WO2021075033A1 - Computer system, advertising content delivery method and program - Google Patents

Computer system, advertising content delivery method and program Download PDF

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Publication number
WO2021075033A1
WO2021075033A1 PCT/JP2019/040965 JP2019040965W WO2021075033A1 WO 2021075033 A1 WO2021075033 A1 WO 2021075033A1 JP 2019040965 W JP2019040965 W JP 2019040965W WO 2021075033 A1 WO2021075033 A1 WO 2021075033A1
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advertisement
sales
distribution
advertising
sales data
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PCT/JP2019/040965
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French (fr)
Japanese (ja)
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俊二 菅谷
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株式会社オプティム
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Priority to JP2021517723A priority Critical patent/JP6967822B2/en
Priority to PCT/JP2019/040965 priority patent/WO2021075033A1/en
Publication of WO2021075033A1 publication Critical patent/WO2021075033A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00—Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units

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  • the present invention relates to a computer system for delivering advertisement content to an advertisement medium installed at an advertisement distribution location, an advertisement content distribution method, and a program.
  • advertising media have been installed in various advertising distribution locations (for example, retail stores such as supermarkets and convenience stores, wall walls of buildings, banks, hotels, amusement spots, hospitals, airports, stations, art rooms, etc.).
  • Digital signage to deliver advertising content (for example, messages such as images and texts such as moving images and still images, and various voices) to promote the sale of advertising products to be advertised.
  • advertising content for example, messages such as images and texts such as moving images and still images, and various voices
  • the advertising medium owner collects a predetermined advertisement posting cost from the advertiser according to the advertisement distribution location and the distribution time of the advertisement content, instead of distributing the advertisement.
  • Patent Document 1 Although it is easy to grasp the effect of the advertisement content, it is difficult to calculate an appropriate advertisement posting cost because the effect and the advertisement posting cost are irrelevant. ..
  • An object of the present invention is to provide a computer system, an advertisement content distribution method, and a program in which it is easy to calculate an appropriate advertisement posting cost.
  • the present invention provides the following solutions.
  • the present invention is a computer system that delivers advertising content to an advertising medium installed at an advertising distribution location.
  • a recording means for recording the distribution record of the advertising content distributed to the advertising medium, and
  • An acquisition means for acquiring the first sales data at the advertisement distribution location from the sales data collection system, and
  • An estimation means for estimating the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data.
  • a calculation method for calculating the advertising cost according to the estimated first sales and Provide a computer system characterized by the provision of.
  • the computer system that distributes the advertisement content to the advertisement medium installed at the advertisement distribution place records the distribution record of the advertisement content delivered to the advertisement medium, and the first sales data at the advertisement distribution place. Is acquired from the sales data collection system, and the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place is estimated based on the recorded distribution record and the acquired first sales data. Then, the advertising cost is calculated according to the estimated first sales.
  • the present invention is in the category of systems, but in other categories such as methods and programs, the same actions and effects are exhibited according to the categories.
  • the present invention it is possible to provide a computer system, an advertisement content distribution method and a program in which it is easy to calculate an appropriate advertisement posting cost.
  • FIG. 1 is a diagram showing an outline of the advertisement content distribution system 1.
  • FIG. 2 is an overall configuration diagram of the advertisement content distribution system 1.
  • FIG. 3 is a diagram showing a flowchart of an advertisement content registration process executed by the computer 10.
  • FIG. 4 is a diagram showing a flowchart of the first advertisement posting cost calculation process executed by the computer 10.
  • FIG. 5 is a diagram showing a flowchart of a second advertisement posting cost calculation process executed by the computer 10.
  • FIG. 6 is a diagram showing a flowchart of a third advertisement posting cost calculation process executed by the computer 10.
  • FIG. 1 is a diagram for explaining an outline of an advertisement content distribution system 1 which is a preferred embodiment of the present invention.
  • the advertisement content distribution system 1 is a computer system composed of a computer 10 and delivering advertisement content to an advertisement medium installed at an advertisement distribution place.
  • the advertisement distribution location, advertisement medium, and advertisement content are as described above. In the following description, the advertisement distribution location will be described as being a store.
  • the advertisement content distribution system 1 includes an advertisement medium, an advertiser terminal possessed by an advertiser who desires to distribute the advertisement content (for example, a mobile terminal such as a smartphone or tablet terminal, a head mount display such as a smart glass, or a smart watch. Wearable terminals, personal computers such as desktop type and laptop type), POS (Point Of sale System) cash registers installed in stores, payment terminals installed in stores that make payments such as QR codes, electronic money, credit cards, etc.
  • a sales data collection system including a POS server that collects sales data from a POS cash register, a payment system that collects sales data from a payment terminal, and other terminals and devices may be included.
  • the advertisement content distribution system 1 executes each process described later by any or a plurality of combinations of the computer 10 and the terminals and devices included in the computer 10.
  • the advertisement content distribution system 1 may be realized by one computer such as a computer 10, or may be realized by a plurality of computers such as a cloud computer.
  • the computer 10 is connected to an advertising medium, an advertiser terminal, a POS cash register, a payment terminal, a sales data collection system, other terminals and devices, etc. so as to be capable of data communication via a public network, etc., and is necessary. Send and receive data and information.
  • the computer 10 records the distribution record of the advertising content distributed to the advertising medium.
  • the distribution record includes, for example, an identifier of the advertising product advertised by the advertising content (for example, name, ID, management number), an identifier of the advertisement distribution location (store) of the advertising content (for example, name, ID, management number, address). It is the delivery time zone of the advertisement content.
  • the computer 10 records a distribution record in which the advertisement content recorded by itself is delivered to the advertising medium in advance.
  • the computer 10 acquires the first sales data at the advertisement distribution location from the sales data collection system.
  • the first sales data is, for example, a store identifier, an identifier of each product, a sales amount, and a sales time.
  • the sales data collection system transmits the sales data collected by the POS server or the payment system from the POS cash register or the payment terminal at the advertisement distribution location to the computer 10 as the first sales data.
  • the computer 10 acquires the first sales data at the advertisement distribution location.
  • the computer 10 estimates the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data. For example, the computer 10 refers to the distribution time zone in the distribution record and the sales time zone in the first sales data, and estimates the sales amount of the advertising product in this time zone as the first sales.
  • Computer 10 calculates the advertising cost according to the estimated first sales. For example, the computer 10 calculates the advertisement posting cost according to the first sales estimated this time based on the advertisement posting cost according to the preset amount.
  • the computer 10 is a related place (for example, affiliated store or affiliated facility, related store or related facility) related to the advertisement distribution place in the vicinity of the advertisement distribution place (for example, within several hundred meters or less, within 1 km, within several km).
  • the sales data in the above is acquired as the second sales data
  • the second sales of the advertising product is estimated based on the distribution record and the second sales data
  • the advertisement posting cost according to the estimated second sales is calculated. It is also possible to configure it.
  • the computer 10 acquires the sales data at the sales floor of the retail store on the Internet as the third sales data, and is based on the distribution record and the third sales data. It is also possible to estimate the third sales of the advertising product and calculate the advertisement posting cost according to the estimated third sales.
  • the computer 10 records the distribution record of the advertising content distributed to the advertising medium (step S01).
  • the computer 10 records in advance a distribution record of delivering the advertising content recorded by the computer 10.
  • the computer 10 acquires the above-mentioned first sales data from the sales data collection system (step S02).
  • the sales data collection system transmits the sales data collected from the POS cash register or the payment terminal at the advertisement distribution location to the computer 10 as the first sales data.
  • the computer 10 acquires the first sales data by receiving the first sales data.
  • the computer 10 estimates the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data (step S03).
  • the computer 10 refers to the distribution time zone of the advertisement content in the distribution record and the sales time in the first sales data, and estimates the sales amount of the advertising product in this distribution time zone as the first sales.
  • the computer 10 calculates the advertisement posting cost according to the estimated first sales (step S04).
  • the computer 10 calculates the advertisement posting cost according to the first sales estimated this time based on the advertisement posting cost according to the preset amount.
  • FIG. 2 is a diagram showing a system configuration of an advertisement content distribution system 1 which is a preferred embodiment of the present invention.
  • the advertisement content distribution system 1 is a computer system composed of a computer 10 and delivering advertisement content to an advertisement medium installed at an advertisement distribution location.
  • the computer 10 is connected to an advertising medium, an advertiser terminal, a POS cash register, a payment terminal, a sales data collection system, other terminals and devices, etc. so as to be capable of data communication via a public network, etc., and is necessary. Send and receive data and information.
  • the advertising content distribution system 1 may include an advertising medium, an advertiser terminal, a POS cash register, a payment terminal, a sales data collection system, other terminals and devices, etc., which are not shown. In this case, the advertisement content distribution system 1 executes each process described later by any or a plurality of combinations of the computer 10 and the terminals and devices included in the computer 10.
  • the advertisement content distribution system 1 may be realized by one computer such as a computer 10, or may be realized by a plurality of computers such as a cloud computer.
  • the computer 10 includes a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), and the like, and can communicate with other terminals and devices as a communication unit.
  • a device for this purpose for example, a Wi-Fi (Wireless-Fidelity) compatible device conforming to IEEE802.11 and the like.
  • the computer 10 includes a data storage unit such as a hard disk, a semiconductor memory, a recording medium, and a memory card as a recording unit.
  • the computer 10 includes various devices and the like that execute various processes as a processing unit.
  • control unit reads a predetermined program to realize the content information acquisition module 20, the content distribution module 21, and the sales data acquisition module 22 in cooperation with the communication unit. Further, in the computer 10, the control unit reads a predetermined program to realize the recording module 30 in cooperation with the recording unit. Further, in the computer 10, the control unit reads a predetermined program to realize the sales estimation module 40 and the advertisement posting cost calculation module 41 in cooperation with the processing unit.
  • FIG. 3 is a diagram showing a flowchart of an advertisement content registration process executed by the computer 10. The process executed by each of the above-mentioned modules will be described together with this process.
  • the content information acquisition module 20 acquires the advertising content to be delivered to the advertising medium and information related to the advertising content as content information (step S10).
  • the information regarding the advertising content includes, for example, an identifier of the advertising content (for example, name, ID, management number), an identifier of the advertising product which is the product to be advertised (for example, name, ID, management number), and an advertising medium.
  • An identifier for example, name, ID, management number, IP address, MAC address
  • an identifier of the advertisement distribution location of the advertisement content for example, name, ID, management number, address
  • the advertiser terminal accepts the input of the content information and transmits it to the computer 10.
  • the content information acquisition module 20 acquires the content information by receiving the content information.
  • the recording module 30 records the acquired content information (step S11).
  • the computer 10 registers the advertising content to be delivered to the advertising medium.
  • the above is the advertisement content registration process.
  • FIG. 4 is a diagram showing a flowchart of the first advertisement posting cost calculation process executed by the computer 10. The process executed by each of the above-mentioned modules will be described together with this process.
  • the content distribution module 21 distributes the advertisement content to the advertisement medium based on the recorded content information (step S20).
  • the advertisement medium to which the advertisement content is distributed is specified based on the identifier of the advertisement medium and the identifier of the advertisement distribution place included in the content information.
  • the content distribution module 21 specifies a time zone for delivering the advertisement content based on the delivery time zone included in the content information.
  • the content distribution module 21 transmits the advertisement content in the content information based on the specified advertising medium and distribution time zone.
  • the advertising medium receives the advertising content, displays it on its own display unit, and emits sound from the audio unit. As a result, the content distribution module 21 distributes the advertising content to the advertising medium.
  • the recording module 30 records the distribution record of the advertising content distributed to the advertising medium (step S21).
  • the recording module 30 records the content information of the advertising content distributed by the content distribution module 21 as a distribution record.
  • the distribution record includes, for example, an identifier of the advertisement product advertised by the advertisement content, an identifier of the advertisement distribution place (store) of the advertisement content, and a distribution time zone of the advertisement content.
  • the sales data acquisition module 22 acquires the sales at the advertisement distribution location as the first sales data from the sales data collection system (step S22).
  • the sales data collection system collects the first sales data from the POS cash register or the payment terminal at the advertisement distribution location.
  • the sales data collection system collects the first sales data in this one advertisement distribution location, and collects the first sales data in the plurality of advertisement distribution locations.
  • the first sales data at a plurality of distribution locations is collected.
  • the sales data collection system transmits the collected first sales data to the computer 10.
  • the sales data acquisition module 22 acquires the first sales data by receiving the first sales data.
  • the sales estimation module 40 estimates the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data (step S23). In step S23, the sales estimation module 40 compares the distribution time zone of the advertisement content in the distribution record with the sales time zone in the first sales data, and identifies the first sales data whose time zones match. The sales estimation module 40 specifies the sales amount of the advertising product in the specified first sales data. The sales estimation module 40 estimates the specified sales amount as the first sales.
  • the advertisement posting cost calculation module 41 calculates the advertisement posting cost according to the estimated first sales as the first advertisement posting cost (step S24). In step S24, the advertisement posting cost calculation module 41 calculates the first advertisement posting cost according to the first sales estimated this time based on the advertisement posting cost according to the preset amount.
  • the computer 10 will charge the advertiser for the calculated first advertisement posting cost as the final advertisement posting cost.
  • FIG. 5 is a diagram showing a flowchart of a second advertisement posting cost calculation process executed by the computer 10. The process executed by each of the above-mentioned modules will be described together with this process. The detailed description of the same processing as the above-mentioned processing will be omitted.
  • the sales data acquisition module 22 acquires sales data at a related location related to the advertisement distribution location in the vicinity of the advertisement distribution location as second sales data (step S30).
  • the second sales data is the same as the first sales data.
  • the sales data collection system collects the second sales data from the POS cash register or the payment terminal at the related place.
  • the sales data collection system collects the second sales data in one related place when there is only one related place in the neighborhood, and the second sales data in multiple related places when there are multiple related places in the neighborhood. To collect.
  • the sales data collection system transmits the collected second sales data to the computer 10.
  • the sales data acquisition module 22 acquires the second sales data by receiving the second sales data.
  • the sales estimation module 40 estimates the second sales of the advertising product in the distribution time zone of the advertising content at the related location based on the recorded distribution record and the acquired second sales data (step S31).
  • the sales estimation module 40 compares the distribution time zone of the advertisement content in the distribution record with the sales time zone in the second sales data, and identifies the second sales data in which the time zones match.
  • the sales estimation module 40 specifies the sales amount of the advertising product in the specified second sales data.
  • the sales estimation module 40 estimates the specified sales amount as the second sales.
  • the advertisement posting cost calculation module 41 calculates the advertisement posting cost according to the estimated second sales as the second advertisement posting cost (step S32). In step S32, the advertisement posting cost calculation module 41 calculates the second advertisement posting cost according to the second sales estimated this time based on the advertisement posting cost according to the preset amount.
  • the advertisement posting cost calculation module 41 calculates the final advertisement posting cost based on the above-mentioned first advertisement posting cost and the second advertisement posting cost (step S33). In step S33, the advertisement posting cost calculation module 41 calculates the final advertisement posting cost by adding up the first advertisement posting cost and the second advertisement posting cost.
  • the advertisement placement cost calculation module 41 calculates the final advertisement placement cost by adding the second advertisement placement cost multiplied by a predetermined coefficient and the first advertisement placement cost, or by other methods. It may be configured to be. This is intended to reflect this as a coefficient because it is considered that the sales of advertising products in related places are not necessarily due to the effect of advertising content.
  • Computer 10 will charge the advertiser for the calculated final advertising cost.
  • FIG. 6 is a diagram showing a flowchart of a third advertisement posting cost calculation process executed by the computer 10. The process executed by each of the above-mentioned modules will be described together with this process. The detailed description of the same processing as the above-mentioned processing will be omitted.
  • the sales data acquisition module 22 acquires the sales at the sales floor of the retail store on the Internet as the third sales data from the sales data collection system (step S40).
  • the third sales data is the same as the first sales data.
  • the sales data collection system collects the third sales data of this sales floor.
  • the sales data collection system transmits the collected third sales data to the computer 10.
  • the sales data acquisition module 22 acquires the third sales data by receiving the third sales data.
  • the sales estimation module 40 estimates the third sales of the advertising product in the distribution time zone of the advertising content on the sales floor on the Internet based on the recorded distribution record and the acquired third sales data (step S41).
  • the sales estimation module 40 compares the distribution time zone of the advertisement content in the distribution record with the sales time zone in the third sales data, and identifies the third sales data in which the time zones match.
  • the sales estimation module 40 specifies the sales amount of the advertising product in the specified third sales data.
  • the sales estimation module 40 estimates the specified sales amount as the third sales.
  • the advertisement posting cost calculation module 41 calculates the advertisement posting cost according to the estimated third sales as the third advertisement posting cost (step S42). In step S42, the advertisement posting cost calculation module 41 calculates the third advertisement posting cost according to the third sales estimated this time, based on the advertisement posting cost according to the preset amount.
  • the advertisement posting cost calculation module 41 calculates the final advertisement posting cost based on the above-mentioned first advertisement posting cost and the third advertisement posting cost (step S43). In step S43, the advertisement posting cost calculation module 41 calculates the final advertisement posting cost by adding up the first advertisement posting cost and the third advertisement posting cost.
  • the advertisement placement cost calculation module 41 calculates the final advertisement placement cost by adding the third advertisement placement cost multiplied by a predetermined coefficient and the first advertisement placement cost, or by other methods. It may be configured to be. This is intended to reflect the sales of advertising products on the Internet as a coefficient because it is considered that the sales of advertising products are not necessarily due to the effects of advertising contents.
  • the advertisement posting cost calculation module 41 is configured to calculate the final advertisement posting cost based on the above-mentioned first advertisement posting cost, the above-mentioned second advertisement posting cost, and the third advertisement posting cost. You may.
  • the final advertisement placement cost can be calculated by adding the first advertisement placement cost, the second advertisement placement cost, and the third advertisement placement cost, and the second advertisement placement cost and the third advertisement can be calculated.
  • the final advertisement posting cost may be calculated by adding a value obtained by multiplying each of the posting costs by a predetermined coefficient to the first advertisement posting cost, or by another method.
  • Computer 10 will charge the advertiser for the calculated final advertising cost.
  • the above-mentioned means and functions are realized by a computer (including a CPU, an information processing device, and various terminals) reading and executing a predetermined program.
  • the program is provided, for example, in the form of being provided from a computer via a network (Software as a Service). Further, the program is provided in a form recorded on a computer-readable recording medium such as a flexible disc, a CD (CD-ROM or the like), or a DVD (DVD-ROM, DVD-RAM or the like).
  • the computer reads the program from the recording medium, transfers the program to the internal recording device or the external recording device, records the program, and executes the program. Further, the program may be recorded in advance on a recording device (recording medium) such as a magnetic disk, an optical disk, or a magneto-optical disk, and provided from the recording device to a computer via a communication line.

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Abstract

[Problem] To provide a computer system, an advertising content delivery method, and a program, whereby suitable advertising costs can be easily calculated. [Solution] A computer system that delivers advertising content to an advertising medium installed at an advertisement delivery location: records delivery records about advertising content delivered to the advertising medium; obtains first sales data at the advertisement delivery location, from a sales data collection system; estimates first sales for an advertised product at an advertising content delivery time slot at the advertisement delivery location, on the basis of the recorded delivery records and the obtained first sales data; and calculates an advertising fee in accordance with the estimated first sales.

Description

コンピュータシステム、広告コンテンツ配信方法及びプログラムComputer system, advertising content distribution method and program
　本発明は、広告配信場所に設置された広告媒体に広告コンテンツを配信するコンピュータシステム、広告コンテンツ配信方法及びプログラムに関する。 The present invention relates to a computer system for delivering advertisement content to an advertisement medium installed at an advertisement distribution location, an advertisement content distribution method, and a program.
　近年、様々な広告配信場所（例えば、スーパーマーケットやコンビニ等の小売店、ビルの壁面、銀行やホテルやアミューズメントスポットや病院や空港や駅や美術間等の各種施設）に設置された広告媒体（例えば、デジタルサイネージ）に広告コンテンツ（例えば、動画や静止画等の画像やテキスト等のメッセージや各種音声）を配信し、広告対象となる広告商品の販売を促すことが行われている。このような広告コンテンツの配信において、広告媒体主は、広告を配信する代わりに、広告配信場所や広告コンテンツの配信時間に応じて、広告主から所定の広告掲載費を回収する。 In recent years, advertising media have been installed in various advertising distribution locations (for example, retail stores such as supermarkets and convenience stores, wall walls of buildings, banks, hotels, amusement spots, hospitals, airports, stations, art rooms, etc.). , Digital signage) to deliver advertising content (for example, messages such as images and texts such as moving images and still images, and various voices) to promote the sale of advertising products to be advertised. In the distribution of such advertisement content, the advertising medium owner collects a predetermined advertisement posting cost from the advertiser according to the advertisement distribution location and the distribution time of the advertisement content, instead of distributing the advertisement.
　配信した広告コンテンツの効果の測定方法としては、ある広告媒体サイトに掲載された広告を見た利用者が、この広告関連のキャンペーンに応募して実店舗で買物をしたことを把握する構成が開示されている（特許文献１参照）。 As a method of measuring the effect of the delivered advertisement content, a configuration is disclosed that the user who saw the advertisement posted on a certain advertisement medium site applied for this advertisement-related campaign and made a purchase at a physical store. (See Patent Document 1).
特表２０１５－１９４８４３号公報Special Table 2015-194843
　しかしながら、特許文献１の構成では、広告コンテンツの効果を把握することは容易となるものの、この効果と広告掲載費とが無関係であるため、適切な広告掲載費を算出することが困難であった。 However, in the configuration of Patent Document 1, although it is easy to grasp the effect of the advertisement content, it is difficult to calculate an appropriate advertisement posting cost because the effect and the advertisement posting cost are irrelevant. ..
　本発明は、適切な広告掲載費を算出することが容易なコンピュータシステム、広告コンテンツ配信方法及びプログラムを提供することを目的とする。 An object of the present invention is to provide a computer system, an advertisement content distribution method, and a program in which it is easy to calculate an appropriate advertisement posting cost.
　本発明では、以下のような解決手段を提供する。 The present invention provides the following solutions.
　本発明は、広告配信場所に設置された広告媒体に広告コンテンツを配信するコンピュータシステムであって、
　前記広告媒体に配信した広告コンテンツの配信記録を記録する記録手段と、
　前記広告配信場所での第１売上データを、売上データ収集システムから取得する取得手段と、
　記録した前記配信記録と、取得した前記第１売上データとに基づいた前記広告配信場所での前記広告コンテンツの配信時間帯における広告商品の第１売上を推定する推定手段と、
　推定した第１売上に応じた広告掲載費を算出する算出手段と、
　を備えることを特徴とするコンピュータシステムを提供する。 The present invention is a computer system that delivers advertising content to an advertising medium installed at an advertising distribution location.
A recording means for recording the distribution record of the advertising content distributed to the advertising medium, and
An acquisition means for acquiring the first sales data at the advertisement distribution location from the sales data collection system, and
An estimation means for estimating the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data.
A calculation method for calculating the advertising cost according to the estimated first sales, and
Provide a computer system characterized by the provision of.
　本発明によれば、広告配信場所に設置された広告媒体に広告コンテンツを配信するコンピュータシステムは、前記広告媒体に配信した広告コンテンツの配信記録を記録し、前記広告配信場所での第１売上データを、売上データ収集システムから取得し、記録した前記配信記録と、取得した前記第１売上データとに基づいた前記広告配信場所での前記広告コンテンツの配信時間帯における広告商品の第１売上を推定し、推定した第１売上に応じた広告掲載費を算出する。 According to the present invention, the computer system that distributes the advertisement content to the advertisement medium installed at the advertisement distribution place records the distribution record of the advertisement content delivered to the advertisement medium, and the first sales data at the advertisement distribution place. Is acquired from the sales data collection system, and the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place is estimated based on the recorded distribution record and the acquired first sales data. Then, the advertising cost is calculated according to the estimated first sales.
　本発明は、システムのカテゴリであるが、方法及びプログラム等の他のカテゴリにおいても、そのカテゴリに応じた同様の作用・効果を発揮する。 The present invention is in the category of systems, but in other categories such as methods and programs, the same actions and effects are exhibited according to the categories.
　本発明によれば、適切な広告掲載費を算出することが容易なコンピュータシステム、広告コンテンツ配信方法及びプログラムを提供することが可能となる。 According to the present invention, it is possible to provide a computer system, an advertisement content distribution method and a program in which it is easy to calculate an appropriate advertisement posting cost.
図１は、広告コンテンツ配信システム１の概要を示す図である。FIG. 1 is a diagram showing an outline of the advertisement content distribution system 1. 図２は、広告コンテンツ配信システム１の全体構成図である。FIG. 2 is an overall configuration diagram of the advertisement content distribution system 1. 図３は、コンピュータ１０が実行する広告コンテンツ登録処理のフローチャートを示す図である。FIG. 3 is a diagram showing a flowchart of an advertisement content registration process executed by the computer 10. 図４は、コンピュータ１０が実行する第１の広告掲載費算出処理のフローチャートを示す図である。FIG. 4 is a diagram showing a flowchart of the first advertisement posting cost calculation process executed by the computer 10. 図５は、コンピュータ１０が実行する第２の広告掲載費算出処理のフローチャートを示す図である。FIG. 5 is a diagram showing a flowchart of a second advertisement posting cost calculation process executed by the computer 10. 図６は、コンピュータ１０が実行する第３の広告掲載費算出処理のフローチャートを示す図である。FIG. 6 is a diagram showing a flowchart of a third advertisement posting cost calculation process executed by the computer 10.
　以下、本発明を実施するための最良の形態について図を参照しながら説明する。なお、これはあくまでも例であって、本発明の技術的範囲はこれに限られるものではない。 Hereinafter, the best mode for carrying out the present invention will be described with reference to the drawings. It should be noted that this is just an example, and the technical scope of the present invention is not limited to this.
　［広告コンテンツ配信システム１の概要］
　本発明の好適な実施形態の概要について、図１に基づいて説明する。図１は、本発明の好適な実施形態である広告コンテンツ配信システム１の概要を説明するための図である。広告コンテンツ配信システム１は、コンピュータ１０から構成され、広告配信場所に設置された広告媒体に広告コンテンツを配信するコンピュータシステムである。 [Overview of Advertising Content Distribution System 1]
An outline of a preferred embodiment of the present invention will be described with reference to FIG. FIG. 1 is a diagram for explaining an outline of an advertisement content distribution system 1 which is a preferred embodiment of the present invention. The advertisement content distribution system 1 is a computer system composed of a computer 10 and delivering advertisement content to an advertisement medium installed at an advertisement distribution place.
　広告配信場所、広告媒体及び広告コンテンツは、上述した通りである。以下の説明において、広告配信場所は、店舗であるものとして説明する。 The advertisement distribution location, advertisement medium, and advertisement content are as described above. In the following description, the advertisement distribution location will be described as being a store.
　なお、広告コンテンツ配信システム１は、広告媒体、広告コンテンツの配信を希望する広告主が所持する広告主端末（例えば、スマートフォンやタブレット端末等の携帯端末、スマートグラス等のヘッドマウントディスプレイやスマートウォッチといったウェアラブル端末、デスクトップ型やラップトップ型等のパーソナルコンピュータ）、店舗に設置されたＰＯＳ（Ｐｏｉｎｔ　Ｏｆ　ｓａｌｅ　Ｓｙｓｔｅｍ）レジ、店舗に設置されたＱＲコードや電子マネーやクレジットカード等の決済を行う決済端末、ＰＯＳレジから売上データを収集するＰＯＳサーバや決済端末から売上データを収集する決済システムからなる売上データ収集システム、その他の端末や装置類等が含まれていてもよい。この場合、広告コンテンツ配信システム１は、後述する各処理を、コンピュータ１０と含まれる端末や装置類等との何れか又は複数の組み合わせにより実行することになる。 The advertisement content distribution system 1 includes an advertisement medium, an advertiser terminal possessed by an advertiser who desires to distribute the advertisement content (for example, a mobile terminal such as a smartphone or tablet terminal, a head mount display such as a smart glass, or a smart watch. Wearable terminals, personal computers such as desktop type and laptop type), POS (Point Of sale System) cash registers installed in stores, payment terminals installed in stores that make payments such as QR codes, electronic money, credit cards, etc. A sales data collection system including a POS server that collects sales data from a POS cash register, a payment system that collects sales data from a payment terminal, and other terminals and devices may be included. In this case, the advertisement content distribution system 1 executes each process described later by any or a plurality of combinations of the computer 10 and the terminals and devices included in the computer 10.
　また、広告コンテンツ配信システム１は、例えば、コンピュータ１０等の１台のコンピュータで実現されてもよいし、クラウドコンピュータのように、複数のコンピュータで実現されてもよい。 Further, the advertisement content distribution system 1 may be realized by one computer such as a computer 10, or may be realized by a plurality of computers such as a cloud computer.
　コンピュータ１０は、広告媒体、広告主端末、ＰＯＳレジ、決済端末、売上データ収集システム、その他の端末や装置類等と、公衆回線網等を介して、データ通信可能に接続されており、必要なデータや情報の送受信を実行する。 The computer 10 is connected to an advertising medium, an advertiser terminal, a POS cash register, a payment terminal, a sales data collection system, other terminals and devices, etc. so as to be capable of data communication via a public network, etc., and is necessary. Send and receive data and information.
　コンピュータ１０は、広告媒体に配信した広告コンテンツの配信記録を記録する。配信記録は、例えば、広告コンテンツが広告する広告商品の識別子（例えば、名称、ＩＤ、管理番号）、広告コンテンツの広告配信場所（店舗）の識別子（例えば、名称、ＩＤ、管理番号、住所）、広告コンテンツの配信時間帯である。コンピュータ１０は、予め自身が記録する広告コンテンツを広告媒体に配信した配信記録を記録する。 The computer 10 records the distribution record of the advertising content distributed to the advertising medium. The distribution record includes, for example, an identifier of the advertising product advertised by the advertising content (for example, name, ID, management number), an identifier of the advertisement distribution location (store) of the advertising content (for example, name, ID, management number, address). It is the delivery time zone of the advertisement content. The computer 10 records a distribution record in which the advertisement content recorded by itself is delivered to the advertising medium in advance.
　コンピュータ１０は、広告配信場所での第１売上データを、売上データ収集システムから取得する。第１売上データは、例えば、店舗の識別子、各商品の識別子、売上金額、売上時間である。売上データ収集システムは、ＰＯＳサーバや決済システムが広告配信場所のＰＯＳレジや決済端末から収集した売上データを、第１売上データとして、コンピュータ１０に送信する。コンピュータ１０は、この第１売上データを受信することにより、広告配信場所での第１売上データを取得することになる。 The computer 10 acquires the first sales data at the advertisement distribution location from the sales data collection system. The first sales data is, for example, a store identifier, an identifier of each product, a sales amount, and a sales time. The sales data collection system transmits the sales data collected by the POS server or the payment system from the POS cash register or the payment terminal at the advertisement distribution location to the computer 10 as the first sales data. By receiving the first sales data, the computer 10 acquires the first sales data at the advertisement distribution location.
　コンピュータ１０は、記録した配信記録と、取得した第１売上データとに基づいた広告配信場所での広告コンテンツの配信時間帯における広告商品の第１売上を推定する。例えば、コンピュータ１０は、配信記録における配信時間帯と、第１売上データにおける売上時間帯とを参照し、この時間帯における広告商品の売上金額を第１売上として推定する。 The computer 10 estimates the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data. For example, the computer 10 refers to the distribution time zone in the distribution record and the sales time zone in the first sales data, and estimates the sales amount of the advertising product in this time zone as the first sales.
　コンピュータ１０は、推定した第１売上に応じた広告掲載費を算出する。例えば、コンピュータ１０は、予め設定された金額に応じた広告掲載費に基づいて、今回推定した第１売上に応じた広告掲載費を算出する。 Computer 10 calculates the advertising cost according to the estimated first sales. For example, the computer 10 calculates the advertisement posting cost according to the first sales estimated this time based on the advertisement posting cost according to the preset amount.
　なお、コンピュータ１０は、広告配信場所の近隣（例えば、数百ｍ以内、１ｋｍ以内、数ｋｍ以内）における広告配信場所に関連する関連場所（例えば、系列店舗や系列施設、関連店舗や関連施設）での売上データを、第２売上データとして取得し、配信記録と、この第２売上データとに基づいた広告商品の第２売上を推定し、推定した第２売上に応じた広告掲載費を算出する構成も可能である。 The computer 10 is a related place (for example, affiliated store or affiliated facility, related store or related facility) related to the advertisement distribution place in the vicinity of the advertisement distribution place (for example, within several hundred meters or less, within 1 km, within several km). The sales data in the above is acquired as the second sales data, the second sales of the advertising product is estimated based on the distribution record and the second sales data, and the advertisement posting cost according to the estimated second sales is calculated. It is also possible to configure it.
　また、コンピュータ１０は、広告配信場所が小売店の場合、この小売店のインターネット上の売場での売上データを、第３売上データとして取得し、配信記録と、この第３売上データとに基づいた広告商品の第３売上を推定し、推定した第３売上に応じた広告掲載費を算出する構成も可能である。 Further, when the advertisement distribution place is a retail store, the computer 10 acquires the sales data at the sales floor of the retail store on the Internet as the third sales data, and is based on the distribution record and the third sales data. It is also possible to estimate the third sales of the advertising product and calculate the advertisement posting cost according to the estimated third sales.
　次に、広告コンテンツ配信システム１が実行する処理の概要について説明する。 Next, the outline of the processing executed by the advertisement content distribution system 1 will be described.
　はじめに、コンピュータ１０は、広告媒体に配信した広告コンテンツの配信記録を記録する（ステップＳ０１）。コンピュータ１０は、予め、自身が記録する広告コンテンツを配信した配信記録を記録する。 First, the computer 10 records the distribution record of the advertising content distributed to the advertising medium (step S01). The computer 10 records in advance a distribution record of delivering the advertising content recorded by the computer 10.
　コンピュータ１０は、上述した第１売上データを、売上データ収集システムから取得する（ステップＳ０２）。売上データ収集システムは、広告配信場所におけるＰＯＳレジや決済端末から収集した売上データを第１売上データとして、コンピュータ１０に送信する。コンピュータ１０は、第１売上データを受信することにより、第１売上データを取得することになる。 The computer 10 acquires the above-mentioned first sales data from the sales data collection system (step S02). The sales data collection system transmits the sales data collected from the POS cash register or the payment terminal at the advertisement distribution location to the computer 10 as the first sales data. The computer 10 acquires the first sales data by receiving the first sales data.
　コンピュータ１０は、記録した配信記録と、取得した第１売上データとに基づいた広告配信場所での広告コンテンツの配信時間帯における広告商品の第１売上を推定する（ステップＳ０３）。コンピュータ１０は、配信記録における広告コンテンツの配信時間帯と、第１売上データにおける売上時間とを参照し、この配信時間帯における広告商品の売上金額を第１売上として推定する。 The computer 10 estimates the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data (step S03). The computer 10 refers to the distribution time zone of the advertisement content in the distribution record and the sales time in the first sales data, and estimates the sales amount of the advertising product in this distribution time zone as the first sales.
　コンピュータ１０は、推定した第１売上に応じた広告掲載費を算出する（ステップＳ０４）。コンピュータ１０は、予め設定された金額に応じた広告掲載費に基づいて、今回推定した第１売上に応じた広告掲載費を算出する。 The computer 10 calculates the advertisement posting cost according to the estimated first sales (step S04). The computer 10 calculates the advertisement posting cost according to the first sales estimated this time based on the advertisement posting cost according to the preset amount.
　以上が、広告コンテンツ配信システム１が実行する処理の概要である。 The above is the outline of the processing executed by the advertisement content distribution system 1.
　［広告コンテンツ配信システム１のシステム構成］
　図２に基づいて、本発明の好適な実施形態である広告コンテンツ配信システム１のシステム構成について説明する。図２は、本発明の好適な実施形態である広告コンテンツ配信システム１のシステム構成を示す図である。図２において、広告コンテンツ配信システム１は、コンピュータ１０から構成され、広告配信場所に設置された広告媒体に広告コンテンツを配信するコンピュータシステムである。 [System configuration of advertising content distribution system 1]
Based on FIG. 2, the system configuration of the advertisement content distribution system 1 which is a preferred embodiment of the present invention will be described. FIG. 2 is a diagram showing a system configuration of an advertisement content distribution system 1 which is a preferred embodiment of the present invention. In FIG. 2, the advertisement content distribution system 1 is a computer system composed of a computer 10 and delivering advertisement content to an advertisement medium installed at an advertisement distribution location.
　コンピュータ１０は、広告媒体、広告主端末、ＰＯＳレジ、決済端末、売上データ収集システム、その他の端末や装置類等と、公衆回線網等を介して、データ通信可能に接続されており、必要なデータや情報の送受信を実行する。 The computer 10 is connected to an advertising medium, an advertiser terminal, a POS cash register, a payment terminal, a sales data collection system, other terminals and devices, etc. so as to be capable of data communication via a public network, etc., and is necessary. Send and receive data and information.
　なお、広告コンテンツ配信システム１は、図示していない広告媒体、広告主端末、ＰＯＳレジ、決済端末、売上データ収集システム、その他の端末や装置類等が含まれていてもよい。この場合、広告コンテンツ配信システム１は、後述する各処理を、コンピュータ１０と含まれる端末や装置類等との何れか又は複数の組み合わせにより実行することになる。 The advertising content distribution system 1 may include an advertising medium, an advertiser terminal, a POS cash register, a payment terminal, a sales data collection system, other terminals and devices, etc., which are not shown. In this case, the advertisement content distribution system 1 executes each process described later by any or a plurality of combinations of the computer 10 and the terminals and devices included in the computer 10.
　また、広告コンテンツ配信システム１は、例えば、コンピュータ１０等の１台のコンピュータで実現されてもよいし、クラウドコンピュータのように、複数のコンピュータで実現されてもよい。 Further, the advertisement content distribution system 1 may be realized by one computer such as a computer 10, or may be realized by a plurality of computers such as a cloud computer.
　コンピュータ１０は、ＣＰＵ（Ｃｅｎｔｒａｌ　Ｐｒｏｃｅｓｓｉｎｇ　Ｕｎｉｔ）、ＧＰＵ（Ｇｒａｐｈｉｃｓ　Ｐｒｏｃｅｓｓｉｎｇ　Ｕｎｉｔ）、ＲＡＭ（Ｒａｎｄｏｍ　Ａｃｃｅｓｓ　Ｍｅｍｏｒｙ）、ＲＯＭ（Ｒｅａｄ　Ｏｎｌｙ　Ｍｅｍｏｒｙ）等を備え、通信部として、他の端末や装置等と通信可能にするためのデバイス、例えば、ＩＥＥＥ８０２．１１に準拠したＷｉ―Ｆｉ（Ｗｉｒｅｌｅｓｓ―Ｆｉｄｅｌｉｔｙ）対応デバイス等を備える。また、コンピュータ１０は、記録部として、ハードディスクや半導体メモリ、記録媒体、メモリカード等によるデータのストレージ部を備える。また、コンピュータ１０は、処理部として、各種処理を実行する各種デバイス等を備える。 The computer 10 includes a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), and the like, and can communicate with other terminals and devices as a communication unit. A device for this purpose, for example, a Wi-Fi (Wireless-Fidelity) compatible device conforming to IEEE802.11 and the like. Further, the computer 10 includes a data storage unit such as a hard disk, a semiconductor memory, a recording medium, and a memory card as a recording unit. Further, the computer 10 includes various devices and the like that execute various processes as a processing unit.
　コンピュータ１０において、制御部が所定のプログラムを読み込むことにより、通信部と協働して、コンテンツ情報取得モジュール２０、コンテンツ配信モジュール２１、売上データ取得モジュール２２を実現する。また、コンピュータ１０において、制御部が所定のプログラムを読み込むことにより、記録部と協働して、記録モジュール３０を実現する。また、コンピュータ１０において、制御部が所定のプログラムを読み込むことにより、処理部と協働して、売上推定モジュール４０、広告掲載費算出モジュール４１を実現する。 In the computer 10, the control unit reads a predetermined program to realize the content information acquisition module 20, the content distribution module 21, and the sales data acquisition module 22 in cooperation with the communication unit. Further, in the computer 10, the control unit reads a predetermined program to realize the recording module 30 in cooperation with the recording unit. Further, in the computer 10, the control unit reads a predetermined program to realize the sales estimation module 40 and the advertisement posting cost calculation module 41 in cooperation with the processing unit.
　［広告コンテンツ登録処理］
　図３に基づいて、広告コンテンツ配信システム１が実行する広告コンテンツ登録処理について説明する。図３は、コンピュータ１０が実行する広告コンテンツ登録処理のフローチャートを示す図である。上述した各モジュールが実行する処理について、本処理に併せて説明する。 [Advertising content registration process]
The advertisement content registration process executed by the advertisement content distribution system 1 will be described with reference to FIG. FIG. 3 is a diagram showing a flowchart of an advertisement content registration process executed by the computer 10. The process executed by each of the above-mentioned modules will be described together with this process.
　コンテンツ情報取得モジュール２０は、広告媒体に配信する広告コンテンツ及びこの広告コンテンツに関する情報をコンテンツ情報として取得する（ステップＳ１０）。ステップＳ１０において、広告コンテンツに関する情報は、例えば、広告コンテンツの識別子（例えば、名称、ＩＤ、管理番号）、広告する商品である広告商品の識別子（例えば、名称、ＩＤ、管理番号）、広告媒体の識別子（例えば、名称、ＩＤ、管理番号、ＩＰアドレス、ＭＡＣアドレス）、広告コンテンツの広告配信場所の識別子（例えば、名称、ＩＤ、管理番号、住所）、広告コンテンツの配信時間帯である。広告主端末は、コンテンツ情報の入力を受け付け、コンピュータ１０に送信する。コンテンツ情報取得モジュール２０は、コンテンツ情報を受信することにより、コンテンツ情報を取得することになる。 The content information acquisition module 20 acquires the advertising content to be delivered to the advertising medium and information related to the advertising content as content information (step S10). In step S10, the information regarding the advertising content includes, for example, an identifier of the advertising content (for example, name, ID, management number), an identifier of the advertising product which is the product to be advertised (for example, name, ID, management number), and an advertising medium. An identifier (for example, name, ID, management number, IP address, MAC address), an identifier of the advertisement distribution location of the advertisement content (for example, name, ID, management number, address), and a delivery time zone of the advertisement content. The advertiser terminal accepts the input of the content information and transmits it to the computer 10. The content information acquisition module 20 acquires the content information by receiving the content information.
　記録モジュール３０は、取得したコンテンツ情報を記録する（ステップＳ１１）。記録モジュール３０がコンテンツ情報を記録することにより、コンピュータ１０は、広告媒体に配信する広告コンテンツを登録することになる。 The recording module 30 records the acquired content information (step S11). When the recording module 30 records the content information, the computer 10 registers the advertising content to be delivered to the advertising medium.
　以上が、広告コンテンツ登録処理である。 The above is the advertisement content registration process.
　［第１の広告掲載費算出処理］
　図４に基づいて、広告コンテンツ配信システム１が実行する第１の広告掲載費算出処理について説明する。図４は、コンピュータ１０が実行する第１の広告掲載費算出処理のフローチャートを示す図である。上述した各モジュールが実行する処理について、本処理に併せて説明する。 [First advertisement placement cost calculation process]
Based on FIG. 4, the first advertisement posting cost calculation process executed by the advertisement content distribution system 1 will be described. FIG. 4 is a diagram showing a flowchart of the first advertisement posting cost calculation process executed by the computer 10. The process executed by each of the above-mentioned modules will be described together with this process.
　コンテンツ配信モジュール２１は、記録したコンテンツ情報に基づいて、広告コンテンツを広告媒体に配信する（ステップＳ２０）。ステップＳ２０において、コンテンツ情報に含まれる広告媒体の識別子や広告配信場所の識別子に基づいて、広告コンテンツの配信先となる広告媒体を特定する。また、コンテンツ配信モジュール２１は、コンテンツ情報に含まれる配信時間帯に基づいて、この広告コンテンツを配信する時間帯を特定する。コンテンツ配信モジュール２１は、特定した広告媒体及び配信時間帯に基づいて、コンテンツ情報における広告コンテンツを送信する。広告媒体は、広告コンテンツを受信し、自身の表示部に表示や音声部から放音する。この結果、コンテンツ配信モジュール２１は、広告コンテンツを広告媒体に配信することになる。 The content distribution module 21 distributes the advertisement content to the advertisement medium based on the recorded content information (step S20). In step S20, the advertisement medium to which the advertisement content is distributed is specified based on the identifier of the advertisement medium and the identifier of the advertisement distribution place included in the content information. Further, the content distribution module 21 specifies a time zone for delivering the advertisement content based on the delivery time zone included in the content information. The content distribution module 21 transmits the advertisement content in the content information based on the specified advertising medium and distribution time zone. The advertising medium receives the advertising content, displays it on its own display unit, and emits sound from the audio unit. As a result, the content distribution module 21 distributes the advertising content to the advertising medium.
　記録モジュール３０は、広告媒体に配信した広告コンテンツの配信記録を記録する（ステップＳ２１）。ステップＳ２１において、記録モジュール３０は、コンテンツ配信モジュール２１が配信した広告コンテンツのコンテンツ情報を、配信記録として記録する。配信記録は、例えば、広告コンテンツが広告する広告商品の識別子、広告コンテンツの広告配信場所（店舗）の識別子、広告コンテンツの配信時間帯が含まれる。 The recording module 30 records the distribution record of the advertising content distributed to the advertising medium (step S21). In step S21, the recording module 30 records the content information of the advertising content distributed by the content distribution module 21 as a distribution record. The distribution record includes, for example, an identifier of the advertisement product advertised by the advertisement content, an identifier of the advertisement distribution place (store) of the advertisement content, and a distribution time zone of the advertisement content.
　売上データ取得モジュール２２は、広告配信場所での売上を、第１売上データとして、売上データ収集システムから取得する（ステップＳ２２）。ステップＳ２２において、売上データ収集システムは、広告配信場所におけるＰＯＳレジや決済端末から第１売上データを収集する。売上データ収集システムは、一の広告配信場所にのみ、広告コンテンツを配信した広告媒体が設置されている場合、この一の広告配信場所における第１売上データを収集し、複数の広告配信場所に、広告コンテンツを配信した広告媒体が設置されている場合、複数の配信場所における第１売上データを収集する。売上データ収集システムは、収集した第１売上データを、コンピュータ１０に送信する。売上データ取得モジュール２２は、この第１売上データを受信することにより、第１売上データを取得することになる。 The sales data acquisition module 22 acquires the sales at the advertisement distribution location as the first sales data from the sales data collection system (step S22). In step S22, the sales data collection system collects the first sales data from the POS cash register or the payment terminal at the advertisement distribution location. When the advertising medium that delivers the advertisement content is installed only in one advertisement distribution location, the sales data collection system collects the first sales data in this one advertisement distribution location, and collects the first sales data in the plurality of advertisement distribution locations. When an advertising medium to which the advertising content is distributed is installed, the first sales data at a plurality of distribution locations is collected. The sales data collection system transmits the collected first sales data to the computer 10. The sales data acquisition module 22 acquires the first sales data by receiving the first sales data.
　売上推定モジュール４０は、記録した配信記録と、取得した第１売上データとに基づいた広告配信場所での広告コンテンツの配信時間帯における広告商品の第１売上を推定する（ステップＳ２３）。ステップＳ２３において、売上推定モジュール４０は、配信記録における広告コンテンツの配信時間帯と、第１売上データにおける売上時間帯とを比較し、時間帯が一致する第１売上データを特定する。売上推定モジュール４０は、特定した第１売上データにおける広告商品の売上金額を特定する。売上推定モジュール４０は、この特定した売上金額を、第１売上として推定する。 The sales estimation module 40 estimates the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data (step S23). In step S23, the sales estimation module 40 compares the distribution time zone of the advertisement content in the distribution record with the sales time zone in the first sales data, and identifies the first sales data whose time zones match. The sales estimation module 40 specifies the sales amount of the advertising product in the specified first sales data. The sales estimation module 40 estimates the specified sales amount as the first sales.
　広告掲載費算出モジュール４１は、推定した第１売上に応じた広告掲載費を、第１広告掲載費として算出する（ステップＳ２４）。ステップＳ２４において、広告掲載費算出モジュール４１は、予め設定された金額に応じた広告掲載費に基づいて、今回推定した第１売上に応じた第１広告掲載費を算出する。 The advertisement posting cost calculation module 41 calculates the advertisement posting cost according to the estimated first sales as the first advertisement posting cost (step S24). In step S24, the advertisement posting cost calculation module 41 calculates the first advertisement posting cost according to the first sales estimated this time based on the advertisement posting cost according to the preset amount.
　コンピュータ１０は、算出した第１広告掲載費を、最終的な広告掲載費として広告主に対して請求することになる。 The computer 10 will charge the advertiser for the calculated first advertisement posting cost as the final advertisement posting cost.
　以上が、第１の広告掲載費算出処理である。 The above is the first advertisement placement cost calculation process.
　［第２の広告掲載費算出処理］
　図５に基づいて、広告コンテンツ配信システム１が実行する第２の広告掲載費算出処理について説明する。図５は、コンピュータ１０が実行する第２の広告掲載費算出処理のフローチャートを示す図である。上述した各モジュールが実行する処理について、本処理に併せて説明する。なお、上述した処理と同様の処理については、その詳細な説明は省略する。 [Second advertisement placement cost calculation process]
Based on FIG. 5, a second advertisement posting cost calculation process executed by the advertisement content distribution system 1 will be described. FIG. 5 is a diagram showing a flowchart of a second advertisement posting cost calculation process executed by the computer 10. The process executed by each of the above-mentioned modules will be described together with this process. The detailed description of the same processing as the above-mentioned processing will be omitted.
　売上データ取得モジュール２２は、広告配信場所の近隣における広告配信場所に関連する関連場所での売上データを、第２売上データとして取得する（ステップＳ３０）。ステップＳ３０において、第２売上データは、第１売上データと同様のものである。売上データ収集システムは、関連場所におけるＰＯＳレジや決済端末から第２売上データを収集する。売上データ収集システムは、近隣に一の関連場所のみ存在する場合、一の関連場所における第２売上データを収集し、近隣に複数の関連場所が存在する場合、複数の関連場所における第２売上データを収集する。売上データ収集システムは、収集した第２売上データを、コンピュータ１０に送信する。売上データ取得モジュール２２は、この第２売上データを受信することにより、第２売上データを取得することになる。 The sales data acquisition module 22 acquires sales data at a related location related to the advertisement distribution location in the vicinity of the advertisement distribution location as second sales data (step S30). In step S30, the second sales data is the same as the first sales data. The sales data collection system collects the second sales data from the POS cash register or the payment terminal at the related place. The sales data collection system collects the second sales data in one related place when there is only one related place in the neighborhood, and the second sales data in multiple related places when there are multiple related places in the neighborhood. To collect. The sales data collection system transmits the collected second sales data to the computer 10. The sales data acquisition module 22 acquires the second sales data by receiving the second sales data.
　売上推定モジュール４０は、記録した配信記録と、取得した第２売上データとに基づいた関連場所での広告コンテンツの配信時間帯における広告商品の第２売上を推定する（ステップＳ３１）。ステップＳ３１において、売上推定モジュール４０は、配信記録における広告コンテンツの配信時間帯と、第２売上データにおける売上時間帯とを比較し、時間帯が一致する第２売上データを特定する。売上推定モジュール４０は、特定した第２売上データにおける広告商品の売上金額を特定する。売上推定モジュール４０は、この特定した売上金額を、第２売上として推定する。 The sales estimation module 40 estimates the second sales of the advertising product in the distribution time zone of the advertising content at the related location based on the recorded distribution record and the acquired second sales data (step S31). In step S31, the sales estimation module 40 compares the distribution time zone of the advertisement content in the distribution record with the sales time zone in the second sales data, and identifies the second sales data in which the time zones match. The sales estimation module 40 specifies the sales amount of the advertising product in the specified second sales data. The sales estimation module 40 estimates the specified sales amount as the second sales.
　広告掲載費算出モジュール４１は、推定した第２売上に応じた広告掲載費を、第２広告掲載費として算出する（ステップＳ３２）。ステップＳ３２において、広告掲載費算出モジュール４１は、予め設定された金額に応じた広告掲載費に基づいて、今回推定した第２売上に応じた第２広告掲載費を算出する。 The advertisement posting cost calculation module 41 calculates the advertisement posting cost according to the estimated second sales as the second advertisement posting cost (step S32). In step S32, the advertisement posting cost calculation module 41 calculates the second advertisement posting cost according to the second sales estimated this time based on the advertisement posting cost according to the preset amount.
　広告掲載費算出モジュール４１は、上述した第１広告掲載費と、第２広告掲載費とに基づいて、最終的な広告掲載費を算出する（ステップＳ３３）。ステップＳ３３において、広告掲載費算出モジュール４１は、第１広告掲載費と第２広告掲載費とを合算することにより、最終的な広告掲載費を算出する。 The advertisement posting cost calculation module 41 calculates the final advertisement posting cost based on the above-mentioned first advertisement posting cost and the second advertisement posting cost (step S33). In step S33, the advertisement posting cost calculation module 41 calculates the final advertisement posting cost by adding up the first advertisement posting cost and the second advertisement posting cost.
　なお、広告掲載費算出モジュール４１は、第２広告掲載費に所定の係数をかけたものと、第１広告掲載費とを合算することや、その他の方法により、最終的な広告掲載費を算出する構成であってもよい。これは、関連場所における広告商品の売上は、必ずしも広告コンテンツの効果によるものではないことが考えられるため、これを係数として反映することを意図するものである。 The advertisement placement cost calculation module 41 calculates the final advertisement placement cost by adding the second advertisement placement cost multiplied by a predetermined coefficient and the first advertisement placement cost, or by other methods. It may be configured to be. This is intended to reflect this as a coefficient because it is considered that the sales of advertising products in related places are not necessarily due to the effect of advertising content.
　コンピュータ１０は、算出した最終的な広告掲載費を、広告主に対して請求することになる。 Computer 10 will charge the advertiser for the calculated final advertising cost.
　以上が、第２の広告掲載費算出処理である。 The above is the second advertisement placement cost calculation process.
　［第３の広告掲載費算出処理］
　図６に基づいて、広告コンテンツ配信システム１が実行する第３の広告掲載費算出処理について説明する。図６は、コンピュータ１０が実行する第３の広告掲載費算出処理のフローチャートを示す図である。上述した各モジュールが実行する処理について、本処理に併せて説明する。なお、上述した処理と同様の処理については、その詳細な説明は省略する。 [Third advertising cost calculation process]
Based on FIG. 6, a third advertisement posting cost calculation process executed by the advertisement content distribution system 1 will be described. FIG. 6 is a diagram showing a flowchart of a third advertisement posting cost calculation process executed by the computer 10. The process executed by each of the above-mentioned modules will be described together with this process. The detailed description of the same processing as the above-mentioned processing will be omitted.
　売上データ取得モジュール２２は、広告配信場所が小売店の場合、この小売店のインターネット上の売場での売上を、第３売上データとして、売上データ収集システムから取得する（ステップＳ４０）。ステップＳ４０において、第３売上データは、第１売上データと同様のものである。売上データ収集システムは、この売場の第３売上データを収集する。売上データ収集システムは、収集した第３売上データを、コンピュータ１０に送信する。売上データ取得モジュール２２は、この第３売上データを受信することにより、第３売上データを取得することになる。 When the advertisement distribution location is a retail store, the sales data acquisition module 22 acquires the sales at the sales floor of the retail store on the Internet as the third sales data from the sales data collection system (step S40). In step S40, the third sales data is the same as the first sales data. The sales data collection system collects the third sales data of this sales floor. The sales data collection system transmits the collected third sales data to the computer 10. The sales data acquisition module 22 acquires the third sales data by receiving the third sales data.
　売上推定モジュール４０は、記録した配信記録と、取得した第３売上データとに基づいたインターネット上の売場での広告コンテンツの配信時間帯における広告商品の第３売上を推定する（ステップＳ４１）。ステップＳ４１において、売上推定モジュール４０は、配信記録における広告コンテンツの配信時間帯と、第３売上データにおける売上時間帯とを比較し、時間帯が一致する第３売上データを特定する。売上推定モジュール４０は、特定した第３売上データにおける広告商品の売上金額を特定する。売上推定モジュール４０は、この特定した売上金額を、第３売上として推定する。 The sales estimation module 40 estimates the third sales of the advertising product in the distribution time zone of the advertising content on the sales floor on the Internet based on the recorded distribution record and the acquired third sales data (step S41). In step S41, the sales estimation module 40 compares the distribution time zone of the advertisement content in the distribution record with the sales time zone in the third sales data, and identifies the third sales data in which the time zones match. The sales estimation module 40 specifies the sales amount of the advertising product in the specified third sales data. The sales estimation module 40 estimates the specified sales amount as the third sales.
　広告掲載費算出モジュール４１は、推定した第３売上に応じた広告掲載費を、第３広告掲載費として算出する（ステップＳ４２）。ステップＳ４２において、広告掲載費算出モジュール４１は、予め設定された金額に応じた広告掲載費に基づいて、今回推定した第３売上に応じた第３広告掲載費を算出する。 The advertisement posting cost calculation module 41 calculates the advertisement posting cost according to the estimated third sales as the third advertisement posting cost (step S42). In step S42, the advertisement posting cost calculation module 41 calculates the third advertisement posting cost according to the third sales estimated this time, based on the advertisement posting cost according to the preset amount.
　広告掲載費算出モジュール４１は、上述した第１広告掲載費と、第３広告掲載費とに基づいて、最終的な広告掲載費を算出する（ステップＳ４３）。ステップＳ４３において、広告掲載費算出モジュール４１は、第１広告掲載費と第３広告掲載費とを合算することにより、最終的な広告掲載費を算出する。 The advertisement posting cost calculation module 41 calculates the final advertisement posting cost based on the above-mentioned first advertisement posting cost and the third advertisement posting cost (step S43). In step S43, the advertisement posting cost calculation module 41 calculates the final advertisement posting cost by adding up the first advertisement posting cost and the third advertisement posting cost.
　なお、広告掲載費算出モジュール４１は、第３広告掲載費に所定の係数をかけたものと、第１広告掲載費とを合算することや、その他の方法により、最終的な広告掲載費を算出する構成であってもよい。これは、インターネット上の売場における広告商品の売上は、必ずしも広告コンテンツの効果によるものではないことが考えられるため、これを係数として反映することを意図するものである。 The advertisement placement cost calculation module 41 calculates the final advertisement placement cost by adding the third advertisement placement cost multiplied by a predetermined coefficient and the first advertisement placement cost, or by other methods. It may be configured to be. This is intended to reflect the sales of advertising products on the Internet as a coefficient because it is considered that the sales of advertising products are not necessarily due to the effects of advertising contents.
　また、広告掲載費算出モジュール４１は、上述した第１広告掲載費と、上述した第２広告掲載費と、第３広告掲載費とに基づいて、最終的な広告掲載費を算出する構成であってもよい。この場合、第１広告掲載費と、第２広告掲載費と、第３広告掲載費とを合算することにより、最終的な広告掲載費を算出することや、第２広告掲載費及び第３広告掲載費の其々に所定の係数をかけたものを第１広告掲載費と合算することや、その他の方法により、最終的な広告掲載費を算出する構成であってもよい。 Further, the advertisement posting cost calculation module 41 is configured to calculate the final advertisement posting cost based on the above-mentioned first advertisement posting cost, the above-mentioned second advertisement posting cost, and the third advertisement posting cost. You may. In this case, the final advertisement placement cost can be calculated by adding the first advertisement placement cost, the second advertisement placement cost, and the third advertisement placement cost, and the second advertisement placement cost and the third advertisement can be calculated. The final advertisement posting cost may be calculated by adding a value obtained by multiplying each of the posting costs by a predetermined coefficient to the first advertisement posting cost, or by another method.
　コンピュータ１０は、算出した最終的な広告掲載費を、広告主に対して請求することになる。 Computer 10 will charge the advertiser for the calculated final advertising cost.
　以上が、第３の広告掲載費算出処理である。 The above is the third advertisement placement cost calculation process.
　上述した手段、機能は、コンピュータ（ＣＰＵ、情報処理装置、各種端末を含む）が、所定のプログラムを読み込んで、実行することによって実現される。プログラムは、例えば、コンピュータからネットワーク経由で提供される（ＳａａＳ：ソフトウェア・アズ・ア・サービス）形態で提供される。また、プログラムは、例えば、フレキシブルディスク、ＣＤ（ＣＤ－ＲＯＭなど）、ＤＶＤ（ＤＶＤ－ＲＯＭ、ＤＶＤ－ＲＡＭなど）等のコンピュータ読取可能な記録媒体に記録された形態で提供される。この場合、コンピュータはその記録媒体からプログラムを読み取って内部記録装置又は外部記録装置に転送し記録して実行する。また、そのプログラムを、例えば、磁気ディスク、光ディスク、光磁気ディスク等の記録装置（記録媒体）に予め記録しておき、その記録装置から通信回線を介してコンピュータに提供するようにしてもよい。 The above-mentioned means and functions are realized by a computer (including a CPU, an information processing device, and various terminals) reading and executing a predetermined program. The program is provided, for example, in the form of being provided from a computer via a network (Software as a Service). Further, the program is provided in a form recorded on a computer-readable recording medium such as a flexible disc, a CD (CD-ROM or the like), or a DVD (DVD-ROM, DVD-RAM or the like). In this case, the computer reads the program from the recording medium, transfers the program to the internal recording device or the external recording device, records the program, and executes the program. Further, the program may be recorded in advance on a recording device (recording medium) such as a magnetic disk, an optical disk, or a magneto-optical disk, and provided from the recording device to a computer via a communication line.
　以上、本発明の実施形態について説明したが、本発明は上述したこれらの実施形態に限るものではない。また、本発明の実施形態に記載された効果は、本発明から生じる最も好適な効果を列挙したに過ぎず、本発明による効果は、本発明の実施形態に記載されたものに限定されるものではない。 Although the embodiments of the present invention have been described above, the present invention is not limited to these embodiments described above. In addition, the effects described in the embodiments of the present invention merely list the most preferable effects arising from the present invention, and the effects according to the present invention are limited to those described in the embodiments of the present invention. is not it.
　１　広告コンテンツ配信システム、１０　コンピュータ 1 Advertising content distribution system, 10 computers

Claims (5)

  1. 　広告配信場所に設置された広告媒体に広告コンテンツを配信するコンピュータシステムであって、
    　前記広告媒体に配信した広告コンテンツの配信記録を記録する記録手段と、
    　前記広告配信場所での第１売上データを、売上データ収集システムから取得する取得手段と、
    　記録した前記配信記録と、取得した前記第１売上データとに基づいた前記広告配信場所での前記広告コンテンツの配信時間帯における広告商品の第１売上を推定する推定手段と、
    　推定した第１売上に応じた広告掲載費を算出する算出手段と、
    　を備えることを特徴とするコンピュータシステム。     A computer system that delivers advertising content to advertising media installed at the advertising distribution location.
    A recording means for recording the distribution record of the advertising content distributed to the advertising medium, and
    An acquisition means for acquiring the first sales data at the advertisement distribution location from the sales data collection system, and
    An estimation means for estimating the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data.
    A calculation method for calculating the advertising cost according to the estimated first sales, and
    A computer system characterized by being equipped with.
  2. 　前記取得手段は、前記広告配信場所の近隣における当該広告配信場所に関連する場所での第２売上データを取得し、
    　前記推定手段は、前記記録した配信記録と取得した前記第２売上データとに基づいた第２売上を推定し、
    　前記算出手段は、推定した前記第２売上に応じた広告掲載費を算出する、
    　ことを特徴とする請求項１に記載のコンピュータシステム。     The acquisition means acquires the second sales data at a location related to the advertisement distribution location in the vicinity of the advertisement distribution location.
    The estimation means estimates the second sales based on the recorded distribution record and the acquired second sales data.
    The calculation means calculates the advertisement placement cost according to the estimated second sales.
    The computer system according to claim 1.
  3. 　前記取得手段は、前記広告配信場所が小売店の場合、当該小売店のインターネット上の売場での第３売上データを取得し、
    　前記推定手段は、前記記録した配信記録と取得した第３売上データとに基づいた第３売上を推定し、
    　前記算出手段は、推定した前記第３売上に応じた広告掲載費を算出する、
    　ことを特徴とする請求項１に記載のコンピュータシステム。     When the advertisement distribution place is a retail store, the acquisition means acquires the third sales data at the sales floor of the retail store on the Internet.
    The estimation means estimates the third sales based on the recorded distribution record and the acquired third sales data.
    The calculation means calculates the advertisement placement cost according to the estimated third sales.
    The computer system according to claim 1.
  4. 　広告配信場所に設置された広告媒体に広告コンテンツを配信するコンピュータが実行する広告コンテンツ配信方法であって、
    　前記広告媒体に配信した広告コンテンツの配信記録を記録するステップと、
    　前記広告配信場所での第１売上データを、売上データ収集システムから取得するステップと、
    　記録した前記配信記録と、取得した前記第１売上データとに基づいた前記広告配信場所での前記広告コンテンツの配信時間帯における広告商品の第１売上を推定するステップと、
    　推定した第１売上に応じた広告掲載費を算出するステップと、
    　を備えることを特徴とする広告コンテンツ配信方法。     It is an advertisement content distribution method executed by a computer that distributes advertisement content to the advertisement medium installed at the advertisement distribution location.
    The step of recording the distribution record of the advertising content delivered to the advertising medium, and
    The step of acquiring the first sales data at the advertisement distribution location from the sales data collection system, and
    A step of estimating the first sales of the advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data.
    Steps to calculate advertising costs according to the estimated first sales,
    An advertising content distribution method characterized by being provided with.
  5. 　広告配信場所に設置された広告媒体に広告コンテンツを配信するコンピュータに、
    　前記広告媒体に配信した広告コンテンツの配信記録を記録するステップ、
    　前記広告信場所での第１売上データを、売上データ収集システムから取得するステップ、
    　記録した前記配信記録と、取得した前記第１売上データとに基づいた前記広告配信場所での前記広告コンテンツの配信時間帯における広告商品の第１売上を推定するステップ、
    　推定した第１売上に応じた広告掲載費を算出するステップ、
    　を実行させるためのコンピュータ読み取り可能なプログラム。     To a computer that delivers advertising content to advertising media installed at the advertising distribution location
    Steps to record the distribution record of the advertising content delivered to the advertising medium,
    The step of acquiring the first sales data at the advertising place from the sales data collection system,
    A step of estimating the first sales of an advertisement product in the distribution time zone of the advertisement content at the advertisement distribution place based on the recorded distribution record and the acquired first sales data.
    Steps to calculate advertising costs according to the estimated first sales,
    A computer-readable program for running.
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JP2013069329A (en) * 2005-12-29 2013-04-18 Three M Innovative Properties Co System and method for designing experiment
JP2017091528A (en) * 2015-11-06 2017-05-25 Ａｔｓ株式会社 Terminal equipment and program for executing the same

Patent Citations (2)

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Publication number Priority date Publication date Assignee Title
JP2013069329A (en) * 2005-12-29 2013-04-18 Three M Innovative Properties Co System and method for designing experiment
JP2017091528A (en) * 2015-11-06 2017-05-25 Ａｔｓ株式会社 Terminal equipment and program for executing the same

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP7352047B1 (en) 2023-04-25 2023-09-27 東芝テック株式会社 Server device, program and advertising support method

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