WO2018165954A1

WO2018165954A1 - Method for updating user data of instant messaging application program, and electronic apparatus

Info

Publication number: WO2018165954A1
Application number: PCT/CN2017/076981
Authority: WO
Inventors: 冯霁晗; 吴亮; 周其健
Original assignee: 深圳市大疆创新科技有限公司
Priority date: 2017-03-16
Filing date: 2017-03-16
Publication date: 2018-09-20
Also published as: CN108496326A

Abstract

Disclosed is a method for updating user data of an instant messaging application program, which method is applied to an electronic apparatus. The instant messaging application program comprises a predetermined functional module. The method for updating user data comprises: detecting a predetermined operation carried out on a predetermined functional module by a user; making statistics on the usage condition of the predetermined operation; determining whether the usage condition meets a pre-set condition; and when the usage condition meets the pre-set condition, updating user data. Further disclosed is an electronic apparatus. According to the method for updating user data of an instant messaging application program, and the electronic apparatus in the embodiments of the present invention, when a user uses social software, accumulated operations of the user are converted into user data characterizing the sunk cost of the user, so that the user can be clearly aware of the investment thereof in an instant messaging application program, thereby increasing the bond and the link between the user and the instant messaging application program, and reducing the likelihood of the user switching instant messaging application programs.

Description

User data update method and electronic device of instant messaging application

Technical field

The present invention relates to computer network technology, and in particular, to a user data update method and an electronic device for an instant messaging application.

Background technique

Existing instant messaging applications typically do not record and accumulate user actions and translate them into user profiles that characterize the user's sunk costs. It is therefore difficult for the user to be aware of the sunk cost on the instant messaging application, and it is possible to switch the instant messaging application at will, resulting in a low user viscosity of the instant messaging application.

Summary of the invention

Embodiments of the present invention provide a user profile update method and an electronic device of an instant messaging application.

A user profile update method for an instant messaging application according to an embodiment of the present invention is used for an electronic device. The instant messaging application includes a predetermined functional module. The user data update method includes:

Detecting a predetermined operation of the predetermined function module by the user;

Counting the usage of the predetermined operation;

Determining whether the usage condition meets a preset condition; and

Updating the user profile when the usage condition satisfies the preset condition.

The electronic device of the embodiment of the present invention includes an instant messaging application, and the instant messaging application includes a predetermined function module. So the three month electronic device includes an input device and a processor coupled to the input device. The input device is used to:

A predetermined operation of the predetermined function module by the user is detected.

The processor is used to:

Counting the usage of the predetermined operation;

Determining whether the usage condition meets a preset condition; and

The user profile update method and the electronic device of the instant messaging application according to the embodiment of the present invention convert the accumulated user operation into user data representing the sunk cost of the user when the user uses the social software, so that the user can clearly realize that he is in the instant communication. The investment in the application increases the stickiness and linkage between the user and the instant messaging application, reducing the possibility of users changing the instant messaging application.

Additional aspects and advantages of embodiments of the invention will be set forth in part in the description which follows. It is apparent from the description or by the practice of the embodiments of the invention.

DRAWINGS

The above and/or additional aspects and advantages of the present invention will become apparent and readily understood from

1 is a schematic flow chart of a method for updating user data of an instant messaging application according to some embodiments of the present invention.

2 is a schematic diagram of functional modules of an electronic device according to some embodiments of the present invention.

3 is a schematic diagram showing the state of a user profile update method of an instant messaging application according to some embodiments of the present invention.

4 is a schematic flow chart of a method for updating user data of an instant messaging application according to some embodiments of the present invention.

FIG. 5 is a schematic diagram of a state of a user profile update method of an instant messaging application according to some embodiments of the present invention.

6 is a schematic flow chart of a method for updating user data of an instant messaging application according to some embodiments of the present invention.

7 is a schematic diagram of a state of a user profile update method of an instant messaging application according to some embodiments of the present invention.

FIG. 8 is a schematic diagram of a state of a user profile update method of an instant messaging application according to some embodiments of the present invention.

detailed description

The embodiments of the present invention are described in detail below, and the examples of the embodiments are illustrated in the drawings, wherein the same or similar reference numerals indicate the same or similar elements or elements having the same or similar functions. The embodiments described below with reference to the drawings are intended to be illustrative of the invention and are not to be construed as limiting.

Referring to FIG. 1 to FIG. 2 together, the user profile update method of the instant messaging application according to the embodiment of the present invention is used in the electronic device 100. The instant messaging application includes a predetermined function module. The user profile update method includes the following steps:

S11: detecting a predetermined operation of the user on the predetermined function module;

S12: Statistics usage of the predetermined operation;

S13: determining whether the usage condition meets a preset condition; and

S14: Update the user profile when the usage condition satisfies the preset condition.

Referring to FIG. 2, the user profile update method of the instant messaging application according to the embodiment of the present invention may be implemented by the electronic device 100 of the embodiment of the present invention. The electronic device 100 of the embodiment of the present invention includes an input device 10 and a processor 20. Step S11 can be implemented by the input device 10, and step S12, step S13, and step S14 can be implemented by the processor 20.

That is to say, the input device 10 is used to:

The predetermined operation of the user on the predetermined function module is detected.

The processor 20 is configured to:

Count the use of scheduled operations;

Determine whether the usage meets the preset conditions; and

Update user profiles when usage conditions meet preset conditions.

The electronic device 100 of the embodiment of the present invention includes electronic devices such as a mobile phone, a tablet computer, a notebook computer, a personal digital assistant, and a wearable device, and is not limited herein. Among them, wearable devices include smart glasses, smart bracelets, smart watches, smart helmets and the like.

The input device 10 of the embodiment of the present invention includes a keyboard, a mouse, a touch screen, a light pen, a voice input device, and the like, and is not limited herein.

The user profile update method of the instant messaging application of the embodiment of the present invention converts time, effort, money, and the like input by the user on the instant messaging application into user data that represents the sunk cost of the user. In this way, the user can clearly realize the existing investment in the instant messaging application through the user profile, increase the user's investment in the instant messaging application, increase the sunk cost, and give more meaning to the functional modules in the instant messaging application. Sex, which increases the stickiness and linkage between users and instant messaging applications, reduces the substitutability of instant messaging applications, and reduces the possibility of users changing instant messaging applications.

In some embodiments, the predetermined function module includes a login module, a custom recommendation module, a mutual attention module, a chat module, a game module, a today view square module, a growth system module, a personal information module, and/or an inner attribute test module. The login module is used to log in or log out of the instant messaging application. The custom recommendation module is used to recommend other users that match the user to the user. Mutual attention modules are used to implement mutual attention between users and other users who use instant messaging applications. The chat module is used to implement chat between the user and other users who use the instant messaging application. The game module is used to recommend a game or play a game to a user. The Today Viewpoint module is used to implement the functionality of the user's point of view. The Growth System module is used to display user profiles. The personal information module is used to display the user's personal information. The inner attribute test module is used to implement the function of testing the inner attribute of the user.

Specifically, in the login module, the user can log in or log out of the personal account that he or she registered in the corresponding instant messaging application. In the inner property test module, the user can understand the inner property of the inner property test by reading the relevant answer sheet. In the custom recommendation module, the instant messaging application searches for tacit users that match the user's inner attributes among other users who use the instant messaging application according to the user's inner attributes. Pay attention to each other to establish a user's address book. The two users who are concerned about each other can communicate through the chat module, such as sending text messages, voice messages, image or video messages, chatting emoticons or sharing web content. The game module can push the game for the user and let the user directly click and play the game on the platform of the instant messaging application. In today's view square module, users can learn about current hot news, hot topics, etc., and express opinions on hot news or hot topics. The personal information module allows the user to edit the basic information of the individual and display the personal information of the edited user, such as nickname, gender, contact information, personal signature, and the like. The sunk cost of the user on the instant messaging application is embodied in the form of user data, and the user profile is displayed in the growth system module. Users can use the growth system module to visually understand their own in the instant messaging application. Sunk costs.

In this way, the predetermined function module of the instant messaging application provides the user with rich use functions and resources to meet the user's use requirements and enhance the user experience.

In some embodiments, the usage includes: the number of logins of the login module, and the preset condition includes a preset login number of the login module. The number of times the custom recommendation module is used. The preset conditions include the preset usage times of the customized recommendation module. Pay attention to the number of times the module is used. The preset conditions include the number of preset uses of the modules concerned with each other. The number of times the chat module is used. The preset conditions include the preset number of times the chat module is used. The number of times the game module is used, the preset conditions include the preset number of uses of the game module. The number of times the view square module is used today, the preset conditions include the preset number of uses of the Today View Square module. The number of times the growth system module is used. The preset conditions include the preset usage times of the growth system module. The actual personal information integrity of the personal information module, the preset conditions include the completeness of the target information of the personal information module. The actual test data integrity of the inner property test module, the preset conditions include the integrity of the target test data of the inner property test module.

The predetermined operation with the user for the predetermined function module may include one or more. For example, for a login module, the predetermined operations include a login or logout operation. For the chat module, the predetermined operations include sending a message, sending a chat expression, and the like. For the personal information module, the predetermined operation includes editing the personal information operation. When the number of times the user uses a predetermined operation corresponding to a function module reaches the preset number of uses, that is, the user is considered to have reached an achievement event, the instant messaging application will reward the event, that is, the user data is One update. Specifically, for the personal information module and the inner attribute test module, the user profile is updated according to the integrity of the personal information in the personal information module and the integrity of the test data in the inner attribute test module.

In this way, the updated user profile is a manifestation of the user's sunk cost, and the user can visualize his or her investment in the instant messaging application, and gain a sense of accomplishment and honor, so that the instant messaging application will not be easily replaced.

In some embodiments, the user profile includes an experience value, an achievement naming, and/or a virtual medal corresponding to the preset condition.

Specifically, taking the chat module as an example, when the user uses the number of chat expressions unique to the instant messaging application to reach 300 times, the achievement is named "the designer's flying kiss", the corresponding virtual medal, and 30 experience values. When the user uses the custom emoticon in the instant messaging application to reach 200 times, the achievement will be named "can not print", the corresponding virtual medal and 30 experience points. When the number of messages chat by the user reaches 2333, the achievement name "2333", the corresponding virtual medal and 50 experience values will be obtained. When the user reports spam users in the instant messaging application (such as publishing unhealthy content, etc.) and the report is valid for 10 times, the achievement will be named "Love&Peace", the corresponding medal and 100 experience points. Taking the personal information module as an example, when the personal information integrity in the personal information module reaches 60%, the user will obtain an achievement naming, a virtual medal, and an experience value corresponding to 60% of the personal information integrity. If the personal information is 100% complete, the user will receive an achievement naming, virtual medal and experience value corresponding to 100% of the personal information integrity. After the personal information is 100% complete, if the user changes the personal information in the future, the user data will not be updated at this time.

The user data is updated once the user reaches a preset condition. Experience values, achievement naming, and virtual medals in the user profile are permanent and valid. The experience value represents the user level in the instant messaging application, and different preset conditions may correspond to the same or different experience values. The naming of achievements for pre-conditions can be combined with current hot news, hot topics or hot words, and given a certain humorous nature to increase the user's interest and memory when reaching the corresponding pre-conditions and obtaining corresponding achievement events. The patterns of the virtual medals corresponding to different preset conditions may be the same or different.

It should be noted that the user profile includes one or more of experience value, achievement naming or virtual medal. That is to say, not all pre-conditions have corresponding experience values, achievement naming and virtual medals.

In this way, the user can visually understand the sunk cost of the instant messaging application through the user profile, and obtain a certain sense of accomplishment and interest in the instant messaging application.

Referring to FIG. 3, in some embodiments, the user profile update method of the embodiment of the present invention further includes the following steps:

S15: The control electronic device 100 prompts the user after updating the user profile.

Referring again to FIG. 2, in some embodiments, step S15 may be implemented by processor 20. That is to say, the processor 20 is further configured to control the electronic device 100 to prompt the user after updating the user profile.

Please refer to FIG. 3, for example, when the user uses the mutual attention module more than 20 times and then pays attention to 20 other users who use the instant messaging application, the achievement will be named "like the praise", the corresponding virtual medal and 30 Experience. At this point, the instant messaging application sends a notification to update the user profile.

Referring to FIG. 4, in some embodiments, the user profile update method of the embodiment of the present invention further includes the following steps:

S16: Control the electronic device 100 to display the user profile according to the user input;

S17: Control the electronic device 100 to display the last update time of the user profile according to the user input.

Referring to FIG. 2 again, in some embodiments, both step S16 and step S17 may be implemented by processor 20. That is to say, the processor 20 is also used to:

Displaying the user profile according to user input control electronic device 100; and

The electronic device 100 is controlled to display the last update time of the user profile according to the user input.

The user input includes a user clicks on the growth system module or the user clicks on the update notification of the user profile in the above embodiment. After the user clicks on the growth system module, the electronic device 100 displays the user profile. Specifically, taking FIG. 5 as an example, after the user clicks on the growth system, the electronic device 100 displays the achievement corresponding to the preset condition that the user has reached in the user profile, the experience value of the user, and the user level, and each preset condition is displayed. The time of arrival is the corresponding user data update time. After the user clicks the update notification of the user profile, the electronic device 100 displays the update details of the user profile, that is, the preset condition reached by the user, the corresponding achievement naming, the virtual medal, the experience value, and the time when the user reaches the preset condition. in this way, Users can clearly understand their current usage.

Referring to FIG. 6 again, in some embodiments, the user profile further includes an experience value, an achievement naming, and/or a virtual medal corresponding to the next arrival preset condition, and the user profile update method of the embodiment of the present invention further includes the following steps. :

S18: The electronic device 100 is controlled according to the user input to display the experience value, the achievement naming and/or the virtual medal and the next arrival preset condition corresponding to the next arrival preset condition.

Referring again to FIG. 2, in some embodiments, step S18 can be implemented by processor 20.

That is to say, the processor 20 is further configured to control the electronic device 100 to display the experience value, the achievement naming and/or the virtual medal and the next arrival preset condition corresponding to the next arrival preset condition according to the user input.

Specifically, when the user clicks on the user profile in the display growth system module, the electronic device 100 displays the user profile that the user has not updated, and also displays the user profile that the user has not updated. The unupdated user profile is the next experience value, achievement naming and/or virtual medal corresponding to the preset condition. Taking the example of FIG. 7 , the electronic device 100 displays the updated user data corresponding to the predetermined condition “with 20 users paying attention to each other” on the top of the screen, and the electronic device 100 displays on the bottom of the screen that the user has not updated and the predetermined condition “has 100”. The user has paid attention to your "user data" through customized recommendations. The electronic device 100 displays the updated user profile in a highlighted manner, and displays the unupdated user profile in a low-light manner.

Referring to FIG. 8 , further, when the user clicks on a certain user profile, the electronic device 100 displays the content of the achievement naming, the virtual medal, the experience value, and the corresponding preset condition in the user profile in the form of a pop-up window.

Displaying the updated user profile by the electronic device 100 can help the user to visualize the sunk costs accumulated in the application instant messaging application. Displaying unupdated user profiles can motivate users to continue using the corresponding instant messaging application to further update the user profile. In this way, the user's adhesion to the instant messaging application can be increased, and the loss of the user can be reduced.

In summary, the user data update method of the instant messaging application and the electronic device 100 of the embodiment of the present invention convert the accumulated operation of the user on the instant messaging application into user data that represents the sunk cost of the user. Through user profiles, users can clearly understand the sunk costs they have invested in instant messaging applications. In addition, the experience values, achievement naming, and/or virtual medals included in the user profile can increase the user's interest and sense of accomplishment in using the instant messaging application described above to a certain extent. In this way, the user's investment in the instant messaging application is increased, the connection feeling and empathy between the user and the instant messaging application are enhanced, and the user churn problem caused by the user changing the instant messaging application at will is avoided.

In the description of the present specification, the description with reference to the terms "one embodiment", "some embodiments", "illustrative embodiment", "example", "specific example", or "some examples", etc. Particular features, structures, materials or features described in the embodiments or examples are included in at least one embodiment or example of the invention. In the present specification, the schematic representation of the above terms does not necessarily mean the same embodiment or example. Moreover, the specific description Signs, structures, materials or features may be combined in any suitable manner in any one or more embodiments or examples.

Any process or method description in the flowcharts or otherwise described herein may be understood to represent a module, segment or portion of code that includes one or more executable instructions for performing the steps of a particular logical function or process. And the scope of the preferred embodiments of the invention includes additional implementations, which may be performed in a substantially simultaneous manner or in the reverse order, depending on the functions involved, in the order shown or discussed, which should It will be understood by those skilled in the art to which the embodiments of the present invention pertain.

The logic and/or steps represented in the flowchart or otherwise described herein, for example, may be considered as an ordered list of executable instructions for performing logical functions, and may be embodied in any computer readable medium, Used in conjunction with, or in conjunction with, an instruction execution system, apparatus, or device (eg, a computer-based system, a system including a processor, or other system that can fetch instructions and execute instructions from an instruction execution system, apparatus, or device) Or use with equipment. For the purposes of this specification, a "computer-readable medium" can be any apparatus that can contain, store, communicate, propagate, or transport a program for use in an instruction execution system, apparatus, or device, or in conjunction with the instruction execution system, apparatus, or device. More specific examples (non-exhaustive list) of computer readable media include the following: electrical connections (electronic devices) having one or more wires, portable computer disk cartridges (magnetic devices), random access memory (RAM), Read only memory (ROM), erasable editable read only memory (EPROM or flash memory), fiber optic devices, and portable compact disk read only memory (CDROM). In addition, the computer readable medium may even be a paper or other suitable medium on which the program can be printed, as it may be optically scanned, for example by paper or other medium, followed by editing, interpretation or, if appropriate, other suitable The method is processed to obtain the program electronically and then stored in computer memory.

It should be understood that portions of the invention may be implemented in hardware, software, firmware or a combination thereof. In the above-described embodiments, multiple steps or methods may be performed by software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if executed in hardware, as in another embodiment, it can be performed by any one of the following techniques or combinations thereof known in the art: having logic gates for performing logic functions on data signals Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, programmable gate arrays (PGAs), field programmable gate arrays (FPGAs), etc.

Those skilled in the art can understand that all or part of the steps carried in carrying out the above implementation method can be completed by a program to instruct related hardware, and the program can be stored in a computer readable storage medium, and the program is executed. Including one or a combination of the steps of the method embodiments.

In addition, each functional unit in each embodiment of the present invention may be integrated into one processing module, or each unit may exist physically separately, or two or more units may be integrated into one module. The above integrated modules can be executed in the form of hardware or in the form of software functional modules. The integrated modules, if executed in the form of software functional modules and sold or used as separate products, may also be stored in a computer readable storage medium.

The above mentioned storage medium may be a read only memory, a magnetic disk or an optical disk or the like. Although the embodiments of the present invention have been shown and described, it is understood that the above-described embodiments are illustrative and are not to be construed as limiting the scope of the invention. The embodiments are subject to variations, modifications, substitutions and variations.

Claims

A method for updating user data of an instant messaging application for an electronic device, wherein the instant messaging application includes a predetermined function module, and the user data updating method includes:

Detecting a predetermined operation of the predetermined function module by the user;

Counting the usage of the predetermined operation;

Determining whether the usage condition meets a preset condition; and

Updating the user profile when the usage condition satisfies the preset condition.
The user profile update method according to claim 1, wherein the predetermined function module comprises:

a login module for logging in or logging out of the instant messaging application;

a customization recommendation module, configured to recommend other users that match the user to the user;

Mutual attention modules for implementing mutual attention functions between the user and other users using the instant messaging application;

a chat module, configured to implement a chat function between the user and other users using the instant messaging application;

a game module, configured to recommend a game to the user or let the user play the game;

Today's viewpoint square module is used to implement the function of the user to express opinions;

a growth system module for displaying the user data;

a personal information module for presenting personal information of the user; and/or

An inner attribute test module for implementing a function of testing the inner attribute of the user.
The user profile update method according to claim 2, wherein the usage situation comprises:

The number of logins of the login module, the preset condition includes a preset number of logins of the login module;

The number of times of using the customized recommendation module, the preset condition includes a preset usage count of the customized recommendation module;

The number of times of using the mutual attention module, the preset condition includes a preset usage count of the mutual attention module;

The number of times of using the chat module, the preset condition includes a preset usage count of the chat module;

The number of uses of the game module, the preset condition includes a preset number of uses of the game module;

The number of times of use of the today view square module, the preset condition including a preset number of uses of the today view square module;

The number of times of using the growth system module, the preset condition includes a preset usage count of the growth system module;

The actual personal information integrity of the personal information module, the preset condition including the target information integrity of the personal information module; and/or

The integrity of the actual test data of the inner property test module, the preset condition including the integrity of the target test data of the inner property test module.
The user profile update method according to claim 1, wherein the user profile comprises an experience value, an achievement naming, and/or a virtual medal corresponding to the preset condition.
The user profile update method according to claim 1, wherein the user profile update method further comprises:

Controlling the electronic device to prompt the user after updating the user profile.
The user profile update method according to claim 1, wherein the user profile update method further comprises:

The electronic device is controlled to display the user profile according to user input.
The user profile update method according to claim 6, wherein the user profile update method further comprises:

Controlling, by the user input, the electronic device displays the last update time of the user profile.
The user profile update method according to claim 1, wherein the user profile further comprises an experience value, an achievement naming and/or a virtual medal corresponding to a next arrival preset condition, the user profile update method further comprising :

Controlling, by the user input, the electronic device displays an experience value, an achievement naming and/or a virtual medal and the next arrival preset condition corresponding to the next arrival preset condition.
An electronic device, comprising: an instant messaging application, the instant messaging application comprising a predetermined function module, the electronic device comprising:

An input device for detecting a predetermined operation of the predetermined function module by a user;

a processor coupled to the input device, the processor for:

Counting the usage of the predetermined operation;

Determining whether the usage condition meets a preset condition; and

Updating the user profile when the usage condition satisfies the preset condition.
The electronic device according to claim 9, wherein the predetermined function module comprises:

a login module for logging in or logging out of the instant messaging application;

a customization recommendation module, configured to recommend other users that match the user to the user;

Mutual attention modules for implementing mutual attention functions between the user and other users using the instant messaging application;

a chat module, configured to implement a chat function between the user and other users using the instant messaging application;

a game module, configured to recommend a game to the user or let the user play the game;

Today's viewpoint square module is used to implement the function of the user to express opinions;

a growth system module for displaying the user data;

a personal information module for presenting personal information of the user; and/or

An inner attribute test module for implementing a function of testing the inner attribute of the user.
The electronic device according to claim 10, wherein the use case comprises:

The number of logins of the login module, the preset condition includes a preset number of logins of the login module;

The number of times of using the customized recommendation module, the preset condition includes a preset usage count of the customized recommendation module;

The number of times of using the mutual attention module, the preset condition includes a preset usage count of the mutual attention module;

The number of times of using the chat module, the preset condition includes a preset usage count of the chat module;

The number of uses of the game module, the preset condition includes a preset number of uses of the game module;

The number of times of use of the today view square module, the preset condition including a preset number of uses of the today view square module;

The number of times of using the growth system module, the preset condition includes a preset usage count of the growth system module;

The actual personal information integrity of the personal information module, the preset condition including the target information integrity of the personal information module; and/or

The integrity of the actual test data of the inner property test module, the preset condition including the integrity of the target test data of the inner property test module.
The electronic device according to claim 9, wherein the user profile comprises an experience value, an achievement naming, and/or a virtual medal corresponding to the preset condition.
The electronic device according to claim 9, wherein the processor is further configured to:

Controlling the electronic device to prompt the user after updating the user profile.
The electronic device according to claim 9, wherein the processor is further configured to:

The electronic device is controlled to display the user profile according to user input.
The electronic device according to claim 14, wherein the processor is further configured to:

Controlling, by the user input, the electronic device displays the last update time of the user profile.
The electronic device according to claim 9, wherein the user profile further comprises an experience value, an achievement naming and/or a virtual medal corresponding to a next arrival preset condition, and the processor is further configured to:

Controlling, by the user input, the electronic device displays an experience value, an achievement naming and/or a virtual medal and the next arrival preset condition corresponding to the next arrival preset condition.