WO2017064805A1 - Information processing device, information processing method, program, and storage medium - Google Patents

Abstract

The present invention prompts an accessing user to view new contents, and thus achieves an increase in movement from one content, such as an article, to another. Accordingly, an information processing device is provided with: a viewing history determination unit 33 that, in response to an access request from an external terminal to a web page in which a plurality of tabs is prepared and which is capable of presenting a content corresponding to a tab selected through an operation, determines whether an accessing user who uses the external terminal has viewed the web page in the past; a decision unit 34 that decides a tab on the basis of a specific tab decision rule in the case where the viewing history determination unit 33 determines that the accessing user has not viewed the web page, or a tab on the basis of one tab decision rule selected from at least two tab decision rules in the case where the viewing history determination unit 33 determines that the accessing user has viewed the web page; and a presentation control unit 35 that performs processing for causing the external terminal to present the web page for presenting the content corresponding to the tab decided by the decision unit 34.

Description

Information processing apparatus, information processing method, program, and storage medium

The present invention relates to an information processing apparatus, an information processing method, a program, and a storage medium, and more particularly, to a process for presenting a web page that can display various types of content with a plurality of tabs.

JP 2013-161379 A

Patent Document 1 discloses a technique in which tabs and article groups are associated with each other and a group of articles grouped by a plurality of tabs is switched and presented according to an operation.
For example, on Internet websites, tabs are listed in the order of “general”, “politics”, “economy”, “sports”, “entertainment”, etc. according to the category of the article, and the user can select the desired category. You can view the articles associated with the tab.

By the way, in such Internet websites and the like, tabs presented on a web page when accessed by a user are generally fixed and presented to tabs determined in advance by an administrator. This is useful for the user who accesses the web page for the first time because the outline of the web page is easy to understand.
However, presenting a fixed web page each time to a user who has accessed multiple times lacks the motivation to let the user select other tabs and is tied to tabs that are not presented on the web page There was a possibility that the posted articles were buried without being viewed by the user.

The information processing apparatus according to the present invention uses a plurality of tabs, and uses the external terminal in response to an access request from the external terminal to a web page that can present content according to the tab selected by the operation. A browsing history determination unit that determines whether or not the accessing user has browsed the web page in the past, and the browsing history determination unit is specified when it is determined that the access user has not browsed the web page A determination unit that determines a tab based on one tab determination rule selected from at least two or more tab determination rules when it is determined that the tab has been browsed based on the tab determination rule of A presentation control unit that executes a process of causing the external terminal to present a web page that presents content according to the tab determined by the determination unit.
According to such an information processing apparatus, a tab is selected based on a tab determination rule selected from a plurality of tab determination rules by an access user who has browsed the second time or later. And the web page which presents the content group linked | related with the tab different from the time when the said access user browsed a web page for the first time can be browsed.

According to the information processing apparatus described above, the information processing apparatus includes a switching frequency determination unit that determines whether the access user tab switching frequency is high, and the determination unit performs the browsing when the access user has browsed the web page. When the history determination unit determines, it may be possible to select a tab determination rule according to the determination result of the switching frequency determination unit.
Thereby, when the tab switching frequency of the access user is high, it can be estimated that the access user originally has high migratory property. Therefore, in the case of the user, a tab determination rule is selected for the purpose of improving convenience rather than improving migratory performance. Further, when the tab switching frequency of the user is low, it can be estimated that the user has low mobility. Therefore, in the case of the user, a tab determination rule for the purpose of improving the migratory property is selected.

According to the information processing apparatus described above, when the switching frequency determination unit determines that the tab switching frequency is high, the determination unit may select a tab determination rule that uses initial tab information.
Thereby, for example, a group of article titles associated with a tab selected in advance by a web page administrator or the like is presented to an external terminal to an access user who can be estimated to have high excursion from the beginning and has a high tab switching frequency.

According to the information processing apparatus described above, when the switching frequency determination unit determines that the tab switching frequency is high, the determination unit may select a tab determination rule using the immediately preceding selection tab information.
Thus, for example, when an access user accesses a web page before a predetermined time elapses after switching a tab, the article title group linked to the tab selected last by the access user is displayed on the external terminal. Presented to.

According to the information processing apparatus described above, when the switching frequency determination unit determines that the tab switching frequency is low, the determination unit may select a tab determination rule that randomly determines a tab.
Thereby, when the access user switching frequency is low, a tab is randomly determined, and an article title group linked to the tab is presented to the external terminal.

According to the information processing apparatus described above, a preference tab determination unit that determines a tab that the access user is interested in or a tab that is not interested from the article browsing history information of the access user,
The determination unit may select a tab determination rule using the determination result of the preference tab determination unit when the browsing history determination unit determines that the access user has browsed the web page. It is done.
Accordingly, a group of article titles associated with a tab that the access user is interested in or a tab that the user does not have is presented on the external terminal.

According to the information processing apparatus described above, a switching frequency determination unit that determines the level of tab switching frequency of the access user, and a tab that the access user is interested in or a tab that is not interested from the access user's article browsing history information And when the browsing history determination unit determines that the access user has browsed the web page, the switching frequency determination unit determines that the tab switching frequency is high. In the case, the determination unit selects a tab determination rule using a determination result for the tab that the access user of the preference tab determination unit is interested in, and the switching frequency determination unit determines that the tab switching frequency is low The determination unit selects a tab determination rule using a determination result for a tab that the access user of the preference tab determination unit is not interested in. It is conceivable.
Thereby, when the tab switching frequency of the access user is high, it can be estimated that the access user originally has high migratory property. Therefore, in the case of the access user, the preference tab determination rule is selected for the purpose of improving convenience rather than improving the migratory property. Moreover, when the tab switching frequency of the access user is low, it can be estimated that the access user has low mobility. Therefore, in the case of the access user, a non-preference tab determination rule for the purpose of improving the migratory property is selected.

The information processing method according to the present invention uses a plurality of tabs, and uses the external terminal in response to an access request from the external terminal to a web page that can present content according to the tab selected by the operation. Determining whether the accessing user has browsed the web page in the past, and based on the determination, if it is determined that the accessing user has not browsed the web page, based on a specific tab determination rule Determining a tab and determining that the user has viewed the tab based on at least one tab determination rule selected from at least two tab determination rules, and content corresponding to the determined tab The information processing apparatus executes a step of executing a process of causing the external terminal to present a web page for presenting the message.
Accordingly, the tab is selected based on the tab determination rule selected from the plurality of tab determination rules for the access user who has browsed the second time or later. And the web page which presents the content group linked | related with the tab different from the time when the said access user browsed a web page for the first time can be browsed.
A program according to the present invention is a program that causes an information processing apparatus to execute processing as each step of the information processing method.
A storage medium according to the present invention is a storage medium storing the above program. The above information processing apparatus is realized by these programs and storage media.

According to the present invention, while ensuring convenience for a user who accesses the web page for the first time, the user who has accessed the web page a plurality of times can present various tabs for each access to the web page. Browsing of new content can be promoted, and as a result, it is possible to improve the excursion of content such as articles.

It is explanatory drawing about the structural example of the network system of embodiment. It is explanatory drawing about the hardware constitutions of embodiment. It is explanatory drawing about the web server of embodiment. It is explanatory drawing of a part of information memorize | stored in the content database of embodiment. It is explanatory drawing of a part of information memorize | stored in the browsing history database of embodiment. It is explanatory drawing of the presentation screen shown on the user terminal of embodiment. It is explanatory drawing which shows an example of the flow of the process of embodiment. It is a flowchart which shows an example of the presentation tab determination rule of embodiment. It is a flowchart which shows the 1st example of the process which the web server of embodiment performs. It is a flowchart which shows the 2nd example of the process which the web server of embodiment performs. It is a flowchart which shows the 3rd example of the process which the web server of embodiment performs. It is a flowchart which shows the 4th example of the process which the web server of embodiment performs. It is a flowchart which shows an example of the batch process of embodiment. It is a flowchart which shows an example of the preference tab determination information storage process of embodiment. It is a flowchart which shows an example of the non-preference tab determination information storage process of embodiment. It is a flowchart which shows an example of the switching frequency determination information storage process of embodiment.

Hereinafter, embodiments will be described in the following order.
<1. Overall configuration>
<2. Server functional configuration and database>
[2-1. Server functional configuration]
[2-2. Database]
<3. Processing related to tab presentation>
<4. Information storage processing>
[4-1. Batch processing]
[4-2. Preference tab determination information storage process]
[4-3. Non-preference tab determination information storage process]
[4-4. Switching frequency determination information storage process]
<5. Summary>
<6. Program and Storage Medium>

In the embodiment, a web server that provides an article providing system will be cited as an example of the information processing apparatus described in the claims of the present invention. The web server is realized by one or a plurality of information processing apparatuses. Therefore, the information processing apparatus according to the claims of the present invention is realized by one information processing apparatus or a plurality of information processing apparatuses in cooperation.

Further, main terms used in the embodiments have the following meanings.
User: A user who browses a web page using the article providing system. In particular, an access user refers to a user who accesses and browses a website using a terminal device.
-Article: Here, text, charts, images, audio, etc. for presenting news.
-Article group: A collection of articles of the same genre.
-Article title: A headline that summarizes the contents of an article and is linked to the article. For example, the article title “World Cup participation decision” is linked to an article such as “The participation in the World Cup in soccer has been decided”.
Tab: A general term for articles of the same genre, for example, those classified into items such as “general”, “politics”, “economy”, “sports”, “entertainment” according to the genre of the articles . Each tab of the article group and the article title of each article are linked to the tab.
Article title group: A collection of article titles linked to the tabs described above. For example, the article title “Professional baseball opening”, “World Cup participation decision”, “A player retirement”, and the like are associated with the tab “Sports”.

<1. Overall configuration>
FIG. 1 shows a configuration example of a network system according to the embodiment. In this example, the network system functions as a browsing system for articles linked to tabs on a website. The web server in FIG. 1 corresponds to an embodiment of the information processing apparatus according to the claims of the present invention.

As shown in FIG. 1, in the network system according to the present embodiment, a plurality of user terminals 2, 2, 2... And a web server 3 are connected via a network 1 so that they can communicate with each other. The web server 3 can access the database 4.
Hereinafter, “database” is referred to as “DB”.

Various examples of the configuration of the network 1 are assumed. For example, the Internet, intranet, extranet, LAN (Local Area Network), CATV (Community Antenna TeleVision) communication network, virtual private network, telephone line network, mobile communication network, satellite communication network, etc. are assumed. The
Various examples of transmission media constituting all or part of the network 1 are also envisaged. For example, IEEE (Institute of Electrical and Electronics Engineers) 1394, US (Universal Serial Bus), power line carrier, telephone line, etc., infrared, IrDA (Infrared Data Association), Bluetooth (registered trademark), 802.11 wireless It can also be used by radio such as a mobile phone network, a satellite line, and a digital terrestrial network.

The user terminal 2 is an information processing apparatus operated by an access user who browses articles using a website. The user terminal 2 is, for example, a PC (Personal Computer) having a communication function, a feature phone, a PDA (Personal Digital Assistant), or a smart device such as a smartphone or a tablet terminal.

The web server 3 is an article providing server that functions as a website that presents articles to access users, for example.
The web server 3 executes processing based on the processing request received from the user terminal 2. For example, it provides content such as the presentation of a group of article titles associated with a tab, and manages access users.

In the case of the present embodiment, for example, an HTTP (Hypertext Transfer Protocol) daemon is activated in the web server 3. In addition, a browser is activated on the user terminal 2, and a processing request (HTTP request) is transmitted from the user terminal 2 to the web server 3 via the browser. From the web server 3, a processing result (HTTP response) corresponding to the above processing request is transmitted to the user terminal 2. For example, page data described in a web page description language is transmitted to the user terminal 2. Based on this page data, a web page (screen) based on the processing result is presented to the presentation control unit of the user terminal 2.
The web server 3 provides a web page to the user terminal 2 through such an operation, and performs processing in response to a request from the user terminal 2.

DB 4 comprehensively shows a DB in which information necessary for the web server 3 to provide an article linked to a tab is stored. For example, a user DB 41 storing data related to an access user who uses the website as the DB 4, a content DB 42 storing information such as tabs presented on the website and articles linked to the tabs, and browsing of access user articles A browsing history DB 43 in which history information is stored, a web page DB 44 in which various web page information to be presented to the user terminal 2 are stored, and the like are formed. Of course, there are various DBs necessary for functioning as an Internet website.

Subsequently, FIG. 2 shows a hardware configuration of the information processing apparatus that constitutes the user terminal 2 and the web server 3 shown in FIG. Each device shown as the user terminal 2 and the web server 3 can be realized as a computer device as shown in FIG. 2 capable of information processing and information communication.

In FIG. 2, a CPU (Central Processing Unit) 101 of a computer apparatus performs various processes according to a program stored in a ROM (Read Only Memory) 102 or a program loaded from a storage unit 108 to a RAM (Random Access Memory) 103. Execute the process. The RAM 103 also appropriately stores data necessary for the CPU 101 to execute various processes.
The CPU 101, ROM 102, and RAM 103 are connected to each other via a bus 104. An input / output interface 105 is also connected to the bus 104.
The input / output interface 105 includes an input unit 106 including a keyboard, a mouse, and a touch panel, a display including an LCD (Liquid Crystal Display), a CRT (Cathode Ray Tube) and an organic EL (Electroluminescence) panel, and an output including a speaker. A storage unit 108 configured by a unit 107, an HDD (Hard Disk Drive), a flash memory device, and the like, and a communication unit 109 that performs communication processing and inter-device communication via the network 1 are connected.
A media drive 110 is also connected to the input / output interface 105 as necessary, and a removable medium 111 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory is appropriately mounted, and information can be written to the removable medium 111. Reading is performed.

In such a computer apparatus, data and programs can be uploaded and downloaded by communication by the communication unit 109, and data and programs can be transferred via the removable medium 111.
When the CPU 101 performs processing operations based on various programs, necessary information processing and communication as the user terminal 2 and the web server 3 are executed.
Note that the information processing apparatus that configures the user terminal 2 and the web server 3 is not limited to a single computer apparatus as illustrated in FIG. 2, and a plurality of computer apparatuses may be configured as a system. . The plurality of computer devices may be systemized by a LAN or the like, or may be arranged at a remote place by a VPN using the Internet or the like.

<2. Server functional configuration and database>
[2-1. Server functional configuration]

FIG. 3 shows a functional configuration as the web server 3 constituted by one or a plurality of information processing apparatuses.
Each function as the web server 3 is a function realized by processing executed by the CPU 101 according to the program in the information processing apparatus. However, all or some of the processes described below may be realized by hardware.
Further, when each function is realized by software, each function need not be realized by an independent program. Processing of a plurality of functions may be executed by one program, or one function may be realized by cooperation of a plurality of program modules.

The web server 3 includes a communication unit 31, a DB access unit 32, a browsing history determination unit 33, a determination unit 34, a presentation control unit 35, a switching frequency determination unit 36, and a preference tab determination unit 37.

The communication unit 31 performs various communications with the user terminal 2 or other information processing apparatus via the network 1. For example, the communication unit 31 transmits HTML data constituting a web page presented on the browser in the user terminal 2, receives input information on the web screen performed on the user terminal 2, and the like.

The DB access unit 32 performs access for storing, updating, and acquiring information such as the user DB 41, the content DB 42, the browsing history DB 43, and the web page DB 44 in the DB 4.

The browsing history determination unit 33 is an access user who uses an external terminal in response to an access request from the external terminal to a web page that is provided with a plurality of tabs and is capable of presenting content according to the tab selected by the operation. Determines whether the user has browsed the web page in the past. For example, the browsing history determination unit 33 determines whether the user has browsed a web page in the past using the browsing history information acquired by the DB access unit 32 from the browsing history DB 41 in response to an access request from the user terminal 2.

The determination unit 34 selects a tab based on a specific tab determination rule when the browsing history determination unit 33 determines that the web page has not been browsed, and at least when it is determined that the browsing has been performed. A tab is selected based on one tab determination rule selected from two or more tab determination rules.
The tab determination rule is a rule for determining a tab in which a group of articles that are initially presented on a web page when a website is accessed. Examples of the tab determination rule include an initial tab determination rule, a previous selection tab determination rule, a preference tab determination rule, a non-preference tab determination rule, and a random tab determination rule. The description of each decision rule will be described later.

The presentation control unit 35 generates various web pages (HTML data generation) constituting the article providing system. For example, various page data such as a login screen and a web page screen are generated. For this reason, the DB access unit 32 accesses the user DB 41, the content DB 42, the browsing history DB 43, and the web page DB 44, and acquires information necessary to request screen information.
In addition, the presentation control unit 35 executes processing for causing the user terminal 2 to present a web page that presents content corresponding to the tab determined by the determination unit 34.
For example, the presentation control unit 35 uses the web page information of the article title group linked to the tab acquired from the web page DB 44 based on the tab information selected by the DB access unit 32 by the determination unit 34, and uses the web page information of the article providing site. A process of causing the user terminal 2 to present the page is executed.

The switching frequency determination unit 36 executes processing for determining the level of tab switching frequency of the access user.
Specifically, the switching frequency determination unit 36 performs determination based on the tab associated with the article using the article browsing history information of the browsing history DB 43 acquired by the DB access unit 32. Details of the switching frequency determination process will be described later.

The preference tab determination unit 37 determines a tab in which the access user is interested or a tab in which the access user is not interested from the access user's article browsing history information acquired by the DB access unit 32 from the browsing history DB 43. Details of the preference tab determination process will be described later.

[2-2. Database]

Hereinafter, the DB 4 used by the web server 3 having these functions to extract browsing history, determine tabs to be presented, present an article screen on the user terminal 2, and the like will be described.

DB4 has user DB41, content DB42, browsing history DB43, and web page DB44.

The user DB 41 stores data related to users who use the website. For example, for each stored user, user ID (identification) which is user identification information, login password, browsing history information, address, name, attribute information such as sex and age, e-mail address, and the like are stored. The user DB 41 also stores preference tab determination information and non-preference tab determination information of each user.
The preference tab refers to a tab that the preference tab determination unit 37 determines as a genre (tab) of an article that is frequently selected by an access user through an operation. The non-preference tab refers to a tab that the preference tab determination unit 37 determines as an article genre (tab) that is hardly selected by an access user by an operation.
In addition, the determination method of a preference tab and a non-preference tab is not restricted to what was mentioned above, For example, you may determine a preference tab and a non-preference tab using the questionnaire information at the time of registration to each user's website.

The content DB 42 stores information such as articles presented on the website. For example, as shown in FIG. 4, the article ID that is the identification information of the news article, the link information (URL) to the article page, the article title information, the article genre information (tab), the posting date and time, the manager, etc. A specific tab flag or the like for presetting a tab to be presented is stored.
Article title information is managed by linking to tabs. Specifically, article title information corresponding to each tab genre such as “politics”, “economy”, “sports”, “entertainment”, etc. is linked and stored. For example, an article title such as “Soccer World Cup” is linked to the “Sports” tab.
The number of tabs associated with the article title is not limited to one. For example, as a tab, a tab such as “Comprehensive” that summarizes hot articles selected from multiple article genres is provided, and articles such as “Soccer World Cup” are displayed in two tabs, “Comprehensive” and “Sports”. It may be tied.

As shown in FIG. 5, the browsing history DB 43 stores various types of information according to the browsing status of each user's web page on the website. Specifically, the user's access time to the web page, the stay time on each web page, the genre of the tab switched by the operation and the switched time, the title and selection time of the article title selected by the operation, browsing Various operation contents such as the contents of the article and the browsing time are stored in the browsing history DB 43 as a log for each access user.

In the web page DB 44, various web page information constituting the article providing service is stored. For example, web page information on a login screen, web page information on a website, web page information on articles, and the like.
The web server 3 can present the image and text acquired from the web page DB 44 on the user terminal 2.
The data of these web pages is a structured document file such as HTML (Hyper Text Markup Language) or XHTML (Extensible Hyper Text Markup Language). The structured document file describes text data such as articles, image data such as images attached to articles, and their arrangement and presentation mode (character color, font, size, decoration, etc.).

The DB 4 may be built in a server computer different from the web server 3 or may be built in the web server 3.
For convenience of illustration and description, the DB 4 is shown, but the user DB 41, the content DB 42, the browsing history DB 43, and the web page DB 44 are realized in any form as long as the web server 3 is accessible. May be. For example, all the DBs may be formed in a storage unit in the same system as the web server 3, or a part or all of each DB may be provided in a computer system such as a separate body or a remote place. Of course, each DB does not need to be formed in one apparatus (for example, one HDD). Each DB does not need to be configured as one DB. For example, information stored as the user DB 41 may be stored and managed by a plurality of user DBs (for example, a login user DB and a transaction user DB). Each of the above-described DBs described in the embodiments is merely an example of a storage unit for information related to the processing of the embodiment in the form of one DB.

Hereinafter, an example of the presentation screen 5 presented to the user terminal 2 by the web server 3 when the user of the present embodiment accesses the website will be described with reference to FIG.

6A, the presentation screen 5 includes tab presentation units 51, 51, 51... For presenting tabs and an article title presentation screen 52 for presenting an article title group associated with the tabs presented to the tab presentation unit 51.

The tab presentation units 51, 51, 51... Are presented at the upper part of the presentation area of the article title presentation screen 52, and an article title group associated with the tabs determined from the plurality of tab presentation units 51, 51, 51. It is presented on the article title presentation screen 52.
Specifically, for example, the tab is classified into items of “general”, “politics”, and “sports”, and when the accessing user accesses the website, the tab “general” is displayed from the tabs presented in the tab presentation unit 51. ”Is determined, and the article title group associated with the tab“ overall ”is presented on the article title presentation screen 52 as an initial screen.

On the other hand, when the accessing user accesses the website again in FIG. 6B, this time, for example, a tab “politics” is determined from a plurality of tab presentation units 51, and an article title group associated with the tab “politics” is presented. Is presented on the article title presentation screen 52a.

As described above, the web server 3 can cause the access user to browse the article title group linked to various tabs every time the website is accessed by using the browsing history information of the accessing user's web page. It becomes possible. Details of rules for determining tabs associated with article titles will be described later.

When the article title presented on the article title presentation screen 52 is selected by the user's operation, the presentation screen 5 transitions to the article content presentation screen on which the content of the article associated with the article title is presented. .

In this embodiment, the description is made using the article title. However, the article title is not necessarily required, and the article group may be presented directly on the article title group presentation screen 52. May be.

<3. Processing related to tab presentation>

Hereinafter, a processing example regarding the article providing service by the web server 3 will be described. The processing of the web server 3 in the following description includes the communication unit 31, the DB access unit 32, the browsing history determination unit 33, the determination unit 34, the presentation control unit 35, the switching frequency determination unit 36, and the preference tab illustrated in FIG. Each function as the determination unit 37 is executed in cooperation.

FIG. 7 shows an example of the flow of processing executed by the user terminal 2 and the web server 3. Here, an example will be described in which a user performs a login operation using the user terminal 2 and browses articles linked to tabs in order to receive various services provided by the web server 3.

The user who requests the service by the article providing service accesses the website provided by the web server 3 from the user terminal 2 and performs login processing. In step S101, the user terminal 2 transmits login request information to the web server 3, and the web server 3 performs login processing in step S201. For example, new user registration or authentication processing of already registered users is performed.

After properly completing the login process, the user terminal 2 executes a web page screen information request process for requesting the web server 3 for screen information of the web page of the article providing service in step S102.

When a web page screen information request is transmitted from the user terminal 2 to the web server 3 by the web page screen information request process, the web server 3 executes a presentation tab determination process in step S202.
Specifically, the web server 3 refers to the browsing history information of the access user's article from the browsing history DB 43 to determine whether the accessing user has browsed the web page in the past. Then, the web server 3 selects different tab determination rules depending on whether or not browsing has been performed. Thereafter, the web server 3 determines a group of article titles associated with the tab first presented on the web page using the selected tab determination rule. Details of the presentation tab determination process will be described later.

Subsequently, the web server 3 performs web page screen information transmission processing in which the web page screen information of the article title group associated with the tab determined in step S202 is transmitted to the user terminal 2 in step S203.
Specifically, the web server 3 acquires web page screen information corresponding to the information of the article title group associated with the tab determined in step S202 stored in the web page DB 44, and the web server 3 acquires the web page screen information on the user terminal 2. The screen of the article title group is presented.
Thus, after the user completes the login process, the article title group associated with the tab determined by the presentation tab determination process is presented on the top page initially presented to the user terminal 2.

Subsequently, when the access user performs an operation of selecting another tab via the user terminal 2, the user terminal 2 in step S103, the article title associated with the tab selected by the access user via the user terminal 2 Article title screen information request processing for requesting the screen information of the group to the web server 3 is executed.

In step S204, the web server 3 that has received the article title screen information request executes article title screen information transmission processing for transmitting the screen information of the article title group associated with the selected tab.
Specifically, the web server 3 acquires screen information of an article title group linked to a tab stored in the web page DB 44 and presents the article screen on the user terminal 2.
Thus, for example, when the access user selects the “sports” tab by operation, the user terminal 2 has a group of article titles linked to “sports” tabs such as “soccer world cup opening” and “professional baseball opening”. Is presented.

In step S205, the web server 3 executes a selected tab history information storage process. Specifically, the web server 3 performs processing for storing information on the tab selected by the access user in the browsing history DB 43.
Thus, for example, when the access user selects the “sports” tab by an operation, the web server 3 stores “sports” as selection tab history information in the browsing history DB 43.

Thereafter, when the access user performs an operation of selecting an arbitrary article title from the presented article title group, the user terminal 2 requests screen information of the content of the article linked to the article title from the web server 3 in step S104. Execute article screen information request processing.

When the article screen information request is transmitted from the user terminal 2 to the web server 3 by the article screen information request process, the web server 3 executes the article screen information transmission process in step S206. Specifically, a web page corresponding to the screen information of the article content received from the web server 3 is presented on the user terminal 2.
Thereby, for example, when the access user selects “Soccer World Cup Held” which is an article title of “Sports” by operation, the user terminal 2 presents a screen on which the content of the article is written.

In step S207, the web server 3 executes browsing article history information storage processing. Specifically, the web server 3 performs processing for storing the user's browsing article history information in the browsing history DB 43.
The browsing article history information stored in the browsing history DB 41 is used, for example, when the web server 3 estimates a preference tab.

An example of processing executed by the web server 3 to realize the above-described processing flow will be described with reference to FIG.
In steps S301, S311, S321, and S331, the web server 3 executes processing for determining whether or not the access user operation information transmitted from the user terminal 2 has been received.
In step S301, the web server 3 executes processing for determining whether or not login information has been received.
In step S311, the web server 3 executes a process of determining whether a request for web page screen information has been received.
In step S321, the web server 3 executes a process of determining whether a request for screen information of the selected article title has been received.
In step S331, the web server 3 executes processing for determining whether a request for article screen information has been received.

If the web server 3 determines that the login information has been received in step S301, the web server 3 proceeds from step S301 to step S302, executes an authentication process, and determines whether or not login is possible. Whether or not login is possible is determined by comparing login information sent from the user terminal 2 with user information stored in the user DB 41 (for example, a user ID and a login password).

If the web server 3 determines that the web page screen request has been received in step S311, the web server 3 proceeds from step S311 to step S312 and executes a presentation tab determination process. Specifically, the web server 3 acquires browsing history information from the browsing history DB 43, and determines whether or not the access user has browsed the web page in the past. Then, a predetermined tab determination rule is selected according to whether or not browsing has been performed. Then, a tab is determined using the selected tab determination rule. Details of the presentation tab determination process will be described later.

And the web server 3 performs a web page screen information transmission process by step S313. Specifically, the web server 3 acquires screen information of the article title group associated with the determined tab stored in the web page DB 44, and the article title group is displayed on the article title presentation screen 52 of the user terminal 2. Execute processing to present the screen.

If the web server 3 determines in step S321 that a request for article title screen information has been received, the process proceeds from step S321 to step S322, and article title screen information transmission processing is executed.
Specifically, the web server 3 presents the screen of the article title group on the user terminal 2 based on the screen information of the article title group associated with the description tab stored in the acquired web page DB 44. Execute the process.
For example, when the access user selects a tab presented on the tab presentation unit 51 by operation, an article title group associated with the selected tab is displayed on the article title presentation screen 52.

Then, in step S323, the web server 3 executes processing for storing the access user's selected tab history information. Specifically, when the access user selects the tab presentation unit 51 by an operation, the web server 3 stores the tab information selected by the access user in the browsing history DB 43.

If the web server 3 determines in step S331 that the request for article screen information has been received, the process proceeds from step S331 to step S332, and article screen information transmission processing is executed.
Specifically, the web server 3 transmits to the user terminal 2 screen information of articles linked to the article title information received from the user terminal 2.
For example, when the access user selects an article title from the article title group presented on the article title group presentation screen 52 by operation, the content of the article associated with the selected article title is presented on the user terminal 2. .

In step S333, the web server 3 executes browsing article history information storage processing. Specifically, the web server 3 executes a process of storing the browsing history information of the access user article in the browsing history DB 43.

After the article screen information transmission process in step S333 or after determining that the article screen information request has not been received in step S331, the web server 3 returns to step S301, and executes steps S301, S311, S321, and S331 in order. By doing so, various processes are continuously performed.

A first example of processing executed by the web server 3 to realize the flow of the presentation tab determination processing (S202, S312) will be described with reference to FIG.
The web server 3 determines the tab initially presented to the access user by executing the process shown in FIG.
First, in step S401, the web server 3 executes a process of determining whether or not there is a browsing history of the accessing user's web page. Specifically, the web server 3 refers to the presence / absence of the access user's selection tab history information acquired from the browsing history DB 43 to determine whether there is a browsing history of the access user's web page.

If the web server 3 determines in step S401 that there is no browsing history, the web server 3 selects an initial tab determination rule in step S405. Specifically, the web server 3 presents an article title group associated with specific tab information acquired from the content DB 42 as an initial screen.
The specific tab information refers to tab information that is stored in advance in the content DB 42 by a website administrator or the like. For example, it is conceivable to store initial tab information in which the tab of “general”, which summarizes articles of all genres, as an initial screen is stored in the content DB 42 as specific tab information.
The specific tab determination rule is that the web server 3 acquires specific tab information from the content DB 42 when an access user accesses a web page, and executes a process of determining a tab of an article title group to be presented next time. Say. For example, in the present embodiment, the web server 3 selects an initial tab determination rule using the initial tab information stored in the specific tab information as the specific tab determination rule.

If it is determined in step S401 that there is a browsing history, the web server 3 advances the process from step S401 to step S402, and executes a process for determining whether or not there is initial tab setting information. Specifically, the web server 3 refers to the presence / absence of initial tab setting information from the content DB 42.

If the web server 3 determines in step S402 that there is initial tab setting information, the web server 3 proceeds from step S402 to step S403 to select an initial tab determination rule. Specifically, in step S403, the web server 3 selects an initial tab determination rule from a plurality of tab determination rules.

If the web server 3 determines in step S402 that there is no specific tab setting information, the web server 3 advances the process from step S402 to step S404, and selects the immediately-selected tab determination rule.
Specifically, in step S404, the web server 3 performs a process of selecting a previous selection tab determination rule from a plurality of tab determination rules.
The immediately preceding selection tab determination rule is a rule for determining the tab associated with the article that the access user is currently browsing as the tab of the article title group to be presented next time. This eliminates the inconvenience that the access user wants to read another article linked to the “Sports” tab, but the tab “Comprehensive” is presented the next time the user accesses it. can do.

In step S406, the web server 3 determines predetermined tabs based on the tab determination rules selected in steps S403, S404, and S405, and then executes web page screen information transmission processing (S203 and S313).

A second example of processing executed by the web server 3 to realize the flow of the presentation tab determination rules (S202, S312) will be described with reference to FIG. In addition, the same code | symbol is attached | subjected about the process similar to FIG. 9, and description is abbreviate | omitted.
In the second example, steps S421 and S422 are added between steps S401 and S402 in FIG.

The web server 3 determines whether or not the switching frequency is high in step S421.
Specifically, the web server 3 determines whether the switching frequency of the web page is high or low based on the article browsing history information acquired from the browsing history DB 43. The switching frequency determination process will be described later.

If it is determined that the switching frequency is high, the web server 3 proceeds to step S402, proceeds with the process in the same manner as in the first example, and then ends the presentation tab determination process.
If it is determined that the switching frequency is low, the web server 3 executes a random tab determination rule in step S422. Specifically, the web server 3 selects a random tab determination rule from a plurality of tab determination rules.
The random tab determination rule is a rule in which the web server 3 randomly determines one tab from all the tab information acquired from the content DB 42.
In step S406, the web server 3 determines a predetermined tab based on the tab determination rules selected in steps S403, S404, S405, and S422, and then executes web page screen information transmission processing (S203 and S313).

That is, in this second example, not only whether or not there is a browsing history on the website, but also the level of switching frequency is added as a condition for determining the tab to be presented.

A third example of processing executed by the web server 3 to realize the flow of the presentation tab determination rule (S202, S312) will be described with reference to FIG. In addition, the same code | symbol is attached | subjected about the process similar to FIG. 9, and description is abbreviate | omitted.
This third example is an example in which the processing between steps S401 and S406 in FIG. 9 is changed to steps S431, S432, S433, S434, and S435.
In step S431, the web server 3 determines whether there is preference tab determination information. Specifically, the web server 3 refers to the preference tab determination information stored in the user DB 41 by batch processing to be described later, and determines whether there is preference tab determination information.

If there is preference tab determination information in step S431, the web server 3 advances the processing from step S431 to step S433, and selects a preference tab determination rule. Specifically, in step S433, the web server 3 selects a preference tab determination rule from a plurality of tab determination rules.
The preference tab determination rule refers to a rule for the web server 3 to determine a tab with reference to the preference tab determination information acquired from the user DB 41. The process in which the web server 3 stores the preference tab determination information in the user DB 41 will be described later.

If there is no preference tab determination information in step S431, the web server 3 proceeds from step S431 to step S432, and determines whether or not there is non-preference tab determination information. Specifically, the web server 3 refers to non-preference tab determination information stored in the user DB 41 by batch processing described later, and determines whether there is non-preference tab determination information.

When there is non-preference tab determination information in step S432, the web server 3 advances the process from step S432 to step S434, and selects a non-preference tab determination rule. Specifically, in step S403, the web server 3 selects a non-preference tab determination rule from a plurality of tab determination rules.
The non-preference tab determination rule refers to a rule in which the web server 3 determines a tab with reference to non-preference tab determination information acquired from the user DB 41. The process in which the web server 3 stores the non-preference tab determination information in the user DB 41 will be described later.

If there is no non-preferred tab determination information in step S432, the web server 3 advances the process from step S432 to step S435, and executes the process of selecting the immediately preceding selection tab determination rule. Since the process of step S433 is the same as that of step S404, it is omitted.

In step S406, the web server 3 selects a predetermined tab based on the tab determination rules selected in steps S405, S433, S434, and S435, and then executes web page screen information transmission processing (S203 and S313).

That is, in the third example, as a condition for determining the tab to be presented, not only whether there is a browsing history to the website but also whether there is preference tab determination information is added as a condition.

A fourth example of processing executed by the web server 3 to realize the flow of the presentation tab determination rule (S202, S312) will be described with reference to FIG. Note that the same processes as those in FIGS. 9 to 11 are denoted by the same reference numerals, and description thereof is omitted.
This third example is an example in which the processing between steps S421 and S406 in FIG. 10 is changed to steps S441 to S448.

If the web server 3 determines that the switching frequency is high in step S421, the web server 3 proceeds to step S441, and determines whether or not a predetermined time has elapsed since the web page was changed. To determine whether a predetermined time has elapsed, for example, the web server 3 stores the elapsed time since the transition of the web page in a memory or the like, and refers to the stored time when transitioning to the next web page. Judge by.

In step S441, when it is determined that the predetermined time has not elapsed since the web server 3 transitioned the web page, in step S444, the web server 3 selects a previous selection tab determination rule. The processing in step S444 is the same as step S404 in FIG.

If it is determined in step S441 that the predetermined time has elapsed since the web server 3 changed the web page, it is determined in step S442 whether there is preference tab determination information. The process in step S442 is the same as step S431 in FIG.

When there is the preference tab determination information in step S442, the web server 3 advances the process from step S442 to step S445, and selects the preference tab determination rule. The processing in step S442 is the same as step S433 in FIG.

If there is no preference tab determination information in step S442, the web server 3 proceeds from step S442 to step S446, and selects an initial tab determination rule. The processing in step S446 is the same as step S403 in FIG.

If the web server 3 determines that the switching frequency is low in step S421, the process proceeds from step S421 to step S443, and determines whether there is non-preference tab determination information. The processing in step S443 is the same as step S432 in FIG.

If there is non-preference tab determination information in step S443, the web server 3 advances the process from step S443 to step S447, and selects a non-preference tab determination rule. The processing in step S447 is the same as step S434 in FIG.

If there is no non-preferred tab determination information in step S443, the web server 3 proceeds from step S443 to step S448, and selects a random tab determination rule. The processing in step S448 is the same as step S422 in FIG.

In step S406, the web server 3 determines predetermined tabs based on the tab determination rules selected in steps S405 and S444 to S448, and then executes web page screen information transmission processing (S203 and S313).

<4. Information storage processing>
[4-1. Batch processing]

In order for the web server 3 to execute the above-described processes, there are several processes that the web server 3 may perform in advance. Here, an example in which such processing is periodically performed by batch processing will be described with reference to FIG. The web server 3 executes the process of FIG. 13 for each user.

First, in step S501, the web server 3 executes a preference tab determination information storage process. The preference tab determination information storage process is a process of storing, in the user DB 41, tabs associated with articles frequently browsed by the user as preference tab determination information. A specific processing procedure example will be described later.

Next, in step S511, the web server 3 executes a non-preference tab determination information storage process. The non-preference tab determination information storage process refers to a process of storing, in the user DB 41, a tab associated with an article rarely viewed by the user as a non-preference tab. A specific processing procedure example will be described later.

Subsequently, in step S521, the web server 3 executes a switching frequency determination information storage process. The switching frequency determination information storage process refers to a process in which the web server 3 determines whether the access user's web page switching frequency is high or low and stores the determination result information in the user DB 41. A specific processing procedure example will be described later.

* As a timing for executing batch processing, for example, batch processing may be executed every week. In this case, the web server 3 executes a preference tab determination information storage process in step S501, a non-preference tab determination information storage process in step S511, and a switching frequency determination information storage process in step S521 every week. That is, the preference tab determination information, the non-preference tab determination information, and the switching frequency determination information are periodically updated. Thereby, a tab reflecting the latest tendency of the user can be presented.

[4-2. Preference tab determination information storage process]

The preference tab determination information storage process will be described with reference to FIG.
In the preference tab determination information storage process, the web server 3 stores the preference tab determination information in the user DB 41. That is, a tab of a genre of news frequently browsed by the user is stored in the user DB 41 as preference tab determination information.

First, the web server 3 acquires browsing article history information stored in the browsing history DB 43 in step S502.

Next, the web server 3 performs processing for calculating a preference tab in step S503. Specifically, the web server 3 refers to the tab information associated with the browse article in the browse article history information, and calculates, for example, the tab with the largest number of browsing times as a preference tab.

Subsequently, the web server 3 performs processing for storing the preference tab determination information in the DB 4 in step S504. For example, the web server 3 performs this by storing the preference tab determination information in the user DB 41.

In the process of calculating the preference tab, the preference tab may be calculated based on the user's preference article information stored in the user DB 41.
In this case, the web server 3 refers to the user's favorite article information stored in the user DB 41 and stores a tab based on the user's favorite article information in the user DB 41 as preference tab determination information. The favorite article information is stored in the user DB 41 based on, for example, a questionnaire answered when the user stores the article in the article providing service.

[4-3. Non-preference tab determination information storage process]

The non-preference tab determination information storage process will be described with reference to FIG.
In the non-preference tab determination information storage process, the web server 3 stores non-preference tab determination information in the user DB 41. That is, a tab of a news genre that is not often viewed by the user is stored in the user DB 41 as non-preference tab determination information.

First, the web server 3 acquires browsing article history information stored in the browsing history DB 43 in step S512.

Next, in step S513, the web server 3 performs processing for calculating a non-preference tab. Specifically, the web server 3 refers to the tab information associated with the browsing article history information, and calculates, for example, the tab with the smallest browsing count as a non-preference tab.

Subsequently, in step S514, the web server 3 performs processing for storing the non-preference tab determination information in the DB 4. For example, the web server 3 performs this by storing non-preference tab determination information in the user DB 41.

In the process of calculating the preference tab, the preference tab may be calculated based on the user's non-preferred article information stored in the user DB 41.
In this case, the web server 3 refers to the user's non-preferred article information stored in the user DB 41 and stores a tab based on the user's non-preferred article information in the user DB 41 as non-preference tab determination information. The non-preferred article information is stored in the user DB 41 based on, for example, a questionnaire answered when the user stores the article in the article providing service.

[4-4. Switching frequency determination information storage process]

The switching frequency determination information storage process will be described with reference to FIG.

First, in step S522, the web server 3 executes processing for acquiring browsing article history information. Specifically, the web server 3 acquires browsing article history information stored in the browsing history DB 43.

Next, the web server 3 performs the process which calculates the switching frequency of the web page for every access user in step S523. For example, the web server 3 acquires log information such as tab switching within a predetermined period from the browsing history DB 43, calculates the tab switching count of the article providing system from the log information, and the tab switching count is preset. If it is larger than the reference, it is determined that the switching frequency is high, and if it is smaller, it is determined that the switching frequency is low. The predetermined period is, for example, a period from the previous batch process to the next batch process.
The predetermined period is not particularly limited as long as it reflects the switching frequency of the access user's tab. For example, the period may be set as one week or one month.
The tab switching frequency calculation process is not limited to the above-described process, and the web server 3 acquires the web page stay time information from the browsing history DB 43, and the ratio of the presentation time of the article title group presented on the web page By calculating, the switching frequency of the tab associated with the article title may be determined. For example, when the ratio of the browsing time of the article titles associated with the tabs “general”, “politics”, and “sports” is 4: 3: 3, it can be estimated that the tab switching frequency is high, and the ratio is 8: 1. When: 1, it can be estimated that the tab switching frequency is low.
The web server 3 may calculate the switching frequency based on the tendency of the access user estimated from the user information recorded in the user DB 41.

Subsequently, the web server 3 performs a process of storing the switching frequency determination information in the DB 4 in step S524. For example, the web server 3 performs this by storing the switching frequency determination information in the user DB 41.

By determining whether the switching frequency is high or low by such a method and selecting a tab determination rule according to the switching frequency of the access user's web page, it is possible to improve the migratory property and convenience for the access user.

<5. Summary>

In the above embodiment, the following effects can be obtained. The web server 3 of the embodiment adopts a functional configuration as shown in FIG.

The above-described web server 3 (information processing apparatus) responds to an access request from the user terminal 2 (external terminal) to a web page in which a plurality of tabs are prepared and content corresponding to the tab selected by the operation can be presented. In response, an access user who uses the user terminal 2 (external terminal) browses a web page in the past, and a browsing history determination unit 33 and a browsing history determination unit 33 determine whether or not the browsing user browses the web page. If it is determined that it has not been done, the tab is determined based on a specific tab determination rule. If it is determined that the tab has been viewed, it is based on one tab determination rule selected from at least two tab determination rules. A determination unit 34 for determining a tab and a web page for presenting content corresponding to the tab determined by the determination unit 34 is presented to the user terminal 2 (external terminal). It includes a presentation control section 35 for executing that process, the.
Accordingly, the tab is selected based on the tab determination rule selected from the plurality of tab determination rules for the access user who has browsed the second time or later. And the web page which presents the content group linked | related with the tab different from the time when the said access user browsed a web page for the first time can be browsed.
Therefore, while ensuring the convenience for the access user who accessed the web page for the first time, the access user who has accessed the web page multiple times can present a variety of tabs for each access to the web page, so Browsing of the content can be promoted, and as a result, it is possible to improve the excursion of content such as articles.

In addition, when the browsing history determination unit 33 determines that the access user has browsed a web page, the switching frequency determination unit 36 determines whether the tab switching frequency of the access user is high or low. A tab determination rule is selected according to the determination result of the switching frequency determination unit 36.
Thereby, when the tab switching frequency of the access user is high, it can be estimated that the access user originally has high migratory property. Therefore, in the case of the user, a tab determination rule is selected for the purpose of improving convenience rather than improving migratory performance. Further, when the tab switching frequency of the user is low, it can be estimated that the user has low mobility. Therefore, in the case of the user, a tab determination rule for the purpose of improving the migratory property is selected.
Therefore, by selecting one tab determination rule from the selection candidates of the tab determination rule according to the characteristics of the user depending on the switching frequency of the access user, the convenience of the user is improved in addition to the improvement of the user's mobility Can be achieved.

When the switching frequency determination unit 36 determines that the tab switching frequency is high, the determination unit 34 selects a tab determination rule using the initial tab information.
Thereby, for example, a group of article titles associated with a tab selected in advance by a web page administrator or the like is presented to an external terminal to an access user who can be estimated to have high excursion from the beginning and has a high tab switching frequency.
Therefore, it is possible to guide the content linked to the tab that the administrator of the web page wants to browse first to an access user with high mobility. As a result, it is possible to improve the convenience of an administrator or the like without reducing the mobility of the access user.

When the switching frequency determination unit 36 determines that the tab switching frequency is high, the determination unit 34 selects a tab determination rule using the immediately preceding selected tab information.
Thus, for example, when an access user accesses a web page before a predetermined time elapses after switching a tab, the article title group linked to the tab selected last by the access user is displayed on the external terminal. Presented to.
Therefore, when an access user returns to the article title display screen 52 from an article screen that is browsing to view another article of the same genre, it is possible to prevent an article title group of another genre from being presented. Therefore, it is possible to further improve the convenience of an access user with high mobility.

When the switching frequency determination unit 36 determines that the tab switching frequency is low, the determination unit 34 selects a tab determination rule that randomly determines a tab.
Thereby, when the access user switching frequency is low, a tab is randomly determined, and an article title group linked to the tab is presented to the external terminal.
Therefore, every time the access user accesses the web page, an article title group linked to various tabs is presented on the article title display screen 52. Thereby, the motivation for an access user to browse a new article can be given, and the migratory performance of an access user with low migratory performance can be improved.

Moreover, it has the preference tab determination part 37 which determines the tab which an access user is interested from the access user's article browsing history information, or the tab which is not interested, and the determination part 34 is that the access user browsed the web page. When the browsing history determination unit 33 determines that there is, a tab determination rule using the determination result of the preference tab determination unit 37 is selected.
Accordingly, a group of article titles associated with a tab that the access user is interested in or a tab that the user does not have is presented on the external terminal.
Therefore, since it is possible to provide a group of article titles according to the access user's preference, it is possible to give the access user the motivation to browse a new article, and to further improve the migratory nature of the access user Can do.

Further, a switching frequency determination unit 36 that determines the level of tab switching frequency of the access user, and a preference tab determination unit 37 that determines a tab that the access user is interested in or a tab that is not interested from the access user's article browsing history information. In the case where the browsing history determination unit 33 determines that the access user has browsed the web page, the determination unit 34 determines the preference tab when the switching frequency determination unit 36 determines that the tab switching frequency is high. When the tab determination rule using the determination result for the tab that the access user of the unit 37 is interested in is selected and the switching frequency determination unit 36 determines that the tab switching frequency is low, the determination unit 34 determines the preference tab determination unit 37. Tab decision rules using the determination results for tabs that are not of interest to the access user are selected.
Thereby, when the tab switching frequency of the access user is high, it can be estimated that the access user originally has high migratory property. Therefore, in the case of the access user, the preference tab determination rule is selected for the purpose of improving convenience rather than improving the migratory property. Moreover, when the tab switching frequency of the access user is low, it can be estimated that the access user has low mobility. Therefore, in the case of the access user, a non-preference tab determination rule for the purpose of improving the migratory property is selected.
Therefore, by providing the user terminal 2 with the article title group linked to the preference tab that the access user wants to browse, the access user having high migratory property can improve the convenience of the user without degrading the migratory property. Improvements can be made. In addition, the access user with low migratory performance is motivated to browse the new article to the access user by causing the user terminal 2 to present the article title group associated with the preference tab that the access user has not viewed so much. It is possible to give a sticker and further improve the migratory performance of the access user.

<6. Program and Storage Medium>
As mentioned above, although the web server 3 as embodiment of the information processing apparatus of this invention was demonstrated, the program of embodiment has at least the browsing history determination part 33 in the web server 3, the determination part 34, and the presentation control part 35. It is a program that causes an information processing device (such as a CPU) to execute processing.

The program according to the embodiment includes a plurality of tabs, and the user terminal responds to an access request from the user terminal 2 (external terminal) to a web page that can present content according to the tab selected by the operation. The information processing apparatus is caused to execute processing for determining whether or not an access user using 2 (external terminal) has browsed a web page in the past. In addition, if it is determined by the determination that the access user has not browsed the web page, a tab is determined based on a specific tab determination rule, and if it is determined that the user has browsed, at least two or more tabs are determined. The information processing apparatus is caused to execute processing for determining a tab based on one tab determination rule selected from the rule. Further, the information processing apparatus is caused to execute a process of causing the user terminal 2 (external terminal) to present a web page that presents content corresponding to the determined tab.
That is, this program is a program that causes the web server 3 to execute the processing described with reference to FIGS.

With such a program, the information processing apparatus as the web server 3 described above can be realized.
Such a program can be recorded in advance in an HDD as a recording medium built in a device such as a computer device, a ROM in a microcomputer having a CPU, or the like. Alternatively, it can be stored (recorded) temporarily or permanently in a removable recording medium such as a semiconductor memory, a memory card, an optical disk, a magneto-optical disk, or a magnetic disk. Moreover, such a removable recording medium can be provided as so-called package software.
Such a program can be downloaded from a removable recording medium to a personal computer or the like, or downloaded from a download site via a network such as a LAN or the Internet.

In the present embodiment, news is used as an example of content, and it has been described as a news article providing system. However, the content of the present invention is not limited to news, and text, charts, images, There is no particular limitation on the length and content of the content as long as it is voice or the like. Examples of content include reviews, blogs, and recipes.

In this embodiment, “general”, “politics”, “economy”, “sports”, “entertainment”, and the like are given as examples of tabs. It is not particularly limited whether the classification item is based on such criteria. For example, there are tabs such as “domestic”, “international”, and “region” depending on the location related to the article. Or, if the article is a book review, there are tabs corresponding to the genre of the book and tabs of the author and publisher.

Finally, the description of each embodiment described above is an example of the present invention, and the present invention is not limited to the above-described embodiment. For this reason, it is a matter of course that various modifications can be made in accordance with the design and the like as long as they do not deviate from the technical idea according to the present invention other than the embodiments described above.

DESCRIPTION OF SYMBOLS 1 ... Network, 2 ... User terminal, 3 ... Web server, 4 ... DB, 33 ... Browsing history determination part, 34 ... Determination part, 35 ... Presentation control part, 36 ... Switching frequency determination part, 37 ... Preference tab determination part

Claims (10)

1. In response to an access request from an external terminal to a web page in which a plurality of tabs are prepared and content corresponding to the tab selected by the operation can be presented, an access user using the external terminal has previously received the web page A browsing history determination unit that determines whether or not
   When the browsing history determination unit determines that the access user has not browsed the web page, the browsing history determination unit determines a tab based on a specific tab determination rule, and when it determines that the browsing user has browsed, at least two A determination unit that determines a tab based on one tab determination rule selected from the above tab determination rules;
   An information processing apparatus comprising: a presentation control unit that executes a process of causing the external terminal to present a web page that presents content according to the tab determined by the determination unit.
2. A switching frequency determination unit that determines whether the access user tab switching frequency is high or low;
   The determination unit selects a tab determination rule according to a determination result of the switching frequency determination unit when the browsing history determination unit determines that the access user has browsed the web page. The information processing apparatus described in 1.
3. The information processing apparatus according to claim 2, wherein when the switching frequency determination unit determines that the tab switching frequency is high, the determination unit selects a tab determination rule using initial tab information.
4. The information processing apparatus according to claim 2, wherein when the switching frequency determination unit determines that the tab switching frequency is high, the determination unit selects a tab determination rule using immediately preceding selection tab information.
5. The information processing apparatus according to claim 2, wherein when the switching frequency determination unit determines that the tab switching frequency is low, the determination unit selects a tab determination rule for determining a tab at random.
6. A preference tab determination unit that determines a tab that the access user is interested in or a tab that is not interested from the article browsing history information of the access user;
   The determination unit selects a tab determination rule using a determination result of the preference tab determination unit when the browsing history determination unit determines that the access user has browsed the web page. The information processing apparatus described in 1.
7. A switching frequency determination unit that determines the level of tab switching frequency of the access user;
   A preference tab determination unit that determines a tab that the access user is interested in or a tab that is not interested from the article browsing history information of the access user;
   When the browsing history determination unit determines that the access user has browsed the web page, the determination unit determines the preference tab determination when the switching frequency determination unit determines that the tab switching frequency is high. When the tab determination rule using the determination result for the tab that the access user is interested in is selected and the switching frequency determination unit determines that the tab switching frequency is low, the determination unit determines that the preference tab determination unit The information processing apparatus according to claim 1, wherein a tab determination rule using a determination result for a tab that the access user is not interested in is selected.
8. In response to an access request from an external terminal to a web page in which a plurality of tabs are prepared and content corresponding to the tab selected by the operation can be presented, an access user using the external terminal has previously received the web page Determining whether or not
   If it is determined by the determination that the access user has never browsed the web page, a tab is determined based on a specific tab determination rule, and if it is determined that the user has viewed at least two or more tabs Determining a tab based on one tab determination rule selected from the determination rules;
   An information processing method in which the information processing apparatus executes a step of causing the external terminal to present a web page that presents content according to the determined tab.
9. In response to an access request from an external terminal to a web page in which a plurality of tabs are prepared and content corresponding to the tab selected by the operation can be presented, an access user using the external terminal has previously received the web page A function to determine whether or not
   If it is determined by the determination that the access user has never browsed the web page, a tab is determined based on a specific tab determination rule, and if it is determined that the user has viewed at least two or more tabs A function for determining a tab based on one tab determination rule selected from the determination rules;
   A program for causing an information processing apparatus to execute a function of executing a process of causing the external terminal to present a web page that presents content corresponding to the determined tab.
10. In response to an access request from an external terminal to a web page in which a plurality of tabs are prepared and content corresponding to the tab selected by the operation can be presented, an access user using the external terminal has previously received the web page A function to determine whether or not
    If it is determined by the determination that the access user has never browsed the web page, a tab is determined based on a specific tab determination rule, and if it is determined that the user has viewed at least two or more tabs A function for determining a tab based on one tab determination rule selected from the determination rules;
    A storage medium storing a program for causing an information processing device to execute a function of executing a process of causing the external terminal to present a web page presenting content corresponding to the determined tab.

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