WO2017073966A1 - Method for building and utilizing database of needs movement information and server therefor - Google Patents

Abstract

A method for building a database of needs movement information according to an embodiment of the present invention, which is performed by a server, comprises the steps of: (a) detecting the execution of a specific application installed in a user terminal; (b) collecting, at every predetermined time interval, movement information of the user terminal at a current time from the user terminal, and when a user inputs request information into the specific application, collecting the request information of the user; (c) when a user request end signal is received or the movement information of the user terminal is not received within a predetermined period of time from the user terminal, determining the corresponding time point as a user request end point; and (d) matching the request information and the movement information collected from after detecting the execution of the specific application to the user request end point, and storing the same as one piece of needs movement information, wherein the request information comprises a product or a service requested by the user.

Description

Needs mobile information database construction and utilization method and server for the same

The present invention relates to a method for constructing and using a needs movement information database and a server therefor. More specifically, the present invention analyzes a needs movement route of a user moving through a means of transportation or a walking means, and analyzes a database for this. The present invention relates to a method for constructing and using a needs movement information database for building and utilizing and a server therefor.

Consumers' needs and desires for any goods or services are very diverse, and they change from time to time according to trends, and often change depending on what environment or psychological state they are in during the day.

Trends and information on the needs of these consumers have been collected mainly through surveys. By hiring a part-time employee to conduct a survey through a questionnaire directly on the street or collecting opinions of Internet users through the Internet, consumer needs trends and predictions have been analyzed.

The needs of these collected and analyzed consumers can be used for a wide variety of useful purposes. For example, it may be used for the purpose of analyzing commercial rights before carrying out a project, or for the purpose of evaluating the current project. Korean Patent Application Publication No. 2003-0038178 (Invention name: Internet business method analysis method using a database, published date: 2003.05.16) forms a community that allows users to exchange product information and franchise start-up information. The technology for constructing an analysis DB and providing an internet commercial analysis method is disclosed.

However, the needs analysis collected through the survey or opinion gathering method of the individual has a problem that the reliability and efficiency of internal personnel utilization is significantly reduced. In addition, there is a technology that can identify where the user's current needs are distributed, such as LBS-based technology, but where the user has moved to which area with what needs in the past, or what needs from past to present The development of technology to perform information analysis on the current status or flow of needs as to whether they have been moved is still insufficient.

The present invention is to solve the above-mentioned problems of the prior art, and to build a database for collecting data on the flow of needs of users moving through a means of transportation or walking based on traffic information and information on the needs of the user It is also an object of the present invention to provide a method and server for providing reliable and useful commercial information or floating population information for specific needs by utilizing this database.

According to a first aspect of the present invention, there is provided a method of establishing a need movement information database performed by a server, the method comprising: (a) detecting execution of a specific application installed in a user terminal; (b) collecting movement information of the user terminal with respect to a current time from the user terminal at predetermined time intervals, and collecting request information of the user when input of user request information for the specific application occurs; (c) if the user request termination signal is received from the user terminal or the movement information of the user terminal is not received within a preset time, determining the user request end time; And (d) matching the request information and the movement information collected from the execution of the specific application to the end of the user request and storing the request information as one need movement information, wherein the request information is the user. Goods or services required by

According to a second aspect of the present invention, a method of using a needs movement information database storing a plurality of needs movement information, which is performed by a server, includes: (a) at least one of location, time, and user request information from a DB using a terminal; Receiving an information request query including; And (b) querying a plurality of need movement information stored in the server based on the information included in the information request query, and providing an answer corresponding to the information request query to the DB using terminal. Wherein the need movement information is matched and stored information of the movement information of any user who has moved for a specific time and the request information of the user, and the request information is a product or a service required by the user.

According to a third aspect of the present invention, a server for building a needs movement information database, the server comprising a memory for storing a program for performing the method of building a needs movement information database; And a processor that executes the program, wherein the processor detects execution of a specific application installed in the user terminal when the program is executed, and moves movement information of the user terminal with respect to a current time from the user terminal for a predetermined time. Collecting the request information of the user when input of the request information of the user for the specific application occurs, receiving the user request end signal from the user terminal, or collecting movement information of the user terminal within a preset time; If it is not received, it is determined as the end of the user request, and the request information and the movement information collected from the execution of the specific application to the end of the user request is matched and stored as one need movement information, the Required Information Goods or services required by the user.

According to a fourth aspect of the present invention, a server for utilizing a need movement information database may include: a memory in which a program for performing a need movement method database is stored; And a processor for executing the program, wherein the processor, when the program is executed, receives an information request query including at least one of a location, a time, and user request information from a DB using a terminal, and the information request query Inquiry of a plurality of needs movement information stored in the server based on the information contained in the information, provides an answer corresponding to the information request query to the DB using the terminal, the need movement information is any user who has moved for a specific time The moving information and the request information of the user are matched and stored information, and the request information is a product or service requested by the user.

The present invention collects traffic information and information on needs, and builds a database that stores information on the flow of needs, thereby providing various needs analysis information such as commercial information and analysis of floating population information for specific needs. have. In the existing LBS system, the floating population is treated as meaningless information if it does not exist within the current searchable area range. However, in the present invention, the need for moving information, which is a trace of the past, is under the same conditions (for example, weather conditions such as the same time zone). It is possible to use the need movement information as meaningful information by focusing on the fact that it is always repeated.

The above analysis information is about the information of users who are "going" or "going" to a specific area with specific needs, so it can be information about floating or potential customers who may change their destination in the current state of movement. have. Therefore, the owner of the store can be provided with great help in the operation strategy of the store, and those who want to start a new store can be provided with regional and needs analysis results in which the success of the establishment can be the key.

In addition, the analysis information as described above is not a result collected and collected artificially or subjectively, such as a survey, but because it collects the required information through a specific application, and collected the mobile information through the GPS function of the user terminal Very accurate analysis results can be presented.

In addition, it may be used for the purpose of market research in various fields depending on what the required information is collected.

In addition, since only the user's request information and mobile information is collected from the user terminal, and personal information such as user ID, social security number, address, etc. are not collected, the user's refusal to use the service due to the collection of personal information does not occur. It does not cause the problem of personal information leakage.

1 is a system configuration diagram according to an embodiment of the present invention.

2 is a structural diagram of a server according to an embodiment of the present invention.

3 is an exemplary diagram for illustrating need movement information according to an embodiment of the present invention.

4A and 4B are exemplary views for explaining an example of substituting and storing request information of a user included in need movement information according to an embodiment of the present invention.

FIG. 5 is an exemplary diagram for explaining an example of synthesizing and storing two need movement information into one according to an embodiment of the present invention.

FIG. 6 is a conceptual diagram illustrating a range of needs required when analyzing a need for a specific store for a method of using a needs movement information database according to an embodiment of the present invention.

7 is a flowchart illustrating a method and method for constructing a needs movement information database according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

In the present specification, the term 'unit' includes a unit realized by hardware, a unit realized by software, and a unit realized by both. In addition, one unit may be realized using two or more pieces of hardware, and two or more units may be realized by one piece of hardware. Meanwhile, '~' is not limited to software or hardware, and '~' may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors. Thus, as an example, '~' means components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, procedures, and the like. Subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functionality provided within the components and the 'parts' may be combined into a smaller number of components and the 'parts' or further separated into additional components and the 'parts'. In addition, the components and '~' may be implemented to play one or more CPUs in the device or secure multimedia card.

The "user terminal" referred to below may be implemented as a computer or a portable terminal that can access a server or another terminal through a network. Here, the computer includes, for example, a laptop, desktop, laptop, etc., which is equipped with a web browser, and the portable terminal is, for example, a wireless communication device that ensures portability and mobility. , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code CDMA Division type multiple access (WDM) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (WBRO) terminal, and the like can include all types of handheld based wireless communication devices. In addition, a "network" may be a wired or mobile radio communication network or satellite, such as a local area network (LAN), wide area network (WAN), or value added network (VAN). It can be implemented in all kinds of wireless networks such as communication networks.

Hereinafter, " needs movement information " means information indicating the flow of needs of the user. For example, if a user who moves to Seoul from Jongno in Seoul wants to eat ice cream, one user's needs for ice cream may have a flow from Jongno to Gangnam. The meaning of the need movement information will be described in detail later.

First, the structure of a system according to an embodiment of the present invention will be described in detail with reference to FIG. 1.

The system according to an embodiment of the present invention includes a user terminal 100, a weather information server 110, a server 200, and a DB using terminal 300.

The system according to an embodiment of the present invention operates in two main forms.

The first is a process in which the server 200 collects and processes the needs of the user and the movement information and the weather information of the user terminal 100 from the user terminal 100 and the weather information server 110 to collect DB information. . At this time, the server 200 collects collected needs, movement information, and weather information to generate and store need movement information. For example, if a user traveling from Jongno in Seoul to Gangnam during the daytime wants to eat ice cream, the need may be collected when the user inputs the need of "ice cream" into a smartphone fixed to his vehicle. The mobile information may be collected from the user terminal 100 at any time, and the weather information may be collected through a separate weather information server 110. In this case, the need movement information may include the content that any user who moves from Jongno to Gangnam during the day has the need of ice cream. On the other hand, the server 200 does not collect the user's personal information (ID, social security number, address, telephone number, etc.). This is because the information required by the server 200 does not need to reflect personal information in the need because the information is about the flow of needs.

Second, in order to provide DB information, the server 200 provides appropriate information in response to a query from the DB user terminal 300 of the DB user. For example, the server 200 queries the DB usage terminal 300, "How many people could come to the ice cream store located at the intersection of Gangnam Station in Seoul at a time between 12:00 PM and 1:00 PM?" Can be received. In this case, the server 200 sets a need range at a location near the intersection of Gangnam Station, searches the number of need move information that has passed the need range between 12 pm and 1 pm, and returns to the DB user terminal 300. Can provide response result.

In this way, when collecting and databaseing the data of needs movement information by combining traffic information and needs information of moving users, it is possible to grasp how the needs of users move and change as they move. It can provide information to help the operation of the store, and depending on what kind of user needs, can provide not only business information but also market research information in various sales fields.

Hereinafter, the configuration of the server 200 according to an embodiment of the present invention will be described in detail with reference to FIG. 2.

The server 200 may include a memory for storing a program (or application) for performing a need movement information database construction method and a utilization method, and a processor for executing a program stored in the memory. Here, the processor may perform various functions according to execution of a program stored in a memory, and detailed modules included in the processor may be represented by the DB information collecting unit 210 and the DB information utilizing unit 220 according to each function.

<DB Information Collection>

The DB information collector 210 includes a target information collector 211 and a needs movement information generator 212.

 The target information collecting unit 211 collects user request information and movement information of the user terminal 100 from the plurality of user terminals 100 (ie, targets).

In detail, the target information collecting unit 211 detects execution of a specific application installed in the user terminal 100. The specific application is an application serving as a seed for receiving user request information and movement information of the user terminal 100. Here, the user request information (ie, needs) is information indicating a product or service required by the user, and the user directly inputs the user terminal 100 or 110 (for example, touch input or button input). , Voice input, etc.). The movement information of the user terminal 100 is information including at least one of the position and the vector information of the user terminal 100. The vector information is information including the speed and the moving direction of the user terminal (100, 110). Movement information of the user terminals 100 and 110 may be obtained through a global positioning system (GPS) mounted in the user terminals 100 and 110, and received from the user terminals 100 and 110 at predetermined time intervals. Can be collected.

The specific application may be an application that provides a service that connects a store that receives a user's request information and supplies a product or service corresponding to the request information. However, the present invention is not limited thereto, and any application that receives user request information and extracts mobile information of the user terminal 100 may correspond to any application.

The specific application may periodically transmit a live signal to the server 200 as soon as it is executed in the user terminal 100. The server 200 may detect whether a specific application is executed in the user terminal 100 by receiving the live signal.

Subsequently, the target information collecting unit 211 collects movement information of the user terminal 100 at a predetermined time interval from a specific application of the user terminal 100 at a predetermined time interval, and input of user's request information for a specific application occurs. If so, the user's request information is collected.

The request information of the user may be, for example, a product such as ice cream or pork belly, or a service item such as a massage or a movie theater.

Here, the movement information of the user terminal 100 may be obtained from the user terminal 100 side. In detail, the location of the user terminal 100 may be obtained through GPS information. Vector information (ie, speed and direction of movement) of the user terminal 100 may be obtained through calculation based on GPS information. Here, the concept of speed defined in one embodiment of the present invention will be described in detail with reference to FIG. 3. In FIG. 3, when a location where execution of a specific application is detected is P0, it is assumed that P0 is an "origin". In this case, the speed may be defined as a value obtained by dividing the linear distance between the origin and the current position by dividing the time that has passed from the origin's time to the present. In other words, the speed at the point P3 is the value obtained by dividing the time required to move the linear distance between P0 and P3 from P0 to P3. In other words, it can be referred to as the absolute value of the velocity vector v between the origin and the current position. The speed calculated by this process may not be the same value as the instantaneous speed at the moment of the user terminal 100, but the need movement information is important data of how the overall flow is composed rather than specific information at any moment. Therefore, it is not necessary to calculate the exact same value as the instantaneous speed. Meanwhile, the moving direction may be defined as an angle difference between the direction connecting the origin point and the current position and the magnetic north direction. For example, when the magnetic north direction is defined as 0 °, the moving direction defined at the point P3 may be referred to as an angle moved from the magnetic north direction in a direction connecting the points P0 and P3.

In addition, the moving direction and the speed may be calculated by referring to the information about the origin held in the user terminal 100. Whenever the moving direction and the speed are calculated by the user terminal 100 in order to continuously receive and calculate the information of the origin stored in the server 200, the calculation speed is slowed down. The calculation may be performed in a manner that is stored in advance in (100) and continuously referenced in the subsequent movement direction and speed calculation.

Meanwhile, the target information collecting unit 211 may additionally collect weather information from the weather information server 110. The weather information may include at least one of temperature, humidity, wind speed, precipitation, snow cover, and sun altitude. The weather information is additionally collected information, which is collected under the assumption that the flow of the user's needs may change depending on the weather conditions.

The need movement information generation unit 212 determines the end point of the user request, generates and stores one need movement information by matching the collected request information, movement information, and weather information until the end of the user request.

The need movement information generation unit 212 may determine a user request termination time when the user request termination signal is received or when the movement information is not received from the user terminal 100 within a preset time. The user request end signal may be a message regarding store selection received from a particular application.

For example, if a user enters the required information into a specific application and receives the store recommendation information and reserves the recommended store, the user is determined to reach the store. When a message about the received message to the server 200 can be regarded as a user request termination signal. This is because, unless the user cancels the reservation confirmation, the user may visit the store. In this case, the final destination of the user terminal 100 stored in the server 200 may be the location of the store selected by the user, not the location of the time when the user request end signal is received.

In addition, when the user does not confirm the store reservation through the specific application, the specific application is terminated, the battery of the user terminal 100 is exhausted, or the user terminal 100 is located in an area where the network condition is poor, such as a mountainous region. If the live signal received from the specific application or the movement information (ie, GPS information) of the user terminal 100 is not received for more than a predetermined time (for example, 5 minutes), the specific application is terminated. Can be regarded as. In this case, the final destination of the user terminal 100 stored in the server 200 may be the location of the last received user terminal 100.

The need movement information generation unit 212 may generate the need movement information by matching and storing the request information, the movement information, and the weather information collected until the end of the user request at each time point. For example, the movement route and information at each point shown in FIG. 3 may be need movement information.

On the other hand, the user's request information is not necessarily input at the same time as the user starts moving, it may be changed in the middle of the user moving. For example, after running a specific application, you can drive the car and enter the request information when you think of food you want to eat while passing by the rest area, or you can change the food you want to eat while driving. You can also type differently. In this case, the criteria for determining required information stored in the need movement information will be described below.

FIG. 4A assumes a case in which a user executes a specific application at a point P0 after entering a move and inputs request information only at a point P4. At this time, only movement information of the user terminal 100 is collected at points P0, P1, P2, and P3, and the request information is stored in a NULL state. In this case, the server 200 may insert the request information value for the time period from the point P0 to the point P3 as the request information input at P4. In other words, if the user inputs the request information of "chicken" in P4, it is interpreted as having a need for "chicken" from the beginning.

Subsequently, FIG. 4B illustrates a case in which the user executes a specific application at the P1 point after inputting the move, inputs the request information "chicken" at the P2 point, and changes the input information to the request information "Cold noodles" at the P4 point. It is assumed. At this time, at the points P2 and P3, the request information "chicken" is matched and stored together with the movement information of the user terminal 100. In this case, the server 200 may change and store the request information value for the time period from P1 to P3 as the request information input in P4. Because it is difficult to solve the requirement of "chicken" immediately after the point P3 and request "cold noodles" again, and the user's last need is "cold noodles", it is difficult to interpret that the user has finally consumed "cold noodles". This is more reasonable than interpreting that the chicken was consumed.

Here, in the case of FIGS. 4A and 4B, when the user's request information is inserted and changed and stored, when the target information collecting unit 211 collects movement information and weather information of each point, whether the request information is present or not exists It can be performed immediately by determining whether it is different from the previously requested information. Alternatively, the insertion and change storage of the request information of the user may be performed when all of the request information, the movement information, and the weather information are collected, and finally, the need movement information generation unit 212 determines the need movement information.

The need movement information generation unit 212 may classify and store the need movement information based on the user's login information. When there are a large number of users who use a particular application simultaneously, it is important to separate the traffic of each user. Since the login information for a specific application is unique to each user, the needs of each user can be moved based on the login information. Information can be stored separately. However, when a user executes a specific application without logging in to a specific application and uses the corresponding service, the user's need movement information may be classified and stored based on the universally unique identifier (UUID), which is a terminal unique information of the smartphone. have. The UUID is a unique value of the smartphone, and in most cases, the UUID of each user does not overlap. Therefore, it is possible to distinguish each need movement information based on the login information first, and to distinguish each need movement information based on the UUID.

However, even if multiple need movement events of the same user having the same login information or the same terminal specific information are detected, if there is a large difference in time interval from the previous need movement event, it should be regarded as another need movement event. For example, the needs of users when they go to work in the morning and when they leave work in the evening cause different economic activities. Therefore, when the time interval from the end of the user's request until the execution of a specific application is detected again is greater than a preset time (for example, 30 minutes), the server 200 stores it as separate need movement information. .

On the contrary, if the time interval from the end of the user's request until the execution of the specific application is re-detected is less than or equal to a preset time, the server 200 synthesizes the previous need movement information and the current need movement information into one need. Can be saved as movement information. Referring to FIG. 5, for example, when a user executes a specific application from a P1 point and moves through a vehicle, a GPS signal is not received by the server 200 while passing through a mountain area, and thus a specific application is terminated at the P3 point. If it is considered that the vehicle starts to be driven again at P5 and re-executed a specific application at P6, it connects P3 which is the end of the previous need-movement information with P6 which is the start of the current need-movement information. It can be synthesized and stored as need movement information.

In the case of the existing location-based service (LBS) service, since the current location is important, it does not represent any technical matters such as linking the past location information with the current location information, but in the case of one embodiment of the present invention, Since it is essential to understand the flow of user needs, it can be regarded as one need flow by connecting location information of the past and present as above.

<Use of DB Information>

The DB information utilization unit 220 includes an information request query receiver 221 and a query response unit 222.

The information request query receiving unit 221 receives an information request query including at least one of a location, time, user request information, and weather information from the DB using terminal 300. The subject to use the DB information through the DB using the terminal 300 as a subject that needs the need to move information, for example, may be a variety of companies and institutions that want to grasp the needs movement status of the owner, the consumer of the store. In the case of the owner of a store, an information request query may be sent to check the movement status of users having a demand for goods or services sold by the store operated by the store. In the case of managers of corporations and institutions, information request queries are conducted to determine what patterns of needs movements exist in which regions, in what weather conditions, and at what date or time. Can transmit

The information request query may include querying the number of floating populations within a certain radius distance based on the location of a particular store, or querying the number of people with specific request information that could have come to a specific location for a certain time. have. For example, a request for information sent by the owner of a store may ask, "How many people with the pork belly needs to sell in my store out of the floating population that passed near my store during the opening hours of my store in Itaewon." It can be something like "How did the needs of the floating population that passed through Itaewon's shops from morning to night change?"

Meanwhile, the query response unit 222 inquires a plurality of needs movement information stored in the server 200 based on the information included in the information request query, and provides an answer corresponding to the information request query to the DB using terminal 300. do. When the query response unit 222 includes a query for the number of people who have a specific request information (that is, a need for a store's goods or services) that the information request query can come to the store for a specific time, The speeds of several users are set, and a need range is set near the store for each user speed. Subsequently, the query response unit 222 counts the number of need movement information overlapping with the need range for each need range, and at least some of the need movement information having a speed corresponding to the user's speed set for each need range is determined. The number of need-movement information overlapping with the need range is counted. In addition, the query response unit 222 adds the counted number for each need range and provides the total sum result as an answer.

Referring to FIG. 6, the query response unit 222 first defines a fan-shaped need range as illustrated in FIG. 6 for several speeds. The need range is formed to extend from the location of the store to d1 spaced apart from the location of the store to a distance spaced by d2 in the forward direction of the store so as to have an angle of θ. In this case, the values of d1, d2, and θ may be defined as follows.

In the above equation, v means the speed of the user terminal 100 and is defined in units of km / h. And t1 is predefined to be smaller than t2. Also, in Equation 2, a may be a value that can be arbitrarily set by a server operator or a user. The above three items are set differently based on 4 km / h, because the user should be set differently for a case where the user moves in a vehicle (for example, a vehicle) and when walking or running on foot without a vehicle. On the other hand, the speed that is a classification criteria for determining the need range may be set to other speeds as well as 4km / h.

As described above, when the speed is the dependent variable when determining the need range, the higher the user's speed set for the need range, the smaller the angle of the sector shape, and the longer the sector length (that is, the length of the sector divided into two angles). Can be.

Therefore, the query response unit 222 sets a plurality of speeds in advance, and sets a need range having a different size for each speed. Subsequently, after calculating the number of need movement information overlapping at least a part of each need range, the calculated values may be added together and provided as a result value to the DB using terminal 300.

Here, suppose a particular store is located in Myeong-dong, Seoul, and a user named A is 5 km north of this store yesterday afternoon. The existing LBS service does not handle the traffic information of user A, which has already become the past, not the current location information of user A. In this case, it is not considered the core of the O2O business that can connect the store and the user because the distance between the store and the A user is long in this case. However, assuming that the store's main menu was jokbal, user A's need is also hogbal, and user A was traveling 60km per hour in the direction of Myeong-dong from north of Seoul, user A could visit this store within five minutes. Can be derived. That is, if the store owner could communicate with the user A through a specific application, such as providing a higher discount rate or appropriate information, the store owner could derive the user A as a visitor. .

If an existing offline store's sales method was waiting for a customer passing in front of the store as if it were fishing in a fixed position, the use of the above DB information could be a new means of attracting more potential customers to the store. . It can also be a more efficient way to sell your business than attracting potential customers at huge costs.

Store owners can use this DB information to determine when to open a store, when to close a store, and to determine which menu is best to use as an incentive. It can also be a criterion for judging whether or not to expand or reduce a store, or for those preparing for self-employment, whether they can do business in this area or, if so, what criteria they can do for self-employment. It can be used as.

On the other hand, it can also provide more macro database utilization to the person in charge of the company or organization. For example, when a person in charge of an enterprise or an organization transmits an information request query including only a minimum condition, the query response unit 222 may provide a result value in a report form.

For example, if the information request query contains only the required information, by weather conditions (temperature, humidity, wind speed, rainfall, snowfall, sun altitude, etc.), by time of day (weekdays / weekends / holidays or morning, lunch, dinner) Etc.) can provide a report on the frequency, rate, and distribution of need movement information that includes the required information.

In addition, when the information request query includes only the request information, it may provide information on the movement status of which region from which region the user with the request information moves over time. For example, when an information request query including a request information of alcohol is received, a person who wants to drink alcohol may provide a result value of staying in Sinchon at 7 pm and moving to Hongik University entrance at 9 pm. Alternatively, the results can be provided for the region, time of day, or weather conditions in which the need for alcohol occurs most frequently.

In addition, when the information request query includes only information on a specific location, it may provide information on how the request information has changed over time. For example, in a specific traditional market area, you can provide a result of how the needs of people passing through the traditional market have changed before and after the redevelopment project occurs.

As another example, depending on the information contained in the information request query, it may provide a result on the status of real-estate requirements for people who have traveled near a particular residential area in recent weeks. It can also provide a result of whether it is a road for traffic or where people gather for consumption, and consumers gathered in a certain area are mainly people from which area, and after resolving necessary information in a certain area, It may also have the requested information and provide a return value for leaving.

Existing commercial analysis and floating population analysis are limited to specific regions. In addition, there was a problem of relying on the experience and qualitative analysis of the region through surveys, rather than objective data. However, since the need movement information stored in the server 200 is naturally generated and stored when a user actually needs something, it can provide a very accurate result value for business analysis and flow population analysis for a specific need. . In addition, this result may provide a solution to the increase in sales of the store.

Hereinafter, referring to FIG. 7, a need moving method database construction method and a utilization method according to an embodiment of the present invention will be described in detail.

The need moving information database construction method and use method are performed by the server 200 described above, and include all the method features performed by the server 200, even if omitted below.

First, the server 200 collects movement information and request information of a plurality of user terminals 100 from each user terminal 100, and collects weather information from the weather information server 110 (S110). At this time, the movement information is periodically collected from the user terminal 100, and the movement information, the request information, and the weather information at the position are matched and stored for each position where the user terminal 100 moves.

The server 200 generates and stores need movement information for each user terminal 100 based on the collected information (S120). Needed movement information may be a set of matched and stored movement information, request information, and weather information for each location where the user terminal 100 moves. That is, the need movement information may be information indicating in which direction the user's request information has moved over time, and where the user started from where it finished. Complete the DB information collection through the above process.

 Thereafter, the server 200 may receive the information request query from the DB user through the DB using the terminal 300 (S130).

The server 200 may generate a result value corresponding to the information request query based on the stored need movement information and provide the result value to the DB using terminal 300 (S140). For example, if the information request query includes a question about the need for change in a specific area, set the range of the specific area, detect all the movements of the need for information passing through the area, and change the time zone or weather environment. For each result, a report on how the needs of the user are changing may be generated and provided to the DB using terminal 300.

One embodiment of the present invention can also be implemented in the form of a recording medium containing instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

Although the methods and systems of the present invention have been described in connection with specific embodiments, some or all of their components or operations may be implemented using a computer system having a general purpose hardware architecture.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims (20)

1. In the method of building a need movement information database performed by a server,

   (a) detecting execution of a specific application installed in a user terminal;

   (b) collecting movement information of the user terminal with respect to a current time from the user terminal at predetermined time intervals, and collecting request information of the user when input of user request information for the specific application occurs;

   (c) if the user request termination signal is received from the user terminal or the movement information of the user terminal is not received within a preset time, determining the user request end time; And

   (d) matching the request information and the movement information collected from the execution of the specific application until the end of the user request, and storing the request information as one need movement information,

   And said request information is a product or service requested by said user.
2. The method of claim 1,

   Movement information of the user terminal,

   At least one of the location and vector information of the user terminal,

   The vector information includes the speed and the direction of movement of the user terminal, the need movement information database construction method.
3. The method of claim 2,

   The speed is

   When the location of the user terminal received when the execution of the specific application is detected as the origin, the distance between the origin and the current location divided by the time elapsed from the origin time to the present,

   The moving direction is,

   And an angle difference between a direction connecting the origin and the current position and a magnetic north direction.
4. The method of claim 1,

   The need movement information database construction method,

   (e) in step (b) or step (d),

   After detecting the execution of the specific application and before collecting the user's request information for the first time, if there is a time period without the stored request information corresponding to the movement information, the first collected request information in the time period correspondingly stored ,

   After detecting the execution of the specific application, if different request information is input at least two times until the end of the user request, changing and storing the collected request information as the final request information until the final request information is received. A need moving information database construction method comprising.
5. The method of claim 1,

   In step (b),

   And collecting weather information including at least one of temperature, humidity, wind speed, precipitation, snow cover, and altitude of the sun from another server.
6. The method of claim 5,

   In step (d),

   And matching the weather information, the request information, and the movement information and storing them as one need movement information.
7. The method of claim 1,

   The user request end signal is,

   It is a message relating to a store reservation received from the specific application of the user terminal, a need movement information database construction method.
8. The method of claim 1,

   In step (d),

   And classifying and storing the need movement information based on any one of login information of the user for the specific application and terminal specific information of the user terminal.
9. The method of claim 8,

   In step (d),

   For a user terminal having the same login information or the same terminal specific information, if the time interval from the end of the user request until the time when the execution of the specific application is re-detected is less than or equal to a preset time, the previous need movement information and the current And synthesizing the need movement information and storing the need movement information as one need movement information.
10. The method of claim 9,

    In step (d),

    And connecting the end point of the previous need movement information and the start point of the current need movement information and storing them as one need movement information.
11. The method of claim 1,

    In step (d),

    And collecting a plurality of request information until the user request end time.
12. In the method of using a need movement information database, which stores a plurality of need movement information performed by a server,

    (a) receiving an information request query including at least one of location, time, and user's request information from a DB using a terminal; And

    (b) querying a plurality of need movement information stored in the server based on the information included in the information request query, and providing an answer corresponding to the information request query to the DB using terminal; Including;

    The need movement information is information stored by matching the movement information of any user who has moved for a specific time and the request information of the user, and the request information is a product or service required by the user.
13. The method of claim 12,

    Movement information of the user,

    At least one of the location and vector information of the terminal of the user,

    The vector information includes the speed and the direction of movement of the terminal of the user, need moving information database utilization method.
14. The method of claim 12,

    The need move information,

    In the step of constructing the need movement information database, weather information including at least one of temperature, humidity, wind speed, precipitation, snow amount, and sun altitude is matched and stored information together with the request information and movement information,

    The information request query,

    Using the need information database, including the weather information.
15. The method of claim 12,

    In step (b),

    When the information request query includes a query for the number of people who have a specific request information that can come to a specific location for a certain time,

    Needs for setting a speed of a plurality of users, a need range is set around the specific position for each user's speed, and at least a portion of the need movement information having a speed corresponding to the set user's speed overlaps the need range. Counting the number of movement information for each need range, and providing the total counted number as an answer, Needs movement information database utilization method.
16. The method of claim 15,

    And the need range is a range defined by a fan shape.
17. The method of claim 16,

    The need range of the fan-shaped,

    The higher the user's speed set for the need range, the smaller the angle of the sector, and the longer the sector length in the direction of dividing the sector of the sector is formed.
18. The method of claim 12,

    In step (b),

    When the information request query includes a query for the number of people who have a specific request information that could come to a specific location within a certain time,

    A different need range is established for each user's speed in the vicinity of the specific location, the need movement information having a speed corresponding to the established user's speed is searched, and at least a part of the searched need movement information paths is connected to the need range. And providing an answer based on overlapping need movement information.
19. In the server for the needs movement information database, the server,

    A memory in which a program for executing a need movement information database construction method is stored; And

    A processor for executing the program;

    The processor, when the program is executed,

    Detect the execution of a specific application installed on the user terminal,

    Collecting movement information of the user terminal with respect to a current time from the user terminal at a predetermined time interval, and collecting request information of the user when input of user request information for the specific application occurs;

    When receiving the user request end signal from the user terminal or the movement information of the user terminal is not received within a predetermined time, it is determined as the end of the user request,

    After the execution of the specific application is detected until the end of the user request is matched with the request information and the movement information is stored and stored as one need movement information,

    And the request information is a product or service requested by the user.
20. In the server for utilizing the need information database, the server,

    A memory in which a program for executing a need movement information database is stored; And

    A processor for executing the program;

    The processor, when the program is executed,

    Receiving an information request query including at least one of location, time, and user's request information from a DB using a terminal;

    Inquiry of a plurality of needs movement information stored in the server based on the information contained in the information request query, and provides an answer corresponding to the information request query to the DB using the terminal,

    The need movement information is information stored by matching the movement information of any user who has moved for a specific time and the request information of the user, and the request information is a product or service required by the user. server.

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