WO2019214518A1 - Method and apparatus for processing clothing-type data object information, and store system - Google Patents

Method and apparatus for processing clothing-type data object information, and store system Download PDF

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Publication number
WO2019214518A1
WO2019214518A1 PCT/CN2019/085274 CN2019085274W WO2019214518A1 WO 2019214518 A1 WO2019214518 A1 WO 2019214518A1 CN 2019085274 W CN2019085274 W CN 2019085274W WO 2019214518 A1 WO2019214518 A1 WO 2019214518A1
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WIPO (PCT)
Prior art keywords
data object
target
information
store
user
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PCT/CN2019/085274
Other languages
French (fr)
Chinese (zh)
Inventor
石克阳
顾珊珊
郭建峰
胡晓映
谢伟志
何舒荣
盛丁
姚迪狄
洪海
朱伟
冯伟
宾林
贾梦雷
蔡明�
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阿里巴巴集团控股有限公司
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Publication of WO2019214518A1 publication Critical patent/WO2019214518A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0623Item investigation
    • G06Q30/0625Directed, with specific intent or strategy
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • G06Q30/0643Graphical representation of items or shoppers

Definitions

  • the present application relates to the field of information processing technologies, and in particular, to a clothing data object information processing method, apparatus, and store system.
  • the application provides a clothing data object information processing method, device and a store system, which can improve the user's selection efficiency of the clothes on the hanger as a whole, and reduce the probability of loss of the display due to frequent searching.
  • a store system comprising:
  • a first terminal device configured to provide a server with a data object set to be displayed in the target store
  • the server configured to determine preference information of a target user group associated with the target store in selecting a clothing class data object, and according to a matching degree of the data object in the data object set with the preference information, Data objects are sorted;
  • a garment data object information processing method comprising:
  • a store system comprising:
  • a first terminal device configured to provide a server with a target store-associated data object set
  • a second terminal device configured to be deployed in a clothing display area of the target store, identifying a target user operating before coming to the second terminal device, and submitting the user identification result to the server;
  • the server is configured to determine preference information of the target user in selecting a clothing class data object, and determine, according to a matching degree of the data object in the data object set and the preference information, that the target user is to be performed Recommended data object information and returning to the second terminal device;
  • the second terminal device is further configured to display the recommended data object information.
  • a garment data object information processing method comprising:
  • a garment data object information processing method comprising:
  • a store system comprising:
  • a first terminal device configured to provide a server with a target store-associated data object set
  • the server is configured to determine preference information of the selected clothing class data object associated with the target user entering the target store, and determine the to-be-targeted according to the matching degree of the data object in the data object set with the preference information. Determining, by the target user, the recommended data object information; determining, after the target user enters the target fitting room, determining whether the data object recommended by the target user is included in the target user's data object set to be tried, if Not including, the information of the recommended data object is provided to the third terminal device;
  • the third terminal device is configured to be deployed in a fitting room of the target store to display the data object information to be recommended.
  • a garment data object information processing method comprising:
  • the information of the recommended data object is provided to a third terminal device deployed in the target fitting room.
  • An apparel-like data object information processing apparatus includes:
  • a data object set determining unit to be displayed for determining a data object set to be displayed in the target store
  • a preference information determining unit configured to determine preference information of the target user group associated with the target store in selecting a clothing class data object
  • a sorting unit configured to sort the data objects according to a matching degree of the data objects in the data object set with the preference information, to be used in the target store according to the sorted result
  • the clothing corresponding to the data object is displayed.
  • An apparel-like data object information processing apparatus includes:
  • a data object set determining unit configured to determine a data object set associated with the target store
  • a target user information receiving unit configured to receive target user information submitted by the second terminal device deployed in the clothing display area of the target store
  • a preference information determining unit configured to determine preference information of the target user in selecting a clothing class data object
  • a recommendation information determining unit configured to determine, according to a degree of matching between the data object in the data object set and the preference information, data object information to be recommended to the target user, and returning to the second terminal device for display .
  • An apparel-like data object information processing apparatus includes:
  • a user identification unit configured to identify a target user who operates before the second terminal device deployed in the target store display area, and submit the user identification result to the server;
  • a recommendation information receiving unit configured to receive recommendation information returned by the server for the target user, where the recommendation information is based on preference information of the target user in selecting a clothing-like data object, and the target store-related The set of data objects is determined;
  • a recommendation information display unit for displaying the recommended data object information.
  • An apparel-like data object information processing apparatus includes:
  • a preference information determining unit configured to determine preference information related to selecting a clothing class data object associated with the target user entering the target store
  • a recommendation information determining unit configured to determine, according to a degree of matching between the data object in the data object set associated with the target store and the preference information, data object information to be recommended to the target user;
  • a determining unit configured to determine, after the target user enters the target fitting room, whether the data object recommended by the target user is included in the target user's data object set to be tried;
  • a recommendation information providing unit configured to provide information of the recommended data object to a third deployment in the target fitting room if the recommended data object is not included in the to-be-tested data object set Terminal Equipment.
  • the present application discloses the following technical effects:
  • the universal preference information of the target user group is fully considered, and the clothing is displayed according to the matching degree of the specific clothing and the universal preference information.
  • the clothing that best matches the general preference of the user group is displayed in an optimal position, so that the user's selection efficiency of the clothes on the hanger can be improved as a whole, and at the same time, the probability of loss of the display due to frequent searching can be reduced.
  • the recommendation of the personalized information can be performed to the specific target user in the third terminal device of the display area and/or the third terminal device of the fitting room, thereby supplementing the hanger display, thereby enabling the user to Have more opportunities to get the information you might need.
  • FIG. 1 is a schematic diagram of a first store system provided by an embodiment of the present application.
  • FIG. 3 is a schematic diagram of a second store system provided by an embodiment of the present application.
  • FIG. 5 is a flowchart of a third method provided by an embodiment of the present application.
  • FIG. 6 is a schematic diagram of a third store system provided by an embodiment of the present application.
  • FIG. 7 is a flowchart of a fourth method provided by an embodiment of the present application.
  • FIG. 8 is a schematic diagram of a first device provided by an embodiment of the present application.
  • FIG. 9 is a schematic diagram of a second device provided by an embodiment of the present application.
  • FIG. 10 is a schematic diagram of a third device provided by an embodiment of the present application.
  • FIG. 11 is a schematic diagram of a fourth device provided by an embodiment of the present application.
  • FIG. 12 is a schematic diagram of a computer system according to an embodiment of the present application.
  • the sorting manner of the clothes displayed on the hanger can be optimized, so that the clothing more likely to meet the general needs of the user is displayed in the most obvious position, thereby improving the user's selection or viewing of the laundry in the store. Efficiency, reducing the number of user searches.
  • the clothing information in the store can be communicated to the user by other means to increase the exposure opportunity of the clothes as much as possible.
  • the number of items displayed in the store may be very large, even if the display manner of the clothes displayed on the clothes hanger is optimized, there may be clothes that are not selected by the user but are not selected by the user, and if The clothing does meet the needs of the user and is highly likely to be selected or purchased by the user.
  • some terminal devices can be deployed in the store, and the terminal device can be equipped with a display screen and can identify a specific user identification, and Displaying the clothing information related to the specific user, on the basis of which, the information of the clothing that may be needed by the user in the store can be displayed as a supplement to the hanger display, so that the clothing information that the user may actually need is as much as possible.
  • the terminal device may be deployed in the clothing display area of the store, or may be deployed in the fitting room of the store, or may be separately deployed in the clothing display area and the fitting room, and the like.
  • the first embodiment provides a store system.
  • the store system may specifically include:
  • a first terminal device 101 configured to provide a server with a data object set to be displayed in a target store
  • the server 102 is configured to determine preference information of a target user group associated with the target store in selecting a clothing class data object, and according to a matching degree between the data object in the data object set and the preference information, Sorting data objects;
  • the hanger 103 is configured to display the clothing corresponding to the data object according to the sorted result.
  • the first terminal device 101 may be specifically provided to a user such as a store clerk in the store, and may be implemented by using a PC or a mobile terminal device.
  • the embodiment of the present application may be installed in the first terminal device.
  • a first client the first client can provide a corresponding user interface, a store clerk in the store, etc. can submit new clothing information in the store to the server, and the server can be in the form of a data object for the specific clothing
  • the information is saved.
  • the specific implementation since the number of clothes that need to be displayed in the store may be very large, it is also possible to optimize the display manner of some of the main products on the hangers, and other non-main products are in accordance with the traditional The way to display it is fine.
  • the designation of the main product may be performed by the first terminal device, and further, the information of the main product may be submitted to the server, that is, the data object set to be displayed may include A collection of data objects corresponding to the main product.
  • the set of data objects to be displayed may be updated with the new cycle of the clothes.
  • the feature tags of each data object may be edited and submitted at the same time, wherein the feature is The tag specifically refers to information such as keywords used to describe characteristics, popular elements, and the like of the data object, for example, "lobe edge", "lace”, and the like.
  • the server may sort the data objects in the data object set, wherein the sorting may be based on the matching degree of the general preference information of each data object with the target user group associated with the current store. That is to say, for a store, it usually has a relatively fixed target user group. For example, the user group can be divided according to age, gender, etc., or, in more precise cases, The collection of historical store users is determined to be the target user group of the store. As the number of users entering the store increases, the size of the target user group can also be increased. Such target user groups may often display some general preference information in the process of selecting data objects.
  • the target user group of a certain store generally prefers the clothing of the "Ruffle” element, while the other store's The target user group generally prefers the clothing of the "wide leg pants” element, and so on. Therefore, in the embodiment of the present application, the universal preference information can be excavated, so that the data objects to be displayed in the store can be sorted according to the basis, and then the corresponding clothing is displayed according to the sorting result. . In this way, the generally popular clothing can be displayed as much as possible in the position that is most easily seen by the in-store user, thereby improving the user's selection efficiency.
  • the historical store user of the target store may be first determined. Collection (of course, the collection may be constantly changing during each statistic, and it is also possible to take in the store user as a historical store user in the most recent period of time, etc.), and then, according to the history of the store user collection The user in the user performs a preference when the clothing type data object is selected in the associated network sales system, and determines the preference information.
  • the data objects operated by the users in the historical store user set (browsing, collecting, paying attention, purchasing, etc.) and corresponding operations may be first determined, and then, The feature tags of the operated data objects may be determined, and the number of occurrences of each feature tag may be determined, and the feature tags whose number of occurrences meet the preset conditions are determined as features generally preferred by the target user group. For example, suppose that a historical store user collects historical behavior data in the “Taobao” system. These users have the most operations on the clothes with the “Ruffle” element, and the “Ruffle” can be determined as the user. The features that are generally preferred by the group, that is, can be recorded as preference information for the target user group.
  • the preference information may be described by multiple feature tags, and the feature tags may also be sorted according to the number of occurrences, etc., and then when the specific data objects are matched with the user preferences.
  • the feature matching can be performed from front to back according to the order of the feature tags, and the higher the matching feature tags are ranked, the more preferentially the user can be recommended, and so on.
  • the preference information may also be determined according to a history selection of the clothing displayed in the target store by the user. That is to say, in addition to using the online behavior of the user to mine the preference information, the user's offline behavior can also be used for mining. Specifically, after the user enters the store, in the process of selecting or trying on clothes, purchasing, etc., the user may also reflect the user's preference, and by counting the behaviors of multiple users entering the same store, It is possible to dig out the general preference information of these users on the clothing data objects. Specifically, the mining of such offline behavior information may be implemented in various specific manners.
  • the clothes displayed on the hanger may be associated with a magnetic buckle device, and the magnetic fastening device has And a movement sensor for sensing a movement event of the associated laundry, and submitting the data object information corresponding to the clothing to the server when determining that the associated laundry is removed from the hanger. That is to say, since each piece of clothing is associated with a respective magnetic button device, and the device has a movement sensor, if a piece of clothing is moved by the user, the movement sensor can perceive the event.
  • the clothes in the display area are displayed side by side, there is more occlusion between them, and the user may slap each piece of clothes hanging in the display area to observe the clothes.
  • a certain algorithm may also be preset, and the algorithm may determine the moving range and the trajectory of the clothing according to the sensing result of the mobile sensor, and only meet certain characteristics (specific When the feature can be preset, it is proved that the laundry is removed from the hanger, at which time the user is proved to be interested in the laundry, and then the information of the data object associated with the garment can be submitted to the server.
  • the server may be specifically configured to record, according to the number of times the data object corresponding to the clothes removed from the hanger and the number of times of being removed, determine the general preference of the target user group for the corresponding data object according to the number of times of the removal,
  • the preference information is determined by sorting the feature tags of the preceding data objects according to the degree of general preference. That is to say, through the in-store smart hangers, sensing devices, etc., the clothing information that the user who has entered the store picks up the most and tries the most can be obtained, and the general preference information of the target user group of the store is identified.
  • the preference information may be separately mined from the online behavior data of the target user group and the offline behavior data, and integrated into Together, as a general universal preference information, and so on.
  • the preference information may be expressed by at least one feature tag for describing the characteristics of the clothing class data object, in particular, when the data object is matched with the preference information, and the data object may be The data objects in the set perform feature tag extraction, and then sort the data objects according to the matching degree of the feature tags of the data objects in the data object set with the feature tags in the preference information, and the like.
  • the preference information of a target user group of a store includes the label 1, the label 2, and the label 3. Therefore, the clothing corresponding to the data object with the label 1 among the data objects to be displayed can be preferentially displayed, and then The clothing corresponding to the data object of the label 2 is displayed, and the like.
  • the clothing display manner of the clothing display area is optimized, the universal preference information of the target user group is fully considered, and the clothing is displayed according to the matching degree of the specific clothing and the universal preference information.
  • the clothes that best match the general preference of the user group are displayed in an optimal position, so that the user's selection efficiency of the clothes on the clothes hanger can be improved as a whole, and at the same time, the probability of loss of the exhibits due to frequent searching can be reduced.
  • the user may not find the clothing that may be of interest to the user, and therefore, in an alternative embodiment, it may also be in the store system.
  • Providing a second terminal device 104 which can be used for deployment in a clothing display area of the target store, can identify a target user who operates before coming to the second terminal device, and identify the user The result is submitted to the server.
  • the server may be further configured to determine preference information of the target user in selecting a clothing class data object, and determine a to-be-targeted manner according to a matching degree between the data object in the data object set and the preference information.
  • the target user performs the recommended data object information, and returns to the second terminal device for display.
  • a second terminal device can be arranged in the clothing display area, and the second terminal device can have a large-area display screen.
  • the display screen can also be a mirror screen, so that it can be played.
  • the role of both the mirror and the display that is, the user can see his or her own image through the display, and can also obtain relevant information.
  • the information may include information of the data object recommended by the user according to the personalized preference information of the user.
  • the second terminal device may be equipped with a device such as a camera. When a user comes to the second terminal device, the user may be identified by scanning the face image of the user.
  • the correspondence between the image and the user identity may be determined when the user enters the store, or may be determined according to the real-name authentication information of the user saved in advance by the server.
  • the server can learn the identity of the user, and further, the user's preference information can be mined according to the historical behavior data information of the user.
  • the historical behavior data of the user may also include online behavior data embodied in the associated network sales system, or may include offline behavior data embodied by the user in the current store, and the like.
  • the preference information mining is performed according to the foregoing behavior data
  • the method for mining the general preference information of the user group may be similar to the foregoing, and will not be described in detail herein.
  • the recommended object may also recommend some combination information in addition to the item that most likely meets the user's preference. That is, the server may be further configured to obtain collocation combination information between at least two data objects in the target store, and determine, according to a matching degree between the data objects in the collocation combination and the preference information, A target combination combination to be recommended to the target user. At this time, the second terminal device is further configured to display the recommended target combination combination.
  • the collocation combination may be set by a clerk in the store, or the server may analyze the characteristics of some clothing in the store in advance, generate a collocation combination, and the like.
  • the recommendation may be based on the personalized preference information of the target user. For example, if a target user's personalized preferences include "Ruffles", the combination of various combinations of "Ruffles" elements may be recommended to the target user, and so on.
  • the function of the second terminal device may further include: displaying, by the user, information about the data object corresponding to the viewed clothing on the hanger, for example, when the specific implementation is performed,
  • the anti-theft device is equipped with a short-range signal generator such as Bluetooth.
  • the Bluetooth chip can send a signal, so that the second terminal device can receive a corresponding signal, so that the user
  • the information of the clothes removed on the hanger is transmitted to the second terminal device, and then, if the user comes to the second terminal device, the second terminal device can display the information of the clothes removed from the hanger. The user can choose from the clothes that need to be tried on, and so on.
  • the information of the aforementioned recommended clothing may also be displayed, and the clothing selected by the user to join the “testing machine” includes not only the clothes that have been taken off the hanger, but also the system. Recommended clothing to them, and so on.
  • the second terminal device since the second terminal device can display the information of the plurality of optional data objects for the user, the user can click to view the specific data object before adding the specific data object to the fitting car. Details.
  • the second terminal device may also submit the information to the server for the target data object that is clicked by the user to view the details, so that the server may be further configured to determine that the target data object has the target data object. At least one collocation data object of the collocation relationship, and determining the target collocation data object to be recommended according to the preference information of the target user, so as to display the target collocation data object by the second terminal device.
  • the matching combination information recommended by the server may also be determined according to the target data object currently selected by the user.
  • the matching object not only the degree of matching with the target data object but also the degree may be considered.
  • the user's preference information such that the final recommendation to the user is that the target data object currently being viewed can be matched, and the matching object conforms to the user's preference, so that the probability that the recommended information is ultimately selected by the user is improved. Improve the effectiveness of information.
  • the second terminal device may be further configured to provide an operation option for selecting the displayed data object and adding to the list of objects to be tried, and receiving the user by using the operation option. After the operation, determine the set of data objects to be tried on. That is to say, the user can select some clothes that need to be tried on by the second terminal device to join the “testing car”.
  • the clothing information in the “testing car” can also be transmitted to After the terminal equipment of the warehouse, the rear warehouse can be opened with the fitting room. In this way, the clothes in the “testing cart” can be stocked by the warehouse staff and sent to the fitting room. The user does not need to carry the clothes to enter the fitting. between.
  • the system may further include:
  • the third terminal device 105 is configured to be deployed in the fitting room of the target store; specifically, the third terminal device may have a display screen, which is similar to the second terminal device, and the display screen may also be a mirror screen. In the process of fitting the clothes in the fitting room, the user can see his own try-on effect through the mirror screen. In addition, some related information can be displayed on the screen. For example, the tester can be displayed. In the clothing information, an option for performing operations such as purchasing a specific clothing may be provided, and the like, the user may directly perform operations such as adding a shopping cart, paying, etc. in the third terminal device in the fitting room.
  • the third terminal device has a function of displaying information, and the server may be further configured to: determine a target fitting room allocated for the target user, and determine whether the data object recommended by the target user is included in the The information of the recommended data object is provided to the third terminal device, if not included, the third terminal device may also be used for the recommended Data object information is displayed.
  • the third terminal in the fitting room is also available.
  • the information on the clothing in the device is recommended again. Since the fitting room is the place where the user is the final experience of the clothing in the store, according to the "peak end” law, the user's good experience in the "final” scene will be more impressive, so that the user gets the final “surprise”. With a deep impression.
  • the recommendation information displayed by the third terminal device may include a single item that matches the user preference information, and may also include a combination combination that matches the user preference.
  • the server may push the information of the recommended item or combination in the process of displaying the recommended item or combination.
  • the fourth terminal device 106 of the warehouse enables the rear warehouse to prepare in advance for the recommended single product or combination. If the user sends a request for refilling the dressing through the third terminal device in the fitting room, the corresponding clothes can be transported to the fitting room more quickly, thereby shortening the waiting time of the user.
  • the second embodiment is corresponding to the first embodiment. From the perspective of the server, a method for processing information of the clothing type data object is provided. Referring to FIG. 2, the method may specifically include:
  • S202 Determine preference information of the target user group associated with the target store in selecting a clothing class data object
  • S203 Sort the data objects according to the matching degree of the data objects in the data object set with the preference information, so as to use the data objects in the target store according to the sorted result.
  • the corresponding clothes are displayed.
  • the historical store user set of the target store may be first determined; Determining the preference information when a user in the historical store user set performs a preference for the clothing type data object selection in the associated network sales system.
  • the data object operated by each user in the historical store user set and the corresponding operation times thereof may be first determined; and the general preference degree of the target user group to the corresponding data object is determined according to the operation times Then, the preference information is determined by sorting the feature tags possessed by the preceding data objects according to the degree of general preference.
  • Another determining the preference information of the target user group associated with the target store in selecting the apparel class data object may be determining the preference information according to the historical selection of the clothing displayed in the target store by the user.
  • the sensing event uploaded by the mobile sensor in the magnetic button device associated with the clothing displayed in the target store may be received, the sensing event includes: the laundry associated with the mobile sensor is removed from the hanger; and then Recording a data object corresponding to the clothes removed from the hanger and the number of times of being removed; determining a general preference of the target user group for the corresponding data object according to the number of times of being removed; according to the general preference level
  • the preference information is determined by sorting the feature tags of the top data objects.
  • the preference information is expressed by at least one feature tag for describing the characteristics of the clothing class data object; specifically, when the data object is sorted, feature tag extraction may be performed on the data object in the data object set. And then sorting the data objects according to the matching degree of the feature tags of the data objects in the data object set with the feature tags in the preference information.
  • the server may further receive target user information submitted by the second terminal device deployed in the clothing display area of the target store; determine preference information of the target user in selecting the clothing-like data object; and then, according to And matching the data object in the data object set with the preference information, determining data object information to be recommended to the target user, and returning to the second terminal device.
  • the server may further obtain the combination combination information between the at least two data objects in the target store; determine, according to the matching degree of the data object in the collocation combination with the preference information, that the recommendation is to be recommended to the target user.
  • the target combination is combined and returned to the second terminal device.
  • a target fitting room allocated for the target user, and a data object set selected by the target user to be tried on may be determined; determining whether the data object recommended by the target user is included in the The set of data objects to be tried on; if the recommended data object is not included in the set of data objects to be tried, the third terminal device associated with the target fitting room is provided by The third terminal device displays the recommended data object information.
  • the second embodiment of the present application further provides a store system.
  • the system may include:
  • a first terminal device 301 configured to provide a server with a target store-associated data object set
  • the second terminal device 302 is configured to be deployed in the clothing display area of the target store, identify the target user who operates before coming to the second terminal device, and submit the user identification result to the server;
  • the server 303 is configured to determine preference information of the target user in selecting a clothing class data object, and determine, according to a matching degree of the data object in the data object set and the preference information, to be determined to be the target user. Performing recommended data object information and returning to the second terminal device;
  • the second terminal device 302 is further configured to display the recommended data object information.
  • the second terminal device may be further configured to: provide an operation option for selecting the displayed data object and adding to the list of the object to be tried, and receiving the operation of the user by using the operation option. After that, determine the set of data objects to try on.
  • system may further include:
  • a third terminal device for deployment in a fitting room of the target store
  • the server is further configured to: determine a target fitting room allocated for the target user, and determine whether the data object recommended by the target user is included in the data object set to be tried, if not included Providing information of the recommended data object to the third terminal device;
  • the third terminal device is configured to display the recommended data object information.
  • the fourth embodiment is corresponding to the three-phase of the embodiment, and provides a method for processing information of the clothing type data object from the perspective of the server.
  • the method may specifically include:
  • S402 Receive target user information submitted by the second terminal device deployed in the clothing display area of the target store;
  • S404 Determine, according to the matching degree of the data object in the data object set and the preference information, the data object information to be recommended to the target user, and return the second terminal device to perform display.
  • the fifth embodiment is also corresponding to the three-phase of the embodiment. From the perspective of the second terminal device, a method for processing information of the clothing type data object is provided. Referring to FIG. 5, the method may include:
  • S501 Identify a target user who operates before the second terminal device deployed in the target store display area, and submit the user identification result to the server;
  • S502 Receive recommendation information returned by the server for the target user, where the recommendation information is determined according to preference information of the target user in selecting a clothing class data object, and a data object set associated with the target store. of;
  • an operation option for selecting the displayed data object and adding it to the list of objects to be tried may be provided, and after receiving the operation of the user through the operation option, determining the data object information to be tried.
  • the sixth embodiment provides a store system. Referring to FIG. 6, the system includes:
  • a first terminal device 601 configured to provide a server with a target store-associated data object set
  • the server 602 is configured to determine preference information of the selected clothing class data object associated with the target user entering the target store, and determine the to-before according to the matching degree of the data object in the data object set with the preference information.
  • the target user performs the recommended data object information; after determining that the target user enters the target fitting room, determining whether the data object recommended by the target user is included in the target user's data object set to be tried, If not included, providing the information of the recommended data object to the third terminal device;
  • the third terminal device 603 is configured to be deployed in the fitting room of the target store to display the data object information to be recommended.
  • the seventh embodiment is corresponding to the sixth embodiment. From the perspective of the server, a method for processing clothing object data object information is provided. Referring to FIG. 7, the method may include:
  • S701 determining preference information related to selecting a clothing class data object associated with the target user entering the target store;
  • S702 Determine, according to the matching degree of the data object in the data object set associated with the target store and the preference information, the data object information to be recommended to the target user;
  • the embodiment of the present application further provides a clothing data object information processing apparatus.
  • the apparatus may include:
  • the to-be-displayed data object set determining unit 801 is configured to determine a data object set to be displayed in the target store;
  • the preference information determining unit 802 is configured to determine preference information of the target user group associated with the target store in selecting the clothing class data object;
  • a sorting unit 803 configured to sort the data objects according to a matching degree of the data objects in the data object set with the preference information, to be used in the target store according to the sorted result
  • the clothing corresponding to the data object is displayed.
  • the preference information determining unit may specifically include:
  • a historical store user set determining subunit configured to determine a historical store user set of the target store
  • the first preference information determining subunit is configured to determine the preference information according to a preference of the user in the historical store user set when performing the clothing type data object selection in the associated network selling system.
  • the first preference information determining subunit may specifically include:
  • An operation information determining subunit configured to determine a data object operated by each user in the historical store user set and a corresponding number of operations thereof;
  • a feature tag occurrence number determining subunit configured to determine a feature tag of each of the operated data objects, and determine the number of occurrences of each feature tag
  • the first feature tag determining subunit is configured to determine a feature tag whose number of occurrences meets a preset condition as a feature generally preferred by the target user group.
  • the preference information determining unit may be specifically configured to:
  • the preference information is determined according to the history selection of the clothing displayed in the target store by the user.
  • the preference information determining unit may include:
  • a sensing event receiving subunit configured to receive a sensing event uploaded by a mobile sensor in a magnetic button device associated with the clothing displayed in the target store, the sensing event comprising: the clothing associated with the mobile sensor is taken from the hanger under;
  • a recording subunit for recording a data object corresponding to the laundry removed from the hanger and the number of times it is removed
  • a general preference level determining subunit configured to determine a general preference level of the target user group for the corresponding data object according to the number of times of being removed;
  • the second feature tag determining subunit is configured to determine the preference information by sorting the feature tags of the front data object according to the universal preference degree.
  • the preference information is expressed by at least one feature tag for describing characteristics of the clothing class data object
  • the sorting unit may specifically include:
  • a feature tag extraction subunit configured to perform feature tag extraction on the data object in the data object set
  • a sorting subunit configured to sort the data objects according to a matching degree of the feature tags of each data object in the data object set and the feature tags in the preference information.
  • the device may further include:
  • a target user information receiving unit configured to receive target user information submitted by the second terminal device deployed in the clothing display area of the target store
  • a user personalization preference information determining unit configured to determine preference information of the target user in selecting a clothing class data object
  • the recommendation information providing unit is configured to determine data object information to be recommended to the target user according to the matching degree of the data object in the data object set and the preference information, and return the second terminal device.
  • the device may further include:
  • a collocation combination information obtaining unit configured to obtain collocation combination information between at least two data objects in the target store
  • the collocation information recommendation unit is configured to determine, according to the matching degree of the data object in the collocation combination and the preference information, a target collocation combination to be recommended to the target user, and return the target collocation combination to the second terminal device.
  • the device may further comprise:
  • a fitting room information determining unit configured to determine a target fitting room allocated for the target user, and a data object set selected by the target user to be tried on;
  • a determining unit configured to determine whether a data object recommended by the target user is included in the data object set to be tried
  • a recommendation information supplement providing unit configured to provide to the third terminal device associated with the target fitting room if the recommended data object is not included in the set of data objects to be tried, by the third terminal
  • the device displays the recommended data object information.
  • the embodiment of the present application further provides a clothing type data object information processing apparatus.
  • the apparatus may include:
  • a data object set determining unit 901 configured to determine a data object set associated with the target store
  • the target user information receiving unit 902 is configured to receive target user information submitted by the second terminal device deployed in the clothing display area of the target store;
  • a preference information determining unit 903 configured to determine preference information of the target user in selecting a clothing class data object
  • the recommendation information determining unit 904 is configured to determine data object information to be recommended to the target user according to the matching degree of the data object in the data object set and the preference information, and return the second terminal device to perform Show.
  • the embodiment of the present application further provides an information processing device for clothing type data objects.
  • the device may include:
  • the user identification unit 1001 is configured to identify a target user that operates before the second terminal device deployed in the target store display area, and submit the user identification result to the server;
  • the recommendation information receiving unit 1002 is configured to receive recommendation information returned by the server for the target user, where the recommendation information is based on preference information of the target user in selecting a clothing-like data object, and the target store association The set of data objects is determined;
  • the recommendation information display unit 1003 is configured to display the data object information to be recommended.
  • the device may further include:
  • An operation option providing unit for providing an operation option for selecting the displayed data object and adding it to the list of objects to be tried
  • the data object determining unit to be tried is used to determine the data object information to be tried after receiving the operation of the user through the operation option.
  • the embodiment of the present application further provides a clothing type data object information processing apparatus.
  • the apparatus may include:
  • a preference information determining unit 1101 configured to determine preference information related to selecting a clothing class data object associated with a target user entering the target store;
  • a recommendation information determining unit 1102 configured to determine, according to a matching degree of the data object in the data object set associated with the target store with the preference information, data object information to be recommended to the target user;
  • a determining unit 1103 configured to determine, after the target user enters the target fitting room, whether the data object recommended by the target user is included in the target user's data object set to be tried;
  • a recommendation information providing unit 1104 configured to: if the recommended data object is not included in the to-be-tested data object set, provide information of the recommended data object to the first deployment in the target fitting room Three terminal devices.
  • the embodiment of the present application further provides a computer system, which may include:
  • One or more processors are One or more processors;
  • a memory associated with the one or more processors the memory for storing program instructions that, when read by the one or more processors, perform the following operations:
  • the information of the recommended data object is provided to a third terminal device deployed in the target fitting room.
  • the 12 is an exemplary embodiment of a computer system, and may specifically include a processor 1210, a video display adapter 1211, a disk drive 1212, an input/output interface 1213, a network interface 1214, and a memory 1220.
  • the processor 1210, the video display adapter 1211, the disk drive 1212, the input/output interface 1213, the network interface 1214, and the memory 1220 can be communicably connected via the communication bus 1230.
  • the processor 1210 can be implemented by using a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits. Related procedures are performed to implement the technical solutions provided by the present application.
  • a general-purpose CPU Central Processing Unit
  • ASIC Application Specific Integrated Circuit
  • the memory 1220 can be implemented in the form of a ROM (Read Only Memory), a RAM (Random Access Memory), a static storage device, a dynamic storage device, or the like.
  • the memory 1220 can store an operating system 1221 for controlling the operation of the computer system 1200, a basic input output system (BIOS) for controlling low level operation of the computer system 1200.
  • BIOS basic input output system
  • a web browser 1223, a data storage management system 1224, and a data object information processing system 1225 and the like can also be stored.
  • the data object information processing system 1225 may be an application that specifically implements the foregoing steps in the embodiment of the present application.
  • the technical solution provided by the present application is implemented by software or firmware, the related program code is saved in the memory 1220 and is called and executed by the processor 1210.
  • the input/output interface 1213 is used to connect an input/output module to implement information input and output.
  • the input/output/module can be configured as a component in the device (not shown) or externally connected to the device to provide the corresponding function.
  • the input device may include a keyboard, a mouse, a touch screen, a microphone, various types of sensors, and the like, and the output device may include a display, a speaker, a vibrator, an indicator light, and the like.
  • the network interface 1214 is used to connect a communication module (not shown) to implement communication interaction between the device and other devices.
  • the communication module can communicate by wired means (such as USB, network cable, etc.), or can communicate by wireless means (such as mobile network, WIFI, Bluetooth, etc.).
  • Bus 1230 includes a path for communicating information between various components of the device (e.g., processor 1210, video display adapter 1211, disk drive 1212, input/output interface 1213, network interface 1214, and memory 1220).
  • the computer system 1200 can also obtain information of specific collection conditions from the virtual resource object collection condition information database 1241 for condition determination, and the like.
  • the above device only shows the processor 1210, the video display adapter 1211, the disk drive 1212, the input/output interface 1213, the network interface 1214, the memory 1220, the bus 1230, etc., in a specific implementation process, The device may also include other components necessary to achieve normal operation.
  • the above-mentioned devices may also include only the components necessary for implementing the solution of the present application, and do not necessarily include all the components shown in the drawings.
  • the present application can be implemented by means of software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present application may be embodied in the form of a software product in essence or in the form of a software product, which may be stored in a storage medium such as a ROM/RAM or a disk. , an optical disk, etc., includes instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments of the present application or portions of the embodiments.
  • a computer device which may be a personal computer, server, or network device, etc.

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Abstract

Provided are a method and apparatus for processing clothing-type data object information, and a store system, wherein the store system comprises: a first terminal device (101, 301, 601) for providing a data object set to be displayed in a target store for a server (102, 303, 602); the server (102, 303, 602) for determining preference information of a target user group associated with the target store in the aspect of selecting clothing-type data objects, and ranking the data objects according to a degree of matching between data objects in the data object set and the preference information; and coat hangers (103) for displaying, according to a ranking result, clothes corresponding to the data objects. The efficiency of picking clothes on the coat hangers (103) by a user can be improved overall, and the probability of the loss of displays caused by frequent searches can be reduced.

Description

服饰类数据对象信息处理方法、装置及门店系统Apparel data object information processing method, device and store system
本申请要求2018年05月09日递交的申请号为201810437996.0、发明名称为“服饰类数据对象信息处理方法、装置及门店系统”的中国专利申请的优先权,其全部内容通过引用结合在本申请中。The present application claims the priority of the Chinese Patent Application No. 201810437996.0, filed on May 9, 2018, entitled "Apparel Data Object Information Processing Method, Apparatus, and Store System", the entire contents of which are incorporated herein by reference. in.
技术领域Technical field
本申请涉及信息处理技术领域,特别是涉及服饰类数据对象信息处理方法、装置及门店系统。The present application relates to the field of information processing technologies, and in particular, to a clothing data object information processing method, apparatus, and store system.
背景技术Background technique
在主营服饰类商品的线下门店中,有一类门店被称为“快时尚”服饰店,这种“快时尚”服饰始终追随追季潮流,新品到店的速度快,橱窗陈列的变换频率甚至可以到一周两次。另外,由于经营的服饰数量通常比较大,因此,门店中通常还会配备众多货架,更多的服饰是悬挂在货架上供用户进行选择。但是,在传统的快时尚服饰店中,常见的陈列是不同款、多尺寸服装同货架陈列。当顾客需要挑选货品时,需要在大量的货品中翻找,大大降低了顾客购物效率,也可能会使得用户在挑选过程中失去耐心从而错过合适商品,另外,服饰的频繁翻找也会带来陈列品的损耗。In the offline stores that mainly sell apparel products, there is a category of stores called “fast fashion” clothing stores. This “fast fashion” clothing always follows the trend of the season, the speed of new products to the store, the frequency of window display changes. It can even be done twice a week. In addition, because the number of apparels is usually large, there are usually many shelves in the store, and more clothes are hung on the shelves for users to choose. However, in the traditional fast fashion clothing store, the common display is the same shelf display of different models and multi-size garments. When customers need to select goods, they need to rummage in a large number of goods, which greatly reduces the customer's shopping efficiency, and may also cause users to lose patience during the selection process and miss the appropriate products. In addition, the frequent rummage of clothing will also bring Loss of display products.
因此,如何更有效的进行服饰类商品的陈列,成为需要本领域技术人员解决的技术问题。Therefore, how to more effectively display the display of apparel products has become a technical problem that needs to be solved by those skilled in the art.
发明内容Summary of the invention
本申请提供了服饰类数据对象信息处理方法、装置及门店系统,可以从整体上提高用户对衣架上衣物的挑选效率,降低由于频繁查找带有的陈列品损耗概率。The application provides a clothing data object information processing method, device and a store system, which can improve the user's selection efficiency of the clothes on the hanger as a whole, and reduce the probability of loss of the display due to frequent searching.
本申请提供了如下方案:This application provides the following solutions:
一种门店系统,包括:A store system comprising:
第一终端设备,用于向服务器提供目标门店中待陈列的数据对象集合;a first terminal device, configured to provide a server with a data object set to be displayed in the target store;
所述服务器,用于确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序;The server, configured to determine preference information of a target user group associated with the target store in selecting a clothing class data object, and according to a matching degree of the data object in the data object set with the preference information, Data objects are sorted;
衣架,用于按照所述排序的结果,对所述数据对象对应的衣物进行陈列。And a hanger for displaying the clothing corresponding to the data object according to the sorted result.
一种服饰类数据对象信息处理方法,包括:A garment data object information processing method, comprising:
确定目标门店中待陈列的数据对象集合;Determining a set of data objects to be displayed in the target store;
确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息;Determining preference information of the target user group associated with the target store in selecting a clothing class data object;
根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序,以用于按照所述排序的结果,在所述目标门店中对所述数据对象对应的衣物进行陈列。Sorting the data objects according to a matching degree of the data objects in the data object set with the preference information, for using, according to the sorted result, the data objects in the target store corresponding to the data objects Clothing is displayed.
一种门店系统,包括:A store system comprising:
第一终端设备,用于向服务器提供目标门店关联的数据对象集合;a first terminal device, configured to provide a server with a target store-associated data object set;
第二终端设备,用于部署于所述目标门店的衣物陈列区,对来到所述第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到所述服务器;a second terminal device, configured to be deployed in a clothing display area of the target store, identifying a target user operating before coming to the second terminal device, and submitting the user identification result to the server;
所述服务器,用于确定所述目标用户在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备;The server is configured to determine preference information of the target user in selecting a clothing class data object, and determine, according to a matching degree of the data object in the data object set and the preference information, that the target user is to be performed Recommended data object information and returning to the second terminal device;
所述第二终端设备还用于,对所述推荐的数据对象信息进行展示。The second terminal device is further configured to display the recommended data object information.
一种服饰类数据对象信息处理方法,包括:A garment data object information processing method, comprising:
确定目标门店关联的数据对象集合;Determining a set of data objects associated with the target store;
接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;Receiving target user information submitted by the second terminal device deployed in the clothing display area of the target store;
确定所述目标用户在选择服饰类数据对象方面的偏好信息;Determining preference information of the target user in selecting a clothing class data object;
根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备进行展示。Determining, according to the matching degree of the data object in the data object set and the preference information, the data object information to be recommended to the target user, and returning to the second terminal device for display.
一种服饰类数据对象信息处理方法,包括:A garment data object information processing method, comprising:
对来到目标门店陈列区部署的第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到服务器;Identifying the target user who has operated before the second terminal device deployed in the target store display area, and submitting the user identification result to the server;
接收所述服务器返回的针对所述目标用户的推荐信息,所述推荐信息是根据所述目标用户在选择服饰类数据对象方面的偏好信息,以及所述目标门店关联的数据对象集合进行确定的;Receiving, by the server, recommendation information for the target user, where the recommendation information is determined according to preference information of the target user in selecting a clothing class data object, and a data object set associated with the target store;
对待推荐的数据对象信息进行展示。Display the recommended data object information.
一种门店系统,包括:A store system comprising:
第一终端设备,用于向服务器提供目标门店关联的数据对象集合;a first terminal device, configured to provide a server with a target store-associated data object set;
所述服务器,用于确定进入目标门店的目标用户关联的在选择服饰类数据对象方面 的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息;确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中,如果不包括,则将所述推荐的数据对象的信息提供给第三终端设备;The server is configured to determine preference information of the selected clothing class data object associated with the target user entering the target store, and determine the to-be-targeted according to the matching degree of the data object in the data object set with the preference information. Determining, by the target user, the recommended data object information; determining, after the target user enters the target fitting room, determining whether the data object recommended by the target user is included in the target user's data object set to be tried, if Not including, the information of the recommended data object is provided to the third terminal device;
所述第三终端设备,用于部署在所述目标门店的试衣间内,对所述待推荐的数据对象信息进行展示。The third terminal device is configured to be deployed in a fitting room of the target store to display the data object information to be recommended.
一种服饰类数据对象信息处理方法,包括:A garment data object information processing method, comprising:
确定进入目标门店的目标用户关联的在选择服饰类数据对象方面的偏好信息;Determining preference information for selecting a clothing class data object associated with the target user entering the target store;
根据所述目标门店关联的数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息;Determining data object information to be recommended to the target user according to a matching degree of the data object in the data object set associated with the target store and the preference information;
确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中;After determining that the target user enters the target fitting room, determining whether the data object recommended by the target user is included in the target user's data object set to be tried;
如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则将所述推荐的数据对象的信息提供给所述目标试衣间内部署的第三终端设备。And if the recommended data object is not included in the set of data objects to be tried, the information of the recommended data object is provided to a third terminal device deployed in the target fitting room.
一种服饰类数据对象信息处理装置,包括:An apparel-like data object information processing apparatus includes:
待陈列数据对象集合确定单元,用于确定目标门店中待陈列的数据对象集合;a data object set determining unit to be displayed for determining a data object set to be displayed in the target store;
偏好信息确定单元,用于确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息;a preference information determining unit, configured to determine preference information of the target user group associated with the target store in selecting a clothing class data object;
排序单元,用于根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序,以用于按照所述排序的结果,在所述目标门店中对所述数据对象对应的衣物进行陈列。a sorting unit, configured to sort the data objects according to a matching degree of the data objects in the data object set with the preference information, to be used in the target store according to the sorted result The clothing corresponding to the data object is displayed.
一种服饰类数据对象信息处理装置,包括:An apparel-like data object information processing apparatus includes:
数据对象集合确定单元,用于确定目标门店关联的数据对象集合;a data object set determining unit, configured to determine a data object set associated with the target store;
目标用户信息接收单元,用于接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;a target user information receiving unit, configured to receive target user information submitted by the second terminal device deployed in the clothing display area of the target store;
偏好信息确定单元,用于确定所述目标用户在选择服饰类数据对象方面的偏好信息;a preference information determining unit, configured to determine preference information of the target user in selecting a clothing class data object;
推荐信息确定单元,用于根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备进行展示。a recommendation information determining unit, configured to determine, according to a degree of matching between the data object in the data object set and the preference information, data object information to be recommended to the target user, and returning to the second terminal device for display .
一种服饰类数据对象信息处理装置,包括:An apparel-like data object information processing apparatus includes:
用户识别单元,用于对来到目标门店陈列区部署的第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到服务器;a user identification unit, configured to identify a target user who operates before the second terminal device deployed in the target store display area, and submit the user identification result to the server;
推荐信息接收单元,用于接收所述服务器返回的针对所述目标用户的推荐信息,所述推荐信息是根据所述目标用户在选择服饰类数据对象方面的偏好信息,以及所述目标门店关联的数据对象集合进行确定的;a recommendation information receiving unit, configured to receive recommendation information returned by the server for the target user, where the recommendation information is based on preference information of the target user in selecting a clothing-like data object, and the target store-related The set of data objects is determined;
推荐信息展示单元,用于对待推荐的数据对象信息进行展示。A recommendation information display unit for displaying the recommended data object information.
一种服饰类数据对象信息处理装置,包括:An apparel-like data object information processing apparatus includes:
偏好信息确定单元,用于确定进入目标门店的目标用户关联的在选择服饰类数据对象方面的偏好信息;a preference information determining unit, configured to determine preference information related to selecting a clothing class data object associated with the target user entering the target store;
推荐信息确定单元,用于根据所述目标门店关联的数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息;a recommendation information determining unit, configured to determine, according to a degree of matching between the data object in the data object set associated with the target store and the preference information, data object information to be recommended to the target user;
判断单元,用于确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中;a determining unit, configured to determine, after the target user enters the target fitting room, whether the data object recommended by the target user is included in the target user's data object set to be tried;
推荐信息提供单元,用于如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则将所述推荐的数据对象的信息提供给所述目标试衣间内部署的第三终端设备。a recommendation information providing unit, configured to provide information of the recommended data object to a third deployment in the target fitting room if the recommended data object is not included in the to-be-tested data object set Terminal Equipment.
根据本申请提供的具体实施例,本申请公开了以下技术效果:According to a specific embodiment provided by the present application, the present application discloses the following technical effects:
通过本申请实施例,由于对衣物陈列区的衣物陈列方式进行了优化,充分考虑了目标用户群的普遍性偏好信息,进而按照具体衣物与所述普遍性偏好信息的匹配程度,对衣物进行陈列,优先将最符合用户群普遍性偏好的衣物陈列在最佳的位置,从而可以从整体上提高用户对衣架上衣物的挑选效率,同时,可以降低由于频繁查找带有的陈列品损耗概率。Through the embodiment of the present application, since the clothing display manner of the clothing display area is optimized, the universal preference information of the target user group is fully considered, and the clothing is displayed according to the matching degree of the specific clothing and the universal preference information. Preferably, the clothing that best matches the general preference of the user group is displayed in an optimal position, so that the user's selection efficiency of the clothes on the hanger can be improved as a whole, and at the same time, the probability of loss of the display due to frequent searching can be reduced.
另外,还可以通过在陈列区的第二终端设备和/或试衣间的第三终端设备中向具体的目标用户进行个性化信息的推荐,以此作为衣架陈列的补充,从而可以使得用户可以有更多的机会获得其可能需要的信息。In addition, the recommendation of the personalized information can be performed to the specific target user in the third terminal device of the display area and/or the third terminal device of the fitting room, thereby supplementing the hanger display, thereby enabling the user to Have more opportunities to get the information you might need.
当然,实施本申请的任一产品并不一定需要同时达到以上所述的所有优点。Of course, implementing any of the products of the present application does not necessarily require all of the advantages described above to be achieved at the same time.
附图说明DRAWINGS
为了更清楚地说明本申请实施例或现有技术中的技术方案,下面将对实施例中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本申请的一些实施 例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他的附图。In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings to be used in the embodiments will be briefly described below. Obviously, the drawings in the following description are only some of the present application. For the embodiments, those skilled in the art can obtain other drawings according to the drawings without any creative work.
图1是本申请实施例提供的第一门店系统的示意图;1 is a schematic diagram of a first store system provided by an embodiment of the present application;
图2是本申请实施例提供的第一方法的流程图;2 is a flowchart of a first method provided by an embodiment of the present application;
图3是本申请实施例提供的第二门店系统的示意图;3 is a schematic diagram of a second store system provided by an embodiment of the present application;
图4是本申请实施例提供的第二方法的流程图;4 is a flowchart of a second method provided by an embodiment of the present application;
图5是本申请实施例提供的第三方法的流程图;FIG. 5 is a flowchart of a third method provided by an embodiment of the present application;
图6是本申请实施例提供的第三门店系统的示意图;6 is a schematic diagram of a third store system provided by an embodiment of the present application;
图7是本申请实施例提供的第四方法的流程图;7 is a flowchart of a fourth method provided by an embodiment of the present application;
图8是本申请实施例提供的第一装置的示意图;8 is a schematic diagram of a first device provided by an embodiment of the present application;
图9是本申请实施例提供的第二装置的示意图;9 is a schematic diagram of a second device provided by an embodiment of the present application;
图10是本申请实施例提供的第三装置的示意图;10 is a schematic diagram of a third device provided by an embodiment of the present application;
图11是本申请实施例提供的第四装置的示意图;11 is a schematic diagram of a fourth device provided by an embodiment of the present application;
图12是本申请实施例提供的计算机系统的示意图。FIG. 12 is a schematic diagram of a computer system according to an embodiment of the present application.
具体实施方式detailed description
下面将结合本申请实施例中的附图,对本申请实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本申请一部分实施例,而不是全部的实施例。基于本申请中的实施例,本领域普通技术人员所获得的所有其他实施例,都属于本申请保护的范围。The technical solutions in the embodiments of the present application are clearly and completely described in the following with reference to the drawings in the embodiments of the present application. It is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments obtained by those of ordinary skill in the art based on the embodiments of the present application are within the scope of the present disclosure.
在本申请实施例中,可以对衣架上所陈列衣物的排序方式进行优化,以使得更可能符合用户普遍需求的衣物陈列在最明显的位置,以此提高用户在门店内选择或者查看衣物过程中的效率,降低用户的翻找次数。另外,除了通过衣架对衣物进行陈列之外,还可以通过其他方式向用户传达门店内的衣物信息,尽可能增加衣物的曝光机会。例如,由于门店内的陈列的衣物数量可能会非常多,因此,即使将衣架上陈列的衣物的陈列方式进行了优化,也可能存在由于没有被用户发现,而未被用户选择的衣物,而如果该衣物确实非常符合用户的需求,是有很高的概率被用户选择或者购买的。因此,在优选的实施方式中,除了对衣架上衣物排列方式进行优化,还可以在门店中部署一些终端设备,这种终端设备可以配备有显示屏,并且可以对具体的用户标识进行识别,并展示与具体用户相关的衣物信息,在此基础上,就可以将门店内可能会被该用户需要的衣物的信息 进行展示,以此作为衣架展示的补充,使得用户实际可能需要的衣物信息尽可能的曝光给用户。具体的,这种终端设备可以部署在门店的衣物陈列区,或者,还可以部署在门店的试衣间内,或者,还可以在衣物陈列区以及试衣间内分别进行部署,等等。In the embodiment of the present application, the sorting manner of the clothes displayed on the hanger can be optimized, so that the clothing more likely to meet the general needs of the user is displayed in the most obvious position, thereby improving the user's selection or viewing of the laundry in the store. Efficiency, reducing the number of user searches. In addition, in addition to displaying the clothes through the hangers, the clothing information in the store can be communicated to the user by other means to increase the exposure opportunity of the clothes as much as possible. For example, since the number of items displayed in the store may be very large, even if the display manner of the clothes displayed on the clothes hanger is optimized, there may be clothes that are not selected by the user but are not selected by the user, and if The clothing does meet the needs of the user and is highly likely to be selected or purchased by the user. Therefore, in a preferred embodiment, in addition to optimizing the arrangement of the clothes on the hanger, some terminal devices can be deployed in the store, and the terminal device can be equipped with a display screen and can identify a specific user identification, and Displaying the clothing information related to the specific user, on the basis of which, the information of the clothing that may be needed by the user in the store can be displayed as a supplement to the hanger display, so that the clothing information that the user may actually need is as much as possible. Exposure to the user. Specifically, the terminal device may be deployed in the clothing display area of the store, or may be deployed in the fitting room of the store, or may be separately deployed in the clothing display area and the fitting room, and the like.
下面对具体的实现方式进行详细介绍。The specific implementation is described in detail below.
实施例一Embodiment 1
该实施例一首先提供了一种门店系统,参见图1,该门店系统具体可以包括:The first embodiment provides a store system. Referring to FIG. 1 , the store system may specifically include:
第一终端设备101,用于向服务器提供目标门店中待陈列的数据对象集合;a first terminal device 101, configured to provide a server with a data object set to be displayed in a target store;
所述服务器102,用于确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序;The server 102 is configured to determine preference information of a target user group associated with the target store in selecting a clothing class data object, and according to a matching degree between the data object in the data object set and the preference information, Sorting data objects;
衣架103,用于按照所述排序的结果,对所述数据对象对应的衣物进行陈列。The hanger 103 is configured to display the clothing corresponding to the data object according to the sorted result.
其中,所述第一终端设备101具体可以是提供给门店中的店员等用户使用的,具体可以通过PC机或者移动终端设备等实现,具体的,可以在第一终端设备中安装本申请实施例一个的第一客户端,该第一客户端可以提供相应的用户界面,门店中的店员等用户可以将门店内新进的衣物信息提交到服务器,服务器可以将可以以数据对象的形式对具体衣物的信息进行保存。其中,具体实现时,由于门店中需要陈列的衣物数量可能会非常多,因此,还也可以进行针对其中的部分主打商品等在衣架上的陈列方式进行优化,其他的非主打商品则按照传统的方式进行陈列即可。在这种情况下,也可以通过该第一终端设备,进行主打商品的指定,进而,可以将主打商品的信息提交到服务器,也即,所述待陈列的数据对象集合,就可以是包括这种主打商品对应的数据对象所组成的集合。在实际应用中,可以随着衣物的上新周期,对上述待陈列的数据对象集合进行更新。需要说明的是,在具体实现时,为了便于后续的服务器进行计算操作,在上传具体的待陈列的数据对象信息时,还可以同时对各数据对象的特征标签等进行编辑并提交,其中,特征标签具体是指用于对数据对象所具有的特点、流行元素等进行描述的关键词等信息,例如,“荷叶边”,“蕾丝”等。当然,也可以仅将待陈列数据对象的图片等信息上传到服务器,由服务器通过图片分析等方式获得数据对象的特征标签。The first terminal device 101 may be specifically provided to a user such as a store clerk in the store, and may be implemented by using a PC or a mobile terminal device. Specifically, the embodiment of the present application may be installed in the first terminal device. a first client, the first client can provide a corresponding user interface, a store clerk in the store, etc. can submit new clothing information in the store to the server, and the server can be in the form of a data object for the specific clothing The information is saved. Among them, in the specific implementation, since the number of clothes that need to be displayed in the store may be very large, it is also possible to optimize the display manner of some of the main products on the hangers, and other non-main products are in accordance with the traditional The way to display it is fine. In this case, the designation of the main product may be performed by the first terminal device, and further, the information of the main product may be submitted to the server, that is, the data object set to be displayed may include A collection of data objects corresponding to the main product. In practical applications, the set of data objects to be displayed may be updated with the new cycle of the clothes. It should be noted that, in the specific implementation, in order to facilitate the subsequent server to perform the calculation operation, when uploading the specific data object information to be displayed, the feature tags of each data object may be edited and submitted at the same time, wherein the feature is The tag specifically refers to information such as keywords used to describe characteristics, popular elements, and the like of the data object, for example, "lobe edge", "lace", and the like. Of course, it is also possible to upload only information such as a picture of the data object to be displayed to the server, and the server obtains the feature tag of the data object by means of image analysis or the like.
服务器在接收到具体的数据对象集合之后,可以对数据对象集合中的数据对象进行排序,其中,排序的依据可以是各数据对象与当前门店关联的目标用户群的普遍偏好信息的匹配程度。也就是说,对于一个门店而言,其通常会有相对固定的目标用户群体,例如,可以是按照年龄段、性别等进行用户群体的划分,或者,在更为精确的情况下, 还可以将历史进店用户组成的集合确定为该门店的目标用户群体,随着进店用户的增多,该目标用户群体的规模也可以在不断增大。这种目标用户群体在选择数据对象的过程中,通常可能会体现出一些普遍性的偏好信息,例如,某门店的目标用户群普遍比较喜欢“荷叶边”元素的衣物,而另一门店的目标用户群则普遍比较喜欢“阔腿裤”元素的衣物,等等。因此,在本申请实施例中,就可以挖掘出上述普遍性的偏好信息,这样,就可以以此为依据,对门店中待陈列的数据对象进行排序,然后,按照排序结果进行对应衣物的陈列。这样,就可以使得普遍受欢迎的衣物尽可能的陈列在最容易被进店用户看到的位置,从而提高用户的挑选效率。After receiving the specific data object set, the server may sort the data objects in the data object set, wherein the sorting may be based on the matching degree of the general preference information of each data object with the target user group associated with the current store. That is to say, for a store, it usually has a relatively fixed target user group. For example, the user group can be divided according to age, gender, etc., or, in more precise cases, The collection of historical store users is determined to be the target user group of the store. As the number of users entering the store increases, the size of the target user group can also be increased. Such target user groups may often display some general preference information in the process of selecting data objects. For example, the target user group of a certain store generally prefers the clothing of the "Ruffle" element, while the other store's The target user group generally prefers the clothing of the "wide leg pants" element, and so on. Therefore, in the embodiment of the present application, the universal preference information can be excavated, so that the data objects to be displayed in the store can be sorted according to the basis, and then the corresponding clothing is displayed according to the sorting result. . In this way, the generally popular clothing can be displayed as much as possible in the position that is most easily seen by the in-store user, thereby improving the user's selection efficiency.
其中,具体在挖掘目标用户群体对服饰类数据对象所体现出的普遍性的偏好信息时,可以有多种方式,例如,其中一种方式下,可以首先确定所述目标门店的历史进店用户集合(当然,在每次统计时,该集合可能会在不断变化,并且,还可以取最近一段时间内进店用户作为历史进店用户,等等),然后,根据所述历史进店用户集合中的用户在关联的网络销售系统中进行服饰类数据对象选择时的偏好,确定所述偏好信息。例如,一种更为具体的实现方式下,可以首先确定所述历史进店用户集合中各用户所操作(浏览、收藏、关注、购买等)过的数据对象及其对应的操作次数,然后,可以确定所述所操作过的数据对象各自所具有的特征标签,并确定各特征标签的出现次数,将出现次数符合预置条件的特征标签确定为所述目标用户群所普遍偏好的特征。例如,假设某历史进店用户集合在“淘宝”系统中的历史行为数据显示,这些用户对具有“荷叶边”元素的衣物操作的次数最多,则可以将“荷叶边”确定为该用户群所普遍偏好的特征,也即,可以作为该目标用户群的偏好信息进行记录。当然,对于一个目标用户群而言,可以通过多个特征标签来描述其偏好信息,并且,还可以按照出现次数等对特征标签进行排序,后续在将具体的数据对象与用户偏好进行特征匹配时,可以按照特征标签的顺序从前到后进行特征匹配,匹配的特征标签排序越靠前,则越可以优先向用户进行推荐,等等。Wherein, in particular, when mining the preference information of the target user group on the apparel data object, there may be multiple ways. For example, in one mode, the historical store user of the target store may be first determined. Collection (of course, the collection may be constantly changing during each statistic, and it is also possible to take in the store user as a historical store user in the most recent period of time, etc.), and then, according to the history of the store user collection The user in the user performs a preference when the clothing type data object is selected in the associated network sales system, and determines the preference information. For example, in a more specific implementation manner, the data objects operated by the users in the historical store user set (browsing, collecting, paying attention, purchasing, etc.) and corresponding operations may be first determined, and then, The feature tags of the operated data objects may be determined, and the number of occurrences of each feature tag may be determined, and the feature tags whose number of occurrences meet the preset conditions are determined as features generally preferred by the target user group. For example, suppose that a historical store user collects historical behavior data in the “Taobao” system. These users have the most operations on the clothes with the “Ruffle” element, and the “Ruffle” can be determined as the user. The features that are generally preferred by the group, that is, can be recorded as preference information for the target user group. Of course, for a target user group, the preference information may be described by multiple feature tags, and the feature tags may also be sorted according to the number of occurrences, etc., and then when the specific data objects are matched with the user preferences. The feature matching can be performed from front to back according to the order of the feature tags, and the higher the matching feature tags are ranked, the more preferentially the user can be recommended, and so on.
另一种实现方式下,还可以根据所述目标门店中陈列的衣物被用户的历史选择情况,确定所述偏好信息。也就是说,除了利用用户的线上行为进行偏好信息的挖掘,还可以利用用户的线下行为进行挖掘。具体的,用户在进店之后,在对衣物进行选择或者试穿、购买等操作的过程中,也可以体现出用户的偏好,并且,通过对进入同一门店的多个用户的行为进行统计,还可以从中挖掘出这些用户对服饰类数据对象所体现出的普遍性的偏好信息。具体的,可以通过多种具体方式实现对这种线下行为信息的挖掘,例如,在一种方式下,所述衣架上陈列的衣物可以关联有磁力扣设备,所述磁力扣设备中带有移 动传感器,所述移动传感器用于感应所关联衣物的移动事件,在确定所关联衣物被从所述衣架上取下时,将该衣物对应的数据对象信息提交到服务器。也就是说,由于每件衣物都关联有各自的磁力扣设备,而设备中带有移动传感器,因此,如果某件衣物被用户移动,则该移动传感器便可以感知到该事件。当然,在实际应用中,如果陈列区的衣物采用并排悬挂的方式进行陈列,相互之间有比较多的遮挡,用户在陈列区中可能对其中悬挂的每件衣服都拨弄一下,以便观察到衣物的全貌,在此过程中,如果对某件衣物感兴趣,可能会需要从衣架上取下该衣物,进行更细致的查看。为此,在可选的实施方式中,还可以预置一定的算法,该算法中可以根据移动传感器的感应结果,对衣物的移动幅度、轨迹等进行判断,只有在符合某种特征(具体的特征可以是预置的)时,才证明该衣物从衣架上被取下,此时,才能证明用户对该衣物感兴趣,然后,可以将该衣物关联的数据对象的信息提交到服务器。服务器具体可以用于,对被从衣架上取下的衣物对应的数据对象及其被取下次数进行记录,根据所述被取下次数确定所述目标用户群对对应数据对象的普遍偏好程度,并根据普遍偏好程度排序靠前的数据对象所具有的特征标签,确定所述偏好信息。也就是说,可以通过店内智能衣架、感应装置等,获得被进店用户客拿起最多、试穿最多的衣物信息,并以此识别出该门店目标用户群的普遍性偏好信息。In another implementation manner, the preference information may also be determined according to a history selection of the clothing displayed in the target store by the user. That is to say, in addition to using the online behavior of the user to mine the preference information, the user's offline behavior can also be used for mining. Specifically, after the user enters the store, in the process of selecting or trying on clothes, purchasing, etc., the user may also reflect the user's preference, and by counting the behaviors of multiple users entering the same store, It is possible to dig out the general preference information of these users on the clothing data objects. Specifically, the mining of such offline behavior information may be implemented in various specific manners. For example, in one mode, the clothes displayed on the hanger may be associated with a magnetic buckle device, and the magnetic fastening device has And a movement sensor for sensing a movement event of the associated laundry, and submitting the data object information corresponding to the clothing to the server when determining that the associated laundry is removed from the hanger. That is to say, since each piece of clothing is associated with a respective magnetic button device, and the device has a movement sensor, if a piece of clothing is moved by the user, the movement sensor can perceive the event. Of course, in practical applications, if the clothes in the display area are displayed side by side, there is more occlusion between them, and the user may slap each piece of clothes hanging in the display area to observe the clothes. In the whole process, if you are interested in a certain piece of clothing, you may need to remove the clothing from the hanger for a more detailed view. Therefore, in an optional implementation manner, a certain algorithm may also be preset, and the algorithm may determine the moving range and the trajectory of the clothing according to the sensing result of the mobile sensor, and only meet certain characteristics (specific When the feature can be preset, it is proved that the laundry is removed from the hanger, at which time the user is proved to be interested in the laundry, and then the information of the data object associated with the garment can be submitted to the server. The server may be specifically configured to record, according to the number of times the data object corresponding to the clothes removed from the hanger and the number of times of being removed, determine the general preference of the target user group for the corresponding data object according to the number of times of the removal, The preference information is determined by sorting the feature tags of the preceding data objects according to the degree of general preference. That is to say, through the in-store smart hangers, sensing devices, etc., the clothing information that the user who has entered the store picks up the most and tries the most can be obtained, and the general preference information of the target user group of the store is identified.
需要说明的是,在具体实现时,可以综合使用各种不同的偏好信息统计方式,例如,可以从目标用户群的线上行为数据以及线下行为数据中分别进行偏好信息的挖掘,并综合到一起,作为总的普遍性偏好信息,等等。其中,无论具体采用各种挖掘方式,偏好信息都可以由与至少一个用于描述服饰类数据对象特性的特征标签进行表达,具体在将数据对象与偏好信息进行匹配时,可以对所述数据对象集合中的数据对象进行特征标签提取,然后,根据所述数据对象集合中各数据对象的特征标签与所述偏好信息中特征标签的匹配程度,对所述数据对象进行排序,等等。例如,某门店目标用户群的偏好信息包括标签1、标签2及标签3,因此,可以将待陈列的数据对象中,带有标签1的数据对象对应的衣物进行优先陈列,之后再对带有标签2的数据对象对应的衣物进行陈列,等等。It should be noted that, in the specific implementation, various different preference information statistics methods may be comprehensively used, for example, the preference information may be separately mined from the online behavior data of the target user group and the offline behavior data, and integrated into Together, as a general universal preference information, and so on. Wherein, the preference information may be expressed by at least one feature tag for describing the characteristics of the clothing class data object, in particular, when the data object is matched with the preference information, and the data object may be The data objects in the set perform feature tag extraction, and then sort the data objects according to the matching degree of the feature tags of the data objects in the data object set with the feature tags in the preference information, and the like. For example, the preference information of a target user group of a store includes the label 1, the label 2, and the label 3. Therefore, the clothing corresponding to the data object with the label 1 among the data objects to be displayed can be preferentially displayed, and then The clothing corresponding to the data object of the label 2 is displayed, and the like.
通过上述方式,由于对衣物陈列区的衣物陈列方式进行了优化,充分考虑了目标用户群的普遍性偏好信息,进而按照具体衣物与所述普遍性偏好信息的匹配程度,对衣物进行陈列,优先将最符合用户群普遍性偏好的衣物陈列在最佳的位置,从而可以从整体上提高用户对衣架上衣物的挑选效率,同时,可以降低由于频繁查找带有的陈列品损耗 概率。In the above manner, since the clothing display manner of the clothing display area is optimized, the universal preference information of the target user group is fully considered, and the clothing is displayed according to the matching degree of the specific clothing and the universal preference information. The clothes that best match the general preference of the user group are displayed in an optimal position, so that the user's selection efficiency of the clothes on the clothes hanger can be improved as a whole, and at the same time, the probability of loss of the exhibits due to frequent searching can be reduced.
当然,在实际应用中,即使对衣架上的衣物排列方式进行优化,也可能出现用户未能发现其可能感兴趣的衣物的情况,因此,在可选的实施方式中,还可以在门店系统中提供第二终端设备104,该第二终端设备104可以用于部署于所述目标门店的衣物陈列区,可以对来到所述第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到所述服务器。这样,所述服务器还可以用于,确定所述目标用户在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备进行展示。Of course, in practical applications, even if the arrangement of the clothes on the hanger is optimized, the user may not find the clothing that may be of interest to the user, and therefore, in an alternative embodiment, it may also be in the store system. Providing a second terminal device 104, which can be used for deployment in a clothing display area of the target store, can identify a target user who operates before coming to the second terminal device, and identify the user The result is submitted to the server. In this way, the server may be further configured to determine preference information of the target user in selecting a clothing class data object, and determine a to-be-targeted manner according to a matching degree between the data object in the data object set and the preference information. The target user performs the recommended data object information, and returns to the second terminal device for display.
也就是说,在衣物陈列区可以设置第二终端设备,这种第二终端设备可以带有大面积的显示屏,在优选的方式下,这种显示屏还可以是镜面屏,使其可以发挥穿衣镜以及显示屏两方面的作用,也即,用户可以通过该显示屏照见自己的影像,还可以获得相关的信息。而在本申请实施例中,这种信息就可以包括根据用户个人的个性化偏好信息,为其推荐的数据对象的信息。具体实现时,第二终端设备上可以配备摄像头等装置,当有用户来到该第二终端设备前时,可以通过扫描该用户的人脸图像等方式,对用户进行识别,其中,关于人脸图像与用户身份标识之间的对应关系,可以是在用户进店时进行确定,或者,还可以是根据服务器端预先保存的用户的实名认证信息等来进行确定。在确定出某用户来到该第二终端设备前之后,服务器可以获知该用户的标识,进而,还可以根据该用户的历史行为数据信息,对该用户的偏好信息进行挖掘。其中,该用户的历史行为数据同样可以包括其在关联的网络销售系统中体现出的线上行为数据,也可以是包括该用户在当前门店中体现出的线下行为数据,等等。其中,具体在根据上述行为数据进行偏好信息挖掘时,可以与前述对用户群普遍偏好信息的挖掘方式类似,这里不再详述。That is to say, a second terminal device can be arranged in the clothing display area, and the second terminal device can have a large-area display screen. In a preferred manner, the display screen can also be a mirror screen, so that it can be played. The role of both the mirror and the display, that is, the user can see his or her own image through the display, and can also obtain relevant information. In the embodiment of the present application, the information may include information of the data object recommended by the user according to the personalized preference information of the user. In a specific implementation, the second terminal device may be equipped with a device such as a camera. When a user comes to the second terminal device, the user may be identified by scanning the face image of the user. The correspondence between the image and the user identity may be determined when the user enters the store, or may be determined according to the real-name authentication information of the user saved in advance by the server. After determining that a user comes to the second terminal device, the server can learn the identity of the user, and further, the user's preference information can be mined according to the historical behavior data information of the user. The historical behavior data of the user may also include online behavior data embodied in the associated network sales system, or may include offline behavior data embodied by the user in the current store, and the like. Specifically, when the preference information mining is performed according to the foregoing behavior data, the method for mining the general preference information of the user group may be similar to the foregoing, and will not be described in detail herein.
另外,在向具体的目标用户进行个性化信息的推荐时,推荐的对象除了最可能符合用户偏好的单品之外,还可以对一些搭配组合信息进行推荐。也就是说,所述服务器还可以用于,获得所述目标门店中至少两个数据对象之间的搭配组合信息,并根据所述搭配组合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的目标搭配组合。此时,所述第二终端设备还用于,对所述推荐的目标搭配组合进行展示。In addition, when recommending personalized information to a specific target user, the recommended object may also recommend some combination information in addition to the item that most likely meets the user's preference. That is, the server may be further configured to obtain collocation combination information between at least two data objects in the target store, and determine, according to a matching degree between the data objects in the collocation combination and the preference information, A target combination combination to be recommended to the target user. At this time, the second terminal device is further configured to display the recommended target combination combination.
具体的,所述搭配组合可以是由门店内的店员进行设定,或者,也可以是由服务器预先对门店中的一些服装的特征进行分析,生成搭配组合,等等。总之,搭配组合可以 有多个,但是,向具体某个目标用户进行推荐时,则可以根据该目标用户的个性化偏好信息进行推荐。例如,某目标用户的个性化偏好中包括“荷叶边”,则可以将各种搭配组合中包括“荷叶边”元素的搭配组合推荐给该目标用户,等等。Specifically, the collocation combination may be set by a clerk in the store, or the server may analyze the characteristics of some clothing in the store in advance, generate a collocation combination, and the like. In short, there may be multiple combinations, but when a recommendation is made to a specific target user, the recommendation may be based on the personalized preference information of the target user. For example, if a target user's personalized preferences include "Ruffles", the combination of various combinations of "Ruffles" elements may be recommended to the target user, and so on.
再者,在具体实现时,所述第二终端设备的作用还可以包括:对用户在衣架上选择查看过的衣物对应的数据对象的信息进行展示,例如,具体实现时,还可以在衣物关联的防盗设备中配备蓝牙等近距离信号发生器,在移动传感器感应到衣物被从衣架上取下时,可以通过该蓝牙芯片发出信号,这样,第二终端设备可以接收到相应的信号,使得用户在衣架上取下的衣物的信息传到第二终端设备,之后,如果该用户来到第二终端设备前,该第二终端设备便可以将其从衣架上取下过的衣物的信息进行展示,用户可以从中对需要试穿的衣物进行选择,等等。当然,在展示上述衣物信息的过程中,还可以对前述推荐的衣物的信息进行展示,用户选择加入“试衣车”的衣物不仅仅包括其在衣架上取下过的衣物,还可以包括系统向其推荐的衣物,等等。在上述各种情况下,由于第二终端设备中可以为用户展示出多个可选的数据对象的信息,用户在将具体的数据对象加入到试衣车之前,还可以点击查看具体数据对象的详情。而在本申请实施例中,针对被用户点击查看详情的目标数据对象,第二终端设备还可以将其信息提交到服务器,这样,所述服务器还可以用于,确定与所述目标数据对象具有搭配关系的至少一个搭配数据对象,并根据所述目标用户的所述偏好信息,确定待推荐的目标搭配数据对象,以便通过所述第二终端设备对所述目标搭配数据对象进行展示。Moreover, in a specific implementation, the function of the second terminal device may further include: displaying, by the user, information about the data object corresponding to the viewed clothing on the hanger, for example, when the specific implementation is performed, The anti-theft device is equipped with a short-range signal generator such as Bluetooth. When the mobile sensor senses that the clothes are removed from the hanger, the Bluetooth chip can send a signal, so that the second terminal device can receive a corresponding signal, so that the user The information of the clothes removed on the hanger is transmitted to the second terminal device, and then, if the user comes to the second terminal device, the second terminal device can display the information of the clothes removed from the hanger. The user can choose from the clothes that need to be tried on, and so on. Of course, in the process of displaying the above-mentioned clothing information, the information of the aforementioned recommended clothing may also be displayed, and the clothing selected by the user to join the “testing machine” includes not only the clothes that have been taken off the hanger, but also the system. Recommended clothing to them, and so on. In each of the above cases, since the second terminal device can display the information of the plurality of optional data objects for the user, the user can click to view the specific data object before adding the specific data object to the fitting car. Details. In the embodiment of the present application, the second terminal device may also submit the information to the server for the target data object that is clicked by the user to view the details, so that the server may be further configured to determine that the target data object has the target data object. At least one collocation data object of the collocation relationship, and determining the target collocation data object to be recommended according to the preference information of the target user, so as to display the target collocation data object by the second terminal device.
也就是说,服务器推荐的搭配组合信息,还可以是根据当前被用户选择的目标数据对象来进行确定的,在确定搭配对象时,则不仅考虑与目标数据对象的搭配程度,还可以考虑到该用户的偏好信息,这样,最终推荐给用户的结果就是,与当前正在查看的目标数据对象可以进行搭配,且符合用户偏好的搭配对象,这样,可以使得推荐的信息最终被用户选择的概率提高,提高信息的有效性。That is to say, the matching combination information recommended by the server may also be determined according to the target data object currently selected by the user. When determining the matching object, not only the degree of matching with the target data object but also the degree may be considered. The user's preference information, such that the final recommendation to the user is that the target data object currently being viewed can be matched, and the matching object conforms to the user's preference, so that the probability that the recommended information is ultimately selected by the user is improved. Improve the effectiveness of information.
如前文所述,所述第二终端设备还可以用于,提供用于对所展示出的数据对象进行选择并加入到待试穿对象列表中的操作选项,通过所述操作选项接收到用户的操作后,确定待试穿的数据对象集合。也就是说,用户可以通过第二终端设备选择一些需要试穿的衣物加入“试衣车”,另外,在优选的实现方式中,还可以将这种“试衣车”中的衣物信息传递到后仓的终端设备,后仓可以与试衣间打通,这样,可以由后仓工作人员对“试衣车”中的衣物进行备货,并送至试衣间,用户无需自行携带衣物进入试衣间。As described above, the second terminal device may be further configured to provide an operation option for selecting the displayed data object and adding to the list of objects to be tried, and receiving the user by using the operation option. After the operation, determine the set of data objects to be tried on. That is to say, the user can select some clothes that need to be tried on by the second terminal device to join the “testing car”. In addition, in a preferred implementation manner, the clothing information in the “testing car” can also be transmitted to After the terminal equipment of the warehouse, the rear warehouse can be opened with the fitting room. In this way, the clothes in the “testing cart” can be stocked by the warehouse staff and sent to the fitting room. The user does not need to carry the clothes to enter the fitting. between.
通过前述对衣架上衣物陈列方式的优化,以及通过第二终端设备进行相关推荐信息 的展示,可以使得可能符合用户需求的衣物尽可能的在用户面前得到曝光机会。当然,即使进行了前两步的优化,仍然可能存在部分用户没能注意到其可能感兴趣的衣物的信息。因此,在本申请的优选实施例中,所述系统中还可以包括:Through the foregoing optimization of the manner of displaying the clothes on the hanger, and the display of the related recommendation information by the second terminal device, the clothing that may meet the user's needs can be exposed to the user as much as possible. Of course, even with the optimization of the first two steps, there may still be information that some users are not aware of the clothing they may be interested in. Therefore, in a preferred embodiment of the present application, the system may further include:
第三终端设备105,用于部署在所述目标门店的试衣间内;具体的,这种第三终端设备可以具有显示屏,与第二终端设备类似,该显示屏同样可以是镜面屏,使得用户在试衣间内试衣的过程中,可以通过镜面屏照见自己的试穿效果,另外,还可以在这种屏幕上展示出一些相关的信息,例如,可以展示出“试衣车”中的衣物信息,还可以提供用于对具体衣物进行购买等操作的选项,等等,用户可以直接在试衣间内的第三终端设备中完成加入购物车、支付等操作。由于第三终端设备具有信息展示的功能,因此,所述服务器还可以用于,确定为所述目标用户分配的目标试衣间,并判断为所述目标用户推荐的数据对象是否包括在所述待试穿的数据对象集合中,如果不包括,则将所述推荐的数据对象的信息提供给所述第三终端设备,此时,所述第三终端设备还可以用于对所述推荐的数据对象信息进行展示。The third terminal device 105 is configured to be deployed in the fitting room of the target store; specifically, the third terminal device may have a display screen, which is similar to the second terminal device, and the display screen may also be a mirror screen. In the process of fitting the clothes in the fitting room, the user can see his own try-on effect through the mirror screen. In addition, some related information can be displayed on the screen. For example, the tester can be displayed. In the clothing information, an option for performing operations such as purchasing a specific clothing may be provided, and the like, the user may directly perform operations such as adding a shopping cart, paying, etc. in the third terminal device in the fitting room. The third terminal device has a function of displaying information, and the server may be further configured to: determine a target fitting room allocated for the target user, and determine whether the data object recommended by the target user is included in the The information of the recommended data object is provided to the third terminal device, if not included, the third terminal device may also be used for the recommended Data object information is displayed.
也就是说,如果用户没有在衣架上陈列的衣物中看到某个衣物,在第二终端设备中也没有将该衣物加入“试衣车”,则还可以在试衣间内的第三终端设备中对该衣物的信息再次进行推荐。由于试衣间是用户是在门店对衣物产生最后体验的场所,按照”峰终”定律,用户在“最终”场景下的良好体验,会产生较为深刻印象,使用户获得最后的“意外惊喜”与深刻印象。需要说明的是,通过第三终端设备展示的推荐信息,可以包括与用户偏好信息相匹配的单品,还可以包括与用户偏好相匹配的搭配组合等。如前文所述,在将后仓与试衣间进行打通的情况下,服务器在展示上述推荐的单品或者搭配组合的过程中,还可以将上述推荐的单品或者搭配组合的信息推送至后仓的第四终端设备106,使得后仓可以对推荐的单品或者搭配组合进行提前准备。如果用户在试衣间内通过第三终端设备发出补充试衣的请求,则可以更快速的将对应的衣物输送至试衣间,缩短用户的等待时间。That is to say, if the user does not see a certain clothing in the clothes displayed on the hanger, and the clothing is not added to the "testing car" in the second terminal device, the third terminal in the fitting room is also available. The information on the clothing in the device is recommended again. Since the fitting room is the place where the user is the final experience of the clothing in the store, according to the "peak end" law, the user's good experience in the "final" scene will be more impressive, so that the user gets the final "surprise". With a deep impression. It should be noted that the recommendation information displayed by the third terminal device may include a single item that matches the user preference information, and may also include a combination combination that matches the user preference. As described above, in the case where the back warehouse and the fitting room are opened, the server may push the information of the recommended item or combination in the process of displaying the recommended item or combination. The fourth terminal device 106 of the warehouse enables the rear warehouse to prepare in advance for the recommended single product or combination. If the user sends a request for refilling the dressing through the third terminal device in the fitting room, the corresponding clothes can be transported to the fitting room more quickly, thereby shortening the waiting time of the user.
实施例二Embodiment 2
该实施例二是与实施例一相对应的,从服务器的角度,提供了一种服饰类数据对象信息处理方法,参见图2,该方法具体可以包括:The second embodiment is corresponding to the first embodiment. From the perspective of the server, a method for processing information of the clothing type data object is provided. Referring to FIG. 2, the method may specifically include:
S201:确定目标门店中待陈列的数据对象集合;S201: determining a data object set to be displayed in the target store;
S202:确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息;S202: Determine preference information of the target user group associated with the target store in selecting a clothing class data object;
S203:根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数 据对象进行排序,以用于按照所述排序的结果,在所述目标门店中对所述数据对象对应的衣物进行陈列。S203: Sort the data objects according to the matching degree of the data objects in the data object set with the preference information, so as to use the data objects in the target store according to the sorted result. The corresponding clothes are displayed.
其中,具体在确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息时,一种实现方式下,可以首先确定所述目标门店的历史进店用户集合;然后,根据所述历史进店用户集合中的用户在关联的网络销售系统中进行服饰类数据对象选择时的偏好,确定所述偏好信息。Specifically, when determining the preference information of the target user group associated with the target store in selecting the clothing class data object, in an implementation manner, the historical store user set of the target store may be first determined; Determining the preference information when a user in the historical store user set performs a preference for the clothing type data object selection in the associated network sales system.
更为具体的,可以首先确定所述历史进店用户集合中各用户所操作过的数据对象及其对应的操作次数;根据所述操作次数确定所述目标用户群对对应数据对象的普遍偏好程度;然后,根据普遍偏好程度排序靠前的数据对象所具有的特征标签,确定所述偏好信息。More specifically, the data object operated by each user in the historical store user set and the corresponding operation times thereof may be first determined; and the general preference degree of the target user group to the corresponding data object is determined according to the operation times Then, the preference information is determined by sorting the feature tags possessed by the preceding data objects according to the degree of general preference.
另一种确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息可以是,根据所述目标门店中陈列的衣物被用户的历史选择情况,确定所述偏好信息。Another determining the preference information of the target user group associated with the target store in selecting the apparel class data object may be determining the preference information according to the historical selection of the clothing displayed in the target store by the user.
具体的,可以接收目标门店中陈列的衣物所关联的磁力扣设备中的移动传感器上传的感应事件,所述感应事件包括:所述移动传感器所关联衣物被从所述衣架上取下;然后,对被从衣架上取下的衣物对应的数据对象及其被取下次数进行记录;根据所述被取下次数确定所述目标用户群对对应数据对象的普遍偏好程度;根据所述普遍偏好程度排序靠前的数据对象所具有的特征标签,确定所述偏好信息。Specifically, the sensing event uploaded by the mobile sensor in the magnetic button device associated with the clothing displayed in the target store may be received, the sensing event includes: the laundry associated with the mobile sensor is removed from the hanger; and then Recording a data object corresponding to the clothes removed from the hanger and the number of times of being removed; determining a general preference of the target user group for the corresponding data object according to the number of times of being removed; according to the general preference level The preference information is determined by sorting the feature tags of the top data objects.
其中,所述偏好信息由与至少一个用于描述服饰类数据对象特性的特征标签进行表达;具体在对所述数据对象进行排序时,可以对所述数据对象集合中的数据对象进行特征标签提取,然后,根据所述数据对象集合中各数据对象的特征标签与所述偏好信息中特征标签的匹配程度,对所述数据对象进行排序。The preference information is expressed by at least one feature tag for describing the characteristics of the clothing class data object; specifically, when the data object is sorted, feature tag extraction may be performed on the data object in the data object set. And then sorting the data objects according to the matching degree of the feature tags of the data objects in the data object set with the feature tags in the preference information.
在优选的实施方式下,服务器还可以接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;确定所述目标用户在选择服饰类数据对象方面的偏好信息;然后,根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备。In a preferred embodiment, the server may further receive target user information submitted by the second terminal device deployed in the clothing display area of the target store; determine preference information of the target user in selecting the clothing-like data object; and then, according to And matching the data object in the data object set with the preference information, determining data object information to be recommended to the target user, and returning to the second terminal device.
另外,服务器还可以获得所述目标门店中至少两个数据对象之间的搭配组合信息;根据所述搭配组合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的目标搭配组合,并返回给所述第二终端设备。In addition, the server may further obtain the combination combination information between the at least two data objects in the target store; determine, according to the matching degree of the data object in the collocation combination with the preference information, that the recommendation is to be recommended to the target user. The target combination is combined and returned to the second terminal device.
在可选的方式下,还可以确定为所述目标用户分配的目标试衣间,以及所述目标用户选择的待试穿的数据对象集合;判断为所述目标用户推荐的数据对象是否包括在所述 待试穿的数据对象集合中;如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则提供给所述目标试衣间关联的第三终端设备,由所述第三终端设备对所述推荐的数据对象信息进行展示。In an optional manner, a target fitting room allocated for the target user, and a data object set selected by the target user to be tried on may be determined; determining whether the data object recommended by the target user is included in the The set of data objects to be tried on; if the recommended data object is not included in the set of data objects to be tried, the third terminal device associated with the target fitting room is provided by The third terminal device displays the recommended data object information.
实施例三Embodiment 3
在前述实施例一中,是在对衣架上的衣物陈列方式进行优化的基础上,再将第二终端设备中展示的信息作为补充,而在实际应用中,这种通过第二终端设备进行相关推荐信息的展示的实现方式也可以独立存在,而不需要以对衣架陈列方式进行优化为前提。为此,本申请实施例二还提供了一种门店系统,参见图3,该系统可以包括:In the first embodiment, on the basis of optimizing the manner of displaying the clothes on the hanger, the information displayed in the second terminal device is supplemented, and in practical applications, the second terminal device performs correlation. The implementation of the presentation of the recommended information may also exist independently, without the need to optimize the display of the hanger. To this end, the second embodiment of the present application further provides a store system. Referring to FIG. 3, the system may include:
第一终端设备301,用于向服务器提供目标门店关联的数据对象集合;a first terminal device 301, configured to provide a server with a target store-associated data object set;
第二终端设备302,用于部署于所述目标门店的衣物陈列区,对来到所述第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到所述服务器;The second terminal device 302 is configured to be deployed in the clothing display area of the target store, identify the target user who operates before coming to the second terminal device, and submit the user identification result to the server;
所述服务器303,用于确定所述目标用户在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备;The server 303 is configured to determine preference information of the target user in selecting a clothing class data object, and determine, according to a matching degree of the data object in the data object set and the preference information, to be determined to be the target user. Performing recommended data object information and returning to the second terminal device;
所述第二终端设备302还用于,对所述推荐的数据对象信息进行展示。The second terminal device 302 is further configured to display the recommended data object information.
具体实现时,所述第二终端设备还可以用于,提供用于对所展示出的数据对象进行选择并加入到待试穿对象列表中的操作选项,通过所述操作选项接收到用户的操作后,确定待试穿的数据对象集合。In a specific implementation, the second terminal device may be further configured to: provide an operation option for selecting the displayed data object and adding to the list of the object to be tried, and receiving the operation of the user by using the operation option. After that, determine the set of data objects to try on.
在优选的实现方式下,所述系统中还可以包括:In a preferred implementation, the system may further include:
第三终端设备,用于部署在所述目标门店的试衣间内;a third terminal device for deployment in a fitting room of the target store;
所述服务器还用于,确定为所述目标用户分配的目标试衣间,并判断为所述目标用户推荐的数据对象是否包括在所述待试穿的数据对象集合中,如果不包括,则将所述推荐的数据对象的信息提供给所述第三终端设备;The server is further configured to: determine a target fitting room allocated for the target user, and determine whether the data object recommended by the target user is included in the data object set to be tried, if not included Providing information of the recommended data object to the third terminal device;
所述第三终端设备用于对所述推荐的数据对象信息进行展示。The third terminal device is configured to display the recommended data object information.
实施例四Embodiment 4
该实施例四是与实施例三相对应的,从服务器的角度提供了一种服饰类数据对象信息处理方法,参见图4,该方法具体可以包括:The fourth embodiment is corresponding to the three-phase of the embodiment, and provides a method for processing information of the clothing type data object from the perspective of the server. Referring to FIG. 4, the method may specifically include:
S401:确定目标门店关联的数据对象集合;S401: Determine a data object set associated with the target store;
S402:接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;S402: Receive target user information submitted by the second terminal device deployed in the clothing display area of the target store;
S403:确定所述目标用户在选择服饰类数据对象方面的偏好信息;S403: Determine preference information of the target user in selecting a clothing class data object;
S404:根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备进行展示。S404: Determine, according to the matching degree of the data object in the data object set and the preference information, the data object information to be recommended to the target user, and return the second terminal device to perform display.
实施例五Embodiment 5
该实施例五也是与实施例三相对应的,从第二终端设备的角度,提供了一种服饰类数据对象信息处理方法,参见图5,该方法可以包括:The fifth embodiment is also corresponding to the three-phase of the embodiment. From the perspective of the second terminal device, a method for processing information of the clothing type data object is provided. Referring to FIG. 5, the method may include:
S501:对来到目标门店陈列区部署的第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到服务器;S501: Identify a target user who operates before the second terminal device deployed in the target store display area, and submit the user identification result to the server;
S502:接收所述服务器返回的针对所述目标用户的推荐信息,所述推荐信息是根据所述目标用户在选择服饰类数据对象方面的偏好信息,以及所述目标门店关联的数据对象集合进行确定的;S502: Receive recommendation information returned by the server for the target user, where the recommendation information is determined according to preference information of the target user in selecting a clothing class data object, and a data object set associated with the target store. of;
S503:对待推荐的数据对象信息进行展示。S503: Display the data object information to be recommended.
另外,还可以提供用于对所展示出的数据对象进行选择并加入到待试穿对象列表中的操作选项,通过所述操作选项接收到用户的操作后,确定待试穿的数据对象信息。In addition, an operation option for selecting the displayed data object and adding it to the list of objects to be tried may be provided, and after receiving the operation of the user through the operation option, determining the data object information to be tried.
实施例六Embodiment 6
除了实施例四所述的情况,关于服务器向试衣间内的第三终端设备提供相关推荐信息的方案,也可以单独存在。因此,该实施例六提供了一种门店系统,参见图6,该系统包括:In addition to the case described in the fourth embodiment, the scheme for the server to provide relevant recommendation information to the third terminal device in the fitting room may also exist separately. Therefore, the sixth embodiment provides a store system. Referring to FIG. 6, the system includes:
第一终端设备601,用于向服务器提供目标门店关联的数据对象集合;a first terminal device 601, configured to provide a server with a target store-associated data object set;
所述服务器602,用于确定进入目标门店的目标用户关联的在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息;确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中,如果不包括,则将所述推荐的数据对象的信息提供给第三终端设备;The server 602 is configured to determine preference information of the selected clothing class data object associated with the target user entering the target store, and determine the to-before according to the matching degree of the data object in the data object set with the preference information. The target user performs the recommended data object information; after determining that the target user enters the target fitting room, determining whether the data object recommended by the target user is included in the target user's data object set to be tried, If not included, providing the information of the recommended data object to the third terminal device;
所述第三终端设备603,用于部署在所述目标门店的试衣间内,对所述待推荐的数据对象信息进行展示。The third terminal device 603 is configured to be deployed in the fitting room of the target store to display the data object information to be recommended.
实施例七Example 7
该实施例七是与实施例六对应的,从服务器的角度,提供了一种服饰类数据对象信息处理方法,参见图7,该方法可以包括:The seventh embodiment is corresponding to the sixth embodiment. From the perspective of the server, a method for processing clothing object data object information is provided. Referring to FIG. 7, the method may include:
S701:确定进入目标门店的目标用户关联的在选择服饰类数据对象方面的偏好信息;S701: determining preference information related to selecting a clothing class data object associated with the target user entering the target store;
S702:根据所述目标门店关联的数据对象集合中的数据对象与所述偏好信息的匹配 程度,确定待向所述目标用户进行推荐的数据对象信息;S702: Determine, according to the matching degree of the data object in the data object set associated with the target store and the preference information, the data object information to be recommended to the target user;
S703:确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中;S703: After determining that the target user enters the target fitting room, determining whether the data object recommended by the target user is included in the target user's data object set to be tried;
S704:如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则将所述推荐的数据对象的信息提供给所述目标试衣间内部署的第三终端设备。S704: If the recommended data object is not included in the set of data objects to be tried, the information of the recommended data object is provided to a third terminal device deployed in the target fitting room.
关于上述实施例二至实施例七的未详述部分,可以参加前述实施例一中的记载,这里不再赘述。Regarding the undescribed portions of the above-mentioned second embodiment to the seventh embodiment, the description in the first embodiment can be taken, and details are not described herein again.
与实施例二相对应,本申请实施例还提供了一种服饰类数据对象信息处理装置,参见图8,该装置可以包括:Corresponding to the second embodiment, the embodiment of the present application further provides a clothing data object information processing apparatus. Referring to FIG. 8, the apparatus may include:
待陈列数据对象集合确定单元801,用于确定目标门店中待陈列的数据对象集合;The to-be-displayed data object set determining unit 801 is configured to determine a data object set to be displayed in the target store;
偏好信息确定单元802,用于确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息;The preference information determining unit 802 is configured to determine preference information of the target user group associated with the target store in selecting the clothing class data object;
排序单元803,用于根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序,以用于按照所述排序的结果,在所述目标门店中对所述数据对象对应的衣物进行陈列。a sorting unit 803, configured to sort the data objects according to a matching degree of the data objects in the data object set with the preference information, to be used in the target store according to the sorted result The clothing corresponding to the data object is displayed.
具体实现时,所述偏好信息确定单元具体可以包括:In a specific implementation, the preference information determining unit may specifically include:
历史进店用户集合确定子单元,用于确定所述目标门店的历史进店用户集合;a historical store user set determining subunit, configured to determine a historical store user set of the target store;
第一偏好信息确定子单元,用于根据所述历史进店用户集合中的用户在关联的网络销售系统中进行服饰类数据对象选择时的偏好,确定所述偏好信息。The first preference information determining subunit is configured to determine the preference information according to a preference of the user in the historical store user set when performing the clothing type data object selection in the associated network selling system.
其中,所述第一偏好信息确定子单元具体可以包括:The first preference information determining subunit may specifically include:
操作信息确定子单元,用于确定所述历史进店用户集合中各用户所操作过的数据对象及其对应的操作次数;An operation information determining subunit, configured to determine a data object operated by each user in the historical store user set and a corresponding number of operations thereof;
特征标签出现次数确定子单元,用于确定所述所操作过的数据对象各自所具有的特征标签,并确定各特征标签的出现次数;a feature tag occurrence number determining subunit, configured to determine a feature tag of each of the operated data objects, and determine the number of occurrences of each feature tag;
第一特征标签确定子单元,用于将出现次数符合预置条件的特征标签确定为所述目标用户群所普遍偏好的特征。The first feature tag determining subunit is configured to determine a feature tag whose number of occurrences meets a preset condition as a feature generally preferred by the target user group.
另一种实现方式下,所述偏好信息确定单元具体可以用于:In another implementation manner, the preference information determining unit may be specifically configured to:
根据所述目标门店中陈列的衣物被用户的历史选择情况,确定所述偏好信息。The preference information is determined according to the history selection of the clothing displayed in the target store by the user.
具体的,所述偏好信息确定单元可以包括:Specifically, the preference information determining unit may include:
感应事件接收子单元,用于接收目标门店中陈列的衣物所关联的磁力扣设备中的移 动传感器上传的感应事件,所述感应事件包括:所述移动传感器所关联衣物被从所述衣架上取下;a sensing event receiving subunit, configured to receive a sensing event uploaded by a mobile sensor in a magnetic button device associated with the clothing displayed in the target store, the sensing event comprising: the clothing associated with the mobile sensor is taken from the hanger under;
记录子单元,用于对被从衣架上取下的衣物对应的数据对象及其被取下次数进行记录;a recording subunit for recording a data object corresponding to the laundry removed from the hanger and the number of times it is removed;
普遍偏好程度确定子单元,用于根据所述被取下次数确定所述目标用户群对对应数据对象的普遍偏好程度;a general preference level determining subunit, configured to determine a general preference level of the target user group for the corresponding data object according to the number of times of being removed;
第二特征标签确定子单元,用于根据所述普遍偏好程度排序靠前的数据对象所具有的特征标签,确定所述偏好信息。The second feature tag determining subunit is configured to determine the preference information by sorting the feature tags of the front data object according to the universal preference degree.
具体的,所述偏好信息由与至少一个用于描述服饰类数据对象特性的特征标签进行表达;Specifically, the preference information is expressed by at least one feature tag for describing characteristics of the clothing class data object;
所述排序单元具体可以包括:The sorting unit may specifically include:
特征标签提取子单元,用于对所述数据对象集合中的数据对象进行特征标签提取;a feature tag extraction subunit, configured to perform feature tag extraction on the data object in the data object set;
排序子单元,用于根据所述数据对象集合中各数据对象的特征标签与所述偏好信息中特征标签的匹配程度,对所述数据对象进行排序。And a sorting subunit, configured to sort the data objects according to a matching degree of the feature tags of each data object in the data object set and the feature tags in the preference information.
具体实现时,该装置还可以包括:In specific implementation, the device may further include:
目标用户信息接收单元,用于接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;a target user information receiving unit, configured to receive target user information submitted by the second terminal device deployed in the clothing display area of the target store;
用户个性化偏好信息确定单元,用于确定所述目标用户在选择服饰类数据对象方面的偏好信息;a user personalization preference information determining unit, configured to determine preference information of the target user in selecting a clothing class data object;
推荐信息提供单元,用于根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备。The recommendation information providing unit is configured to determine data object information to be recommended to the target user according to the matching degree of the data object in the data object set and the preference information, and return the second terminal device.
另外,该装置还可以包括:In addition, the device may further include:
搭配组合信息获得单元,用于获得所述目标门店中至少两个数据对象之间的搭配组合信息;a collocation combination information obtaining unit, configured to obtain collocation combination information between at least two data objects in the target store;
搭配信息推荐单元,用于根据所述搭配组合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的目标搭配组合,并返回给所述第二终端设备。The collocation information recommendation unit is configured to determine, according to the matching degree of the data object in the collocation combination and the preference information, a target collocation combination to be recommended to the target user, and return the target collocation combination to the second terminal device.
再者,所述装置还可以包括:Furthermore, the device may further comprise:
试衣间信息确定单元,用于确定为所述目标用户分配的目标试衣间,以及所述目标用户选择的待试穿的数据对象集合;a fitting room information determining unit, configured to determine a target fitting room allocated for the target user, and a data object set selected by the target user to be tried on;
判断单元,用于判断为所述目标用户推荐的数据对象是否包括在所述待试穿的数据 对象集合中;a determining unit, configured to determine whether a data object recommended by the target user is included in the data object set to be tried;
推荐信息补充提供单元,用于如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则提供给所述目标试衣间关联的第三终端设备,由所述第三终端设备对所述推荐的数据对象信息进行展示。a recommendation information supplement providing unit, configured to provide to the third terminal device associated with the target fitting room if the recommended data object is not included in the set of data objects to be tried, by the third terminal The device displays the recommended data object information.
与实施例四相对应,本申请实施例还提供了一种服饰类数据对象信息处理装置,参见图9,该装置可以包括:Corresponding to the fourth embodiment, the embodiment of the present application further provides a clothing type data object information processing apparatus. Referring to FIG. 9, the apparatus may include:
数据对象集合确定单元901,用于确定目标门店关联的数据对象集合;a data object set determining unit 901, configured to determine a data object set associated with the target store;
目标用户信息接收单元902,用于接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;The target user information receiving unit 902 is configured to receive target user information submitted by the second terminal device deployed in the clothing display area of the target store;
偏好信息确定单元903,用于确定所述目标用户在选择服饰类数据对象方面的偏好信息;a preference information determining unit 903, configured to determine preference information of the target user in selecting a clothing class data object;
推荐信息确定单元904,用于根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备进行展示。The recommendation information determining unit 904 is configured to determine data object information to be recommended to the target user according to the matching degree of the data object in the data object set and the preference information, and return the second terminal device to perform Show.
与实施例五相对应,本申请实施例还提供了一种服饰类数据对象信息处理装置,参见图10,该装置可以包括:Corresponding to the fifth embodiment, the embodiment of the present application further provides an information processing device for clothing type data objects. Referring to FIG. 10, the device may include:
用户识别单元1001,用于对来到目标门店陈列区部署的第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到服务器;The user identification unit 1001 is configured to identify a target user that operates before the second terminal device deployed in the target store display area, and submit the user identification result to the server;
推荐信息接收单元1002,用于接收所述服务器返回的针对所述目标用户的推荐信息,所述推荐信息是根据所述目标用户在选择服饰类数据对象方面的偏好信息,以及所述目标门店关联的数据对象集合进行确定的;The recommendation information receiving unit 1002 is configured to receive recommendation information returned by the server for the target user, where the recommendation information is based on preference information of the target user in selecting a clothing-like data object, and the target store association The set of data objects is determined;
推荐信息展示单元1003,用于对待推荐的数据对象信息进行展示。The recommendation information display unit 1003 is configured to display the data object information to be recommended.
具体实现时,该装置还可以包括:In specific implementation, the device may further include:
操作选项提供单元,用于提供用于对所展示出的数据对象进行选择并加入到待试穿对象列表中的操作选项;An operation option providing unit for providing an operation option for selecting the displayed data object and adding it to the list of objects to be tried;
待试穿数据对象确定单元,用于通过所述操作选项接收到用户的操作后,确定待试穿的数据对象信息。The data object determining unit to be tried is used to determine the data object information to be tried after receiving the operation of the user through the operation option.
与实施例七相对应,本申请实施例还提供了一种服饰类数据对象信息处理装置,参见图11,该装置可以包括:Corresponding to the seventh embodiment, the embodiment of the present application further provides a clothing type data object information processing apparatus. Referring to FIG. 11, the apparatus may include:
偏好信息确定单元1101,用于确定进入目标门店的目标用户关联的在选择服饰类数 据对象方面的偏好信息;a preference information determining unit 1101, configured to determine preference information related to selecting a clothing class data object associated with a target user entering the target store;
推荐信息确定单元1102,用于根据所述目标门店关联的数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息;a recommendation information determining unit 1102, configured to determine, according to a matching degree of the data object in the data object set associated with the target store with the preference information, data object information to be recommended to the target user;
判断单元1103,用于确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中;a determining unit 1103, configured to determine, after the target user enters the target fitting room, whether the data object recommended by the target user is included in the target user's data object set to be tried;
推荐信息提供单元1104,用于如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则将所述推荐的数据对象的信息提供给所述目标试衣间内部署的第三终端设备。a recommendation information providing unit 1104, configured to: if the recommended data object is not included in the to-be-tested data object set, provide information of the recommended data object to the first deployment in the target fitting room Three terminal devices.
另外,本申请实施例还提供了一种计算机系统,该系统可以包括:In addition, the embodiment of the present application further provides a computer system, which may include:
一个或多个处理器;以及One or more processors;
与所述一个或多个处理器关联的存储器,所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时,执行如下操作:a memory associated with the one or more processors, the memory for storing program instructions that, when read by the one or more processors, perform the following operations:
确定目标门店中待陈列的数据对象集合;Determining a set of data objects to be displayed in the target store;
确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息;Determining preference information of the target user group associated with the target store in selecting a clothing class data object;
根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序,以用于按照所述排序的结果,在所述目标门店中对所述数据对象对应的衣物进行陈列。Sorting the data objects according to a matching degree of the data objects in the data object set with the preference information, for using, according to the sorted result, the data objects in the target store corresponding to the data objects Clothing is displayed.
或者,or,
确定目标门店关联的数据对象集合;Determining a set of data objects associated with the target store;
接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;Receiving target user information submitted by the second terminal device deployed in the clothing display area of the target store;
确定所述目标用户在选择服饰类数据对象方面的偏好信息;Determining preference information of the target user in selecting a clothing class data object;
根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备进行展示。Determining, according to the matching degree of the data object in the data object set and the preference information, the data object information to be recommended to the target user, and returning to the second terminal device for display.
或者,or,
确定进入目标门店的目标用户关联的在选择服饰类数据对象方面的偏好信息;Determining preference information for selecting a clothing class data object associated with the target user entering the target store;
根据所述目标门店关联的数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息;Determining data object information to be recommended to the target user according to a matching degree of the data object in the data object set associated with the target store and the preference information;
确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中;After determining that the target user enters the target fitting room, determining whether the data object recommended by the target user is included in the target user's data object set to be tried;
如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则将所述推荐的数 据对象的信息提供给所述目标试衣间内部署的第三终端设备。And if the recommended data object is not included in the set of data objects to be tried, the information of the recommended data object is provided to a third terminal device deployed in the target fitting room.
其中,图12示例性的展示出了计算机系统的架构,具体可以包括处理器1210,视频显示适配器1211,磁盘驱动器1212,输入/输出接口1213,网络接口1214,以及存储器1220。上述处理器1210、视频显示适配器1211、磁盘驱动器1212、输入/输出接口1213、网络接口1214,与存储器1220之间可以通过通信总线1230进行通信连接。12 is an exemplary embodiment of a computer system, and may specifically include a processor 1210, a video display adapter 1211, a disk drive 1212, an input/output interface 1213, a network interface 1214, and a memory 1220. The processor 1210, the video display adapter 1211, the disk drive 1212, the input/output interface 1213, the network interface 1214, and the memory 1220 can be communicably connected via the communication bus 1230.
其中,处理器1210可以采用通用的CPU(Central Processing Unit,中央处理器)、微处理器、应用专用集成电路(Application Specific Integrated Circuit,ASIC)、或者一个或多个集成电路等方式实现,用于执行相关程序,以实现本申请所提供的技术方案。The processor 1210 can be implemented by using a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits. Related procedures are performed to implement the technical solutions provided by the present application.
存储器1220可以采用ROM(Read Only Memory,只读存储器)、RAM(Random Access Memory,随机存取存储器)、静态存储设备,动态存储设备等形式实现。存储器1220可以存储用于控制计算机系统1200运行的操作系统1221,用于控制计算机系统1200的低级别操作的基本输入输出系统(BIOS)。另外,还可以存储网页浏览器1223,数据存储管理系统1224,以及数据对象信息处理系统1225等等。上述数据对象信息处理系统1225就可以是本申请实施例中具体实现前述各步骤操作的应用程序。总之,在通过软件或者固件来实现本申请所提供的技术方案时,相关的程序代码保存在存储器1220中,并由处理器1210来调用执行。The memory 1220 can be implemented in the form of a ROM (Read Only Memory), a RAM (Random Access Memory), a static storage device, a dynamic storage device, or the like. The memory 1220 can store an operating system 1221 for controlling the operation of the computer system 1200, a basic input output system (BIOS) for controlling low level operation of the computer system 1200. In addition, a web browser 1223, a data storage management system 1224, and a data object information processing system 1225 and the like can also be stored. The data object information processing system 1225 may be an application that specifically implements the foregoing steps in the embodiment of the present application. In summary, when the technical solution provided by the present application is implemented by software or firmware, the related program code is saved in the memory 1220 and is called and executed by the processor 1210.
输入/输出接口1213用于连接输入/输出模块,以实现信息输入及输出。输入输出/模块可以作为组件配置在设备中(图中未示出),也可以外接于设备以提供相应功能。其中输入设备可以包括键盘、鼠标、触摸屏、麦克风、各类传感器等,输出设备可以包括显示器、扬声器、振动器、指示灯等。The input/output interface 1213 is used to connect an input/output module to implement information input and output. The input/output/module can be configured as a component in the device (not shown) or externally connected to the device to provide the corresponding function. The input device may include a keyboard, a mouse, a touch screen, a microphone, various types of sensors, and the like, and the output device may include a display, a speaker, a vibrator, an indicator light, and the like.
网络接口1214用于连接通信模块(图中未示出),以实现本设备与其他设备的通信交互。其中通信模块可以通过有线方式(例如USB、网线等)实现通信,也可以通过无线方式(例如移动网络、WIFI、蓝牙等)实现通信。The network interface 1214 is used to connect a communication module (not shown) to implement communication interaction between the device and other devices. The communication module can communicate by wired means (such as USB, network cable, etc.), or can communicate by wireless means (such as mobile network, WIFI, Bluetooth, etc.).
总线1230包括一通路,在设备的各个组件(例如处理器1210、视频显示适配器1211、磁盘驱动器1212、输入/输出接口1213、网络接口1214,与存储器1220)之间传输信息。 Bus 1230 includes a path for communicating information between various components of the device (e.g., processor 1210, video display adapter 1211, disk drive 1212, input/output interface 1213, network interface 1214, and memory 1220).
另外,该计算机系统1200还可以从虚拟资源对象领取条件信息数据库1241中获得具体领取条件的信息,以用于进行条件判断,等等。In addition, the computer system 1200 can also obtain information of specific collection conditions from the virtual resource object collection condition information database 1241 for condition determination, and the like.
需要说明的是,尽管上述设备仅示出了处理器1210、视频显示适配器1211、磁盘驱动器1212、输入/输出接口1213、网络接口1214,存储器1220,总线1230等,但是在具体实施过程中,该设备还可以包括实现正常运行所必需的其他组件。此外,本领域的 技术人员可以理解的是,上述设备中也可以仅包含实现本申请方案所必需的组件,而不必包含图中所示的全部组件。It should be noted that although the above device only shows the processor 1210, the video display adapter 1211, the disk drive 1212, the input/output interface 1213, the network interface 1214, the memory 1220, the bus 1230, etc., in a specific implementation process, The device may also include other components necessary to achieve normal operation. In addition, it will be understood by those skilled in the art that the above-mentioned devices may also include only the components necessary for implementing the solution of the present application, and do not necessarily include all the components shown in the drawings.
通过以上的实施方式的描述可知,本领域的技术人员可以清楚地了解到本申请可借助软件加必需的通用硬件平台的方式来实现。基于这样的理解,本申请的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来,该计算机软件产品可以存储在存储介质中,如ROM/RAM、磁碟、光盘等,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)执行本申请各个实施例或者实施例的某些部分所述的方法。It will be apparent to those skilled in the art from the above description of the embodiments that the present application can be implemented by means of software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present application may be embodied in the form of a software product in essence or in the form of a software product, which may be stored in a storage medium such as a ROM/RAM or a disk. , an optical disk, etc., includes instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments of the present application or portions of the embodiments.
本说明书中的各个实施例均采用递进的方式描述,各个实施例之间相同相似的部分互相参见即可,每个实施例重点说明的都是与其他实施例的不同之处。尤其,对于系统或系统实施例而言,由于其基本相似于方法实施例,所以描述得比较简单,相关之处参见方法实施例的部分说明即可。以上所描述的系统及系统实施例仅仅是示意性的,其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。本领域普通技术人员在不付出创造性劳动的情况下,即可以理解并实施。The various embodiments in the specification are described in a progressive manner, and the same or similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for a system or system embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The system and system embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separate, and the components displayed as units may or may not be physical units, ie It can be located in one place or it can be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the embodiment. Those of ordinary skill in the art can understand and implement without any creative effort.
以上对本申请所提供的服饰类数据对象信息处理方法、装置及门店系统,进行了详细介绍,本文中应用了具体个例对本申请的原理及实施方式进行了阐述,以上实施例的说明只是用于帮助理解本申请的方法及其核心思想;同时,对于本领域的一般技术人员,依据本申请的思想,在具体实施方式及应用范围上均会有改变之处。综上所述,本说明书内容不应理解为对本申请的限制。The method, the device and the store system for processing the clothing data object information provided by the present application are described in detail above. The principle and the implementation manner of the present application are described in the specific examples. The description of the above embodiment is only used for the description. It is to be understood that the method of the present application and the core idea thereof are understood. At the same time, those skilled in the art will have a change in the specific embodiment and application scope according to the idea of the present application. In summary, the content of this specification should not be construed as limiting the application.

Claims (32)

  1. 一种门店系统,其特征在于,包括:A store system, comprising:
    第一终端设备,用于向服务器提供目标门店中待陈列的数据对象集合;a first terminal device, configured to provide a server with a data object set to be displayed in the target store;
    所述服务器,用于确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序;The server, configured to determine preference information of a target user group associated with the target store in selecting a clothing class data object, and according to a matching degree of the data object in the data object set with the preference information, Data objects are sorted;
    衣架,用于按照所述排序的结果,对所述数据对象对应的衣物进行陈列。And a hanger for displaying the clothing corresponding to the data object according to the sorted result.
  2. 根据权利要求1所述的门店系统,其特征在于,A store system according to claim 1 wherein:
    所述服务器具体用于:The server is specifically configured to:
    确定所述目标门店的历史进店用户集合;Determining a collection of historical in-store users of the target store;
    根据所述历史进店用户集合中的用户在关联的网络销售系统中进行服饰类数据对象选择时的偏好,确定所述偏好信息。The preference information is determined according to a preference of the user in the historical store user set when selecting the apparel-type data object in the associated network sales system.
  3. 根据权利要求2所述的门店系统,其特征在于,A store system according to claim 2, wherein
    所述服务器具体用于:The server is specifically configured to:
    确定所述历史进店用户集合中各用户所操作过的数据对象及其对应的操作次数,确定所述所操作过的数据对象各自所具有的特征标签,并确定各特征标签的出现次数,将出现次数符合预置条件的特征标签确定为所述目标用户群所普遍偏好的特征。Determining a data object operated by each user in the historical store user set and a corresponding operation number thereof, determining a feature tag of each of the operated data objects, and determining the number of occurrences of each feature tag, The feature tag whose number of occurrences meets the preset condition is determined to be a feature that is generally preferred by the target user group.
  4. 根据权利要求1所述的门店系统,其特征在于,A store system according to claim 1 wherein:
    所述服务器具体用于:The server is specifically configured to:
    根据所述目标门店中陈列的衣物被用户的历史选择情况,确定所述偏好信息。The preference information is determined according to the history selection of the clothing displayed in the target store by the user.
  5. 根据权利要求4所述的门店系统,其特征在于,A store system according to claim 4, wherein
    所述衣架上陈列的衣物关联有磁力扣设备,所述磁力扣设备中带有移动传感器,所述移动传感器用于感应所关联衣物的移动事件,在确定所关联衣物被从所述衣架上取下时,将该衣物对应的数据对象信息提交到服务器;The clothes displayed on the hanger are associated with a magnetic buckle device with a movement sensor for sensing a movement event of the associated laundry, and determining that the associated laundry is taken from the hanger When the next time, the data object information corresponding to the clothing is submitted to the server;
    所述服务器具体用于,对被从衣架上取下的衣物对应的数据对象及其被取下次数进行记录,根据所述被取下次数确定所述目标用户群对对应数据对象的普遍偏好程度,并根据普遍偏好程度排序靠前的数据对象所具有的特征标签,确定所述偏好信息。The server is specifically configured to record a data object corresponding to the clothes removed from the hanger and the number of times the clothes are removed, and determine a general preference of the target user group for the corresponding data object according to the number of times of being removed. And sorting the feature information of the top data object according to the degree of general preference to determine the preference information.
  6. 根据权利要求1至5任一项所述的门店系统,其特征在于,所述门店系统中还包括:The store system according to any one of claims 1 to 5, further comprising:
    第二终端设备,用于部署于所述目标门店的衣物陈列区,对来到所述第二终端设备 前进行操作的目标用户进行识别,并将用户识别结果提交到所述服务器;a second terminal device, configured to be deployed in a clothing display area of the target store, identifying a target user operating before coming to the second terminal device, and submitting the user identification result to the server;
    所述服务器还用于,确定所述目标用户在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备进行展示。The server is further configured to determine preference information of the target user in selecting a clothing class data object, and determine, according to a matching degree of the data object in the data object set and the preference information, that the target user is to be The recommended data object information is performed and returned to the second terminal device for display.
  7. 根据权利要求6所述的门店系统,其特征在于,A store system according to claim 6 wherein:
    所述服务器还用于,获得所述目标门店中至少两个数据对象之间的搭配组合信息,并根据所述搭配组合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的目标搭配组合;The server is further configured to obtain collocation combination information between at least two data objects in the target store, and determine, according to a matching degree of the data object in the collocation combination with the preference information, The user performs a recommended combination of goals;
    所述第二终端设备还用于,对所述推荐的目标搭配组合进行展示。The second terminal device is further configured to display the recommended target combination combination.
  8. 根据权利要求6所述的门店系统,其特征在于,A store system according to claim 6 wherein:
    所述第二终端设备还用于,将所述目标用户选中的目标数据对象的信息提交到服务器;The second terminal device is further configured to submit information of the target data object selected by the target user to the server;
    所述服务器还用于,确定与所述目标数据对象具有搭配关系的至少一个搭配数据对象,并根据所述目标用户的所述偏好信息,确定待推荐的目标搭配数据对象,以便通过所述第二终端设备对所述目标搭配数据对象进行展示。The server is further configured to: determine at least one collocation data object having a collocation relationship with the target data object, and determine, according to the preference information of the target user, a target collocation data object to be recommended, so as to pass the The second terminal device displays the target collocation data object.
  9. 根据权利要求6所述的门店系统,其特征在于,A store system according to claim 6 wherein:
    所述第二终端设备还用于,提供用于对所展示出的数据对象进行选择并加入到待试穿对象列表中的操作选项,通过所述操作选项接收到用户的操作后,确定待试穿的数据对象集合。The second terminal device is further configured to: provide an operation option for selecting the displayed data object and adding to the list of the object to be tried, and after receiving the operation of the user by using the operation option, determining the to-be-tested A collection of data objects worn.
  10. 根据权利要求9所述的系统,其特征在于,The system of claim 9 wherein:
    所述系统中还包括:The system further includes:
    第三终端设备,用于部署在所述目标门店的试衣间内;a third terminal device for deployment in a fitting room of the target store;
    所述服务器还用于,确定为所述目标用户分配的目标试衣间,并判断为所述目标用户推荐的数据对象是否包括在所述待试穿的数据对象集合中,如果不包括,则将所述推荐的数据对象的信息提供给所述第三终端设备;The server is further configured to: determine a target fitting room allocated for the target user, and determine whether the data object recommended by the target user is included in the data object set to be tried, if not included Providing information of the recommended data object to the third terminal device;
    所述第三终端设备用于对所述推荐的数据对象信息进行展示。The third terminal device is configured to display the recommended data object information.
  11. 根据权利要求9所述的系统,其特征在于,The system of claim 9 wherein:
    所述服务器还用于,将所述推荐的数据对象提供给第四终端设备;The server is further configured to: provide the recommended data object to the fourth terminal device;
    所述第四终端设备,用于部署在所述目标门店的后仓区,以便对所述推荐的数据对象对应的衣物进行提前备货。The fourth terminal device is configured to be deployed in a back warehouse area of the target store to perform pre-stocking of the clothing corresponding to the recommended data object.
  12. 一种服饰类数据对象信息处理方法,其特征在于,包括:A clothing class data object information processing method, comprising:
    确定目标门店中待陈列的数据对象集合;Determining a set of data objects to be displayed in the target store;
    确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息;Determining preference information of the target user group associated with the target store in selecting a clothing class data object;
    根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序,以用于按照所述排序的结果,在所述目标门店中对所述数据对象对应的衣物进行陈列。Sorting the data objects according to a matching degree of the data objects in the data object set with the preference information, for using, according to the sorted result, the data objects in the target store corresponding to the data objects Clothing is displayed.
  13. 根据权利要求12所述的方法,其特征在于,The method of claim 12 wherein:
    所述确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息,包括:Determining the preference information of the target user group associated with the target store in selecting the apparel class data object, including:
    确定所述目标门店的历史进店用户集合;Determining a collection of historical in-store users of the target store;
    根据所述历史进店用户集合中的用户在关联的网络销售系统中进行服饰类数据对象选择时的偏好,确定所述偏好信息。The preference information is determined according to a preference of the user in the historical store user set when selecting the apparel-type data object in the associated network sales system.
  14. 根据权利要求13所述的方法,其特征在于,The method of claim 13 wherein:
    所述确定所述偏好信息,包括:The determining the preference information includes:
    确定所述历史进店用户集合中各用户所操作过的数据对象及其对应的操作次数;Determining a data object operated by each user in the historical store user set and a corresponding number of operations thereof;
    确定所述所操作过的数据对象各自所具有的特征标签,并确定各特征标签的出现次数;Determining feature tags that each of the operated data objects has, and determining the number of occurrences of each feature tag;
    将出现次数符合预置条件的特征标签确定为所述目标用户群所普遍偏好的特征。The feature tag whose number of occurrences meets the preset condition is determined as a feature that is generally preferred by the target user group.
  15. 根据权利要求12所述的方法,其特征在于,The method of claim 12 wherein:
    所述确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息,包括:Determining the preference information of the target user group associated with the target store in selecting the apparel class data object, including:
    根据所述目标门店中陈列的衣物被用户的历史选择情况,确定所述偏好信息。The preference information is determined according to the history selection of the clothing displayed in the target store by the user.
  16. 根据权利要求15所述的方法,其特征在于,The method of claim 15 wherein:
    所述确定所述偏好信息,包括:The determining the preference information includes:
    接收目标门店中陈列的衣物所关联的磁力扣设备中的移动传感器上传的感应事件,所述感应事件包括:所述移动传感器所关联衣物被从衣架上取下;Receiving a sensing event uploaded by the mobile sensor in the magnetic button device associated with the clothing displayed in the target store, the sensing event comprising: the clothing associated with the mobile sensor being removed from the hanger;
    对被从衣架上取下的衣物对应的数据对象及其被取下次数进行记录;Recording the data object corresponding to the clothes removed from the hanger and the number of times it is removed;
    根据所述被取下次数确定所述目标用户群对对应数据对象的普遍偏好程度;Determining a general preference level of the target user group for the corresponding data object according to the number of times of being removed;
    根据所述普遍偏好程度排序靠前的数据对象所具有的特征标签,确定所述偏好信息。The preference information is determined by sorting the feature tags of the preceding data objects according to the general preference degree.
  17. 根据权利要求12所述的方法,其特征在于,The method of claim 12 wherein:
    所述偏好信息由与至少一个用于描述服饰类数据对象特性的特征标签进行表达;The preference information is expressed by at least one feature tag for describing characteristics of the clothing class data object;
    所述根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序,包括:The sorting the data objects according to the matching degree of the data objects in the data object set with the preference information, including:
    对所述数据对象集合中的数据对象进行特征标签提取;Feature tag extraction on data objects in the data object set;
    根据所述数据对象集合中各数据对象的特征标签与所述偏好信息中特征标签的匹配程度,对所述数据对象进行排序。And sorting the data objects according to matching degrees of feature tags of each data object in the data object set with feature tags in the preference information.
  18. 根据权利要求12所述的方法,其特征在于,还包括:The method of claim 12, further comprising:
    接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;Receiving target user information submitted by the second terminal device deployed in the clothing display area of the target store;
    确定所述目标用户在选择服饰类数据对象方面的偏好信息;Determining preference information of the target user in selecting a clothing class data object;
    根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备。Determining data object information to be recommended to the target user according to a matching degree of the data object in the data object set and the preference information, and returning to the second terminal device.
  19. 根据权利要求18所述的方法,其特征在于,还包括:The method of claim 18, further comprising:
    获得所述目标门店中至少两个数据对象之间的搭配组合信息;Obtaining combination combination information between at least two data objects in the target store;
    根据所述搭配组合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的目标搭配组合,并返回给所述第二终端设备。And determining, according to the matching degree of the data object in the collocation combination and the preference information, a target collocation combination to be recommended to the target user, and returning to the second terminal device.
  20. 根据权利要求18所述的方法,其特征在于,还包括:The method of claim 18, further comprising:
    确定为所述目标用户分配的目标试衣间,以及所述目标用户选择的待试穿的数据对象集合;Determining a target fitting room allocated for the target user, and a set of data objects to be tried by the target user;
    判断为所述目标用户推荐的数据对象是否包括在所述待试穿的数据对象集合中;Determining whether the data object recommended by the target user is included in the data object set to be tried on;
    如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则提供给所述目标试衣间关联的第三终端设备,由所述第三终端设备对所述推荐的数据对象信息进行展示。And if the recommended data object is not included in the set of data objects to be tried, the third terminal device associated with the target fitting room is provided, and the recommended data object is used by the third terminal device Information is displayed.
  21. 一种门店系统,其特征在于,包括:A store system, comprising:
    第一终端设备,用于向服务器提供目标门店关联的数据对象集合;a first terminal device, configured to provide a server with a target store-associated data object set;
    第二终端设备,用于部署于所述目标门店的衣物陈列区,对来到所述第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到所述服务器;a second terminal device, configured to be deployed in a clothing display area of the target store, identifying a target user operating before coming to the second terminal device, and submitting the user identification result to the server;
    所述服务器,用于确定所述目标用户在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备;The server is configured to determine preference information of the target user in selecting a clothing class data object, and determine, according to a matching degree of the data object in the data object set and the preference information, that the target user is to be performed Recommended data object information and returning to the second terminal device;
    所述第二终端设备还用于,对所述推荐的数据对象信息进行展示。The second terminal device is further configured to display the recommended data object information.
  22. 根据权利要求21所述的门店系统,其特征在于,A store system according to claim 21, wherein
    所述第二终端设备还用于,提供用于对所展示出的数据对象进行选择并加入到待试穿对象列表中的操作选项,通过所述操作选项接收到用户的操作后,确定待试穿的数据对象集合。The second terminal device is further configured to: provide an operation option for selecting the displayed data object and adding to the list of the object to be tried, and after receiving the operation of the user by using the operation option, determining the to-be-tested A collection of data objects worn.
  23. 根据权利要求22所述的门店系统,其特征在于,A store system according to claim 22, wherein
    所述系统中还包括:The system further includes:
    第三终端设备,用于部署在所述目标门店的试衣间内;a third terminal device for deployment in a fitting room of the target store;
    所述服务器还用于,确定为所述目标用户分配的目标试衣间,并判断为所述目标用户推荐的数据对象是否包括在所述待试穿的数据对象集合中,如果不包括,则将所述推荐的数据对象的信息提供给所述第三终端设备;The server is further configured to: determine a target fitting room allocated for the target user, and determine whether the data object recommended by the target user is included in the data object set to be tried, if not included Providing information of the recommended data object to the third terminal device;
    所述第三终端设备用于对所述推荐的数据对象信息进行展示。The third terminal device is configured to display the recommended data object information.
  24. 一种服饰类数据对象信息处理方法,其特征在于,包括:A clothing class data object information processing method, comprising:
    确定目标门店关联的数据对象集合;Determining a set of data objects associated with the target store;
    接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;Receiving target user information submitted by the second terminal device deployed in the clothing display area of the target store;
    确定所述目标用户在选择服饰类数据对象方面的偏好信息;Determining preference information of the target user in selecting a clothing class data object;
    根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备进行展示。Determining, according to the matching degree of the data object in the data object set and the preference information, the data object information to be recommended to the target user, and returning to the second terminal device for display.
  25. 一种服饰类数据对象信息处理方法,其特征在于,包括:A clothing class data object information processing method, comprising:
    对来到目标门店陈列区部署的第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到服务器;Identifying the target user who has operated before the second terminal device deployed in the target store display area, and submitting the user identification result to the server;
    接收所述服务器返回的针对所述目标用户的推荐信息,所述推荐信息是根据所述目标用户在选择服饰类数据对象方面的偏好信息,以及所述目标门店关联的数据对象集合进行确定的;Receiving, by the server, recommendation information for the target user, where the recommendation information is determined according to preference information of the target user in selecting a clothing class data object, and a data object set associated with the target store;
    对待推荐的数据对象信息进行展示。Display the recommended data object information.
  26. 根据权利要求25所述的方法,其特征在于,还包括:The method of claim 25, further comprising:
    提供用于对所展示出的数据对象进行选择并加入到待试穿对象列表中的操作选项;Providing an operation option for selecting the displayed data object and adding it to the list of objects to be tried;
    通过所述操作选项接收到用户的操作后,确定待试穿的数据对象信息。After receiving the operation of the user through the operation option, the data object information to be tried is determined.
  27. 一种门店系统,其特征在于,包括:A store system, comprising:
    第一终端设备,用于向服务器提供目标门店关联的数据对象集合;a first terminal device, configured to provide a server with a target store-associated data object set;
    所述服务器,用于确定进入目标门店的目标用户关联的在选择服饰类数据对象方面的偏好信息,并根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息;确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中,如果不包括,则将所述推荐的数据对象的信息提供给第三终端设备;The server is configured to determine preference information of the selected clothing class data object associated with the target user entering the target store, and determine the to-be-targeted according to the matching degree of the data object in the data object set with the preference information. Determining, by the target user, the recommended data object information; determining, after the target user enters the target fitting room, determining whether the data object recommended by the target user is included in the target user's data object set to be tried, if Not including, the information of the recommended data object is provided to the third terminal device;
    所述第三终端设备,用于部署在所述目标门店的试衣间内,对待推荐的数据对象信息进行展示。The third terminal device is configured to be deployed in a fitting room of the target store, and displays the recommended data object information.
  28. 一种服饰类数据对象信息处理方法,其特征在于,包括:A clothing class data object information processing method, comprising:
    确定进入目标门店的目标用户关联的在选择服饰类数据对象方面的偏好信息;Determining preference information for selecting a clothing class data object associated with the target user entering the target store;
    根据所述目标门店关联的数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息;Determining data object information to be recommended to the target user according to a matching degree of the data object in the data object set associated with the target store and the preference information;
    确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中;After determining that the target user enters the target fitting room, determining whether the data object recommended by the target user is included in the target user's data object set to be tried;
    如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则将所述推荐的数据对象的信息提供给所述目标试衣间内部署的第三终端设备。And if the recommended data object is not included in the set of data objects to be tried, the information of the recommended data object is provided to a third terminal device deployed in the target fitting room.
  29. 一种服饰类数据对象信息处理装置,其特征在于,包括:An information processing device for clothing type data objects, comprising:
    待陈列数据对象集合确定单元,用于确定目标门店中待陈列的数据对象集合;a data object set determining unit to be displayed for determining a data object set to be displayed in the target store;
    偏好信息确定单元,用于确定所述目标门店关联的目标用户群在选择服饰类数据对象方面的偏好信息;a preference information determining unit, configured to determine preference information of the target user group associated with the target store in selecting a clothing class data object;
    排序单元,用于根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,对所述数据对象进行排序,以用于按照所述排序的结果,在所述目标门店中对所述数据对象对应的衣物进行陈列。a sorting unit, configured to sort the data objects according to a matching degree of the data objects in the data object set with the preference information, to be used in the target store according to the sorted result The clothing corresponding to the data object is displayed.
  30. 一种服饰类数据对象信息处理装置,其特征在于,包括:An information processing device for clothing type data objects, comprising:
    数据对象集合确定单元,用于确定目标门店关联的数据对象集合;a data object set determining unit, configured to determine a data object set associated with the target store;
    目标用户信息接收单元,用于接收所述目标门店的衣物陈列区部署的第二终端设备提交的目标用户信息;a target user information receiving unit, configured to receive target user information submitted by the second terminal device deployed in the clothing display area of the target store;
    偏好信息确定单元,用于确定所述目标用户在选择服饰类数据对象方面的偏好信息;a preference information determining unit, configured to determine preference information of the target user in selecting a clothing class data object;
    推荐信息确定单元,用于根据所述数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息,并返回所述第二终端设备进 行展示。a recommendation information determining unit, configured to determine, according to a degree of matching between the data object in the data object set and the preference information, data object information to be recommended to the target user, and returning to the second terminal device for display .
  31. 一种服饰类数据对象信息处理装置,其特征在于,包括:An information processing device for clothing type data objects, comprising:
    用户识别单元,用于对来到目标门店陈列区部署的第二终端设备前进行操作的目标用户进行识别,并将用户识别结果提交到服务器;a user identification unit, configured to identify a target user who operates before the second terminal device deployed in the target store display area, and submit the user identification result to the server;
    推荐信息接收单元,用于接收所述服务器返回的针对所述目标用户的推荐信息,所述推荐信息是根据所述目标用户在选择服饰类数据对象方面的偏好信息,以及所述目标门店关联的数据对象集合进行确定的;a recommendation information receiving unit, configured to receive recommendation information returned by the server for the target user, where the recommendation information is based on preference information of the target user in selecting a clothing-like data object, and the target store-related The set of data objects is determined;
    推荐信息展示单元,用于对待推荐的数据对象信息进行展示。A recommendation information display unit for displaying the recommended data object information.
  32. 一种服饰类数据对象信息处理装置,其特征在于,包括:An information processing device for clothing type data objects, comprising:
    偏好信息确定单元,用于确定进入目标门店的目标用户关联的在选择服饰类数据对象方面的偏好信息;a preference information determining unit, configured to determine preference information related to selecting a clothing class data object associated with the target user entering the target store;
    推荐信息确定单元,用于根据所述目标门店关联的数据对象集合中的数据对象与所述偏好信息的匹配程度,确定待向所述目标用户进行推荐的数据对象信息;a recommendation information determining unit, configured to determine, according to a degree of matching between the data object in the data object set associated with the target store and the preference information, data object information to be recommended to the target user;
    判断单元,用于确定出所述目标用户进入目标试衣间后,判断为所述目标用户推荐的数据对象是否包括在所述目标用户的待试穿数据对象集合中;a determining unit, configured to determine, after the target user enters the target fitting room, whether the data object recommended by the target user is included in the target user's data object set to be tried;
    推荐信息提供单元,用于如果所述推荐的数据对象未包括在所述待试穿数据对象集合中,则将所述推荐的数据对象的信息提供给所述目标试衣间内部署的第三终端设备。a recommendation information providing unit, configured to provide information of the recommended data object to a third deployment in the target fitting room if the recommended data object is not included in the to-be-tested data object set Terminal Equipment.
PCT/CN2019/085274 2018-05-09 2019-04-30 Method and apparatus for processing clothing-type data object information, and store system WO2019214518A1 (en)

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