WO2017047589A1

WO2017047589A1 - Electronic commercial transaction mediation device, electronic commercial transaction mediation method, and program

Info

Publication number: WO2017047589A1
Application number: PCT/JP2016/076996
Authority: WO
Inventors: 明人川上; 憲司岡田
Original assignee: 明人川上; 憲司岡田
Priority date: 2015-09-14
Filing date: 2016-09-13
Publication date: 2017-03-23
Also published as: JP2019012296A; JPWO2017047589A1

Abstract

A commercial transaction mediation device (1) is provided with: a main commercial transaction mediation unit (11A) for acquiring, from an order placement user terminal (21) for placing a commercial transaction order, main commercial transaction order placement information (Io) pertaining to a commercial transaction for which orders have been placed, and making the commercial transaction effected on the basis of the main commercial transaction order placement information (Io); an assistance benefit provision realization unit (11B) for acquiring assistance subject information from the order placement user terminal (21), and making benefit provision to the assistance subject executed on the basis of the assistance subject information on condition that the commercial transition has been effected; a storage unit; and a privilege benefit provision realization unit (11E) for making order placement user specification information that specifies a commercial transaction order placement user stored in the storage unit, and making the provision of privilege benefit to the order placement user executed on condition that benefit provision to the assistance subject has been realized.

Description

Electronic commerce mediation apparatus, electronic commerce mediation method, and program

The present invention relates to an electronic commerce mediation apparatus, an electronic commerce mediation method, and a program.

There is known a support providing method in which a part of the purchase price of a product is donated when shopping at an EC (electronic commerce) site that mediates electronic commerce. For example, Patent Document 1 discloses a donation information processing system that can make donations using points issued based on user actions such as purchase of goods on an EC site and can acquire donation history information. Yes. As a result, the user can publish the history of donation, and can obtain the satisfaction of making the donation.

Also, in recent years, a technique called crowdfunding, which recruits projects publicly and generally recruits support for registered projects, has attracted attention. For example, Patent Document 2 discloses a crowdfunding system that can support content creation without placing a burden on the content creator more than content creation.

Japanese Patent Application Laid-Open No. 2013-092832 JP 2013-257784 A

In the above Patent Document 1, the user cannot select a support destination in consideration of a privilege obtained by performing support. Therefore, the user has a sense of financial burden for providing support.

In Patent Document 2, the burden on the supportee can be reduced, but the burden on the supporter cannot be reduced. Supporters must register with the crowdfunding site and pay money to support projects where it is unclear whether they will succeed. Therefore, when providing support, the supporter feels a great psychological burden.

The present invention has been made in view of the above matters, and the object of the present invention is to provide an electronic commerce mediation apparatus, an electronic commerce mediation method, and an electronic commerce mediation method capable of providing support while reducing the psychological burden of the supporter. And providing a program.

In order to achieve the above object, an electronic commerce mediation apparatus according to the present invention provides:
Main commerce ordering information acquisition means for acquiring main commerce ordering information, which is information of the ordered commerce, from an ordering user terminal that orders commerce;
Based on main commerce order information acquired by the main commerce order information acquisition means, main commerce execution means for establishing a commercial transaction;
From the ordering user terminal, support target information acquisition means for acquiring support target information that is information of the selected support target;
Support benefit providing means for executing benefit provision to the support target based on the support target information acquired by the support target information acquiring means on the condition that a commercial transaction is established by the main commercial transaction execution means;
A storage unit for storing ordering user specifying information for specifying an ordering user who is an orderer of the ordered business transaction;
Ordering user identification information recording means for storing the ordering user identification information in the storage unit;
On the condition that the benefit provision to the support target is realized by the support benefit providing means, the privilege benefit providing means for executing the provision realizing operation of the privilege benefit to the ordering user;
Is provided.

According to the electronic commerce mediation apparatus according to the present invention, it is possible to reduce the psychological burden on the supporter when providing support.

It is a block diagram which shows the structure of a commercial transaction mediation system. It is a flowchart which shows the process of a commercial transaction mediation apparatus. It is a block diagram which shows the hardware constitutions of a commercial transaction mediation apparatus. It is a sequence diagram of main commerce order information acquisition processing. It is a figure which shows the user interface of a commercial transaction order input page. It is a flowchart of main commerce execution processing. It is a flowchart of a support benefit provision availability determination process. It is a flowchart of a privilege benefit provision availability determination process. It is a flowchart of privilege benefit provision time point determination processing. It is a flowchart of a privilege benefit provision content determination process.

Embodiments according to the present invention will be described below with reference to the drawings.

FIG. 1 is a block diagram showing a configuration of the entire commercial transaction mediation system including a commercial transaction mediation device 1 which is an electronic commercial transaction mediation device according to the present embodiment. The commercial transaction mediating apparatus 1 is a computer apparatus connected to a plurality of user terminals 2 via a network. The commercial transaction mediating apparatus 1 is, for example, a server, a mainframe, or the like.

The commercial transaction mediating apparatus 1 includes a processing unit 11, a storage unit 12, and a communication unit 13.

The processing unit 11 includes a main business transaction mediation unit 11A, a support benefit provision realization unit 11B, an access promotion unit 11C, an access analysis unit 11D, and a privilege benefit provision realization unit 11E.

The main commerce intermediary unit 11A transmits main commerce information such as product information to the ordering user terminal 21 via the communication unit 13 as the main commerce ordering information acquisition unit and the ordering user specifying information recording unit. The main commerce order information acquisition process is performed to acquire the order information and store it in the storage unit 12 (FIG. 2). The main commercial transaction is an electronic commercial transaction performed through the commercial transaction mediating apparatus 1 and is a commercial transaction that is a premise for performing support described later. The ordering user terminal 21 is a terminal device such as a PC (Personal Computer) or a smartphone used by the ordering user who orders the main business transaction. Further, the main commercial transaction broker 11A performs main commercial transaction execution processing for executing the commercial transaction according to the ordering information acquired from the ordering user terminal 21 as main commercial transaction executing means.

The support benefit provision realization unit 11B performs support benefit provision availability determination processing for obtaining support instructions from the ordering user terminal 21 as support target information acquisition means and determining whether or not support benefits can be provided according to the support instructions. In addition, the support benefit provision realization unit 11B performs support benefit provision (such as remittance processing to the support target) as support benefit provision means, and also provides support benefit provision history Hf, which is support benefit provision history information, in the database 41. Execute support benefit provision execution processing to be memorized.

The access promotion unit 11C performs an access promotion execution process in which information for prompting access to information related to the support target is displayed on the user terminal 2 as an access promotion unit. Further, the access promotion unit 11 </ b> C performs support target expression information output processing for outputting information about the support target in response to access from the user terminal 2 as support target expression information output means.

The access analysis unit 11D detects the access to the information related to the support target that is prompted to access by the access promotion execution process from the user terminal 2, and stores the access raw data Al including the IP address of the accessed terminal in the database 41. The access detection recording process is performed. Further, the access analysis unit 11D, as an access information analysis unit, classifies and aggregates the access raw data Al stored in the database 41 for each ordering user who has supported the support target, for each support target, and the like. Process.

The privilege benefit provision realization part 11E performs the privilege benefit provision availability determination process of determining whether to provide the privilege benefit to the ordering user. Further, the privilege benefit provision realization unit 11E serves as privilege benefit provision means, a privilege benefit provision time determination process for determining whether or not it is a time when the privilege benefit can be provided, and a privilege benefit provision content for determining the content of the benefit benefit. A determination process, an ordering user specifying process for specifying an ordering user who receives provision of benefit benefits, and a privilege benefit providing execution process for executing provision of benefit benefits are performed.

The storage unit 12 stores an operation program for causing the processing unit 11 to execute each of the above processes, a commercial transaction order input page Op for ordering merchandise, order information for a commercial transaction, and the like.

The communication unit 13 transmits / receives information to / from the database 41 and transmits / receives information to / from the user terminal 2 via the network.

1 has a hardware configuration shown in FIG. 3, for example. Specifically, the commercial transaction mediating apparatus 1 includes a CPU (Central Processing Unit) 61 that controls the entire apparatus, a main storage unit 62 that operates as a work area of the CPU 61, and an external storage that stores an operation program of the CPU 61 and the like. The unit 63, an input / output interface 67 for communicating with the external user terminal 2, the database 41, and the like via a network, and a bus 68 for connecting them.

The main storage unit 62 is composed of a RAM (Random Access Memory) or the like. The main storage unit 62 is loaded with an operation program and data stored in the external storage unit 63 for operating the CPU 61 as the processing unit 11. The main storage unit 62 is also used as a work area (temporary data storage area) for the CPU 61.

The external storage unit 63 includes a nonvolatile memory such as a hard disk or a flash memory. The external storage unit 63 stores an operation program to be executed by the CPU 61 in advance. Specifically, the operation program includes a main commerce order information acquisition program 631 for executing main commerce order information acquisition processing, a main commerce execution program 632 for executing main commerce execution processing (FIG. 3), and the like. . Details of each processing executed by the CPU 61 and each operation program will be described later.

The main storage unit 62 and the external storage unit 63 function as the storage unit 12.

The CPU 61 executes a program stored in the external storage unit 63 to realize the functional units 11A to 11E shown in FIG.

As shown in FIG. 1, the database 41 includes a non-volatile memory composed of, for example, a hard disk and a communication unit 13, and is connected to the commercial transaction mediating apparatus 1. Information relating to the user of the commercial transaction mediating apparatus 1 is stored in the database 41 as account information Ia. The account information Ia includes the amount of money repaid in advance from the ordering user to the account of the operator of the commercial transaction mediating apparatus 1, the amount of the commercial transaction already performed by the ordering user, the remaining amount calculated based on them, and the like.

In addition, the database 41 stores product information Ig that is information related to products sold through the commercial transaction mediating apparatus 1. The merchandise information Ig includes the sales price of the merchandise, the inventory quantity, and the like.

The database 41 stores project information Ip, which is information on each project to be supported. The project information Ip includes a solicited amount set as monetary support for the project and an amount set as a threshold for determining whether to perform support.

FIG. 2 shows a process when the ordering user accesses the commercial transaction mediating apparatus 1 according to the present embodiment from the ordering user terminal 21 to purchase a product and provides a support benefit to a project seeking support. It is a flowchart which shows.

When accessed from the ordering user terminal 21 to the commercial transaction brokerage device 1, the main commercial transaction brokerage unit 11A of the commercial transaction brokerage device 1 starts a main commercial transaction ordering information acquisition process according to the main commercial transaction ordering information acquisition program 631 (S11). ).

FIG. 4 is a sequence diagram showing details of the main transaction order information acquisition process. In order to purchase a product, the ordering user terminal 21 accesses the commercial transaction intermediary device 1 and requests the main commercial transaction mediation unit 11A to transmit a commercial transaction order input page Op (S101). When the main commercial transaction mediation unit 11A receives the request, it transmits a commercial transaction order input page Op to the ordering user terminal 21 (S102).

The commercial transaction order input page Op is stored in advance in the storage unit 12 as hypertext or a program that provides a user interface that accepts input of main commercial transaction request information including information related to a purchase desired product of the ordering user. Further, upon receiving an instruction to send main merchandise transaction request information, the commercial transaction order input page Op receives ordering user specifying information Iu including the user ID of the ordering user and authentication information (password, session ID, etc.) along with the main merchandise transaction request information. Is transmitted to the electronic commercial transaction brokerage apparatus 1 as main commercial transaction ordering information Io (S103).

More specifically, the user interface provided by the commerce order input page Op is selected from the main commerce desired content selection area 71 including a select box 71A for selecting a purchase target product and a select box 71B for inputting a desired purchase quantity. And an order button 72 for receiving an instruction to send main trade transaction request information (FIG. 5). When the ordering user selects the purchase target product and the desired purchase quantity in the above-mentioned main business transaction desired content selection area 71 and clicks the order button 72, the ordering user terminal 21 displays the main business transaction order information as shown in FIG. Io is transmitted to the main transaction intermediary unit 11A.

The main commerce brokerage unit 11A stores the received main commerce order information Io in the storage unit 12 (S104), and ends the main commerce order information acquisition process. Subsequently, as shown in FIG. 2, the main business transaction broker 11A starts the main business transaction execution process according to the main business transaction execution program 632 (S12).

FIG. 6 is a flowchart of main transaction execution processing. The main commercial transaction mediating unit 11A reads the main commercial transaction ordering information Io stored in the storage unit 12 (S111). The main commercial transaction broker 11A refers to the ordering user specifying information Iu included in the read main commercial transaction ordering information Io, and reads account information Ia including the remaining information of the corresponding ordering user from the database 41 (S112).

The main commerce brokerage unit 11A compares the purchase amount included in the main commerce ordering information Io with the remaining amount included in the account information Ia, and proceeds to inventory confirmation if the remaining amount is equal to or greater than the purchase amount (S113; YES). On the other hand, if the remaining amount is less than the purchase amount, the process is terminated (S113; NO).

When performing inventory confirmation, 11 A of main transaction intermediaries reads the merchandise information Ig containing the stock quantity of applicable goods from the database 41 (S114). Then, the order quantity included in the main business transaction order information Io is compared with the inventory quantity included in the product information Ig. If the order quantity is larger than the inventory quantity, the process is terminated (S115; NO). On the other hand, if the ordered quantity is less than the inventory quantity, the main commercial transaction is executed (S115; YES). Specifically, the execution of main commerce (S116) is a main commerce execution instruction for notifying the main commerce brokerage and operation staff of various information such as ordering information by e-mail transmission, etc., registration of main commerce execution details in the database 41, This includes updating the account information Ia including the balance information of the ordering user.

When the execution of the main commercial transaction is completed, the main commercial transaction mediating unit 11A transmits the main commercial transaction ordering information Io to the support benefit provision realizing unit 11B (S117), and ends the main commercial transaction execution process.

As shown in FIG. 2, when receiving the main business transaction ordering information Io, the support benefit provision realization unit 11B starts support benefit provision availability determination processing according to the support benefit provision availability determination program 633 (S13).

FIG. 7 is a flowchart of support benefit provision availability determination processing. The support benefit provision realization unit 11B repeats the waiting for the trigger of the support benefit provision availability determination process and the end determination of the support solicitation period for the project to be supported.

If there is no input of the main commercial transaction order information Io as a trigger (support determination trigger Te) for starting the support benefit provision availability determination process (S121; NO), the process proceeds to the end determination (S122).

The support benefit provision realization unit 11B determines the end of the support solicitation period for each project to be supported, and when the support solicitation period has not expired (S122; NO), triggers the support benefit provision availability determination process The process returns to the waiting state (S121). If the support solicitation period has ended (S122; YES), a support benefit determination is made (S127). Specifically, the total amount of the project support stored in the database 41 and the amount pre-registered in the database 41 as a threshold for executing the support of the project (included in the project information Ip) In comparison, when the total amount of the support amount is equal to or greater than the threshold (S127; YES), a support benefit provision execution process (S14) described later is performed. If the total amount of the support amount is less than the threshold (S127; NO), the end process (S128) of the project is performed, and the process returns to the trigger wait state (S121) of the support benefit provision availability determination process for another project. .

When receiving the main business transaction ordering information Io as the support determination trigger Te (S121; YES), the support benefit provision realizing unit 11B proceeds to a main commercial transaction determination step (S123). The support benefit provision realization part 11B determines the success or failure of the main commercial transaction based on the received main commercial transaction ordering information Io. That is, if the main business transaction has not been established (S123; NO), the process returns to the trigger waiting state for support benefit provision determination processing (S121). If the main business transaction has been established (S123; YES), Proceed to the support target identification step.

In the support target specifying step (S124), the support benefit provision realizing unit 11B reads the support target input page Ep registered in the database 41 in advance and transmits it to the ordering user terminal 21. When the ordering user selects a support target from the support target input page Ep, the ordering user terminal 21 transmits information on the selected support target to the support benefit provision realizing unit 11B.

The support benefit provision realization unit 11B stores support benefit provision possibility information Ie in the database 41 based on the received support target information (S125).

The support benefit provision possibility information Ie includes information indicating the possibility of providing support benefits and a main business transaction ID for identifying the main business transaction. The information indicating the possibility of providing the support benefit includes, for example, a project ID for identifying a project supported by the ordering user and the total amount of the support amount of each ordering user.

The support benefit provision realization unit 11B stores support benefit provision possibility information Ie in the database 41, and then performs support benefit provision timeliness determination (S126). Specifically, the support benefit providing possibility information Ie and project information Ip of the target project are read from the database 41. And when the total amount of the support amount included in the support benefit provision possibility information Ie has reached the recruitment amount of the project included in the project information Ip (S126; YES), in order to perform support benefit provision execution processing, The support benefit provision availability determination process is terminated. If the total amount of the support amount has not reached the recruitment amount of the project (S126; NO), the process returns to the trigger waiting step (S121) of the support benefit provision availability determination process.

The above-mentioned support amount is set in advance so as to be proportional to, for example, the product purchase amount of the ordering user established as the main commercial transaction. Thereby, the motivation to purchase expensive products can be given to the ordering user.

Further, as described above, by executing the support only when the total amount of the support amount is equal to or greater than a preset threshold value, it is possible to support only the project evaluated by the supporter as worthy of support. Furthermore, by setting a support solicitation period, it is possible to effectively determine whether the project is suitable for support.

When the total amount of the support amount has reached the recruitment amount for the project (S126; YES), the support benefit provision availability determination process is terminated. Subsequently, the support benefit provision realization unit 11B executes support benefit provision execution processing (S14) according to the support benefit provision execution program 634 (FIG. 2).

The support benefit provision realization unit 11B performs appropriate support benefit provision execution processing according to the content of the support benefit. Specifically, as described above, when the content of the support benefit is provision of money, the support benefit provision realization unit 11B accesses an API or the like provided from a remittance organization such as a bank that performs remittance. And the process which instruct | indicates remittance is performed. Further, the support benefit provision realization unit 11B stores in the database 41 support benefit provision history Hf including ordering user identification information Iu of the ordering user who has supported, information such as the project ID of the supported project, and the support amount. . Further, a support benefit provision execution notification signal Se is transmitted to the privilege benefit provision realization unit 11E described later.

If the content of the support benefit is provision of goods, the support benefit provision realization unit 11B transmits a shipping request message to a partner store such as an EC shop. Then, the support benefit provision realization unit 11B accesses an API provided by a remittance organization such as a bank and instructs remittance from the account of the ordering user to the partner store. Further, the support benefit provision realization unit 11B stores the support benefit provision history Hf in the database 41. Further, a support benefit provision execution notification signal Se is transmitted to the privilege benefit provision realization unit 11E described later.

When the support is executed for the project, the access promotion unit 11C executes the access promotion execution process (S15) in accordance with the access promotion execution program 635 (FIG. 2).

As the access promotion execution process, the access promotion unit 11C first displays information (for example, a link) that prompts access to representative information Id (introduction information on the EC site, etc.) that is information related to commercial transaction mediation using the commercial transaction mediating apparatus 1. Prepare to make it happen. The representative information Id is stored in advance in the database 41 or the storage unit 12. The preparation process is, for example, a process for specifying in what style (display size, font, image, etc.) information for prompting access to the representative information Id, support target expression information Is described later, and the like is displayed. It is.

Subsequently, the access promotion unit 11C requests, for example, an external web page, an external application, an external video site, and the like to display access to the support target expression information Is (display of a link). More specifically, the access promotion unit 11C displays the display prompting access to the support target expression information Is through the API provided by the external web page or the API provided in the electronic commerce mediating apparatus 1 in advance. Instruct to do.

The support target expression information Is is a page or a movie that expresses an outline, details, and attractive parts of the support target that are stored in the database 41 or the storage unit 12 in advance.

Hereinafter, a user who accesses the support target expression information Is by a display prompting access such as pressing a link displayed on his terminal is referred to as an access user, and a terminal used for the access user is referred to as an access user terminal 22. .

Also, the link includes query information for the access analysis unit 11D described later to analyze access data.

As shown in FIG. 2, when the access promotion execution process is completed, the access promotion unit 11C starts the support target expression information output process according to the support target expression information output program 636 (S16). In the support target expression information output process, the access promoting unit 11C waits for access to the support target expression information Is and the representative information Id by the access user.

When the access user accesses the support target expression information Is, the access promotion unit 11C transmits the support target expression information Is and information for prompting access to the representative information Id to the access user terminal 22 via the network. As a result, the access user terminal 22 displays information that prompts access to the representative information Id along with the support target expression information Is.

The access analysis unit 11D executes access detection processing according to the access detection program 637 (S17). Specifically, the access analysis unit 11D monitors the access status to the communication unit 13 in order to detect the access to the support target expression information Is and the representative information Id that is promoted by the access promotion unit 11C. Yes.

When the access from the access user terminal 22 is detected, the access analysis unit 11D stores the IP address, the OS used, the browser used, the GPS information, etc. of the access user terminal 22 in the database 41 as the access raw data Al.

In addition, the access analysis unit 11D also functions as a support target growth degree analyzing unit that analyzes the growth degree of the project that is the support target. Specifically, a button for expressing support for the support target is displayed together with the support target expression information Is. The button expressing support is like a “like” button in a social networking service such as Facebook (registered trademark), for example. When the access analysis unit 11D receives the information supporting the support target transmitted from the access user terminal 22 when the button indicating support is pressed, the growth degree information that is a part of the access raw data Al is received. Is stored in the database 41.

The growth degree information is not limited to pressing a button expressing support, for example, information on the size of support obtained from a route other than the support that the target project supports through the main commercial transaction of the commercial transaction intermediary device 1 It may be. For example, the access analysis unit 11D acquires information on support performed at a site other than the site including the commercial transaction mediating apparatus 1. The amount of support can also be used as growth level information.

The access analyzing unit 11D stores the access raw data Al in the database 41, and then executes an access counting process according to the access counting program 638 (S18).

In the access counting process, the access raw data Al stored in the database 41 is read out, and the number of accesses, the degree of growth, and the like are classified and tabulated for each support target and each ordered user who is supported, and stored in the database 41 as access tabulation data Ac. Remember. The access summary data Ac is referred to when determining the support benefit provision content and the benefit benefit content described later.

The privilege benefit provision realization unit 11E performs the privilege determination trigger Tb for starting the privilege benefit provision availability determination in the privilege benefit provision availability determination processing (FIG. 2, S19) executed by the privilege benefit provision availability determination program 639. stand by.

The privilege determination trigger Tb includes the reception of the support benefit provision execution notification signal Se, the access to the support target expression information Is, and the timing specified by the privilege benefit provision timing information It described later, and is sent from the ordering user terminal 21 The reception of the privilege benefit provision execution request signal Sr may be included. The privilege benefit provision execution request signal Sr is a notification signal for requesting provision of the privilege benefit, and is a signal transmitted from each ordering user terminal 21.

FIG. 8 is a flowchart of a privilege benefit provision availability determination process, which is a pre-process for providing a privilege benefit to the ordering user terminal 21.

As described above, the privilege benefit provision realization unit 11E waits for the privilege determination trigger Tb for starting the privilege benefit determination determination (S151). When receiving the input of the privilege determination trigger Tb, the privilege benefit provision realization unit 11E determines whether or not the privilege determination trigger Tb is reception of the support benefit provision execution notification signal Se (S152).

When the privilege determination trigger Tb is the support benefit provision execution notification signal Se (S152; YES), the privilege benefit provision realization unit 11E reads the support benefit provision history Hf stored in the database 41 (S153), and the support benefit It is determined whether or not the provision of has been established (S154). If the provision of support benefits has not been established, the process ends (S154; NO).

When provision of support benefits has been established (S154; YES), the privilege benefit provision realization unit 11E newly reads support target project information Ip from the database 41 (S155). And privilege benefit provision realization part 11E generates privilege benefit provision possibility information Bp from read project information Ip and support benefit provision history Hf, and memorizes it in database 41 (S156). The privilege benefit provision possibility information Bp consists of conditions such as privilege points necessary for receiving the privilege, information indicating whether or not the privilege can be received based on this condition, etc. And a support benefit ID for identifying the provided support benefit. Conditions such as privilege points necessary for receiving the privilege are set in advance for each project to be supported, and are stored in the database 41 as a part of the project information Ip.

Further, the privilege benefit provision realization unit 11E generates privilege benefit determination basic information Im by extracting information necessary for determining the benefit benefit such as the ordering user specifying information Iu and the support amount from the support benefit provision history Hf. The data is stored in the database 41 and the storage unit 12 (S157).

Returning to S152, when the privilege determination trigger Tb is not the support benefit provision execution notification signal Se (S152; NO), the privilege benefit provision realization unit 11E includes the support benefit ID and the support amount corresponding to the privilege determination trigger Tb. The privilege benefit provision possibility information Bp and the privilege benefit determination basic information Im are searched from the database 41 (S161).

When both the benefit benefit provision possibility information Bp and the benefit benefit determination basic information Im corresponding to the privilege determination trigger Tb exist in the database 41 (S161; YES), the benefit benefit determination basic information Im is read from the database 41 ( S162), together with the content of the privilege determination trigger Tb, is stored in the storage unit 12 (S163).

When at least one of the privilege benefit provision possibility information Bp and the privilege benefit determination basic information Im corresponding to the privilege determination trigger Tb does not exist in the database 41 (S161; NO), the privilege benefit provision availability determination processing ends.

Subsequently, the privilege benefit provision realization unit 11E executes privilege benefit provision time point determination processing (S20) according to the privilege benefit provision time point determination program 640 (FIG. 2).

As shown in FIG. 9, in the privilege benefit provision time point determination process, the privilege benefit provision realization unit 11E reads the privilege benefit determination basic information Im stored in the storage unit 12 and the content of the privilege determination trigger Tb (S171). ), It is determined whether or not a privilege benefit should be provided (S172).

For example, for each ordering user, the benefit points that are aggregated based on the benefit benefit provision possibility information Bp exceed a preset threshold value. It is done based on whether or not. Since the privilege points are accumulated for each project to be supported, the ordering user can be motivated to continuously support the same support target.

When it is determined that the privilege benefit should not be provided (S172; NO), the process returns to the standby state (S151) of the privilege determination trigger Tb.

When it is determined that the privilege benefit should be provided (S172; YES), the privilege benefit provision time determination process ends, and the privilege benefit provision content determination process (S21) is started in accordance with the privilege benefit provision content determination program 641. (FIG. 2).

As shown in FIG. 10, in the privilege benefit provision content determination process, the privilege benefit provision realization unit 11E reads the privilege benefit determination basic information Im from the storage unit 12 (S181). Further, main transaction order information Io is read from the database 41 (S182). The privilege benefit provision realization unit 11E determines the privilege benefit provision content Bd based on the read benefit benefit determination basic information Im and main commercial transaction ordering information Io (S183) and stores it in the storage unit 12 (S184).

For example, in the case where the benefit benefit providing content Bd is determined as a benefit benefit when a discount is available when purchasing a product via the commercial transaction intermediary device 1, the discount amount is increased or decreased in proportion to the amount of the main commercial transaction. Is done. Moreover, you may increase / decrease in proportion to the amount of support benefits.

Privilege benefit provision realization part 11E is good also as reading access total data Ac from database 41 at the above-mentioned step S182. Thereby, privilege benefit provision content Bd can be determined so as to be proportional to the number of accesses to the support target expression information Is. As a result, by supporting projects with higher growth potential, projects with high public interest and high social interest, etc., the number of accesses increases and the benefits received by the ordering user also increase. Therefore, it is possible to motivate the ordering user to select a support target by examining a project having high growth potential and public benefit. Thereby, more effective support can be performed.

Also, the benefit benefit providing content Bd can be determined based on the support target growth level information included in the access total data Ac. Specifically, as the number of users who express support for the project increases, the benefits can be increased. As a result, the benefits received by the ordering user increase as the project gains much support and grows. Therefore, the ordering user can perform more effective support by selecting a support target with high growth potential.

In addition, on the condition that the access user accesses the representative information Id, registers as a member in an EC site including the commercial transaction mediating apparatus 1, and further purchases a product via the commercial transaction mediating apparatus 1, the benefit benefit providing content Bd It is good also as raising value.

The privilege benefit provision realization unit 11E determines the privilege benefit provision content Bd and stores it in the storage unit 12, ends the privilege benefit provision content determination processing, and orders the user specification processing (S22) according to the ordering user specification program 642. Is started (FIG. 2).

In the ordering user identification process, the privilege benefit provision realization unit 11E refers to the ordering user identification information Iu included in the support benefit provision history Hf stored in the database 41, and identifies the ordering user who receives the benefit benefit. .

Subsequently, the privilege benefit provision realization unit 11E executes privilege benefit provision execution processing (S23) in accordance with the privilege benefit provision execution program 643 (FIG. 2).

In the privilege benefit provision execution processing, for example, the privilege benefit provision realization unit 11E adds and updates information related to the privilege to the ordering user account information Ia stored in the database 41 based on the privilege benefit provision content Bd. To do. Thereby, the ordering user can receive a discount based on the benefit benefit providing content Bd when purchasing a product via the commercial transaction mediating apparatus 1.

Also, privilege points may be aggregated for each ordering user, and the ordering users may be ranked according to the accumulated cumulative privilege points. For example, the ordering users are ranked from the first rank member to the Nth rank member (N is a natural number of 2 or more) in the order of the cumulative score points. And you may give the discount purchase right which can purchase goods more cheaply as a rank becomes high rank (approaching the Nth rank). Furthermore, special products that can only be purchased by members who are higher than a predetermined rank may be set.

In the present embodiment, if the main commercial transaction ordered by the ordering user via the commercial transaction mediating apparatus 1 is established, the support benefit can be provided. Thereby, the ordering user can participate in support such as cloud finding without performing additional procedures such as registration to the support site and remittance of support money. Therefore, the psychological burden felt by the ordering user who is a supporter when performing support can be reduced.

Further, in the present embodiment, the support is executed only when the project for which support is applied collects support exceeding a preset threshold. As a result, it is possible to reduce the burden on the ordering user to support a project in which it is unclear whether or not it will be successful.

In this embodiment, the privilege benefit to be provided is increased based on an increase in access to information related to the project that has been supported. Thereby, the burden feeling at the time of an ordering user providing support can be reduced.

The commercial transaction mediating apparatus 1 according to the present embodiment is configured to provide support benefits on the condition that the main commercial transaction is completed. Thereby, a support mediation site (for example, a crowdfunding site) can be easily added to a commercial transaction mediation site (such as an EC mall site or an EC shop site).

According to the present embodiment, since the benefit benefit providing content Bd is determined based on the establishment content of the main business transaction, the providing content of the support benefit, etc., the ordering user is motivated to make a more expensive purchase. It is possible to activate both commerce and support.

In the present embodiment, the access user who is interested in the project support can promote the access to the support target expression information Is and the representative information Id such as the project introduction page and the project introduction video. It is comprised so that it may flow into a commercial transaction mediation site provided with. Thereby, the number of users of the commercial transaction mediation site can be increased regardless of the advertising advertisement with a deep commercial color.

Although the embodiments of the present invention have been described above, the present invention is not limited to the above-described embodiments, and various modifications and applications are possible.

Assistance benefit rate and privilege benefit rate may be set for each product purchased in the main business transaction. Thereby, even if it is shopping of the same price, it becomes possible to provide greater support by selecting a product with a large support benefit ratio. In addition, it is possible to obtain a larger privilege by selecting a product with a large privilege benefit ratio. Therefore, it is possible to increase the options of the ordering user. In addition, when the commercial transaction mediating apparatus 1 is an EC mall site that handles products from a plurality of EC shops, it is possible to increase the options of the ordering user by setting the support benefit ratio and the privilege benefit ratio for each EC shop.

As means for realizing an EC mall, for example, an EC shop management screen displayed on a shop terminal of each EC shop that is a party of the main commercial transaction and a signal output by operating the EC shop management screen are received and operated. Prepare the server-side program to be executed. Registration of the EC shop in the EC mall is performed in advance by the EC mall operator, or through the EC mall operator's permission process, the person in charge of the EC shop operates the EC shop management screen. Subsequently, the person in charge of the registered EC shop performs a remittance method, product registration, etc. through the EC shop management screen. These can also be realized using well-known package software.

Further, the benefit benefits provided to a plurality of ordering users who provided support benefits to the same support target may be distributed so as to be proportional to the support amount of each ordering user. Thereby, competition arises between ordering users, and commerce can be activated.

Suppose that the above-mentioned support benefits are provided by providing money or goods, but it is not limited to this. For example, posting on the Internet for raising the image of the support target, provision of computer resources (priority distribution of moving images, provision of storage capacity, etc.), an act of promoting access to the support target, etc. Thereby, the option at the time of an ordering user providing a support benefit can be increased.

Furthermore, part or all of the main business transaction and support benefits may be a contribution act of the ordering user. For example, the contribution act is an act such as advertising a project to be supported, providing a review, viewing an advertisement, answering a questionnaire, or volunteering. These contribution acts are quantified as, for example, a contribution effect and a burden on the contribution action based on a predetermined index by the privilege benefit provision realization unit 11E as a contribution action value calculation unit. And the value of contribution action is calculated from these numerical values. The calculated contribution action value is used to determine the benefit benefit as well as the support amount as the support benefit.

Thus, the ordering user can provide support even when there is a situation where there is no product to buy on the EC site equipped with the commercial transaction mediating apparatus 1 or there is no money to buy.

Also, when providing support through a contributory act, it may be configured such that benefits can be provided by an action that contributes directly to the project without going through the main business transaction. Specifically, when providing a support benefit by advertising a site introducing a project on a blog owned by an ordering user, the transaction intermediary device 1 (for example, providing a support benefit as a means for calculating a contribution act value) The realization unit 11B) measures the advertising effect by analyzing the number of accesses to the blog of the ordering user. Further, the commercial transaction mediating apparatus 1 measures the burden on the ordering user by analyzing the number of characters of the advertisement article, the creation time of the advertisement article, the display size of the provided advertisement, and the like. And it can be set as the reference information when determining the content of the benefit benefit provision based on the advertising effect and the burden of the ordering user.

Privilege benefits described above are granted discounted purchase rights, specific product purchase rights, etc., but are not limited thereto. For example, gifts related to the supported project, right to speak in the support project, voting right, etc. may be used. Thereby, various privilege benefits can be provided, and it becomes possible to easily seek support.

Also, as a method for determining the benefit benefit based on access to the project, the benefit benefit is increased in proportion to the number of accesses, but is not limited thereto. For example, the access location of the access user is estimated based on the acquired IP address, GPS information, etc., and the benefit benefit provided may be increased when the access is from a location closely related to the project. This can increase interest in the project.

The electronic commerce mediation apparatus 1 is not limited to a web server that provides a website. For example, it is good also as various servers (for example, application server) corresponding to the application provided by the application provision system which the OS provider for smart phones and tablet terminals manages. Thereby, as the ordering user terminal 21 and the access user terminal 22, the commercial transaction mediating apparatus 1 can be accessed from various terminals.

The relationship between the processing of each unit included in the processing unit 11 and the program for executing the processing is not limited to the above. For example, in the privilege benefit provision realization unit 11E, the ordering user may be specified by the privilege benefit provision execution program 643 instead of the order user identification program 642. Thereby, it is possible to develop a program suitable for a development environment such as a computer to be used, an OS, and a programming language. In addition, it is possible to develop a program suitable for the implementation environment such as a computer or OS used as the commercial transaction mediating apparatus 1, the database 41 or the like.

Further, although each unit included in the processing unit 11 is configured on the same computer, the present invention is not limited to this. For example, the main business transaction mediation unit 11A, the access promotion unit 11C, and the access analysis unit 11D are configured on the first server, the support benefit provision realization unit 11B is configured on the second server, and the privilege benefit provision realization unit 11E is configured on the third server. However, they may be connected to each other via a network. Thereby, a computer with low processing capability can be used as each server.

The above-described support benefit provision realizing unit 11B allows the ordering user to select a support target for each main business transaction order, but is not limited thereto. For example, when the ordering user specifies the support benefit providing target in advance and performs the main commercial transaction a plurality of times, the order benefit may be provided to the same support target. Thereby, the trouble of an ordering user selecting a support target can be saved.

In the above embodiment, the ordering user specifying information Iu is composed of a user ID and a password, but is not limited thereto. For example, user authentication may be performed by requesting the ordering user to log in, and the session information may be used as the ordering user specifying information Iu. The user authentication is not limited as long as it can authenticate the user, and various methods such as a public key method and a method applying zero knowledge proof can be used.

In the above embodiment, merchandise purchase at an EC shop is handled as a commercial transaction brokerage, but the present invention is not limited to this. For example, various transaction intermediaries such as auctions, barter exchanges between users, barter exchanges between users and companies can be handled.

Further, the distribution method of the above-described program for realizing each function of the commercial transaction mediating apparatus 1 is arbitrary. For example, CD-ROM (Compact Disk Read-Only Memory), DVD (Digital Versatile Disk), MO (Magneto Optical Disk), It may be distributed by being stored in a computer-readable recording medium such as a memory card, or distributed via a communication network such as the Internet.

It should be noted that the present invention can be variously modified and modified without departing from the scope of the present invention. Further, the above-described embodiment is for explaining the present invention, and does not limit the scope of the present invention.

This application is based on Japanese Patent Application No. 2015-198505 filed on Sep. 14, 2015. In this specification, the specification, claims, and entire drawings of Japanese Patent Application No. 2015-198505 are incorporated by reference.

DESCRIPTION OF SYMBOLS 1 Commerce intermediary apparatus 2 User terminal 11 Processing part 11A Main commerce intermediary part 11B Support benefit provision realization part 11C Access promotion part 11D Access analysis part 11E Benefit benefit provision realization part 12 Storage part 13 Communication part 21 Ordering user terminal 22 Access user terminal 41 Database 61 CPU
62 Main Storage Unit 63 External Storage Unit 67 Input / Output Interface 68 Bus 71 Main Business Transaction Desired

Content Selection Area

71A, 71B Select Box 72 Order Button 631 Main Business Transaction Order Information Acquisition Program 632 Main Business Transaction Execution Program 633 Support Benefit Provision Availability Determination Program 634 Support Benefit Provision execution program 635 Access promotion execution program 636 Support target expression information output program 637 Access detection program 638 Access aggregation program 639 Benefit benefit provision availability determination program 640 Benefit benefit provision time determination program 641 Benefit benefit provision content determination program 642 Ordering user specification program 643 Benefit Benefits Execution Program Hf Support Benefits History Al Access Raw Data Ac Access Aggregation Data Ia Red Item Information Ig Product Information Ip Project Information Iu Ordering User Specific Information Io Main Commerce Order Information Ie Support Benefit Providability Information Id Representative Information Is Support Target Expression Information It Benefit Benefit Providing Timing Information Im Benefit Benefit Determination Basic Information Op Commerce Order Input Page Ep Support Target Input Page Te Support Determination Trigger Tb Benefit Determination Trigger Se Support Benefit Provision Execution Notification Signal Sr Special Benefit Provision Execution Signal Bp Special Benefit Provision Possibility Information Pb Special Benefit Provision Point Bd Special Benefit Provision Details

Claims

Main commerce ordering information acquisition means for acquiring main commerce ordering information, which is information of the ordered commerce, from an ordering user terminal that orders commerce;
Based on main commerce order information acquired by the main commerce order information acquisition means, main commerce execution means for establishing a commercial transaction;
From the ordering user terminal, support target information acquisition means for acquiring support target information that is information of the selected support target;
Support benefit providing means for executing benefit provision to the support target based on the support target information acquired by the support target information acquiring means on the condition that a commercial transaction is established by the main commercial transaction execution means;
A storage unit for storing ordering user specifying information for specifying an ordering user who is an orderer of the ordered business transaction;
Ordering user identification information recording means for storing the ordering user identification information in the storage unit;
On the condition that the benefit provision to the support target is realized by the support benefit providing means, the privilege benefit providing means for executing the provision realizing operation of the privilege benefit to the ordering user;
An electronic commerce brokerage device.
The privilege benefit providing means is:
Based on at least one of the main commercial transaction ordering information and the support content executed by the support benefit providing means, the content of the privilege benefit to the ordering user is changed.
The electronic commerce mediation apparatus according to claim 1.
Access facilitating means for displaying on the user terminal information related to the support target and information prompting access to the support target expression information stored in advance in the storage unit;
Support target expression information output means for outputting the support target expression information to a user terminal;
The electronic commerce mediation apparatus according to claim 1 or 2.
An access information analyzing means for analyzing access information to the support target expression information that has been prompted by the access promoting means;
The privilege benefit providing means changes the content of the benefit benefit to the ordering user based on the analysis result of the access information analysis means.
The electronic commerce mediation apparatus according to claim 3.
A support target growth level analysis means for analyzing the growth level of the support target is provided.
The privilege benefit providing means changes the content of the benefit benefit to the ordering user based on the growth degree analyzed by the support target growth degree analysis means.
The electronic commerce mediation apparatus according to any one of claims 1 to 4.
Contributing action value calculation means for calculating the value of the contributing action performed on the other party of the main commerce or the support target,
The value of the contribution act calculated by the contribution act value calculation means is applied to at least a part of the consideration of the main business transaction and the support benefit,
The electronic commerce mediation apparatus according to any one of claims 1 to 5.
A main commerce ordering information acquisition step for acquiring main commerce ordering information, which is information on the ordered commerce, from an ordering user terminal that orders commerce;
Based on the main commerce order information acquired in the main commerce order information acquisition step, a main commerce execution step for establishing a commercial transaction;
From the ordering user terminal, a support target information acquisition step of acquiring support target information that is information of the selected support target;
A support benefit providing step for executing the benefit provision to the support target based on the support target information acquired in the support target information acquiring step on the condition that a commercial transaction is established in the main commercial transaction execution step;
An ordering user specifying information recording step for storing ordering user specifying information for specifying an ordering user who is an orderer of the ordered business transaction in the storage unit;
A privilege benefit providing step for executing provision of privilege benefits to the ordering user on the condition that the benefit provision to the support target is realized in the support benefit providing step;
An electronic commerce mediation method comprising:
In the privilege benefit providing step,
Based on at least one of the main business transaction ordering information and the support content executed in the support benefit providing step, the content of the benefit benefit to the ordering user is changed.
The electronic commerce mediation method according to claim 7.
Support target expression information output step for outputting to the user terminal support target expression information stored in advance in the storage unit, which is information related to the support target;
An access promoting step for displaying information prompting access to the support target expression information on the user terminal;
An electronic commerce mediation method according to claim 7 or 8.
An access information analysis step for analyzing access information to the support target expression information that is prompted in the access promotion step;
In the privilege benefit providing step, based on the analysis result of the access information analysis step, the content of the privilege benefit to the ordering user is changed.
The electronic commerce mediation method according to claim 9.
A support target growth level analysis step for analyzing the growth level of the support target is provided.
In the privilege benefit providing step, based on the growth level analyzed in the support target growth rate analysis step, the content of the privilege benefit to the ordering user is changed.
The electronic commerce mediation method according to any one of claims 7 to 10.
Calculating the value of the contributory act performed on the other party of the main commerce or the support target, and calculating the value of the contributory activity to apply the calculated value of the contributory act to at least a part of the consideration and support benefits of the main commerce Prepare
The electronic commerce mediation method according to any one of claims 7 to 11.
Computer
Main commerce ordering information acquisition means for acquiring main commerce ordering information, which is information of the ordered commerce, from an ordering user terminal that orders commerce;
Main commerce execution means for establishing a commercial transaction based on the main commerce order information acquired by the main commerce order information acquisition means;
Support target information acquisition means for acquiring support target information that is information of the selected support target from the ordering user terminal;
Support benefit providing means for executing the benefit provision to the support target based on the support target information acquired by the support target information acquiring means on the condition that a commercial transaction is established by the main commercial transaction execution means,
Ordering user specifying information recording means for storing ordering user specifying information for specifying an ordering user who is an orderer of the ordered business transaction in the storage unit,
Privilege benefit providing means for executing provision of privilege benefits to the ordering user on the condition that the benefit provision to the support target is realized by the support benefit providing means;
Program to function as.