WO2017107210A1 - Method and system for inserting advertisement in video software - Google Patents

Method and system for inserting advertisement in video software Download PDF

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Publication number
WO2017107210A1
WO2017107210A1 PCT/CN2015/099033 CN2015099033W WO2017107210A1 WO 2017107210 A1 WO2017107210 A1 WO 2017107210A1 CN 2015099033 W CN2015099033 W CN 2015099033W WO 2017107210 A1 WO2017107210 A1 WO 2017107210A1
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WIPO (PCT)
Prior art keywords
advertisement
video
transparent
layer
present
Prior art date
Application number
PCT/CN2015/099033
Other languages
French (fr)
Chinese (zh)
Inventor
王晓光
Original Assignee
王晓光
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 王晓光 filed Critical 王晓光
Priority to PCT/CN2015/099033 priority Critical patent/WO2017107210A1/en
Priority to CN201580001361.0A priority patent/CN105684456A/en
Publication of WO2017107210A1 publication Critical patent/WO2017107210A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47217—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks

Definitions

  • the present invention relates to the field of images, and in particular, to a method and system for inserting advertisements in video software.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • the existing video formats include H.264, MPEG-4, MPEG-6 and other formats.
  • the advertisement insertion of the existing video software generally inserts an advertisement through another window, which makes the user unable to view the video file. Affect the user's experience.
  • the present application provides a method of ad insertion in video software. It solves the shortcomings of the prior art video software advertisement insertion affecting the user's experience.
  • a method of ad insertion in video software comprising the steps of:
  • the advertisement video is inserted through the transparent enlargement layer.
  • the method further includes:
  • the advertisement is closed when the user receives the transparent enlarged layer.
  • the method further includes:
  • a system for ad insertion in video software comprising:
  • a detecting unit configured to detect a playing time of the video file
  • the insertion unit is configured to insert an advertisement video through the transparent enlarged layer when the playing time reaches the set time.
  • system further includes:
  • the closing unit is configured to close the advertisement when the user clicks on the transparent enlarged layer.
  • the closing unit is further configured to close the transparent enlarged layer after the advertisement is played.
  • the technical solution provided by the present invention inserts an advertisement through a transparent enlarged layer, so that the user does not affect the user to view the video file, so it has the advantage of improving the user experience.
  • FIG. 1 is a flowchart of a method for inserting advertisements in video software according to a first preferred embodiment of the present invention
  • FIG. 2 is a structural diagram of an advertisement insertion system in a video software according to a second preferred embodiment of the present invention.
  • FIG. 1 is a diagram of a method for inserting an advertisement in a video software according to a first preferred embodiment of the present invention. The method is executed by a computer. As shown in FIG. 1, the method includes the following steps:
  • Step S101 detecting a play time of the video file.
  • Step S102 When the playing time reaches the set time, the advertisement video is inserted through the transparent enlarged layer.
  • the technical solution provided by the present invention inserts an advertisement through a transparent enlarged floating layer, so it has the advantage of not affecting the user to view the original video.
  • the foregoing method may further include:
  • the advertisement is closed when the user receives the transparent enlarged layer.
  • the foregoing method may further include:
  • FIG. 2 is a system for inserting advertisements in video software according to a second preferred embodiment of the present invention.
  • the system is as shown in FIG. 2, and includes:
  • the detecting unit 201 is configured to detect a playing time of the video file.
  • the inserting unit 202 is configured to insert an advertisement video through the transparent enlarged layer when the playing time reaches the set time.
  • the technical solution provided by the present invention inserts an advertisement through a transparent enlarged floating layer, so it has the advantage of not affecting the user to view the original video.
  • the above system may further include:
  • the closing unit 203 is configured to close the advertisement when the user clicks the transparent enlarged layer.
  • the closing unit 204 is further configured to close the transparent enlarged layer after the advertisement is played.
  • the program may be stored in a computer readable storage medium, and the storage medium may include: Flash drive, read-only memory (English: Read-Only Memory, referred to as: ROM), random accessor (English: Random Access Memory, referred to as: RAM), disk or CD.
  • ROM Read-Only Memory
  • RAM Random Access Memory

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

A method for inserting an advertisement into a video software, the method comprising the following steps: measuring a playback time of a video file (101); and inserting an advertisement video by means of a transparent zoom layer when the playback time reaches a pre-configured time (102). The present method has the advantage of good user experience.

Description

一种视频软件中广告插入的方法及系统  Method and system for inserting advertisement in video software 技术领域Technical field
本发明涉及图像领域，尤其涉及一种视频软件中广告插入的方法及系统。The present invention relates to the field of images, and in particular, to a method and system for inserting advertisements in video software.
背景技术Background technique
视频（Video）泛指将一系列静态影像以电信号的方式加以捕捉、纪录、处理、储存、传送与重现的各种技术。连续的图像变化每秒超过24帧（frame）画面以上时，根据视觉暂留原理，人眼无法辨别单幅的静态画面；看上去是平滑连续的视觉效果，这样连续的画面叫做视频。视频技术最早是为了电视系统而发展，但现在已经发展为各种不同的格式以利消费者将视频记录下来。网络技术的发达也促使视频的纪录片段以串流媒体的形式存在于因特网之上并可被电脑接收与播放。视频与电影属于不同的技术，后者是利用照相术将动态的影像捕捉为一系列的静态照片。Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals. When continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video. Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
现有的视频格式有H.264，MPEG-4、MPEG-6等多种格式，现有的视频软件的广告插入一般是通过另一个窗口插入广告，此方法使得用户无法对视频文件进行观看，影响用户的体验度。The existing video formats include H.264, MPEG-4, MPEG-6 and other formats. The advertisement insertion of the existing video software generally inserts an advertisement through another window, which makes the user unable to view the video file. Affect the user's experience.
技术问题technical problem
本申请提供一种视频软件中广告插入的方法。其解决现有技术的视频软件广告插入影响用户的体验度的缺点。The present application provides a method of ad insertion in video software. It solves the shortcomings of the prior art video software advertisement insertion affecting the user's experience.
技术解决方案Technical solution
一方面，提供一种视频软件中广告插入的方法，所述方法包括如下步骤：In one aspect, a method of ad insertion in video software is provided, the method comprising the steps of:
检测视频文件的播放时间；Detecting the playback time of the video file;
当播放时间到达设定时间时，通过透明放大图层插入广告视频。When the play time reaches the set time, the advertisement video is inserted through the transparent enlargement layer.
可选的，所述方法还包括：Optionally, the method further includes:
在接收到用户点击该透明放大图层时，关闭该广告。The advertisement is closed when the user receives the transparent enlarged layer.
可选的，所述方法还包括：Optionally, the method further includes:
广告播放完毕后收起透明放大图层。When the ad is finished playing, close the transparent magnified layer.
另一方面，提供一种视频软件中广告插入的系统，所述系统包括：In another aspect, a system for ad insertion in video software is provided, the system comprising:
检测单元，用于检测视频文件的播放时间；a detecting unit, configured to detect a playing time of the video file;
插入单元，用于当播放时间到达设定时间时，通过透明放大图层插入广告视频。The insertion unit is configured to insert an advertisement video through the transparent enlarged layer when the playing time reaches the set time.
可选的，所述系统还包括：Optionally, the system further includes:
关闭单元，用于在接收到用户点击该透明放大图层时，关闭该广告。The closing unit is configured to close the advertisement when the user clicks on the transparent enlarged layer.
可选的，所述关闭单元，还用于广告播放完毕后收起透明放大图层。Optionally, the closing unit is further configured to close the transparent enlarged layer after the advertisement is played.
有益效果Beneficial effect
本发明提供的技术方案通过透明放大图层插入广告，这样不影响用户观看视频文件，所以其具有提高用户体验度的优点。The technical solution provided by the present invention inserts an advertisement through a transparent enlarged layer, so that the user does not affect the user to view the video file, so it has the advantage of improving the user experience.
附图说明DRAWINGS
为了更清楚地说明本发明实施例的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly described below. It is obvious that the drawings in the following description are some embodiments of the present invention. Those skilled in the art can also obtain other drawings based on these drawings without paying any creative work.
图1为本发明第一较佳实施方式提供的一种视频软件中广告插入的方法的流程图；1 is a flowchart of a method for inserting advertisements in video software according to a first preferred embodiment of the present invention;
图2为本发明第二较佳实施方式提供的一种视频软件中广告插入系统的结构图。2 is a structural diagram of an advertisement insertion system in a video software according to a second preferred embodiment of the present invention.
本发明的实施方式Embodiments of the invention
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are a part of the embodiments of the present invention, but not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.
请参考图1，图1是本发明第一较佳实施方式提出的一种视频软件中广告插入的方法，该方法由计算机执行，如图1所示，该方法包括如下步骤：Please refer to FIG. 1. FIG. 1 is a diagram of a method for inserting an advertisement in a video software according to a first preferred embodiment of the present invention. The method is executed by a computer. As shown in FIG. 1, the method includes the following steps:
步骤S101、检测视频文件的播放时间；Step S101: detecting a play time of the video file.
步骤S102、当播放时间到达设定时间时，通过透明放大图层插入广告视频。Step S102: When the playing time reaches the set time, the advertisement video is inserted through the transparent enlarged layer.
本发明提供的技术方案通过透明的放大浮层插入广告，所以其具有不影响用户观看原视频的优点。The technical solution provided by the present invention inserts an advertisement through a transparent enlarged floating layer, so it has the advantage of not affecting the user to view the original video.
可选的，上述方法在步骤S102之后还可以包括：Optionally, after the step S102, the foregoing method may further include:
在接收到用户点击该透明放大图层时，关闭该广告。The advertisement is closed when the user receives the transparent enlarged layer.
可选的，上述方法在步骤S102之后还可以包括：Optionally, after the step S102, the foregoing method may further include:
广告播放完毕后收起透明放大图层。When the ad is finished playing, close the transparent magnified layer.
请参考图2，图2是本发明第二较佳实施方式提出的一种视频软件中广告插入的系统，该系统如图2所示，包括：Please refer to FIG. 2. FIG. 2 is a system for inserting advertisements in video software according to a second preferred embodiment of the present invention. The system is as shown in FIG. 2, and includes:
检测单元201，用于检测视频文件的播放时间；The detecting unit 201 is configured to detect a playing time of the video file.
插入单元202，用于当播放时间到达设定时间时，通过透明放大图层插入广告视频。The inserting unit 202 is configured to insert an advertisement video through the transparent enlarged layer when the playing time reaches the set time.
本发明提供的技术方案通过透明的放大浮层插入广告，所以其具有不影响用户观看原视频的优点。The technical solution provided by the present invention inserts an advertisement through a transparent enlarged floating layer, so it has the advantage of not affecting the user to view the original video.
可选的，上述系统还可以包括：Optionally, the above system may further include:
关闭单元203，用于在接收到用户点击该透明放大图层时，关闭该广告。The closing unit 203 is configured to close the advertisement when the user clicks the transparent enlarged layer.
可选的，上述关闭单元204，还用于广告播放完毕后收起透明放大图层。Optionally, the closing unit 204 is further configured to close the transparent enlarged layer after the advertisement is played.
需要说明的是，对于前述的各个方法实施例，为了简单描述，故将其都表述为一系列的动作组合，但是本领域技术人员应该知悉，本发明并不受所描述的动作顺序的限制，因为依据本发明，某一些步骤可以采用其他顺序或者同时进行。其次，本领域技术人员也应该知悉，说明书中所描述的实施例均属于优选实施例，所涉及的动作和模块并不一定是本发明所必须的。It should be noted that, for the foregoing various method embodiments, for the sake of simple description, they are all expressed as a series of action combinations, but those skilled in the art should understand that the present invention is not limited by the described action sequence. Because certain steps may be performed in other sequences or concurrently in accordance with the present invention. In addition, those skilled in the art should also understand that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present invention.
在上述实施例中，对各个实施例的描述都各有侧重，某个实施例中没有详细描述的部分，可以参见其他实施例的相关描述。In the above embodiments, the descriptions of the various embodiments are different, and the parts that are not described in detail in a certain embodiment can be referred to the related descriptions of other embodiments.
本领域普通技术人员可以理解上述实施例的各种方法中的全部或部分步骤是可以通过程序来指令相关的硬件来完成，该程序可以存储于一计算机可读存储介质中，存储介质可以包括：闪存盘、只读存储器（英文：Read-Only Memory ，简称：ROM）、随机存取器（英文：Random Access Memory，简称：RAM）、磁盘或光盘等。A person skilled in the art may understand that all or part of the various steps of the foregoing embodiments may be performed by a program to instruct related hardware. The program may be stored in a computer readable storage medium, and the storage medium may include: Flash drive, read-only memory (English: Read-Only Memory, referred to as: ROM), random accessor (English: Random Access Memory, referred to as: RAM), disk or CD.
以上对本发明实施例所提供的内容下载方法及相关设备、系统进行了详细介绍，本文中应用了具体个例对本发明的原理及实施方式进行了阐述，以上实施例的说明只是用于帮助理解本发明的方法及其核心思想；同时，对于本领域的一般技术人员，依据本发明的思想，在具体实施方式及应用范围上均会有改变之处，综上所述，本说明书内容不应理解为对本发明的限制。The content downloading method and the related device and system provided by the embodiments of the present invention are described in detail above. The principles and implementation manners of the present invention are described in the specific examples. The description of the above embodiments is only used to help understand the present invention. The method of the invention and its core idea; at the same time, for the person of ordinary skill in the art, according to the idea of the present invention, there are some changes in the specific embodiment and the scope of application. In summary, the content of the specification should not be understood. To limit the invention.

Claims (6)

  1. 一种视频软件中广告插入的方法，其特征在于，所述方法包括如下步骤： A method for inserting advertisements in video software, characterized in that the method comprises the following steps:
    检测视频文件的播放时间；Detecting the playback time of the video file;
    当播放时间到达设定时间时，通过透明放大图层插入广告视频。When the play time reaches the set time, the advertisement video is inserted through the transparent enlargement layer.
  2. 根据权利要求1所述的方法，其特征在于，所述方法还包括：The method of claim 1 further comprising:
    在接收到用户点击该透明放大图层时，关闭该广告。The advertisement is closed when the user receives the transparent enlarged layer.
  3. 根据权利要求1所述的方法，其特征在于，所述方法还包括：The method of claim 1 further comprising:
    广告播放完毕后收起透明放大图层。When the ad is finished playing, close the transparent magnified layer.
  4. 一种视频软件中广告插入的系统，其特征在于，所述系统包括：A system for ad insertion in video software, characterized in that the system comprises:
    检测单元，用于检测视频文件的播放时间；a detecting unit, configured to detect a playing time of the video file;
    插入单元，用于当播放时间到达设定时间时，通过透明放大图层插入广告视频。The insertion unit is configured to insert an advertisement video through the transparent enlarged layer when the playing time reaches the set time.
  5. 根据权利要求4所述的系统，其特征在于，所述系统还包括：The system of claim 4, wherein the system further comprises:
    关闭单元，用于在接收到用户点击该透明放大图层时，关闭该广告。The closing unit is configured to close the advertisement when the user clicks on the transparent enlarged layer.
  6. 根据权利要求5所述的系统，其特征在于，The system of claim 5 wherein:
    所述关闭单元，还用于广告播放完毕后收起透明放大图层。The closing unit is further configured to close the transparent enlarged layer after the advertisement is played.
PCT/CN2015/099033 2015-12-25 2015-12-25 Method and system for inserting advertisement in video software WO2017107210A1 (en)

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