WO2019128528A1

WO2019128528A1 - Information display method and apparatus, and electronic device

Info

Publication number: WO2019128528A1
Application number: PCT/CN2018/116098
Authority: WO
Inventors: 冶秀刚
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2017-12-29
Filing date: 2018-11-19
Publication date: 2019-07-04
Also published as: CN112231611A; CN108280144B; TW201931166A; CN108280144A

Abstract

An information display method and apparatus, and an electronic device. Said method comprises: determining a target display mode for target information selected by a user (S102); when the target display mode is an augmented reality (AR) mode, acquiring a target visualization file generated on the basis of the target information and the AR technology (S104); and playing back the target visualization file to the user, so as to display the target information to the user (S106).

Description

Information display method, device and electronic device

Technical field

The present application relates to the field of information technology, and more particularly to an information display method, apparatus, and electronic device.

Background technique

At present, the display of product information on the Internet is usually implemented by means of H5. For example, for Internet insurance products, the H5 page is usually used to list the terms of the insurance products involved in the liability and obligation, the insurance product protection plan and the insurance product claims process. The user can only drag the page up and down. Reading relevant information makes the information introduction (or presentation) very unintuitive.

Therefore, a method of information display is needed to overcome the above technical problems.

Summary of the invention

The purpose of the application is to provide a method, a device and an electronic device for displaying information, which can intuitively display information and improve the novelty and interest of information display.

To solve the above technical problem, the embodiment of the present application is implemented as follows:

In the first aspect, a method for displaying information is provided, including:

Determining the target presentation method of the target information selected by the user;

Obtaining a target visualization file generated based on the target information and the AR technology when the target presentation mode is the augmented reality AR mode;

The target visualization is played to the user to present the information to the user.

In a second aspect, an information display apparatus is provided, including:

Determining a unit to determine a target display manner in which the user selects the target information;

Obtaining, when the target presentation mode is the augmented reality AR mode, acquiring a target visualization file generated based on the target information and the AR technology;

a playback unit that plays the target visualization to the user to present the target information to the user.

In a third aspect, an electronic device is provided, including:

Processor;

A memory arranged to store computer executable instructions that, when executed, use the processor to perform the following operations:

The target visualization is played to the user to present the target information to the user.

In a fourth aspect, a computer readable medium storing one or more programs, the one or more programs causing the electronic device to be executed when executed by an electronic device including a plurality of applications Do the following:

The technical solution provided by the embodiment of the present application can be seen that, when the display mode of the target information selected by the user is the augmented reality AR mode, the embodiment obtains and plays the target visualization file generated by the target information and the AR technology to the user. By presenting the target information to the user, and displaying the information to the user by playing the target visualization file generated based on the information and the AR technology to the user, the user can understand the information more intuitively, and make the information display more novel and interesting. .

DRAWINGS

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings to be used in the embodiments or the prior art description will be briefly described below. Obviously, the drawings in the following description are only It is a few embodiments described in the present application, and other drawings can be obtained from those skilled in the art without any inventive labor.

FIG. 1 is a schematic flowchart of a method of information display according to an embodiment of the present application.

2 is a schematic flow chart of an information display method according to an embodiment of the present application.

FIG. 3 is a schematic flowchart of an information display method according to another embodiment of the present application.

FIG. 4 is a structural block diagram of an electronic device according to an embodiment of the present application.

FIG. 5 is a schematic structural diagram of an information display apparatus according to an embodiment of the present application.

Detailed ways

The technical solutions in the embodiments of the present application are clearly and completely described in the following, in which the technical solutions in the embodiments of the present application are clearly and completely described. The embodiments are only a part of the embodiments of the present application, and not all of them. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present application without departing from the inventive scope shall fall within the scope of the application.

1 is a flow chart of a method of information presentation in accordance with one embodiment of the present application. The method of Figure 1 is performed by an information display device. It should be understood that the solution of the embodiments of the present application can be applied to the display of information related to insurance products. It is of course not excluded to apply the method of the embodiment of the present application to the display of other information, such as the display of other product-related information other than the insurance product.

As shown in FIG. 1, at S102, a target presentation manner of the target information selected by the user is determined.

Optionally, in some embodiments, when the user accesses information through the Internet, the user may be provided with multiple display manners, for example, may include an H5 manner display and an Augmented Reality (AR) manner display, and is determined based on the user's selection. The way the user chooses to display the goal.

Alternatively, as an example, the target information is information related to the target product. The target product may be, for example, a wealth management product, an insurance product, a daily necessities, or the like. The information related to the target product may be information that is included in the target product, or information obtained by comparing the target product with other products, where the information obtained by comparing the target product with other products may be, for example, the superior information and disadvantage of the target product. Information and the right people, etc.

Optionally, in some embodiments, the user can log in to the service platform to view information in the service platform. The service platform here may be any platform capable of providing services for users. The service platform may be in the form of an application (Application, APP), and the APP may be installed on the terminal device, and the terminal device may be, for example, an AR-enabled mobile phone or a computer. , pad, and so on.

Specifically, in some embodiments, the user can log in to the service platform by means of password, fingerprint authentication, or SMS authentication. For example, after the user logs in through the password, after the user enters the password on the login interface of the service platform, the service platform verifies whether the password input by the user is consistent with the password entered when the user registers with the service platform. If they are consistent, the user is allowed to log in to the service platform, otherwise the user is denied access to the service platform. Or the user uses the fingerprint authentication login as an example. After the user inputs the fingerprint information on the login interface of the service platform, the service platform verifies whether the fingerprint information input by the user on the login interface is consistent with the fingerprint information entered by the user when the service platform is registered. If they are consistent, the user is allowed to log in to the service platform; otherwise, the user is denied access to the service platform.

Further, in the case that the user logs in to the service platform through fingerprint authentication or face authentication, the fingerprint image template or the face image template may be updated by using the fingerprint image or the face image collected during the authentication after each authentication is passed. . Thereby, the fingerprint image template or the face image template can be made to reflect the latest biometric features of the user to the greatest extent, and the prevention and control performance against malicious attacks can be improved.

At S104, when the target presentation mode is the augmented reality AR mode, the target visualization file generated based on the target information and the AR technology is acquired.

Optionally, in some embodiments, acquiring the target visualization file generated based on the target information and the AR technology comprises: sending a download request to the server, the download request is used to request to download the target visualization file, and the server is used to A visualization based on information and AR technology is stored to receive target visualizations from server feedback. In other words, the target visualization can be downloaded from the server.

For example, the target information is information related to insurance products. Professional AR content creation companies can hire insurance products experts or operators to interpret the contents of insurance products, extract key information of insurance products and analyze insurance products. Characteristic information. The key information of the insurance product may include, for example, an exemption clause, a premium, a guarantee amount, a guarantee period, and the like involved in an insurance product. The analysis of the characteristic information of the insurance product may include, for example, an insurance product and other insurance products. What are the advantages of the ratio, what is the disadvantage, and what kind of person is suitable for the insurance product. These professional AR content creation companies then create visualizations based on the key information and feature information of the insurance products and AR technology, and upload them to the server for subsequent downloads by the terminal equipment in need. Interpretation of insurance products by experts or operators can prevent the clauses in insurance products from being difficult to understand due to lengthy texts and lowering the purchase threshold of insurance products.

Or, the target information is information related to wealth management products. The professional AR content creation company can hire wealth management product experts to interpret the wealth management products, extract the key information of the wealth management products and analyze the characteristics of the wealth management products. The key information of the wealth management product may include, for example, a minimum purchase amount, a minimum purchase period, an annualization rate and the like in a wealth management product, and the analysis of the characteristic information of the wealth management product may include, for example, a wealth management product and other wealth management products. What is the advantage, what is the disadvantage, and what kind of person is suitable for the purchase of this wealth management product. After that, these professional AR content creation companies create visualization files based on the key information and feature information of the wealth management products and AR technology, and upload them to the server for subsequent downloading by the terminal equipment in need. Interpretation of wealth management products by financial experts can prevent users from purchasing inappropriate wealth management products and improve the user experience.

Alternatively, as an example, the target information is information related to the target product. When a visualization file generated based on information and AR technology is stored on the server, the visualization can be set. For example, when the target product is an insurance product, the visualization can be set based on the type of insurance company and insurance product that provides the insurance product. The server stores the corresponding relationship between the identifier of the visualization file and the insurance company and the insurance product when the storage file is stored. When the terminal device downloads the target visualization file, the server searches according to the insurance company and the insurance product type information carried in the download request. Go to the relevant identifier, and find the target visualization file according to the found identifier, and then send the found target visualization file to the terminal device that needs to be downloaded.

For example, insurance companies including China Life Insurance Company and China Ping An Insurance Company, the types of insurance products including personal accident insurance, sickness insurance and family property insurance, for example, based on information on personal accident insurance of China Life Insurance Company The identifier of the generated visualization file is 111, the identifier of the visualization file generated based on the relevant information of the life insurance company of China Life Insurance Company is 112, and the identifier of the visualization file generated based on the relevant information of the family life insurance of the China Life Insurance Company is 113. The identification file of the visualization file generated based on the relevant information of China Ping An Insurance Company and personal accident insurance is 211. The identifier of the visualization file generated based on the relevant information of China Ping An Insurance Company's disease insurance is 212, based on the family property of Ping An Insurance Company of China. The identification of the visualization generated by the insurance related information is 213. When the terminal device needs to obtain the relevant information of the personal accident insurance of the Ping An Insurance Company in the AR mode, the terminal device sends a download request to the server, and the download request carries information for indicating the Ping An Insurance Company of China and the personal accident insurance, the server According to the information in the download request, the identifier of the visualization file that the terminal device needs to download is 211, and the visualization file that the terminal device needs to download is queried according to the identifier 211, and is transmitted to the terminal device.

Optionally, in some embodiments, the acquiring the target visualization file generated based on the target information and the AR technology comprises: acquiring the target information; generating the target locally based on the target information and the AR technology Visualization file.

For example, if the target information is information related to a piece of daily necessities, the obtaining target information may be obtaining price information, size information, color information, material information, production date information, warranty period information, and the piece of the daily necessities. Information on the advantages, disadvantages, and applicable groups of household items compared to other life users. The target visualization is then generated locally based on the acquired information and AR technology.

At S106, the target visualization is played to the user to present the target information to the user.

Optionally, in some embodiments, the target visualization is a target AR video or a target AR graphic.

Specifically, in some embodiments, the target visualization file is a target AR video, and the target AR video includes a 3-dimensional (D) virtual character generated based on the target information and a sound associated with the 3D virtual character. The 3D avatar tells the target information by the sound associated with the 3D avatar.

For example, if the target information is information related to the insurance product, the 3D character in the AR video tells the information related to the insurance product when the target AR video is played. For example, information about the premiums, insured amounts, and coverage periods of an insurance product, and the interpretation of the exemption clauses involved in insurance products, is easy to understand the exemption clause, and describes the insurance product relative to other insurance products. Advantages, disadvantages, and applicable populations. Thereby, the display of the information related to the insurance product can be made more intuitive, more novel and interesting.

Alternatively, as an example, the 3D virtual characters in the AR video generated based on different information are different, thereby increasing the interest of information display.

Specifically, in other embodiments, the target visualization file is a target AR graphic; wherein playing the target visualization file to the user comprises: detecting an operation of the terminal device for the user to play the target visualization file; and based on the user for the terminal The operation of the device plays the target AR graphic to the user.

For example, the target AR graphic is a large image similar to a semicircle. In the process of playing the target AR graphic, the user can control the current playing screen by shaking the terminal device (for example, shaking the terminal device left and right or shaking the terminal device back and forth). The position of the displayed target AR image, from which the different content displayed on the target AR graphic can be seen. This display method can increase interaction with users and increase user interest in purchasing.

Alternatively, as an example, the sensitivity of the terminal device to play the AR graphics may be preset. For example, setting a correspondence between the distance that the user translates the terminal device to the left and right by shaking and the number of pixels that the AR graphic played on the current playback screen needs to move along the user's shaking direction, by detecting the moving distance of the terminal device and the corresponding relationship described above. , to determine the number of pixels in which the AR pattern moves in the direction in which the terminal device is shaken. That is, by detecting the moving distance of the terminal device, it is possible to determine which part of the AR graphic needs to be played (or displayed) on the current playback screen.

Optionally, in some embodiments, the target information is information related to the insurance product, and the information carried on the target AR graphic is information related to the process related to the insurance product. For example, information related to the insurance process related to insurance products, and information related to the claims process of insurance products. Or it can be understood that the target AR graphic actually includes graphics related to the processes involved in the insurance product. For example, the target AR graphic includes an insurance flow chart, a claim flow chart, and the like.

2 is a flow chart of a method of information presentation in accordance with an embodiment of the present application. The method of Figure 2 is performed by an information display device.

As shown in FIG. 2, at S202, the introduction material information of the insurance product is analyzed.

Specifically, in S202, the introductory material information of the insurance product may be analyzed by the insurance product expert or the operator to obtain the introductory material information for the insurance product, or the terminal device may extract the insurance product information and the different insurance products. The material information is obtained by comparing the methods.

At S204, an AR video or graphic is generated based on the introduction material information and the AR technology.

Alternatively, the AR video is similar to the 3D characters in explaining the features and advantages of the insurance product, and the graphics are similar to a semi-circular large image.

At S206, it is determined that the user needs to view the insurance product related information, and the display mode selected by the user is the AR mode.

At S208, the AR play interface is popped up, and the AR video or graphic is played on the popped AR play interface.

Optionally, the AR playback interface is similar to the camera interface that is currently popped up when the mobile phone is photographed.

3 is a flow chart of a method of information presentation in accordance with another embodiment of the present application. The method of Figure 3 is performed by an information display device.

As shown in FIG. 3, at S302, it is determined that the user needs to view the insurance product related information, and the display mode selected by the user is the AR mode.

At S304, the AR video or graphics generated based on the insurance product related information and the AR technology are downloaded from the server.

Alternatively, the AR video or graphics stored on the server can be produced by a professional AR video or graphics production company and uploaded to the server. The manner of storing the AR video or the graphics on the server may be the same as the manner in which the server in the method shown in FIG. 1 stores the target visualization file. To avoid repetition, details are not described herein again.

At S306, an AR play interface is popped up, and an AR video or graphic is played on the popped AR play interface.

It should be noted that, although the method shown in FIG. 2 and FIG. 3 is described by taking the target information as information related to the insurance product as an example, the target information in the embodiment of the present application is not limited thereto.

The method of information presentation according to an embodiment of the present application is described in detail above with reference to FIGS. 1 through 3. An electronic device according to an embodiment of the present application will be described in detail below with reference to FIG. Referring to FIG. 4, at the hardware level, the electronic device includes a processor, optionally including an internal bus, a network interface, and a memory. The memory may include a memory, such as a high-speed random access memory (RAM), and may also include a non-volatile memory, such as at least one disk memory. Of course, the electronic device may also include hardware required for other services.

The processor, network interface, and memory can be interconnected by an internal bus, which can be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, or an extended industry standard. Extended Industry Standard Architecture (EISA) bus, etc. The bus can be divided into an address bus, a data bus, a control bus, and the like. For ease of representation, only one double-headed arrow is shown in Figure 4, but it does not mean that there is only one bus or one type of bus.

Memory for storing programs. In particular, the program can include program code, the program code including computer operating instructions. The memory can include both memory and non-volatile memory and provides instructions and data to the processor.

The processor reads the corresponding computer program from the non-volatile memory into the memory and then runs to form an information sharing device at a logical level. The processor executes the program stored in the memory and is specifically used to perform the following operations:

The method performed by the information sharing apparatus disclosed in the embodiment shown in FIG. 1 and FIG. 2 of the present application may be applied to a processor or implemented by a processor. The processor may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method may be completed by an integrated logic circuit of hardware in a processor or an instruction in a form of software. The above processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc.; or may be a digital signal processor (DSP), dedicated integration. Application Specific Integrated Circuit (ASIC), Field-Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware component. The methods, steps, and logical block diagrams disclosed in the embodiments of the present application can be implemented or executed. The general purpose processor may be a microprocessor or the processor or any conventional processor or the like. The steps of the method disclosed in the embodiments of the present application may be directly implemented by the hardware decoding processor, or may be performed by a combination of hardware and software modules in the decoding processor. The software module can be located in a conventional storage medium such as random access memory, flash memory, read only memory, programmable read only memory or electrically erasable programmable memory, registers, and the like. The storage medium is located in the memory, and the processor reads the information in the memory and combines the hardware to complete the steps of the above method.

The electronic device can also perform the functions of the embodiment shown in FIG. 2 and FIG. 3, and implement the functions of the information display device in the embodiment shown in FIG. 2 and FIG.

Of course, in addition to the software implementation, the electronic device of the present application does not exclude other implementation manners, such as a logic device or a combination of software and hardware, etc., that is, the execution body of the following processing flow is not limited to each logical unit. It can also be hardware or logic.

The embodiment of the present application further provides a computer readable storage medium storing one or more programs, the one or more programs including instructions that are executed by an electronic device including a plurality of applications The electronic device can be configured to perform the method of the embodiment shown in FIG. 1 and FIG. 2, and is specifically configured to perform the following methods:

FIG. 5 is a schematic structural diagram of an information display apparatus according to an embodiment of the present application. Referring to FIG. 5, in a software implementation, the information display apparatus 500 may include: a determining unit 501, an obtaining unit 502, and a playing unit 503, where

The determining unit 501 determines a target display manner of the target information selected by the user;

The obtaining unit 502 is configured to acquire a target visualization file generated based on the target information and the AR technology when the target presentation mode is the augmented reality AR mode;

The playing unit 503 plays the target visualization file to the user to present the target information to the user.

According to the information sharing apparatus of the embodiment of the present application, when the display mode of the target information selected by the user is the augmented reality AR mode, the target visualization file generated based on the target information and the AR technology is acquired and played to the user to display the target information to the user. By displaying information based on the information and the target visualization file generated by the AR technology to the user, the user can display the information more intuitively, so that the information display is more novel and interesting.

Optionally, as an embodiment, the acquiring unit 502:

Sending a download request to the server, the download request is for requesting to download the target visualization file, and the server is configured to store a visualization file generated based on the information and the AR technology;

The target visualization from the server feedback is received.

Optionally, as an embodiment, the acquiring unit 502:

Obtaining the target information;

The target visualization file is generated locally based on the target information and the AR technology.

Optionally, as an embodiment, the target visualization file is a target AR video or a target AR graphic.

Optionally, as an embodiment, the target visualization file is a target AR video, where the target AR video includes a 3-dimensional virtual character generated based on the target information and a sound associated with the 3-dimensional virtual character. And the 3-dimensional virtual character tells the target information by the sound associated with the 3-dimensional virtual character.

This makes the display of information more intuitive, more novel and interesting.

Optionally, as an embodiment, the target visualization file is a target AR graphic;

The playing unit 503:

Detecting an operation of the user for a terminal device to play the target visualization file;

The target AR graphic is played to the user based on an operation of the user for the terminal device.

This can increase interaction with the user and provide the user with an interest in the information.

Optionally, as an embodiment, the target information is information related to the target product.

Optionally, as an embodiment, the target product is an insurance product.

The information display device 500 can also perform the functions of the embodiment shown in FIG. 1 to FIG. 3 and implement the functions of the information display device in the embodiment shown in FIG. 1 to FIG. 3. The embodiments of the present application are not described herein again.

In summary, the above description is only the preferred embodiment of the present application, and is not intended to limit the scope of the present application. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of this application are intended to be included within the scope of the present application.

The system, device, module or unit illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product having a certain function. A typical implementation device is a computer. Specifically, the computer can be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or A combination of any of these devices.

Computer readable media includes both permanent and non-persistent, removable and non-removable media. Information storage can be implemented by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves.

It is also to be understood that the terms "comprises" or "comprising" or "comprising" or any other variations are intended to encompass a non-exclusive inclusion, such that a process, method, article, Other elements not explicitly listed, or elements that are inherent to such a process, method, commodity, or equipment. An element defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device including the element.

The various embodiments in the specification are described in a progressive manner, and the same or similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment.

Claims

An information display method, including:

Determining the target presentation method of the target information selected by the user;

Obtaining a target visualization file generated based on the target information and the AR technology when the target presentation mode is the augmented reality AR mode;

The target visualization is played to the user to present the target information to the user.
The method according to claim 1, wherein the obtaining a target visualization file generated based on the target information and the AR technology comprises:

Sending a download request to the server, the download request is for requesting to download the target visualization file, and the server is configured to store a visualization file generated based on the information and the AR technology;

The target visualization from the server feedback is received.
The method according to claim 1, wherein the obtaining a target visualization file generated based on the target information and the AR technology comprises:

Obtaining the target information;

The target visualization file is generated locally based on the target information and the AR technology.
The method according to any one of claims 1 to 3, wherein the target visualization file is a target AR video or a target AR graphic.
The method according to claim 4, wherein the target visualization file is a target AR video, and the target AR video includes a 3-dimensional virtual character generated based on the target information and a sound associated with the 3-dimensional virtual character, The 3-dimensional virtual character tells the target information by the sound associated with the 3-dimensional virtual character.
The method according to claim 4, wherein the target visualization file is a target AR graphic;

The playing the target visualization file to the user includes:

Detecting an operation of the user for a terminal device for playing the target visualization file;

The target AR graphic is played to the user based on an operation of the user for the terminal device.
The method according to any one of claims 1 to 6, wherein the target information is information related to a target product.
The method of claim 7 wherein the target product is an insurance product.
An information display device comprising:

Determining a unit to determine a target display manner of the target information selected by the user;

Obtaining, when the target presentation mode is the augmented reality AR mode, acquiring a target visualization file generated based on the target information and the AR technology;

a playing unit that plays the target visualization to the user to present the target information to the user.
An electronic device comprising:

Processor;

A memory arranged to store computer executable instructions that, when executed, use the processor to perform the following operations:

Determining the target display mode of the user-selected and target information;

Obtaining a target visualization file generated based on the target information and the AR technology when the target presentation mode is the augmented reality AR mode;

The target visualization is played to the user to present the target information to the user.
A computer readable medium storing one or more programs, the one or more programs, when executed by an electronic device comprising a plurality of applications, causing the electronic device to:

Determining the target presentation method of the target information selected by the user;

Obtaining a target visualization file generated based on the target information and the AR technology when the target presentation mode is the augmented reality AR mode;

The target visualization is played to the user to present the target information to the user.