WO2017016119A1 - Recommendation method, apparatus and device based on e-commerce platform, and storage medium - Google Patents

Recommendation method, apparatus and device based on e-commerce platform, and storage medium Download PDF

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Publication number
WO2017016119A1
WO2017016119A1 PCT/CN2015/096297 CN2015096297W WO2017016119A1 WO 2017016119 A1 WO2017016119 A1 WO 2017016119A1 CN 2015096297 W CN2015096297 W CN 2015096297W WO 2017016119 A1 WO2017016119 A1 WO 2017016119A1
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page
product
friend
recommendation
recommended
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PCT/CN2015/096297
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French (fr)
Chinese (zh)
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刘俊启
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百度在线网络技术（北京）有限公司
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Publication of WO2017016119A1 publication Critical patent/WO2017016119A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to the field of computer application technologies, and in particular, to a recommended method, device, device and storage medium based on an e-commerce platform.
  • the present invention provides a method and apparatus based on an e-commerce platform to facilitate user operations.
  • the invention provides a recommendation method based on an e-commerce platform, the method comprising:
  • the product information included in the product related page is added to the shopping cart list of the recommended friend.
  • the item related page includes: a product detail page, a shopping cart page, a settlement page, or an order details page.
  • providing a friend recommendation function on a product related page of the e-commerce platform includes:
  • a friend recommendation button or a friend recommendation drop-down box is provided on the product related page of the e-commerce platform, and the sub-menu of the friend recommendation button or the friend recommendation drop-down box includes a list of friends to be selected.
  • the alternative buddy list is generated as follows:
  • the message data includes: in-station message data, Or message data of an instant communication tool having an interface with the e-commerce platform.
  • adding the item information included in the item related page to the list of shopping carts of the recommended friend includes:
  • a unified friend recommendation function is provided for all products, and the product information selected by the user when the product recommendation function is triggered is added to the shopping cart list of the recommended friends.
  • the method further includes: saving the recommendation reason information or the correspondence between the recommender information and the product information;
  • the recommendation reason information or the recommender information is included in the shopping cart page data according to the correspondence relationship.
  • the method further includes:
  • the suggested friend is sent with the prompt information of the recommended item by the in-site message or the instant communication tool having an interface with the e-commerce platform.
  • the invention also provides a recommendation device based on an e-commerce platform, the device comprising:
  • a function providing unit configured to provide a friend recommendation function on a product related page of the e-commerce platform
  • the function implementation unit is configured to: after detecting that the product recommendation function on the product related page is triggered, add the product information included in the product related page to the shopping cart list of the recommended friend.
  • the item related page includes: a product detail page, a shopping cart page, a settlement page, or an order details page.
  • the function providing unit is specifically configured to provide a friend recommendation button or a friend recommendation drop-down box on the product related page of the e-commerce platform, and the friend recommendation button or the friend recommendation drop-down box
  • the menu contains a list of friends to choose from.
  • the function providing unit is further configured to generate the selectable friend list in the following manner:
  • the message data includes: in-station message data, or message data of an instant communication tool having an interface with the e-commerce platform.
  • the function implementing unit specifically executes:
  • the function providing unit When the function providing unit is on a shopping cart page, a settlement page, or an order details page
  • the friend recommendation function is separately provided for each product, the product information of the triggered product recommendation function is added to the shopping list of the recommended friend; or
  • the function providing unit provides a unified friend recommendation function for all products on the shopping cart page, the settlement page or the order detail page, the product information selected by the user when the product recommendation function is triggered is added to the recommended friend's shopping cart. List.
  • the function implementation unit is further configured to save the recommendation reason information or the correspondence between the recommender information and the product information;
  • the recommendation reason information or the recommender information is included in the shopping cart page data according to the correspondence relationship.
  • the function implementation unit is further configured to use an intra-site message or an instant communication tool having an interface with the e-commerce platform.
  • the recommended friend sends a prompt message with the recommended item.
  • the user can directly add the product information included in the product related page to the shopping cart list of the recommended friend through the friend recommendation function provided on the product related page, without opening an additional instant communication tool. , copy, paste and send product links to friends.
  • the recommended friend can directly see the recommended item from the shopping cart list, and directly place the order to purchase, without receiving the product link through the instant communication tool, click the product link, join the shopping cart and then purchase.
  • both the recommended user and the recommended user simplify the operation.
  • FIG. 1 is a flowchart of a main method according to an embodiment of the present invention
  • FIG. 2 is a diagram showing an example of a friend recommendation function of a product detail page according to an embodiment of the present invention
  • 3a and 3b are diagrams showing an example of a friend recommendation function of a shopping cart page according to an embodiment of the present invention.
  • FIG. 4 is a diagram showing an example of a shopping cart page of a recommended person according to an embodiment of the present invention.
  • FIG. 5 is a structural diagram of a device according to an embodiment of the present invention.
  • FIG. 1 is a flowchart of a main method according to an embodiment of the present invention. As shown in FIG. 1, the method may include the following steps:
  • a friend recommendation function is provided on a product related page of the e-commerce platform.
  • the item related page involved in the embodiment of the present invention may include, but is not limited to, a product detail page, a shopping cart page, a settlement page, or an order details page.
  • the way to provide the friend recommendation function may be to provide a friend recommendation button or a friend recommendation drop-down box on the product related page, and the sub-menu of the friend recommendation button or the friend recommendation drop-down box contains a list of friends to choose from.
  • the product detail page refers to a page containing detailed information of the product displayed to the user when the user requests to browse a specific product, where the product name, ID, picture, introduction, user evaluation, and shopping cart are usually included in the page.
  • the friend recommendation function may be set in the product detail page.
  • a friend recommendation button may be provided in the product details page.
  • a sub-menu may be popped up, and the sub-menu contains a list of friends to choose from. The user can select the recommended friend in the buddy list.
  • the shopping cart page is a page that is returned to the user when receiving the shopping cart page browsing request of the user.
  • the shopping cart page contains a list of product information that the user puts into the shopping cart, and provides a function for the user to edit, and enters the settlement.
  • the friend recommendation function may be set in the shopping cart page. Since there may be multiple item information in the shopping cart page, the friend recommendation function may be separately provided for each item information, as shown in FIG. 3a. It is also possible to provide a unified friend recommendation function for the product information in the shopping cart page, and the user can select the product recommendation to the friend by checking the box in the check box, as shown in FIG. 3b. As shown in FIG.
  • a friend recommendation button is provided in the product details page.
  • a sub-menu may be popped up, and the sub-menu contains a list of friends to choose from. The user can select the item by checking the box in the check box and select the recommended friend in the friend list.
  • the settlement page is a page returned to the user after receiving the user's product settlement request, and the user can fill in the receipt information, pay the purchase price, and the like on the settlement page.
  • a friend recommendation function may be set in the settlement page. Since there may be a plurality of item information in the settlement page, similarly to the above shopping cart page, the friend recommendation function may be separately provided for each item information. It is also possible to provide a unified friend recommendation function for the product information in the settlement page, and the user can select the product recommendation to the friend by checking the box in the check box.
  • the order page is the page containing the order information that is returned to the user when the user receives the request to view the order after the order is formed.
  • the order page usually contains the order details, including the product information, receipt information, payment information, logistics information, etc. included in the order.
  • the friend recommendation function is also set in the order page. Since there may be multiple item information in the order page, similar to the above shopping cart page, it is possible to separately A friend recommendation function is provided for each product information. It is also possible to provide a unified friend recommendation function for the product information in the order page, and the user can select the product recommendation to the friend by checking the box in the check box.
  • the user who browses the product-related page is referred to as the current user, and the friends included in the above-mentioned selectable friend list may be generated according to, but not limited to, the following methods:
  • the user who matches the current user according to the preset condition is determined, and the determined user is added to the list of available friends.
  • a mechanism is provided for the user to set a tag for his or her friend.
  • the tag is usually a relationship tag, which reflects the relationship between the current user and his or her friends.
  • the user can set a label for a husband, a relative, a classmate, a colleague, a netizen, etc., and in the embodiment of the present invention, a user who selects a predetermined condition can be selected according to the relationship label, that is, only a user who satisfies a certain relationship can be selected. Friends, for example, can only use husbands, relatives, and classmates as friends to choose from.
  • Determining the available friends according to the user relationship can effectively avoid some recommended harassment and avoid receiving the product recommendation that the strange user frequently performs for a certain purpose. For example, some merchants frequently recommend products to users for marketing purposes, which can effectively avoid such harassment.
  • the second method is to obtain the message data of the current user, and determine, according to the message data, the user whose frequency or frequency of message interaction with the current user meets the preset condition, and join the determined user to the list of available friends.
  • the e-commerce platform usually in the e-commerce platform, it will be used to provide a message mechanism between users. It can be the intra-site message of the e-commerce platform, or the in-site message of the community carried by the e-commerce platform, or exist between some e-commerce platforms and instant communication tools. Interface, e-commerce platform Users can interact with this instant messaging tool.
  • Taobao provides an instant communication tool for Ali Wangwang
  • Taobao and Ali Wangwang have interfaces before, Taobao users can interact through Ali Wangwang.
  • the e-commerce platform can obtain the current user's message data from the database. According to the frequency or frequency of message interaction between the current user and other users, the degree of closeness between the current user and other users can be obtained, and the available users can be determined accordingly.
  • the product information included in the product related page is added to the shopping cart list of the recommended friend.
  • the item recommendation function on the item related page is triggered.
  • the product information corresponding to the product detail page may be information that uniquely identifies the product, such as a product ID or a product link, and the product information is added to the recommended friend.
  • Shopping cart list As shown in FIG. 2, assuming that the current user selects user B for product recommendation, the product information can be placed in user B's shopping cart list.
  • the product information of the triggered product recommendation function is added to the recommended friend's shopping cart list.
  • the friend recommendation function recommended by Estee Lauder Red Pomegranate Night Cream is added to the list of recommended friends' shopping carts.
  • the product information selected by the user when the product recommendation function is triggered may be added to the recommended product information.
  • a list of friends' shopping carts As shown in FIG. 3b, it is assumed that the current user has selected friend B as the recommended user, and when the recommendation function is triggered, two items of Estee Lauder Pomegranate Night Cream and Pampers diaper have been selected, and the two items are added. User B's shopping cart list.
  • the user can also provide the user with the function of filling in the recommendation reason, and the user can fill in the recommendation reason through the function, for example, “You have mentioned that you want to buy this product before”, “This item I think it is a good product for you.” "My husband sent this thing to give me a gift”, and so on.
  • the recommendation reason information may be included in the shopping cart page data according to the corresponding relationship.
  • the shopping cart page contains the recommended product information and the recommended reason left by the user who recommended the product.
  • the correspondence between the current user, that is, the recommender information and the recommended product information may be saved, and when the recommended friend's shopping cart page browsing request is received, the recommender information may be included in the shopping cart page data according to the corresponding relationship. Sent in. After the recommended friend opens the shopping cart page, the shopping cart page contains recommended product information and recommender information, and the recommended friend knows who recommended the product information.
  • the instant communication tool having an interface with the e-commerce platform sends the prompt information of the recommended product to the recommended friend.
  • the prompt information can be a simple prompt with a recommended item, such as "There is a recommended item in your shopping cart.”
  • the prompt information may also include recommender information, such as "There is a recommended item from the ** user in your shopping cart.”
  • the prompt information may also include other information, such as a recommendation time, a recommendation reason, and the like, which are not exemplified herein.
  • FIG. 5 is a structural diagram of a device according to an embodiment of the present invention.
  • the device may be disposed on a server end of an e-commerce platform. As shown in FIG. 5, the device may include: A unit 01 and a function implementing unit 02 are provided.
  • the function providing unit 01 is responsible for providing a friend recommendation function on the item related page of the e-commerce platform.
  • the product related page may include a product detail page, a shopping cart page, a settlement page, or an order details page.
  • the function providing unit 01 may provide a friend recommendation button or a friend recommendation drop-down box on the item related page of the e-commerce platform, and the sub-menu of the friend recommendation button or the friend recommendation drop-down box contains a list of friends to be selected.
  • the function providing unit 01 can adopt the following methods:
  • the user who matches the relationship between the users browsing the product-related page and the preset condition is determined, and the determined user is added to the list of available friends.
  • a mechanism is provided for the user to set a tag for his or her friend.
  • the tag is usually a relationship tag, which reflects the relationship between the current user and his or her friends.
  • the user can set a label for a husband, a relative, a classmate, a colleague, a netizen, etc., and in the embodiment of the present invention, a user who selects a predetermined condition can be selected according to the relationship label, that is, only a user who satisfies a certain relationship can be selected. Friends, for example, can only be husband, relatives, classmates As an alternative friend.
  • Determining the available friends according to the user relationship can effectively avoid some recommended harassment and avoid receiving the product recommendation that the strange user frequently performs for a certain purpose. For example, some merchants frequently recommend products to users for marketing purposes, which can effectively avoid such harassment.
  • the second method is to obtain the message data of the user browsing the related page of the product, and determine, according to the message data, the frequency of the message interaction or the number of times the user interacts with the page related to the product meets the preset condition, and the determined user is added to the available selection. Friends List.
  • the e-commerce platform usually in the e-commerce platform, it will be used to provide a message mechanism between users. It can be the intra-site message of the e-commerce platform, or the in-site message of the community carried by the e-commerce platform, or exist between some e-commerce platforms and instant communication tools. Interfaces, users on the e-commerce platform can interact through the instant messaging tool. For example, Taobao provides an instant communication tool for Ali Wangwang, Taobao and Ali Wangwang have interfaces before, Taobao users can interact through Ali Wangwang.
  • the e-commerce platform can obtain the current user's message data from the database. According to the frequency or frequency of message interaction between the current user and other users, the degree of closeness between the current user and other users can be obtained, and the available users can be determined accordingly.
  • the function implementing unit 02 is responsible for detecting that the product recommendation function on the product related page is triggered, and adding the product information included in the product related page to the shopping cart list of the recommended friend.
  • the function implementing unit 02 may acquire the product information corresponding to the product detail page, and add the product information to the shopping cart list of the recommended friend.
  • the function realization unit 02 may add the item information of the triggered item recommendation function to the shopping list of the recommended friend.
  • the function implementing unit 02 may add the product information that the user has selected when the product recommendation function is triggered to the recommended friend. Shopping cart list.
  • the function implementing unit 02 may also save the correspondence between the recommendation reason information and the product information after the product recommendation function on the product related page is triggered. Relationship; when receiving the shopping cart page browsing request of the recommended friend, the recommendation reason information is included in the shopping cart page data according to the correspondence relationship. After the recommended friend opens the shopping cart page, the shopping cart page contains the recommended product information and the recommended reason left by the user who recommended the product.
  • the function implementing unit 02 may further save the correspondence between the recommender information and the product information after the product recommendation function on the product related page is triggered; when receiving the shopping cart page browsing request of the recommended friend, The recommender information is included in the shopping cart page data according to the correspondence relationship. After the recommended friend opens the shopping cart page, the shopping cart page contains recommended product information and recommender information, and the recommended friend knows who recommended the product information.
  • the function implementation unit 02 may further send the prompt information of the recommended product to the recommended friend by using the intra-site message or the instant communication tool that has an interface with the e-commerce platform.
  • the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.
  • the above integrated unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
  • the above-described integrated unit implemented in the form of a software functional unit can be stored in a computer readable storage medium.
  • the above software functional unit is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor to perform the methods of the various embodiments of the present invention. Part of the steps.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .

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Abstract

A recommendation method, apparatus and device based on an e-commerce platform, and a storage medium. The method comprises: providing a friend recommendation function on a commodity related page of an e-commerce platform (101); and after it is detected that the commodity recommendation function on the commodity related page is triggered, adding commodity information contained in the commodity related page to a shopping cart list of a recommended friend (102). By means of the friend recommendation function provided on the commodity related page, a user can directly add the commodity information contained in the commodity related page to the shopping cart list of the recommended friend without starting an extra instant communication tool, and copying, pasting and sending a commodity link to the friend. Meanwhile, the recommended friend can directly see a recommended commodity from the shopping cart list and directly order and buy the commodity without receiving the commodity link through the instant communication tool, clicking the commodity link, adding the commodity to a shopping cart and then buying the commodity. Obviously, for both a recommending user and a recommended user, operations are simplified.

Description

基于电子商务平台的推荐方法、装置、设备及存储介质Recommended method, device, device and storage medium based on e-commerce platform
本申请要求了申请日为2015年07月29日，申请号为201510454094.4发明名称为“一种基于电子商务平台的推荐方法和推荐装置”的中国专利申请的优先权。The present application claims the priority of the Chinese patent application whose application date is July 29, 2015, and whose application number is 201510454094.4, which is entitled "a recommended method and recommended device based on an e-commerce platform".
技术领域Technical field
本发明涉及计算机应用技术领域，特别涉及一种基于电子商务平台的推荐方法、装置、设备及存储介质。The present invention relates to the field of computer application technologies, and in particular, to a recommended method, device, device and storage medium based on an e-commerce platform.
背景技术Background technique
随着电子商务的不断兴起，人们越来越多的利用电子商务平台进行商品信息的获取和商品的购买。人们在电子商务平台上进行浏览和购物的过程中，常常遇到这样的情况：用户A看到一件商品自己很喜欢，在购买的同时觉得自己的一位朋友B也有类似需求或者品味，则希望能够将该商品推荐给该朋友B；或者，用户A看到一件商品自己很喜欢，但希望自己的男朋友B能够作为礼物为自己购买；等等。With the continuous rise of e-commerce, people are increasingly using e-commerce platforms to obtain product information and purchase goods. In the process of browsing and shopping on the e-commerce platform, people often encounter such a situation: User A sees a product that he likes very much, and feels that one of his friends B has similar needs or tastes while purchasing. I hope that the item can be recommended to the friend B; or, the user A sees that a product likes it very much, but hopes that his boyfriend B can purchase it for himself as a gift;
对于上述类似情况，目前的实现方式大多是用户A复制该商品的链接，登录即时通信工具或打开手机短消息，将该链接通过即时通信工具或者手机短消息等方式发送给用户B。显然操作比较繁琐。并且用户B通过即时通信工具或手机短消息接收到该链接时，一方面，需要点击该链接进入电子商务平台，将其加入购物车后进行购买，操作比较繁琐；另一方面，由于无法检验该链接的安全性而可能不会点击该链接，这就会造成该推荐没有起到作用。For the above similar situation, most of the current implementation methods are that user A copies the link of the product, logs in to the instant messaging tool or opens the mobile phone short message, and sends the link to user B through an instant communication tool or a short message of the mobile phone. Obviously the operation is cumbersome. And when the user B receives the link through the instant communication tool or the short message of the mobile phone, on the one hand, the user needs to click the link to enter the e-commerce platform, and the purchase is added to the shopping cart, and the operation is cumbersome; on the other hand, the The security of the link may not click on the link, which will make the recommendation not work.
发明内容 Summary of the invention
有鉴于此，本发明提供了一种基于电子商务平台的方法和装置，以便于简化用户操作。In view of this, the present invention provides a method and apparatus based on an e-commerce platform to facilitate user operations.
具体技术方案如下：The specific technical solutions are as follows:
本发明提供了一种基于电子商务平台的推荐方法，该方法包括：The invention provides a recommendation method based on an e-commerce platform, the method comprising:
在电子商务平台的商品相关页面上提供好友推荐功能；Providing a friend recommendation function on the product related page of the e-commerce platform;
检测到所述商品相关页面上的商品推荐功能被触发后，将所述商品相关页面包含的商品信息加入被推荐好友的购物车列表。After detecting that the product recommendation function on the product related page is triggered, the product information included in the product related page is added to the shopping cart list of the recommended friend.
根据本发明一优选实施方式，所述商品相关页面包括：商品详情页面、购物车页面、结算页面或者订单详情页面。According to a preferred embodiment of the present invention, the item related page includes: a product detail page, a shopping cart page, a settlement page, or an order details page.
根据本发明一优选实施方式，在所述电子商务平台的商品相关页面上提供好友推荐功能包括：According to a preferred embodiment of the present invention, providing a friend recommendation function on a product related page of the e-commerce platform includes:
在所述电子商务平台的商品相关页面上提供好友推荐按钮或好友推荐下拉框，所述好友推荐按钮或好友推荐下拉框的子菜单包含可供选择的好友列表。A friend recommendation button or a friend recommendation drop-down box is provided on the product related page of the e-commerce platform, and the sub-menu of the friend recommendation button or the friend recommendation drop-down box includes a list of friends to be selected.
根据本发明一优选实施方式，所述可供选择的好友列表依据如下方式生成：According to a preferred embodiment of the present invention, the alternative buddy list is generated as follows:
依据各好友的关系标签，确定与浏览所述商品相关页面的用户之间的关系符合预设条件的用户，将确定的用户加入可供选择的好友列表；或者，Determining, according to the relationship tag of each friend, a user who matches the user who browses the page related to the product according to a preset condition, and adding the determined user to the list of available friends; or
获取浏览所述商品相关页面的用户的消息数据，依据所述消息数据判断与浏览所述商品相关页面的用户之间消息交互频率或次数符合预设条件的用户，将确定的用户加入可供选择的好友列表。Obtaining message data of a user browsing the related page of the product, and determining, according to the message data, a user whose frequency or frequency of message interaction with a user browsing the related page of the product meets a preset condition, and adding the determined user to the selection List of friends.
根据本发明一优选实施方式，所述消息数据包括：站内消息数据， 或者与所述电子商务平台存在接口的即时通信工具的消息数据。According to a preferred embodiment of the present invention, the message data includes: in-station message data, Or message data of an instant communication tool having an interface with the e-commerce platform.
根据本发明一优选实施方式，将所述所述商品相关页面包含的商品信息加入被推荐好友的购物车列表包括：According to a preferred embodiment of the present invention, adding the item information included in the item related page to the list of shopping carts of the recommended friend includes:
获取商品详情页对应的商品信息，将该商品信息加入被推荐好友的购物车列表；或者，Obtain the product information corresponding to the product detail page, and add the product information to the list of shopping carts of the recommended friends; or,
在购物车页面、结算页面或者订单详情页面上针对各商品分别提供有好友推荐功能，将被触发商品推荐功能的商品信息加入被推荐好友的购物列表；或者，Providing a friend recommendation function for each item on the shopping cart page, the settlement page or the order details page, and adding the item information of the triggered item recommendation function to the shopping list of the recommended friend; or
在购物车页面、结算页面或者订单详情页面上针对所有商品提供有统一的好友推荐功能，将商品推荐功能被触发时用户已选择的商品信息加入被推荐好友的购物车列表。On the shopping cart page, the settlement page or the order details page, a unified friend recommendation function is provided for all products, and the product information selected by the user when the product recommendation function is triggered is added to the shopping cart list of the recommended friends.
根据本发明一优选实施方式，在所述商品相关页面上的商品推荐功能被触发后，该方法还包括：保存推荐理由信息或推荐人信息与所述商品信息之间的对应关系；According to a preferred embodiment of the present invention, after the product recommendation function on the product related page is triggered, the method further includes: saving the recommendation reason information or the correspondence between the recommender information and the product information;
接收到所述被推荐好友的购物车页面浏览请求时，依据所述对应关系将所述推荐理由信息或推荐人信息包含在所述购物车页面数据中发送。When receiving the shopping cart page browsing request of the recommended friend, the recommendation reason information or the recommender information is included in the shopping cart page data according to the correspondence relationship.
根据本发明一优选实施方式，在所述商品相关页面上的商品推荐功能被触发后，该方法还包括：According to a preferred embodiment of the present invention, after the product recommendation function on the product related page is triggered, the method further includes:
通过站内消息或与所述电子商务平台存在接口的即时通信工具，向所述被推荐好友发送有推荐商品的提示信息。The suggested friend is sent with the prompt information of the recommended item by the in-site message or the instant communication tool having an interface with the e-commerce platform.
本发明还提供了一种基于电子商务平台的推荐装置，该装置包括：The invention also provides a recommendation device based on an e-commerce platform, the device comprising:
功能提供单元，用于在电子商务平台的商品相关页面上提供好友推荐功能； a function providing unit, configured to provide a friend recommendation function on a product related page of the e-commerce platform;
功能实现单元，用于检测到所述商品相关页面上的商品推荐功能被触发后，将所述商品相关页面包含的商品信息加入被推荐好友的购物车列表。The function implementation unit is configured to: after detecting that the product recommendation function on the product related page is triggered, add the product information included in the product related page to the shopping cart list of the recommended friend.
根据本发明一优选实施方式，所述商品相关页面包括：商品详情页面、购物车页面、结算页面或者订单详情页面。According to a preferred embodiment of the present invention, the item related page includes: a product detail page, a shopping cart page, a settlement page, or an order details page.
根据本发明一优选实施方式，所述功能提供单元，具体用于在所述电子商务平台的商品相关页面上提供好友推荐按钮或好友推荐下拉框，所述好友推荐按钮或好友推荐下拉框的子菜单包含可供选择的好友列表。According to a preferred embodiment of the present invention, the function providing unit is specifically configured to provide a friend recommendation button or a friend recommendation drop-down box on the product related page of the e-commerce platform, and the friend recommendation button or the friend recommendation drop-down box The menu contains a list of friends to choose from.
根据本发明一优选实施方式，所述功能提供单元，还用于采用如下方式生成所述可供选择的好友列表：According to a preferred embodiment of the present invention, the function providing unit is further configured to generate the selectable friend list in the following manner:
依据各好友的关系标签，确定与浏览所述商品相关页面的用户之间的关系符合预设条件的用户，将确定的用户加入可供选择的好友列表；或者，Determining, according to the relationship tag of each friend, a user who matches the user who browses the page related to the product according to a preset condition, and adding the determined user to the list of available friends; or
获取浏览所述商品相关页面的用户的消息数据，依据所述消息数据判断与浏览所述商品相关页面的用户之间消息交互频率或次数符合预设条件的用户，将确定的用户加入可供选择的好友列表。Obtaining message data of a user browsing the related page of the product, and determining, according to the message data, a user whose frequency or frequency of message interaction with a user browsing the related page of the product meets a preset condition, and adding the determined user to the selection List of friends.
根据本发明一优选实施方式，所述消息数据包括：站内消息数据，或者与所述电子商务平台存在接口的即时通信工具的消息数据。According to a preferred embodiment of the present invention, the message data includes: in-station message data, or message data of an instant communication tool having an interface with the e-commerce platform.
根据本发明一优选实施方式，所述功能实现单元在将所述商品相关页面包含的商品信息加入被推荐好友的购物车列表时，具体执行：According to a preferred embodiment of the present invention, when the product information included in the product related page is added to the shopping cart list of the recommended friend, the function implementing unit specifically executes:
获取商品详情页对应的商品信息，将该商品信息加入被推荐好友的购物车列表；或者，Obtain the product information corresponding to the product detail page, and add the product information to the list of shopping carts of the recommended friends; or,
当所述功能提供单元在购物车页面、结算页面或者订单详情页面上 针对各商品分别提供有好友推荐功能时，将被触发商品推荐功能的商品信息加入被推荐好友的购物列表；或者，When the function providing unit is on a shopping cart page, a settlement page, or an order details page When the friend recommendation function is separately provided for each product, the product information of the triggered product recommendation function is added to the shopping list of the recommended friend; or
当所述功能提供单元在购物车页面、结算页面或者订单详情页面上针对所有商品提供有统一的好友推荐功能时，将商品推荐功能被触发时用户已选择的商品信息加入被推荐好友的购物车列表。When the function providing unit provides a unified friend recommendation function for all products on the shopping cart page, the settlement page or the order detail page, the product information selected by the user when the product recommendation function is triggered is added to the recommended friend's shopping cart. List.
根据本发明一优选实施方式，所述功能实现单元在所述商品相关页面上的商品推荐功能被触发后，还用于保存推荐理由信息或推荐人信息与所述商品信息之间的对应关系；当接收到所述被推荐好友的购物车页面浏览请求时，依据所述对应关系将所述推荐理由信息或推荐人信息包含在所述购物车页面数据中发送。According to a preferred embodiment of the present invention, after the product recommendation function on the product related page is triggered, the function implementation unit is further configured to save the recommendation reason information or the correspondence between the recommender information and the product information; When receiving the shopping cart page browsing request of the recommended friend, the recommendation reason information or the recommender information is included in the shopping cart page data according to the correspondence relationship.
根据本发明一优选实施方式，所述功能实现单元在所述商品相关页面上的商品推荐功能被触发后，还用于通过站内消息或与所述电子商务平台存在接口的即时通信工具，向所述被推荐好友发送有推荐商品的提示信息。According to a preferred embodiment of the present invention, after the item recommendation function on the item related page is triggered, the function implementation unit is further configured to use an intra-site message or an instant communication tool having an interface with the e-commerce platform. The recommended friend sends a prompt message with the recommended item.
由以上技术方案可以看出，在本发明中用户通过商品相关页面上提供的好友推荐功能，能够直接将商品相关页面包含的商品信息加入被推荐好友的购物车列表，无需打开额外的即时通信工具，复制、黏贴并发送商品链接给好友。另外，被推荐的好友能够从购物车列表中直接看到推荐的商品，并直接下单购买，无需通过即时通信工具接收到商品链接后，点击商品链接、加入购物车后进行购买。显然无论是推荐用户还是被推荐用户都简化了操作。It can be seen from the above technical solution that in the present invention, the user can directly add the product information included in the product related page to the shopping cart list of the recommended friend through the friend recommendation function provided on the product related page, without opening an additional instant communication tool. , copy, paste and send product links to friends. In addition, the recommended friend can directly see the recommended item from the shopping cart list, and directly place the order to purchase, without receiving the product link through the instant communication tool, click the product link, join the shopping cart and then purchase. Obviously, both the recommended user and the recommended user simplify the operation.
附图说明DRAWINGS
图1为本发明实施例提供的主要方法流程图； FIG. 1 is a flowchart of a main method according to an embodiment of the present invention;
图2为本发明实施例提供的商品详情页的好友推荐功能实例图；2 is a diagram showing an example of a friend recommendation function of a product detail page according to an embodiment of the present invention;
图3a和图3b为本发明实施例提供的购物车页面的好友推荐功能实例图；3a and 3b are diagrams showing an example of a friend recommendation function of a shopping cart page according to an embodiment of the present invention;
图4为本发明实施例提供的被推荐人的购物车页面实例图；4 is a diagram showing an example of a shopping cart page of a recommended person according to an embodiment of the present invention;
图5为本发明实施例提供的装置结构图。FIG. 5 is a structural diagram of a device according to an embodiment of the present invention.
具体实施方式detailed description
为了使本发明的目的、技术方案和优点更加清楚，下面结合附图和具体实施例对本发明进行详细描述。The present invention will be described in detail below with reference to the drawings and specific embodiments.
图1为本发明实施例提供的主要方法流程图，如图1中所示，该方法可以包括以下步骤：FIG. 1 is a flowchart of a main method according to an embodiment of the present invention. As shown in FIG. 1, the method may include the following steps:
在101中，在电子商务平台的商品相关页面上提供好友推荐功能。In 101, a friend recommendation function is provided on a product related page of the e-commerce platform.
本发明实施例中涉及的商品相关页面可以包括但不限于：商品详情页面、购物车页面、结算页面或者订单详情页面。提供好友推荐功能的方式可以是在商品相关页面上提供好友推荐按钮或者好友推荐下拉框，好友推荐按钮或好友推荐下拉框的子菜单包含可供选择的好友列表。The item related page involved in the embodiment of the present invention may include, but is not limited to, a product detail page, a shopping cart page, a settlement page, or an order details page. The way to provide the friend recommendation function may be to provide a friend recommendation button or a friend recommendation drop-down box on the product related page, and the sub-menu of the friend recommendation button or the friend recommendation drop-down box contains a list of friends to choose from.
其中商品详情页面指的是当用户请求浏览某一具体商品时，展现给用户的包含商品详细信息的页面，在该页面中通常会包括商品名称、ID、图片、介绍、用户评价、加入购物车的入口和立即购买该商品的入口等信息，在本发明实施例中，除了上述信息之外，还可以在商品详情页中设置好友推荐功能。例如图2中所示，可以在商品详情页中提供一个好友推荐按钮，当用户点击该好友推荐按钮时，可以弹出一个子菜单，该子菜单包含可供选择的好友列表。用户可以在好友列表中选择被推荐的好友。 The product detail page refers to a page containing detailed information of the product displayed to the user when the user requests to browse a specific product, where the product name, ID, picture, introduction, user evaluation, and shopping cart are usually included in the page. In the embodiment of the present invention, in addition to the above information, the friend recommendation function may be set in the product detail page. For example, as shown in FIG. 2, a friend recommendation button may be provided in the product details page. When the user clicks the friend recommendation button, a sub-menu may be popped up, and the sub-menu contains a list of friends to choose from. The user can select the recommended friend in the buddy list.
购物车页面是当接收到用户的购物车页面浏览请求时返回给用户的页面，购物车页面中包含了用户放入购物车中的商品信息列表，并提供了供用户进行编辑的功能、进入结算页面的功能等。在本发明实施例中，除了上述功能之外，还可以在购物车页面中设置好友推荐功能。由于在购物车页面中可能存在多个商品信息，因此可以分别针对各商品信息分别提供好友推荐功能，如图3a中所示。也可以针对该购物车页面中的商品信息提供统一的好友推荐功能，用户可以通过在勾选框中勾选的方式选择商品推荐给好友，如图3b中所示。以图3b中所示为例，在商品详情页中提供一个好友推荐按钮，当用户点击该好友推荐按钮时，可以弹出一个子菜单，该子菜单包含可供选择的好友列表。用户可以通过在勾选框中勾选的方式选择商品以及在好友列表中选择被推荐的好友。The shopping cart page is a page that is returned to the user when receiving the shopping cart page browsing request of the user. The shopping cart page contains a list of product information that the user puts into the shopping cart, and provides a function for the user to edit, and enters the settlement. The function of the page, etc. In the embodiment of the present invention, in addition to the above functions, the friend recommendation function may be set in the shopping cart page. Since there may be multiple item information in the shopping cart page, the friend recommendation function may be separately provided for each item information, as shown in FIG. 3a. It is also possible to provide a unified friend recommendation function for the product information in the shopping cart page, and the user can select the product recommendation to the friend by checking the box in the check box, as shown in FIG. 3b. As shown in FIG. 3b, a friend recommendation button is provided in the product details page. When the user clicks the friend recommendation button, a sub-menu may be popped up, and the sub-menu contains a list of friends to choose from. The user can select the item by checking the box in the check box and select the recommended friend in the friend list.
结算页面是接收到用户的商品结算请求后向用户返回的页面，用户可以在该结算页面上填写收货信息、支付货款等等。在本发明实施例中，该结算页面中可以设置有好友推荐功能。由于在结算页面中也可能存在多个商品信息，因此与上述购物车页面类似地，可以分别针对各商品信息分别提供好友推荐功能。也可以针对该结算页面中的商品信息提供统一的好友推荐功能，用户可以通过在勾选框中勾选的方式选择商品推荐给好友。The settlement page is a page returned to the user after receiving the user's product settlement request, and the user can fill in the receipt information, pay the purchase price, and the like on the settlement page. In the embodiment of the present invention, a friend recommendation function may be set in the settlement page. Since there may be a plurality of item information in the settlement page, similarly to the above shopping cart page, the friend recommendation function may be separately provided for each item information. It is also possible to provide a unified friend recommendation function for the product information in the settlement page, and the user can select the product recommendation to the friend by checking the box in the check box.
订单页面是订单形成后，如果接收到用户查看订单的请求时返回给用户的包含订单信息的页面。该订单页面中通常包含的是订单详情，包括订单所包含的商品信息、收货信息、支付信息、物流信息等。在本发明实施例中，该订单页面中也设置有好友推荐功能。由于在订单页面中也可能存在多个商品信息，因此与上述购物车页面类似地，可以分别针 对各商品信息分别提供好友推荐功能。也可以针对该订单页面中的商品信息提供统一的好友推荐功能，用户可以通过在勾选框中勾选的方式选择商品推荐给好友。The order page is the page containing the order information that is returned to the user when the user receives the request to view the order after the order is formed. The order page usually contains the order details, including the product information, receipt information, payment information, logistics information, etc. included in the order. In the embodiment of the present invention, the friend recommendation function is also set in the order page. Since there may be multiple item information in the order page, similar to the above shopping cart page, it is possible to separately A friend recommendation function is provided for each product information. It is also possible to provide a unified friend recommendation function for the product information in the order page, and the user can select the product recommendation to the friend by checking the box in the check box.
为了描述方便，后续将浏览商品相关页面的用户称为当前用户，上述可供选择的好友列表中所包含的好友可以依据但不限于以下方式生成：For convenience of description, the user who browses the product-related page is referred to as the current user, and the friends included in the above-mentioned selectable friend list may be generated according to, but not limited to, the following methods:
第一种方式，依据各好友的关系标签，确定与当前用户之间的关系符合预设条件的用户，将确定的用户加入可供选择的好友列表。In the first manner, according to the relationship tags of each friend, the user who matches the current user according to the preset condition is determined, and the determined user is added to the list of available friends.
在电子商务平台中，提供了一种机制让用户能够为其好友设置标签，该标签通常为关系标签，即体现当前用户与其好友之间的关系。例如用户可以设置老公、亲属、同学、同事、网友等标签，在本发明实施例中可以依据这些关系标签，从中选择预设条件的用户，即只有满足一定关系的用户才能够成为可供选择的好友，例如仅能够将老公、亲属、同学作为可供选择的好友。In the e-commerce platform, a mechanism is provided for the user to set a tag for his or her friend. The tag is usually a relationship tag, which reflects the relationship between the current user and his or her friends. For example, the user can set a label for a husband, a relative, a classmate, a colleague, a netizen, etc., and in the embodiment of the present invention, a user who selects a predetermined condition can be selected according to the relationship label, that is, only a user who satisfies a certain relationship can be selected. Friends, for example, can only use husbands, relatives, and classmates as friends to choose from.
依据用户关系确定可供选择的好友，可以有效避免一些推荐骚扰，避免收到陌生用户出于一定目的频繁进行的商品推荐。例如一些商家出于营销的目的频繁向用户推荐商品，通过这种方式就能够有效避免这种骚扰。Determining the available friends according to the user relationship can effectively avoid some recommended harassment and avoid receiving the product recommendation that the strange user frequently performs for a certain purpose. For example, some merchants frequently recommend products to users for marketing purposes, which can effectively avoid such harassment.
第二种方式，获取当前用户的消息数据，依据该消息数据判断与当前用户之间消息交互频率或次数符合预设条件的用户，将确定的用户加入可供选择的好友列表。The second method is to obtain the message data of the current user, and determine, according to the message data, the user whose frequency or frequency of message interaction with the current user meets the preset condition, and join the determined user to the list of available friends.
通常在电子商务平台中会搭配提供用户之间的消息机制，可以是电子商务平台的站内消息，也可以是电子商务平台所搭载社区的站内消息，或者有些电子商务平台与即时通信工具之间存在接口，电子商务平台上 的用户能够通过该即时通信工具进行交互。例如淘宝提供了一种即时通信工具为阿里旺旺，淘宝与阿里旺旺之前存在接口，淘宝的用户能够通过阿里旺旺进行交互。对于以上的情况，电子商务平台能够从数据库获取当前用户的消息数据。依据当前用户与其他用户之间消息交互的频率或次数，能够得到当前用户与其他用户之间的密切程度，据此来确定可供选择的用户。Usually in the e-commerce platform, it will be used to provide a message mechanism between users. It can be the intra-site message of the e-commerce platform, or the in-site message of the community carried by the e-commerce platform, or exist between some e-commerce platforms and instant communication tools. Interface, e-commerce platform Users can interact with this instant messaging tool. For example, Taobao provides an instant communication tool for Ali Wangwang, Taobao and Ali Wangwang have interfaces before, Taobao users can interact through Ali Wangwang. For the above case, the e-commerce platform can obtain the current user's message data from the database. According to the frequency or frequency of message interaction between the current user and other users, the degree of closeness between the current user and other users can be obtained, and the available users can be determined accordingly.
在102中，检测到商品相关页面上的商品推荐功能被触发后，将该商品相关页面包含的商品信息加入被推荐好友的购物车列表。In 102, after detecting that the product recommendation function on the product related page is triggered, the product information included in the product related page is added to the shopping cart list of the recommended friend.
当检测到用户从可供选择的好友列表中选择被推荐好友，并确认完成，则触发商品相关页面上的商品推荐功能。When it is detected that the user selects the recommended friend from the list of available friends, and the confirmation is completed, the item recommendation function on the item related page is triggered.
如果当前用户是从商品详情页触发的商品推荐功能，那么获取商品详情页对应的商品信息，可以是唯一标识该商品的信息，例如商品ID或商品链接等，将该商品信息加入被推荐好友的购物车列表。如图2中所示的情况，假设当前用户选择了用户B进行商品推荐，那么就可以将该商品信息放入用户B的购物车列表。If the current user is the product recommendation function triggered by the product detail page, the product information corresponding to the product detail page may be information that uniquely identifies the product, such as a product ID or a product link, and the product information is added to the recommended friend. Shopping cart list. As shown in FIG. 2, assuming that the current user selects user B for product recommendation, the product information can be placed in user B's shopping cart list.
如果当前用户是从购物车、结算页面或者订单详情页面上触发的商品推荐功能，且针对各商品分别提供有好友推荐功能，则将被触发商品推荐功能的商品信息加入被推荐好友的购物车列表。如图3a中所示的情况，假设用户触发了雅诗兰黛红石榴晚霜推荐的好友推荐功能，那么就将该雅诗兰黛红石榴晚霜加入被推荐好友的购物车列表。If the current user is a product recommendation function triggered from a shopping cart, a settlement page, or an order details page, and a friend recommendation function is provided for each product, the product information of the triggered product recommendation function is added to the recommended friend's shopping cart list. . As shown in Figure 3a, assuming that the user triggers the friend recommendation function recommended by Estee Lauder Red Pomegranate Night Cream, then the Estee Lauder Red Pomegranate Night Cream is added to the list of recommended friends' shopping carts.
如果当前用户是从购物车、结算页面或者订单详情页面上触发的商品推荐功能，且针对所有商品统一提供的好友推荐功能，则可以将商品推荐功能被触发时用户已选择的商品信息加入被推荐好友的购物车列表。 如图3b中所示的情况，假设当前用户选择了好友B作为被推荐用户，在触发推荐功能时，已经选择了雅诗兰黛红石榴晚霜和帮宝适纸尿裤两件商品，则将这两件商品加入用户B的购物车列表。If the current user is the product recommendation function triggered from the shopping cart, the settlement page or the order details page, and the friend recommendation function is uniformly provided for all the products, the product information selected by the user when the product recommendation function is triggered may be added to the recommended product information. A list of friends' shopping carts. As shown in FIG. 3b, it is assumed that the current user has selected friend B as the recommended user, and when the recommendation function is triggered, two items of Estee Lauder Pomegranate Night Cream and Pampers diaper have been selected, and the two items are added. User B's shopping cart list.
除此之外，当前用户在触发好友推荐功能时，还可以向用户提供填写推荐理由的功能，用户可以通过该功能填写推荐理由，例如“之前你提过想买这件商品”、“这件商品我觉得很适合你哦”、“老公送这件东西给我做礼物吧”，等等。获取到用户填写的推荐理由后，保存推荐理由信息与商品信息之间的对应关系。当被推荐好友打开购物车页面时，即接收到被推荐好友的购物车页面浏览请求时，可以依据该对应关系将该推荐理由信息包含在购物车页面数据中发送。这样被推荐好友打开购物车页面后，该购物车页面中包含推荐的商品信息以及推荐该商品的用户留下的推荐理由。In addition, when the current user triggers the friend recommendation function, the user can also provide the user with the function of filling in the recommendation reason, and the user can fill in the recommendation reason through the function, for example, “You have mentioned that you want to buy this product before”, “This item I think it is a good product for you." "My husband sent this thing to give me a gift", and so on. After obtaining the recommended reason for the user to fill in, the correspondence between the recommendation reason information and the product information is saved. When the recommended friend opens the shopping cart page, that is, when receiving the shopping cart page browsing request of the recommended friend, the recommendation reason information may be included in the shopping cart page data according to the corresponding relationship. After the recommended friend opens the shopping cart page, the shopping cart page contains the recommended product information and the recommended reason left by the user who recommended the product.
另外，还可以保存当前用户即推荐人信息与推荐的商品信息之间的对应关系，接收到被推荐好友的购物车页面浏览请求时，可以依据该对应关系将推荐人信息包含在购物车页面数据中发送。这样被推荐好友打开购物车页面后，该购物车页面中包含推荐的商品信息以及推荐人信息，被推荐好友就知道是谁推荐了该商品信息。In addition, the correspondence between the current user, that is, the recommender information and the recommended product information may be saved, and when the recommended friend's shopping cart page browsing request is received, the recommender information may be included in the shopping cart page data according to the corresponding relationship. Sent in. After the recommended friend opens the shopping cart page, the shopping cart page contains recommended product information and recommender information, and the recommended friend knows who recommended the product information.
举个例子，假设用户B打开购物车页面后，得到如图4中所示的购物车页面，其中标出了雅诗兰黛红石榴晚霜为推荐商品，并示出该推荐商品的推荐人和推荐理由，用户B能够一目了然的获知这些信息，并可以直接购买该商品，显然操作十分简便，由于是平台内的商品，也无需担心链接是否安全的问题。For example, suppose user B opens the shopping cart page and obtains a shopping cart page as shown in FIG. 4, in which the Estee Lauder red pomegranate night cream is marked as a recommended product, and shows the recommender and recommendation reason of the recommended product. User B can know the information at a glance and can directly purchase the product. Obviously, the operation is very simple. Because it is a product in the platform, there is no need to worry about whether the link is safe.
更进一步地，为了对被推荐用户进行提醒，可以通过站内消息或者 与该电子商务平台存在接口的即时通信工具，向被推荐好友发送有推荐商品的提示信息。该提示信息可以是简单的提示有推荐商品，例如“您购物车中有一件推荐商品哦”。在该提示信息还可以包括推荐人信息，例如“您购物车中有一件来自**用户的推荐商品哦”。该提示信息中还可以包括其他信息，诸如推荐时间、推荐理由等等，在此不再一一举例。Further, in order to remind the recommended user, it is possible to pass the message in the station or The instant communication tool having an interface with the e-commerce platform sends the prompt information of the recommended product to the recommended friend. The prompt information can be a simple prompt with a recommended item, such as "There is a recommended item in your shopping cart." The prompt information may also include recommender information, such as "There is a recommended item from the ** user in your shopping cart." The prompt information may also include other information, such as a recommendation time, a recommendation reason, and the like, which are not exemplified herein.
以上是对本发明提供的方法进行的详细描述，图5是本发明实施例提供的装置结构图，该装置可以设置于电子商务平台的服务器端，如图5中所示，该装置可以包括：功能提供单元01和功能实现单元02。The above is a detailed description of the method provided by the present invention. FIG. 5 is a structural diagram of a device according to an embodiment of the present invention. The device may be disposed on a server end of an e-commerce platform. As shown in FIG. 5, the device may include: A unit 01 and a function implementing unit 02 are provided.
功能提供单元01负责在电子商务平台的商品相关页面上提供好友推荐功能。其中，上述的商品相关页面可以包括商品详情页面、购物车页面、结算页面或者订单详情页面等。The function providing unit 01 is responsible for providing a friend recommendation function on the item related page of the e-commerce platform. The product related page may include a product detail page, a shopping cart page, a settlement page, or an order details page.
功能提供单元01可以在电子商务平台的商品相关页面上提供好友推荐按钮或好友推荐下拉框，好友推荐按钮或好友推荐下拉框的子菜单包含可供选择的好友列表。The function providing unit 01 may provide a friend recommendation button or a friend recommendation drop-down box on the item related page of the e-commerce platform, and the sub-menu of the friend recommendation button or the friend recommendation drop-down box contains a list of friends to be selected.
在生成可供选择的好友列表时，功能提供单元01可以采用如下方式：When generating a list of available friends, the function providing unit 01 can adopt the following methods:
第一种方式，依据各好友的关系标签，确定与浏览商品相关页面的用户之间的关系符合预设条件的用户，将确定的用户加入可供选择的好友列表。In the first manner, according to the relationship tag of each friend, the user who matches the relationship between the users browsing the product-related page and the preset condition is determined, and the determined user is added to the list of available friends.
在电子商务平台中，提供了一种机制让用户能够为其好友设置标签，该标签通常为关系标签，即体现当前用户与其好友之间的关系。例如用户可以设置老公、亲属、同学、同事、网友等标签，在本发明实施例中可以依据这些关系标签，从中选择预设条件的用户，即只有满足一定关系的用户才能够成为可供选择的好友，例如仅能够将老公、亲属、同学 作为可供选择的好友。In the e-commerce platform, a mechanism is provided for the user to set a tag for his or her friend. The tag is usually a relationship tag, which reflects the relationship between the current user and his or her friends. For example, the user can set a label for a husband, a relative, a classmate, a colleague, a netizen, etc., and in the embodiment of the present invention, a user who selects a predetermined condition can be selected according to the relationship label, that is, only a user who satisfies a certain relationship can be selected. Friends, for example, can only be husband, relatives, classmates As an alternative friend.
依据用户关系确定可供选择的好友，可以有效避免一些推荐骚扰，避免收到陌生用户出于一定目的频繁进行的商品推荐。例如一些商家出于营销的目的频繁向用户推荐商品，通过这种方式就能够有效避免这种骚扰。Determining the available friends according to the user relationship can effectively avoid some recommended harassment and avoid receiving the product recommendation that the strange user frequently performs for a certain purpose. For example, some merchants frequently recommend products to users for marketing purposes, which can effectively avoid such harassment.
第二种方式，获取浏览商品相关页面的用户的消息数据，依据消息数据判断与浏览商品相关页面的用户之间消息交互频率或次数符合预设条件的用户，将确定的用户加入可供选择的好友列表。The second method is to obtain the message data of the user browsing the related page of the product, and determine, according to the message data, the frequency of the message interaction or the number of times the user interacts with the page related to the product meets the preset condition, and the determined user is added to the available selection. Friends List.
通常在电子商务平台中会搭配提供用户之间的消息机制，可以是电子商务平台的站内消息，也可以是电子商务平台所搭载社区的站内消息，或者有些电子商务平台与即时通信工具之间存在接口，电子商务平台上的用户能够通过该即时通信工具进行交互。例如淘宝提供了一种即时通信工具为阿里旺旺，淘宝与阿里旺旺之前存在接口，淘宝的用户能够通过阿里旺旺进行交互。对于以上的情况，电子商务平台能够从数据库获取当前用户的消息数据。依据当前用户与其他用户之间消息交互的频率或次数，能够得到当前用户与其他用户之间的密切程度，据此来确定可供选择的用户。Usually in the e-commerce platform, it will be used to provide a message mechanism between users. It can be the intra-site message of the e-commerce platform, or the in-site message of the community carried by the e-commerce platform, or exist between some e-commerce platforms and instant communication tools. Interfaces, users on the e-commerce platform can interact through the instant messaging tool. For example, Taobao provides an instant communication tool for Ali Wangwang, Taobao and Ali Wangwang have interfaces before, Taobao users can interact through Ali Wangwang. For the above case, the e-commerce platform can obtain the current user's message data from the database. According to the frequency or frequency of message interaction between the current user and other users, the degree of closeness between the current user and other users can be obtained, and the available users can be determined accordingly.
功能实现单元02负责检测到商品相关页面上的商品推荐功能被触发后，将商品相关页面包含的商品信息加入被推荐好友的购物车列表。The function implementing unit 02 is responsible for detecting that the product recommendation function on the product related page is triggered, and adding the product information included in the product related page to the shopping cart list of the recommended friend.
当功能提供单元01在商品详情页提供好友推荐功能时，功能实现单元02可以获取商品详情页对应的商品信息，将该商品信息加入被推荐好友的购物车列表。When the function providing unit 01 provides the friend recommendation function on the product detail page, the function implementing unit 02 may acquire the product information corresponding to the product detail page, and add the product information to the shopping cart list of the recommended friend.
当功能提供单元01在购物车页面、结算页面或者订单详情页面上针 对各商品分别提供有好友推荐功能时，功能实现单元02可以将被触发商品推荐功能的商品信息加入被推荐好友的购物列表。When the function providing unit 01 is on the shopping cart page, the settlement page, or the order details page When the friend recommendation function is separately provided for each item, the function realization unit 02 may add the item information of the triggered item recommendation function to the shopping list of the recommended friend.
当功能提供单元01在购物车页面、结算页面或者订单详情页面上针对所有商品提供统一的好友推荐功能时，功能实现单元02可以将商品推荐功能被触发时用户已选择的商品信息加入被推荐好友的购物车列表。When the function providing unit 01 provides a unified friend recommendation function for all products on the shopping cart page, the settlement page or the order details page, the function implementing unit 02 may add the product information that the user has selected when the product recommendation function is triggered to the recommended friend. Shopping cart list.
如果功能提供单元01还提供了一种供推荐人提供推荐理由的机制，那么功能实现单元02在商品相关页面上的商品推荐功能被触发后，还可以保存推荐理由信息与商品信息之间的对应关系；当接收到被推荐好友的购物车页面浏览请求时，依据对应关系将推荐理由信息包含在购物车页面数据中发送。这样被推荐好友打开购物车页面后，该购物车页面中包含推荐的商品信息以及推荐该商品的用户留下的推荐理由。If the function providing unit 01 further provides a mechanism for the recommender to provide the reason for the recommendation, the function implementing unit 02 may also save the correspondence between the recommendation reason information and the product information after the product recommendation function on the product related page is triggered. Relationship; when receiving the shopping cart page browsing request of the recommended friend, the recommendation reason information is included in the shopping cart page data according to the correspondence relationship. After the recommended friend opens the shopping cart page, the shopping cart page contains the recommended product information and the recommended reason left by the user who recommended the product.
另外，功能实现单元02还可以在商品相关页面上的商品推荐功能被触发后，还可以保存推荐人信息与商品信息之间的对应关系；当接收到被推荐好友的购物车页面浏览请求时，依据对应关系将推荐人信息包含在购物车页面数据中发送。这样被推荐好友打开购物车页面后，该购物车页面中包含推荐的商品信息以及推荐人信息，被推荐好友就知道是谁推荐了该商品信息。In addition, the function implementing unit 02 may further save the correspondence between the recommender information and the product information after the product recommendation function on the product related page is triggered; when receiving the shopping cart page browsing request of the recommended friend, The recommender information is included in the shopping cart page data according to the correspondence relationship. After the recommended friend opens the shopping cart page, the shopping cart page contains recommended product information and recommender information, and the recommended friend knows who recommended the product information.
更进一步地，功能实现单元02在商品相关页面上的商品推荐功能被触发后，还可以通过站内消息或与电子商务平台存在接口的即时通信工具，向被推荐好友发送有推荐商品的提示信息。Further, after the product recommendation function on the product-related page is triggered, the function implementation unit 02 may further send the prompt information of the recommended product to the recommended friend by using the intra-site message or the instant communication tool that has an interface with the e-commerce platform.
在本发明所提供的几个实施例中，应该理解到，所揭露的装置和方法，可以通过其它的方式实现。例如，以上所描述的装置实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实 现时可以有另外的划分方式。In the several embodiments provided by the present invention, it should be understood that the disclosed apparatus and method may be implemented in other manners. For example, the device embodiments described above are merely illustrative, for example, the division of the units is only a logical function division, actual There are now other ways of dividing.
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
另外，在本发明各个实施例中的各功能单元可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个单元中。上述集成的单元既可以采用硬件的形式实现，也可以采用硬件加软件功能单元的形式实现。In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above integrated unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
上述以软件功能单元的形式实现的集成的单元，可以存储在一个计算机可读取存储介质中。上述软件功能单元存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)或处理器(processor)执行本发明各个实施例所述方法的部分步骤。而前述的存储介质包括：U盘、移动硬盘、只读存储器(Read-Only Memory，ROM)、随机存取存储器(Random Access Memory，RAM)、磁碟或者光盘等各种可以存储程序代码的介质。The above-described integrated unit implemented in the form of a software functional unit can be stored in a computer readable storage medium. The above software functional unit is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor to perform the methods of the various embodiments of the present invention. Part of the steps. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .
以上所述仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内，所做的任何修改、等同替换、改进等，均应包含在本发明保护的范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, improvements, etc., which are made within the spirit and principles of the present invention, should be included in the present invention. Within the scope of protection.

Claims (18)

  1. 一种基于电子商务平台的推荐方法，其特征在于，该方法包括：A recommendation method based on an e-commerce platform, characterized in that the method comprises:
    在电子商务平台的商品相关页面上提供好友推荐功能；Providing a friend recommendation function on the product related page of the e-commerce platform;
    检测到所述商品相关页面上的商品推荐功能被触发后，将所述商品相关页面包含的商品信息加入被推荐好友的购物车列表。After detecting that the product recommendation function on the product related page is triggered, the product information included in the product related page is added to the shopping cart list of the recommended friend.
  2. 根据权利要求1所述的方法，其特征在于，所述商品相关页面包括：商品详情页面、购物车页面、结算页面或者订单详情页面。The method of claim 1, wherein the item related page comprises: a product details page, a shopping cart page, a settlement page, or an order details page.
  3. 根据权利要求1所述的方法，其特征在于，在所述电子商务平台的商品相关页面上提供好友推荐功能包括：The method according to claim 1, wherein the providing a friend recommendation function on the product related page of the e-commerce platform comprises:
    在所述电子商务平台的商品相关页面上提供好友推荐按钮或好友推荐下拉框，所述好友推荐按钮或好友推荐下拉框的子菜单包含可供选择的好友列表。A friend recommendation button or a friend recommendation drop-down box is provided on the product related page of the e-commerce platform, and the sub-menu of the friend recommendation button or the friend recommendation drop-down box includes a list of friends to be selected.
  4. 根据权利要求3所述的方法，其特征在于，所述可供选择的好友列表依据如下方式生成：The method of claim 3 wherein said selectable buddy list is generated as follows:
    依据各好友的关系标签，确定与浏览所述商品相关页面的用户之间的关系符合预设条件的用户，将确定的用户加入可供选择的好友列表；或者，Determining, according to the relationship tag of each friend, a user who matches the user who browses the page related to the product according to a preset condition, and adding the determined user to the list of available friends; or
    获取浏览所述商品相关页面的用户的消息数据，依据所述消息数据判断与浏览所述商品相关页面的用户之间消息交互频率或次数符合预设条件的用户，将确定的用户加入可供选择的好友列表。Obtaining message data of a user browsing the related page of the product, and determining, according to the message data, a user whose frequency or frequency of message interaction with a user browsing the related page of the product meets a preset condition, and adding the determined user to the selection List of friends.
  5. 根据权利要求4所述的方法，其特征在于，所述消息数据包括：站内消息数据，或者与所述电子商务平台存在接口的即时通信工具的消息数据。 The method according to claim 4, wherein the message data comprises: in-station message data, or message data of an instant communication tool having an interface with the e-commerce platform.
  6. 根据权利要求2所述的方法，其特征在于，将所述所述商品相关页面包含的商品信息加入被推荐好友的购物车列表包括：The method according to claim 2, wherein the adding the item information included in the item related page to the list of shopping carts of the recommended friend comprises:
    获取商品详情页对应的商品信息，将该商品信息加入被推荐好友的购物车列表；或者，Obtain the product information corresponding to the product detail page, and add the product information to the list of shopping carts of the recommended friends; or,
    在购物车页面、结算页面或者订单详情页面上针对各商品分别提供有好友推荐功能，将被触发商品推荐功能的商品信息加入被推荐好友的购物列表；或者，Providing a friend recommendation function for each item on the shopping cart page, the settlement page or the order details page, and adding the item information of the triggered item recommendation function to the shopping list of the recommended friend; or
    在购物车页面、结算页面或者订单详情页面上针对所有商品提供有统一的好友推荐功能，将商品推荐功能被触发时用户已选择的商品信息加入被推荐好友的购物车列表。On the shopping cart page, the settlement page or the order details page, a unified friend recommendation function is provided for all products, and the product information selected by the user when the product recommendation function is triggered is added to the shopping cart list of the recommended friends.
  7. 根据权利要求1至6任一权项所述的方法，其特征在于，在所述商品相关页面上的商品推荐功能被触发后，该方法还包括：保存推荐理由信息或推荐人信息与所述商品信息之间的对应关系；The method according to any one of claims 1 to 6, wherein after the item recommendation function on the item related page is triggered, the method further comprises: saving recommendation reason information or recommender information and the Correspondence between commodity information;
    接收到所述被推荐好友的购物车页面浏览请求时，依据所述对应关系将所述推荐理由信息或推荐人信息包含在所述购物车页面数据中发送。When receiving the shopping cart page browsing request of the recommended friend, the recommendation reason information or the recommender information is included in the shopping cart page data according to the correspondence relationship.
  8. 根据权利要求1至6任一权项所述的方法，其特征在于，在所述商品相关页面上的商品推荐功能被触发后，该方法还包括：The method according to any one of claims 1 to 6, wherein after the item recommendation function on the item related page is triggered, the method further comprises:
    通过站内消息或与所述电子商务平台存在接口的即时通信工具，向所述被推荐好友发送有推荐商品的提示信息。The suggested friend is sent with the prompt information of the recommended item by the in-site message or the instant communication tool having an interface with the e-commerce platform.
  9. 一种基于电子商务平台的推荐装置，其特征在于，该装置包括：A recommendation device based on an e-commerce platform, characterized in that the device comprises:
    功能提供单元，用于在电子商务平台的商品相关页面上提供好友推荐功能；a function providing unit, configured to provide a friend recommendation function on a product related page of the e-commerce platform;
    功能实现单元，用于检测到所述商品相关页面上的商品推荐功能被 触发后，将所述商品相关页面包含的商品信息加入被推荐好友的购物车列表。a function implementation unit, configured to detect that the product recommendation function on the related page of the product is After the triggering, the product information included in the product related page is added to the shopping cart list of the recommended friend.
  10. 根据权利要求9所述的装置，其特征在于，所述商品相关页面包括：商品详情页面、购物车页面、结算页面或者订单详情页面。The apparatus according to claim 9, wherein the item related page comprises: a product detail page, a shopping cart page, a settlement page, or an order details page.
  11. 根据权利要求9所述的装置，其特征在于，所述功能提供单元，具体用于在所述电子商务平台的商品相关页面上提供好友推荐按钮或好友推荐下拉框，所述好友推荐按钮或好友推荐下拉框的子菜单包含可供选择的好友列表。The device according to claim 9, wherein the function providing unit is specifically configured to provide a friend recommendation button or a friend recommendation drop-down box on the product related page of the e-commerce platform, the friend recommendation button or friend The submenu of the drop-down box contains a list of friends to choose from.
  12. 根据权利要求11所述的装置，其特征在于，所述功能提供单元，还用于采用如下方式生成所述可供选择的好友列表：The device according to claim 11, wherein the function providing unit is further configured to generate the selectable friend list in the following manner:
    依据各好友的关系标签，确定与浏览所述商品相关页面的用户之间的关系符合预设条件的用户，将确定的用户加入可供选择的好友列表；或者，Determining, according to the relationship tag of each friend, a user who matches the user who browses the page related to the product according to a preset condition, and adding the determined user to the list of available friends; or
    获取浏览所述商品相关页面的用户的消息数据，依据所述消息数据判断与浏览所述商品相关页面的用户之间消息交互频率或次数符合预设条件的用户，将确定的用户加入可供选择的好友列表。Obtaining message data of a user browsing the related page of the product, and determining, according to the message data, a user whose frequency or frequency of message interaction with a user browsing the related page of the product meets a preset condition, and adding the determined user to the selection List of friends.
  13. 根据权利要求12所述的装置，其特征在于，所述消息数据包括：站内消息数据，或者与所述电子商务平台存在接口的即时通信工具的消息数据。The apparatus according to claim 12, wherein said message data comprises: in-station message data, or message data of an instant communication tool having an interface with said e-commerce platform.
  14. 根据权利要求10所述的装置，其特征在于，所述功能实现单元在将所述商品相关页面包含的商品信息加入被推荐好友的购物车列表时，具体执行：The device according to claim 10, wherein the function implementing unit, when adding the product information included in the product related page to the shopping cart list of the recommended friend, specifically executes:
    获取商品详情页对应的商品信息，将该商品信息加入被推荐好友的 购物车列表；或者，Obtain the product information corresponding to the product detail page, and add the product information to the recommended friend's Shopping cart list; or,
    当所述功能提供单元在购物车页面、结算页面或者订单详情页面上针对各商品分别提供有好友推荐功能时，将被触发商品推荐功能的商品信息加入被推荐好友的购物列表；或者，When the function providing unit provides a friend recommendation function for each item on the shopping cart page, the settlement page or the order detail page, the item information of the triggered item recommendation function is added to the shopping list of the recommended friend; or
    当所述功能提供单元在购物车页面、结算页面或者订单详情页面上针对所有商品提供有统一的好友推荐功能时，将商品推荐功能被触发时用户已选择的商品信息加入被推荐好友的购物车列表。When the function providing unit provides a unified friend recommendation function for all products on the shopping cart page, the settlement page or the order detail page, the product information selected by the user when the product recommendation function is triggered is added to the recommended friend's shopping cart. List.
  15. 根据权利要求9至14任一权项所述的装置，其特征在于，所述功能实现单元在所述商品相关页面上的商品推荐功能被触发后，还用于保存推荐理由信息或推荐人信息与所述商品信息之间的对应关系；当接收到所述被推荐好友的购物车页面浏览请求时，依据所述对应关系将所述推荐理由信息或推荐人信息包含在所述购物车页面数据中发送。The device according to any one of claims 9 to 14, wherein the function implementing unit is further configured to save the recommendation reason information or the recommender information after the product recommendation function on the product related page is triggered. Corresponding relationship with the product information; when receiving the shopping cart page browsing request of the recommended friend, the recommendation reason information or the recommender information is included in the shopping cart page data according to the correspondence relationship Sent in.
  16. 根据权利要求9至14任一权项所述的装置，其特征在于，所述功能实现单元在所述商品相关页面上的商品推荐功能被触发后，还用于通过站内消息或与所述电子商务平台存在接口的即时通信工具，向所述被推荐好友发送有推荐商品的提示信。The device according to any one of claims 9 to 14, wherein the function implementing unit is further configured to pass the message in the station or the electronic device after the product recommendation function on the product related page is triggered. The business platform has an instant communication tool of the interface, and sends a prompt message with the recommended product to the recommended friend.
  17. 一种设备，包括：A device that includes:
    一个或多个处理器；One or more processors;
    存储器；Memory
    一个或多个程序，所述一个或多个程序存储在所述存储器中，当被所述一个或多个处理器执行时，执行以下操作：One or more programs, the one or more programs being stored in the memory, when executed by the one or more processors, performing the following operations:
    在电子商务平台的商品相关页面上提供好友推荐功能；Providing a friend recommendation function on the product related page of the e-commerce platform;
    检测到所述商品相关页面上的商品推荐功能被触发后，将所述商品 相关页面包含的商品信息加入被推荐好友的购物车列表。After detecting that the product recommendation function on the product related page is triggered, the product is The product information contained in the related page is added to the list of shopping carts of the recommended friends.
  18. 一种非易失性计算机存储介质，所述计算机存储介质存储有一个或多个程序，当所述一个或多个程序被一个设备执行时，使得所述设备执行以下操作：A non-volatile computer storage medium storing one or more programs that, when executed by a device, cause the device to:
    在电子商务平台的商品相关页面上提供好友推荐功能；Providing a friend recommendation function on the product related page of the e-commerce platform;
    检测到所述商品相关页面上的商品推荐功能被触发后，将所述商品相关页面包含的商品信息加入被推荐好友的购物车列表。 After detecting that the product recommendation function on the product related page is triggered, the product information included in the product related page is added to the shopping cart list of the recommended friend.
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