WO2018124844A1

WO2018124844A1 - Online sales promotion system and method thereof

Info

Publication number: WO2018124844A1
Application number: PCT/KR2018/000032
Authority: WO
Inventors: 남기원; 박길주
Original assignee: 남기원
Priority date: 2016-12-30
Filing date: 2018-01-02
Publication date: 2018-07-05
Also published as: KR101882699B1; KR20180078531A

Abstract

The present invention relates to an online sales promotion system and a method thereof. The objective of the present invention is to provide an online sales promotion system and a method thereof, wherein: purchasers themselves can competitively select their discount rates in real time until their accumulated discount rates are used up, each of the accumulated discount rates being obtained by accumulating an incentive discount rate provided whenever a user views product information and a discount rate provided whenever the user purchases a product, wherein the user views information associated with a predetermined minimum number of member shops which are to participate in the promotion among multiple member shops, and adds the viewed information to his/her personal promotion pool; promotion services are simultaneously performed so as to activate both information viewing and purchase; additional discount rates are randomly provided to some of consumers who have selected respective discount rate bands such that the additional discount rates are proportional to the number of participants and are inversely proportional to the levels of discount rates; and an exceptionally priced product is registered, and when the user purchases a package of the relevant product and another product through the discount rate selection promotion, the exceptional price is applied thereto, so as to promote the sales of the product.

Description

Specification

Name of invention: Online sales promotion system and method thereof

The present invention is directed to an online sales promotion system and method thereof, wherein when the cumulative discount rate is exhausted, the incentive discount rate is provided every time the product information is viewed and the discount rate is provided every time the user purchases the product. It allows buyers to choose their own discount rate in real time and competitively, while allowing users to view a minimum of a set number of participants to participate in the promotion among a large number of merchants, to participate in a personal promotion pool, and to run promotion services simultaneously. It is about the online sales promotion system, which can be used to view and activate the purchase at the same time.

Background

As is well known, the recent development of information and communication technology has allowed far

There is an active development of information providing technology that mediates a data communication network and provides information on various fields in real time to at least one host server through at least one host server.

Based on this, recently, technologies such as cache memory expansion technology for providing accurate information to the presser more quickly, and information selection technology and compression technology that provide more convenient access to subscribers' tastes and preferences, are being developed. In addition, the development of the solution is being spurred.

There are two main marketing directions in the line advertising market: how many customers will be exposed to the advertisement and how effectively will they be exposed to non-enzymatic customers.

As such, the line advertising market and shopping market are aimed at inducing more customers to sell advertisements and shopping information to product sales. Therefore, various advertising techniques and shopping activation techniques have been shown. Advertisement or shopping activity is a method of providing reserves to customers, which provides a reserve for customers who have viewed the advertisement or purchased the product to induce more advertisements and purchase more products. Way.

However, this conventional technique did not help the seller's marketing or activation of the show ¾ through advertisements because the reserves paid for each individual were very low. There was a downside.

As a result, conventional techniques use a lot of promotional costs to advertise or sell a product, while actually promoting the promotion or sale of an effective product. There was a problem that could not be achieved.

[9] Precisely, the ultimate goal of the seller is to activate sales, but for the lesser known sellers, there may be sellers who are notified of their own business, or even of their own notification of the goods they sell. In the case of a well-known seller, it may only be possible to activate the sale.

[10] Therefore, the applicant filed a technology on July 20, 2012 entitled “Event Sales System and Method through Social Auction Method” and was granted Application No. 10-2012-79619. When the sellers accumulate the discount rate offered jointly, and a certain number of consumer participants are collected, a discount rate selection promotion program is carried out so that the discount rate increases from 0% until the cumulative discount rate is exhausted. When the discount rate is reached, the promotion method is selected to receive the discount rate, and the buyer is given a discount benefit, and the consumer can choose the discount rate at will, but competition between consumers can maintain a constant average selling price. It was a breakthrough sales method.

[11] However, this traditional method of promotion can lead to an increase in the number of participating products.

Inevitably, the above discount rate promotions, which inevitably earn multiple products at the same time, must be carried out at the same time, so that consumers interested in more than one product may have to abandon the discount rate of any product.

[12] In addition, in the seller's position, the consumer's choice is reduced even at a lower discount rate.

Only if it is possible to increase the average selling price, but few consumers choose a lower discount rate, there is a problem that the average selling price will be lower.

[13] On the other hand, the season may have closed or the commodity has to be increased.

Sellers who want to sell can sell the product a lot, but other sellers who participate in the promotion seem to be relatively expensive from the consumer, so there is a possibility of being in good faith.

Detailed description of the invention

Technical task

[14] The present invention has been made in consideration of the above-described prior art technology, and the cumulative discount rate of the incentive discount provided every time the product information is read and the discount rate provided each time the user purchases the product is exhausted. Allow buyers to choose their own discount rate in real time and competitively, but allow users to view at least a set number of participating merchants, participate in promotions, participate in personal promotion pools, and promote promotion services simultaneously. To ensure that the purchase rate can be activated at the same time, the additional discount rate is randomly provided to some of the selected customers, each with a discount rate that is proportional to the number of participants and inversely proportional to the high and low discount rates. Its purpose is to provide an online sales promotion system and method by which the sale can be activated by allowing a discounted price to be applied only when purchasing another product, including the product, through a discount rate selection promotion.

Task solution

[15] In order to achieve the above object, according to a preferred embodiment of the present invention, the discount rate can be supported by purchasing a product as a security, and before a cumulative discount rate is exhausted, a number of users select different discount rates for each user. A purchaser terminal (2) equipped with a promotion information interface application (4) for generating a participation signal and a discount rate selection signal for the discount rate selection promotion service, and generating a participation signal for the discount rate selection promotion service; (6) a seller terminal for registering and calculating the costs; and registering product information for each seller who wishes to participate in the discount rate selection promotion service, and each person selects different products at the same time for discount rate selection promotion. An online sales pro, characterized by a promotion processing server (10) which processes the discount rate selection promotion logic. This design system is provided.

Preferably, the promotion processing server 10 may include a promotion target product POOL 12 that provides a user-selectable promotion target product information through a promotion information interface application 4, and a user discount rate selection promotion service. An online sales promotion system is provided which features to classify and manage the individual promotion pools 16, which select and store the products to be proceeded for each user.

Preferably, the promotion processing server 10 outputs cumulative discount rate information 20 of a product for which a discount rate selection promotion service for each user is to be performed at the same time, and a currently selectable discount rate display window 22; There is provided an online sales promotion system, characterized by providing to the variable discount rate information 24 and a selection button 26 for selecting a discount rate and outputting it to the promotional information interface application 4.

[0018] Preferably, the promotion processing server 10 manages the discount rate variation data sheet information 28 for each product during the discount rate selection promotion service, and uses only the promotion information interface application 4 of the user who selects the product. An online sales promotion system is provided that is characterized by processing to share the corresponding discount rate variation data.

Preferably, the selection button 26 is provided with an on-line sales promotion system, characterized in that it is configured to separately generate an individual selection signal and a collective selection signal.

[20] Preferably, the discount rate selection signal generated from the purchaser terminal (2) is a signal to purchase at the price at which the discount rate is applied to the product. An online sales promotion system is provided.

[21] Preferably, the promotion processing server 10 includes a personal promotion pool 16.

When purchasing multiple products in a package, an online sales promotion system is provided that is set up to provide additional promotions.

[22] Preferably, the promotion processing server 10 is configured to provide a further discount rate by selecting a portion of a user who selects a discount rate belonging to each individual discount rate section which falls within a predetermined discount rate range. A system is provided.

Preferably, the additional discount rate is processed by the promotion processing server 10 so as to be proportional to the number of participants of the discount rate that is provided with the discount rate and to purchase the product, and inversely proportional to the height of the discount rate. An online sales promotion system is provided.

[24] Preferably, the promotion processing server 10 is for sale at an exceptional price.

Receive and register a strategic product, and purchase at least one other product belonging to the promotional product POOL (12) as a package, including the strategic product, so that the sale price can be applied, and the strategy belonging to the package when the package is sold. Sellers who sell non-goods are provided with an online sales promotion system, characterized in that the seller pays a predetermined amount to the registered seller of the strategic product.

[0025] Preferably, the promotion processing server 10 is provided with an online sales promotion system, characterized in that the discount rate selection promotion service for the strategic product is set to proceed later.

Preferably, the promotion processing server 10 first proceeds with a discount rate selection promotion service for products having the highest overlap among products included in each promotion pool 16, and the user who first selects a predetermined discount rate is a corresponding product. An online sales promotion system is provided which features processing to wait until the remaining cumulative discount rate is exhausted.

Preferably, the promotion processing server 10 includes a communication module 30 communicating therein with a plurality of the promotion information interface applications 4 and a seller terminal 6; The application information management unit 32 which manages by giving a unique code to the promotion information interface application 4 downloaded and installed; and a predetermined product is viewed in a promotional target product POOL 12 including a plurality of products and a predetermined product is displayed. A user promotion confirmation information section 34 which receives a signal to be selected and input into the personal promotion pool 16, and a promotion information management section 36 for managing the product information included in the individual promotion pool 16; A promotional logic processing unit (38) in which the logic for the discount rate selection promotion service for the packaged products included in each individual promotional pool (16) is processed; and the product pool (12) for promotion due to the sale of the product (12). Lee information updating unit 44 and to; each Acquisition promotion information management unit for each user to manage the promotion information for each individual to select a different product for each user; discount rate selection promotion to allow each individual to select a different product and proceed simultaneously at the same time An on-line sales promotion system is provided that includes the control unit 56 for processing logic.

Preferably, the promotion processing server 10 receives and registers therein a strategic product for sale at a discount price, and includes at least one other product belonging to the promotion target product POOL 12 and includes the strategic product. A package strategy product registration unit 40 which registers such that a discount sale price can be applied but has to be purchased as a package; At the time of sale of the strategic product, the seller who sells the product which is not a strategic product belonging to the package at the time of sale of the package further includes a settlement processing unit (42) which processes the settlement to pay predetermined amount to the seller who registered the strategic product. Online sales promotion system is provided.

[30] Preferably, the promotion processing server 10 further includes a product classification unit 46 for each price section for classifying the product to be processed for each price section product when processing discount rate selection promotion logic. An online sales promotion system is provided.

Preferably, the promotion processing server 10 has the price information of the package product from the promotion information interface application 4 when a user's selection signal is received in the process of processing the discount rate selection promotion logic for the package product therein. An online sales promotion system is provided, which further comprises a promotion variable information synchronizing section 48 for transmission to be synchronized.

Preferably, the promotion processing server ₁₀ further includes an additional promotion processing unit 54 for providing additional promotions when purchasing a plurality of products contained in the private promotion pool 16 therein. An online sales promotion system is provided.

Preferably, the promotion processing server 10 therein, a constant discount rate

A silver line sales promotion system is provided, which further comprises an additional promotion processing section 54 for selecting a discount rate in each individual discount rate section falling within the following range to further provide additional discount rates. .

Preferably, the promotion processing server 10 processes the additional discount rate therein to be proportional to the number of participants of the discount rate at which the selection signal is generated to purchase the product and to be inversely proportional to the height of the discount rate. An online sales promotion system is provided, which further comprises an additional promotion processing section 54.

[34] On the other hand, the present invention provides a) the seller to promote the product information to be promoted.

Providing to the promotional target product POOL 12 of the processing server 10; b) the promotion processing server 10 from the user terminal (2) the product to be promoted Receiving a signal input from the POOL 12 to a private promotion pool 16 that selects a predetermined product and stores it for each user; c) processing, by the promotion processing server 10, a discount rate selection promotion service for the packaged products included in the personal promotion pool 16; d) the process of selecting a specific discount rate by the user; e) the promotion processing server 10 presenting a final selling price by applying a discount rate selected by the user to the packaged product included in the personal promotion pool 16; f) An online sales promotion method is provided which is characterized by the process of performing payment processing.

Preferably, in the step c), the discount rate variation information is provided to the promotion information interface application 4 so that the user further checks the image on the screen.

Preferably, in the step d), the promotion processing server 10 is provided with an online sales promotion method, characterized in that the individual selection of the products included in the packaged product or the collective selection of the packaged product. .

Preferably, in the step _c) , the promotion processing server 10 may further provide a further discount rate by selecting a discount rate belonging to a respective discount rate period within a range of a predetermined discount rate for a part of the selected users. An online sales promotion method is provided which further includes the features.

Preferably, in the step c), the promotion processing server 10 receives a predetermined discount rate and is proportional to a participant in a predetermined discount rate range that generates a selection signal in order to purchase a product and is inversely proportional to the high and low discount rate. An online sales promotion method is provided that further includes a processing step.

[39] Preferably, in the step c), the promotion processing server 10 receives and registers a strategic product for sale at a low price; purchasing at least one other product into a package including the strategic product. A process of generating a signal for; Further comprising the process of processing the sale price so that the sale price can be applied; and the process of selling a product that is not a strategic product in the package at the time of sale of the package to pay a predetermined price to the seller who registered the strategic product. The online sales promotion method is provided.

Effects of the Invention

[40] The online sales promotion system and its method according to the present invention can also activate the sale of relatively low-favorite products by constructing a personal discount rate promotion pool with packaged goods, and the seller of the high-preferred goods can add additional value from other products. It is advantageous to create a package, and the user has the advantage that if the package of interest is packaged, the user can select the desired discount rate for the desired product even if the discount rate selection promotion is carried out at the same time. Sales of other products The advantage is that it can be activated.

Brief description of the drawing.

1 is a block diagram schematically showing the configuration of an online sales promotion system according to an embodiment of the present invention;

2 is a diagram showing a co-promotion state through an online sales promotion system according to an embodiment of the present invention;

3 is a view showing the state of a promotion processing server during a joint promotion through an online sales promotion system according to an embodiment of the present invention;

4 is a diagram showing a co-promotion processing state through an online sales promotion system according to an embodiment of the present invention.

5 is a block diagram showing the configuration of a promotion processing server included in an online sales promotion system according to an embodiment of the present invention;

FIG. 6 is a view showing a state of providing a random discount rate through an online sales promotion system according to an embodiment of the present invention. FIG.

7 illustrates an online sales promotion system according to an embodiment of the present invention.

Drawing showing the activation status of sales through strategic sales products,

FIG. 8 is a diagram illustrating a promotion processing state for individual products in a personal promotion pool composed of different package products through an online sales promotion system according to an embodiment of the present invention.

Best Mode for Carrying Out the Invention

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a block diagram schematically showing a configuration of an online sales promotion system according to an embodiment of the present invention, and FIG. 2 is a diagram showing a joint promotion state through an online sales promotion system according to an embodiment of the present invention. 3 is a view showing the state of the promotion processing server in the co-promotion through the online sales promotion system according to an embodiment of the present invention, and FIG. 4 is a co-promotion process through the online sales promotion system according to an embodiment of the present invention. It is a figure which shows the state

Referring to this, the online sales promotion system according to an embodiment of the present invention has a cumulative discount rate that includes both an incentive discount rate provided each time the product information is viewed and a discount rate provided each time the user purchases the product. Allow buyers to choose their own discount rate in real time and competitively until exhausted, but allow users to view at least a set number of entries to participate in promotions among a large number of merchants, participate in personal promotion pools, and promote promotion services simultaneously So that information can be viewed and activated simultaneously, and additional discount rates are randomly provided to some of the selected consumers in each discount section, in proportion to the number of participants and inversely with the high and low discount rates. It is a system that enables sales to be activated by allowing a discounted price to be applied only when a product is registered and purchased through a discount rate selection promotion with another product including the product.

More specifically, the line sales promotion system according to an embodiment of the present invention is largely composed of three structures.

[53] First, an online sales promotion system according to one embodiment of the present invention may allow a person to select different products at the same time for a discount rate selection promotion, and in particular, a consumer may select a plurality of products at the same time. By allowing the discount rate selection promotion framework to be launched at the same time, even consumers interested in purchasing multiple products can select and obtain the desired discount rate while the discount rate selection promotion service of each product is in progress.

[54] This allows the user to select at least one product and select the discount rate described above.

Since you can participate in the promotion service, you need to view the product information included in the product to be promoted and select the product to be prepurchased.

[55] Thus, the user needs to view more product information, so that the seller can obtain the desired advertising effect before sale.

[56] In addition, the online sales promotion system according to an embodiment of the present invention makes a settlement agreement with the sellers about the advertisement cost for viewing the product information and inputs the advertisement cost as an additional resource of the discount rate selection promotion service. It is also possible. It is also possible to pay the user to the user for viewing the advertising costs.

Second, the online sales promotion system according to the embodiment of the present invention is scheduled.

In the discount rate selection promotion service, which selects the discount rate that increases over time, for each user, a low discount rate provides additional discount benefits to solve the problem of low user selection rate.

[58] Preferably, no discount is offered to all users who have selected a specific discount rate, and the discount rate is selected. Some of the number of users may be extracted by lottery method, or selection order. It is desirable to provide benefits.

[59] More preferably, the online sales promotion system according to one embodiment of the present invention grants an additional discount benefit for a certain discount rate, wherein the amount of the additional discount benefit is proportional to the number of participants and inversely proportional to the high and low discount rate. Do it.

[60] Then, when the discount rate selection promotion service is in progress,

In addition, the selection ratio will be higher, so that the overall selling price can rise.

On the other hand, thirdly, the online sales promotion system according to one embodiment of the present invention is intended to sell for a short time by greatly reducing the selling price of the goods.

Registered as a strategic product by the seller, the strategic product is the promotion Make sure to control settlements so that the target product can be purchased in combination with other products in the target Po, but still receive the strategic product selling price.

[62] If you are not purchasing a package and you are only purchasing the strategic product,

The sales price is applied, and if multiple package purchases are selected, the discount rate selection promotion service for the non-strategic product is processed first.

That is, the online sales promotion system according to an embodiment of the present invention processes the discount rate selection promotion service for the strategic product when the discount rate selection promotion service is first performed on the non-strategic product. .

[64] To this end, the online sales promotion system according to an embodiment of the present invention can be supported with a discount rate by purchasing a product as a security, and before a cumulative discount rate is exhausted, a number of users receive different discounts for each user. A purchaser terminal (2) equipped with a promotion information interface application (4) for generating a participation signal and a discount rate selection signal for the discount rate selection promotion service that can be selected; and generate a participation signal for the discount rate promotion service described above. It consists of a seller terminal (6) that registers information and setstle costs.

In addition, the online sales promotion system according to an embodiment of the present invention registers the product information for each seller who wishes to participate in the discount rate selection promotion service, and each individual may choose a different product for the discount rate selection promotion. Promotion to handle discount rate selection promotion logic so that you can select and proceed simultaneously.

It is configured to include a processing server 10.

In this case, the promotion processing server 10 is a user promotion information interface

Each of the promotion target product POOL (12), which provides selectable promotion target product information through the application (4), and a personal promotion pool (16), which selects and stores the products for which the user discount rate selection promotion service is to be carried out for each user. Classify and manage.

In other words, the online sales promotion system according to an embodiment of the present invention basically allows a user to participate in a discount rate selection promotion service for a plurality of promotional target products. Put in your own private promotion pool (16).

In order to do so, the user must first view the target product information included in the promotional target product POOL (12), so that the product alone can have a significant advertising effect.

In addition, as shown in FIG. 2, the promotion processing server 10 outputs cumulative discount rate information 20 of a product to which a discount rate selection promotion service for each user is to be performed at the same time, and the currently selectable discount rate display window ( 22) and; variable discount rate information 24 according to a predetermined time period, and a selection button 26 for selecting a discount rate is provided to the promotion information interface application 4 for output. On the other hand, the discount rate selection signal generated from the buyer terminal (2) is a signal to purchase at the price that the discount rate is applied to the product.

At this time, the personal promotion pool 16 for the three users is shown collectively on the server side in the personal promotion pool 16, the promotion information interface application 4 of each user is shown in FIG. As such, only the selected packaged products are displayed on the screen.

In addition, as shown in FIG. 3, the promotion processing server 10 manages discount rate variation data sheet information 28 for each product and performs promotion information for the user who selects the product as shown in FIG. interface

Only the application 4 processes the share of the discount rate variation data.

That is, the promotion processing server 10 manages a plurality of discount rate variation data sheet information 28, and the discount rate variation data sheet information 28 is, for example, A product data sheet, B product data sheet, and C product. Product data sheet… A data sheet that records discount rate update information for each product, such as the above. The data sheet is shared with a user who selects each product to be included in a packaged product, and reflects the discount rate selection signal of the corresponding user. Update 28).

Meanwhile, as shown in FIG. 4, the promotion processing server 10 is set to provide an additional promotion when purchasing a plurality of products in the private promotion pool 16 as a package.

[75] Individual packages, even packaged products, as shown in

Preferably, the selection button 26 is configured to generate the individual selection signal and the collective selection signal separately because the purchase selection can be made and the collective purchase selection can be made.

FIG. 5 is a block diagram showing the configuration of a promotion processing server included in an online sales promotion system according to an embodiment of the present invention.

Referring to this, the promotion processing server 10 therein, a plurality of the

A communication module (30) communicating with the promotion information interface application (4) and the seller terminal (6); and assigning and managing a unique code to the promotion information interface application (4) downloaded and installed on the user terminal (2). The user information promotion section 32 and a user promotion that receives a signal to view a predetermined product in a promotional target product POOL 12 including a plurality of products, select a predetermined product and input the final product to the personal promotion pool 16 to confirm. It comprises a confirmation information receiving unit 34.

In addition, the promotion processing server 10 has a promotion information management unit 36 for managing the product information contained in the promotion pool 16 for each individual therein; a package included in the promotion pool 16 for each individual; Promo logic processing section 38, in which logic for discount rate selection promotion service for products is processed; An information update unit (44) for updating the target product pool (12); and a user-specific acquisition promotion information management unit (52) for managing promotion information for each user to select different products from each other; discount rate selection It includes a control unit 56 that processes the discount rate selection promotion logic so that each individual can select different products for the promotion and proceed simultaneously.

On the other hand, the promotion processing server 10 receives and registers therein a strategic product for sale at a discount price, and includes at least one other product belonging to the promotion target product POOL 12, including the strategic product. A package strategy product register 40 which registers so as to be purchased as a package but a discount sale price can be applied;

At the time of the sale of the strategic product, the seller who sells a product which is not a strategic product belonging to the package at the time of package sale further includes a settlement processing unit 42 which processes the settlement to pay a predetermined amount to the seller who registered the strategic product.

The promotion processing server 10 has a discount rate selection promotion logic therein.

In the processing, the product classification section 46 by price section is further included so as to be processed for each price section product.

On the other hand, the promotion processing server 10 synchronizes the price information of the package product from the promotion information interface application 4 when a user's selection signal is received during the discount logic selection promotion logic processing of the package product therein. Further included is a promotion variable information synchronization unit 48 for transmission.

In addition, the promotion processing server 10 further includes an additional promotion processing unit 54 for providing additional promotions when purchasing a plurality of products in the personal promotion pool 16 therein.

In addition, the promotion processing server 10 further includes an additional promotion processing unit which selects a discount rate belonging to a respective discount rate period belonging to a predetermined discount rate range within the selected user, to further provide an additional discount rate. 54) is further included.

In addition, the promotion processing server 10 further processes therein so that the additional discount rate is provided with the corresponding discount rate and is proportional to the number of participants of the discount rate that generated the selection signal in order to purchase the product, and inversely proportional to the height of the discount rate. Promotion processing unit 54 is further included.

FIG. 6 is a diagram showing a state of providing a random discount rate through a line sales promotion system according to an embodiment of the present invention.

Referring to this, the online sales promotion system according to an embodiment of the present invention is a discount rate selection promotion service that selects a discount rate that increases at a certain time interval for each user. To solve this, make sure that you are offered additional discount benefits at break rates.

[87] Preferably, no discount benefits are offered to all users who have selected a specific discount rate, and the discount rate is selected. Some of the number of users may be extracted by lottery method, or selection order. Benefit It is desirable to provide.

[88] More preferably, the online sales promotion system according to one embodiment of the present invention grants an additional discount benefit for a certain discount rate, the amount of the additional discount benefit is proportional to the number of participants and inversely proportional to the high and low discount rate. Do it.

[89] Then, when the discount rate selection promotion service is in progress,

Therefore, the promotion processing server 10 is configured to further provide an additional discount rate by selecting a portion of the users who have selected a discount rate belonging to each discount rate section which falls within a predetermined discount rate range.

In this case, the additional discount rate is processed by the promotion processing server 10 so as to be proportional to the number of participating members of the discount rate, which is provided with the discount rate and purchases the product, and is inversely proportional to the height of the discount rate.

FIG. 7 illustrates an online sales promotion system according to an embodiment of the present invention.

A diagram showing the activation of sales through strategic sales products.

With reference to this, an online sales promotion system according to an embodiment of the present invention is intended to sell a product for a short time by greatly reducing the selling price of the product.

It is registered as a strategic product by the seller, and the strategic product must be purchased in combination with other products of the promotion target Po, but the settlement is controlled so that the strategic product sales price can be applied.

[94] If you are not purchasing a package and you are only purchasing the strategic product,

The sales price will be applied, and if multiple package purchases are selected, the discount rate selection promotion service will be processed first for non-strategic products.

In other words, the online sales promotion system according to an embodiment of the present invention processes the discount rate selection promotion service for the strategic product when the discount rate selection promotion service is first performed for the non-strategic product. .

[96] For this purpose, the promotion processing server 10 is for sale at an exceptional price.

Receive and register a strategic product, and purchase at least one other product belonging to the promotional product POOL (12), including the strategic product, to ensure that the sale price is applicable.

[97] In addition, when a package is sold, a product that is not a strategic product in the package is sold.

Seller shall arrange for payment of a certain amount to Seller who registers the Strategy Product.

In addition, the promotion processing server 10 is set such that the discount rate selection promotion service for the strategic product proceeds last.

8 is a diagram illustrating an online sales promotion system according to an embodiment of the present invention. A diagram showing the status of promotion processing for an individual product in a private promotion pool consisting of different packaged products.

Referring to this, through the online sales promotion system according to one embodiment of the present invention, a discount rate selection promotion for too many products can be performed at the same time in the processing of promotions for individual products in a private promotion pool composed of different packaged products. I can't proceed.

Therefore, preferably, the promotion processing server 10 first performs a discount rate selection promotion service of the products having the highest duplicate rate among the products included in the individual promotion pool 16. Next, the product having the highest redundancy rate is selected. Promote the service sequentially.

If the cumulative discount rate for a product is exhausted, the user who selects a predetermined discount rate first processes the promotion processing server 10 to wait until the remaining cumulative discount rate of the product is exhausted.

On the other hand, the online sales promotion system and its method according to the embodiment of the present invention are not limited to the above embodiments, but various changes can be made without departing from the technical spirit thereof.

[104] * description of the symbols *

[105] 2: the user terminal,

[106] 4: Promotional Information Interface Application

[107] 6: Seller's terminal, 8: Payment processing server,

[108] 10: Promotion processing server.

Claims

Claim

[Claim 1] Participation signal and discount rate selection signal for discount rate selection promotion service, which can be supported with discount rate for purchase of goods as collateral, and multiple users can select different discount rate for each user before the accumulated discount rate is exhausted. A purchaser terminal (2) equipped with a promotion information interface application (4) for generating a;

A seller terminal 6 for generating a participation signal for the discount rate selection promotion service, registering sale product information, and calculating a cost; Promotion processing server for processing the discount rate selection promotion logic to display product information for each seller who wants to participate in the discount rate selection promotion service, and to allow each individual to select different products at the same time for the discount rate selection promotion (10). Online sales promotion system characterized by consisting of

[Claim 2] In paragraph 1,

The promotion processing server 10 selects a product to be promoted by a promotion target product POOL 12 that provides user selectable promotion target product information through a promotion information interface application 4 and a user discount rate selection promotion service. An online sales promotion system, characterized by managing each of the personal promotion pools 16, which are stored by user.

[Claim 3] In paragraph 1,

The promotion processing server 10 outputs cumulative discount rate information 20 of products for which a discount rate selection promotion service for each user is to be performed at the same time, and a discount rate display window 22 which is currently selectable; And, a selection button (26) for selecting a discount rate is provided to the promotion information interface application (4) for output.

[Claim 4] In paragraph 1,

The promotion processing server 10 manages the discount rate variation data sheet information 28 for each product when the discount rate selection promotion service is in progress, and provides discount rate variation data corresponding to the promotion information interface application 4 of the user selected for the product. Online sales promotion system characterized by being processed to share.

[Claim 5] In paragraph 3,

The selection button 26 is an on-line sales promotion system characterized by being configured to separately generate an individual selection signal and a collective selection signal. [Claim 6] In paragraph 1,

The discount rate selection signal generated from the purchaser terminal (2) is a signal to purchase at the price to which the discount rate is applied to the product.

[Claim 7] In paragraph 1,

Wherein said promotion processing server (10) is set to provide additional promotions when purchasing a plurality of products in a personal promotion pool (16) as a package.

[Claim 8] In paragraph 1,

And said promotion processing server (10) is configured to further provide an additional discount rate for a portion of the users who select a discount rate in each individual discount rate range which falls within a predetermined discount rate range.

[Claim 9] In paragraph 8,

The additional discount rate is an online sales promotion system characterized by processing by the promotion processing server 10 so as to be proportional to the number of participants of the discount rate at which the selection signal is generated in order to receive the discount rate and purchase the product, and inversely proportional to the height of the discount rate. .

[Claim 10] In paragraph 1,

The promotion processing server 10 receives and registers a strategic product for sale at a discount price, and purchases at least one or more other products belonging to the promotion target product POOL 12 as a package including the strategic product, but at a discount sale price. An online sales promotion system, characterized by processing such that it can be applied, and selling a product that is not a strategic product belonging to the package when selling the package to pay a predetermined amount to the seller who registered the strategic product.

[Claim 11] In paragraph 10,

The promotion processing server (10) is an online sales promotion system, characterized in that the discount rate selection promotion service for the strategic product is set to proceed later.

[Claim 12] In paragraph 1,

The promotion processing server 10 first performs a discount rate selection promotion service of the products with the highest redundancy among the products included in the individual promotion pool 16, and firstly, a user who selects a predetermined discount rate is completely satisfied with the remaining accumulated discount rate of the product. Online sales promotion system characterized by processing to wait until exhausted.

[Claim 13] In paragraph 1,

The promotion processing server 10 therein, Communication modules 30 communicating with a plurality of said promotion information interface applications 4 and a seller terminal 6;

Application information managed by assigning a unique code to the promotion information interface application (4) downloaded and installed in the user terminal (2).

A management unit 32;

A user promotion confirmation information receiving unit 34 for receiving a signal for reading a predetermined product from the promotional target product POOL 12 including a plurality of products, selecting the predetermined product, and inputting the predetermined product to the personal promotion pool 16; A promotion information management unit 36 for managing product information included in each individual promotion pool 16;

A promotion logic processing section 38 in which logic for the discount rate selection promotion service for the package product included in the promotion pool 16 for each individual is processed; An information update unit 44 for updating the promotion target product pool 12 information due to the sale of the product;

A user-specific acquisition promotion information management unit 52 that manages promotion information for each user to select different products for each user;

An online sales promotion system characterized by including a control unit (56) for processing a discount rate selection promotion logic so that each individual can simultaneously select and select different products for the discount rate selection promotion.

[Claim 14] In paragraph 1,

The promotion processing server 10 therein,

Package strategy to receive and register a strategic product for sale at an exceptional price, and to register at least one other product belonging to the promotional product POOL (12) as a package including the strategic product so that the discount sale price can be applied. A product registration unit 40;

Seller who sells a product that is not a strategic product belonging to the package at the time of sale of the strategic product, further includes a settlement processing unit (42) for settlement of payment to the seller who registered the strategic product. Online sales promotion system.

[Claim 15] In paragraph 1,

The promotion processing server 10 therein,

An online sales promotion system characterized by further comprising a product classification unit (46) for classifying a product so that it can be processed for each price section product.

In [I Claim ^6] of claim 1,

The promotion processing server 10 therein,

Discount rate selection for packaged goods. Promotion information interface when the selection signal is received

An online sales promotion system, further comprising a promotion variable information synchronization unit (48) for transmitting price information of the package goods from the application (4) to be synchronized.

[Claim claim Π] In paragraph 1,

The promotion processing server 10 therein,

An online sales promotion system further comprising an additional promotion processing section (54) for providing additional promotions when purchasing multiple packages in a personal promotion pool (16).

[Claim claim IS] In paragraph 1,

The promotion processing server 10 therein,

An online sales promotion system, characterized in that it further comprises an additional promotion processing section (54) which selects a discount rate belonging to a respective discount rate section which falls within a certain discount rate range for some of the selected users to further provide an additional discount rate.

[Claim 19] In paragraph 1,

The promotion processing server 10 therein,

The additional discount rate is an online sales promotion system, further comprising an additional promotion processing section 54 which is provided with a corresponding discount rate and deals with the selection signal in order to purchase the product in proportion to the number of participating participants in the discount rate, and inversely proportional to the height of the discount rate. .

[Claim 20] a) Seller may submit the product information for promotion to the promotion processing server (10).

Providing to the promotion target product POOL 12;

b) the promotion processing server 10 receives a signal input from the user terminal 2 to the personal promotion pool 16 which selects a predetermined product from the promotional target product POOL 12 and stores it for each user; ;

c) processing, by the promotion processing server 10, a discount rate selection promotion service for the pretty quiche included in the personal promotion pool 16;

d) the process of selecting a specific discount rate by the user;

e) the promotion processing server 10 applying the discount rate selected by the user to the packaged product included in the personal promotion pool 16 to present a final selling price;

f) an online sales promotion method characterized by the process of performing payment processing.

[Claim 21] In paragraph ²⁰ ,

(C) the discount rate change information is provided to the promotion information interface application (4) for the user to confirm on the screen; o The online sales promotion method, characterized in that it further comprises. [Claim 22] In paragraph 20,

In step d),

The promotion processing server (10) is an online sales promotion method, characterized in that the process of individually selecting a package or a package of the product included in the packaged product.

[Claim ² 2] In paragraph 20,

In the process c),

The promotion processing server (10) is characterized in that it further comprises the step of further providing a further discount rate for some of the users selected for the discount rate in each of the discount rate period in the range below a certain discount rate.

[Claim 24] In paragraph 20,

In the process c),

The promotion processing server 10 is further provided with a predetermined discount rate and a process of processing to be proportional to the number of participants in the predetermined discount rate range in which a selection signal is generated in order to purchase a product, and inversely proportional to the height of the discount rate. How to promote online sales.

[Claim 25] In paragraph 20,

In the process c),

The promotion processing server 10 is a process of receiving and registering a strategic product for sale at an exceptional price;

Generating a signal for purchasing at least one or more other products into the package including the strategic products;

Processing so that an exceptional sale price can be applied;

An online sales promotion method, which further includes a process in which a seller who sells a product that is not a strategic product in a package when selling a package, pays a predetermined amount to a seller who registers the strategic product.