WO2019177091A1 - Advertisement information spreading method and system, and advertisement information providing device and program - Google Patents

Advertisement information spreading method and system, and advertisement information providing device and program Download PDF

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Publication number
WO2019177091A1
WO2019177091A1 PCT/JP2019/010519 JP2019010519W WO2019177091A1 WO 2019177091 A1 WO2019177091 A1 WO 2019177091A1 JP 2019010519 W JP2019010519 W JP 2019010519W WO 2019177091 A1 WO2019177091 A1 WO 2019177091A1
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WO
WIPO (PCT)
Prior art keywords
advertiser
user
information
terminal device
advertisement information
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PCT/JP2019/010519
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French (fr)
Japanese (ja)
Inventor
密 加田
Original Assignee
Ｆｏｃｕｓ株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ｆｏｃｕｓ株式会社 filed Critical Ｆｏｃｕｓ株式会社
Priority to JP2020506641A priority Critical patent/JP7193166B2/en
Publication of WO2019177091A1 publication Critical patent/WO2019177091A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism

Definitions

  • the present invention is an advertisement in which a promoter FOCUSTAR (focus ter) spreads advertising information using social networking SNS (SNS) utilized by FOCUSTAR (focus ter), video sites and other posting means on a unique network.
  • SNS social networking SNS
  • the present invention relates to an information diffusion method and system, an advertisement information providing apparatus, and a program.
  • advertisements using the Internet have become widespread. For example, there is a method in which an advertiser pays an advertising fee to a search site or the like to post advertisement information, and a viewer refers to the advertisement information to guide to the advertiser's homepage or the like for advertisement.
  • the advertising method described above is likely to be expensive and is a passive advertising method because it cannot be guided to the advertiser's homepage unless the viewer refers to the advertising information. The effect may not be sufficiently obtained.
  • posting means such as SNS and blogs are rapidly spreading as information exchange tools.
  • users who have an account of the posting means have a connection in the form of a so-called follower, and information is exchanged by sharing the posted content between the followers.
  • Some users have a large number of followers, and information can be diffused to a large number of followers by one posting. Therefore, if advertising information is diffused using such posting means such as SNS, it can be expected that a large advertising effect can be obtained.
  • Patent Document 1 an advertiser provides advertising information to a user who has an account of a posting means, and the user posts the advertising information to the posting means, so that the advertising information is spread to followers.
  • a method has been proposed.
  • an advertiser posts advertisement information on the Internet, and a user who has an account of a posting means bids for the posted advertisement information.
  • a method in which an advertiser selects a bidder who meets a condition and requests the selected bidder to spread advertisement information.
  • the advertiser is in a state of waiting for a bid until a bid is placed on the advertisement information posted by the advertiser.
  • the bidder needs to find advertisement information that meets the conditions and may miss it.
  • an object of the present invention is to provide an advertisement information diffusing method and system, an advertisement information providing apparatus, and a program capable of obtaining a quick and sufficient advertisement effect.
  • a user who has an account of a posting means that accepts and posts a post of arbitrary information performs user registration using a user terminal device, and the registered user information is registered using the user terminal device.
  • the information is stored in the storage unit, the pre-stored user information is displayed on the advertiser terminal device of the advertiser, the advertiser selects at least one user from the users, and the advertiser selected by the advertiser.
  • the advertisement information of the advertiser who requests the user to spread is provided to the user terminal device, and the user spreads the advertisement information using the selected posting means.
  • an advertiser who wishes to spread advertisement performs advertiser registration using the advertiser terminal device, and stores the advertiser information registered using the advertiser terminal device in the storage unit. Storing and displaying pre-stored advertiser information on the user terminal device of the user, the user selecting at least one advertiser from the advertiser, The advertiser selects at least one user who wants to spread the advertisement from among the users who have selected himself, and requests the user to spread the user terminal device of the user selected by the advertiser.
  • the advertisement information can be provided, and the user can spread the advertisement information using the posting means.
  • the information is stored in the storage unit based on the search condition set and input by the advertiser to the advertiser terminal device or based on the search condition set and input by the user to the user terminal device. It is possible to extract user or advertiser information that matches the search conditions from a plurality of user or advertiser information, and display the extracted user or advertiser information on the advertiser terminal device or user terminal device .
  • the number of other users associated with the user can be displayed as the user information in the advertiser terminal device through the posting means for which the user has an account.
  • the advertiser selects the type of posting means for spreading the advertising information in the advertiser terminal device, and the user uses the posting means selected by the advertiser. Advertising information can be spread.
  • the advertiser can evaluate the user selected by the advertiser using the advertiser terminal device.
  • the user can evaluate an advertiser who has designated himself / herself using the user terminal device.
  • the advertiser can be notified that the reward has been obtained for the user terminal device of the selected user.
  • the advertisement information diffusion system of the present invention stores a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts a post of arbitrary information, and user information registered using the user terminal device.
  • a storage unit a user information providing unit that provides information on at least one user stored in the storage unit in advance to the advertiser, and a selection reception that accepts selection by the advertiser of at least one user from the users provided to the advertiser
  • Advertising information providing device having an advertising information providing unit for providing advertising information of an advertiser who requests the user to spread with respect to the user terminal device of the user selected by the user and the advertiser, and from the advertising information providing device to the advertiser
  • the user information provided to the user is displayed, and the selection by the advertiser of at least one user among the users is accepted and the selection is made.
  • a advertiser terminal device that transmits the user's information in the advertisement information providing apparatus.
  • the advertisement information diffusion system of the present invention includes a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts posting of arbitrary information, and an advertisement that accepts registration of an advertiser who wants to request the user to spread advertisement
  • a main terminal device A storage unit that stores user information registered using the user terminal device and advertiser information registered using the advertiser terminal device;
  • An advertisement information providing unit that provides advertisement information of an advertiser who requests the user to spread with respect to the user terminal device of the user selected by the selection receiving unit and the advertiser.
  • the advertisement information providing apparatus of the present invention includes a storage unit that receives and stores registration of a user who has an account of a posting unit that receives and posts arbitrary information, and information on at least one user stored in advance in the storage unit
  • a user information providing unit that provides the advertiser
  • a selection receiving unit that accepts selection by an advertiser of at least one user from among the users provided to the advertiser, and a user selected by the advertiser
  • an advertisement information providing unit for providing advertisement information of an advertiser who requests distribution.
  • the advertisement information providing device of the present invention is a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts any information, and an advertisement that accepts registration of an advertiser who wants to request the user to spread advertisement
  • a storage unit for storing a main terminal device, user information registered using the user terminal device, and advertiser information registered using the advertiser terminal device;
  • An information providing unit for providing information of at least one advertiser stored in the storage unit to a user; Selection acceptance that accepts selection by at least one advertiser from among the advertisers provided to the user and selection by the advertiser of at least one user who wants to spread advertisement information from users who have selected themselves
  • An advertisement information providing unit that provides advertisement information of the advertiser who requests the user to spread the user terminal device of the user selected by the unit and the advertiser.
  • the advertisement information providing program of the present invention includes a storage unit that accepts and stores a registration of a user who has an account of a posting unit that accepts and posts a post of arbitrary information, and at least one person stored in advance in the storage unit
  • a user information providing unit that provides user information to an advertiser
  • a selection receiving unit that accepts selection by an advertiser of at least one user among users provided to the advertiser, and a user selected by the advertiser
  • it functions as an advertisement information providing unit that provides advertisement information of an advertiser who requests the user to spread.
  • the advertisement information providing program of the present invention includes a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts posting of arbitrary information, and registration of an advertiser who wants to request the user to spread advertisement
  • a storage unit that stores the information of the advertiser registered using the advertiser terminal device and the information of the user registered using the user terminal device,
  • An information providing unit for providing information of at least one advertiser stored in the storage unit to a user; Selection acceptance that accepts selection by at least one advertiser from among the advertisers provided to the user and selection by the advertiser of at least one user who wants to spread advertisement information from users who have selected themselves
  • the user terminal device of the user selected by the advertiser function as an advertising information providing unit that provides the advertising information of the advertiser who requests the user to spread.
  • a user who has an account for posting means performs user registration using the user terminal device, and stores the user information in the storage unit in advance. And the information of the user memorize
  • the user spreads the advertisement information to followers such as friends who follow the user in the posting means, the credibility of the advertisement information when viewed from the follower receiving the advertisement information is improved. As a result, it is possible to expect further improvement in customer collection efficiency by diffusion of advertisement information.
  • diffusion system of this invention The flowchart for demonstrating one Embodiment of the advertisement information spreading
  • FIG. 1 is a block diagram showing a schematic configuration of an advertisement information diffusion system 1 of the present embodiment.
  • the advertisement information diffusion system 1 of the present embodiment includes a user terminal device 10, a platform 20 (corresponding to the advertisement information providing device of the present invention), an advertiser terminal device 30, as shown in FIG. It has.
  • Each of the user terminal device 10 and the advertiser terminal device 30 includes a display unit and an input unit, and is preferably a portable terminal such as a mobile phone such as a smartphone or a tablet terminal, but may be a desktop personal computer or a laptop personal computer. .
  • the user terminal device 10 is used by FOCUSTAR (focuser, corresponding to the user in the present invention).
  • a FOCUSTAR (focuser) is a promoter who distributes advertising information, has an account of posting means such as SNS (Social Networking Service), and spreads advertising information using the posting means.
  • the posting means is not limited to SNS, and any means may be used as long as it is a posting site on a video site, an individual or group blog, or other network. In short, as long as posted information is spread. Any means may be used. Examples of the SNS include Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Google+ (registered trademark), Line (registered trademark), LinkedIn (registered trademark), and Vine (registered trademark).
  • the platform 20 is used, for example, by an intermediary company that mediates between FOCUSTAR and the advertiser. Specifically, as shown in FIG. 1, the platform 20 includes a storage unit 21, a user information providing unit 22, a selection receiving unit 23, an advertisement information providing unit 24, an evaluation receiving unit 25, and a reward notification unit 26. .
  • the platform 20 is composed of a computer having a CPU (Central Processing Unit), a semiconductor memory, and a storage device such as a hard disk or an SSD (Solid State Drive).
  • the storage unit 21 of the platform 20 receives and stores registration of FOCUSTAR (focus ter).
  • the user information providing unit 22 provides the advertiser with information on a plurality of FOCUSTARs (focusers) stored in the storage unit 21 in advance.
  • the advertiser selects a FOCUSTAR (focus ter) that requests the spread of advertisement information from among the plurality of provided FOCUSTAR (focus ter).
  • the selection receiving unit 23 receives the selection of the FOCUSTAR (focus target).
  • the advertisement information providing unit 24 provides the advertiser's advertisement information to the FOCUSTAR (focuser) received by the selection receiving unit 23.
  • the advertiser evaluates FOCUSTAR (Focus Star) according to the effect of the diffusion of advertising information of FOCUSTAR (Focus Star).
  • the evaluation receiving unit 25 receives the evaluation of FOCUSTAR (focuser) by the advertiser.
  • the FOCUSTAR (focus ter) evaluates the advertiser according to the advertiser's advertising method, the advertiser's payment status of the usage fee of the FOCUSTAR (focus ter), and the like.
  • the evaluation receiving unit 25 receives an advertiser's evaluation by FOCUSTAR (focus target).
  • the advertiser terminal device 30 is used by the advertiser.
  • the advertiser uses the advertiser terminal device 30 to select a FOCUSTAR (focus ter) that requests the spread of advertisement information from among a plurality of FOCUSTAR (focus ter), and for the FOCUSTAR (focus ter) to advertise information I will provide a.
  • the user terminal device 10, the platform 20, and the advertiser terminal device 30 are configured to be able to communicate with each other via a communication line such as an Internet line, a telephone line, and a LAN (Local Area Network).
  • the user terminal device 10 and the advertiser terminal device 30 can access the system of the platform 20 by specifying the URL (Uniform Resource Locator) of the platform 20 in each device.
  • URL Uniform Resource Locator
  • FIG. 2 is a flowchart showing a flow of the advertising information diffusion method of the present embodiment
  • FIGS. 3 to 11 are diagrams showing examples of screens displayed on the user terminal device 10 and the advertiser terminal device 30.
  • FIG. 2 description will be made with reference to FIG. 2 and FIGS.
  • the case where a smart phone is used as the user terminal device 10 and the advertiser terminal device 30 is demonstrated here.
  • a FOCUSTAR performs user registration using the user terminal device 10 (S10). Specifically, the FOCUSTAR (focuser) first designates the URL of the platform 20 in the user terminal device 10 and accesses the system of the platform 20.
  • FOCUSTAR Flucus Star
  • FOCUSTAR Focuser
  • the FOCUSTAR inputs his / her e-mail address and password (the black circled portion), and then taps “New Registration” to start a new registration operation.
  • FIG. 4 is a diagram illustrating an example of a user registration screen created based on input FOCUSTAR information.
  • the input FOCUSTAR information is transmitted from the user terminal device 10 to the platform 20 and stored in the storage unit 21 of the platform 20 (S12).
  • the storage unit 21 of the platform 20 stores information on a plurality of FOCUSTARs (focus centers). Note that the prices shown in FIG.
  • FOCUSTAR Fluorescence-Coupled Device
  • FOCUSTAR Fluorescence-Coupled Device
  • Data is set and input as information on the data.
  • the balance shown in FIG. 4 indicates the balance of remuneration acquired from the brokerage company by FOCUSTAR (focus ter), and information on this balance is also stored in the storage unit 21 as FOCUSTAR (focus ter) information.
  • the advertiser also designates the URL of the platform 20 in the advertiser terminal device 30 and accesses the system of the platform 20 in the same manner as the FOCUSTAR (focuser). Then, the advertiser uses the advertiser terminal device 30 to input the advertiser's information such as the advertiser's face image, the advertiser's ID name, gender, age, address, etc., and performs user registration (advertiser registration). Perform (S14).
  • the advertiser inputs advertisement information to be spread on a predetermined input screen displayed by the system of the platform 20.
  • advertisement information for example, an advertisement title, a homepage URL (Uniform Resource Locator), an image such as a product, a moving image, a promotion comment, and privilege information are input.
  • the advertisement information is not limited to such information, and other information may be input, or advertisement information unique to the advertiser may be input and customized.
  • Delivery content setting shown in FIG. 5 is an example of input advertisement information.
  • the advertiser information and advertisement information set and input as described above are transmitted from the advertiser terminal device 30 to the platform 20 and stored in the storage unit 21 of the platform 20 (S16).
  • the storage unit 21 of the platform 20 stores a plurality of advertiser information and advertisement information.
  • the advertiser terminal device 30 is used to access the system of the platform 20.
  • a search condition for FOCUSTAR (focuser) is input in the “promotion selection” input field shown in FIG. 5 (S18).
  • the search conditions for example, the area where the FOCUSTAR (Focus Star) resides, the age and sex of the FOCUSTAR (Focus Star), the genre of the advertiser's business (restaurants, general merchandise sales, etc.), the advertising budget, etc. are input.
  • free word input can be accepted as a search condition.
  • the free word input for example, the real name or ID name of FOCUSTAR (focus target) is input.
  • information on FOCUSTAR (focuser) such as “strong in eating and drinking” may be input.
  • the advertiser search condition is transmitted from the advertiser terminal device 30 to the platform 20.
  • the user information providing unit 22 of the platform 20 refers to the information of a plurality of FOCUSTARs (focus points) stored in the storage unit 21 based on the advertiser search conditions, and the FOCUSTAR that matches the advertiser search conditions.
  • Information on (focuser) is extracted (S20).
  • FIG. 6 is a diagram illustrating an example of a list display screen of FOCUSTAR (focus target).
  • search conditions are displayed in the upper row, and a list of FOCUSTAR (focus ter) ID names such as “Mr. A”, “Mr. B”, “Mr. C” and “Mr. D” in the middle row. Is displayed.
  • the number of followers of the posting means that FOCUSTAR (focus ter) has an account (in the present invention, “the user is associated with the user through the posting means having an account” Corresponding to the number of other users).
  • information such as the type of posting means each FOCUSTAR (Focus Star) has an account, the face image of the above-mentioned FOCUSTAR (Focus Star), etc. ) May display advertisement information or the like that has been requested so far.
  • the price corresponding to the number of followers is displayed, and in the case of the example shown in FIG. 6, 1 FOCUSTAR (focus ter) is 1 yen per transmission.
  • FOCUSTAR focus ter
  • FOCUSTAR FOCUSTAR
  • FOCUSTAR FOCUSTAR
  • FOCUSTAR FOCUSTAR
  • This usage fee is a fee paid from the advertiser to the brokerage company, and a reward is paid from the brokerage company to FOCUSTAR.
  • the brokerage company certifies the status of FOCUSTAR (focus ter) according to the influence such as the number of followers of FOCUSTAR (focus ter), and depending on the status, The basic fee may be raised, or the FOCUSTAR (Focus Star) may be set arbitrarily.
  • a selection column of “advertisement method” is also displayed.
  • information on the type of posting means such as SNS and blog, and a price corresponding to the type of posting means are displayed.
  • a fee corresponding to the type of posting means is paid from the advertiser to the brokerage company.
  • the advertiser taps the check box displayed for the ID name of each FOCUSTAR (focuser) to check the FOCUSTAR (focus) that requests the spread of the advertising information. (S24).
  • One or more FOCUSTARs (focusers) may be selected.
  • the advertiser designates a posting means used by the selected FOCUSTAR (focuser) by tapping a check box displayed for each advertising method such as SNS. For example, in the case of the example shown in FIG. 6, four FOCUSTARs (focusers) are requested to spread advertisement information using only SNS.
  • the number of posting means to be specified may be one or plural.
  • Information on the FOCUSTAR selected by the advertiser and the advertising method is output from the advertiser terminal device 30 to the platform 20 and received by the selection receiving unit 23 (S26).
  • the advertiser sets the budget required for the diffusion of the advertisement information in the advertiser terminal device 30 when selecting the FOCUSTAR (focuser) and the advertising method. At this time, advertisement information is diffused within the set budget. Information on the budget set by the advertiser is output from the advertiser terminal device 30 to the platform 20.
  • the advertiser terminal device 30 displays a screen for designating advertisement information distribution timing as shown in FIG.
  • the advertiser designates the distribution timing of the advertisement information on the screen shown in FIG. Specifically, “Today” is selected when the advertisement information is to be distributed today, and “Within 3 days” is selected when the advertisement information is to be distributed within 3 days.
  • Information on the delivery timing set by the advertiser is output from the advertiser terminal device 30 to the platform 20.
  • the advertiser pays the budget set by the advertiser (S28). After payment of the budget by the advertiser, the settlement is confirmed by the brokerage company (S30).
  • the settlement confirmation may be automatically performed on the platform 20 or may be performed by a person.
  • the advertisement information providing unit 24 of the platform 20 sends the advertiser information, the advertisement information, and the information on the advertising method to the user terminal device 10 of the selected FOCUSTAR. Sent.
  • an advertisement URL Uniform Resource Locator
  • the advertisement URL is a URL for accessing the advertiser's home page via the platform 20 of the brokerage company.
  • the advertiser information, advertisement information, advertisement method information, advertisement URL, and distribution timing information transmitted from the advertisement information providing unit 24 are received by the user terminal device 10 of the selected FOCUSTAR (focus ter), and the user In the terminal device 10, a request screen as shown in FIG. 8 is displayed (S32).
  • a request screen as shown in FIG. 8 is displayed (S32).
  • information on the advertiser who has made a request to FOCUSTAR (focus target) advertisement information, URL for advertisement, and information on distribution timing are displayed in a list.
  • the FOCUSTAR (Focus Star) spreads the advertisement information displayed on the request screen using posting means such as SNS (S34).
  • posting means such as SNS (S34).
  • SNS S34
  • FIG. 9 an image representative of any one of the advertisement information displayed in the list is displayed on the user terminal device 10, and in the screen shown in FIG. 9,
  • FOCUSTAR focus ter
  • FIG. 9 shows a state in which the advertising information is shared by the posting means.
  • the advertising information is also shared and spread to the follower account of FOCUSTAR (Focus Star).
  • the URL of the advertiser's home page is not displayed as it is, but the above-described advertisement URL is displayed. Then, the follower can access the advertiser's home page by clicking the advertisement URL. Thereby, the intermediary company can count the number of clicks of the advertisement URL, and can manage the number of times the advertisement information is distributed.
  • the advertisement information is shared by tapping “share” displayed on the user terminal device 10 as described above.
  • the present invention is not limited to this.
  • the user terminal device 10 The URL for advertisement displayed in the above may be copied and pasted on the posting means of FOCUSTAR (Focus Star) to be spread.
  • a copy button for the advertisement URL may be displayed, and when the copy button is tapped, the advertisement URL may be automatically pasted on the posting means of the FOCUSTAR (focus focus).
  • the evaluation receiving unit 25 of the platform 20 uses the FOCUSTAR (focus) in the advertiser's advertiser terminal device 30.
  • the advertiser evaluates the FOCUSTAR (focus ter) based on the contents of the FOCUSTAR (focus ter) and whether or not the advertisement information has been distributed on time (S36). Specifically, the evaluation is performed by designating the number of stars for evaluation.
  • the evaluation result by the advertiser is transmitted from the advertiser terminal device 30 and received by the evaluation receiving unit 25 (S40).
  • the evaluation result of FOCUSTAR (focus target) is stored in the storage unit 21 as FOCUSTAR (focus target) information.
  • the evaluation result of FOCUSTAR (focus target) may be displayed, for example, on a screen where the advertiser selects FOCUSTAR (focus target), or may be included in the search conditions of FOCUSTAR (focus target). .
  • the evaluation receiving unit 25 of the platform 20 displays a screen for prompting the advertiser to be evaluated on the user terminal device 10 of the FOCUSTAR (focus center) in which the advertisement information is diffused. Then, the FOCUSTAR (focus ter) evaluates the advertiser according to the advertising method of the advertiser, the payment status of the usage fee of the FOCUSTAR (focus ter) of the advertiser (S38). The evaluation result by FOCUSTAR (focuser) is transmitted from the user terminal device 10 and received by the evaluation receiving unit 25 (S40). The advertiser evaluation results are stored in the storage unit 21 as advertiser information. The evaluation result of the advertiser may be displayed on the platform 20 so that the brokerage company can confirm it, or may be displayed on the user terminal device 10.
  • the diffusion of the advertisement information by FOCUSTAR (focus ter) is completed, the reward according to the number of clicks of the advertisement URL by the follower is counted, and the FOCUSTAR (focus ter) user terminal device is received from the reward notification unit 26 of the platform 20. 10 is informed that the reward has been paid. Specifically, a screen as shown in FIG. 11 is displayed on the user terminal device 10. At this time, the reward notification unit 26 is also notified to the advertiser's advertiser terminal device 30 that the reward has been paid.
  • the brokerage company ends the advertisement insertion when a preset advertisement insertion deadline has passed (S44), and the reward paid to the FOCUSTAR (Focus Star) reaches the budget set by the advertiser at that time. If not, refund the advertiser for the budget minus the reward.
  • FIG. 12 is a block diagram showing a schematic configuration of the advertisement information diffusion system 50 of the present embodiment.
  • the advertisement information diffusion system 50 of this embodiment includes a user terminal device 100, a platform 200 (corresponding to the advertisement information providing device of the present invention), an advertiser terminal device 300, as shown in FIG. It has.
  • Each of the user terminal device 100 and the advertiser terminal device 300 includes a display unit and an input unit, and is preferably a mobile terminal such as a mobile phone such as a smartphone or a tablet terminal, but may be a desktop personal computer or a laptop computer. .
  • the user terminal device 100 is used by FOCUSTAR (focuser, corresponding to the user in the present invention).
  • a FOCUSTAR (focuser) is a promoter who distributes advertising information, has an account of posting means such as SNS (Social Networking Service), and spreads advertising information using the posting means.
  • the posting means is not limited to SNS, and any means may be used as long as it is a posting site on a video site, an individual or group blog, or other network. In short, as long as posted information is spread. Any means may be used. Examples of the SNS include Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Google+ (registered trademark), Line (registered trademark), LinkedIn (registered trademark), and Vine (registered trademark).
  • the platform 200 is used, for example, by an intermediary company that mediates between FOCUSTAR and the advertiser.
  • the platform 200 includes a storage unit 210, an information providing unit 220, a selection receiving unit 230, an advertisement information providing unit 240, and a reward notification unit 260.
  • the platform 20 is composed of a computer having a CPU (Central Processing Unit), a semiconductor memory, and a storage device such as a hard disk or an SSD (Solid State Drive).
  • the storage unit 210 of the platform 200 receives and stores registration of a FOCUSTAR (focus target).
  • the storage unit 210 of the platform 200 receives and stores an advertiser registration.
  • the information providing unit 220 provides information of a plurality of advertisers stored in advance in the storage unit 210 to a FOCUSTAR (focus center).
  • the FOCUSTAR (Focus Star) selects a “favorite” advertiser who wishes to spread the advertisement from a plurality of advertisers who wish to spread the advertisement information provided from the information providing unit 220. .
  • the selection receiving unit 230 receives the selection of the “favorite” of the advertiser selected by the FOCUSTAR (focuser).
  • the selected advertiser can request the selected FOCUSTAR (focus ter) to spread the advertisement information.
  • the selection receiving unit 230 wants to request the diffusion of the advertisement information from the FOCUSTAR (focus ter) that has been selected as “favorite” by the advertiser selected as “favorite” by the FOCUSTAR (focus ter). Accept at least one FOCUSTAR (Focus Star) selection.
  • a selection receiving unit that receives selection of a FOCUSTAR (focus target) that the advertiser wants to request the diffusion of the advertising information may be provided.
  • the advertiser cannot request the FOCUSTAR (focus ter) to spread advertisement information.
  • the advertisement information providing unit 240 provides the advertiser's advertisement information to the FOCUSTAR selected by the advertiser.
  • a reward corresponding to the spread situation is paid from the brokerage company to FOCUSTAR (focus ter).
  • the reward notification unit 260 notifies the FOCUSTAR (focus ter) and the advertiser that the reward has been paid to the FOCUSTAR (focus ter) from the brokerage company. Remuneration may be paid by another company that receives a request from the brokerage company.
  • the advertiser terminal device 300 is used by the advertiser.
  • the advertiser uses the advertiser terminal device 300 to select a FOCUSTAR (focus ter) that requests the spread of advertising information from among the FOCUSTAR (focus ter) that have selected the advertiser as a “favorite”, and provide the advertisement information
  • the advertisement information is provided through the unit 240.
  • the user terminal device 100, the platform 200, and the advertiser terminal device 300 are configured to be able to communicate with each other via a communication line such as an Internet line, a telephone line, and a LAN (Local Area Network).
  • the user terminal device 100 and the advertiser terminal device 300 can access the system of the platform 200 by specifying the URL (Uniform Resource Locator) of the platform 200 in each device.
  • URL Uniform Resource Locator
  • FIG. 13 is a flowchart showing a flow of the advertising information diffusion method of the present embodiment
  • FIGS. 14 to 22 are diagrams showing examples of screens displayed on the user terminal device 100 and the advertiser terminal device 300.
  • FIG. 13 and FIGS. Hereinafter, description will be made with reference to FIG. 13 and FIGS.
  • the user terminal device 100 and the advertiser terminal device 300 A PC or a tablet may be used, but here, a case where a smartphone is used will be described.
  • a FOCUSTAR focuser performs user registration using the user terminal device 100 (S100).
  • the FOCUSTAR first designates the URL of the platform 200 in the user terminal device 100 and accesses the system of the platform 200.
  • a user registration screen (account registration screen) as shown in FIG. 14 is displayed.
  • FOCUSTAR focuser
  • a main registration URL as shown in FIG. 16 is transmitted to the registered e-mail address, and the main registration is completed by clicking this main registration URL.
  • a diffusable medium such as Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Blog, LINE (registered trademark) is selected.
  • Twitter registered trademark
  • Instagram registered trademark
  • Facebook registered trademark
  • the information of FOCUSTAR is not limited to the above information, but other information may be input, or information specific to FOCUSTAR (focus target) may be input and customized. .
  • This basic fee varies depending on the number of followers and friends on SNS, whether it can be spread on Blog, or on Line.
  • the calculation of the basic fee is performed by a program incorporated in the storage unit 210.
  • the brokerage company certifies the status of FOCUSTAR (focus ter) according to the influence such as the number of followers of FOCUSTAR (focus ter), and this basic fee is determined according to the status. The fee may be increased or the FOCUSTAR (focuser) may be set arbitrarily.
  • the reward of the number of times the advertisement URL where the FOCUSTAR (focus focus) spread is clicked ⁇ 10 yen can be obtained.
  • the reward for clicks is not limited to 10 yen.
  • the display of the “Your basic reward” screen is not limited to that in FIG. 19, as long as the basic reward can be understood by the FOCUSTAR.
  • FOCUSTAR Fluorescence Star
  • FOCUSTAR Click-through Consumer Price Star
  • Information of the selected advertiser is transmitted from the user terminal device 100 to the selection receiving unit 230 of the platform 200 (S260).
  • a “Person Confirmation and Account Registration” screen as shown in FIG. 21 is displayed.
  • the real name and account information for receiving a reward (financial institution code, branch code, account number, account name, etc.) are input. If identity verification and account registration are possible, it is not restricted to these items.
  • the input FOCUSTAR information is transmitted from the user terminal device 100 to the platform 200 and stored in the storage unit 210 of the platform 200 (S120).
  • the storage unit 210 of the platform 200 stores information on a plurality of FOCUSTARs (focus points).
  • “My Page” items such as favorites, rewards, profiles, and accounts are displayed. Clicking on an item displays detailed information.
  • the advertiser also performs advertiser registration using the advertiser terminal device 300 (S140). Specifically, the advertiser terminal device 300 designates the URL of the platform 200 and accesses the platform 200 system.
  • a user registration screen (account registration screen) as shown in FIG. 23 is displayed.
  • the advertiser inputs his / her user name, e-mail address and password, then selects “use as advertiser” and taps the registration button to start a new registration operation.
  • the registered URL is sent to the registered e-mail address. Clicking the registered URL completes the registration.
  • Clicking this registration URL displays a message that “member registration is complete” and a screen for entering a user name or email address and password.
  • a profile creation screen as shown in FIG. 24 is displayed.
  • enter information such as user name, region, category (restaurant, beauty salon, etc.), self-introduction, address, and telephone number.
  • advertiser information is not limited to the above information, and other information may be input, or information unique to the advertiser may be input and may be customized.
  • the advertiser inputs information of “card number”, “expiration date”, and “card holder”. Note that payment is not limited to a credit card, and other electronic currencies may be used.
  • the entered advertiser information is transmitted from the advertiser terminal device 300 to the platform 200 and stored in the storage unit 210 of the platform 200 (S160).
  • Information of a plurality of advertisers is stored in the storage unit 210 of the platform 200.
  • My Page items such as FOCUSTAR, profile, account, etc. that make you a favorite are displayed, and detailed information is displayed by clicking the item.
  • FOCUSTAR that makes you a favorite
  • the advertiser selects one or more FOCUSTARs (focusers) that he / she wants to request the spread of advertisements.
  • a “total fee (total of basic fee and click fee)” as shown in FIG. 30 is displayed.
  • the information on the click fee budget set by the advertiser is output from the advertiser terminal device 300 to the platform 200.
  • the budget for the advertisement diffusion request is paid to the brokerage company or the like with a credit card or the like input by the advertiser (S320).
  • the settlement confirmation may be automatically performed on the platform 200 or may be performed by a person.
  • the advertisement information providing unit 240 of the platform 200 transmits the advertiser information and advertisement information to the user terminal device 100 of the selected FOCUSTAR.
  • On the request content display screen information such as messages from advertisers, spread period specification, current budget, URL clicks, etc. are displayed.
  • the FOCUSTAR paints the advertisement URL dedicated to the user and spreads the advertisement on SNS, blog, etc. together with his / her impressions and recommendations (S360).
  • a follower or the like can access the advertiser's page by clicking the advertisement URL.
  • the intermediary company can count the number of clicks of the advertisement URL, and can manage the number of times the advertisement information is distributed.
  • the advertisement information is shared by tapping “copy and spread URL” displayed on the user terminal device 100.
  • the advertisement URL displayed on the user terminal device 100 may be copied and spread by pasting it on an SNS or blog.
  • the terminal device 100 is notified that the reward has been paid. Specifically, it is reflected in the “Reward” screen of “My Page”.
  • the reward notification unit 260 is also notified to the advertiser's advertiser terminal device 300 that the reward has been paid.
  • the brokerage company ends the advertisement insertion when a preset advertisement insertion deadline has passed (S440).
  • the advertisement information diffusion system 100 may be provided with an evaluation reception unit that receives an evaluation of an advertiser or a FOCUSTAR (focuser).
  • the advertiser evaluates FOCUSTAR (focus tar) according to the effect of the diffusion of advertising information of FOCUSTAR (focus tar).
  • the evaluation reception unit receives an evaluation of FOCUSTAR (focuser) by the advertiser.
  • the FOCUSTAR (focus ter) evaluates the advertiser according to the advertiser's advertising method, the advertiser's payment status of the usage fee of the FOCUSTAR (focus ter), and the like.
  • the evaluation receiving unit receives an advertiser's evaluation by FOCUSTAR (Focus Star).
  • Advertising information diffusion system 10 100 User terminal device 20, 200 Platform 21, 210 Storage unit 22 User information providing unit 23, 230 Selection receiving unit 24, 240 Advertising information providing unit 25 Evaluation receiving unit 26, 260 Reward notification unit 220 Information providing unit 30, 300 Advertiser terminal device

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Abstract

[Problem] To provide an advertisement information spreading method and system, and an advertisement information providing device and program, with which it is possible to obtain quick and sufficient advertisement effects. [Solution] A user having an account of a posting means for accepting the posting of discretionary information and publishing the accepted information performs user registration using a user terminal device, and user information registered using the user terminal device is stored in a storage unit. The previously stored user information is displayed on the advertiser terminal device of an advertiser, and the advertiser selects at least one user from among users. The advertisement information of the advertiser requesting a spread to users is provided to the user terminal device of the user selected by the advertiser, and the user spreads the advertisement information using the posting means.

Description

広告情報拡散方法およびシステム並びに広告情報提供装置およびプログラムADVERTISEMENT INFORMATION DIFFUSING METHOD AND SYSTEM, ADVERTISEMENT INFORMATION PROVIDING DEVICE, AND PROGRAM
　本発明は、プロモータであるFOCUSTAR（フォーカスター）が、FOCUSTAR（フォーカスター）が活用するＳＮＳ（Social Networking Service）、動画サイトおよびその他の独自のネットワーク上の投稿手段を用いて広告情報を拡散する広告情報拡散方法およびシステム並びに広告情報提供装置およびプログラムに関するものである。 The present invention is an advertisement in which a promoter FOCUSTAR (focus ter) spreads advertising information using social networking SNS (SNS) utilized by FOCUSTAR (focus ter), video sites and other posting means on a unique network. The present invention relates to an information diffusion method and system, an advertisement information providing apparatus, and a program.
　近年、インターネットを使用した広告が普及してきている。たとえば検索サイトなどに広告主が広告費を支払って広告情報を掲載し、その広告情報を閲覧者が参照することによって、広告主のホームページなどに誘導して広告を行う方法などがある。 In recent years, advertisements using the Internet have become widespread. For example, there is a method in which an advertiser pays an advertising fee to a search site or the like to post advertisement information, and a viewer refers to the advertisement information to guide to the advertiser's homepage or the like for advertisement.
特許第６１２５７０２号公報Japanese Patent No. 6125702
　しかしながら、上述したような広告方法は、費用が高額になりやすく、また、広告情報を閲覧者が参照しない限りは、広告主のホームページまで誘導することができないため、受動的な広告方法であり、その効果も十分に得られない場合がある。 However, the advertising method described above is likely to be expensive and is a passive advertising method because it cannot be guided to the advertiser's homepage unless the viewer refers to the advertising information. The effect may not be sufficiently obtained.
　ここで、近年、情報交換のツールとして、ＳＮＳやブログなどといった投稿手段が急速に普及している。このような投稿手段においては、その投稿手段のアカウントを有するユーザ同士が、いわゆるフォロワーという形で繋がりを有し、投稿内容をフォロワー同士で共有することによって情報交換が行われている。ユーザによっては多数のフォロワーが存在し、一度の投稿によって多数のフォロワーに対して情報を拡散することが可能である。したがって、このようなＳＮＳなどの投稿手段を用いて広告情報を拡散すれば、大きな広告効果が得られることが期待できる。 Here, in recent years, posting means such as SNS and blogs are rapidly spreading as information exchange tools. In such posting means, users who have an account of the posting means have a connection in the form of a so-called follower, and information is exchanged by sharing the posted content between the followers. Some users have a large number of followers, and information can be diffused to a large number of followers by one posting. Therefore, if advertising information is diffused using such posting means such as SNS, it can be expected that a large advertising effect can be obtained.
　しかしながら、投稿手段を使用するにはそのアカウントを取得し、投稿手段に特有のアプリケーションを操作する必要があり、これらの作業が複雑で億劫に感じる広告主もいる。また、広告主自身が投稿手段のアカウントを取得しても、フォロワーを増やさなければ十分な広告効果を得ることができない。 However, in order to use the posting means, it is necessary to acquire the account and operate an application specific to the posting means, and there are some advertisers who feel that these operations are complicated. Also, even if the advertiser himself obtains an account for posting means, sufficient advertising effects cannot be obtained unless the number of followers is increased.
　そこで、たとえば特許文献１においては、広告主が、投稿手段のアカウントを有するユーザに対して広告情報を提供し、そのユーザが投稿手段に広告情報を投稿することによって、広告情報をフォロワーに拡散する方法が提案されている。 Therefore, for example, in Patent Document 1, an advertiser provides advertising information to a user who has an account of a posting means, and the user posts the advertising information to the posting means, so that the advertising information is spread to followers. A method has been proposed.
　具体的には、広告主が広告情報をインターネット上に掲載し、その掲載された広告情報に対して、投稿手段のアカウントを有するユーザが入札を行う。そして、広告主が、条件に合った入札者を選択し、その選択した入札者に広告情報の拡散を依頼する方法が提案されている。 Specifically, an advertiser posts advertisement information on the Internet, and a user who has an account of a posting means bids for the posted advertisement information. There has been proposed a method in which an advertiser selects a bidder who meets a condition and requests the selected bidder to spread advertisement information.
　しかしながら、特許文献１に記載の方法では、広告主が掲載した広告情報に対して入札されるまでの間は、広告主は入札を待っている状態となり、やはり受動的な広告方法であり、迅速かつ十分な広告効果を得られない可能性がある。また、入札者は、条件に合った広告情報を探し出す必要があり、見逃す可能性もある。 However, in the method described in Patent Document 1, the advertiser is in a state of waiting for a bid until a bid is placed on the advertisement information posted by the advertiser. In addition, there is a possibility that sufficient advertising effect cannot be obtained. In addition, the bidder needs to find advertisement information that meets the conditions and may miss it.
　本発明は、上記の問題に鑑み、迅速かつ十分な広告効果を得ることができる広告情報拡散方法およびシステム並びに広告情報提供装置およびプログラムを提供することを目的とする。 In view of the above problems, an object of the present invention is to provide an advertisement information diffusing method and system, an advertisement information providing apparatus, and a program capable of obtaining a quick and sufficient advertisement effect.
本発明の広告情報拡散方法は、任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザが、ユーザ端末装置を用いてユーザ登録を行い、ユーザ端末装置を用いて登録されたユーザの情報を記憶部に記憶し、予め記憶されたユーザの情報を広告主の広告主端末装置に表示し、広告主が、ユーザの中から少なくとも一人のユーザを選択し、広告主が選択したユーザのユーザ端末装置に対して、ユーザに拡散を依頼する広告主の広告情報を提供し、ユーザが、選択された投稿手段を用いて広告情報を拡散する。 In the advertisement information diffusion method of the present invention, a user who has an account of a posting means that accepts and posts a post of arbitrary information performs user registration using a user terminal device, and the registered user information is registered using the user terminal device. The information is stored in the storage unit, the pre-stored user information is displayed on the advertiser terminal device of the advertiser, the advertiser selects at least one user from the users, and the advertiser selected by the advertiser The advertisement information of the advertiser who requests the user to spread is provided to the user terminal device, and the user spreads the advertisement information using the selected posting means.
本発明の広告情報拡散方法は、広告の拡散を希望する広告主が、広告主端末装置を用いて広告主登録を行い、広告主端末装置を用いて登録された広告主の情報を記憶部に記憶し、予め記憶された広告主の情報をユーザのユーザ端末装置に表示し、ユーザが、広告主の中から少なくとも一人の広告主を選択し、
広告主は、自己を選択したユーザの中から広告を拡散して欲しい少なくても一人のユーザを選択し、広告主が選択したユーザのユーザ端末装置に対して、ユーザに拡散を依頼する広告主の広告情報を提供し、ユーザが、投稿手段を用いて広告情報を拡散することができる。 In the advertisement information spreading method of the present invention, an advertiser who wishes to spread advertisement performs advertiser registration using the advertiser terminal device, and stores the advertiser information registered using the advertiser terminal device in the storage unit. Storing and displaying pre-stored advertiser information on the user terminal device of the user, the user selecting at least one advertiser from the advertiser,
The advertiser selects at least one user who wants to spread the advertisement from among the users who have selected himself, and requests the user to spread the user terminal device of the user selected by the advertiser. The advertisement information can be provided, and the user can spread the advertisement information using the posting means.
　また、本発明の広告情報拡散方法においては、広告主が広告主端末装置に設定入力した検索条件に基づいて又はユーザがユーザ端末装置に設定入力した検索条件に基づいて、記憶部に記憶された複数のユーザ又は広告主の情報の中から検索条件に合致するユーザ又は広告主の情報を抽出し、その抽出したユーザ又は広告主の情報を広告主端末装置又はユーザ端末装置に表示することができる。 In the advertising information diffusion method of the present invention, the information is stored in the storage unit based on the search condition set and input by the advertiser to the advertiser terminal device or based on the search condition set and input by the user to the user terminal device. It is possible to extract user or advertiser information that matches the search conditions from a plurality of user or advertiser information, and display the extracted user or advertiser information on the advertiser terminal device or user terminal device .
　また、本発明の広告情報拡散方法においては、広告主端末装置において、ユーザの情報として、ユーザがアカウントを有する投稿手段を介してユーザに関連付けられた他のユーザの人数を表示することができる。 In the advertising information spreading method of the present invention, the number of other users associated with the user can be displayed as the user information in the advertiser terminal device through the posting means for which the user has an account.
　また、本発明の広告情報拡散方法においては、広告主が、広告主端末装置において、広告情報の拡散を行う投稿手段の種類を選択し、ユーザが、広告主により選択された投稿手段を用いて広告情報の拡散を行うことができる。 In the advertising information spreading method of the present invention, the advertiser selects the type of posting means for spreading the advertising information in the advertiser terminal device, and the user uses the posting means selected by the advertiser. Advertising information can be spread.
　また、本発明の広告情報拡散方法においては、広告主が、広告主端末装置を用いて、広告主に選択されたユーザの評価を行うことができる。 In the advertising information diffusion method of the present invention, the advertiser can evaluate the user selected by the advertiser using the advertiser terminal device.
　また、本発明の広告情報拡散方法においては、ユーザが、ユーザ端末装置を用いて、自己を指定した広告主の評価を行うことができる。 Further, in the advertisement information diffusion method of the present invention, the user can evaluate an advertiser who has designated himself / herself using the user terminal device.
　また、本発明の広告情報拡散方法においては、広告主に選択されたユーザのユーザ端末装置に対して報酬が得られたことを通知することができる。 In the advertising information diffusion method of the present invention, the advertiser can be notified that the reward has been obtained for the user terminal device of the selected user.
　本発明の広告情報拡散システムは、任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けるユーザ端末装置と、ユーザ端末装置を用いて登録されたユーザの情報を記憶する記憶部、記憶部に予め記憶された少なくとも一人のユーザの情報を広告主に提供するユーザ情報提供部、広告主に提供されたユーザの中から少なくとも一人のユーザの広告主による選択を受け付ける選択受付部および広告主により選択されたユーザのユーザ端末装置に対して、ユーザに拡散を依頼する広告主の広告情報を提供する広告情報提供部を有する広告情報提供装置と、広告情報提供装置から広告主に提供されたユーザの情報を表示し、ユーザの中から少なくとも一人のユーザの広告主による選択を受け付け、その選択されたユーザの情報を広告情報提供装置に送信する広告主端末装置とを備える。 The advertisement information diffusion system of the present invention stores a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts a post of arbitrary information, and user information registered using the user terminal device. A storage unit, a user information providing unit that provides information on at least one user stored in the storage unit in advance to the advertiser, and a selection reception that accepts selection by the advertiser of at least one user from the users provided to the advertiser Advertising information providing device having an advertising information providing unit for providing advertising information of an advertiser who requests the user to spread with respect to the user terminal device of the user selected by the user and the advertiser, and from the advertising information providing device to the advertiser The user information provided to the user is displayed, and the selection by the advertiser of at least one user among the users is accepted and the selection is made. And a advertiser terminal device that transmits the user's information in the advertisement information providing apparatus.
本発明の広告情報拡散システムは、任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けるユーザ端末装置と、広告の拡散をユーザに依頼したい広告主の登録を受け付ける広告主端末装置と、
前記ユーザ端末装置を用いて登録されたユーザの情報と前記広告主端末装置を用いて登録された広告主の情報を記憶する記憶部、
前記記憶部に記憶された少なくとも一人の広告主の情報をユーザに提供する情報提供部、
前記ユーザに提供された広告主の中から少なくとも一人の広告主のユーザによる選択と自己の選択をしたユーザの中から広告情報を拡散して欲しい少なくても一人のユーザの広告主による選択を受け付ける選択受付部および広告主により選択されたユーザのユーザ端末装置に対して、ユーザに拡散を依頼する広告主の広告情報を提供する広告情報提供部とを備える。 The advertisement information diffusion system of the present invention includes a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts posting of arbitrary information, and an advertisement that accepts registration of an advertiser who wants to request the user to spread advertisement A main terminal device;
A storage unit that stores user information registered using the user terminal device and advertiser information registered using the advertiser terminal device;
An information providing unit for providing information of at least one advertiser stored in the storage unit to a user;
Accept at least one user selected by the advertiser who wants to spread the advertising information among the users selected by the user of at least one advertiser from among the advertisers provided to the user and self-selected. An advertisement information providing unit that provides advertisement information of an advertiser who requests the user to spread with respect to the user terminal device of the user selected by the selection receiving unit and the advertiser.
　本発明の広告情報提供装置は、任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けて記憶する記憶部と、記憶部に予め記憶された少なくとも一人のユーザの情報を広告主に提供するユーザ情報提供部と、広告主に提供されたユーザの中から少なくとも一人のユーザの広告主による選択を受け付ける選択受付部と、広告主により選択されたユーザに対して、ユーザに拡散を依頼する広告主の広告情報を提供する広告情報提供部とを備える。 The advertisement information providing apparatus of the present invention includes a storage unit that receives and stores registration of a user who has an account of a posting unit that receives and posts arbitrary information, and information on at least one user stored in advance in the storage unit A user information providing unit that provides the advertiser, a selection receiving unit that accepts selection by an advertiser of at least one user from among the users provided to the advertiser, and a user selected by the advertiser And an advertisement information providing unit for providing advertisement information of an advertiser who requests distribution.
本発明の広告情報提供装置は、任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けるユーザ端末装置と、広告の拡散をユーザに依頼したい広告主の登録を受け付ける広告主端末装置と、前記ユーザ端末装置を用いて登録されたユーザの情報と前記広告主端末装置を用いて登録された広告主の情報を記憶する記憶部、
前記記憶部に記憶された少なくとも一人の広告主の情報をユーザに提供する情報提供部、
ユーザに提供された広告主の中から少なくとも一人の広告主のユーザによる選択と自己を選択したユーザの中から広告情報を拡散して欲しい少なくても一人のユーザの広告主による選択を受け付ける選択受付部および広告主により選択されたユーザのユーザ端末装置に対して、ユーザに拡散を依頼する広告主の広告情報を提供する広告情報提供部とを備える。 The advertisement information providing device of the present invention is a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts any information, and an advertisement that accepts registration of an advertiser who wants to request the user to spread advertisement A storage unit for storing a main terminal device, user information registered using the user terminal device, and advertiser information registered using the advertiser terminal device;
An information providing unit for providing information of at least one advertiser stored in the storage unit to a user;
Selection acceptance that accepts selection by at least one advertiser from among the advertisers provided to the user and selection by the advertiser of at least one user who wants to spread advertisement information from users who have selected themselves An advertisement information providing unit that provides advertisement information of the advertiser who requests the user to spread the user terminal device of the user selected by the unit and the advertiser.
　本発明の広告情報提供プログラムは、コンピュータを、任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けて記憶する記憶部と、記憶部に予め記憶された少なくとも一人のユーザの情報を広告主に提供するユーザ情報提供部と、広告主に提供されたユーザの中から少なくとも一人のユーザの広告主による選択を受け付ける選択受付部と、広告主により選択されたユーザに対して、ユーザに拡散を依頼する広告主の広告情報を提供する広告情報提供部として機能させる。 The advertisement information providing program of the present invention includes a storage unit that accepts and stores a registration of a user who has an account of a posting unit that accepts and posts a post of arbitrary information, and at least one person stored in advance in the storage unit For a user information providing unit that provides user information to an advertiser, a selection receiving unit that accepts selection by an advertiser of at least one user among users provided to the advertiser, and a user selected by the advertiser Thus, it functions as an advertisement information providing unit that provides advertisement information of an advertiser who requests the user to spread.
本発明の広告情報提供プログラムは、コンピュータを、任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けるユーザ端末装置と、広告の拡散をユーザに依頼したい広告主の登録を受け付ける広告主端末装置と、前記ユーザ端末装置を用いて登録されたユーザの情報と前記広告主端末装置を用いて登録された広告主の情報を記憶する記憶部、
前記記憶部に記憶された少なくとも一人の広告主の情報をユーザに提供する情報提供部、
ユーザに提供された広告主の中から少なくとも一人の広告主のユーザによる選択と自己を選択したユーザの中から広告情報を拡散して欲しい少なくても一人のユーザの広告主による選択を受け付ける選択受付部および広告主により選択されたユーザのユーザ端末装置に対して、ユーザに拡散を依頼する広告主の広告情報を提供する広告情報提供部として機能させる。 The advertisement information providing program of the present invention includes a user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts posting of arbitrary information, and registration of an advertiser who wants to request the user to spread advertisement A storage unit that stores the information of the advertiser registered using the advertiser terminal device and the information of the user registered using the user terminal device,
An information providing unit for providing information of at least one advertiser stored in the storage unit to a user;
Selection acceptance that accepts selection by at least one advertiser from among the advertisers provided to the user and selection by the advertiser of at least one user who wants to spread advertisement information from users who have selected themselves And the user terminal device of the user selected by the advertiser function as an advertising information providing unit that provides the advertising information of the advertiser who requests the user to spread.
　本発明によれば、投稿手段のアカウントを有するユーザが、ユーザ端末装置を用いてユーザ登録を行い、そのユーザの情報を記憶部に予め記憶する。そして、その予め記憶されたユーザの情報を広告主の広告主端末装置に表示し、広告主が、ユーザの中から少なくとも一人のユーザを選択し、広告主が選択したユーザのユーザ端末装置に対して広告情報を提供し、ユーザが、その広告情報を投稿手段を用いて拡散する。 According to the present invention, a user who has an account for posting means performs user registration using the user terminal device, and stores the user information in the storage unit in advance. And the information of the user memorize | stored beforehand is displayed on an advertiser's advertiser terminal device, an advertiser selects at least one user from a user, and with respect to the user's user terminal device which the advertiser selected The advertisement information is provided, and the user spreads the advertisement information using the posting means.
　すなわち、広告主が、予め登録されたユーザの中から広告情報の拡散を依頼するユーザを選択するようにしたので、特許文献１に記載の方法のような広告主の待ち状態はなく、広告主が積極的にユーザを選択して広告情報の拡散を依頼することができ、迅速かつ十分な広告効果を得ることができる。 In other words, since the advertiser selects a user who requests the spread of advertisement information from among the registered users, there is no advertiser waiting state as in the method described in Patent Document 1, and the advertiser Can actively select a user and request the spread of advertisement information, so that a quick and sufficient advertisement effect can be obtained.
　また、ユーザが、投稿手段においてそのユーザをフォローしている友人などのフォロワーに対して広告情報を拡散するようにしたので、広告情報を受け取るフォロワーから見た場合の広告情報の信ぴょう性を高めることができ、これにより広告情報の拡散による集客効率のさらなる向上を期待できる。 In addition, since the user spreads the advertisement information to followers such as friends who follow the user in the posting means, the credibility of the advertisement information when viewed from the follower receiving the advertisement information is improved. As a result, it is possible to expect further improvement in customer collection efficiency by diffusion of advertisement information.
本発明の広告情報拡散システムの一実施形態の概略構成を示すブロック図The block diagram which shows schematic structure of one Embodiment of the advertisement information spreading | diffusion system of this invention 本発明の広告情報拡散方法の一実施形態を説明するためのフローチャートThe flowchart for demonstrating one Embodiment of the advertisement information spreading | diffusion method of this invention ユーザ登録の画面の一例を示す図The figure which shows an example of the screen of user registration 入力されたFOCUSTAR（フォーカスター）の情報に基づいて作成されたユーザ登録画面の一　　例を示す図Figure showing an example of the user registration screen created based on the input FOCUSTAR information 広告情報およびFOCUSTAR（フォーカスター）の検索画面の一例を示す図The figure which shows an example of the search screen of advertisement information and FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）のリスト表示の画面の一例を示す図The figure which shows an example of the list display screen of FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）による配信期限を指定する画面の一例を示す図The figure which shows an example of the screen which designates the delivery time limit by FOCUSTAR (focus ter) ユーザ端末装置に表示されるリクエスト画面の一例を示す図The figure which shows an example of the request screen displayed on a user terminal device 投稿手段による広告情報の拡散を説明するための説明図Explanatory diagram for explaining the diffusion of advertising information by posting means ユーザ端末装置に表示されるFOCUSTAR（フォーカスター）の評価画面の一例を示す図The figure which shows an example of the evaluation screen of FOCUSTAR (focus ter) displayed on a user terminal device ユーザ端末装置に表示されるFOCUSTAR（フォーカスター）への報酬通知画面の一例を示す図The figure which shows an example of the reward notification screen to FOCUSTAR (focus star) displayed on a user terminal device 本発明の広告情報拡散システムの一実施形態の概略構成を示すブロック図The block diagram which shows schematic structure of one Embodiment of the advertisement information spreading | diffusion system of this invention 本発明の広告情報拡散方法の一実施形態を説明するためのフローチャートThe flowchart for demonstrating one Embodiment of the advertisement information spreading | diffusion method of this invention FOCUSTAR（フォーカスター）のアカウント登録画面の一例を示す図The figure which shows an example of the account registration screen of FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）のアカウント登録画面の一例を示す図The figure which shows an example of the account registration screen of FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）のアカウント登録画面の一例を示す図The figure which shows an example of the account registration screen of FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）のアカウント登録画面の一例を示す図The figure which shows an example of the account registration screen of FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）の情報入力画面の一例を示す図The figure which shows an example of the information input screen of FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）の情報入力画面の一例を示す図The figure which shows an example of the information input screen of FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）の情報入力画面の一例を示す図The figure which shows an example of the information input screen of FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）の情報入力画面の一例を示す図The figure which shows an example of the information input screen of FOCUSTAR (focus ter) FOCUSTAR（フォーカスター）の「マイページ」画面の一例を示す図A figure showing an example of the “My Page” screen of FOCUSTAR 広告主のアカウント登録画面の一例を示す図Figure showing an example of an advertiser account registration screen 広告主の情報入力画面の一例を示す図The figure which shows an example of an advertiser's information input screen 広告主の情報入力画面の一例を示す図The figure which shows an example of an advertiser's information input screen 広告主の「マイページ」画面の一例を示す図Figure showing an example of the advertiser's "My Page" screen 広告主の「マイページ」画面の一例を示す図Figure showing an example of the advertiser's "My Page" screen 広告主が「依頼するFOCUSTAR」を選択する画面の一例を示す図The figure which shows an example of the screen where the advertiser selects “request FOCUSTAR” 広告主が「広告の予算」を設定する画面の一例を示す図Figure showing an example of a screen where the advertiser sets an "advertisement budget" 広告主の「広告依頼」の確認画面の一例を示す図A figure showing an example of the confirmation screen for the advertiser's "advertisement request" FOCUSTAR（フォーカスター）の「マイページ」に表示される広告依頼の一覧画面の一例を示す図The figure which shows an example of the list screen of the advertisement request displayed on "My Page" of FOCUSTAR (Focus Star) FOCUSTAR（フォーカスター）の「マイページ」に表示される広告依頼の内容詳細画面の一例を示す図The figure which shows an example of the contents details screen of the advertisement request displayed on "My Page" of FOCUSTAR (Focus Tar)
　以下、本発明の広告情報拡散方法およびその方法を実施するための広告情報拡散システムの一実施形態について、図面を参照しながら詳細に説明する。 Hereinafter, an embodiment of an advertisement information diffusion method of the present invention and an advertisement information diffusion system for implementing the method will be described in detail with reference to the drawings.
　本実施形態の広告情報拡散方法は、広告主が、広告情報の拡散を依頼するFOCUSTAR（フォーカスター）を積極的に選択し、その選択されたFOCUSTAR（フォーカスター）がＳＮＳなどの投稿手段を用いて広告情報を拡散することによって、迅速かつ十分な広告効果を得ることができる方法である。まず、本実施形態の広告情報拡散方法を実施するためのシステム構成について説明する。図１は、本実施形態の広告情報拡散システム１の概略構成を示すブロック図である。 In the advertisement information diffusion method of the present embodiment, an advertiser actively selects a FOCUSTAR (focus target) that requests the advertisement information to be diffused, and the selected FOCUSTAR (focus target) uses a posting means such as SNS. In this way, it is possible to obtain a quick and sufficient advertising effect by spreading the advertising information. First, a system configuration for carrying out the advertisement information diffusion method of the present embodiment will be described. FIG. 1 is a block diagram showing a schematic configuration of an advertisement information diffusion system 1 of the present embodiment.
　本実施形態の広告情報拡散システム１は、具体的には、図１に示すようにユーザ端末装置１０と、プラットホーム２０（本発明の広告情報提供装置に相当する）と、広告主端末装置３０とを備えている。 Specifically, the advertisement information diffusion system 1 of the present embodiment includes a user terminal device 10, a platform 20 (corresponding to the advertisement information providing device of the present invention), an advertiser terminal device 30, as shown in FIG. It has.
　ユーザ端末装置１０および広告主端末装置３０は、それぞれ表示部および入力部を備えており、スマートフォンなどの携帯電話やタブレット端末などといった携帯端末であることが好ましいが、デスクトップパソコンやノートパソコンなどでもよい。 Each of the user terminal device 10 and the advertiser terminal device 30 includes a display unit and an input unit, and is preferably a portable terminal such as a mobile phone such as a smartphone or a tablet terminal, but may be a desktop personal computer or a laptop personal computer. .
　ユーザ端末装置１０は、FOCUSTAR（フォーカスター、本発明におけるユーザに相当する）が使用するものである。FOCUSTAR（フォーカスター）とは、広告情報の配信を行うプロモータであって、ＳＮＳ（Social Networking Service）などの投稿手段のアカウントを有し、その投稿手段を用いて広告情報の拡散を行う者である。投稿手段としては、ＳＮＳに限らず、動画サイト、個人または団体のブログ、その他のネットワーク上の投稿手段であれば如何なるものでもよく、要するに、投稿された情報が拡散されるような手段であれば如何なる手段でもよい。ＳＮＳとしては、たとえばＴｗｉｔｔｅｒ（登録商標）、Ｆａｃｅｂｏｏｋ（登録商標）、Ｉｎｓｔａｇｒａｍ（登録商標）、Ｇｏｏｌｅ＋（登録商標）、Ｌｉｎｅ（登録商標）、ＬｉｎｋｅｄＩｎ（登録商標）およびＶｉｎｅ（登録商標）などがある。 The user terminal device 10 is used by FOCUSTAR (focuser, corresponding to the user in the present invention). A FOCUSTAR (focuser) is a promoter who distributes advertising information, has an account of posting means such as SNS (Social Networking Service), and spreads advertising information using the posting means. . The posting means is not limited to SNS, and any means may be used as long as it is a posting site on a video site, an individual or group blog, or other network. In short, as long as posted information is spread. Any means may be used. Examples of the SNS include Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Google+ (registered trademark), Line (registered trademark), LinkedIn (registered trademark), and Vine (registered trademark).
　プラットホーム２０は、たとえばFOCUSTAR（フォーカスター）と広告主とを仲介する仲介会社が用いるものである。プラットホーム２０は、具体的には、図１に示すように、記憶部２１、ユーザ情報提供部２２、選択受付部２３、広告情報提供部２４、評価受付部２５および報酬通知部２６を備えている。プラットホーム２０は、ＣＰＵ（Central Processing Unit）、半導体メモリ、およびハードディスクやＳＳＤ(Solid State Drive)等のストレージデバイスを備えたコンピュータから構成されるものである。 The platform 20 is used, for example, by an intermediary company that mediates between FOCUSTAR and the advertiser. Specifically, as shown in FIG. 1, the platform 20 includes a storage unit 21, a user information providing unit 22, a selection receiving unit 23, an advertisement information providing unit 24, an evaluation receiving unit 25, and a reward notification unit 26. . The platform 20 is composed of a computer having a CPU (Central Processing Unit), a semiconductor memory, and a storage device such as a hard disk or an SSD (Solid State Drive).
　　プラットホーム２０の記憶部２１は、FOCUSTAR（フォーカスター）の登録を受け付けて記憶するものである。そして、ユーザ情報提供部２２は、記憶部２１に予め記憶された複数のFOCUSTAR（フォーカスター）の情報を広告主に提供するものである。 The storage unit 21 of the platform 20 receives and stores registration of FOCUSTAR (focus ter). The user information providing unit 22 provides the advertiser with information on a plurality of FOCUSTARs (focusers) stored in the storage unit 21 in advance.
　広告主は、提供された複数のFOCUSTAR（フォーカスター）の中から、広告情報の拡散を依頼するFOCUSTAR（フォーカスター）を選択する。選択受付部２３は、そのFOCUSTAR（フォーカスター）の選択を受け付けるものである。そして、広告情報提供部２４は、選択受付部２３によって受け付けられたFOCUSTAR（フォーカスター）に対して、広告主の広告情報を提供するものである。 The advertiser selects a FOCUSTAR (focus ter) that requests the spread of advertisement information from among the plurality of provided FOCUSTAR (focus ter). The selection receiving unit 23 receives the selection of the FOCUSTAR (focus target). The advertisement information providing unit 24 provides the advertiser's advertisement information to the FOCUSTAR (focuser) received by the selection receiving unit 23.
　また、広告主は、FOCUSTAR（フォーカスター）の広告情報の拡散による効果などに応じて、FOCUSTAR（フォーカスター）を評価する。評価受付部２５は、広告主によるFOCUSTAR（フォーカスター）の評価を受け付けるものである。また、FOCUSTAR（フォーカスター）は、広告主の広告方法、FOCUSTAR（フォーカスター）の使用料金の広告主の支払い状況などに応じて、広告主を評価する。評価受付部２５は、FOCUSTAR（フォーカスター）による広告主の評価を受け付けるものである。 Also, the advertiser evaluates FOCUSTAR (Focus Star) according to the effect of the diffusion of advertising information of FOCUSTAR (Focus Star). The evaluation receiving unit 25 receives the evaluation of FOCUSTAR (focuser) by the advertiser. In addition, the FOCUSTAR (focus ter) evaluates the advertiser according to the advertiser's advertising method, the advertiser's payment status of the usage fee of the FOCUSTAR (focus ter), and the like. The evaluation receiving unit 25 receives an advertiser's evaluation by FOCUSTAR (focus target).
　また、FOCUSTAR（フォーカスター）によって広告情報が拡散された際には、その拡散状況に応じた報酬が仲介会社からFOCUSTAR（フォーカスター）に支払われる。報酬通知部２６は、仲介会社からFOCUSTAR（フォーカスター）に報酬が支払われたことをFOCUSTAR（フォーカスター）および広告主に通知するものである。 Also, when advertising information is spread by FOCUSTAR (Focus Star), a reward corresponding to the spread situation is paid from the brokerage company to FOCUSTAR (Focus Star). The reward notification unit 26 notifies the FOCUSTAR (focus ter) and the advertiser that the reward has been paid to the FOCUSTAR (focus ter) from the brokerage company.
　広告主端末装置３０は、広告主が使用するものである。広告主は、広告主端末装置３０を用いて、複数のFOCUSTAR（フォーカスター）の中から広告情報の拡散を依頼するFOCUSTAR（フォーカスター）を選択し、そのFOCUSTAR（フォーカスター）に対して広告情報を提供する。 The advertiser terminal device 30 is used by the advertiser. The advertiser uses the advertiser terminal device 30 to select a FOCUSTAR (focus ter) that requests the spread of advertisement information from among a plurality of FOCUSTAR (focus ter), and for the FOCUSTAR (focus ter) to advertise information I will provide a.
　ユーザ端末装置１０、プラットホーム２０および広告主端末装置３０は、インターネット回線、電話回線およびＬＡＮ（Local Area Network）などの通信回線を介して互いに通信可能に構成されている。ユーザ端末装置１０および広告主端末装置３０は、それぞれの装置においてプラットホーム２０のＵＲＬ（Uniform Resource Locator）が指定されることによって、プラットホーム２０のシステムにアクセスすることができる。 The user terminal device 10, the platform 20, and the advertiser terminal device 30 are configured to be able to communicate with each other via a communication line such as an Internet line, a telephone line, and a LAN (Local Area Network). The user terminal device 10 and the advertiser terminal device 30 can access the system of the platform 20 by specifying the URL (Uniform Resource Locator) of the platform 20 in each device.
　次に、上述した広告情報拡散システム１を用いた広告情報拡散方法について説明する。図２は、本実施形態の広告情報拡散方法の流れを示すフローチャートであり、図３～図１１は、ユーザ端末装置１０および広告主端末装置３０に表示される画面の一例を示す図である。以下、図２および図３～図１１を参照しながら説明する。なお、ここではユーザ端末装置１０および広告主端末装置３０として、スマートフォンを用いる場合について説明する。 Next, an advertisement information diffusion method using the advertisement information diffusion system 1 described above will be described. FIG. 2 is a flowchart showing a flow of the advertising information diffusion method of the present embodiment, and FIGS. 3 to 11 are diagrams showing examples of screens displayed on the user terminal device 10 and the advertiser terminal device 30. FIG. Hereinafter, description will be made with reference to FIG. 2 and FIGS. In addition, the case where a smart phone is used as the user terminal device 10 and the advertiser terminal device 30 is demonstrated here.
　本実施形態の広告情報拡散方法においては、FOCUSTAR（フォーカスター）がユーザ端末装置１０を用いてユーザ登録を行う（Ｓ１０）。具体的には、FOCUSTAR（フォーカスター）は、まずユーザ端末装置１０においてプラットホーム２０のＵＲＬを指定し、プラットホーム２０のシステムにアクセスする。 In the advertisement information diffusion method of the present embodiment, a FOCUSTAR (focuser) performs user registration using the user terminal device 10 (S10). Specifically, the FOCUSTAR (focuser) first designates the URL of the platform 20 in the user terminal device 10 and accesses the system of the platform 20.
　そして、FOCUSTAR（フォーカスター）がユーザ端末装置１０においてプラットホーム２０のシステムにアクセスすると、図３に示すようなユーザ登録画面が表示される。FOCUSTAR（フォーカスター）は、図３に示す画面上において、各自の電子メールアドレスおよびパスワード（黒丸の部分）を入力した後、「新規登録」をタップして新規登録操作を開始する。 Then, when FOCUSTAR (Focus Star) accesses the system of the platform 20 in the user terminal device 10, a user registration screen as shown in FIG. 3 is displayed. On the screen shown in FIG. 3, the FOCUSTAR (focuser) inputs his / her e-mail address and password (the black circled portion), and then taps “New Registration” to start a new registration operation.
　「新規登録」がタップされると、所定の入力画面が表示され、FOCUSTAR（フォーカスター）の顔画像、FOCUSTAR（フォーカスター）のＩＤネーム、性別、年齢、住所、FOCUSTAR（フォーカスター）がアカウントを有する投稿手段の種類およびその投稿手段のフォロワー数などといったFOCUSTAR（フォーカスター）の情報が入力される。図４は、入力されたFOCUSTAR（フォーカスター）の情報に基づいて作成されたユーザ登録画面の一例を示す図である。入力されたFOCUSTAR（フォーカスター）の情報は、ユーザ端末装置１０からプラットホーム２０に送信され、プラットホーム２０の記憶部２１に記憶される（Ｓ１２）。プラットホーム２０の記憶部２１には、複数のFOCUSTAR（フォーカスター）の情報が記憶される。なお、図４に示す価格は、ＳＮＳ以外のFOCUSTAR（フォーカスター）の独自のツールを利用して広告情報を拡散した場合の利用料金であり、FOCUSTAR（フォーカスター）によって必要に応じてFOCUSTAR（フォーカスター）の情報として設定入力されて記憶される。また、図４に示す残金は、FOCUSTAR（フォーカスター）が仲介会社から取得した報酬の残高を示しており、この残高の情報もFOCUSTAR（フォーカスター）の情報として記憶部２１に記憶されている。 When “New registration” is tapped, the specified input screen is displayed, and the face image of FOCUSTAR (focus ter), ID name of FOCUSTAR (focus ter), gender, age, address, FOCUSTAR (focus ter) FOCUSTAR information such as the type of posting means and the number of followers of the posting means is input. FIG. 4 is a diagram illustrating an example of a user registration screen created based on input FOCUSTAR information. The input FOCUSTAR information is transmitted from the user terminal device 10 to the platform 20 and stored in the storage unit 21 of the platform 20 (S12). The storage unit 21 of the platform 20 stores information on a plurality of FOCUSTARs (focus centers). Note that the prices shown in FIG. 4 are usage charges when advertising information is diffused using FOCUSTAR (Focus Tar) 's original tools other than SNS. FOCUSTAR (Focus Tar) Data is set and input as information on the data. The balance shown in FIG. 4 indicates the balance of remuneration acquired from the brokerage company by FOCUSTAR (focus ter), and information on this balance is also stored in the storage unit 21 as FOCUSTAR (focus ter) information.
　一方、広告主もFOCUSTAR（フォーカスター）と同様にして、広告主端末装置３０においてプラットホーム２０のＵＲＬを指定し、プラットホーム２０のシステムにアクセスする。そして、広告主は、広告主端末装置３０を用いて、広告主の顔画像、広告主のＩＤネーム、性別、年齢および住所などといった広告主の情報を入力してユーザ登録（広告主登録）を行う（Ｓ１４）。 On the other hand, the advertiser also designates the URL of the platform 20 in the advertiser terminal device 30 and accesses the system of the platform 20 in the same manner as the FOCUSTAR (focuser). Then, the advertiser uses the advertiser terminal device 30 to input the advertiser's information such as the advertiser's face image, the advertiser's ID name, gender, age, address, etc., and performs user registration (advertiser registration). Perform (S14).
　また、広告主は、プラットホーム２０のシステムによって表示された所定の入力画面上において、拡散対象の広告情報を入力する。広告情報としては、たとえば広告のタイトル、ホームページのＵＲＬ（Uniform Resource Locator）、商品などの画像、動画、宣伝コメントおよび特典情報などが入力される。なお、広告情報は、これらの情報に限らず、その他の情報を入力可能にしてもよく、広告主に固有の広告情報を入力可能とし、カスタマイズできるようにしてもよい。図５に示す「配信内容設定」は、入力された広告情報の一例である。 Further, the advertiser inputs advertisement information to be spread on a predetermined input screen displayed by the system of the platform 20. As the advertisement information, for example, an advertisement title, a homepage URL (Uniform Resource Locator), an image such as a product, a moving image, a promotion comment, and privilege information are input. Note that the advertisement information is not limited to such information, and other information may be input, or advertisement information unique to the advertiser may be input and customized. “Delivery content setting” shown in FIG. 5 is an example of input advertisement information.
　そして、上述したようにして設定入力された広告主の情報および広告情報は、広告主端末装置３０からプラットホーム２０に送信され、プラットホーム２０の記憶部２１に記憶される（Ｓ１６）。プラットホーム２０の記憶部２１には、複数の広告主の情報および広告情報が記憶される。 Then, the advertiser information and advertisement information set and input as described above are transmitted from the advertiser terminal device 30 to the platform 20 and stored in the storage unit 21 of the platform 20 (S16). The storage unit 21 of the platform 20 stores a plurality of advertiser information and advertisement information.
　次いで、広告主が、広告情報の拡散をFOCUSTAR（フォーカスター）に依頼したい場合には、広告主端末装置３０を用いてプラットホーム２０のシステムにアクセスする。そして、図５に示す「プロモーション選択」の入力欄において、FOCUSTAR（フォーカスター）の検索条件を入力する（Ｓ１８）。検索条件としては、たとえばFOCUSTAR（フォーカスター）が居住する地域、FOCUSTAR（フォーカスター）の年齢および性別、広告主の事業のジャンル（飲食店、雑貨販売など）並びに広告の予算などが入力される。また、検索条件としてフリーワード入力も受け付けることができる。フリーワード入力としては、たとえばFOCUSTAR（フォーカスター）の実名またはＩＤネームが入力される。また、「飲食に強い」などといったFOCUSTAR（フォーカスター）の情報を入力可能としてもよい。 Next, when the advertiser wants to request the FOCUSTAR (focus center) to spread the advertisement information, the advertiser terminal device 30 is used to access the system of the platform 20. Then, a search condition for FOCUSTAR (focuser) is input in the “promotion selection” input field shown in FIG. 5 (S18). As the search conditions, for example, the area where the FOCUSTAR (Focus Star) resides, the age and sex of the FOCUSTAR (Focus Star), the genre of the advertiser's business (restaurants, general merchandise sales, etc.), the advertising budget, etc. are input. Also, free word input can be accepted as a search condition. As the free word input, for example, the real name or ID name of FOCUSTAR (focus target) is input. Also, information on FOCUSTAR (focuser) such as “strong in eating and drinking” may be input.
　検索条件の入力後、検索ボタンがタップされると、広告主の検索条件が広告主端末装置３０からプラットホーム２０に送信される。そして、プラットホーム２０のユーザ情報提供部２２は、広告主の検索条件に基づいて、記憶部２１に記憶された複数のFOCUSTAR（フォーカスター）の情報を参照し、広告主の検索条件に合致したFOCUSTAR（フォーカスター）の情報を抽出する（Ｓ２０）。このように広告主の検索条件に合致したFOCUSTAR（フォーカスター）の情報を抽出することによって、広告主は、より効率的にFOCUSTAR（フォーカスター）の選択を行うことができる。 When the search button is tapped after the search condition is input, the advertiser search condition is transmitted from the advertiser terminal device 30 to the platform 20. Then, the user information providing unit 22 of the platform 20 refers to the information of a plurality of FOCUSTARs (focus points) stored in the storage unit 21 based on the advertiser search conditions, and the FOCUSTAR that matches the advertiser search conditions. Information on (focuser) is extracted (S20). Thus, by extracting FOCUSTAR (focus target) information that matches the advertiser search conditions, the advertiser can more efficiently select FOCUSTAR (focus target).
　ユーザ情報提供部２２によって抽出された少なくとも一人のFOCUSTAR（フォーカスター）の情報は、プラットホーム２０から広告主端末装置３０に送信される。そして、広告主端末装置３０において、広告主の検索条件に合致したFOCUSTAR（フォーカスター）がリスト表示される（Ｓ２２）。図６は、FOCUSTAR（フォーカスター）のリスト表示の画面の一例を示す図である。 Information on at least one FOCUSTAR (focus ter) extracted by the user information providing unit 22 is transmitted from the platform 20 to the advertiser terminal device 30. Then, the advertiser terminal device 30 displays a list of FOCUSTARs (focusers) that match the advertiser search conditions (S22). FIG. 6 is a diagram illustrating an example of a list display screen of FOCUSTAR (focus target).
　図６に示す画面おいては、上段に検索条件が表示され、中段に「Ａさん」、「Ｂさん」、「Ｃさん」および「Ｄさん」などといったFOCUSTAR（フォーカスター）のＩＤネームのリストが表示されている。また、FOCUSTAR（フォーカスター）のＩＤネームのそれぞれ対して、FOCUSTAR（フォーカスター）がアカウントを有する投稿手段のフォロワー数（本発明における「ユーザがアカウントを有する投稿手段を介してそのユーザに関連付けられた他のユーザの人数」に相当する）が表示される。このようにフォロワー数を表示させることによって、広告主がFOCUSTAR（フォーカスター）を選択する際の参考情報とすることができ、より効率的にFOCUSTAR（フォーカスター）を選択することができる。また、投稿手段のフォロワー数の他に、各FOCUSTAR（フォーカスター）がアカウントを有する投稿手段の種類の情報や、上述したFOCUSTAR（フォーカスター）の顔画像などの情報を表示や、FOCUSTAR（フォーカスター）がこれまでに依頼を受けた広告情報などを表示させるようにしてもよい。 In the screen shown in FIG. 6, search conditions are displayed in the upper row, and a list of FOCUSTAR (focus ter) ID names such as “Mr. A”, “Mr. B”, “Mr. C” and “Mr. D” in the middle row. Is displayed. In addition, for each ID name of FOCUSTAR (focus ter), the number of followers of the posting means that FOCUSTAR (focus ter) has an account (in the present invention, “the user is associated with the user through the posting means having an account” Corresponding to the number of other users). By displaying the number of followers in this way, it can be used as reference information when the advertiser selects FOCUSTAR (focus target), and the FOCUSTAR (focus target) can be selected more efficiently. In addition to the number of followers of the posting means, information such as the type of posting means each FOCUSTAR (Focus Star) has an account, the face image of the above-mentioned FOCUSTAR (Focus Star), etc. ) May display advertisement information or the like that has been requested so far.
　また、そのフォロワー数に応じた価格も表示され、図６に示す例の場合、１FOCUSTAR（フォーカスター）について、１回の送信辺り１円である。たとえばFOCUSTAR（フォーカスター）「Ａさん」が広告情報を１回投稿した場合、「Ａさん」のフォロワー数は４００人であるので、その料金は４００円となる。FOCUSTAR（フォーカスター）の使用料金は、この他に基本料金があり、１FOCUSTAR（フォーカスター）辺り１００円である。この使用料金は広告主から仲介会社に支払われる料金であり、仲介会社からFOCUSTAR（フォーカスター）に報酬が支払われる。なお、１FOCUSTAR（フォーカスター）辺りの基本料金については、たとえばFOCUSTAR（フォーカスター）のフォロワー数などといった影響力に応じて仲介会社がFOCUSTAR（フォーカスター）のステータスを認定し、そのステータスに応じてこの基本料金を上げたり、FOCUSTAR（フォーカスター）が任意に設定可能としたりしてもよい。 Also, the price corresponding to the number of followers is displayed, and in the case of the example shown in FIG. 6, 1 FOCUSTAR (focus ter) is 1 yen per transmission. For example, when FOCUSTAR (focus ter) “Mr. A” posted advertisement information once, the number of followers of “Mr. A” is 400, so the charge is 400 yen. There is a basic charge for using FOCUSTAR (Focus Tar), and it is 100 yen per FOCUSTAR (Focus Tar). This usage fee is a fee paid from the advertiser to the brokerage company, and a reward is paid from the brokerage company to FOCUSTAR. For the basic fee around 1 FOCUSTAR (focus ter), for example, the brokerage company certifies the status of FOCUSTAR (focus ter) according to the influence such as the number of followers of FOCUSTAR (focus ter), and depending on the status, The basic fee may be raised, or the FOCUSTAR (Focus Star) may be set arbitrarily.
　また、図６に示すように、「宣伝方法」の選択欄も表示される。この「宣伝方法」の選択欄には、ＳＮＳやブログなどといった投稿手段の種類の情報と、その投稿手段の種類に応じた価格が表示される。この投稿手段の種類に応じた料金は、広告主から仲介会社に支払われる。 Also, as shown in FIG. 6, a selection column of “advertisement method” is also displayed. In the selection column of “advertisement method”, information on the type of posting means such as SNS and blog, and a price corresponding to the type of posting means are displayed. A fee corresponding to the type of posting means is paid from the advertiser to the brokerage company.
　そして、広告主は、図６に示す画面上において、各FOCUSTAR（フォーカスター）のＩＤネームに対して表示されたチェックボックスをタップしてチェックすることによって、広告情報の拡散を依頼するFOCUSTAR（フォーカスター）を選択する（Ｓ２４）。選択するFOCUSTAR（フォーカスター）は一人でも良いし、複数でもよい。また、広告主は、ＳＮＳなどの各宣伝方法に対して表示されたチェックボックスをタップしてチェックすることによって、選択したFOCUSTAR（フォーカスター）が用いる投稿手段を指定する。たとえば、図６に示す例の場合、４人のFOCUSTAR（フォーカスター）にＳＮＳのみでの広告情報の拡散を依頼することになる。指定する投稿手段については、１つでも良いし、複数でもよい。 Then, on the screen shown in FIG. 6, the advertiser taps the check box displayed for the ID name of each FOCUSTAR (focuser) to check the FOCUSTAR (focus) that requests the spread of the advertising information. (S24). One or more FOCUSTARs (focusers) may be selected. Further, the advertiser designates a posting means used by the selected FOCUSTAR (focuser) by tapping a check box displayed for each advertising method such as SNS. For example, in the case of the example shown in FIG. 6, four FOCUSTARs (focusers) are requested to spread advertisement information using only SNS. The number of posting means to be specified may be one or plural.
　広告主によって選択されたFOCUSTAR（フォーカスター）および宣伝方法の情報は、広告主端末装置３０からプラットホーム２０に出力され、選択受付部２３によって受け付けられる（Ｓ２６）。 Information on the FOCUSTAR selected by the advertiser and the advertising method is output from the advertiser terminal device 30 to the platform 20 and received by the selection receiving unit 23 (S26).
　また、広告主は、FOCUSTAR（フォーカスター）および宣伝方法の選択の際、広告主端末装置３０において、広告情報の拡散に要する予算を設定する。このとき設定された予算の範囲内で広告情報の拡散が行われる。広告主によって設定された予算の情報は、広告主端末装置３０からプラットホーム２０に出力される。 Also, the advertiser sets the budget required for the diffusion of the advertisement information in the advertiser terminal device 30 when selecting the FOCUSTAR (focuser) and the advertising method. At this time, advertisement information is diffused within the set budget. Information on the budget set by the advertiser is output from the advertiser terminal device 30 to the platform 20.
　上述した予算設定後、広告主端末装置３０においては、図７に示すような広告情報の配信タイミングを指定する画面が表示される。広告主は、図７に示す画面において広告情報の配信タイミングを指定する。具体的には、今日中に広告情報を配信したい場合には、「今日」を選択し、３日以内に広告情報を配信したい場合には、「３日以内」を選択する。広告主によって設定された配信タイミングの情報は、広告主端末装置３０からプラットホーム２０に出力される。 After the above-described budget setting, the advertiser terminal device 30 displays a screen for designating advertisement information distribution timing as shown in FIG. The advertiser designates the distribution timing of the advertisement information on the screen shown in FIG. Specifically, “Today” is selected when the advertisement information is to be distributed today, and “Within 3 days” is selected when the advertisement information is to be distributed within 3 days. Information on the delivery timing set by the advertiser is output from the advertiser terminal device 30 to the platform 20.
　そして、上述した広告主によるFOCUSTAR（フォーカスター）の選択、予算の設定および配信タイミングの設定後、広告主は、自らが設定した予算の支払いを行う（Ｓ２８）。広告主による予算の支払い後、仲介会社によって、その決済確認が行われる（Ｓ３０）。なお、この決済確認については、プラットホーム２０において自動的に行うようにしてもよいし、人が行うようにしてもよい。 Then, after selecting the FOCUSTAR by the advertiser, setting the budget, and setting the delivery timing, the advertiser pays the budget set by the advertiser (S28). After payment of the budget by the advertiser, the settlement is confirmed by the brokerage company (S30). The settlement confirmation may be automatically performed on the platform 20 or may be performed by a person.
　仲介会社によって決済確認がされると、プラットホーム２０の広告情報提供部２４によって、選択されたFOCUSTAR（フォーカスター）のユーザ端末装置１０に対して、広告主の情報および広告情報並びに宣伝方法の情報が送信される。また、この際、広告情報を配信するための広告用ＵＲＬ（Uniform Resource Locator）および広告情報の配信タイミングの情報も送信される。広告用ＵＲＬは、仲介会社のプラットフォーム２０を経由して広告主のホームページにアクセスするためのＵＲＬである。 When the settlement is confirmed by the brokerage company, the advertisement information providing unit 24 of the platform 20 sends the advertiser information, the advertisement information, and the information on the advertising method to the user terminal device 10 of the selected FOCUSTAR. Sent. At this time, an advertisement URL (Uniform Resource Locator) for distributing the advertisement information and information on the distribution timing of the advertisement information are also transmitted. The advertisement URL is a URL for accessing the advertiser's home page via the platform 20 of the brokerage company.
　広告情報提供部２４から送信された広告主の情報、広告情報、宣伝方法の情報、広告用ＵＲＬおよび配信タイミングの情報は、選択されたFOCUSTAR（フォーカスター）のユーザ端末装置１０によって受信され、ユーザ端末装置１０において、図８に示すようなリクエスト画面が表示される（Ｓ３２）。図に示すリクエスト画面においては、FOCUSTAR（フォーカスター）に対してリクエストがあった広告主の情報、広告情報、広告用ＵＲＬおよび配信タイミングの情報がリスト表示される。 The advertiser information, advertisement information, advertisement method information, advertisement URL, and distribution timing information transmitted from the advertisement information providing unit 24 are received by the user terminal device 10 of the selected FOCUSTAR (focus ter), and the user In the terminal device 10, a request screen as shown in FIG. 8 is displayed (S32). In the request screen shown in the figure, information on the advertiser who has made a request to FOCUSTAR (focus target), advertisement information, URL for advertisement, and information on distribution timing are displayed in a list.
　そして、FOCUSTAR（フォーカスター）は、リクエスト画面に表示された広告情報をＳＮＳなどの投稿手段を用いて拡散する（Ｓ３４）。具体的には、図９の左図に示すように、リスト表示された広告情報のうちのいずれかの広告情報を代表する画像が、ユーザ端末装置１０において表示され、図９に示す画面において、FOCUSTAR（フォーカスター）が「シェアする」をタップすると、その広告情報が、FOCUSTAR（フォーカスター）がアカウントを有する投稿手段によってフォロワーにシェアされる。図９の右図は、投稿手段において広告情報がシェアされた状態を示している。これにより広告情報が、FOCUSTAR（フォーカスター）のフォロワーのアカウントにもシェアされて拡散される。 Then, the FOCUSTAR (Focus Star) spreads the advertisement information displayed on the request screen using posting means such as SNS (S34). Specifically, as shown in the left diagram of FIG. 9, an image representative of any one of the advertisement information displayed in the list is displayed on the user terminal device 10, and in the screen shown in FIG. 9, When FOCUSTAR (focus ter) taps “Share”, the advertisement information is shared to the follower by posting means that FOCUSTAR (focus ter) has an account for. The right diagram in FIG. 9 shows a state in which the advertising information is shared by the posting means. As a result, the advertising information is also shared and spread to the follower account of FOCUSTAR (Focus Star).
　なお、投稿手段では、広告主のホームページのＵＲＬがそのまま表示されず、上述した広告用ＵＲＬが表示される。そして、フォロワーが広告用ＵＲＬをクリックすることによって広告主のホームページにアクセスすることができる。これにより仲介会社は、広告用ＵＲＬのクリック回数をカウントすることができ、広告情報の配信回数を管理することができる。 In the posting means, the URL of the advertiser's home page is not displayed as it is, but the above-described advertisement URL is displayed. Then, the follower can access the advertiser's home page by clicking the advertisement URL. Thereby, the intermediary company can count the number of clicks of the advertisement URL, and can manage the number of times the advertisement information is distributed.
　また、本実施形態においては、上述したようにユーザ端末装置１０に表示された「シェアする」をタップすることによって広告情報がシェアされるようにしたが、これに限らず、たとえばユーザ端末装置１０に表示された広告用ＵＲＬをコピーし、FOCUSTAR（フォーカスター）の投稿手段にペーストすることによって拡散するようにしてもよい。または、広告用ＵＲＬのコピーボタンを表示させ、そのコピーボタンがタップされた際に、FOCUSTAR（フォーカスター）の投稿手段に広告用ＵＲＬを自動的にペーストするようにしてもよい。 In the present embodiment, the advertisement information is shared by tapping “share” displayed on the user terminal device 10 as described above. However, the present invention is not limited to this. For example, the user terminal device 10 The URL for advertisement displayed in the above may be copied and pasted on the posting means of FOCUSTAR (Focus Star) to be spread. Alternatively, a copy button for the advertisement URL may be displayed, and when the copy button is tapped, the advertisement URL may be automatically pasted on the posting means of the FOCUSTAR (focus focus).
　FOCUSTAR（フォーカスター）による広告情報の拡散が完了すると、ユーザ端末装置１０からプラットホーム２０にその旨が送信され、プラットホーム２０の評価受付部２５は、広告主の広告主端末装置３０において、FOCUSTAR（フォーカスター）の評価を行うよう促す画面を表示させる。具体的には、図１０に示すように、広告情報の拡散を行ったFOCUSTAR（フォーカスター）の情報と、評価の星印の数を入力させる欄とを表示させる。そして、広告主は、FOCUSTAR（フォーカスター）の掲載内容および期日通りに広告情報が配信されたか否かなどに基づいて、FOCUSTAR（フォーカスター）を評価する（Ｓ３６）。具体的には、評価の星印の数を指定することによって評価を行う。広告主による評価結果は広告主端末装置３０から送信されて、評価受付部２５によって受信される（Ｓ４０）。FOCUSTAR（フォーカスター）の評価結果は、FOCUSTAR（フォーカスター）の情報として記憶部２１に記憶される。FOCUSTAR（フォーカスター）の評価結果は、たとえば広告主がFOCUSTAR（フォーカスター）を選択する画面において表示させるようにしてもよいし、FOCUSTAR（フォーカスター）の検索条件の中に含めるようにしてもよい。 When the diffusion of the advertising information by FOCUSTAR (focus ter) is completed, the fact is transmitted from the user terminal device 10 to the platform 20, and the evaluation receiving unit 25 of the platform 20 uses the FOCUSTAR (focus) in the advertiser's advertiser terminal device 30. Display a screen prompting you to evaluate Specifically, as shown in FIG. 10, information on FOCUSTAR (focus data) on which advertising information has been diffused and a column for inputting the number of evaluation stars are displayed. Then, the advertiser evaluates the FOCUSTAR (focus ter) based on the contents of the FOCUSTAR (focus ter) and whether or not the advertisement information has been distributed on time (S36). Specifically, the evaluation is performed by designating the number of stars for evaluation. The evaluation result by the advertiser is transmitted from the advertiser terminal device 30 and received by the evaluation receiving unit 25 (S40). The evaluation result of FOCUSTAR (focus target) is stored in the storage unit 21 as FOCUSTAR (focus target) information. The evaluation result of FOCUSTAR (focus target) may be displayed, for example, on a screen where the advertiser selects FOCUSTAR (focus target), or may be included in the search conditions of FOCUSTAR (focus target). .
　また、プラットホーム２０の評価受付部２５は、広告情報を拡散したFOCUSTAR（フォーカスター）のユーザ端末装置１０において、広告主の評価を行うよう促す画面を表示させる。そして、FOCUSTAR（フォーカスター）は、広告主の広告方法、広告主のFOCUSTAR（フォーカスター）の使用料金の支払い状況などに応じて、広告主を評価する（Ｓ３８）。FOCUSTAR（フォーカスター）による評価結果はユーザ端末装置１０から送信されて、評価受付部２５によって受信される（Ｓ４０）。広告主の評価結果は、広告主の情報として記憶部２１に記憶される。広告主の評価結果は、プラットホーム２０において表示させて仲介会社が確認できるようにしてもよいし、ユーザ端末装置１０において表示させるようにしてもよい。 Also, the evaluation receiving unit 25 of the platform 20 displays a screen for prompting the advertiser to be evaluated on the user terminal device 10 of the FOCUSTAR (focus center) in which the advertisement information is diffused. Then, the FOCUSTAR (focus ter) evaluates the advertiser according to the advertising method of the advertiser, the payment status of the usage fee of the FOCUSTAR (focus ter) of the advertiser (S38). The evaluation result by FOCUSTAR (focuser) is transmitted from the user terminal device 10 and received by the evaluation receiving unit 25 (S40). The advertiser evaluation results are stored in the storage unit 21 as advertiser information. The evaluation result of the advertiser may be displayed on the platform 20 so that the brokerage company can confirm it, or may be displayed on the user terminal device 10.
　一方、FOCUSTAR（フォーカスター）による広告情報の拡散が完了すると、フォロワーによる広告用ＵＲＬのクリック回数などに応じた報酬がカウントされ、プラットホーム２０の報酬通知部２６からFOCUSTAR（フォーカスター）のユーザ端末装置１０に対して、報酬が支払われた旨が通知される。具体的には、図１１に示すような画面がユーザ端末装置１０に表示される。また、このとき報酬通知部２６から広告主の広告主端末装置３０に対しても、報酬が支払われた旨が通知される。 On the other hand, when the diffusion of the advertisement information by FOCUSTAR (focus ter) is completed, the reward according to the number of clicks of the advertisement URL by the follower is counted, and the FOCUSTAR (focus ter) user terminal device is received from the reward notification unit 26 of the platform 20. 10 is informed that the reward has been paid. Specifically, a screen as shown in FIG. 11 is displayed on the user terminal device 10. At this time, the reward notification unit 26 is also notified to the advertiser's advertiser terminal device 30 that the reward has been paid.
　そして、仲介会社からFOCUSTAR（フォーカスター）に対して報酬が支払われ、FOCUSTAR（フォーカスター）によって取得される（Ｓ４２）。 Then, a reward is paid from the brokerage company to FOCUSTAR (Focus Star), and is acquired by the FOCUSTAR (Focus Star) (S42).
　そして、仲介会社は、予め設定された広告掲載期限を経過した時点で広告掲載終了とし（Ｓ４４）、その時点において、FOCUSTAR（フォーカスター）に支払われた報酬が、広告主が設定した予算に到達してない場合には、予算から報酬を差し引いた金額を広告主に返金する。 Then, the brokerage company ends the advertisement insertion when a preset advertisement insertion deadline has passed (S44), and the reward paid to the FOCUSTAR (Focus Star) reaches the budget set by the advertiser at that time. If not, refund the advertiser for the budget minus the reward.
次に、実施形態の異なる広告情報拡散方法を実施するためのシステム構成について説明する。図１２は、本実施形態の広告情報拡散システム５０の概略構成を示すブロック図である。 Next, a system configuration for carrying out advertisement information diffusion methods of different embodiments will be described. FIG. 12 is a block diagram showing a schematic configuration of the advertisement information diffusion system 50 of the present embodiment.
　本実施形態の広告情報拡散システム５０は、具体的には、図１２に示すようにユーザ端末装置１００と、プラットホーム２００（本発明の広告情報提供装置に相当する）と、広告主端末装置３００とを備えている。 Specifically, the advertisement information diffusion system 50 of this embodiment includes a user terminal device 100, a platform 200 (corresponding to the advertisement information providing device of the present invention), an advertiser terminal device 300, as shown in FIG. It has.
　ユーザ端末装置１００および広告主端末装置３００は、それぞれ表示部および入力部を備えており、スマートフォンなどの携帯電話やタブレット端末などといった携帯端末であることが好ましいが、デスクトップパソコンやノートパソコンなどでもよい。 Each of the user terminal device 100 and the advertiser terminal device 300 includes a display unit and an input unit, and is preferably a mobile terminal such as a mobile phone such as a smartphone or a tablet terminal, but may be a desktop personal computer or a laptop computer. .
　ユーザ端末装置１００は、FOCUSTAR（フォーカスター、本発明におけるユーザに相当する）が使用するものである。FOCUSTAR（フォーカスター）とは、広告情報の配信を行うプロモータであって、ＳＮＳ（Social Networking Service）などの投稿手段のアカウントを有し、その投稿手段を用いて広告情報の拡散を行う者である。投稿手段としては、ＳＮＳに限らず、動画サイト、個人または団体のブログ、その他のネットワーク上の投稿手段であれば如何なるものでもよく、要するに、投稿された情報が拡散されるような手段であれば如何なる手段でもよい。ＳＮＳとしては、たとえばＴｗｉｔｔｅｒ（登録商標）、Ｆａｃｅｂｏｏｋ（登録商標）、Ｉｎｓｔａｇｒａｍ（登録商標）、Ｇｏｏｌｅ＋（登録商標）、Ｌｉｎｅ（登録商標）、ＬｉｎｋｅｄＩｎ（登録商標）およびＶｉｎｅ（登録商標）などがある。 The user terminal device 100 is used by FOCUSTAR (focuser, corresponding to the user in the present invention). A FOCUSTAR (focuser) is a promoter who distributes advertising information, has an account of posting means such as SNS (Social Networking Service), and spreads advertising information using the posting means. . The posting means is not limited to SNS, and any means may be used as long as it is a posting site on a video site, an individual or group blog, or other network. In short, as long as posted information is spread. Any means may be used. Examples of the SNS include Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Google+ (registered trademark), Line (registered trademark), LinkedIn (registered trademark), and Vine (registered trademark).
　プラットホーム２００は、たとえばFOCUSTAR（フォーカスター）と広告主とを仲介する仲介会社が用いるものである。プラットホーム２００は、具体的には、図１２に示すように、記憶部２１０、情報提供部２２０、選択受付部２３０、広告情報提供部２４０、報酬通知部２６０を備えている。プラットホーム２０は、ＣＰＵ（Central Processing Unit）、半導体メモリ、およびハードディスクやＳＳＤ(Solid State Drive)等のストレージデバイスを備えたコンピュータから構成されるものである。 The platform 200 is used, for example, by an intermediary company that mediates between FOCUSTAR and the advertiser. Specifically, as shown in FIG. 12, the platform 200 includes a storage unit 210, an information providing unit 220, a selection receiving unit 230, an advertisement information providing unit 240, and a reward notification unit 260. The platform 20 is composed of a computer having a CPU (Central Processing Unit), a semiconductor memory, and a storage device such as a hard disk or an SSD (Solid State Drive).
プラットホーム２００の記憶部２１０は、FOCUSTAR（フォーカスター）の登録を受け付けて記憶するものである。 The storage unit 210 of the platform 200 receives and stores registration of a FOCUSTAR (focus target).
また、プラットホーム２００の記憶部２１０は、広告主の登録を受け付けて記憶するものである。 In addition, the storage unit 210 of the platform 200 receives and stores an advertiser registration.
そして、情報提供部２２０は、記憶部２１０に予め記憶された複数の広告主の情報をFOCUSTAR（フォーカスター）に提供するものである。 The information providing unit 220 provides information of a plurality of advertisers stored in advance in the storage unit 210 to a FOCUSTAR (focus center).
FOCUSTAR（フォーカスター）は、情報提供部２２０から提供された、広告情報の拡散を希望する、複数の広告主の中から、広告を拡散してもよいと思う「お気に入り」の広告主を選択する。 The FOCUSTAR (Focus Star) selects a “favorite” advertiser who wishes to spread the advertisement from a plurality of advertisers who wish to spread the advertisement information provided from the information providing unit 220. .
選択受付部２３０は、そのFOCUSTAR（フォーカスター）が選択した広告主の「お気に入り」の選択を受け付けるものである。 The selection receiving unit 230 receives the selection of the “favorite” of the advertiser selected by the FOCUSTAR (focuser).
このFOCUSTAR（フォーカスター）の「お気に入り」の選択により、選択された広告主は、選択をしたFOCUSTAR（フォーカスター）に広告情報の拡散を依頼できることになる。 By selecting “favorite” of this FOCUSTAR (focus ter), the selected advertiser can request the selected FOCUSTAR (focus ter) to spread the advertisement information.
また、選択受付部２３０は、FOCUSTAR（フォーカスター）により「お気に入り」に選択された広告主が行う、自己を「お気に入り」に選択をしたFOCUSTAR（フォーカスター）の中から広告情報の拡散を依頼したい少なくても一人のFOCUSTAR（フォーカスター）の選択を受け付ける。
なお、選択受付部２３０とは別に、広告主が広告情報の拡散を依頼したいFOCUSTAR（フォーカスター）の選択を受け付ける選択受付部を設けてもよい。 In addition, the selection receiving unit 230 wants to request the diffusion of the advertisement information from the FOCUSTAR (focus ter) that has been selected as “favorite” by the advertiser selected as “favorite” by the FOCUSTAR (focus ter). Accept at least one FOCUSTAR (Focus Star) selection.
In addition to the selection receiving unit 230, a selection receiving unit that receives selection of a FOCUSTAR (focus target) that the advertiser wants to request the diffusion of the advertising information may be provided.
なお、FOCUSTAR（フォーカスター）が「お気に入り」の選択をしない限り、広告主は、そのFOCUSTAR（フォーカスター）に広告情報の拡散を依頼できない。 Unless the FOCUSTAR (focus ter) selects “favorite”, the advertiser cannot request the FOCUSTAR (focus ter) to spread advertisement information.
そして、広告情報提供部２４０は、広告主から選択されたFOCUSTAR（フォーカスター）に対して、広告主の広告情報を提供するものである。 Then, the advertisement information providing unit 240 provides the advertiser's advertisement information to the FOCUSTAR selected by the advertiser.
また、FOCUSTAR（フォーカスター）によって広告情報が拡散された際には、その拡散状況に応じた報酬が仲介会社からFOCUSTAR（フォーカスター）に支払われる。報酬通知部２６０は、仲介会社からFOCUSTAR（フォーカスター）に報酬が支払われたことをFOCUSTAR（フォーカスター）および広告主に通知するものである。なお、報酬の支払いは、仲介会社から依頼を受けた別会社が行ってもよい。 Further, when advertising information is spread by FOCUSTAR (focus ter), a reward corresponding to the spread situation is paid from the brokerage company to FOCUSTAR (focus ter). The reward notification unit 260 notifies the FOCUSTAR (focus ter) and the advertiser that the reward has been paid to the FOCUSTAR (focus ter) from the brokerage company. Remuneration may be paid by another company that receives a request from the brokerage company.
広告主端末装置３００は、広告主が使用するものである。広告主は、広告主端末装置３００を用いて、当該広告主を「お気に入り」に選択したFOCUSTAR（フォーカスター）の中から広告情報の拡散を依頼するFOCUSTAR（フォーカスター）を選択し、広告情報提供部２４０を通じて広告情報を提供する。 The advertiser terminal device 300 is used by the advertiser. The advertiser uses the advertiser terminal device 300 to select a FOCUSTAR (focus ter) that requests the spread of advertising information from among the FOCUSTAR (focus ter) that have selected the advertiser as a “favorite”, and provide the advertisement information The advertisement information is provided through the unit 240.
ユーザ端末装置１００、プラットホーム２００および広告主端末装置３００は、インターネット回線、電話回線およびＬＡＮ（Local Area Network）などの通信回線を介して互いに通信可能に構成されている。ユーザ端末装置１００および広告主端末装置３００は、それぞれの装置においてプラットホーム２００のＵＲＬ（Uniform Resource Locator）が指定されることによって、プラットホーム２００のシステムにアクセスすることができる。 The user terminal device 100, the platform 200, and the advertiser terminal device 300 are configured to be able to communicate with each other via a communication line such as an Internet line, a telephone line, and a LAN (Local Area Network). The user terminal device 100 and the advertiser terminal device 300 can access the system of the platform 200 by specifying the URL (Uniform Resource Locator) of the platform 200 in each device.
次に、上述した広告情報拡散システム１００を用いた広告情報拡散方法について説明する。図１３は、本実施形態の広告情報拡散方法の流れを示すフローチャートであり、図１４～図２２は、ユーザ端末装置１００および広告主端末装置３００に表示される画面の一例を示す図である。以下、図１３および図１４～図２２を参照しながら説明する。なお、ここではユーザ端末装置１００および広告主端末装置３００として、
PCでもよいし、タブレットでもよいが、ここでは、スマートフォンを用いる場合について説明する。 Next, an advertisement information diffusion method using the advertisement information diffusion system 100 described above will be described. FIG. 13 is a flowchart showing a flow of the advertising information diffusion method of the present embodiment, and FIGS. 14 to 22 are diagrams showing examples of screens displayed on the user terminal device 100 and the advertiser terminal device 300. FIG. Hereinafter, description will be made with reference to FIG. 13 and FIGS. Here, as the user terminal device 100 and the advertiser terminal device 300,
A PC or a tablet may be used, but here, a case where a smartphone is used will be described.
本実施形態の広告情報拡散方法においては、FOCUSTAR（フォーカスター）がユーザ端末装置１００を用いてユーザ登録を行う（Ｓ１００）。 In the advertisement information diffusion method of the present embodiment, a FOCUSTAR (focuser) performs user registration using the user terminal device 100 (S100).
具体的には、FOCUSTAR（フォーカスター）は、まずユーザ端末装置１００においてプラットホーム２００のＵＲＬを指定し、プラットホーム２００のシステムにアクセスする。 Specifically, the FOCUSTAR (focuser) first designates the URL of the platform 200 in the user terminal device 100 and accesses the system of the platform 200.
そして、FOCUSTAR（フォーカスター）がユーザ端末装置１００においてプラットホーム２００のシステムにアクセスすると、図１４に示すようなユーザ登録画面（アカウント登録画面）が表示される。 Then, when the FOCUSTAR (focuser) accesses the system of the platform 200 in the user terminal device 100, a user registration screen (account registration screen) as shown in FIG. 14 is displayed.
FOCUSTAR（フォーカスター）は、図１４に示す画面上において、各自のユーザー名、メールアドレスおよびパスワードを入力した後、「FOCUSTAR」としての利用を選択し、登録ボタンをタップして新規登録操作を開始する。 On the screen shown in Fig. 14, FOCUSTAR (focuser), after entering their user name, email address and password, select use as "FOCUSTAR", and tap the registration button to start a new registration operation To do.
登録ボタンがタップされると、図１５に示すような仮登録が完了し、登録したメールアドレスに本登録URLを送信した旨が表示される。 When the registration button is tapped, temporary registration as shown in FIG. 15 is completed, and a message indicating that the main registration URL has been transmitted to the registered mail address is displayed.
登録したメールアドレスには図１６に示すような本登録URLが送信され、この本登録URLをクリックすることで本登録が完了する。 A main registration URL as shown in FIG. 16 is transmitted to the registered e-mail address, and the main registration is completed by clicking this main registration URL.
本登録URLをクリックすると図１７に示すような「会員登録が完了」した旨の表示がされ、ユーザー名またはメールアドレスとパスワードの入力画面が表示される。 When this registration URL is clicked, a message indicating that “member registration has been completed” as shown in FIG. 17 is displayed, and a screen for inputting a user name or an e-mail address and a password is displayed.
ここで、登録したユーザー名またはメールアドレスとパスワードを入力して「ログイン」をタップすると、図１８に示すようなプロフィール作成画面が表示される。 Here, when the registered user name or e-mail address and password are input and “Login” is tapped, a profile creation screen as shown in FIG. 18 is displayed.
プロフィール作成画面では、拡散可能なメディア（Ｔｗｉｔｔｅｒ（登録商標）・Ｆａｃｅｂｏｏｋ（登録商標）・Ｉｎｓｔａｇｒａｍ（登録商標）・Ｂｌｏｇ・ＬＩＮＥ（登録商標）等）を選択する。 On the profile creation screen, a diffusable medium (such as Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Blog, LINE (registered trademark)) is selected.
Ｔｗｉｔｔｅｒ（登録商標）・Ｉｎｓｔａｇｒａｍ（登録商標）では、フォロワー数を入力し、Ｆａｃｅｂｏｏｋ（登録商標）では、友達人数またはフォロワー数を入力する。 In Twitter (registered trademark) / Instagram (registered trademark), the number of followers is input, and in Facebook (registered trademark), the number of friends or the number of followers is input.
次にユーザー名、性別、生年月日、お住いの地域、自己紹介情報を入力する。 Next, enter your user name, gender, date of birth, area of residence, and self-introduction information.
なお、FOCUSTAR（フォーカスター）の情報は、上記の情報に限らず、その他の情報を入力可能にしてもよく、FOCUSTAR（フォーカスター）に固有の情報を入力可能とし、カスタマイズできるようにしてもよい。 The information of FOCUSTAR (focus target) is not limited to the above information, but other information may be input, or information specific to FOCUSTAR (focus target) may be input and customized. .
「次へ」をクリックすると、図１９に示すような「あなたの基本報酬」（FOCUSTARの基本報酬）の画面が表示される。 When “next” is clicked, a screen of “your basic reward” (FOCUSTAR basic reward) as shown in FIG. 19 is displayed.
この基本料金は、SNSのフォロワー数や友達数、Blogで拡散可能か、Lineで拡散可能かなどによって異なってくる。この基本料金の算定は、記憶部２１０に組み込まれたプログラムによって行われる。なお、FOCUSTAR（フォーカスター）の基本料金については、たとえばFOCUSTAR（フォーカスター）のフォロワー数などといった影響力に応じて仲介会社がFOCUSTAR（フォーカスター）のステータスを認定し、そのステータスに応じてこの基本料金を上げたり、FOCUSTAR（フォーカスター）が任意に設定可能としたりしてもよい。 This basic fee varies depending on the number of followers and friends on SNS, whether it can be spread on Blog, or on Line. The calculation of the basic fee is performed by a program incorporated in the storage unit 210. Regarding the basic fee of FOCUSTAR (focus ter), for example, the brokerage company certifies the status of FOCUSTAR (focus ter) according to the influence such as the number of followers of FOCUSTAR (focus ter), and this basic fee is determined according to the status. The fee may be increased or the FOCUSTAR (focuser) may be set arbitrarily.
さらにFOCUSTAR（フォーカスター）が拡散した広告URLがクリックされた回数×１０円の報酬が貰えることが表示される。クリックの報酬額は、もちろん10円に限定されない。 Furthermore, it is displayed that the reward of the number of times the advertisement URL where the FOCUSTAR (focus focus) spread is clicked × 10 yen can be obtained. Of course, the reward for clicks is not limited to 10 yen.
「あなたの基本報酬」の画面の表示は図１９には限られず、基本報酬をFOCUSTAR（フォーカスター）が理解できるものであればよい。 The display of the “Your basic reward” screen is not limited to that in FIG. 19, as long as the basic reward can be understood by the FOCUSTAR.
さらに「次へ」をクリックすると図２０に示すような「お気に入り登録」の画面が表示される。 When “next” is clicked, a “favorite registration” screen as shown in FIG. 20 is displayed.
この画面で、FOCUSTAR（フォーカスター）は、表示されたおススメのお店や商品（広告主）の中から自分の「お気に入り」の店や商品を選択する（Ｓ２００）。この、お気に入り情報は、マイページからいつでも追加・変更できる。選択された広告主の情報は、ユーザ端末装置１００からプラットホーム２００の選択受付部２３０に送信される（Ｓ２６０）。 On this screen, FOCUSTAR (Focus Star) selects his / her “favorite” store or product from the recommended stores or products (advertisers) displayed (S200). You can add or change this favorite information at any time from My Page. Information of the selected advertiser is transmitted from the user terminal device 100 to the selection receiving unit 230 of the platform 200 (S260).
「お気に入り登録完了」をクリックすると図２１に示すような「本人確認と口座登録」の画面が表示される。
この画面では、例えば、本名と報酬受取用の口座の情報（金融機関コード・支店コード・口座番号・口座名義等）を入力する。本人確認と口座登録ができれば、これらの項目には限られない。 When “Complete Favorite Registration” is clicked, a “Person Confirmation and Account Registration” screen as shown in FIG. 21 is displayed.
On this screen, for example, the real name and account information for receiving a reward (financial institution code, branch code, account number, account name, etc.) are input. If identity verification and account registration are possible, it is not restricted to these items.
「口座登録」をクリックすると、プロフィールの「登録完了」画面が表示される。 Clicking “Account Registration” will display the “Registration Complete” screen for your profile.
入力されたFOCUSTAR（フォーカスター）の情報は、ユーザ端末装置１００からプラットホーム２００に送信され、プラットホーム２００の記憶部２１０に記憶される（Ｓ１２０）。 The input FOCUSTAR information is transmitted from the user terminal device 100 to the platform 200 and stored in the storage unit 210 of the platform 200 (S120).
プラットホーム２００の記憶部２１０には、複数のFOCUSTAR（フォーカスター）の情報が記憶される。 The storage unit 210 of the platform 200 stores information on a plurality of FOCUSTARs (focus points).
次に画面に表示された「マイページ」をクリックすると、図２２に示すようなFOCUSTAR（フォーカスター）各自の「マイページ」が表示される。 Next, when “My Page” displayed on the screen is clicked, “My Page” of each FOCUSTAR as shown in FIG. 22 is displayed.
「マイページ」には、お気に入り・報酬・プロフィール・アカウントといった項目が表示され、項目をクリックすると詳細な情報が表示される。 In “My Page”, items such as favorites, rewards, profiles, and accounts are displayed. Clicking on an item displays detailed information.
また「マイページ」には、広告主から新しい広告拡散依頼があった場合には「広告拡散依頼があったこと」が表示される。 In the “My Page”, when a new advertisement spread request is received from the advertiser, “There is an advertisement spread request” is displayed.
一方、広告主も広告主端末装置３００を用いて広告主登録を行う（Ｓ１４０）。
具体的には、広告主端末装置３００においてプラットホーム２００のＵＲＬを指定し、プラットホーム２００のシステムにアクセスする。　 Meanwhile, the advertiser also performs advertiser registration using the advertiser terminal device 300 (S140).
Specifically, the advertiser terminal device 300 designates the URL of the platform 200 and accesses the platform 200 system.
そして、広告主は、広告主端末装置３００を用いて、プラットホーム２００のシステムにアクセスすると、図２３に示すようなユーザ登録画面（アカウント登録画面）が表示される。 When the advertiser accesses the system of the platform 200 using the advertiser terminal device 300, a user registration screen (account registration screen) as shown in FIG. 23 is displayed.
広告主は、この画面上において、各自のユーザ名、メールアドレスおよびパスワードを入力した後、「広告主様としての利用」を選択し、登録ボタンをタップして新規登録操作を開始する。 On this screen, the advertiser inputs his / her user name, e-mail address and password, then selects “use as advertiser” and taps the registration button to start a new registration operation.
登録ボタンがタップされると、仮登録が完了し、登録したメールアドレスに本登録URLを送信した旨が表示される。 When the registration button is tapped, temporary registration is completed and a message indicating that the main registration URL has been sent to the registered email address is displayed.
登録したメールアドレスには本登録URLが送信され、この本登録URLをクリックすることで本登録が完了する。 The registered URL is sent to the registered e-mail address. Clicking the registered URL completes the registration.
本登録URLをクリックすると「会員登録が完了」した旨の表示がされ、ユーザ名またはメールアドレスとパスワードの入力画面が表示される。 Clicking this registration URL displays a message that “member registration is complete” and a screen for entering a user name or email address and password.
ここで、登録したユーザ名またはメールアドレスとパスワードを入力して「ログイン」するとタップすると、図２４に示すようなプロフィール作成画面が表示される。 Here, when the registered user name or e-mail address and password are input and “login” is tapped, a profile creation screen as shown in FIG. 24 is displayed.
次にユーザー名、地域、カテゴリー（飲食店、美容院等）、自己紹介、住所、電話番号をなどの情報を入力する。 Next, enter information such as user name, region, category (restaurant, beauty salon, etc.), self-introduction, address, and telephone number.
また、自分が使用しているメディア（Ｗｅｂｓｉｔｅ、Ｔｗｉｔｔｅｒ（登録商標）・Ｆａｃｅｂｏｏｋ（登録商標）・Ｉｎｓｔａｇｒａｍ（登録商標）・Ｂｌｏｇ・ＬＩＮＥ（登録商標）等）の情報を入力する。 In addition, information on media used by the user (Website, Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Blog, LINE (registered trademark), etc.) is input.
なお、広告主の情報は、上記の情報に限らず、その他の情報を入力可能にしてもよく、広告主に固有の情報を入力可能とし、カスタマイズできるようにしてもよい。 Note that the advertiser information is not limited to the above information, and other information may be input, or information unique to the advertiser may be input and may be customized.
「次へ」をクリックすると図２５に示すような「お支払い用クレジットカードの登録」の画面が表示される。 When “next” is clicked, a “payment credit card registration” screen as shown in FIG. 25 is displayed.
広告主は「カード番号」「有効期限」「カード名義人」の情報を入力する。
なお、支払いは、クレジットカードに限らず、その他の電子通貨を用いてもよい。 The advertiser inputs information of “card number”, “expiration date”, and “card holder”.
Note that payment is not limited to a credit card, and other electronic currencies may be used.
「次へ」をクリックするとプロフィールの「登録完了」画面が表示される。 Click “Next” to display the “Registration Complete” screen for the profile.
入力された広告主の情報は、広告主端末装置３００からプラットホーム２００に送信され、プラットホーム２００の記憶部２１０に記憶される（Ｓ１６０）。 The entered advertiser information is transmitted from the advertiser terminal device 300 to the platform 200 and stored in the storage unit 210 of the platform 200 (S160).
プラットホーム２００の記憶部２１０には、複数の広告主の情報が記憶される。 Information of a plurality of advertisers is stored in the storage unit 210 of the platform 200.
「マイページ」をクリックすると、図２６に示すような広告主各自のマイページが表示される。 When “My Page” is clicked, the advertiser's own My Page as shown in FIG. 26 is displayed.
「マイページ」には、あなたをお気に入りにしているFOCUSTAR・プロフィール・アカウント・といった項目が表示され、項目をクリックすると詳細な情報が表示される。 In “My Page”, items such as FOCUSTAR, profile, account, etc. that make you a favorite are displayed, and detailed information is displayed by clicking the item.
また「FOCUSTARに新しい広告拡散を依頼する」項目と、既に拡散を依頼した広告の状況・状態が記載された「広告レポート」の項目を表示される。 In addition, an item “Request new advertisement spread to FOCUSTAR” and an “Advertisement report” item that describes the status / status of the advertisement that has already been requested for spread are displayed.
「あなたをお気に入りにしているFOCUSTAR」をクリックすると、図２７に示すようなFOCUSTAR（フォーカスター）の情報（氏名、基本料金、SNSのフォロワー数等）が表示される。 When “FOCUSTAR that makes you a favorite” is clicked, information on FOCUSTAR (name, basic charge, number of followers of SNS, etc.) as shown in FIG. 27 is displayed.
「広告拡散を依頼する」をクリックすると「拡散したい広告の設定画面」の画面が表示される。 Clicking “Request advertisement spread” will display the “Advertisement setting screen you want to spread” screen.
この画面では、例えば「広告のタイトル」「拡散する広告アドレス」「拡散期間」「FOCUSTARへのメッセージ」の項目が表示されるが、表示項目はこれらに限られない。 On this screen, for example, items of “advertisement title”, “spread advertisement address”, “spread period”, and “message to FOCUSTAR” are displayed, but the display items are not limited to these.
各項目を入力して「次へ」をクリックすると図２８に示すような「依頼するFOCUSTARを選択する画面」が表示される。 When each item is entered and “Next” is clicked, a “screen for selecting a requested FOCUSTAR” as shown in FIG. 28 is displayed.
この画面で、広告主は、広告の拡散を依頼したいFOCUSTAR（フォーカスター）を、1名または複数名、選択する。 In this screen, the advertiser selects one or more FOCUSTARs (focusers) that he / she wants to request the spread of advertisements.
FOCUSTAR（フォーカスター）の選択を終え「予算の設定」のボタンをクリックすると、図２９に示すような「予算の設定」画面が表示される。 When the selection of FOCUSTAR (focus focus) is completed and the “budget setting” button is clicked, a “budget setting” screen as shown in FIG. 29 is displayed.
この画面では「クリック料金の予算」を設定する。
（たとえば、２５，０００円）
なお、図２９では「１クリックあたり１０円）」と記載されているが、１クリックの料金はこれに限定されない。 On this screen, set the “Cost of click fee”.
(For example, 25,000 yen)
In FIG. 29, “10 yen per click” is described, but the charge for one click is not limited to this.
「クリック料金」の予算を入力すると図３０に示すような「total料金（基本料金とクリック料金の合計）」が表示される。広告主によって設定されたクリック料金予算の情報は、広告主端末装置３００からプラットホーム２００に出力される。 When the budget for “click fee” is input, a “total fee (total of basic fee and click fee)” as shown in FIG. 30 is displayed. The information on the click fee budget set by the advertiser is output from the advertiser terminal device 300 to the platform 200.
「確認へ」をクリックすると図３０に示すような「入力内容の確認」の画面が表示される。 When “Confirm” is clicked, a “Confirm input” screen as shown in FIG. 30 is displayed.
「入力内容」に問題がなく「依頼をする」ボタンをクリックすると広告拡散依頼が完了する（S２８０）。 If there is no problem in the “input contents” and the “request” button is clicked, the advertisement diffusion request is completed (S280).
なお、広告主が「マイページ」の「広告レポート」をクリックすると依頼した広告の拡散状況・クリック数を確認できる。
また、過去に拡散を依頼して広告の拡散状況・クリック数も確認できる。 In addition, when the advertiser clicks “Advertisement Report” in “My Page”, the spread status and the number of clicks of the requested advertisement can be confirmed.
You can also request the spread in the past and check the spread status and number of clicks of the advertisement.
広告主によって選択されたFOCUSTAR（フォーカスター）の情報は、広告主端末装置３００からプラットホーム２００に出力され、選択受付部２３０によって受け付けられる（Ｓ３００）。 Information of the FOCUSTAR (focus target) selected by the advertiser is output from the advertiser terminal device 300 to the platform 200 and received by the selection receiving unit 230 (S300).
次に、広告拡散の依頼の予算が、広告主が入力したクレジットカード等で仲介会社等に支払われる（Ｓ３２０）。 Next, the budget for the advertisement diffusion request is paid to the brokerage company or the like with a credit card or the like input by the advertiser (S320).
予算の支払い後、仲介会社等によって、その決済確認が行われる（Ｓ３４０）。なお、この決済確認については、プラットホーム２００において自動的に行うようにしてもよいし、人が行うようにしてもよい。 After the payment of the budget, the settlement is confirmed by an intermediary company or the like (S340). The settlement confirmation may be automatically performed on the platform 200 or may be performed by a person.
仲介会社等によって決済確認がされると、プラットホーム２００の広告情報提供部２４０によって、選択されたFOCUSTAR（フォーカスター）のユーザ端末装置１００に対して、広告主の情報および広告情報が送信される。 When settlement is confirmed by an intermediary company or the like, the advertisement information providing unit 240 of the platform 200 transmits the advertiser information and advertisement information to the user terminal device 100 of the selected FOCUSTAR.
広告主から「広告拡散の依頼」がされた場合、FOCUSTAR（フォーカスター）の「マイページ」に新しい広告拡散の依頼があったことが表示される（「1件の新しい依頼が来ています！」「新しい広告拡散依頼があります！」等）。 When an “Advertising Request” is made by an advertiser, it is displayed on the “My Page” of FOCUSTAR (Focus Star) that there is a request for new advertising spreading (“One new request has come! "" I have a new advertising spread request! ").
上記「1件の新しい依頼が来ています！」「新しい広告拡散依頼があります！」等をクリックすると図３１に示すような広告拡散依頼の内容が表示される。 When the above “1 new request is coming!”, “There is a new advertisement spreading request!”, Etc., the contents of the advertisement spreading request as shown in FIG. 31 are displayed.
さらに詳細を確認したい依頼の「確認」をクリックすると図３２に示すような依頼の内容が表示される。 When the “confirmation” of the request whose details are to be confirmed is clicked, the contents of the request as shown in FIG.
依頼の内容の表示画面には、広告主からのメッセージ・拡散期間の指定・現在の予算・URLクリック数などの情報が表示される On the request content display screen, information such as messages from advertisers, spread period specification, current budget, URL clicks, etc. are displayed.
ここで「選択されたFOCUSTAR（フォーカスター）専用の広告URL」も表示される（図３２の「あなた専用の広告URL」。 Here, the “advertising URL dedicated to the selected FOCUSTAR” is also displayed (“advertising URL dedicated to you” in FIG. 32).
このURLが、拡散されフォロワー等にクリックされるごとにFOCUSTAR（フォーカスター）にクリック数の応じたクリック料金が支払われる。 Each time this URL is spread and clicked by a follower, a click fee corresponding to the number of clicks is paid to FOCUSTAR.
また、FOCUSTAR（フォーカスター）が広告を拡散しやすいように「URLをコピーして拡散」の項目が設けられている。ただし、この機能は、設けられていなくてもよい。 In addition, an item “copy and spread URL” is provided so that FOCUSTAR (focuser) can easily spread advertisements. However, this function may not be provided.
FOCUSTAR（フォーカスター）は、上記自分専用の広告URLをぺイストし、自己の感想やおススメと共にSNSやブログ等で広告の拡散を行う（Ｓ３６０）。フォロワー等が当該広告ＵＲＬをクリックすることによって広告主のページにアクセスすることができる。これにより仲介会社は、広告用ＵＲＬのクリック回数をカウントすることができ、広告情報の配信回数を管理することができる。 The FOCUSTAR (focuser) paints the advertisement URL dedicated to the user and spreads the advertisement on SNS, blog, etc. together with his / her impressions and recommendations (S360). A follower or the like can access the advertiser's page by clicking the advertisement URL. Thereby, the intermediary company can count the number of clicks of the advertisement URL, and can manage the number of times the advertisement information is distributed.
また、本実施形態においては、上述したようにユーザ端末装置１００に表示された「URLをコピーして拡散」をタップすることによって広告情報がシェアされるようにしたが、これに限らず、たとえばユーザ端末装置１００に表示された広告用ＵＲＬをコピーし、ＳＮＳやブログ等にペーストすることによって拡散するようにしてもよい。 Further, in the present embodiment, as described above, the advertisement information is shared by tapping “copy and spread URL” displayed on the user terminal device 100. The advertisement URL displayed on the user terminal device 100 may be copied and spread by pasting it on an SNS or blog.
FOCUSTAR（フォーカスター）による広告情報の拡散が完了すると、ユーザ端末装置１００からプラットホーム２００にその旨が送信される。 When the diffusion of the advertising information by FOCUSTAR (focus ter) is completed, the fact is transmitted from the user terminal device 100 to the platform 200.
一方、FOCUSTAR（フォーカスター）による広告情報の拡散が完了すると、フォロワーによる自分専用の広告URLのクリック回数などに応じた報酬がカウントされ、プラットホーム２００の報酬通知部２６０からFOCUSTAR（フォーカスター）のユーザ端末装置１００に対して、報酬が支払われた旨が通知される。具体的には「マイページ」の「報酬」の画面に反映される。 On the other hand, when the diffusion of the advertising information by FOCUSTAR (focus ter) is completed, the reward according to the number of clicks of the advertising URL dedicated to the follower is counted, and the FOCUSTAR (focus ter) user is received from the reward notification unit 260 of the platform 200. The terminal device 100 is notified that the reward has been paid. Specifically, it is reflected in the “Reward” screen of “My Page”.
また、このとき報酬通知部２６０から広告主の広告主端末装置３００に対しても、報酬が支払われた旨が通知される。 At this time, the reward notification unit 260 is also notified to the advertiser's advertiser terminal device 300 that the reward has been paid.
　そして、仲介会社からFOCUSTAR（フォーカスター）に対して報酬が支払われ、FOCUSTAR（フォーカスター）によって取得される（Ｓ４２０）。 Then, a reward is paid from the brokerage company to FOCUSTAR (Focus Star) and acquired by FOCUSTAR (Focus Star) (S420).
　また、仲介会社は、予め設定された広告掲載期限を経過した時点で広告掲載終了とする（Ｓ４４０）。 Also, the brokerage company ends the advertisement insertion when a preset advertisement insertion deadline has passed (S440).
図示はしないが、広告情報拡散システム１００には、広告主やFOCUSTAR（フォーカスター）の評価を受け付ける評価受付部を設けてもよい。 Although not shown, the advertisement information diffusion system 100 may be provided with an evaluation reception unit that receives an evaluation of an advertiser or a FOCUSTAR (focuser).
具体的に、広告主は、FOCUSTAR（フォーカスター）の広告情報の拡散による効果などに応じて、FOCUSTAR（フォーカスター）の評価を行う。
評価受付部は、この広告主によるFOCUSTAR（フォーカスター）の評価を受け付けるものである。 Specifically, the advertiser evaluates FOCUSTAR (focus tar) according to the effect of the diffusion of advertising information of FOCUSTAR (focus tar).
The evaluation reception unit receives an evaluation of FOCUSTAR (focuser) by the advertiser.
また、FOCUSTAR（フォーカスター）は、広告主の広告方法、FOCUSTAR（フォーカスター）の使用料金の広告主の支払い状況などに応じて、広告主を評価する。評価受付部は、FOCUSTAR（フォーカスター）による広告主の評価を受け付けるものである。 In addition, the FOCUSTAR (focus ter) evaluates the advertiser according to the advertiser's advertising method, the advertiser's payment status of the usage fee of the FOCUSTAR (focus ter), and the like. The evaluation receiving unit receives an advertiser's evaluation by FOCUSTAR (Focus Star).
１、５０     広告情報拡散システム
１０、１００   ユーザ端末装置
２０、２００   プラットホーム
２１、２１０   記憶部
２２   ユーザ情報提供部
２３、２３０   選択受付部
２４ 、２４０  広告情報提供部
２５   評価受付部
２６、２６０   報酬通知部
２２０　情報提供部
３０、３００   広告主端末装置 1, 50 Advertising information diffusion system 10, 100 User terminal device 20, 200 Platform 21, 210 Storage unit 22 User information providing unit 23, 230 Selection receiving unit 24, 240 Advertising information providing unit 25 Evaluation receiving unit 26, 260 Reward notification unit 220 Information providing unit 30, 300 Advertiser terminal device

Claims (13)

  1. 　任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザが、ユーザ端末装置を用いてユーザ登録を行い、
    　前記ユーザ端末装置を用いて登録されたユーザの情報を記憶部に記憶し、
    　予め記憶された前記ユーザの情報を広告主の広告主端末装置に表示し、前記広告主が、前記ユーザの中から少なくとも一人のユーザを選択し、
    　前記広告主が選択した前記ユーザのユーザ端末装置に対して、前記ユーザに拡散を依頼する前記広告主の広告情報を提供し、
    　前記ユーザが、前記投稿手段を用いて前記広告情報を拡散する広告情報拡散方法。     A user who has an account of a posting means that accepts and posts a posting of arbitrary information performs user registration using a user terminal device,
    Storing user information registered using the user terminal device in a storage unit;
    Displaying the information of the user stored in advance on the advertiser terminal device of the advertiser, and the advertiser selects at least one user from the users;
    Providing the advertiser's advertising information for requesting the user to spread to the user terminal device of the user selected by the advertiser;
    An advertisement information diffusion method in which the user diffuses the advertisement information using the posting means.
  2. 広告の拡散を希望する広告主が、広告主端末装置を用いて広告主登録を行い、広告主端末装置を用いて登録された広告主の情報を記憶部に記憶し、予め記憶された広告主の情報をユーザのユーザ端末装置に表示し、ユーザが、広告主の中から少なくとも一人の広告主を選択し、
    広告主は、自己を選択したユーザの中から広告を拡散して欲しい少なくても一人のユーザを選択し、広告主が選択したユーザのユーザ端末装置に対して、ユーザに拡散を依頼する広告主の広告情報を提供し、ユーザが、投稿手段を用いて広告情報を拡散する請求項１記載の広告情報拡散方法。     An advertiser who wishes to spread advertisements performs advertiser registration using the advertiser terminal device, stores the advertiser information registered using the advertiser terminal device in the storage unit, and stores the advertiser stored in advance. Is displayed on the user terminal device of the user, and the user selects at least one advertiser from the advertisers,
    The advertiser selects at least one user who wants to spread the advertisement from among the users who have selected himself, and requests the user to spread the user terminal device of the user selected by the advertiser. The advertisement information diffusion method according to claim 1, wherein the advertisement information is provided, and the user diffuses the advertisement information using a posting means.
  3. 　前記広告主が前記広告主端末装置に設定入力した検索条件に基づいて又は前記ユーザが前記ユーザ端末装置に設定入力した検索条件に基づいて、前記記憶部に記憶された複数の前記ユーザ又は前記広告主の情報の中から前記検索条件に合致するユーザ又は前記広告主の情報を抽出し、
    　該抽出したユーザの情報又は前記広告主の情報を前記広告主端末装置又は前記ユーザ端末装置に表示する請求項１または２記載の広告情報拡散方法。     The plurality of users or the advertisements stored in the storage unit based on search conditions set and input by the advertiser to the advertiser terminal device or based on search conditions set and input by the user to the user terminal device Extract user or advertiser information that matches the search criteria from the main information,
    The advertisement information diffusion method according to claim 1 or 2, wherein the extracted user information or the advertiser information is displayed on the advertiser terminal device or the user terminal device.
  4. 　前記広告主端末装置において、前記ユーザの情報として、前記ユーザがアカウントを有する前記投稿手段を介して前記ユーザに関連付けられた他のユーザの人数を表示する請求項１から３いずれか１項記載の広告情報拡散方法。 The said advertiser terminal device WHEREIN: The number of the other users linked | related with the said user through the said posting means in which the said user has an account is displayed as the said user's information. Advertising information diffusion method.
  5. 　前記広告主が、前記広告主端末装置において、前記広告情報の拡散を行う前記投稿手段の種類を選択し、
    　前記ユーザが、前記広告主により選択された投稿手段を用いて前記広告情報の拡散を行う請求項１から４いずれか１項記載の広告情報拡散方法。     The advertiser selects the type of the posting means for spreading the advertising information in the advertiser terminal device,
    5. The advertisement information diffusion method according to claim 1, wherein the user diffuses the advertisement information using a posting unit selected by the advertiser.
  6. 　前記ユーザが、前記ユーザ端末装置において、複数の前記広告主の広告情報の中から少なくとも１つの広告情報を選択する請求項１から５いずれか１項記載の広告情報拡散方法。 The advertisement information diffusion method according to any one of claims 1 to 5, wherein the user selects at least one advertisement information from a plurality of advertisement information of the advertiser in the user terminal device.
  7. 　前記広告主が、前記広告主端末装置を用いて、前記広告主に選択されたユーザの評価を行う請求項１から６いずれか１項記載の広告情報拡散方法。 The advertising information diffusion method according to any one of claims 1 to 6, wherein the advertiser uses the advertiser terminal device to evaluate a user selected by the advertiser.
  8. 　前記ユーザが、前記ユーザ端末装置を用いて、前記ユーザを選択した広告主の評価を行う請求項１から７いずれか１項記載の広告情報拡散方法。 The advertising information diffusion method according to any one of claims 1 to 7, wherein the user uses the user terminal device to evaluate an advertiser who has selected the user.
  9. 　前記広告主に選択されたユーザのユーザ端末装置に対して報酬が得られたことを通知する請求項１から８いずれか１項記載の広告情報拡散方法。 The advertisement information spreading method according to any one of claims 1 to 8, wherein the advertiser is notified that a reward has been obtained for the user terminal device of the user selected.
  10. 　任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けるユーザ端末装置と、
    　前記ユーザ端末装置を用いて登録されたユーザの情報を記憶する記憶部、前記記憶部に予め記憶された少なくとも一人の前記ユーザの情報を広告主に提供するユーザ情報提供部、前記広告主に提供された前記ユーザの中から少なくとも一人のユーザの前記広告主による選択を受け付ける選択受付部および前記広告主により選択された前記ユーザのユーザ端末装置に対して、前記ユーザに拡散を依頼する前記広告主の広告情報を提供する広告情報提供部を有する広告情報提供装置と、
    　前記広告情報提供装置から前記広告主に提供された前記ユーザの情報を表示し、前記ユーザの中から少なくとも一人のユーザの前記広告主による選択を受け付け、該選択されたユーザの情報を前記広告情報提供装置に送信する広告主端末装置とを備えた広告情報拡散システム。     A user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts posts of arbitrary information;
    A storage unit for storing information on users registered using the user terminal device, a user information providing unit for providing information on at least one user stored in advance in the storage unit to the advertiser, and providing to the advertiser The selection accepting unit that accepts selection by the advertiser of at least one user from the users who have been selected, and the advertiser that requests the user to spread to the user terminal device of the user selected by the advertiser An advertisement information providing device having an advertisement information providing unit for providing the advertisement information of
    The user information provided to the advertiser from the advertisement information providing device is displayed, selection by the advertiser of at least one user among the users is accepted, and the information of the selected user is displayed as the advertisement information. An advertising information diffusion system comprising an advertiser terminal device that transmits to a providing device.
  11. 任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けるユーザ端末装置と、広告の拡散をユーザに依頼したい広告主の登録を受け付ける広告主端末装置と、
    前記ユーザ端末装置を用いて登録されたユーザの情報と前記広告主端末装置を用いて登録された広告主の情報を記憶する記憶部、
    前記記憶部に記憶された少なくとも一人の広告主の情報をユーザに提供する情報提供部、
    前記ユーザに提供された広告主の中から少なくとも一人の広告主のユーザによる選択と自己の選択をしたユーザの中から広告情報を拡散して欲しい少なくても一人のユーザの広告主による選択を受け付ける選択受付部および広告主により選択されたユーザのユーザ端末装置に対して、ユーザに拡散を依頼する広告主の広告情報を提供する広告情報提供部とを備え広告情報拡散システム。　     A user terminal device that accepts registration of a user who has an account of a posting means for accepting and posting any information; an advertiser terminal device that accepts registration of an advertiser who wants to ask the user to spread advertisement;
    A storage unit that stores user information registered using the user terminal device and advertiser information registered using the advertiser terminal device;
    An information providing unit for providing information of at least one advertiser stored in the storage unit to a user;
    Accept at least one user selected by the advertiser who wants to spread the advertising information among the users selected by the user of at least one advertiser from among the advertisers provided to the user and self-selected. An advertisement information diffusion system comprising: an advertisement information providing unit that provides advertisement information of an advertiser who requests a user to spread to a user terminal device of a user selected by the selection receiving unit and the advertiser.
  12. 任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けて記憶する記憶部と、
    　前記記憶部に予め記憶された少なくとも一人の前記ユーザの情報を広告主に提供するユーザ情報提供部と、
    　前記広告主に提供された前記ユーザの中から少なくとも一人のユーザの前記広告主による選択を受け付ける選択受付部と、
    　前記広告主により選択された前記ユーザに対して、前記ユーザに拡散を依頼する前記広告主の広告情報を提供する広告情報提供部とを備えた広告情報提供装置。     A storage unit that accepts and stores registration of a user who has an account of a posting means that accepts and posts posts of arbitrary information;
    A user information providing unit that provides advertisers with information of at least one user stored in advance in the storage unit;
    A selection receiving unit that receives selection by the advertiser of at least one user from among the users provided to the advertiser;
    An advertisement information providing apparatus comprising: an advertisement information providing unit that provides advertisement information of the advertiser who requests the user to spread to the user selected by the advertiser.
  13. 任意の情報の投稿を受け付けて掲載する投稿手段のアカウントを有するユーザの登録を受け付けるユーザ端末装置と、広告の拡散をユーザに依頼したい広告主の登録を受け付ける広告主端末装置と、前記ユーザ端末装置を用いて登録されたユーザの情報と前記広告主端末装置を用いて登録された広告主の情報を記憶する記憶部、
    前記記憶部に記憶された少なくとも一人の広告主の情報をユーザに提供する情報提供部、
    ユーザに提供された広告主の中から少なくとも一人の広告主のユーザによる選択と自己を選択したユーザの中から広告情報を拡散して欲しい少なくても一人のユーザの広告主による選択を受け付ける選択受付部および広告主により選択されたユーザのユーザ端末装置に対して、ユーザに拡散を依頼する広告主の広告情報を提供する広告情報提供部とを備えた広告情報提供装置。     A user terminal device that accepts registration of a user who has an account of a posting means that accepts and posts posts of arbitrary information, an advertiser terminal device that accepts registration of an advertiser who wants to request the user to spread advertisements, and the user terminal device A storage unit for storing user information registered using the advertiser information and advertiser information registered using the advertiser terminal device;
    An information providing unit for providing information of at least one advertiser stored in the storage unit to a user;
    Selection acceptance that accepts selection by at least one advertiser from among the advertisers provided to the user and selection by the advertiser of at least one user who wants to spread advertisement information from users who have selected themselves An advertisement information providing apparatus comprising: an advertisement information providing unit that provides advertisement information of an advertiser who requests the user to spread with respect to the user terminal device of the user selected by the user and the advertiser.
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