WO2019095914A1

WO2019095914A1 - Bullet screen display method and apparatus

Info

Publication number: WO2019095914A1
Application number: PCT/CN2018/110463
Authority: WO
Inventors: 吴艺; 王海新; 李文博
Original assignee: 优酷网络技术（北京）有限公司
Priority date: 2017-11-14
Filing date: 2018-10-16
Publication date: 2019-05-23
Also published as: CN107948708B; CN107948708A; TW201919406A

Abstract

The present invention relates to a bullet screen display method and apparatus. The method comprises: when a bullet screen starts, determining key information from the bullet screen; highlighting the key information. In the present invention, when the bullet screen starts, the key information is determined from the bullet screen, and the key information is highlighted, so as to help a user to rapidly find bullet screen content of interest during bullet screen playback, thereby preventing the user from missing the bullet screen content of interest.

Description

Barrage display method and device

Technical field

The present disclosure relates to the field of terminal equipment technologies, and in particular, to a barrage display method and apparatus.

Background technique

In the process of watching a video through a client or a webpage, a user often opens a barrage to view the barrage issued by other users. Due to the large number of barrage of some videos or the faster playback speed of the barrage, it is difficult for the user to view all the barrage contents displayed on the interface in time and in the process of playing the barrage, which makes it easy for the user to miss the content of the barrage of interest. Unable to meet the needs of users.

Summary of the invention

In view of this, the present disclosure proposes a barrage display method and apparatus.

According to an aspect of the present disclosure, a barrage display method is provided, the method being used for a terminal device, the method comprising:

In the case of the opening of the barrage, key information is determined from the barrage;

Highlight the key information.

In a possible implementation manner, the key information includes one or more of the following:

Key words in the barrage;

a barrage containing keywords;

The user's attention to the user's attention to the barrage.

In a possible implementation manner, the keyword includes one or more of the following:

The name of the person the target user is interested in;

The name of the character played by the person concerned by the target user;

a name of a person whose relevance to the target user is greater than a first threshold;

The keyword set by the target user.

In one possible implementation, the key information is highlighted, including:

In the case where the key information includes the name of the person concerned by the target user or the name of the character played by the person concerned by the target user, the avatar of the person is added to the barrage corresponding to the key information.

In one possible implementation, the key information is highlighted, including:

In the case that the key information includes a barrage published by a user concerned by the target user, the avatar of the user of interest is added to the key information.

In one possible implementation, the key information is highlighted, including:

The key information is highlighted in one or more of bold, enlarged, highlighted, and bordered.

According to another aspect of the present disclosure, a barrage display apparatus is provided, the apparatus comprising:

Determining a module for determining key information from the barrage when the barrage is open;

A prominent display module for highlighting the key information.

Key words in the barrage;

a barrage containing keywords;

The user's attention to the user's attention to the barrage.

The name of the person the target user is interested in;

The name of the character played by the person concerned by the target user;

The keyword set by the target user.

In a possible implementation manner, the prominent display module is used to:

In accordance with another aspect of the present disclosure, a barrage display apparatus is provided, comprising: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to perform the above method.

According to another aspect of the present disclosure, there is provided a non-transitory computer readable storage medium having stored thereon computer program instructions, wherein the computer program instructions are implemented by a processor to implement the above method.

The barrage display method and device of various aspects of the present disclosure can determine key information from the barrage in the case of opening the barrage, and highlight key information, thereby helping the user to quickly find out during the barrage playing process. Interested in the content of the barrage, to avoid users missing the content of the barrage of interest.

Further features and aspects of the present disclosure will become apparent from the following detailed description of exemplary embodiments.

DRAWINGS

The accompanying drawings, which are incorporated in FIG

FIG. 1 illustrates a flow chart of a barrage display method in accordance with an embodiment of the present disclosure.

FIG. 2 shows a schematic diagram of a bullet-screen display interface according to the related art.

FIG. 3 is a schematic diagram of adding an avatar of a person of interest to a target user in a barrage corresponding to key information in a barrage display method according to an embodiment of the present disclosure.

FIG. 4 is a schematic diagram of adding an avatar of a user that is of interest to a target user in a barrage corresponding to key information in a barrage display method according to an embodiment of the present disclosure.

FIG. 5 illustrates a schematic diagram of highlighting keywords in a barrage in a bolded and enlarged manner in a barrage display method according to an embodiment of the present disclosure.

FIG. 6 illustrates a schematic view of a barrage containing a keyword in an enlarged manner in a barrage display method according to an embodiment of the present disclosure.

FIG. 7 is a schematic diagram showing a barrage of a user's attention highlighted by a target user in a manner of adding a frame in a barrage display method according to an embodiment of the present disclosure.

FIG. 8 illustrates a block diagram of a barrage display device in accordance with an embodiment of the present disclosure.

FIG. 9 is a block diagram of an apparatus 800 for a barrage display, according to an exemplary embodiment.

Detailed ways

Various exemplary embodiments, features, and aspects of the present disclosure are described in detail below with reference to the drawings. The same reference numerals in the drawings denote the same or similar elements. Although the various aspects of the embodiments are illustrated in the drawings, the drawings are not necessarily drawn to scale unless otherwise indicated.

The word "exemplary" is used exclusively herein to mean "serving as an example, embodiment, or illustrative." Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or preferred.

In addition, numerous specific details are set forth in the Detailed Description of the <RTIgt; Those skilled in the art will appreciate that the present disclosure may be practiced without some specific details. In some instances, methods, means, components, and circuits that are well known to those skilled in the art are not described in detail.

FIG. 1 illustrates a flow chart of a barrage display method in accordance with an embodiment of the present disclosure. This method can be applied to terminal devices. The terminal device may be a mobile phone, a tablet computer, a vehicle terminal, an MP3 player, a VR (Virtual Reality) head display, a VR glasses, an AR (Augmented Reality) head display, an AR glasses, and an MR (Mixed Reality). , mixed display) any device such as head-mounted, MR glasses, HUD (Head Up Display) or smart TV, which has the function of displaying video, audio or other content related to human visual and auditory. As shown in FIG. 1, the method includes step S11 and step S12.

In step S11, key information is determined from the barrage with the barrage open.

The barrage in this embodiment may be a barrage displayed in an interface such as a video playing interface or an audio playing interface, which is not limited herein.

As an example of the present embodiment, a barrage button can be displayed in the interface, and key information can be determined from the barrage with the barrage button being turned on by the user.

In step S12, key information is highlighted.

In the embodiment, the key information is determined from the barrage when the barrage is opened, and the key information is highlighted, thereby helping the user to quickly find the content of the barrage of interest during the process of playing the barrage, thereby avoiding the user. Miss the content of the barrage of interest.

In a possible implementation manner, the key information may include one or more of the following: a keyword in the barrage; a barrage containing the keyword; and a barrage issued by the user concerned by the target user.

As an example of this implementation, the key information may include keywords in the barrage. The number of keywords may be one or more. For example, the keywords include “Ala Lei”, “Xie Mei” and “Lai Jie”. If a barrage is “Ala Lei is so smart and awesome”, then it can be determined that “Ala Lei” in the barrage is Key information, and can highlight the "Ala Lei" in the barrage.

This example highlights the keywords in the barrage by opening the barrage, which helps the user to quickly find the content of the barrage containing the keywords during the barrage playback, avoiding the user missing the barrage of interest. content.

As another example of this implementation, the key information may include a barrage containing keywords. For example, "Ala Lei", "Lai Mei" and "Lai Jie", if a barrage is "Ala Lei is so smart and awesome", then it can be determined that the barrage is a barrage containing keywords, thereby The barrage can be identified as key information and the barrage can be highlighted.

This example highlights the barrage containing the keyword by opening the barrage, which helps the user to quickly find the barrage content containing the keyword during the barrage playback process, preventing the user from missing the barrage of interest. content.

As another example of this implementation, the key information may include a barrage posted by the user of the target user's attention. In this example, the user information of the publisher of each barrage can be obtained, and based on the information of the publisher of each barrage, it can be determined whether there is a barrage published by the user concerned by the target user. If there is a barrage published by the user concerned by the target user, the barrage published by the user concerned by the target user is determined as key information, and the barrage published by the user concerned by the target user can be highlighted.

This example highlights the barrage published by the user concerned by the target user when the barrage is opened, thereby helping the user to quickly find the barrage posted by the user concerned during the barrage playback process, thereby avoiding the user's sense of missedness. The content of the barrage of interest.

As another example of this implementation, the key information may include keywords in the barrage and a barrage containing the keywords.

As another example of this implementation, the key information may include keywords in the barrage and a barrage posted by the user of the target user's attention.

As another example of this implementation, the key information may include a barrage containing the keywords and a barrage posted by the user of the target user's attention.

It should be noted that although the key information is described above in the above implementation manner, those skilled in the art can understand that the present disclosure is not limited thereto. In fact, users can flexibly set key information based on personal preferences and/or actual application scenarios.

In a possible implementation manner, the keyword may include one or more of the following: a name of a character that the target user pays attention to; a name of the character played by the target user's attention; and a correlation with the target user that is greater than a first threshold The name of the character; the keyword set by the target user.

As an example of this implementation, the keyword may include the name of the person the target user is following. Among them, one or more of the real name, stage name and nickname of the person concerned by the target user. For example, the target user's art name is “Ala Lei”, and the nicknames include “Laijie”, “Xiemei” and “Lielei”, then “Ala Lei”, “Laijie”, “Baimei” and “Bai” The buds are all identified as keywords.

As an example of this implementation, the keyword may include the name of the character starred by the person the target user is following. For example, the character that the target user pays attention to is star A, and the character starred by star A includes Gui Xiaotaro, and "Kuro Kotaro" can be identified as a keyword.

As an example of this implementation, the keyword may include the name of the person whose relevance to the target user is greater than the first threshold. In this example, the name of the person whose relevance to the target user is greater than the first threshold may be determined based on the user behavior data of the target user. The user behavior data of the target user may include data of the target user watching the video, data of the search video, data of the favorite video, data of the stepped video, data of the comment video, or data of the shared video.

For example, the N-person object with the most views of the target user may be determined according to the user behavior data of the target user, and the name of the N-person object with the most views of the target user may be determined as the correlation with the target user is greater than the first threshold. The name of the character. Where N is a positive integer. The number of times a target user views a certain character may be determined according to the number of videos of the person included in the video viewed by the target user. For example, if 60 of the videos watched by the target user include the character A, it can be determined that the target user views the character A 60 times.

For another example, the search term of the target user may be obtained from the user behavior data of the target user, and the name of the person corresponding to the search term whose search number is greater than the second threshold may be determined as the person whose relevance to the target user is greater than the first threshold. The name.

It should be noted that although the manner of determining the name of the person whose correlation with the target user is greater than the first threshold is described above in the above two examples, those skilled in the art can understand that the present disclosure should not be limited thereto. In fact, the user can flexibly set the manner of determining the name of the person whose relevance to the target user is greater than the first threshold according to personal preference and/or actual application scenario.

As an example of this implementation, the keywords may include keywords set by the target user. For example, the keywords set by the target user include "high energy ahead."

It should be noted that although the keywords are as described above in the above examples, those skilled in the art can understand that the present disclosure should not be limited thereto. In fact, the user can flexibly set the type of keyword according to personal preference and/or actual application scenario.

In a possible implementation manner, highlighting the key information may include: in the case that the key information includes the name of the person concerned by the target user or the name of the character played by the target user, the barrage corresponding to the key information Add the avatar of the person the target user is following.

As an example of the implementation manner, in a case where the key information includes the name of the person concerned by the target user or the name of the character played by the target user, the target user may be added in front of the character of the barrage corresponding to the key information. The avatar of the character.

FIG. 2 shows a schematic diagram of a bullet-screen display interface according to the related art. As shown in FIG. 2, in the related art, each barrage is displayed in the same display manner.

FIG. 3 is a schematic diagram of adding an avatar of a person of interest to a target user in a barrage corresponding to key information in a barrage display method according to an embodiment of the present disclosure. For example, the key information includes the name of the person concerned by the target user, and the names of the characters that the target user pays attention to include “Ala Lei”, “Laijie”, “Xiemei” and “Lielei”, and the barrage corresponding to the key information in FIG. 3 includes "Ala Lei is so smart and awesome." "Little detective Ala Lei ha ha ha ha ha" and "My bud sister IQ is really high." As shown in FIG. 3, the avatar of the person concerned by the target user can be added to the three bars.

In the case where the key information includes the name of the person concerned by the target user or the name of the character played by the target user, the avatar of the person concerned by the target user is added to the barrage corresponding to the key information, thereby Help the user to quickly find the name of the character of the character that the target user pays attention to or the name of the character played by the target user in the process of playing the barrage, to prevent the user from missing the content of the barrage of interest.

In a possible implementation manner, the key information is highlighted, including: adding the avatar of the user concerned by the target user to the key information in the case that the key information includes the user-published bullet.

As an example of the implementation, in a case where the key information includes a barrage issued by the user concerned by the target user, the avatar of the user concerned by the target user may be added before the character of the barrage corresponding to the key information.

FIG. 4 is a schematic diagram of adding an avatar of a user that is of interest to a target user in a barrage corresponding to key information in a barrage display method according to an embodiment of the present disclosure. If the key information includes the barrage posted by the user concerned by the target user, and the "the child is too powerful after 00, the self-satisfaction is not as good as these four-five-year-old dolls" in Figure 4 is the barrage of the user concerned by the target user. Then, the avatar of the user that the target user pays attention to can be added to the barrage.

The implementation method helps the user quickly find the target user during the barrage playback process by adding the avatar of the user concerned by the target user to the key information in the case where the key information includes the barrage posted by the user concerned by the target user. The user's barrage is posted to prevent users from missing the content of the barrage of interest.

In one possible implementation, highlighting key information includes highlighting key information in one or more of bold, enlarged, highlighted, and bordered. Among them, the highlight mode can refer to the brightness of the font that improves the key information.

FIG. 8 illustrates a block diagram of a barrage display device in accordance with an embodiment of the present disclosure. As shown in FIG. 8, the apparatus includes: a determining module 81 for determining key information from the barrage when the barrage is open; and a highlighting module 82 for highlighting the key information.

In a possible implementation manner, the key information includes one or more of the following: a keyword in a barrage; a barrage including a keyword; and a barrage issued by a user concerned by the target user.

In a possible implementation manner, the keyword includes one or more of the following: a name of a character that the target user pays attention to; a name of a character played by the target user, and a target user The name of the person whose relevance is greater than the first threshold; the keyword set by the target user.

In a possible implementation manner, the highlight display module 82 is configured to: when the key information includes a name of a character that is of interest to the target user or a name of a character that the target user pays attention to, Adding an avatar of the character to the barrage corresponding to the key information.

In a possible implementation manner, the highlight display module 82 is configured to: add the user of the focused user to the key information if the key information includes a barrage published by a user concerned by a target user Avatar.

In a possible implementation manner, the prominent display module 82 is configured to: highlight the key information in one or more of a bold, an enlargement, a highlight, and a border.

FIG. 9 is a block diagram of an apparatus 800 for a barrage display, according to an exemplary embodiment. For example, device 800 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a gaming console, a tablet device, a medical device, a fitness device, a personal digital assistant, and the like.

Referring to Figure 9, device 800 can include one or more of the following components: processing component 802, memory 804, power component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814, And a communication component 816.

Processing component 802 typically controls the overall operation of device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. Processing component 802 can include one or more processors 820 to execute instructions to perform all or part of the steps of the above described methods. Moreover, processing component 802 can include one or more modules to facilitate interaction between component 802 and other components. For example, processing component 802 can include a multimedia module to facilitate interaction between multimedia component 808 and processing component 802.

Memory 804 is configured to store various types of data to support operation at device 800. Examples of such data include instructions for any application or method operating on device 800, contact data, phone book data, messages, pictures, videos, and the like. The memory 804 can be implemented by any type of volatile or non-volatile storage device, or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read only memory (EEPROM), erasable. Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Disk or Optical Disk.

Power component 806 provides power to various components of device 800. Power component 806 can include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for device 800.

The multimedia component 808 includes a screen between the device 800 and the user that provides an output interface. In some embodiments, the screen can include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen can be implemented as a touch screen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, slides, and gestures on the touch panel. The touch sensor may sense not only the boundary of the touch or sliding action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front camera and/or a rear camera. When the device 800 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera can receive external multimedia data. Each front and rear camera can be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component 810 is configured to output and/or input an audio signal. For example, the audio component 810 includes a microphone (MIC) that is configured to receive an external audio signal when the device 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may be further stored in memory 804 or transmitted via communication component 816. In some embodiments, the audio component 810 also includes a speaker for outputting an audio signal.

The I/O interface 812 provides an interface between the processing component 802 and the peripheral interface module, which may be a keyboard, a click wheel, a button, or the like. These buttons may include, but are not limited to, a home button, a volume button, a start button, and a lock button.

Sensor assembly 814 includes one or more sensors for providing device 800 with a status assessment of various aspects. For example, sensor assembly 814 can detect an open/closed state of device 800, relative positioning of components, such as the display and keypad of device 800, and sensor component 814 can also detect a change in position of one component of device 800 or device 800. The presence or absence of user contact with device 800, device 800 orientation or acceleration/deceleration, and temperature variation of device 800. Sensor assembly 814 can include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 can also include an acceleration sensor, a gyro sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

Communication component 816 is configured to facilitate wired or wireless communication between device 800 and other devices. The device 800 can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, communication component 816 receives broadcast signals or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 816 also includes a near field communication (NFC) module to facilitate short range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, device 800 may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable A gate array (FPGA), controller, microcontroller, microprocessor, or other electronic component implementation for performing the above methods.

In an exemplary embodiment, there is also provided a non-transitory computer readable storage medium, such as a memory 804 comprising computer program instructions executable by processor 820 of apparatus 800 to perform the above method.

The present disclosure can be a system, method, and/or computer program product. The computer program product can comprise a computer readable storage medium having computer readable program instructions embodied thereon for causing a processor to implement various aspects of the present disclosure.

The computer readable storage medium can be a tangible device that can hold and store the instructions used by the instruction execution device. The computer readable storage medium can be, for example, but not limited to, an electrical storage device, a magnetic storage device, an optical storage device, an electromagnetic storage device, a semiconductor storage device, or any suitable combination of the foregoing. More specific examples (non-exhaustive list) of computer readable storage media include: portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM) Or flash memory), static random access memory (SRAM), portable compact disk read only memory (CD-ROM), digital versatile disk (DVD), memory stick, floppy disk, mechanical encoding device, for example, with instructions stored thereon A raised structure in the hole card or groove, and any suitable combination of the above. A computer readable storage medium as used herein is not to be interpreted as a transient signal itself, such as a radio wave or other freely propagating electromagnetic wave, an electromagnetic wave propagating through a waveguide or other transmission medium (eg, a light pulse through a fiber optic cable), or through a wire The electrical signal transmitted.

The computer readable program instructions described herein can be downloaded from a computer readable storage medium to various computing/processing devices or downloaded to an external computer or external storage device over a network, such as the Internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmissions, wireless transmissions, routers, firewalls, switches, gateway computers, and/or edge servers. A network adapter card or network interface in each computing/processing device receives computer readable program instructions from the network and forwards the computer readable program instructions for storage in a computer readable storage medium in each computing/processing device .

Computer program instructions for performing the operations of the present disclosure may be assembly instructions, instruction set architecture (ISA) instructions, machine instructions, machine related instructions, microcode, firmware instructions, state setting data, or in one or more programming languages. Source code or object code written in any combination, including object oriented programming languages such as Smalltalk, C++, etc., as well as conventional procedural programming languages such as the "C" language or similar programming languages. The computer readable program instructions can execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer, partly on the remote computer, or entirely on the remote computer or server. carried out. In the case of a remote computer, the remote computer can be connected to the user's computer through any kind of network, including a local area network (LAN) or wide area network (WAN), or can be connected to an external computer (eg, using an Internet service provider to access the Internet) connection). In some embodiments, the customized electronic circuit, such as a programmable logic circuit, a field programmable gate array (FPGA), or a programmable logic array (PLA), can be customized by utilizing state information of computer readable program instructions. Computer readable program instructions are executed to implement various aspects of the present disclosure.

Aspects of the present disclosure are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus, and computer program products according to embodiments of the present disclosure. It will be understood that each block of the flowchart illustrations and/or FIG. <RTIgt; </ RTI> and combinations of blocks in the flowcharts and/or block diagrams can be implemented by computer readable program instructions.

The computer readable program instructions can be provided to a general purpose computer, a special purpose computer, or a processor of other programmable data processing apparatus to produce a machine such that when executed by a processor of a computer or other programmable data processing apparatus Means for implementing the functions/acts specified in one or more of the blocks of the flowcharts and/or block diagrams. The computer readable program instructions can also be stored in a computer readable storage medium that causes the computer, programmable data processing device, and/or other device to operate in a particular manner, such that the computer readable medium storing the instructions includes An article of manufacture that includes instructions for implementing various aspects of the functions/acts recited in one or more of the flowcharts.

The computer readable program instructions can also be loaded onto a computer, other programmable data processing device, or other device to perform a series of operational steps on a computer, other programmable data processing device or other device to produce a computer-implemented process. Thus, instructions executed on a computer, other programmable data processing apparatus, or other device implement the functions/acts recited in one or more of the flowcharts and/or block diagrams.

The flowchart and block diagrams in the Figures illustrate the architecture, functionality and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram can represent a module, a program segment, or a portion of an instruction that includes one or more components for implementing the specified logical functions. Executable instructions. In some alternative implementations, the functions noted in the blocks may also occur in a different order than those illustrated in the drawings. For example, two consecutive blocks may be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts, can be implemented in a dedicated hardware-based system that performs the specified function or function. Or it can be implemented by a combination of dedicated hardware and computer instructions.

The embodiments of the present disclosure have been described above, and the foregoing description is illustrative, not limiting, and not limited to the disclosed embodiments. Numerous modifications and changes will be apparent to those skilled in the art without departing from the scope of the invention. The choice of terms used herein is intended to best explain the principles, practical applications, or technical improvements of the techniques in the <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt;

Claims

A barrage display method, characterized in that the method is used for a terminal device, and the method comprises:

In the case of the opening of the barrage, key information is determined from the barrage;

Highlight the key information.
The method of claim 1 wherein the key information comprises one or more of the following:

Key words in the barrage;

a barrage containing keywords;

The user's attention to the user's attention to the barrage.
The method of claim 2 wherein the keyword comprises one or more of the following:

The name of the person the target user is interested in;

The name of the character played by the person concerned by the target user;

a name of a person whose relevance to the target user is greater than a first threshold;

The keyword set by the target user.
The method of claim 1 wherein highlighting said key information comprises:

In the case where the key information includes the name of the person concerned by the target user or the name of the character played by the person concerned by the target user, the avatar of the person is added to the barrage corresponding to the key information.
The method of claim 1 wherein highlighting said key information comprises:

In the case that the key information includes a barrage published by a user concerned by the target user, the avatar of the user of interest is added to the key information.
The method of claim 1 wherein highlighting said key information comprises:

The key information is highlighted in one or more of bold, enlarged, highlighted, and bordered.
A barrage display device, characterized in that the device comprises:

Determining a module for determining key information from the barrage when the barrage is open;

A prominent display module for highlighting the key information.
The apparatus according to claim 7, wherein said key information comprises one or more of the following:

Key words in the barrage;

a barrage containing keywords;

The user's attention to the user's attention to the barrage.
The apparatus according to claim 8, wherein said keyword comprises one or more of the following:

The name of the person the target user is interested in;

The name of the character played by the person concerned by the target user;

a name of a person whose relevance to the target user is greater than a first threshold;

The keyword set by the target user.
The apparatus according to claim 7, wherein said highlight display module is configured to:

In the case where the key information includes the name of the person concerned by the target user or the name of the character played by the person concerned by the target user, the avatar of the person is added to the barrage corresponding to the key information.
The apparatus according to claim 7, wherein said highlight display module is configured to:

In the case that the key information includes a barrage published by a user concerned by the target user, the avatar of the user of interest is added to the key information.
The apparatus according to claim 7, wherein said highlight display module is configured to:

The key information is highlighted in one or more of bold, enlarged, highlighted, and bordered.
A barrage display device, comprising:

processor;

a memory for storing processor executable instructions;

The processor is configured to perform the method of any one of claims 1 to 6.
A non-transitory computer readable storage medium having stored thereon computer program instructions, wherein the computer program instructions are executed by a processor to implement the method of any one of claims 1 to 6.