WO2021080213A9

WO2021080213A9 - Business partner cooperative solution system

Info

Publication number: WO2021080213A9
Application number: PCT/KR2020/013565
Authority: WO
Inventors: 신인아; 신효섭
Original assignee: Shin In Ah
Priority date: 2019-10-21
Filing date: 2020-10-06
Publication date: 2021-11-11
Also published as: KR102150104B1; WO2021080213A1

Abstract

This disclosed business partner cooperative solution system comprises: a server; a platform that is owned by a subscriber subscribed to the server, and introduces subscriber information provided by the subscriber and information about a promotion target including content or products; and a family field that is a virtual space provided on the platform and introducing link information to at least one family platform, wherein the family platform is another platform subordinate to and belonging to the platform, and the platform and the family platform can form a virtual cooperative to achieve advertising and promotional effects for the platform, the family platform, and the promotion target, as well as increased sales.

Description

Business Partner Combination Solution System

The present invention (Disclosure) relates to a business partner combination solution system, specifically managing small online companies to increase reliability, and freely forming business partners, thereby increasing advertising effectiveness and increasing sales, business partner combination solution It's about the system.

Herein, background information related to the present invention is provided, which does not necessarily imply prior art (This section provides background information related to the present disclosure which is not necessarily prior art).

Purchasing products using information and communication networks including the Internet is now established as one of the global common lifestyles.

The physical function and performance of the network have improved dramatically, leading to the use of experiential reality such as VR and AR. Communication equipment and methods of providing product information, as well as the types of products to be bought and sold, and the types of contents that are exchanged or exchanged with each other for a fee or free of charge, are diversifying to the extent that it is difficult to enumerate them individually.

In addition, the speed of development of the logistics system is also rapid. Delivery systems using various drones are becoming a reality. Due to the effect of reducing the cost of transporting goods as the quantity increases, long-distance delivery can be used inexpensively.

The combination of the rapidly developing communication network and the dramatically evolving logistics system is expanding the scope of business in the cyber world both qualitatively and quantitatively.

However, as in the real world where the chances of business success are decreasing due to fierce competition, the business situation in the cyber world does not guarantee success for everyone.

In the real world, no matter how good a product or content is, if a sufficient advertising strategy is not supported, it is difficult to increase sales and continue business. However, although content and method planning are important for advertising strategy, above all else, sufficient financial power is essential.

In addition, no matter how excellent the offline store facilities are, if they are installed in a place with low population flow, it is difficult to see a great effect. This also requires a huge financial investment.

On the other hand, in the cyber world, it is true that it has been thought that everyone has the same conditions. However, the business situation in the cyber world is not different from the real world.

Effective advertising requires investment. In particular, in the cyber world, since the flow of population is concentrated on a few search platforms and there is no movement path, it is often impossible for small business owners to advertise themselves at all.

On the Internet, with just one or two lines of URL address, it is possible to create a cyber-store that can be visited by all customers regardless of location and time.

However, even in a cyber store with a fancy and excellent UI (User Interface), trying to increase sales by relying only on word of mouth from customers without investing in advertising costs must bear too great a risk.

In the real world, small and medium-sized businesses are solving these problems by gathering in a specific area and providing a specific product or specific content.

These are the electronics and furniture stores that can be found in most downtown areas.

Small stores handling electronic products also have the advantage of distributing various products in large quantities by forming a cluster in a specific place. It is enough to attract consumers, and moreover, it induces its own price and quality competition, so it provides confidence that consumers can have an effective shopping opportunity.

Consumers can access a variety of products in a specific place, and even if they are located a little over a long distance, there is no problem with delivery due to the development of the logistics system.

In recent Internet shopping, regardless of the size of the company and the type of product, each product is promoted in a large open market or a search site with a high market share, and accordingly, sales are generated from visiting visitors.

Customers who purchase products in this way spend a lot of time comparing prices, performance, features, or searching for the products they need.

When a customer searches for a specific product, only the list of products corresponding to the search term is listed. The customer decides whether to purchase by comparing the listed products one by one.

In this case, the listed products are products that already match a specific search term, and are either the same product or the same product with at least different detailed functions.

In other words, it is not a list of products, but a list of online companies that sell each product. Therefore, the customer is not just deciding on a product, it's like deciding on an online company.

However, since online vendors have never actually visited, customers make a product purchase decision with very limited information.

That is, in the current Internet shopping, although a structure for determining a sales company that actually sells a specific product, there is little information about the vendor.

Most of the open markets or search sites that provide product sales functions do not provide online store product information, but introduce online stores by product type.

In particular, there is no evaluation or management of the online store itself. There is no management of defective products being sold in online stores or delays in delivery of out-of-stock products.

Therefore, in the current Internet shopping, it is difficult for small business operators who sell products to attract customers, and there is a problem in that customers who purchase products must invest their own time to obtain various product information.

An object of the present invention (Disclosure) is to provide a business partner combination solution system that enables small business companies or organizations to more effectively increase advertising, publicity and sales in the online market.

Herein, a general summary of the present invention is provided, which should not be construed as limiting the scope of the present invention (This section provides a general summary of the disclosure and is not a comprehensive disclosure of its full scope or all of its features).

In order to solve the above problems, a business partner combination solution system according to any one aspect of the various aspects describing the present invention is a server; a platform owned by a subscriber subscribing to the server and introducing information on a promotion target including subscriber information provided by the subscriber and content or product; and a family field that is provided on the platform and is a virtual space that introduces link information to at least one or more family platforms, wherein the family platform is another platform belonging to a lower level of the platform, the platform and The family platform, by forming a virtual combination, can promote advertising and publicity effects and sales increase of the platform, the family platform, and the promotion target.

A business partner combination solution system according to an aspect of the present invention is based on a record including the number of times the subscriber or non-subscriber who has not subscribed to the server accesses the platform and the number of transactions and the amount of the product. a platform evaluation unit for evaluating the platform and generating evaluation information, and generating a rating of the platform based on the evaluation information; and a platform management unit that manages the platform and the family field, wherein the platform management unit may manage the family platform according to the grade.

The business partner combination solution system according to an aspect of the present invention is a virtual space formed in the server, and a main ground in which only a part of the subscriber information and the promotion target information of the platform is introduced by the platform management unit ; and a public ground, which is a virtual space formed in the server, and in which some or all of the subscriber information and the promotion target information of the platform are introduced by the platform management unit.

In the business partner combination solution system according to an aspect of the present invention, the main ground, all the platforms can enter, and the public ground, only the platform whose grade satisfies a predetermined entry criterion can enter. can

In the business partner combination solution system according to an aspect of the present invention, the public ground may provide classification list information in which the promotional target information is classified by field.

A business partner combination solution system according to an aspect of the present invention is provided to the platform that has entered the public ground, and a private field for introducing link information to the platform that does not satisfy the predetermined registration criteria; may include.

According to the present invention, by using the platform and the family platform structure belonging to it, small companies dealing with similar products or small groups that want to exchange similar contents form a business combination in a virtual space, thereby creating a specific product or content It is possible to form a large shopping mall with expertise in distribution.

1 is a view showing a first embodiment of a business partner combination solution system according to the present invention.

Figure 2 is a view showing a second embodiment of the business partner combination solution system according to the present invention.

Figure 3 is a view showing a third embodiment of the business partner combination solution system according to the present invention.

Figure 4 is a view showing a fourth embodiment of the business partner combination solution system according to the present invention.

Hereinafter, an embodiment in which the business partner combination solution system according to the present invention is implemented will be described in detail with reference to the drawings.

However, the intrinsic technical idea of the present invention cannot be said to be limited by the embodiments described below, and the following by those skilled in the art based on the intrinsic technical idea of the present invention It is revealed that the range that can be easily suggested as a method of substitution or change of the embodiment described in is included.

In addition, since the terms used below are selected for convenience of explanation, in grasping the intrinsic technical idea of the present invention, they are not limited to the dictionary meaning and are appropriately interpreted as meanings consistent with the technical spirit of the present invention. it should be

Referring to FIG. 1 , the business partner combination solution system according to the present embodiment includes a server 10 ,

platforms

100a and 100b , and a family field 120a.

The server 10 includes

platforms

100a and 100b and a family field 120a to be described later.

The

platforms

100a and 100b are owned by the

subscribers

110a and 110b subscribing to the server 10, and the subscriber information provided by the

subscribers

110a and 110b and information about the promotion target including content or products are introduced. do.

The

platforms

100a and 100b are generated by the platform generator provided in the server 10 .

The subscriber information may include a subscriber ID input by the subscriber, contact information including e-mail, and a store operated by the subscriber offline or an office that can be visited by the subscriber.

Also, the content may include a software program including a document or video and a game.

Commodities are intended for commerce, and may include tangible and intangible goods, labor, and the like.

The family field 120a is provided to the

platforms

100a and 100b and is a virtual space for introducing link information to at least one or

more family platforms

121 , 122 , and 123 .

The family field 120a is generated by the family field generator provided in the server 10 .

Referring to FIG. 1 , in the business partner combination solution system according to the present invention, the family platform (121, 122, 123) is another platform (100a, 100b) belonging to the lower level of the platform (100a, 100b).

Accordingly, the platform (100a, 100b) and the family platform (121, 122, 123) form a virtual combination, and thus the platform (100a, 100b) and the family platform (121, 122, 123) and the advertisement and promotion effect of the promotion target and increase sales.

To explain this in detail, first, the

platforms

100a and 100b generated for each

subscriber

110a, 110b may be an independent online store that sells a specific product or an independent content sharing space including specific information or content.

Among the

platforms

100a and 100b, the platform 0 100a has at least one or

more family platforms

121, 122, and 123, and the

family platforms

121, 122, and 123 enter the family field 120a.

In the method of entering the family field 120a of the

family platforms

121, 122, and 123, first, subscribers who own each of the

family platforms

121, 122, and 123 request entry to the subscribers of the platform 0 (100a).

The subscriber of platform 0 ( 100a ) permits entry by reviewing the promotion targets of platforms that have requested entry into the family field.

The

individual platforms

100a, 100b and the

family platforms

121, 122, and 123 formed in the server 10 can each independently promote a promotion target or information thereof.

For example,

subscribers

110a and 110b or non-subscribers 11 may access

specific platforms

100a and 100b by searching for IDs or specific keywords of

subscribers

110a and 110b.

However, in this way, it is not easy to increase the sales of each platform (100a, 100b), as well as increase the minimum number of connections.

In contrast, the

lower family platforms

121 , 122 , 123 having a promotion target related to the promotion target of the platform 0 100a themselves form a virtual business partner combination.

That is, platform 0 (100a) and its family platforms (121, 122, 123) are specialized outlets or specialized shopping towns (1a) in which small stores (1aa) that specialize in handling specific products or contents offline form a group. The same effect can be expected.

Alternatively, it may be a culture town in which small groups 1bb wanting to exchange similar content gather in a specific area or a specialized bulletin board 1b that provides specific information.

In this case, platform 0 ( 100a ) may be designated as a leader platform, and the leader platform manages entry and maintenance of the family platform.

The leader platform has the authority to manage and supervise all activities through the corresponding family field 120a, including product sales activities and content sharing activities of the family platform.

For example, in the sale of a specific product, a penalty may be imposed on the family platform for receiving customer complaints. In addition, if customer dissatisfaction accumulates and falls short of a specific standard, it can be forcibly withdrawn from the family field.

With such supervision, the family field 120a belonging to the platform 0 100a can obtain a high level of customer trust, and accordingly, the number of customer visits increases, and the customer exposure of all publicity targets of all affiliated family platforms This can increase.

Therefore, platform 0 ( 100a ) is an excellent business partner combination, and can promote effective advertisement and increase in sales of all the affiliated family platforms ( 121 , 122 , 123 ).

In addition, the family field 120a includes, in addition to link information to the

family platforms

121, 122, and 123, subscriber information of the

family platforms

121, 122, and 123, information on promotion targets, and the

family platforms

121, 122, 123. ) may introduce family summary information including banners or trademarks desired by subscribers who own each.

Accordingly, the customer accessing the platform 0 (100a) obtains information of all the family platforms (121. 122. 123) belonging to the platform 0 (100a) only by the content in the family field 120a of the platform 0 (100a). can

That is, even if you do not directly access the platform of a small store (1aa) or a small group (1bb) from the outside of the offline specialized outlet or specialized shopping town (1a) or the specialized bulletin board (1b), it is a rough overview of each platform. You can check the information in advance.

2 is a view showing a second embodiment of the business partner combination solution system according to the present invention.

Referring to FIG. 2 , the business partner combination solution system according to the present embodiment includes a platform evaluation unit 12 and a platform management unit 13 .

The platform evaluation unit 12 is a performance including the number of times the

subscribers

110a and 110b or the non-subscribers 11 who do not subscribe to the server 10 access the

platforms

100a and 100b and the number of transactions and the amount of goods. Based on , the

platforms

100a and 100b are evaluated. The evaluation result is generated as evaluation information, and grades of the

platforms

100a and 100b are generated based on the evaluation information.

The platform management unit 13 manages the

platforms

100a and 100b and the family field 120a.

The platform management unit 13 manages the

family platforms

121 , 122 , and 123 according to the grades generated by the platform evaluation unit 12 .

When the grade does not meet a predetermined standard, the platform management unit 13 may retrieve the corresponding family field 120a.

For example, no matter how many platforms the family platform has, if the sales continue to decline or the transaction performance is significantly low, maintaining the family field 120a may not be beneficial to the activation of the entire solution system. can

In addition, if the number of customer complaints received by the server 10 increases for platform 0 ( 100a ), it warns subscribers ( 110a ) who own platform 0 ( 100a ), or the number of family platforms that can be registered in the family field It is also possible to determine the number of reductions and retrieval of the family field itself.

Management using this performance basis can motivate all platforms in the server by inducing active activities of the leader platform and all family platforms, and induce self-correction or voluntary improvement efforts. .

3 is a view showing a third embodiment of the business partner combination solution system according to the present invention.

Referring to FIG. 3 , in the business partner combination solution system according to the present embodiment, the main ground 20 and the public ground 30 may be further included.

The main ground 20 is a virtual space formed in the server 10 , and only a part of subscriber information and promotion target information of the

platforms

100a and 100b is introduced by the platform management unit 13 .

The main ground 20 is generated by the main ground generator provided in the server 10 .

The public ground 30 is a virtual space formed in the server 10 , and some or all of subscriber information and promotion target information of the

platforms

100a and 100b are introduced by the platform management unit 13 .

The public ground 30 is generated by a public ground generator provided in the server 10 .

Also, referring to FIG. 3 , in the business partner combination solution system, all

platforms

100a and 100b can enter the main ground 20 in the business partner combination solution system, and in the public ground 30, only platforms whose grades satisfy predetermined entry criteria can enter.

Also, referring to FIG. 3 , in the business partner combination solution system, the public ground 30 provides platform classification information obtained by classifying platforms by field of information to be promoted.

Accordingly, the public ground 30 may provide more diverse and more information to the

subscribers

110a and 110b or non-subscribers 11 who want to search for a product, that is, a purchaser.

In addition, since only the

platforms

100a and 100b satisfying the criteria using the rating enter the public ground 30 , it can be determined that the

platforms

100a and 100b searched for in the public ground 30 are excellent companies.

4 is a view showing a fourth embodiment of the business partner combination solution system according to the present invention.

Referring to FIG. 4 , the business partner combination solution system may further include a private field 40 .

The private field 40 is provided to the

platforms

100a and 100b that have entered the public ground 30 .

In addition, in the private field 40, a platform that does not satisfy a predetermined registration criterion may be registered as the private platform 41. The private platform 41 includes link information to the corresponding platform or defined by platform 0 (100a). Introduces subscriber information and promotional target information.

If platform 0 ( 100a ) is an excellent business partner combination, and the customer's recognition increases, platform 0 can be used to promote advertisements on its own platform.

For example, if it is significantly different from the promotional target of the platform 0 100a or the

family platform

121 , 122 , and 123 , it may be difficult to enter the new family platform.

This is because the leader platform 0 can allow a platform having a highly relevant publicity target to enter the

family platform

121 , 122 , and 123 .

Because, platform 0 ( 100a ) has a motto of combining family platforms related to a specific field together with the family platforms ( 121 , 122 , 123 ) belonging to the platform 0 ( 100a ). If a platform with low relevance is listed as a family platform without a standard, it is difficult to induce a visit from buyers with real purchasing power as well as lack of expertise.

However, if only a family platform with improved manageability is operated, platforms that do not meet the prescribed registration criteria have a problem in that it is impossible to link with any business partner association.

By using the private field, it is possible to provide a function that can have minimal relevance to the business partner association even for small platforms that do not meet the registration criteria even though they are new platforms or their own activities are active.

That is, the private field can provide an opportunity to expand the business area at any time, even for a weak platform that has not enough publicity targets, even if it has an excellent promotion target, but does not have enough performance in all conditions other than the promotion target.

However, the lead platform, that is, platform 0 (100a) checks subscriber information and promotion target information of the private platform 41 registered in the private field, and only platforms that are positive for maintaining or increasing the awareness of their own platform 0 (100a) can be selected.

Claims

a platform generating unit that is generated for each subscriber subscribing to a server and is owned by the subscriber, and that generates a platform that introduces subscriber information provided by the subscriber and information about a promotion target including contents or products, and is provided in the server;

a family field generator provided on the platform and provided in the server to generate a family field that is a virtual space for introducing link information to at least one or more family platforms;

Evaluate the platform and generate evaluation information based on the results including the number of times that the subscriber or non-subscriber who has not subscribed to the server accessed the platform and the number of transactions and the amount of the product, and the evaluation information a platform evaluation unit for generating a rating of the platform based on;

a platform management unit for managing the platform and the family field;

a main ground generating unit provided in the server, which is a virtual space formed in the server, and is provided in the server to generate a main ground in which only a part of the subscriber information and the promotional target information of the platform is introduced by the platform management unit; and

A virtual space formed in the server, the platform management unit generates a public ground to which some or all of the subscriber information and the promotion target information of the platform are introduced, and a public ground generation unit provided in the server; including,

The family platform,

Another said platform belonging to a subordinate of the platform,

The platform and the family platform form a virtual combination,

Including; a platform management unit for managing the platform and the family field;

The platform management unit,

By managing the family platform according to the rating,

A business partner combination solution system that can promote advertising and publicity effects and sales increase of the platform, the family platform, and the promotion target.
The method according to claim 1,

The main ground is

All said platforms can enter,

The public ground is

A business partner combination solution system that can enter only the platform where the level satisfies a predetermined entry criterion.
The method according to claim 1,

The public ground is

A business partner combination solution system that provides classification list information in which the promotional target information is classified by field.
3. The method according to claim 2,

A business partner combination solution system comprising a; a private field that is provided to the platform that has entered the public ground and introduces link information to the platform that does not satisfy the predetermined registration criteria.