WO2019059229A1 - Merchandise information providing server and merchandise information providing system - Google Patents

Merchandise information providing server and merchandise information providing system Download PDF

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Publication number
WO2019059229A1
WO2019059229A1 PCT/JP2018/034623 JP2018034623W WO2019059229A1 WO 2019059229 A1 WO2019059229 A1 WO 2019059229A1 JP 2018034623 W JP2018034623 W JP 2018034623W WO 2019059229 A1 WO2019059229 A1 WO 2019059229A1
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WIPO (PCT)
Prior art keywords
information
item
storage unit
customer
customer information
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PCT/JP2018/034623
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French (fr)
Japanese (ja)
Inventor
良成 松田
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良成 松田
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Publication of WO2019059229A1 publication Critical patent/WO2019059229A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a product information providing server and a product information providing system.
  • sales activities at financial institutions etc. matched customer needs by acquiring customer information from conversations with customers, history of past transactions, etc., and searching for actual or potential needs of customers from the acquired customer information. It takes place in a series of flows of proposing products to customers.
  • the customer information necessary for product proposal is determined from the conversation and situation with the customer, the skills to be acquired, the skills to extract the customer needs from the customer information, and the products best suited to the customer needs are judged. Skills are required. Therefore, the success or failure of sales tends to be largely dependent on the personal ability, experience, etc. of the sales representative.
  • An object of the present invention is to support sales activities so that it is easy to obtain necessary customer information and it is possible to propose a wide range of products meeting the needs of the customer.
  • a product information providing server for providing product information registered by a registrant terminal to a client terminal, A first storage unit that stores an item list of customer information to be acquired; A second storage unit for storing a conversation guide for acquiring customer information of each item in association with each item of the customer information; A third storage unit that stores the product information in association with a condition for providing the product information;
  • the customer information acquired in the client terminal is stored in the first storage unit in association with each item in the item list, and the conversation guide corresponding to the item in the item list for which the customer information has not been obtained yet
  • the product information is acquired from the third storage unit when the stored customer information corresponds to the condition for providing the product information while being acquired from the second storage unit and provided to the client terminal.
  • An information provider to provide A product information providing server characterized by comprising:
  • the first storage unit stores a multi-level item list in which customer information to be acquired is subdivided into a plurality of levels from basic information to detailed information;
  • the information providing unit stores the customer information acquired in the client terminal in the first storage unit in association with each item in the item list of the plurality of levels, from the level of the basic information to the level of the detailed information 2.
  • the product information providing server according to claim 1, wherein in order, items for which customer information has not been acquired in the item list of each level are extracted, and a conversation guide corresponding to the extracted items is provided. Provided.
  • the condition for providing the product information is a combination of items of customer information suitable for product proposal,
  • the information providing unit is a conversation corresponding to the item not yet acquired among the combinations.
  • the information providing unit stores the customer information registered in advance by the registrant terminal in the first storage unit in association with each item in the item list, and provides the stored customer information to the client terminal.
  • the product information providing server according to any one of claims 1 to 3 is provided.
  • a report providing unit for preparing a report of sales activities up to the proposal of a product using the customer information acquired by the client terminal and stored in the first storage unit, and providing the report to the client terminal The product information providing server according to any one of claims 1 to 4, characterized in that:
  • Client terminal A product information providing server for providing product information to the client terminal; And a registrant terminal for registering the product information in the product information providing server.
  • the product information providing server A first storage unit that stores an item list of customer information to be acquired; A second storage unit for storing a conversation guide for acquiring customer information of each item in association with each item of the customer information; A third storage unit that stores the product information in association with a condition for providing the product information;
  • the customer information acquired in the client terminal is stored in the first storage unit in association with each item in the item list, and the conversation guide corresponding to the item in the item list for which the customer information has not been obtained yet
  • the product information is acquired from the third storage unit when the stored customer information corresponds to the condition for providing the product information while being acquired from the second storage unit and provided to the client terminal.
  • An information provider to provide A commodity information providing system comprising:
  • FIG. 1 It is a block diagram which shows schematic structure of the goods information provision system of embodiment of this invention. It is a block diagram which shows the main structures of a goods information provision server for every function. It is a flowchart which shows the process sequence when providing goods information in a goods information provision system. It is a figure which shows an example of the item list
  • FIG. It is a figure which shows an example of the item list of customer information of level 2.
  • FIG. It is a figure which shows an example of the item list
  • FIG. It is a figure which shows the example of preservation
  • FIG. 1 shows a schematic configuration of a product information providing system 1 according to an embodiment of the present invention.
  • the product information providing system 1 includes a registrant terminal 10, a product information providing server 30, and a client terminal 50.
  • the registrant terminal 10, the product information providing server 30, and the client terminal 50 are connected via the network N, respectively.
  • the registrant terminal 10 is a computer such as a PC (Personal Computer), a tablet, a smartphone, etc., which registers product information of products that can be sold in the product information providing server 30.
  • the registrant terminal 10 may be, for example, a bank or securities company that offers products that can be sold by other banks or companies etc., an accountant office that provides legal information and proxy services for various procedures, a law office, Used by product providers such as tax accountant offices.
  • FIG. 1 shows an example of a registrant terminal 10 used in C bank dealing with financial products and D accountant office providing proxy services for accounting processing.
  • the product information providing server 30 provides the client terminal 50 with the product information registered by the registrant terminal 10.
  • the client terminal 50 transmits the customer information of each item acquired in the sales activities to the product information providing server 30, and the PC, the tablet, and the smartphone receive the provision of the conversation guide with the customer and the product information from the product information providing server 30.
  • the client terminal 50 is used, for example, by a salesperson such as a bank or a securities company who offers a product by conducting business activities for a customer.
  • FIG. 1 shows an example of the client terminal 50 used in Bank A and Bank B.
  • FIG. 2 is a block diagram showing the main configuration of the product information providing server 30 for each function.
  • the product information providing server 30 includes a control unit 31, a storage unit 32, an operation unit 33, a display unit 34, a communication unit 35, an information providing unit 36, a report providing unit 37, and a first storage unit 381. , And a second storage unit 382 and a third storage unit 383.
  • the control unit 31 reads a program stored in the storage unit 32 and controls each unit of the product information providing server 30.
  • the control unit 31 can be configured of a processor such as a central processing unit (CPU), a random access memory (RAM), and the like.
  • the storage unit 32 stores various programs, files, and the like read by the control unit 31, the information providing unit 36, and the report providing unit 37.
  • a storage medium such as a hard disk can be used as the storage unit 32.
  • the operation unit 33 is an interface that outputs an operation signal according to the user's operation.
  • the operation unit 33 for example, a mouse, a keyboard, a touch panel integrally formed with the display unit 34, or the like can be used.
  • the display unit 34 is a display that displays processing content and the like according to an instruction of the control unit 31.
  • various displays such as LCD (Liquid Crystal Display) and organic EL (Electro Luminescence) can be used, for example.
  • the communication unit 35 communicates with the registrant terminal 10 on the network N, the client terminal 50 and the like.
  • the information providing unit 36 stores the customer information acquired in the client terminal 50 in the first storage unit 381 in association with each item in the item list stored in the first storage unit 381.
  • the information providing unit 36 acquires, from the second storage unit 382, a conversation guide corresponding to an item for which the customer information has not been acquired in the item list and provides the client terminal 50 with the conversation guide.
  • the information providing unit 36 acquires, from the third storage unit 383, product information in which the customer information stored in the first storage unit 381 corresponds to the condition for providing the product information, and provides the client terminal 50 with the product information.
  • the report providing unit 37 uses the customer information acquired by the client terminal 50 and stored in the first storage unit 381 to create a report of sales activities up to the proposal of a product and provides the report to the client terminal 50. .
  • the information providing unit 36 and the report providing unit 37 may be realized by software processing in which a processor such as a CPU reads a program in the storage unit 32 and executes the processing procedure of the information providing unit 36 and the report providing unit 37 respectively. it can.
  • the processing procedure of the information providing unit 36 and the report providing unit 37 may be executed by the same processor as the control unit 31, and the control unit 31 may be configured to take on the functions of the information providing unit 36 and the report providing unit 37.
  • the first storage unit 381 stores an item list of customer information to be acquired.
  • the second storage unit 382 stores a conversation guide when acquiring customer information of each item in association with each item of customer information.
  • the third storage unit 383 stores the product information registered by the registrant terminal 10 in association with the condition for providing the product information.
  • the first storage unit 381, the second storage unit 382, and the third storage unit 383 may be separate storage media, but may be one storage medium.
  • the storage unit 32 is a first storage unit. 381, and may function as the second storage unit 382 and the third storage unit 383.
  • the registrant terminal 10 and the client terminal 50 which are computers such as PCs, have the same configuration as the control unit 31, storage unit 32, operation unit 33, display unit 34, communication unit 35, etc. of the product information providing server 30. Can be configured.
  • FIG. 3 shows a processing procedure when the product information providing system 1 provides product information.
  • the registrant terminal 10 transmits the product information to be registered and the conditions for providing the product information to the product information providing server 30 (step S1).
  • the products are not limited to products in financial transactions such as deposits, foreign currency and securities, but can also be provided as financial information, provision of legal information, etc., and provision of proxy services for various procedures.
  • the condition for providing product information is a combination of items of customer information suitable for product proposal.
  • the items of the customer information are items listed in the item list stored in the product information providing server 30.
  • the combination of each item can be set by the product provider according to the condition of the customer who has a need for the product.
  • the registrant terminal 10 when there is customer information that has already been acquired in the registrant terminal 10, not only the product information but also the customer information can be transmitted from the registrant terminal 10 to the product information providing server 30 and registered.
  • the registrant terminal 10 is a terminal of a financial institution such as a bank
  • the registrant terminal 10 can transmit customer information of items such as the occupation and the annual income of the customer who is trading.
  • the information providing unit 36 stores the product information received from the registrant terminal 10 by the communication unit 35 in association with the condition for providing the product information in the third storage unit 383 (step S2).
  • the information providing unit 36 stores the received customer information in the first storage unit 381 in association with each item in the item list stored in the first storage unit 381.
  • the first storage unit 381 can store one item list in which all items are listed as the item list of customer information, but the customer information to be acquired is subdivided into multiple levels from basic information to detailed information. Multiple, multi-level item lists can also be stored. FIGS. 4 to 6 show an example of the item list of each level when the customer information is subdivided into three levels 1 to 3.
  • FIG. 4 shows an example of the level 1 item list.
  • the level 1 item list basic items relating to the attributes, resources, and the like of customers such as occupation and age are set.
  • Each item is classified into, for example, an item of a profession, an item such as a doctor or a vocational work, and an item of a vocational work includes an item such as a tax accountant or a lawyer.
  • item No. which can identify each item. Is granted.
  • FIG. 5 shows an example of the level 2 item list
  • FIG. 6 shows an example of the level 3 item list.
  • items of customer information more detailed than those in level 1 are set, such as the presence or absence of real estate owned by the customer and the operation status.
  • various needs of the customer derived from the customer information of levels 1 and 2 such as a shortage of tax payment funds are set as the items of the most detailed customer information.
  • each item has an item no. Is granted.
  • FIG. 7 shows an example of customer information stored in association with items in the item list of each level.
  • the contents of the customer information acquired in the client terminal 50 include the item corresponding to the content and the item No. Are associated and stored as customer information.
  • Each customer information is associated with a customer ID for identifying each customer.
  • a conversation guide No. for identifying a conversation guide when acquiring customer information of each item. are associated.
  • the second storage unit 382 includes a conversation guide No. The corresponding conversation guide is stored.
  • FIG. 8 shows an example of the conversation guide stored in the second storage unit 382.
  • the conversation guide No. 1 shown in FIG. B0001 is associated.
  • FIG. B0001 is associated with a conversation guide prompting the user to talk about the status of similar real estate in the neighborhood, and this conversation guide can support a conversation when a sales representative listens for the presence or absence of real estate.
  • FIG. 9 illustrates an example of product information stored in the third storage unit 383.
  • the third storage unit 383 stores the name of each product and the product description as product information.
  • an item No. identifying the item information. Is granted.
  • each item information is associated with a combination of items in the item list of levels 1 to 3 as a condition for providing item information.
  • FIG. 10 shows an example in which items are combined between levels 1 to 3 in the case of providing product information 1 to 3.
  • items 11 and 13 in the item list of level 1 and items 23 and 25 in the item list of level 2 and level 3 Items 31 and 35 in the item list are associated with each other. If items associated with each other are acquired in order from level 1 of basic information to level 3 of detailed information, items between each level can be combined so as to reach a product meeting the needs of the customer.
  • the product information providing server 30 transmits it to the client terminal 50 for provision. it can. Instead of always transmitting, it may be transmitted in response to a request from the client terminal 50.
  • a salesperson using the client terminal 50 can prepare for sales activities for customers who obtain customer information in advance and visit from now on.
  • the sales representative acquires the customer information from the conversation with the customer, the appearance of the building at the visiting place, etc. in the sales activity
  • the customer information acquired in the client terminal 50 is input for each item.
  • the client terminal 50 transmits the input customer information of each item to the product information providing server 30 (step S3).
  • the information providing unit 36 stores the customer information transmitted from the client terminal 50 in the first storage unit 381 in association with the item in the item list of the first storage unit 381. After storing the customer information, the information providing unit 36 acquires from the second storage unit 382 a conversation guide corresponding to the item for which the customer information has not been acquired in the item list, and transmits the conversation guide to the client terminal 50 by the communication unit 35. (Step S4).
  • the information providing unit 36 may transmit the conversation guide to any item that has not yet been acquired, but it is possible to efficiently propose a product
  • the information providing unit 36 performs the combination
  • the conversation guide corresponding to the item not acquired yet is acquired from the second storage unit 382 and provided to the client terminal 50.
  • the conversation guide allows the sales representative to easily grasp the items of customer information necessary for narrowing down the needs of the customer and proposing products that match the needs, and facilitates acquisition of the customer information by conversation according to the conversation guide It becomes.
  • the information providing unit 36 stores the customer information acquired in the client terminal 50 in the first storage unit 381 in association with each item in the multi-level item list. Do. In addition, the information providing unit 36 extracts items for which the customer information has not yet been acquired in the item list of each level in order from the level of the basic information to the level of the detailed information, and the conversation guide corresponding to the extracted items provide.
  • the product No. shown in FIG. The combination providing the product information of 00001 is the item 1241 in the item list of level 1 shown in FIG. 4, the items 211 and 2221 of the item list of level 2 shown in FIG. 5, and the item list of level 3 shown in FIG. Item 311.
  • the customer information of the items 1241 and 211 is acquired, the customer information of the items 2221 and 311 runs short.
  • the information providing unit 36 first extracts the items 2221 of the level 2 item list near the basic information among the missing items 2221 and 311, and provides a conversation guide corresponding to the items 2221.
  • the information providing unit 36 may provide a conversation guide corresponding to the item 311 of the item list of level 3 which is detailed information from level 2.
  • the customer information can be acquired sequentially from the basic information to the detailed information, and it is easy to narrow down the needs of the customer.
  • the client terminal 50 displays the conversation guide transmitted from the product information providing server 30.
  • FIG. 11 shows an example of a display screen on the client terminal 50.
  • the input area d11 is provided for the unacquired item among the items of the level 1 item list, and the acquired customer information is displayed for the already acquired item. ing.
  • the customer information of each item can be pulled down and selected, or a sales representative can input characters.
  • an insufficient item d12 which has not yet been acquired in the item list is displayed. When the sales representative selects today's business, he can view the conversation guide for obtaining the missing item d12.
  • FIG. 12 shows an example of a display screen when the business of today is selected.
  • items in the same hierarchy as the item d12 of the item in the level 2 item list are displayed in a tree structure d21.
  • the sales representative can easily grasp what item of customer information needs to be acquired and which item of customer information should be acquired in the future.
  • the client terminal 50 displays a conversation guide d22 for acquiring customer information of the selected item.
  • the salesperson can grasp what kind of conversation can be obtained by the conversation guide.
  • the sales representative inputs to the client terminal 50, if there is customer information which can be further acquired by the conversation using the conversation guide.
  • the client terminal 50 transmits the input customer information to the product information providing server 30 as in step S3 (step S5).
  • the information providing unit 36 stores the customer information transmitted from the client terminal 50 in the first storage unit 381 in association with each item in the item list.
  • the information providing unit 36 acquires the product information from the third storage unit 383 and transmits it to the client terminal 50 by the communication unit 35 (step S6).
  • step S4 and the step S4 until the condition for providing any product information is satisfied. Repeat S5.
  • the client terminal 50 displays the product information transmitted from the product information providing server 30.
  • the product information providing server 30 transmits the product name of "Inheritance tax measures” and the product description of "Let's reduce the amount of inherited property by buying one building " Be done.
  • the client terminal 50 displays the product name and the product description. With the product information, the sales representative can propose a product that matches the needs of the customer.
  • the salesperson can input the proposal result such as the presence or absence of the purchase of the product or the reaction of the customer to the client terminal 50.
  • the client terminal 50 transmits the input proposal result to the product information providing server 30 (step S7).
  • the information providing unit 36 causes the communication unit 35 to transmit the proposal result received from the client terminal 50 to the registrant terminal 10 (step S8).
  • the product provider can confirm the proposal result of each product, and can be used as reference information of products to be developed in the future.
  • the information providing unit 36 can store the date on which the product is proposed, the proposed content and the result in association with the customer information. For example, with the customer information of the customer ID 12032, a product of real estate investment is proposed on May 21, 2017, and a result indicating that the proposal has been rejected without being accepted is associated. In the case where a plurality of proposals are made for the same customer, each proposal content and its result can be stored in association with the same customer information.
  • the report providing unit 37 uses the customer information acquired by the client terminal 50 and stored in the first storage unit 381 to report on the sales activities leading up to the product proposal. create.
  • the report providing unit 37 may use the conversation guide provided at the time of acquisition of the customer information to create the report. For example, when the report providing unit 37 provides a property tax conversation guide and stores customer information of an item with real estate, a report that reports that real property is found by the property tax conversation Can be created.
  • the report provision unit 37 transmits the created report to the client terminal 50 by the communication unit 35 (step S9).
  • the client terminal 50 may propose a product based on the customer information acquired in the plurality of sales activities without reaching the product proposal in one sales activity.
  • the report providing unit 37 may create a daily report from the stored customer information each time the sales activity is finished.
  • the client terminal 50 displays a report.
  • FIG. 13 shows an example of a report display screen.
  • the customer information d31 acquired in the past sales activities, the conversation guide referred in the present sales activities and the item d32 of the acquired customer information, and the analysis result and the product proposal input by the sales representative The item d33 of the missing customer information can be prepared as a report.
  • the product information d35 can also be created as a report.
  • the product information providing server 30 calculates the acquisition rate of each item from the classification of the item of the acquired customer information, and analyzes the investment needs, inheritance needs, fund management needs, etc. from this acquisition rate report. It may be created as In the client terminal 50, as shown in FIG. 13, the input of the comment of the superior and the request item d34 can be received and added to the report.
  • the sales representative can omit the work of preparing a separate report simply by inputting customer information during or after sales activities, and efficient sales activities are possible. Also, the manager of a sales representative, a colleague, etc. can grasp the specific content of the sales activities of each sales representative by the report, and can share information.
  • the product information providing system 1 registers the product information in the product information providing server 30 and the product information providing server 30 that provide the client terminal 50 with the product information.
  • the product information providing server 30 stores a first storage unit 381 storing an item list of customer information to be acquired, and a conversation guide for acquiring customer information of each item in association with each item of customer information.
  • the second storage unit 382, the third storage unit 382 for storing the product information in association with the condition for providing the product information, and the customer information acquired in the client terminal 50 are associated with each item in the item list
  • the conversation guide corresponding to the item which is stored in the first storage unit 381 and for which the customer information is not yet acquired in the item list is acquired from the second storage unit 382 and provided to the client terminal 50.
  • a conversation guide is provided for acquiring the missing items from the acquired customer information items, so that the sales staff can easily grasp what items of the required customer information are and how they can be acquired. Can. Further, since product information corresponding to a combination of a plurality of items of customer information is provided, it is possible to propose a product that matches the needs of the customer based on the acquired customer information. Since the product information can be registered by the product registrant's registrant terminal 10, the sales activist can propose an external product other than the sales activist, and a wide range of products can be provided. . Therefore, acquisition of necessary customer information is facilitated, and sales activities can be supported so that a wide range of products meeting the needs of the customer can be proposed.
  • a product provider who uses the registrant terminal 10 can collect a lot of information such as a city bank or a megabank, and it is a financial institution etc. rich in products, and a sales activist who uses the client terminal 50 In the case of regional banks, etc. that are strong in regional sales but have limited areas where they can collect information, they can propose products by taking advantage of each other's strengths.
  • the product information providing server 30 may provide each client terminal 50 with an SNS function in which sales representatives can share information.

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Abstract

The present invention supports business activities so as to make it easy to acquire necessary customer information and to make it possible to propose a wide variety of merchandise matching the needs of the customer. A merchandise information providing server 30 comprises: a first storage unit which stores an item list of customer information to be acquired; a second storage unit which stores a conversation guide in association with each of the items in the customer information; a third storage unit which stores merchandise information that has been registered by a registrant terminal 10, in association with a condition for providing the merchandise information; and an information providing unit which stores in the first storage unit customer-information acquired at a client terminal 50, in association with each of the items in the item list, acquires from the second storage unit a conversation guide corresponding to any item in the item list for which customer information has not yet been acquired, and, if stored customer information corresponds to the condition for providing the merchandise information, acquires the merchandise information from the third storage unit and provides the merchandise information to the client terminal 50.

Description

商品情報提供サーバ及び商品情報提供システムProduct Information Providing Server and Product Information Providing System
　本発明は、商品情報提供サーバ及び商品情報提供システムに関する。 The present invention relates to a product information providing server and a product information providing system.
　一般に、金融機関等における営業活動は、顧客との会話や過去の取引の履歴等から顧客情報を取得し、取得した顧客情報から顧客の顕在的又は潜在的なニーズを探って、ニーズに一致した商品を顧客に提案するという一連の流れで行われる。このような営業活動では、顧客との会話や状況から商品の提案に必要な顧客情報を判断し、取得するスキル、顧客情報から顧客のニーズを抽出するスキル、顧客のニーズに最適な商品を判断するスキル等が必要である。そのため、営業の成否が、営業担当者の個人的な能力、経験等に大きく依存する傾向がある。 In general, sales activities at financial institutions etc. matched customer needs by acquiring customer information from conversations with customers, history of past transactions, etc., and searching for actual or potential needs of customers from the acquired customer information. It takes place in a series of flows of proposing products to customers. In such sales activities, the customer information necessary for product proposal is determined from the conversation and situation with the customer, the skills to be acquired, the skills to extract the customer needs from the customer information, and the products best suited to the customer needs are judged. Skills are required. Therefore, the success or failure of sales tends to be largely dependent on the personal ability, experience, etc. of the sales representative.
　従来、コンピュータによる支援を導入し、営業活動に有益な情報をデータベース化して営業活動の各場面で提供することにより、営業活動の効率化が図られている。
　例えば、過去の営業内容と顧客の嗜好をデータベース化して、顧客の嗜好に合わせたコンテンツを提案するシステムが開示されている（例えば、特許文献１参照。）。このシステムによれば、営業対象の商品と過去にその商品の営業に成功した際に用いられた説明資料とを関連付けたデータテーブルと、顧客とその嗜好とを関連付けたデータテーブルとを参照することで、顧客の嗜好を満たすコンテンツを提供することができる。 2. Description of the Related Art Conventionally, the efficiency of sales activities has been enhanced by introducing computer-aided information, creating useful information for sales activities as a database, and providing them at each stage of sales activities.
For example, there is disclosed a system for proposing contents in accordance with the preference of a customer by creating a database of past business contents and preferences of the customer (see, for example, Patent Document 1). According to this system, reference is made to a data table in which a product to be sold is associated with an explanatory material used when the product was successfully sold in the past, and a data table in which a customer and its preference are associated. Can provide content that meets customer preferences.
特開２０１６－２２４８７３号公報JP, 2016-224873, A
　上記システムによれば、顧客の嗜好に一致する商品を提案することができるものの、商品の提案に必要な顧客情報をいかに取得するかは、やはり顧客と直接接触して会話を行う営業担当者個人の能力、経験等に依存する。経験の浅い営業担当者の場合、顧客情報をうまく取得できず、ニーズの発掘にどの顧客情報が必要かも分からないため、適切な提案をすることが難しい。 According to the above system, although it is possible to propose a product that matches the preference of the customer, how to acquire the customer information necessary for the proposal of the product depends on the sales person who talks directly with the customer. Depend on your ability, experience, etc. In the case of an inexperienced salesperson, it is difficult to make an appropriate proposal because it can not obtain customer information well and does not know which customer information is necessary to find out the needs.
　また、従来の営業活動の枠組みでは、顧客に提供できるのは自社が取り扱う商品であるのが通常であり、たとえ営業担当者が顧客情報をうまく取得できた場合であっても、顧客が本当に必要とする商品を提案できるとは限らなかった。 Also, in the framework of traditional sales activities, it is usually the products that the company can handle that can be provided to customers, and even if the sales representative can successfully acquire customer information, the customer really needs it. It was not always possible to propose a product to
　本発明は、必要な顧客情報の取得が容易になり、顧客のニーズに一致した商品を幅広く提案できるように、営業活動を支援することを目的とする。 An object of the present invention is to support sales activities so that it is easy to obtain necessary customer information and it is possible to propose a wide range of products meeting the needs of the customer.
　請求項１に記載の発明によれば、
　登録者端末によって登録された商品情報を、クライアント端末に提供する商品情報提供サーバであって、
　取得すべき顧客情報の項目リストを記憶する第１記憶部と、
　前記顧客情報の各項目に対応付けて、各項目の顧客情報を取得するときの会話ガイドを記憶する第２記憶部と、
　前記商品情報を、前記商品情報を提供する条件に対応付けて記憶する第３記憶部と、
　前記クライアント端末において取得した顧客情報を、前記項目リスト中の各項目と対応付けて前記第１記憶部に保存し、前記項目リストにおいて顧客情報をまだ取得していない項目に対応する会話ガイドを前記第２記憶部から取得して前記クライアント端末に提供するとともに、保存した顧客情報が前記商品情報を提供する条件に該当する場合は当該商品情報を前記第３記憶部から取得して前記クライアント端末に提供する情報提供部と、
　を備えることを特徴とする商品情報提供サーバが提供される。 According to the invention of claim 1,
A product information providing server for providing product information registered by a registrant terminal to a client terminal,
A first storage unit that stores an item list of customer information to be acquired;
A second storage unit for storing a conversation guide for acquiring customer information of each item in association with each item of the customer information;
A third storage unit that stores the product information in association with a condition for providing the product information;
The customer information acquired in the client terminal is stored in the first storage unit in association with each item in the item list, and the conversation guide corresponding to the item in the item list for which the customer information has not been obtained yet The product information is acquired from the third storage unit when the stored customer information corresponds to the condition for providing the product information while being acquired from the second storage unit and provided to the client terminal. An information provider to provide
A product information providing server characterized by comprising:
　請求項２に記載の発明によれば、
　前記第１記憶部は、取得すべき顧客情報を基本情報から詳細情報までの複数のレベルに細分化した、複数レベルの項目リストを記憶し、
　前記情報提供部は、前記クライアント端末において取得した顧客情報を、前記複数レベルの項目リスト中の各項目に対応付けて前記第１記憶部に保存し、前記基本情報のレベルから詳細情報のレベルへと順番に、各レベルの項目リストにおいて顧客情報をまだ取得していない項目を抽出し、抽出した項目に対応する会話ガイドを提供することを特徴とする請求項１に記載の商品情報提供サーバが提供される。 According to the invention of claim 2,
The first storage unit stores a multi-level item list in which customer information to be acquired is subdivided into a plurality of levels from basic information to detailed information;
The information providing unit stores the customer information acquired in the client terminal in the first storage unit in association with each item in the item list of the plurality of levels, from the level of the basic information to the level of the detailed information 2. The product information providing server according to claim 1, wherein in order, items for which customer information has not been acquired in the item list of each level are extracted, and a conversation guide corresponding to the extracted items is provided. Provided.
　請求項３に記載の発明によれば、
　前記商品情報を提供する条件は、商品の提案に適した顧客情報の項目の組み合わせであり、
　前記情報提供部は、前記第１記憶部に保存した顧客情報の項目が、前記顧客情報の項目の組み合わせの一部に該当する場合、当該組み合わせのうち、まだ取得していない項目に対応する会話ガイドを前記第２記憶部から取得して前記クライアント端末に提供することを特徴とする請求項１又は２に記載の商品情報提供サーバが提供される。 According to the third aspect of the invention,
The condition for providing the product information is a combination of items of customer information suitable for product proposal,
When the item of the customer information stored in the first storage unit corresponds to a part of the combination of the items of the customer information, the information providing unit is a conversation corresponding to the item not yet acquired among the combinations. The product information providing server according to claim 1 or 2, wherein a guide is acquired from the second storage unit and provided to the client terminal.
　請求項４に記載の発明によれば、
　前記情報提供部は、前記登録者端末によってあらかじめ登録された顧客情報を、前記項目リスト中の各項目に対応付けて前記第１記憶部に保存し、保存した顧客情報を前記クライアント端末に提供することを特徴とする請求項１～３のいずれか一項に記載の商品情報提供サーバが提供される。 According to the invention of claim 4,
The information providing unit stores the customer information registered in advance by the registrant terminal in the first storage unit in association with each item in the item list, and provides the stored customer information to the client terminal. The product information providing server according to any one of claims 1 to 3 is provided.
　請求項５に記載の発明によれば、
　前記クライアント端末において取得し、前記第１記憶部に保存した顧客情報を用いて、商品の提案に至るまでの営業活動の報告書を作成し、前記クライアント端末に提供する報告書提供部を備えることを特徴とする請求項１～４のいずれか一項に記載の商品情報提供サーバが提供される。 According to the invention of claim 5,
A report providing unit for preparing a report of sales activities up to the proposal of a product using the customer information acquired by the client terminal and stored in the first storage unit, and providing the report to the client terminal The product information providing server according to any one of claims 1 to 4, characterized in that:
　請求項６に記載の発明によれば、
　クライアント端末と、
　前記クライアント端末に商品情報を提供する商品情報提供サーバと、
　前記商品情報提供サーバに前記商品情報を登録する登録者端末と、を備え、
　前記商品情報提供サーバは、
　取得すべき顧客情報の項目リストを記憶する第１記憶部と、
　前記顧客情報の各項目に対応付けて、各項目の顧客情報を取得するときの会話ガイドを記憶する第２記憶部と、
　前記商品情報を、前記商品情報を提供する条件に対応付けて記憶する第３記憶部と、
　前記クライアント端末において取得した顧客情報を、前記項目リスト中の各項目と対応付けて前記第１記憶部に保存し、前記項目リストにおいて顧客情報をまだ取得していない項目に対応する会話ガイドを前記第２記憶部から取得して前記クライアント端末に提供するとともに、保存した顧客情報が前記商品情報を提供する条件に該当する場合は当該商品情報を前記第３記憶部から取得して前記クライアント端末に提供する情報提供部と、
　を備えることを特徴とする商品情報提供システムが提供される。 According to the invention of claim 6,
Client terminal,
A product information providing server for providing product information to the client terminal;
And a registrant terminal for registering the product information in the product information providing server.
The product information providing server
A first storage unit that stores an item list of customer information to be acquired;
A second storage unit for storing a conversation guide for acquiring customer information of each item in association with each item of the customer information;
A third storage unit that stores the product information in association with a condition for providing the product information;
The customer information acquired in the client terminal is stored in the first storage unit in association with each item in the item list, and the conversation guide corresponding to the item in the item list for which the customer information has not been obtained yet The product information is acquired from the third storage unit when the stored customer information corresponds to the condition for providing the product information while being acquired from the second storage unit and provided to the client terminal. An information provider to provide
A commodity information providing system is provided, comprising:
　本発明によれば、必要な顧客情報の取得が容易になり、顧客のニーズに一致した商品を幅広く提案できるように、営業活動を支援することができる。 According to the present invention, acquisition of necessary customer information is facilitated, and sales activities can be supported so that a wide range of products meeting the needs of the customer can be proposed.
本発明の実施の形態の商品情報提供システムの概略構成を示すブロック図である。BRIEF DESCRIPTION OF THE DRAWINGS It is a block diagram which shows schematic structure of the goods information provision system of embodiment of this invention. 商品情報提供サーバの主な構成を機能ごとに示すブロック図である。It is a block diagram which shows the main structures of a goods information provision server for every function. 商品情報提供システムにおいて商品情報を提供するときの処理手順を示すフローチャートである。It is a flowchart which shows the process sequence when providing goods information in a goods information provision system. レベル１の顧客情報の項目リストの一例を示す図である。It is a figure which shows an example of the item list | wrist of customer information of level 1. FIG. レベル２の顧客情報の項目リストの一例を示す図である。It is a figure which shows an example of the item list of customer information of level 2. FIG. レベル３の顧客情報の項目リストの一例を示す図である。It is a figure which shows an example of the item list | wrist of customer information of level 3. FIG. クライアント端末において取得した顧客情報の保存例を示す図である。It is a figure which shows the example of preservation | save of the customer information acquired in the client terminal. 会話ガイドの一例を示す図である。It is a figure which shows an example of a conversation guide. 商品情報の一例を示す図である。It is a figure which shows an example of goods information. 商品情報を提供する条件である、顧客情報の項目の組み合わせの一例を示す図である。It is a figure which shows an example of the combination of the item of customer information which is the conditions which provide goods information. 不足の項目の顧客情報の表示画面例を示す図である。It is a figure which shows the example of a display screen of the customer information of the item of lack. 不足の項目を取得するときの会話ガイドの表示画面例を示す図である。It is a figure which shows the example of a display screen of a conversation guide when acquiring the item of lack. 報告書の一例を示す図である。It is a figure which shows an example of a report.
　以下、本発明の商品情報提供サーバ及び商品情報提供システムの実施の形態について、図面を参照して説明する。 Hereinafter, embodiments of a product information providing server and a product information providing system of the present invention will be described with reference to the drawings.
　図１は、本発明の実施の形態の商品情報提供システム１の概略構成を示している。
　図１に示すように、商品情報提供システム１は、登録者端末１０、商品情報提供サーバ３０及びクライアント端末５０を備えて構成されている。登録者端末１０、商品情報提供サーバ３０及びクライアント端末５０は、それぞれネットワークＮを介して接続されている。 FIG. 1 shows a schematic configuration of a product information providing system 1 according to an embodiment of the present invention.
As shown in FIG. 1, the product information providing system 1 includes a registrant terminal 10, a product information providing server 30, and a client terminal 50. The registrant terminal 10, the product information providing server 30, and the client terminal 50 are connected via the network N, respectively.
　登録者端末１０は、販売可能な商品の商品情報を商品情報提供サーバ３０に登録するＰＣ（Personal Computer）、タブレット、スマートフォン等のコンピュータである。登録者端末１０は、例えば他の銀行や企業等での代理販売が可能な商品を提供する銀行や証券会社、法令情報の提供や各種手続きの代理サービスを提供する会計士事務所、法律事務所、税理士事務所等の商品提供者によって使用される。図１においては、金融商品を扱うＣ銀行、経理処理の代理サービスを提供するＤ会計士事務所において使用される登録者端末１０の例を示している。 The registrant terminal 10 is a computer such as a PC (Personal Computer), a tablet, a smartphone, etc., which registers product information of products that can be sold in the product information providing server 30. The registrant terminal 10 may be, for example, a bank or securities company that offers products that can be sold by other banks or companies etc., an accountant office that provides legal information and proxy services for various procedures, a law office, Used by product providers such as tax accountant offices. FIG. 1 shows an example of a registrant terminal 10 used in C bank dealing with financial products and D accountant office providing proxy services for accounting processing.
　商品情報提供サーバ３０は、登録者端末１０によって登録された商品情報を、クライアント端末５０へ提供する。 The product information providing server 30 provides the client terminal 50 with the product information registered by the registrant terminal 10.
　クライアント端末５０は、営業活動のなかで取得した各項目の顧客情報を商品情報提供サーバ３０へ送信し、商品情報提供サーバ３０から顧客との会話ガイドや商品情報の提供を受けるＰＣ、タブレット、スマートフォン等のコンピュータである。クライアント端末５０は、例えば顧客に対して営業活動を行って商品を提案する銀行や証券会社等の営業担当者によって使用される。図１においては、Ａ銀行及びＢ銀行において使用されるクライアント端末５０の例を示している。 The client terminal 50 transmits the customer information of each item acquired in the sales activities to the product information providing server 30, and the PC, the tablet, and the smartphone receive the provision of the conversation guide with the customer and the product information from the product information providing server 30. Computer. The client terminal 50 is used, for example, by a salesperson such as a bank or a securities company who offers a product by conducting business activities for a customer. FIG. 1 shows an example of the client terminal 50 used in Bank A and Bank B.
（商品情報提供サーバ）
　図２は、商品情報提供サーバ３０の主な構成を機能ごとに示すブロック図である。
　図２に示すように、商品情報提供サーバ３０は、制御部３１、記憶部３２、操作部３３、表示部３４、通信部３５、情報提供部３６、報告書提供部３７、第１記憶部３８１、第２記憶部３８２及び第３記憶部３８３を備えて、構成されている。 (Product information server)
FIG. 2 is a block diagram showing the main configuration of the product information providing server 30 for each function.
As shown in FIG. 2, the product information providing server 30 includes a control unit 31, a storage unit 32, an operation unit 33, a display unit 34, a communication unit 35, an information providing unit 36, a report providing unit 37, and a first storage unit 381. , And a second storage unit 382 and a third storage unit 383.
　制御部３１は、記憶部３２に記憶されたプログラムを読み取り、商品情報提供サーバ３０の各部を制御する。制御部３１は、ＣＰＵ（Central Processing Unit）等のプロセッサー、ＲＡＭ（Random Access Memory）等により構成することができる。 The control unit 31 reads a program stored in the storage unit 32 and controls each unit of the product information providing server 30. The control unit 31 can be configured of a processor such as a central processing unit (CPU), a random access memory (RAM), and the like.
　記憶部３２は、制御部３１、情報提供部３６及び報告書提供部３７において読み取る各種プログラムやファイル等を記憶している。記憶部３２としては、ハードディスク等の記憶媒体を使用することができる。 The storage unit 32 stores various programs, files, and the like read by the control unit 31, the information providing unit 36, and the report providing unit 37. As the storage unit 32, a storage medium such as a hard disk can be used.
　操作部３３は、ユーザの操作に応じた操作信号を出力するインターフェイスである。操作部３３としては、例えばマウス、キーボード、表示部３４と一体に構成されたタッチパネル等を使用することができる。 The operation unit 33 is an interface that outputs an operation signal according to the user's operation. As the operation unit 33, for example, a mouse, a keyboard, a touch panel integrally formed with the display unit 34, or the like can be used.
　表示部３４は、制御部３１の指示にしたがって処理内容等を表示するディスプレイである。表示部３４としては、例えばＬＣＤ（Liquid Crystal Display）、有機ＥＬ（Electro Luminescence）等の各種ディスプレイを使用することができる。 The display unit 34 is a display that displays processing content and the like according to an instruction of the control unit 31. As the display unit 34, various displays such as LCD (Liquid Crystal Display) and organic EL (Electro Luminescence) can be used, for example.
　通信部３５は、ネットワークＮ上の登録者端末１０、クライアント端末５０等と通信する。 The communication unit 35 communicates with the registrant terminal 10 on the network N, the client terminal 50 and the like.
　情報提供部３６は、クライアント端末５０において取得した顧客情報を、第１記憶部３８１が記憶する項目リスト中の各項目に対応付けて、第１記憶部３８１に保存する。また、情報提供部３６は、項目リストにおいて顧客情報をまだ取得していない項目に対応する会話ガイドを第２記憶部３８２から取得してクライアント端末５０に提供する。さらに、情報提供部３６は、第１記憶部３８１に保存した顧客情報が、商品情報を提供する条件に該当する商品情報を、第３記憶部３８３から取得してクライアント端末５０に提供する。 The information providing unit 36 stores the customer information acquired in the client terminal 50 in the first storage unit 381 in association with each item in the item list stored in the first storage unit 381. In addition, the information providing unit 36 acquires, from the second storage unit 382, a conversation guide corresponding to an item for which the customer information has not been acquired in the item list and provides the client terminal 50 with the conversation guide. Further, the information providing unit 36 acquires, from the third storage unit 383, product information in which the customer information stored in the first storage unit 381 corresponds to the condition for providing the product information, and provides the client terminal 50 with the product information.
　報告書提供部３７は、クライアント端末５０において取得し、第１記憶部３８１に保存した顧客情報を用いて、商品の提案に至るまでの営業活動の報告書を作成し、クライアント端末５０に提供する。 The report providing unit 37 uses the customer information acquired by the client terminal 50 and stored in the first storage unit 381 to create a report of sales activities up to the proposal of a product and provides the report to the client terminal 50. .
　情報提供部３６及び報告書提供部３７は、ＣＰＵ等のプロセッサーにより記憶部３２内のプログラムを読み取って情報提供部３６及び報告書提供部３７の処理手順をそれぞれ実行するソフトウェア処理により実現することができる。情報提供部３６及び報告書提供部３７の処理手順を、制御部３１と同じプロセッサーにより実行し、制御部３１が情報提供部３６及び報告書提供部３７の機能を担う構成としてもよい。 The information providing unit 36 and the report providing unit 37 may be realized by software processing in which a processor such as a CPU reads a program in the storage unit 32 and executes the processing procedure of the information providing unit 36 and the report providing unit 37 respectively. it can. The processing procedure of the information providing unit 36 and the report providing unit 37 may be executed by the same processor as the control unit 31, and the control unit 31 may be configured to take on the functions of the information providing unit 36 and the report providing unit 37.
　第１記憶部３８１は、取得すべき顧客情報の項目リストを記憶する。
　第２記憶部３８２は、顧客情報の各項目に対応付けて、各項目の顧客情報を取得するときの会話ガイドを記憶する。
　第３記憶部３８３は、登録者端末１０によって登録された商品情報を、当該商品情報を提供する条件に対応付けて記憶する。 The first storage unit 381 stores an item list of customer information to be acquired.
The second storage unit 382 stores a conversation guide when acquiring customer information of each item in association with each item of customer information.
The third storage unit 383 stores the product information registered by the registrant terminal 10 in association with the condition for providing the product information.
　第１記憶部３８１、第２記憶部３８２及び第３記憶部３８３は、それぞれ別の記憶媒体であってもよいが、１つの記憶媒体であってもよく、例えば記憶部３２が第１記憶部３８１、第２記憶部３８２及び第３記憶部３８３として機能してもよい。 The first storage unit 381, the second storage unit 382, and the third storage unit 383 may be separate storage media, but may be one storage medium. For example, the storage unit 32 is a first storage unit. 381, and may function as the second storage unit 382 and the third storage unit 383.
　なお、ＰＣ等のコンピュータである登録者端末１０及びクライアント端末５０は、商品情報提供サーバ３０の制御部３１、記憶部３２、操作部３３、表示部３４、通信部３５等と同様の構成を備えて、構成することができる。 The registrant terminal 10 and the client terminal 50, which are computers such as PCs, have the same configuration as the control unit 31, storage unit 32, operation unit 33, display unit 34, communication unit 35, etc. of the product information providing server 30. Can be configured.
　図３は、上記商品情報提供システム１において商品情報を提供するときの処理手順を示している。
　図３に示すように、まず登録者端末１０が、登録する商品情報と、当該商品情報を提供する条件と、を商品情報提供サーバ３０に送信する（ステップＳ１）。商品としては、預金、外貨、有価証券等の金融取引における商品に限らず、金融情報、法令情報等の提供や各種手続きの代理サービスの提供等も商品として扱うことができる。商品情報を提供する条件は、商品の提案に適した顧客情報の項目の組み合わせである。顧客情報の項目は、商品情報提供サーバ３０において記憶する項目リストに列挙された項目である。各項目の組み合わせは、商品に対してニーズがある顧客の条件に応じて、商品提供者が設定することができる。 FIG. 3 shows a processing procedure when the product information providing system 1 provides product information.
As shown in FIG. 3, first, the registrant terminal 10 transmits the product information to be registered and the conditions for providing the product information to the product information providing server 30 (step S1). The products are not limited to products in financial transactions such as deposits, foreign currency and securities, but can also be provided as financial information, provision of legal information, etc., and provision of proxy services for various procedures. The condition for providing product information is a combination of items of customer information suitable for product proposal. The items of the customer information are items listed in the item list stored in the product information providing server 30. The combination of each item can be set by the product provider according to the condition of the customer who has a need for the product.
　また、登録者端末１０においてすでに取得できている顧客情報がある場合、商品情報だけでなく、登録者端末１０から商品情報提供サーバ３０へ顧客情報を送信し、登録することができる。例えば、登録者端末１０が銀行等の金融機関の端末である場合、登録者端末１０は取引している顧客の職業や年収等の項目の顧客情報を、送信することができる。 Further, when there is customer information that has already been acquired in the registrant terminal 10, not only the product information but also the customer information can be transmitted from the registrant terminal 10 to the product information providing server 30 and registered. For example, when the registrant terminal 10 is a terminal of a financial institution such as a bank, the registrant terminal 10 can transmit customer information of items such as the occupation and the annual income of the customer who is trading.
　商品情報提供サーバ３０では、情報提供部３６が、通信部３５により登録者端末１０から受信した商品情報と当該商品情報を提供する条件とを対応付けて、第３記憶部３８３に保存する（ステップＳ２）。商品情報とともに顧客情報も受信した場合、情報提供部３６は、受信した顧客情報を、第１記憶部３８１が記憶する項目リスト中の各項目と対応付けて、第１記憶部３８１に保存する。 In the product information providing server 30, the information providing unit 36 stores the product information received from the registrant terminal 10 by the communication unit 35 in association with the condition for providing the product information in the third storage unit 383 (step S2). When the customer information is also received together with the product information, the information providing unit 36 stores the received customer information in the first storage unit 381 in association with each item in the item list stored in the first storage unit 381.
　第１記憶部３８１では、顧客情報の項目リストとして、すべての項目を列挙した１つの項目リストを記憶することもできるが、取得すべき顧客情報を基本情報から詳細情報までの複数のレベルに細分化した、複数レベルの項目リストを記憶することもできる。
　図４～図６は、顧客情報を３つのレベル１～３に細分化したときの各レベルの項目リストの一例を示している。 The first storage unit 381 can store one item list in which all items are listed as the item list of customer information, but the customer information to be acquired is subdivided into multiple levels from basic information to detailed information. Multiple, multi-level item lists can also be stored.
FIGS. 4 to 6 show an example of the item list of each level when the customer information is subdivided into three levels 1 to 3.
　図４は、レベル１の項目リストの一例を示している。
　図４に示すように、レベル１の項目リストでは、職業、年齢等の顧客の属性や資力等に関する基本的な項目が設定されている。各項目は階層化され、例えば職業の項目には、医師、士業等の項目が属し、さらに士業の項目には税理士、弁護士等の項目が属している。各項目には、各項目を識別できる項目Ｎｏ．が付与されている。 FIG. 4 shows an example of the level 1 item list.
As shown in FIG. 4, in the level 1 item list, basic items relating to the attributes, resources, and the like of customers such as occupation and age are set. Each item is classified into, for example, an item of a profession, an item such as a doctor or a vocational work, and an item of a vocational work includes an item such as a tax accountant or a lawyer. In each item, item No. which can identify each item. Is granted.
　図５は、レベル２の項目リストの一例を示し、図６はレベル３の項目リストの一例を示している。
　図５に示すように、レベル２の項目リストでは、顧客が所有する不動産の有無や運用状況等、レベル１よりも詳細な顧客情報の項目が設定されている。また、図６に示すように、レベル３の項目リストでは、納税資金不足等、レベル１及び２の顧客情報から導き出される顧客の各種ニーズが、最も詳細な顧客情報の項目として設定されている。
　レベル２及び３の項目リストにおいても、レベル１と同様に、各項目に項目Ｎｏ．が付与されている。 FIG. 5 shows an example of the level 2 item list, and FIG. 6 shows an example of the level 3 item list.
As shown in FIG. 5, in the level 2 item list, items of customer information more detailed than those in level 1 are set, such as the presence or absence of real estate owned by the customer and the operation status. Further, as shown in FIG. 6, in the level 3 item list, various needs of the customer derived from the customer information of levels 1 and 2 such as a shortage of tax payment funds are set as the items of the most detailed customer information.
In the item lists of levels 2 and 3, as with level 1, each item has an item no. Is granted.
　図７は、各レベルの項目リスト中の項目に対応付けて保存した顧客情報の一例を示している。
　図７に示すように、クライアント端末５０において取得した顧客情報の内容に、その内容が該当する項目とその項目Ｎｏ．が対応付けられて、顧客情報として保存されている。各顧客情報には、各顧客を識別する顧客ＩＤが対応付けられている。 FIG. 7 shows an example of customer information stored in association with items in the item list of each level.
As shown in FIG. 7, the contents of the customer information acquired in the client terminal 50 include the item corresponding to the content and the item No. Are associated and stored as customer information. Each customer information is associated with a customer ID for identifying each customer.
　図４～図６に示すように、項目リスト中の各項目には、各項目の顧客情報を取得するときの会話ガイドを識別する会話ガイドＮｏ．が対応付けられている。第２記憶部３８２には、会話ガイドＮｏ．に対応する会話ガイドが保存されている。 As shown in FIGS. 4 to 6, in each item in the item list, a conversation guide No. for identifying a conversation guide when acquiring customer information of each item. Are associated. The second storage unit 382 includes a conversation guide No. The corresponding conversation guide is stored.
　図８は、第２記憶部３８２が記憶する会話ガイドの一例を示している。
　例えば、図５に示す不動産の有無に関する項目Ｎｏ．２１１及び２１２には、図８に示す会話ガイドＮｏ．Ｂ０００１が対応付けられている。図８に示すように、会話ガイドＮｏ．Ｂ０００１には、ご近所の類似不動産の状況を話すことを促す会話ガイドが対応付けられており、この会話ガイドによって営業担当者が不動産の有無を聞き出す際の会話をサポートすることができる。 FIG. 8 shows an example of the conversation guide stored in the second storage unit 382.
For example, item no. In 211 and 212, the conversation guide No. 1 shown in FIG. B0001 is associated. As shown in FIG. B0001 is associated with a conversation guide prompting the user to talk about the status of similar real estate in the neighborhood, and this conversation guide can support a conversation when a sales representative listens for the presence or absence of real estate.
　図９は、第３記憶部３８３が記憶する商品情報の一例を示している。
　図９に示すように、第３記憶部３８３には、商品情報として、各商品の名称と商品説明が保存されている。各商品情報には、各商品情報を識別する商品Ｎｏ．が付与されている。また、各商品情報には、商品情報を提供する条件として、レベル１～３の項目リスト中の各項目の組み合わせが対応付けられている。 FIG. 9 illustrates an example of product information stored in the third storage unit 383.
As shown in FIG. 9, the third storage unit 383 stores the name of each product and the product description as product information. In each item information, an item No. identifying the item information. Is granted. Further, each item information is associated with a combination of items in the item list of levels 1 to 3 as a condition for providing item information.
　複数レベルの項目リストの場合、商品情報を提供する条件とする顧客情報の項目を各レベル間で組み合わせることができる。
　図１０は、商品情報１～３を提供する場合の各レベル１～３間で項目を組み合わせた例を示している。
　例えば、図１０において商品情報１の提供に適した顧客情報の項目の組み合わせとして、レベル１の項目リスト中の項目１１と項目１３、レベル２の項目リスト中の項目２３と項目２５、レベル３の項目リスト中の項目３１と項目３５の各項目が対応付けられている。対応付けられた各項目を基本情報のレベル１から詳細情報のレベル３まで順番に取得すると、顧客のニーズに合った商品に至るように、各レベル間の項目を組み合わせることができる。なお、レベル間で組み合わせるのではなく、各項目を単独で商品情報を提供する条件とすることもできる。例えば、商品情報３を提供する条件としては、項目１４のみが設定されている。 In the case of a multi-level item list, items of customer information which is a condition for providing product information can be combined between each level.
FIG. 10 shows an example in which items are combined between levels 1 to 3 in the case of providing product information 1 to 3.
For example, as a combination of items of customer information suitable for providing product information 1 in FIG. 10, items 11 and 13 in the item list of level 1 and items 23 and 25 in the item list of level 2 and level 3 Items 31 and 35 in the item list are associated with each other. If items associated with each other are acquired in order from level 1 of basic information to level 3 of detailed information, items between each level can be combined so as to reach a product meeting the needs of the customer. In addition, it is also possible not to combine the levels but to set each item as a condition for providing product information alone. For example, only the item 14 is set as the condition for providing the product information 3.
　登録者端末１０によりあらかじめ登録された顧客情報も含めて、第１記憶部３８１においてすでに保存している顧客情報がある場合、商品情報提供サーバ３０からクライアント端末５０へ送信して、提供することができる。常に送信するのではなく、クライアント端末５０からの要求に応じて送信するようにしてもよい。クライアント端末５０を使用する営業担当者は、事前に顧客情報を取得してこれから訪問する顧客への営業活動に備えることができる。 If there is customer information already stored in the first storage unit 381 including customer information registered in advance by the registrant terminal 10, the product information providing server 30 transmits it to the client terminal 50 for provision. it can. Instead of always transmitting, it may be transmitted in response to a request from the client terminal 50. A salesperson using the client terminal 50 can prepare for sales activities for customers who obtain customer information in advance and visit from now on.
　営業活動のなかで、顧客との会話や訪問先での建物の様子等から、営業担当者が顧客情報を取得した場合は、クライアント端末５０に取得した顧客情報を項目ごとに入力する。クライアント端末５０は、入力した各項目の顧客情報を商品情報提供サーバ３０に送信する（ステップＳ３）。 In the case where the sales representative acquires the customer information from the conversation with the customer, the appearance of the building at the visiting place, etc. in the sales activity, the customer information acquired in the client terminal 50 is input for each item. The client terminal 50 transmits the input customer information of each item to the product information providing server 30 (step S3).
　商品情報提供サーバ３０では、情報提供部３６が、クライアント端末５０から送信された顧客情報を、第１記憶部３８１の項目リスト中の項目に対応付けて第１記憶部３８１に保存する。顧客情報を保存後、情報提供部３６は、項目リストにおいて顧客情報をまだ取得していない項目に対応する会話ガイドを、第２記憶部３８２から取得して、通信部３５によりクライアント端末５０に送信する（ステップＳ４）。 In the product information providing server 30, the information providing unit 36 stores the customer information transmitted from the client terminal 50 in the first storage unit 381 in association with the item in the item list of the first storage unit 381. After storing the customer information, the information providing unit 36 acquires from the second storage unit 382 a conversation guide corresponding to the item for which the customer information has not been acquired in the item list, and transmits the conversation guide to the client terminal 50 by the communication unit 35. (Step S4).
　情報提供部３６は、できるだけ多くの顧客情報を取得するため、まだ取得していない不足の項目であればどの項目でも会話ガイドを送信するようにしてもよいが、効率的に商品を提案できるように、各商品情報を提供する条件に応じた項目の会話ガイドを送信することもできる。具体的には、情報提供部３６は、第１記憶部３８１に保存した顧客情報の項目が、各商品情報を提供する条件となる顧客情報の項目の組み合わせの一部に該当する場合、当該組み合わせのうち、まだ取得していない項目に対応する会話ガイドを第２記憶部３８２から取得してクライアント端末５０に提供する。会話ガイドにより、営業担当者は、顧客のニーズの絞り込みやニーズに一致する商品の提案に必要な顧客情報の項目を容易に把握できるとともに、会話ガイドにしたがって会話することにより顧客情報の取得が容易となる。 In order to acquire as much customer information as possible, the information providing unit 36 may transmit the conversation guide to any item that has not yet been acquired, but it is possible to efficiently propose a product In addition, it is also possible to transmit a conversation guide of an item according to the condition for providing each item information. Specifically, when the item of the customer information stored in the first storage unit 381 corresponds to a part of the combination of the items of the customer information serving as the condition for providing each item information, the information providing unit 36 performs the combination The conversation guide corresponding to the item not acquired yet is acquired from the second storage unit 382 and provided to the client terminal 50. The conversation guide allows the sales representative to easily grasp the items of customer information necessary for narrowing down the needs of the customer and proposing products that match the needs, and facilitates acquisition of the customer information by conversation according to the conversation guide It becomes.
　上述のように、複数レベルの項目リストがある場合、情報提供部３６は、クライアント端末５０において取得した顧客情報を、複数レベルの項目リスト中の各項目に対応付けて第１記憶部３８１に保存する。また、情報提供部３６は、基本情報のレベルから詳細情報のレベルへと順番に、各レベルの項目リストにおいて顧客情報をまだ取得していない項目を抽出し、抽出した項目に対応する会話ガイドを提供する。 As described above, when there is a multi-level item list, the information providing unit 36 stores the customer information acquired in the client terminal 50 in the first storage unit 381 in association with each item in the multi-level item list. Do. In addition, the information providing unit 36 extracts items for which the customer information has not yet been acquired in the item list of each level in order from the level of the basic information to the level of the detailed information, and the conversation guide corresponding to the extracted items provide.
　例えば、図９に示す商品Ｎｏ．００００１の商品情報を提供する組み合わせは、図４に示すレベル１の項目リスト中の項目１２４１と、図５に示すレベル２の項目リストの項目２１１及び２２２１と、図６に示すレベル３の項目リストの項目３１１である。このうち、項目１２４１及び２１１の顧客情報を取得した場合、項目２２２１及び３１１の顧客情報が不足する。情報提供部３６は、不足する項目２２２１及び３１１のうち、基本情報に近いレベル２の項目リストの項目２２２１を先に抽出し、当該項目２２２１に対応する会話ガイドを提供する。この項目２２２１の顧客情報を取得できた後、情報提供部３６は、レベル２より詳細情報であるレベル３の項目リストの項目３１１に対応する会話ガイドを提供すればよい。これにより、基本情報から詳細情報へと順に顧客情報を取得することができ、顧客のニーズを絞り込みやすい。 For example, the product No. shown in FIG. The combination providing the product information of 00001 is the item 1241 in the item list of level 1 shown in FIG. 4, the items 211 and 2221 of the item list of level 2 shown in FIG. 5, and the item list of level 3 shown in FIG. Item 311. Among them, when the customer information of the items 1241 and 211 is acquired, the customer information of the items 2221 and 311 runs short. The information providing unit 36 first extracts the items 2221 of the level 2 item list near the basic information among the missing items 2221 and 311, and provides a conversation guide corresponding to the items 2221. After the customer information of the item 2221 can be acquired, the information providing unit 36 may provide a conversation guide corresponding to the item 311 of the item list of level 3 which is detailed information from level 2. Thus, the customer information can be acquired sequentially from the basic information to the detailed information, and it is easy to narrow down the needs of the customer.
　クライアント端末５０では、商品情報提供サーバ３０から送信された会話ガイドを表示する。
　図１１は、クライアント端末５０における表示画面例を示している。
　図１１に示すように、表示画面には、レベル１の項目リストの各項目のうち、未取得の項目には入力領域ｄ１１が設けられ、すでに取得済みの項目には取得した顧客情報が表示されている。入力領域ｄ１１では、各項目の顧客情報をプルダウン表示して選択させることもできるし、営業担当者が文字を入力することもできる。また、表示画面には、本日の用件として、項目リストにおいてまだ取得していない不足の項目ｄ１２が表示されている。営業担当者が本日の用件を選択すると、不足の項目ｄ１２を取得するための会話ガイドを見ることができる。 The client terminal 50 displays the conversation guide transmitted from the product information providing server 30.
FIG. 11 shows an example of a display screen on the client terminal 50.
As shown in FIG. 11, in the display screen, the input area d11 is provided for the unacquired item among the items of the level 1 item list, and the acquired customer information is displayed for the already acquired item. ing. In the input area d11, the customer information of each item can be pulled down and selected, or a sales representative can input characters. Further, on the display screen, as the business of today, an insufficient item d12 which has not yet been acquired in the item list is displayed. When the sales representative selects today's business, he can view the conversation guide for obtaining the missing item d12.
　図１２は、本日の用件を選択したときの表示画面例を示している。
　図１２に示すように、表示画面には、レベル２の項目リストにおいて不足の項目ｄ１２と同じ階層にある項目が、ツリー構造ｄ２１で表示されている。営業担当者は、このツリー構造ｄ２１により、取得する必要がある顧客情報の項目が何か、この先どの項目の顧客情報を取得していけばよいかを、容易に把握することができる。 FIG. 12 shows an example of a display screen when the business of today is selected.
As shown in FIG. 12, on the display screen, items in the same hierarchy as the item d12 of the item in the level 2 item list are displayed in a tree structure d21. With this tree structure d21, the sales representative can easily grasp what item of customer information needs to be acquired and which item of customer information should be acquired in the future.
　営業担当者がツリー構造ｄ２１中の１つの項目を選択すると、図１２に示すように、クライアント端末５０では選択した項目の顧客情報を取得するときの会話ガイドｄ２２が表示される。
　営業担当者は、会話ガイドにより、どのような会話によって取得できるかを把握することができる。営業担当者は、会話ガイドを使用した会話によって、さらに取得できた顧客情報がある場合は、クライアント端末５０に入力する。
　クライアント端末５０では、ステップＳ３と同様にして、入力した顧客情報を商品情報提供サーバ３０に送信する（ステップＳ５）。 When the sales representative selects one item in the tree structure d21, as shown in FIG. 12, the client terminal 50 displays a conversation guide d22 for acquiring customer information of the selected item.
The salesperson can grasp what kind of conversation can be obtained by the conversation guide. The sales representative inputs to the client terminal 50, if there is customer information which can be further acquired by the conversation using the conversation guide.
The client terminal 50 transmits the input customer information to the product information providing server 30 as in step S3 (step S5).
　商品情報提供サーバ３０では、情報提供部３６が、クライアント端末５０から送信された顧客情報を、項目リスト中の各項目に対応付けて第１記憶部３８１に保存する。情報提供部３６は、保存した顧客情報が商品情報を提供する条件に該当する場合、当該商品情報を第３記憶部３８３から取得して、通信部３５によりクライアント端末５０に送信する（ステップＳ６）。保存した顧客情報の項目が、いずれかの商品情報を提供する条件に該当せず、当該組み合わせに不足の項目がある場合は、いずれかの商品情報を提供する条件に該当するまで、ステップＳ４及びＳ５を繰り返す。 In the product information providing server 30, the information providing unit 36 stores the customer information transmitted from the client terminal 50 in the first storage unit 381 in association with each item in the item list. When the stored customer information corresponds to the condition for providing the product information, the information providing unit 36 acquires the product information from the third storage unit 383 and transmits it to the client terminal 50 by the communication unit 35 (step S6). . If the item of the stored customer information does not correspond to the condition for providing any product information, and there is an insufficient item in the combination, step S4 and the step S4 until the condition for providing any product information is satisfied. Repeat S5.
　クライアント端末５０では、商品情報提供サーバ３０から送信された商品情報を表示する。例えば、図９に示す商品Ｎｏ．００００１の商品情報を提供する場合、商品情報提供サーバ３０からは、「相続税対策」の商品名称と、「収益物件の１棟買いで相続財産を圧縮しましょう・・・」の商品説明が送信される。クライアント端末５０は、当該商品名称と商品説明を表示する。営業担当者は、商品情報により、顧客のニーズに一致した商品を提案することができる。 The client terminal 50 displays the product information transmitted from the product information providing server 30. For example, the product No. shown in FIG. When providing product information of 00001, the product information providing server 30 transmits the product name of "Inheritance tax measures" and the product description of "Let's reduce the amount of inherited property by buying one building ..." Be done. The client terminal 50 displays the product name and the product description. With the product information, the sales representative can propose a product that matches the needs of the customer.
　商品の提案後、営業担当者は、商品の購入の有無や顧客の反応等の提案結果を、クライアント端末５０に入力することができる。クライアント端末５０は、入力された提案結果を商品情報提供サーバ３０に送信する（ステップＳ７）。
　商品情報提供サーバ３０では、情報提供部３６が、クライアント端末５０から受信した提案結果を、通信部３５により登録者端末１０へ送信する（ステップＳ８）。登録者端末１０では、商品提供者が各商品の提案結果を確認することができ、今後展開する商品の参考情報とすることができる。 After proposing the product, the salesperson can input the proposal result such as the presence or absence of the purchase of the product or the reaction of the customer to the client terminal 50. The client terminal 50 transmits the input proposal result to the product information providing server 30 (step S7).
In the product information providing server 30, the information providing unit 36 causes the communication unit 35 to transmit the proposal result received from the client terminal 50 to the registrant terminal 10 (step S8). In the registrant terminal 10, the product provider can confirm the proposal result of each product, and can be used as reference information of products to be developed in the future.
　情報提供部３６は、図７に示すように、顧客情報に対応付けて、商品を提案した日付、提案した内容及び結果を保存することができる。例えば、顧客ＩＤが１２０３２の顧客情報には、２０１７年５月２１日に不動産投資の商品を提案し、提案が受け入れられずに見送られたことを示す結果が対応付けられている。同じ顧客に対して複数回の提案を行った場合は、同じ顧客情報に各提案内容とその結果を対応付けて保存することができる。 As shown in FIG. 7, the information providing unit 36 can store the date on which the product is proposed, the proposed content and the result in association with the customer information. For example, with the customer information of the customer ID 12032, a product of real estate investment is proposed on May 21, 2017, and a result indicating that the proposal has been rejected without being accepted is associated. In the case where a plurality of proposals are made for the same customer, each proposal content and its result can be stored in association with the same customer information.
　また、商品情報提供サーバ３０では、報告書提供部３７が、クライアント端末５０において取得し、第１記憶部３８１に保存した顧客情報を用いて、商品の提案に至るまでの営業活動の報告書を作成する。報告書提供部３７は、報告書の作成に、顧客情報の取得時に提供した会話ガイドを用いてもよい。例えば、報告書提供部３７は、固定資産税の会話ガイドを提供し、不動産有りの項目の顧客情報を保存した場合、固定資産税の会話により不動産が有ることが分かったことを報告する報告書を作成することができる。報告書提供部３７は、作成した報告書を、通信部３５によりクライアント端末５０に送信する（ステップＳ９）。 Further, in the product information providing server 30, the report providing unit 37 uses the customer information acquired by the client terminal 50 and stored in the first storage unit 381 to report on the sales activities leading up to the product proposal. create. The report providing unit 37 may use the conversation guide provided at the time of acquisition of the customer information to create the report. For example, when the report providing unit 37 provides a property tax conversation guide and stores customer information of an item with real estate, a report that reports that real property is found by the property tax conversation Can be created. The report provision unit 37 transmits the created report to the client terminal 50 by the communication unit 35 (step S9).
　クライアント端末５０では、１回の営業活動では商品の提案に至らず、複数回の営業活動で取得した顧客情報を元に商品の提案をすることがある。複数回の場合、報告書提供部３７は、営業活動を終えるごとに保存した顧客情報から日報を作成してもよい。 The client terminal 50 may propose a product based on the customer information acquired in the plurality of sales activities without reaching the product proposal in one sales activity. In the case of multiple times, the report providing unit 37 may create a daily report from the stored customer information each time the sales activity is finished.
　クライアント端末５０では、報告書を表示する。
　図１３は、報告書の表示画面の一例を示している。
　図１３に示すように、これまでの営業活動で取得した顧客情報ｄ３１、今回の営業活動で参照した会話ガイドと取得した顧客情報の項目ｄ３２、営業担当者が入力した分析結果や商品の提案に不足する顧客情報の項目ｄ３３等を、報告書として作成することができる。取得済みの顧客情報の項目の組み合わせから、次回の営業活動時に提案可能な商品がある場合は、その商品情報ｄ３５も報告書として作成することができる。他にも、商品情報提供サーバ３０が、取得した顧客情報の項目の分類から各項目の取得率を算出し、この取得率から投資ニーズ、相続ニーズ、資金運用ニーズ等を分析したグラフを報告書として作成してもよい。クライアント端末５０では、図１３に示すように、上司のコメント及び依頼事項ｄ３４の入力を受け付けて、報告書に追加することができる。 The client terminal 50 displays a report.
FIG. 13 shows an example of a report display screen.
As shown in FIG. 13, the customer information d31 acquired in the past sales activities, the conversation guide referred in the present sales activities and the item d32 of the acquired customer information, and the analysis result and the product proposal input by the sales representative The item d33 of the missing customer information can be prepared as a report. From the combination of the acquired items of customer information, if there is a product that can be proposed in the next sales activity, the product information d35 can also be created as a report. In addition, the product information providing server 30 calculates the acquisition rate of each item from the classification of the item of the acquired customer information, and analyzes the investment needs, inheritance needs, fund management needs, etc. from this acquisition rate report. It may be created as In the client terminal 50, as shown in FIG. 13, the input of the comment of the superior and the request item d34 can be received and added to the report.
　営業担当者は、営業活動中又はその後に顧客情報を入力するだけで、別途報告書を作成する作業を省略でき、効率的な営業活動が可能である。また、営業担当者の上司や同僚等も報告書によって各営業担当者の営業活動の具体的な内容を把握することができ、情報を共有することができる。 The sales representative can omit the work of preparing a separate report simply by inputting customer information during or after sales activities, and efficient sales activities are possible. Also, the manager of a sales representative, a colleague, etc. can grasp the specific content of the sales activities of each sales representative by the report, and can share information.
　以上のように、本実施の形態の商品情報提供システム１は、クライアント端末５０と、クライアント端末５０に商品情報を提供する商品情報提供サーバ３０と、商品情報提供サーバ３０に商品情報を登録する登録者端末１０と、を備える。商品情報提供サーバ３０は、取得すべき顧客情報の項目リストを記憶する第１記憶部３８１と、顧客情報の各項目に対応付けて、各項目の顧客情報を取得するときの会話ガイドを記憶する第２記憶部３８２と、商品情報を、当該商品情報を提供する条件に対応付けて記憶する第３記憶部３８２と、クライアント端末５０において取得した顧客情報を、項目リスト中の各項目と対応付けて第１記憶部３８１に保存し、項目リストにおいて顧客情報をまだ取得していない項目に対応する会話ガイドを第２記憶部３８２から取得してクライアント端末５０に提供するとともに、保存した顧客情報が商品情報を提供する条件に該当する場合は当該商品情報を第３記憶部３８３から取得してクライアント端末５０に提供する情報提供部３６と、を備える。 As described above, the product information providing system 1 according to the present embodiment registers the product information in the product information providing server 30 and the product information providing server 30 that provide the client terminal 50 with the product information. Terminal 10; The product information providing server 30 stores a first storage unit 381 storing an item list of customer information to be acquired, and a conversation guide for acquiring customer information of each item in association with each item of customer information. The second storage unit 382, the third storage unit 382 for storing the product information in association with the condition for providing the product information, and the customer information acquired in the client terminal 50 are associated with each item in the item list The conversation guide corresponding to the item which is stored in the first storage unit 381 and for which the customer information is not yet acquired in the item list is acquired from the second storage unit 382 and provided to the client terminal 50. And an information providing unit 36 for acquiring the product information from the third storage unit 383 and providing the client terminal 50 when the product information corresponds to the condition for providing the product information.
　取得した顧客情報の項目から不足の項目を取得するための会話ガイドが提供されるため、必要な顧客情報の項目が何か、どうすればその項目を取得できるのかを営業担当者は容易に把握することができる。また、顧客情報の複数の項目の組み合わせに対応する商品情報を提供するので、取得した顧客情報に基づき、顧客のニーズに一致した商品を提案することができる。商品情報は、商品登録者の登録者端末１０によって登録することができるので、営業活動者は、営業活動者とは別の外部の商品も提案することができ、幅広い商品の提供も可能である。したがって、必要な顧客情報の取得が容易になり、顧客のニーズに一致した商品を幅広く提案できるように、営業活動を支援することができる。 A conversation guide is provided for acquiring the missing items from the acquired customer information items, so that the sales staff can easily grasp what items of the required customer information are and how they can be acquired. Can. Further, since product information corresponding to a combination of a plurality of items of customer information is provided, it is possible to propose a product that matches the needs of the customer based on the acquired customer information. Since the product information can be registered by the product registrant's registrant terminal 10, the sales activist can propose an external product other than the sales activist, and a wide range of products can be provided. . Therefore, acquisition of necessary customer information is facilitated, and sales activities can be supported so that a wide range of products meeting the needs of the customer can be proposed.
　特に、登録者端末１０を使用する商品提供者が、都市銀行やメガバンクのように多くの情報を収集でき、商品も豊富な金融機関等であり、クライアント端末５０を使用する営業活動者が、一地域の営業に強いが、情報を収集できる地域も限られている地方銀行等の場合には、お互いの強みを生かして商品の提案ができる。 In particular, a product provider who uses the registrant terminal 10 can collect a lot of information such as a city bank or a megabank, and it is a financial institution etc. rich in products, and a sales activist who uses the client terminal 50 In the case of regional banks, etc. that are strong in regional sales but have limited areas where they can collect information, they can propose products by taking advantage of each other's strengths.
　上記実施の形態は本発明の好適な一例であり、これに限定されない。本発明の主旨を逸脱しない範囲で適宜変更可能である。
　例えば、商品情報提供サーバ３０が、各クライアント端末５０に、営業担当者同士が情報を共有できるＳＮＳ機能を提供してもよい。 The above embodiment is a preferred example of the present invention, and is not limited thereto. It can change suitably in the range which does not deviate from the main point of the present invention.
For example, the product information providing server 30 may provide each client terminal 50 with an SNS function in which sales representatives can share information.
　本出願は、２０１７年９月２０日に出願された日本特許出願である特願２０１７－１７９９９８号に基づく優先権を主張し、当該日本特許出願のすべての記載内容を援用する。 This application claims priority based on Japanese Patent Application No. 2017-179998 filed on Sep. 20, 2017, the entire contents of which are incorporated herein by reference.
１　　商品情報提供システム
１０　　登録者端末
３０　　商品情報提供サーバ
３６　　情報提供部
３７　　報告書提供部
３８１　　第１記憶部
３８２　　第２記憶部
３８３　　第３記憶部
５０　　クライアント端末

  1 product information providing system 10 registrant terminal 30 product information providing server 36 information providing unit 37 report providing unit 381 first storage unit 382 second storage unit 383 third storage unit 50 client terminal

Claims (6)

  1. 　登録者端末によって登録された商品情報を、クライアント端末に提供する商品情報提供サーバであって、
    　取得すべき顧客情報の項目リストを記憶する第１記憶部と、
    　前記顧客情報の各項目に対応付けて、各項目の顧客情報を取得するときの会話ガイドを記憶する第２記憶部と、
    　前記商品情報を、前記商品情報を提供する条件に対応付けて記憶する第３記憶部と、
    　前記クライアント端末において取得した顧客情報を、前記項目リスト中の各項目と対応付けて前記第１記憶部に保存し、前記項目リストにおいて顧客情報をまだ取得していない項目に対応する会話ガイドを前記第２記憶部から取得して前記クライアント端末に提供するとともに、保存した顧客情報が前記商品情報を提供する条件に該当する場合は当該商品情報を前記第３記憶部から取得して前記クライアント端末に提供する情報提供部と、
    　を備えることを特徴とする商品情報提供サーバ。     A product information providing server for providing product information registered by a registrant terminal to a client terminal,
    A first storage unit that stores an item list of customer information to be acquired;
    A second storage unit for storing a conversation guide for acquiring customer information of each item in association with each item of the customer information;
    A third storage unit that stores the product information in association with a condition for providing the product information;
    The customer information acquired in the client terminal is stored in the first storage unit in association with each item in the item list, and the conversation guide corresponding to the item in the item list for which the customer information has not been obtained yet The product information is acquired from the third storage unit when the stored customer information corresponds to the condition for providing the product information while being acquired from the second storage unit and provided to the client terminal. An information provider to provide
    A product information providing server comprising:
  2. 　前記第１記憶部は、取得すべき顧客情報を基本情報から詳細情報までの複数のレベルに細分化した、複数レベルの項目リストを記憶し、
    　前記情報提供部は、前記クライアント端末において取得した顧客情報を、前記複数レベルの項目リスト中の各項目に対応付けて前記第１記憶部に保存し、前記基本情報のレベルから詳細情報のレベルへと順番に、各レベルの項目リストにおいて顧客情報をまだ取得していない項目を抽出し、抽出した項目に対応する会話ガイドを提供することを特徴とする請求項１に記載の商品情報提供サーバ。     The first storage unit stores a multi-level item list in which customer information to be acquired is subdivided into a plurality of levels from basic information to detailed information;
    The information providing unit stores the customer information acquired in the client terminal in the first storage unit in association with each item in the item list of the plurality of levels, from the level of the basic information to the level of the detailed information The server for providing product information according to claim 1, wherein items for which customer information has not been acquired in the item list of each level are extracted in order, and a conversation guide corresponding to the extracted items is provided.
  3. 　前記商品情報を提供する条件は、商品の提案に適した顧客情報の項目の組み合わせであり、
    　前記情報提供部は、前記第１記憶部に保存した顧客情報の項目が、前記顧客情報の項目の組み合わせの一部に該当する場合、当該組み合わせのうち、まだ取得していない項目に対応する会話ガイドを前記第２記憶部から取得して前記クライアント端末に提供することを特徴とする請求項１又は２に記載の商品情報提供サーバ。     The condition for providing the product information is a combination of items of customer information suitable for product proposal,
    When the item of the customer information stored in the first storage unit corresponds to a part of the combination of the items of the customer information, the information providing unit is a conversation corresponding to the item not yet acquired among the combinations. The product information providing server according to claim 1 or 2, wherein a guide is acquired from the second storage unit and provided to the client terminal.
  4. 　前記情報提供部は、前記登録者端末によってあらかじめ登録された顧客情報を、前記項目リスト中の各項目に対応付けて前記第１記憶部に保存し、保存した顧客情報を前記クライアント端末に提供することを特徴とする請求項１～３のいずれか一項に記載の商品情報提供サーバ。 The information providing unit stores the customer information registered in advance by the registrant terminal in the first storage unit in association with each item in the item list, and provides the stored customer information to the client terminal. The product information providing server according to any one of claims 1 to 3, characterized in that
  5. 　前記クライアント端末において取得し、前記第１記憶部に保存した顧客情報を用いて、商品の提案に至るまでの営業活動の報告書を作成し、前記クライアント端末に提供する報告書提供部を備えることを特徴とする請求項１～４のいずれか一項に記載の商品情報提供サーバ。 A report providing unit for preparing a report of sales activities up to the proposal of a product using the customer information acquired by the client terminal and stored in the first storage unit, and providing the report to the client terminal The product information providing server according to any one of claims 1 to 4, characterized in that
  6. 　クライアント端末と、
    　前記クライアント端末に商品情報を提供する商品情報提供サーバと、
    　前記商品情報提供サーバに前記商品情報を登録する登録者端末と、を備え、
    　前記商品情報提供サーバは、
    　取得すべき顧客情報の項目リストを記憶する第１記憶部と、
    　前記顧客情報の各項目に対応付けて、各項目の顧客情報を取得するときの会話ガイドを記憶する第２記憶部と、
    　前記商品情報を、前記商品情報を提供する条件に対応付けて記憶する第３記憶部と、
    　前記クライアント端末において取得した顧客情報を、前記項目リスト中の各項目と対応付けて前記第１記憶部に保存し、前記項目リストにおいて顧客情報をまだ取得していない項目に対応する会話ガイドを前記第２記憶部から取得して前記クライアント端末に提供するとともに、保存した顧客情報が前記商品情報を提供する条件に該当する場合は当該商品情報を前記第３記憶部から取得して前記クライアント端末に提供する情報提供部と、
    　を備えることを特徴とする商品情報提供システム。

          Client terminal,
    A product information providing server for providing product information to the client terminal;
    And a registrant terminal for registering the product information in the product information providing server.
    The product information providing server
    A first storage unit that stores an item list of customer information to be acquired;
    A second storage unit for storing a conversation guide for acquiring customer information of each item in association with each item of the customer information;
    A third storage unit that stores the product information in association with a condition for providing the product information;
    The customer information acquired in the client terminal is stored in the first storage unit in association with each item in the item list, and the conversation guide corresponding to the item in the item list for which the customer information has not been obtained yet The product information is acquired from the third storage unit when the stored customer information corresponds to the condition for providing the product information while being acquired from the second storage unit and provided to the client terminal. An information provider to provide
    A product information providing system comprising:

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