WO2022105107A1 - Method for optimizing telephone sales working performance by using smart watch - Google Patents

Method for optimizing telephone sales working performance by using smart watch Download PDF

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WO2022105107A1
WO2022105107A1 PCT/CN2021/089730 CN2021089730W WO2022105107A1 WO 2022105107 A1 WO2022105107 A1 WO 2022105107A1 CN 2021089730 W CN2021089730 W CN 2021089730W WO 2022105107 A1 WO2022105107 A1 WO 2022105107A1
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姜平
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Abstract

Disclosed in the present invention is a method for optimizing telephone sales working performance by using a smart watch, characterized by: selecting a batch of sampled telephone sales personnel, performing associative classification analysis by means of data of the heart rates and environment volumes detected in nearly real time by smart watches worn by the personnel and in combination with historical working data summaries of the telephone sales personnel in a sales system at the same time period, and establishing a data classification model. That is, relevant data collected by the smart watches according to in a certain time period is inputted into a data classification model to obtain corresponding working performance categories, materials of clients to be contacted of different categories and quantities are pushed according to the performance categories, so that a sales system can automatically allocate appropriate sales workload and work objects according to the current working performance and appropriate policy scheduling, and thus the effect of improving the sales working performance is achieved.

Description

一种利用智能手表优化电话销售工作绩效的方法A way to optimize telemarketing job performance with a smartwatch 技术领域technical field
本发明涉及智能穿戴设备和电话营销系统相结合的领域,特别是涉及一种利用智能手表优化电话销售工作绩效的方法。The invention relates to the field of combining smart wearable devices and telemarketing systems, in particular to a method for optimizing telemarketing work performance by using a smart watch.
背景技术Background technique
销售型公司核心利润来源于其销售团队的工作绩效表现。因为销售团队人员众多,流动性大、管理成本高,其绩效改进方法一般都只能采用月度或季度绩效考核对其销售实际成单情况进行绩效考核,并对其进行激励。The core profit of a sales company comes from the performance of its sales team. Because the sales team has a large number of personnel, high liquidity and high management costs, its performance improvement method can generally only use monthly or quarterly performance appraisal to conduct performance appraisal on its actual sales orders and motivate them.
传统的方法由于时效性较差,无法在销售过程中实时对销售的工作绩效表现进行监督和促进。对于公司宝贵的待处理的营销客户线索分配上,也只能采用一些事前约定,无法实时动态修改的规则进行分配,导致线索资源无法被最大程度的合理利用,容易造成资源浪费。而由于智能可穿戴设备的不断快速普及,利用智能手表这种可随声携带,并能实时采集到各样本体的数据信息,可以通过这些数据实时调整公司销售系统的销售资源分配策略,从而最大程度的开发销售潜在客户,提升销售工作绩效表现。Due to the poor timeliness, traditional methods cannot monitor and promote the work performance of sales in real time during the sales process. For the company's precious pending marketing customer leads distribution, it can only use some pre-agreed rules, which cannot be dynamically modified in real time, so that the lead resources cannot be reasonably utilized to the greatest extent, and resources are easily wasted. Due to the continuous and rapid popularization of smart wearable devices, the use of smart watches, which can be carried along with the sound, and can collect data information of each sample in real time, can use these data to adjust the sales resource allocation strategy of the company's sales system in real time, so as to maximize the Develop sales potential customers to a high degree and improve sales performance.
专利CN202010155127-生理数据特征值获取方法、分类器建立方法、分类方法、分类器及分类系统,包括提取生理数据,训练分类器并对生理数据进行分类,但其应用场景为消化道数据采集,其中对生理数据的选取、处理,和分类器的使用方式,都有极强的针对性和局限性,并不能直接或间接的应用于本案的电销场景中。Patent CN202010155127 - Method for obtaining characteristic value of physiological data, method for establishing classifier, classification method, classifier and classification system, including extracting physiological data, training the classifier and classifying the physiological data, but its application scenario is the collection of digestive tract data, wherein The selection and processing of physiological data and the use of classifiers have strong pertinence and limitations, and cannot be directly or indirectly applied to the telemarketing scenario of this case.
专利CN201910375153-一种基于双模态生物电信号与生理数据的疲劳度评估系统及评估方法,包括对生理信息进行监测和收集,利用对生理数据的分析对工作进行干预,但生理信息的具体监测内容过多,与工作场景的关联非常复杂,具有极强的针对性和局限性,并不能直接迁移到本案的电销场景中,也没有显而易见的启示,无法直接或间接的应用于电销工作中。Patent CN201910375153-A fatigue evaluation system and evaluation method based on dual-modal bioelectrical signals and physiological data, including monitoring and collection of physiological information, using the analysis of physiological data to intervene in work, but the specific monitoring of physiological information. The content is too much, the relationship with the work scene is very complex, and it has strong pertinence and limitations. It cannot be directly transferred to the telemarketing scene of this case, and there is no obvious inspiration, so it cannot be directly or indirectly applied to telemarketing work. middle.
专利CN201911222034-与作业任务场景弱耦合的工作负荷测评方法,包括对生理数据的采集,通过指标评价规则给出工作负荷指标,可依据其优化工作内容的分配,但其通过刺激序列进行测评的方式对正常工作难免造成干扰和影响,时效性差,且刺激序列的设定过于复杂,实施困难,在测评出工作负荷后,也未给出具体的后续应对方法,无法应用于本案的实 际工作场景中。Patent CN201911222034 - Workload evaluation method weakly coupled with job task scene, including the collection of physiological data, the workload index is given through index evaluation rules, and the allocation of work content can be optimized according to it, but it is evaluated through stimulation sequences. It will inevitably cause interference and impact on the normal work, the timeliness is poor, and the setting of the stimulus sequence is too complicated, and the implementation is difficult. After the workload is evaluated, no specific follow-up methods are given, which cannot be applied to the actual work scene of this case. .
因此,需要一种利用更高效的优化电话销售工作绩效的方法。Therefore, there is a need for a method of optimizing telemarketing job performance utilizing a more efficient method.
发明内容SUMMARY OF THE INVENTION
本发明所要解决的技术问题是利用智能手表的各项传感器,实时收集所佩戴人员的各项信息、以提供一种基于特定策略的更加合理的销售线索分配的策略,从而提升销售线索的利用效率,提升电话销售的工作。The technical problem to be solved by the present invention is to use various sensors of the smart watch to collect various information of the wearing person in real time, so as to provide a more reasonable distribution strategy of sales leads based on a specific strategy, thereby improving the utilization efficiency of sales leads , to enhance the work of telemarketing.
为解决上述技术问题,一种利用智能手表优化电话销售工作绩效的方法,其特征在于,通过抽样选择一批电话销售人员进行一段时间的数据采样,分类训练和建立关联后。可在实际应用中,通过近实时收集电话销售人员的智能手表传回的信息,进行工作表现分类,再根据特定的销售线索分配策略,近实时调整每个电话销售工作人员所看到的待处理销售线索清单的内容和数量,具体包括如下步骤:In order to solve the above technical problems, a method for optimizing telemarketing work performance by using a smart watch is characterized in that a group of telemarketing personnel is selected by sampling for a period of data sampling, classification training and association. In practical applications, the information returned by the telesales staff's smart watch can be collected in near real time to classify the work performance, and then according to the specific sales lead allocation strategy, the pending processing seen by each telesales staff can be adjusted in near real time. The content and quantity of the sales lead list, including the following steps:
步骤1:信息的监测和收集,使用智能手表硬件对目标对象进行监测,收集目标对象的信息,所述信息包括心跳数据、环境音量、地理位置,通过与智能手表硬件相连的移动通讯设备上报信息,所述上报的频率设定为每次间隔10分钟;Step 1: Monitoring and collection of information, using the smart watch hardware to monitor the target object, collecting the information of the target object, the information includes heartbeat data, ambient volume, geographic location, and reporting the information through the mobile communication device connected to the smart watch hardware , the reporting frequency is set to be 10 minutes each time interval;
步骤2:通过数据分析系统收集目标对象在监测期间的工作表现数据,所述工作表现数据包括在对应销售管理系统中的相应数据,时间跨度设置为一个销售的完整考核周期;Step 2: collect the work performance data of the target object during the monitoring period through the data analysis system, the work performance data includes the corresponding data in the corresponding sales management system, and the time span is set to be a complete evaluation cycle of sales;
步骤3:在数据分析系统中建立一个数据分类模型,用于结合步骤1中上报的信息与步骤2中收集的工作表现数据,判定目标对象的工作表现分类;Step 3: establish a data classification model in the data analysis system for combining the information reported in step 1 and the work performance data collected in step 2 to determine the work performance classification of the target object;
步骤4:利用数据分类模型对目标对象进行分类,给出对目标对象的工作表现分类的判断;Step 4: classify the target object by using the data classification model, and give a judgment on the classification of the work performance of the target object;
步骤5:销售管理系统收到对应目标对象的工作表现分类的判断结果后,依据不同的工作表现分类的结果分配不同类别的待处理营销客户线索名单,所述营销客户线索名单包含营销客户线索,所述营销客户线索按照质量从高到低分为优质、一般、未知三类;Step 5: After receiving the judgment result of the work performance classification corresponding to the target object, the sales management system allocates different types of marketing customer lead lists to be processed according to the results of different work performance classifications, and the marketing customer lead list includes marketing customer leads. The marketing customer leads are classified into three categories: high-quality, general, and unknown according to their quality from high to low;
步骤6:根据智能手表硬件监测的信息和目标对象的工作表现数据,对分类模型进行重新训练和优化。Step 6: Retrain and optimize the classification model according to the information monitored by the smart watch hardware and the work performance data of the target object.
所述步骤1中,具体步骤包括:In the step 1, the specific steps include:
步骤1-1:所述智能手表硬件通过蓝牙连接移动通讯设备;Step 1-1: The smart watch hardware is connected to the mobile communication device through Bluetooth;
步骤1-2:智能手表硬件每隔2分钟向对应的移动通讯设备的软件端发送一次当前的佩戴人员的时间信息T i i∈[1,n]、当期平均心率HR i i∈[1,n]、当期环境音分贝DB i i∈ [1,n]、当前地理位置信息GS i i∈[1,n],所述地理位置信息的精度要求误差绝对值为1.2米内,其中n为目标对象的数量,所述n满足n≥100,下标i表示参与样本收集的不同目标对象; Step 1-2: The smart watch hardware sends the current wearer's time information T i i∈[1,n] and the current average heart rate HR i i∈[1, n], the current ambient sound decibel DB i i ∈ [1, n], the current geographic location information GS i i ∈ [1, n], the accuracy of the geographic location information requires the absolute value of the error to be within 1.2 meters, where n is the target The number of objects, the n satisfies n ≥ 100, and the subscript i represents different target objects participating in the sample collection;
步骤1-3:移动通讯设备收到一组[T、HR、DB、GS]报文信息后,向数据分析系统发送,对网络状态进行监测,如网络不通,则在移动通讯设备中缓存,等待下一次发送时一并发送,每次移动通讯设备向数据分析系统发送的间隔为10分钟。Step 1-3: After the mobile communication device receives a set of [T, HR, DB, GS] message information, it sends it to the data analysis system to monitor the network status. It will be sent together when waiting for the next sending, and the interval between each sending from the mobile communication device to the data analysis system is 10 minutes.
所述步骤2中,具体步骤有:In the step 2, the specific steps are:
步骤2-1:收到步骤1-3中的[T、HR、DB、GS]报文信息后,继续累计收集1个完整考核周期,根据T ij i∈[1,n],j∈[1,m]设定从销售管理系统抽取工作表现数据的样本观察点,其中n表示目标对象的数量,m表示每个目标对象传回的报文总数,T表示样本观察点,i表示参与样本收集的不同目标对象,j表示考核周期内的样本观察点序列号; Step 2-1: After receiving the [T, HR, DB, GS] message information in Step 1-3, continue to collect a complete assessment cycle, according to T ij i∈[1, n], j∈[ 1, m] Set the sample observation points for extracting work performance data from the sales management system, where n represents the number of target objects, m represents the total number of messages returned by each target object, T represents the sample observation points, and i represents the participating samples Different target objects collected, j represents the serial number of the sample observation point in the assessment period;
步骤2-2:根据每个T j对应的目标对象,从销售管理系统取出相应的1个完整考核周期的工作表现数据,所述工作表现数据包括电话拨打总数C j i∈[1,m]、电话通话时长L j i∈[1,m]、标识为优质的营销客户线索的数量S j i∈[1,m]、联系记录填写字数R j i∈[1,m]、销售管理系统信息查询次数Q j i∈[1,m]; Step 2-2: According to the target object corresponding to each T j , take out the corresponding work performance data of one complete assessment cycle from the sales management system, the work performance data includes the total number of phone calls C j i∈[1,m] , telephone call duration L j i ∈ [1, m], number of marketing customer leads identified as high-quality S j i ∈ [1, m], number of characters filled in contact records R j i ∈ [1, m], sales management system Information query times Q j i∈[1, m];
步骤2-3:将步骤2-2获得的工作表现数据传入数据分析系统构建分析样本[C、L、S、R、Q]。Step 2-3: Transfer the work performance data obtained in Step 2-2 into the data analysis system to construct analysis samples [C, L, S, R, Q].
所述步骤3中,具体步骤为:In the step 3, the specific steps are:
步骤3-1:对步骤1中的[T、HR、DB、GS]报文信息进行Softmax函数分类模型训练,得到一个来自于智能手表硬件的信息分类WL i i∈[1,k],其中,k代表智能手表硬件采集信息的分类的数量; Step 3-1: Perform Softmax function classification model training on the [T, HR, DB, GS] message information in step 1, and obtain an information classification WL i i ∈ [1, k] from the smart watch hardware, where , k represents the number of categories of information collected by the smart watch hardware;
步骤3-2:对步骤2中的[C、L、S、R、Q]进行Softmax函数分类模型训练,得到一个来自于销售管理系统的工作表现数据的分类PL i i∈[1,k′],其中,k′代表工作表现分类的数量; Step 3-2: Perform Softmax function classification model training on [C, L, S, R, Q] in step 2, and obtain a classification PL i i∈[1, k′ from the work performance data of the sales management system ], where k′ represents the number of job performance categories;
步骤3-3:对步骤3-1的信息分类和步骤3-2中的工作表现数据的分类进行Sigmod函数关联模型训练,根据时间因素T,得到每个WL i i∈[1,k]对应的PL i i∈[1,k′]的转化率,得到任意WL和任意PL之间取值为[0,1]区间的关联度TR;; Step 3-3: Perform Sigmod function correlation model training on the information classification of step 3-1 and the classification of work performance data in step 3-2, according to the time factor T, get each WL i i ∈ [1, k] corresponding to The conversion rate of PL i i∈[1, k′], the correlation degree TR between any WL and any PL is [0, 1];
步骤3-4:取WL和PL中关联度TR最大的值,任意WL i i∈[1,k]只保留一个对应的 PL i i∈[1,k′],并存入一个二维表TV中。 Step 3-4: Take the value with the largest correlation degree TR in WL and PL, any WL i i ∈ [1, k] only retains one corresponding PL i i ∈ [1, k′], and store it in a two-dimensional table on TV.
所述步骤4中,具体步骤为:In the step 4, the specific steps are:
步骤4-1:按照目标对象的工作时间范围,智能手表硬件每间隔2分钟收集一次[T、HR、DB、GS]报文信息,发送到对应的移动通讯设备;Step 4-1: According to the working time range of the target object, the smart watch hardware collects [T, HR, DB, GS] message information every 2 minutes and sends it to the corresponding mobile communication device;
步骤4-2:移动通讯设备每隔10分钟向数据分析系统发送报文;Step 4-2: The mobile communication device sends a message to the data analysis system every 10 minutes;
步骤4-3:根据10分钟内收到的有效报文,求出该目标对象在这个时间段内的平均[T、HR、DB、GS]。Step 4-3: Calculate the average [T, HR, DB, GS] of the target object in this time period according to the valid messages received within 10 minutes.
步骤4-4:将平均[T、HR、DB、GS]传入步骤3-1的Softmax函数分类模型中,得到的WL值为相应的信息分类结果。Step 4-4: The average [T, HR, DB, GS] is passed into the Softmax function classification model in step 3-1, and the obtained WL value is the corresponding information classification result.
所述步骤5中,具体步骤为:In the step 5, the specific steps are:
步骤5-1:将销售关系系统中所有待处理营销客户线索进行分类,分类类型标记为CL;Step 5-1: Classify all pending marketing customer leads in the sales relationship system, and mark the classification type as CL;
步骤5-2:预设营销客户线索分配规则,具体为:依据PL i i∈[1,k′],其中,k′代表工作表现分类的数量,取计算PL的所有[C、L、S、R、Q]样本数据,设平均值
Figure PCTCN2021089730-appb-000001
Figure PCTCN2021089730-appb-000002
m为所有总样本数量,依次计算每个PL i分类的
Figure PCTCN2021089730-appb-000003
Figure PCTCN2021089730-appb-000004
k为总样本中计算为PL i分类的所有样本数量,以最大的AvgPL i设为MaxAvgPL,则若对应的PL i
Figure PCTCN2021089730-appb-000005
则配置步骤3-4中的二维表TV对应的营销客户线索为优质,待处理数量WN=25,若对应的PL i
Figure PCTCN2021089730-appb-000006
则配置二维表TV对应的营销客户线索为一般,待处理数量WN=50,若对应的PL i
Figure PCTCN2021089730-appb-000007
Figure PCTCN2021089730-appb-000008
则配置二维表TV对应的营销客户线索未知,待处理数量WN=10;
Step 5-2: Preset marketing customer lead distribution rules, specifically: according to PL i i∈[1, k′], where k′ represents the number of job performance classifications, take all [C, L, S for calculating PL , R, Q] sample data, set the mean
Figure PCTCN2021089730-appb-000001
Figure PCTCN2021089730-appb-000002
m is the number of all total samples, and calculate the number of each PL i classification in turn
Figure PCTCN2021089730-appb-000003
Figure PCTCN2021089730-appb-000004
k is the number of all samples classified as PL i in the total samples, and the maximum AvgPL i is set as MaxAvgPL, then if the corresponding PL i
Figure PCTCN2021089730-appb-000005
Then the marketing customer leads corresponding to the two-dimensional table TV in the configuration step 3-4 are high-quality, and the number to be processed is WN =25.
Figure PCTCN2021089730-appb-000006
Then the marketing customer leads corresponding to the configuration two-dimensional table TV are general, and the number to be processed is WN=50. If the corresponding PL i
Figure PCTCN2021089730-appb-000007
Figure PCTCN2021089730-appb-000008
Then the marketing customer leads corresponding to the configuration two-dimensional table TV are unknown, and the number to be processed is WN=10;
步骤5-3:销售管理系统接收到步骤1-3发送的[T、HR、DB、GS],调用步骤3-1训练的模型得到对应的WL i,在TV表中查到对应的CL和WN,则将销售管理系统的待处理线索名单列表中该目标对象待处理的营销客户线索名单中的当前分类类型修改为二维表中的相应分类类型CL,当前数量修改为二维表中相应数量WN; Step 5-3: The sales management system receives the [T, HR, DB, GS] sent in step 1-3, calls the model trained in step 3-1 to obtain the corresponding WL i , and finds the corresponding CL and WN, then modify the current classification type in the list of pending marketing customer leads for the target object in the list of pending leads of the sales management system to the corresponding classification type CL in the two-dimensional table, and the current quantity to the corresponding one in the two-dimensional table. quantity WN;
所述步骤6中,具体步骤为:In the step 6, the specific steps are:
步骤6-1:收集目标对象每天的[C、L、S、R、Q]和[T、HR、DB、GS];Step 6-1: Collect [C, L, S, R, Q] and [T, HR, DB, GS] of the target object every day;
步骤6-2:根据步骤6-1收集的数据,数据分析系统在每个考核周期开始时重新计算步骤3-1和步骤3-2中的模型训练,并计算正负偏差EV;Step 6-2: According to the data collected in Step 6-1, the data analysis system recalculates the model training in Step 3-1 and Step 3-2 at the beginning of each assessment cycle, and calculates the positive and negative deviation EV;
步骤6-3:设定正负偏差阈值Y,如果当|EV|>Y,则重新更新TV表中记录的数据[WL、PL、 CL、WN],所述更新包括提高或降低CL的类别、提高或降低WN。Step 6-3: Set the positive and negative deviation threshold Y, if when |EV|>Y, then re-update the data [WL, PL, CL, WN] recorded in the TV table, and the update includes the category of raising or lowering CL , increase or decrease WN.
本发明所达到的有益效果:The beneficial effects achieved by the present invention:
(1)可以改变传统销售绩效考核的单一以最终业绩结果考核的方式,通过在日常销售过程中收集数据,进行有效干预。(1) It can change the traditional sales performance appraisal method based on the final performance result, and effectively intervene by collecting data in the daily sales process.
(2)本发明中考虑可穿戴智能设备在续航、便携方面的现实条件约束,选择了智能手表作为采集和判定销售人员工作表现的硬件载体,在功能和成本上做了平衡。(2) In the present invention, considering the practical constraints of wearable smart devices in terms of battery life and portability, smart watches are selected as the hardware carrier for collecting and judging the work performance of sales personnel, and the function and cost are balanced.
(3)本发明提供的利用智能手表优化电话销售工作绩效的方法,不但可运用发明中举例的分配不同类别和数量的待联系客户线索,也可以基于销售当时的工作表现状态,进行其他管理干预。(3) The method for optimizing the performance of telesales by using a smart watch provided by the present invention can not only use the example in the invention to allocate different types and quantities of customer leads to be contacted, but also conduct other management interventions based on the work performance status at the time of sales .
(4)本发明提供了一套可根据实际运行结果数据和模型预设进行差异化自动模型更新机制,从而不断提高模型分类的准确性,具有自动维护特性。(4) The present invention provides a set of differentiated automatic model update mechanism according to actual operation result data and model preset, thereby continuously improving the accuracy of model classification and having automatic maintenance characteristics.
附图说明Description of drawings
图1为本发明的示例性实施例的方法流程简图。FIG. 1 is a simplified method flow diagram of an exemplary embodiment of the present invention.
具体实施方式Detailed ways
下面结合附图对本发明作进一步的说明:Below in conjunction with accompanying drawing, the present invention is further described:
如图1所示的一种示例性实施例的利用智能手表优化电话销售工作绩效的方法,选择一批抽样电话销售人员,通过其佩戴的智能手表的心跳,环境音量的近实时检测数据,通过结合电话销售人员同时间段在销售系统中历史工作数据汇总,进行关联分类分析,建立数据分类模型。即可按照某一时间段内智能手表所收集到的相关数据,输入数据分类模型得到对应的工作表现分类,再根据表现分类的推送不同类别和数量的待联系客户线索,使其可以按照当时的工作表现和适当的策略调度,销售系统自动匹配合适的销售工作量和工作对象,从而达到提升销售工作绩效的效果。具体包括如下步骤:As shown in FIG. 1, an exemplary embodiment of a method for optimizing telemarketing work performance using a smart watch selects a sample of telemarketers, and uses the near-real-time detection data of the heartbeat and ambient volume of the smart watch worn by the telemarketing personnel. Combined with the summary of historical work data of telemarketers in the sales system at the same time period, correlation classification analysis is carried out, and a data classification model is established. According to the relevant data collected by the smart watch in a certain period of time, enter the data classification model to obtain the corresponding work performance classification, and then push different types and quantities of customer leads to be contacted according to the performance classification, so that it can be classified according to the current situation. Work performance and appropriate strategy scheduling, the sales system automatically matches the appropriate sales workload and work objects, so as to achieve the effect of improving sales performance. Specifically include the following steps:
步骤1:建立一个信息的监测和收集系统,用于目标对象信息的监测和收集,主要为,通过抽样选择一批电话销售人员(即目标对象,以下简称电销),通过上班工作时间日常佩戴定制的智能手表硬件,使用智能手表硬件对目标对象进行监测,定期收集其工作时间内的信息,包括心跳数据、环境音量、地理位置的信息,上报数据频率设定为每次间隔10分钟;Step 1: Establish an information monitoring and collection system for the monitoring and collection of target object information. Customized smart watch hardware, use smart watch hardware to monitor the target object, regularly collect information during working hours, including heartbeat data, environmental volume, and geographic location information, and the frequency of reporting data is set at 10-minute intervals;
步骤2:通过步骤1收集目标对象(即相应参与抽样的电销)在佩戴智能手表硬件期间的工作表现数据,工作表现数据主要包括其在对应销售管理系统中的相应数据,时间跨度设置为一个销售的完整考核周期,例如按照月度考核,则设置为一个月;Step 2: Collect the work performance data of the target object (that is, the corresponding electricity sales participating in the sampling) during wearing the smart watch hardware through step 1. The work performance data mainly includes its corresponding data in the corresponding sales management system, and the time span is set to one. The complete evaluation cycle of sales, such as monthly evaluation, is set to one month;
步骤3:利用大数据建模技术,针对步骤1和步骤2的信息和数据进行建模分析,在数据分析系统中建立一个数据分类模型,该模型可以结合智能手表硬件收集的信息和销售管理系统中的工作表现数据,判定电销当下的工作表现分类;Step 3: Use big data modeling technology to model and analyze the information and data in steps 1 and 2, and establish a data classification model in the data analysis system, which can combine the information collected by the smart watch hardware and the sales management system. The work performance data in , determine the current work performance classification of electricity sales;
步骤4:要求所有电销在工作期间均需要佩戴智能手表设备,并每间隔10分钟上报心跳、环境音量、地理位置数据到监测数据分析系统,系统会调用步骤3得出的数据分类模型进行分类,给出对当前电销的工作表现分类的判断;Step 4: All power pins are required to wear smart watch devices during work, and report heartbeat, ambient volume, and geographic location data to the monitoring data analysis system every 10 minutes, and the system will call the data classification model obtained in step 3 for classification. , giving a judgment on the classification of the work performance of the current electricity sales;
步骤5:销售管理系统收到对应电销的工作表现分类的判断结果后,会依据不同的表现分类判断的结果推送不同类别的待处理营销客户线索名单;营销客户线索名单包含营销客户线索,营销客户线索按照质量从高到低分为优质、一般、未知三类;Step 5: After the sales management system receives the judgment result of the work performance classification corresponding to the telemarketing, it will push different types of pending marketing customer lead lists according to the results of different performance classification judgments; the marketing customer lead list includes marketing customer leads, marketing Customer leads are divided into three categories: high-quality, general, and unknown according to the quality from high to low;
步骤6:监测数据收集系统会定期收集所有电销的工作表现数据和智能手表硬件传回的监测信息,数据分析系统据此对数据分类模型进行重新训练和优化。Step 6: The monitoring data collection system will regularly collect the performance data of all electricity sales and the monitoring information returned by the smart watch hardware, and the data analysis system will retrain and optimize the data classification model accordingly.
所述步骤1中,建立一个监测数据收集系统,通过电销工作时间内佩戴的智能手表硬件,定期收集其工作时间内的心跳数据、环境音量、地理位置信息,具体步骤包括:In the step 1, a monitoring data collection system is established, and the heartbeat data, ambient volume, and geographic location information are regularly collected during the working hours through the smart watch hardware worn during the working hours. The specific steps include:
步骤1-1:开发定制的智能手机App应用端,使智能手表硬件可以通过蓝牙连接手机设备;Step 1-1: Develop a customized smart phone App application so that the smart watch hardware can connect to the mobile phone device through Bluetooth;
步骤1-2:智能手表硬件每隔2分钟向对应的手机App端发送一次当前的佩戴人员的时间信息T i i∈[1,n]、当期平均心率HR i i∈[1,n]、当期环境音分贝DB i i∈[1,n]、当前地理位置信息GS i i∈[1,n],精度要求为当前北斗系统2.0版本的民用精度1.2米,n为参加抽样电销的数量,按照电销团队总人数规模,取样满足n≥100;下标i表示参与样本收集的不同销售人员; Step 1-2: The smart watch hardware sends the current wearer's time information T i i∈[1,n], the current average heart rate HR i i∈[1,n], The current ambient sound decibel DB i i∈[1,n], the current geographic location information GS i i∈[1,n], the accuracy requirement is the civil accuracy of the current Beidou system version 2.0 is 1.2 meters, and n is the number of electricity sales participating in the sampling , according to the total size of the telemarketing team, the sampling satisfies n ≥ 100; the subscript i represents the different salespersons participating in the sample collection;
步骤1-3:手机端收到[T、HR、DB、GS]的一组报文后,向对应监测数据分析系统(简称MS)发送,对网络状态进行监测,如果网络不通,可先在本地手机端缓存,等待下一次发送窗口时一并发送,每次手机端向MS系统发送的间隔为10分钟。Step 1-3: After the mobile terminal receives a set of messages from [T, HR, DB, GS], it sends it to the corresponding monitoring data analysis system (MS for short) to monitor the network status. It is cached on the local mobile phone and sent together when waiting for the next sending window. The interval between each sending from the mobile phone to the MS system is 10 minutes.
所述步骤2中,收集相应参与抽样的电销在佩戴智能手表期间的工作表现数据,主要包括其在对应销售管理系统中的相应数据,具体步骤有:In the step 2, the work performance data of the corresponding electric pins participating in the sampling during the wearing of the smart watch are collected, mainly including their corresponding data in the corresponding sales management system, and the specific steps are as follows:
步骤2-1:收到步骤1-3中相关的[T、HR、DB、GS]报文信息后,继续累计收集1个完整的销售考核周期。根据其中的T ij i∈[1,n],j∈[1,m]设定从销售管理系统抽取工作表现数据的样本观察点,n表示对应的抽样电销人数,m表示每个电销传回的报文总数,i表示参与样本收集的不同目标对象,j表示考核周期内的样本观察点序列号; Step 2-1: After receiving the relevant [T, HR, DB, GS] message information in Step 1-3, continue to collect a complete sales assessment cycle. According to T ij i∈[1,n],j∈[1,m], set the sample observation point for extracting work performance data from the sales management system, n represents the corresponding sampled number of salespeople, m represents each salesperson The total number of returned messages, i represents the different target objects participating in the sample collection, j represents the serial number of the sample observation point in the assessment period;
步骤2-2:根据每个T j对应的电话销售人员,从销售管理系统取出该时间范围内的电销工作表现数据,包括电话拨打总数C j i∈[1,m]、电话通话时长L j i∈[1,m]、电销主动标识为优质客户线索的数量S j i∈[1,m]、联系记录填写字数R j i∈[1,m]、销售管理系统信息查询次数Q j i∈[1,m]; Step 2-2: According to the telemarketing staff corresponding to each T j , extract the telemarketing performance data within the time range from the sales management system, including the total number of telephone calls C j i∈[1, m] and the duration of telephone calls L j i∈[1,m], the number of high-quality customer leads actively identified by telemarketers S j i∈[1,m], the number of characters filled in contact records R j i∈[1,m], the number of sales management system information queries Q j i∈[1,m];
步骤2-3:将上述所有的工作表现数据传入MS系统构建分析样本[C、L、S、R、Q]。Step 2-3: Pass all the above work performance data into the MS system to construct analysis samples [C, L, S, R, Q].
所述步骤3中,根据步骤1和步骤2,进行建模分析,建立一个销售当前工作表现分类的模型,具体步骤为:In the step 3, according to the step 1 and the step 2, the modeling analysis is performed to establish a model for the classification of the current work performance of the sales, and the specific steps are as follows:
步骤3-1:对步骤1中的[T、HR、DB、GS]进行Softmax函数分类模型训练,得到一个来自于智能手表硬件的信息分类WL i i∈[1,k],k代表智能手表硬件采集信息的分类的数量; Step 3-1: Perform Softmax function classification model training on [T, HR, DB, GS] in Step 1, and obtain an information classification WL i i∈[1, k] from the smart watch hardware, where k represents the smart watch The number of categories of information collected by the hardware;
步骤3-2:对步骤2中的[C、L、S、R、Q]也进行Softmax函数分类模型训练,得到一个来自于销售管理系统的工作表现数据的分类PL i i∈[1,k′],k′代表工作表现分类的数量; Step 3-2: Perform softmax function classification model training on [C, L, S, R, Q] in step 2, and obtain a classification PL i i∈[1, k from the performance data of the sales management system '], k' represents the number of job performance classifications;
步骤3-3:对步骤3-1和步骤3-2中的工作表现数据的分类进行Sigmod函数关联模型训练,根据时间因素T,得到每个WL i i∈[1,k]对应的PL i i∈[1,k′]的转化率,即任意WL和任意PL之间取值为[0,1]区间的关系度TR,越接近1表示两者关联度越高; Step 3-3: Perform Sigmod function correlation model training on the classification of work performance data in steps 3-1 and 3-2, and obtain the PL i corresponding to each WL i i ∈ [1, k] according to the time factor T The conversion rate of i∈[1, k′], that is, the relationship degree TR between any WL and any PL valued in the [0,1] interval, the closer to 1, the higher the correlation between the two;
步骤3-4:取WL和PL中关联度中最大的值,即任意WL i i∈[1,k]只保留一个对应的PL i i∈[1,k′],并存入一个二维表(TV表)中。 Step 3-4: Take the largest value of the correlation between WL and PL, that is, any WL i i∈[1, k] only retains a corresponding PL i i∈[1, k′], and stores it in a two-dimensional table (TV table).
所述步骤4中,要求所有电销在工作期间均需要佩戴智能手表设备,并每间隔10分钟上报心跳、环境音量、地理位置数据到监测数据分析系统,系统会调用步骤3得出的模型进行分类,给出对当前电销的工作表现分类判断,具体步骤为:In the step 4, it is required that all electric pins need to wear smart watch devices during the working period, and report the heartbeat, ambient volume, and geographic location data to the monitoring data analysis system every 10 minutes, and the system will call the model obtained in step 3 to carry out. Classification, to give the classification judgment of the current work performance of the electricity sales, the specific steps are:
步骤4-1:按照电销工作时间范围,电销佩戴的智能手表每间隔2分钟收集一次[T、HR、DB、GS],然后发送到对应手机系统的App端;Step 4-1: According to the working time range of the electric pin, the smart watch worn by the electric pin collects [T, HR, DB, GS] every 2 minutes, and then sends it to the App side of the corresponding mobile phone system;
步骤4-2:对应手机系统的App端每隔10分钟向监测数据分析系统MS发送报文;Step 4-2: The App terminal corresponding to the mobile phone system sends a message to the monitoring data analysis system MS every 10 minutes;
步骤4-3:根据10分钟内收到的有效报文,求出该销售员工对应这个时间段内平均[T、HR、DB、GS]。Step 4-3: According to the valid messages received within 10 minutes, find the average [T, HR, DB, GS] of the sales employee corresponding to this time period.
步骤4-4:将平均[T、HR、DB、GS]传入步骤3-1的模型中,得到一个WL值,该WL即作为当前电销的信息分类结果。Step 4-4: Pass the average [T, HR, DB, GS] into the model of Step 3-1, and get a WL value, which is the information classification result of the current electricity sales.
所述步骤5中,销售管理系统收到对应电销的工作表现分类判断后,会依据不同的表现分类判断推送不同类别的待处理营销客户线索名单,具体步骤为:In the step 5, after receiving the classification judgment of the work performance of the corresponding telemarketing, the sales management system will push different categories of pending marketing customer lead lists according to different performance classification judgments. The specific steps are:
步骤5-1:将销售关系系统中所有待处理营销客户线索进行分类,分类类型标记为CL,按照营销客户线索的质量从高到低分为优质、一般、未知三类;Step 5-1: Classify all pending marketing customer leads in the sales relationship system, mark the classification type as CL, and divide them into three categories: high-quality, general, and unknown according to the quality of marketing customer leads from high to low;
步骤5-2:预设营销客户线索分配规则,具体为:依据PL i i∈[1,k′],其中,k′代表工作表现分类的数量,取计算PL的所有[C、L、S、R、Q]样本数据,设平均值
Figure PCTCN2021089730-appb-000009
Figure PCTCN2021089730-appb-000010
m为所有总样本数量,依次计算每个PL i分类的
Figure PCTCN2021089730-appb-000011
Figure PCTCN2021089730-appb-000012
k为总样本中计算为PL i分类的所有样本数量,以最大的AvgPL i设为MaxAvgPL,则若对应的PL i
Figure PCTCN2021089730-appb-000013
则配置步骤3-4中的二维表TV对应的营销客户线索为优质,待处理数量WN=25,若对应的PL i
Figure PCTCN2021089730-appb-000014
则配置二维表TV对应的营销客户线索为一般,待处理数量WN=50,若对应的PL i
Figure PCTCN2021089730-appb-000015
Figure PCTCN2021089730-appb-000016
则配置二维表TV对应的营销客户线索未知,待处理数量WN=10;
Step 5-2: Preset marketing customer lead distribution rules, specifically: according to PL i i∈[1, k′], where k′ represents the number of job performance classifications, take all [C, L, S for calculating PL , R, Q] sample data, set the mean
Figure PCTCN2021089730-appb-000009
Figure PCTCN2021089730-appb-000010
m is the number of all total samples, and calculate the number of each PL i classification in turn
Figure PCTCN2021089730-appb-000011
Figure PCTCN2021089730-appb-000012
k is the number of all samples classified as PL i in the total samples, and the maximum AvgPL i is set as MaxAvgPL, then if the corresponding PL i
Figure PCTCN2021089730-appb-000013
Then the marketing customer leads corresponding to the two-dimensional table TV in the configuration step 3-4 are high-quality, and the number to be processed is WN =25.
Figure PCTCN2021089730-appb-000014
Then the marketing customer leads corresponding to the configuration two-dimensional table TV are general, and the number to be processed is WN=50. If the corresponding PL i
Figure PCTCN2021089730-appb-000015
Figure PCTCN2021089730-appb-000016
Then the marketing customer leads corresponding to the configuration two-dimensional table TV are unknown, and the number to be processed is WN=10;
步骤5-3:销售管理系统接收到当前销售人员的智能手表硬件通过App传入的[T、HR、DB、GS],调用步骤3-1训练的模型得到对应的WL i,在TV表中查到对应的CL和WN,则将销售管理系统的待处理线索名单列表中该目标对象待处理的营销客户线索名单中的当前分类类型修改为二维表中的相应分类类型CL,当前数量修改为二维表中相应数量WN; Step 5-3: The sales management system receives the [T, HR, DB, GS] that the current salesperson's smart watch hardware passes in through the App, and calls the model trained in step 3-1 to obtain the corresponding WL i , which is in the TV table If the corresponding CL and WN are found, the current classification type in the pending marketing customer leads list of the target object in the list of pending leads of the sales management system is modified to the corresponding classification type CL in the two-dimensional table, and the current quantity is modified is the corresponding quantity WN in the two-dimensional table;
所述步骤6中,监测数据收集系统会定期收集所有电销的工作表现数据和智能手表硬件传回的监测信息,数据分析系统据此对数据分类模型进行重新训练和优化,具体步骤为:In the step 6, the monitoring data collection system will periodically collect the work performance data of all electricity pins and the monitoring information returned by the smart watch hardware, and the data analysis system will retrain and optimize the data classification model accordingly. The specific steps are:
步骤6-1:系统正式上线运行期间,监测数据收集系统会定期收集实际销售人员每天实际的[C、L、S、R、Q]和每天实际的[T、HR、DB、GS];Step 6-1: During the official launch of the system, the monitoring data collection system will regularly collect the actual daily [C, L, S, R, Q] and daily actual [T, HR, DB, GS] of the actual sales staff;
步骤6-2:根据步骤6-1收集的数据,MS系统会在每个考核周期开始时重新计算步骤3-1和步骤3-2中的模型训练,并计算正负偏差EV;Step 6-2: According to the data collected in Step 6-1, the MS system will recalculate the model training in Step 3-1 and Step 3-2 at the beginning of each assessment cycle, and calculate the positive and negative deviation EV;
步骤6-3:系统可设定正负偏差阈值Y,如果当|EV|>Y,则重新更新TV表中记录的数据[WL、PL、CL、WN],更新的原则包括提高或降低CL的类别、提高或降低WN。Step 6-3: The system can set the positive and negative deviation threshold Y, if |EV|>Y, then re-update the data [WL, PL, CL, WN] recorded in the TV table, and the update principle includes increasing or decreasing CL category, increase or decrease WN.
本方明与现有技术相比,对于智能可穿戴设备例如智能手表,一般多用于运动检测和健康监测,但实际电话销售在日常工作中,其心率曲线、环境音噪音分贝(例如其和客户沟通的电话音量)、其移动频率和空间举例这四维数据,即可建立一种普遍的电话销售人员工作时的分类特征,这种分类特征可和销售的工作业绩指标建立对照关系,从而实时的自动调整销售 系统分配给电话销售的工作内容,从而可以引导销售提高工作绩效,解决了传统电话销售系统分配客户政策的随机性和迟滞性,有效提升了客户资源的使用效率。具体为:Compared with the existing technology, smart wearable devices such as smart watches are generally used for motion detection and health monitoring. However, in the daily work of actual phone sales, the heart rate curve, ambient sound and noise decibels (such as the The four-dimensional data of telephone volume of communication), its moving frequency and space example can establish a common classification feature of telemarketers at work, and this classification feature can be compared with the sales performance indicators, so that real-time performance can be established. Automatically adjust the work content assigned by the sales system to telesales, so as to guide sales to improve work performance, solve the randomness and hysteresis of customer allocation policies in traditional telesales systems, and effectively improve the use efficiency of customer resources. Specifically:
(1)本方法需要提前采集抽样数据进行初步的数据分析和建模。(1) This method needs to collect sampling data in advance for preliminary data analysis and modeling.
(2)本发明中考虑了目前市面智能手表硬件的基础功能,兼顾了成本和功能性需求,在大规模推广中具备实用价值。(2) The present invention considers the basic functions of smart watch hardware currently on the market, takes into account the cost and functional requirements, and has practical value in large-scale promotion.
(3)电话销售的主要工作内容就是拨打系统分配给其客户线索资源中的电话,所以不同类别的客户线索对其当时的工作业绩影响显而易见。销售管理部门完全可以根据本发明中的方法结合本部门销售实际情况,进行灵活的销售政策调正,具有广泛的适应性。(3) The main job content of telemarketing is to make calls to the customer leads resources allocated by the system, so the impact of different types of customer leads on their work performance at that time is obvious. The sales management department can completely adjust the sales policy flexibly according to the method in the present invention in combination with the actual sales situation of the department, and has wide adaptability.
(4)本方法考虑了模型初期和后期的可变化性,经过系统不断的自我收集数据的偏差矫正,可以使得分类模型对于电话销售人员的分类判断更加精准,使得系统具有自我改进功能。(4) This method takes into account the variability of the model in the early and late stages. After the system continuously self-collects data to correct the deviation, the classification model can make the classification and judgment of telemarketers more accurate, so that the system has the function of self-improvement.
本发明可以实时推送干预,且由于系统化后可配置不同策略,既可以根据优推优的正向激励,也可以根据优推劣的反向挑战策略。一般的电销往往是无法做到实时干预,只能根据较长时间的数据积累后调整,而电销的线索时效性很强,如果无法最快时间调动起销售的工作表现,则会导致公司业绩的潜在损失。The present invention can push interventions in real time, and because different strategies can be configured after systemization, it can push forward incentives based on superiors, and reverse challenge strategies based on superiors. General telemarketing is often unable to intervene in real time, and can only be adjusted after accumulating data over a long period of time, while telemarketing leads are very time-sensitive. potential loss of performance.
以上实施例不以任何方式限定本发明,凡是对以上实施例以等效变换方式做出的其它改进与应用,都属于本发明的保护范围。The above embodiments do not limit the present invention in any way, and all other improvements and applications made in the form of equivalent transformations to the above embodiments belong to the protection scope of the present invention.

Claims (7)

  1. 一种利用智能手表优化电话销售工作绩效的方法,其特征在于,具体包括如下步骤:A method for optimizing telemarketing work performance by using a smart watch, characterized in that it specifically includes the following steps:
    步骤1:信息的监测和收集,使用智能手表硬件对目标对象进行监测,收集目标对象的信息,所述信息包括心跳数据、环境音量、地理位置,通过与智能手表硬件相连的移动通讯设备上报信息,所述上报的频率设定为每次间隔10分钟;Step 1: Monitoring and collection of information, using the smart watch hardware to monitor the target object, collecting the information of the target object, the information includes heartbeat data, ambient volume, geographic location, and reporting the information through the mobile communication device connected to the smart watch hardware , the reporting frequency is set to be 10 minutes each time interval;
    步骤2:通过数据分析系统收集目标对象在监测期间的工作表现数据,所述工作表现数据包括在对应销售管理系统中的相应数据,时间跨度设置为一个销售的完整考核周期;Step 2: collect the work performance data of the target object during the monitoring period through the data analysis system, the work performance data includes the corresponding data in the corresponding sales management system, and the time span is set to be a complete evaluation cycle of sales;
    步骤3:在数据分析系统中建立一个数据分类模型,用于结合步骤1中上报的信息与步骤2中收集的工作表现数据,判定目标对象的工作表现分类;Step 3: establish a data classification model in the data analysis system for combining the information reported in step 1 and the work performance data collected in step 2 to determine the work performance classification of the target object;
    步骤4:利用数据分类模型对目标对象进行分类,给出对目标对象的工作表现分类的判断;Step 4: classify the target object by using the data classification model, and give a judgment on the classification of the work performance of the target object;
    步骤5:销售管理系统收到对应目标对象的工作表现分类的判断结果后,依据不同的工作表现分类的结果分配不同类别的待处理营销客户线索名单,所述营销客户线索名单包含营销客户线索,所述营销客户线索按照质量从高到低分为优质、一般、未知三类;Step 5: After receiving the judgment result of the work performance classification corresponding to the target object, the sales management system allocates different types of marketing customer lead lists to be processed according to the results of different work performance classifications, and the marketing customer lead list includes marketing customer leads. The marketing customer leads are classified into three categories: high-quality, general, and unknown according to their quality from high to low;
    步骤6:根据智能手表硬件监测的信息和目标对象的工作表现数据,对分类模型进行重新训练和优化。Step 6: Retrain and optimize the classification model according to the information monitored by the smart watch hardware and the work performance data of the target object.
  2. 如权利要求1所述的一种利用智能手表优化电话销售工作绩效的方法,其特征在于,所述步骤1中,具体步骤包括:A method for optimizing telemarketing work performance using a smart watch as claimed in claim 1, wherein in the step 1, the specific steps include:
    步骤1-1:所述智能手表硬件通过蓝牙连接移动通讯设备;Step 1-1: The smart watch hardware is connected to the mobile communication device through Bluetooth;
    步骤1-2:智能手表硬件每隔2分钟向对应的移动通讯设备的软件端发送一次当前的佩戴人员的时间信息T i i∈[1,n]、当期平均心率HR i i∈[1,n]、当期环境音分贝DB i i∈[1,n]、当前地理位置信息GS i i∈[1,n],所述地理位置信息的精度要求误差绝对值为1.2米内,其中n为目标对象的数量,所述n满足n≥100,下标i表示参与样本收集的不同目标对象; Step 1-2: The smart watch hardware sends the current wearer's time information T i i∈[1,n] and the current average heart rate HR i i∈[1, n], the current ambient sound decibel DB i i∈[1,n], the current geographic location information GS i i∈[1,n], the accuracy of the geographic location information requires the absolute value of the error to be within 1.2 meters, where n is the target The number of objects, the n satisfies n ≥ 100, and the subscript i represents different target objects participating in the sample collection;
    步骤1-3:移动通讯设备收到一组[T、HR、DB、GS]报文信息后,向数据分析系统发送,对网络状态进行监测,如网络不通,则在移动通讯设备中缓存,等待下一次发送时一并发送,每次移动通讯设备向数据分析系统发送的间隔为10分钟。Step 1-3: After the mobile communication device receives a set of [T, HR, DB, GS] message information, it sends it to the data analysis system to monitor the network status. It will be sent together when waiting for the next sending, and the interval between each sending from the mobile communication device to the data analysis system is 10 minutes.
  3. 如权利要求2所述的一种利用智能手表优化电话销售工作绩效的方法,其特征在于:所述步骤2中,具体步骤有:A method for optimizing telemarketing work performance using a smart watch as claimed in claim 2, wherein in the step 2, the specific steps are:
    步骤2-1:收到步骤1-3中的[T、HR、DB、GS]报文信息后,继续累计收集1个完整考核周期,根据T ij i∈[1,n],j∈[1,m]设定从销售管理系统抽取工作表现数据的样本观察点,其中n表示目标对象的数量,m表示每个目标对象传回的报文总数,T表示样本观察点,i表示参与样本收集的不同目标对象,j表示考核周期内的样本观察点序列号; Step 2-1: After receiving the [T, HR, DB, GS] message information in Step 1-3, continue to collect a complete assessment cycle, according to T ij i∈[1, n], j∈[ 1, m] Set the sample observation points for extracting work performance data from the sales management system, where n represents the number of target objects, m represents the total number of messages returned by each target object, T represents the sample observation points, and i represents the participating samples Different target objects collected, j represents the serial number of the sample observation point in the assessment period;
    步骤2-2:根据每个T j对应的目标对象,从销售管理系统取出相应的1个完整考核周期的工作表现数据,所述工作表现数据包括电话拨打总数C j i∈[1,m]、电话通话时长L j i∈[1,m]、标识为优质的营销客户线索的数量S j i∈[1,m]、联系记录填写字数R j i∈[1,m]、销售管理系统信息查询次数Q j i∈[1,m]; Step 2-2: According to the target object corresponding to each T j , take out the corresponding work performance data of one complete assessment cycle from the sales management system, the work performance data includes the total number of phone calls C j i∈[1,m] , telephone call duration L j i ∈ [1, m], number of marketing customer leads identified as high-quality S j i ∈ [1, m], number of characters filled in contact records R j i ∈ [1, m], sales management system Information query times Q j i∈[1, m];
    步骤2-3:将步骤2-2获得的工作表现数据传入数据分析系统构建分析样本[C、L、S、R、Q]。Step 2-3: Transfer the work performance data obtained in Step 2-2 into the data analysis system to construct analysis samples [C, L, S, R, Q].
  4. 如权利要求3所述的一种利用智能手表优化电话销售工作绩效的方法,其特征在于:所述步骤3中,具体步骤为:A method for optimizing telemarketing work performance using a smart watch as claimed in claim 3, wherein in the step 3, the specific steps are:
    步骤3-1:对步骤1中的[T、HR、DB、GS]报文信息进行Softmax函数分类模型训练,得到一个来自于智能手表硬件的信息分类WL i i∈[1,k],其中,k代表智能手表硬件采集信息的分类的数量; Step 3-1: Perform Softmax function classification model training on the [T, HR, DB, GS] message information in step 1, and obtain an information classification WL i i ∈ [1, k] from the smart watch hardware, where , k represents the number of categories of information collected by the smart watch hardware;
    步骤3-2:对步骤2中的[C、L、S、R、Q]进行Softmax函数分类模型训练,得到一个来自于销售管理系统的工作表现数据的分类PL i i∈[1,k′],其中,k′代表工作表现分类的数量; Step 3-2: Perform Softmax function classification model training on [C, L, S, R, Q] in step 2, and obtain a classification PL i i∈[1, k′ from the work performance data of the sales management system ], where k′ represents the number of job performance categories;
    步骤3-3:对步骤3-1的信息分类和步骤3-2中的工作表现数据的分类进行Sigmod函数关联模型训练,根据时间因素T,得到每个WL i i∈[1,k]对应的PL i i∈[1,k′]的转化率,得到任意WL和任意PL之间取值为[0,1]区间的关联度TR;; Step 3-3: Perform Sigmod function correlation model training on the information classification of step 3-1 and the classification of work performance data in step 3-2, according to the time factor T, get each WL i i ∈ [1, k] corresponding to The conversion rate of PL i i∈[1, k′], the correlation degree TR between any WL and any PL is [0, 1];
    步骤3-4:取WL和PL中关联度TR最大的值,任意WL i i∈[1,k]只保留一个对应的PL i i∈[1,k′],并存入一个二维表TV中。 Step 3-4: Take the value with the largest correlation degree TR in WL and PL, any WL i i ∈ [1, k] only retains one corresponding PL i i ∈ [1, k′], and store it in a two-dimensional table on TV.
  5. 如权利要求4所述的一种利用智能手表优化电话销售工作绩效的方法,其特征在于:所述步骤4中,具体步骤为:A method for optimizing telemarketing work performance using a smart watch as claimed in claim 4, wherein in the step 4, the specific steps are:
    步骤4-1:按照目标对象的工作时间范围,智能手表硬件每间隔2分钟收集一次[T、HR、DB、GS]报文信息,发送到对应的移动通讯设备;Step 4-1: According to the working time range of the target object, the smart watch hardware collects [T, HR, DB, GS] message information every 2 minutes and sends it to the corresponding mobile communication device;
    步骤4-2:移动通讯设备每隔10分钟向数据分析系统发送报文;Step 4-2: The mobile communication device sends a message to the data analysis system every 10 minutes;
    步骤4-3:根据10分钟内收到的有效报文,求出该目标对象在这个时间段内的平均[T、HR、DB、GS];Step 4-3: Calculate the average [T, HR, DB, GS] of the target object within this time period according to the valid messages received within 10 minutes;
    步骤4-4:将平均[T、HR、DB、GS]传入步骤3-1的Softmax函数分类模型中,得到的WL值为相应的信息分类结果。Step 4-4: The average [T, HR, DB, GS] is passed into the Softmax function classification model in step 3-1, and the obtained WL value is the corresponding information classification result.
  6. 如权利要求5所述的一种利用智能手表优化电话销售工作绩效的方法,其特征在于:所述步骤5中,具体步骤为:A method for optimizing telemarketing work performance using a smart watch as claimed in claim 5, wherein in the step 5, the specific steps are:
    步骤5-1:将销售关系系统中所有待处理营销客户线索进行分类,分类类型标记为CL;Step 5-1: Classify all pending marketing customer leads in the sales relationship system, and mark the classification type as CL;
    步骤5-2:预设营销客户线索分配规则,具体为:依据PL i i∈[1,k′],其中,k′代表工作表现分类的数量,取计算PL的所有[C、L、S、R、Q]样本数据,设平均值
    Figure PCTCN2021089730-appb-100001
    Figure PCTCN2021089730-appb-100002
    m为所有总样本数量,依次计算每个PL i分类的
    Figure PCTCN2021089730-appb-100003
    Figure PCTCN2021089730-appb-100004
    k为总样本中计算为PL i分类的所有样本数量,以最大的AvgPL i设为MaxAvgPL,则若对应的PL i
    Figure PCTCN2021089730-appb-100005
    则配置步骤3-4中的二维表TV对应的营销客户线索为优质,待处理数量WN=25,若对应的PL i
    Figure PCTCN2021089730-appb-100006
    则配置二维表TV对应的营销客户线索为一般,待处理数量WN=50,若对应的PL i
    Figure PCTCN2021089730-appb-100007
    Figure PCTCN2021089730-appb-100008
    则配置二维表TV对应的营销客户线索未知,待处理数量WN=10;
    Step 5-2: Preset marketing customer lead distribution rules, specifically: according to PL i i∈[1, k′], where k′ represents the number of job performance classifications, take all [C, L, S for calculating PL , R, Q] sample data, set the mean
    Figure PCTCN2021089730-appb-100001
    Figure PCTCN2021089730-appb-100002
    m is the number of all total samples, and calculate the number of each PL i classification in turn
    Figure PCTCN2021089730-appb-100003
    Figure PCTCN2021089730-appb-100004
    k is the number of all samples classified as PL i in the total samples, and the maximum AvgPL i is set as MaxAvgPL, then if the corresponding PL i
    Figure PCTCN2021089730-appb-100005
    Then the marketing customer leads corresponding to the two-dimensional table TV in the configuration step 3-4 are high-quality, and the number to be processed is WN =25.
    Figure PCTCN2021089730-appb-100006
    Then the marketing customer leads corresponding to the configuration two-dimensional table TV are general, and the number to be processed is WN=50. If the corresponding PL i
    Figure PCTCN2021089730-appb-100007
    Figure PCTCN2021089730-appb-100008
    Then the marketing customer leads corresponding to the configuration two-dimensional table TV are unknown, and the number to be processed is WN=10;
    步骤5-3:销售管理系统接收到步骤1-3发送的[T、HR、DB、GS],调用步骤3-1训练的模型得到对应的WL i,在TV表中查到对应的CL和WN,则将销售管理系统的待处理线索名单列表中该目标对象待处理的营销客户线索名单中的当前分类类型修改为二维表中的相应分类类型CL,当前数量修改为二维表中相应数量WN。 Step 5-3: The sales management system receives the [T, HR, DB, GS] sent in step 1-3, calls the model trained in step 3-1 to obtain the corresponding WL i , and finds the corresponding CL and WN, then modify the current classification type in the list of pending marketing customer leads for the target object in the list of pending leads of the sales management system to the corresponding classification type CL in the two-dimensional table, and the current quantity to the corresponding one in the two-dimensional table. Quantity WN.
  7. 如权利要求6所述的一种利用智能手表优化电话销售工作绩效的方法,其特征在于:所述步骤6中,具体步骤为:A method for optimizing telemarketing work performance using a smart watch as claimed in claim 6, wherein in the step 6, the specific steps are:
    步骤6-1:收集目标对象每天的[C、L、S、R、Q]和[T、HR、DB、GS];Step 6-1: Collect [C, L, S, R, Q] and [T, HR, DB, GS] of the target object every day;
    步骤6-2:根据步骤6-1收集的数据,数据分析系统在每个考核周期开始时重新计算步骤3-1和步骤3-2中的模型训练,并计算正负偏差EV;Step 6-2: According to the data collected in Step 6-1, the data analysis system recalculates the model training in Step 3-1 and Step 3-2 at the beginning of each assessment cycle, and calculates the positive and negative deviation EV;
    步骤6-3:设定正负偏差阈值Y,如果当|EV|>Y,则重新更新TV表中记录的数据[WL、PL、CL、WN],所述更新包括提高或降低CL的类别、提高或降低WN。Step 6-3: Set the positive and negative deviation threshold Y, if |EV|>Y, then re-update the data [WL, PL, CL, WN] recorded in the TV table, and the update includes the category of increasing or decreasing CL , increase or decrease WN.
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