WO2020097675A1

WO2020097675A1 - Location based user matching and advertising system

Info

Publication number: WO2020097675A1
Application number: PCT/AU2019/051242
Authority: WO
Inventors: Arnold Fourie; Mathew NIELSEN
Original assignee: Jobs Loci Pty Ltd
Priority date: 2018-11-15
Filing date: 2019-11-12
Publication date: 2020-05-22

Abstract

A location-based employment matching system and method, a location-based advertising system and method and a user navigation method are provided. The location-based advertising method includes receiving advertising data relating to a plurality of advertisements, each advertisement broadcast to a plurality of users and associated with a geographic location. User data is received of a user of the plurality of users, the user data including: 1) a user geofence defining a geographic region and 2) one or more user preferences of the user. The plurality of advertisements are filtered to generate one or more filtered advertisements for the users at least in part by determining that 1) the geographic location associated with the advertisement is within the geofence of the user and 2) is according to the user preferences. The one or more filtered advertisements are provided to the users in response to filtering the plurality of advertisements.

Description

LOCATION BASED USER MATCHING AND ADVERTISING SYSTEM TECHNICAL FIELD

[0001 ] The present invention relates to matching of users, and in particular, although not exclusively, to the matching of jobseekers and employment opportunities, and to the matching of advertising to users.

BACKGROUND ART

[0002] Traditionally, advertising has been pushed out to potential consumers regardless of whether they are interested in receiving it or not. Attempts have been made to more accurately target consumers through careful selection of target audiences, but even so, the advertising is generally pushed to that target audience regardless of whether they wish to receive it. As a result, consumers are forced to navigate through large amounts of material to find advertising which is actually relevant to their wants or needs.

[0003] Certain attempts have been made to alleviate this problem by enabling consumers to enter personal data, which is then used to provide personalised advertising. While this may reduce the amount of advertising that is entirely irrelevant, it still results in large amounts of advertising that is not of interest to the consumer, and as a result consumers are still forced to navigate through large amounts of material for advertising which is actually relevant to their wants or needs.

[0004] Similar problems exist in other areas, including in employment. There are generally large numbers of jobs advertised, but many are of little relevance to a particular job seeker. Furthermore, young job seekers entering the workforce without specialised experience may find themselves competing with large numbers of suitable candidates, resulting in large amounts of time being spent on applying for jobs.

[0005] Certain location-based technology exists, where users are able to search for jobs based upon detailed location criteria, to more effectively select jobs based upon their location. But it is generally a time-consuming process to perform such searches.

[0006] Those with current employment but are looking to change jobs, for example, face different challenges. As these persons are currently employed, they may not be motivated to search for jobs for long periods, as is currently required to thoroughly identify new opportunities. As such, recruiters are often used to manually identify and contact such persons, which is time consuming and inefficient. [0007] Systems exist which automatically issue alerts when new jobs are posted, wherein jobs are matched to candidates based upon characteristics of the candidate and requirements of the job. A problem with such systems is that they are generally unable to match candidates to their desired jobs particularly well, which as a result, still causes large amounts of irrelevant job materials to be provided. As an illustrative example, a candidate with experience in accounting but which has now changed professions, may be matched to accounting jobs based upon this past experience, whereas the candidate has no intention of re-entering accounting.

[0008] Similar problems again exist when persons travel or move to new areas in that they can be overwhelmed with information about that area, and have difficulty finding information that actually suits their wants and needs. Furthermore, if only temporarily visiting an area, the amount of time and effort required to sort through this information can be excessive.

[0009] As such, there is clearly a need for improved user matching and advertising systems and methods.

[0010] It will be clearly understood that, if a prior art publication is referred to herein, this reference does not constitute an admission that the publication forms part of the common general knowledge in the art in Australia or in any other country.

SUMMARY OF INVENTION

[001 1 ] The present invention is directed to a location-based user matching, advertising and employment systems and methods which may at least partially overcome at least one of the abovementioned disadvantages or provide the consumer with a useful or commercial choice.

[0012] In one form, the invention resides broadly in a location-based advertising method including:

receiving advertising data relating to a plurality of advertisements, each advertisement broadcast to a plurality of users and associated with a geographic location;

receiving user data of a user of the plurality of users, the user data including: 1) a user geofence defining a geographic region and 2) one or more user preferences of the user;

filtering the plurality of advertisements to generate one or more filtered advertisements for the users at least in part by determining that 1) the geographic location associated with the advertisement is within the geofence of the user and 2) is according to the user preferences; and

providing, to the users, and in response to filtering the plurality of advertisements, the one or more filtered advertisements for the users. [0013] Advantageously, the method enables users to be selective in relation to the types of broadcast advertising they receive. This in turn provides a reduced amount of, and increases the relevance of, advertising provided to users. As a result, greater engagement may be provided among relevant jobseekers.

[0014] The term advertising is used broadly, and covers a wide range of advertising from advertising of goods, advertising of real estate, advertising of jobs, as well as advertising of events, advertising for organisations, such as religious groups, and personal advertising (e.g. matching people with each other).

[0015] Preferably, the advertisement is broadcast to the plurality of users according to their presence in an advertising geofence, the advertising geofence defining a geographic region.

[0016] Preferably, the user geofence defines a dynamic geographic region around a physical location of the user. Preferably, the dynamic geographic region is defined by a radius around the user.

[0017] Preferably, the physical location of the user is determined according to location data of a portable computing device of the user.

[0018] Preferably, the advertisements comprise job advertisements, each advertisement including associated job data, the user data further comprising job seeker profile data, and the user geofence defining a geographic boundary inside which the user wishes to receive information about jobs, wherein the job advertisements are broadcast to areas in which an associated employer wishes to receive candidates for a job of the plurality of jobs.

[0019] The user preferences may include job preference data, wherein filtering the advertisements comprises matching job advertisements with the users at least in part according to the job preference data.

[0020] The job preference data may include one or more job criteria, such as one or more job titles or positions.

[0021 ] The method may further include providing the information relating to the job in an alert or notification, wherein the alert or notification enables the user to apply for the job from the alert or notification.

[0022] The alert or notification may be provided to the user on smart glasses, wherein the user may apply to the job through interaction with the smart glasses, such as by verbal interaction. [0023] The jobseeker profile data may include standardised curriculum vitae (CV) or resume data, wherein the method further comprises: generating an application for the job based upon the standardised CV or resume data.

[0024] The step of generating the application for the job may comprise inputting at least part of the standardised CV or resume data into a template associated with the job.

[0025] The method may further comprise automatically applying for the job by automatically generating an application for the job based upon the standardised CV or resume data and automatically transmitting the application to the associated employer or an agent thereof.

[0026] The method may further include generating an interview calendar associated with a job, and enabling the user to select a time in the calendar for an interview.

[0027] The method may further include generating a newsfeed based upon the user’s previous interactions, such as applied for jobs, wherein the newsfeed may include product recommendations, business recommendations, and/or recently added positions.

[0028] The method may further include receiving confirmation of an interview associated with an applied for job, and providing navigation assistance to the user for the interview.

[0029] The navigation assistance may include augmenting navigation data over an image of an area in proximity to an interview location, wherein the navigation data includes data identifying the interview location in the image data.

[0030] In another form, the invention resides broadly in a location-based advertising system including at least one computing device configured to:

receive advertising data relating to a plurality of advertisements, each advertisement broadcast to a plurality of users and associated with a geographic location;

receive user data of a user of the plurality of users, the user data including: 1) a user geofence defining a geographic region and 2) one or more user preferences of the user;

filter the plurality of advertisements to generate one or more filtered advertisements for the users at least in part by determining that 1) the geographic location associated with the advertisement is within the geofence of the user and 2) is according to the user preferences; and

provide, to the users, and in response to filtering the plurality of advertisements, the one or more filtered advertisements for the users.

[0031 ] In another form, the resides broadly in a location-based employment matching method including: receiving job data relating to a plurality of jobs, the job data including a job geofence defining a geographic boundary inside which an associated employer wishes to receive candidates for a job of the plurality of jobs;

receiving job seeker profile data relating to a plurality of job seekers, the job seeker profile data including a jobseeker geofence defining a geographic boundary inside which a jobseeker of the plurality of jobseekers wishes to receive information about jobs;

automatically matching the job with the jobseeker at least in part by determining that the jobseeker is within the job geofence and the job is within the jobseeker geofence; and providing, to the job seeker, and in response to matching the job with the job seeker, information relating to the job.

[0032] Advantageously, the system enables both the jobseeker to be selective in relation to the types of job information they receive, and the employer to be selective in relation to whom their job is advertised. This in turn provides a reduced amount of, and increases the relevance of, job information provided to jobseekers. As a result, greater engagement may be provided among relevant jobseekers.

[0033] The job seeker profile data may include job preference data, and the step of matching the job with the jobseeker may be perform at least in part according to the job preference data. The job preference data may include one or more job criteria. The job preference data may include one or more job titles or positions.

[0034] The method may include providing the information relating to the job in an alert or notification. The alert or notification may enable the job seeker to apply for the job from the alert or notification.

[0035] The alert or notification may include information about a business (workplace) associated with the job, and information about the job. The information may include reviews of the business.

[0036] The alert of notification may be configured to enable the job seeker to share details of the job therefrom with another person (e.g. another job seeker).

[0037] The alert or notification may comprise an alert associated with the job and no other jobs.

[0038] The alert or notification may comprise a notification page including information relating to a plurality of matched jobs. The notification page may allow the job seeker to apply for each of the matched jobs therefrom. The notification page may allow the job seeker to apply for each of the matched jobs individually.

[0039] The alert or notification may be provided on smart glasses. The job seeker may be able to apply to the job through interaction with the smart glasses. The interaction with the smart glasses may be verbal interaction.

[0040] Preferably, the jobseeker profile data includes standardised curriculum vitae (CV) or resume data of the plurality of jobseekers. Preferably, the method further comprises: generating an application for the job based upon the standardised CV or resume data. The step of generating the application for the job may comprise inputting at least part of the standardised CV or resume data into a template associated with the job.

[0041] The method may include automatically applying for the job. Automatically applying for the job may comprise automatically generating an application for the job based upon the standardised CV or resume data and automatically transmitting the application to the associated employer or an agent thereof.

[0042] The method may include generating an interview calendar associated with the job, and enabling the job seeker to select a time in the calendar for an interview.

[0043] The method may include generating a newsfeed based upon a job seeker’s previous interactions, such as applied for jobs. The newsfeed may include product recommendations, business recommendations, and/or recently added positions.

[0044] The method may include providing a user interface to enable a job seeker to search for previously posted jobs based upon an input geofence.

[0045] The job seeker profile data may include experience and/or education, wherein the jobseeker is matched to the job at least in part according to the experience and/or education.

[0046] The method may include receiving confirmation of an interview associated with the job, and providing navigation assistance to job seeker for the interview. The navigation assistance may include augmenting navigation data over an image of an area in proximity to the interview location. The navigation data may include data identifying the interview location in the image data. The image data and the augmented navigation data may provide augmented reality.

[0047] In another form, the invention resides broadly in a location-based employment matching system including at least one remote server, the remote server configured to:

receive, on a data interface, job data relating to a plurality of jobs, the job data including a job geofence defining a geographic boundary inside which an associated employer wishes to receive candidates for a job of the plurality of jobs;

receive, on a data interface, job seeker profile data relating to a plurality of job seekers, the job seeker profile data including a jobseeker geofence defining a geographic boundary inside which a jobseeker of the plurality of jobseekers wishes to receive information about jobs;

automatically match the job with the jobseeker at least in part by determining that the jobseeker is within the job geofence and the job is within the jobseeker geofence; and providing, to the job seeker and on a portable computing device, and in response to matching the job with the job seeker, information relating to the job.

[0048] In yet another form, the present invention resides broadly in a location-based advertising method including:

receiving advertising data relating to a plurality of advertisements, the advertising data relating to one or more geographic locations;

receiving user data relating to a plurality of users, the user data including: 1) a user geofence defining a dynamic geographic boundary around the user from inside which a user of the plurality of users wishes to receive advertising and 2) one or more user preferences of the user;

matching an advertisement of the plurality of advertisements with the the user at least in part by determining that the advertisement relates is within the user geofence and is according to the user preferences; and

providing, to the user, and in response to matching the advertisement with the user, the advertisement.

[0049] The advertisements may comprise job advertisements.

[0050] The dynamic geographic boundary may comprise a radius around a physical location of the user. The physical location may be determined according to location data of a portable computing device of the user.

[0051 ] In yet another form, the invention resides broadly in a user navigation method including:

receiving location data identifying a location of a user device associated with a user;

receiving image data from the user captured by the user device and from the identified location;

identifying one or more physical structures, such as buildings, in the image data; generating navigational data based upon the identified one or more physical structures; and

overlaying navigational information on the image data according to the generated navigational data.

[0052] The navigation information may include identifying a destination in the image data.

[0053] The image data and the navigation information may be updated in real time to provide augmented reality based navigation.

[0054] The user navigation method may include initially providing map data, and subsequently overlaying the navigational information on the image data to thereby provide multi- step navigation.

[0055] The navigation data may include both directional navigation data, and height-based navigation data. As an illustrative example, the navigation data may identify the destination as a level in a building.

[0056] In yet another form, the invention resides broadly in an augmented reality (AR) based user navigation method including:

receiving image data captured by the user device and from the identified location; identifying one or more physical structures, such as buildings, in the image data; generating navigational data based upon the identified one or more physical structures; and

displaying navigational information on a display of the user device according to the generated navigational data to thereby provide AR based user navigation.

[0057] The user device may comprise a smartphone. The navigational data may be overlaid on the captured image data.

[0058] The user device may comprise smart glasses. The navigational data may be displayed on a heads up display (HUD) of the smart glasses.

[0059] Any of the features described herein can be combined in any combination with any one or more of the other features described herein within the scope of the invention.

[0060] The reference to any prior art in this specification is not, and should not be taken as an acknowledgement or any form of suggestion that the prior art forms part of the common general knowledge.

BRIEF DESCRIPTION OF DRAWINGS

[0061 ] Various embodiments of the invention will be described with reference to the following drawings, in which:

[0062] Figure 1 illustrates location-based employment system, according to an embodiment of the present invention.

[0063] Figure 2 illustrates a screenshot of a log-in screen of the system of Figure 1 , as shown on a portable computing device, according to an embodiment of the present invention.

[0064] Figure 3 illustrates a screenshot profile screen of the system of Figure 1 as shown on the portable computing device, according to an embodiment of the present invention.

[0065] Figure 4 illustrates a screenshot of a map screen of the system of Figure 1 as shown on the portable computing device, according to an embodiment of the present invention.

[0066] Figure 5 illustrates a screenshot of a business administration page of the system of Figure 1 , as shown on a computing device, according to an embodiment of the present invention.

[0067] Figure 6 illustrates a screenshot of an alert screen of the system of Figure 1 , as shown on the portable computing device, according to an embodiment of the present invention.

[0068] Figure 7 illustrates a screenshot of a notifications screen of the system of Figure 1 , as shown on the portable computing device, according to an embodiment of the present invention.

[0069] Figure 8 illustrates a screenshot of a newsfeed screen of the system of Figure 1 as shown on the portable computing device, according to an embodiment of the present invention.

[0070] Figure 9 illustrates schematically a first exemplary configuration of the system of Figure 1 , where a geofence is defined by and around a job seeker, and a job is defined without a geofence.

[0071 ] Figure 10 illustrates schematically a second exemplary configuration of the system of Figure 1 , where a geofence is defined by and around a job seeker, and a geofence is defined around a job. [0072] Figure 11 illustrates schematically a third exemplary configuration, where a geofence is defined by around a job seeker, and a geofence is defined around a job, but where the job seeker is not within the geofence defined around the job.

[0073] Figure 12 illustrates a screenshot of an augmented reality (AR) navigation screen as shown on the portable computing device, according to an embodiment of the present invention.

[0074] Figure 13 illustrates smart glasses of a location-based employment system, according to an embodiment of the present invention.

[0075] Figure 14 illustrates smart glasses of a location-based employment system, according to an alternative embodiment of the present invention.

[0076] Figure 15 illustrates a schematic of a portion of a location-based employment system including smart glasses and a portable computing device, according to an embodiment of the present invention.

[0077] Preferred features, embodiments and variations of the invention may be discerned from the following Detailed Description which provides sufficient information for those skilled in the art to perform the invention. The Detailed Description is not to be regarded as limiting the scope of the preceding Summary of the Invention in any way.

DESCRIPTION OF EMBODIMENTS

[0078] Embodiments of the present invention are specifically suited to employment, which is described in the immediately following description. However, as outlined further below, embodiments of the invention may be used for other purposes, such as real estate, advertising and the like.

[0079] Figure 1 illustrates location-based employment system 100, according to an embodiment of the present invention. The employment system 100 enables employers 105 and job seekers 110 to quickly and easily identify employment candidates and employment opportunities, respectively.

[0080] In use, employers 105 use a computing device 115 to create job listings, as outlined below, which include a job location and one or more employment requirements associated with the job. A job geofence may be defined around the job to limit the job to candidates within an area defined by the job geofence, which is particularly useful in avoiding non-local applicants for jobs which are clearly local. [0081 ] Job seekers 110 are then able to register to receive information on their respective portable computing devices 120 about jobs based upon their current location, pre-set location requirements, criteria and skills. A geofence is defined dynamically around each job seeker 1 10, and is used to filter jobs based upon the physical location of the job seeker 1 10.

[0082] In particular, the portable computing devices 120 utilise global positioning system (GPS) satellites 125 to generate location data of the job seeker 1 10 as he or she moves. Depending on the job seeker’s location, jobs are matched with the jobseeker by determining that the jobseeker is within the job geofence and that the job is within the jobseeker geofence.

[0083] In addition to dynamic geofences defined around the job seeker, static geo-fences may be defined for a particular region, as outlined in further detail below. This is useful when the job-seeker 110 is interested in working in a static area only.

[0084] In addition to the location information defined by the geofences, the matching of the job seeker and the job is also based upon requirements, criteria and skills. In particular, the job seeker may enter job seeker profile data, which may include job preference data, such as job criteria (e.g. full time, part time), and one or more job titles or positions (e.g. accountant, lawyer), and these criteria define which jobs are matched to the job seeker 110.

[0085] The jobseeker profile data further includes standardised curriculum vitae (CV) or resume data, which enables simplified generation of applications for jobs. In some embodiments, the system 100 may be configured to automatically (or semi-automatically) complete job application templates associated with the job.

[0086] In use, the job seeker 110 initially creates an account using an application (app) or website on the portable computing device 120. Details of the job seeker 110 are then uploaded to a remote server 130, and associated with the account in a data store 135.

[0087] Figure 2 illustrates a screenshot 200 of a log-in screen as shown on the portable computing device 120, according to an embodiment of the present invention. The log-in screen is a landing page which is initially presented to the job seeker 110 when using the application for the first time, and when logging in subsequently to verify an identity of the job seeker 1 10.

[0088] The log-in screen includes a sign up button 205, which enables the job seeker 110 to sign up with the system 100 when used for the first time. This enables the job seeker 110 to enter his or details in a profile page, and thereby define his or her profile.

[0089] Figure 3 illustrates a screenshot 300 of a profile screen as shown on the portable computing device 120, according to an embodiment of the present invention. The profile screen may be provided in response to the job seeker 1 10 selecting the sign up button 205, or when the job seeker 1 10 selects to update or modify his or her profile.

[0090] The profile screen includes a plurality of data entry fields 305, including a name field, a date of birth field, an address field, a phone number field and an occupation field. The skilled addressee will, however, readily appreciate that any suitable data entry fields may be used.

[0091 ] The profile screen further includes data entry menus 310, in the form of an add experience menu and an add education menu. These data entry menus 310 enable the job seeker 1 10 to enter data relating to the experience and education in a dynamic manner. As an illustrative example, by using an experience menu, the job seeker 1 10 is able to enter multiple entries relating to his or her experience over time. This is particularly useful as different jobseekers have different levels of experience.

[0092] Finally, the profile screen may prompt the job seeker 110 to agree to terms and conditions when signing up to the system, and allow app permissions, such as notifications and location access, to enable the app to access features of the portable computing device 120.

[0093] Now turning back to Figure 2, identifiers, such as email address and password or social media account details, are associated with the account to enable access to the system over time. In particular, the log-in screen includes an email address field 210 and a password field 215, to enter such identifiers. The email address and passwords entered therein are authenticated, as is well understood in the art.

[0094] Finally, the log-in screen includes a log in (and sign up) with social media button 220, which enables the job seeker 1 10 to log in (and sign up) with a social media account, such as a Facebook account. In such case, the profile screen described above may be skipped all together, or significantly reduce, and the profile may be generated automatically or semi-automatically based upon data from the social media account.

[0095] The system 100 may connect to other third party systems 140, in addition to social media accounts, to automatically obtain data relating to the job seeker 1 10 or the employer 105, including review websites and the like. This enables the amount of data required by the employer 105 or job seeker 1 10 to be reduced, simplifying use of the system.

[0096] As outlined above, the system 100 enables the job seeker 1 10 to specify details of the location in which he or she is willing to work, which may be defined dynamically around the job seeker 1 10 (e.g. within a 30km radius of the location of the job seeker 1 10), or statically (e.g. in a particular region). The job seeker 1 10 may define a static geographic region using the portable computing device 120, as outlined below.

[0097] Figure 4 illustrates a screenshot 400 of a map screen as shown on the portable computing device 120, according to an embodiment of the present invention. The map screen enables the job seeker 1 10 to define a region, or static geo-fence in an area which he or she is interested in work.

[0098] The map screen includes a map element 405, on which a plurality of job indicators 410 are displayed. Each job indicator 410 may correspond to a job, or group of jobs that are currently available that meet one or more criteria (e.g. match the qualifications of the job seeker 1 10).

[0099] The job indicators 410 may be selected, upon which detail of the associated job is displayed, such as employer details, in a job detail element 415. The details illustrated in the job detail element may include employer details, position details, a logo or the like.

[00100] The job seeker 1 10 may interact with the map by zooming in and out and panning, such that a desired zone is displayed on the display screen of the portable computing device, as is well understood in the art.

[00101 ] Once this has been done, the job seeker 1 10 may define the region (i.e. a static geofence) using a region outline element 420, e.g. by selecting a region on the map element 405, and adjusting the region outline element 420 until a desired region is defined. This region (i.e. a static geofence) defines an area from which the job seeker 1 10 wishes to received jobs.

[00102] When a new job is posted, it is broadcast to a particular region (e.g. a static geofence around the location of the job), and if the job seeker 1 10 is inside that region, and the job seeker 1 10 geofence includes the location of the job, it is provided to the job seeker 1 10 as an alert. As such, the details of the job are not provided to job seekers outside of the zone defined by the employer, and jobs are not provided to job seekers outside of their area of interest.

[00103] Figure 5 illustrates a screenshot 500 of a business administration page, as shown on the computing device 1 10, according to an embodiment of the present invention. The business administration page enables the employer 105 to create new job listings, as well as receive and review incoming job applications and other functions, as outlined below. [00104] The business administration page includes a menu 505 including a create new job listing element 510, for creating a new job listing, an incoming applications element 515, for viewing incoming applications, and an analytics element 520, for viewing analytics associated with the job listing(s), such as number of matches, views or the like.

[00105] The business administration page is illustrated with the new job listing element 510 selected, and includes a map element 525 for identifying the location of the job and the region in which candidates are considered.

[00106] In particular, a marker 530 is positioned on the map element 525, and indicates a location of the job listing. The marker 530 may be manually positioned on the map, or be automatically positioned upon selection of an address. A region is defined by a region selection element 535, which in this case, is illustrated as covering the east coast of Australia.

[00107] If only very local employees are of interest (e.g. for casual, short notice work), a very small region may be defined around the place of work. If the job is highly specialised and any suitable candidate is of interest, a very large region may be defined, potentially worldwide.

[00108] While not illustrated, the map element 525 is replaced with other screens based upon user action and the appropriate the function. For example, when initially entering details of the new job listing, the business administration page may comprise data entry screen in which details of the job are manually entered in place of the map element 525. Similarly, the map element 525 may be replaced to review incoming applications or analytics.

[00109] When the job is posted, it is broadcast to job seekers according to the region defined by the region selection element 535. This broadcast may also be performed according to filters, e.g. to job seekers that have been vetted according to criteria of the job, or to all job seekers in the area.

[001 10] The job seeker 1 10, as outlined above, may have also entered criteria and a region (geofence) of interest, to enable the portable computing device 120 of the jobseeker 1 10 to be configured to only listen to (and thus receive) broadcasts that are according to this criteria and region. In other words, broadcasts with criteria or location that do not match that entered by the job seeker are ignored, but broadcasts that do are received.

[001 1 1 ] Such system enables the job seekers 1 10 to have control over what they receive, and enables employers 105 to have control over who they broadcast to. This in turn reduces the amount of irrelevant job listings provided to job seekers 1 10, and reduces the amount of irrelevant job applications received by employers 105. [001 12] When a matching broadcast is received, an alert is issued to the job seeker 1 10 on his or her portable computing device 120.

[001 13] Figure 6 illustrates a screenshot of an alert screen as shown on the portable computing device 120, according to an embodiment of the present invention.

[001 14] The alert screen provides details of a matched job, including a logo 605 associated with the employer, and textual description 610 of the matched job, including details about the business (employer), about the position, reviews of the business, frequently asked questions (FAQs) and the like.

[001 15] An apply button 615 is provided, which enables the job seeker 1 10 to immediately apply for the job based. In such case, an application is automatically generated based upon the profile of the job seeker 1 10, as discussed above.

[001 16] In some embodiments, the employer 105 may provide a customised job application template. In such case, the template is used, together with the standardised data provided by the job applicant in the profile, to automatically generate a job application in a format suitable for the employer 105.

[001 17] As an illustrative example, one employer may be only interested in recent work experience for a particular job, whereas another employer may be interested in educational history and formal qualifications. Each may use an appropriate template to ensure that the most important data is prominently displayed, enabling them to easily review applications.

[001 18] In addition to applying for a job, the job seeker 1 10 may share the job from the alert screen using a share job button 620. In such case the job seeker 1 10 may select a friend or colleague, for example, to which a link to the job is provided. Similarly, the job seeker 1 10 may “like” and follow the company relating to the job using a like button 625.

[001 19] In addition to generating the alerts, the system 100 may also be configured to generate notifications relating to new jobs, which is particularly advantageous should large numbers of jobs be matching, as it can be difficult for the job seeker 1 10 to process a large number of individual alerts.

[00120] Figure 7 illustrates a screenshot 700 of a notifications screen as shown on the portable computing device 120, according to an embodiment of the present invention.

[00121 ] The notifications screen includes a plurality of notification elements 705, each including an icon 710 and a textual description 715. Each of the notification elements 705 relates to a matched job, and the icon 710 may comprise an icon of the employer, and the textual description 715 may relate to the employer and the position.

[00122] As such, the notification elements 705 comprise a list of matched jobs that the job seeker 1 10 may review.

[00123] Each notification element 705 further includes an apply button 720, which like the apply button 615 above, enables the job seeker 1 10 to immediately apply for the job. A job application is generated automatically based upon the job seeker profile and transmitted to the employer 105.

[00124] In addition to notifications regarding new jobs, the notifications screen may include application progress data, which indicates the progress and status of existing job applications. As such, the notifications screen may be useful in reviewing a status of a large number of application.

[00125] The system 100 may also be configured to generate newsfeed, based upon the job seekers interactions and data.

[00126] Figure 8 illustrates a screenshot 800 of a newsfeed screen as shown on the portable computing device 120, according to an embodiment of the present invention.

[00127] The newsfeed screen includes a product recommendations element 805, which provides product recommendations, a business recommendations element 810, which provides business recommendations, and a recently added positions element 815, which provides details of recently added jobs (positions), all of which have been generated based upon the interaction of the job seeker 1 10 with the system.

[00128] The business recommendations element 810 includes business recommendations, each of which the job seeker 1 10 may follow by selecting a follow business button 820. When followed, data relating to that business is shown, including recently added positions from that business. Additionally, when the job seeker 1 10 follows a business, he/she will be sent trends, information, employment recommendations and further positions via the newsfeed relating to that business.

[00129] The newsfeed may also include news and other information on other businesses that the job seeker 1 10 may want to follow based upon their earlier interactions with the system. As an illustrative example, the job seeker 1 10 may be provided with information and news about businesses similar to those which the job seeker 1 10 is already following, including businesses in the same industry, or businesses in which other similar job seekers have chosen to follow.

[00130] Now turning back to Figure 4, the map screen includes a map/list toggle button 425, which enables the job seeker 1 10 to toggle between the map, as illustrated in Figure 4, and a list of jobs. This enables the job seeker 1 10 to use the map screen much like a search function, to manually search for jobs, if desired. Furthermore, the map screen includes a search field 430, which enables the job seeker 1 10 to enter keywords, to further narrow down jobs in a manual search scenario.

[00131 ] Finally, the maps screen includes a filter button 435, which enables the job seeker 1 10 to enter criteria about the types of jobs he or she is interested in. The criteria may include job criteria (e.g. full time, part time), and one or more job titles or positions (e.g. accountant, lawyer). This enables the job seeker 1 10 to be in control of what he or she wishes to receive, as jobs that do not fulfil the criteria are able to be ignored.

[00132] A menu 440 enables the job seeker 1 10 to navigate between various screens of the system. In particular, the menu 440 includes a notifications button, to navigate to the notifications screen, a newsfeed button, to navigate to the newsfeed screen, a messaging button, to navigate to a messaging screen, and a search button, to navigate to a search screen. As such, the job seeker 1 10 is able to move back and forward between the screens as desired.

[00133] The messaging screen (not shown), enables the job seeker to message other users, such as employers, which is useful should the job seeker have any queries about a position. The skilled addressee will readily appreciate that the messaging screen may be used for any type of messaging, including between jobseekers.

[00134] The messenger feature gives job seekers 1 10 the ability to contact employers, as well as receive information from the employers regarding a job opening or an applied for job being filled. This function may also be used for the employer to also send feedback to the unsuccessful applicants.

[00135] As outlined above, geofences may be used to fulfil various functions, buy generally give power to the creator of the geofence, whether than be the job seeker 1 10 for his or her fence, or the employer for the job fence, to control what he or she receives (or provides).

[00136] Figure 9 illustrates schematically a first exemplary configuration 900, where a geofence 905 is defined by around a job seeker 910, and a job 915 is defined without a geofence. This scenario is typical of the job seeker 910 being interested in working in a particular region (in this case the east coast of Australia), and the employer associated with the job 915 not concerned about the location of the job seeker 910.

[00137] As the job 915 is within the geofence 905 of the job seeker 910, when details of the job 915 are broadcast, they are received by the job seeker 910, provided that the job seeker 910 (or employer) have not set other criteria preventing it from being received.

[00138] As the job 915 does not have a geofence, it is treated in practice as having a geofence sufficiently large (e.g. worldwide) that any jobseeker will fall within it.

[00139] While the geofence 905 is illustrated around the job seeker 910, the skilled addressee will readily appreciate that the geofence 905 may be defined in a remote location, but still associated with the jobseeker. As an illustrative example, a jobseeker 910 wishing to mover overseas may set a geofence defining an area in which he or she is not present.

[00140] Similarly, while the geofence 905 is illustrated as being geographically limited, the skilled addressee will readily appreciate that the geofence may be very large, and even worldwide. Such case is particularly useful if the job seeker is more interested in a particular position rather than where that position is located.

[00141 ] The geofence 905 is illustrated as a static geofence defining an area in the east coast of Australia. The skilled addressee will readily appreciate that the geofence 905 may be dynamic and move with the jobseeker 910. In such case, at each point of time a geofence is defined around the jobseeker 910 and treated at that point of time much like a static geofence. Such case is particular useful if the job seeker is travelling and is looking for nearby work.

[00142] Figure 10 illustrates schematically a second exemplary configuration 1000, where a geofence 1005 is defined by around a job seeker 1010, and a geofence 1015 is defined around a job 1020. This scenario is typical of the job seeker 1010 being interested in working in a particular region (in this case the east coast of Australia), and the employer associated with the job 1020 wishing to have job seekers from a particular area (i.e. locally within the region defined by the geofence 1015).

[00143] As the job 1020 is within the geofence 1005 of the job seeker 1010 and the job seeker 1010 is within the geofence 1015 of the job 1020, when details of the job are broadcast, they are received by the job seeker 1010, provided that the job seeker 910 (or employer) have not set other criteria preventing it from being received.

[00144] Figure 1 1 illustrates schematically a third exemplary configuration 1 100, where a geofence 1 105 is defined by around a job seeker 1 1 10, and a geofence 1 1 15 is defined around a job 1 120. This scenario is much like the second exemplary configuration 1000, but where the geofence 1 1 15 is much smaller (i.e. more localised).

[00145] As the job seeker 1 1 10 is not within the geofence 1 1 15 of the job 1 120, when details of the job 1120 are broadcast, they are not received by the job seeker 1 1 10, even though the job 1 120 is within the geofence 1105 of the job seeker 1 1 10. However, should the job seeker 1 1 10 travel into the geofence 11 15 of the job 1 120, the job seeker 1 1 10 will receive subsequent broadcasts relating to the job 1 120 if the job is still available.

[00146] In the embodiments described above, the jobseeker must be within the geofence of the job, and the job must be within the geofence of the jobseeker. In other embodiments, it may be sufficient that only one of the jobseeker or the job is within the geofence of the other.

In yet other embodiments, it may be sufficient that the geofences overlap.

[00147] While the above descriptions relate to a jobseeker physically being in a particular area, embodiments of the system may allow a jobseeker to virtually visit an area. This is particularly useful when a jobseeker is about to move to a different area, as it enables the jobseeker to be virtually present in that new area and receive broadcasts targeting that specific area.

[00148] In addition to enabling an employer to broadcast a job, and which jobseekers may listen, jobseekers may broadcast their availability which may be received by employers in a similar manner to that described above, with the rolls (broadcasting and listening) reversed.

[00149] In addition to enabling jobseekers find employment opportunities and apply for such positions, the system 100 is configured to assist jobseekers in relation to interviews, including arranging interviews, finding interview locations, and checking in to interviews.

[00150] A shared calendar may be provided between jobseekers and employers, enabling the jobseekers to select interview times directly in the calendar. In such case, the system 100 may be configured to pre-vet jobseekers prior to allowing them to schedule an interview. In other embodiments, the employer may pre-vet jobseekers, or select a group of candidates for further processing.

[00151 ] The system 100 may be configured to issue reminders to the job seeker about the interview, including reminders to leave on time. Similarly, a map function may be provided to guide the jobseeker to the interview. When close, augmented reality may be used to provide more detailed navigation to the jobseeker, which is particularly useful for those that have difficulty reading maps, or in crowded city areas. [00152] Figure 12 illustrates a screenshot 1200 of an augmented reality (AR) navigation screen as shown on the portable computing device 120, according to an embodiment of the present invention.

[00153] The AR navigation screen includes an image element 1205, corresponding to an image captured by the portable computing device 120 in real time, and a navigation overlay element 1210, which guides the job seeker with reference to the image.

[00154] In particular, the navigation overlay element 1210 is overlaid on the image such that it identifies the location of the interview, and may include other information, such as address, interview time, and the like.

[00155] The portable computing device 120 analyses the captured images, in real time and with reference to the geographic location of the portable computing device, to identify one or more structures (e.g. buildings) in the images. This may be performed by using object recognition, artificial intelligence, or any suitable means.

[00156] Once the structures in the image are identified, these are used to locate the interview location in the image. This can be performed using geometry based upon the known location of the portable computing device and the known location of the identified structures. The location of the interview, e.g. a building, is then marked using the overlay element 1210.

[00157] If the interview location is not in the image (and thus not in the field of view), the overlay element may include instruction data with reference to other locations. As an illustrative example, the instruction data may include directional prompts (e.g. turn to the left). When the interview location is ultimately shown on the screen, it may then be highlighted, as outlined above.

[00158] In addition to providing notifications and AR navigation using the portable computing device 120, the system may include smart glasses, on which the user may receive notifications, and/or navigate using AR. In such case, the smart glasses may be used in place of the portable computing device 120, and thus function in a manner similar to the portable computing device 120, or be coupled to the portable computing device 120, and thus work together with the portable computing device 120.

[00159] Figure 13 illustrates smart glasses 1300 of a location-based employment system, similar to the system 100, according to an embodiment of the present invention. The smart glasses 1300 may connect to a portable computing device, such as the device 120, and provide a user interface thereto. [00160] The smart glasses 1300 include a frame 1305, in which first and second lenses 1310 are provided. The lenses 1310 may be vision correction lenses, or neutral, and include a small heads-up display therein, which enables the display of content on one or both of the lenses 1310.

[00161 ] Figure 13 illustrates a notification 1315 being displayed on one of the lenses 1310, which in turn enables the wearer of the glasses 1300 to view the notification 1315 without needing to look at the portable computing device or otherwise.

[00162] The heads-up display is configured to display the notification 1315 in a semitransparent manner, to enable the user to still see his or her surroundings when using the heads-up display, thus enabling the notifications to be provided with minimum disruption to the user.

[00163] The glasses 1300 include a microphone (not illustrated) in the frame 1305, which enables the user to interact with the glasses using his or her voice. As an illustrative example, the system may be configured to allow the user to apply for jobs by verbal instruction (e.g. saying“yes” or“apply”). In such case, the system may apply for the job(s), as outlined above.

[00164] Figure 14 illustrates smart glasses 1400 of a location-based employment system, similar to the system 100, according to an alternative embodiment of the present invention.

[00165] The smart glasses 1400 are similar to the smart glasses 1300, but are configured to provide AR content, including AR-based navigation.

[00166] In particular, the smart glasses 1400 are configured to display information on the heads-up display of the lens 1310 in the form of a rendered image 1405, such that this information is overlaid on the real-world environment as perceived through the lens 1310.

[00167] This enables the smart glasses 1400 to provide AR content, and provide AR-based navigation, much like the portable computing device above. Accordingly, the user may be provided with navigation instructions as he or she is walking down the street, with minimal disruption and without having to look down to a smartphone or the like.

[00168] In order to provide AR-based navigation, the smart glasses 1400 may include sensors (not illustrated) in the frame 1305, including a camera, to identify a field of view of the glasses 1400, and inertial measurement sensors (such as gyroscopes and accelerometers to measure motion.

[00169] Figure 15 illustrates a schematic of a portion of a location-based employment system 1500 including the smart glasses 1400 and a portable computing device 1500, according to an embodiment of the present invention.

[00170] The smart glasses 1400 include a processor 1505, a memory 1510 coupled to the processor 1505, a local data interface 1515 coupled to the processor! 505, and a lens display 1520 coupled to the processor 1505.

[00171 ] The memory 1510 includes instruction code executable by the processor 1505 for generating and displaying images on the lens display 1520 to thereby provide either notifications, or AR functionality.

[00172] The smart glasses 1400 include a camera 1525, coupled to the processor 1505, for capturing a field of view of the smart glasses 1400 to assist in the positioning of the images on the lens display 1520 for AR. As outlined above, the glasses 1400 could also include various sensors for measuring motion, to provide such functionality.

[00173] Finally, the smart glasses 1400 include a microphone 1530, and a speaker 1535, both coupled to the processor 1505, and for receiving instructions from the user, or providing notifications to the user.

[00174] The local data interface 1515 enables the smart glasses 1400 to communicate with a corresponding local interface 1540 of the smartphone 1500, which in turn includes a processor 1545 coupled to the local data interface 1540, a memory 1550 coupled to the processor 1545, and a remote data interface 1555 coupled to the processor 1545.

[00175] The memory 1550 includes instruction code executable by the processor 1545 to enable the smartphone 1500 to interact with the smart glasses 1400, such as by providing instructions and data thereto, such as navigation instructions and AR data, and by providing instructions and data from the smart glasses 1500 to the smartphone 1500, such as verbal instructions from the user.

[00176] As an illustrative example, the smartphone 1500 may provide navigation instructions to the smart glasses 1400 using the local interfaces 1515,1540, which is then configured to display navigation information based thereon on the lens display 1520. The navigation instructions may be provided automatically in response to an interview being booked, for example.

[00177] Similarly, the smartphone 1500 may send a notification to the smart glasses 1400 using the local interfaces 1515,1540, which is then converted into image data, and displayed on the lends display 1520 as a notification. The notification can be associated with a noise from the speaker 1535, and a request for instructions for the user. The user may then verbally respond to the request, which is received by the microphone and processed.

[00178] The systems and methods described above may be configured to initially provide map-based navigation using the smartphone, and then provide AR based navigation when in proximity to the interview location. Such configuration provides the flexibility of map-based navigation, with the familiarity of AR based navigation, which much likens someone pointing the job-seeker in the right direction.

[00179] When arriving at the interview, the system is configured to automatically check in with the employer. In other words, a notification is provided to the employer that the jobseeker has arrived, without requiring the jobseeker to manually inform anybody of this.

[00180] This is performed according to location information from the portable computing device 120, a known location of the interview, and a calendar entry identifying the time of the interview. This may reduce the need for reception staff and the like, and is particularly useful in coordinating large numbers of interviews.

[00181 ] In addition to providing alerts and notifications to the job seeker from where they may apply for jobs, the system 100 may be configured to automatically apply for jobs on behalf of the job seeker 110. In some scenarios, the system may automatically apply for jobs that fulfil first criteria, and issue notifications in relation to jobs that fulfil second criteria.

[00182] Such configuration enables job seekers 110 to automatically apply for certain jobs (e.g. jobs that match their criteria very well), while still allowing other jobs (e.g. those with greater uncertainty) are still provided for review.

[00183] In some embodiments, the alerts and notifications are immediate where possible.

In alternative embodiments, the alerts and/or notifications may be queued and provided to the job seeker 1 10 at a later time. Such configuration is particularly useful when the portable computing device (e.g. phone) of the job seeker is out of data coverage, turned off, or it is undesirable to receive notifications or alerts at a particular time.

[00184] Data communicated to and from the server 130 is encrypted to provide data security. In one embodiment, the data is encrypted using triple layer security, where 1) the data is split into segments, and encrypted using blockchain, 2) passwords and other sensitive information is encrypted using randomised encryption keys, and 3) communication between the portable computing device 120 and the server 130, and the computing device 115 and the server 130, is encrypted using Transport Layer Security (TLS) in a HTTPS environment. [00185] While the above embodiments have been described with reference to employment, the skilled addressee will readily appreciate that the system may be adapted to suit other types of location-based advertising.

[00186] One illustrative example of where the system may be particularly useful is in advertising for real estate. In such case, the user (i.e. a potential purchaser) may enter criteria relating to a home or other type of real estate, such as dynamic or static location information, much like the data entered by the job seeker above. Alerts and notifications may then be issued when new properties enter the market that meet the user’s criteria.

[00187] Another illustrative example is advertising meeting groups for users of a particular interest or belief. In such case, the group meetings may be broadcast much like the jobs or real estate mentioned above, enabling travellers near the group to easily find the group and attend the meetings.

[00188] Yet another illustrative example is the advertising of goods and services. Special offers may be broadcast much like the jobs, real estate or meeting groups above, and users may be in control over the types of offers that they choose to receive using their preferences.

[00189] The word“broadcast” is used in the context of this patent specification functionally, rather than referring to a particular technology. The skilled addressee will readily appreciate that the broadcast defined herein may be achieved by using a plurality of point to point (unicast) connections.

[00190] Advantageously, the systems and methods described above enable the users of the system (e.g. job applicant or potential customer) to choose content that they are interested in, which in turn provides much more relevant content.

[00191 ] The systems and methods provide control to advertisers (e.g. employers) to choose a location of users, which in turn avoids receiving large amounts of applications or enquiries from users outside of the area.

[00192] The systems and methods make it much easier for job seekers to find and apply for jobs. Instead of having to actively search for jobs, the systems and methods may be used to automatically gather employment opportunities based upon location. As an illustrative example, a job seeker may walk down a street with friends, while the system is gathering information on employment opportunities even if the listeners phone is in his/her pocket.

[00193] Furthermore, the jobs may be applied for automatically, or with assistance of the system, by using predefined CV or resume data together with job application templates. [00194] The systems and methods may also provide navigation assistance to interview locations (or more generally), which reduces the likelihood that the job seeker becomes lost. Similarly, the job seeker may be automatically checked in to the interview, which reduces the need for reception staff.

[00195] In short, the methods and systems outlined above provide a streamlined interview process for both job seeker and employer.

[00196] In the present specification and claims (if any), the word ‘comprising’ and its derivatives including‘comprises’ and‘comprise’ include each of the stated integers but does not exclude the inclusion of one or more further integers.

[00197] Reference throughout this specification to ‘one embodiment’ or‘an embodiment’ means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, the appearance of the phrases ‘in one embodiment’ or ‘in an embodiment’ in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more combinations.

[00198] In compliance with the statute, the invention has been described in language more or less specific to structural or methodical features. It is to be understood that the invention is not limited to specific features shown or described since the means herein described comprises preferred forms of putting the invention into effect. The invention is, therefore, claimed in any of its forms or modifications within the proper scope of the appended claims (if any) appropriately interpreted by those skilled in the art.

Claims

1 . A location-based advertising method including:

receiving user data of a user of the plurality of users, the user data including: 1) a user geofence defining a geographic region and 2) one or more user preferences of the user; filtering the plurality of advertisements to generate one or more filtered advertisements for the users at least in part by determining that 1) the geographic location associated with the advertisement is within the geofence of the user and 2) is according to the user preferences; and

providing, to the users, and in response to filtering the plurality of advertisements, the one or more filtered advertisements for the users.

2. The method of claim 1 , wherein the advertisement is broadcast to the plurality of users according to their presence in an advertising geofence, the advertising geofence defining a geographic region.

3. The method of claim 1 , wherein the user geofence defines a dynamic geographic region around a physical location of the user.

4. The method of claim 3, wherein the dynamic geographic region is defined by a radius around the user.

5. The method of claim 3, wherein the physical location of the user is determined according to location data of a portable computing device of the user.

6. The method of claim 1 , wherein the advertisements comprise job advertisements, each advertisement including associated job data, the user data further comprising job seeker profile data, and the user geofence defining a geographic boundary inside which the user wishes to receive information about jobs, wherein the job advertisements are broadcast to areas in which an associated employer wishes to receive candidates for a job of the plurality of jobs.

7. The method of claim 6, wherein the user preferences include job preference data, and wherein filtering the advertisements comprises matching job advertisements with the users at least in part according to the job preference data.

8. The method of claim 7, wherein the job preference data includes one or more job criteria, such as one or more job titles or positions.

9. The method of claim 6, further including providing the information relating to the job in an alert or notification, wherein the alert or notification enables the user to apply for the job from the alert or notification.

10. The method of claim 9, wherein the alert or notification is provided to the user on smart glasses, wherein the user may apply to the job through interaction with the smart glasses, such as by verbal interaction.

1 1. The method of claim 6, wherein the jobseeker profile data includes standardised curriculum vitae (CV) or resume data, wherein the method further comprises: generating an application for the job based upon the standardised CV or resume data.

12. The method of claim 11 , wherein the step of generating the application for the job comprises inputting at least part of the standardised CV or resume data into a template associated with the job.

13. The method of claim 12, further comprising automatically applying for the job by automatically generating an application for the job based upon the standardised CV or resume data and automatically transmitting the application to the associated employer or an agent thereof.

14. The method of claim 6, further including generating an interview calendar associated with a job, and enabling the user to select a time in the calendar for an interview.

15. The method of claim 6, further including generating a newsfeed based upon the user’s previous interactions, such as applied for jobs, wherein the newsfeed may include product recommendations, business recommendations, and/or recently added positions.

16. The method of claim 6, further including receiving confirmation of an interview associated with an applied for job, and providing navigation assistance to the user for the interview.

17. The method of claim 16, wherein the navigation assistance includes augmenting navigation data over an image of an area in proximity to an interview location, wherein the navigation data includes data identifying the interview location in the image data.

18. A location-based advertising system including at least one computing device configured to:

receive advertising data relating to a plurality of advertisements, each advertisement broadcast to a plurality of users and associated with a geographic location; receive user data of a user of the plurality of users, the user data including: 1) a user geofence defining a geographic region and 2) one or more user preferences of the user;

19. A location-based employment matching method including:

receiving job data relating to a plurality of jobs, the job data including a job geofence defining a geographic boundary inside which an associated employer wishes to receive candidates for a job of the plurality of jobs;

20. A location-based employment matching system including at least one remote server, the remote server configured to:

receive, on a data interface, job seeker profile data relating to a plurality of job seekers, the job seeker profile data including a jobseeker geofence defining a geographic boundary inside which a jobseeker of the plurality of jobseekers wishes to receive information about jobs; automatically match the job with the jobseeker at least in part by determining that the jobseeker is within the job geofence and the job is within the jobseeker geofence; and

providing, to the job seeker and on a portable computing device, and in response to matching the job with the job seeker, information relating to the job.