WO2020000205A1 - Group pushing method and device, computer device, and computer-readable storage medium - Google Patents

Group pushing method and device, computer device, and computer-readable storage medium Download PDF

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Publication number
WO2020000205A1
WO2020000205A1 PCT/CN2018/092929 CN2018092929W WO2020000205A1 WO 2020000205 A1 WO2020000205 A1 WO 2020000205A1 CN 2018092929 W CN2018092929 W CN 2018092929W WO 2020000205 A1 WO2020000205 A1 WO 2020000205A1
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WO
WIPO (PCT)
Prior art keywords
user
community
information
interest
pushing
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PCT/CN2018/092929
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French (fr)
Chinese (zh)
Inventor
范春林
赵福均
邓仁坚
Original Assignee
深圳市爱的网络科技有限公司
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Application filed by 深圳市爱的网络科技有限公司 filed Critical 深圳市爱的网络科技有限公司
Priority to PCT/CN2018/092929 priority Critical patent/WO2020000205A1/en
Publication of WO2020000205A1 publication Critical patent/WO2020000205A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • GPHYSICS
    • G16INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR SPECIFIC APPLICATION FIELDS
    • G16CCOMPUTATIONAL CHEMISTRY; CHEMOINFORMATICS; COMPUTATIONAL MATERIALS SCIENCE
    • G16C99/00Subject matter not provided for in other groups of this subclass

Definitions

  • the present invention belongs to the field of communication technology, and in particular, to a community push method, device, computer device, and computer-readable storage medium.
  • the community push in various social software is generally: recommending a community to a user according to the interest tags or personality tags set by the user. If the user does not modify the interest tags or personality tags, the recommended social network cannot be updated to the user. group.
  • An embodiment of the present invention provides a community push method, which aims to solve the problem that the community push method in the prior art has a single and fixed community push method, and often the problem that the community push that is of interest to the user is not timely.
  • a method for pushing a community includes:
  • a community matching the user interest information is determined and pushed to the user.
  • An embodiment of the present invention further provides a community pushing device, where the device includes:
  • a collection unit for collecting behavior data of a user, and determining user interest information based on the behavior data of the user;
  • a pushing unit is configured to determine a community matching the user's interest information and push it to the user.
  • An embodiment of the present invention further provides a computer device.
  • the server includes a processor, and the processor is configured to implement the steps of the community pushing method described above when executing a computer program stored in a memory.
  • An embodiment of the present invention further provides a computer-readable storage medium storing a computer program (instruction) thereon, and when the computer program (instruction) is executed by a processor, the steps of the community pushing method described above are implemented.
  • the community pushing method provided in the embodiment of the present invention determines user interest information by collecting user behavior data, and further determines a community matching the user interest information and pushes it to the user, which not only can promptly push the interested community to the user, And it can provide users with accurate interest community push, which makes communication and cohesion between communities and community users stronger, improves user experience, and makes community push more intelligent.
  • FIG. 1 is a network architecture diagram of a community push method according to an embodiment of the present invention
  • FIG. 2 is an implementation flowchart of a community push method according to an embodiment of the present invention
  • FIG. 3 is an implementation flowchart of another community pushing method according to an embodiment of the present invention.
  • FIG. 4 is a flowchart of implementing another community push method according to an embodiment of the present invention.
  • FIG. 5 is a schematic structural diagram of a community pushing device according to an embodiment of the present invention.
  • FIG. 6 is a schematic structural diagram of another community pushing device according to an embodiment of the present invention.
  • FIG. 7 is a schematic structural diagram of another community pushing device according to an embodiment of the present invention.
  • FIG. 8 is a schematic structural diagram of an acquisition unit according to an embodiment of the present invention.
  • FIG. 9 is a schematic structural diagram of a push unit according to an embodiment of the present invention.
  • the community pushing method determines user interest information by collecting user behavior data, and further determines a community that matches the user's interest information and pushes it to the user, which can timely provide users with accurate interest community pushing. Make communication and cohesion between communities and community users stronger, improve user experience, and make community push more intelligent.
  • FIG. 1 shows a network architecture diagram of a community push method according to an embodiment of the present invention.
  • the community push method is implemented by a social server 10 and at least one client running on a smart terminal 20.
  • the smart terminal 20 includes, but is not limited to, a smart phone, a computer, a personal digital assistant, a tablet device, and the like.
  • a user may communicate with the social server 10 through an APP (Application, application) in the smart terminal 20 or a web page provided by the social server 10.
  • APP Application, application
  • the smart terminal 20 and the social server 10 may be connected through a local area network of a wired or wireless network, or a CDMA (Code Division Multiple Access (Code Division Multiple Access), GPRS (General Packet Radio Service), CDPD (Cellular Digital Packet Data, cellular digital packet data exchange network) and other network standards for wireless wide area networks for communication connections.
  • CDMA Code Division Multiple Access
  • GPRS General Packet Radio Service
  • CDPD Cellular Digital Packet Data, cellular digital packet data exchange network
  • FIG. 2 shows a flowchart of implementing a community push method according to an embodiment of the present invention. The details are as follows.
  • the community push method includes:
  • step S101 behavior data of a user is collected, and user interest information is determined according to the behavior data of the user.
  • the behavior data of the user includes a click rate, a search rate, a like rate, a retweet rate, a comment rate, a browsing time, and the like.
  • the user interest information includes user text interest, user picture interest, user audio, application program (APP), and the like.
  • the user's text interests are such as: topics, stars, articles, hobbies, etc. that the user is interested in; user picture interests, such as still pictures, dynamic pictures, etc .; user audio such as music, movies, games, etc.
  • step S102 a community matching the user interest information is determined and pushed to the user.
  • the community generally includes some basic information, such as the name of the community, the type of the community, the number of the community, and the location of the community.
  • the community can also publish information such as text, pictures, videos, audio, geographic location information, and APP. Therefore, it can be understood that the community matching the user interest information may be a community whose basic information or community content matches the user interest information.
  • the community matching the user interest information may be a community with a high similarity between the community name and the user interest information, or a community with a high similarity between the community type and the user interest information, or a text, picture, Video, audio, APP and other communities with high similarity to user interest information.
  • a mobile phone user searches for “climbing” multiple times in a social APP, and pushes the basic information of the community in the social APP or a community including “climbing” in the community content to the mobile phone user.
  • a computer user who likes a small video of "I am a singer” in a social APP can push a community that has posted a video or music of "I am a singer” to the computer user.
  • the community related to "I am a singer” can also be pushed to computer users, for example, the community name includes "Zhang Jie", or the community in which the audio related to "Zhang Jie” is posted to the computer user .
  • the community pushing method provided in the embodiment of the present invention determines user interest information by collecting user behavior data, and further determines a community matching the user interest information and pushes it to the user, which not only can promptly push the interested community to the user, And it can provide users with accurate interest community push, which makes communication and cohesion between communities and community users stronger, improves user experience, and makes community push more intelligent.
  • step S101 includes:
  • the degree of preference of the user to the user interest information is acquired.
  • the degree of preference of the user to the user's interest information may be determined by the frequency of searching for the interest information, the browsing time, the number of views, the number of likes, and the like.
  • the above step S102 includes:
  • a community corresponding to the user's degree of preference is determined according to the user's degree of preference information about the user's interest, and pushed to the user.
  • the community ’s basic information or community content including the “men ’s marathon” is pushed to the user;
  • the user has searched the "One Piece” anime for the most number of times, and pushes the community including "One Piece” in the basic information or content of the community to the user.
  • the user will be pushed to the user with the community's basic information or the community including "Huawei” in the community content.
  • the corresponding communities can also be pushed to the users in order according to the user's preference level for the user's interest information, which is not specifically limited.
  • the community pushing method provided by the embodiment of the present invention improves the accuracy of the user's interest community push by pushing the community corresponding to the user's like level to the user according to the obtained user's preference level for the user's interest information.
  • the degree, the corresponding community can be pushed to the user in time according to the user's preference for different user interests, which enhances the cohesion between the users in the community.
  • step S101 includes:
  • the user interest includes at least one, and the at least one interest is scored according to a preset scoring rule.
  • the preset scoring rules include a plus point rule and a minus point rule.
  • the bonus rules include, for example, 2 points for A interest, 3 points for A interest, and 1 point for browsing A interest over a preset time.
  • the preset time can also be 1 minute, 2 minutes, 3 minutes, etc. , Not specifically limited.
  • the points reduction rules include, for example, a negative 3 points reduction in interest for A ’s interest; 2 points reduction for interest in canceling A ’s interest, etc., which are not limited in detail. The value of the plus and minus points listed above.
  • the user interest information may include a plurality of interests, and as long as the interest exceeds a preset scoring threshold, it may be determined as the user interest information.
  • the preset scoring threshold may be 20 points, 25 points, 30 points, 40 points, 50 points, and the like, which are not specifically limited.
  • the method for pushing a community is to score user interests according to a preset scoring rule and determine user interests that exceed a preset scoring threshold as user interest information, which is convenient for users.
  • a preset scoring rule determines user interests that exceed a preset scoring threshold as user interest information, which is convenient for users.
  • multiple communities corresponding to the user's interest information that satisfies the rating are pushed to the user, preventing the user's interest in the community from being missed, and meeting the user's multi-interest community needs.
  • step S102 further includes:
  • the geographic location information includes longitude and latitude; it may also be a specific location, for example, No. 368 Youyi Avenue, Wuchang District, Wuhan City, Hubei City, No. 35, Zhongguancun South Street, Beijing, etc.
  • the community is pushed to the user.
  • the preset distance threshold includes 10 meters, 50 meters, 100 meters, 200 meters, 500 meters, 1 kilometers, 2 kilometers, etc., and is not specifically limited.
  • mobile APP user A has the most frequent view of the "men's marathon” at 10 times per day.
  • the community information including the "men's marathon” is included in the basic information or content of the community, and the distance from user A is less than The 500-meter community was pushed to user A.
  • the community pushing method provided by the embodiment of the present invention facilitates selection of interests within a certain distance range by pushing to the user a community whose distance to the user's geographic location information is less than a preset distance threshold and which matches the user's interest information communities, which are convenient for offline interaction and enhance the cohesion between users in the same area.
  • FIG. 3 shows a flowchart for implementing another method for pushing a community according to an embodiment of the present invention.
  • the difference from the method for pushing a community shown in FIG. 2 is that before step S102, the method further includes:
  • step S201 a community with the best activity is obtained according to the community activity.
  • the community activity includes a community activity score, and the community activity is judged according to the score level, such as a low-activity community with a total score of 30 or less; the score is 30 A community with a score of -50 is a moderately active community; a community with a high score of 50-70 is a high-activity community; a community with a score of 70 or more is a super-activity community, etc., and so on.
  • the community with the best activity is the community with the highest activity score.
  • the community activity can be determined according to the number of contents posted by the community, the number of people in the community, and the rate of community likes. For example, if the community posts a text message, the activity score will increase by 1 point; for every 10 people in the community, the corresponding activity value will increase by 2 points; if the community releases a music, the activity score will increase by 3 points; When the community likes it once, the activity score is increased by 5 points.
  • the group with the highest cumulative statistical activity score is the community with the last activity.
  • step S102 includes:
  • step S202 the community with the highest activity level and the community matching the user's interest information are pushed to the user.
  • the community that includes “mountain climbing” in the basic information or content of the social app and pushes the highest activity score to the mobile phone user.
  • the method for pushing a community provided by the embodiment of the present invention pushes a community that matches the user's interest information and has the best community activity to the user.
  • Group filtering can realize the intelligent degree of community push, and improve the efficiency of communication between users in the community; meanwhile, further increase the community's active level.
  • FIG. 4 shows a flowchart for implementing another method for pushing a community according to an embodiment of the present invention.
  • the difference from the method for pushing a community shown in FIG. 2 is that before step S102, the method further includes:
  • step S301 user-defined information and user signature information are acquired.
  • the user-defined information includes a mood posted by the user, a set label, a user description, a user note, and the like;
  • the user signature information includes text information, symbol information, and picture information, such as a user's personal signature, and the like, specifically Be limited.
  • step S302 keywords are extracted according to the user-defined information and the user signature information.
  • the keywords are information content that can be summarized by the user to the greatest extent, and include Chinese, English, and symbols.
  • step S102 includes:
  • step S303 a community matching the user interest information and keywords is determined and pushed to the user.
  • the personality signature set by the user is "Can you recommend an excellent horror movie, the drama is deserted, and it is best to be an American drama", and the video you have viewed for more than 1 hour is "Vampire Diary”, you can include “Vampire” or The community of "American Drama Vampire” was pushed to this user.
  • the community pushing method provided in the embodiment of the present invention extracts keywords obtained from user-defined information and user signature information, and pushes a community matching the user interest information and keywords to the user.
  • FIG. 5 is a schematic structural diagram of a community pushing device 400 according to an embodiment of the present invention. For ease of description, only a part related to the embodiment of the present invention is shown.
  • the social pushing device 400 includes:
  • the collecting unit 410 is configured to collect behavior data of a user, and determine user interest information according to the behavior data of the user.
  • the behavior data of the user includes a click rate, a search rate, a like rate, a retweet rate, a comment rate, a browsing time, and the like.
  • the user interest information includes user text interest, user picture interest, user audio, application program (APP), and the like.
  • the user's text interests are such as: topics, stars, articles, hobbies, etc. that the user is interested in; user picture interests, such as still pictures, dynamic pictures, etc .; user audio such as music, movies, games, etc.
  • the pushing unit 420 is configured to determine a community matching the user's interest information and push it to the user.
  • the community generally includes some basic information, such as the name of the community, the type of the community, the number of the community, and the location of the community.
  • the community can also publish information such as text, pictures, videos, audio, geographic location information, and APP. Therefore, it can be understood that the community matching the user interest information may be a community whose basic information or community content matches the user interest information.
  • the community matching the user interest information may be a community with a high similarity between the community name and the user interest information, or a community with a high similarity between the community type and the user interest information, or a text, picture, Video, audio, APP and other communities with high similarity to user interest information.
  • a mobile phone user searches for “climbing” multiple times in a social APP, and pushes the basic information of the community in the social APP or a community including “climbing” in the community content to the mobile phone user.
  • a computer user who likes a small video of "I am a singer” in a social APP can push a community that has posted a video or music of "I am a singer” to the computer user.
  • the community related to "I am a singer” can also be pushed to computer users, for example, the community name includes "Zhang Jie", or the community in which the audio related to "Zhang Jie” is posted to the computer user .
  • the community pushing device determines user interest information by collecting user behavior data, and further determines a community that matches the user interest information and pushes it to the user. Not only can the interested community be pushed to the user in time. And it can provide users with accurate interest community push, which makes communication and cohesion between communities and community users stronger, improves user experience, and makes community push more intelligent.
  • the above-mentioned acquisition unit 410 includes:
  • the obtaining subunit 411 is configured to obtain a user's preference level for the user's interest information.
  • the degree of preference of the user to the user's interest information may be determined by the frequency of searching for the interest information, the browsing time, the number of views, the number of likes, and the like.
  • the pushing unit 420 includes:
  • a community corresponding to the user's preference is determined and pushed to the user.
  • the community ’s basic information or community content including the “men ’s marathon” is pushed to the user;
  • the user has searched the "One Piece” anime for the most number of times, and pushes the community including "One Piece” in the basic information or content of the community to the user.
  • the user will be pushed to the user with the community's basic information or the community including "Huawei” in the community content.
  • the corresponding communities can also be pushed to the users in order according to the user's preference level for the user's interest information, which is not specifically limited.
  • the community pushing device improves the accuracy of user interest community pushing by pushing the community corresponding to the user's like degree to the user according to the degree of preference of the user's interest information obtained by the user.
  • the degree, the corresponding community can be pushed to the user in time according to the user's preference for different user interests, which enhances the cohesion between the users in the community.
  • FIG. 6 is a schematic structural diagram of another community push device 500 according to an embodiment of the present invention. For ease of description, only relevant parts of the embodiment of the present invention are shown. It is different from the social pushing device 400 shown in FIG. 5 in that the social pushing device 500 further includes:
  • the first obtaining unit 510 is configured to obtain a community with an optimal activity according to the community activity.
  • the community activity includes a community activity score, and the community activity is judged according to the score level, such as a low-activity community with a total score of 30 or less; the score is 30 A community with a score of -50 is a moderately active community; a community with a high score of 50-70 is a high-activity community; a community with a score of 70 or more is a super-activity community, etc., and so on.
  • the community with the best activity is the community with the highest activity score.
  • the community activity can be determined according to the number of contents posted by the community, the number of people in the community, and the rate of community likes. For example, if the community posts a text message, the activity score will increase by 1 point; for every 10 people in the community, the corresponding activity value will increase by 2 points; if the community releases a music, the activity score will increase by 3 points; When the community likes it once, the activity score is increased by 5 points.
  • the group with the highest cumulative statistical activity score is the community with the last activity.
  • the pushing unit 420 includes:
  • a first push subunit 421, configured to associate the community with the best activity and the interest with the user
  • the community that includes “mountain climbing” in the basic information or content of the social app and pushes the highest activity score to the mobile phone user.
  • the social pushing device provided in the embodiment of the present invention pushes the community that matches the user's interest information and has the best community activity to the user.
  • Group filtering can realize the intelligent degree of community push, and improve the efficiency of communication between users in the community; meanwhile, further increase the community's active level.
  • FIG. 7 is a schematic structural diagram of still another social pushing device 600 according to an embodiment of the present invention. For ease of description, only parts related to the embodiment of the present invention are shown. It is different from the social pushing device 400 shown in FIG. 5 in that the social pushing device 600 further includes:
  • the second obtaining unit 610 is configured to obtain user-defined information and user signature information.
  • the user-defined information includes a mood posted by the user, a set label, a user description, a user note, and the like;
  • the user signature information includes text information, symbol information, and picture information, such as a user's personal signature, and the like, specifically Be limited.
  • the extraction unit 620 is configured to extract keywords according to the user-defined information and the user signature information.
  • the keywords are information content that can be summarized by the user to the greatest extent, and include Chinese, English, and symbols.
  • the pushing unit 420 includes:
  • a third push subunit 423 configured to determine a community matching the user interest information and keywords
  • the personality signature set by the user is "Can you recommend an excellent horror movie, the drama is deserted, and it is best to be an American drama", and the video you have viewed for more than 1 hour is "Vampire Diary”, you can include “Vampire” or The community of "American Drama Vampire” was pushed to this user.
  • the community pushing device provided in the embodiment of the present invention extracts keywords obtained from user-defined information and user signature information, and pushes a community matching the user interest information and keywords to the user.
  • keywords obtained from user-defined information and user signature information
  • the community pushing device provides users with accurate interest community push, make communication and cohesion between communities and community users stronger, improve user experience, and make community push more intelligent.
  • FIG. 8 shows a schematic structural diagram of a collection unit 410 according to an embodiment of the present invention. For ease of description, only parts related to the embodiment of the present invention are shown.
  • the acquisition unit 410 includes:
  • the collecting subunit 412 is configured to collect user behavior data, and obtain a user interest score according to a preset scoring rule.
  • the user interest includes at least one, and the at least one interest is scored according to a preset scoring rule.
  • the preset scoring rules include a plus point rule and a minus point rule.
  • the bonus rules include, for example, 2 points for A interest, 3 points for A interest, and 1 point for browsing A interest over a preset time.
  • the preset time can also be 1 minute, 2 minutes, 3 minutes, etc. , Not specifically limited.
  • the points reduction rules include, for example, a negative 3 points reduction in interest for A ’s interest; 2 points reduction for interest in canceling A ’s interest, etc., which are not limited in detail. The value of the plus and minus points listed above.
  • a determining subunit 413 is configured to determine user interest information according to the user interest score.
  • the user interest information may include a plurality of interests, and as long as the interest exceeds a preset scoring threshold, it may be determined as the user interest information.
  • the preset scoring threshold may be 20 points, 25 points, 30 points, 40 points, 50 points, and the like, which are not specifically limited.
  • the social pushing device provided by the embodiment of the present invention scores user interests according to preset scoring rules based on collected user behavior data, and determines user interests that exceed a preset scoring threshold as user interest information, which is convenient for users.
  • preset scoring rules based on collected user behavior data
  • determines user interests that exceed a preset scoring threshold as user interest information, which is convenient for users.
  • multiple communities corresponding to the user's interest information that satisfies the rating are pushed to the user, preventing the user's interest in the community from being omitted, and meeting the user's multi-interest community needs.
  • FIG. 9 shows a schematic structural diagram of a push unit 420 according to an embodiment of the present invention. For ease of description, only relevant parts of the embodiment of the present invention are shown.
  • the pushing unit 420 further includes:
  • the geographic position information acquisition subunit 424 is configured to acquire the geographic position information of the community matching the user interest information and the geographic position information of the user.
  • the geographic location information includes longitude and latitude; it may also be a specific location, for example, No. 368 Youyi Avenue, Wuchang District, Wuhan City, Hubei City, No. 35, Zhongguancun South Street, Beijing, etc.
  • a fourth push subunit 425 configured to when the geographic location of the community matching the user's interest information
  • the community is pushed to the user.
  • the preset distance threshold includes 10 meters, 50 meters, 100 meters, 200 meters, 500 meters, 1 kilometers, 2 kilometers, etc., and is not specifically limited.
  • mobile APP user A has the most frequent view of the "men's marathon” at 10 times per day.
  • the community information including the "men's marathon” is included in the basic information or content of the community, and the distance from user A is less than The 500-meter community was pushed to user A.
  • the community pushing device provided by the embodiment of the present invention facilitates selection of interests within a certain distance range by pushing a community whose distance to the user's geographic location information is less than a preset distance threshold and matching the user's interest information Communities, which are convenient for offline interaction and enhance the cohesion between users in the same region.
  • An embodiment of the present invention provides a computer device.
  • the computer device includes a processor, and the processor is configured to implement the steps of the community push method provided by the foregoing method embodiments when executing a computer program stored in a memory.
  • a computer program may be divided into one or more modules, and one or more modules are stored in a memory and executed by a processor to complete the present invention.
  • One or more modules may be a series of computer program instruction segments capable of performing a specific function, and the instruction segments are used to describe a computer program execution process in a computer device.
  • the computer program may be divided into the steps of the community push method provided by the foregoing method embodiments.
  • the above description of the computer device is merely an example and does not constitute a limitation on the computer device, and may include more or less components than the above description, or a combination of some components, or different components, such as It can include input and output devices, network access devices, and buses.
  • the so-called processor can be a Central Processing Unit (CPU), or other general-purpose processors, digital signal processors (DSPs), and application specific integrated circuits (Application Specific Integrated Circuit (ASIC), ready-made programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc.
  • the general-purpose processor may be a microprocessor, or the processor may be any conventional processor, etc.
  • the processor is a control center of the computer device and connects various parts of the entire computer device by using various interfaces and lines.
  • the memory may be used to store the computer program and / or module, and the processor implements the computer by running or executing the computer program and / or module stored in the memory, and calling data stored in the memory.
  • the memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, at least one application required by a function (such as a sound playback function, an image playback function, etc.), etc .; the storage data area may store Data (such as audio data, phone book, etc.) created based on the use of the phone.
  • the memory may include high-speed random access memory, and may also include non-volatile memory, such as hard disks, memory, plug-in hard disks, Smart Media Card (SMC), and Secure Digital (SD) cards.
  • non-volatile memory such as hard disks, memory, plug-in hard disks, Smart Media Card (SMC), and Secure Digital (SD) cards.
  • SMC Smart Media Card
  • SD Secure Digital
  • a Flash Card at least one disk storage device, a flash memory device, or other volatile solid-state storage device.
  • the modules / units integrated in the computer device When the modules / units integrated in the computer device are implemented in the form of software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on such an understanding, the present invention implements all or part of the processes in the method of the foregoing embodiment, and may also be completed by a computer program instructing related hardware.
  • the computer program may be stored in a computer-readable storage medium.
  • the computer When the program is executed by a processor, the steps of the foregoing method embodiments can be implemented.
  • the computer program includes computer program code, and the computer program code may be in a source code form, an object code form, an executable file, or some intermediate form.
  • the computer-readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a U disk, a mobile hard disk, a magnetic disk, an optical disk, a computer memory, a read-only memory (ROM, Read-Only Memory) , Random Access Memory (RAM, Random Access Memory), electrical carrier signals, electrical signals, and software distribution media.
  • a recording medium a U disk, a mobile hard disk, a magnetic disk, an optical disk, a computer memory, a read-only memory (ROM, Read-Only Memory) , Random Access Memory (RAM, Random Access Memory), electrical carrier signals, electrical signals, and software distribution media.

Abstract

A group pushing method, a group pushing device, a computer device, and a computer-readable storage medium, applicable in the technical field of communications. The method comprises: collecting behavior data of a user and determining user interest information on the basis of the behavior data of the user (S101); determining a group matching the user interest information and pushing to the user (S102). The method, by collecting the behavior data of the user to determine the user interest information so as to determine the group matching the user interest information and to push to the user, allows the precise pushing of the group of interest to the user in a timely manner, thus enhancing the user experience and increasing the degree of intelligence of group pushing.

Description

社群推送方法、装置、计算机装置及计算机可读存储介质Community push method, device, computer device and computer-readable storage medium 技术领域Technical field
本发明属于通信技术领域,尤其涉及一种社群推送方法、装置、计算机装置及计算机可读存储介质。The present invention belongs to the field of communication technology, and in particular, to a community push method, device, computer device, and computer-readable storage medium.
背景技术Background technique
随着互联网技术与智能移动终端的发展,各种社交软件越来越多。通常,为了更好的沟通、交流,人们习惯于在各式社交网络中建立社群,如QQ群、微信群、陌陌群等。为了提高社群之间、社群成员之间的粘结性,很多社交软件都具有社群推送功能。With the development of Internet technology and smart mobile terminals, various social softwares are increasing. Generally, for better communication and exchange, people are accustomed to establishing communities in various social networks, such as QQ group, WeChat group, Momo group, etc. In order to improve the cohesion between communities and community members, many social softwares have a community push function.
现有技术中,各种社交软件中的社群推送一般为:根据用户设置的兴趣标签或者个性标签向用户推荐社群,如果用户不对兴趣标签或个性标签做修改,无法向用户更新推荐的社群。In the prior art, the community push in various social software is generally: recommending a community to a user according to the interest tags or personality tags set by the user. If the user does not modify the interest tags or personality tags, the recommended social network cannot be updated to the user. group.
可见,现有技术中的社群推送方法存在社群推送方式单一、固定,会经常出现用户感兴趣的社群推送不及时问题。It can be seen that the community push method in the prior art has a single and fixed method of community push, and often the problem that the community push that the user is interested in is not timely may occur.
发明内容Summary of the invention
本发明实施例提供一种社群推送方法,旨在解决现有技术中的社群推送方法存在社群推送方式单一、固定,会经常出现用户感兴趣的社群推送不及时的问题。An embodiment of the present invention provides a community push method, which aims to solve the problem that the community push method in the prior art has a single and fixed community push method, and often the problem that the community push that is of interest to the user is not timely.
本发明实施例是这样实现的,一种社群推送方法,所述方法包括:The embodiments of the present invention are implemented as follows, a method for pushing a community, the method includes:
采集用户的行为数据,并根据所述用户的行为数据,确定用户兴趣信息;Collecting user behavior data, and determining user interest information based on the user behavior data;
确定与所述用户兴趣信息匹配的社群,并推送给用户。A community matching the user interest information is determined and pushed to the user.
本发明实施例还提供一种社群推送装置,所述装置包括:An embodiment of the present invention further provides a community pushing device, where the device includes:
采集单元,用于采集用户的行为数据,并根据所述用户的行为数据,确定用户兴趣信息;A collection unit for collecting behavior data of a user, and determining user interest information based on the behavior data of the user;
推送单元,用于确定与所述用户兴趣信息匹配的社群,并推送给用户。A pushing unit is configured to determine a community matching the user's interest information and push it to the user.
本发明实施例还提供一种计算机装置,所述服务器包括处理器,所述处理器用于执行存储器中存储的计算机程序时实现如上述所述社群推送方法的步骤。An embodiment of the present invention further provides a computer device. The server includes a processor, and the processor is configured to implement the steps of the community pushing method described above when executing a computer program stored in a memory.
本发明实施例还提供一种计算机可读存储介质,其上存储有计算机程序(指令),所述计算机程序(指令)被处理器执行时实现如上述所述社群推送方法的步骤。An embodiment of the present invention further provides a computer-readable storage medium storing a computer program (instruction) thereon, and when the computer program (instruction) is executed by a processor, the steps of the community pushing method described above are implemented.
本发明实施例提供的社群推送方法,通过采集用户的行为数据来确定用户兴趣信息,进而确定与用户兴趣信息匹配的社群并推送给用户,不但可以及时向用户推送感兴趣的社群,并且可以为用户提供精准的兴趣社群推送,使社群之间、社群用户之间的沟通、粘结性更强,提高用户体验,且使社群推送更加智能化。The community pushing method provided in the embodiment of the present invention determines user interest information by collecting user behavior data, and further determines a community matching the user interest information and pushes it to the user, which not only can promptly push the interested community to the user, And it can provide users with accurate interest community push, which makes communication and cohesion between communities and community users stronger, improves user experience, and makes community push more intelligent.
附图说明BRIEF DESCRIPTION OF THE DRAWINGS
图1是本发明实施例提供的一种社群推送方法的网络架构图;FIG. 1 is a network architecture diagram of a community push method according to an embodiment of the present invention; FIG.
图2是本发明实施例提供的一种社群推送方法的实现流程图;FIG. 2 is an implementation flowchart of a community push method according to an embodiment of the present invention; FIG.
图3是本发明实施例提供的另一种社群推送方法的实现流程图;FIG. 3 is an implementation flowchart of another community pushing method according to an embodiment of the present invention; FIG.
图4是本发明实施例提供的又一种社群推送方法的实现流程图;FIG. 4 is a flowchart of implementing another community push method according to an embodiment of the present invention; FIG.
图5是本发明实施例提供的一种社群推送装置的结构示意图;5 is a schematic structural diagram of a community pushing device according to an embodiment of the present invention;
图6是本发明实施例提供的另一种社群推送装置的结构示意图;6 is a schematic structural diagram of another community pushing device according to an embodiment of the present invention;
图7是本发明实施例提供的又一种社群推送装置的结构示意图;FIG. 7 is a schematic structural diagram of another community pushing device according to an embodiment of the present invention; FIG.
图8是本发明实施例提供的一种采集单元的结构示意图;8 is a schematic structural diagram of an acquisition unit according to an embodiment of the present invention;
图9是本发明实施例提供的一种推送单元的结构示意图。FIG. 9 is a schematic structural diagram of a push unit according to an embodiment of the present invention.
具体实施方式detailed description
为了使本发明的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本发明进行进一步详细说明。应当理解,此处所描述的具体实施例仅仅用以解释本发明,并不用于限定本发明。In order to make the objectives, technical solutions, and advantages of the present invention clearer, the present invention is further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention.
本发明实施例提供的社群推送方法,通过采集用户的行为数据来确定用户兴趣信息,进而确定与用户兴趣信息匹配的社群并推送给用户,可及时为用户提供精准的兴趣社群推送,使社群之间、社群用户之间的沟通、粘结性更强,提高用户体验,且使社群推送更加智能化。The community pushing method provided by the embodiment of the present invention determines user interest information by collecting user behavior data, and further determines a community that matches the user's interest information and pushes it to the user, which can timely provide users with accurate interest community pushing. Make communication and cohesion between communities and community users stronger, improve user experience, and make community push more intelligent.
图1示出了本发明实施例提供的一种社群推送方法的网络架构图,该社群推送方法通过一个社交服务器10与至少一个运行在智能终端20上的客户端上来实现的。FIG. 1 shows a network architecture diagram of a community push method according to an embodiment of the present invention. The community push method is implemented by a social server 10 and at least one client running on a smart terminal 20.
作为本发明的一个实施例,智能终端20包括但不限于智能手机、计算机、个人数字助理、平板设备等。As an embodiment of the present invention, the smart terminal 20 includes, but is not limited to, a smart phone, a computer, a personal digital assistant, a tablet device, and the like.
在本发明实施例中,用户可以通过智能终端20中的APP(Application,应用程序)或社交服务器10提供的网页页面与社交服务器10进行通信。In the embodiment of the present invention, a user may communicate with the social server 10 through an APP (Application, application) in the smart terminal 20 or a web page provided by the social server 10.
在本发明实施例中,智能终端20与社交服务器10之间可以通过有线、无线网络的局域网,或如CDMA(Code Division Multiple Access,码分多址)、GPRS(General Packet Radio Service,通用分组无线服务技术)、CDPD(Cellular Digital Packet Data,蜂窝数字式分组数据交换网络)等网络制式的无线广域网进行通信连接。In the embodiment of the present invention, the smart terminal 20 and the social server 10 may be connected through a local area network of a wired or wireless network, or a CDMA (Code Division Multiple Access (Code Division Multiple Access), GPRS (General Packet Radio Service), CDPD (Cellular Digital Packet Data, cellular digital packet data exchange network) and other network standards for wireless wide area networks for communication connections.
图2示出了本发明实施例提供的一种社群推送方法的实现流程图,详述如下,该社群推送方法包括:FIG. 2 shows a flowchart of implementing a community push method according to an embodiment of the present invention. The details are as follows. The community push method includes:
在步骤S101中,采集用户的行为数据,并根据所述用户的行为数据,确定用户兴趣信息。In step S101, behavior data of a user is collected, and user interest information is determined according to the behavior data of the user.
在本发明实施例中,用户的行为数据包括点击率、搜索率、点赞率、转发率、评论率、浏览时间等。In the embodiment of the present invention, the behavior data of the user includes a click rate, a search rate, a like rate, a retweet rate, a comment rate, a browsing time, and the like.
作为本发明的一个实施例,用户兴趣信息包括用户文字兴趣、用户图片兴趣、用户音频、应用程序(APP)等。其中,用户文字兴趣如:用户感兴趣的话题、明星、文章、爱好等;用户图片兴趣如:静态图片、动态图片等;用户音频如音乐、电影、游戏等。As an embodiment of the present invention, the user interest information includes user text interest, user picture interest, user audio, application program (APP), and the like. Among them, the user's text interests are such as: topics, stars, articles, hobbies, etc. that the user is interested in; user picture interests, such as still pictures, dynamic pictures, etc .; user audio such as music, movies, games, etc.
在步骤S102中,确定与所述用户兴趣信息匹配的社群,并推送给用户。In step S102, a community matching the user interest information is determined and pushed to the user.
在本发明实施例中,社群一般包括一些基本的信息,如社群名称、社群类型、社群人数、社群位置等。社群中还可以发布文字、图片、视频、音频、地理位置信息、APP等信息。因此,可以理解,与用户兴趣信息匹配的社群可以是社群基本信息或社群内容与用户兴趣信息匹配的社群。In the embodiment of the present invention, the community generally includes some basic information, such as the name of the community, the type of the community, the number of the community, and the location of the community. The community can also publish information such as text, pictures, videos, audio, geographic location information, and APP. Therefore, it can be understood that the community matching the user interest information may be a community whose basic information or community content matches the user interest information.
与用户兴趣信息匹配的社群,可以是社群名称与用户兴趣信息相似度高的社群,或者社群类型与用户兴趣信息相似度高的社群,或者社群中发布的文字、图片、视频、音频、APP等与用户兴趣信息相似度高的社群等。The community matching the user interest information may be a community with a high similarity between the community name and the user interest information, or a community with a high similarity between the community type and the user interest information, or a text, picture, Video, audio, APP and other communities with high similarity to user interest information.
作为本发明的一个实际应用,手机用户在社交APP中,多次搜索“登山”,则将社交APP中社群基本信息或社群内容中包括“登山”的社群都推送给该手机用户。As a practical application of the present invention, a mobile phone user searches for “climbing” multiple times in a social APP, and pushes the basic information of the community in the social APP or a community including “climbing” in the community content to the mobile phone user.
作为本发明的另一实际应用,平板电脑用户在社交应用网页页面中,浏览“中兴事件”的时间为15分钟,则将社交基本信息或社群内容中包括“中兴”的社群推送推送给该平板电脑用户。As another practical application of the present invention, if a tablet computer user browses a "ZTE event" for 15 minutes on a social application webpage page, the social media information or community content including "ZTE" will be pushed to The tablet user.
作为本发明的另一实际应用,电脑用户在社交APP中,点赞了“我是歌手”的小视频,则可以将发布过“我是歌手”视频或音乐的社群推送给该电脑用户。As another practical application of the present invention, a computer user who likes a small video of "I am a singer" in a social APP can push a community that has posted a video or music of "I am a singer" to the computer user.
优选的,还可以将与“我是歌手”相关的社群推送给电脑用户,如社群名称中包括“张杰”,或者社群中发布了“张杰”相关的音频的社群推送给电脑用户。Preferably, the community related to "I am a singer" can also be pushed to computer users, for example, the community name includes "Zhang Jie", or the community in which the audio related to "Zhang Jie" is posted to the computer user .
本发明实施例提供的社群推送方法,通过采集用户的行为数据来确定用户兴趣信息,进而确定与用户兴趣信息匹配的社群并推送给用户,不但可以及时向用户推送感兴趣的社群,并且可以为用户提供精准的兴趣社群推送,使社群之间、社群用户之间的沟通、粘结性更强,提高用户体验,且使社群推送更加智能化。The community pushing method provided in the embodiment of the present invention determines user interest information by collecting user behavior data, and further determines a community matching the user interest information and pushes it to the user, which not only can promptly push the interested community to the user, And it can provide users with accurate interest community push, which makes communication and cohesion between communities and community users stronger, improves user experience, and makes community push more intelligent.
在本发明实施例中,上述步骤S101,包括:In the embodiment of the present invention, the above step S101 includes:
获取用户对所述用户兴趣信息的喜好程度。The degree of preference of the user to the user interest information is acquired.
在本发明的一个实施例中,用户对所述用户兴趣信息的喜好程度可以通过对兴趣信息的搜索频率、浏览时间、浏览次数、点赞次数等来确定。In an embodiment of the present invention, the degree of preference of the user to the user's interest information may be determined by the frequency of searching for the interest information, the browsing time, the number of views, the number of likes, and the like.
上述步骤S102,包括:The above step S102 includes:
根据所述用户对所述用户兴趣的喜好程度信息,确定与所述用户喜好程度对应的社群,并推送给用户。A community corresponding to the user's degree of preference is determined according to the user's degree of preference information about the user's interest, and pushed to the user.
例如,用户对“男子马拉松”的浏览时间最长,为20分钟,则将社群基本信息或社群内容中包括“男子马拉松”的社群推送给用户;或者For example, if the user ’s browsing time for the “men ’s marathon” is the longest, at 20 minutes, the community ’s basic information or community content including the “men ’s marathon” is pushed to the user; or
例如,用户对“海贼王”动漫搜索次数最多,为18次,则将社群基本信息或社群内容中包括“海贼王”的社群推送给用户。For example, the user has searched the "One Piece" anime for the most number of times, and pushes the community including "One Piece" in the basic information or content of the community to the user.
例如,用户对“华为手机”文章点赞5次,则将则将社群基本信息或社群内容中包括“华为”的社群推送给用户。For example, if the user likes the "Huawei mobile phone" article 5 times, the user will be pushed to the user with the community's basic information or the community including "Huawei" in the community content.
可选的,还可以根据用户对用户兴趣信息的喜好程度由高到低的次序,依次向用户推送对应的社群,具体不做限定。Optionally, the corresponding communities can also be pushed to the users in order according to the user's preference level for the user's interest information, which is not specifically limited.
本发明实施例提供的社群推送方法,通过根据获取到的用户对所述用户兴趣信息的喜好程度,并将与用户喜欢程度对应的社群推送给用户,提高了用户兴趣社群推送的精准程度,可以及时根据用户对不同用户兴趣的喜好程度推送对应的社群给用户,增强了社群用户之间的粘结性。The community pushing method provided by the embodiment of the present invention improves the accuracy of the user's interest community push by pushing the community corresponding to the user's like level to the user according to the obtained user's preference level for the user's interest information. The degree, the corresponding community can be pushed to the user in time according to the user's preference for different user interests, which enhances the cohesion between the users in the community.
在本发明实施例中,上述步骤S101,包括:In the embodiment of the present invention, the above step S101 includes:
采集用户行为数据,按照预设评分规则,获取用户兴趣评分。Collect user behavior data and obtain user interest scores according to preset scoring rules.
可以理解,用户兴趣包括至少一个,通过按照预设评分规则,对至少一个兴趣进行评分。It can be understood that the user interest includes at least one, and the at least one interest is scored according to a preset scoring rule.
在本发明实施例中,预设的评分规则包括加分规则、减分规则。其中加分规则包括,如点赞A兴趣加2分;好评一次A兴趣加3分;浏览A兴趣时间超过预设时间加1分,预设时间还可以是1分钟、2分钟、3分钟等,具体不做限定。减分规则包括,如差评A兴趣一次减3分;取消点赞A兴趣减2分等,具体不做限定,可以理解,具体的加减分数值可以根据用户需求进行设置,并不局限于上述列举的加减分数值。In the embodiment of the present invention, the preset scoring rules include a plus point rule and a minus point rule. The bonus rules include, for example, 2 points for A interest, 3 points for A interest, and 1 point for browsing A interest over a preset time. The preset time can also be 1 minute, 2 minutes, 3 minutes, etc. , Not specifically limited. The points reduction rules include, for example, a negative 3 points reduction in interest for A ’s interest; 2 points reduction for interest in canceling A ’s interest, etc., which are not limited in detail. The value of the plus and minus points listed above.
根据所述用户兴趣评分,确定用户兴趣信息。Determining user interest information according to the user interest score.
作为本发明的一个实施例,当根据预设评分规则得到用户对一个兴趣的评分后,当该兴趣评分超过预设的评分阈值时,则确定该兴趣为用户兴趣信息。可以理解,在本发明实施例中,用户兴趣信息可以包括多个,只要超过预设的评分阈值的兴趣都可以确定为用户兴趣信息。As an embodiment of the present invention, after a user's score for an interest is obtained according to a preset scoring rule, when the interest score exceeds a preset scoring threshold, it is determined that the interest is user interest information. It can be understood that, in the embodiment of the present invention, the user interest information may include a plurality of interests, and as long as the interest exceeds a preset scoring threshold, it may be determined as the user interest information.
在本发明实施例中,预设的评分阈值可以是20分、25分、30分、40分、50分等,具体不做限定。In the embodiment of the present invention, the preset scoring threshold may be 20 points, 25 points, 30 points, 40 points, 50 points, and the like, which are not specifically limited.
例如,确定用户对“登山”兴趣评分为45分,对“我是歌手”兴趣评分为36分,两个兴趣评分均超过预设的评分阈值30分,则将与上述两个兴趣匹配的社群都推送给用户。For example, if it is determined that the user ’s interest rating for “mountain climbing” is 45 points, and the interest rating for “I am a singer” is 36 points, and both interest ratings exceed a preset score threshold of 30 points, the social agency matching the above two interests will be Groups are pushed to users.
本发明实施例提供的社群推送方法,通过将采集到的用户行为数据按照预设评分规则对用户兴趣进行评分,并将超过预设的评分阈值的用户兴趣确定为用户兴趣信息,方便在用户兴趣包括多个时,将满足评分的多个用户兴趣信息对应的多个社群推送给用户,防止遗漏用户感兴趣的社群,满足用户多兴趣社群需求。The method for pushing a community provided by the embodiment of the present invention is to score user interests according to a preset scoring rule and determine user interests that exceed a preset scoring threshold as user interest information, which is convenient for users. When there are multiple interests, multiple communities corresponding to the user's interest information that satisfies the rating are pushed to the user, preventing the user's interest in the community from being missed, and meeting the user's multi-interest community needs.
在本发明实施例中,上述步骤S102,还包括:In the embodiment of the present invention, the above step S102 further includes:
获取所述与所述用户兴趣信息匹配的社群的地理位置信息以及用户的地理位置信息。Acquiring geographic location information of the community matching the user interest information and geographic location information of the user.
在本发明实施例中,地理位置信息包括经度、维度;还可以是具体的位置,如,湖北省武汉市武昌区友谊大道368号、北京市中关村南大街35号等。In the embodiment of the present invention, the geographic location information includes longitude and latitude; it may also be a specific location, for example, No. 368 Youyi Avenue, Wuchang District, Wuhan City, Hubei Province, No. 35, Zhongguancun South Street, Beijing, etc.
当所述与所述用户兴趣信息匹配的社群的地理位置信息与用户的地理位置信息之间的距离小于预设距离阈值时,则向所述用户推送所述社群。When the distance between the geographic location information of the community matching the user interest information and the geographic location information of the user is less than a preset distance threshold, the community is pushed to the user.
在本发明实施例中,预设距离阈值包括10米、50米、100米、200米、500米、1千米、2千米等,具体不做限定。In the embodiment of the present invention, the preset distance threshold includes 10 meters, 50 meters, 100 meters, 200 meters, 500 meters, 1 kilometers, 2 kilometers, etc., and is not specifically limited.
例如,手机APP用户甲,对“男子马拉松”的浏览频率最高,为10次/天,则将社群基本信息或社群内容中包括“男子马拉松”的社群,且与用户甲的距离小于500米的社群推送给用户甲。For example, mobile APP user A has the most frequent view of the "men's marathon" at 10 times per day. The community information including the "men's marathon" is included in the basic information or content of the community, and the distance from user A is less than The 500-meter community was pushed to user A.
例如,确定用户乙对“登山”兴趣评分为45分,对“我是歌手”兴趣评分为36分,两个兴趣评分均超过预设的评分阈值30分,则将与上述两个兴趣匹配的,且与用户乙的距离小于10千米的社群都推送给用户乙。For example, if it is determined that user B has an interest rating of 45 for "mountain climbing" and an interest rating of "I am a singer" for 36, and both interest ratings exceed a preset score threshold of 30 points, the user who matches the above two interests will be matched. , And the community that is less than 10 kilometers away from user B is pushed to user B.
本发明实施例提供的社群推送方法,通过将与用户的地理位置信息之间的距离小于预设距离阈值,且与用户兴趣信息匹配的社群推送给用户,方便选择一定距离范围内的兴趣社群,便于用于线下互动,增强同地域用户之间的粘结性。The community pushing method provided by the embodiment of the present invention facilitates selection of interests within a certain distance range by pushing to the user a community whose distance to the user's geographic location information is less than a preset distance threshold and which matches the user's interest information Communities, which are convenient for offline interaction and enhance the cohesion between users in the same area.
图3示出了本发明实施例提供的另一种社群推送方法的实现流程图,其与图2所示的一种社群推送方法的不同之处在于,在步骤S102之前还包括:FIG. 3 shows a flowchart for implementing another method for pushing a community according to an embodiment of the present invention. The difference from the method for pushing a community shown in FIG. 2 is that before step S102, the method further includes:
在步骤S201中,根据社群活跃度,获取活跃度最优的社群。In step S201, a community with the best activity is obtained according to the community activity.
在本发明实施例中,社群活跃度包括社群活跃度分值,社群活跃度根据分值高低进行相应评判,如总分值为30分以下的低活跃度社群;分值在30-50的为中活跃度社群;分值在50-70分的高活跃度社群;分值在70分以上的为超级活跃度社群等,依次类推,具体不做限定。In the embodiment of the present invention, the community activity includes a community activity score, and the community activity is judged according to the score level, such as a low-activity community with a total score of 30 or less; the score is 30 A community with a score of -50 is a moderately active community; a community with a high score of 50-70 is a high-activity community; a community with a score of 70 or more is a super-activity community, etc., and so on.
可以理解,在本发明实施例中,活跃度最优的社群为活跃度分值最高的社群。It can be understood that, in the embodiment of the present invention, the community with the best activity is the community with the highest activity score.
在本发明实施例中,社群活跃度可以根据社群发布内容的数量、社群人数、社群点赞率等内容进行判断。如,社群发布一次文字信息,则活跃度分值加1分;社群人数每超过10人,相应的活跃度值加2分;社群发布一次音乐,则活跃度分值加3分;社群点赞一次,则活跃度分值加5分等。累计统计活跃度分值最高的群为活跃度最后的社群。In the embodiment of the present invention, the community activity can be determined according to the number of contents posted by the community, the number of people in the community, and the rate of community likes. For example, if the community posts a text message, the activity score will increase by 1 point; for every 10 people in the community, the corresponding activity value will increase by 2 points; if the community releases a music, the activity score will increase by 3 points; When the community likes it once, the activity score is increased by 5 points. The group with the highest cumulative statistical activity score is the community with the last activity.
在本发明实施例中,上述步骤S102,包括:In the embodiment of the present invention, the above step S102 includes:
在步骤S202中,将所述活跃度最优的社群以及与所述用户兴趣信息匹配的社群推送给用户。In step S202, the community with the highest activity level and the community matching the user's interest information are pushed to the user.
在本发明的一个实际应用中,手机用户多次搜索“登山”,则将社交APP中社群基本信息或社群内容中包括“登山”的且活跃度分值最高的社群推送给该手机用户。In an actual application of the present invention, when a mobile phone user searches for “mountain climbing” multiple times, the community that includes “mountain climbing” in the basic information or content of the social app and pushes the highest activity score to the mobile phone user.
本发明实施例提供的社群推送方法,通过将获取到与用户兴趣信息匹配的,且社群活跃度最优的社群推送给用户,对一些虽然符合用户兴趣信息但是活跃度不佳的社群进行过滤,实现了社群推送的智能化程度,提高了社群中用户之间的沟通的有效率;同时,进一步提高了社群的活跃程度。The method for pushing a community provided by the embodiment of the present invention pushes a community that matches the user's interest information and has the best community activity to the user. Group filtering can realize the intelligent degree of community push, and improve the efficiency of communication between users in the community; meanwhile, further increase the community's active level.
图4示出了本发明实施例提供的又一种社群推送方法的实现流程图,其与图2所示的一种社群推送方法的不同之处在于,在步骤S102之前还包括:FIG. 4 shows a flowchart for implementing another method for pushing a community according to an embodiment of the present invention. The difference from the method for pushing a community shown in FIG. 2 is that before step S102, the method further includes:
在步骤S301中,获取用户自定义信息以及用户签名信息。In step S301, user-defined information and user signature information are acquired.
在本发明实施例中,用户自定义信息包括用户发布的心情、设置的标签、用户说明、用户备注等;用户签名信息包括文字信息、符号信息、图片信息等,如用户的个性签名等,具体做限定。In the embodiment of the present invention, the user-defined information includes a mood posted by the user, a set label, a user description, a user note, and the like; the user signature information includes text information, symbol information, and picture information, such as a user's personal signature, and the like, specifically Be limited.
在步骤S302中,根据所述用户自定义信息以及所述用户签名信息,提取关键字。In step S302, keywords are extracted according to the user-defined information and the user signature information.
作为本发明的一个实施例,关键字为能够最大程度概括用户所要查找的信息内容,其包括中文、英文、符号等字符。As an embodiment of the present invention, the keywords are information content that can be summarized by the user to the greatest extent, and include Chinese, English, and symbols.
在本发明实施例中,上述步骤S102,包括:In the embodiment of the present invention, the above step S102 includes:
在步骤S303中,确定与所述用户兴趣信息、关键字匹配的社群,并推送给用户。In step S303, a community matching the user interest information and keywords is determined and pushed to the user.
例如,用户设置的个性签名为“有优秀的恐怖片可以推荐吗,剧荒了,最好是美剧”,且其浏览超过1小时的视频为“吸血鬼日记”,则可以将包括“吸血鬼”或“美剧吸血鬼”的社群推送给该用户。For example, if the personality signature set by the user is "Can you recommend an excellent horror movie, the drama is deserted, and it is best to be an American drama", and the video you have viewed for more than 1 hour is "Vampire Diary", you can include "Vampire" or The community of "American Drama Vampire" was pushed to this user.
例如,用户发布的心情是“读书是个好主意,可以增加人的知识”,且用户搜索的“西方文学”的次数最多,则可以将包括“西方文学”和/或“读书”的社群推送给该用户。For example, if the mood posted by a user is "Reading is a good idea and can increase people's knowledge", and the user searches for "Western literature" the most times, he can push the community including "Western Literature" and / or "Reading" To that user.
本发明实施例提供的社群推送方法,通过将获取到的用户自定义信息以及用户签名信息中的关键字提取出来,并将与所述用户兴趣信息、关键字匹配的社群推送给用户,为用户提供精准的兴趣社群推送,使社群之间、社群用户之间的沟通、粘结性更强,提高用户体验,且使社群推送更加智能化。The community pushing method provided in the embodiment of the present invention extracts keywords obtained from user-defined information and user signature information, and pushes a community matching the user interest information and keywords to the user. Provide users with accurate interest community push, make communication and cohesion between communities and community users stronger, improve user experience, and make community push more intelligent.
图5示出了本发明实施例提供的一种社群推送装置400的结构示意图,为了便于说明,仅示出了与本发明实施例相关的部分。FIG. 5 is a schematic structural diagram of a community pushing device 400 according to an embodiment of the present invention. For ease of description, only a part related to the embodiment of the present invention is shown.
该社群推送装置400,包括:The social pushing device 400 includes:
采集单元410,用于采集用户的行为数据,并根据所述用户的行为数据,确定用户兴趣信息。The collecting unit 410 is configured to collect behavior data of a user, and determine user interest information according to the behavior data of the user.
在本发明实施例中,用户的行为数据包括点击率、搜索率、点赞率、转发率、评论率、浏览时间等。In the embodiment of the present invention, the behavior data of the user includes a click rate, a search rate, a like rate, a retweet rate, a comment rate, a browsing time, and the like.
作为本发明的一个实施例,用户兴趣信息包括用户文字兴趣、用户图片兴趣、用户音频、应用程序(APP)等。其中,用户文字兴趣如:用户感兴趣的话题、明星、文章、爱好等;用户图片兴趣如:静态图片、动态图片等;用户音频如音乐、电影、游戏等。As an embodiment of the present invention, the user interest information includes user text interest, user picture interest, user audio, application program (APP), and the like. Among them, the user's text interests are such as: topics, stars, articles, hobbies, etc. that the user is interested in; user picture interests, such as still pictures, dynamic pictures, etc .; user audio such as music, movies, games, etc.
推送单元420,用于确定与所述用户兴趣信息匹配的社群,并推送给用户。The pushing unit 420 is configured to determine a community matching the user's interest information and push it to the user.
在本发明实施例中,社群一般包括一些基本的信息,如社群名称、社群类型、社群人数、社群位置等。社群中还可以发布文字、图片、视频、音频、地理位置信息、APP等信息。因此,可以理解,与用户兴趣信息匹配的社群可以是社群基本信息或社群内容与用户兴趣信息匹配的社群。In the embodiment of the present invention, the community generally includes some basic information, such as the name of the community, the type of the community, the number of the community, and the location of the community. The community can also publish information such as text, pictures, videos, audio, geographic location information, and APP. Therefore, it can be understood that the community matching the user interest information may be a community whose basic information or community content matches the user interest information.
与用户兴趣信息匹配的社群,可以是社群名称与用户兴趣信息相似度高的社群,或者社群类型与用户兴趣信息相似度高的社群,或者社群中发布的文字、图片、视频、音频、APP等与用户兴趣信息相似度高的社群等。The community matching the user interest information may be a community with a high similarity between the community name and the user interest information, or a community with a high similarity between the community type and the user interest information, or a text, picture, Video, audio, APP and other communities with high similarity to user interest information.
作为本发明的一个实际应用,手机用户在社交APP中,多次搜索“登山”,则将社交APP中社群基本信息或社群内容中包括“登山”的社群都推送给该手机用户。As a practical application of the present invention, a mobile phone user searches for “climbing” multiple times in a social APP, and pushes the basic information of the community in the social APP or a community including “climbing” in the community content to the mobile phone user.
作为本发明的另一实际应用,平板电脑用户在社交应用网页页面中,浏览“中兴事件”的时间为15分钟,则将社交基本信息或社群内容中包括“中兴”的社群推送推送给该平板电脑用户。As another practical application of the present invention, if a tablet computer user browses a "ZTE event" for 15 minutes on a social application webpage page, the social media information or community content including "ZTE" will be pushed to The tablet user.
作为本发明的另一实际应用,电脑用户在社交APP中,点赞了“我是歌手”的小视频,则可以将发布过“我是歌手”视频或音乐的社群推送给该电脑用户。As another practical application of the present invention, a computer user who likes a small video of "I am a singer" in a social APP can push a community that has posted a video or music of "I am a singer" to the computer user.
优选的,还可以将与“我是歌手”相关的社群推送给电脑用户,如社群名称中包括“张杰”,或者社群中发布了“张杰”相关的音频的社群推送给电脑用户。Preferably, the community related to "I am a singer" can also be pushed to computer users, for example, the community name includes "Zhang Jie", or the community in which the audio related to "Zhang Jie" is posted to the computer user .
本发明实施例提供的社群推送装置,通过采集用户的行为数据来确定用户兴趣信息,进而确定与用户兴趣信息匹配的社群并推送给用户,不但可以及时向用户推送感兴趣的社群,并且可以为用户提供精准的兴趣社群推送,使社群之间、社群用户之间的沟通、粘结性更强,提高用户体验,且使社群推送更加智能化。The community pushing device provided in the embodiment of the present invention determines user interest information by collecting user behavior data, and further determines a community that matches the user interest information and pushes it to the user. Not only can the interested community be pushed to the user in time. And it can provide users with accurate interest community push, which makes communication and cohesion between communities and community users stronger, improves user experience, and makes community push more intelligent.
在本发明实施例中,上述采集单元410,包括:In the embodiment of the present invention, the above-mentioned acquisition unit 410 includes:
获取子单元411,用于获取用户对所述用户兴趣信息的喜好程度。The obtaining subunit 411 is configured to obtain a user's preference level for the user's interest information.
在本发明的一个实施例中,用户对所述用户兴趣信息的喜好程度可以通过对兴趣信息的搜索频率、浏览时间、浏览次数、点赞次数等来确定。In an embodiment of the present invention, the degree of preference of the user to the user's interest information may be determined by the frequency of searching for the interest information, the browsing time, the number of views, the number of likes, and the like.
所述推送单元420,包括:The pushing unit 420 includes:
第二推送子单元422,用于根据所述用户对所述用户兴趣的喜好程度信息,A second push sub-unit 422, configured to according to the user's preference information about the user's interest,
确定与所述用户喜好程度对应的社群,并推送给用户。A community corresponding to the user's preference is determined and pushed to the user.
例如,用户对“男子马拉松”的浏览时间最长,为20分钟,则将社群基本信息或社群内容中包括“男子马拉松”的社群推送给用户;或者For example, if the user ’s browsing time for the “men ’s marathon” is the longest, at 20 minutes, the community ’s basic information or community content including the “men ’s marathon” is pushed to the user; or
例如,用户对“海贼王”动漫搜索次数最多,为18次,则将将社群基本信息或社群内容中包括“海贼王”的社群推送给用户。For example, the user has searched the "One Piece" anime for the most number of times, and pushes the community including "One Piece" in the basic information or content of the community to the user.
例如,用户对“华为手机”文章点赞5次,则将则将社群基本信息或社群内容中包括“华为”的社群推送给用户。For example, if the user likes the "Huawei mobile phone" article 5 times, the user will be pushed to the user with the community's basic information or the community including "Huawei" in the community content.
可选的,还可以根据用户对用户兴趣信息的喜好程度由高到低的次序,依次向用户推送对应的社群,具体不做限定。Optionally, the corresponding communities can also be pushed to the users in order according to the user's preference level for the user's interest information, which is not specifically limited.
本发明实施例提供的社群推送装置,通过根据获取到的用户对所述用户兴趣信息的喜好程度,并将与用户喜欢程度对应的社群推送给用户,提高了用户兴趣社群推送的精准程度,可以及时根据用户对不同用户兴趣的喜好程度推送对应的社群给用户,增强了社群用户之间的粘结性。The community pushing device provided by the embodiment of the present invention improves the accuracy of user interest community pushing by pushing the community corresponding to the user's like degree to the user according to the degree of preference of the user's interest information obtained by the user. The degree, the corresponding community can be pushed to the user in time according to the user's preference for different user interests, which enhances the cohesion between the users in the community.
图6示出了本发明实施例提供的另一种社群推送装500的结构示意图,为了便于说明,仅示出了于本发明实施例相关的部分。其与图5所示的一种社群推送装置400的不同之处在于,该社群推送装置500,还包括:FIG. 6 is a schematic structural diagram of another community push device 500 according to an embodiment of the present invention. For ease of description, only relevant parts of the embodiment of the present invention are shown. It is different from the social pushing device 400 shown in FIG. 5 in that the social pushing device 500 further includes:
第一获取单元510,用于根据社群活跃度,获取活跃度最优的社群。The first obtaining unit 510 is configured to obtain a community with an optimal activity according to the community activity.
在本发明实施例中,社群活跃度包括社群活跃度分值,社群活跃度根据分值高低进行相应评判,如总分值为30分以下的低活跃度社群;分值在30-50的为中活跃度社群;分值在50-70分的高活跃度社群;分值在70分以上的为超级活跃度社群等,依次类推,具体不做限定。In the embodiment of the present invention, the community activity includes a community activity score, and the community activity is judged according to the score level, such as a low-activity community with a total score of 30 or less; the score is 30 A community with a score of -50 is a moderately active community; a community with a high score of 50-70 is a high-activity community; a community with a score of 70 or more is a super-activity community, etc., and so on.
可以理解,在本发明实施例中,活跃度最优的社群为活跃度分值最高的社群。It can be understood that, in the embodiment of the present invention, the community with the best activity is the community with the highest activity score.
在本发明实施例中,社群活跃度可以根据社群发布内容的数量、社群人数、社群点赞率等内容进行判断。如,社群发布一次文字信息,则活跃度分值加1分;社群人数每超过10人,相应的活跃度值加2分;社群发布一次音乐,则活跃度分值加3分;社群点赞一次,则活跃度分值加5分等。累计统计活跃度分值最高的群为活跃度最后的社群。In the embodiment of the present invention, the community activity can be determined according to the number of contents posted by the community, the number of people in the community, and the rate of community likes. For example, if the community posts a text message, the activity score will increase by 1 point; for every 10 people in the community, the corresponding activity value will increase by 2 points; if the community releases a music, the activity score will increase by 3 points; When the community likes it once, the activity score is increased by 5 points. The group with the highest cumulative statistical activity score is the community with the last activity.
所述推送单元420,包括:The pushing unit 420 includes:
第一推送子单元421,用于将所述活跃度最优的社群以及与所述用户兴趣A first push subunit 421, configured to associate the community with the best activity and the interest with the user
信息匹配的社群推送给用户。Information matching communities are pushed to users.
在本发明的一个实际应用中,手机用户多次搜索“登山”,则将社交APP中社群基本信息或社群内容中包括“登山”的且活跃度分值最高的社群推送给该手机用户。In an actual application of the present invention, when a mobile phone user searches for “mountain climbing” multiple times, the community that includes “mountain climbing” in the basic information or content of the social app and pushes the highest activity score to the mobile phone user.
本发明实施例提供的社群推送装置,通过将获取到与用户兴趣信息匹配的,且社群活跃度最优的社群推送给用户,对一些虽然符合用户兴趣信息但是活跃度不佳的社群进行过滤,实现了社群推送的智能化程度,提高了社群中用户之间的沟通的有效率;同时,进一步提高了社群的活跃程度。The social pushing device provided in the embodiment of the present invention pushes the community that matches the user's interest information and has the best community activity to the user. Group filtering can realize the intelligent degree of community push, and improve the efficiency of communication between users in the community; meanwhile, further increase the community's active level.
图7示出了本发明实施例提供的再一种社群推送装置600的结构示意图,为了便于说明,仅示出了与本发明实施例相关的部分。其与图5所示的一种社群推送装置400的不同之处在于,该社群推送装置600,还包括:FIG. 7 is a schematic structural diagram of still another social pushing device 600 according to an embodiment of the present invention. For ease of description, only parts related to the embodiment of the present invention are shown. It is different from the social pushing device 400 shown in FIG. 5 in that the social pushing device 600 further includes:
第二获取单元610,用于获取用户自定义信息以及用户签名信息。The second obtaining unit 610 is configured to obtain user-defined information and user signature information.
在本发明实施例中,用户自定义信息包括用户发布的心情、设置的标签、用户说明、用户备注等;用户签名信息包括文字信息、符号信息、图片信息等,如用户的个性签名等,具体做限定。In the embodiment of the present invention, the user-defined information includes a mood posted by the user, a set label, a user description, a user note, and the like; the user signature information includes text information, symbol information, and picture information, such as a user's personal signature, and the like, specifically Be limited.
提取单元620,用于根据所述用户自定义信息以及所述用户签名信息,提取关键字。The extraction unit 620 is configured to extract keywords according to the user-defined information and the user signature information.
作为本发明的一个实施例,关键字为能够最大程度概括用户所要查找的信息内容,其包括中文、英文、符号等字符。As an embodiment of the present invention, the keywords are information content that can be summarized by the user to the greatest extent, and include Chinese, English, and symbols.
所述推送单元420,包括:The pushing unit 420 includes:
第三推送子单元423,用于确定与所述用户兴趣信息、关键字匹配的社群,A third push subunit 423, configured to determine a community matching the user interest information and keywords,
并推送给用户。And push it to the user.
例如,用户设置的个性签名为“有优秀的恐怖片可以推荐吗,剧荒了,最好是美剧”,且其浏览超过1小时的视频为“吸血鬼日记”,则可以将包括“吸血鬼”或“美剧吸血鬼”的社群推送给该用户。For example, if the personality signature set by the user is "Can you recommend an excellent horror movie, the drama is deserted, and it is best to be an American drama", and the video you have viewed for more than 1 hour is "Vampire Diary", you can include "Vampire" or The community of "American Drama Vampire" was pushed to this user.
例如,用户发布的心情是“读书是个好主意,可以增加人的知识”,且用户搜索的“西方文学”的次数最多,则可以将包括“西方文学”和/或“读书”的社群推送给该用户。For example, if the mood posted by a user is "Reading is a good idea and can increase people's knowledge", and the user searches for "Western literature" the most times, he can push the community including "Western Literature" and / or "Reading" To that user.
本发明实施例提供的社群推送装置,通过将获取到的用户自定义信息以及用户签名信息中的关键字提取出来,并将与所述用户兴趣信息、关键字匹配的社群推送给用户,为用户提供精准的兴趣社群推送,使社群之间、社群用户之间的沟通、粘结性更强,提高用户体验,且使社群推送更加智能化。The community pushing device provided in the embodiment of the present invention extracts keywords obtained from user-defined information and user signature information, and pushes a community matching the user interest information and keywords to the user. Provide users with accurate interest community push, make communication and cohesion between communities and community users stronger, improve user experience, and make community push more intelligent.
图8示出了本发明实施例提供的一种采集单元410的结构示意图,为了便于说明,仅示出了与本发明实施例相关的部分。该采集单元410,包括:FIG. 8 shows a schematic structural diagram of a collection unit 410 according to an embodiment of the present invention. For ease of description, only parts related to the embodiment of the present invention are shown. The acquisition unit 410 includes:
采集子单元412,用于采集用户行为数据,按照预设评分规则,获取用户兴趣评分。The collecting subunit 412 is configured to collect user behavior data, and obtain a user interest score according to a preset scoring rule.
可以理解,用户兴趣包括至少一个,通过按照预设评分规则,对至少一个兴趣进行评分。It can be understood that the user interest includes at least one, and the at least one interest is scored according to a preset scoring rule.
在本发明实施例中,预设的评分规则包括加分规则、减分规则。其中加分规则包括,如点赞A兴趣加2分;好评一次A兴趣加3分;浏览A兴趣时间超过预设时间加1分,预设时间还可以是1分钟、2分钟、3分钟等,具体不做限定。减分规则包括,如差评A兴趣一次减3分;取消点赞A兴趣减2分等,具体不做限定,可以理解,具体的加减分数值可以根据用户需求进行设置,并不局限于上述列举的加减分数值。In the embodiment of the present invention, the preset scoring rules include a plus point rule and a minus point rule. The bonus rules include, for example, 2 points for A interest, 3 points for A interest, and 1 point for browsing A interest over a preset time. The preset time can also be 1 minute, 2 minutes, 3 minutes, etc. , Not specifically limited. The points reduction rules include, for example, a negative 3 points reduction in interest for A ’s interest; 2 points reduction for interest in canceling A ’s interest, etc., which are not limited in detail. The value of the plus and minus points listed above.
确定子单元413,用于根据所述用户兴趣评分,确定用户兴趣信息。A determining subunit 413 is configured to determine user interest information according to the user interest score.
作为本发明的一个实施例,当根据预设评分规则得到用户对一个兴趣的评分后,当该兴趣评分超过预设的评分阈值时,则确定该兴趣为用户兴趣信息。可以理解,在本发明实施例中,用户兴趣信息可以包括多个,只要超过预设的评分阈值的兴趣都可以确定为用户兴趣信息。As an embodiment of the present invention, after a user's score for an interest is obtained according to a preset scoring rule, when the interest score exceeds a preset scoring threshold, it is determined that the interest is user interest information. It can be understood that, in the embodiment of the present invention, the user interest information may include a plurality of interests, and as long as the interest exceeds a preset scoring threshold, it may be determined as the user interest information.
在本发明实施例中,预设的评分阈值可以是20分、25分、30分、40分、50分等,具体不做限定。In the embodiment of the present invention, the preset scoring threshold may be 20 points, 25 points, 30 points, 40 points, 50 points, and the like, which are not specifically limited.
例如,确定用户对“登山”兴趣评分为45分,对“我是歌手”兴趣评分为36分,两个兴趣评分均超过预设的评分阈值30分,则将与上述两个兴趣匹配的社群都推送给用户。For example, if it is determined that the user ’s interest rating for “mountain climbing” is 45 points, and the interest rating for “I am a singer” is 36 points, and both interest ratings exceed a preset score threshold of 30 points, the social agency matching the above two interests will be Groups are pushed to users.
本发明实施例提供的社群推送装置,通过将采集到的用户行为数据按照预设评分规则对用户兴趣进行评分,并将超过预设的评分阈值的用户兴趣确定为用户兴趣信息,方便在用户兴趣包括多个时,将满足评分的多个用户兴趣信息对应的多个社群推送给用户,防止遗漏用户感兴趣的社群,满足用户多兴趣社群需求。The social pushing device provided by the embodiment of the present invention scores user interests according to preset scoring rules based on collected user behavior data, and determines user interests that exceed a preset scoring threshold as user interest information, which is convenient for users. When there are multiple interests, multiple communities corresponding to the user's interest information that satisfies the rating are pushed to the user, preventing the user's interest in the community from being omitted, and meeting the user's multi-interest community needs.
图9示出了本发明实施例提供的一种推送单元420的结构示意图,为了便于说明,仅示出了于本发明实施例相关的部分。上述推送单元420,还包括:FIG. 9 shows a schematic structural diagram of a push unit 420 according to an embodiment of the present invention. For ease of description, only relevant parts of the embodiment of the present invention are shown. The pushing unit 420 further includes:
地理位置信息获取子单元424,用于获取所述与所述用户兴趣信息匹配的社群的地理位置信息以及用户的地理位置信息。The geographic position information acquisition subunit 424 is configured to acquire the geographic position information of the community matching the user interest information and the geographic position information of the user.
在本发明实施例中,地理位置信息包括经度、维度;还可以是具体的位置,如,湖北省武汉市武昌区友谊大道368号、北京市中关村南大街35号等。In the embodiment of the present invention, the geographic location information includes longitude and latitude; it may also be a specific location, for example, No. 368 Youyi Avenue, Wuchang District, Wuhan City, Hubei Province, No. 35, Zhongguancun South Street, Beijing, etc.
第四推送子单元425,用于当所述与所述用户兴趣信息匹配的社群的地理A fourth push subunit 425, configured to when the geographic location of the community matching the user's interest information
位置信息与用户的地理位置信息之间的距离小于预设距离阈值时,则向所述用户推送所述社群。When the distance between the location information and the user's geographic location information is less than a preset distance threshold, the community is pushed to the user.
在本发明实施例中,预设距离阈值包括10米、50米、100米、200米、500米、1千米、2千米等,具体不做限定。In the embodiment of the present invention, the preset distance threshold includes 10 meters, 50 meters, 100 meters, 200 meters, 500 meters, 1 kilometers, 2 kilometers, etc., and is not specifically limited.
例如,手机APP用户甲,对“男子马拉松”的浏览频率最高,为10次/天,则将社群基本信息或社群内容中包括“男子马拉松”的社群,且与用户甲的距离小于500米的社群推送给用户甲。For example, mobile APP user A has the most frequent view of the "men's marathon" at 10 times per day. The community information including the "men's marathon" is included in the basic information or content of the community, and the distance from user A is less than The 500-meter community was pushed to user A.
例如,确定用户乙对“登山”兴趣评分为45分,对“我是歌手”兴趣评分为36分,两个兴趣评分均超过预设的评分阈值30分,则将与上述两个兴趣匹配的,且与用户乙的距离小于10千米的社群都推送给用户乙。For example, if it is determined that user B has an interest rating of 45 for "mountain climbing" and an interest rating of "I am a singer" for 36, and both interest ratings exceed a preset score threshold of 30 points, the user who matches the above two interests will be matched. , And the community that is less than 10 kilometers away from user B is pushed to user B.
本发明实施例提供的社群推送装置,通过将与用户的地理位置信息之间的距离小于预设距离阈值,且与用户兴趣信息匹配的社群推送给用户,方便选择一定距离范围内的兴趣社群,便于用于线下互动,增强同地域用户之间的粘结性。The community pushing device provided by the embodiment of the present invention facilitates selection of interests within a certain distance range by pushing a community whose distance to the user's geographic location information is less than a preset distance threshold and matching the user's interest information Communities, which are convenient for offline interaction and enhance the cohesion between users in the same region.
本发明实施例提供一种计算机装置,该计算机装置包括处理器,处理器用于执行存储器中存储的计算机程序时实现上述各个方法实施例提供的社群推送方法的步骤。An embodiment of the present invention provides a computer device. The computer device includes a processor, and the processor is configured to implement the steps of the community push method provided by the foregoing method embodiments when executing a computer program stored in a memory.
示例性的,计算机程序可以被分割成一个或多个模块,一个或者多个模块被存储在存储器中,并由处理器执行,以完成本发明。一个或多个模块可以是能够完成特定功能的一系列计算机程序指令段,该指令段用于描述计算机程序在计算机装置中的执行过程。例如,计算机程序可以被分割成上述各个方法实施例提供的社群推送方法的步骤。Exemplarily, a computer program may be divided into one or more modules, and one or more modules are stored in a memory and executed by a processor to complete the present invention. One or more modules may be a series of computer program instruction segments capable of performing a specific function, and the instruction segments are used to describe a computer program execution process in a computer device. For example, the computer program may be divided into the steps of the community push method provided by the foregoing method embodiments.
本领域技术人员可以理解,上述计算机装置的描述仅仅是示例,并不构成对计算机装置的限定,可以包括比上述描述更多或更少的部件,或者组合某些部件,或者不同的部件,例如可以包括输入输出设备、网络接入设备、总线等。Those skilled in the art can understand that the above description of the computer device is merely an example and does not constitute a limitation on the computer device, and may include more or less components than the above description, or a combination of some components, or different components, such as It can include input and output devices, network access devices, and buses.
所称处理器可以是中央处理单元(Central Processing Unit,CPU),还可以是其他通用处理器、数字信号处理器 (Digital Signal Processor,DSP)、专用集成电路 (Application Specific Integrated Circuit,ASIC)、现成可编程门阵列 (Field-Programmable Gate Array,FPGA) 或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件等。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等,所述处理器是所述计算机装置的控制中心,利用各种接口和线路连接整个计算机装置的各个部分。The so-called processor can be a Central Processing Unit (CPU), or other general-purpose processors, digital signal processors (DSPs), and application specific integrated circuits (Application Specific Integrated Circuit (ASIC), ready-made programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. The general-purpose processor may be a microprocessor, or the processor may be any conventional processor, etc. The processor is a control center of the computer device and connects various parts of the entire computer device by using various interfaces and lines.
所述存储器可用于存储所述计算机程序和/或模块,所述处理器通过运行或执行存储在所述存储器内的计算机程序和/或模块,以及调用存储在存储器内的数据,实现所述计算机装置的各种功能。所述存储器可主要包括存储程序区和存储数据区,其中,存储程序区可存储操作系统、至少一个功能所需的应用程序(比如声音播放功能、图像播放功能等)等;存储数据区可存储根据手机的使用所创建的数据(比如音频数据、电话本等)等。此外,存储器可以包括高速随机存取存储器,还可以包括非易失性存储器,例如硬盘、内存、插接式硬盘,智能存储卡(Smart Media Card, SMC),安全数字(Secure Digital, SD)卡,闪存卡(Flash Card)、至少一个磁盘存储器件、闪存器件、或其他易失性固态存储器件。The memory may be used to store the computer program and / or module, and the processor implements the computer by running or executing the computer program and / or module stored in the memory, and calling data stored in the memory. Various functions of the device. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, at least one application required by a function (such as a sound playback function, an image playback function, etc.), etc .; the storage data area may store Data (such as audio data, phone book, etc.) created based on the use of the phone. In addition, the memory may include high-speed random access memory, and may also include non-volatile memory, such as hard disks, memory, plug-in hard disks, Smart Media Card (SMC), and Secure Digital (SD) cards. , A Flash Card, at least one disk storage device, a flash memory device, or other volatile solid-state storage device.
所述计算机装置集成的模块/单元如果以软件功能单元的形式实现并作为独立的产品销售或使用时,可以存储在一个计算机可读取存储介质中。基于这样的理解,本发明实现上述实施例方法中的全部或部分流程,也可以通过计算机程序来指令相关的硬件来完成,所述的计算机程序可存储于一计算机可读存储介质中,该计算机程序在被处理器执行时,可实现上述各个方法实施例的步骤。其中,所述计算机程序包括计算机程序代码,所述计算机程序代码可以为源代码形式、对象代码形式、可执行文件或某些中间形式等。所述计算机可读介质可以包括:能够携带所述计算机程序代码的任何实体或装置、记录介质、U盘、移动硬盘、磁碟、光盘、计算机存储器、只读存储器(ROM,Read-Only Memory)、随机存取存储器(RAM,Random Access Memory)、电载波信号、电信号以及软件分发介质等。When the modules / units integrated in the computer device are implemented in the form of software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on such an understanding, the present invention implements all or part of the processes in the method of the foregoing embodiment, and may also be completed by a computer program instructing related hardware. The computer program may be stored in a computer-readable storage medium. The computer When the program is executed by a processor, the steps of the foregoing method embodiments can be implemented. The computer program includes computer program code, and the computer program code may be in a source code form, an object code form, an executable file, or some intermediate form. The computer-readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a U disk, a mobile hard disk, a magnetic disk, an optical disk, a computer memory, a read-only memory (ROM, Read-Only Memory) , Random Access Memory (RAM, Random Access Memory), electrical carrier signals, electrical signals, and software distribution media.
以上所述仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等,均应包含在本发明的保护范围之内。The above description is only the preferred embodiments of the present invention and is not intended to limit the present invention. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention shall be included in the protection of the present invention. Within range.

Claims (14)

  1. 一种社群推送方法,其特征在于,所述方法包括:A community push method, characterized in that the method includes:
    采集用户的行为数据,并根据所述用户的行为数据,确定用户兴趣信息;Collecting user behavior data, and determining user interest information according to the user behavior data;
    确定与所述用户兴趣信息匹配的社群,并推送给用户。A community matching the user interest information is determined and pushed to the user.
  2. 如权利要求1所述的社群推送方法,其特征在于,所述确定与所述用户兴趣信息匹配的社群,并推送给用户,之前还包括:The method for pushing a community according to claim 1, wherein said determining a community matching the user's interest information and pushing it to the user further comprises:
    根据社群活跃度,获取活跃度最优的社群;Get the most active community based on community activity;
    所述确定与所述用户兴趣信息匹配的社群,并推送给用户,包括:The determining and pushing to a user a community that matches the user interest information includes:
    将所述活跃度最优的社群以及与所述用户兴趣信息匹配的社群推送给用户。Pushing the community with the best activity and the community matching the user's interest information to the user.
  3. 如权利要求1所述的社群推送方法,其特征在于,所述采集用户的行为数据,并根据所述用户的行为数据,确定用户兴趣信息,包括:The method for pushing community according to claim 1, wherein the collecting user behavior data and determining user interest information based on the user behavior data comprises:
    获取用户对所述用户兴趣信息的喜好程度;Acquiring a user's degree of preference for the user's interest information;
    所述确定与所述用户兴趣信息匹配的社群,并推送给用户,包括:The determining and pushing to a user a community that matches the user interest information includes:
    根据所述用户对所述用户兴趣的喜好程度信息,确定与所述用户喜好程度对应的社群,并推送给用户。A community corresponding to the user's degree of preference is determined according to the user's degree of preference information about the user's interest, and pushed to the user.
  4. 如权利要求1所述的社群推送方法,其特征在于,所述采集用户的行为数据,并根据所述用户的行为数据,确定用户兴趣信息,包括:The method for pushing community according to claim 1, wherein the collecting user behavior data and determining user interest information based on the user behavior data comprises:
    采集用户行为数据,按照预设评分规则,获取用户兴趣评分;Collect user behavior data and obtain user interest scores according to preset scoring rules;
    根据所述用户兴趣评分,确定用户兴趣信息。Determining user interest information according to the user interest score.
  5. 如权利要求1所述的社群推送方法,其特征在于,所述确定与所述用户兴趣信息匹配的社群,并推送给用户之前,还包括:The method for pushing a community according to claim 1, wherein before determining the community matching the user's interest information and pushing it to the user, the method further comprises:
    获取用户自定义信息以及用户签名信息;Get user-defined information and user signature information;
    根据所述用户自定义信息以及所述用户签名信息,提取关键字;Extracting keywords according to the user-defined information and the user signature information;
    所述确定与所述用户兴趣信息匹配的社群,并推送给用户,包括:The determining and pushing to a user a community that matches the user interest information includes:
    确定与所述用户兴趣信息、关键字匹配的社群,并推送给用户。A community matching the user interest information and keywords is determined and pushed to the user.
  6. 如权利要求1所述的社群推送方法,其特征在于,确定与所述用户兴趣信息匹配的社群,并推送给用户,还包括:The method for pushing a community according to claim 1, wherein determining the community matching the user's interest information and pushing it to the user further comprises:
    获取所述与所述用户兴趣信息匹配的社群的地理位置信息以及用户的地理位置信息;Acquiring geographic location information of the community matching the user interest information and geographic location information of the user;
    当所述与所述用户兴趣信息匹配的社群的地理位置信息与用户的地理位置信息之间的距离小于预设距离阈值时,则向所述用户推送所述社群。When the distance between the geographic location information of the community matching the user interest information and the geographic location information of the user is less than a preset distance threshold, the community is pushed to the user.
  7. 一种社群推送装置,其特征在于,所述装置包括:A community push device, characterized in that the device includes:
    采集单元,用于采集用户的行为数据,并根据所述用户的行为数据,确定用户兴趣信息;A collection unit, configured to collect user behavior data, and determine user interest information according to the user behavior data;
    推送单元,用于确定与所述用户兴趣信息匹配的社群,并推送给用户。A pushing unit is configured to determine a community matching the user's interest information and push it to the user.
  8. 如权利要求7所述的社群推送装置,其特征在于,所述装置,还包括:The community pushing device according to claim 7, wherein the device further comprises:
    第一获取单元,用于根据社群活跃度,获取活跃度最优的社群;A first obtaining unit, configured to obtain the community with the best activity according to the community activity;
    所述推送单元,包括:The push unit includes:
    第一推送子单元,用于将所述活跃度最优的社群以及与所述用户兴趣信息A first push sub-unit, configured to connect the community with the best activity and the user interest information
    匹配的社群推送给用户。Matching communities are pushed to users.
  9. 如权利要求7所述的社群推送装置,其特征在于,所述采集单元,包括:The community pushing device according to claim 7, wherein the collecting unit comprises:
    获取子单元,用于获取用户对所述用户兴趣信息的喜好程度;An acquisition subunit, configured to acquire a user's preference for the user's interest information;
    所述推送单元,包括:The push unit includes:
    第二推送子单元,用于根据所述用户对所述用户兴趣的喜好程度信息,确A second push subunit, configured to determine, according to the user's preference information about the user's interest
    定与所述用户喜好程度对应的社群,并推送给用户。A community corresponding to the degree of preference of the user is determined and pushed to the user.
  10. 如权利要求7所述的社群推送装置,其特征在于,所述采集单元,包括:The community pushing device according to claim 7, wherein the collecting unit comprises:
    采集子单元,用于采集用户行为数据,按照预设评分规则,获取用户兴趣评分;A collection subunit for collecting user behavior data and obtaining user interest scores according to preset scoring rules;
    确定子单元,用于根据所述用户兴趣评分,确定用户兴趣信息。A determining subunit, configured to determine user interest information according to the user interest score.
  11. 如权利要求7所述的社群推送装置,其特征在于,所述装置,还包括:The community pushing device according to claim 7, wherein the device further comprises:
    第二获取单元,用于获取用户自定义信息以及用户签名信息;A second obtaining unit, configured to obtain user-defined information and user signature information;
    提取单元,用于根据所述用户自定义信息以及所述用户签名信息,提取关键字;An extraction unit, configured to extract keywords based on the user-defined information and the user signature information;
    所述推送单元,包括:The push unit includes:
    第三推送子单元,用于确定与所述用户兴趣信息、关键字匹配的社群,并A third push subunit, configured to determine a community matching the user interest information and keywords, and
    推送给用户。Push to user.
  12. 如权利要求7所述的社群推送装置,其特征在于,所述推送单元,还包括:The community pushing device according to claim 7, wherein the pushing unit further comprises:
    地理位置信息获取子单元,用于获取所述与所述用户兴趣信息匹配的社群的地理位置信息以及用户的地理位置信息;A geographic location information acquisition subunit, configured to acquire geographic location information of the community matching the user interest information and geographic location information of the user;
    第四推送子单元,用于当所述与所述用户兴趣信息匹配的社群的地理位置A fourth push sub-unit, configured to when the geographic location of the community matching the user interest information
    信息与用户的地理位置信息之间的距离小于预设距离阈值时,则向所述用户推送所述社群。When the distance between the information and the geographic location information of the user is less than a preset distance threshold, the community is pushed to the user.
  13. 一种计算机装置,其特征在于,所述服务器包括处理器,所述处理器用于执行存储器中存储的计算机程序时实现如权利要求1-6中任意一项所述社群推送方法的步骤。A computer device, wherein the server includes a processor, and the processor is configured to implement the steps of the community push method according to any one of claims 1-6 when executing a computer program stored in a memory.
  14. 一种计算机可读存储介质,其上存储有计算机程序(指令),其特征在于,所述计算机程序(指令)被处理器执行时实现如权利要求1-6中任意一项所述社群推送方法的步骤。A computer-readable storage medium having stored thereon a computer program (instruction), characterized in that when the computer program (instruction) is executed by a processor, the community push according to any one of claims 1-6 is implemented Method steps.
PCT/CN2018/092929 2018-06-26 2018-06-26 Group pushing method and device, computer device, and computer-readable storage medium WO2020000205A1 (en)

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