WO2016187763A1 - Method for pushing advertising on basis of user information, and game system - Google Patents
Method for pushing advertising on basis of user information, and game system Download PDFInfo
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- WO2016187763A1 WO2016187763A1 PCT/CN2015/079645 CN2015079645W WO2016187763A1 WO 2016187763 A1 WO2016187763 A1 WO 2016187763A1 CN 2015079645 W CN2015079645 W CN 2015079645W WO 2016187763 A1 WO2016187763 A1 WO 2016187763A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- G—PHYSICS
- G16—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR SPECIFIC APPLICATION FIELDS
- G16Z—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR SPECIFIC APPLICATION FIELDS, NOT OTHERWISE PROVIDED FOR
- G16Z99/00—Subject matter not provided for in other main groups of this subclass
Definitions
- the invention belongs to the field of internet, and in particular relates to a method for pushing advertisements according to user data and a game system.
- the typical representative with the above two features is the game "Blood Source” which has just been released on the PS4 platform.
- the game is known as "Easy Death", and because of the huge and complex scene of the game, it will produce 20 seconds after each death. Reading time. And with the global success of the game, similar survival games will be more and more. And 10 seconds or more is a huge business opportunity for advertising.
- the embodiment of the invention provides a method for pushing an advertisement according to user data, and aims to solve the problem that the advertisement advertisement is not accurate during the current game reading (reading data) process.
- the present invention is implemented in such a manner that a method of pushing an advertisement based on user data includes the following steps:
- the data of the advertisement information that has been pushed is fed back to the server.
- the embodiment of the invention further provides a game system, comprising:
- a storage unit for storing tagged advertisement information
- a matching unit connected to the storage unit, for matching advertisement information having a corresponding label according to user data
- the information pushing unit is connected to the matching unit, configured to push the advertisement information when detecting that the disk is being read, and terminate the push advertisement information when the disk is finished;
- the data feedback unit is connected to the information pushing unit for feeding back data of the advertisement information that has been pushed to the server.
- the game system further includes:
- a data downloading unit the output end of which is connected to the input end of the storage unit for downloading advertisement information data from the network.
- the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.
- FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to user data according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a game system according to an embodiment of the present invention.
- FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to user data according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
- step S101 advertisement information is stored.
- the advertisement information may be included in the game disc or the game card, or may be downloaded from the Internet to the storage space of the game machine in advance, or may be downloaded from the Internet to the storage space of the game machine in real time.
- step S102 the advertisement information with the corresponding label is matched according to the user data.
- the player when purchasing a home host or establishing a game account on the PC, the player is often required to input relevant materials, such as the birth year.
- the month, gender, location, etc., according to the information can be classified (such as: Chinese young men under the age of 18, or Japanese women over the age of 40 and under 40); the same ads can also be placed according to their needs The object is tagged accordingly.
- step S103 when the disc is detected, the advertisement information is pushed.
- the advertisement information is pushed to the player;
- step S104 when the reading of the disc ends, the push advertisement information is terminated.
- step S105 after the push advertisement information is terminated, the data of the advertisement information that has been pushed is fed back to the server.
- the purpose of this step is to effectively prove the delivery of the advertisement through the feedback data, so that the corresponding advertisement fee can be charged to the manufacturer according to the number of times of delivery and the intensity.
- the server may be an advertiser's server and/or a vendor's server.
- the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.
- FIG. 2 is a schematic structural diagram of a game system according to an embodiment of the present invention, including:
- the storage unit 201 is configured to store the tagged advertisement information
- the matching unit 202 is connected to the storage unit 201, and is configured to match the advertisement information with the corresponding label according to the user data;
- the information pushing unit 203 is connected to the matching unit 202, and is configured to push the advertisement information when detecting the disk being read, and terminate the push advertisement information when the disk is finished;
- the data feedback unit 204 is connected to the information pushing unit 203 for feeding back data of the advertisement information that has been pushed to the server.
- the working principle is that the storage unit 201 is configured to store advertisement information from the game card itself or from the Internet, and the matching unit 202 is configured to match the advertisement information with the corresponding label according to the user data; the information pushing unit 203 is configured to detect that the information is being read. At the time of the disc, the advertisement information is pushed, and when the disc is finished, the push advertisement information is terminated, and the data feedback unit 204 is configured to feed back the data of the advertisement information that has been pushed to the server.
- the game system further includes a data download unit whose output is connected to the input end of the storage unit, for downloading the advertisement information data from the network.
- the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.
Abstract
The present invention belongs to the technical field of the Internet and provides a method for pushing advertising on the basis of user information, and a game system. The method comprises: storing advertising information having labels; on the basis of user information, matching advertising information having corresponding labels; when disk reading is detected, pushing advertising information; when disk reading ends, terminating pushing of advertising information; feeding back to a server data relative to advertising information already pushed. The present invention allows for greater accuracy with respect to advertising presented when a game is reading a disk and pushing advertising information.
Description
本发明属于互联网领域，尤其是涉及一种根据用户资料推送广告的方法以及游戏系统。The invention belongs to the field of internet, and in particular relates to a method for pushing advertisements according to user data and a game system.
现在以PS4等次时代游戏系统平台上的游戏往往有很大的数据量，所以在进入一个新场景或者读取记录时，往往需要10秒左右的时间读盘，有的游戏由于场景建设的数据量较大，往往需要更长的时间。Nowadays, games on the PS4 equal-time game system platform often have a large amount of data, so when entering a new scene or reading a record, it often takes about 10 seconds to read the disk, and some games have data due to the scene construction. Large amounts often take longer.
此外，现在有一种游戏类型为“生存类”游戏，这种游戏的特征是通过设置高难度的关卡，让玩家在不断死亡中积累经验，从而得到“终于过关”了的畅爽以及成就感。In addition, there is now a game type of "survival" game, which is characterized by setting a difficult level, allowing the player to accumulate experience in the process of dying, so as to get the "final clearance" and the sense of accomplishment.
具备上述两个特征的典型代表就行PS4平台上刚刚发售的游戏《血源》，该游戏以“轻易死亡”而著称，且由于该游戏的场景巨大和复杂，每次死亡后都会产生20秒的读盘时间。而且伴随着该游戏在全球的成功，类似的生存类游戏将会越来越多。而10秒或更长的时间，对广告的推送而言，是巨大的商业机会。The typical representative with the above two features is the game "Blood Source" which has just been released on the PS4 platform. The game is known as "Easy Death", and because of the huge and complex scene of the game, it will produce 20 seconds after each death. Reading time. And with the global success of the game, similar survival games will be more and more. And 10 seconds or more is a huge business opportunity for advertising.
该问题，在本申请人申请的另一个专利《广告推送方法和游戏系统》中已经解决。但是，上述解决方案没有涉及到广告的分类推荐，对广告的精准投放还有待提高。
This problem has been solved in another patent "Advertising Push Method and Game System" filed by the applicant. However, the above solution does not involve the classification recommendation of advertisements, and the accurate delivery of advertisements needs to be improved.
发明内容Summary of the invention
本发明实施例提供了一种根据用户资料推送广告的方法，目的在于解决当前游戏读盘(读取数据)过程中推送广告不精准的问题。The embodiment of the invention provides a method for pushing an advertisement according to user data, and aims to solve the problem that the advertisement advertisement is not accurate during the current game reading (reading data) process.
本发明是这样实现的：一种根据用户资料推送广告的方法，包括以下步骤：The present invention is implemented in such a manner that a method of pushing an advertisement based on user data includes the following steps:
存储带标签的广告信息；Storing tagged advertising information;
根据用户资料匹配具有相应标签的广告信息；Matching advertising information with corresponding tags based on user data;
当检测到正在读盘时，推送广告信息；Pushing advertisement information when it is detected that the disc is being read;
读盘结束时，终止推送广告信息；At the end of the reading, the push advertisement information is terminated;
将已经推送的广告信息的数据反馈至服务器。The data of the advertisement information that has been pushed is fed back to the server.
本发明实施例还提供了一种游戏系统，包括：The embodiment of the invention further provides a game system, comprising:
存储单元，用于存储带标签的广告信息；a storage unit for storing tagged advertisement information;
匹配单元，与所述存储单元连接，用于根据用户资料匹配具有相应标签的广告信息；a matching unit, connected to the storage unit, for matching advertisement information having a corresponding label according to user data;
信息推送单元，与所述匹配单元连接，用于在检测到正在读盘时，推送广告信息，并在读盘结束时，终止推送广告信息；The information pushing unit is connected to the matching unit, configured to push the advertisement information when detecting that the disk is being read, and terminate the push advertisement information when the disk is finished;
数据反馈单元，与所述信息推送单元连接，用于将已经推送的广告信息的数据反馈至服务器。The data feedback unit is connected to the information pushing unit for feeding back data of the advertisement information that has been pushed to the server.
进一步地，所述游戏系统还包括：Further, the game system further includes:
数据下载单元，其输出端与所述存储单元的输入端连接，用于从网络上下载广告信息数据。a data downloading unit, the output end of which is connected to the input end of the storage unit for downloading advertisement information data from the network.
通过该发明，可以在游戏读盘、推送广告信息时，加大广告投放的精确度。
According to the invention, the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.
图1是本发明实施例提供的一种根据用户资料推送广告的方法的流程示意图；1 is a schematic flowchart of a method for pushing an advertisement according to user data according to an embodiment of the present invention;
图2是本发明实施例提供的游戏系统的结构示意图。FIG. 2 is a schematic structural diagram of a game system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图1是发明实施例提供的一种根据用户资料推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to user data according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤S101中，存储广告信息。所述广告信息可以由游戏光碟或游戏卡中自带，也可以预先从网上下载到游戏机的存储空间中存储，也可以实时地从网上下载到游戏机的存储空间中存储。In step S101, advertisement information is stored. The advertisement information may be included in the game disc or the game card, or may be downloaded from the Internet to the storage space of the game machine in advance, or may be downloaded from the Internet to the storage space of the game machine in real time.
在步骤S102中，根据用户资料匹配具有相应标签的广告信息，在现有的技术中，购买一台家用主机或者在PC端建立一个游戏账号时，玩家常常被要求输入相关的资料，比如出生年月、性别、所在地等，根据所述资料可以对玩家进行分类(如：中国的18岁以下的男青年，或日本30岁以上40岁以下的妇女)；同样的广告也可以根据其所欲投放的对象打上相应标签。In step S102, the advertisement information with the corresponding label is matched according to the user data. In the existing technology, when purchasing a home host or establishing a game account on the PC, the player is often required to input relevant materials, such as the birth year. The month, gender, location, etc., according to the information can be classified (such as: Chinese young men under the age of 18, or Japanese women over the age of 40 and under 40); the same ads can also be placed according to their needs The object is tagged accordingly.
在步骤S103中，当检测到读盘时，推送广告信息。在该步骤中，当游戏系统进入读盘状态(loading)进行数据的读取和重建时，向玩家推送广告信息；
In step S103, when the disc is detected, the advertisement information is pushed. In this step, when the game system enters the reading state (loading) for reading and reconstructing data, the advertisement information is pushed to the player;
在步骤S104中，当读盘结束时，终止推送广告信息。In step S104, when the reading of the disc ends, the push advertisement information is terminated.
在步骤S105中，终止推送广告信息后，将已经推送的广告信息的数据反馈至服务器。该步骤的目的在于，通过反馈的数据有效证明广告的投放力度，从而可以根据投放次数和力度向厂家收取相应的广告费用。所述服务器可以为广告商的服务器和/或厂商的服务器。In step S105, after the push advertisement information is terminated, the data of the advertisement information that has been pushed is fed back to the server. The purpose of this step is to effectively prove the delivery of the advertisement through the feedback data, so that the corresponding advertisement fee can be charged to the manufacturer according to the number of times of delivery and the intensity. The server may be an advertiser's server and/or a vendor's server.
通过该发明，可以在游戏读盘、推送广告信息时，加大广告投放的精确度。According to the invention, the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.
图2是本发明实施例提供的一种游戏系统的结构示意图，包括：FIG. 2 is a schematic structural diagram of a game system according to an embodiment of the present invention, including:
存储单元201，用于存储带标签的广告信息；The storage unit 201 is configured to store the tagged advertisement information;
匹配单元202，与所述存储单元201连接，用于根据用户资料匹配具有相应标签的广告信息；The matching unit 202 is connected to the storage unit 201, and is configured to match the advertisement information with the corresponding label according to the user data;
信息推送单元203，与所述匹配单元202连接，用于在检测到正在读盘时，推送广告信息，并在读盘结束时，终止推送广告信息；The information pushing unit 203 is connected to the matching unit 202, and is configured to push the advertisement information when detecting the disk being read, and terminate the push advertisement information when the disk is finished;
数据反馈单元204，与所述信息推送单元203连接，用于将已经推送的广告信息的数据反馈至服务器。The data feedback unit 204 is connected to the information pushing unit 203 for feeding back data of the advertisement information that has been pushed to the server.
其工作原理是：存储单元201用于存储来自游戏卡本身或者来自互联网上的广告信息，匹配单元202用于根据用户资料匹配具有相应标签的广告信息；信息推送单元203用于在检测到正在读盘时，推送广告信息，并在读盘结束时，终止推送广告信息，数据反馈单元204，用于将已经推送的广告信息的数据反馈至服务器。The working principle is that the storage unit 201 is configured to store advertisement information from the game card itself or from the Internet, and the matching unit 202 is configured to match the advertisement information with the corresponding label according to the user data; the information pushing unit 203 is configured to detect that the information is being read. At the time of the disc, the advertisement information is pushed, and when the disc is finished, the push advertisement information is terminated, and the data feedback unit 204 is configured to feed back the data of the advertisement information that has been pushed to the server.
当广告信息来自网上定期或者实时下载时，所述游戏系统还包括输出端与所述存储单元的输入端连接的数据下载单元，用于从网络上下载广告信息数据。
When the advertisement information comes from the online periodic or real-time download, the game system further includes a data download unit whose output is connected to the input end of the storage unit, for downloading the advertisement information data from the network.
通过该发明，可以在游戏读盘、推送广告信息时，加大广告投放的精确度。According to the invention, the accuracy of the advertisement placement can be increased when the game reads the disc and pushes the advertisement information.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (3)
- 一种根据用户资料推送广告的方法，其特征在于，所述方法包括如下步骤：A method for pushing an advertisement according to user data, characterized in that the method comprises the following steps:存储带标签的广告信息；Storing tagged advertising information;根据用户资料匹配具有相应标签的广告信息；Matching advertising information with corresponding tags based on user data;当检测到正在读盘时，推送广告信息；Pushing advertisement information when it is detected that the disc is being read;读盘结束时，终止推送广告信息；At the end of the reading, the push advertisement information is terminated;将已经推送的广告信息的数据反馈至服务器。The data of the advertisement information that has been pushed is fed back to the server.
- 一种游戏系统，其特征在于，所述游戏系统包括：A game system, characterized in that the game system comprises:存储单元，用于存储带标签的广告信息；a storage unit for storing tagged advertisement information;匹配单元，与所述存储单元连接，用于根据用户资料匹配具有相应标签的广告信息；a matching unit, connected to the storage unit, for matching advertisement information having a corresponding label according to user data;信息推送单元，与所述匹配单元连接，用于在检测到正在读盘时，推送广告信息，并在读盘结束时，终止推送广告信息；The information pushing unit is connected to the matching unit, configured to push the advertisement information when detecting that the disk is being read, and terminate the push advertisement information when the disk is finished;数据反馈单元，与所述信息推送单元连接，用于将已经推送的广告信息的数据反馈至服务器。The data feedback unit is connected to the information pushing unit for feeding back data of the advertisement information that has been pushed to the server.
- 如权利要求2所述的游戏系统，其特征在于，所述游戏系统还包括：The game system of claim 2, wherein the game system further comprises:数据下载单元，其输出端与所述存储单元的输入端连接，用于从网络上下载广告信息数据。 a data downloading unit, the output end of which is connected to the input end of the storage unit for downloading advertisement information data from the network.
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| CN101192235A (en) * | 2007-04-11 | 2008-06-04 | 腾讯科技（深圳）有限公司 | Method, system and equipment for delivering advertisement based on user feature |
| CN101359391A (en) * | 2008-07-25 | 2009-02-04 | 腾讯科技（深圳）有限公司 | Method, system and server for sending advertisement theme pack to customer terminal of game |
| CN102566889A (en) * | 2010-10-15 | 2012-07-11 | 索尼公司 | Initial setup with auto-detection, contextual help and advertisement space |
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