WO2018015986A1 - System, method, and program for classifying customer's assessment data, and recording medium therefor - Google Patents

System, method, and program for classifying customer's assessment data, and recording medium therefor Download PDF

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WO2018015986A1
WO2018015986A1 PCT/JP2016/003439 JP2016003439W WO2018015986A1 WO 2018015986 A1 WO2018015986 A1 WO 2018015986A1 JP 2016003439 W JP2016003439 W JP 2016003439W WO 2018015986 A1 WO2018015986 A1 WO 2018015986A1
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data
evaluation
customer
component
customer evaluation
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PCT/JP2016/003439
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French (fr)
Japanese (ja)
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斐 周
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株式会社Fronteo
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce

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  • the present invention relates to a customer evaluation data classification system, method, program, and recording medium for classifying customer evaluation data (for example, document or audio data).
  • a service provider discloses contact information for services provided by the service provider.
  • the customer who receives the service of the service provider evaluates the received service based on the evaluation data.
  • the data includes documents such as letters and e-mails, or voice data such as voice messages.
  • a document will be described as a representative example of evaluation data.
  • the evaluation includes a positive evaluation such as praise for the service and a negative evaluation such as a claim for the service. Since negative evaluation includes problems with services, analyzing this negative evaluation leads to improvement of the quality of services provided.
  • Patent Document 1 extracts related words related to user dissatisfaction from data related to user dissatisfaction, and extracts dissatisfaction that can be connected to other services from the expression of dissatisfaction in the related words.
  • the technology to do is disclosed.
  • a customer evaluation data classification system that classifies customer evaluation data evaluated by a customer, and evaluates each of data that is known to be improvement request data and data that is known to be use stop data.
  • a data acquisition unit for extracting components, an evaluation component storage unit for storing evaluation components acquired by the data acquisition unit, and an evaluation configuration stored in the evaluation component storage unit from customer evaluation data to be classified Based on the evaluation component extraction unit that extracts the determination component corresponding to the element and the determination component extracted by the evaluation component extraction unit, it is determined whether or not the customer evaluation data is improvement request data.
  • the customer evaluation data is classified as improvement request data, and when the customer evaluation data is determined not to be improvement request data Determines whether the customer evaluation data is use stop data, and if it is determined that the customer evaluation data is use stop data, the customer includes a classification determination unit that classifies the customer evaluation data as use stop data. Solve by evaluation data classification system.
  • Customer evaluation data can be classified into “Improvement request data”, “Dissatisfaction data”, and “Use stop data”.
  • data may be any data expressed in a format that can be processed by a computer.
  • the data may be, for example, unstructured data whose structure definition is incomplete at least in part, and document data (for example, e-mail (attached file header) Information), technical documents (including a wide range of documents explaining technical matters such as academic papers, patent publications, product specifications, design drawings, etc.), presentation materials, spreadsheets, financial statements, meeting materials, Record reports, sales documents, contracts, organization charts, business plans, company analysis information, electronic medical records, web pages, blogs, comments posted on social network services, etc., audio data (eg conversation / music) Data), image data (eg, data composed of a plurality of pixels or vector information), video data (eg, Broadly includes data formed) including a plurality of frame images (not limited to these examples).
  • document data for example, e-mail (attached file header) Information
  • technical documents including a wide range of documents explaining technical matters such as academic papers, patent publications, product specifications, design drawings, etc.
  • presentation materials
  • FIG. 1 is a diagram illustrating the principle of classifying documents according to customer evaluations in a customer evaluation document classification system.
  • the evaluation document evaluated by the customer with respect to the service provider can be classified into “improvement request document 51”, “usage stop document 52” or “dissatisfaction document 53” that declares the service provider to stop using it.
  • the improvement request document 51 is that the customer is dissatisfied with the service provider (operator) for providing the service (or product), but the expectation for improvement of the service is preferable.
  • the improvement request document is a document including an expression that encourages the operator to improve the product or service based on dissatisfaction with the product or service provided by the operator. For example, if a word that expresses favor or loyalty to the product or service, such as “improvement”, “fun”, “review”, “review”, “fan”, “favorite”, etc., It may correspond to “Improvement Request Document”. Or, even if the above word is not included, if there is a statement stating that the product or service has been frequently purchased or used (or used) before, The document may correspond to an “improvement request document”.
  • the “usage suspension document 52” includes an opinion that the customer is dissatisfied with the service provider (operator) to provide the service (or product) and does not use the product or service. Is a document. For example, if a negative word for the product or service is included, such as “I feel bad”, “I ca n’t”, “I do n’t like it”, “I do n’t feel”, It may fall under “document”. Or, even if the above word is not included, if there is a clear statement that the product or service will not be used again (for example, “Never use it again”), the document It may correspond to “suspended document”.
  • the learning process is performed.
  • sample evaluation documents are collected as learning data that are known to belong to any one of the improvement request document 51, the use stop document 52, and the dissatisfaction document 53.
  • “improvement request constituent elements composed of constituent elements that are meant to affirm the service provider” are extracted from the improvement request document 51.
  • the “usage stop component which means that the service provider service is not used” is extracted from the use stop document 52.
  • the extracted element is stored in the storage device.
  • the evaluation process is performed.
  • a component constituting the document is extracted from the test evaluation document, and it is determined whether the component corresponds to the improvement request component stored in the storage device. At this time, whether or not it is applicable is determined to be applicable if the score value of the test evaluation document is calculated and the score value is higher than a predetermined threshold value. If it falls under the improvement request component, it is determined that the test evaluation document is the improvement request document 51.
  • test evaluation document is not the improvement request document 51, it is subsequently determined whether or not the component extracted from the test evaluation document corresponds to the use suspension component. If it falls under the use stop component, it is determined that the test evaluation document is the use stop document 52.
  • test evaluation document is neither the improvement request document 51 nor the use suspension document 52, the document is determined as a dissatisfied document 53. If the test evaluation document belongs to both the improvement request document 51 and the use stop document 52, it is determined as the improvement request document 51.
  • the improvement request component is, for example, affirming the facts about the adjectives and numerators + usages that represent “the number of (owned products) / (used)” from the sample document of improvement requests. ”Verb”. For example, “I have a lot of items from your store” or “I went to the store every week”.
  • the decommissioning component is a negative expression or word for the brand and a clear expression that the store or service is not reused.
  • FIG. 2 is an example of a hardware configuration of the system 1.
  • the system 1 includes a server device 10 and a client terminal 11.
  • the server device 10 includes an arithmetic device 10a that performs calculation and a storage device 10b that stores data.
  • the customer evaluation document classification system 1 includes a server device 10 and a client terminal 11.
  • the server device 10 includes an arithmetic device 10a that performs calculation and a storage device 10b that stores data.
  • the server device 10 can execute main processing of data analysis.
  • the client terminal 11 can execute a data analysis related process in the server device 10.
  • the storage device 10b is, for example, any recording medium (for example, a memory or a hard disk) that can store data (including digital data and analog data).
  • the arithmetic device 10a is a controller (for example, a central processing unit (CPU)) that can execute a control program stored in a recording medium.
  • CPU central processing unit
  • the computing device 10a is a computer or a computer system (a system that realizes data analysis by operating a plurality of computers in an integrated manner) that analyzes data stored at least temporarily in a recording medium.
  • the computing device 10a may be configured as a management computer (not shown) in the form of an external device of the server device 10, and the storage device 10b is configured as the data storage server device 13 of the external storage device of the server device 10. You may make it comprise with a form.
  • the management computer may include, for example, a memory, a controller, a bus, an input / output interface, and a communication interface.
  • a customer evaluation morpheme classification program is stored in a memory serving as a recording medium included in each of the server device 10 and the client terminal 11.
  • the application program software resource
  • the hardware resource cooperate to operate each device.
  • the storage device 10b is composed of, for example, a disk array system, and can include a database that records data and results of evaluation / classification of the data.
  • the server device 10 and the storage device 10b are connected by a direct connection method (DAS) or a storage device area network (SAN).
  • DAS direct connection method
  • SAN storage device area network
  • the client terminal 11 presents data in the middle of the processing process in the server device 10 to the user. As a result, the user can input, that is, provide classification information through bidirectional exchange via the client terminal 11.
  • the client terminal 11 includes, for example, a memory, a controller, a bus, an input / output interface (for example, a keyboard, a display, etc.), and a communication interface (communication means using a predetermined network). For communication).
  • the client terminal 11 may be configured to include an input device 12 such as a scanner.
  • the hardware configuration shown in FIG. 2 is merely an example, and the system 1 can be realized by other hardware configurations.
  • a configuration in which part or all of all the processes are executed in the server device 10 may be used, or a part or all of the processing may be executed in the client terminal 11.
  • the input device 12 is connected to the client terminal 11 and can transmit to the server device 10.
  • the input device 12 directly connects to the server device 10 and inputs data to the server from here. May be. It will be understood by those skilled in the art that various hardware configurations capable of realizing the system 1 exist, and the configuration is not limited to the configuration illustrated in FIG. 2, for example.
  • FIG. 3 shows a functional block diagram of the customer evaluation document classification system 1.
  • the customer evaluation document classification system 1 includes a data acquisition unit 21, an evaluation component acquisition unit 22, an evaluation component extraction unit 23, an evaluation component storage unit 24, and a classification determination unit 25.
  • the data acquisition unit 21 is a part that acquires a plurality of components that constitute a sample evaluation document of customer evaluation for a certain service provider.
  • the component consists of a plurality of parts of speech and consists of a component requesting improvement that is affirmative to the service provider and a suspension of use that is a component that indicates that the service of the certain service provider is not used. It is classified as a component.
  • the evaluation component storage unit 24 stores the component acquired by the data acquisition unit 21.
  • the classification determination unit 25 determines that the component of the test evaluation document is an improvement request document if the component is an improvement request component, and determines that the component is a use stop document if the component is a use stop component. If not, it is determined that the document is dissatisfied.
  • An evaluation component is a basic morpheme that can be identified semantically from the component. That is, one evaluation component is associated with a plurality of components that can be identified semantically. For example, “Quality” and “Quality” are components, respectively. “Quality” is selected as the evaluation component, and “Quality” and “Quality” A weight is assigned and associated between the “good quality” of the component and the evaluation component.
  • evaluation component a component that is meant to affirm the service provider” that is a feature of the improvement request document 51 and “a service provider's service is not used” that is a feature of the use suspension document 52 Is a use suspension component that means "
  • the inputted “evaluation component” is stored in the evaluation component storage unit 24 (storage device 10b).
  • the data acquisition unit 21 captures the document to be examined.
  • the document to be examined is finely divided into morphemes to create a component group of the document to be examined.
  • the evaluation component extraction unit 23 extracts “determination component” corresponding to “evaluation component” stored in the evaluation component storage unit 24 from the component group of the document to be examined.
  • the determination component is a morpheme corresponding to the evaluation component, and is a morpheme component associated with the evaluation component. For example, “quality is high” and “quality is high” corresponding to “quality is good” which is an evaluation component stored in the evaluation component storage unit 24 are extracted as determination components.
  • the classification determination unit 25 performs classification based on the extracted “determination component” based on the weighting or the like previously associated with the “evaluation component”. As a result of the determination, it is determined and classified to which classification the document to be examined belongs, that is, the improvement request document 51 or the use stop document 52.
  • the algorithm configuration of the customer evaluation document classification system is classified into a learning process based on learning data (S101 to S104) and an evaluation classification process (S105 to S108) for a document to be examined.
  • the selected evaluation component is fetched from a document known to be a “sample evaluation document for improvement request document” (S102). Similarly, an evaluation component is extracted also from a document that is known to be a “sample document for use stop document” (S103).
  • the extracted evaluation components (“improvement request component” and “use stop component”) are stored in the storage unit.
  • the extracted and selected evaluation components are stored in the storage device 10b. At this time, the degree to which the evaluation component contributes to the combination of the learning data and the classification information is calculated as the weight of the evaluation component, and the evaluation component and the weight are associated with each other and stored in the storage device 10b. It's okay.
  • evaluation classification process first, data of a test evaluation document is captured (S105). Then, a “determination component” corresponding to the evaluation component already stored in the storage unit and corresponding to the evaluation component is extracted from the document to be examined (S106). The extracted “determination component” is evaluated to determine whether the component is an “improvement request component”. The evaluation at this time can be determined using the score value as an index. The score value can be calculated by an arbitrary method based on the relationship between the “evaluation component” and the “determination component”. The calculation of the score value will be described later (S107).
  • the calculated score value exceeds a predetermined value as a threshold value, it is determined that the document is an “improvement request document” (S108). If the calculated score value does not exceed the predetermined value as the threshold value, it is determined using the score value as an index whether or not the extracted component is a “use stop component”. That is, when the score value calculated by an arbitrary method exceeds a predetermined value as a threshold value, it is determined that the document is a “use-stopped document”, and the calculated score value exceeds a predetermined value as a threshold value. If not, it is determined that all the documents are “unsatisfied documents” (S108).
  • the score value can be calculated by an arbitrary method.
  • various methods used in the field of machine learning or natural language processing for example, a K-neighbor method, a method using a support vector machine, a method using a neural network, a method that assumes a statistical model for data (for example, , A method using a Gaussian process, etc.) and / or a method combining these, etc.), or based on various methods used in the field of statistics (eg, configuration) (Based on how often the element appears in the data).
  • the “determination component” may be partial data constituting at least part of the “evaluation component” of the sample document as sample data.
  • the morpheme, keyword, sentence, paragraph, And / or metadata e.g., e-mail header information
  • partial audio that constitutes audio
  • volume (gain) information e.g., e-mail header information
  • an evaluation configuration that constitutes each of a document that is known to be a “sample evaluation document for improvement request document” and a document that is known to be a “sample document for use stop document” as learning data Extract elements.
  • a determination component having a high relationship with the evaluation component is extracted from the document to be examined.
  • the determination component constitutes at least a part of the evaluation component.
  • an evaluation component corresponding to the determination component is referred to, and a weight associated with the evaluation component is referred to. In other words, each distribution in which the determination component appears according to the classification information is evaluated.
  • the appearance probability of the determination component when the test document A is assumed to be an improvement request document represents the degree of contribution to the improvement request as classification information for the determination component
  • the test document A The appearance probability of the determination component when assuming that the document is a use stop document represents a degree of contribution to the use stop as classification information for the determination component.
  • the amount of transmitted information for example, the amount of information calculated from a predetermined formula using the appearance probability of the determination component and the appearance probability of the classification information
  • the extraction and evaluation of the determination component may be continued (repeated) until the recall rate or the matching rate reaches a predetermined target value.
  • the system may calculate the evaluation value wgt of the component using, for example, the following equation.
  • wgt indicates the initial value of the evaluation value of the i-th component before evaluation.
  • Wgt indicates the evaluation value of the i-th component after the Lth evaluation.
  • means an evaluation parameter in the L-th evaluation, and ⁇ means a threshold value in the evaluation.
  • an evaluation value is determined in association with the extracted component, and the component and the evaluation value are stored in the storage device 10b.
  • a component is extracted from the evaluation document, and an inquiry is made as to whether or not the component is stored in the storage device 10b. If the component is stored, an evaluation value associated with the component is stored in the storage device 10b.
  • the evaluation data is evaluated based on the evaluation value.
  • a score value can be calculated by calculating the following expression using an evaluation value associated with a component constituting at least a part of the evaluation data.
  • m j frequency of occurrence of the i-th component
  • wgt i Evaluation value of the i-th component
  • the customer evaluation document classification system can automatically suggest or execute preventive measures for the user according to the classification destination of the customer evaluation document.
  • “transfer the customer evaluation document to the product development department” may be defined as an action in the case of being classified as “improvement request document”.
  • “improvement request document” For example, it is possible to improve the efficiency of complaint processing and product development.
  • “transfer the customer evaluation document to the customer service center” may be defined as an action when the document is classified as “dissatisfied document”. As a result, for example, it is possible to expedite the return and exchange procedures.
  • the control block of the above system may be realized by a logic circuit (hardware) formed in an integrated circuit (IC chip) or the like, or may be realized by software using a CPU.
  • the system includes a CPU that executes a program (customer evaluation document classification program) that is software for realizing each function, and a ROM (Read CPU) in which the program and various data are recorded so as to be readable by the computer (or CPU). Only Memory) or a storage device (these are referred to as “recording media”), a RAM (Random Access Memory) for developing the program, and the like.
  • the objective of this invention is achieved when a computer (or CPU) reads the said program from the said recording medium and runs it.
  • a “non-temporary tangible medium” such as a tape, a disk, a card, a semiconductor memory, a programmable logic circuit, or the like can be used.
  • the program may be supplied to the computer via an arbitrary transmission medium (such as a communication network or a broadcast wave) that can transmit the program.
  • the present invention can also be realized in the form of a data signal embedded in a carrier wave in which the program is embodied by electronic transmission. Note that the above program can be implemented in any programming language. Also, any recording medium that records the above program falls within the scope of the present invention.
  • the present invention can also be expressed as follows. That is, the data includes audio data.
  • a data classification system for classifying a plurality of customer voice data, wherein each of the plurality of customer voice data includes at least a part of information related to customer evaluation of a product or service provided by an operator, and a processor;
  • a memory for storing at least temporarily customer voice data, wherein the processor presents a portion of the plurality of customer voice data as reference data to a user via a display, and the classification input by the user
  • the information is acquired, and the classification information is information for classifying the reference data by being associated with the presented reference data, and the reference component constituting at least a part of the reference data is acquired.
  • a target component constituting at least a part of the data is extracted from the target data, and the target data constitutes another part of the plurality of customer voice data, and the data not associated with the classification information
  • an index is calculated using the reference component corresponding to the extracted target component, and the score is an index indicating the possibility of the target data being associated with predetermined classification information,
  • the calculated index may be expressed as a data classification system that is presented to the user.
  • the processor evaluates, as a weight, a degree to which the extracted reference component contributes to a combination of the reference data and classification information associated with the reference data, and the reference component and the reference data Associating the evaluated weights with each other, storing them in the memory, referring to the reference component corresponding to the extracted target component in the memory, and using the weight associated with the reference component, the index May be calculated.
  • the processor can associate the classification information with the target data according to the score, execute an action for the customer according to the association, or present the action to the user.
  • the customer evaluation document classification system of the present invention is not limited to the above-described embodiments, and various modifications can be made within the scope of the claims, and the techniques disclosed in the different embodiments, respectively. Embodiments obtained by appropriately combining technical means are also included in the technical scope of the present invention. Furthermore, a new technical feature can be formed by combining the technical means disclosed in each embodiment.

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Abstract

This system for classifying customer's assessment data is provided with: a data acquisition unit which extracts assessment factors, both from data known to be improvement request data and from data known to be usage termination data; an assessment factor storage unit which stores the assessment factors acquired by the data acquisition unit; an assessment factor extraction unit which extracts, from customer's assessment data to be classified, determination factors corresponding to assessment factors stored in the assessment factor storage unit; and a classification determination unit which determines, on the basis of the determination factors extracted by the assessment factor extraction unit, whether or not the customer's assessment data is improvement request data, and if it is determined that the customer's assessment data is improvement request data, classifies the customer's assessment data as improvement request data, whereas if it is determined that the customer's assessment data is not improvement request data, the classification determination unit determines whether or not the customer's assessment data is usage termination data, and if it is determined that the customer's assessment data is usage termination data, the classification determination unit classifies the customer's assessment data as usage termination data.

Description

顧客評価データ分類システム、方法、プログラムおよびその記録媒体CUSTOMER EVALUATION DATA CLASSIFICATION SYSTEM, METHOD, PROGRAM, AND ITS RECORDING MEDIUM
 この発明は、顧客評価データ(たとえば、文書または音声データ)を分類する顧客評価データ分類システム、方法、プログラムおよびその記録媒体に関する。 The present invention relates to a customer evaluation data classification system, method, program, and recording medium for classifying customer evaluation data (for example, document or audio data).
 一般に、サービス提供者は、自分が提供するサービスに対する相談連絡先を開示している。そのサービス提供者のサービスを受ける顧客は、受けたサービスに対して、評価データによって評価を行う。たとえば、データには、書簡や電子メールなどの文書、またはボイスメッセージなどの音声データがある。以下、本明細書では、評価データの代表例として文書を例に説明する。評価には、そのサービスへの称賛等の肯定的評価と、そのサービスに対するクレーム等の否定的評価とが含まれる。否定的評価は、サービスに対しての問題を含んでいるので、この否定的評価を分析することにより、提供するサービスの質を向上させることにつながる。 Generally, a service provider discloses contact information for services provided by the service provider. The customer who receives the service of the service provider evaluates the received service based on the evaluation data. For example, the data includes documents such as letters and e-mails, or voice data such as voice messages. Hereinafter, in this specification, a document will be described as a representative example of evaluation data. The evaluation includes a positive evaluation such as praise for the service and a negative evaluation such as a claim for the service. Since negative evaluation includes problems with services, analyzing this negative evaluation leads to improvement of the quality of services provided.
 たとえば、特許文献1は、ユーザの不満に関するデータの中から、ユーザの不満に関する関連語を抽出して、その関連語の中における不満の表現から他のサービスにつなげることができる不満を見分けて抽出する技術について、開示している。 For example, Patent Document 1 extracts related words related to user dissatisfaction from data related to user dissatisfaction, and extracts dissatisfaction that can be connected to other services from the expression of dissatisfaction in the related words. The technology to do is disclosed.
特開2010-204865号公報JP 2010-204865 A
 特許文献1では、ユーザの不満に関する関連語を被検データの集合から抽出して、その関連語の中における不満の表現から他のサービスにつなげることができる不満を見分ける際に、不満の度合いをその集合に属する他のデータに対する相対的基準で、「否定」、「中立」、「肯定」と分類している。しかし、この技術では、被検データ内の相対的な基準ではなく、顧客の不満を絶対的基準で分類して抽出することができない。すなわち、抽出された顧客の不満が、サービス提供者が信用を維持する上で障害となる程度であるか否かが不明となる。顧客の不満を絶対的基準で分類して抽出することが求められる。 In Japanese Patent Laid-Open No. 2004-26883, when a related word related to user dissatisfaction is extracted from a set of test data and a dissatisfaction that can be connected to other services from the expression of dissatisfaction in the related word is determined, the degree of dissatisfaction is determined. Relative criteria for other data belonging to the set are classified as “Negative”, “Neutral”, and “Affirmative”. However, with this technique, it is not possible to classify and extract customer dissatisfaction based on absolute criteria, rather than relative criteria within test data. That is, it is unclear whether or not the extracted customer dissatisfaction is an obstacle to maintaining the trust of the service provider. It is required to classify and extract customer dissatisfaction on an absolute basis.
 顧客が評価した顧客評価データを分類する顧客評価データ分類システムであって、改善要望データであることが既知であるデータと、使用停止データであることが既知であるデータと、のそれぞれから、評価構成要素を抽出するデータ取得部と、データ取得部により取得された評価構成要素を格納する評価構成要素格納部と、分類対象である顧客評価データから、評価構成要素格納部に格納された評価構成要素に対応する判断構成要素を抽出する評価構成要素抽出部と、評価構成要素抽出部が抽出した判断構成要素に基づいて、顧客評価データが改善要望データであるか否かを判断し、改善要望データであると判断された場合には顧客評価データが改善要望データであると分類し、顧客評価データが改善要望データでないと判断された場合には、顧客評価データが使用停止データであるか否かを判断し、使用停止データであると判断された場合には顧客評価データが使用停止データであると分類する分類判定部とを備えた顧客評価データ分類システムにより解決する。 A customer evaluation data classification system that classifies customer evaluation data evaluated by a customer, and evaluates each of data that is known to be improvement request data and data that is known to be use stop data. A data acquisition unit for extracting components, an evaluation component storage unit for storing evaluation components acquired by the data acquisition unit, and an evaluation configuration stored in the evaluation component storage unit from customer evaluation data to be classified Based on the evaluation component extraction unit that extracts the determination component corresponding to the element and the determination component extracted by the evaluation component extraction unit, it is determined whether or not the customer evaluation data is improvement request data. When it is determined that the data is data, the customer evaluation data is classified as improvement request data, and when the customer evaluation data is determined not to be improvement request data Determines whether the customer evaluation data is use stop data, and if it is determined that the customer evaluation data is use stop data, the customer includes a classification determination unit that classifies the customer evaluation data as use stop data. Solve by evaluation data classification system.
 顧客評価データを「改善要望データ」と「不満データ」と「使用停止データ」とに分類することが可能となる。 Customer evaluation data can be classified into “Improvement request data”, “Dissatisfaction data”, and “Use stop data”.
本発明の顧客評価データ分類システムの原理を示した図である。It is the figure which showed the principle of the customer evaluation data classification system of this invention. 本発明の顧客評価データ分類システムのハードウェア構成の図である。It is a figure of the hardware constitutions of the customer evaluation data classification system of this invention. 本発明の顧客評価データ分類システムの機能ブロック図である。It is a functional block diagram of the customer evaluation data classification system of the present invention. 本発明の顧客評価データ分類システムのプログラムのアルゴリズムを示した図である。It is the figure which showed the algorithm of the program of the customer evaluation data classification system of this invention.
 〔顧客評価データ分類システムが処理するデータ形式〕
 本実施の形態において、「データ」は、コンピュータによって処理可能となる形式で表現された任意のデータであってよい。上記データは、例えば、少なくとも一部において構造定義が不完全な非構造化データであってよく、自然言語によって記述された文章を少なくとも一部に含む文書データ(例えば、電子メール(添付ファイル・ヘッダ情報を含む)、技術文書(例えば、学術論文、特許公報、製品仕様書、設計図など、技術的事項を説明する文書を広く含む)、プレゼンテーション資料、表計算資料、決算報告書、打ち合わせ資料、報告書、営業資料、契約書、組織図、事業計画書、企業分析情報、電子カルテ、ウェブページ、ブログ、ソーシャルネットワークサービスに投稿されたコメントなど)、音声データ(例えば、会話・音楽などを録音したデータ)、画像データ(例えば、複数の画素またはベクター情報から構成されるデータ)、映像データ(例えば、複数のフレーム画像から構成されるデータ)などを広く含む(これらの例に限定されない)。
[Data format processed by customer evaluation data classification system]
In the present embodiment, “data” may be any data expressed in a format that can be processed by a computer. The data may be, for example, unstructured data whose structure definition is incomplete at least in part, and document data (for example, e-mail (attached file header) Information), technical documents (including a wide range of documents explaining technical matters such as academic papers, patent publications, product specifications, design drawings, etc.), presentation materials, spreadsheets, financial statements, meeting materials, Record reports, sales documents, contracts, organization charts, business plans, company analysis information, electronic medical records, web pages, blogs, comments posted on social network services, etc., audio data (eg conversation / music) Data), image data (eg, data composed of a plurality of pixels or vector information), video data (eg, Broadly includes data formed) including a plurality of frame images (not limited to these examples).
 〔顧客評価文書分類システムの原理〕
 以下、本実施の形態として、顧客評価データ分類システム、方法、プログラムおよびその記録媒体は、データの代表例としての文書データにより、顧客評価文書分類システムとして説明する。ここでは、図1を参照して、本発明における顧客評価文書分類システムにおいて、顧客評価文書をその評価の程度に応じて分類する原理について説明する。図1は、顧客評価文書分類システムにおいて、顧客の評価に応じて文書を分類する原理を説明した図である。サービス提供者に対して顧客が評価した評価文書は、「改善要望文書51」、サービス提供者の使用停止を宣言した「使用停止文書52」または「不満文書53」に分類できる。
[Principle of Customer Evaluation Document Classification System]
Hereinafter, as this embodiment, the customer evaluation data classification system, method, program, and recording medium thereof will be described as a customer evaluation document classification system based on document data as a representative example of data. Here, the principle of classifying customer evaluation documents according to the degree of evaluation in the customer evaluation document classification system of the present invention will be described with reference to FIG. FIG. 1 is a diagram illustrating the principle of classifying documents according to customer evaluations in a customer evaluation document classification system. The evaluation document evaluated by the customer with respect to the service provider can be classified into “improvement request document 51”, “usage stop document 52” or “dissatisfaction document 53” that declares the service provider to stop using it.
 ここで、本明細書のおいては、これらの文書を以下のように定義する。「改善要望文書51」とは、サービス提供者(事業者)に対して顧客がそのサービス(または商品)の提供に対して、なんらかの不満をもっているが、そのサービスの改善に対して期待等の好ましい意見が含まれている文書である。言い換えれば、改善要望文書は、事業者が提供する商品またはサービスに対する不満に基づいて、顧客が当該商品またはサービスの改善を、当該事業者に促す表現が含まれる文書である。例えば、「改善」、「楽しみ」、「見直し」、「検討」、「ファン」、「愛用」など、当該商品またはサービスに対する好意またはロイヤリティを表明する単語が含まれている場合、当該文書は「改善要望文書」に該当してよい。または、上記単語が含まれていない場合であっても、以前に当該商品またはサービスを頻繁に購入または使用している(または使用していた)ことを表明する記載が含まれている場合、当該文書は「改善要望文書」に該当してよい。 Here, in this specification, these documents are defined as follows. “Improvement request document 51” is that the customer is dissatisfied with the service provider (operator) for providing the service (or product), but the expectation for improvement of the service is preferable. A document containing opinions. In other words, the improvement request document is a document including an expression that encourages the operator to improve the product or service based on dissatisfaction with the product or service provided by the operator. For example, if a word that expresses favor or loyalty to the product or service, such as “improvement”, “fun”, “review”, “review”, “fan”, “favorite”, etc., It may correspond to “Improvement Request Document”. Or, even if the above word is not included, if there is a statement stating that the product or service has been frequently purchased or used (or used) before, The document may correspond to an “improvement request document”.
 一方、「使用停止文書52」は、サービス提供者(事業者)に対して顧客がそのサービス(または商品)の提供に対して不満を持ち、当該商品またはサービスを使用しない旨の意見が含まれている文書である。例えば、「気分が悪い」、「あり得ない」、「嫌い(になった)」、「不信感」など、当該商品またはサービスに対するネガティブな単語が含まれている場合、当該文書は「使用停止文書」に該当してよい。または、上記単語が含まれていない場合であっても、当該商品またはサービスを再度利用しないという明確な記載(例えば、「二度と使いません」など)が含まれている場合、当該文書は「使用停止文書」に該当してよい。 On the other hand, the “usage suspension document 52” includes an opinion that the customer is dissatisfied with the service provider (operator) to provide the service (or product) and does not use the product or service. Is a document. For example, if a negative word for the product or service is included, such as “I feel bad”, “I ca n’t”, “I do n’t like it”, “I do n’t feel”, It may fall under “document”. Or, even if the above word is not included, if there is a clear statement that the product or service will not be used again (for example, “Never use it again”), the document It may correspond to “suspended document”.
 なお、改善要望文書にも使用停止文書にも該当しない文書であって、顧客が商品またはサービスに不満を表明している文書が、「不満文書53」である。 It should be noted that a document that is neither an improvement request document nor a use suspension document and that the customer expresses dissatisfaction with the product or service is the “dissatisfaction document 53”.
 まず、学習プロセスを行う。学習プロセスでは、改善要望文書51、使用停止文書52、不満文書53のいずれかに属することが既知である学習用データとしてのサンプル評価文書を集める。このうち、まず、改善要望文書51から「サービス提供者を肯定する意味である構成要素からなる改善要望構成要素」を抽出する。そして、使用停止文書52から「サービス提供者のサービスを使用しない旨の意味である使用停止構成要素」を抽出する。抽出した要素は記憶装置に格納する。 First, the learning process is performed. In the learning process, sample evaluation documents are collected as learning data that are known to belong to any one of the improvement request document 51, the use stop document 52, and the dissatisfaction document 53. Among these, firstly, “improvement request constituent elements composed of constituent elements that are meant to affirm the service provider” are extracted from the improvement request document 51. Then, the “usage stop component which means that the service provider service is not used” is extracted from the use stop document 52. The extracted element is stored in the storage device.
 続いて、評価プロセスを行う。被検評価文書からその文書を構成する構成要素を抽出し、その構成要素が、記憶装置に記憶されている改善要望構成要素に該当するかを判断する。この際、該当するか否かは、被検評価文書のスコア値を計算して、そのスコア値が所定の閾値よりも高い場合には、該当すると判断する。そして、改善要望構成要素に該当するならば、その被検評価文書は改善要望文書51であると判断する。 Subsequently, the evaluation process is performed. A component constituting the document is extracted from the test evaluation document, and it is determined whether the component corresponds to the improvement request component stored in the storage device. At this time, whether or not it is applicable is determined to be applicable if the score value of the test evaluation document is calculated and the score value is higher than a predetermined threshold value. If it falls under the improvement request component, it is determined that the test evaluation document is the improvement request document 51.
 被検評価文書が改善要望文書51でない場合には、続いてその被検評価文書から抽出した構成要素が使用停止構成要素に該当するかを判断する。そして、使用停止構成要素に該当するならば被検評価文書は使用停止文書52であると判断する。 When the test evaluation document is not the improvement request document 51, it is subsequently determined whether or not the component extracted from the test evaluation document corresponds to the use suspension component. If it falls under the use stop component, it is determined that the test evaluation document is the use stop document 52.
 被検評価文書が、改善要望文書51でも、使用停止文書52でもない場合には、不満文書53と判断する。被検評価文書が改善要望文書51と使用停止文書52のいずれにも属する場合には、改善要望文書51と判断することになる。 If the test evaluation document is neither the improvement request document 51 nor the use suspension document 52, the document is determined as a dissatisfied document 53. If the test evaluation document belongs to both the improvement request document 51 and the use stop document 52, it is determined as the improvement request document 51.
 改善要望構成要素は、たとえば、改善要望のサンプル文書から「(商品を所有)している数量/(利用している)頻度が多い事を表している形容詞や数詞 + 使用についての事実を肯定している動詞」などである。たとえば、「(あなたの店の商品を)たくさん持っています」や、「毎週店に行っていました」などである。使用停止構成要素は、ブランドに対するネガティブな表現や単語、および店やサービスを再利用しない旨の明確な表現である。 The improvement request component is, for example, affirming the facts about the adjectives and numerators + usages that represent “the number of (owned products) / (used)” from the sample document of improvement requests. ”Verb”. For example, “I have a lot of items from your store” or “I went to the store every week”. The decommissioning component is a negative expression or word for the brand and a clear expression that the store or service is not reused.
 〔顧客評価文書分類システムのハードウェア構成〕
 図2を参照して、本願発明の顧客評価文書分類システム(以下、単に「システム」とよぶ)について、説明する。図2は、システム1のハードウェア構成の一例である。システム1は、サーバ装置10およびクライアント端末11を有する。サーバ装置10は、計算を行う演算装置10aとデータ格納用の記憶装置10bを有する。
[Hardware configuration of customer evaluation document classification system]
With reference to FIG. 2, a customer evaluation document classification system (hereinafter simply referred to as “system”) of the present invention will be described. FIG. 2 is an example of a hardware configuration of the system 1. The system 1 includes a server device 10 and a client terminal 11. The server device 10 includes an arithmetic device 10a that performs calculation and a storage device 10b that stores data.
 顧客評価文書分類システム1は、サーバ装置10およびクライアント端末11を有する。サーバ装置10は、計算を行う演算装置10aとデータ格納用の記憶装置10bを有する。サーバ装置10はデータ分析の主要処理を実行可能である。クライアント端末11はサーバ装置10におけるデータ分析の関連処理を実行可能である。記憶装置10bは、例えば、データ(デジタルデータおよびアナログデータを含む)を格納可能な任意の記録媒体(例えば、メモリ、ハードディスクなど)である。演算装置10aは、記録媒体に格納された制御プログラムを実行可能なコントローラ(例えば、中央処理装置(CPU))である。演算装置10aは、記録媒体に少なくとも一時的に格納されたデータを分析するコンピュータまたはコンピュータシステム(複数のコンピュータが統合的に動作することによってデータ分析を実現するシステム)である。なお、演算装置10aは、管理計算機(不図示)として、サーバ装置10の外部装置という形態で構成させてもよく、記憶装置10bは、データ格納サーバ装置13として、サーバ装置10の外部記憶装置の形態で構成させても良い。 The customer evaluation document classification system 1 includes a server device 10 and a client terminal 11. The server device 10 includes an arithmetic device 10a that performs calculation and a storage device 10b that stores data. The server device 10 can execute main processing of data analysis. The client terminal 11 can execute a data analysis related process in the server device 10. The storage device 10b is, for example, any recording medium (for example, a memory or a hard disk) that can store data (including digital data and analog data). The arithmetic device 10a is a controller (for example, a central processing unit (CPU)) that can execute a control program stored in a recording medium. The computing device 10a is a computer or a computer system (a system that realizes data analysis by operating a plurality of computers in an integrated manner) that analyzes data stored at least temporarily in a recording medium. The computing device 10a may be configured as a management computer (not shown) in the form of an external device of the server device 10, and the storage device 10b is configured as the data storage server device 13 of the external storage device of the server device 10. You may make it comprise with a form.
 管理計算機(不図示)は、例えば、メモリと、コントローラと、バスと、入出力インターフェースと、通信インターフェースとを備えてよい。なお、サーバ装置10、クライアント端末11がそれぞれ備える記録媒体としてのメモリには、顧客評価形態素分類プログラムが記憶されている。顧客評価形態素分類プログラムを実行することにより、アプリケーションプログラム(ソフトウェア資源)とハードウェア資源とが協働し、各装置が動作する。 The management computer (not shown) may include, for example, a memory, a controller, a bus, an input / output interface, and a communication interface. Note that a customer evaluation morpheme classification program is stored in a memory serving as a recording medium included in each of the server device 10 and the client terminal 11. By executing the customer evaluation morpheme classification program, the application program (software resource) and the hardware resource cooperate to operate each device.
 記憶装置10bは、例えば、ディスクアレイシステムから構成され、データと当該データに対する評価・分類の結果とを記録するデータベースを備えることができる。サーバ装置10と記憶装置10bとは、直接接続方式(DAS)、または記憶装置領域ネットワーク(SAN)によって接続される。 The storage device 10b is composed of, for example, a disk array system, and can include a database that records data and results of evaluation / classification of the data. The server device 10 and the storage device 10b are connected by a direct connection method (DAS) or a storage device area network (SAN).
 クライアント端末11は、サーバ装置10における処理プロセスの途中のデータをユーザに提示する。これにより、ユーザは、クライアント端末11を介して、双方向のやり取りにより、入力を行う、すなわち分類情報を与えることができる。クライアント端末11は、例えば、メモリと、コントローラと、バスと、入出力インターフェース(例えば、キーボード、ディスプレイなど)と、通信インターフェース(所定のネットワークを用いた通信手段によって、サーバ装置10とクライアント端末11とを通信可能に接続する)とを備えてよい。クライアント端末11は、スキャナなどの入力装置12を有するように構成させてもよい。 The client terminal 11 presents data in the middle of the processing process in the server device 10 to the user. As a result, the user can input, that is, provide classification information through bidirectional exchange via the client terminal 11. The client terminal 11 includes, for example, a memory, a controller, a bus, an input / output interface (for example, a keyboard, a display, etc.), and a communication interface (communication means using a predetermined network). For communication). The client terminal 11 may be configured to include an input device 12 such as a scanner.
 なお、図2に示されるハードウェア構成はあくまで例示に過ぎず、システム1は他のハードウェア構成によっても実現され得る。例えば、すべての処理の一部または全部がサーバ装置10において実行される構成であってもよいし、その一部または全部がクライアント端末11において実行される構成であってもよい。本実施例では、入力装置12はクライアント端末11に接続されて、サーバ装置10に送信が可能な構成としているが、入力装置12はサーバ装置10に直接接続して、ここからサーバへ入力を行ってもよい。システム1を実現可能なハードウェア構成が多様に存在し得ることは、当業者に理解されるところであり、例えば、図2に例示した構成には限定されない。 Note that the hardware configuration shown in FIG. 2 is merely an example, and the system 1 can be realized by other hardware configurations. For example, a configuration in which part or all of all the processes are executed in the server device 10 may be used, or a part or all of the processing may be executed in the client terminal 11. In this embodiment, the input device 12 is connected to the client terminal 11 and can transmit to the server device 10. However, the input device 12 directly connects to the server device 10 and inputs data to the server from here. May be. It will be understood by those skilled in the art that various hardware configurations capable of realizing the system 1 exist, and the configuration is not limited to the configuration illustrated in FIG. 2, for example.
 〔顧客評価文書分類システムの機能ブロック構成〕
 図3を参照して、本願発明の顧客評価文書分類システムの機能ブロック図について、説明する。図3は、顧客評価文書分類システム1の機能ブロック図を示している。顧客評価文書分類システム1は、データ取得部21、評価構成要素取得部22、評価構成要素抽出部23、評価構成要素格納部24、分類判定部25を備える。
[Functional block configuration of customer evaluation document classification system]
A functional block diagram of the customer evaluation document classification system of the present invention will be described with reference to FIG. FIG. 3 shows a functional block diagram of the customer evaluation document classification system 1. The customer evaluation document classification system 1 includes a data acquisition unit 21, an evaluation component acquisition unit 22, an evaluation component extraction unit 23, an evaluation component storage unit 24, and a classification determination unit 25.
 データ取得部21は、あるサービス提供者に対する顧客による評価のサンプル評価文書を構成する複数の構成要素を取得する部位である。構成要素は、複数の品詞からなり、サービス提供者を肯定する意味である構成要素からなる改善要望構成要素と、前記あるサービス提供者のサービスを使用しない旨の意味である構成要素からなる使用停止構成要素とに分類される。 The data acquisition unit 21 is a part that acquires a plurality of components that constitute a sample evaluation document of customer evaluation for a certain service provider. The component consists of a plurality of parts of speech and consists of a component requesting improvement that is affirmative to the service provider and a suspension of use that is a component that indicates that the service of the certain service provider is not used. It is classified as a component.
 評価構成要素格納部24は、データ取得部21で取得した構成要素を格納する。分類判定部25は、被検評価文書の構成要素が、改善要望構成要素であれば改善要望文書と判断し、使用停止構成要素であれば使用停止文書と判断し、改善要望文書でも使用停止文書でもない場合には、不満文書と判断する。 The evaluation component storage unit 24 stores the component acquired by the data acquisition unit 21. The classification determination unit 25 determines that the component of the test evaluation document is an improvement request document if the component is an improvement request component, and determines that the component is a use stop document if the component is a use stop component. If not, it is determined that the document is dissatisfied.
 この機能ブロックは、以下のとおりに機能する。まず、サンプル文書を対象とした学習プロセスでは、評価構成要素取得部22に評価対象となる「評価構成要素」が入力される。評価構成要素は、構成要素から意味的に同一視できる基本的な形態素である。すなわち、一の評価構成要素には、意味的に同一視できる複数の構成要素が関連付けられている。たとえば、「質が高かった」と「質が高い」はそれぞれ構成要素であり、評価構成要素として「質が高い」が選ばれ、「質が高かった」と「質が高い」などのそれぞれの構成要素と評価構成要素の「質が良い」との間で重み付けがつけられ、関連づけられる。「評価構成要素」としては、改善要望文書51としての特徴である「サービス提供者を肯定する意味である構成要素」と、使用停止文書52としての特徴である「サービス提供者のサービスを使用しない旨の意味である使用停止構成要素」である。 This function block functions as follows. First, in a learning process for a sample document, an “evaluation component” to be evaluated is input to the evaluation component acquisition unit 22. An evaluation component is a basic morpheme that can be identified semantically from the component. That is, one evaluation component is associated with a plurality of components that can be identified semantically. For example, “Quality” and “Quality” are components, respectively. “Quality” is selected as the evaluation component, and “Quality” and “Quality” A weight is assigned and associated between the “good quality” of the component and the evaluation component. As the “evaluation component”, “a component that is meant to affirm the service provider” that is a feature of the improvement request document 51 and “a service provider's service is not used” that is a feature of the use suspension document 52 Is a use suspension component that means "
 入力された「評価構成要素」は、評価構成要素格納部24(記憶装置10b)に格納される。評価プロセスでは、データ取得部21が被検文書を取り込む。そして、被検文書が形態素に細かく細分化されて被検文書の構成要素群が作成される。評価構成要素抽出部23は、被検文書のその構成要素群の中から評価構成要素格納部24に格納されている「評価構成要素」に対応する「判断構成要素」を抽出する。判断構成要素は評価構成要素に対応する形態素であり、評価構成要素に関連づけられている形態素たる構成要素である。たとえば、評価構成要素格納部24に格納されている評価構成要素である「質が良い」に対応する「質が高かった」や「質が高い」などは、判断構成要素として抽出される。分類判定部25は、抽出された「判断構成要素」に基づいて、予め「評価構成要素」と関連づけられている重み付け等に基づいて、判断して分類を行う。その判断の結果として、その被検文書がどの分類に属するか、すなわち改善要望文書51であるか、使用停止文書52であるか、を判断して分類する。 The inputted “evaluation component” is stored in the evaluation component storage unit 24 (storage device 10b). In the evaluation process, the data acquisition unit 21 captures the document to be examined. Then, the document to be examined is finely divided into morphemes to create a component group of the document to be examined. The evaluation component extraction unit 23 extracts “determination component” corresponding to “evaluation component” stored in the evaluation component storage unit 24 from the component group of the document to be examined. The determination component is a morpheme corresponding to the evaluation component, and is a morpheme component associated with the evaluation component. For example, “quality is high” and “quality is high” corresponding to “quality is good” which is an evaluation component stored in the evaluation component storage unit 24 are extracted as determination components. The classification determination unit 25 performs classification based on the extracted “determination component” based on the weighting or the like previously associated with the “evaluation component”. As a result of the determination, it is determined and classified to which classification the document to be examined belongs, that is, the improvement request document 51 or the use stop document 52.
 〔顧客評価文書分類システムのアルゴリズム構成〕
 続いて、図4を参照して、顧客評価文書分類のアルゴリズムを説明する。顧客評価文書分類方法、プログラム、記録媒体も同様である。顧客評価文書分類システムのアルゴリズム構成は、学習用データによる学習プロセス(S101からS104)と、被検文書に対する評価分類プロセス(S105からS108)とに分類される。
[Algorithm configuration of customer evaluation document classification system]
Next, the customer evaluation document classification algorithm will be described with reference to FIG. The same applies to the customer evaluation document classification method, program, and recording medium. The algorithm configuration of the customer evaluation document classification system is classified into a learning process based on learning data (S101 to S104) and an evaluation classification process (S105 to S108) for a document to be examined.
 まず学習プロセスでは、学習用データとしての、「改善要望文書のサンプル評価文書」であることが既知の文書と、「不満文書のサンプル文書」であることが既知の文書と、「使用停止文書のサンプル文書」であることが既知の文書との、それぞれの文書から評価構成要素を抽出選択して決定する(S101)。 First, in the learning process, as learning data, a document that is known to be a “sample evaluation document of an improvement request document”, a document that is known to be a “sample document of a dissatisfied document”, and “ An evaluation component is extracted and selected from each document with a document known to be a “sample document” and determined (S101).
 決定した評価構成要素を「改善要望文書のサンプル評価文書」であることが既知の文書から取り込む(S102)。同様に、「使用停止文書のサンプル文書」であることが既知の文書からも評価構成要素を抽出する(S103)。抽出された評価構成要素(「改善要望構成要素」と「使用停止構成要素」)を格納部に格納する。抽出選択した評価構成要素は、記憶装置10bに格納される。このとき、評価構成要素が、学習用データと分類情報との組み合わせに寄与する度合いを当該評価構成要素の重みとして計算し、当該評価構成要素と当該重みとを対応づけて記憶装置10bに格納してよい。 The selected evaluation component is fetched from a document known to be a “sample evaluation document for improvement request document” (S102). Similarly, an evaluation component is extracted also from a document that is known to be a “sample document for use stop document” (S103). The extracted evaluation components (“improvement request component” and “use stop component”) are stored in the storage unit. The extracted and selected evaluation components are stored in the storage device 10b. At this time, the degree to which the evaluation component contributes to the combination of the learning data and the classification information is calculated as the weight of the evaluation component, and the evaluation component and the weight are associated with each other and stored in the storage device 10b. It's okay.
 続いて、評価分類プロセスに移る。評価分類プロセスでは、まず被検評価文書のデータを取り込む(S105)。そして、すでに格納部に格納された評価構成要素に対応し、評価構成要素に対応する「判断構成要素」を被検文書から抽出する(S106)。抽出された「判断構成要素」を評価して、その構成要素が「改善要望構成要素」であるかを判定する。このときの評価は、スコア値を指標として判定することができる。スコア値は、「評価構成要素」と「判断構成要素」との関連性に基づき、任意の方法で算出することかできる。スコア値の算出については、後述する(S107)。算出したスコア値が、閾値としての所定の値を超えている場合には、「改善要望文書」であると判断する(S108)。算出したスコア値が、閾値としての所定の値を超えていない場合には、抽出された構成要素が「使用停止構成要素」であるか否かをスコア値を指標として判定する。すなわち、任意の方法で算出したスコア値が閾値としての所定の値を超えている場合には、「使用停止文書」であると判断し、算出したスコア値が閾値としての所定の値を超えていない場合には、すべて「不満文書」であると判定する(S108)。 Next, move on to the evaluation classification process. In the evaluation classification process, first, data of a test evaluation document is captured (S105). Then, a “determination component” corresponding to the evaluation component already stored in the storage unit and corresponding to the evaluation component is extracted from the document to be examined (S106). The extracted “determination component” is evaluated to determine whether the component is an “improvement request component”. The evaluation at this time can be determined using the score value as an index. The score value can be calculated by an arbitrary method based on the relationship between the “evaluation component” and the “determination component”. The calculation of the score value will be described later (S107). When the calculated score value exceeds a predetermined value as a threshold value, it is determined that the document is an “improvement request document” (S108). If the calculated score value does not exceed the predetermined value as the threshold value, it is determined using the score value as an index whether or not the extracted component is a “use stop component”. That is, when the score value calculated by an arbitrary method exceeds a predetermined value as a threshold value, it is determined that the document is a “use-stopped document”, and the calculated score value exceeds a predetermined value as a threshold value. If not, it is determined that all the documents are “unsatisfied documents” (S108).
 前記のとおり、スコア値は、任意の方法で算出することができる。例えば、機械学習または自然言語処理の分野で用いられる各種の手法(例えば、K近傍法、サポートベクターマシンを用いた手法、ニューラルネットワークを用いた手法、データに対して統計モデルを仮定する手法(例えば、ガウス過程を用いた手法など)、および/またはこれらを組み合わせた手法など)に基づいて当該スコアを算出してもよいし、統計学の分野で用いられる各種の手法に基づいて(例えば、構成要素がデータに現れる頻度に基づいて)算出してもよい。ここで、「判断構成要素」は、サンプルデータとしてのサンプル文書の「評価構成要素」の少なくとも一部を構成する部分データであってよく、例えば、文書を構成する形態素、キーワード、センテンス、段落、および/またはメタデータ(例えば、電子メールのヘッダ情報)であったり、音声を構成する部分音声、ボリューム(ゲイン)情報、および/または音色情報であったり、画像を構成する部分画像、部分画素、および/または輝度情報であったり、映像を構成するフレーム画像、モーション情報、および/または3次元情報であったりしてよい。 As described above, the score value can be calculated by an arbitrary method. For example, various methods used in the field of machine learning or natural language processing (for example, a K-neighbor method, a method using a support vector machine, a method using a neural network, a method that assumes a statistical model for data (for example, , A method using a Gaussian process, etc.) and / or a method combining these, etc.), or based on various methods used in the field of statistics (eg, configuration) (Based on how often the element appears in the data). Here, the “determination component” may be partial data constituting at least part of the “evaluation component” of the sample document as sample data. For example, the morpheme, keyword, sentence, paragraph, And / or metadata (e.g., e-mail header information), partial audio that constitutes audio, volume (gain) information, and / or timbre information, partial images that constitute an image, partial pixels, And / or luminance information, or frame images, motion information, and / or three-dimensional information constituting a video.
 被検文書に評価構成要素が現れる頻度に基づいてスコア値を算出する場合には、例えば、次のような算出方法が考えられる。まず、学習用データとしての「改善要望文書のサンプル評価文書」であることが既知の文書と、「使用停止文書のサンプル文書」であることが既知の文書において、それぞれの文書を構成する評価構成要素を抽出する。そして、例えば、被検文書から評価構成要素と高い関連性を有する判断構成要素を抽出する。判断構成要素は、評価構成要素の少なくとも一部を構成する。例えば、判断構成要素に対応する評価構成要素を参照し、当該評価構成要素に対応づけられた重みを参照する。言い換えれば、判断構成要素が分類情報に応じて出現する分布をそれぞれ評価する。たとえば、被検文書Aにおいて、被検文書Aを改善要望文書と仮定した場合の判断構成要素の出現確率は、判断構成要素にとって分類情報としての改善要望に対する寄与の度合いを表し、被検文書Aを使用停止文書と仮定した場合の判断構成要素の出現確率は、判断構成要素にとって分類情報としての使用停止に対する寄与の度合いを表す。より具体的な一例として、伝達情報量(例えば、判断構成要素の出現確率と分類情報の出現確率とを用いて、所定の式から算出される情報量)を用いて構成要素を評価することによって、当該構成要素の評価値を算出する。 When calculating the score value based on the frequency at which the evaluation component appears in the document to be examined, for example, the following calculation method can be considered. First, an evaluation configuration that constitutes each of a document that is known to be a “sample evaluation document for improvement request document” and a document that is known to be a “sample document for use stop document” as learning data Extract elements. Then, for example, a determination component having a high relationship with the evaluation component is extracted from the document to be examined. The determination component constitutes at least a part of the evaluation component. For example, an evaluation component corresponding to the determination component is referred to, and a weight associated with the evaluation component is referred to. In other words, each distribution in which the determination component appears according to the classification information is evaluated. For example, in the test document A, the appearance probability of the determination component when the test document A is assumed to be an improvement request document represents the degree of contribution to the improvement request as classification information for the determination component, and the test document A The appearance probability of the determination component when assuming that the document is a use stop document represents a degree of contribution to the use stop as classification information for the determination component. As a more specific example, by evaluating the component using the amount of transmitted information (for example, the amount of information calculated from a predetermined formula using the appearance probability of the determination component and the appearance probability of the classification information) The evaluation value of the component is calculated.
 例えば、再現率または適合率が所定の目標値になるまで、判断構成要素の抽出および評価を継続する(繰り返す)ことができるようにしてもよい。この場合、上記システムは、例えば、以下の式を用いて構成要素の評価値wgtを算出してよい。 For example, the extraction and evaluation of the determination component may be continued (repeated) until the recall rate or the matching rate reaches a predetermined target value. In this case, the system may calculate the evaluation value wgt of the component using, for example, the following equation.
Figure JPOXMLDOC01-appb-M000001
 
Figure JPOXMLDOC01-appb-M000001
 
 ここで、wgtは、評価前のi番目の構成要素の評価値の初期値を示す。また、wgtは、L回目の評価後のi番目の構成要素の評価値を示す。γはL回目の評価における評価パラメータを意味し、θは評価の際の閾値を意味する。これにより、例えば、算出した伝達情報量の値が大きいほど、構成要素が所定の分類情報の特徴を表すものとして評価することができる。 Here, wgt indicates the initial value of the evaluation value of the i-th component before evaluation. Wgt indicates the evaluation value of the i-th component after the Lth evaluation. γ means an evaluation parameter in the L-th evaluation, and θ means a threshold value in the evaluation. Thereby, for example, the larger the value of the calculated transmission information amount, the more the component can be evaluated as representing the characteristics of the predetermined classification information.
 次に、抽出している構成要素に評価値を対応付けて決定し、構成要素と評価値とを記憶装置10bに格納する。そして、評価用文書から構成要素を抽出し、その構成要素が記憶装置10bに格納されているか否かを照会し、格納されている場合は、構成要素に対応付けられた評価値を記憶装置10bから読み出し、評価値に基づいて評価用データを評価する。より具体的な一例として、評価用データの少なくとも一部を構成する構成要素に対応付けられた評価値を用いて以下の式を計算することによって、スコア値を算出することができる。 Next, an evaluation value is determined in association with the extracted component, and the component and the evaluation value are stored in the storage device 10b. Then, a component is extracted from the evaluation document, and an inquiry is made as to whether or not the component is stored in the storage device 10b. If the component is stored, an evaluation value associated with the component is stored in the storage device 10b. The evaluation data is evaluated based on the evaluation value. As a more specific example, a score value can be calculated by calculating the following expression using an evaluation value associated with a component constituting at least a part of the evaluation data.
Figure JPOXMLDOC01-appb-M000002
 
:i番目の構成要素の出現頻度
wgt:i番目の構成要素の評価値
Figure JPOXMLDOC01-appb-M000002

m j : frequency of occurrence of the i-th component
wgt i : Evaluation value of the i-th component
 〔分類後の処理〕
 顧客評価文書分類システムは、顧客評価文書の分類先に応じて、ユーザに予防策を自動提案または実行することができる。例えば、「改善要望文書」に分類された場合のアクションとして、「商品開発部門に当該顧客評価文書を転送する」を定義しておけばよい。これにより、例えば、クレーム処理や商品開発の効率化が可能となる。また、例えば「改善要望」と分類された顧客評価文書を商品開発部門が分析することによって、ロイヤリティが高い顧客が何を求めているのかについての理解を高めることが可能となる。さらに、例えば「不満文書」と分類された場合のアクションとして、「カスタマーサービスセンターに当該顧客評価文書を転送する」を定義しておけばよい。これにより、例えば、返品や交換の手続きを早めることが可能となる。
[Processing after classification]
The customer evaluation document classification system can automatically suggest or execute preventive measures for the user according to the classification destination of the customer evaluation document. For example, “transfer the customer evaluation document to the product development department” may be defined as an action in the case of being classified as “improvement request document”. Thereby, for example, it is possible to improve the efficiency of complaint processing and product development. For example, when the product development department analyzes a customer evaluation document classified as “improvement request”, it becomes possible to enhance understanding of what a loyal customer wants. Further, for example, “transfer the customer evaluation document to the customer service center” may be defined as an action when the document is classified as “dissatisfied document”. As a result, for example, it is possible to expedite the return and exchange procedures.
 〔ソフトウェア・ハードウェアによる実現例〕
 上記システムの制御ブロックは、集積回路(ICチップ)等に形成された論理回路(ハードウェア)によって実現してもよいし、CPUを用いてソフトウェアによって実現してもよい。後者の場合、上記システムは、各機能を実現するソフトウェアであるプログラム(顧客評価文書分類プログラム)を実行するCPU、当該プログラムおよび各種データがコンピュータ(またはCPU)で読み取り可能に記録されたROM(Read Only Memory)または記憶装置(これらを「記録媒体」と称する)、当該プログラムを展開するRAM(Random Access Memory)などを備えている。そして、コンピュータ(またはCPU)が上記プログラムを上記記録媒体から読み取って実行することにより、本発明の目的が達成される。上記記録媒体としては、「一時的でない有形の媒体」、例えば、テープ、ディスク、カード、半導体メモリ、プログラマブルな論理回路などを用いることができる。また、上記プログラムは、当該プログラムを伝送可能な任意の伝送媒体(通信ネットワークや放送波等)を介して上記コンピュータに供給されてもよい。本発明は、上記プログラムが電子的な伝送によって具現化された、搬送波に埋め込まれたデータ信号の形態でも実現され得る。なお、上記プログラムは、任意のプログラミング言語によって実装可能である。また、上記プログラムを記録した任意の記録媒体も、本発明の範疇に入る。
[Example of implementation using software and hardware]
The control block of the above system may be realized by a logic circuit (hardware) formed in an integrated circuit (IC chip) or the like, or may be realized by software using a CPU. In the latter case, the system includes a CPU that executes a program (customer evaluation document classification program) that is software for realizing each function, and a ROM (Read CPU) in which the program and various data are recorded so as to be readable by the computer (or CPU). Only Memory) or a storage device (these are referred to as “recording media”), a RAM (Random Access Memory) for developing the program, and the like. And the objective of this invention is achieved when a computer (or CPU) reads the said program from the said recording medium and runs it. As the recording medium, a “non-temporary tangible medium” such as a tape, a disk, a card, a semiconductor memory, a programmable logic circuit, or the like can be used. The program may be supplied to the computer via an arbitrary transmission medium (such as a communication network or a broadcast wave) that can transmit the program. The present invention can also be realized in the form of a data signal embedded in a carrier wave in which the program is embodied by electronic transmission. Note that the above program can be implemented in any programming language. Also, any recording medium that records the above program falls within the scope of the present invention.
 〔本発明の他の実施の形態〕
 本発明は、次のようにも表現できる。すなわち、データには音声データも含まれる。複数のカスタマーボイスデータを分類するデータ分類システムであって、前記複数のカスタマーボイスデータは、事業者が提供する商品またはサービスに対する顧客の評価に関する情報を少なくとも一部にそれぞれ含み、プロセッサと、前記複数のカスタマーボイスデータを少なくとも一時的に格納するメモリとを備え、前記プロセッサは、前記複数のカスタマーボイスデータの一部を、ディスプレイを介して参照データとしてユーザに提示し、前記ユーザによって入力された分類情報を取得し、当該分類情報は、前記提示された参照データに対応付けられることによって、当該参照データを分類する情報であり、前記参照データの少なくとも一部を構成する参照構成要素を、前記取得された分類情報ごとに、当該参照データから抽出し、対象データの少なくとも一部を構成する対象構成要素を、当該対象データから抽出し、当該対象データは、前記複数のカスタマーボイスデータの他の一部を構成し、前記分類情報が対応付けられていないデータであり、前記抽出した対象構成要素に対応する前記参照構成要素を用いて指標を算出し、当該スコアは、前記対象データが所定の分類情報に対応付けられる可能性の高低を示す指標であり、前記算出された指標を前記ユーザに提示するデータ分類システムと表現してもよい。
[Other Embodiments of the Invention]
The present invention can also be expressed as follows. That is, the data includes audio data. A data classification system for classifying a plurality of customer voice data, wherein each of the plurality of customer voice data includes at least a part of information related to customer evaluation of a product or service provided by an operator, and a processor; A memory for storing at least temporarily customer voice data, wherein the processor presents a portion of the plurality of customer voice data as reference data to a user via a display, and the classification input by the user The information is acquired, and the classification information is information for classifying the reference data by being associated with the presented reference data, and the reference component constituting at least a part of the reference data is acquired. For each classified information extracted from the reference data, A target component constituting at least a part of the data is extracted from the target data, and the target data constitutes another part of the plurality of customer voice data, and the data not associated with the classification information And an index is calculated using the reference component corresponding to the extracted target component, and the score is an index indicating the possibility of the target data being associated with predetermined classification information, The calculated index may be expressed as a data classification system that is presented to the user.
 また、前記プロセッサは、前記参照データと当該参照データに対応付けられた分類情報との組み合わせに対して、前記抽出された参照構成要素が寄与する度合いを重みとして評価し、前記参照構成要素と前記評価した重みとを対応付けて前記メモリに格納し、前記抽出した対象構成要素に対応する前記参照構成要素を前記メモリにおいて参照し、当該参照構成要素に対応付けられた重みを用いて、前記指標を算出してもよい。 Further, the processor evaluates, as a weight, a degree to which the extracted reference component contributes to a combination of the reference data and classification information associated with the reference data, and the reference component and the reference data Associating the evaluated weights with each other, storing them in the memory, referring to the reference component corresponding to the extracted target component in the memory, and using the weight associated with the reference component, the index May be calculated.
 また、前記プロセッサは、前記スコアに応じて前記対象データに前記分類情報を対応付け、前記顧客に対するアクションを当該対応付けに応じて実行する、または当該アクションを前記ユーザに提示することもできる。 Further, the processor can associate the classification information with the target data according to the score, execute an action for the customer according to the association, or present the action to the user.
 本発明の顧客評価文書分類システムは、上述したそれぞれの実施の形態に限定されるものではなく、請求項に示した範囲で種々の変更が可能であり、異なる実施の形態にそれぞれ開示された技術的手段を適宜組み合わせて得られる実施の形態についても、本発明の技術的範囲に含まれる。さらに、各実施の形態にそれぞれ開示された技術的手段を組み合わせることにより、新しい技術的特徴を形成できる。 The customer evaluation document classification system of the present invention is not limited to the above-described embodiments, and various modifications can be made within the scope of the claims, and the techniques disclosed in the different embodiments, respectively. Embodiments obtained by appropriately combining technical means are also included in the technical scope of the present invention. Furthermore, a new technical feature can be formed by combining the technical means disclosed in each embodiment.
 1  顧客評価文書分類システム
 10 サーバ装置
 11 クライアント端末
 12 入力装置
 13 データ格納サーバ装置
 21 データ取得部
 22 評価構成要素取得部
 23 評価構成要素抽出部
 24 評価構成要素格納部
 25 分類判定部
 51 改善要望文書
 52 使用停止文書
 53 不満文書

 
DESCRIPTION OF SYMBOLS 1 Customer evaluation document classification system 10 Server apparatus 11 Client terminal 12 Input device 13 Data storage server apparatus 21 Data acquisition part 22 Evaluation component acquisition part 23 Evaluation component extraction part 24 Evaluation component storage part 25 Classification determination part 51 Improvement request document 52 Discontinued Document 53 Dissatisfied Document

Claims (6)

  1.  顧客が評価した顧客評価データを分類する顧客評価データ分類システムであって、
     改善要望データであることが既知であるデータと、使用停止データであることが既知であるデータと、のそれぞれから、評価構成要素を抽出するデータ取得部と、
     前記データ取得部により取得された前記評価構成要素を格納する評価構成要素格納部と、
     分類対象である顧客評価データから、評価構成要素格納部に格納された前記評価構成要素に対応する判断構成要素を抽出する評価構成要素抽出部と、
     前記評価構成要素抽出部が抽出した前記判断構成要素に基づいて、前記顧客評価データが改善要望データであるか否かを判断し、改善要望データであると判断された場合には前記顧客評価データが改善要望データであると分類し、前記顧客評価データが改善要望データでないと判断された場合には、前記顧客評価データが使用停止データであるか否かを判断し、使用停止データであると判断された場合には前記顧客評価データが使用停止データであると分類する分類判定部とを備えた顧客評価データ分類システム。
    A customer evaluation data classification system for classifying customer evaluation data evaluated by a customer,
    A data acquisition unit that extracts an evaluation component from each of data that is known to be improvement request data and data that is known to be use suspension data;
    An evaluation component storage unit that stores the evaluation component acquired by the data acquisition unit;
    An evaluation component extraction unit that extracts a determination component corresponding to the evaluation component stored in the evaluation component storage unit from customer evaluation data to be classified;
    Based on the determination component extracted by the evaluation component extraction unit, it is determined whether the customer evaluation data is improvement request data. If it is determined that the customer evaluation data is improvement request data, the customer evaluation data Is determined to be improvement request data, and when it is determined that the customer evaluation data is not improvement request data, it is determined whether or not the customer evaluation data is use stop data. A customer evaluation data classification system comprising: a classification determination unit that classifies the customer evaluation data as use stop data when determined.
  2.  請求項1に記載の顧客評価データ分類システムであって、
     前記顧客評価データが使用停止データでないと判断された場合には前記顧客評価データは不満データであると分類する顧客評価データ分類システム。
    The customer evaluation data classification system according to claim 1,
    A customer evaluation data classification system for classifying that the customer evaluation data is dissatisfied data when it is determined that the customer evaluation data is not use stop data.
  3.  請求項1または2に記載の顧客評価データ分類システムであって、
     前記判断は判断構成要素と分類情報とに基づいてスコア値を算出し、そのスコア値が所定の閾値を超えるか否かによって、前記顧客評価データを分類する顧客評価データ分類システム。
    The customer evaluation data classification system according to claim 1 or 2,
    The determination is a customer evaluation data classification system that calculates a score value based on a determination component and classification information, and classifies the customer evaluation data according to whether the score value exceeds a predetermined threshold.
  4.  顧客が評価した顧客評価データを分類する顧客評価データ分類方法であって、
     改善要望データであることが既知であるデータと、使用停止データであることが既知であるデータと、のそれぞれから、評価構成要素を抽出する工程と、
     前記データ取得部により取得された前記評価構成要素を格納する工程と、
     分類対象である顧客評価データから、評価構成要素格納部に格納された前記評価構成要素に対応する判断構成要素を抽出する工程と、
     前記評価構成要素抽出部が抽出した前記判断構成要素に基づいて、前記顧客評価データが改善要望データであるか否かを判断し、改善要望データであると判断された場合には前記顧客評価データが改善要望データであると分類し、前記顧客評価データが改善要望データでないと判断された場合には、前記顧客評価形態素が使用停止形態素であるか否かを判断し、使用停止データであると判断された場合には前記顧客評価データが使用停止データであると分類する工程とを含む顧客評価データ分類方法。
    A customer evaluation data classification method for classifying customer evaluation data evaluated by a customer,
    Extracting an evaluation component from each of data that is known to be improvement request data and data that is known to be use stop data; and
    Storing the evaluation component acquired by the data acquisition unit;
    Extracting a judgment component corresponding to the evaluation component stored in the evaluation component storage unit from the customer evaluation data to be classified;
    Based on the determination component extracted by the evaluation component extraction unit, it is determined whether the customer evaluation data is improvement request data. If it is determined that the customer evaluation data is improvement request data, the customer evaluation data Is determined to be improvement request data, and when it is determined that the customer evaluation data is not improvement request data, it is determined whether the customer evaluation morpheme is a use stop morpheme, and is use stop data. A customer evaluation data classification method including a step of classifying the customer evaluation data as use stop data when it is determined.
  5.  コンピュータで実行され、顧客が評価した顧客評価データを分類する顧客評価データ分類プログラムであって、その顧客評価データ分類プログラムは、
     改善要望データであることが既知であるデータと、使用停止データであることが既知であるデータと、のそれぞれから、評価構成要素を抽出し、
     取得された前記評価構成要素を格納し、
     分類対象である顧客評価データから、評価構成要素格納部に格納された前記評価構成要素に対応する判断構成要素を抽出し、
     前記評価構成要素抽出部が抽出した前記判断構成要素に基づいて、前記顧客評価データが改善要望データであるか否かを判断し、改善要望データであると判断された場合には前記顧客評価データが改善要望データであると分類し、前記顧客評価データが改善要望データでないと判断された場合には、前記顧客評価データが使用停止データであるか否かを判断し、使用停止データであると判断された場合には前記顧客評価データが使用停止データであると分類する顧客評価データ分類プログラム。
    A customer evaluation data classification program that is executed on a computer and classifies customer evaluation data evaluated by a customer, the customer evaluation data classification program including:
    An evaluation component is extracted from each of data that is known to be improvement request data and data that is known to be use stop data.
    Storing the obtained evaluation component;
    From the customer evaluation data to be classified, a determination component corresponding to the evaluation component stored in the evaluation component storage unit is extracted,
    Based on the determination component extracted by the evaluation component extraction unit, it is determined whether the customer evaluation data is improvement request data. If it is determined that the customer evaluation data is improvement request data, the customer evaluation data Is determined to be improvement request data, and when it is determined that the customer evaluation data is not improvement request data, it is determined whether or not the customer evaluation data is use stop data. A customer evaluation data classification program for classifying that the customer evaluation data is use stop data when judged.
  6.  コンピュータで実行され、顧客が評価した顧客評価データを分類する顧客評価データ分類プログラムを格納する記録媒体であって、その顧客評価データ分類プログラムは、
     改善要望データであることが既知であるデータと、使用停止データであることが既知であるデータと、のそれぞれから、評価構成要素を抽出し、
     取得された前記評価構成要素を格納し、
     分類対象である顧客評価データから、評価構成要素格納部に格納された前記評価構成要素に対応する判断構成要素を抽出し、
     前記評価構成要素抽出部が抽出した前記判断構成要素に基づいて、前記顧客評価データが改善要望データであるか否かを判断し、改善要望データであると判断された場合には前記顧客評価データが改善要望データであると分類し、前記顧客評価データが改善要望データでないと判断された場合には、前記顧客評価データが使用停止データであるか否かを判断し、使用停止データであると判断された場合には前記顧客評価データが使用停止データであると分類する記録媒体。
     
     

     
    A recording medium that stores a customer evaluation data classification program that is executed by a computer and classifies customer evaluation data evaluated by a customer. The customer evaluation data classification program includes:
    An evaluation component is extracted from each of data that is known to be improvement request data and data that is known to be use stop data.
    Storing the obtained evaluation component;
    From the customer evaluation data to be classified, a determination component corresponding to the evaluation component stored in the evaluation component storage unit is extracted,
    Based on the determination component extracted by the evaluation component extraction unit, it is determined whether the customer evaluation data is improvement request data. If it is determined that the customer evaluation data is improvement request data, the customer evaluation data Is determined to be improvement request data, and when it is determined that the customer evaluation data is not improvement request data, it is determined whether or not the customer evaluation data is use stop data. A recording medium that classifies the customer evaluation data as use stop data when it is determined.



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