual coins.

[0057] In accordance with an embodiment, plurality of users 104a, 104b,..104n can accumulate plurality of virtual coins based on the time spent by plurality of users 104a, 104b,..104n on social media gamification platform 102. Also, if a user follows a social account and the end- user associated with the social account follows back the user, then the user receives a plurality of virtual coins.

[0058] Moving on, social media gamification platform 102 includes a socializing module 214 which allow plurality of users 104a, 104b,... 104n to share one or more personalized posts and explore a plurality of ongoing conversations globally or locally based on plurality of users 104a, 104b,..104n interests.

[0059] Socializing module 214 also provides one or more virtual coins to plurality of users 104a, 104b,..104n for uploading posts and exploring content globally or locally. Socializing module 214 is further detailed in conjunction with FIG. 3.

[0060] Subsequently, social media gamification platform 102 allow plurality of users 104a, 104b,..104n to upload a post which may include, but need not be limited to, a picture, a video, content, information and the like for assessing the value of the post using post assessment module 112 based on predefined criteria.

[0061] The predefined criteria may include, but need not be limited to, a predefined number of days spent by a user in social media gamification platform 102, a predefined number of followers, a predefined number of posts and a daily activity of the user.

[0062] Post assessment module 112 also allow plurality of users 104a, 104b,... 104n to participate in an assessment for the post uploaded by one or more users of social media gamification platform 102 based on predefined criteria.

[0063] Further, post assessment module 112 automatically creates a group of a plurality of users based on predefined interests of plurality of users 104a, 104b,..104n and/or profile pictures of plurality of users 104a, 104b,..104n to participate in an assessment to value the post uploaded by the user in social media gamification platform 102. [0064] For instance, plurality of users 104a, 104b,... 104n can accumulate a plurality of virtual coins if the post shared by the user is under assessment or already assessed. Subsequently, if a user 104a receives at least 1000 likes for a post uploaded on social media gamification platform 102 in 24 hours, then user 104a receives a plurality of virtual coins. Also, if the number of participants in the assessment of a post has exceeded, then the post uploaded by the user receives a plurality of virtual coins. Further, if a user 104a creates a video of 15 seconds or 30 seconds or 45 seconds, the user can receive the plurality of virtual coins respectively based on the length of the video. User 104a can also receive plurality of virtual coins for creating a live session on social media gamification platform 102.

[0065] In accordance with an embodiment, a user 104a uploads a post on social media gamification platform 102 using post assessment module 112 to assess the value of the post. Upon uploading the post, post assessment module 112 automatically assigns an initial value which may include, but need not be limited to, 100, 200, 300 and the like to the post based on an average assessed value of the prior predefined number of posts.

[0066] After assigning the initial value, social media gamification platform 102 allows one or more users to participate in the assessment based on their interest and allows one or more users to start the assessment from the initial value.

[0067] Once the assessment is initiated, the value of the post increases based on the value offered by one or more users participating in the assessment. Subsequently, if the assessment is not initiated by any user in social media gamification platform 102, the initial value generated for the post is reduced after a predefined number of days that can be, but need not be limited to, one day, two days, three days, four days, five days and the like.

[0068] After initiating the assessment, the assessment for the post is terminated upon reaching a high value offered by one or more users and transmits the number of virtual coins offered for the post to user 104a and reflects the profile of a user who offered the high value on the post.

[0069] For instance, if user 104a has uploaded the post on social media gamification platform 102 with an initial value of 200, social media gamification platform 102 allow one or more users to start the assessment of the post from value 200. If one or more users are interested to start the assessment, the value of the post increases as offered by the users. Subsequently, if any of the users on social media gamification platform 102 does not initiate the assessment for a predefined number of days which may include, but need not limited to, one day, two days, three days and the like, then the initial value 200 of the post is reduced to 150 and further to 100 after five days if the assessment is still not initiated at the value of 150.

[0070] In accordance with another embodiment, a user 104a can participate in the assessment of a post upload by one or more users of social media gamification platform 102 based on the predefined criteria. Subsequently, user 104a starts the assessment from the initial value defined for the post based on the user’s interest, else waits for a predefined period /day to check if the value of the post is reduced or not and starts the assessment using the plurality of virtual coins accumulated by user 104a on social media gamification platform 102.

[0071] Upon determining the value of post using post assessment module 112, the details or performance metrics related to the post in a plurality of locations are displayed to plurality of users 104a, 104b,... 104n on social media gamification platform 102 using a performance display module 216.

[0072] Performance display module 216 renders an ongoing assessment of the post and a list of plurality of users ranking in the assessment. Performance display module 216 is further detailed in conjunction with FIG. 4.

[0073] Further, social media gamification platform 102 allow plurality of users 104a, 104b, ... 104n to redeem the plurality of virtual coins at a predefined third-party platform using a coin redemption module 218.

[0074] Coin redemption module 218 allow plurality of users 104a, 104b,... 104n to redeem the plurality of virtual coins in various forms which may include, but need not be limited to, coupons, stickers, unlock frames, magazine pictures, unlock characters, unlock themes for profiles, unlock themes for messaging and the like.

[0075] Later, social media gamification platform 102 includes an instant messaging module 220 which allow plurality of users 104a, 104b,..104n to interact with social connections or participants in the post assessment using a plurality of themes or characters based on plurality of users 104a, 104b,..104n interests. [0076] Instant messaging module 220 include a plurality of themes for chats, a plurality of snaps, character chatting, status (colors), voice messages, search options to search for a particular message or a new member to message and the messages are stored only if user requires or recognizes to be important. The plurality of snaps used in instant messaging module 220 are transmitted to accumulate the plurality of virtual coins, where the coins are further converted to badges such as but not limited to, friendship badges.

[0077] Subsequently, status colors used in instant messaging module 220 allow users to add their status with different colors such as but not limited to, red, yellow, green, white and the like based on the context or reason of the status. For instance, a status related to happiness or joy can be colored in red, whereas status related to sadness or depression in red color.

[0078] Also, instant messaging module 220 includes a business chat, where plurality of users 104a, 104b,... 104n accessing the business account can connect with influencers or celebrities to promote a product.

[0079] FIG. 3 illustrates socializing module 214 to share one or more personalized posts and explore a plurality of ongoing conversations globally or locally in accordance with an embodiment of the invention.

[0080] As illustrated in FIG. 3, socializing module 214 includes a personalized post sharing module 302 to share one or more personalized posts of the user to one or more social connections in the user’s social network. Personalized post sharing module 302 displays a minimum of three previous posts of the user along with the new personalized post to optimize the profile visibility of the user.

[0081] For instance, if any one of the three posts is selected by a user viewing the personalized post, the user is redirected to the profile of the post uploaded by the user. Subsequently, if the user uploads multiple pictures at the same time in one picture, the picture is provided with a slide of the other three pictures in a constant state.

[0082] Further, socializing module 214 includes an exploring module 304 which allow plurality of users 104a, 104b,... 104n to explore a plurality of activities such as but not limited to, a news feed, ongoing/live events and ongoing conversation globally or locally based on the user’ s interests in the plurality of domains which may include, but need not be limited to, music, books, food, travel, culture, art and the like. [0083] For instance, if a user is interested to participate in an ongoing conversation or start a conversation related to a book, the user can explore a specific page related to the book and communicate with one or more users interested in the same domain, and accumulate a plurality of virtual coins for exploring an activity on social media gamification platform 102.

[0084] FIG. 4 illustrates performance display module 216 for displaying a performance metric of posts assessed in a plurality of locations in accordance with an embodiment of the invention.

[0085] As illustrated in FIG. 4, performance display module 216 includes a performance metric module 402 which analyzes a performance metric of posts assessed in a plurality of locations and displays the performance metrics of the posts on performance display module 216.

[0086] Further, performance display module 216 includes a leaderboard 404 which renders a list of users with the highest number of virtual coins on social media gamification platform 102 to enhance the profile accessibility of users with a maximum number of virtual coins or identify the similar interests of the users on leaderboard 404 and interacting with the user.

[0087] FIG. 5 illustrates a screenshot of coin collection module 110 for accumulating the plurality of virtual coins on social media gamification platform 102 in accordance with an embodiment of the invention.

[0088] As illustrated in FIG. 5, coin collection module 110 allow plurality of users 104a, 104b,..104n to accumulate the plurality of virtual coins based on one or more activities which may include, but need not be limited to, creating a profile, inviting one or more users, accessing social media gamification platform 102 on daily-basis, viewing customized advertisements based on one or more interests, playing puzzles, playing spin challenges between advertisements and the like.

[0089] In accordance with an embodiment, coin collection module 110 includes an option for daily rewards, where plurality of users 104a, 104b,... 104n can directly receive daily rewards for accessing social media gamification platform 102 daily. Also, coin collection module 110 includes a coin’s option, where the user can check the plurality of virtual coins accumulated by the user. [0090] Further, coin collection module 110 includes an option to refer and earn, which allows plurality of users 104a, 104b,..104n to refer one or more users which may include, but need not be limited to, a friend, a family member, contact and the like to social media gamification platform 102 and earn one or more virtual coins for referring a friend or a family member.

[0091] Coin collection module 110 also includes an option for redeeming the plurality of virtual coins based on the user’s requirement and receives coupons, frames, stickers and the like for the redemption of coins.

[0092] In addition, coin collection module 110 includes a plurality of customized advertisements that can be selected based on the user’s interests as per the categories which may include, but need not be limited to, shopping, food, travel and the like.

[0093] Also, plurality of users 104a, 104b,..104n can select to view advertisements based on the plurality of virtual coins allocated to different categories of advertisements. Upon viewing the advertisement, the user is credited with a respective set of virtual coins allotted for the advertisement.

[0094] FIG. 6 illustrates a screenshot of post assessment module 112 to display an ongoing assessment or previous assessment of the post in accordance with an embodiment of the invention.

[0095] As illustrated in FIG. 6, post assessment module 112 allow users to upload a post for assessment based on the predefined criterion which may include, but need not be limited to, a predefined number of days spent by a user in social media gamification platform 102, a predefined number of followers, a predefined number of posts and a daily activity of the user.

[0096] Post assessment module 112 creates a group of a plurality of users based on predefined interests of plurality of users 104a, 104b,..104n and/or profile pictures of plurality of users 104a, 104b,..104n to participate in an assessment to value the post uploaded by the user in social media gamification platform 102. The group of plurality of users may include, but need not be limited to, two users, three users, four users, five users, six users and the like.

[0097] In accordance with an embodiment, post assessment module 112 also allow plurality of users 104a, 104b,... 104n to participate in the assessment. Plurality of users 104a, 104b,... 14n are allowed to select a post from a plurality of posts available for assessment on social media gamification platform 102 based on the user’s interests and participants in the respective post.

[0098] Further, post assessment module 112 provides statistics of the plurality of posts uploaded for assessment to determine the ongoing assessment value of all the posts and the participants in the assessment.

[0099] Post assessment module 112 also includes statistics of previously assessed posts to compare the assessment of the current post and previous post and determine the plurality of virtual coins accumulated by the user for previous post and current post.

[0100] FIG. 7 illustrates a screenshot of socializing module 214 to share one or more personalized posts and explore a plurality of ongoing conversations globally or locally in accordance with an embodiment of the invention.

[0101] As illustrated in FIG. 7, socializing module 214 includes personalized post sharing module 302 which allow users to share one or more personalized posts of the user to one or more social connections in the user’s social network.

[0102] Personalized post sharing module 302 displays a minimum of three previous posts of the user along with the new personalized post to optimize the profile visibility of the user. Also, personalized post sharing module 302 allow users of social media gamification platform 102 to like, comment, share and tag the posts based on the user’s interest and redirect the users to the profile of a user upon selecting any of the three posts.

[0103] Socializing module 214 allow users to add one or more mini clips to render the content to the user’s social connection.

[0104] Further, socializing module 214 includes exploring module 304 to explore a plurality of activities such as but not limited to, a news feed, ongoing/live events and ongoing conversation globally or locally based on the user’s interests in the plurality of domains that can be, but need not be limited to, music, books, food, travel, culture, art and the like.

[0105] For instance, user can select one or more activities globally or locally and restrict the content displayed on social media gamification platform 102 to specific jurisdiction. [0106] FIG. 8 illustrates a screenshot of performance display module 216 to display performance metric of posts in accordance with an embodiment of the invention.

[0107] As illustrated in FIG. 8, performance display module 216 includes performance metric module 402 to analyze the performance metric of posts assessed in a plurality of locations and displays the performance metrics of the posts on performance display module 216.

[0108] The search box included in performance metric module 402 allow plurality of users 104a, 104n.. 104n to search for a ranking of a particular user. Performance metric module 402 also displays the performance metric of posts globally or locally or friends based on the user’s interest.

[0109] Further, performance display module 216 includes leaderboard 404 to display a top list of users with the highest number of virtual coins on social media gamification platform 102 globally or locally or friends based on the users’ interest.

[0110] FIG. 9 illustrates a screenshot of coin redemption module 218 to redeem the plurality of virtual coins of the user in accordance with an embodiment of the invention.

[0111] As illustrated in FIG. 9, coin redemption module 218 allow plurality of users 104a, 104b,... 104n to redeem the plurality of virtual coins in various scenarios. In accordance with an embodiment, the user can promote the post by spending coins using coin redemption module 218, where the plurality of virtual coins are transferred to an official account of social media gamification platform 102 for promoting the post.

[0112] Also, the user can spend coins for storing a post, unlocking frames and special features. The user can utilize the virtual coins for participating in an assessment to value the post. Subsequently, the user can spend virtual coins for adding color text feature and multiple themes to the message box.

[0113] Further, the user can spend virtual coins to unload coupons and offers, unlock characters and uploading magazine page. In addition, the user can spend virtual coins to unlock levels, unlock crowns, unlock outfits, unlock taglines and name the character/add characteristics to social media gamification platform 102. [0114] In an instance, the user can spend a plurality of virtual coins to activate a magazine page based on a predefined criterion which may include, but need not be limited to, a user having ten lakh users/followers, accumulated one crore coins and the like, and the activated magazine page is displayed as a demo to represent the user’s profile.

[0115] In another instance, the user can utilize the plurality of virtual coins to accumulate interests related to a user in a plurality of brands such as, but not limited to, automobiles by maintaining a garage in the user’ s profile. The user’ s garage represents a plurality of collections of the user as promotional products in exchange for the plurality of virtual coins assigned for each product.

[0116] Subsequently, the unlocked frames, coupons, crowns, outfits, and taglines gathered by the user in exchange for the plurality of virtual coins are displayed on the user’s profile to enhance the visibility of the user’s profile on social media gamification platform 102.

[0117] FIG. 10 illustrates a method for assessing the value of the post in social media gamification platform 102 using the plurality of virtual coins accumulated by the user in accordance with an embodiment of the invention.

[0118] As illustrated in FIG. 10, at step 1002, creating a personalized profile of a user registered on social media gamification platform 102 using profile creation module 106. The personalized profile includes one or more interests of the user in a plurality of domains to identify a plurality of users with similar interests.

[0119] Next at step 1004, accumulating the plurality of virtual coins on social media gamification platform 102 based on one or more activities performed by the user using coin collection modulel 10. One or more activities may include, but need not be limited to, inviting one or more users to social media gamification platform 102, receiving rewards on a daily- basis, viewing customized advertisements based on the user’s interests and the like.

[0120] In an ensuing step 1006, allowing the user to access socializing module 214 for sharing one or more personalized posts. Socializing module 214 allows the user to explore a plurality of ongoing conversations globally or locally based on the user’s interests.

[0121] Subsequently, at step 1008, allowing the user to upload a post in social media gamification platform 102 for assessing the value of the post using post assessment module 112 based on predefined criterion. Post assessment module 112 also allow the user to participate in an assessment of a plurality of posts uploaded by one or more users in the social network based on the predefined criterion.

[0122] Moving on, at step 1010, displaying a performance metric of posts assessed in a plurality of locations using performance metric module 402 incorporated in performance display module 216. Performance display module 216 renders a top list of a plurality of users on leaderboard 404 according to the plurality of virtual coins accumulated by each user for the post assessed on social media gamification platform 102.

[0123] Later, at step 1012, allowing the plurality of users of social media gamification platform 102 to redeem the plurality of virtual coins at a predefined third-party platform using coin redemption module 118.

[0124] FIG. 11 illustrates a method for accessing socializing module 214 for sharing one or more personalized posts and exploring the plurality of ongoing conversations globally or locally in accordance with an embodiment of the invention.

[0125] As illustrated in FIG. 11, at step 1102, sharing one or more personalized posts of the user to one or more social connections in the user’s social network using personalized post sharing module 302 and displaying at least three prior posts of the user along with the new personalized post to optimize the profile visibility of the user.

[0126] Next at step 1104, exploring a plurality of activities including a news feed, ongoing/live events and ongoing conversations globally or locally based on the user’s interests in the plurality of domains using exploring module 304.

[0127] FIG. 12 illustrates a method for assessing value of the post using post assessment module 112 in accordance with an embodiment of the invention.

[0128] As illustrated in FIG. 12, at step 1202, automatically assigning an initial value to the post based on an average assessed value of the prior predefined number of posts.

[0129] Next at step 1204, allowing one or more users to start the assessment from the initial value and increasing the value of the post based on a value quoted by a plurality of users participating in the assessment at step 1206. Also, the initial value of the post is reduced after a predefined number of days if any user is not interested in participating in the assessment.

[0130] Further at step 1208, terminating the assessment of the post with a high value offered by the user and reflecting the user’s profile on the post.

[0131] Those skilled in the art will realize that the above recognized advantages and other advantages described herein are merely exemplary and are not meant to be a complete rendering of all of the advantages of the various embodiments of the invention.

[0132] The system, as described in the invention or any of its components may be embodied in the form of a computing device. The computing device can be, for example, but not limited to, a general-purpose computer, a programmed microprocessor, a micro-controller, a peripheral integrated circuit element, and other devices or arrangements of devices, which can implement the steps that constitute the method of the invention. The computing device includes a processor, a memory, a non-volatile data storage, a display, and a user interface.

[0133] In the foregoing specification, specific embodiments of the invention have been described. However, one of ordinary skill in the art appreciates that various modifications and changes can be made without departing from the scope of the invention as set forth in the claims below. Accordingly, the specification and figures are to be regarded in an illustrative rather than a restrictive sense, and all such modifications are intended to be included within the scope of the invention. The benefits, advantages, solutions to problems, and any element(s) that may cause any benefit, advantage, or solution to occur or become more pronounced are not to be construed as a critical, required, or essential features or elements of any or all the claims. The invention is defined solely by the appended claims including any amendments made during the pendency of this application and all equivalents of those claims as issued.

Claims

CLAIMS I/We Claim:

1. A method for assessing the value of a post in a social media gamification platform (102) using a plurality of virtual coins accumulated by a user on the social media gamification platform (102), the method comprising: creating, by one or more processors (204), a personalized profile of the user registered on the social media gamification platform (102) using a profile creation module (106), wherein the personalized profile includes one or more interests of the user in a plurality of domains to identify a plurality of users with similar interests; accumulating, by one or more processors, a plurality of virtual coins on the social medial gamification platform (102) based on one or more activities performed by the user using a coin collection module (110), wherein the one or more activities include inviting at least one another user to the social media gamification platform (102), receiving rewards on a daily-basis and viewing customized advertisements based on the user’s interests; allowing, by one or more processors, the user to access a socializing module (214) for sharing one or more personalized posts, wherein the socializing module (214) allows the user to explore a plurality of ongoing conversations globally or locally based on the user’s interests; allowing, by one or more processors, the user to upload a post in the social media gamification platform (102) for assessing the value of the post using a post assessment module (112) and/or participate in an assessment of a plurality of posts uploaded by one or more other users in the social media gamification platform (102), wherein the user is allowed to upload the post for assessment or participate in the assessment for other posts based on a predefined criterion provided by the post assessment module (112); and displaying, by one or more processors, a performance metric of posts assessed in a plurality of locations using a performance metric module (402) incorporated in a performance display module (216), wherein the performance display module (216) renders a top list of a plurality of users on a leaderboard (404) according to the plurality of virtual coins accumulated by each user for the post assessed on the social media gamification platform (102); and allowing, by one or more processors, the plurality of users of the social media gamification platform (102) to redeem the plurality of virtual coins at a predefined third-party platform (116) using a coin redemption module (218).

2. The method as claimed in claim 1, wherein correlating at least six interests of the user in a domain from the plurality of domains with the interests of plurality of other users in the social media gamification platform (102) to identify the similarity between the users.

3. The method as claimed in claim 2, wherein the plurality of users with similar interests are notified using a notification module (212) to enhance the social connections and interaction of the plurality of users.

4. The method as claimed in claim 1, wherein a plurality of animated characters is provided to the user while creating the personalized profile to select an animated character from the plurality of animated characters as a profile picture for reflecting the user’s outlook.

5. The method as claimed in claim 1, wherein the socializing module (214) includes: sharing, by one or more processors, one or more personalized posts of the user to one or more social connections in the user’s social network using a personalized post sharing module (302) and displaying at least three prior posts of the user along with the new personalized post to optimize the profile visibility of the user; and exploring, by one or more processors, a plurality of activities including a news feed, ongoing/live events and ongoing conversations globally or locally based on the user’s interests in the plurality of domains using an exploring module (304).

6. The method as claimed in claim 1, wherein automatically creating a group of a plurality of users based on predefined interests of the user and/or profile pictures of the plurality users to participate in an assessment to value the post uploaded by the user in the social media gamification platform (102).

7. The method as claimed in claim 1, wherein displaying an ongoing assessment of the post in a graphical representation includes highest value of the post and at least two users in top position.

8. The method as claimed in claim 1, wherein the post assessment module (112) allows the user to participate in the assessment based on a predefined number of days spent by the user in the social media gamification platform (102), a predefined number of followers, a predefined number of posts and a daily activity of the user.

9. The method as claimed in claim 1, wherein the post assessment module (112) includes: automatically assigning, by one or more processors, an initial value to the post based on an average assessed value of the prior predefined number of posts; allowing, by one or more processors, at least one user to start the assessment from the initial value; increasing, by one or more processors, the value of the post based on a value offered by a plurality of users participating in the assessment, wherein reducing the initial value of the post after a predefined number of days if any user is not interested in participating the assessment; and terminating, by one or more processors, the assessment of the post with a high value offered by the user and reflecting the user’s profile on the post.

10. The method as claimed in claim 1, comprises an instant messaging module (220) to initiate a conversation or to communicated with social connections or participants in a post assessment using a plurality of themes or characters based on the user’s interest.

11. A system for assessing the value of a post in a social media gamification platform (102) using a plurality of virtual coins accumulated by a user on the social media gamification platform (102), the system comprising: a memory (202); a processor (204) in communication with the memory (202), wherein the processor (204) is configured to: create a personalized profile of the user registered on the social media gamification platform (102) using a profile creation module (106), wherein the personalized profile includes one or more interests of the user in a plurality of domains to identify a plurality of users with similar interests; accumulate a plurality of virtual coins on the social medial gamification platform (102) based on one or more activities performed by the user using a coin collection module (110), wherein the one or more activities include inviting at least one another user to the social media gamification platform (102), receiving rewards on a daily-basis and viewing customized advertisements based on the user’s interests; allow the user to access a socializing module (214) for sharing one or more personalized posts, wherein the socializing module (214) allows the user to explore a plurality of ongoing conversations globally or locally based on the user’s interests; allow the user to upload a post in the social media gamification platform (102) for assessing the value of the post using a post assessment module (112) and/or participate in an assessment of a plurality of posts uploaded by one or more other users in the social media gamification platform (102), wherein the user is allowed to upload the post for assessment or participate in the assessment for other posts based on predefined criterion provided by the post assessment module (112); display a performance metric of posts assessed in a plurality of locations using a performance metric module (402) incorporated in a performance display module (216), wherein the performance display module (216) renders a top list of plurality of users on a leaderboard (404) according to the plurality of virtual coins accumulated by each user for the post assessed on the social media gamification platform (102); and allow the plurality of users of the social media gamification platform (102) to redeem the plurality of virtual coins at a predefined third-party platform (116) using a coin redemption module (218).

12. The system as claimed in claim 11, wherein the socializing module (214) includes: share one or more personalized posts of the user to one or more social connections in the user’s social network using a personalized post sharing module (302); display at least three prior posts of the user along with the new personalized post to optimize the profile visibility of the user; and explore a plurality of activities including a news feed, ongoing/live events and ongoing conversations globally or locally based on the user’s interests in the plurality of domains using an exploring module (304).

3. The system as claimed in claim 11, wherein the post assessment module (112) includes: automatically assigning an initial value to the post based on an average assessed value of the prior predefined number of posts; allowing at least one user to start the assessment from the initial value; increasing the value of the post based on the assessment range offered by a plurality of users participating the assessment, wherein reducing the initial value of the post after a predefined number of days if any user is not interested in participating the assessment; and terminating the assessment of the post with a high value offered by the user and reflecting the user’s profile on the post.