WO2019005855A8 - Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end of a corresponding advertisement slot - Google Patents

Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end of a corresponding advertisement slot Download PDF

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Publication number
WO2019005855A8
WO2019005855A8 PCT/US2018/039582 US2018039582W WO2019005855A8 WO 2019005855 A8 WO2019005855 A8 WO 2019005855A8 US 2018039582 W US2018039582 W US 2018039582W WO 2019005855 A8 WO2019005855 A8 WO 2019005855A8
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
time period
user
supplemental information
threshold time
Prior art date
Application number
PCT/US2018/039582
Other languages
French (fr)
Other versions
WO2019005855A1 (en
Inventor
Omry Zvi GOLDSHTEIN
Paul Stathacopoulos
Jocelin LEE
Taro Kent BANNO
Joseph J. FLYNN
Benjamin Maughan
Original Assignee
Rovi Guides, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US15/639,709 external-priority patent/US10607260B2/en
Priority claimed from US15/639,639 external-priority patent/US10789616B2/en
Application filed by Rovi Guides, Inc. filed Critical Rovi Guides, Inc.
Priority to EP18743192.9A priority Critical patent/EP3583567A1/en
Priority to CA3068620A priority patent/CA3068620A1/en
Publication of WO2019005855A1 publication Critical patent/WO2019005855A1/en
Publication of WO2019005855A8 publication Critical patent/WO2019005855A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Systems and methods are described for presenting supplemental information to a user that is related to an advertisement consumed by the user that the user found interesting. It may be determined that a user is interested in receiving supplemental information based on the user starting to use a device within a threshold time period from consuming the advertisement on a different device. The threshold time period may be determined based on the length of the advertisement slot including the advertisement (e.g., the threshold time period may be 30 seconds if the length of the advertisement slot is 30 seconds). In response to determining that the user started using the first device within the threshold period of time from the end of the advertisement, supplemental information associated with the advertisement may be presented to the user.
PCT/US2018/039582 2017-06-30 2018-06-26 Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end a corresponding advertisement slot WO2019005855A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP18743192.9A EP3583567A1 (en) 2017-06-30 2018-06-26 Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end of a corresponding advertisement slot
CA3068620A CA3068620A1 (en) 2017-06-30 2018-06-26 Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end of a corresponding advertisement slot

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US15/639,709 2017-06-30
US15/639,709 US10607260B2 (en) 2017-06-30 2017-06-30 Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period based on historical user interactions
US15/639,639 US10789616B2 (en) 2017-06-30 2017-06-30 Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end of a corresponding advertisement slot
US15/639,639 2017-06-30

Publications (2)

Publication Number Publication Date
WO2019005855A1 WO2019005855A1 (en) 2019-01-03
WO2019005855A8 true WO2019005855A8 (en) 2019-10-17

Family

ID=62976196

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2018/039582 WO2019005855A1 (en) 2017-06-30 2018-06-26 Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end a corresponding advertisement slot

Country Status (3)

Country Link
EP (1) EP3583567A1 (en)
CA (1) CA3068620A1 (en)
WO (1) WO2019005855A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11516277B2 (en) * 2019-09-14 2022-11-29 Oracle International Corporation Script-based techniques for coordinating content selection across devices

Family Cites Families (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6239794B1 (en) 1994-08-31 2001-05-29 E Guide, Inc. Method and system for simultaneously displaying a television program and information about the program
US6564378B1 (en) 1997-12-08 2003-05-13 United Video Properties, Inc. Program guide system with browsing display
CN1867068A (en) 1998-07-14 2006-11-22 联合视频制品公司 Client-server based interactive television program guide system with remote server recording
AR020608A1 (en) 1998-07-17 2002-05-22 United Video Properties Inc A METHOD AND A PROVISION TO SUPPLY A USER REMOTE ACCESS TO AN INTERACTIVE PROGRAMMING GUIDE BY A REMOTE ACCESS LINK
ATE225998T1 (en) 1998-07-17 2002-10-15 United Video Properties Inc INTERACTIVE TV GUIDE WITH MULTIPLE DEVICES IN ONE PLACE
US7165098B1 (en) 1998-11-10 2007-01-16 United Video Properties, Inc. On-line schedule system with personalization features
EP2469850A3 (en) 2001-02-21 2013-07-10 United Video Properties, Inc. Systems and methods for interactive program guides with personal video recording features
US20100153885A1 (en) 2005-12-29 2010-06-17 Rovi Technologies Corporation Systems and methods for interacting with advanced displays provided by an interactive media guidance application
US20130124327A1 (en) * 2011-11-11 2013-05-16 Jumptap, Inc. Identifying a same user of multiple communication devices based on web page visits
KR101646234B1 (en) * 2014-06-20 2016-08-08 주식회사 온누리디엠씨 Cross platform retargeting method between mobile application and mobile browser
US10229429B2 (en) * 2015-06-26 2019-03-12 International Business Machines Corporation Cross-device and cross-channel advertising and remarketing

Also Published As

Publication number Publication date
CA3068620A1 (en) 2019-01-03
WO2019005855A1 (en) 2019-01-03
EP3583567A1 (en) 2019-12-25

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