WO2020000873A1

WO2020000873A1 - Poster generating method and poster generating system

Info

Publication number: WO2020000873A1
Application number: PCT/CN2018/115858
Authority: WO
Inventors: 朱炯
Original assignee: 深圳春沐源控股有限公司
Priority date: 2018-06-29
Filing date: 2018-11-16
Publication date: 2020-01-02
Also published as: CN109034950A

Abstract

A poster generating method and a poster generating system, the poster generating method comprising: receiving a poster generating request (S102); acquiring user information and order information of a user (S104); and generating a recommended poster according to the user information and order information (106). In the described method, the recommended poster comprises user information, such as a user avatar, name, etc., thereby increasing the credibility of recommending the poster; additionally, the poster is generated according to order information, which guarantees that products recommended to a user are definitely types of products which the user has already purchased, thus increasing the authenticity of recommending the poster. Therefore, by means of increasing the credibility and authenticity of a recommended poster, the effect on the sales promotion of the posters is also improved.

Description

Poster generation method and poster generation system

This application claims priority from a Chinese patent application filed on June 29, 2018 with the Chinese Patent Office, application number 201810694962.X, and the invention name is "Poster Generation Method and Poster Generation System", the entire contents of which are incorporated herein by reference. Applying.

Technical field

The present invention relates to the field of electronic information technology, and in particular, to a poster generation method and a poster generation system.

Background technique

With the rise of e-commerce, in order to attract more customers' attention and promote customer consumption, a variety of promotional methods have been adopted by merchants. Common promotion methods include promotion through reposting, and merchants give certain benefits based on customer reposting behavior. In order to encourage consumers to actively forward and drive more people to consume, merchants will also record the sales volume based on the forwarding behavior of specific customers, and then reward specific merchants again. Another promotion method is more intuitive. After the customer completes an order or performs a specific operation, the system prompts the user whether to generate a poster. The user forwards the poster to a channel such as a circle of friends to get a specific reward.

For example, a poster plug-in operation process includes: the system can generate a dedicated QR code for each fan who follows the service number; invite friends to identify the QR code to follow after sharing, and get points; their friends then perform the QR code Generation and sharing invite others to follow, while friends get points, this fan can still get points, forming a secondary income; points can be redeemed for gifts at the end.

Compared with traditional marketing solutions, the use of electronic posters makes customer endorsements more intuitive, weakens marketing attributes, and enhances the fun of shopping. However, the current electronic poster marketing solution has a fixed user template, and large-screen swiping over a period of time will cause user dislike. , Can not achieve the effect of promoting consumption, at the same time the fixed poster template lacks new ideas and personality, the promotion effect is not ideal.

Summary of the invention

In order to solve at least one of the above technical problems, an embodiment of the first aspect of the present invention proposes a poster generation method.

The embodiment of the second aspect of the present invention also provides a poster generation system.

In view of this, according to an embodiment of the first aspect of the present invention, the present invention proposes a poster generating method, including: receiving a poster generating request; obtaining user information and order information of a user; and generating a recommended poster based on the user information and order information .

The poster generation method provided by the present invention can generate a recommendation poster according to user information and order information after receiving a poster generation request, so that the recommended poster first has user information, such as a user's avatar and name, thereby improving the credibility of the poster recommendation. The poster is generated based on the order information. This ensures that the product recommended by the user must be a product that the user has already purchased, thereby ensuring the authenticity of the recommendation, and improving the credibility and authenticity of the recommended poster to promote poster sales. Effect. Specifically, for example, the poster generation method can be used for a terminal device. When a user completes an order, a poster generation button can be automatically displayed on the terminal device. The user can automatically complete the production of a recommended poster by touching the button, and the user can then share it externally. Recommended poster.

In addition, the method for generating a poster in the foregoing embodiment provided by the present invention may also have the following additional technical features:

In the above technical solution, preferably, generating a recommendation poster based on user information and order information specifically includes: obtaining product information of all products in the order information; selecting product information of at least one product and obtaining recommendation information of the selected product; The product information, recommendation information, and user information of the selected product generate a recommendation poster.

In this technical solution, all or part of the products in the order information can be selected to generate a recommendation poster for recommendation, which improves the flexibility of the recommendation. For example, the user can select a single product to make a poster for recommendation, and can also select all products for the entire order. The poster is recommended; at the same time, when recommending the product, it will automatically obtain the recommendation information corresponding to the recommended product, and finally generate a recommendation poster based on the recommendation information. The recommendation information can be either the default setting or the user's own setting. Make the recommendation poster more personalized and facilitate the promotion of goods.

In any of the above technical solutions, preferably, it further comprises: judging whether the user image in the user information is a person image, and issuing a prompt notification if the user image is not a person image.

In this technical solution, the user information also includes a user image (for example, a user's avatar picture). When it is determined that the user image is not a person image, a reminder notification is issued to the user to remind the user to replace his own user image. If the recommended poster contains the user The real person image can enhance the authenticity of this recommendation, help promote the promotion of the product, and also facilitate other users to identify the creator of the recommended poster.

In any of the above technical solutions, preferably, the method further includes: obtaining mall entrance information corresponding to the order information; and generating a recommendation poster according to the user information, the order information, and the mall entrance information.

In this technical solution, the final recommendation poster also includes mall entry information (such as a QR code or URL link) corresponding to the order information, so that other users can quickly enter the mall where the product was purchased through the recommendation poster to find Corresponding products, improve the efficiency of purchasing behavior.

In any of the above technical solutions, preferably, the method further includes: when acquiring notification information of other users completing a preset operation based on the recommended poster, sending the notification information and updating the user information of the user according to the preset operation.

In this technical solution, when other users complete preset operations (such as browsing or purchasing) through recommended posters, they will receive relevant notification information. After that, they can send notification information to users based on the notification information to inform users of other users' related operations. At the same time, the user information of the user can also be updated according to the preset operations of other users, such as giving the user relevant points or rewards.

An embodiment of the second aspect of the present invention provides a poster generating system, including: an information receiving module for receiving a poster generating request; the information receiving module is further used for obtaining user information and order information of a user; a memory storing executable instructions ; At least one processor configured to execute executable instructions to: generate a recommendation poster based on user information and order information.

The poster generation system provided by the present invention can generate a recommendation poster based on user information and order information after receiving a poster generation request, so that the recommended poster first has user information, such as a user's avatar and name, thereby enhancing the credibility of the poster recommendation. The poster is generated based on the order information. This ensures that the product recommended by the user must be a product that the user has already purchased, thereby ensuring the authenticity of the recommendation, and improving the credibility and authenticity of the recommended poster to promote poster sales. Effect. Specifically, for example, when a user completes an order, a poster generation button can be automatically displayed on the terminal device, the user can automatically complete the production of a recommended poster by touching the button, and then the user can share the recommended poster to the outside.

In addition, the poster generating system in the foregoing embodiment provided by the present invention may also have the following additional technical features:

In the above technical solution, preferably, at least one processor executes executable instructions to specifically complete the following steps: obtaining product information of all products in the order information; selecting product information of at least one product and acquiring recommendation information of the selected product; Generate a recommendation poster based on the product information, recommendation information, and user information of the selected product.

In any of the above technical solutions, preferably, it further includes: a prompt notification module; at least one processor further executes executable instructions to complete the following steps: determine whether the user image in the user information is a person image, if the user image is not a person image The control prompt notification module sends a prompt notification.

In any of the above technical solutions, preferably, the at least one processor further executes executable instructions to complete the following steps: obtaining the mall entrance information corresponding to the order information; and generating a recommendation poster according to the user information, the order information, and the mall entrance information.

In any of the above technical solutions, preferably, it further includes: an information reminding module; at least one processor further executes executable instructions to complete the following steps: when the information receiving module obtains notification that other users have completed the preset operation based on the recommended poster After the information, the control information reminding module sends out a notification message and updates the user information of the user according to a preset operation.

Additional aspects and advantages of the invention will become apparent in the following description or will be learned through practice of the invention.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and / or additional aspects and advantages of the present invention will become apparent and easily understood from the description of the embodiments in conjunction with the following drawings, in which:

1 is a schematic flowchart of a poster generating method according to an embodiment of the present invention;

FIG. 2 is a schematic block diagram of a poster generation system according to an embodiment of the present invention.

detailed description

In order to understand the above-mentioned objects, features, and advantages of the present invention more clearly, the present invention is further described in detail below with reference to the accompanying drawings and specific embodiments. It should be noted that, in the case of no conflict, the embodiments of the present application and the features in the embodiments can be combined with each other.

In the following description, many specific details are set forth in order to fully understand the present invention. However, the present invention can also be implemented in other ways than those described herein. Therefore, the protection scope of the present invention is not limited to the specifics disclosed below. Limitations of Examples.

The following describes a poster generation method and a poster generation system according to some embodiments of the present invention with reference to FIGS. 1 and 2.

As shown in FIG. 1, the present invention provides a poster generating method, including the following steps:

S102: Receive a poster generation request;

S104: Acquire user information and order information of the user;

S106: Generate a recommendation poster according to the user information and the order information.

The poster generation method provided by the present invention can generate a recommendation poster according to user information and order information after receiving a poster generation request, so that the recommended poster first has user information, such as a user's avatar and name, thereby improving the credibility of the poster recommendation. The poster is generated based on the order information. This ensures that the product recommended by the user must be a product that the user has already purchased, thereby ensuring the authenticity of the recommendation, and improving the credibility and authenticity of the recommended poster to promote poster sales. Effect. Specifically, for example, when a user completes an order, a poster generation button can be automatically displayed on the terminal device, the user can automatically complete the production of a recommended poster by touching the button, and then the user can share the recommended poster to the outside.

In an embodiment of the present invention, preferably, the step of generating a recommendation poster according to the user information and the order information specifically includes: obtaining the product information of all the products in the order information; selecting the product information of at least one product and acquiring the selected product's Recommendation information; generate recommendation posters based on the product information, recommendation information, and user information of the selected product.

In this embodiment, all or part of the products in the order information can be selected to generate a recommendation poster for recommendation, which improves the flexibility of the recommendation. For example, the user can select a single product to make a poster for recommendation, and can also select all products for the entire order. The poster is recommended; at the same time, when recommending the product, it will automatically obtain the recommendation information corresponding to the recommended product, and finally generate a recommendation poster based on the recommendation information. The recommendation information can be either the default setting or the user's own setting. Make the recommendation poster more personalized and facilitate the promotion of goods.

In an embodiment of the present invention, preferably, the method further includes: judging whether the user image in the user information is a person image, and issuing a prompt notification if the user image is not a person image.

In this embodiment, the user information also includes a user image (for example, a user's avatar picture). When it is determined that the user image is not a person image, a reminder notification is issued to the user to remind the user to replace his own user image. The real person image can enhance the authenticity of this recommendation, help promote the promotion of the product, and also facilitate other users to identify the creator of the recommended poster.

In an embodiment of the present invention, preferably, the method further includes: obtaining mall entrance information corresponding to the order information; and generating a recommendation poster according to the user information, the order information, and the mall entrance information.

In this embodiment, the finally-formed recommendation poster also includes mall entry information (such as a QR code or URL link) corresponding to the order information, so that other users can quickly enter the mall where the product was purchased through the recommendation poster to find Corresponding products, improve the efficiency of purchasing behavior.

In an embodiment of the present invention, preferably, the method further includes: when acquiring notification information of other users completing a preset operation based on the recommended poster, sending the notification information and updating the user information of the user according to the preset operation.

In this embodiment, when other users complete a preset operation (such as browsing or purchasing) through a recommendation poster, they will receive relevant notification information, and then may send a notification message to the user according to the notification information to inform the user of other users' related operations. At the same time, the user information of the user can also be updated according to the preset operations of other users, such as giving the user relevant points or rewards.

In one embodiment of the present invention, the poster generation method may be used for a terminal device. An electronic poster generation button is configured on a user's interface for product evaluation, and a user's trigger operation on the generation button is received, and then user information and order information corresponding to the product evaluation are obtained. ; Receive user's operation instructions for order information; Generate recommendation posters based on user information and operation instructions.

The above poster generation method may specifically include the following steps:

Step 1: Receive the user's trigger instruction on the poster generation button to obtain user information; after the order is completed (such as delivery completion, to ensure that the user signs the product), a poster generation button can be generated on the product evaluation interface;

Step 2: Obtain the order information corresponding to the poster generation button and receive the user's operation options for the order information. Among them, the user may purchase multiple items on an order. After the user triggers the poster generation button, the order information is pushed and the user can choose One of the products in the order is endorsed, and multiple or all products can be selected for endorsement. Through this step, on one hand, the authenticity of the poster can be guaranteed (only for products that have been consumed), and on the other hand, the operability of the poster endorsement can be improved;

Step 3: Generate a poster based on user information (such as account information) and operation instructions. If the user selects cherry tomatoes, a poster similar to "I speak for Chun Muyuan cherry tomatoes" can be generated. The poster contains mall information and user identification information. Based on user information, such as generating two-dimensional code, such as account information (user name, etc.), other users can perform relevant operations (such as browsing the mall or purchasing products) through the poster to perform relevant operations.

In the above steps, preferably, the image information in the user information (such as WeChat image obtained by WeChat store) can be obtained, the image can be loaded into the poster, and an electronic poster can be generated to improve the credibility of the promotion; the image can also be processed. Recognition, if it is detected that it is not a person image, the user may be prompted to replace it. By prompting users to upload their own images to make posters, and can increase the credibility of posters.

In the above steps, preferably, the poster user's trigger operation based on the poster is obtained, and the poster user is rewarded based on a preset reward rule. After other users complete certain preset operations through the recommended posters, such as browsing the mall or purchasing products, the users who recommend the posters can be rewarded according to the behavior of other users.

The poster generation method provided by the present invention can be used for promotion in an electronic mall, and is particularly targeted at the e-commerce business. An electronic poster generation button is configured on the user evaluation interface to improve the authenticity and interest of the electronic promotion poster. When the completion of the order is detected, a poster trigger button is generated to obtain the order information for the user to choose to make a poster, which improves the authenticity of the poster promotion on the one hand, promotes the sales of the product, and on the other hand improves the user experience.

As shown in FIG. 2, the present invention also provides a poster generation system 2 including: an information receiving module for receiving a poster generation request; the information receiving module 206 is also used for obtaining user information and order information of a user; Instruction memory 202; at least one processor 204, configured to execute executable instructions to: generate a recommendation poster according to user information and order information.

The poster generation system 2 provided by the present invention can generate a recommendation poster based on user information and order information after receiving a poster generation request, so that the recommended poster first has user information, such as a user's avatar, name, etc., thereby improving the availability of poster recommendations. Reliability. Secondly, the poster is generated based on the order information. This guarantees that the product recommended by the user must be a product that the user has already purchased, thereby ensuring the authenticity of the recommendation. By promoting the credibility and authenticity of the recommended poster, the poster promotion is enhanced. The effect of sales. Specifically, for example, when a user completes an order, a poster generation button can be automatically displayed on the terminal device, the user can automatically complete the production of a recommended poster by touching the button, and then the user can share the recommended poster to the outside.

In one embodiment of the present invention, preferably, at least one processor executes executable instructions to specifically complete the following steps: obtaining the commodity information of all the commodities in the order information; selecting the commodity information of at least one commodity and acquiring the information of the selected commodity Recommendation information; generate recommendation posters based on the product information, recommendation information, and user information of the selected product.

In an embodiment of the present invention, preferably, as shown in FIG. 2, the method further includes: a notification notification module 208; at least one processor 204 further executes executable instructions to complete the following steps: determining whether the user image in the user information is For a person image, if the user image is not a person image, the control prompt notification module 208 sends a notification notification.

In this embodiment, the user information also includes a user image (for example, a user's avatar picture). When it is determined that the user image is not a person image, a reminder notification is issued to the user to remind the user to replace his own user image. If the recommendation poster includes the user The real person image can enhance the authenticity of this recommendation, help promote the promotion of the product, and also facilitate other users to identify the creator of the recommended poster.

In one embodiment of the present invention, preferably, the at least one processor further executes executable instructions to complete the following steps: obtaining the mall entry information corresponding to the order information; and generating a recommendation poster according to the user information, the order information, and the mall entry information .

In an embodiment of the present invention, preferably, as shown in FIG. 2, it further includes: an information reminder module 210; at least one processor 204 also executes executable instructions to complete the following steps: when the information receiving module 206 obtains other users After the notification information of the preset operation based on the recommended poster is completed, the control information reminding module 210 sends out the notification information and updates the user information of the user according to the preset operation.

In the present invention, the term "plurality" refers to two or more than two unless explicitly defined otherwise. The terms "installation", "connected", "connected", "fixed" and the like should be understood in a broad sense. For example, "connected" can be a fixed connection, a detachable connection, or an integral connection; "connected" can It is directly connected or indirectly connected through an intermediate medium. For those of ordinary skill in the art, the specific meanings of the above terms in the present invention can be understood according to specific situations.

In the description of this specification, the description of the terms “one embodiment”, “some embodiments”, “specific embodiments” and the like means that specific features, structures, materials, or characteristics described in conjunction with the embodiment or example are included in the present invention In at least one embodiment or example. In this specification, the schematic expressions of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

The above are only preferred embodiments of the present invention, and are not intended to limit the present invention. For those skilled in the art, the present invention may have various modifications and changes. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall be included in the protection scope of the present invention.

Claims

A poster generation method, comprising:

Receiving a poster generation request;

Get user information and order information for users;

Generating a recommendation poster according to the user information and the order information.
The poster generating method according to claim 1, wherein the generating a recommended poster based on the user information and the order information specifically comprises:

Obtaining product information of all products in the order information;

Selecting product information of at least one of the products and obtaining recommendation information of the selected product;

And generating the recommendation poster according to the selected product information of the product, the recommendation information, and the user information.
The poster generation method according to claim 1, further comprising:

Determine whether the user image in the user information is a person image, and issue a prompt notification if the user image is not a person image.
The method for generating a poster according to any one of claims 1 to 3, further comprising:

Acquiring mall entrance information corresponding to the order information;

Generating the recommendation poster according to the user information, the order information, and the mall entrance information.
The poster generating method according to claim 4, further comprising:

When notification information is obtained that other users have completed the preset operation based on the recommended poster, the notification information is issued and the user information of the user is updated according to the preset operation.
A poster generation system, comprising:

An information receiving module for receiving a poster generation request;

The information receiving module is further configured to obtain user information and order information of a user;

Memory for executable instructions;

At least one processor configured to execute the executable instructions to:

Generating a recommendation poster according to the user information and the order information.
The poster generation system according to claim 6, wherein the at least one processor executes the executable instructions to specifically complete the following steps:

Obtaining product information of all products in the order information;

Selecting product information of at least one of the products and obtaining recommendation information of the selected product;

And generating the recommendation poster according to the selected product information of the product, the recommendation information, and the user information.
The poster generation system according to claim 6, further comprising:

Prompt notification module;

The at least one processor also executes the executable instructions to complete the following steps:

Determine whether the user image in the user information is a person image, and if the user image is not a person image, control the prompt notification module to issue a prompt notification.
The poster generation system according to any one of claims 6 to 8, wherein the at least one processor further executes the executable instructions to complete the following steps:

Acquiring mall entrance information corresponding to the order information;

Generating the recommendation poster according to the user information, the order information, and the mall entrance information.
The poster generation system according to claim 9, further comprising:

Information reminder module;

The at least one processor also executes the executable instructions to complete the following steps:

After the information receiving module obtains notification information that other users have completed a preset operation based on the recommended poster, the information receiving module is controlled to issue notification information and update user information of the user according to the preset operation.