WO2018196596A1 - Identification code application method and device - Google Patents

Identification code application method and device Download PDF

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Publication number
WO2018196596A1
WO2018196596A1 PCT/CN2018/082440 CN2018082440W WO2018196596A1 WO 2018196596 A1 WO2018196596 A1 WO 2018196596A1 CN 2018082440 W CN2018082440 W CN 2018082440W WO 2018196596 A1 WO2018196596 A1 WO 2018196596A1
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WO
WIPO (PCT)
Prior art keywords
content
information
top box
set top
identifier
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PCT/CN2018/082440
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French (fr)
Chinese (zh)
Inventor
张伟
吴小勤
樊旭川
徐翔
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武汉矽感科技有限公司
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Publication of WO2018196596A1 publication Critical patent/WO2018196596A1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
    • H04N21/41265—The peripheral being portable, e.g. PDAs or mobile phones having a remote control device for bidirectional communication between the remote control device and client device
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/226—Characteristics of the server or Internal components of the server
    • H04N21/2265—Server identification by a unique number or address, e.g. serial number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25841—Management of client data involving the geographical location of the client

Definitions

  • the present invention relates to the field of Internet technologies, and in particular, to an application method and apparatus for an identification code.
  • TV set-top boxes also known as TV set-top boxes or network set-top boxes
  • the interaction between TV users and set-top boxes is mainly through physical remote control.
  • the corresponding control interface is displayed on the television.
  • the corresponding program content is usually displayed in the form of a video list directory, and the user operates the physical remote controller to select the program content in the corresponding directory to play. .
  • the invention provides an application method and device for an identification code, which realizes pushing a guiding content to a television user, is simple in operation, and improves a user's experience.
  • an embodiment of the present invention provides an application method of an identifier, including:
  • the server receives the identifier code sent by the mobile terminal;
  • the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
  • the server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content;
  • the server sends the boot content to a set top box and a television broadcast corresponding to the identification information of the set top box.
  • an embodiment of the present invention provides an application method of an identifier, including:
  • the mobile terminal acquires an identifier code displayed in the current television interface;
  • the identifier code includes: identifier information of the set top box, identifier information of the guide content, and address information of the guide content;
  • an application apparatus for an identifier including:
  • a receiving module configured to receive an identifier code sent by the mobile terminal, where the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
  • a processing module configured to acquire the guiding content according to the identification information of the guiding content and the address information of the guiding content;
  • a sending module configured to send the guiding content to a set top box and a television broadcast corresponding to the identification information of the set top box.
  • an application apparatus for an identifier including:
  • An obtaining module configured to obtain an identifier code displayed in a current television interface; the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
  • a sending module configured to send the identification code to the server, so that the server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the The set top box and the television corresponding to the identification information of the set top box are played.
  • the server receives the identification code sent by the mobile terminal; the identification code includes: identification information of the set top box, identification information of the guiding content, and address information of the guiding content; further, the server according to the guiding content The identification information and the address information of the guiding content, the guiding content is obtained, and sent to the set top box and the television to play, and the guiding content for the television user is realized by the identification code including the identification information of the guiding content and the address information of the guiding content, and the operation is simple and convenient. , to enhance the user's experience.
  • Embodiment 1 is a flowchart of Embodiment 1 of an application method of an identification code according to the present invention
  • Embodiment 2 is a flowchart of Embodiment 2 of an application method of an identification code according to the present invention
  • Embodiment 3 is a schematic structural diagram of Embodiment 1 of an application device for identifying codes according to the present invention
  • FIG. 4 is a schematic structural diagram of Embodiment 2 of an application device for identifying codes according to the present invention.
  • the terms "comprises” and “comprising”, and any variants thereof, are intended to cover a non-exclusive inclusion, for example, a process, method, system, product or process comprising a series of steps or units.
  • the apparatus is not necessarily limited to those steps or units that are clearly listed, but may include other steps or units that are not explicitly listed or inherent to such procedures, methods, products, or devices.
  • the mobile terminal according to the embodiment of the present invention may include, but is not limited to, a mobile communication device such as a smart phone or a tablet computer, and may also include a mobile terminal having a touch screen and a physical button, which is not limited in the embodiment of the present invention.
  • the application method of the multi-frame identification code provided by the invention realizes the interaction between the TV, the set top box and the mobile terminal user, and improves the user experience.
  • the technical solutions of the present application will be described in detail through specific embodiments.
  • FIG. 1 is a flowchart of Embodiment 1 of an application method of an identification code according to the present invention.
  • the method may be performed by an application device of an identification code, and the device may be disposed in a server.
  • the application method of the identification code may include:
  • Step 101 The server receives an identifier code sent by the mobile terminal, where the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content.
  • Step 102 The server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content.
  • Step 103 The server sends the guiding content to the set top box and the television playing corresponding to the identification information of the set top box.
  • the identification code when the user participates in the television interaction through the mobile terminal, the user scans the identification code displayed on the television through the mobile terminal, and sends the information included in the obtained identification code to the server, or directly Sending the identification code to the server, the identification code includes: identification information of the set top box, identification information of the guiding content, and address information of the guiding content.
  • the server obtains the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box and the television to play.
  • the current broadcast program of the television is a variety show, and an identifier code is displayed in the interface of the current broadcast program, and the identifier code is used to push the guide content to the user, and the identifier code includes: The identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content, and the guiding content is, for example, a certain spy war drama.
  • the television user scans the identification code through the mobile terminal, and then sends the identification code to the server.
  • the server obtains the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box and the television corresponding to the identification information.
  • the server receives the identifier code sent by the mobile terminal; the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content; and further, the identifier of the server according to the boot content.
  • the information and the address information of the guiding content are obtained, and are sent to the set-top box and the television to play, and the guiding content of the guiding information of the guiding content and the address information of the guiding content is realized, thereby realizing the pushing and guiding content to the television user, and the operation is simple and convenient. The user's experience.
  • the application method of the identification code further includes: before step 101:
  • the server determines the boot content according to the historical viewing record of the user of the mobile terminal
  • the server generates an identification code according to the identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content.
  • the method further includes:
  • the server sends the identification code to the set top box and the television to cause the television to display the identification code in the current television interface.
  • the server Before the server receives the identifier code information sent by the mobile terminal, the server generates the identifier code. Before generating the identifier code, the boot content needs to be determined first, which may be determined according to the history record of the user of the mobile terminal, and then according to the identifier of the set top box. The information, the identification information of the guiding content, and the address information of the guiding content generate an identification code. The identification code is generated and sent to the set top box and the television, and the identification code is displayed in the current television interface for scanning by the mobile terminal of the television user to view the guiding content.
  • Embodiment 1 is a flowchart of Embodiment 1 of an application method of an identification code according to the present invention.
  • the method may be performed by an application device of an identification code, and the device may be disposed in a mobile terminal.
  • the application method of the identifier code may include:
  • Step 201 The mobile terminal acquires an identifier code displayed in the current television interface.
  • the identifier code includes: identifier information of the set top box, identifier information of the guide content, and address information of the guide content.
  • Step 202 Send the identification code to the server, so that the server obtains the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box and the television playing corresponding to the identification information of the set top box.
  • the identification code when the user participates in the television interaction through the mobile terminal, the user scans the identification code displayed on the television through the mobile terminal, and sends the information included in the obtained identification code to the server, or directly Sending the identification code to the server, the identification code includes: identification information of the set top box, identification information of the guiding content, and address information of the guiding content.
  • the server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box and the television playing corresponding to the identification information of the set top box.
  • the current broadcast program of the television is a variety show, and an identifier code is displayed in the interface of the current broadcast program, and the identifier code is used to push the guide content to the user, and the identifier code includes: The identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content, and the guiding content is, for example, a certain spy war drama.
  • the television user scans the identification code through the mobile terminal, and then sends the identification code to the server, and the server obtains the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box corresponding to the identification information.
  • TV broadcast the identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content is, for example, a certain spy war drama.
  • the application method of the identification code provided by the embodiment of the present invention realizes pushing the guiding content to the television user by including the identification information of the guiding content and the identification code of the address information of the guiding content, and the operation is simple and the user experience is improved.
  • the identifier code may be a grid matrix GM two-dimensional code.
  • Embodiment 1 of an application device for identifying codes according to the present invention is a schematic structural diagram of Embodiment 1 of an application device for identifying codes according to the present invention.
  • the application device of the identification code may be set in a server, and the application device of the identification code may include:
  • the receiving module 301 is configured to receive an identifier code sent by the mobile terminal, where the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
  • the processing module 302 is configured to acquire the guiding content according to the identification information of the guiding content and the address information of the guiding content.
  • the sending module 303 is configured to send the guiding content to a set top box and a television broadcast corresponding to the identification information of the set top box.
  • the device further includes:
  • a determining module configured to determine the guiding content according to a historical viewing record of a user of the mobile terminal
  • a generating module configured to generate an identification code according to the identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content.
  • the sending module 303 is further configured to:
  • the identifier code is a grid matrix GM two-dimensional code.
  • the application device of the identification code in the embodiment of the present invention may perform the technical solution shown in the foregoing method embodiment shown in FIG. 1 , and the implementation principle and the beneficial effects are similar, and details are not described herein.
  • the application device of the identification code may be set in a mobile terminal, and the application device of the identification code may include:
  • the obtaining module 401 is configured to obtain an identifier code displayed in the current television interface, where the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
  • the sending module 402 is configured to send the identifier to the server, so that the server acquires the boot content according to the identifier information of the boot content and the address information of the boot content, and sends the boot content to The identification information of the set top box corresponds to the set top box and the television is played.
  • the identifier code is a grid matrix GM two-dimensional code.
  • the application device of the identification code in the embodiment of the present invention can perform the technical solution shown in the foregoing method embodiment shown in FIG. 2, and the implementation principle and the beneficial effects are similar, and details are not described herein.
  • the aforementioned program can be stored in a computer readable storage medium.
  • the program when executed, performs the steps including the foregoing method embodiments; and the foregoing storage medium includes various media that can store program codes, such as a ROM, a RAM, a magnetic disk, or an optical disk.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
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Abstract

The invention provides an identification code application method and device. The method comprises: a server receiving an identification code sent from the mobile terminal, the identification code comprising identification information of a set top box, identification information of guiding content, and address information of the guiding content; the server acquiring the guiding content according to the identification information of the guiding content and the address information of the guiding content; and the server sending the guiding content to the set top box and a TV set for playback. Embodiments of the present invention push the guiding content to a TV user by means of the identification code comprising the identification information of the guiding content and the address information of the guiding content, being simple in operation, and improving user experience.

Description

标识码的应用方法及装置Application method and device for identification code 技术领域Technical field
本发明涉及互联网技术领域，尤其涉及一种标识码的应用方法及装置。The present invention relates to the field of Internet technologies, and in particular, to an application method and apparatus for an identification code.
背景技术Background technique
目前电视用户与机顶盒(也称为电视机顶盒或网络机顶盒)的交互方式，主要是通过物理遥控器进行交互。当用户操作物理遥控器控制机顶盒时，电视上会显示相应的操控界面，在操控界面中通常以视频列表目录的方式显示相应的节目内容，用户操作物理遥控器选择相应目录下的节目内容进行播放。At present, the interaction between TV users and set-top boxes (also known as TV set-top boxes or network set-top boxes) is mainly through physical remote control. When the user operates the physical remote control to control the set top box, the corresponding control interface is displayed on the television. In the control interface, the corresponding program content is usually displayed in the form of a video list directory, and the user operates the physical remote controller to select the program content in the corresponding directory to play. .
随着电视节目的发展，节目类型越来越复杂多样，视频列表目录也会越来越繁琐，用户通过操作物理遥控器选择视频列表目录下的节目内容时，操作较为繁琐，用户体验较差。With the development of TV programs, the types of programs are more and more complex, and the list of video lists will become more and more cumbersome. When the user selects the program content in the video list directory by operating the physical remote controller, the operation is cumbersome and the user experience is poor.
发明内容Summary of the invention
本发明提供一种标识码的应用方法及装置，实现了对电视用户推送引导内容，操作简便，提升了用户的体验感。The invention provides an application method and device for an identification code, which realizes pushing a guiding content to a television user, is simple in operation, and improves a user's experience.
第一方面，本发明实施例提供一种标识码的应用方法，包括：In a first aspect, an embodiment of the present invention provides an application method of an identifier, including:
服务器接收所述移动终端发送的标识码；所述标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；The server receives the identifier code sent by the mobile terminal; the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
所述服务器根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容；The server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content;
所述服务器将所述引导内容发送给与所述机顶盒的标识信息对应的机顶盒及电视播放。The server sends the boot content to a set top box and a television broadcast corresponding to the identification information of the set top box.
第二方面，本发明实施例提供一种标识码的应用方法，包括：In a second aspect, an embodiment of the present invention provides an application method of an identifier, including:
移动终端获取当前电视界面中显示的标识码；所述标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；The mobile terminal acquires an identifier code displayed in the current television interface; the identifier code includes: identifier information of the set top box, identifier information of the guide content, and address information of the guide content;
将所述标识码发送给服务器，以使所述服务器根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容，并将所述引导内容发 送给与所述机顶盒的标识信息对应的机顶盒及电视播放。Sending the identification code to the server, so that the server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box. The set-top box and the television corresponding to the identification information.
第三方面，本发明实施例提供一种标识码的应用装置，包括：In a third aspect, an embodiment of the present invention provides an application apparatus for an identifier, including:
接收模块，用于接收所述移动终端发送的标识码；所述标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；a receiving module, configured to receive an identifier code sent by the mobile terminal, where the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
处理模块，用于根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容；a processing module, configured to acquire the guiding content according to the identification information of the guiding content and the address information of the guiding content;
发送模块，用于将所述引导内容发送给与所述机顶盒的标识信息对应的机顶盒及电视播放。And a sending module, configured to send the guiding content to a set top box and a television broadcast corresponding to the identification information of the set top box.
第四方面，本发明实施例提供一种标识码的应用装置，包括：In a fourth aspect, an embodiment of the present invention provides an application apparatus for an identifier, including:
获取模块，用于获取当前电视界面中显示的标识码；所述标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；An obtaining module, configured to obtain an identifier code displayed in a current television interface; the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
发送模块，用于将所述标识码发送给服务器，以使所述服务器根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容，并将所述引导内容发送给与所述机顶盒的标识信息对应的机顶盒及电视播放。a sending module, configured to send the identification code to the server, so that the server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the The set top box and the television corresponding to the identification information of the set top box are played.
本发明实施例提供的标识码的应用方法及装置，服务器接收移动终端发送的标识码；标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；进一步，服务器根据引导内容的标识信息和引导内容的地址信息，获取引导内容，并发送给机顶盒及电视播放，通过包含引导内容的标识信息和引导内容的地址信息的标识码，实现了对电视用户推送引导内容，操作简便，提升了用户的体验感。The application method and device for the identification code provided by the embodiment of the present invention, the server receives the identification code sent by the mobile terminal; the identification code includes: identification information of the set top box, identification information of the guiding content, and address information of the guiding content; further, the server according to the guiding content The identification information and the address information of the guiding content, the guiding content is obtained, and sent to the set top box and the television to play, and the guiding content for the television user is realized by the identification code including the identification information of the guiding content and the address information of the guiding content, and the operation is simple and convenient. , to enhance the user's experience.
附图说明DRAWINGS
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图做一简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, a brief description of the drawings used in the embodiments or the prior art description will be briefly described below. Obviously, the drawings in the following description It is a certain embodiment of the present invention, and other drawings can be obtained from those skilled in the art without any inventive labor.
图1为本发明标识码的应用方法实施例一的流程图；1 is a flowchart of Embodiment 1 of an application method of an identification code according to the present invention;
图2为本发明标识码的应用方法实施例二的流程图；2 is a flowchart of Embodiment 2 of an application method of an identification code according to the present invention;
图3为本发明标识码的应用装置实施例一的结构示意图；3 is a schematic structural diagram of Embodiment 1 of an application device for identifying codes according to the present invention;
图4为本发明标识码的应用装置实施例二的结构示意图。FIG. 4 is a schematic structural diagram of Embodiment 2 of an application device for identifying codes according to the present invention.
具体实施方式detailed description
为使本发明实施例的目的、技术方案和优点更加清楚，下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。The technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the drawings in the embodiments of the present invention. It is a partial embodiment of the invention, and not all of the embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.
本发明的说明书和权利要求书中，术语“包括”和“具有”以及他们的任何变形，意图在于覆盖不排他的包含，例如，包含了一系列步骤或单元的过程、方法、系统、产品或设备不必限于清楚地列出的那些步骤或单元，而是可包括没有清楚地列出的或对于这些过程、方法、产品或设备固有的其它步骤或单元。In the description and claims of the present invention, the terms "comprises" and "comprising", and any variants thereof, are intended to cover a non-exclusive inclusion, for example, a process, method, system, product or process comprising a series of steps or units. The apparatus is not necessarily limited to those steps or units that are clearly listed, but may include other steps or units that are not explicitly listed or inherent to such procedures, methods, products, or devices.
本发明实施例所涉及的移动终端，可以包括但不限于智能手机、平板电脑等移动通讯设备，还可以包括既具有触摸屏也具有物理按键的移动终端，本发明实施例并不限定。The mobile terminal according to the embodiment of the present invention may include, but is not limited to, a mobile communication device such as a smart phone or a tablet computer, and may also include a mobile terminal having a touch screen and a physical button, which is not limited in the embodiment of the present invention.
本发明提供的多帧标识码的应用方法，实现了电视、机顶盒与移动终端用户之间的互动，提升了用户的体验感。下面，通过具体实施例，对本申请的技术方案进行详细说明。The application method of the multi-frame identification code provided by the invention realizes the interaction between the TV, the set top box and the mobile terminal user, and improves the user experience. Hereinafter, the technical solutions of the present application will be described in detail through specific embodiments.
需要说明的是，下面这几个具体的实施例可以相互结合，对于相同或相似的概念或过程可能在某些实施例中不再赘述。It should be noted that the following specific embodiments may be combined with each other, and the same or similar concepts or processes may not be described in some embodiments.
图1为本发明标识码的应用方法实施例一的流程图，该方法可以由标识码的应用装置执行，该装置可以设置在服务器中。如图1所示，该标识码的应用方法可以包括：FIG. 1 is a flowchart of Embodiment 1 of an application method of an identification code according to the present invention. The method may be performed by an application device of an identification code, and the device may be disposed in a server. As shown in FIG. 1, the application method of the identification code may include:
步骤101、服务器接收移动终端发送的标识码；标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；Step 101: The server receives an identifier code sent by the mobile terminal, where the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content.
步骤102、服务器根据引导内容的标识信息和引导内容的地址信息，获取引导内容；Step 102: The server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content.
步骤103、服务器将引导内容发送给与机顶盒的标识信息对应的机顶盒及电视播放。Step 103: The server sends the guiding content to the set top box and the television playing corresponding to the identification information of the set top box.
具体的，在本发明实施例中，用户通过其移动终端参与电视互动时，用户通过移动终端对电视上显示的标识码进行扫描，将获取到的标识码中包含 的信息发送给服务器，或者直接将标识码发送给服务器，该标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息。Specifically, in the embodiment of the present invention, when the user participates in the television interaction through the mobile terminal, the user scans the identification code displayed on the television through the mobile terminal, and sends the information included in the obtained identification code to the server, or directly Sending the identification code to the server, the identification code includes: identification information of the set top box, identification information of the guiding content, and address information of the guiding content.
服务器根据引导内容的标识信息和引导内容的地址信息，获取引导内容，并发送给机顶盒及电视播放。The server obtains the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box and the television to play.
示例性的，在本发明实施例中，例如电视当前的播放节目是某综艺节目，在当前的播放节目的界面中显示标识码，该标识码用于给用户推送引导内容，该标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息，引导内容例如是某一谍战电视剧。电视用户通过移动终端扫描该标识码，然后将标识码发送给服务器，服务器根据引导内容的标识信息和引导内容的地址信息，获取引导内容，并发送给与标识信息对应的机顶盒及电视播放。Illustratively, in the embodiment of the present invention, for example, the current broadcast program of the television is a variety show, and an identifier code is displayed in the interface of the current broadcast program, and the identifier code is used to push the guide content to the user, and the identifier code includes: The identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content, and the guiding content is, for example, a certain spy war drama. The television user scans the identification code through the mobile terminal, and then sends the identification code to the server. The server obtains the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box and the television corresponding to the identification information.
本发明实施例提供的标识码的应用方法，服务器接收移动终端发送的标识码；标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；进一步，服务器根据引导内容的标识信息和引导内容的地址信息，获取引导内容，并发送给机顶盒及电视播放，通过包含引导内容的标识信息和引导内容的地址信息的标识码，实现了对电视用户推送引导内容，操作简便，提升了用户的体验感。The application method of the identifier code provided by the embodiment of the present invention, the server receives the identifier code sent by the mobile terminal; the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content; and further, the identifier of the server according to the boot content The information and the address information of the guiding content are obtained, and are sent to the set-top box and the television to play, and the guiding content of the guiding information of the guiding content and the address information of the guiding content is realized, thereby realizing the pushing and guiding content to the television user, and the operation is simple and convenient. The user's experience.
在图1对应的实施例的基础上，进一步地，该标识码的应用方法在步骤101之前还包括：On the basis of the embodiment corresponding to FIG. 1 , the application method of the identification code further includes: before step 101:
服务器根据移动终端的用户的历史观看记录确定引导内容；The server determines the boot content according to the historical viewing record of the user of the mobile terminal;
服务器根据机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息，生成标识码。The server generates an identification code according to the identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content.
可选地，生成所述标识码之后，还包括：Optionally, after the identifier is generated, the method further includes:
服务器将标识码发送给机顶盒及电视，以使电视在当前电视界面中显示标识码。The server sends the identification code to the set top box and the television to cause the television to display the identification code in the current television interface.
具体的，在服务器接收移动终端发送的标识码信息之前，服务器生成标识码，在生成标识码之前，首先需要确定引导内容，具体可以根据移动终端的用户的历史观看记录确定，然后根据机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息，生成标识码。生成标识码之后发送给机顶盒及 电视，并在当前电视界面中显示该标识码，用于电视用户的移动终端进行扫描，从而观看引导内容。Specifically, before the server receives the identifier code information sent by the mobile terminal, the server generates the identifier code. Before generating the identifier code, the boot content needs to be determined first, which may be determined according to the history record of the user of the mobile terminal, and then according to the identifier of the set top box. The information, the identification information of the guiding content, and the address information of the guiding content generate an identification code. The identification code is generated and sent to the set top box and the television, and the identification code is displayed in the current television interface for scanning by the mobile terminal of the television user to view the guiding content.
图2为本发明标识码的应用方法实施例一的流程图，该方法可以由标识码的应用装置执行，该装置可以设置在移动终端中。如图2所示，该标识码的应用方法可以包括：2 is a flowchart of Embodiment 1 of an application method of an identification code according to the present invention. The method may be performed by an application device of an identification code, and the device may be disposed in a mobile terminal. As shown in FIG. 2, the application method of the identifier code may include:
步骤201、移动终端获取当前电视界面中显示的标识码；标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；Step 201: The mobile terminal acquires an identifier code displayed in the current television interface. The identifier code includes: identifier information of the set top box, identifier information of the guide content, and address information of the guide content.
步骤202、将标识码发送给服务器，以使服务器根据引导内容的标识信息和引导内容的地址信息，获取引导内容，并发送给将引导内容发送给与机顶盒的标识信息对应的机顶盒及电视播放。Step 202: Send the identification code to the server, so that the server obtains the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box and the television playing corresponding to the identification information of the set top box.
具体的，在本发明实施例中，用户通过其移动终端参与电视互动时，用户通过移动终端对电视上显示的标识码进行扫描，将获取到的标识码中包含的信息发送给服务器，或者直接将标识码发送给服务器，该标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息。Specifically, in the embodiment of the present invention, when the user participates in the television interaction through the mobile terminal, the user scans the identification code displayed on the television through the mobile terminal, and sends the information included in the obtained identification code to the server, or directly Sending the identification code to the server, the identification code includes: identification information of the set top box, identification information of the guiding content, and address information of the guiding content.
服务器根据引导内容的标识信息和引导内容的地址信息，获取引导内容，并将引导内容发送给与机顶盒的标识信息对应的机顶盒及电视播放。The server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box and the television playing corresponding to the identification information of the set top box.
示例性的，在本发明实施例中，例如电视当前的播放节目是某综艺节目，在当前的播放节目的界面中显示标识码，该标识码用于给用户推送引导内容，该标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息，引导内容例如是某一谍战电视剧。电视用户通过移动终端扫描该标识码，然后将标识码发送给服务器，服务器根据引导内容的标识信息和引导内容的地址信息，获取引导内容，并发送给将引导内容发送给与标识信息对应的机顶盒及电视播放。Illustratively, in the embodiment of the present invention, for example, the current broadcast program of the television is a variety show, and an identifier code is displayed in the interface of the current broadcast program, and the identifier code is used to push the guide content to the user, and the identifier code includes: The identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content, and the guiding content is, for example, a certain spy war drama. The television user scans the identification code through the mobile terminal, and then sends the identification code to the server, and the server obtains the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box corresponding to the identification information. And TV broadcast.
本发明实施例提供的标识码的应用方法，通过包含引导内容的标识信息和引导内容的地址信息的标识码，实现了对电视用户推送引导内容，操作简便，提升了用户的体验感。The application method of the identification code provided by the embodiment of the present invention realizes pushing the guiding content to the television user by including the identification information of the guiding content and the identification code of the address information of the guiding content, and the operation is simple and the user experience is improved.
可选的，上述实施例中，标识码可以是网格矩阵GM二维码。Optionally, in the foregoing embodiment, the identifier code may be a grid matrix GM two-dimensional code.
图3为本发明标识码的应用装置实施例一的结构示意图，请参见图3所 示，该标识码的应用装置可以设置在服务器中，该标识码的应用装置可以包括：3 is a schematic structural diagram of Embodiment 1 of an application device for identifying codes according to the present invention. Referring to FIG. 3, the application device of the identification code may be set in a server, and the application device of the identification code may include:
接收模块301，用于接收所述移动终端发送的标识码；所述标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；The receiving module 301 is configured to receive an identifier code sent by the mobile terminal, where the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
处理模块302，用于根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容；The processing module 302 is configured to acquire the guiding content according to the identification information of the guiding content and the address information of the guiding content.
发送模块303，用于将所述引导内容发送给与所述机顶盒的标识信息对应的机顶盒及电视播放。The sending module 303 is configured to send the guiding content to a set top box and a television broadcast corresponding to the identification information of the set top box.
可选地，所述装置还包括：Optionally, the device further includes:
确定模块，用于根据所述移动终端的用户的历史观看记录确定所述引导内容；a determining module, configured to determine the guiding content according to a historical viewing record of a user of the mobile terminal;
生成模块，用于根据所述机顶盒的标识信息、所述引导内容的标识信息和所述引导内容的地址信息，生成标识码。And a generating module, configured to generate an identification code according to the identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content.
可选地，所述发送模块303，还用于：Optionally, the sending module 303 is further configured to:
将所述标识码发送给所述机顶盒及电视，以使所述电视在当前电视界面中显示所述标识码。And transmitting the identification code to the set top box and the television, so that the television displays the identification code in a current television interface.
可选的，所述标识码为网格矩阵GM二维码。Optionally, the identifier code is a grid matrix GM two-dimensional code.
本发明实施例所述的标识码的应用装置，可以执行上述如图1所示方法实施例所示的技术方案，其实现原理以及有益效果类似，此处不再进行赘述。The application device of the identification code in the embodiment of the present invention may perform the technical solution shown in the foregoing method embodiment shown in FIG. 1 , and the implementation principle and the beneficial effects are similar, and details are not described herein.
图4为本发明标识码的应用装置实施例二的结构示意图，请参见图4所示，该标识码的应用装置可以设置在移动终端中，该标识码的应用装置可以包括：4 is a schematic structural diagram of Embodiment 2 of an application device for identifying codes according to the present invention. Referring to FIG. 4, the application device of the identification code may be set in a mobile terminal, and the application device of the identification code may include:
获取模块401，用于获取当前电视界面中显示的标识码；所述标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；The obtaining module 401 is configured to obtain an identifier code displayed in the current television interface, where the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
发送模块402，用于将标识码发送给服务器，以使所述服务器根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容，并将所述引导内容发送给与所述机顶盒的标识信息对应的机顶盒及电视播放。The sending module 402 is configured to send the identifier to the server, so that the server acquires the boot content according to the identifier information of the boot content and the address information of the boot content, and sends the boot content to The identification information of the set top box corresponds to the set top box and the television is played.
可选的，所述标识码为网格矩阵GM二维码。Optionally, the identifier code is a grid matrix GM two-dimensional code.
本发明实施例所述的标识码的应用装置，可以执行上述如图2所示方法实施例所示的技术方案，其实现原理以及有益效果类似，此处不再进行赘述。The application device of the identification code in the embodiment of the present invention can perform the technical solution shown in the foregoing method embodiment shown in FIG. 2, and the implementation principle and the beneficial effects are similar, and details are not described herein.
本领域普通技术人员可以理解：实现上述各方法实施例的全部或部分步骤可以通过程序指令相关的硬件来完成。前述的程序可以存储于一计算机可读取存储介质中。该程序在执行时，执行包括上述各方法实施例的步骤；而前述的存储介质包括：ROM、RAM、磁碟或者光盘等各种可以存储程序代码的介质。One of ordinary skill in the art will appreciate that all or part of the steps to implement the various method embodiments described above may be accomplished by hardware associated with the program instructions. The aforementioned program can be stored in a computer readable storage medium. The program, when executed, performs the steps including the foregoing method embodiments; and the foregoing storage medium includes various media that can store program codes, such as a ROM, a RAM, a magnetic disk, or an optical disk.
最后应说明的是：以上各实施例仅用以说明本发明的技术方案，而非对其限制；尽管参照前述各实施例对本发明进行了详细的说明，本领域的普通技术人员应当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分或者全部技术特征进行等同替换；而这些修改或者替换，并不使相应技术方案的本质脱离本发明各实施例技术方案的范围。Finally, it should be noted that the above embodiments are merely illustrative of the technical solutions of the present invention, and are not intended to be limiting; although the present invention has been described in detail with reference to the foregoing embodiments, those skilled in the art will understand that The technical solutions described in the foregoing embodiments may be modified, or some or all of the technical features may be equivalently replaced; and the modifications or substitutions do not deviate from the technical solutions of the embodiments of the present invention. range.

Claims (10)

  1. 一种标识码的应用方法，其特征在于，包括：An application method for an identification code, comprising:
    服务器接收所述移动终端发送的标识码；所述标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；The server receives the identifier code sent by the mobile terminal; the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
    所述服务器根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容；The server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content;
    所述服务器将所述引导内容发送给与所述机顶盒的标识信息对应的机顶盒及电视播放。The server sends the boot content to a set top box and a television broadcast corresponding to the identification information of the set top box.
  2. 根据权利要求1所述的方法，其特征在于，所述服务器接收所述移动终端发送的标识码之前，还包括：The method according to claim 1, wherein before the server receives the identification code sent by the mobile terminal, the method further includes:
    所述服务器根据所述移动终端的用户的历史观看记录确定所述引导内容；Determining, by the server, the boot content according to a historical viewing record of a user of the mobile terminal;
    所述服务器根据所述机顶盒的标识信息、所述引导内容的标识信息和所述引导内容的地址信息，生成所述标识码。The server generates the identification code according to the identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content.
  3. 根据权利要求1或2所述的方法，其特征在于，所述生成所述标识码之后，还包括：The method according to claim 1 or 2, wherein after the generating the identification code, the method further comprises:
    所述服务器将所述标识码发送给所述机顶盒及电视，以使所述电视在当前电视界面中显示所述标识码。The server sends the identification code to the set top box and the television to cause the television to display the identification code in a current television interface.
  4. 根据权利要求1或2所述的方法，其特征在于，所述标识码为网格矩阵GM二维码。The method according to claim 1 or 2, wherein the identification code is a grid matrix GM two-dimensional code.
  5. 一种标识码的应用方法，其特征在于，包括：An application method for an identification code, comprising:
    移动终端获取当前电视界面中显示的标识码；所述标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；The mobile terminal acquires an identifier code displayed in the current television interface; the identifier code includes: identifier information of the set top box, identifier information of the guide content, and address information of the guide content;
    将所述标识码发送给服务器，以使所述服务器根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容，并将所述引导内容发送给与所述机顶盒的标识信息对应的机顶盒及电视播放。Sending the identification code to the server, so that the server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the set top box. The set-top box and the television corresponding to the identification information.
  6. 根据权利要求5所述的方法，其特征在于，所述标识码为网格矩阵GM二维码。The method according to claim 5, wherein the identification code is a grid matrix GM two-dimensional code.
  7. 一种标识码的应用装置，其特征在于，包括：An application device for identifying a code, comprising:
    接收模块，用于接收所述移动终端发送的标识码；所述标识码包括：机 顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；a receiving module, configured to receive an identifier code sent by the mobile terminal, where the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
    处理模块，用于根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容；a processing module, configured to acquire the guiding content according to the identification information of the guiding content and the address information of the guiding content;
    发送模块，用于将所述引导内容发送给与所述机顶盒的标识信息对应的机顶盒及电视播放。And a sending module, configured to send the guiding content to a set top box and a television broadcast corresponding to the identification information of the set top box.
  8. 根据权利要求7所述的装置，其特征在于，还包括：The device according to claim 7, further comprising:
    确定模块，用于根据所述移动终端的用户的历史观看记录确定所述引导内容；a determining module, configured to determine the guiding content according to a historical viewing record of a user of the mobile terminal;
    生成模块，用于根据所述机顶盒的标识信息、所述引导内容的标识信息和所述引导内容的地址信息，生成所述标识码。And a generating module, configured to generate the identification code according to the identification information of the set top box, the identification information of the guiding content, and the address information of the guiding content.
  9. 根据权利要求7或8所述的装置，其特征在于，所述发送模块，还用于：The device according to claim 7 or 8, wherein the sending module is further configured to:
    将所述标识码发送给所述机顶盒及电视，以使所述电视在当前电视界面中显示所述标识码。And transmitting the identification code to the set top box and the television, so that the television displays the identification code in a current television interface.
  10. 一种标识码的应用装置，其特征在于，包括：An application device for identifying a code, comprising:
    获取模块，用于获取当前电视界面中显示的标识码；所述标识码包括：机顶盒的标识信息、引导内容的标识信息和引导内容的地址信息；An obtaining module, configured to obtain an identifier code displayed in a current television interface; the identifier code includes: identifier information of the set top box, identifier information of the boot content, and address information of the boot content;
    发送模块，用于将所述标识码发送给服务器，以使所述服务器根据所述引导内容的标识信息和所述引导内容的地址信息，获取所述引导内容，并将所述引导内容发送给与所述机顶盒的标识信息对应的机顶盒及电视播放。a sending module, configured to send the identification code to the server, so that the server acquires the guiding content according to the identification information of the guiding content and the address information of the guiding content, and sends the guiding content to the The set top box and the television corresponding to the identification information of the set top box are played.
PCT/CN2018/082440 2017-04-28 2018-04-10 Identification code application method and device WO2018196596A1 (en)

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