WO2017143827A1

WO2017143827A1 - Advertisement matching method and device

Info

Publication number: WO2017143827A1
Application number: PCT/CN2016/108262
Authority: WO
Inventors: 王利
Original assignee: 广州市动景计算机科技有限公司
Priority date: 2016-02-25
Filing date: 2016-12-01
Publication date: 2017-08-31
Also published as: CN105741146A

Abstract

An advertisement matching method and device. The device comprises: an advertisement request receiving unit (401) for receiving an advertisement request comprising advertisement requirement parameters; an original advertisement obtaining unit (402) for obtaining a set of original advertisements according to the advertisement request and obtaining actual parameters of each original advertisement in the set of original advertisements; a querying unit (403) for querying unexpired advertisements from a local database of a server; a screening unit (404) for screening out a set of advertisement results according to the advertisement requirement parameters and the actual parameters of each original advertisement; a selection unit (405) for selecting at least one original advertisement from the set of advertisement results according to the advertisement requirement parameters; a sending unit (406) for sending the at least one original advertisement; and a deletion unit (407) for regularly deleting expired advertisements. By means of this method, the matching error between the actual parameters of the selected advertisements and the advertisement requirement parameters actually required by a user is small, thereby improving user experience.

Description

Advertising matching method and device

Technical field

The present invention relates to the field of advertising services, and in particular to an advertisement matching method and apparatus.

Background technique

The size and spatial layout of the advertisement on the display interface can not be ignored for the presentation of the advertisement and its effect. On the one hand, advertising not only attracts users, but also does not affect the experience of the application itself. On the other hand, the product positioning of different applications is different, and the UI (User Interface) design of advertisements is also very different. The optimal advertising space is often only App developers know.

In real life, since the advertisements are mostly pre-made, the actual parameters are fixed. The application developers can only determine the actual position of the advertisement space according to the actual parameters provided by the Software Development Kit (SDK). Parameters, but in many cases this is not compatible with the overall layout of the product, which will result in a poor user experience for the ad itself. Therefore, how to solve the actual parameters provided by the server and the matching of the advertising requirement parameters required by the user is a major issue at present.

Summary of the invention

In view of this, an object of the embodiments of the present invention is to provide an advertisement matching method and apparatus.

In a first aspect, an embodiment of the present invention provides an advertisement matching method, where the advertisement matching method includes: receiving an advertisement request, the advertisement request includes an advertisement demand parameter; acquiring an original advertisement set according to the advertisement request, and obtaining the An actual parameter of each original advertisement in the original advertisement set; filtering an advertisement result set according to the advertisement demand parameter and actual parameters of each of the original advertisements; selecting at least one from the advertisement result set according to the advertisement demand parameter Original advertisement; sending the at least one original advertisement.

In a second aspect, an embodiment of the present invention further provides an advertisement matching apparatus, where the advertisement matching apparatus includes: an advertisement request receiving unit, configured to receive an advertisement request, where the advertisement request includes a wide a demanding parameter; an original advertisement obtaining unit, obtaining an original advertisement set according to the advertisement request, and obtaining an actual parameter of each original advertisement in the original advertisement set; a screening unit, configured to use the advertisement requirement parameter and each The actual parameter of the original advertisement filters out an advertisement result set; the selected unit is configured to select at least one original advertisement from the advertisement result set according to the advertisement requirement parameter; and the sending unit is configured to send the at least one original advertisement.

In a third aspect, an embodiment of the present invention further provides an advertisement matching method, which is applied to a server and a client that are connected to each other. The advertisement matching method includes: the client sets an advertisement requirement parameter, and The server sends an advertisement request; the server obtains an original advertisement set according to the advertisement request, and obtains actual parameters of each original advertisement in the original advertisement set; the server according to the advertisement demand parameter and each The actual parameter of the original advertisement filters out an advertisement result set; the server selects at least one original advertisement from the advertisement result set according to the advertisement demand parameter; the server feeds back the at least one original advertisement to the Said client.

Compared with the prior art, the present invention provides an advertisement matching method and apparatus, which can receive an advertisement request sent by a client after setting an advertisement demand parameter, obtain an original advertisement set, and obtain the original advertisement set. The actual parameters of each original advertisement, the advertisement result set matching the advertisement demand parameter is filtered by the advertisement demand parameter, the actual parameter of each advertisement, and the preset matching rule, and at least one advertisement in the advertisement result set is selected and The selected ad is sent to the client. The actual parameters of the advertisement selected in this way and the actual requirement of the advertisement requirement parameter of the user are small, thereby improving the user experience.

The above described objects, features and advantages of the present invention will become more apparent from the aspects of the appended claims.

DRAWINGS

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the embodiments will be briefly described below. It should be understood that the following drawings show only certain embodiments of the present invention, and therefore It should be seen as a limitation on the scope, and those skilled in the art can obtain other related drawings according to these drawings without any creative work.

FIG. 1 is a schematic diagram of a server and a client interacting according to an embodiment of the present invention;

FIG. 2 is a structural block diagram of a server provided by an embodiment of the present invention;

FIG. 3 is a schematic diagram of a page of an application provided by an embodiment of the present invention; FIG.

FIG. 4 is a structural block diagram of an advertisement matching apparatus according to an embodiment of the present invention;

FIG. 5 is a structural block diagram of a query unit of an advertisement matching apparatus according to an embodiment of the present invention;

FIG. 6 is a structural block diagram of a first embodiment of a screening unit of an advertisement matching apparatus according to an embodiment of the present invention;

FIG. 7 is a structural block diagram showing a second implementation manner of a screening unit of an advertisement matching apparatus according to an embodiment of the present invention;

FIG. 8 is a schematic flowchart diagram of an advertisement matching method according to an embodiment of the present invention.

Main component symbol description: memory 101, memory controller 102, processor 103, application 300, advertisement matching device 400, client 200, server 201, network 202.

detailed description

The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. The components of the embodiments of the invention, which are generally described and illustrated in the figures herein, may be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of the invention in the claims All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

It should be noted that similar reference numerals and letters indicate similar items in the following figures, and therefore, once an item is defined in a drawing, it is not necessary to further define and explain it in the subsequent drawings. Also, in the description of the present invention, the terms "first", "second", and the like are used merely to distinguish a description, and are not to be construed as indicating or implying a relative importance.

The advertisement matching method and apparatus provided by the embodiments of the present invention can be applied to an application environment as shown in FIG. 1. As shown in FIG. 1, the server 201 and the client 200 are located in the network 202, and the client 200 and the server 201 perform data interaction through the network 202. The server 201 can An installation package of at least one application (Application, APP) 300 suitable for the operating system of the client 200 is provided for download by the client 200. After the client 200 accesses the server 201 through the network 202, the installation package of the application 300 applicable to the operating system of the client 200 can be downloaded from the server 201 through the network 202, so as to be The application 300 is installed into the client 200.

The server 201 proposed by the embodiment of the present invention may be, but not limited to, a network server, a database server, a cloud server, and the like. The client 200 can be, but is not limited to, a smart phone, a personal computer (PC), a tablet computer, a personal digital assistant (PDA), a mobile Internet device (MID), and the like. The operating system of the client 200 may be, but not limited to, an Android system, an IOS (iPhone operating system) system, a Windows phone system, a Windows system, and the like. Optionally, in this embodiment, the operating system of the client 200 is an IOS system, and the application 300 is a shopping application installed to the client 200. Of course, the application 300 can also be other applications, such as a browser, etc., which is not limited by the present invention.

As shown in FIG. 2, it is a block diagram of the server 201. The server 201 includes an advertisement matching device 400, a memory 101, a storage controller 102, and a processor 103.

The memory 101, the memory controller 102, and the processor 103 are electrically connected directly or indirectly to each other to implement data transmission or interaction. For example, the components can be electrically connected to one another via one or more communication buses or signal lines. The advertisement matching device 400 includes at least one software function module that can be stored in the memory 101 or in an operating system (OS) of the server 201 in the form of software or firmware. The processor 103 is configured to execute an executable module stored in the memory 101, for example, a software function module or a computer program included in the advertisement matching device 400.

The memory 101 can be, but not limited to, Random Access Memory (RAM), Read Only Memory (ROM), Programmable Read-Only Memory (PROM), and can be erased. Erasable Programmable Read-Only Memory (EPROM), Electric Erasable Programmable Read-Only Memory (EEPROM), and the like. The memory 101 is used to store a program, and the processor 103 executes the execution after receiving the execution instruction. Said procedure. The method performed by the server 201 defined by the flow process disclosed in any embodiment of the present invention may be applied to the processor 103 or implemented by the processor 103.

The processor 103 may be an integrated circuit chip with signal processing capabilities. The processor 103 may be a general-purpose processor 103, including a central processing unit 103 (CPU), a network processor 103 (Network Processor, NP for short), and the like; or a digital signal processor 103 (DSP). An application specific integrated circuit (ASIC), an off-the-shelf programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware component. The processor 103 can implement or execute the method, the steps and the logic block diagram disclosed by the server 201 in the embodiment of the present invention. The general purpose processor 103 can be the microprocessor 103 or the processor 103 can be any conventional processor 103 or the like.

FIG. 3 shows a page of an application 300 installed on the client 200 having a plurality of controls. For example, the user can input the advertisement requirement parameter through the first control 301 according to the needs of the user, and the set advertisement requirement parameter can be deleted through the second control 302, and the set advertisement requirement parameter can be saved through the third control 303. The new advertisement requirement parameter can be added through the fourth control 304, and the already set advertisement requirement parameter is confirmed by the fifth control 305, and the confirmed advertisement demand parameter can be sent to the server 201 through the sixth control 306. It should be noted that the number of the above controls may be increased or decreased as appropriate, and the user may select a corresponding control by means of a mouse click or a finger touch.

First embodiment

FIG. 4 is a schematic diagram of functional units of an advertisement matching apparatus 400 according to an embodiment of the present invention. The advertisement matching device 400 is for automatically matching one or more advertisements. The term "advertisement" as used in this embodiment refers to a kind of propagation carrier that can be transmitted through a network and can be processed and presented by a computer device, and can be any one or more forms such as graphics, text, video, sound, animation, and the like. Used to achieve the purpose of delivering certain information to the user.

The advertisement matching apparatus 400 includes an advertisement request receiving unit 401, an original advertisement obtaining unit 402, a query unit 403, a screening unit 404, a selecting unit 405, a transmitting unit 406, and a deleting unit 407.

The advertisement request receiving unit 401 is configured to receive an advertisement request sent by the client 200, where The ad request includes an ad demand parameter. The advertisement demand parameters provided by the embodiments of the present invention include an advertisement size and an advertisement number.

The advertisement demand parameter may be preset in the client 200 or may be temporarily set for the user. Referring to FIG. 3, the user can set the advertisement requirement parameters through the first control 301, the second control 302, the third control 303, and the fourth control 304 of the interface of the application 300 of the client 200, and set the advertisement requirement. After the parameter, the set advertisement requirement parameter can be confirmed by the fifth control 305, and the confirmed advertisement demand parameter is issued by the sixth control 306 so that the advertisement request receiving unit 401 receives the advertisement request carrying the advertisement demand parameter.

The original advertisement obtaining unit 402 is configured to acquire an original advertisement set according to an advertisement request, and obtain actual parameters of each original advertisement in the original advertisement set.

In this embodiment, the original advertisement obtaining unit 402 may send an advertisement acquisition request to a third party server (the third party server may be an advertisement provider server). After receiving the advertisement acquisition request, the third party server sends the pre-stored original advertisement set to the original advertisement obtaining unit 402. At this time, the original advertisement obtaining unit 402 can obtain the original advertisement set and correspondingly extract the actual parameters of each original advertisement in the original advertisement set. Of course, in other embodiments, the original advertisement obtaining unit 402 can also directly obtain the original advertisement set through the server 201.

The original advertisement obtaining unit 402 is further configured to cache the original advertisement set to a local database of the server 201.

The query unit 403 is configured to query an unexpired advertisement from a local database of the server 201.

Specifically, as shown in FIG. 5, the query unit 403 includes a generation date acquisition subunit 4001, a date determination subunit 4002, and a result generation subunit 4003.

The generation date acquisition subunit 4001 is configured to obtain a generation date of each original advertisement in the original advertisement set.

In this embodiment, the date of generation of the original advertisement refers to the date when the advertisement is designed and stored in the third-party server.

The date judging subunit 4002 is configured to determine whether the date of generation of each of the original advertisements is later than a pre-stored standard period.

For example, an original ad was generated on January 1, 2016, and the pre-stored standard The expiration date is December 31, 2015, and the date judging subunit 4002 judges that the original advertisement is generated later than the pre-stored standard period; otherwise, if the original advertisement is generated on December 30, 2015, the pre-stored standard The deadline is December 31, 2015, and the date judging subunit 4002 judges that the original advertisement is generated earlier than the pre-stored standard period.

The result generation subunit 4003 is configured to generate an unexpired result when the original advertisement generation date is later than the pre-stored standard period, and generate an expired result when the original advertisement generation date is earlier than the pre-stored standard deadline.

The screening unit 404 is configured to filter out an advertisement result set according to the advertisement demand parameter and the actual parameter of each original advertisement.

In this embodiment, the advertisement result set refers to a set of all advertisements that are filtered according to the advertisement demand parameter and the actual parameter of each original advertisement. Optionally, the screening in this embodiment refers to a manner of preliminary screening of the original advertisement of the original advertisement set according to a certain matching rule.

Considering that since most ads are pre-made and their sizes are fixed, application developers can only determine the size of the ad slot according to the fixed ad size provided by the ad SDK, so in many cases the ad and the product's overall UI The layout is not matched. If an app developer wants to advertise an ad to the size they want, they have to stretch or scale the ad. If the stretch ratio is significantly different from the aspect ratio of the ad itself, the user experience of the stretched ad will be poor. In this embodiment, as a first embodiment, the advertisement demand parameter includes an advertisement size, and the advertisement size includes an advertisement width Wb and an advertisement length Hb, and actual parameters of the original advertisement include an advertisement width Wa and an advertisement length Ha. As shown in FIG. 6, the screening unit 404 includes a first computing subunit 4004, a preliminary screening subunit 4005, a second computing subunit 4006, and a sorting subunit 4007.

The first calculating subunit 4004 is configured to calculate a ratio Wa/Wb of the advertisement width Wa of the original advertisement and the advertisement width Wb of the advertisement demand parameter.

The preliminary screening sub-unit 4005 is configured to filter the original advertisement within the first preset interval by the ratio Wa/Wb of the advertisement width Wa of the original advertisement and the advertisement width Wb of the advertisement demand parameter, and obtain a preliminary screening advertisement set.

The initial screening of the obtained original advertising set can avoid reducing the calculation amount and running time of the subsequent sorting unit. According to the experiment, when the first preset interval range of Wa/Wb is [0.5, 2], the original advertisement and the selected original advertisement are selected. The user-set advertising demand parameters are matched, so the original advertisement of Wa/Wb in [0.5, 2] is more suitable as a preliminary screening advertisement set.

The second calculating subunit 4006 is configured to calculate a ratio (Wa/Ha)/(Wb/Hb) of an aspect ratio of an actual parameter of the original advertisement in the preliminary screening advertisement set to an aspect ratio of the advertisement demand parameter.

The sorting subunit 4007 is configured to sort the advertisements in the preliminary screening advertisement set in ascending order of abs((Wa/Ha)/(Wb/Hb)-1), and obtain an advertisement result set, wherein abs is an absolute value operation.

Since the aspect ratio of the actual parameter of the original advertisement is closer to the aspect ratio of the advertisement demand parameter, the actual parameter of the original advertisement matches the advertisement demand parameter, so the calculation abs ((Wa/Ha)/(Wb) is used. /Hb)-1) Find the proximity value of the actual parameter of each original advertisement and the advertisement demand parameter, and sort the obtained proximity value in ascending order, and the smaller the obtained proximity value, the description of the advertisement The more actual parameters match the ad demand parameters.

In another embodiment, the advertisement demand parameter further includes an advertisement category parameter. Optionally, the advertisement category parameter includes an advertisement color, an advertisement duration, an advertisement brand, and the like, which may represent parameters of an attribute of the advertisement. In this embodiment, the actual parameter of the original advertisement is set to include an advertisement category Sa, and the advertisement demand parameter includes an advertisement category Sb.

The screening unit 404 is further configured to filter the advertisement category Sa of the original advertisement consistent with the advertisement category Sb of the advertisement demand parameter, and obtain an advertisement result set. Specifically, as shown in FIG. 7, the screening unit 404 includes a category information obtaining subunit 4008, a category determining subunit 4009, and an advertisement result set obtaining subunit 4010:

The category information obtaining sub-unit 4008 is for obtaining an advertisement category Sa for each original advertisement in the original advertisement set.

The category determination sub-unit 4009 is configured to determine whether the advertisement category Sa of each original advertisement in the original advertisement set is consistent with the advertisement category Sb of the advertisement demand parameter.

The advertisement result set obtaining unit 4010 is configured to select the original advertisement and obtain an advertisement knot when the advertisement category Sa of the original advertisement is consistent with the advertisement category Sb of the pre-stored advertisement demand parameter. Fruit set.

For example, when the advertisement category is an advertisement color, the advertisement category Sa of the original advertisement in the original advertisement collection includes “red”, “blue”, “green”, “yellow”, etc., if the advertisement category Sb of the advertisement demand parameter In the case of "red", the filtering unit 404 filters out the original advertisement whose actual parameter is "red", and the original advertisement whose advertisement category Sa is "red" is the original advertisement matching the advertisement demand parameter, and all the originals filtered out will be selected. The ad serves as a result set for the ad. Of course, it should be noted that the above-mentioned agreement may be that the colors are completely identical, or the similarity of the colors may be within a predetermined range (for example, 80%).

The screening unit 404 can be not only the above two embodiments, but the set soft device unit can filter out the advertisement result set according to the advertisement demand parameter and the actual parameter of each original advertisement. Optionally, the above-mentioned screening operations are directed to the original advertisements that are not expired.

The selecting unit 405 is configured to select at least one original advertisement from the advertisement result set according to the advertisement demand parameter.

Specifically, the advertisement demand parameter includes an advertisement number N, and the selection unit 405 is configured to select the top N original advertisements from the advertisement result set.

The sending unit 406 is configured to send the at least one original advertisement.

Specifically, the sending unit 406 is configured to send the first N original advertisements in the advertisement result set to the client 200, so that the client 200 renders the N original advertisements into the application 300.

The deleting unit 407 is configured to periodically delete the expired advertisement.

Specifically, the deleting unit 407 is configured to periodically delete expired advertisements in the local database of the server 201, so that expired advertisements without practical meaning can be avoided. The above timing can be agreed to be 1 week or 1 month apart.

It should be noted that, in this embodiment, the query unit 403 and the delete unit 407 are only an optional manner provided by the embodiment of the present invention, and the query unit 403 and the delete unit may be manually selected in the advertisement matching apparatus 400. 407.

Second embodiment

FIG. 8 is a flowchart of an advertisement matching method according to an embodiment of the present invention. Need to explain For example, the basic principle and the technical effect of the advertisement matching method provided in this embodiment are the same as those in the first embodiment. For the brief description, the parts in the embodiment are not mentioned, and reference may be made to the corresponding in the first embodiment. content. The specific flow shown in FIG. 8 will be described in detail below.

The advertisement matching method includes:

Step S801: The client 200 sets an advertisement demand parameter and sends an advertisement request to the server 201.

Step S802: The server 201 receives the advertisement request sent by the client 200 after setting the advertisement demand parameter.

In this embodiment, the advertisement request receiving unit 401 receives the advertisement request sent by the client 200 after setting the advertisement demand parameter.

Step S803: The server 201 acquires the original advertisement set according to the advertisement request, obtains actual parameters of each original advertisement in the original advertisement set, and caches the original advertisement set to the local database of the client 200.

In this embodiment, the original advertisement obtaining unit 402 receives the original advertisement set sent by the third party server, and obtains actual parameters of each original advertisement in the original advertisement set.

Step S804: The server 201 queries the unregistered advertisement from the local database.

Specifically, step S804 may be: obtaining, by the generated date information obtaining subunit 4001, a generation date of each original advertisement in the original advertisement set; the reuse date judging subunit 4002 determining whether the date of generation of each of the original advertisements is later than the pre The standard period of storage; if the original advertisement is generated later than the pre-stored standard period, the result generation sub-unit 4003 is used to generate an unexpired result; if the original advertisement is generated earlier than the pre-stored standard period, the result generator is utilized Unit 4003 generates an expired result.

Step S805: The server 201 filters out the advertisement result set according to the advertisement demand parameter and the actual parameter of each original advertisement.

The first mode implemented in step S805 can be:

The actual parameters of the original advertisement include an advertisement width Wa and an advertisement length Ha, and the advertisement demand parameters include an advertisement width Wb and an advertisement length Hb. The first calculation unit 4004 calculates the ratio Wa/Wb of the advertisement width Wa of the original advertisement and the advertisement width Wb of the advertisement demand parameter; and then filters the advertisement width Wa of the original advertisement and the advertisement demand parameter through the preliminary screening subunit 4005. The original advertisement of the ratio Wb/Wb of the advertisement width Wb within the first preset interval, and obtains a preliminary screening result set; then calculating the length and width of the actual parameters of the original advertisement in the preliminary screening result set by the second calculation subunit 4006 Ratio (Wa/Ha)/(Wb/Hb) to the aspect ratio of the advertisement demand parameter; finally, the original advertisement in the preliminary screening result set is sorted by abs ((Wa/Ha)/(Wb) by the sorting subunit 4007. /Hb)-1) Sort in ascending order and get the ad result set.

The second mode implemented in step S805 may be: the actual parameter of the original advertisement includes an advertisement category Sa, the advertisement demand parameter includes an advertisement category Sb; and the server 201 filters the original advertisement that is consistent with the advertisement category Sb of the advertisement demand parameter. Advertising category Sa.

The specific screening process is as follows: the category information obtaining sub-unit 4008 obtains the advertisement category Sa of each original advertisement in the original advertisement set; the reuse category judgment sub-unit 4009 determines the advertisement category Sa of each original advertisement in the original advertisement set. Whether the advertisement category Sb of the advertisement demand parameter is consistent; if the advertisement category Sa of the original advertisement is consistent with the advertisement category Sb of the advertisement demand parameter, the original result is selected by the advertisement result set obtaining sub-unit 4010, and the advertisement result set is obtained.

Step S806: The server 201 selects at least one original advertisement from the advertisement result set according to the advertisement demand parameter, and feeds back the at least one original advertisement to the client 200.

Specifically, the specific implementation manner of step S806 may be that the first N original advertisements are selected from the advertisement result set according to the advertisement demand parameter, where N is an integer greater than or equal to 1, and N is the number of advertisements included in the advertisement demand parameter. When the selected unit 405 selects the first N original advertisements in the advertisement result set, the selected first N original advertisements are transmitted to the client 200 by the sending unit 406.

Step S807: The client 200 renders the N original advertisements to the application 300.

Step S808: The server 201 periodically deletes the expired advertisement.

Specifically, the deleting unit 408 can delete the advertisement whose generation date is earlier than the pre-stored standard period in a certain interval time, so that the expired original advertisement without the practical meaning can be avoided.

It should be noted that the step S804 and the step S808 are merely optional in the embodiment of the present invention. The step S804 and the step S808 can be manually selected in the advertisement matching method.

In summary, an advertisement matching apparatus 400 according to an embodiment of the present invention may receive an advertisement request sent by the client 200 after setting an advertisement requirement parameter, obtain an original advertisement set, and obtain the original advertisement set in the original advertisement set. The actual parameters of each original advertisement, the advertisement result set matching the advertisement demand parameter is filtered by the advertisement demand parameter, the actual parameter of each original advertisement, and the preset matching rule, and at least one advertisement in the advertisement result set is selected and The selected advertisement is sent to the client 200. The actual parameters of the advertisement selected in this way are less than the matching error of the advertisement requirement parameter of the advertisement required by the user, thereby improving the user experience.

In the several embodiments provided by the present application, it should be understood that the disclosed apparatus and method may also be implemented in other manners. The apparatus embodiments described above are merely illustrative, for example, the flowcharts and block diagrams in the figures illustrate the architecture, functionality, and functionality of possible implementations of apparatus, methods, and computer program products according to various embodiments of the invention. operating. In this regard, each block of the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the Executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may also occur in a different order than those illustrated in the drawings. For example, two consecutive blocks may be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts, can be implemented in a dedicated hardware-based system that performs the specified function or function. Or it can be implemented by a combination of dedicated hardware and computer instructions.

In addition, each functional module in each embodiment of the present invention may be integrated to form a separate part, or each module may exist separately, or two or more modules may be integrated to form a separate part.

The functions, if implemented in the form of software functional modules and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention, which is essential or contributes to the prior art, or a part of the technical solution, may be embodied in the form of a software product, which is stored in a storage medium, including A number of instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the methods of the various embodiments of the present invention step. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. . It should be noted that, in this context, relational terms such as first and second are used merely to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply such entities or operations. There is any such actual relationship or order between them. Furthermore, the term "comprises" or "comprises" or "comprises" or any other variations thereof is intended to encompass a non-exclusive inclusion, such that a process, method, article, or device that comprises a plurality of elements includes not only those elements but also Other elements, or elements that are inherent to such a process, method, item, or device. An element that is defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device that comprises the element.

The above description is only the preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes can be made to the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention. It should be noted that similar reference numerals and letters indicate similar items in the following figures, and therefore, once an item is defined in a drawing, it is not necessary to further define and explain it in the subsequent drawings.

The above is only a specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily think of changes or substitutions within the technical scope of the present invention. It should be covered by the scope of the present invention. Therefore, the scope of the invention should be determined by the scope of the claims.

Claims

An advertisement matching method, wherein the advertisement matching method comprises:

Receiving an advertisement request, the advertisement request including an advertisement demand parameter;

Obtaining an original advertisement set according to the advertisement request, and obtaining actual parameters of each original advertisement in the original advertisement set;

Filtering an advertisement result set according to the advertisement demand parameter and actual parameters of each of the original advertisements;

Selecting at least one original advertisement from the set of advertisement results according to the advertisement demand parameter;

Sending the at least one original advertisement.
The advertisement matching method according to claim 1, wherein the actual parameters of the original advertisement include an advertisement width Wa and an advertisement length Ha, and the advertisement demand parameter includes an advertisement width Wb and an advertisement length Hb, according to the The steps of the advertisement demand parameter and the actual parameters of each of the original advertisements to filter out the advertisement result set include:

Calculating a ratio Wa/Wb of the advertisement width Wa of the original advertisement to the advertisement width Wb of the advertisement demand parameter;

And filtering an original advertisement of a ratio Wa/Wb of the advertisement width Wa of the original advertisement to an advertisement width Wb of the advertisement requirement parameter within a first preset interval, and acquiring a preliminary screening result set;

Calculating a ratio of an aspect ratio of an actual parameter of the original advertisement in the preliminary screening result set to an aspect ratio of the advertisement demand parameter (Wa/Ha)/(Wb/Hb);

The original advertisements in the preliminary screening result set are sorted in ascending order of abs((Wa/Ha)/(Wb/Hb)-1), and an advertisement result set is obtained.
The advertisement matching method according to claim 1 or 2, wherein the advertisement demand parameter includes an advertisement number N,

The step of selecting at least one original advertisement from the advertisement result set according to the advertisement demand parameter includes: selecting the first N original advertisements from the advertisement result set according to the advertisement demand parameter;

The step of transmitting the at least one original advertisement includes: transmitting the selected N originals ad.
The advertisement matching method according to any one of claims 1 to 3, wherein the actual parameter of the original advertisement includes an advertisement category Sa, and the advertisement demand parameter includes an advertisement category Sb, according to the advertisement requirement The steps of the parameter and the actual parameters of each of the original advertisements to filter out the set of advertisement results include:

The advertisement category Sa of the original advertisement that matches the advertisement category Sb of the advertisement demand parameter is screened.
The advertisement matching method according to any one of claims 1 to 4, wherein the advertisement matching method further comprises: filtering an advertisement result set according to the advertisement demand parameter and actual parameters of each of the original advertisements Execute before the steps:

The original set of advertisements is cached to a local database of a server.
The advertisement matching method according to any one of claims 1 to 5, wherein the advertisement matching method further comprises: performing a step of buffering the original advertisement set to a local database of a server:

Query unexpired ads from the local database.
The advertisement matching method according to any one of claims 1 to 6, wherein the advertisement matching method further comprises performing the step of transmitting the at least one original advertisement:

Delete expired ads at regular intervals.
An advertisement matching device, wherein the advertisement matching device comprises:

An advertisement request receiving unit, configured to receive an advertisement request, where the advertisement request includes an advertisement demand parameter;

An original advertisement obtaining unit, configured to obtain an original advertisement set according to the advertisement request, and obtain actual parameters of each original advertisement in the original advertisement set;

a screening unit, configured to filter an advertisement result set according to the advertisement demand parameter and an actual parameter of each of the original advertisements;

Selecting a unit, configured to select at least one original advertisement from the set of advertisement results according to the advertisement requirement parameter;

a sending unit, configured to send the at least one original advertisement.
The advertisement matching apparatus according to claim 8, wherein the actual parameters of the original advertisement include an advertisement width Wa and an advertisement length Ha, and the advertisement demand parameter includes an advertisement width. Wb and advertisement length Hb, the screening unit includes:

a first calculating subunit, configured to calculate a ratio Wa/Wb of an advertisement width Wa of the original advertisement and an advertisement width Wb of the advertisement demand parameter;

a preliminary screening sub-unit, configured to filter an original advertisement of a ratio Wa/Wb of the advertisement width Wa of the original advertisement to an advertisement width Wb of the advertisement requirement parameter within a first preset interval, and obtain a preliminary screening advertisement set;

a second calculating subunit, configured to calculate a ratio of an aspect ratio of the actual parameter of the original advertisement in the preliminary screening advertisement set to an aspect ratio of the advertisement demand parameter (Wa/Ha)/(Wb/Hb) ;

a sorting sub-unit for sorting the original advertisements in the preliminary screening advertisement set in ascending order of abs((Wa/Ha)/(Wb/Hb)-1), and obtaining an advertisement result set.
The advertisement matching device according to claim 8 or 9, wherein the advertisement demand parameter includes an advertisement number N,

The selected unit is further configured to select the first N original advertisements from the advertisement result set according to the advertisement demand parameter;

The sending unit is further configured to send the selected top N original advertisements.
The advertisement matching apparatus according to any one of claims 8 to 10, wherein the actual parameter of the original advertisement includes an advertisement category Sa, and the advertisement demand parameter includes an advertisement category Sb,

The screening unit is configured to filter an advertisement category Sa of the original advertisement that is consistent with the advertisement category Sb of the advertisement demand parameter, and obtain an advertisement result set.
The advertisement matching device according to any one of claims 8-11, wherein the original advertisement obtaining unit is further configured to cache the original advertisement set to a local database of a server.
The advertisement matching device according to any one of claims 8 to 12, wherein the advertisement matching device further comprises:

a query unit for querying an unexpired advertisement from the local database.
The advertisement matching device according to any one of claims 8 to 13, wherein the advertisement matching device further comprises:

Delete unit to periodically delete expired ads.
An advertisement matching method, which is applied to a server and a client that are connected to each other, The method for matching advertisements includes:

The client sets an advertisement demand parameter and sends an advertisement request to the server;

The server obtains an original advertisement set according to an advertisement request, and obtains actual parameters of each original advertisement in the original advertisement set;

The server screens an advertisement result set according to the advertisement demand parameter and an actual parameter of each of the original advertisements;

The server selects at least one original advertisement from the advertisement result set according to the advertisement demand parameter;

The server feeds back the at least one original advertisement to the client.
The advertisement matching method according to claim 15, wherein the actual parameters of the original advertisement include an advertisement width Wa and an advertisement length Ha, and the advertisement demand parameter includes an advertisement width Wb and an advertisement length Hb, and the server is configured according to The step of filtering the advertisement result set and the actual parameter of each of the original advertisements to filter out the advertisement result set includes:

The server calculates a ratio Wa/Wb of the advertisement width Wa of the original advertisement and the advertisement width Wb of the advertisement demand parameter;

The server filters the original advertisement of the ratio W/Wb of the advertisement width Wa of the original advertisement and the advertisement width Wb of the advertisement requirement parameter within a first preset interval, and obtains a preliminary screening result set;

The server calculates a ratio of an aspect ratio of an actual parameter of the original advertisement in the preliminary screening result set to an aspect ratio of the advertisement demand parameter (Wa/Ha)/(Wb/Hb);

The server sorts the original advertisements in the preliminary screening result set in ascending order of abs((Wa/Ha)/(Wb/Hb)-1), and obtains an advertisement result set.
The advertisement matching method according to claim 15 or 16, wherein the advertisement demand parameter includes an advertisement number N,

The step of the server selecting at least one original advertisement from the advertisement result set according to the advertisement demand parameter includes: the server selects the first N original advertisements from the advertisement result set according to the advertisement demand parameter;

The step of the server feeding back the at least one original advertisement to the client includes: the server feeding back the selected N original advertisements to the client.