WO2019199145A1

WO2019199145A1 - Customer-oriented pricing system and social integration system using same

Info

Publication number: WO2019199145A1
Application number: PCT/KR2019/004495
Authority: WO
Inventors: 김늘; 김이야
Original assignee: 시너지시티 주식회사
Priority date: 2018-04-13
Filing date: 2019-04-15
Publication date: 2019-10-17
Also published as: KR20190130180A; KR102211345B1

Abstract

The present invention relates to a customer-oriented pricing system and a social integration system using same, and more particularly, to: a system in which consumption behavior information about a consumer (a person or a companion animal) is shared and converted into big data, and the customer can determine a price on the basis of same; and a social integration system between people or between a person and a companion animal using said system. A customer-oriented pricing system according to an embodiment of the present invention includes: an association server which, as a server of an association voluntarily formed in the form of a cooperative or a community by a plurality of consumers (buyers), analyzes big data obtained by collecting purchasing behavior information about the plurality of consumers, predicts a future supply (service) and quantity for a producer, determines a price, and sends out a pre-order to a shopping mall server; the shopping mall server which, as a server of a shopping mall that has joined the association as an affiliate, serves as an intermediary through which a producer and a customer sell and buy products and services are provided; a customer terminal which, as a terminal available to a customer who is a member of the association, is for purchasing products or using services and paying the purchase (use) amount through a web page of the shopping mall server or an association member app; and a producer terminal which, as a terminal available to the producer who has joined the association as an affiliate, is for selling products or providing service information to the shopping mall server.

Description

Consumer-centered pricing system and social integration system through it

The present invention relates to a consumer-centered pricing system and a social integrated system through the same, and more particularly, a system that enables consumers to determine the price based on sharing the consumption behavior information of the consumer (human or pet) and based on it. And social integration systems between people and humans or pets.

The measure of social culture can be seen in the social attitude toward pets.

In our society, about five million families now live with animals.

Nevertheless, there is a lack of awareness and understanding of pets and a culture of social protection and care has not been established.

One of them is the health insurance system for pets.

The concept of humans and pets is a recent version that has evolved from the relationship between humans and animals. As the words are familiar with their ears, the monopoly and monopoly of irrational, absurd and predatory relationships dominate our lives.

In other words, it costs a lot of money to live with a pet.

With incomplete health insurance for people not 100% covered by national finances, health insurance for pets is not only dreamed of with national finances, but roughly 70% of non-companies are expected.

The biggest concern for pet owners is when they are sick.

It is because of the sadness of pets that can't be said to be sick and the burden of medical expenses.

About 84% of pets say that medical expenses are the most burdensome among pets and that improvements are needed.

As the population of pets increases, medical expenses are too high.

Pets are not covered by medical insurance like humans, so 100% of the cost is required.

The burden of medical expenses also leads to the social problem of pets being abandoned and organic dogs and organic seedlings increasing. The biggest problem is that medical expenses are too expensive.

Even if a pet catches a cold, medical expenses and medicines often exceed 40,000 won.

Consumers are forced to pay medical bills because it is impossible for the general consumer to know the information on the animal medical field, which is a specialty area.

According to the National Center for Consumer Education, medical expenses may vary by 6.7 times between animal hospitals.

Since there is no appropriate standard, hospitals can raise medical costs through competition or implicit collusion.

As a solution to this, the revitalization of the veterinary medicine system was discussed, and the standard price was set. It was abolished in 1999 to lower medical expenses through autonomous competition between veterinary hospitals.

However, since there is no appropriate standard, only medical expenses have increased according to hospitals.

Meanwhile, pet insurance is also attracting attention.

* Pets that do not have health insurance are required to revitalize the pet insurance system in order to reduce the economic burden of medical expenses and protect animals.

Compared to countries such as the UK (20%) and the US (10%), Korea has only 0.1% of pet insurance, and people do not know pet insurance itself.

Insurers are also reluctant to offer pet insurance products due to low yields.

However, it is not without pet insurance, but older dogs over 7 years old who are in need of medical treatment cannot be enrolled, and the main disease and surgical scope of pets such as neutralization and heartworm medicines are excluded from compensation. There is this.

The present invention has been made to solve the above-mentioned problems, and to share the consumption behavior information of the pets as well as the consumer (consumer) (members / membership registration information) to make big data, based on which consumers lead the price The consumer-oriented pricing model establishes a new level of supply-demand paradigm, so that consumers become the center of pricing, and the value generated is a member of the cooperative (or community) of the consumer's independent, independent, autonomous organization. Its purpose is to provide a consumer-centered pricing system that can be distributed to members through RSS (Revenue Sharing System).

In addition, another object of the present invention involves the purchase or use of various tangible and intangible objects and services, such as catering services, case services, knowledge information sharing service, asset value sharing service, etc. Consumer-centered pricing model is applied to this purchase or use behavior, and this provides an integrated social system for social innovation among people by efficiently RSS collecting individual or collectively generated values.

And another object of the present invention is to establish a consumer-centered pricing model and a value distribution system through the consumer, even if the consumer is a pet and the buyer is a human society that can achieve social innovation between people and between people and animals To provide an integrated system.

Consumer-centered pricing system according to an embodiment of the present invention for achieving the above object, as a server of the combination voluntarily configured in the form of a cooperative or a community of a plurality of consumers (consumers), the purchase behavior information of a plurality of consumers A combination server that analyzes the big data collected and estimates the future supply goods (services) and the quantity of the producer, determines the price, and places the pre-order on the shopping mall server;

A server of a shopping mall subscribed to the combination as a merchant, the shopping mall server for selling goods and brokering services between producers and consumers;

A terminal provided by a consumer who is a member of the combination, the terminal purchasing a product or using a service through a webpage or a member app of the shopping mall server and paying a purchase (use) amount; And

A terminal provided by a producer subscribing to the combination as a merchant, the producer terminal selling goods or providing service information to the shopping mall server;

It is configured to include.

In addition, the shopping mall server is characterized by earning a predetermined percentage of the purchase (use) amount to the consumer as a virtual money.

In addition, the combination server is characterized by distributing the value generated by the consumer to the center of the pricing to the consumer by the RSS (Revenue Sharing System).

In addition, the purchase behavior information is entered by the consumer when joining the combination, the combination server is characterized in that the monthly and yearly purchase items and quantity for each item (service) of the entire consumer aggregate and utilize as big data.

The combination server analyzes the big data to anticipate and plan future supply items (services) and quantities to adjust the supply price to build a pricing model for determining the price by the consumer.

The social integration system between a person and a pet according to an embodiment of the present invention is a server of a combination voluntarily configured in the form of a cooperative or a community by a large number of consumers (companions), and collects purchase behavior information of a plurality of pets. A combination server that analyzes the big data and predicts future supplies (services) and quantities of the producers related to the pet and determines a price and places an order for the pre-order on the mall server;

A server of a shopping mall joined as the affiliated store, the shopping mall server for selling goods related to pets and brokering services between producers and consumers;

A terminal provided by a consumer (companion) who is a member of the combination, the consumer terminal purchasing a product related to a pet or using a service through a web page or a member app of the shopping mall server and paying a purchase (use) amount;

A terminal provided by a producer subscribed to the combination as a merchant, the producer terminal selling goods related to a pet or providing service information to the shopping mall server;

A server in charge of pet medical insurance and medical deduction services, comprising: an animal medical insurance server that receives a premium from a consumer terminal and pays a portion of medical expenses to an animal hospital server or a consumer terminal as an insurance premium; And

A server of a veterinary clinic in charge of treating a companion animal, comprising: a veterinary clinic server which receives the entire medical expenses from a consumer terminal, or receives a portion of the medical expenses from an animal medical insurance server and receives the rest from the consumer terminal;

It is configured to include.

In addition, it is characterized in that it further comprises a card company server for issuing a partnership card matched with the member and the companion animal 1: 1 in conjunction with the sum server.

In addition, when the consumer terminal accesses the web page or the member app of the combination server and joins as a semi-member, and enters various information of the pet, the combination server gives the consumer a unique ID of the associate member,

In the state where the consumer terminal inputs pet recognition information and is authenticated, when applying for issuance of an affiliate card to a card company server through a combination server, the card company server issues a 1: 1 matching member ID and an affiliate card. It is characterized by being a union member through this.

The shopping mall server may store a predetermined percentage of the purchase (use) amount related to the pet as a virtual money to the consumer, and the consumer terminal may pay a premium or medical expenses with the virtual money.

In addition, the purchase behavior information of the pet is characterized in that it includes information input when joining the association through the consumer terminal, information when purchasing or using services related to the pet, information posted by the consumer terminal in the community or chat window.

According to the above-described technical solution, it is possible to build a consumer-oriented pricing model in which the consumer leads and determines the purchase price by building the consumption pattern model of the members.

In addition, by applying reserves and RSS (Revenue Sharing System) to the purchase of everyday goods or services needed for humans or pets, the value generated between members is distributed and this value distribution significantly reduces the medical expenses of pets. You can.

In addition, the consumption pattern of pets is different from the buyer (companion) and the actual consumer (companion), and the purchase is made through voluntary and proactive information such as community building and advice and review through member app (human app) or member server. It is possible to build a platform that can reduce trial and error of a product and purchase it for a pet, a real consumer who cannot speak good price and good quality products.

1 is a block diagram of a consumer-oriented decision-making system according to an embodiment of the present invention.

FIG. 2 is a flow chart showing a pricing method in the system shown in FIG.

3 is a block diagram of a social integration system between a person and a pet according to an embodiment of the present invention.

FIG. 4 is a flow chart showing a social integration method in the system shown in FIG.

Hereinafter, the configuration and operation of the present invention will be described with reference to the accompanying drawings.

As shown in FIG. 1, a shopping mall server 10, a combination server 20, a consumer (member) terminal 30, and a producer (service provider) terminal 40 are connected to each other via a wired or wireless network through the Internet network 50. .

A large number of consumers (consumers) voluntarily form and establish a cooperative or community-based union, which is an independent, independent, autonomous organization, and then establishes a union server 20 that operates web pages related to members and develops member apps. Make it available to the consumers you need.

In this state, the consumer accesses the web page operated by the combination server 20 through the consumer terminal 30 through the Internet network 50 or downloads and installs the member app provided by the combination server 20 and installs it. Run as a member.

At this time, the member information including their own personal information and consumption behavior information is input, and the consumption behavior information is separately stored in the consumption behavior information DB 12.

The combination server 20 operates a web page associated with a member and provides a community or a chat window to share consumption behavior information among the members.

Through this community or chat window, consumers can use the quality of goods and services (e.g., freshness, taste, shelf life, color, price, etc. if they are fruits, or service quality, kindness, satisfaction, etc.). Upload and share consumption behavior information, including, and the combination server 20 collects consumption behavior information through this and stores the consumption behavior information in the DB 12.

The shoming mall server 10 is a server that registers as an affiliated store through the combination server 20 to sell the product or provides a service, and purchases the product from a producer (or a manufacturer) and sells the product to a member, or from a service provider. Provides information on service items or business types and delivers them to members so that they can use the services.

That is, the shopping mall server 10 brokers or sells goods or services between a member and a producer (service provider), wherein the purchase (use) information of the consumer is seasonal, monthly, yearly, and producer-specific. , Hourly, day, age, gender, and group members are stored in the consumption behavior information DB (12).

As a result, the consumption behavior information DB 12 stores information inputted by a member when signing up, consumption behavior information collected at the time of purchase (use), community consumption information, etc., and the stored contents are accumulated and become big data.

The producer terminal 30 registers as a member or registers as a member through the combination server 20, and delivers its own items to the shopping mall server 10 registered as a member in the combination, or information about service items or business types. To provide.

Here, the goods include both intangible and intangible goods, and the services include catering services, catering services, knowledge information sharing services (eg tutoring), asset value sharing services (eg golf club rental), as well as haircuts, beauty, and massage. Include.

Herein, the consumer and the producer are separately illustrated and described, but the consumer may be the producer.

For example, in a case-sharing service, a producer may be a consumer (member) who owns a car, and in a knowledge information sharing service, a producer may be a consumer (member) who is highly knowledgeable in either field.

The combination server 20 manages, analyzes, and predicts big data stored in the consumption behavior information DB 12 to build a consumer consumption pattern model, and based on this, matching necessary items to pre-order through the shopping mall server 10. This allows us to confirm production and supply in advance and reduce production costs.

For example, if the producers of the same goods are A and B, the goods of producer A are consumed 75% of the total goods, and the goods of producer B are analyzed to be consumed 25% of the total goods, the combination server 20 A pre-orders a large quantity of goods from producer A, but places the order at a lower price.

In this way, a consumer-centered pricing model that enables consumers who are members to lead and decide on prices can establish a new level of supply and demand paradigm.

Meanwhile, when a consumer purchases an item or uses a service through the shoming mall server 10, the virtual money can be earned by the M10 program, for example, earning 1/10 of the user's price, and then converted into cash. do.

In addition, 50% of 100% of the value, for example, by RSS (Revenue Sharing System), includes a price paid by the use of a shopping mall that is a member of a union or a member producer and a member consumer. Divide by 1 / N of participants (consumers and producers, if they are union members), and pay the remaining 50% by contribution.

In other words, by receiving a competitive price from the producer, it is possible to earn a certain portion of the purchase (consumption) amount by M10 and RSS to the members (consumers or producers who are members).

FIG. 2 is a flow chart showing a pricing method in the system shown in FIG.

First, a large number of consumers (consumers) voluntarily form and establish a cooperative or community type combination that is an autonomous, independent, autonomous organization (S20), and then constructs a union server 20 that operates web pages related to members. Develop member app.

The consumer accesses the web page of the combination server 20 through the consumer terminal 30, or executes the member app to join as a member (S21).

At this time, personal information and purchase behavior information are input, and the purchase behavior information is separately stored in the purchase behavior information DB.

The consumer accesses the web page of the shopping mall server 10 that is the affiliated store through the consumer terminal 30 or executes the member's app to purchase goods or use a service (S22).

At this time, the consumer pays the purchase (use) amount to the shopping mall server 10, and the shopping mall server 10 accumulates 1/10 of the payment amount in virtual money, for example, by the M10 program (S23).

The information related to such a purchase is stored in the purchase behavior information DB 12, and the consumer shares the consumption behavior information on the community or on a chat window about the products or services used by the consumer through the consumer terminal 30 ( S24).

The combination server 20 analyzes the big data accumulated by collecting such consumption behavior information to determine the price by predicting the quantity of goods or services in the future (S25).

Thereafter, the combination server 20 pre-orders the goods or services such as the predicted quantity and price to the shopping mall server 10 (S26).

The steps S22 to S26 are repeated until the settlement date, and when the settlement date is reached, the shopping mall server 10 calculates a value including the shopping mall usage price by RSS, for example, 50% of the corresponding value is a participant (consumer). And 1 / N of the combined member), and the remaining 50% is paid based on the contribution based on value.

As shown in FIG. 3, the shopping mall server 10, the combination server 20, the consumer terminal 30, the producer terminal 40, the animal medical insurance server 60, the animal hospital server 70, and the card company server 80 It is configured to include).

Here, consumers refer to their companions, and those who share their intentions establish a cooperative (Nutopia Human Cooperative), an independent, self-reliant and self-governing organization, and form a cooperative community with voluntary participation.

The consumer joins the associate member by accessing the web page or the member's app (human app) of the combination server 20 through the consumer terminal 30.

After becoming a associate member, a consumer connects to a web page or a member app (human app) of the union server 20 and applies for an affiliate card (human affiliate card) 82 to the card company server 80 to issue a certificate. It is a combination.

In addition, when a consumer accesses a web page of a shopping mall (human mall) server related to a pet or executes a member app (human app) to purchase an item related to a pet or pay a fee using a service, Earn RSS (Honey).

You can also earn points money (partner money) of the affiliate card company through the purchase other than the human mall, and can make another purchase in the human app or the human mall as a partner with the human money.

In addition, you can pay the premiums for pet medical insurance and medical deduction service (Hanimal Insurance), and group discounts and holiday periods are provided for the medical expenses that are the most burdensome among pets. It is possible to substantially reduce medical expenses by allowing premiums for human insurance including premium money and other point money of partner money or partner (consumer).

The combination server 20 subscribes to the pet management service system according to the use of the social safety net system at the time of feed, supplies, beauty and cafes, and other additional services (companion hotels, nursing facilities, consignment and adoption, consignment) We construct and analyze the consumption pattern of companion animals by integrating management analysis and prediction of purchases.

At this time, feed industry (combined single feed, biscuits and subsidiary preparations, production of pulverized feed, production of various products with different raw material composition according to pet growth status and health), supplies industry (shoes, house, Shampoo, perfume, toothpaste, tableware, traction line, hygiene products, clothing, toys, accessories, beauty products, etc.), veterinary work (treatment for pet diseases, hospitalization, medical assistance, breeding, and quarantine), By using individual information of members (consumers) and pets to other producers of value-added services, such items are matched based on the consumption pattern and consumption pattern model, a consumption pattern model. Manage.

Based on this service, producers can pre-determine production and supply according to ordered and ordered systems based on systemized and predictable consumption patterns, thereby reducing production costs and further improving management indicators and predicting profit models. You can secure your competitiveness.

In addition, a consumer-oriented pricing model that enables consumers to lead and determine prices can build a new dimension of supply and demand paradigm.

As described above, by providing competitive prices from the producers, members of the consumer can earn a certain portion of the amount of consumption through the M10 and RSS (Revenue Sharing System) as human money.

In addition, the pets are entrusted by region for the consignment and social safety net service for adoption, which is a service that can be used when a pet lives with a pet and is temporarily or permanently unable to be with the pet. And secure a space for adoption management services, and combine and manage pet hotels with nursing home theme parks to manage and manage pets. We promise to do it through the program and RSS, and pay a certain amount of accumulated points money every month.

The human money earned in this way is used to pay the premiums for pet insurance or to finance the medical welfare service under the concept of deduction.

Based on these pet private welfare services, an integrated system for social innovation between humans and pets can be implemented.

First, the consumer accesses the web page or the member app (human app) of the combination server 20 through the consumer terminal 30 and joins as a semi-member of the union (Nutopia human cooperative) (S40). Information on pets, including pet consumption information (species classification system based on date of birth, lineage and perception, gender, weight, height, color, feed type, monthly feed intake, specifics, immunization and immunization records, Treatment records and drug administration records, health status, etc.) are entered (S41).

The combination server 20 thus assigns the associate member unique ID to the consumer (S42).

The consumer then enters pet recognition information (eg, face recognition, inscription recognition, iris recognition, biochip, etc.) and receives authentication (S43).

In such a state, through the combination server through the card company server 80 to apply for the issuance of an affiliate card (human alliance card) 82, the card company server 80 is a member ID and a personal alliance card 1: 1. It is matched and issued (S44, S45) to become a union member.

The combination server 20 handles affairs related to pets such as pet introduction, pet latest information, pet culture, pet exhibition, pet line, and in particular in cooperation with the card company server 80 Issue a card.

The consumer who is the next full member joins the pet medical insurance and medical deduction service (human insurance) and pays the corresponding animal insurance premium (S46).

In addition, a consumer purchases a pet-related item by accessing a webpage or a human app of a shopping mall server, or pays a purchase (use) using a pet-related service (for example, a dog beauty service). If you do, for example, the human money earned by 10% of the payment amount (S47, S48).

In this state, if the pet is sick and treated at the veterinary clinic (S49), the medical bill is paid to the consumer or veterinary clinic (S50).

At this time, the animal hospital server 70 receives 70% of the medical expenses from the animal medical insurance server 60 as the number of insurance, and 30% as the copayment of the consumer.

In this case, the consumer may pay 100% of the medical expenses to the veterinary hospital server 70 and later receive 70% of the medical expenses from the animal medical insurance server 60 as the insurance number.

The medical expenses of step S50 or animal insurance of step S46 may be paid by the human money of step S48.

On the other hand, between consumers run a daily app or access the web page of the combination server to share the pet's consumption behavior information to the community or chat window (S51).

Steps S47 to S51 are repeatedly performed to accumulate consumption behavior information to become big data, and the combination server analyzes it to build a consumption pattern model of the companion animals, and based on the consumption pattern model, goods or services necessary for the companion animal. To determine the price (S52).

When the settlement date is reached, the shopping mall server 10 displays the value including the shopping mall usage price by RSS, for example, 50% of 100% of the value is 1 / N of the participants (consumers and producers). The remaining 50% is paid based on the contribution by value.

In this way, the present invention can share the consumption behavior information of pets as well as the consumer (consumer) (member information) into big data and build a consumer-oriented pricing model in which consumers can lead and decide prices. have.

When a consumer (human or pet) joins the union (if the consumer is a companion, the companion joins the union) Various information of the consumer, for example, various pet information (species classification system based on date of birth, pedigree and perception, Gender, weight, height, color, feed type, monthly feed intake, specificity, immunization and immunization records, treatment and drug administration records, health status, etc., and regular / irregular purchase item information, recognition information (face recognition, By inputting inscription recognition, iris recognition, biochip, etc.), the monthly and yearly purchase items and quantity of each member's items are counted as big data, and the future supply items and quantities of suppliers (producers) are based on the combined purchasing power. By predicting and planning to lay the groundwork for a predictable production and supply system, we can control prices and make decisions so that consumers can take the lead We can build a pricing model that makes decisions.

In this case, when purchasing (using) a shopping mall, the consumption data may further include consumption behavior information uploaded to each other by members.

Claims

It is a server of a combination voluntarily configured by a large number of consumers (consumers) in the form of a cooperative or a community. It analyzes the big data that collects the purchasing behavior information of a large number of consumers and predicts the future supply (service) and quantity of the producer. A combination server for determining a price and placing an order for a shopping mall server;

A server of a shopping mall subscribed to the combination as a merchant, the shopping mall server for selling goods and brokering services between producers and consumers;

A terminal provided by a consumer who is a member of the combination, the terminal purchasing a product or using a service through a webpage or a member app of the shopping mall server and paying a purchase (use) amount; And

A terminal provided by a producer subscribing to the combination as a merchant, the producer terminal selling goods or providing service information to the shopping mall server;

Consumer-centric pricing system comprising a.
The method of claim 1,

The shopping mall server is a consumer-centered pricing system, characterized in that for earning a predetermined percentage of the purchase (use) amount to the consumer in virtual money.
The method of claim 1,

The combination server is a consumer-oriented pricing system, characterized in that for distributing the value generated by the consumer to the center of the pricing to the consumer by the RSS (Revenue Sharing System).
The method of claim 1,

The purchase behavior information is entered when the consumer joins the association, and the combination server aggregates monthly and annual purchase items and quantities for each product (service) of the consumers and utilizes them as big data. .
The method of claim 4, wherein

The combination server analyzes the big data to predict and plan future supply items (services) and quantities, and adjusts the supply price to determine a consumer-oriented pricing system, characterized in that to establish a pricing model.
A server of a combination voluntarily configured by a large number of consumers (companies) in the form of a cooperative or a community, and analyzes the big data that collects the purchasing behavior information of a large number of pets. And a combination server that estimates the quantity and determines the price and pre-orders the shopping mall server.

A server of a shopping mall joined as the affiliated store, the shopping mall server for selling goods related to pets and brokering services between producers and consumers;

A terminal provided by a consumer (companion) who is a member of the combination, the consumer terminal purchasing a product related to a pet or using a service through a web page or a member app of the shopping mall server and paying a purchase (use) amount;

A terminal provided by a producer subscribed to the combination as a merchant, the producer terminal selling goods related to a pet or providing service information to the shopping mall server;

A server in charge of pet medical insurance and medical deduction services, comprising: an animal medical insurance server that receives a premium from a consumer terminal and pays a portion of medical expenses to an animal hospital server or a consumer terminal as an insurance premium; And

A server of a veterinary clinic in charge of treating a companion animal, comprising: a veterinary clinic server which receives the entire medical expenses from a consumer terminal, or receives a portion of the medical expenses from an animal medical insurance server and receives the rest from the consumer terminal;

Social integration system between people and pets, including.
The method of claim 6,

A server for processing a business related to a pet, comprising a card company server for issuing a partnership card matched 1: 1 with a member and a companion animal in conjunction with the combination server, social between the person and the companion animal Integrated system.
The method of claim 7, wherein

When the consumer terminal accesses the web page or the member app of the union server and joins as a semi-member, and enters various information of the pet, the union server gives the consumer a unique ID of the associate member,

In the state where the consumer terminal inputs the pet recognition information and is authenticated, when applying for issuance of an affiliate card to a card company server through a combination server, the card company server issues a 1: 1 matching member ID with an affiliate card. This is a social integration system between people and pets, characterized by being a union member.
The method of claim 6,

The shopping mall server accumulates a predetermined percentage of the purchase (use) amount related to the pet to the consumer as a virtual money, and the consumer terminal pays a premium or medical expenses with the virtual money. system.
The method of claim 6,

The purchase behavior information of the companion animal includes information input when joining the association through a consumer terminal, information on purchase or use of a service related to a pet, and information uploaded from the consumer terminal in a community or a chat window; Social integration system between pets.