WO2017128408A1 - 根据点播推送广告的方法以及推送系统 - Google Patents

根据点播推送广告的方法以及推送系统 Download PDF

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Publication number
WO2017128408A1
WO2017128408A1 PCT/CN2016/072978 CN2016072978W WO2017128408A1 WO 2017128408 A1 WO2017128408 A1 WO 2017128408A1 CN 2016072978 W CN2016072978 W CN 2016072978W WO 2017128408 A1 WO2017128408 A1 WO 2017128408A1
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video
advertisement
type
user
pushing
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PCT/CN2016/072978
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English (en)
French (fr)
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胡明祥
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胡明祥
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Priority to PCT/CN2016/072978 priority Critical patent/WO2017128408A1/zh
Publication of WO2017128408A1 publication Critical patent/WO2017128408A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Definitions

  • the present invention belongs to the field of the Internet, and more particularly to a method for pushing advertisements based on on-demand and a push system.
  • the video site will place the advertisement before the program starts, and the advertisement will take a long time, usually at 1 Minutes or so, and these ads have nothing to do with the video content, many users will wait for the ad to finish playing by doing other things, which not only makes the user waste the waiting time, but also the advertisements of the merchants have not worked.
  • video on demand is different from outdoor advertising or TV advertising, users usually choose the type of video they are interested in to watch, so they will also pay attention to the consumption information related to the video type. For example, the user orders a basketball game, and the user may like to play in his spare time. Basketball, so it will also pay attention to the information on the new shoes.
  • the present invention needs to provide a method for placing advertisements for a long time and inaccurate delivery when the video is currently on-demand.
  • the advertisement matching the video is pushed, so that the advertisement push is more targeted, and the advertisement is more accurate, and the user can also understand the video related while watching the video. Consumer consultation .
  • a method for pushing advertisements according to on-demand comprising the following steps:
  • the embodiment of the invention further provides a pushing system, the pushing system comprising:
  • a recording unit configured to record a type label corresponding to the video, record a type label corresponding to the advertisement, and record a matching relationship between the video type label and the advertisement type label;
  • a detecting unit wherein the input end is connected to the output end of the recording unit, and is configured to detect a video requested by the user;
  • the push unit has an input end connected to the output of the detecting unit, configured to match the advertisement type label according to the type label of the user-on-demand video, and push the advertisement of the type label.
  • the invention pushes the advertisement matching the video when the user clicks on the video, thereby making the advertisement push more targeted, and also making the advertisement delivery more precise, and the user can also understand the video while watching the video.
  • Related consumer advice By matching the video type and the advertisement type, the invention pushes the advertisement matching the video when the user clicks on the video, thereby making the advertisement push more targeted, and also making the advertisement delivery more precise, and the user can also understand the video while watching the video.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to an on-demand according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to an on-demand according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 Record the type tag corresponding to the video, record the type tag corresponding to the advertisement, and record the matching relationship between the video type tag and the advertisement type tag.
  • a football type video is set, corresponding to a football equipment related advertisement, an outdoor type video is set, and an outdoor equipment related advertisement is corresponding.
  • step S101 the video requested by the user is detected.
  • step S102 the advertisement type tag is matched according to the type tag of the user-on-demand video, and the advertisement of the type tag is pushed.
  • the invention pushes the advertisement matching the video when the user clicks on the video, thereby making the advertisement push more targeted, and also making the advertisement delivery more precise, and the user can also understand the video while watching the video.
  • Related consumer advice By matching the video type and the advertisement type, the invention pushes the advertisement matching the video when the user clicks on the video, thereby making the advertisement push more targeted, and also making the advertisement delivery more precise, and the user can also understand the video while watching the video.
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
  • Recording unit 21 For recording a type tag corresponding to the video, recording a type tag corresponding to the advertisement, and recording a matching relationship between the video type tag and the advertisement type tag;
  • the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a video requested by the user;
  • Push unit 23 its input end and detection unit 22 The output is connected to match the advertisement type tag according to the type tag of the user-on-demand video, and push the advertisement of the type tag.
  • the user is in the recording unit 21
  • the type label corresponding to the video is recorded
  • the type label corresponding to the advertisement is recorded
  • the matching relationship between the video type label and the advertisement type label is recorded
  • the detecting unit 22 detects the video requested by the user
  • the pushing unit 23 Match the ad type tag based on the type tag of the user's on-demand video and push the ad for that type of tag.
  • the invention pushes the advertisement matching the video when the user clicks on the video, thereby making the advertisement push more targeted, and also making the advertisement delivery more precise, and the user can also understand the video while watching the video.
  • Related consumer advice By matching the video type and the advertisement type, the invention pushes the advertisement matching the video when the user clicks on the video, thereby making the advertisement push more targeted, and also making the advertisement delivery more precise, and the user can also understand the video while watching the video.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

一种根据点播推送广告的方法以及推送系统，所述方法包括：记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系（S100）；检测用户点播的视频（S101）；根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告（S102）。通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询。

Description

根据点播推送广告的方法以及推送系统 技术领域
本发明属于互联网领域，尤其是涉及 一种根据点播推送广告的方法以及推送系统 。
背景技术
与产品、渠道、促销等手段相比，广告大概是大多数企业，比较重视的营销环节了，可惜观察我们周围的广告，其结局往往只是遗憾：真正笑到最后的，往往不是出钱做广告的企业，而是收钱的那些家伙。广告从来都不是肯定有效的。从坏的一面看，大把的钱花出去，却一点效果也没有，大家可能认为这是最糟糕了。其实不是，最坏的是反作用，花钱买来的竟是骂名 。
　 在互联网的高速发展下，我国的网络视听行业迎来了新的机遇，有数据显示，2015年，网络视频用户规模继续保持增长，手机视频用户规模在过去的三年内上升27.3%，达到3.54亿，76.7%的视频用户选择用手机看网络视频，最为重要的是，移动端广告收入在各视频网站整体收入中的占比也不断扩大，对于传播易而言，或许在2015年上线了多个视频播放平台，与其达成广告、营销等多面合作，也是他们的机遇。
目前用户点播视频时，视频网站会在节目开播前植入广告，而且广告时间较长，通常在 1 分钟左右，而且这些广告跟视频内容没有任何关系，很多用户都会通过做其它事情等待广告播放完成，这样不但让用户白白浪费了等待时间，商家投放的广告也没起到效果。由于视频点播不同于户外广告或者是电视广告，用户通常是选择自己感兴趣的视频类型观看，因此也会关注该视频类型相关的消费信息，比如用户点播了篮球比赛，用户可能业余时间也喜好打篮球，因此也会关注新款球鞋方面的信息。
综上，需要针对当前点播视频时植入广告时间长而且投放不精确的情况，需要提供一种 通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询 。
 技术问题
本发明实施针对当前点播视频时植入广告时间长而且投放不精确的情况，需要提供一种 通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询 。
技术解决方案
本发明是这样实现的： 一种根据点播推送广告的方法 ，包括以下步骤：
记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系 ;
检测用户点播的视频；
根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告。
本发明实施例还提供了推送系统，所述推送系统包括：
记录单元，检测单元，推送单元，其中：
记录单元，用于记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系；
检测单元，其输入端与记录单元输出端连接，用于检测用户点播的视频；
推送单元，其输入端与检测单元输出端连接，用于根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告。
 有益效果
该发明通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询。
附图说明
图 1 是本发明实施例提供的一种根据点播推送广告的方法 的流程示意图 ；
图 2 是本发明实施例提供的推送系统的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是本发明实施例提供的一种根据点播推送广告的方法 的流程示意图 ，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S100 中 , 记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系。
例如设置足球类型视频，对应足球装备相关广告，设置户外类型视频，对应户外装备相关广告。
在步骤 S101 中 , 检测用户点播的视频。
在步骤 S102 中，根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告。
该发明通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询。
图 2 是本发明实施例提供的推送系统的结构示意图，所述推送系统包括：
记录单元 21 ，检测单元 22 ，推送单元 23 ，其中：
记录单元 21 ，用于记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系；
检测单元 22 ，其输入端与记录单元 21 输出端连接，用于检测用户点播的视频；
推送单元 23 ，其输入端与检测单元 22 输出端连接，用于根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告。
其工作原理是：用户在记录单元 21 记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系，检测单元 22 检测用户点播的视频，推送单元 23 根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告。
该发明通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据点播推送广告的方法，其特征在于，所述方法包括如下步骤：
    记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系 ;
    检测用户点播的视频；
    根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告。
  2. 一种推送系统，其特征在于，所述推送系统包括：
    记录单元，检测单元，推送单元，其中：
    记录单元，用于记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系；
    检测单元，其输入端与记录单元输出端连接，用于检测用户点播的视频；
    推送单元，其输入端与检测单元输出端连接，用于根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告。
PCT/CN2016/072978 2016-01-31 2016-01-31 根据点播推送广告的方法以及推送系统 WO2017128408A1 (zh)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108668143A (zh) * 2018-05-14 2018-10-16 武汉斗鱼网络科技有限公司 一种引流方法、装置、服务器和存储介质
CN108668143B (zh) * 2018-05-14 2021-05-28 武汉斗鱼网络科技有限公司 一种引流方法、装置、服务器和存储介质

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