WO2022105269A1

WO2022105269A1 - Live broadcast video pushing method and device

Info

Publication number: WO2022105269A1
Application number: PCT/CN2021/106279
Authority: WO
Inventors: 曹阳; 赵子明; 李欢; 佟淼
Original assignee: 北京达佳互联信息技术有限公司
Priority date: 2020-11-17
Filing date: 2021-07-14
Publication date: 2022-05-27
Also published as: CN112492334A; CN112492334B

Abstract

Provided by the present disclosure are a live broadcast video pushing method, apparatus and device, the method comprising: determining electronic transaction behavior of a target object in a first live broadcast room, wherein the first live broadcast room corresponds to a first live broadcast account; when it is determined according to the electronic transaction behavior that a preset hot-broadcast condition is satisfied, searching for a user account having an association relationship with the first live broadcast account; and sending push information related to the first live broadcast room to a target user account, wherein the target user account refers to an account in the user account that does not watch the first live broadcast room.

Description

A kind of live video push method and device

The present disclosure claims priority to Chinese Patent Application No. 202011288405.1 filed on Nov. 17, 2020, the entire contents of which are incorporated in the present disclosure by reference.

technical field

The present disclosure relates to the technical field of online live broadcast platforms, and in particular, to a method and device for pushing live broadcast videos.

Background technique

At present, e-commerce companies conduct live broadcasts through online live broadcast platforms, and users log in to the online live broadcast platforms to browse live videos and select interested targets for electronic transactions. At present, after a user logs in to the webcasting platform, the service server of the webcasting platform will recommend the corresponding live broadcast room cover to the user, and the user selects the corresponding live broadcast room to watch the video. During the video viewing process, some operations of the user will trigger the live broadcast room cover. refresh.

It can be seen that the current service server mainly updates the cover of the user's live broadcast room based on the user's trigger operation. When updating the cover of the user's live broadcast room, the server will determine the cover of the live broadcast room recommended to each user according to the corresponding recommendation strategy. The commonly used recommendation strategy is to determine the recommendation degree according to the preset traction index, and make recommendations in the live broadcast room according to the order of recommendation degree from high to low. Common traction metrics include "generated watch time" and "electronic transaction conversion efficiency."

SUMMARY OF THE INVENTION

The present disclosure provides a live video push method and device.

According to an aspect of the embodiments of the present disclosure, a method for pushing live video is provided, and the method includes:

determining the electronic transaction behavior for the target object in the first live broadcast room, where the first live broadcast room corresponds to the first live broadcast account;

Searching for a user account associated with the first live broadcast account when it is determined according to the electronic transaction behavior that the preset hot broadcast condition is met;

Sending push information related to the first live broadcast room to a target user account, where the target user account refers to an account in the user account that does not watch the first live broadcast room.

According to another aspect of the embodiments of the present disclosure, a live video push device is provided, including:

a monitoring module, configured to determine the electronic transaction behavior of the target object in the first live broadcast room, where the first live broadcast room corresponds to the first live broadcast account;

an account search module, configured to search for a user account associated with the first live broadcast account when it is determined according to the electronic transaction behavior that a preset hot broadcast condition is met;

A live broadcast room push module, configured to send push information related to the first live broadcast room to a target user account, where the target user account refers to an account in the user account that does not watch the first live broadcast room.

According to another aspect of the embodiments of the present disclosure, a live video push device is provided, including: a memory and a processor;

Wherein, the memory is used to store computer programs;

The processor is configured to read the computer program in the memory and execute the above-mentioned live video push method.

According to another aspect of the embodiments of the present disclosure, a chip is provided, which is coupled to a memory in a device, so that the chip invokes program instructions stored in the memory when running, so as to implement the above method for pushing live video.

According to another aspect of the embodiments of the present disclosure, a computer-readable storage medium is provided, the computer storage medium stores program instructions, and in response to the computer-readable storage medium being executed on a computer, causes the computer to execute the above-mentioned live video push method.

According to another aspect of the embodiments of the present disclosure, there is provided a computer program product that, in response to the computer program product running on an electronic device, causes the electronic device to execute the above-mentioned live video push method.

This disclosure provides a live video push technical solution, based on the electronic transaction behavior of the target object in the live broadcast room, when the hot broadcast conditions are met, the live broadcast related information is actively pushed to the associated user account, so as to optimize the matching relationship between the live broadcast account and the user account. The live broadcast room currently pushed to the user account is the live broadcast room that the user account is most likely to be interested in, which improves the accuracy of live video recommendation, avoids the waste of network resources caused by users frequently browsing the live broadcast rooms with poor matching relationship, and converts the most effective live broadcast room in real time. The live broadcast room is pushed to the user account, which improves the operation efficiency of the user account.

Description of drawings

1 is a schematic diagram of the architecture of a live video push application scenario provided by an embodiment of the present disclosure;

2 is a schematic diagram of a method for pushing live video according to an embodiment of the present disclosure;

3 is a schematic diagram of displaying a pop-up window in a first preset time period according to an embodiment of the present disclosure;

4 is a schematic diagram of displaying a pop-up window in a second preset time period according to an embodiment of the present disclosure;

5 is a schematic diagram of interactively displaying push information in two live broadcast rooms provided by an embodiment of the present disclosure;

6 is a detailed flowchart of a method for pushing live video provided by an embodiment of the present disclosure;

7 is a schematic structural diagram of a live video push device according to an embodiment of the present disclosure;

FIG. 8 is a schematic structural diagram of a live video push device according to an embodiment of the present disclosure.

Detailed ways

In the embodiment of the present disclosure, "and/or" describes the association relationship of associated objects, and indicates that there are three kinds of relationships, for example, A and/or B, indicates that A exists alone, A and B exist simultaneously, and B exists alone. Happening. The character "/" generally indicates that the associated objects are an "or" relationship.

The generated viewing time is the length of time that the user account may watch the live broadcast room, and the conversion efficiency of electronic transactions is the probability of electronic transactions for the target object of the live broadcast room after the user account watches the live broadcast room. In some embodiments, the target object is also referred to as a target transaction object, which refers to commodities that can be traded. For example, the commodities that can be traded are tangible products or intangible services, which are not limited in this embodiment of the present disclosure.

The relevant recommendation strategy is to predict the behavior of the user account to obtain a matching relationship, and it needs to rely on the active behavior of the user account to trigger the recommendation in the live broadcast room. This recommendation strategy cannot achieve the optimal matching relationship, and there is a problem of low accuracy of live video recommendation.

The embodiments of the present disclosure provide a live video push system, which optimizes the recommendation strategy, and can realize that the recommendation degree corresponding to each user account watching the live broadcast room at any time is the highest, that is, the predicted traction index is optimal, and supports Directly switch the live broadcast room watched by each user account at any time. Therefore, from the perspective of matching, the viewing time of the live broadcast room can be increased to the maximum (that is, the ideal state), which improves the accuracy of live video recommendation, avoids frequent switching, and saves network resources. , which improves user operation efficiency.

An embodiment of the present disclosure provides a live video recommendation solution, and FIG. 1 is a schematic structural diagram of a live video push application scenario provided by an embodiment of the present disclosure.

As shown in FIG. 1 , the application scenario includes at least one server 20 and multiple clients 30 . The client 30 is any suitable electronic device used for network access, including but not limited to a computer, a notebook computer, a smart phone, a tablet computer or other types of terminals. The server 20 is any server that can access the information needed to provide interactive services through the network. The client 30 implements information transmission and reception with the server 20 via the network 40 . The server 20 obtains the content required by the client 30 by accessing the database 50, such as model parameters, advertisement content, index files, and the like. Terminal devices (eg, between 30_1 and 30_2 or 30_N) can also communicate with each other via the network 40 . In some embodiments, network 40 is a network for information transfer in a broad sense, including one or more communication networks, such as a wireless communication network, the Internet, a private area network, a local area network, a metropolitan area network, a wide area network, or a cellular data network Wait.

Only a single server or client will be described in detail in the following description, but those skilled in the art should understand that the illustrated single server 20, client 30 and database 50 are intended to represent that the technical solutions of the present disclosure involve terminal devices , server and database operations. The detailed description of a single terminal device and a single server and database is at least for the convenience of illustration and does not imply limitations on the type or location of the terminal device and server. In addition, although a bidirectional arrow from the database 50 to the server 20 is shown in FIG. 1 for convenience of description, those skilled in the art should understand that the above-mentioned data transmission and reception are also realized through the network 40 .

In the embodiment of the present disclosure, the above-mentioned client 30 includes a live client and a VOD client, wherein:

The live broadcast client, the live broadcast user logs in to the live broadcast platform through the first live broadcast account, and conducts the live broadcast through the live broadcast room of the live broadcast platform. The content of the live broadcast is the target object, and interacts with the user account through the live broadcast room to realize electronic transactions for the target object. Behavior;

On-demand client, the user logs in to the online live broadcast platform through the user account, selects to enter the live broadcast room of the first live broadcast account or the second live broadcast account of interest according to the cover of the live broadcast room, and realizes targeting the target object by watching the live broadcast and interacting with the live broadcast account. electronic transactions;

The server is configured to monitor the first live broadcast room of the first live broadcast account, and determine the electronic transaction behavior of the target object in the first live broadcast room; A user account associated with the first live broadcast account; sending push information related to the first live broadcast room to a target user account in the user account who has not watched the first live broadcast room.

The above-mentioned live video push solution provided by the embodiments of the present disclosure adopts an active recommendation and guidance method, so that each user account can always be switched to the live broadcast room with the highest recommendation degree, and reference the appropriate "user account" based on the "content" of the live broadcast room "The solution can optimize the matching relationship between live accounts and user accounts, improve the accuracy of live video recommendation, save network resources and improve user operation efficiency.

Embodiments of the present disclosure provide a live video push method, which is applied to a server of a network live broadcast platform. As shown in Figure 2, the method includes:

201. Monitor the first live broadcast room of the first live broadcast account, and determine the electronic transaction behavior of the target object in the first live broadcast room;

The above-mentioned first live broadcast account is any host account that logs in to the online live broadcast platform for live broadcast.

In some embodiments, monitoring the first live broadcast room includes monitoring content information played in the first live broadcast room and monitoring operation behavior information of the first live broadcast room, such as monitoring the target object currently recommended by the first live broadcast room, monitoring the first live broadcast account. and the operation behavior information of the user account, to determine whether the first live broadcast account and the user account have electronic transaction behaviors to the target object of the live broadcast. In some embodiments, in response to the user account clicking to place an order and completing the electronic payment, it is determined that a successful electronic transaction behavior for the target object has occurred; when the user account clicks a return, it is determined that a failed electronic transaction behavior has occurred, etc.

202, in the case of determining that the preset hot broadcast condition is satisfied according to the electronic transaction behavior of the target object, search for a user account that has an associated relationship with the first live broadcast account;

Through the electronic transaction behavior of the target object, the transaction status information of the target object can be determined, so as to determine whether the target object is in a high transaction rate state with a transaction rate greater than the preset transaction rate, and in response to the target object being in a high transaction rate state, determine whether the target object is in a high transaction rate state. Preset hit conditions.

In some embodiments, according to the electronic transaction behavior of the target object, the relevant parameters reflecting the transaction rate are counted to determine whether the preset hot broadcast conditions are met, including but not limited to adopting any of the following methods:

1) According to the electronic transaction behavior of the target object, it is determined that there is a target object whose transaction quantity exceeds the first threshold, and the preset hot broadcast condition is satisfied;

Wherein, the target object types in the first live room are one or more.

Usually at the same time, the target object of the live broadcast is one type, then at the moment of condition determination, determine the target object being broadcast live, and in response to the target object’s transaction quantity exceeding the preset threshold, determine that it is currently in a state of high transaction rate, satisfying the Preset hit conditions.

In other embodiments, a target object that is not more than a preset duration from the current moment is determined, and in response to the number of transactions with the target object exceeding a preset threshold, it is determined that it is currently in a high transaction rate state and meets the preset hot broadcast condition. Or, determine the target object that the first live broadcast account logs into the live broadcast room this time, and in response to the number of transactions with the target object exceeding a preset threshold, determine that the current high transaction rate state meets the preset hot broadcast condition.

2) When it is determined according to the electronic transaction behavior of the target object that the total number of transactions of all the target objects in the first live broadcast room exceeds the second threshold, the preset hot broadcast condition is satisfied.

In some embodiments, determine all the target objects that the first live broadcast account logs into the live broadcast room this time, determine the total number of transactions of all the target objects according to the number of transactions of each target object, and respond to the total number of transactions exceeding the second threshold , to determine that it is currently in a high transaction rate state and meets the preset hot broadcast conditions.

The above-mentioned user account that has an associated relationship with the first live broadcast account is a user account that has logged in to the first live broadcast room and has a degree of interest in the first live broadcast account that meets the requirements.

203: Send push information related to the first live broadcast room to a target user account, where the target user account refers to an account that has not watched the first live broadcast room among the found user accounts.

The above-mentioned user account that has an associated relationship with the first live broadcast account is the user account that has logged in the first live broadcast room, including the user account that is currently logging in the first live broadcast room, and the user account that is not currently logged in to the first live broadcast room and is logging in to the second live broadcast room. The user account of the second live broadcast room of the account. The second live broadcast account and the first live broadcast account are different live broadcast accounts.

The present disclosure provides a live video push technical method, which determines whether the preset hot broadcast conditions are met based on the electronic transaction behavior of the target object in the live broadcast room; in response to the hot broadcast conditions being met, the live broadcast related information is actively pushed to the associated user account, thereby optimizing The matching relationship between the live account and the user account makes the live room currently pushed to the user account the live room that the user account is most likely to be interested in, which improves the accuracy of live video recommendation and avoids the user browsing the live room with poor matching relationship. Network resources are wasted, and the most effective live broadcast room is pushed to the user account in real time, which improves the operation efficiency of the user account.

In some embodiments, the degree of interest is determined according to at least one of the following parameters: the operation history of the user account on the first live broadcast account, the viewing time of the user account in the first live broadcast room, the number of logins of the user account to the first live broadcast room, the user account Electronic transactions performed in the first live broadcast room.

In some embodiments, the above-mentioned operation history of the user account on the first live broadcast account includes whether the user account performs a follow operation on the first live broadcast account, and whether a collection operation or a like operation is performed on the live video of the first live broadcast account.

In some embodiments, the viewing duration of the user account in the first live broadcast room is the viewing duration of the previous user account in the first live broadcast room, for example, the viewing duration of the last few times, which is mapped from the total viewing duration of the last few times. Interest degree, for example, the longest viewing duration is used to map the interest degree.

In some embodiments, the number of logins of the user account to the first live broadcast room is the number of logins of the user account to the first live broadcast room in a recent period of time. The more login times, the higher the interest in the first live broadcast account. .

In some embodiments, the electronic transaction behaviors performed by the user account in the first live broadcast room are the electronic transaction behaviors performed by the user account in the first live broadcast room in a recent period of time, such as the number of transactions or the frequency of transactions, etc. parameter, the more transactions or the higher the transaction frequency, the higher the interest in the first live account.

In some embodiments, to determine the degree of interest in the first live broadcast account, any one of the above parameters or a combination of multiple parameters can be used to map the degree of interest, and in response to multiple parameters, set corresponding weights to perform weighted summation, and obtain When the interest degree is greater than the preset interest degree threshold, it is determined that the interest degree of the first live broadcast account meets the requirements.

The above-mentioned push information related to the first live broadcast room includes the relevant information of the target object of the first live broadcast room, and also includes the URL link of the first live broadcast room, so that after the user account receives the push information, according to the first live broadcast room. URL link, switch to enter the first live room.

The target user account in the embodiment of the present disclosure is a user account that has not watched the first live broadcast room, including user accounts in two states, one is a user account that is currently logging in to the second live broadcast room, and the other is a user account that is not currently logged in to the online live broadcast The platform enters the user account of any live broadcast room. The embodiments of the present disclosure use different push methods for two types of user accounts:

1) Push method to the user account currently logging in to the second live broadcast room.

In response to the target user account being in a state of logging into the second live broadcast room, determine the first recommendation degree of recommending the first live broadcast room to the target user account according to the historical viewing behavior and/or electronic transaction behavior of the target user account for the first live broadcast room; According to the historical viewing behavior and/or electronic transaction behavior of the target user account for the second live broadcast room, determine the second recommendation degree of recommending the second live broadcast room to the target user account; in response to the first recommendation degree being greater than the second recommendation degree, the target user The account sends push information related to the first live broadcast room.

Corresponding traction indicators can be determined according to the above historical viewing behavior, such as historical viewing time, historical viewing times, historical viewing frequency and other indicator parameters. The sum of the duration, the historical view count is the number of views in the recent period, and the historical viewing frequency is the number of views per unit time counted in the recent period of time.

Corresponding traction indicators can be determined according to the above electronic transaction behavior, such as the conversion rate of electronic transactions. In some embodiments, the conversion rate of electronic transactions is determined according to parameters such as the number of transactions in a recent period, the number of transaction objects, and the frequency of transactions. .

In some embodiments, in response to obtaining a plurality of traction indicators, a weighted summation of the plurality of traction indicators is performed to obtain a recommendation degree.

In the embodiment of the present disclosure, for a user account that is logging in to the second live broadcast room, by comparing the recommendation degrees of the two live broadcast rooms, in response to the first recommendation degree of the first live broadcast room being higher than the second recommendation degree of the second live broadcast room, the user account is automatically sent to the second live broadcast room. The user account is pushed to the first live room, so that the user account can enter the live room with better matching relationship in real time, which improves the accuracy of live video recommendation, saves network resources and improves the operation efficiency of the user account.

In other embodiments, in response to the target user account being in a state of logging in to the second live broadcast room, push information related to the first live broadcast room is sent to the target user account, so that the push information is displayed in the second live broadcast room.

The above-mentioned push information includes the live broadcast data of the first live broadcast room and the identification information of the target object of the first live broadcast room. In some embodiments, the identification information of the target object includes: transaction status of the target object, text identification of the target object, and image identification of the target object. In this way, the user account can know the live broadcast of the live broadcast room, as well as the specific target object and the current transaction status.

In some embodiments, the above information is always displayed on the interface of the second live broadcast room in the form of a pop-up window, and a hide or close button is set. Or, set the duration of the above information display, and it will disappear automatically after the display reaches the preset duration.

When the above-mentioned information is displayed, all the information can be displayed at the same time, and different information can also be displayed in sections.

In some embodiments, the push information is displayed through a pop-up window, including:

During the first preset time period, the identification information of the target object in the first live broadcast room is displayed; in the second preset time period after the first preset time period, the live broadcast data of the first live broadcast room and the first live broadcast are displayed. The identification information of the target object between.

As shown in Figure 3, for the user account that is logging in to the second live broadcast room, a pop-up window is displayed in the preset area of the second live broadcast room, such as the upper left corner or the lower left corner, and the pop-up window is displayed in two time periods. The push information displayed in the first preset time period shown in 3 is distributed in two display areas, mainly including the live account related information display area and the target object's identification information display area, and the live account related information display area is mainly used to display the first The ID of the live broadcast account, the level of the first live broadcast account, and the degree of attention of the first live broadcast account, etc. The identification information display area of the target object is used to display the transaction status of the target object, the text identification of the target object, and the image identification of the target object . The above-mentioned first preset time period is set according to requirements, for example, it is set to 4s or the like.

As shown in Figure 4, for the user account that is logging into the second live broadcast room, a pop-up window is displayed in the preset area of the second live broadcast room, such as the upper left corner or the lower left corner, and the second preset time period shown in Figure 4 The displayed push information is distributed in three display areas, mainly including a live account related information display area, an identification information display area of the target object, and a live broadcast data display area. The live broadcast data display area is used to play the data of the first live broadcast room in real time. In some embodiments, the identification information display area of the target object is located in a preset area of the live data display area, such as at the lower left.

In some embodiments, in response to multiple first live broadcast rooms being pushed to the same user account, the push information of the first live broadcast room with the highest recommendation is displayed in the pop-up window of the second live broadcast room, and the other first live broadcast rooms are displayed in the pop-up window of the second live broadcast room. The time is arranged in the form of icons according to the order of recommendation degree from high to low, as shown in Figure 3 and Figure 4, the corresponding live broadcast accounts are displayed in the live broadcast account list. The user account can switch the push information by clicking these icons, and also supports closing the list of live broadcast accounts. In other embodiments, it is also supported to link other first live rooms through more live link buttons.

2) Push method to user accounts who are not logged in to any live broadcast room.

In response to the target user account being in a state of not logging into any live broadcast room, in the form of a reminder message, push information related to the first live broadcast room is sent to the target user account.

In some embodiments, in response to the target user account not being logged into any live broadcast room, a reminder message is sent to the target user account, and the reminder message includes push information, where the push information includes the URL link of the first live broadcast room and includes the target user account. The transaction status of the object, the text identification of the target object, the image identification of the target object, etc.

Figure 5 is a specific push flow that meets the preset hot broadcast conditions. In response to the target object in the first live broadcast room being in a high transaction rate state, users who have logged in the first live broadcast room and whose interest in the first live broadcast account meets the requirements are obtained. account; after filtering out the user accounts that are not logged in to the first live broadcast room, send a reminder message to the user accounts that are not in the second live broadcast room, and for the user accounts in the second live broadcast room, it is determined that the recommendation degree of the first live broadcast room is higher than During the second live broadcast, the push information will be displayed in a pop-up window.

6 is a detailed flowchart of a method for pushing live video provided by an embodiment of the present disclosure, which mainly includes: in response to determining that the target object in the first live room is in a high transaction rate state according to the electronic transaction behavior of the target object, invoking a search The engine service sends a search request to the database service through the search engine service to find the user account associated with the first live broadcast account, which will transmit the ID of the first live broadcast account and the ID of the first live broadcast room. The above database service is used to store the list of user accounts associated with the live broadcast account, and the status of the user account watching the live broadcast room.

After acquiring the user account associated with the first live broadcast account through the database service, the search engine service returns information including the ID of the user account and the ID of the live broadcast room where the user account is logged in.

The search causes the service to filter out the user account ID and the second live room ID that log in to the second live room, and in response to the first recommendation degree being higher than the first recommendation degree, the user account ID and the second live room ID that log in to the second live room will be , the first live broadcast room ID is returned to the server; and the user account IDs that are not logged in the second live broadcast room and the first live broadcast room are screened out, and the user account ID and the first live broadcast room ID are returned to the server.

According to the type of the user account, the server sends push information or a reminder message to the client where the user account is located in the manner described in the foregoing embodiment, for example, the push message is displayed through a pop-up window.

The client displays the pop-up window or reminder message. After the user clicks the pop-up window or reminder message, the client obtains the URL link to the first live room from the server, and completes the jump to the live room.

A method for pushing a live video in an embodiment of the present disclosure is described above, and a device for pushing a live video is described below.

Referring to FIG. 7 , an embodiment of the present disclosure provides a device for live streaming video on the web, including:

A monitoring module 701, configured to monitor the first live broadcast room of the first live broadcast account to determine the electronic transaction behavior of the target object in the first live broadcast room, and the first live broadcast room corresponds to the first live broadcast account;

An account search module 702, configured to search for a user account associated with the first live broadcast account when it is determined according to the electronic transaction behavior that a preset hot broadcast condition is met;

The live broadcast room push module 703 is configured to send push information related to the first live broadcast room to a target user account, where the target user account refers to an account in the user account that does not watch the first live broadcast room.

In some embodiments, the account number lookup module is further configured to:

In the case where it is determined according to the electronic transaction behavior that there are target objects whose transaction quantity exceeds the first threshold, the preset hot broadcast condition is satisfied; or

When it is determined according to the electronic transaction behavior that the total number of transactions of all target objects in the first live broadcast room exceeds a second threshold, the preset hot broadcast condition is satisfied.

In some embodiments, the account number lookup module is further configured to:

Search for user accounts that have logged in to the first live broadcast room and meet the requirements for the degree of interest in the first live broadcast account;

The degree of interest is determined according to at least one of the following parameters: the operation history of the user account on the first live broadcast account, the viewing time of the user account in the first live broadcast room, and the user account's impact on the first live broadcast room. The number of logins in the live broadcast room, and the electronic transaction behaviors performed by the user account in the first live broadcast room.

In some embodiments, the live room push module is further used for:

In response to the target user account being in a state of logging into the second live broadcast room, the first recommendation degree is determined according to the historical viewing behavior and/or electronic transaction behavior of the target user account for the first live broadcast room, and the second degree of recommendation is determined. The live broadcast room corresponds to a second live broadcast account, and the first recommendation degree is a recommendation degree of recommending the first live broadcast room to the target user account;

A second recommendation degree is determined according to the historical viewing behavior and/or electronic transaction behavior of the second live broadcast room by the target user account, and the second recommendation degree is for recommending the second live broadcast room to the target user account. recommendation;

In response to the first recommendation degree being greater than the second recommendation degree, sending push information related to the first live broadcast room to the target user account.

In some embodiments, the live room push module is further used for:

In response to the target user account being in a state of logging into a second live broadcast room, sending push information related to the first live broadcast room to the target user account, where the second live broadcast room corresponds to a second live broadcast account.

In some embodiments, the push information is displayed through a pop-up window, and the pop-up window is displayed in a preset area of the second live broadcast room, and the push information includes the live broadcast data of the first live broadcast room and the target The identification information of the object.

In some embodiments, the identification information of the target object is displayed within a first preset time period and within a second preset time period after the first preset time period;

The live broadcast data of the first live broadcast room is displayed within the second preset time period.

In some embodiments, the identification information of the target object includes:

The transaction status of the target object, the text identification of the target object, and the image identification of the target object.

In some embodiments, the live room push module is further used for:

In response to the target user account being in a state of not logging into any live broadcast room, sending push information related to the first live broadcast room to the target user account in the form of a reminder message.

In some embodiments, the push information related to the first live broadcast room includes a URL link of the first live broadcast room.

The above-mentioned live video pushing apparatus provided by the embodiment of the present disclosure and the live video pushing method provided by the embodiment of the present disclosure belong to the same inventive concept. Various implementations of the above-mentioned live video pushing method can be applied to the above-mentioned live video pushing apparatus for implementation. Here Not to repeat.

Referring to FIG. 8 , an embodiment of the present disclosure provides a live video push device, including a processor 801 and a memory 802 .

In some embodiments, the processes disclosed in the embodiments of the present disclosure are applied in the processor 801 or implemented by the processor 801 . In the implementation process, each step of the signal processing flow is completed by an integrated logic circuit in the form of hardware or instructions in the form of software in the processor 801 . The processor 801 is a general-purpose processor, a digital signal processor, an application-specific integrated circuit, a field programmable gate array or other programmable logic device, a discrete gate or transistor logic device, or a discrete hardware component, and implements or executes the various functions provided by the embodiments of the present disclosure. Methods, steps and logic block diagrams. A general purpose processor is a microprocessor or any conventional processor or the like. The methods disclosed in the embodiments of the present disclosure are directly embodied as the completion of execution by a hardware processor, or the completion of execution by a combination of hardware and software modules in a general-purpose processor. The software modules are located in random access memory, flash memory, read-only memory, programmable read-only memory or electrically erasable programmable memory, registers and other storage media mature in the art. The storage medium is located in the memory 802, and the processor 801 reads the information in the memory 802, and completes the signal processing flow in combination with its hardware.

In some embodiments, the processor 801 is configured to read the program in the memory 802 and perform the following steps:

In some embodiments, the determining according to the electronic transaction behavior that a preset hot broadcast condition is met includes:

In some embodiments, the searching for a user account associated with the first live broadcast account includes:

In some embodiments, the sending the push information related to the first live broadcast room to the target user account includes:

In some embodiments, the sending push information related to the first live broadcast room to a target user account in the user account who has not watched the first live broadcast room includes:

Embodiments of the present disclosure also provide a computer-readable storage medium, including instructions, in response to running on a computer, causing the computer to execute the live video push method provided by the foregoing embodiments.

In some embodiments, the live video push method provided by the above embodiments can be implemented in whole or in part by software, hardware, firmware, or any combination thereof. In response to being implemented in software, it can be implemented in whole or in part in the form of a computer program product.

The computer program product includes one or more computer instructions. When the computer program instructions are loaded and executed on a computer, the procedures or functions described in accordance with the embodiments of the present disclosure are produced in whole or in part. In some embodiments, the computer is a general purpose computer, special purpose computer, computer network, or other programmable device. The computer instructions are stored in or transmitted from one computer-readable storage medium to another computer-readable storage medium, for example, from a website site, computer, server, or data center via wired communication. (eg coaxial cable, fiber optic, digital subscriber line (DSL)) or wireless (eg infrared, wireless, microwave, etc.) to another website site, computer, server or data center. The computer-readable storage medium is any available medium that can be stored by a computer, or a data storage device such as a server, data center, etc. that includes one or more available media integrated. The usable media are magnetic media (eg, floppy disks, hard disks, magnetic tapes), optical media (eg, DVDs), or semiconductor media (eg, solid state disks (SSDs)), and the like.

Embodiments of the present disclosure also provide a chip, which is coupled to a memory in a device, so that the chip invokes program instructions stored in the memory during operation, so as to implement the live video push method provided by the above embodiments.

Embodiments of the present disclosure also provide a computer program product, which, in response to the computer program product running on an electronic device, enables the electronic device to execute the live video push method provided by the foregoing embodiments.

All the embodiments of the present disclosure can be implemented independently or in combination with other embodiments, which are all regarded as the protection scope required by the present disclosure.

One skilled in the art will appreciate that embodiments of the present disclosure can be provided as a method, system, or computer program product. Accordingly, the present disclosure can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present disclosure may take the form of a computer program product embodied on one or more computer-usable storage media having computer-usable program code embodied therein, including but not limited to disk storage, CD-ROM, optical storage, and the like.

Claims

A method for pushing live video, comprising:

determining the electronic transaction behavior for the target object in the first live broadcast room, where the first live broadcast room corresponds to the first live broadcast account;

Searching for a user account associated with the first live broadcast account when it is determined according to the electronic transaction behavior that the preset hot broadcast condition is met;

Sending push information related to the first live broadcast room to a target user account, where the target user account refers to an account in the user account that does not watch the first live broadcast room.
The method according to claim 1, wherein the determining according to the electronic transaction behavior that a preset hot broadcast condition is met comprises:

In the case where it is determined according to the electronic transaction behavior that there are target objects whose transaction quantity exceeds the first threshold, the preset hot broadcast condition is satisfied; or

When it is determined according to the electronic transaction behavior that the total number of transactions of all target objects in the first live broadcast room exceeds a second threshold, the preset hot broadcast condition is satisfied.
The method according to claim 1, wherein the searching for a user account associated with the first live broadcast account comprises:

Search for user accounts that have logged in to the first live broadcast room and meet the requirements for the degree of interest in the first live broadcast account;

The degree of interest is determined according to at least one of the following parameters: the operation history of the user account on the first live broadcast account, the viewing time of the user account in the first live broadcast room, and the user account's impact on the first live broadcast room. The number of logins in the live broadcast room, and the electronic transaction behaviors performed by the user account in the first live broadcast room.
The method according to claim 1, wherein the sending the push information related to the first live broadcast room to the target user account comprises:

In response to the target user account being in a state of logging into the second live broadcast room, the first recommendation degree is determined according to the historical viewing behavior and/or electronic transaction behavior of the target user account for the first live broadcast room, and the second degree of recommendation is determined. The live broadcast room corresponds to a second live broadcast account, and the first recommendation degree is a recommendation degree of recommending the first live broadcast room to the target user account;

A second recommendation degree is determined according to the historical viewing behavior and/or electronic transaction behavior of the second live broadcast room by the target user account, and the second recommendation degree is for recommending the second live broadcast room to the target user account. recommendation;

In response to the first recommendation degree being greater than the second recommendation degree, sending push information related to the first live broadcast room to the target user account.
The method according to claim 1, wherein the sending the push information related to the first live broadcast room to the target user account comprises:

In response to the target user account being in a state of logging into a second live broadcast room, sending push information related to the first live broadcast room to the target user account, where the second live broadcast room corresponds to a second live broadcast account.
The method according to claim 5, wherein the push information is displayed through a pop-up window, the pop-up window is displayed in a preset area of the second live broadcast room, and the push information includes the first live broadcast room The live broadcast data and the identification information of the target object.
The method according to claim 6, wherein the identification information of the target object is displayed within a first preset time period and within a second preset time period after the first preset time period;

The live broadcast data of the first live broadcast room is displayed within the second preset time period.
The method according to claim 6, wherein the identification information of the target object comprises:

The transaction status of the target object, the text identification of the target object, and the image identification of the target object.
The method according to claim 1, wherein the sending the push information related to the first live broadcast room to the target user account comprises:

In response to the target user account being in a state of not logging into any live broadcast room, sending push information related to the first live broadcast room to the target user account in the form of a reminder message.
The method according to claim 1, wherein the push information related to the first live broadcast room includes a URL link of the first live broadcast room.
A live video push device, comprising:

a monitoring module, configured to determine the electronic transaction behavior of the target object in the first live broadcast room, where the first live broadcast room corresponds to the first live broadcast account;

an account search module, configured to search for a user account associated with the first live broadcast account when it is determined according to the electronic transaction behavior that a preset hot broadcast condition is met;

A live broadcast room push module is configured to send push information related to the first live broadcast room to a target user account, where the target user account refers to an account in the user account that does not watch the first live broadcast room.
The device according to claim 11, wherein the account search module is further configured to:

In the case where it is determined according to the electronic transaction behavior that there are target objects whose transaction quantity exceeds the first threshold, the preset hot broadcast condition is satisfied; or

When it is determined according to the electronic transaction behavior that the total number of transactions of all target objects in the first live broadcast room exceeds a second threshold, the preset hot broadcast condition is satisfied.
The device according to claim 11, wherein the account search module is further configured to:

Search for user accounts that have logged in to the first live broadcast room and meet the requirements for the degree of interest in the first live broadcast account;

The degree of interest is determined according to at least one of the following parameters: the operation history of the user account on the first live broadcast account, the viewing time of the user account in the first live broadcast room, and the user account's impact on the first live broadcast room. The number of logins in the live broadcast room, and the electronic transaction behaviors performed by the user account in the first live broadcast room.
The device according to claim 11, wherein the live room push module is further used for:

In response to the target user account being in a state of logging into the second live broadcast room, the first recommendation degree is determined according to the historical viewing behavior and/or electronic transaction behavior of the target user account for the first live broadcast room, and the second degree of recommendation is determined. The live broadcast room corresponds to a second live broadcast account, and the first recommendation degree is a recommendation degree of recommending the first live broadcast room to the target user account;

A second recommendation degree is determined according to the historical viewing behavior and/or electronic transaction behavior of the second live broadcast room by the target user account, and the second recommendation degree is for recommending the second live broadcast room to the target user account. recommendation;

In response to the first recommendation degree being greater than the second recommendation degree, sending push information related to the first live broadcast room to the target user account.
The device according to claim 11, wherein the live room push module is further used for:

In response to the target user account being in a state of logging into a second live broadcast room, sending push information related to the first live broadcast room to the target user account, where the second live broadcast room corresponds to a second live broadcast account.
The device according to claim 15, wherein the push information is displayed through a pop-up window, the pop-up window is displayed in a preset area of the second live broadcast room, and the push information includes the first live broadcast room The live broadcast data and the identification information of the target object.
The device according to claim 16, wherein the identification information of the target object is displayed within a first preset time period and within a second preset time period after the first preset time period;

The live broadcast data of the first live broadcast room is displayed within the second preset time period.
The device according to claim 16, wherein the identification information of the target object comprises:

The transaction status of the target object, the text identification of the target object, and the image identification of the target object.
The device according to claim 11, wherein the live room push module is further used for:

In response to the target user account being in a state of not logging into any live broadcast room, sending push information related to the first live broadcast room to the target user account in the form of a reminder message.
The apparatus according to claim 11, wherein the push information related to the first live broadcast room includes a URL link of the first live broadcast room.
A live video push device, comprising: a memory and a processor;

Wherein, the memory is used to store computer programs;

The processor is used to read the computer program in the memory and execute the following steps:

determining the electronic transaction behavior for the target object in the first live broadcast room, where the first live broadcast room corresponds to the first live broadcast account;

Searching for a user account associated with the first live broadcast account when it is determined according to the electronic transaction behavior that the preset hot broadcast condition is met;

Sending push information related to the first live broadcast room to a target user account, where the target user account refers to an account in the user account that does not watch the first live broadcast room.
The device according to claim 21, wherein the determining according to the electronic transaction behavior that a preset hot broadcast condition is met comprises:

In the case where it is determined according to the electronic transaction behavior that there are target objects whose transaction quantity exceeds the first threshold, the preset hot broadcast condition is satisfied; or

When it is determined according to the electronic transaction behavior that the total number of transactions of all target objects in the first live broadcast room exceeds a second threshold, the preset hot broadcast condition is satisfied.
The device according to claim 21, wherein the searching for a user account associated with the first live broadcast account comprises:

Search for user accounts that have logged in to the first live broadcast room and meet the requirements for the degree of interest in the first live broadcast account;

The degree of interest is determined according to at least one of the following parameters: the operation history of the user account on the first live broadcast account, the viewing time of the user account in the first live broadcast room, and the user account's impact on the first live broadcast room. The number of logins in the live broadcast room, and the electronic transaction behaviors performed by the user account in the first live broadcast room.
The device according to claim 21, wherein the sending the push information related to the first live broadcast room to the target user account comprises:

In response to the target user account being in a state of logging into the second live broadcast room, a first recommendation degree is determined according to the historical viewing behavior and/or electronic transaction behavior of the target user account for the first live broadcast room, and the second degree of recommendation is determined. The live broadcast room corresponds to a second live broadcast account, and the first recommendation degree is a recommendation degree of recommending the first live broadcast room to the target user account;

A second recommendation degree is determined according to the historical viewing behavior and/or electronic transaction behavior of the second live broadcast room by the target user account, and the second recommendation degree is for recommending the second live broadcast room to the target user account. recommendation;

In response to the first recommendation degree being greater than the second recommendation degree, sending push information related to the first live broadcast room to the target user account.
The device according to claim 21, wherein the sending the push information related to the first live broadcast room to the target user account comprises:

In response to the target user account being in a state of logging in to a second live broadcast room, sending push information related to the first live broadcast room to the target user account, where the second live broadcast room corresponds to a second live broadcast account.
The device according to claim 25, wherein the push information is displayed through a pop-up window, the pop-up window is displayed in a preset area of the second live broadcast room, and the push information includes the first live broadcast room The live broadcast data and the identification information of the target object.
The device according to claim 26, wherein the identification information of the target object is displayed within a first preset time period and within a second preset time period after the first preset time period;

The live broadcast data of the first live broadcast room is displayed within the second preset time period.
The device according to claim 26, wherein the identification information of the target object comprises:

The transaction status of the target object, the text identification of the target object, and the image identification of the target object.
The device according to claim 21, wherein the sending push information related to the first live broadcast room to a target user account in the user account who has not watched the first live broadcast room, comprising:

In response to the target user account being in a state of not logging into any live broadcast room, sending push information related to the first live broadcast room to the target user account in the form of a reminder message.
The device according to claim 21, wherein the push information related to the first live broadcast room includes a URL link of the first live broadcast room.
A computer program medium, characterized in that a computer program is stored thereon, and when the program is executed by a processor, the following steps are implemented:

determining the electronic transaction behavior for the target object in the first live broadcast room, where the first live broadcast room corresponds to the first live broadcast account;

Searching for a user account associated with the first live broadcast account when it is determined that the preset hot broadcast condition is met according to the electronic transaction behavior;

Sending push information related to the first live broadcast room to a target user account, where the target user account refers to an account in the user account that does not watch the first live broadcast room.