WO2016155384A1

WO2016155384A1 - Search optimization method, apparatus, and system

Info

Publication number: WO2016155384A1
Application number: PCT/CN2015/099578
Authority: WO
Inventors: 陈进平; 马伟
Original assignee: 北京奇虎科技有限公司; 奇智软件（北京）有限公司
Priority date: 2015-03-31
Filing date: 2015-12-29
Publication date: 2016-10-06
Also published as: CN104715066A; CN104715066B

Abstract

Provided are a search optimization method, apparatus, and system. The method comprises: receiving a current search term inputted by a user (S210); determining one or a plurality of supplementary terms expressing the potential connotations of said current search term (S220); conducting a search query in accordance with the current search term and the one or plurality of supplementary terms expressing the potential connotations of the current search term, to obtain search results matching said current search term and supplementary terms (S230). In the present technical solution, if the search query inputted by a user does not completely express the intent of the user's query, it is still possible to provide search results meeting the requirements of the user's search, thus greatly improving user experience.

Description

Search optimization method, device and system

Technical field

The present invention relates to the field of computer network technologies, and in particular, to a search optimization method, apparatus, and system.

Background technique

In the actual search scenario, the search query words input by the user do not fully express the user's query intent, and thus the obtained search results are not satisfactory to the user.

For example, if the user inputs the query word "() under the field" to perform a search query, the search result shown in FIG. 1 is obtained. But the potential meaning behind the user's query is to find the second word "田" and the fourth word "下下" idiom. The search result shown in Figure 1 is not the result that the user wants.

Similarly, the potential meaning of the query phrase "I plan to use English" is to translate "intended" into English; the potential meaning of the query term "capacity cap" is to query the latest cap of the provident fund.

However, the existing search solution cannot provide a search result satisfactory to the user in the case where the above-mentioned user-entered search query word does not fully express the user's query intention.

Summary of the invention

In view of the above problems, the present invention has been made in order to provide a search optimization method, apparatus and system that overcomes the above problems or at least partially solves the above problems.

According to an aspect of the present invention, a search optimization method is provided, wherein the method comprises:

Receiving the current search term entered by the user;

Determining one or more supplemental words that express the potential meaning of the current search term;

Performing a search query according to the current search term and one or more supplementary words expressing the potential meaning of the current search term, and obtaining search results that match the current search term and the supplemental word.

According to another aspect of the present invention, a search optimization apparatus is provided, wherein the apparatus comprises:

a search word receiving unit adapted to receive a current search term input by the user;

a latent meaning word obtaining unit adapted to determine one of the potential meanings of the current search term Or multiple supplementary words;

The search query unit is adapted to perform a search query according to the current search term and one or more supplementary words expressing the potential meaning of the current search term, to obtain a search result that matches the current search term and the supplemental word.

According to still another aspect of the present invention, a search optimization system is provided, the system comprising: a server and the search optimization device according to any of the above;

The server is adapted to pre-establish a library of potential meaning correspondences of search terms; and is adapted to receive a current search term sent by the search optimization device, and match the current search term with a library of potential meanings of the search term, if matching Successfully obtaining one or more supplementary words expressing the potential meaning of the current search term from the search term potential meaning correspondence library, and returning the one or more supplementary words to the search optimization device;

Wherein, the search term potential meaning correspondence relation library stores: specific format information of the search term and one or more supplementary words corresponding to the potential meaning of the specific format; and/or specific words and corresponding words included in the search word One or more supplemental words that express the underlying meaning of that particular vocabulary.

In accordance with yet another aspect of the present invention, a computer program is presented comprising computer readable code that, when executed on a computing device, causes the computing device to perform the search optimization method described above.

According to still another aspect of the present invention, a computer readable medium is proposed, wherein the computer program described above is stored.

Receiving, according to the present invention, the current search term input by the user, determining one or more supplementary words expressing the potential meaning of the current search term, according to the current search term and one of expressing potential meanings of the current search term Or a plurality of supplementary words performing a search query to obtain a technical solution matching the search results of the current search word and the supplementary word, and in the case that the search query word input by the user does not fully express the query intention of the user, the user can also be given Searching for search results has greatly improved the user experience.

The above description is only an overview of the technical solutions of the present invention, and the above-described and other objects, features and advantages of the present invention can be more clearly understood. Specific embodiments of the invention are set forth below.

DRAWINGS

Various other advantages and benefits will become apparent to those skilled in the art from a The drawings are only for the purpose of illustrating the preferred embodiments and are not to be construed as limiting. Throughout the drawings, the same reference numerals are used to refer to the same parts. In the drawing:

Figure 1 shows a schematic diagram of search results in the prior art;

2 shows a flow chart of a search optimization method in accordance with one embodiment of the present invention;

Figure 3 shows a schematic diagram of search results in accordance with one embodiment of the present invention;

FIG. 4 is a structural diagram of a search optimization apparatus according to an embodiment of the present invention; FIG.

FIG. 5 is a structural diagram of a search optimization apparatus according to still another embodiment of the present invention; FIG.

6 shows a schematic diagram of a search optimization system in accordance with one embodiment of the present invention;

Figure 7 shows schematically a block diagram of a computing device for performing the method according to the invention;

Fig. 8 schematically shows a storage unit for holding or carrying program code implementing the method according to the invention.

Specific embodiment

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While the embodiments of the present invention have been shown in the drawings, the embodiments Rather, these embodiments are provided so that this disclosure will be more fully understood and the scope of the disclosure will be fully disclosed.

2 shows a flow chart of a search optimization method in accordance with one embodiment of the present invention. As shown in Figure 2, the method includes:

Step S210, receiving a current search term input by the user.

In the embodiment of the present invention, the current search words input by the user include, but are not limited to, the following types: search words input by the user in the search bar of the search engine page, search words input by the user in the search bar of the browser, users The search term entered in the address bar of the browser. The current search term entered by the user can be received when the user performs a search confirmation (eg, press Enter, or click the search button).

Step S220, determining one or more supplementary words that express the potential meaning of the current search term.

In an embodiment of the present invention, the potential meaning of the current search term is determined according to certain policies and rules, and the potential meaning is expressed by one or more words, called a supplementary word.

Step S230, performing a search query according to the current search term and one or more supplementary words expressing the potential meaning of the current search term, and obtaining a search result that matches the current search term and the supplemental word.

The method shown in FIG. 2 can also provide search results that meet the user's search requirements in the case where the search query words input by the user do not fully express the user's query intention, thereby greatly improving the user experience.

In an embodiment of the present invention, the determining one or more supplementary words expressing the potential meaning of the current search term according to step S220 of the method shown in FIG. 2 includes:

Step S2201: Pre-establishing a library of potential meaning correspondences of search terms; wherein, the search term potential meaning correspondence library stores: specific format information of the search words and one or more supplementary words corresponding to the potential meaning of the specific format; And/or, the specific vocabulary contained in the search term and one or more supplemental words corresponding to the potential meaning of the particular vocabulary;

Step S2202: Match the current search term with a library of potential meaning correspondences of the search term, and if the matching is successful, obtain one or more expressions of the potential meaning of the current search term from the search term potential meaning correspondence library. Supplementary words.

E.g:

1. A query with parentheses is adding "idioms", "words", "quantifiers", etc. to the query format.

Specifically, if the representation consisting of parentheses and Chinese characters should be 4 Chinese characters without knowing the format of one or two of them, the corresponding supplementary word expressing the potential meaning is "idiom". For example, the supplementary word corresponding to the format "(田)(下下" is "idiom".

2. Periodically query, add the year in which the corresponding search term should occur as a supplementary word.

Specifically, the current year is added as a supplementary word for the search term "capacity ceiling".

3. Mobile phone software download, that is, mobile software download query, you can add "mobile phone" as a supplementary word.

For example, “**Mobile App Download”, you can add “Mobile Phone” as a supplementary word.

In an embodiment of the present invention, the determining, by the step S220, the one or more supplementary words expressing the potential meaning of the current search term according to the method shown in FIG. 2 includes: sending the current search term to the server, Receiving one or more supplemental words returned by the server that express the potential meaning of the current search term. In this case, the search term potential meaning correspondence library is established on the server side. After the current search term is sent to the server, the server searches for the current search term and the potential meaning correspondence library of the search term, and if the matching is successful, obtains from the search term potential meaning correspondence database. One or more supplemental words that express the potential meaning of the current search term and then returned to the search client.

In another embodiment of the present invention, the search term potential meaning correspondence library may also be established on the search client, so that the search client can directly obtain the current search term according to the local search term potential meaning correspondence library. One or more supplemental words of potential meaning. The server can periodically update the correspondence library corresponding to the search term of the search client.

In an embodiment of the present invention, the method shown in FIG. 2 further includes: when determining a plurality of sets of supplementary words expressing the potential meaning of the current search term, outputting the plurality of sets of supplementary word displays to the user for the user Performing a selection; wherein each set of supplementary words includes one or more supplementary words; performing a search query according to the current search term and a set of supplementary words selected by the user, and obtaining a set of supplementary words matching the current search term and the user selected search results. This way of allowing users to interact with each other can more accurately hit the user's original intentions and obtain accurate search results.

Figure 3 shows a schematic diagram of search results in accordance with one embodiment of the present invention. Referring to FIG. 3, in the embodiment, the user inputs a search term of "() under () under", and according to the scheme of the present invention, a supplementary word "idiom" is added to the search term, according to "() field () under" and "Idiom" performs a search query to obtain a search result as shown in FIG. It can be seen that the solution according to the present invention obtains search results that meet the user's search requirements, greatly improving the user experience.

FIG. 4 shows a block diagram of a search optimization apparatus in accordance with one embodiment of the present invention. As shown in FIG. 4, the search optimization apparatus 400 includes:

The search term receiving unit 410 is adapted to receive a current search term input by the user;

The latent meaning word obtaining unit 420 is adapted to determine one or more supplementary words that express the potential meaning of the current search word;

The search query unit 430 is adapted to perform a search query according to the current search term and one or more supplementary words expressing the potential meaning of the current search term, to obtain a search result that matches the current search term and the supplemental word.

The device shown in FIG. 4 can also provide search results that meet the user's search requirements in the case where the search query words input by the user do not fully express the user's query intention, thereby greatly improving the user experience.

FIG. 5 shows a block diagram of a search optimization apparatus according to still another embodiment of the present invention. As shown in FIG. 5, the search optimization apparatus 500 includes:

The search term receiving unit 510 is adapted to receive a current search term input by the user;

The latent meaning word obtaining unit 520 is adapted to determine one or more supplementary words that express the potential meaning of the current search word;

The search query unit 530 is adapted to perform a search query according to the current search term and one or more supplementary words expressing the potential meaning of the current search term, to obtain a search result that matches the current search term and the supplemental word.

In an embodiment of the present invention, the latent meaning word obtaining unit 520 is adapted to pre-establish a search term potential meaning correspondence library, and match the current search word with the search term potential meaning relation library, if If the matching succeeds, obtaining one or more supplementary words expressing the potential meaning of the current search term from the search term potential meaning correspondence library;

E.g:

In another embodiment of the present invention, in the apparatus 500 shown in FIG. 5, the latent meaning word obtaining unit 520 is further adapted to send the current search term to a server, and receive the expression returned by the server. One or more supplemental words of the potential meaning of the current search term. In this case, the search term potential meaning correspondence library is established on the server side, and after the current search term is sent to the server end, the server side associates the current search term with the potential meaning of the search term. A matching is performed, and if the matching is successful, one or more supplementary words expressing the potential meaning of the current search term are obtained from the search term potential meaning correspondence library, and then returned to the device 500.

In an embodiment of the present invention, the apparatus 500 illustrated in FIG. 5 further includes: a user selection service unit 540 adapted to acquire, when the latent meaning word acquisition unit 520, a plurality of groups expressing the potential meaning of the current search term When the words are added, the plurality of sets of supplemental word displays are output to the user for selection by the user; wherein each set of supplementary words includes one or more supplementary words;

The search query unit 530 is adapted to perform a search query according to the current search term and a set of supplementary words selected by the user, to obtain a search result that matches the current search term and a set of supplementary words selected by the user.

This way of allowing users to interact with each other can more accurately hit the user's original intentions and obtain accurate search results.

FIG. 6 shows a schematic diagram of a search optimization system in accordance with one embodiment of the present invention. As shown in FIG. 6, the search optimization system 600 includes a server 610 and a search optimization device 620; wherein the search optimization device 620 can be the search optimization device 400 or the search optimization device 500 as described in any of the above embodiments.

The server 610 is adapted to pre-establish a library of potential meaning correspondences of search terms; and is adapted to receive a current search term sent by the search optimization device 620, and match the current search term with a library of potential meanings of the search term. If the matching is successful, obtaining one or more supplementary words expressing the potential meaning of the current search term from the search term potential meaning correspondence library, and returning the one or more supplementary words to the search optimization device 620;

In summary, according to the present invention, the current search term input by the user is used to determine one or more supplementary words expressing the potential meaning of the current search term, according to the current search term and expressing the current search term. One or more supplementary words of potential meanings are searched for, and a technical solution for matching the search results of the current search words and supplementary words is obtained, and in the case that the search query words input by the user do not fully express the query intention of the user, Can give search results that meet the user's search needs, greatly improving the user experience.

It should be noted:

The algorithms and displays provided herein are not inherently related to any particular computer, virtual device, or other device. Various general purpose devices can also be used with the teaching based on the teachings herein. The structure required to construct such a device is apparent from the above description. Moreover, the invention is not directed to any particular programming language. It is to be understood that the invention may be embodied in a variety of programming language, and the description of the specific language has been described above in order to disclose the preferred embodiments of the invention.

In the description provided herein, numerous specific details are set forth. However, it is understood that the embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures, and techniques are not shown in detail so as not to obscure the understanding of the description.

Similarly, the various features of the invention are sometimes grouped together into a single embodiment, in the above description of the exemplary embodiments of the invention, Figure, or a description of it. However, the method disclosed is not to be interpreted as reflecting the intention that the claimed invention requires more features than those recited in the claims. Rather, as the following claims reflect, inventive aspects reside in less than all features of the single embodiments disclosed herein. Therefore, the claims following the specific embodiments are hereby explicitly incorporated into the embodiments, and each of the claims as a separate embodiment of the invention.

Those skilled in the art will appreciate that the modules in the devices of the embodiments can be adaptively changed and placed in one or more devices different from the embodiment. Can The modules or units or components in the embodiments are combined into one module or unit or component, and further they may be divided into a plurality of sub-modules or sub-units or sub-components. In addition to such features and/or at least some of the processes or units being mutually exclusive, any combination of the features disclosed in the specification, including the accompanying claims, the abstract and the drawings, and any methods so disclosed, or All processes or units of the device are combined. Each feature disclosed in this specification (including the accompanying claims, the abstract and the drawings) may be replaced by alternative features that provide the same, equivalent or similar purpose.

In addition, those skilled in the art will appreciate that, although some embodiments described herein include certain features that are included in other embodiments and not in other features, combinations of features of different embodiments are intended to be within the scope of the present invention. Different embodiments are formed and formed. For example, in the following claims, any one of the claimed embodiments can be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in a software module running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or digital signal processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components of the search optimization apparatus and system in accordance with embodiments of the present invention. The invention can also be implemented as a device or device program (e.g., a computer program and a computer program product) for performing some or all of the methods described herein. Such a program implementing the invention may be stored on a computer readable medium or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, provided on a carrier signal, or provided in any other form.

For example, Figure 7 schematically illustrates a block diagram of a computing device for performing the method in accordance with the present invention. The computing device conventionally includes a processor 710 and a computer program product or computer readable medium in the form of a memory 720. Memory 720 can be an electronic memory such as a flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM. Memory 720 has a memory space 730 for program code 731 for performing any of the method steps described above. For example, storage space 730 for program code may include various program code 731 for implementing various steps in the above methods, respectively. The program code can be read from or written to one or more computer program products. These computer program products include programs such as hard disks, compact discs (CDs), memory cards, or floppy disks. Code carrier. Such a computer program product is typically a portable or fixed storage unit as described with reference to FIG. The storage unit may have storage segments, storage spaces, and the like that are similarly arranged to memory 720 in the computing device of FIG. The program code can be compressed, for example, in an appropriate form. Typically, the storage unit comprises computer readable code 731' for performing the steps of the method according to the invention, ie code that can be read by a processor, such as 710, which, when run by the computing device, causes the calculation The device performs the various steps in the methods described above.

It is to be noted that the above-described embodiments are illustrative of the invention and are not intended to be limiting, and that the invention may be devised without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as a limitation. The word "comprising" does not exclude the presence of the elements or steps that are not recited in the claims. The word "a" or "an" The invention can be implemented by means of hardware comprising several distinct elements and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means can be embodied by the same hardware item. The use of the words first, second, and third does not indicate any order. These words can be interpreted as names.

In addition, it should be noted that the language used in the specification has been selected for the purpose of readability and teaching, and is not intended to be construed or limited. Therefore, many modifications and changes will be apparent to those skilled in the art without departing from the scope of the invention. The disclosure of the present invention is intended to be illustrative, and not restrictive, and the scope of the invention is defined by the appended claims.

The present invention is applicable to computer systems/servers that can operate with numerous other general purpose or special purpose computing system environments or configurations. Examples of well-known computing systems, environments, and/or configurations suitable for use with computer systems/servers include, but are not limited to, personal computer systems, server computer systems, thin clients, thick clients, handheld or laptop devices, based on Microprocessor systems, set-top boxes, programmable consumer electronics, networked personal computers, small computer systems, mainframe computer systems, and distributed cloud computing technology environments including any of the above, and the like.

The computer system/server can be executable in a computer system executed by the computer system A description of the general context of a line instruction, such as a program module. Generally, program modules may include routines, programs, target programs, components, logic, data structures, and the like that perform particular tasks or implement particular abstract data types. The computer system/server can be implemented in a distributed cloud computing environment where tasks are performed by remote processing devices that are linked through a communication network. In a distributed cloud computing environment, program modules may be located on a local or remote computing system storage medium including storage devices.

"an embodiment," or "an embodiment," or "an embodiment," In addition, it is noted that the phrase "in one embodiment" is not necessarily referring to the same embodiment.

Claims

A search optimization method, wherein the method comprises:

Receiving the current search term entered by the user;

Determining one or more supplemental words that express the potential meaning of the current search term;

Performing a search query according to the current search term and one or more supplementary words expressing the potential meaning of the current search term, and obtaining search results that match the current search term and the supplemental word.
The method of claim 1 wherein said determining one or more supplemental words that express a potential meaning of said current search term comprises:

Pre-establishing a library of potential meaning correspondences of search terms; wherein the search term potential meaning correspondence library stores: specific format information of the search words and one or more supplementary words corresponding to the potential meaning of the specific format; and/or a specific vocabulary contained in the search term and one or more supplemental words corresponding to the potential meaning of the particular vocabulary;

Matching the current search term with a library of potential meaning correspondences of the search term, and if the matching is successful, obtaining one or more supplementary words expressing a potential meaning of the current search term from the search term potential meaning correspondence library .
The method of claim 1 wherein said determining one or more supplemental words that express a potential meaning of said current search term comprises:

Sending the current search term to the server, and receiving one or more supplementary words returned by the server to express the potential meaning of the current search term.
The method of any of claims 1-3, wherein the method further comprises:

When the plurality of sets of supplementary words expressing the potential meaning of the current search term are determined, the plurality of sets of supplementary word displays are output to the user for selection by the user; wherein each set of supplementary words includes one or more supplementary words;

Performing a search query according to the current search term and a set of supplementary words selected by the user, and obtaining a search result that matches the current search term and a set of supplementary words selected by the user.
A search optimization device, wherein the device comprises:

a search word receiving unit adapted to receive a current search term input by the user;

a latent meaning word obtaining unit adapted to determine one or more supplementary words expressing a potential meaning of the current search term;

Searching for a query unit adapted to be based on the current search term and the potential to express the current search term A search query is performed on one or more supplementary words of meaning, and a search result matching the current search word and the supplementary word is obtained.
The apparatus according to claim 5, wherein

The potential meaning word obtaining unit is adapted to pre-establish a library of search term potential meaning correspondences, and match the current search word with the search term potential meaning relation library, and if the matching is successful, the potential meaning from the search word Corresponding relationship library obtains one or more supplemental words that express the potential meaning of the current search term;

Wherein, the search term potential meaning correspondence relation library stores: specific format information of the search term and one or more supplementary words corresponding to the potential meaning of the specific format; and/or specific words and corresponding words included in the search word One or more supplemental words that express the underlying meaning of that particular vocabulary.
The apparatus according to claim 5, wherein

The latent meaning word obtaining unit is further adapted to send the current search word to the server end, and receive one or more supplementary words returned by the server end to express the potential meaning of the current search word.
The apparatus according to any one of claims 5-7, wherein the apparatus further comprises: a user selection service unit adapted to acquire, when the latent meaning word acquisition unit, a potential meaning of the current search term is acquired When the group is supplemented with words, the plurality of sets of supplemental word displays are output to the user for selection by the user; wherein each set of supplementary words includes one or more supplementary words;

The search query unit is adapted to perform a search query according to the current search term and a set of supplementary words selected by the user, to obtain a search result that matches the current search term and a set of supplementary words selected by the user.
A search optimization system, wherein the system comprises: a server and the search optimization device according to any one of claims 5-8;

The server is adapted to pre-establish a library of potential meaning correspondences of search terms; and is adapted to receive a current search term sent by the search optimization device, and match the current search term with a library of potential meanings of the search term, if matching Successfully obtaining one or more supplementary words expressing the potential meaning of the current search term from the search term potential meaning correspondence library, and returning the one or more supplementary words to the search optimization device;

Wherein, the search term potential meaning correspondence relation library stores: specific format information of the search term and one or more supplementary words corresponding to the potential meaning of the specific format; and/or specific words and corresponding words included in the search word One or more supplemental words that express the underlying meaning of that particular vocabulary.
A computer program comprising computer readable code, when the computer readable code is run on a computing device, causing the computing device to perform the search optimization method of any of claims 1-4.
A computer readable medium storing the computer program of claim 10.