WO2020101144A1

WO2020101144A1 - Direct transaction platform system, advertising method using direct transaction platform, and computer program therefor

Info

Publication number: WO2020101144A1
Application number: PCT/KR2019/009340
Authority: WO
Inventors: 김현학; 김재현; 김용현
Original assignee: 주식회사 당근마켓
Priority date: 2018-11-12
Filing date: 2019-07-26
Publication date: 2020-05-22
Also published as: EP3893183A4; EP3893183A1

Abstract

A direct transaction platform system may comprise: a map storage unit for storing information about at least one region defined by a preset section; a region certification unit configured to receive, from a user device of at least one user, location information of the user device by communicating with the user device, and to set, for each of the at least one user, a certified region of the at least one region by using the received location information; an advertisement receiving unit configured to receive, from a user device of an advertisement user, advertisement information and information of a target region to which the advertisement information is to be exposed, and to limit the target region on the basis of proximity to the certified region certified by the region certification unit for the advertisement user; and a transaction providing unit configured to expose the advertisement information to a target user, among the at least one user, for whom the target region is set as the certified region.

Description

Direct transaction platform system, advertisement method using direct transaction platform and computer program for the same

Embodiments are directed to a direct trading platform system, an advertising method using a direct trading platform, and a computer program for the same, and more specifically, a direct trading platform is used to authenticate the user's location and to the adjacent range from the authenticated region. It is about technology that can increase the reliability and efficiency of advertisements by allowing advertisements to be limited.

With the development of information and communication technology, goods transactions between individuals are also moving from an existing offline marketplace to an online place. In the general form of used goods trading between individuals through online, the seller and the buyer negotiate the price and the place of the transaction through the online bulletin board, or obtain the contact information through the online bulletin board and contact each other by telephone or text message. It is common to discuss necessary matters. In addition, as used transactions are conducted online, advertisements targeting communities or websites that provide used transaction services are also actively being conducted.

In the online transaction between individuals, it is impossible to confirm the identity of the counterpart, so a small amount of fraud frequently occurs in the transaction of used goods. In particular, in the trade of used goods, the direct transaction in which the goods and the price are met and exchanged directly by the seller and the buyer is the most preferred transaction method. In the case of a transaction without knowing the location of the counterpart, unnecessary time between the counterparties where direct transaction is impossible There is a problem of consuming or risking fraud by a malicious user.

As a conventional technique for solving this problem, Korean Patent Registration No. 10-1658696 discloses a technique of authenticating a seller and a buyer through whether the location information of the seller and the buyer's mobile phone corresponds to an offline transaction place. However, the technology disclosed in Korean Patent Publication No. 10-1658696 is limited to checking whether the location information of the user's mobile phone matches the location of the transaction, and the location information is used for advertising activities, not one-to-one transactions between the seller and the buyer. There are limitations.

According to an aspect of the present invention, a direct transaction that increases a user's reliability and efficiency by allowing a user to authenticate an area in which he / she is located using the direct transaction platform (platform) and advertising in a limited range from the authenticated area A platform system, an advertisement method using a direct transaction platform, and a computer program for the same can be provided.

The direct trading platform system according to an embodiment includes: a map storage unit for storing information on one or more regions defined by a preset section; By communicating with a user device of one or more users, receiving location information of the user device from the user device, and using the received location information, to set an authentication region among the one or more regions for each of the one or more users Configured regional certification department; Receiving advertisement information and information of a target region to expose the advertisement information from a user device of an advertisement user, but restricting the target region based on the proximity from the authentication region authenticated by the regional authentication unit for the advertisement user Ad receiving unit, configured to; And a transaction providing unit configured to expose the advertisement information to a target user whose target area is set as an authentication area among the one or more users.

In one embodiment, the one or more areas include one or more first areas defined by a first compartment and one or more second areas defined by a second compartment smaller than the first compartment.

In this case, the advertisement receiving unit is further configured to present, to the advertisement user, a region corresponding to a section selected by the advertisement user among the first region and the second region for selection of the target region.

In one embodiment, the advertisement receiving unit, when the advertisement user selects the first compartment, presents the preset number of first regions to the advertisement user, and when the advertisement user selects the second compartment, the preset It is further configured to present the advertisement user with a greater number of second regions than the number.

In one embodiment, the advertisement receiving unit is further configured to arrange the one or more regions in an adjacent order from the advertisement user's authentication region to present to the advertisement user for selection of the target region.

In one embodiment, the transaction providing unit receives the transaction information including product information for a direct transaction or a purchase request from the one or more users, and the transaction information received by the other user through the advertisement information to the transaction providing unit It is further configured to provide with the target user.

In one embodiment, the advertisement information includes category information of an advertisement article. At this time, the advertisement receiving unit is further configured to change the reference value of the proximity for determination of the target area based on the category information.

In one embodiment, the local authentication unit is further configured to request the location information for local authentication again to the user device of the one or more users when a preset time elapses after setting the authentication area for the one or more users. .

According to an embodiment, an advertisement method using a direct transaction platform may include storing information on one or more regions defined by a preset section in a direct transaction platform system; Receiving, by the direct transaction platform system, location information of the user device from the user device by communicating with a user device of one or more users; Setting, by the direct transaction platform system, an authentication region among the one or more regions for each of the one or more users, using the received location information; Receiving, by the direct transaction platform system, advertisement information and information of a target region to which the advertisement information is exposed from a user device of an advertisement user; And the direct transaction platform system exposing the advertisement information to a target user whose target area is set as an authentication area among the one or more users.

At this time, the step of receiving the information of the target area includes the step of limiting the target area based on the proximity from the authenticated authentication area for the advertisement user.

At this time, the step of receiving the information of the target area, the direct transaction platform system, the first area and the second area in the area corresponding to the section selected by the advertisement user for the selection of the target area for the advertisement It further includes the step of presenting to the user.

In one embodiment, the step of presenting to the advertisement user for the selection of the target area, when the advertisement user selects the first compartment, the preset number of first regions are presented to the advertisement user, and the advertisement user And when the second section is selected, presenting to the advertisement user a greater number of second regions than the preset number.

In one embodiment, the step of receiving the information of the target region includes arranging the one or more regions in an adjacent order from the authentication region of the advertisement user and presenting the advertisement to the advertisement user for selection of the target region. .

The advertisement method according to an embodiment of the present invention further includes the step of receiving, by the direct transaction platform system, transaction information including product information for a direct transaction or a purchase request from the one or more users. At this time, exposing the advertisement information includes providing the advertisement information to the target user together with the transaction information received by the direct transaction platform system by another user.

In one embodiment, the advertisement information includes category information of an advertisement article. At this time, the step of limiting the target area includes changing a reference value of the proximity for determination of the target area based on the category information.

In the advertisement method according to an embodiment, when the predetermined time elapses after setting the authentication area for the one or more users, the direct transaction platform system returns the location information for local authentication to the user device of the one or more users again. And further including the requesting step.

The computer program according to an embodiment may be stored in a computer-readable recording medium as a combination of hardware and for executing an advertising method using a direct transaction platform according to the above-described embodiments.

When using the direct transaction platform system and the advertisement method using the direct transaction platform according to an aspect of the present invention, the user authenticates his location using a user device such as his own smartphone, and the user is different. If you want to post advertisements to users, you can make them advertise only for a limited range of your own authentication area.

According to the direct transaction platform system and the advertisement method using the direct transaction platform according to an aspect of the present invention, the user who wants to advertise must authenticate his location and can only advertise in the adjacent area of the authenticated area, thereby increasing the reliability of the advertisement. Can be. In addition, since advertisements are made in an area adjacent to the advertiser, it is highly likely that advertisements are converted into purchasing behaviors by users who have viewed advertisements or by visiting an advertiser's store, thereby increasing the efficiency of advertisements compared to the prior art.

1 is a schematic block diagram of a direct trading platform system according to an embodiment.

2 is a flowchart of an advertising method using a direct transaction platform according to an embodiment.

3 is a conceptual diagram showing a region division by a direct transaction platform system according to an embodiment.

4A and 4B are conceptual diagrams of an exemplary user interface (UI) for inputting advertisement information into a direct transaction platform system according to an embodiment.

5 is a conceptual diagram of an exemplary UI displaying a form in which advertisement information is exposed by a direct transaction platform system according to an embodiment.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

In one embodiment, the direct transaction platform system 3 includes a local authentication unit 31, an advertisement receiving unit 32, a transaction providing unit 33, and a map storage unit 34. In one embodiment, the direct transaction platform system 3 further includes a user management unit 35. Also in one embodiment, the direct trading platform system 3 further includes a payment unit 36.

The direct trading platform system 3 according to the embodiments may have aspects that are entirely hardware, or partly hardware and partly software. For example, each unit included in the direct transaction platform system 3 may collectively refer to hardware and software related to processing data of a specific format and content and / or electronic communication. The terms "part", "module", "device", "terminal", "server" or "system" in this specification are intended to refer to a combination of hardware and software driven by the hardware. For example, the hardware may be a data processing device that includes a CPU or other processor. Also, software driven by hardware may refer to a running process, an object, an executable, a thread of execution, a program, or the like.

Further, each element constituting the direct trading platform system 3 according to the present embodiments is not intended to refer to separate devices that are physically separated from each other. That is, the regional authentication unit 31, the advertisement receiving unit 32, the transaction providing unit 33, the map storage unit 34, the user management unit 35, and the payment unit 36 of FIG. 1 are the direct transaction platform system 3 Hardware constituting is only functionally divided according to an operation performed by the corresponding hardware, and each part is not necessarily provided independently of each other. Of course, depending on the embodiment, one or more of the local authentication unit 31, the advertisement receiving unit 32, the transaction providing unit 33, the map storage unit 34, the user management unit 35, and the payment unit 36 are mutually compatible. It is also possible to implement a physically distinct device.

The direct transaction platform system 3 may operate in communication with one or

more user devices

1 and 2 via wired and / or wireless networks. In addition, the direct transaction platform system 3 may also communicate with one or more external servers 4 as needed. The communication method through the wired and / or wireless network may include an object and all communication methods capable of networking the object, and is not limited to wired communication, wireless communication, 3G, 4G, or other methods.

For example, wired and / or wireless networks include Local Area Network (LAN), Metropolitan Area Network (MAN), Global System for Mobile Network (GSM), Enhanced Data GSM Environment (EDGE), and High Speed Downlink Packet Access (HSDPA). , Wideband Code Division Multiple Access (W-CDMA), Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA), Bluetooth, Zigbee, Wi-Fi, VoIP (Voice) over Internet Protocol), LTE Advanced, IEEE802.16m, WirelessMAN-Advanced, HSPA +, 3GPP Long Term Evolution (LTE), Mobile WiMAX (IEEE 802.16e), UMB (formerly EV-DO Rev. C), Flash-OFDM, iBurst and MBWA (IEEE 802.20) systems, HIPERMAN, Beam-Division Multiple Access (BDMA), Wi-MAX (World Interoperability for Microwave Access), and refers to a communication network by one or more communication methods selected from the group consisting of ultrasonic communication. However, it is not limited thereto.

The

user devices

1 and 2 are devices used by users who want to sell or purchase used goods through the direct trading platform 3. In FIG. 1, each of the

user devices

1 and 2 is illustrated in the form of a smart phone, but is not limited thereto, and the

user devices

1 and 2 are different types of mobile communication terminals and personal computers. ), A personal digital assistant (PDA), a tablet computer, a set-top box for an Internet Protocol Television (IPTV), or the like.

In addition, it will be easily understood that the number of

user devices

1 and 2 shown in FIG. 1 is merely illustrative for convenience and does not indicate the actual number of sellers or buyers using the direct transaction platform system 3. . That is, the direct trading platform system 3 can register the sale items of a plurality of sellers and sell them to a plurality of buyers.

The direct transaction platform system 3 is accessible using a predetermined application (or an app) running on the

user devices

1 and 2, and an application service server enabling the function of the application. Can perform the function of Alternatively, the direct transaction platform system 3 may perform the function of a web server providing a web page accessible using a web browser executed on the

user devices

1 and 2.

The map storage unit 34 of the direct transaction platform system 3 stores information on one or more regions defined by a preset section. The compartment is intended to allow users of

user devices

1 and 2 to authenticate their area for transactions. In one embodiment, the map storage unit 34 may receive the map original data for the section from the external server 4.

The local authentication unit 31 receives the location information of the

user devices

1 and 2 by communicating with the

user devices

1 and 2, and the

user devices

1 and 2 specify a specific area partitioned based on the received location information. ). For example, the location information of the

user devices

1 and 2 received by the local authentication unit 31 may be obtained by a Global Positioning System (GPS) device provided in the

user devices

1 and 2. In one embodiment, it is also possible for the user to authenticate a plurality of regions to his / her trading region according to the number set in the direct trading platform system 3.

In one embodiment, the local authentication of the user by the local authentication unit 31 may be temporary. That is, when a preset time elapses after the user authenticates his / her area, the local authentication unit 31 may request the user devices 1 and 20 again for location information for setting the authentication area.

The advertisement receiving unit 32 is configured to receive advertisement information and information of a target region to expose an advertisement from a user device of an advertisement user who wants to post an advertisement among users using the direct transaction platform system 3. In the present specification, the first user device 1 is a device used by an advertising user, and the second user device 2 is a user device of a general user (ie, a direct seller or direct buyer) who will see advertisements of the advertising user. It is assumed that the operation of the direct trading platform system 3 according to the embodiments will be described.

The advertisement information received by the advertisement receiving unit 32 includes the name and price of the advertisement target product, the image of the advertisement target product, one or more categories related to the advertisement target product, the exposure period of the advertisement, and the number of times the advertisement is repeatedly exposed (one advertisement The maximum number of times it can be viewed). In addition, the information of the target area for exposing the advertisement is to define which users using their authentication area as their authentication area will view the advertisement, and may include information of one or more divided areas.

At this time, the advertisement receiving unit 32 limits the number and / or range of the advertisement target area based on the proximity from the authentication area of the advertisement user. For example, the advertisement receiving unit 32 allows advertisements to be exposed only to adjacent regions located within a preset distance from the advertisement user's authentication region, and / or only advertisements within a limited number of regions in an adjacent order in the advertisement user's authentication region. Can be exposed. At this time, the size of the section defining the target area of the advertisement may vary, for example, the target area may be defined based on the same standard, or may be defined based on the old standard, or may be defined based on the city. In addition, the number of regions that can be advertised may be different depending on the size of the division defining the target region.

The transaction providing unit 35 is a portion for realizing direct transactions between users through the direct transaction platform system 3. That is, the transaction providing unit 35 may expose sales information registered by the seller using the direct trading platform system 3 to potential buyers located in the seller's authentication area. In addition, the transaction providing unit 35 may expose purchase information registered by a buyer using the direct transaction platform system 3 to potential sellers located in the buyer's authentication area. At this time, the purchase information and the sales information may include information about the name and price of the product to be purchased or sold, the image of the product, one or more categories of the product, and a transaction area desired by the seller or buyer.

The user management unit 35 serves to manage transaction performance for each user using the direct transaction platform system 3 and / or evaluation information of other users for each user. In one embodiment, the transaction performance information and / or evaluation information of each user managed by the user management unit 35 is limited to an advertisement range when the user becomes an advertisement user and wants to post advertisements to other users or It can also be used to influence the advertising price, which will be described in detail later.

The payment unit 36 is a part that performs payment for the advertisement amount at the request of an advertisement user who wants to post advertisement information. For payment processing, the payment unit 36 may communicate with the

user devices

1 and 2 together with a financial institution server (not shown) or a van (VAN) server (not shown).

2 is a flowchart of an advertising method using a direct transaction platform according to an embodiment. For convenience of description, the advertising method according to the present embodiment will be described with reference to FIGS. 1 and 2.

First, the divided area information may be stored in the map storage unit 34 of the direct transaction platform system 3 (S1). The division of the regional information may refer to a division in an administrative area such as a city, province, or county, or may refer to an area division arbitrarily set by an operator of the direct trading platform system 3 separately from the division in the administrative region. The original map data for the regional section may be obtained from an external server 4 such as a map data server, but is not limited thereto.

Next, the local authentication unit 31 of the direct transaction platform system 3 receives the location information of the

user devices

1 and 2 from the

user devices

1 and 2 of each user, and the received location information is transmitted to each user. If it is within the range of the region set by the user, the region can be authenticated as the user's location (S2-1, S2-2). For example, the user designates an area in which he / she wants to conduct a transaction by a division such as dong, ward / city, and simultaneously accesses the direct trading platform system 3 at the same time as the designation or when the user reaches the corresponding area later. You can send your own location. The local authentication unit 31 of the direct transaction platform system 3 may set the corresponding area as the user's authentication area when the transmitted location is within a segment of the transaction area set by the user.

In one embodiment, a user performing local authentication may directly set a size of a compartment to define his / her authentication area. For example, in authenticating the user's area, the user may decide whether to set only the specific area (eg, copper) in which he or she is located as the authentication area, or even an adjacent area within a predetermined distance from the relevant area to authenticate. It is also possible to set a distance for defining an adjacent area.

Referring to FIG. 3, the region 300 represents an area where the advertisement user is currently located, and the

regions

310 and 320 represent an adjacent region located within a predetermined distance d from the region 300 where the user is currently located. At this time, the user may set only the currently located area 300 as an authentication area, or even the

adjacent areas

310 and 320 including the presently located area 300 as his authentication area. For example, the region 310 of FIG. 3 represents an adjacent region when an area located within a radius of 2 to 3 km from the currently located region 300 is set as an adjacent region, and the region 320 is the currently located region 300 The area that is located within a radius of 6 to 7 km from indicates the adjacent area. The user may select a narrow range of adjacent areas 310 as the authentication area or a wide range of adjacent areas 320 as the authentication area, and the direct transaction platform system 3 may allow the user to make this decision. It is also possible to present the

user devices

1 and 2 with options that can be input in the form of a selection.

Meanwhile, the calculation of the distance for determining the adjacent area 310 located within a predetermined distance d from the area 300 where the user is currently located may be performed based on the center point of each area. That is, when the distance from the central point 3000 of the region 300 to the central point 3100 of the specific other region 310 is less than or equal to the set distance d, the corresponding region 310 is an adjacent region to the region 300 Can be set. At this time, the center points of each region (3000, 3100) may mean the geometric center of the region (300, 310).

Alternatively, the central point of each region (3000, 3100) may be determined in consideration of features of facilities such as a government office or a road located in the corresponding region (300, 310). For example, if a facility in a high-district area such as a city hall or a ward office or a main facility in the relevant area, such as a resident center, is located in a specific ward, consider the importance of the facility even if the point where the preset facility is located is not the center of the consent Therefore, the location of the facility can be determined as the center of motion (3000, 3100).

The user can authenticate his area by setting a distance from his current location through the above-described process.

Meanwhile, referring to FIGS. 1 and 2 again, an advertisement user who wants to post advertisement information to another user can post advertisements only for a limited number or range of regions based on the proximity from his / her authentication area. Do. In this embodiment, the first user, the user of the first user device 1, is an advertising user to post advertisement information, and the second user, the user of the second user device 2, is a user other than the advertising user. Explain on the assumption. It will be readily understood that the first user and the second user of the present specification simply classify users for convenience of description based on the posting behavior of the advertisement information, and do not refer to a specific user or user group.

First, an advertisement user who has performed local authentication may request the direct transaction platform system 3 to post an advertisement (S3). Requesting the posting of an advertisement is done by creating a new article containing advertisement information and local information to be advertised for the purpose of advertisement, or the user chooses to perform an advertisement on existing articles written by the user. It can be done in a way.

When the advertisement posting is requested, the direct transaction platform system 3 may present the first user device 1 with a list of target regions capable of advertising based on the authentication region of the first user (S4). That is, as described above with reference to FIG. 3, the first user device 1 and the first user device 1 may display a limited number of areas determined based on the proximity from the first user's authentication area. Communication between the direct transaction platform systems 3 can be achieved. The first user may select a target region to which his / her advertisement is to be delivered by viewing the proposed neighboring region list (S5).

Referring to FIG. 4A, an advertisement user may input a name of an advertisement item to be advertised and select a related category. In this case, the category may be configured in a hierarchical form having one or more upper categories (eg, used car / motorcycle) and one or more lower categories (eg, displacement 1500 cc). In addition, the advertisement user may further input additional information such as an image, price, size, options, discount width, sales period, and event of the advertisement product according to selection.

In one embodiment, the advertisement user may set the advertisement exposure period and / or the number of repeated exposures when entering advertisement information. The exposure period defines the period during which the advertisement will be exposed to other users, and the number of repeated exposures defines how many times the advertisement is repeatedly exposed to a specific target user. The exposure period and the number of repetition impressions affect the advertisement amount. As the exposure period and the number of repetition impressions increase, it is possible to set the advertisement amount to be paid by the advertisement user.

Referring to FIG. 4B, an advertisement user can set a target area to which his / her advertisement is exposed. As described above, the advertisement user has a limited number of areas (eg, Dogok 1 dong, Seocho 2) centered around the area (eg, Yeoksam 1 dong) where he has authenticated the location using the first user device 1. Advertising is possible only for Dong, Yeoksam 2-dong, etc.). At this time, the direct transaction platform system may allow the advertisement user to select one or a plurality of target regions by presenting a list of adjacent regions based on the authentication region of the advertisement user in the order adjacent to the authentication region.

The target areas included in the neighboring area list may be areas located within a predetermined distance from the authentication area based on the distance calculation method between the divided areas described above with reference to FIG. 3. Alternatively, the target regions included in the adjacent region list may be regions of the top n (n is any natural number) selected based on the ad user's proximity to the authenticated region among all the divided regions included in the direct transaction platform. have. It will be readily understood that the number of selectable target areas, shown in FIG. 4B, is merely exemplary and does not limit the content of the present invention.

In one embodiment, the advertisement user can select the type of parcel that defines the target area where he or she wants to post the advertisement. That is, the advertisement user may select one or more first regions defined as a relatively large first division (eg, based on the city / city) as an advertisement target region, or as a smaller second division (eg, based on the same). One or more defined second regions may be selected as advertisement target regions. At this time, in the direct transaction platform system, when the advertisement user selects a relatively large section, the number of selectable target regions is reduced, so that the advertisement range cannot be expanded indefinitely. For example, the advertisement user may select up to 27 dongs when selecting a target region based on the dong, whereas, when selecting a target region based on ward / city, it is possible to select up to 9 wards / hour.

However, the type of partition and the number of selectable target areas are exemplary, and may be set differently according to embodiments.

In one embodiment, the direct trading platform system may change the reference value of the proximity related to the limitation of the area to be advertised based on the category of the advertisement item. That is, the direct trading platform system allows advertisements by setting a relatively small number or a large number of regions as a target region when the advertisement product belongs to a specific category, and / or relatively close or distant. It is possible to set an area as a target area so that it is possible to advertise.

For example, if a product requiring freshness such as agricultural and marine products is targeted for advertisement, if advertising is possible only in the adjacent area, buyers located at a distance from the mountain will be limited in the selection or freshness of the product, and the advertiser's position There is an absurdity in Esau where the opportunity to achieve additional sales is displaced through the demand of remotely located buyers. In order to solve this problem, when a certain category of goods such as agricultural and marine products is targeted for advertisement, it is possible to loosen the restrictions on the adjacency of the advertising area, so that it is possible to select the target area even for relatively distant areas, or / and relatively It is possible to make it possible to select a large number of neighboring regions as advertisement target regions.

In another embodiment, items of a certain category, such as agricultural and marine products, are selected as a target area in which consumers are concentrated (eg, Seongnam Bundang-gu, Yongin Suji-gu, Seoul Songpa-gu, Seoul Gangnam-gu, Seoul Seocho-gu, etc.) regardless of the advertising user's authentication area. You can also make it possible.

In addition, the limit on the target area that an advertisement user can select may be determined by reflecting the accumulated advertisement or transaction performance of the advertisement user and / or evaluation information of other users about the advertisement user. For example, in the case of users who have advertised in the past and have received bad ratings from real buyers or users with bad ratings from direct counterparts, if the user wants to post an ad, only those areas that are very close to the user's authentication area Limits can be enforced to enable advertising. Conversely, in the case of advertisement users who have good ratings from past buyers or direct counterparts, the restrictions on proximity are relaxed to enable advertisements from the user's authentication area to a relatively distant area, or a relatively large number of users. It can be set to advertise in the target area.

When the advertisement user selects the target region of the advertisement, the direct transaction platform system may request payment by presenting the calculated advertisement amount according to the range and number of the selected target region. At this time, the number of advertisement target regions can be set to increase as the number of advertisement target regions increases, and / or the amount of advertisement can be set to increase as the region located at a relatively long distance or a relatively large range is set as the target region. have.

In addition, the direct transaction platform system may present the estimated advertisement arrival number calculated to the range and number of selected target regions to the advertisement user. Since most of the users using the direct transaction platform system according to the embodiments have authenticated locations, the sum of the number of accesses of users in a specific region based on the user's authentication location and the number of accesses is expected to be selected when the region is selected as the target region. The number of arrivals can be calculated. Also, it is possible to calculate the advertisement amount so that the advertisement amount increases in proportion to the expected number of advertisements.

Referring back to FIGS. 1 and 2, the direct transaction platform system 3 may perform payment processing for an advertisement amount for an advertisement user (S6). Payment processing is carried out through the communication between the direct transaction platform system 3 and the first user device 1 of the advertisement user, and may be further accompanied by an external server such as a financial institution server or a van company server. Since a conventional payment method via online can be applied to the payment method without limitation, detailed description of the payment process is omitted to clarify the gist of the invention.

When the advertisement information is received and payment for the advertisement amount is completed, the direct trading platform system 3 exposes the advertisement information posted by the advertisement user (ie, the first user) to one or more other users (ie, the second user). It can be (S7). The advertisement information may be exposed in a form in which advertisement information is included in a list of transaction information exposed to users performing a transaction using the direct transaction platform system 3.

Referring to FIG. 5, transaction information including sales information and / or purchase information uploaded by other users is transmitted to users using the direct transaction platform system according to the embodiments. The sales information includes information such as a product name and price related to a sale item sold by another user, and a trading area. Similarly, the purchase information includes information such as a product name, price, and transaction area related to an item that another user wants to purchase. Transaction information may be viewed in the form of a timeline on the user device, but is not limited thereto.

At this time, the advertisement information uploaded by the advertisement user is exposed to a user who uses the target region set by the advertisement user as an authentication region. For example, advertisement information may be included in a timeline composed of other transaction information as shown in FIG. 5 and provided to the user along with other transaction information. However, the exposure form of advertisement information is not limited to that shown in FIG. 5.

Referring back to FIGS. 1 and 2, the direct transaction platform system 3 may perform management of the advertisement period and / or the number of impressions set in the advertisement information while providing advertisement information of the advertisement user to other users. Yes (S8). As a result of the management, if the advertisement period set in the advertisement information has been exceeded or the set number of impressions has been reached, the direct transaction platform system 3 may stop the advertisement, notify the advertisement user, and request additional payment of the advertisement amount (S9).

Alternatively, the direct transaction platform system 3 may perform management of the local authentication status of the advertisement user (S8). Local authentication through the direct transaction platform system 3 may have a temporary characteristic, and may be configured to release authentication when a predetermined time elapses after local authentication using location information of the

user devices

1 and 2. At this time, the direct transaction platform system 3 may induce the user to re-authenticate the area by notifying the advertisement user or other users whose area authentication has been canceled (S9). In addition, in the direct transaction platform system 3, when the local authentication of the advertisement user posting the advertisement is canceled, the advertisement may be stopped until the re-authentication is completed.

The advertisement method using the direct transaction platform according to the above-described embodiments has been described with reference to the flowchart presented in the drawings. For simplicity, the method is shown and described in a series of blocks, but the present invention is not limited to the order of the blocks, and some blocks may occur in different orders or concurrently with other blocks than those shown and described herein. It may be, and various other branches, flow paths, and sequences of blocks that achieve the same or similar results may be implemented. Also, not all blocks shown may be required for the implementation of the method described herein.

The operation by the advertisement method using the direct transaction platform according to the above-described embodiments may be at least partially implemented as a computer program and recorded in a computer-readable recording medium. A program for implementing an operation by an advertisement method using a direct transaction platform according to embodiments is recorded, and a computer-readable recording medium includes all types of recording devices in which data that can be read by a computer is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, and optical data storage devices. In addition, the computer readable recording medium may be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present embodiment will be readily understood by those skilled in the art to which this embodiment belongs.

The present invention described above has been described with reference to the embodiments shown in the drawings, but this is merely exemplary, and those skilled in the art will understand that various modifications and modifications of the embodiments are possible therefrom. However, it should be considered that such modifications are within the technical protection scope of the present invention. Therefore, the true technical protection scope of the present invention should be defined by the technical spirit of the appended claims.

Claims

A map storage unit for storing information on one or more regions defined by a preset section;

By communicating with a user device of one or more users, receiving location information of the user device from the user device, and using the received location information, to set an authentication region among the one or more regions for each of the one or more users Configured regional certification department;

Receiving advertisement information and information of a target region to expose the advertisement information from a user device of an advertisement user, but restricting the target region based on the proximity from the authentication region authenticated by the regional authentication unit for the advertisement user Ad receiving unit, configured to; And

A direct transaction platform system including a transaction providing unit configured to expose the advertisement information to a target user whose target area is set as an authentication area among the one or more users.
According to claim 1,

The one or more areas include one or more first areas defined by a first section and one or more second areas defined by a second section smaller than the first section,

The advertisement receiving unit, the direct zone platform system further configured to present a region corresponding to the section selected by the advertisement user among the first region and the second region to the advertisement user for selection of the target region.
According to claim 2,

The advertisement receiving unit,

When the advertisement user selects the first compartment, a preset number of first regions are presented to the advertisement user,

When the advertisement user selects the second section, the direct transaction platform system further configured to present the advertisement area with a greater number of second regions than the preset number.
According to claim 1,

The advertisement receiving unit, the direct transaction platform system further configured to arrange the one or more regions in the adjacent order from the authentication region of the advertisement user to present to the advertisement user for selection of the target region.
According to claim 1,

The transaction provider receives transaction information including product information for direct transaction or purchase request from the one or more users, and the target user together with the transaction information received by the transaction provider by the other user Direct trading platform system further configured to provide to the.
According to claim 1,

The advertisement information includes category information of the advertisement article,

The advertisement receiving unit, the direct transaction platform system further configured to change the reference value of the proximity for the determination of the target area based on the category information.
According to claim 1,

The local authentication unit is further configured to request the location information for local authentication again to the user device of the one or more users when a preset time elapses after setting the authentication area for the one or more users.
Storing in the direct transaction platform system information on one or more regions defined by a preset section;

Receiving, by the direct transaction platform system, location information of the user device from the user device by communicating with a user device of one or more users;

Setting, by the direct transaction platform system, an authentication region among the one or more regions for each of the one or more users, using the received location information;

Receiving, by the direct transaction platform system, advertisement information and information of a target region to which the advertisement information is exposed from a user device of an advertisement user; And

The direct transaction platform system includes the step of exposing the advertisement information to a target user in which the target area is set as an authentication area among the one or more users.

The step of receiving the information of the target area includes the step of limiting the target area based on the proximity from the authenticated authentication area for the advertisement user.
The method of claim 8,

The one or more areas include one or more first areas defined by a first section and one or more second areas defined by a second section smaller than the first section,

In the step of receiving the information of the target region, the direct transaction platform system may provide the advertisement user with a region corresponding to a section selected by the advertisement user among the first region and the second region to select the target region. Advertising method using a direct transaction platform further comprising the step of presenting.
The method of claim 9,

In the step of presenting to the advertisement user for selecting the target area, when the advertisement user selects the first compartment, a preset number of first regions are presented to the advertisement user, and the advertisement user selects the second compartment In the case of the advertisement method using the direct transaction platform comprising the step of presenting to the advertising user a greater number of second regions than the preset number.
The method of claim 8,

The step of receiving the information of the target region comprises: arranging the one or more regions in an adjacent order from the authentication region of the advertisement user and presenting the advertisement to the advertisement user for selection of the target region. Way.
The method of claim 8,

The direct transaction platform system further includes receiving transaction information including product information or a transaction request for direct transaction from the one or more users,

The step of exposing the advertisement information includes providing the advertisement information to the target user together with the transaction information received by the other user through the direct transaction platform system.
The method of claim 8,

The advertisement information includes category information of the advertisement article,

The step of limiting the target area includes changing a reference value of the proximity for determination of the target area based on the category information.
The method of claim 8,

The direct trading platform system, further comprising the step of re-requesting the location information for local authentication to the user device of the one or more users, when a preset time elapses after setting the authentication area for the one or more users Advertising method using.
A computer program stored in a computer-readable recording medium to execute an advertising method using a direct transaction platform according to any one of claims 8 to 14 in combination with hardware.