WO2020121862A1

WO2020121862A1 - Information processing method, information processing device, and program

Info

Publication number: WO2020121862A1
Application number: PCT/JP2019/046957
Authority: WO
Inventors: 清博佐分利
Original assignee: 株式会社ユナイテッドスマイルズ
Priority date: 2018-12-13
Filing date: 2019-12-02
Publication date: 2020-06-18
Also published as: JP2020095545A

Abstract

This information processing method is characterized in that a product serving as the subject of a campaign and an attribute of users who are a target of the campaign are acquired, a coupon offered in response to a purchase of the product is specified, and either a store code is read or processing is performed for transmitting the coupon to the portable terminal device (3) of a user who purchased the product and who matches the attribute among users having a portable terminal device (3) on which a payment application capable of executing payment using near field communication is installed.

Description

Information processing method, information processing apparatus, and program

The present invention relates to an information processing method, an information processing device, and a program.

In recent years, systems for issuing electronic coupons to user terminals such as smartphones have been developed to promote the sale of products or services. Patent Document 1 discloses a coupon system that provides and manages coupons that can be used in various facilities such as restaurants, lodging facilities, and amusement facilities.

JP, 2005-060396, A

However, in the invention according to Patent Document 1, when a coupon is used at the time of payment, the user needs to select and use a coupon that can be used from among print coupons and electronic coupons acquired by the user. However, there is a problem that an appropriate coupon is not issued to the user.

In one aspect, the purpose is to provide an information processing method for transmitting a coupon specified according to the purchase of a product to a user who matches the user's attribute.

An information processing method according to the present invention acquires a product targeted for a campaign and attributes of a user who is a target of the campaign, specifies a coupon to be given according to the purchase of the product, and stores a code of a store. To the mobile terminal device of the user who has purchased the product and matches the attribute among the users of the mobile terminal device that have installed the payment application that can read or use the short-range wireless communication. Is executed.

In one aspect, it becomes possible to send a coupon specified according to the purchase of a product to a user who matches the user's attributes.

It is explanatory drawing which shows the outline of the system of issuing and paying a coupon. It is a block diagram which shows the structural example of a server. It is explanatory drawing which shows an example of the record layout of campaign DB. It is explanatory drawing which shows an example of the record layout of coupon DB. It is explanatory drawing which shows an example of the record layout of coupon usage history DB. It is a block diagram which shows the structural example of a payment server. It is an explanatory view showing an example of a record layout of attribute information DB. It is explanatory drawing which shows an example of the record layout of payment information DB. It is a block diagram which shows the structural example of a user terminal. It is a block diagram showing an example of composition of a store terminal. It is a block diagram which shows the structural example of a client terminal. It is explanatory drawing explaining the operation|movement of specification and transmission of the coupon which matches a user's attribute. It is a flow chart which shows a processing procedure of specification and transmission of a coupon which matches a user's attribute. It is a flow chart which shows a processing procedure of specification and transmission of a coupon which matches a user's attribute. It is a flow chart which shows the processing procedure of payment of a coupon. It is a flowchart which shows the process sequence which outputs the utilization information of a coupon to the requester who issued the coupon. It is a flowchart which shows the process procedure of re-specifying a coupon in the user who used the coupon. It is a flow chart which shows a processing procedure at the time of transmitting a questionnaire to a user who used a coupon. It is a flowchart which shows the processing procedure which outputs the deletion information of a coupon to the requester who issued the coupon. 9 is a block diagram showing a configuration example of a server according to the second exemplary embodiment. FIG. It is explanatory drawing which shows an example of the record layout of campaign DB of Embodiment 2. It is explanatory drawing which shows an example of the record layout of frequent program DB. It is explanatory drawing explaining the operation|movement of specification and transmission of the frequent program which matches a user's attribute. It is explanatory drawing explaining the operation|movement which transmits a coupon to the user who applied to the frequent program. It is an image figure of coupon acquisition in a frequent program. It is a flow chart which shows a processing procedure of transmitting a coupon to a user who has applied for a frequent program. It is a flow chart which shows a processing procedure of transmitting a coupon to a user who has applied for a frequent program. It is a flow chart which shows the processing procedure of re-specification of the frequent program in the user who used the coupon. It is explanatory drawing explaining the operation|movement of issuing and using the coupon of a member store. It is a flowchart which shows the procedure of issuing and using the coupon of a member store. It is a flow chart which shows the processing procedure of settlement by adding the amount of a transaction fee. It is explanatory drawing explaining the operation|movement of the payment of goods through an automatic vending machine. It is a flow chart which shows the processing procedure of payment of goods via an automatic vending machine. It is explanatory drawing which shows an example of the record layout of the campaign DB of Embodiment 5.

Hereinafter, the present invention will be described in detail with reference to the drawings showing an embodiment thereof.

(Embodiment 1)
The first embodiment relates to a form in which a coupon that matches an attribute of a user who is a target of a campaign is specified and the specified coupon is transmitted to the user. FIG. 1 is an explanatory diagram showing an outline of a coupon issuing and settlement system. The system of the present embodiment includes an information processing device 1, a payment processing device 2, a user information processing terminal 3, a store information processing terminal 4 and a client information processing terminal 5, and each device is a network N such as the Internet and a public line network. Information is transmitted and received via.

The information processing device 1 performs various information processing, information storage, and transmission/reception of information such as products targeted for a campaign, coupon information matching the attributes of a user targeted for the campaign, and usage status information of the coupon. This is an information processing device. For example, the information processing device 1 is a server device, a personal computer, or the like. In the present embodiment, the information processing device 1 is assumed to be a server device, and will be read as server 1 below for simplicity.

The payment processing device 2 performs various information processing, information storage, and transmission/reception of information such as user attributes, purchase history, credit information in which margin transactions in purchase are scored, and payment information for goods or services. The payment processing device 2 is an information processing device equipped with a payment system platform such as Origami Pay (registered trademark) and Line Pay (registered trademark). For example, the payment processing device 2 is a server device, a personal computer, or the like. In the present embodiment, the payment processing device 2 is assumed to be a server device, and will be hereinafter read as the payment server 2 for simplicity.

The user information processing terminal 3 is a terminal device in which a payment application capable of executing payment using code recognition or short-range wireless communication is installed. The user information processing terminal 3 receives a coupon, a payment process using a product or a coupon received via the payment system, and the like. For example, the user information processing terminal 3 is a multi-function terminal, a smart phone, a mobile phone, a wearable device such as Apple Watch (registered trademark), a tablet, an information processing device such as a personal computer. The server 1 can deliver information such as a coupon that matches the user's attribute to the user information processing terminal 3. For simplicity, the user information processing terminal 3 is replaced with the user terminal 3 below.

The store information processing terminal 4 is a terminal device that performs information processing such as sales results, sales, inventory, and payment, and sends and receives. For example, it is an information processing device such as a POS terminal and a personal computer equipped with a POS (Point of Sales) system. For the sake of brevity, the shop information processing terminal 4 is replaced with the shop terminal 4 below.

The requester information processing terminal 5 is an information processing terminal used by the requester who issued the coupon. The client information processing terminal 5 is an information processing terminal that issues a coupon that matches the attributes of the user to the user, or receives usage information for the issued coupon, a questionnaire, etc., according to the purchase of a product by the user. is there. For example, the client information processing terminal 5 is an information processing device such as a multifunctional terminal, a smartphone, a mobile phone, a tablet, a personal computer, or the like. For the sake of simplicity, the client information processing terminal 5 is replaced with the client terminal 5 below.

Next, an outline of this embodiment will be described. The client terminal 5 transmits to the server 1 the information about the product targeted for the campaign, the coupon corresponding to the campaign, and the attribute of the issuer of the coupon. The server 1 receives and stores the information about the product transmitted from the client terminal 5, the coupon, and the attributes of the issuer of the coupon. In the present embodiment, products such as beer and cosmetics are described as an example, but services such as taxi dispatch, massage, and lessons are also included in the products. The server 1 acquires the attributes of the user who is the target person of the campaign from the settlement server 2. The user attributes may be, for example, age, sex, address, annual income, food preference information, hobby information, and the like.

When the user purchases the product, the store terminal 4 reads the code of the product using a code reader or a camera. The code includes a one-dimensional code or a two-dimensional code. The one-dimensional code may be, for example, a barcode that represents a numerical value or a character by the thickness of a striped line. The two-dimensional code may be, for example, a display type QR code (registered trademark) having information in the horizontal and vertical directions as opposed to a one-dimensional code having information only in the horizontal direction. The flow of processing will be described below using a QR code. The store terminal 4 uses the analysis library of the two-dimensional code and acquires the payment information of the product from the read QR code. The product settlement information includes a product category, product name, quantity, price, purchase date and time, and the like.

The user terminal 3 starts the payment application by the user. The user terminal 3 generates a QR code including the user ID by the payment application, and displays the generated QR code on the payment application. The store terminal 4 reads the QR code displayed on the payment application from the user terminal 3 using a code reader or a camera. The store terminal 4 uses the two-dimensional code analysis library to acquire the user ID from the read QR code. The store terminal 4 sends the payment information and the user ID of the acquired product to the payment server 2.

The payment server 2 receives and stores the payment information and user ID of the product transmitted from the store terminal 4. The payment server 2 performs payment processing based on the received payment information and user ID of the product. After the payment processing of the product is completed, the payment server 2 acquires the attribute of the user according to the user ID. The payment server 2 transmits the acquired user attribute, user ID, and product payment information to the server 1. The server 1 receives the attribute of the user, the user ID, and the payment information of the product transmitted from the payment server 2, and specifies the coupon to be given according to the received attribute of the user, the user ID, and the payment information of the product. Specifically, the server 1 includes the payment information and the user attribute of the product transmitted from the payment server 2, information about the product targeted for the campaign transmitted from the client terminal 5, a coupon corresponding to the campaign, And the attribute of the issuer of the coupon. When the settled product and the campaign target product are the same, and the attribute of the user who purchased the product and the attribute of the coupon issue target are the same, the server 1 sets the coupon corresponding to the campaign. Get and identify. The server 1 acquires the destination of the user based on the user ID. The destination may be, for example, the account when the product is settled by the settlement application, or the email address of the user. The server 1 transmits the specified coupon to the user terminal 3 to the acquired destination of the user.

Regarding the payment processing of the products described above, an example of the store scan method was explained, but the invention is not limited to this. For example, the payment process may be performed by the user scan method by the user terminal 3. Specifically, the store terminal 4 uses a two-dimensional code generation library to generate a QR code of payment information including a product category, product name, quantity, price, purchase date and time, payment ID, and the like. The store terminal 4 displays the generated QR code. The user terminal 3 activates the payment application by the user and reads the QR code displayed on the shop terminal 4 with the camera. The user terminal 3 analyzes the read QR code by the payment application and acquires the payment information of the product. The user terminal 3 transmits the acquired payment information of the product and the user ID to the payment server 2. The payment server 2 receives the payment information of the product and the user ID transmitted from the user terminal 3, and performs the payment process of the product. The product settlement process and the coupon identification process are the same as the store scan process, and thus description thereof will be omitted.

The user terminal 3 receives the coupon transmitted from the server 1. A QR code including information such as a user ID, a coupon ID, a coupon type, and a face value is added to the received coupon. The user terminal 3 displays the received coupon on the payment application. When using the coupon received by the user, the store terminal 4 reads the QR code of the coupon displayed on the payment application from the user terminal 3 using the code reader or camera. The store terminal 4 analyzes the read QR code with a two-dimensional code analysis library, and obtains coupon payment information including a user ID, a coupon ID, and the like. The store terminal 4 transmits the payment information of the acquired coupon to the payment server 2.

The payment server 2 receives the payment information of the coupon transmitted from the store terminal 4, and transmits the received payment information of the coupon to the server 1. The server 1 receives the payment information of the coupon of the payment object transmitted from the payment server 2. The server 1 acquires the valid period of the coupon to be paid, the number of times the coupon can be used, and the payment amount of the coupon from the received payment information of the coupon. The server 1 compares the acquired valid period, the number of times the coupon can be used, and the coupon payment amount with the valid period, the number of times the coupon can be used, and the coupon face value corresponding to the coupon ID stored in the server 1. In this embodiment, since the user uses the coupon free of charge, the payment amount of the coupon is zero. When the server 1 determines that the coupon satisfies the usage conditions such as the valid period, the number of times of use, and the payment amount, the server 1 transmits a payment instruction for the coupon to the payment server 2.

When the settlement server 2 receives the settlement instruction of the coupon transmitted from the server 1, the settlement server 2 stores the settlement information of the coupon and performs settlement processing. The payment server 2 transmits the payment information of the coupon including the user ID, the coupon ID, and the user attribute to the server 1. The server 1 receives and stores the payment information of the coupon transmitted from the payment server 2. The server 1 transmits the coupon usage information to the requester terminal 5 to the issuer who issued the coupon.

FIG. 2 is a block diagram showing a configuration example of the server 1. The server 1 includes a control unit 11, a storage unit 12, a communication unit 13, an input unit 14, a display unit 15, a reading unit 16, and a large capacity storage unit 17. The components are connected by a bus B.

The control unit 11 includes an arithmetic processing unit such as a CPU (Central Processing Unit), an MPU (Micro-Processing Unit), and a GPU (Graphics Processing Unit), and by reading and executing the control program 1P stored in the storage unit 12. , Performs various information processing, control processing, and the like related to the server 1. Although the control unit 11 is described as a single processor in FIG. 2, it may be a multiprocessor.

The storage unit 12 includes memory elements such as a RAM (Random Access Memory) and a ROM (Read Only Memory), and stores the control program 1P or data necessary for the control unit 11 to execute processing. The storage unit 12 also temporarily stores data and the like necessary for the control unit 11 to execute the arithmetic processing. The communication unit 13 is a communication module for performing processing relating to communication, and transmits/receives information to/from the payment server 2, the user terminal 3, and the like via the network N.

The input unit 14 is an input device such as a mouse, keyboard, touch panel, and button, and outputs the received operation information to the control unit 11. The display unit 15 is a liquid crystal display, an organic EL (Electronic Luminescent) display, or the like, and displays various kinds of information according to an instruction from the control unit 11.

The reading unit 16 reads the portable storage medium 1a including a CD (Compact Disc)-ROM or a DVD (Digital Versatile Disc)-ROM. The control unit 11 may read the control program 1P from the portable storage medium 1a via the reading unit 16 and store it in the large-capacity storage unit 17. Further, the control unit 11 may download the control program 1P from another computer via the network N or the like and store it in the mass storage unit 17. Furthermore, the control unit 11 may read the control program 1P from the semiconductor memory 1b.

The large-capacity storage unit 17 is a large-capacity storage device including, for example, a hard disk. The large-capacity storage unit 17 includes a campaign DB 171, a coupon DB 172, and a coupon usage history DB 173.

The campaign DB 171 stores various information by associating the user attribute information associated with the user ID with the product, coupon, payment information, and the like. The coupon DB 172 stores information about coupons such as coupon IDs, coupon types, face values, and validity periods. The coupon usage history DB 173 stores history information of coupon usage. The history information includes the coupon ID used, the user ID using the coupon, the attribute of the user, the date and time of use, the store used, and the like.

Note that in the present embodiment, the storage unit 12 and the large capacity storage unit 17 may be configured as an integrated storage device. The large capacity storage unit 17 may be composed of a plurality of storage devices. Furthermore, the mass storage unit 17 may be an external storage device connected to the server 1.

In the present embodiment, the server 1 is described as one information processing device, but a plurality of servers may be dispersed and processed, or a plurality of virtual machines may be configured.

FIG. 3 is an explanatory diagram showing an example of the record layout of the campaign DB 171. The server 1 receives, from the client terminal 5, information about the product targeted for the campaign, the coupon corresponding to the campaign, and the attribute of the issuer of the coupon. The server 1 stores the received information about the product, the coupon, and the attribute of the issue target person in the campaign DB 171 in association with each other. In addition, in the present embodiment, the above-mentioned information is transmitted from the client terminal 5, but the present invention is not limited to this. For example, the control unit 11 of the server 1 may receive and store the information about the product, the coupon, and the attribute of the issuer of the coupon by the input unit 14. The campaign DB 171 includes an ID column, a user ID column, a settlement ID column, a product category column, a product column, a status column, a coupon ID column, and a usage count column.

The ID column stores unique identification information for identifying the campaign. The user ID column stores a user ID that identifies the user. The payment ID column stores a payment ID that specifies a payment process using a product or an issued coupon.

The product category column stores the product category. The product column stores the names of products. The status column stores information about the status of coupon issue or usage. For example, the status column may store information about the status such as “issued”, “unissued”, “used”, “unused”, and “applied”. The coupon ID column stores the ID of the coupon that identifies the coupon. The usage count column stores the number of times the coupon has been used.

FIG. 4 is an explanatory diagram showing an example of the record layout of the coupon DB 172. The coupon DB 172 includes a coupon ID column, a type column, a usable count column, a coupon face value column, a target person attribute column, an issue date/time column, and an effective period column.

The coupon ID column stores the ID of the coupon that is uniquely identified to identify each coupon. The type column stores the types of coupons (for example, hair color free service ticket, tie discount, soft drink free ticket, etc.). The usable number column stores the number of times the product or the coupon for each user can be used. The coupon face value row stores the amount of money that can be used as a price when purchasing a product. The subject attribute column stores the attributes of the coupon issue target. For example, when a cosmetics coupon is issued, attributes of the issue target, such as “18 years old or older” and “female”, may be stored in the target person attribute column. The issue date/time column stores date/time information when the coupon is issued. The valid period column stores information on the usable period of the coupon.

FIG. 5 is an explanatory diagram showing an example of a record layout of the coupon usage history DB 173. The coupon usage history DB 173 includes a coupon ID column, a user ID column, a user attribute column, a usage date/time column, a used store column, a usage count column, a coupon issuer column, and an issuer email address column.

The coupon ID column stores the ID of the coupon used. The user ID column stores the ID of the user who used the coupon. The user attribute column stores the attribute of the user who used the coupon. The usage date/time column stores date/time information when the coupon was used. The used store row stores information on the stores where the coupon was used. The usage count column stores the number of times the coupon has been used. The coupon issuer column stores the name of the issuer of the used coupon. The issuer email address column stores the email address of the issuer of the used coupon.

Note that the storage form of each DB described above is an example, and other storage forms may be used as long as the relationship between the data is maintained.

FIG. 6 is a block diagram showing a configuration example of the payment server 2. The payment server 2 includes a control unit 21, a storage unit 22, a communication unit 23, an input unit 24, a display unit 25, a reading unit 26, and a large capacity storage unit 27. The components are connected by a bus B.

The control unit 21 includes an arithmetic processing unit such as a CPU, an MPU, and a GPU, and reads and executes the control program 2P stored in the storage unit 22 to perform various information processing, control processing, and the like related to the payment server 2. .. Although the control unit 21 is described as a single processor in FIG. 6, it may be a multiprocessor.

The storage unit 22 includes memory elements such as RAM and ROM, and stores the control program 2P or data necessary for the control unit 21 to execute processing. The storage unit 22 also temporarily stores data and the like necessary for the control unit 21 to execute arithmetic processing. The communication unit 23 is a communication module for performing processing related to communication, and transmits/receives information to/from the server 1, the user terminal 3, and the like via the network N.

The input unit 24 is an input device such as a mouse, a keyboard, a touch panel, and buttons, and outputs the received operation information to the control unit 21. The display unit 25 is a liquid crystal display, an organic EL display, or the like, and displays various kinds of information according to an instruction from the control unit 21.

The reading unit 26 reads the portable storage medium 2a including a CD-ROM or a DVD-ROM. The control unit 21 may read the control program 2P from the portable storage medium 2a via the reading unit 26 and store it in the large capacity storage unit 27. The control unit 21 may download the control program 2P from another computer via the network N or the like and store it in the large-capacity storage unit 27. Furthermore, the control unit 21 may read the control program 2P from the semiconductor memory 2b.

The large-capacity storage unit 27 is a large-capacity storage device including, for example, a hard disk. The large capacity storage unit 27 includes an attribute information DB 271 and a payment information DB 272. The attribute information DB 271 stores user attributes. The payment information DB 272 stores product purchase information, payment information, and the like.

Note that in the present embodiment, the storage unit 22 and the large capacity storage unit 27 may be configured as an integrated storage device. The large capacity storage unit 27 may be composed of a plurality of storage devices. Furthermore, the large-capacity storage unit 27 may be an external storage device connected to the payment server 2.

In the present embodiment, the payment server 2 is described as one information processing device, but it may be processed in a distributed manner by a plurality of devices, or may be configured by a plurality of virtual machines.

FIG. 7 is an explanatory diagram showing an example of a record layout of the attribute information DB 271. The attribute information DB 271 includes a user ID column, a gender column, an age column, a marital status column, a cohabitation family column, an address column, an SNS (social networking service) usage state column, and an email address column.

The user ID column stores the ID of a user that is uniquely identified to identify each user. The gender column stores the gender of the user. The age column stores the age of the user. The marital status column stores marital status information of the user. For example, “married”, “unmarried”, etc. may be stored in the marital status column. The cohabitation family column stores the number of families living together with the user. The address column stores the current address of the user. The SNS usage status column stores the ID of the SNS account used by the user and the like. For example, an SNS ID such as a LINE (registered trademark) ID may be stored in the SNS usage status column. Also, the SNS ID may be linked with the payment application. For example, the SNS ID may be transferred from the user terminal 3 to the server 1 when the user logs in to the application using the SNS ID each time the user pays for a product or coupon. The mail address column stores the user's mail address.

FIG. 8 is an explanatory diagram showing an example of a record layout of the payment information DB 272. When the user makes a payment for a product or a coupon by the payment application, the payment information may be transferred from the user terminal 3 to the payment server 2 through the payment application. Alternatively, the payment information may be transferred to the payment server 2 from the store terminal 4 that has read the code of the product or the coupon. The payment information DB 272 includes a payment ID column, a user ID column, a category column, a product column, a SKU (Stock Keeping Unit) column, a quantity column, a price column, a purchase store column, and a purchase date/time column.

The payment ID column stores a payment ID that is uniquely specified in order to identify each payment data according to the purchase of a product. The user ID column stores the user ID that identifies the user. The category column stores the types of purchased products. The product column stores the names of the purchased products. The SKU column stores the minimum unit of inventory management for purchased products. SKU is the minimum management unit for receiving and placing orders or managing inventory. For example, 16 SKU may be set for a T-shirt having four colors and four sizes of S, M, L, and LL. The quantity column stores the quantity of purchased commodities. The price column stores the prices of purchased products. The purchase store column stores the names of stores from which products are purchased. The purchase date/time column stores date/time information when the product was purchased.

Note that the storage form of each DB described above is an example, and other storage forms in the embodiment may be used as long as the relationship between data is maintained.

FIG. 9 is a block diagram showing a configuration example of the user terminal 3. The user terminal 3 includes a control unit 31, a storage unit 32, a communication unit 33, an input unit 34, a display unit 35, and a photographing unit 36. The components are connected by a bus B.

The control unit 31 includes an arithmetic processing unit such as a CPU and an MPU, and reads and executes the control program 3P stored in the storage unit 32 to perform various information processing, control processing, and the like related to the user terminal 3. Although the control unit 31 is described as a single processor in FIG. 9, it may be a multiprocessor. The storage unit 32 includes a memory element such as a RAM and a ROM, and stores the control program 3P or data necessary for the control unit 31 to execute the process. The storage unit 32 also temporarily stores data and the like necessary for the control unit 31 to execute the arithmetic processing.

The communication unit 33 is a communication module for performing processing related to communication, and transmits/receives information to/from the server 1 and the payment server 2 via the network N. The input unit 34 may be a keyboard, a mouse, or a touch panel integrated with the display unit 35. The display unit 35 is a liquid crystal display, an organic EL display, or the like, and displays various kinds of information according to an instruction from the control unit 31.

The image capturing unit 36 is an image capturing device such as a CCD (Charge Coupled Device) camera or a CMOS (Complementary Metal Oxide Semiconductor) camera. Note that the image capturing unit 36 may not be built in the user terminal 3 but may be directly connected to the user terminal 3 externally so as to be capable of capturing an image. The control unit 31 of the user terminal 3 can make a payment through the payment application installed in the user terminal 3 by reading the one-dimensional code or the two-dimensional code via the imaging unit 36. The payment method is not limited to the above. For example, payment may be performed using a Felica (registered trademark) chip mounted on the user terminal 3. The Felica chip is a chip that reads and writes data according to Felica, which is a standard for short-range wireless communication, without passing through mechanical contact. The Felica chip has a built-in antenna, and uses weak radio waves to communicate data wirelessly with a reader or writer. For example, the store terminal 4 uses a Felica chip reader to read payment information including a pre-registered user ID, electronic money, a credit card, and the like from the Felica chip built in the user terminal 3. The store terminal 4 performs a payment process based on the payment information read from the Felica chip. In the following, an example using a one-dimensional code or a two-dimensional code will be described.

FIG. 10 is a block diagram showing a configuration example of the store terminal 4. The store terminal 4 includes a control unit 41, a storage unit 42, a communication unit 43, an input unit 44, a display unit 45, and a photographing unit 46. The components are connected by a bus B.

The control unit 41 includes an arithmetic processing unit such as a CPU and an MPU, and reads and executes the control program 4P stored in the storage unit 42 to perform various information processing, control processing, and the like related to the store terminal 4. Although the control unit 41 is described as a single processor in FIG. 10, it may be a multiprocessor. The storage unit 42 includes a memory element such as a RAM and a ROM, and stores the control program 4P or data necessary for the control unit 41 to execute the process. The storage unit 42 also temporarily stores data and the like necessary for the control unit 41 to execute the arithmetic processing.

The communication unit 43 is a communication module for performing processing relating to communication, and transmits/receives information to/from the server 1, the settlement server 2, the user terminal 3, and the like via the network N. The input unit 44 may be a keyboard, a mouse, or a touch panel integrated with the display unit 45. The input unit 44 also includes a code reader that reads a one-dimensional code or a two-dimensional code, and an IC card reader that reads information stored in a non-contact type IC card. The display unit 45 is a liquid crystal display, an organic EL display, or the like, and displays various kinds of information according to an instruction from the control unit 41. The photographing unit 46 is a photographing device such as a CCD camera or a CMOS camera. The image capturing unit 46 may not be built in the store terminal 4 but may be directly connected to the store terminal 4 externally so that the image can be captured.

FIG. 11 is a block diagram showing a configuration example of the client terminal 5. The client terminal 5 includes a control unit 51, a storage unit 52, a communication unit 53, an input unit 54, a display unit 55, and a photographing unit 56. The components are connected by a bus B.

The control unit 51 includes an arithmetic processing unit such as a CPU and an MPU, and reads and executes the control program 5P stored in the storage unit 52 to perform various information processing, control processing, and the like related to the client terminal 5. Although the control unit 51 is described as a single processor in FIG. 11, it may be a multiprocessor. The storage unit 52 includes a memory element such as a RAM and a ROM, and stores the control program 5P or data necessary for the control unit 51 to execute the process. The storage unit 52 also temporarily stores data and the like necessary for the control unit 51 to execute arithmetic processing.

The communication unit 53 is a communication module for performing processing relating to communication, and transmits/receives information to/from the server 1, the settlement server 2, the user terminal 3, and the like via the network N. The input unit 54 may be a keyboard, a mouse, or a touch panel integrated with the display unit 55. The display unit 55 is a liquid crystal display, an organic EL display, or the like, and displays various kinds of information according to an instruction from the control unit 51. The photographing unit 56 is a photographing device such as a CCD camera or a CMOS camera. The image capturing unit 56 may not be built in the client terminal 5 but may be directly connected to the client terminal 5 externally so that the image capturing can be performed.

FIG. 12 is an explanatory diagram for explaining the operation of identifying and transmitting a coupon that matches a user attribute. The control unit 51 of the client terminal 5 transmits, via the communication unit 53, the information about the product targeted for the campaign, the coupon corresponding to the campaign, and the attribute of the issuer of the coupon to the server 1. The information about the product includes a product category, a product name, and the like. The coupon includes the type of coupon, the number of times it can be used, the face value of the coupon, the issue date and time, the valid period, and the like. The control unit 11 of the server 1 receives the information about the product, the coupon, and the attribute of the issuer of the coupon, which are transmitted from the client terminal 5, via the communication unit 13. The control unit 11 of the server 1 assigns the coupon ID, stores the coupon type, the number of times the coupon can be used, the coupon face value, the attribute of the coupon issuer, the issue date and time, the effective period, and the like as one record in the coupon DB 172. .. The control unit 11 associates the received information about the product with the attributes of the coupon and the issue target person, and stores the information in the campaign DB 171 of the large capacity storage unit 17. Specifically, the control unit 11 assigns the campaign ID and stores the product category, the product name, the coupon ID, and the like as one record in the campaign DB 171.

The control unit 11 causes the communication unit 13 to send an acquisition request for the attribute of the user who is the target of the campaign for the product to the settlement server 2. The payment server 2 acquires the attribute of the user from the attribute information DB 271 of the large-capacity storage unit 27 in response to the acquisition request of the attribute of the user, and transmits it to the server 1 by the communication unit 23. The control unit 11 of the server 1 receives the user attribute transmitted from the payment server 2 by the communication unit 13.

When the user purchases the product, the control unit 41 of the store terminal 4 reads the QR code of the product using the code reader or the imaging unit (camera) 46 included in the input unit 44. The control unit 41 uses the analysis library of the two-dimensional code and acquires the payment information of the product from the read QR code. The control unit 31 of the user terminal 3 activates the payment application by the user. The control unit 31 generates a QR code including the user ID by the payment application. The control unit 31 displays the generated QR code on the payment application via the display unit 35. The control unit 41 of the store terminal 4 uses the code reader or the image capturing unit 46 to read the QR code displayed on the payment application from the user terminal 3. The control unit 41 uses a two-dimensional code analysis library to acquire the user ID from the read QR code. The control unit 41 transmits the acquired payment information and user ID of the product to the payment server 2 via the communication unit 43.

The control unit 21 of the payment server 2 receives the payment information of the product and the user ID transmitted from the store terminal 4 via the communication unit 23. The control unit 21 stores the received payment information of the product and the user ID in the payment information DB 272 of the large capacity storage unit 27. Specifically, the control unit 21 assigns the payment ID and stores the user ID, category, product, SKU, quantity, price, shop and purchase date and time in the payment information DB 272 as one record. The control unit 21 performs payment processing based on the payment information and the user ID of the product. After the payment processing of the product is completed, the control unit 21 acquires the attribute of the user from the attribute information DB 271 of the large capacity storage unit 27 according to the user ID. The payment server 2 transmits the acquired user attribute, user ID, and product payment information to the server 1 via the communication unit 23.

The control unit 11 of the server 1 receives the attribute of the user, the user ID, and the payment information of the product transmitted from the payment server 2 via the communication unit 13. The control unit 11 receives the attribute of the user and the payment information of the product, the information on the product targeted for the campaign transmitted from the client terminal 5, the coupon corresponding to the campaign, and the issuer of the coupon. Match coupons and identify coupons. Specifically, the control unit 11 acquires a coupon ID corresponding to the same product from the campaign DB 171 of the large-capacity storage unit 17 based on the received payment product. Based on the acquired coupon ID, the control unit 11 acquires the target person attribute corresponding to the coupon ID from the coupon DB 172 of the large capacity storage unit 17. The control unit 11 compares the attribute of the target person acquired from the coupon DB 172 with the attribute of the user transmitted from the payment server 2. When the control unit 11 determines that the attribute of the target person matches the attribute of the user, the control unit 11 acquires and specifies the coupon based on the coupon ID.

Note that the coupon identifying process is not limited to the above identifying process. For example, the issue condition of the coupon for the product of the campaign may be associated with the user's attribute in advance and stored in the storage unit 12. When the user purchases the product of the campaign that matches his/her own attribute, the control unit 11 acquires the coupon issuance condition from the storage unit 12, and determines whether the acquired coupon issuance condition is satisfied. When the control unit 11 determines that the coupon issuing condition is satisfied, the control unit 11 identifies the coupon. Further, based on the user attribute information, the control unit 11 may analyze the information such as the user's taste, habit and hobby using AI (artificial intelligence) technology, and specify the coupon according to the analysis result. It should be noted that the acquisition process of the attribute of the user by the AI technique will be described in the fifth embodiment.

When the coupon matching the user attribute is specified, the control unit 11 of the server 1 acquires the destination of the user based on the ID of the user. The control unit 11 transmits the specified coupon to the user terminal 3 via the communication unit 13 to the destination of the user. The control unit 31 of the user terminal 3 receives the coupon transmitted from the server 1 by the communication unit 33, and displays the received coupon by the display unit 35 on the payment application. When the coupon received by the user is used, the control unit 41 of the store terminal 4 uses the code reader or the imaging unit 46 to read the QR code of the coupon displayed on the payment application from the user terminal 3. The control unit 41 analyzes the read QR code by using a two-dimensional code analysis library, and acquires coupon payment information including a user ID, a coupon ID, a user attribute, and the like. The control unit 41 transmits the acquired payment information of the coupon to the payment server 2 via the communication unit 43.

The control unit 21 of the payment server 2 receives the payment information of the coupon transmitted from the store terminal 4 via the communication unit 23 and transmits the received payment information of the coupon to the server 1. The control unit 11 of the server 1 receives, via the communication unit 13, the payment information of the payment target coupon transmitted from the payment server 2. The control unit 11 acquires the valid period of the coupon to be paid, the number of times the coupon can be used, and the payment amount of the coupon from the received payment information of the coupon. The control unit 11 acquires the valid period, the usable number of times, the payment amount of the coupon, the valid period corresponding to the coupon ID stored in the coupon DB 172 of the large-capacity storage unit 17, the usable number of times, and the coupon face value. Compare. When the control unit 11 determines that the coupon satisfies the usage conditions such as the valid period, the number of times of use, and the payment amount, the control unit 11 transmits the payment instruction of the coupon to the payment server 2 by the communication unit 13.

When receiving the payment instruction of the coupon transmitted from the server 1 via the communication unit 23, the control unit 21 of the payment server 2 stores the payment information of the coupon in the payment information DB 272 of the large capacity storage unit 27. .. Specifically, the control unit 21 assigns the payment ID and stores the user ID, category, product, SKU, quantity, price, purchase shop and purchase date and time in the payment information DB 272 as one record. The control unit 21 performs payment processing based on the payment information of the coupon, and transmits the payment information of the coupon including the user ID, the coupon ID, and the user attribute to the server 1 by the communication unit 23. The control unit 11 of the server 1 receives the payment information of the coupon transmitted from the payment server 2 via the communication unit 13, and stores the received payment information of the coupon in the large capacity storage unit 17. Specifically, the control unit 11 updates the information such as the coupon payment ID and the usage status in the campaign DB 171 based on the user ID and the coupon ID. The control unit 11 uses the coupon ID, the user ID, the attribute of the user, the date and time when the coupon was used, the store where the coupon was used, the number of times the coupon was used, the name and email address of the coupon issuer as one record, and the coupon usage history DB 173. Remember.

13 and 14 are flowcharts showing the procedure for identifying and transmitting the coupon that matches the user's attribute. The control unit 51 of the client terminal 5 transmits, via the communication unit 53, information about the product targeted for the campaign, the coupon corresponding to the campaign, and the attribute of the issuer of the coupon (step S501). The control unit 11 of the server 1 receives the information about the product, the coupon, and the attributes of the issuer of the coupon, which are transmitted from the store terminal 4 by the communication unit 13 (step S101). The control unit 11 associates the received information about the product, the coupon, and the attribute of the issuer of the coupon, stores the information in the campaign DB 171 of the large-capacity storage unit 17, and stores the coupon in the coupon DB 172. (Step S102). The control unit 11 transmits a user attribute acquisition request to the payment server 2 via the communication unit 13 (step S103).

The control unit 21 of the settlement server 2 receives the user attribute acquisition request transmitted from the server 1 by the communication unit 23 (step S201). The control unit 21 acquires the attribute of the user from the attribute information DB 271 of the large capacity storage unit 27 in response to the received acquisition request (step S202). The control unit 21 transmits the user attribute acquired by the communication unit 23 to the server 1 (step S203). The control unit 11 of the server 1 receives the user attributes transmitted from the payment server 2 by the communication unit 13 (step S104).

When the user purchases the product, the control unit 41 of the store terminal 4 reads the QR code of the product using the reader of the code included in the input unit 44 or the imaging unit (camera) 46 (step S401). The control unit 41 uses the two-dimensional code analysis library to acquire the payment information of the product from the read QR code (step S402). The control unit 31 of the user terminal 3 activates the payment application by the user (step S301). The control unit 31 generates a QR code including the user ID by the payment application (step S302). The control unit 31 displays the generated QR code on the payment application via the display unit 35 (step S303).

The control unit 41 of the store terminal 4 uses the code reader or the image capturing unit 46 to read the QR code displayed on the payment application from the user terminal 3 (step S403). The control unit 41 uses a two-dimensional code analysis library to acquire the user ID from the read QR code (step S404). The control unit 41 transmits the payment request for the product including the acquired payment information of the product and the user ID to the payment server 2 through the communication unit 43 (step S405). The control unit 21 of the payment server 2 stores the payment information and the user ID of the product transmitted from the store terminal 4 in the payment information DB 272 of the large capacity storage unit 27 (step S204). The control unit 21 performs payment processing for the product in response to the payment request for the product (step S205). After the settlement processing of the product is completed, the control unit 21 acquires the attribute of the user from the attribute information DB 271 of the large capacity storage unit 27 according to the user ID (step S206). The payment server 2 transmits the user ID, the user attribute, and the payment information of the product to the server 1 via the communication unit 23 (step S207).

The control unit 11 of the server 1 receives the user ID, the user attribute, and the payment information of the product transmitted from the payment server 2 via the communication unit 13 (step S105). The control unit 11 acquires the coupon ID corresponding to the same product from the campaign DB 171 of the large capacity storage unit 17 based on the received payment product (step S106). Based on the acquired coupon ID, the control unit 11 acquires the target person attribute corresponding to the coupon ID from the coupon DB 172 of the large capacity storage unit 17 (step S107). The control unit 11 compares the attribute of the target person acquired from the coupon DB 172 with the attribute of the user acquired by the payment information transmitted from the payment server 2 (step S108), and the attribute of the target person matches the attribute of the user. It is determined whether or not to do (step S109). When the control unit 11 determines that the attribute of the target person and the attribute of the user match (YES in step S109), the control unit 11 acquires a coupon with the coupon ID (step S110). The control unit 11 acquires the destination of the user from the attributes of the user who purchased the product (step S111). The destination of the user may be, for example, the email address of the user. The control unit 11 transmits the acquired coupon to the user terminal 3 via the communication unit 13 to the destination of the user (step S112). The control unit 31 of the user terminal 3 receives the coupon transmitted from the server 1 by the communication unit 33 (step S304). When the control unit 11 determines that the attributes of the target person and the attributes of the user do not match (NO in step S109), the processing ends.

FIG. 15 is a flow chart showing the processing procedure of coupon settlement. When the coupon received by the user is used, the control unit 31 of the user terminal 3 activates the payment application installed in the user terminal 3 by the user (step S30a). The control unit 31 of the user terminal 3 displays the coupon to be used on the payment application via the display unit 35 (step S30b). The control unit 41 of the store terminal 4 uses the code reader or the image capturing unit 46 to read the QR code of the coupon displayed on the payment application from the user terminal 3 (step S40a). The control unit 41 analyzes the read QR code and acquires the payment information of the coupon (step S40b). The control unit 41 transmits a coupon payment request to the payment server 2 via the communication unit 43 (step S40c). The control unit 21 of the payment server 2 receives the payment request for the coupon transmitted from the store terminal 4 via the communication unit 23 (step S20a). The control unit 21 transmits the information of the coupon to be paid to the server 1 in response to the received request for payment of the coupon (step S20b).

The control unit 11 of the server 1 receives the information of the coupon to be settled, which is transmitted from the settlement server 2 via the communication unit 13 (step S10a). The control unit 11 determines, based on the received coupon information, whether or not the validity period of the coupon has expired (step S10b). Specifically, the control unit 11 acquires, from the coupon DB 172 of the large-capacity storage unit 17, the valid period corresponding to the received coupon ID. The control unit 11 determines whether the present time is within the valid period or outside the valid period based on the valid period of the acquired coupon.

When the control unit 11 determines that the valid period of the coupon has expired (YES in step S10b), the control unit 11 transmits an instruction of non-payment to the payment server 2 via the communication unit 13 (step S10h). .. The payment server 2 receives the payment-disabled instruction transmitted from the server 1 via the communication unit 23 (step S20g), and transmits a coupon payment request failure instruction to the store terminal 4 (step S20h). The control unit 41 of the store terminal 4 receives the failure settlement request instruction of the coupon transmitted from the settlement server 2 via the communication unit 43 (step S40d).

When the control unit 11 determines that the valid period of the coupon has not expired (NO in step S10b), the control unit 11 determines whether the number of times the coupon can be used is exceeded (step S10c). Specifically, the control unit 11 acquires from the coupon DB 172 of the large-capacity storage unit 17, the usable number of times corresponding to the received coupon ID. The control unit 11 compares the acquired number of times of use with the received number of times of use of the coupon to make a determination. When determining that the number of times the coupon can be used has been exceeded (YES in step S10c), the control unit 11 transitions to step S10h.

When the control unit 11 determines that the number of times the coupon can be used has not been exceeded (NO in step S10c), the control unit 11 determines whether the payment amount is correct (step S10d). When the control unit 11 determines that the payment amount is incorrect (NO in step S10d), the control unit 11 proceeds to step S10h. When the control unit 11 determines that the payment amount is correct (YES in step S10d), the control unit 11 transmits a payment instruction for the coupon to the payment server 2 via the communication unit 13 (step S10e).

The control unit 21 of the payment server 2 receives the coupon payment instruction transmitted from the server 1 via the communication unit 23 (step S20c). The control unit 21 pays the coupon according to the received payment instruction of the coupon (step S20d), and stores the payment information of the coupon in the payment information DB 272 of the large-capacity storage unit 27 (step S20e). Specifically, the control unit 21 assigns the payment ID and stores the user ID, category, product, SKU, quantity, price, purchase shop and purchase date and time in the payment information DB 272 as one record. The control unit 21 transmits the payment information of the coupon to the server 1 via the communication unit 23 (step S20f). The control unit 11 of the server 1 receives the payment information of the coupon transmitted from the payment server 2 via the communication unit 13 (step S10f). The control unit 11 stores the coupon usage information in the large-capacity storage unit 17 based on the received coupon payment information (step S10g). Specifically, the control unit 11 updates the payment ID, the state, the number of times of use, etc. of the coupon in the campaign DB 171 of the large capacity storage unit 17 based on the received payment information of the coupon. The control unit 11 stores the coupon ID, the user ID, the attribute of the user, the date and time when the coupon was used, the store where the coupon was used, the number of times of use, the name and the email address of the issuer of the coupon as one record in the large-capacity storage unit. It is stored in the coupon usage history DB 173 of 17.

Next, the process of outputting the coupon usage information of the user used by the payment application to the requester who issued the coupon will be described. The coupon usage information includes the number of times the coupon has been used and the attributes of the user who used the coupon. The number of times the coupon has been used can be acquired from the number-of-uses column of the coupon usage history DB 173 of the mass storage unit 17 by the coupon ID. The attribute of the user who used the coupon can be acquired from the user attribute string of the coupon usage history DB 173 by the coupon ID.

Also, it becomes possible to calculate the coupon usage rate for each user attribute based on the coupon usage information. For example, the control unit 11 refers to the user attribute column of the coupon usage history DB 173, adds up the number of times of use corresponding to the attribute of the same user, and acquires it. Based on the attribute of the user corresponding to the number of times of use obtained by the addition, the control unit 11 uses the communication unit 13 to search the attribute information DB 271 of the large-capacity storage unit 27 of the payment server 2 for a user who matches the attribute of the user. Get an ID. The acquired user ID may be a plurality of user IDs. The control unit 11 statistically acquires the total number of records corresponding to the acquired user ID from the campaign DB 171 of the large capacity storage unit 17. The total number of acquired records is the total number of coupons issued to users who match the attributes of the user.

The control unit 11 calculates the ratio between the number of times the coupon has been used and the total number of coupons. The ratio between the calculated number of times of use and the total number of coupons is the coupon usage rate for each user attribute. Further, the control unit 11 refers to the user attribute example, the use date/time column, and the use store column of the coupon use history DB 173, and determines the number of times the coupon is used for each user attribute, the number of times the coupon is used for each use date, and the use store. It is possible to obtain the number of times the coupon has been used. The control unit 11 creates a report of usage information including information such as coupon usage rate, coupon usage count for each user attribute, coupon usage count for each usage date, and coupon usage count for each store. , The created usage information report may be sent to the coupon issuer. Furthermore, the number of times the coupon has been used can be acquired for each day of the week or time of day, depending on the user's attributes stored in the coupon usage history DB 173 and the date and time the coupon was used. For example, the number of times of use of coupons of users in their twenties who have used the coupon of the beauty salon is acquired for each day of the week or time of day, and it becomes possible to grasp the usage trend for the users in their twenties.

The control unit 11 of the server 1 acquires the usage information of the used coupon and the destination of the issuer of the used coupon from the coupon usage history DB 173 of the large capacity storage unit 17. The issuer's destination may be, for example, the coupon issuer's email address. Specifically, the control unit 11 and the coupon use history DB 173 acquire the coupon ID, the user ID, the attribute of the user who used the coupon, the date and time of use, the store used, the number of times of use, the name and email address of the issuer of the coupon. .. The control unit 11 transmits the acquired information to the client terminal 5 via the communication unit 13 to the transmission destination of the issuer of the acquired coupon. The coupon usage information may be transmitted to the client terminal 5 in a batch or the like.

FIG. 16 is a flowchart showing a processing procedure for outputting coupon usage information to the requester who issued the coupon. The control unit 11 of the server 1 acquires the usage information of the used coupon and the destination of the issuer of the used coupon from the coupon usage history DB 173 of the large-capacity storage unit 17 (step S1a1). The control unit 11 transmits the usage information of the acquired coupon to the client terminal 5 via the communication unit 13 to the destination of the issuer of the acquired coupon (step S1a2). The control unit 51 of the client terminal 5 receives the coupon usage information transmitted from the server 1 by the communication unit 53 (step S5a1).

Next, the process of specifying the coupon again will be explained by specifying the user who used the coupon by the payment application. It should be noted that the server 1 acquires the information about the product targeted for the campaign, the coupon corresponding to the campaign, and the attribute of the issuer of the coupon from the client terminal 5 and stores the acquired information. Since it is the same, the description is omitted. The control unit 11 of the server 1 identifies the user who used the coupon by the payment application, and identifies the coupon that matches the attribute of the identified user again.

Specifically, the control unit 11 of the server 1 acquires the user ID using the coupon from the coupon use history DB 173 of the large capacity storage unit 17. The control unit 11 specifies the user based on the acquired user ID, and specifies again the coupon that matches the specified attribute of the user. Note that the coupon re-identification processing is the same as the above-described coupon identification processing, and a description thereof will be omitted. The control unit 11 transmits the user ID to the payment server 2 via the communication unit 13. The control unit 21 of the payment server 2 receives the user ID transmitted from the server 1 by the communication unit 23. The control unit 21 acquires the destination of the user corresponding to the user ID from the attribute information DB 271 of the large capacity storage unit 27 according to the received user ID. The destination of the user may be the email address of the user. The control unit 21 transmits the acquired destination of the user to the server 1 via the communication unit 23. The control unit 11 of the server 1 receives the destination of the user transmitted from the payment server 2 by the communication unit 13. The control unit 11 transmits the re-specified coupon to the user terminal 3 via the communication unit 13 to the received destination of the user. The control unit 31 of the user terminal 3 receives the coupon transmitted from the server 1 via the communication unit 33 and displays it on the display unit 35. Note that the settlement process when the re-identified coupon is used is the same as the settlement process of the first-identified coupon, and therefore description thereof will be omitted.

FIG. 17 is a flowchart showing a procedure for re-specifying a coupon by a user who has used the coupon. The control unit 51 of the client terminal 5 transmits, via the communication unit 53, the information about the product targeted for the campaign, the coupon corresponding to the campaign, and the attribute of the issuer of the coupon to the server 1 (step S521). The control unit 11 of the server 1 receives the information about the product, the coupon, and the attribute of the issuer of the coupon, which are transmitted from the client terminal 5 by the communication unit 13 (step S121). The control unit 11 stores the received information about the product, the coupon, and the attribute of the issuer of the coupon in the campaign DB 171 and the coupon DB 172 of the large-capacity storage unit 17 (step S122).

The control unit 11 of the server 1 acquires the user ID using the coupon from the coupon usage history DB 173 of the large capacity storage unit 17 (step S123). The control unit 11 specifies the user based on the acquired user ID (step S124), and specifies again the coupon that matches the specified user attribute (step S125). The control unit 11 transmits the user ID to the settlement server 2 via the communication unit 13 (step S126).

The control unit 21 of the payment server 2 receives the user ID transmitted from the server 1 by the communication unit 23 (step S221). The control unit 21 acquires the destination of the user corresponding to the user ID from the attribute information DB 271 of the large capacity storage unit 27 according to the received user ID (step S222). The control unit 21 transmits the acquired destination of the user to the server 1 via the communication unit 23 (step S223). The control unit 11 of the server 1 receives the transmission destination of the user transmitted from the payment server 2 by the communication unit 13 (step S127). The control unit 11 transmits the re-specified coupon to the user terminal 3 to the received destination of the user via the communication unit 13 (step S128). The control unit 31 of the user terminal 3 receives the coupon transmitted from the server 1 via the communication unit 33 (step S321) and displays it on the display unit 35.

Next, the process of sending a questionnaire corresponding to the coupon used by identifying the user who used the coupon by the payment application will be described. The control unit 11 of the server 1 identifies the user who used the coupon by the payment application and acquires the questionnaire corresponding to the used coupon. The control unit 11 transmits the acquired questionnaire to the user terminal 3 of the specified user via the communication unit 13.

FIG. 18 is a flowchart showing a processing procedure when transmitting a questionnaire to a user who used a coupon. The control unit 51 of the client terminal 5 acquires the questionnaire (step S531). The questionnaire may be accepted by the input unit 54 or may be transferred to the client terminal 5 from an external device (not shown) by the communication unit 53. Furthermore, the questionnaire may be stored in advance in the storage unit 52 of the client terminal 5. The control unit 51 transmits the acquired questionnaire to the server 1 via the communication unit 53 (step S532). The control unit 11 of the server 1 receives the questionnaire transmitted from the client terminal 5 via the communication unit 13 (step S131), and stores the received questionnaire in the storage unit 12 (step S132).

The control unit 11 of the server 1 performs a user identification process. Note that the user identification processing is the same as that in FIG. 17, and thus the same reference numerals are given and description thereof is omitted. The control unit 11 associates the questionnaire transmitted from the client terminal 5 with the campaign ID and the coupon ID via the communication unit 13 and transmits the questionnaire to the user terminal 3 of the specified user (step S133). The control unit 31 of the user terminal 3 receives the campaign ID, the coupon ID, and the questionnaire transmitted from the server 1 by the communication unit 33 (step S331). The control unit 31 accepts the answer to the questionnaire by the user via the input unit 34 or the communication unit 33 (step S332). The control unit 31 associates the response of the accepted questionnaire with the campaign ID and the coupon ID, and transmits the response to the server 1 by the communication unit 33 (step S333).

The control unit 11 of the server 1 receives the campaign ID, the coupon ID, and the answer to the questionnaire sent from the user terminal 3 via the communication unit 13 (step S134), and receives the campaign ID, the coupon ID, and the answer to the questionnaire. Is transmitted to the client terminal 5 (step S135). The control unit 51 of the client terminal 5 receives the campaign ID, the coupon ID, and the questionnaire response transmitted from the server 1 via the communication unit 53 (step S533), and receives the campaign ID, the coupon ID, and the questionnaire. The answer is stored in the storage unit 52 (step S534). Note that the processing method of transmitting and receiving the answers to the questionnaire is not limited to the above. For example, the answers to the questionnaire may be directly transmitted from the user terminal 3 to the client terminal 5.

Next, the process of outputting the coupon deletion information to the requester who issued the coupon when the user deletes an unused coupon will be described. The control unit 31 of the user terminal 3 receives the deletion of the unused coupon by the user, and transmits the deletion information of the coupon to the server 1 via the communication unit 33. The control unit 11 of the server 1 receives and stores the coupon deletion information transmitted from the user terminal 3 by the communication unit 13. The control unit 11 transmits, via the communication unit 13, the deletion information received to the client terminal 5 that issued the coupon. The control unit 51 of the client terminal 5 receives the coupon deletion information transmitted from the server 1 via the communication unit 53. In the present embodiment, the coupon deletion information is transmitted from the server 1 to the client terminal 5, but the present invention is not limited to this. For example, the coupon deletion information may be directly transmitted from the user terminal 3 to the client terminal 5.

FIG. 19 is a flowchart showing a processing procedure for outputting coupon deletion information to the requester who issued the coupon. The control unit 31 of the user terminal 3 activates the payment application installed in the user terminal 3 (step S341). The control unit 31 displays the issued coupon on the payment application by the display unit 35 (step S342). The control unit 31 accepts an operation of deleting an unused coupon by the user through the input unit 34 (step S343). For example, when an unused coupon is displayed on the payment application, a “delete” button may be displayed. When the user presses the “delete” button, the control unit 31 of the user terminal 3 receives an instruction to delete the coupon from the input unit 34. The control unit 31 transmits the deletion information of the coupon to the server 1 via the communication unit 33 (step S344). The coupon deletion information includes the user ID, the coupon ID, the attribute of the user who owns the coupon, the deletion date and time, and the like. The control unit 11 of the server 1 receives the coupon deletion information transmitted from the user terminal 3 via the communication unit 13 (step S141), and stores the received deletion information in the large capacity storage unit 17 (step S142). ). Specifically, the control unit 11 associates the received deletion information with the user ID and the coupon ID, and stores “deleted” in the status column of the campaign DB 171 of the large capacity storage unit 17. The control unit 11 transmits the deletion information including the user ID, the coupon ID, the user attribute, etc. to the client terminal 5 (step S143). The control unit 51 of the client terminal 5 receives the coupon deletion information transmitted from the server 1 via the communication unit 53 (step S541).

According to the present embodiment, by identifying a coupon that matches a user's attribute in accordance with a user's purchase of a campaign target product, it is possible to discover potential customers and realize effective sales promotion. Become.

According to the present embodiment, by outputting the usage information of the coupon used to the requester who issued the coupon, it becomes possible to grasp the usage degree of the coupon, the user information and the like.

According to the present embodiment, it becomes possible to re-specify and issue a coupon that matches the user's attribute in the user who used the coupon.

According to this embodiment, it becomes possible to transmit a questionnaire corresponding to the coupon of the user who used the coupon.

According to the present embodiment, when the user deletes an unused coupon, it becomes possible to output the coupon deletion information to the requester who issued the coupon.

(Embodiment 2)
The second embodiment relates to a form in which a frequent program that matches an attribute of a user who is a target of a campaign is specified and the specified frequent program is transmitted to the user.

FIG. 20 is a block diagram showing a configuration example of the server 1 of the second embodiment. Note that the contents that are the same as those in FIG. The large capacity storage unit 17 of the server 1 includes a frequent program DB 174. The frequent program DB 174 stores information such as frequent program IDs related to frequent programs, the number of times required to participate, coupon IDs provided according to the frequent program, application period, and specified points.

FIG. 21 is an explanatory diagram showing an example of a record layout of the campaign DB 171 according to the second embodiment. It should be noted that description of contents overlapping with those of FIG. 3 is omitted. The campaign DB 171 includes a sub ID column, a frequent program ID column, a purchase number column, and a point number column. The sub ID column stores unique child identification information for the campaign ID each time the product is settled in the frequent program. For each campaign ID, each sub ID may be assigned by settlement of products provided to the same frequent program. The frequent program ID column stores the ID of a frequent program that identifies a frequent program provided for each product. The purchase count column stores the number of times a user who has applied for a frequent program purchased a product provided for the relevant frequent program. The point number column stores the number of points added to each user who has applied for the frequent program every time the product is settled.

FIG. 22 is an explanatory diagram showing an example of the record layout of the frequent program DB 174. The frequent program DB 174 includes a frequent program ID column, a purchase count column, a coupon ID column, an application period column, a prescribed point number column, and a subject attribute column.

The frequent program ID column stores the ID of a frequent program that is uniquely identified to identify each frequent program. The purchase count column stores the number of times required to purchase a product because a user applying for a frequent program acquires a coupon. The coupon ID column stores the ID of a coupon issued to a user who applies to the frequent program when the conditions for issuing the coupon to the user are satisfied. The application period column stores information on the application period of the frequent program. The prescribed number-of-points sequence stores the number of points required to obtain a coupon. The target person attribute column stores the attributes of target persons who can apply for the frequent program.

FIG. 23 is an explanatory diagram for explaining the operation of identifying and transmitting a frequent program that matches the user attribute. Through the communication unit 53, the control unit 51 of the client terminal 5 stores information about the product targeted for the campaign, the frequent program corresponding to the campaign, and the attributes of the target person who can apply for the frequent program in the server. Send to 1. The control unit 11 of the server 1 receives the information about the product, the frequent program, and the attribute of the target person, which are transmitted from the client terminal 5, via the communication unit 13.

The control unit 11 stores the received information about the product, the frequent program, and the attributes of the target person in the large-capacity storage unit 17. Specifically, the control unit 11 associates the information about the product with the frequent program and stores them in the campaign DB 171 of the large-capacity storage unit 17 as one record. The control unit 11 assigns the frequent program ID, and stores the number of purchases, the coupon ID, the application period, the specified number of points, and the attributes of the applicant who can be applied as one record in the frequent program DB 174 of the large capacity storage unit 17. To do.

The control unit 11 transmits to the settlement server 2 a request to acquire the attributes of the user who is the target of the campaign for the product. The payment server 2 acquires the attribute of the user from the attribute information DB 271 of the large-capacity storage unit 27 in response to the acquisition request of the attribute of the user, and transmits it to the server 1 by the communication unit 23. The control unit 11 of the server 1 receives the user attribute transmitted from the payment server 2 by the communication unit 13.

The control unit 11 of the server 1 identifies the frequent program provided according to the product based on the information about the product and the attributes of the user who purchased the product. The frequent program is a program that gives a privilege by the total amount of shopping or the points purchased at a store or the like. It should be noted that the process of identifying the frequent program is the same as the process of identifying the coupon in the first embodiment, and therefore the description thereof is omitted. The control unit 11 of the server 1 transmits the specified frequent program to the user terminal 3 via the communication unit 13. The control unit 31 of the user terminal 3 receives the frequent program transmitted from the server 1 by the communication unit 33.

FIG. 24 is an explanatory diagram illustrating an operation of transmitting a coupon to a user who has applied for a frequent program. The control unit 31 of the user terminal 3 accepts the application for the frequent program through the input unit 34 or the communication unit 33, and transmits the application information for the frequent program to the server 1 through the communication unit 33. The control unit 31 performs a payment process by the payment application when the user purchases a product provided in the frequent program. Note that the settlement process is the same as the settlement process in the first embodiment, and therefore description thereof will be omitted.

The control unit 21 of the payment server 2 adds the number of points for acquiring a coupon according to a predetermined rule each time the product is paid by the payment application. For example, 100 points are awarded for each purchase of a product. The control unit 21 transmits the added points to the user terminal 3 via the communication unit 23. The control unit 31 of the user terminal 3 receives the number of points transmitted from the payment server 2 via the communication unit 33, and displays the total information on the display unit 15 based on the received number of points. The display format of the total information will be described later.

The control unit 11 of the server 1 acquires the number of points for the user applying for the frequent program from the settlement server 2 via the communication unit 13, and determines whether or not the acquired number of points reaches the specified number of points. To do. When the control unit 11 determines that the acquired number of points has reached the specified number of points, the control unit 11 identifies the coupon defined in the frequent program. Specifically, the control unit 11 acquires the specified point number from the specified point number sequence of the frequent program DB 174 of the large-capacity storage unit 17 based on the frequent program ID. The control unit 11 compares the acquired number of points with the specified number of points, and when the specified number of points is reached, acquires the coupon ID corresponding to the frequent program ID from the coupon ID column of the frequent program DB 174. The control unit 11 acquires and specifies the coupon from the coupon DB 172 based on the acquired coupon ID. The control unit 11 transmits the specified coupon to the user terminal 3 via the communication unit 13.

FIG. 25 is an image diagram of coupon acquisition in a frequent program. The control unit 31 of the user terminal 3 acquires, by the communication unit 33, the number of points for the user applying for the frequent program from the settlement server 2 every time the product is settled in the frequent program via the settlement application. The control unit 31 displays the total information on the display unit 35 based on the acquired number of points. In this embodiment, the totalized information is displayed simultaneously in the character display format of the number of points and the stamp display format. Regarding the stamp display format, for example, 1 stamp is equivalent to 100 points, and when 900 points are acquired, 9 stamps are displayed. The total information is not limited to the display format described above. For example, the total information may be displayed in the form of a sticker, a lottery, or the like.

When the number of points acquired by the user reaches the specified number of points, the control unit 11 of the server 1 identifies the coupon defined in the frequent program and transmits the identified coupon to the user terminal 3 by the communication unit 13. .. The control unit 31 of the user terminal 3 receives the coupon transmitted from the server 1 by the communication unit 33. The control unit 31 causes the display unit 35 to display the received coupon on the payment application installed in the user terminal 3. As illustrated, a code including the payment information of the coupon may be added to the issued coupon. In this case, the code of the coupon generated using the image capturing unit 46 in the store terminal 4 is read, and the coupon received by the control unit 31 of the user terminal 3 is settled.

26 and 27 are flowcharts showing the processing procedure of transmitting a coupon to a user who has applied for a frequent program. Note that steps S153 to S154 (S103 to S104) and steps S251 to S253 (S201 to S203) will not be described because they overlap with FIG.

Through the communication unit 53, the control unit 51 of the client terminal 5 stores information about the product targeted for the campaign, the frequent program corresponding to the campaign, and the attributes of the target person who can apply for the frequent program in the server. 1 (step S551). The control unit 11 of the server 1 receives the information about the product, the frequent program, and the attribute of the target person transmitted from the client terminal 5 via the communication unit 13 (step S151). The control unit 11 stores the received information about the product, the frequent program, and the attribute of the target person in the campaign DB 171 and the frequent program DB 174 of the large-capacity storage unit 17 (step S152). The control unit 11 specifies the frequent program provided according to the product based on the received information about the product that is the target of the campaign and the attributes of the user who is the target of the campaign (step S155). The control unit 11 transmits the specified frequent program to the user terminal 3 via the communication unit 13 (step S156). The control unit 31 of the user terminal 3 receives the frequent program transmitted from the server 1 by the communication unit 33 (step S351).

The control unit 31 of the user terminal 3 transmits a payment request for the product in the frequent program to the payment server 2 via the communication unit 33 (step S352). The control unit 21 of the payment server 2 performs payment processing for the product (step S254) and stores the payment information in the payment information DB 272 of the large capacity storage unit 27 (step S255). Specifically, the control unit 21 assigns the payment ID and stores the user ID, category, product, SKU, quantity, price, purchase store and purchase date and time in the payment information DB 272 as one record. The control unit 21 adds the number of points for acquiring a coupon according to a predetermined rule (step S256), and transmits the added number of points (the number of points currently acquired) to the server 1 by the communication unit 23 (step S257). ).

The control unit 11 of the server 1 receives the number of points transmitted from the payment server 2 via the communication unit 13 (step S156), and transmits the received number of points to the user terminal 3 (step S157). The control unit 31 of the user terminal 3 receives the number of points transmitted from the server 1 via the communication unit 33 (step S353), and displays the received number of points on the display unit 35 (step S354). The added points may be directly transmitted from the payment server 2 to the user terminal 3.

The control unit 11 of the server 1 determines whether or not the number of received points reaches the specified number of points (step S158). When it is determined that the number of received points has reached the specified number of points (YES in step S158), the control unit 11 identifies the coupon defined in the frequent program (step S159). The control unit 11 transmits the specified coupon to the user terminal 3 via the communication unit 13 (step S160). When the control unit 11 determines that the number of received points does not reach the specified number of points (NO in step S158), the process returns to step S156.

The control unit 31 of the user terminal 3 receives the coupon transmitted from the server 1 by the communication unit 33 (step S355), and transmits the coupon settlement request to the settlement server 2 (step S356). When the control unit 21 of the payment server 2 receives the payment request for the coupon transmitted from the user terminal 3 via the communication unit 23, the control unit 21 performs the payment process for the coupon (step S258).

Next, explain the specific process of the frequent program again by identifying the user who used the coupon by the payment application. Note that the server 1 acquires the information about the product targeted for the campaign, the coupon corresponding to the campaign, and the attribute of the target person who can participate in the frequent program from the client terminal 5 and stores the acquired information. Since the processing is the same as the processing described above, the description is omitted. The control unit 11 of the server 1 identifies the user who used the coupon by the payment application, and re-identifies the frequent program that matches the attribute of the identified user. The re-specifying process of the frequent program is the same as the re-specifying process of the coupon in the first embodiment, and thus the description thereof is omitted. The control unit 11 transmits the re-identified frequent program to the user terminal 3 via the communication unit 13.

FIG. 28 is a flowchart showing the re-identification processing procedure of the frequent program for the user who used the coupon. Through the communication unit 53, the control unit 51 of the client terminal 5 stores information about the product targeted for the campaign, a frequent program corresponding to the campaign, and attributes of the target person who can participate in the frequent program in the server. 1 (step S571). The control unit 11 of the server 1 receives the information about the product, the frequent program, and the attribute of the target person transmitted from the client terminal 5 via the communication unit 13 (step S171). The control unit 11 stores the received information about the product, the frequent program, and the attributes of the target person in the campaign DB 171 and the frequent program DB 174 of the large-capacity storage unit 17 (step S172).

The control unit 11 of the server 1 identifies the user who used the coupon by the payment application (step S173). Note that the user identification process is the same as the user identification process of the first embodiment, and therefore a description thereof will be omitted. The control unit 11 re-identifies the frequent program that matches the identified user attribute (step S174), and transmits the re-identified frequent program to the user terminal 3 via the communication unit 13 (step S175). The control unit 31 of the user terminal 3 receives the frequent program transmitted from the server 1 via the communication unit 33 (step S371).

According to the present embodiment, the user can apply for the frequent program and add the number of points for obtaining the coupon each time the product is settled in the frequent program. When the number of added points reaches the specified number of points, it becomes possible to specify the coupon defined in the frequent program and issue it to the user.

(Embodiment 3)
The third embodiment relates to a form in which a coupon of a member store other than the stores participating in the frequent program is issued to the user. The first store that participates in the frequent program accepts the selection of registered member stores other than the first store. When the number of points for the user applying for the frequent program reaches the prescribed number of points, the user can be issued a coupon that can be used at the selected member store. When the user uses the coupon, the first store settles a part or all of the face value of the coupon to the member store that issued the coupon. Therefore, the user can use the coupon issued from the member store for free at the member store. In addition, when the payment is made with a partial amount of the face value, the member store discounts the first store according to the face value of the coupon, so that it is possible to increase the aggressiveness of customer transfer from the first store to the member store. It will be possible.

FIG. 29 is an explanatory diagram for explaining the operation of issuing and using a coupon of a member store. For the sake of brevity, the client terminal 5 of the first store participating in the frequent program will be replaced with the client terminal 5a, and the client terminals 5 of the member stores other than the first store registered will be client terminals 5b. Read as

The control unit 51 of the client terminal 5a accepts the selection of registered member stores. The control unit 51 of the client terminal 5b transmits the coupon to be provided to the frequent program to the client terminal 5a via the communication unit 53. The control unit 51 of the requester terminal 5a receives the coupon transmitted from the requester terminal 5b by the communication unit 53, and transmits the coupon of the member store that has accepted the selection and the received member store to the server 1. In the present embodiment, the coupon of the member store is transmitted from the client terminal 5b to the client terminal 5a, but the present invention is not limited to this. For example, the coupon of the member store may be directly transmitted to the server 1 from the client terminal 5b. Furthermore, the coupons of the member stores may be stored in advance in the coupon DB 172 of the large capacity storage unit 17 of the server 1.

The control unit 11 of the server 1 receives the member store and the coupon of the member store transmitted from the client terminal 5a via the communication unit 13, and acquires the number of points for the user applying for the frequent program. .. Specifically, the control unit 11 acquires the number of points from the number-of-points sequence of the campaign DB 171 of the large capacity storage unit 17. The control unit 11 may acquire the number of points corresponding to the user from the payment server 2 via the communication unit 13. The control unit 11 determines whether the acquired number of points reaches the specified number of points. When determining that the acquired number of points has reached the specified number of points, the control unit 11 transmits the coupon of the member store to the user terminal 3.

The control unit 31 of the user terminal 3 receives the coupon of the member store transmitted from the server 1 via the communication unit 33. When the user makes a payment using the coupon at the member store, the control unit 31 of the user terminal 3 transmits a payment request for the coupon to the payment server 2 via the communication unit 33. When the communication unit 23 receives a coupon payment request from the user terminal 3, the control unit 21 of the payment server 2 performs a coupon payment process.

When the coupon is used at a member store, the control unit 21 of the payment server 2 transmits a payment request for the partial amount or the total amount of the face value of the coupon to the client terminal 5a via the communication unit 23. The control unit 51 of the client terminal 5a transmits a partial amount or the total amount of the face value of the coupon to the settlement server 2 via the communication unit 53 by the settlement application to settle (pay). The control unit 21 of the payment server 2 performs a payment (remittance) process to the client terminal 5b that issued the coupon by the communication unit 23. The control unit 51 of the client terminal 5b receives the price of the coupon paid from the client terminal 5a via the settlement server 2 via the communication unit 53.

FIG. 30 is a flowchart showing the processing procedure of issuing and using a coupon of a member store. The control unit 51 of the client terminal 5a receives the selection of the registered member store (step S581). The control unit 51 of the client terminal 5b transmits the coupon to be provided to the frequent program to the client terminal 5a via the communication unit 53 (step S582). The control unit 51 of the requester terminal 5a receives the coupon transmitted from the requester terminal 5b by the communication unit 53 (step S583), and transmits the coupon of the member store that accepted the selection and the received member store to the server 1. (Step S584).

The control unit 11 of the server 1 receives the member store and the coupon of the member store transmitted from the client terminal 5a via the communication unit 13 (step S181), and points for the user applying for the frequent program. The number is acquired (step S182). The control unit 11 determines whether or not the acquired number of points reaches the specified number of points (step S183). When the control unit 11 determines that the acquired number of points has reached the specified number of points (YES in step S183), the communication unit 13 transmits the coupon of the member store to the user terminal 3 (step S184). When the control unit 11 determines that the acquired number of points does not reach the specified number of points (NO in step S183), the process returns to step S182.

The control unit 31 of the user terminal 3 receives the coupon of the member store transmitted from the server 1 via the communication unit 33 (step S381). When the user makes a payment using the coupon at the member store, the control unit 31 of the user terminal 3 transmits a payment request for the coupon to the payment server 2 via the communication unit 33 (step S382). The control unit 21 of the payment server 2 performs the coupon payment process in response to the coupon payment request transmitted from the user terminal 3 (step S281). The control unit 21 transmits the payment request to the requester terminal 5a by the partial amount or the total amount of the face value of the coupon issued by the member store via the communication unit 23 (step S282).

The control unit 51 of the client terminal 5a pays the settlement server 2 by the settlement application via the communication unit 53 with a partial amount or the total amount of the face value of the coupon (step S585). The control unit 21 of the payment server 2 performs the payment process with a partial amount or the total amount of the face value of the coupon paid by the client terminal 5a (step S283), and pays the member store where the coupon was issued (step S284). ). The control unit 51 of the client terminal 5b receives the deposit from the client terminal 5a via the settlement server 2 via the communication unit 53 (step S586).

Also, the transaction fee for the above-mentioned settlement processing can be collected. When a coupon is used, the transaction fee related to the settlement process is calculated according to a predetermined standard, and is calculated from the first store to the member store that issued the coupon to a partial amount or the total amount of the face value of the coupon. Transaction fees can be added for settlement.

FIG. 31 is a flowchart showing the processing procedure for settlement by adding the transaction fee amount. Note that the same contents as those in FIG. 30 are designated by the same reference numerals and the description thereof will be omitted. The control unit 21 of the payment server 2 transmits a coupon payment completion instruction to the server 1 via the communication unit 23 (step S285). The control unit 11 of the server 1 calculates the transaction fee related to the payment processing according to a predetermined reference in accordance with the coupon payment completion instruction transmitted from the payment server 2 (step S185). For example, if a transaction fee determined by the standard of 5% of the amount paid is set, the transaction fee for 1000 yen is 50 yen. The control unit 11 transmits the calculated transaction fee to the settlement server 2 via the communication unit 13 (step S186). Although the transaction fee is calculated by the server 1 in the present embodiment, the transaction fee is not limited to this. For example, the transaction fee may be calculated directly by the payment server 2.

The control unit 21 of the payment server 2 receives the transaction fee transmitted from the server 1 via the communication unit 23 (step S286), adds the transaction fee amount, and transmits the payment request to the client terminal 5a. (Step S287). After completing the payment to the member store, the control unit 21 transmits the profit distribution resulting from the collection of the transaction fee to the server 1 by the communication unit 23 (step S287). The control unit 11 of the server 1 receives the profit distribution transmitted from the payment server 2 via the communication unit 13 (step S187).

According to the present embodiment, when the coupons of the member stores that are registered other than the first store that participates in the frequent program are used, the first store transfers to the member store a partial amount or the total amount of the face value of the coupon. Can be settled.

According to the present embodiment, when the coupons of the member stores that are registered other than the first store that participates in the frequent program are used, the first store transfers to the member store a partial amount or the total amount of the face value of the coupon. It is possible to add the transaction fee amount to the payment.

(Embodiment 4)
The fourth embodiment relates to a product settlement mode in a vending machine for a frequent program. Each time a user applying for a frequent program purchases a product, the user can make a payment via a vending machine using a code including payment information for the product.

FIG. 32 is an explanatory diagram for explaining a product settlement operation via the vending machine. Description of contents overlapping with FIG. 24 is omitted. The system of this embodiment includes a vending machine 6. The vending machine 6 is an information processing terminal that automatically receives a product purchase or a service from a consumer without face-to-face sales by a store clerk.

The control unit 31 of the user terminal 3 activates the payment application installed in the user terminal 3 by the user. The control unit 31 displays the code of the product provided to the frequent program on the payment application via the display unit 35. The vending machine 6 reads the code of the product provided to the frequent program from the user terminal 3 by the camera. The code may be a one-dimensional code or a two-dimensional code. In this embodiment, the settlement process will be described using a QR code. The vending machine 6 uses the two-dimensional code analysis library to acquire the payment information based on the read QR code. The vending machine 6 uses the acquired payment information to settle the product provided to the frequent program.

FIG. 33 is a flowchart showing a processing procedure for payment of a product via the vending machine. Descriptions that are the same as those in FIG. 27 are omitted by giving the same reference numerals. The user terminal 3 activates the payment application by the user (step S391). The control unit 31 displays the QR code of the product provided to the frequent program on the payment application via the display unit 35 (step S392). The vending machine 6 reads the QR code of the product provided to the frequent program from the user terminal 3 by the camera (step S691). The vending machine 6 uses the two-dimensional code analysis library to analyze the read QR code (step S692) and obtain the payment information (step S693). The vending machine 6 transmits a settlement request for the product in the frequent program to the settlement server 2 (step S694). The payment server 2 performs the payment process of step S254.

According to this embodiment, since the product is settled by the code in the vending machine for the frequent program, it is not necessary to pay the price with a currency or a card that substitutes for the currency, and it is possible to promote cashlessness. ..

(Embodiment 5)
The fifth embodiment relates to a form of analysis of innovators according to user attributes. An innovator is one of five categories in which each user (consumer) is classified in the theory of innovators, and adopts products and services that have not been sold for the first time at their own will. Means a consumer group that

FIG. 34 is an explanatory diagram showing an example of the record layout of the campaign DB 171 according to the fifth embodiment. Note that the description of the same contents as those in FIG. 21 will be omitted. The campaign DB 171 includes an innovator degree column. The innovator degree column stores the ratio of innovator characteristics.

Next, explain the innovator analysis process based on the user attributes. The control unit 11 of the server 1 acquires the attribute of the user. Note that the method of acquiring the user attribute is the same as that in the first embodiment, and thus the description thereof is omitted. The control unit 11 performs a process of determining whether each user is an innovator in various product fields based on the acquired user attributes. The control unit 11 determines whether or not the user attribute matches the innovator characteristic based on a predetermined determination criterion. For example, the control unit 11 acquires attributes such as hobbies, purchasing history, purchasing tendency, and website browsing history of each user, and determines whether or not the user has an innovator characteristic based on the acquired attributes.

For example, when a new product is sold for a certain product, it is purchased immediately after the start of sales, when the sales status of the new product is checked on the website, or when the new product is sold. In the case of making a reservation and purchasing before the start, the control unit 11 determines that it has the innovator characteristic. In this way, the control unit 11 can determine whether or not each user is an innovator in each product field. The control unit 11 calculates the innovator degree for the user who is the innovator, and stores the calculated innovator degree in the innovator degree column of the campaign DB 171 of the large capacity storage unit 17.

Note that the AI engine may be used for the user attribute acquisition processing. In the present embodiment, an example of a dialogue engine will be described as one type of AI engine. Dialogue with the user using the dialogue engine. The dialogue engine understands the intention of the input user based on the information input as text data, and outputs appropriate response information. For example, the AI engine manufactured by Intelligent Machines AmazeYou K. laei can be used. The control unit 11 of the server 1 acquires the attribute of the user from the content of the conversation while the user is interacting with the user using the dialogue engine. The dialogue engine has an algorithm for deriving a user attribute from the user's sex, age, behavior (purchasing) history, sense of value information, thinking tendency, and the like.

The control unit 31 of the user terminal 3 receives, for example, input information based on character data (text data) or input information based on voice data via the input unit 34. The control unit 31 transmits the received input information to the server 1 by the communication unit 33. The control unit 11 of the server 1 receives the input information transmitted from the user terminal 3 via the communication unit 13, and generates response information for the received input information using the dialogue engine. When the control unit 11 receives the input information based on the voice data, the control unit 11 converts the voice data into text data and generates corresponding response information based on the text data.

The control unit 11 transmits the generated response information to the user terminal 3 via the communication unit 13. The control unit 31 of the user terminal 3 receives the response information transmitted from the server 1 via the communication unit 33 and displays it on the display unit 35. For example, the control unit 11 of the server 1 may generate response information based on text data, convert the generated response information based on text data into voice data, and transmit the voice data to the user terminal 3 via the communication unit 13.

By performing the above-described processing, the user can have a conversation with the control unit 11 of the server 1 using text data or voice data. The control unit 11 can set a predetermined character (character), and the control unit 11 is configured to output the response information with the set character. For example, it is possible to set a gentle female character, a gentle male character, a grandpa- or grandma-like character, a severe mom-like character, etc. Even if the same response information is output, it will be output in a mode according to the set character. To be done. For example, the control unit 11 changes the ending of the generated response information or the end of the sentence to a form according to the set character and outputs the changed character. The control unit 11 may also transmit an image corresponding to the set character to the user terminal 3 by the communication unit 13. Even if the control unit 31 of the user terminal 3 receives the image transmitted from the server 1 by the communication unit 33 and causes the display unit 35 to display the moving image in which the character related to the received image is speaking, the response information is output. good.

As described above, the control unit 11 of the server 1 can acquire the attribute of the user included in the input information by the dialogue engine while generating the response information for the input information transmitted from the user terminal 3 by the dialogue engine. .. Therefore, the control unit 11 acquires the user attribute from the conversation content with the user while performing the conversation process with the user.

The control unit 11 may store the user attribute acquired from the conversation content with the user in the storage unit 12 or may transmit the attribute to the settlement server 2 by the communication unit 13. When the user attribute acquired from the conversation content with the user is transferred to the payment server 2, the control unit 21 of the payment server 2 stores the received user attribute in the attribute information DB 271 of the large capacity storage unit 27. Note that the control unit 21 may overwrite and store the received user attribute, or may store it together with the acquisition date and time as time series data.

According to this embodiment, by utilizing the innovator theory, it becomes possible to spread a new product or new service to the market.

According to the present embodiment, it becomes possible to acquire the attribute of the user by using the AI engine.

The embodiments disclosed this time are to be considered as illustrative in all points and not restrictive. The scope of the present invention is shown not by the above meaning but by the scope of the claims, and is intended to include meanings equivalent to the scope of the claims and all modifications within the scope.

1 Information processing device (server)
11 control unit 12 storage unit 13 communication unit 14 input unit 15 display unit 16 reading unit 17 large-capacity storage unit 171 campaign DB
172 Coupon DB
173 coupon usage history DB
174 Frequent Program DB
1a Portable Storage Medium 1b Semiconductor Memory 1P Control Program 2 Payment Processor (Payment Server)
21 control unit 22 storage unit 23 communication unit 24 input unit 25 display unit 26 reading unit 27 large capacity storage unit 271 attribute information DB
272 Payment Information DB
2a portable storage medium

2b semiconductor memory

2P control program 3 user information processing terminal (user terminal)
31 control unit 32 storage unit 33 communication unit 34 input unit 35 display unit 36 imaging unit 3P control program 4 store information processing terminal (store terminal)
41 control unit 42 storage unit 43 communication unit 44 input unit 45 display unit 46 imaging unit (camera)
4P control program 5 Client information processing terminal (client terminal)
51 control unit 52 storage unit 53 communication unit 54 input unit 55 display unit 56 imaging unit (camera)
5P control program 6 Vending machine

Claims

Acquire the product of the campaign and the attributes of the user who is the target of the campaign,
Specify the coupon to be given according to the purchase of the product,
Mobile terminal of a user who purchases the product and matches the attribute among mobile terminal device users who have installed a payment application capable of reading the code of the store or performing payment using short-range wireless communication An information processing method for transmitting the coupon to a device.
Obtain usage information of the coupon of the user used by the payment application,
The information processing method according to claim 1, wherein the acquired usage information of the coupon is output to the requester who issued the coupon.
The information processing method according to claim 1, wherein the coupon usage information includes the number of times the coupon has been used and an attribute of a user who has used the coupon.
Identify the user who used the coupon by the payment application,
Re-specify the coupon that matches the specified user attribute,
The information processing method according to claim 1, wherein the coupon specified again is transmitted to the mobile terminal device of the user.
Identify the user who used the coupon by the payment application,
The information processing method according to claim 1, wherein a questionnaire corresponding to the used coupon is transmitted to the identified mobile terminal device of the user.
When the user deletes the unused coupon, obtain the deletion information of the coupon,
The information processing method according to claim 1, wherein the acquired deletion information of the coupon is output to the requester who issued the coupon.
Acquire the product of the campaign and the attributes of the user who is the target of the campaign,
Identify the frequent program offered according to the product,
Among the users of the mobile terminal devices that have installed the payment application that can read the code of the store or use the short-range wireless communication to execute payment, the frequent program to the mobile terminal device of the user who matches the attribute. Send,
Each time the product is settled by the mobile terminal device, the number of points for obtaining a coupon is added according to a predetermined rule,
Send the added points to the mobile terminal device of the user applying for the frequent program,
When the number of points reaches the specified number of points, specify the coupon defined in the frequent program,
An information processing method for transmitting the specified coupon to the mobile terminal device of the user.
Obtain usage information of the coupon of the user used by the payment application,
The information processing method according to claim 7, wherein the acquired usage information of the coupon is output to the requester who issued the coupon.
The information processing method according to claim 7, wherein the coupon usage information includes the number of times the coupon has been used and an attribute of a user who has used the coupon.
Identify the user who used the coupon by the payment application,
Re-identify a frequent program that matches the attributes of the identified user,
The information processing method according to any one of claims 7 to 9, wherein the re-identified frequent program is transmitted to the mobile terminal device of the user.
Identify the user who used the coupon by the payment application,
The information processing method according to claim 7, wherein a questionnaire corresponding to the used coupon is transmitted to the identified mobile terminal device of the user.
When the user deletes the unused coupon, obtain the deletion information of the coupon,
The information processing method according to any one of claims 7 to 11, wherein the acquired deletion information of the coupon is output to the requester who issued the coupon.
The selection of registered member stores other than the first store is accepted from the first store participating in the frequent program,
Obtain the number of points for users applying for the frequent program,
The information processing method according to claim 7, wherein when the acquired number of points reaches a prescribed number of points, a coupon that can be used at the member store that accepted the selection is transmitted to the mobile terminal device of the user.
The information processing method according to claim 13, wherein when the coupon is used, a partial amount or a total amount of a face value of the coupon is settled from the first store to a member store that issued the coupon.
When the coupon is used, calculate the transaction fee related to the settlement process according to a predetermined standard,
The information processing according to claim 13 or 14, wherein the calculated transaction fee is added to the member store that issued the coupon from the first store to a partial amount or the total amount of the face value of the coupon. Method.
A campaign target product, and an acquisition unit that acquires attributes of a user who is a target of the campaign,
A specifying unit that specifies a coupon to be given according to the purchase of the product,
Mobile terminal of a user who purchases the product and matches the attribute among mobile terminal device users who have installed a payment application capable of reading the code of the store or performing payment using short-range wireless communication An information processing device, comprising: a transmission unit that transmits the coupon to the device.
On the computer,
Acquire the product of the campaign and the attributes of the user who is the target of the campaign,
Specify the coupon to be given according to the purchase of the product,
Mobile terminal of a user who purchases the product and matches the attribute among mobile terminal device users who have installed a payment application capable of reading the code of the store or performing payment using short-range wireless communication A program for executing the process of transmitting the coupon to the device.
On the computer,
Receive the coupon given according to the purchase of the product targeted for the campaign,
By displaying the received coupon by reading the code of the store or starting a payment application that can execute payment using short-range wireless communication,
A program for executing a process of displaying a questionnaire corresponding to the used coupon.
On the computer,
Receive frequent programs offered according to the products targeted for the campaign,
Accept applications received for the Frequent Program,
By reading the code of the store, or by launching a payment application that can execute payment using short-range wireless communication, each time the payment for the product is received, the number of points for acquiring a coupon is received,
A program for executing a process of displaying total information based on the received number of points.